Design support device and design support program

Abstract

To provide a design support device and a design support program that support character design for product packages that promote consumers' willingness to buy and enhance appealing effects, as a result of reflecting consumers' impressions.SOLUTION: A design support device 10 for supporting design for a package of a product includes: a receiving unit 21 that receives product information, which is information about a target product to be designed, an impression attribute, which is an impression a user receives for a package of the target product, and package information, which is information on the package designed for the target product; a determination unit 24 that determines the package information using an evaluation value of an evaluation item evaluated in association with the received product information and impression attribute; and a presentation unit 25 that presents a determination result determined.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to a design support device and a design support program. [Background technology]

[0002] There has been active development of software for designing product packages, and software for designing the characters used on product packages has also been proposed.Technology has also been proposed for evaluating the readability of displayed text information based on readability factors such as line length, line spacing, character color, background color, character size, and the viewer's age (see Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 6625026 Summary of the Invention [Problem to be solved by the invention]

[0004] However, in the above software and technology, product packaging has been designed based on the designer's experience in order to create an impression on consumers and stimulate their desire to purchase.

[0005] Therefore, even when using conventional technology, it was not necessarily possible to support the design of text on a product package that would reflect the consumer's impression, thereby encouraging consumer purchasing desire and increasing its appeal.

[0006] To provide a design support device and a design support program that can support character design for a product package that reflects the consumer's impression on the product package, thereby encouraging the consumer to purchase and increasing the appealing effect. [Means for solving the problem]

[0007] The first aspect of the design support device is a design support device that supports the design of product packaging, and includes a reception unit that receives product information, which is information about the target product to be designed, impression attributes, which are the impression a user has of the target product packaging, and package information, which is information about the package designed for the target product; a determination unit that determines the package information using the received product information and evaluation values ​​of evaluation items evaluated in association with the impression attributes; and a presentation unit that presents the determined determination result.

[0008] A design support device according to a second aspect is the design support device according to the first aspect, wherein the package is a wrapping material that allows a user to view the packaged product.

[0009] A third aspect of the design support device is a design support device according to the second aspect, wherein the evaluation items include the relationship between the characters affixed to the package and the product enclosed in the package and visible to the user as an evaluation target.

[0010] A fourth aspect of the design support device is a design support device according to any one of the first to third aspects, in which the presentation unit presents, as a judgment result, guidelines for adapting the judgment result for the package information to the evaluation value for each evaluation item.

[0011] A fifth aspect of the design support device is the design support device according to the fourth aspect, wherein the presentation unit presents, as a guideline, a message or an image for adapting the judgment result for the package information to the evaluation value.

[0012] A sixth aspect of the design support device is a design support device according to any one of the first to fifth aspects, wherein the reception unit receives, as package information, a specification of the size and position of the characters to be attached to the package, or an image of the package design.

[0013] A seventh aspect of the design support device is the design support device according to the sixth aspect, wherein the receiving unit receives a change in the designation, and the determining unit makes a determination based on the changed designation.

[0014] An eighth aspect of the design support device is a design support device according to any one of the first to seventh aspects, in which the reception unit receives a designation of a viewing distance for a package as package information, and the judgment unit judges the package information using an evaluation value converted according to the designation.

[0015] A ninth aspect of the design support device is the design support device according to the eighth aspect, wherein the judgment unit converts the evaluation value based on the visual angle of one character determined from the size of the characters to be written on the package and the viewing distance, and the spatial frequency, which is the number of times a character is repeated at a predetermined angle determined from the character centers of the characters, the distance between the character centers, and the viewing distance.

[0016] A tenth aspect of the design support device is a design support device according to any one of the first to ninth aspects, further comprising an evaluation unit that evaluates package information for each evaluation item and derives an evaluation value, wherein the reception unit further receives package information for updating the evaluation value, and the evaluation unit evaluates the package information and updates the evaluation value for each evaluation item.

[0017] The design support program of the eleventh aspect is a design support program that supports the design of product packaging, and causes a computer to receive product information, which is information about the target product to be designed, impression attributes, which are the impression a user has of the target product's packaging, and package information, which is information about the packaging designed for the target product; judge the package information using the evaluation values ​​of the evaluation items evaluated in association with the received product information and impression attributes; and present the judgement result. [Effects of the Invention]

[0018] According to the design support device of the first aspect and the design support program of the eleventh aspect, it is possible to support the character design of product packaging that reflects consumer impressions, thereby stimulating consumer purchasing desire and increasing appeal.

[0019] According to the design support device of the second aspect, it is possible to give the user an intended impression of the package by taking into consideration the packaged product.

[0020] According to the design support device of the third aspect, it is possible to determine the impression that a package, including the packaged product, gives to a user.

[0021] According to the design support device of the fourth aspect, it is possible to support the design of a package that will give an improved impression to the user.

[0022] According to the design support device of the fifth aspect, it is possible to clearly present guidelines for improving the impression given to the user.

[0023] According to the design support device of the sixth aspect, it is possible to receive and judge the design of the target product.

[0024] According to the design support device of the seventh aspect, the result of the judgment can be reflected in the design of the package, and the design of the package that has been reflected can be judged again.

[0025] According to the design support device of the eighth aspect, it is possible to receive the viewing distance to the package and make a determination according to the viewing distance.

[0026] According to the design support device of the ninth aspect, it is possible to make a determination according to the viewing distance based on the viewing angle and spatial frequency.

[0027] According to the design support device of the tenth aspect, it is possible to reflect the fluidity of the evaluation of the package in the evaluation value of the evaluation item. [Brief explanation of the drawings]

[0028] [Figure 1] FIG. 2 is a block diagram showing an example of a hardware configuration of the design support apparatus according to the present embodiment. [Figure 2] 1 is a block diagram showing an example of a functional configuration of a design support apparatus according to an embodiment of the present invention; [Figure 3] FIG. 2 is a diagram illustrating an example of an impression database according to the embodiment. [Figure 4] FIG. 10 is a front view showing an example of a design support screen according to the present embodiment. [Figure 5] 10 is a flowchart showing an example of the flow of design support processing according to the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0029] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

[0030] First, the configuration of a design support device 10 will be described with reference to Fig. 1. Fig. 1 is a block diagram showing an example of the hardware configuration of the design support device 10 according to this embodiment. As an example, the design support device 10 according to this embodiment will be described as a terminal such as a personal computer, or a server.

[0031] 1, a design support device 10 according to this embodiment includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, a storage 14, an input unit 15, a monitor 16, and a communication interface (communication I / F) 17. The CPU 11, ROM 12, RAM 13, storage 14, input unit 15, monitor 16, and communication I / F 17 are connected to each other via a bus 18.

[0032] The CPU 11 supervises and controls the entire design support device 10. The ROM 12 stores various programs, data, etc., including the design support program used in this embodiment. The RAM 13 is a memory used as a work area when various programs are executed. The CPU 11 loads the programs stored in the ROM 12 into the RAM 13 and executes them, thereby displaying design guidelines on the screen. The storage 14 is, for example, an HDD (Hard Disk Drive), an SSD (Solid State Drive), or flash memory. The storage 14 may also store the design support program, etc. The input unit 15 is a mouse and keyboard that accepts input of characters, images, etc. The monitor 16 displays the screen and guidelines. The communication I / F 17 transmits and receives data.

[0033] Next, the functional configuration of the design support device 10 will be described with reference to Fig. 2. Fig. 2 is a block diagram showing an example of the functional configuration of the design support device 10 according to this embodiment.

[0034] 2, the design support device 10 includes an acquisition unit 21, a storage unit 22, an evaluation unit 23, a determination unit 24, and a presentation unit 25. The CPU 21 executes a design support program to function as the acquisition unit 21, the storage unit 22, the evaluation unit 23, the determination unit 24, and the presentation unit 25.

[0035] The acquisition unit 21 acquires information input by the user about the target product for which a package is to be designed (hereinafter referred to as "product information") and attributes of the impression the user receives from the package of the target product (hereinafter referred to as "impression attributes"). Furthermore, the acquisition unit 21 acquires information about the package designed for the target product (hereinafter referred to as "package information").

[0036] In this embodiment, the target product is a vegetable, and the package attached to the product is a wrapping such as a bag for packing vegetables. However, the present invention is not limited to this. The target product may be other foods and drinks, or any other item. The package may be a product container such as a box or can, or may be plastic wrap, or any other type of packaging.

[0037] Furthermore, the product information according to this embodiment will be described as including the type of target product, the size of the target product, the number of target products, the color of the target product, and the size of the package designed for the target product.

[0038] Furthermore, the impression attributes according to this embodiment include purchasing motivation, preference, impression strength, luxury, and cuteness. However, the impression attributes are not limited to these. The impression attributes may include attributes such as simplicity and coolness, or any other attributes.

[0039] In addition, the package according to this embodiment is described as a transparent or semi-transparent package that allows the packaged product to be visible. By making the packaged product visible, the impression given to the user by the package design, including the relationship between the text on the package and the product that the user is viewing, can be evaluated.

[0040] In addition, the package information according to this embodiment will be described as including the size, layout, and color of characters written on the package. However, the package information is not limited to this. The package information may include the font of the characters, the spacing between characters, the area per character, etc., or may acquire an image of the currently designed package (hereinafter referred to as a "package image"). For example, the acquisition unit 21 may acquire the size, layout, and color of the characters from the input package image as package information.

[0041] The storage unit 22 stores in advance impression information associated with product information and impression attributes as an impression database (hereinafter referred to as "impression DB") 22A. Here, the impression information refers to the input product information and impression attributes, items (hereinafter referred to as "evaluation items") evaluated as elements that give the impression of the impression attribute, and the value of the evaluation item that gives the most impression of the impression attribute (hereinafter referred to as "evaluation value").

[0042] 3, the impression DB 22A stores product information, impression attributes, and impression information in association with each other. The impression DB 22A also stores the above-mentioned type of target product, size of target product, number of target products, color of target product, and package size as product information, and stores evaluation items and evaluation values ​​as impression information.

[0043] 3 as an example, a description will be given of the product information and impression information associated with the impression attribute stored in the storage unit 22. Here, in this embodiment, a case will be described in which the user specifies a target product "tomato," a size "10," a quantity "1," a color "red," a package size "100," and an impression attribute "purchase intention."

[0044] For example, the storage unit 22 stores "character size," "character spacing per package size," and "distance from the center of gravity of the product to the center of gravity of the characters" as evaluation items corresponding to the above-mentioned product information and impression attributes. Furthermore, the storage unit 22 stores "10" for "character size," "0.5" for "character spacing per package size," and "8" for "distance from the center of gravity of the product to the center of gravity of the characters" as evaluation values ​​for each evaluation item.

[0045] For example, the evaluation item indicates that "character size" is an item that influences purchasing willingness with respect to the above-mentioned product information and impression attributes. The evaluation value indicates that "character size," which influences purchasing willingness with respect to the above-mentioned product information and impression attributes, is "10 points." In other words, impression information is information that associates evaluation items and evaluation values ​​to maximize the impression of the specified impression attribute with a target product, etc., designated by the user. In other words, when the product information (type of target product, size of target product, etc.) and impression attributes are different, different evaluation items and evaluation values ​​are associated with them.

[0046] In this embodiment, the association between the product information and the impression attributes related to the impression information is described as being set by the user. However, this is not limiting. The association may be derived from purchase data of the target product. For example, the evaluation items for each impression attribute may be evaluated for the best-selling package of the target product, and the evaluated value may be updated as the evaluation value.

[0047] The evaluation unit 23 acquires evaluation items corresponding to the acquired product information and impression attributes, and performs an evaluation for each evaluation item on the acquired package information. Hereinafter, a case will be described in which the evaluation unit 23 acquires "character size," "character spacing per package size," and "distance from the center of gravity of the product to the center of gravity of the characters" as evaluation items from the impression DB 22A.

[0048] The evaluation unit 23 evaluates the evaluation items for the acquired package information. Specifically, the evaluation unit 23 uses the package information to derive values ​​for the evaluation items, namely, character size, character spacing per package size, and distance from the center of gravity of the product to the center of gravity of the characters.

[0049] The determination unit 24 determines whether or not the value derived for each evaluation item by the evaluation unit 23 is compatible with the evaluation value acquired from the impression DB 22A.

[0050] For example, if the difference between the value derived from the package information for each evaluation item and the evaluation value for each evaluation item is not within a predetermined range, the determination unit 24 determines that the package information is not suited to the product information and impression attributes. Note that the predetermined range may be determined by the user for each item.

[0051] If the presentation unit 25 determines that the package information is adapted, it displays a message that the design of the package information is adapted to the product information and impression attributes. If the determination unit 24 determines that the package information is not adapted, the presentation unit 25 presents a guideline for adapting the package information to the product information and impression attributes.

[0052] Specifically, when a value derived for each evaluation item from the package information is greater than the evaluation value, the presentation unit 25 displays a message to decrease the derived value. Also, when a value derived for each evaluation item from the package information is less than the evaluation value, the presentation unit 25 displays a message to increase the derived value.

[0053] For example, when the evaluation item is "character size," the presentation unit 25 compares the character size of the package information with the evaluation value of the character size, and if the character size of the package information is large, displays a message to reduce the character size. Also, if the character size of the package information is smaller than the evaluation value, the presentation unit 25 displays a message to increase the character size.

[0054] In the present embodiment, a message is presented as a guideline to adapt the derived value to the evaluation value. However, the present invention is not limited to this. A sound or a sample image may be presented as a guideline to adapt the derived value to the evaluation value. For example, the sample image may be an image that was designed in the past, or an image that is an input image modified to adapt to the evaluation value.

[0055] Next, before describing the operation of the design support device 10, a design support screen 30 according to this embodiment will be described with reference to Fig. 4. Fig. 4 is a front view showing an example of the design support screen 30 according to this embodiment.

[0056] As an example, as shown in FIG. 4, a design support screen 30 includes a parameter input area 31 and a display area 32.

[0057] The parameter input area 31 accepts input of product information, impression attributes, and package information as parameters. The parameter input area 31 accepts input of the type of target product, the size of the target product, the number of target products, the color of the target product, and the package size as product information. The parameter input area 31 also accepts input of attributes as impression attributes, and input of character size, character layout, and character color as package information. Here, the parameter input area 31 is an example of a "reception unit."

[0058] The display area 32 includes a pointer display area 33 and a sample image display area 34. The pointer display area 33 displays a message for each evaluation item to adapt the value of the package information entered in the parameter input area 31 to the evaluation value of the evaluation item corresponding to the entered product information and impression attribute. The pointer display area 33 displays the product information, impression information, package image corresponding to the package information, and pointer.

[0059] 4, the pointer display area 33 displays a message as a pointer to increase the font size for the evaluation item "font size," and a message to increase the spacing between the characters for the evaluation item "letter spacing per package size." The pointer display area 33 also displays a message as a pointer to decrease the distance from the center of gravity of the product to the center of gravity of the characters for the evaluation item "distance from the center of gravity of the product to the center of gravity of the characters."

[0060] The sample image display area 34 displays, as a sample image, an image that will appear when the input package information matches the evaluation value of the evaluation item.

[0061] For example, when a message to increase the character size is displayed in the pointer display area 33, the sample image display area 34 displays an image of the package image with increased character size. Similarly, when a message to increase the character spacing is displayed in the sample image display area 34, the sample image display area 34 displays an image of the package image with increased character spacing. Furthermore, when a message to decrease the distance from the center of gravity of the product to the center of gravity of the characters is displayed, the sample image display area 34 displays an image of the product with the center of gravity of the characters decreased.

[0062] In this embodiment, a form has been described in which a corresponding package image and pointer are displayed in the display area 32 based on the product information, impression attributes, and package information input in the parameter input area 31. However, this is not limiting. After the pointer is displayed, changes to the product information, impression attributes, and package information may be accepted. By accepting changes to the product information, impression attributes, and package information and re-displaying the corresponding package image and pointer, it is possible to support the design of a package that reflects the pointer.

[0063] Next, the operation of the design support device 10 according to this embodiment will be described with reference to Fig. 5. Fig. 5 is a flowchart showing an example of design support processing according to this embodiment. The design support processing program shown in Fig. 5 is executed by the CPU 11 reading and executing a design support processing program from the ROM 12 or the storage 14. The design support program shown in Fig. 5 is executed, for example, when the user inputs product information, impression attributes, and package information and inputs an instruction to execute the design support processing.

[0064] In step S101, the CPU 11 acquires product information, impression attributes, and package information.

[0065] In step S102, the CPU 11 acquires the product information acquired from the impression DB 22A, the evaluation items associated with the impression attributes, and the evaluation values ​​of the evaluation items.

[0066] In step S103, the CPU 11 derives values ​​for the evaluation items using the acquired product information and package information.

[0067] In step S104, CPU 11 determines whether the derived value does not match the evaluation value. If the derived value does not match the evaluation value (step S104: YES), CPU 11 proceeds to step S105. On the other hand, if the derived value matches the evaluation value (step S104: NO), CPU 11 proceeds to step S107.

[0068] In step S105, the CPU 11 displays a message for adapting the evaluation value for each evaluation item as a guideline.

[0069] In step S106, the CPU 11 generates and displays a sample image adapted to the evaluation value.

[0070] In step S107, the CPU 11 displays a message indicating that the input package information is a design suited to the product information and impression attributes.

[0071] As described above, according to this embodiment, it is possible to support the character design of product packaging that reflects the consumer's impression, thereby encouraging the consumer's desire to purchase and increasing the appealing effect.

[0072] In this embodiment, the evaluation items are described as "character size," "character spacing per package size," and "distance from the center of gravity of the product to the center of gravity of the character." However, the evaluation items are not limited to these. The evaluation items may also be the area per character, the character spacing per length of the long side of the package, the visual angle between the center of gravity of the product and the center of gravity of the character, the visual angle between the center of gravity of the package and the center of gravity of the character, the diameter of one character per diameter of the target product, etc. The evaluation items may also be the diameter of the entire character per diameter of two target products, the color difference between the character and the package background, the color difference between the character and the target product, and the ratio of the distance of the character from the origin to the height of the package.

[0073] (Evaluation items and method of deriving evaluation values) In the present embodiment, the evaluation items and evaluation values ​​stored in the impression DB 22A are described as being predetermined as impression information. Below, a method for determining the evaluation items and evaluation values ​​related to the impression information will be described.

[0074] The evaluation items and evaluation values ​​related to impression information are determined by having a user visually inspect the package with text and the target product wrapped in the package, and evaluating the impression of the package for each impression attribute. Here, when making the evaluation, a sensory evaluation is made for each target product on multiple types of packages that differ in the size of the target product, the number of target products, package size, the size of the text on the package, the arrangement of the text, the color of the text, etc.

[0075] For example, multiple users perform a seven-point affective evaluation of the multiple types of packaging described above for each target product and each impression attribute (purchase intent, preference, impression strength, luxury, cuteness, etc.). Furthermore, each element of the package (character size, character layout, etc.) is quantified, and these elements are associated with the affective evaluation. Then, by analyzing using multivariate analysis, the affective evaluation results for each target product, each impression attribute, and each package element are obtained. Here, the package elements may be package information (character size, character layout, etc.) as they are, or differences in the package that affect the affective evaluation may be extracted and used as elements.

[0076] Using the results of the user's affective evaluation, package elements that receive high ratings for each product information (target product, size of target product, etc.) and for each impression attribute are extracted as evaluation items. Furthermore, using the results of the affective evaluation, the values ​​of the package elements that receive high ratings are extracted as evaluation values. Here, if there are multiple elements that receive high ratings, the top three highest rated elements may be extracted.

[0077] The extracted evaluation items and evaluation values ​​are stored in association with each piece of product information and each impression attribute.

[0078] By the above method, the product information, and the evaluation items and evaluation values ​​for each impression attribute are determined.

[0079] The above-mentioned user's perceptual evaluation is performed by setting a viewing distance (e.g., 50 cm) that is assumed to be the distance at which the user actually views the package. However, even if the size of the characters and the spacing between the characters on the package are the same, the user's perceptual evaluation may differ depending on the viewing distance. This problem caused by the viewing distance can be solved by, for example, introducing the idea that the user's perceptual evaluation will not change significantly if the visual angle and spatial frequency are the same. Here, the visual angle refers to the size of the characters on the package and the degree of character size determined by the viewing distance, and the spatial frequency refers to the number of times a character is repeated at a given angle determined by the character center, the spacing between character centers, and the viewing distance.

[0080] That is, the parameter input area 31 can accept a specified viewing distance for the package as package information. The impression DB 22A stores evaluation values ​​for a predetermined viewing distance. In the judgment by the judgment unit 24, the stored evaluation values ​​for character size and character spacing are converted so that the viewing angle and spatial frequency associated with the specified viewing distance are equivalent to the viewing angle and spatial frequency associated with the stored predetermined viewing distance. By making a judgment using the converted evaluation values, it is possible to judge the design at the specified viewing distance. Here, the conversion of the evaluation value may involve, for example, multiplying the stored evaluation value by the ratio between the specified viewing distance and the stored predetermined viewing distance, or multiplying the evaluation value by a predetermined value depending on the magnitude of the ratio between the specified viewing distance and the stored predetermined viewing distance.

[0081] In addition, by making it possible to display a package image or sample image of the same size as the designed package in the display area 32 of the design support screen 30, it becomes possible to work while grasping the image of the design at a specified viewing distance.

[0082] Although the present invention has been described above using the embodiments, the present invention is not limited to the scope of the embodiments. Various modifications and improvements can be made to the embodiments without departing from the spirit of the present invention, and such modifications and improvements are also included in the technical scope of the present invention.

[0083] In the above embodiment, the term "processor" refers to a processor in a broad sense, and includes, for example, a general-purpose processor (e.g., a CPU: Central Processing Unit) and a dedicated processor (e.g., a GPU: Graphics Processing Unit, an ASIC: Application Specific Integrated Circuit, an FPGA: Field Programmable Gate Array, a programmable logic device, etc.).

[0084] Furthermore, the operations of the processor in this embodiment may not only be performed by one processor, but may also be performed by multiple processors located at physically separate locations working together. Furthermore, the order of the operations of the processor is not limited to the order described in this embodiment, and may be changed as appropriate.

[0085] Although the present embodiment has been described with reference to a configuration in which the design support program is installed in storage, the present invention is not limited to this. The design support program according to the present embodiment may be provided in a format recorded on a computer-readable storage medium. For example, the design support program according to the present embodiment may be provided in a format recorded on an optical disc such as a CD (Compact Disc)-ROM or a DVD (Digital Versatile Disc)-ROM. The design support program according to the present embodiment may be provided in a format recorded on a semiconductor memory such as a USB (Universal Serial Bus) memory or a memory card. The design support program according to the present embodiment may also be acquired from an external device via a communication line connected to the communication I / F. [Explanation of symbols]

[0086] 10 Design support equipment 11 CPU 12 ROM 13 RAM 14. Storage 15 Input section 16 monitors 17 Communication I / F 18 Bus 21 Acquisition Department 22 Memory section 23 Evaluation Department 24 Judgment section 25 Presentation section 30 Design support screen 31 Parameter input area 32 Display area 33 Pointer display area 34 Sample image display area

Claims

1. A design support device that supports the creation of product package designs, a receiving unit that receives product information, which is information about a target product to be designed, impression attributes, which are an impression a user has of a package of the target product, and package information, which is information about a package designed for the target product; a storage unit that stores the product information and impression information associated with the impression attribute; a determination unit that determines whether or not the package information is adapted to the product information and the impression attribute, using the received product information, evaluation values ​​of evaluation items evaluated in association with the impression attribute, and values ​​derived from the package information for each evaluation item; a presentation unit that presents the determination result; A design support device comprising:

2. 2. The design support device according to claim 1, wherein the package is a packaging material that allows a user to view the packaged product.

3. The design support device according to claim 2 , wherein the evaluation items include, as an evaluation target, a relationship between characters affixed to the package and a product enclosed in the package and visible to a user.

4. 4. The design support device according to claim 1, wherein the presentation unit presents, as the judgment result, a guideline for adapting the judgment result for the package information to the evaluation value for each evaluation item.

5. The design support device according to claim 4 , wherein the presentation unit presents, as the guideline, a message or an image for adapting the judgment result for the package information to the evaluation value.

6. 6. The design support device according to claim 1, wherein the receiving unit receives, as the package information, a designation of a size and a position of characters to be written on the package, or an image of a package design.

7. the accepting unit accepts the change of the designation, The design support device according to claim 6 , wherein the determination unit makes a determination based on the changed specification.

8. the receiving unit receives, as the package information, a designation of a viewing distance for the package; 8. The design support device according to claim 1, wherein the determining unit determines the package information using an evaluation value converted in accordance with the specification.

9. 9. The design support device according to claim 8, wherein the determination unit converts the evaluation value based on a visual angle of one character determined from the size of the character attached to the package and the viewing distance, and a spatial frequency that is the number of times the character is repeated at a predetermined angle determined from the character center of the character, the distance between character centers, and the viewing distance.

10. The design support device according to claim 1 , wherein the receiving unit further receives package information for updating the evaluation value.

11. A design support program that supports the creation of product package designs, On the computer, receiving product information, which is information about a target product to be designed; impression attributes, which are an impression a user has of a package of the target product; and package information, which is information about a package designed for the target product; determining whether or not the package information is adapted to the product information and the impression attribute, using the received product information, evaluation values ​​of the evaluation items evaluated in association with the impression attribute, and values ​​derived from the package information for each of the evaluation items; Present the judgement result. A design support program to help you put your ideas into action.

Images