Interactive method, device, electronic device, storage medium and computer program product

Abstract

The present disclosure provides an interactive method, an apparatus, an electronic device, a storage medium and a computer program product, the interactive method including: playing a background video image on the display interface in response to a first control command, displaying an initial screen of an interactive component in a first predetermined area of ​​the background video image, controlling the interactive component to change from the initial screen to a target screen in response to a second control command triggered by a user's designated action, and controlling the display interface to display a target image page in response to the interactive component displaying the target screen.

Description

[Technical Field]

[0001] CROSS-REFERENCE TO RELATED APPLICATIONS This application is based on and claims priority from a Chinese application having application number 202210007525.2 and filing date January 5, 2022, the entire disclosure of which is incorporated herein by reference.

[0002] Technical Field The present disclosure relates to the field of image processing technology, and in particular to interactive methods, devices, electronic devices, storage media and computer program products. [Background technology]

[0003] Advertising is a means of publicizing information to the public through a specific form of media for specific needs. Currently, advertisements are mainly presented in the form of cards, pages, or videos, and users can only passively receive advertising content as viewers. Current interactive advertisements provide some simple interactive functions. Summary of the Invention

[0004] The present disclosure provides an interactive method applied to a terminal device with a display interface, the method comprising: Responsive to a first control command, playing a background video image on the display interface; displaying an initial screen of an interactive component in a first predetermined area of ​​the background video image; Controlling the interactive component to change from the initial screen to a target screen in response to a second control command triggered by a user's designated action; and controlling the display interface to display a target image page in response to the interactive component displaying the target screen.

[0005] In some embodiments, displaying a first video pendant in a second predetermined area of ​​the background video image before displaying an initial screen of an interactive component in the first predetermined area of ​​the background video image; If the first video pendant satisfies a predetermined condition, displaying the interactive component in the first predetermined area.

[0006] In some embodiments, the first video pendant satisfying a predetermined condition includes the first video pendant changing from a first display state to a second display state.

[0007] In some embodiments, and controlling the display interface to display the target image page in response to a first tap touch command triggered by a user tapping operation on the first video pendant; The first video pendant is in the first display state or the second display state.

[0008] In some embodiments, controlling the display interface to display the target image page in response to a first tap touch command triggered by a user tapping on the first video pendant, as described above, includes: In response to a first tap touch command triggered by a user's tap operation on the first video pendant, controlling the display interface to display the target image page if the target image page has not been displayed before.

[0009] In some embodiments, the second control command is triggered by a movement of the terminal device, and the movement of the terminal device is controlled by a specified action of a user.

[0010] In some embodiments, triggering the second control command by the movement of the terminal device includes: The second control command is triggered by the terminal device moving at least one of a predetermined rotation angle, a predetermined rotation direction, a predetermined number of rotations, or a predetermined rotation speed.

[0011] In some embodiments, the interactive component includes a compass.

[0012] In some embodiments, displaying the initial screen of the interactive component as described above includes displaying an initial orientation and a target orientation of a pointer on the compass, and prompt information to instruct the user to perform a specified action, wherein the initial orientation and the target orientation do not overlap.

[0013] In some embodiments, controlling the interactive component to change from the initial screen to the target screen as described above includes controlling the pointer to rotate to point in the target orientation based on the second control command.

[0014] In some embodiments, the target orientation is determined based on collected device orientation information of the terminal device, or the target orientation is randomly obtained orientation information.

[0015] In some embodiments, controlling the display interface to display a target image page in response to the interactive component displaying the target screen, as described above, includes: hiding the compass in response to the pointer pointing toward the target bearing; displaying a predetermined animation in a third predetermined area of ​​the background video image; and controlling the display interface to display the target image page when the playback of the predetermined animation has finished.

[0016] In some embodiments, a second video pendant is displayed in a third predetermined area of ​​the target image page, and the interactive method includes: After controlling the display interface to display the target image page, displaying an activity selection icon in a fourth predetermined area of ​​the target image page in response to a second tap touch command triggered by a user tapping operation on the second video pendant; The method further includes controlling the display interface to display an activity participation page in response to a third tap touch command triggered by a user tapping operation on the activity selection icon.

[0017] The present disclosure provides: a playback module for playing a background video image on the display interface in response to a first control command; a display module for displaying an initial screen of an interactive component in a first predetermined area of ​​the background video image; a first control module for controlling the interactive component to change from the initial screen to a target screen in response to a second control command triggered by a user's specified action; and a second control module for controlling the display interface to display a target image page in response to the interactive component displaying the target screen.

[0018] The present disclosure further provides a terminal device including a memory and a processor coupled to the memory and configured to execute the interactive method described in any one of the above claims based on commands stored in the memory.

[0019] The present disclosure further provides a non-transitory computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the interactive method according to any one of the preceding claims.

[0020] The present disclosure further provides a computer program product comprising instructions which, when executed by a processor, cause said processor to perform the interactive method according to any one of the preceding claims.

[0021] The present disclosure further provides a computer program comprising instructions which, when executed by a processor, cause said processor to perform the interactive method according to any one of the preceding claims. [Brief explanation of the drawings]

[0022] In order to more clearly describe the technical solutions in the present disclosure or related art, the following briefly describes the drawings necessary for describing the embodiments or related art. Needless to say, the drawings in the following description are only embodiments of the present disclosure, and those skilled in the art can obtain other drawings based on these drawings without any special ingenuity.

[0023] [Figure 1] FIG. 1 is a schematic diagram of an exemplary system according to an embodiment of the present disclosure. [Figure 2] 1 is a schematic diagram illustrating the flow of an interactive method according to an embodiment of the present disclosure. [Figure 3] FIG. 2 is a schematic diagram of a display interface according to an embodiment of the present disclosure. [Figure 4] FIG. 10 is a schematic diagram of a display of a first display state of a first video pendant according to an embodiment of the present disclosure. [Figure 5] FIG. 1 is a schematic diagram of a display of an initial screen of an interactive component according to an embodiment of the present disclosure. [Figure 6] 1 is a schematic diagram of a display of a target screen of an interactive component according to an embodiment of the present disclosure. [Figure 7]FIG. 10 is a schematic diagram of a display of an initial screen of another interactive component according to an embodiment of the present disclosure. [Figure 8] FIG. 10 is a schematic diagram of a display of a target screen of another interactive component according to an embodiment of the present disclosure. [Figure 9] FIG. 10 is a schematic diagram illustrating another flow of an interactive method according to an embodiment of the present disclosure. [Figure 10] 1 is a schematic diagram of a display of a predetermined animation according to an embodiment of the present disclosure. [Figure 11] FIG. 1 is a schematic diagram of a display of a target image page according to an embodiment of the present disclosure. [Figure 12] FIG. 10 is a schematic diagram of a display of a second video pendant according to an embodiment of the present disclosure. [Figure 13] 1 is a schematic diagram of an interactive device according to an embodiment of the present disclosure. [Figure 14] FIG. 1 is a schematic diagram illustrating the configuration of a terminal device according to an embodiment of the present disclosure. DETAILED DESCRIPTION OF THE INVENTION

[0024] In order to make the objectives, technical solutions and advantages of the present disclosure clearer, the following will further describe the present disclosure in detail with reference to the drawings in conjunction with specific embodiments.

[0025] Unless otherwise specified, technical or scientific terms used in the embodiments of the present disclosure should have the ordinary meaning understood by those skilled in the art to which the present disclosure belongs. The terms "first," "second," and similar terms used in the embodiments of the present disclosure do not indicate any order, quantity, or importance, but are merely used to distinguish between different components. Similar terms such as "comprise" or "include" mean that the element or item preceding the term encompasses the element or item following the term and its equivalents, and do not exclude other elements or items. Similar terms such as "connect" or "contact" are not limited to physical or mechanical connections, but may also include electrical connections, whether direct or indirect. Terms such as "upper," "lower," "left," and "right" are intended to indicate relative positions, and if the absolute position of the described object changes, the relative positions may also change accordingly.

[0026] FIG. 1 shows a schematic diagram of an exemplary system 100 of an embodiment of an apparatus applicable to an interactive method according to an embodiment of the present disclosure.

[0027] As shown in FIG. 1, the system 100 includes a server 140 and at least one terminal device 120, and the server 140 and the terminal device 120 are connected via a wireless network or a wired network.

[0028] The server 140 may include at least one of a single server, multiple servers, a cloud computing platform, or a virtualization center. The server 140 may be used to provide background services for various applications supporting the presentation of video images. Alternatively, the server 140 may perform primary computational tasks, and the terminal device may perform secondary computational tasks. Alternatively, the server 140 may perform secondary computational tasks, and the terminal device may perform primary computational tasks. Alternatively, a distributed computing architecture may be adopted between the server 140 and the terminal device to perform cooperative computing.

[0029] The terminal device 120 may interact with the server 140 via a wireless network or a wired network, and receive messages sent from the server 140 or send messages to the server 140. The terminal device may have installed thereon applications that support the presentation of video images, such as video playback software, short video playback software, live streaming software, social platform software, etc., and may also have various software that supports the playback of startup animations. The terminal device 120 may include, but is not limited to, a smartphone, a tablet, etc.

[0030] In some embodiments, system 100 may realize the delivery and playback of interactive advertisements. Data files of interactive advertisements stored in server 140 may be delivered to terminal device 120 via a wireless or wired network. Terminal device 120 may then play corresponding interactive advertisements based on the data files to communicate information to user 910 who owns terminal device 120.

[0031] In some embodiments, system 100 may further include a control device, which may be a device corresponding to a developer or operator of an interactive advertisement, which may use the control device to edit data required for the interactive advertisement and generate a corresponding data file of the interactive advertisement to be stored in server 140.

[0032] Currently, the mainstream interactive advertisements played on the terminal device 120 add a shake feature when the application is launched. At the application launch stage, a copy is displayed prompting the user to shake the mobile phone to access the advertisement landing page, and the gyroscope detects the amount of shaking by the user to determine whether to access the advertisement landing page.

[0033] However, such interactive advertisements have a single interactive method, making it difficult to attract users' interest. In addition, terminal devices such as mobile phones have difficulty distinguishing between "holding the mobile phone and shaking it normally" and "shaking it to trigger an advertisement." Even if a user does not want to access an advertisement landing page and view an advertisement but holds the mobile phone and shakes it normally (for example, by walking or riding), the advertisement may be mistakenly triggered and the user may enter the advertisement landing page, which may adversely affect the user's experience.

[0034] In view of this, to solve the above problems, an embodiment of the present disclosure provides an interactive method.

[0035] 2 is a schematic diagram illustrating the flow of an interactive method according to an embodiment of the present disclosure, where the interactive method is applied to a terminal device with a display interface. The method includes the following steps:

[0036] Step S101: In response to a first control command, play a background video image on the display interface.

[0037] Step S103: Display an initial screen of an interactive component in a first predetermined area of ​​the background video image.

[0038] Step S105: In response to a second control command triggered by the user's designated action, control the interactive component to change from the initial screen to a target screen.

[0039] Step S107: In response to the interactive component displaying the target screen, control the display interface to display a target image page.

[0040] In this embodiment, the interactive method displays an interactive component in a first predetermined area when a background video image is played on the display interface, and controls the interactive component to change from an initial screen to a target screen based on a second control command triggered by a user's specified action. When the interactive component displays the target screen, the interactive component controls the display interface to display a target image page, i.e., an advertisement landing page, thereby realizing interactive advertisement playback. In this embodiment, the display of the interactive component is controlled by the user's specified action, and the target image page can be displayed only when the interactive component displays the target screen, so that it is not accidentally triggered by the user and provides a better user experience.

[0041] The following further describes implementation of the system 100 according to an embodiment of the present disclosure in conjunction with the system 100 shown in FIG.

[0042] 3, terminal device 120 is provided with a display, and the display is for displaying a display interface 121 of an application that supports the presentation of video images. User 910 operates and controls terminal device 120, causing terminal device 120 to generate a first control command based on the operation control of user 910. Terminal device 120 plays a background video image on display interface 121 under the control of the first control command.

[0043] In some embodiments, the background video image in this embodiment may include a video image played by video playback software, a short video image played by short video playback software, a live streaming video image played by live streaming software, or a software startup video animation image, etc. Accordingly, the first control command may be a tap playback command, a software startup command, etc. Here, the background video image may be a moving image or a still image, and this embodiment does not impose any limitations thereon.

[0044] In a specific embodiment, the background video image is a short video image. The user 910 generates a first control command by performing a swipe operation on the display of the terminal device 120. The first control command is for controlling switching of the short video images. Under the control of the first control command, the display interface 121 of the terminal device 120 gradually changes from displaying a previous video image to displaying a current background video image.

[0045] In some embodiments, as shown in Figure 3, the background video image displays first predetermined information 211 and second predetermined information 212 of the background video image. The first predetermined information 211 and the second predetermined information 212 are displayed in the lower left corner of the background video image. In a specific embodiment, the first predetermined information 211 may be the name of the background video image, and the second predetermined information 212 includes introductory information of the background video image.

[0046] In some embodiments, the interactive method further comprises the following steps:

[0047] Step S201: Display a first video pendant in a second predetermined area of ​​the background video image.

[0048] 4, in this embodiment, when the background video image starts to be played on the display interface 121, the first video pendant 213 is displayed in a second predetermined area of ​​the background video image. In some specific embodiments, the second predetermined area may be located above the first predetermined information 211, that is, the first video pendant 213 may be disposed above the first predetermined information 211.

[0049] In this embodiment, the terminal device 120 may obtain, render, and load the data file of the first video pendant 213 in advance before displaying the background video image. This reduces the amount of data processing when loading the background video image, ensures the display effect of the first video pendant 213, and reduces the computational load of the terminal device 120. For example, when the previous video image is displayed on the display interface 121 of the terminal device 120, the data file of the first video pendant 213 that matches the background video image to be played may be obtained, rendered, and loaded. When the background video image is displayed on the display interface 121 of the terminal device 120, the first video pendant 213 may be displayed in a second predetermined area.

[0050] In some embodiments, in this embodiment, if the terminal device 120 fails to load or render the data file of the first video pendant 213, the first video pendant 213 will not be displayed and only the background video image will be played.

[0051] Step S202: If the first video pendant satisfies a predetermined condition, display the interactive component in the first predetermined area.

[0052] In this embodiment, the first video pendant 213 meeting the predetermined condition includes the first video pendant changing from a first display state to a second display state.

[0053] As shown in FIG. 4, when the first video pendant 213 is in a first display state, the first video pendant 213 includes a progress bar, text information, and image information. The text information may include prompt information such as "AAA," and the image information may be a dynamic or static cartoon image. That is, when the display interface 121 starts playing a background video image, the first video pendant 213 including the progress bar is displayed above the first predetermined information 211, e.g., the name of the background video image, and the progress bar begins to move. When the progress bar finishes moving, the first video pendant 213 changes from its current first display state to a second display state, as shown in FIG. 5. When the first video pendant 213 is in the second display state, the first video pendant 213 includes text information such as "BBB."

[0054] When the first video pendant 213 is in a second display state, it displays an interactive component in a first predetermined area of ​​the background video image, which in some embodiments may be a central area of ​​the background video image.

[0055] In some other embodiments, the first video pendant 213 meeting the predetermined condition includes displaying the first video pendant 213 for a predetermined time, i.e., in this embodiment, when the first video pendant 213 is displayed for a predetermined time, an interactive component is displayed in a first predetermined area of ​​the background video image.

[0056] In this embodiment, the terminal device 120 may obtain, render, and load a data file of an interactive component in advance before displaying a background video image. This reduces the amount of data processing when loading a background video image, ensures the display effect of the interactive component, and reduces the computational load of the terminal device 120. For example, when the previous video image is displayed on the display interface 121 of the terminal device 120, a data file of an interactive component matching the background video image to be played may be obtained, rendered, and loaded. When the background video image is displayed on the display interface 121 of the terminal device 120, the interactive component may be displayed in a first predetermined area.

[0057] In some embodiments, the embodiment may need to determine whether the data file of the interactive component has been successfully loaded and rendered. If the terminal device 120 fails to load or render the data file of the interactive component, the interactive component is not displayed and only the background video image is played. If the terminal device 120 successfully loads and renders the data file of the interactive component, the interactive component is displayed in the first predetermined area.

[0058] When an interactive component is displayed in a first predetermined area of ​​the background video image, an initial screen of the interactive component is displayed first, and then the interactive component is controlled to change from the initial screen to a target screen based on a second control command triggered by a specified action of a user.

[0059] In some embodiments, responding to the second control command triggered by the user's specified action in step S105 includes controlling the terminal device to move based on the user's specified action and triggering the second control command by the movement of the terminal device. Here, triggering the second control command by the movement of the terminal device includes triggering the second control command by the terminal device moving at least one of a predetermined rotation angle, a predetermined rotation direction, a predetermined number of rotations, or a predetermined rotation speed.

[0060] In some embodiments, in this embodiment, the user is instructed to control the interactive component to change from the initial screen to the target screen within a predetermined time, for example, within 3 seconds, and if the interactive component does not change from the initial screen to the target screen within the predetermined time, the terminal device 120 determines that the user does not want to access the target image page, and the terminal device 120 controls the interactive component to be hidden.

[0061] In this embodiment, when the initial screen of the interactive component is displayed, instruction information is also displayed to instruct the user to control the terminal device 120 to move by a specified action to trigger a second control command. Here, the user's specified action includes controlling at least a part of the terminal device 120 to move at least one of a predetermined rotation angle, a predetermined rotation direction, a predetermined number of rotations, or a predetermined rotation speed, and may be, for example, controlling the terminal device 120 to rotate horizontally, controlling the terminal device 120 to flip to the left, or controlling the terminal device 120 to shake left and right three times, and the present embodiment does not impose any limitations thereon.

[0062] When the user 910 controls the terminal device 120 to move in the specified manner, a second control command can be triggered for the terminal device 120. Then, based on the second control command, the terminal device 120 controls the interactive component to change from the initial screen to the target screen.

[0063] 5, the interactive component 214 includes a compass. The initial screen of the interactive component 214 includes an initial orientation and a target orientation 2141 of a pointer 2142 in the compass, and prompt information for instructing the user 910 to perform a specified action. Therefore, the initial screen of the compass displays the initial orientation and the target orientation 2141 of the pointer 2142 of the compass, and prompt information for instructing the user 910 to perform a specified action.

[0064] The initial orientation of the pointer 2142 does not overlap with the target orientation 2141. In some embodiments, the angle between the initial orientation of the pointer 2142 and the target orientation 2141 is greater than a predetermined threshold. This prevents false triggers caused by the angle between the initial orientation of the pointer 2142 and the target orientation 2141 being too small, resulting in the terminal device 120 swinging normally. Here, for ease of subsequent use, the terminal device 120 may call a jsb file to obtain information about the included angle between the initial orientation of the pointer 2142 and the target orientation 2141.

[0065] As shown in FIG. 5, in a specific embodiment, the target orientation 2141 of the pointer 2142 on the compass is “east,” or may be various directions such as “west,” “south,” or “north,” and no limitations are imposed in this embodiment.

[0066] The target orientation 2141 of the pointer 2142 on the compass may be determined by collecting device orientation information, such as gyro parameters, of the terminal device 120, if authorized by the user, and determining the target orientation 2141 based on the device orientation information.

[0067] Alternatively, if authorization is not obtained from the user or if device orientation information cannot be collected, one piece of orientation information may be randomly acquired and used as the target orientation.

[0068] As shown in FIG. 5, taking the example where the target direction 2141 of the pointer 2142 on the compass is “east,” the prompt information for instructing the user 910 to perform the specified action may be text prompt information such as “rotate the screen to face east,” or may be prompt information in other forms such as an image, and this embodiment does not impose any restrictions on this.

[0069] The user 910 may then rotate the terminal device 120 based on the prompt information. The terminal device 120 collects gyro parameters within the device to obtain information such as the rotation angle and direction of the device, and controls the pointer 2142 of the compass to gradually move from the initial orientation to the target orientation 2141 based on the information such as the rotation angle and direction of the device, triggering a second control command for the terminal device 120 in this process. As a result, the terminal device 120 may control the pointer 2142 to rotate based on the second control command so that the pointer 2142 gradually points to the target orientation 2141. As the pointer 2142 gradually points to the target orientation 2141, the compass changes from the initial screen to the target screen, as shown in FIG. 6 .

[0070] In some embodiments, during this process, if the terminal device 120 does not detect the presence of operation exceeding a predetermined angle, for example, 10 degrees, the compass is displayed for a predetermined time, for example, 2 seconds, and then disappears.

[0071] In some embodiments, during this process, the terminal device 120 may be controlled to vibrate. For example, after the compass changes from the initial screen to the target screen, the terminal device 120 may be controlled to vibrate to prompt the user to access the target image page. The vibration of the terminal device 120 in the above embodiment is merely an example. In this embodiment, the vibration control of the terminal device 120 can be adjusted as needed, and this embodiment does not impose any limitations thereon.

[0072] In some other embodiments, as shown in FIG. 7 , the initial screen of the interactive component 217 includes a ball located in the center and a target hole, and the target hole may appear at any position on the interactive component 217. At this time, the prompt information for instructing the user 910 to perform a specified action may be text prompt information such as "Please flip the screen and put the ball into the hole." Therefore, the user flips the terminal device 120 to the right to trigger a second control command. Based on the second control command, the terminal device 120 can then control the ball to gradually enter the target hole. When the ball enters the target hole, the interactive component 217 changes from the initial screen to a target screen, as shown in FIG. 8 .

[0073] When the interactive component displays the target screen, the terminal device 120 may control the display interface 121 to display the target image page. In some embodiments, this step specifically includes the following steps:

[0074] Step S301: In response to the pointer pointing in the target orientation, the interactive component is hidden.

[0075] Step S303: Display a predetermined animation in a third predetermined area of ​​the background video image.

[0076] Step S305: When the playback of the predetermined animation is completed, control is performed to display the target image page on the display interface.

[0077] In this embodiment, when the pointer 2142 points to the target direction 2141, i.e., after the interactive component 214 changes from the initial screen to the target screen, the interactive component 214, i.e., the compass, is hidden, a predetermined animation is displayed in a third predetermined area of ​​the background video image, the background video is muted, and predetermined sound effects, such as background music and a spoken message, are played. Here, the predetermined animation may include text information, Easter egg resource information, transition animation, etc. For example, as shown in FIG. 10, the text information "CCC" may be displayed in the center area of ​​the background video image, a cartoon character may be displayed in the lower area of ​​the background video image, and then Easter egg resource information, such as an animated character scattering lucky money, may be displayed in the upper area of ​​the background video image. A cloud layer transition animation may then be displayed. When the predetermined animation ends, the terminal device 120 controls the display interface 121 to display the target image page, as shown in FIG. 11.

[0078] In some embodiments, the terminal device 120 may obtain data files such as Easter egg resource information and transition animations in advance before displaying a background video image. This reduces the amount of data processing required when loading the background video image, ensures the display effect of the interactive component 214, and reduces the computational load on the terminal device 120. For example, the terminal device 120 may retrieve data files such as Easter egg resource information and transition animations from the server 140 in advance and store them in the terminal device 120, and set an activation time for the data files. When the data files such as Easter egg resource information and transition animations are activated and the previous video image is displayed on the display interface 121 of the terminal device 120, the terminal device 120 may obtain, render, and load data files such as Easter egg resource information and transition animations that match the background video image to be played, thereby displaying the Easter egg resource information and transition animations when the background video image is played.

[0079] In some embodiments, as shown in FIG. 11 , a second video pendant 215 is displayed in a third predetermined area of ​​the target image page, and after controlling the display interface to display the target image page as described above, the method further includes the following steps:

[0080] Step S401: In response to a second tap touch command triggered by a user's tap operation on the second video pendant, display an activity selection icon in a fourth predetermined area of ​​the target image page.

[0081] Step S402: In response to a third tap touch command triggered by the user's tap operation on the activity selection icon, control is performed to display an activity participation page on the display interface.

[0082] In this embodiment, the second video pendant 215 may display information such as "Join Now." When the user 910 taps on the second video pendant 215 on the target image page, the second tap touch command may be triggered in the terminal device 120. Based on the second tap touch command, the terminal device may be controlled to display the activity selection icon 216 in a fourth predetermined area of ​​the target image page, as shown in FIG. 12 . At this time, the transparency of the area other than the fourth predetermined area of ​​the target image page is reduced to clearly display the activity selection icon 216. Then, the terminal device 120 receives a third tap touch command triggered by the user's tap operation on the activity selection icon 216. When the user taps "Try," the terminal device 120 controls the display interface to display an activity participation page based on the third tap touch command. When the user taps "Abandon," the display interface does not jump to the activity participation page.

[0083] In some other embodiments, as shown in Figures 4 and 5, when the first video pendant 213 is in the first display state or the second display state, when the user 910 taps the first video pendant 213, as shown in Figure 11, the terminal device accepts a first tap touch command triggered by the user's tap operation on the first video pendant, and controls the display interface 121 to display the target image page based on the first tap touch command.

[0084] In this embodiment, the first video pendant 213 includes a data file that jumps to a target image page regardless of whether the first video pendant 213 is in a first display state or a second display state, and when a user taps the first video pendant 213 directly, the display interface 121 may display the target image page regardless of whether the user interacts with the interactive component 214.

[0085] In some embodiments, in this embodiment, when the user 910 taps the first video pendant 213 and the terminal device receives the first tap touch command, the terminal device 120, if authorized by the user, obtains the user's current account information and determines whether the user has ever displayed the target image page or accessed the activity participation page through the second video pendant 215; if so, does not display the activity participation page and collapses the first video pendant 213; otherwise, controls the display interface to display the target image page.

[0086] The method of the present disclosure may be performed by a single device, such as a computer or server. The method of the present disclosure may also be applied to a distributed scenario and completed by multiple devices interacting with each other. In such a distributed scenario, one device among the multiple devices may perform only one or more steps of the method of the present disclosure, and the multiple devices interact with each other to complete the method.

[0087] It should be noted that several embodiments of the present disclosure have been described above. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the above examples and still achieve desirable results. Furthermore, the processes depicted in the figures do not necessarily require the particular order or sequential order depicted to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or advantageous.

[0088] Based on the same inventive concept and corresponding to the method of any of the above embodiments, the present disclosure further provides an interactive device.

[0089] Referring to FIG. 13, the interactive device comprises: a playback module 11 for playing a background video image on the display interface in response to a first control command; a display module 12 for displaying an initial screen of an interactive component in a first predetermined area of ​​the background video image; a first control module 13 for controlling the interactive component to change from the initial screen to a target screen in response to a second control command triggered by a user's specified action; and a second control module (14) for controlling the display interface to display a target image page in response to the interactive component displaying the target screen.

[0090] In some embodiments, the display module 12 is further used to display a first video pendant in a second predetermined area of ​​the background video image before displaying an initial screen of an interactive component in a first predetermined area of ​​the background video image, and to display the interactive component in the first predetermined area if the first video pendant satisfies a predetermined condition.

[0091] In some embodiments, the first video pendant satisfying a predetermined condition includes the first video pendant changing from a first display state to a second display state.

[0092] In some embodiments, the display module 12 is further used to control the display interface to display the target image page in response to a first tap touch command triggered by a user tapping operation on the first video pendant, and the first video pendant is in the first display state or the second display state.

[0093] In some embodiments, the display module 12 further comprises: It is used to control the display interface to display the target image page if the target image page has not been displayed before in response to a first tap touch command triggered by a user's tap operation on the first video pendant.

[0094] In some embodiments, the second control command is triggered by a movement of the terminal device, and the movement of the terminal device is controlled by a specified action of a user.

[0095] In some embodiments, the first control module 13 is further adapted to trigger the second control command by the terminal device moving at least one of a predetermined rotation angle, a predetermined rotation direction, a predetermined number of rotations, or a predetermined rotation speed.

[0096] In some embodiments, the interactive component includes a compass, and the display module 12 is further used to display an initial orientation and a target orientation of a pointer on the compass, and prompt information to instruct a user to perform a specified action, wherein the initial orientation and the target orientation do not overlap.

[0097] The first control module 13 is further used to realize, according to the second control command, controlling the pointer to rotate and point to the target direction.

[0098] In some embodiments, the target orientation is determined based on collected device orientation information of the terminal device, or the target orientation is randomly obtained orientation information.

[0099] In some embodiments, the second control module 14 further comprises: hiding the compass in response to the pointer pointing toward the target bearing; displaying a predetermined animation in a third predetermined area of ​​the background video image; When the playback of the predetermined animation is completed, the display interface is controlled to display the target image page.

[0100] In some embodiments, a second video pendant is displayed in a third predetermined area of ​​the target image page, and the display module 12 further comprises: After controlling the display interface to display the target image page, displaying an activity selection icon in a fourth predetermined area of ​​the target image page in response to a second tap touch command triggered by a user tapping operation on the second video pendant; and controlling the display interface to display an activity participation page in response to a third tap touch command triggered by a user's tap operation on the activity selection icon.

[0101] For convenience of explanation, the above device has been described by dividing it into modules based on their functions. Of course, in implementing the present disclosure, the functions of each module may be realized by the same or multiple pieces of software and / or hardware.

[0102] The apparatus of the above embodiment is for realizing a corresponding service organization method in any one of the above embodiments, and has the beneficial effects of the corresponding method embodiment, which will not be further described herein.

[0103] Based on the same inventive concept and corresponding to the method of any of the above embodiments, the present disclosure further provides a terminal device including a memory, a processor, and a computer program stored in the memory and operable on the processor, wherein when the processor executes the program, the terminal device realizes the method of any one of the above embodiments.

[0104] 14 is a schematic diagram showing a specific hardware configuration of an electronic device according to this embodiment. The device may include a processor 1010, a memory 1020, an input / output interface 1030, a communication interface 1040, and a bus 1050. The processor 1010, the memory 1020, the input / output interface 1030, and the communication interface 1040 are connected to each other via the bus 1050 for communication within the device.

[0105] The processor 1010 may be implemented in the form of a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits, and may implement the technical solutions according to the embodiments of this specification by executing associated programs.

[0106] The memory 1020 may be implemented in the form of a read-only memory (ROM), a random access memory (RAM), a static storage device, a dynamic storage device, etc. The memory 1020 may store an operating system and other applications. When the technical solutions according to the embodiments of the present specification are implemented by software or firmware, relevant program code is stored in the memory 1020 and called and executed by the processor 1010.

[0107] The input / output interface 1030 is used to connect input / output modules to realize input and output of information. The input / output modules may be disposed as components in a device (not shown) or may be externally connected to the device to provide corresponding functions. Here, input devices may include a keyboard, mouse, touch panel, microphone, various sensors, etc., and output devices may include a display, speaker, vibrator, indicator lamp, etc.

[0108] The communication interface 1040 is used to connect a communication module (not shown) to realize communication interaction between this device and other devices. Here, the communication module may realize communication in a wired manner (e.g., USB, network line, etc.) or in a wireless manner (e.g., mobile network, WiFi, Bluetooth (registered trademark), etc.).

[0109] The bus 1050 includes paths for transmitting information between each component of the device (eg, the processor 1010, the memory 1020, the input / output interface 1030, and the communication interface 1040).

[0110] Although only the processor 1010, memory 1020, input / output interface 1030, communication interface 1040, and bus 1050 are shown as the above-mentioned device, when specifically implemented, the device may further include other components necessary for realizing normal operation. Also, as will be understood by those skilled in the art, the above-mentioned device may include only the components necessary to realize aspects of the embodiments of this specification, and does not necessarily need to include all the components shown in the drawings.

[0111] The electronic device of the above embodiment is for implementing the corresponding method in any one of the above embodiments, and has the beneficial effects of the corresponding method embodiment, which will not be further described herein.

[0112] Based on the same inventive concept, corresponding to the method of any of the above embodiments, the present disclosure further provides a non-transitory computer-readable storage medium storing computer commands to cause the computer to perform the method of any one of the above embodiments.

[0113] Computer-readable media in this embodiment include persistent and non-persistent, removable and non-removable media, and may implement information storage by any method or technology. Information may be computer-readable commands, data structures, program modules, or other data. Examples of computer storage media may include, but are not limited to, phase-change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, compact disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage device, magnetic cassette, magnetic tape, magnetic disk storage device or other magnetic storage device, or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

[0114] The computer commands stored on the storage medium of the above embodiments are for causing the computer to perform the method of any one of the above embodiments, and have the beneficial effects of the corresponding method embodiments, which will not be further described herein.

[0115] Based on the same inventive concept, the present application further provides a computer program product having a non-transitory tangible computer-readable medium having computer-readable instructions corresponding to the method of any of the above embodiments. In some embodiments, the computer-readable instructions are executed by one or more processors to cause the processors to perform the above-mentioned method. Corresponding to the execution entities corresponding to each step in each embodiment of the method, the processors that perform the corresponding steps may belong to the corresponding execution entities.

[0116] The computer program product of the above embodiments is for causing a processor to execute the method according to any one of the above embodiments, and has the beneficial effects of the corresponding method embodiments, which will not be further described herein.

[0117] The terms "device," "module," and the like in the embodiments of the present application may be implemented by a hardware unit, a software unit, or a combination thereof. Examples of hardware units may include devices, elements, processors, microprocessors, circuits, circuit elements (e.g., transistors, resistors, capacitors, inductors, etc.), integrated circuits, application specific integrated circuits (ASICs), programmable logic devices (PLDs), digital signal processors (DSPs), field programmable gate arrays (FPGAs), memory units, logic gates, registers, semiconductor devices, chips, microchips, chipsets, etc. Examples of software units may include software elements, programs, applications, computer programs, application programs, system programs, machine programs, operating system software, middleware, firmware, software modules, routines, subprograms, functions, methods, procedures, software interfaces, application program interfaces (APIs), command sets, computational code, computer code, code segments, computer code segments, words, values, symbols, or any combination thereof. The decision of whether an embodiment is implemented by hardware and / or software units may depend on any number of factors, such as desired computational speed, power level, heat tolerance, processing cycle cost, input data rate, output data rate, memory resources, data bus speed, and other design or performance constraints, as desired for a given implementation.

[0118] Some embodiments may include an article of manufacture. The article of manufacture may include a storage medium for storing logic. Examples of storage media may include one or more types of computer-readable storage media capable of storing electronic data, including volatile or nonvolatile memory, removable or non-removable memory, erasable or non-erasable memory, writable or rewritable memory, etc. Examples of logic may include various software units, such as software elements, programs, applications, computer programs, application programs, system programs, machine programs, operating system software, middleware, firmware, software modules, routines, subprograms, functions, methods, procedures, software interfaces, application program interfaces (APIs), command sets, computational code, computer code, code segments, computer code segments, words, values, symbols, or any combination thereof. In one embodiment, for example, an article of manufacture may store executable computer program commands that, when executed by a computer, cause the computer to perform methods and / or operations according to described embodiments. The executable computer program commands may include any suitable type of code, such as source code, compiled code, interpreted code, executable code, static code, dynamic code, etc. The executable computer program commands are implemented in a predefined computer language, manner, or syntax for instructing a computer to perform certain functions. The commands may be implemented in any suitable high-level, low-level, object-oriented, visual, compiled, and / or interpreted programming language.

[0119] As can be understood by those skilled in the art, the above description of the embodiments is merely illustrative and is not intended to suggest that the scope of the present disclosure (including claims) is limited to these examples. Under the concept of the present disclosure, the technical features in the above embodiments or different embodiments may be combined, steps may be implemented in any order, and there are many other variations of different aspects of the above-described embodiments of the present disclosure, which are not provided in detail for the sake of clarity.

[0120] Additionally, for ease of explanation and discussion, and to facilitate understanding of the embodiments of the present disclosure, the provided drawings may or may not show well-known power / ground connections between integrated circuit (IC) chips and other components. Furthermore, devices may be shown in block diagram form to avoid obscuring the understanding of the embodiments of the present disclosure. This also takes into account the fact that the implementation details of these block diagram devices are highly dependent on the platform on which the embodiments of the present disclosure are implemented (i.e., these details should be fully within the understanding of those skilled in the art). Where specific details (e.g., circuits) are described to illustrate exemplary embodiments of the present disclosure, it will be apparent to those skilled in the art that the embodiments of the present disclosure can be implemented without these specific details or with variations in these specific details. Therefore, these descriptions should be considered for illustrative purposes and not limiting.

[0121] While the present disclosure has been described in connection with specific embodiments thereof, many alternatives, modifications, and variations of these embodiments will be apparent to those skilled in the art in light of the foregoing description. For example, other memory architectures (e.g., dynamic RAM (DRAM)) may use the discussed embodiments.

[0122] The embodiments of the present disclosure are intended to include all such alternatives, modifications, and variations that fall within the broad scope of the appended claims. Therefore, any omissions, modifications, equivalents, improvements, etc. made within the spirit and principle of the embodiments of the present disclosure should fall within the scope of protection of the present disclosure.

Claims

1. An interactive method applied to a terminal device with a display interface, comprising: playing a background video image on the display interface in response to a first control command, the first control command being generated based on a user's manipulation control; displaying an initial screen of an interactive component in a first predetermined area of ​​the background video image; Controlling the interactive component to change from the initial screen to a target screen in response to a second control command triggered by a user's designated action; and controlling the display interface to display a target image page in response to the interactive component displaying the target screen.

2. displaying a first video pendant in a second predetermined area of ​​the background video image before displaying an initial screen of an interactive component in a first predetermined area of ​​the background video image; The interactive method of claim 1 , further comprising: if the first video pendant satisfies a predetermined condition, displaying the interactive component in the first predetermined area.

3. The first video pendant satisfies a predetermined condition, 3. The interactive method of claim 2, including the first video pendant changing from a first display state to a second display state.

4. and controlling the display interface to display the target image page in response to a first tap touch command triggered by a user tapping operation on the first video pendant; The interactive method of claim 3 , wherein the first video pendant is in the first display state or the second display state.

5. controlling the display interface to display the target image page in response to a first tap touch command triggered by a user tapping operation on the first video pendant, 5. The interactive method of claim 4, further comprising controlling the display interface to display the target image page if the target image page has not been displayed before, in response to a first tap touch command triggered by a user's tap operation on the first video pendant.

6. The interactive method according to claim 1 , wherein the second control command is triggered by a movement of the terminal device, and the movement of the terminal device is controlled by a specified action of a user.

7. Triggering the second control command by a movement of the terminal device includes:

7. The interactive method according to claim 6, further comprising triggering the second control command by the terminal device moving at least one of a predetermined rotation angle, a predetermined rotation direction, a predetermined number of rotations, or a predetermined rotation speed.

8. The interactive method of claim 7 , wherein the interactive component includes a compass.

9. Displaying the initial screen of an interactive component is 9. The interactive method of claim 8, further comprising displaying an initial orientation and a target orientation of a pointer on the compass, and prompt information for instructing a user to perform a specified action, wherein the initial orientation and the target orientation do not overlap.

10. Controlling the interactive component to change from the initial screen to a target screen includes: The interactive method according to claim 9 , further comprising controlling the pointer to rotate and point in the target direction based on the second control command.

11. The target orientation is determined based on collected device orientation information of the terminal device; or The interactive method of claim 9 , wherein the target orientation is randomly obtained orientation information.

12. controlling the display interface to display a target image page in response to the interactive component displaying the target screen, hiding the compass in response to the pointer pointing toward the target bearing; displaying a predetermined animation in a third predetermined area of ​​the background video image; 10. The interactive method of claim 9, further comprising: when the predetermined animation has finished playing, controlling the display interface to display the target image page.

13. a second video pendant is displayed in a third predetermined area of ​​the target image page; and the interactive method includes: After controlling the display interface to display the target image page, displaying an activity selection icon in a fourth predetermined area of ​​the target image page in response to a second tap touch command triggered by a user tapping operation on the second video pendant; The interactive method of claim 1 , further comprising: in response to a third tap touch command triggered by a user tapping operation on the activity selection icon, controlling the display interface to display an activity participation page.

14. a playback module for playing a background video image on a display interface in response to a first control command, the first control command being generated based on a user's operation control; a display module for displaying an initial screen of an interactive component in a first predetermined area of ​​the background video image; a first control module for controlling the interactive component to change from the initial screen to a target screen in response to a second control command triggered by a user's designated action; a second control module for controlling the display interface to display a target image page in response to the interactive component displaying the target screen.

15. Memory and a processor coupled to said memory and configured to execute the interactive method of any one of claims 1 to 13 based on commands stored in said memory.

16. A non-transitory computer-readable storage medium having stored thereon a computer program which, when executed by a processor, causes the interactive method according to any one of claims 1 to 13 to be implemented.

17. A computer program comprising instructions which, when executed by a processor, cause the processor to carry out the method of any one of claims 1 to 13.

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