Content presentation device and content presentation method

The content presentation device personalizes content display by generating selection information from user identification data, ensuring each user receives unique content, enhancing the experience in exhibition and amusement venues.

JP7798367B2Active Publication Date: 2026-01-14TRIPLE CROWNS CO LTD
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Patent Information

Application Number
JP2023101010
Authority / Receiving Office
JP · JP
Patent Type
Patents
Current Assignee / Owner
Filing Date
2023-06-20
Publication Date
2026-01-14
Estimated Expiration
2043-06-20

AI Technical Summary

Technical Problem

Conventional guidance systems in facilities like exhibition and amusement venues display the same images and explanatory messages for all users, lacking personalization.

Method used

A content presentation device that generates selection information from identification data obtained through short-range communication with user devices, selecting and presenting unique content based on this information using a generation and selection unit.

Benefits of technology

Enables personalized content presentation for each user, providing a unique experience by displaying different content based on individual user identification.

✦ Generated by Eureka AI based on patent content.

Smart Images

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Patent Text Reader

Abstract

To provide a content presentation device and a content presentation method capable of producing a unique experience for a user.SOLUTION: A content presentation device 1 is generally configured to include: a generation unit 10 for generating selection information 101 by performing predetermined processing on identification information 100 that identifies a communication device obtained through short-range communication performed between a communication device carried by a user and a short-range communication device 2; and a control unit 12 for selecting, from a content group 50 stored in a storage device 5 and assigned with unique information 52 having the same regularity as the selection information 101, one that has unique information 52 corresponding to the generated selection information 101 as selection content 54, and presenting the selected selection content 54 to the user via a display device 6.SELECTED DRAWING: Figure 4
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Description

[Technical Field]

[0001] The present invention relates to a content presentation device. Place Regarding. [Background technology]

[0002] BACKGROUND ART As a conventional technique, a guidance system is known that provides explanations and guidance on routes and exhibits, or guidance on how to play in facilities such as exhibition facilities that display exhibits or amusement facilities (see, for example, Patent Document 1).

[0003] This guidance system can display images and explanatory messages related to exhibits and the like in response to requests from users' mobile terminals. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Application Laid-Open No. 2005-292196 Summary of the Invention [Problem to be solved by the invention]

[0005] Conventional guidance systems are degree For users of too The same images and explanatory messages related to the exhibits, etc. and others Display different images and explanatory messages from the original Easy to do It is not something to do.

[0006] Therefore, the object of the present invention is to Which For users Even if the content is different for each user, the same image or explanatory message will not be displayed. Create an experience Easy to do Content presentation Place The purpose is to provide. [Means for solving the problem]

[0007] One aspect of the present invention provides a content presentation device that includes a generation unit that generates selection information by performing predetermined processing on identification information that identifies a communication device obtained through short-range communication between a communication device carried by a user and a short-range communication device, and a selection presentation unit that selects, from a plurality of contents stored in a storage device and assigned unique information that has at least some configuration common to the selection information, one that has unique information corresponding to the generated selection information as the selected content, and presents the selected selected content to the user via a display device.

[0008] Another aspect of the present invention provides a content presentation method that generates selection information by performing a predetermined process on identification information that identifies a communication device obtained through short-range communication between a communication device carried by a user and a short-range communication device, selects as selected content one of a plurality of contents that are stored in a storage device and have unique information that shares at least some of the configuration with the selection information and that has unique information corresponding to the generated selection information, and presents the selected selected content to the user via a display device. [Effects of the Invention]

[0009] According to the present invention, Which For users Even if the content is different for each user, the same content is not displayed. Create an experience Easy to do . [Brief explanation of the drawings]

[0010] [Figure 1] FIG. 1 is a diagram illustrating an example of selected content presented by a content presentation device according to an embodiment. [Figure 2] FIG. 2(a) is an example of a block diagram of a content presentation device according to an embodiment, and FIG. 2(b) is an example of a block diagram of a content presentation system. [Figure 3] Figure 3(a) is a diagram showing an example of the content configuration of a content presentation device according to an embodiment, and Figures 3(b) to 3(e) are diagrams for explaining an example of generation of selection information of a content presentation device according to an embodiment. [Figure 4] FIG. 4 is a flowchart illustrating an example of the operation of the content presentation device according to the embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0011] (Summary of the embodiment) The content presentation device according to the embodiment is generally configured to include a generation unit that generates selection information by performing predetermined processing on identification information that identifies a communication device obtained through short-range communication between a communication device carried by a user and a short-range communication device, and a selection presentation unit that selects, from a plurality of pieces of content stored in a storage device and assigned unique information that has at least some configuration common to the selection information, one that has unique information corresponding to the generated selection information as the selected content, and presents the selected selected content to the user via a display device.

[0012] This content presentation device can display selected content from multiple contents based on the identification information of the user's communication device, thereby creating a unique experience for the user compared to displaying the same content on all communication devices.

[0013] [Embodiment Mode] (Overview of content presentation device 1) FIG. 1 is a diagram showing an example of selected content presented by a content presentation device according to an embodiment. FIG. 2(a) is an example of a block diagram of a content presentation device according to an embodiment, and FIG. 2(b) is an example of a block diagram of a content presentation system. FIG. 3(a) is a diagram showing an example of the content configuration of a content presentation device according to an embodiment. In FIG. 3(a), multiple pieces of content information 53 are assigned the same reference numerals, but are assumed to represent different content 51 and unique information 52.

[0014] In the drawings relating to the embodiments described below, the ratios and shapes of figures may differ from the actual ratios and shapes. Also, in Figure 2(b), arrows indicate the main flow of information.

[0015] The content presentation device 1 of this embodiment is installed, for example, at exhibitions, events, art galleries, museums, etc., but is not limited to these. This content presentation device 1 is configured to present content for the user on the display device 6 when the user holds a communication device they carry over the short-range communication device 2, for example. The user is presented with content that is unique to them and different from others, so they can have a special experience in addition to what they get from the exhibition.

[0016] Specifically, as an example, as shown in Figures 1 to 3(a), the content presentation device 1 is generally configured to include a generation unit 10 that performs predetermined processing on identification information 100 that identifies a communication device obtained through short-range communication between a communication device carried by a user and a short-range communication device 2 to generate selection information 101, and a control unit 12 that serves as a selection presentation unit that selects, from a content group 50 that is a plurality of contents stored in a storage device 5 and assigned unique information 52 that has at least a partial configuration common to the selection information 101, one that has unique information 52 corresponding to the generated selection information 101 as selected content 54, and presents the selected selected content 54 to the user via the display device 6.

[0017] As an example, the communication device is at least one of a mobile terminal 3 and an electronic card 4 having identification information 100, as shown in Figures 1 and 2(b). The near field communication device 2 of this embodiment is configured to perform communication using the NFC (Near Field Communication) standard, as an example, but other standards may also be used. The mobile terminal 3 and the electronic card 4 can communicate with the near field communication device 2 by touching the touch surface 20 of the near field communication device 2.

[0018] The mobile terminal 3 is a multi-function mobile phone with an NFC function, a tablet terminal, a phablet terminal, a laptop computer, etc. The electronic card 4 is a card equipped with an antenna and an IC (Integrated Circuit) chip for realizing the NFC function.

[0019] The identification information 100 of the mobile terminal 3 and the electronic card 4 is, for example, but not limited to, information that is temporarily generated when the mobile terminal 3 and the electronic card 4 perform short-range communication with the short-range communication device 2. The identification information 100 may be a serial number, a unique identification number, or a user name assigned to the terminal that the mobile terminal 3 and the electronic card 4 have.

[0020] 2(b), the content presentation device 1 constitutes a content presentation system 7. Specifically, the content presentation system 7 is generally configured to include: a storage device 5 that stores a content group 50 as a plurality of contents each having unique information 52 that has at least a portion of the same configuration as the selection information 101; a short-range communication device 2 that acquires identification information 100 that identifies a communication device carried by a user through short-range communication between the communication device and the short-range communication device 2; a generation unit 10 that performs predetermined processing on the acquired identification information 100 to generate the selection information 101; and a control unit 12 that selects, from the content group 50 stored in the storage device 5, a content having unique information 52 that corresponds to the generated selection information 101 as selected content 54 and presents the selected selected content 54 to the user via the display device 6; and a display device 6 that displays the selected content 54.

[0021] As shown in Figures 2(a) and 2(b), the content presentation device 1 is electrically connected to a near-field communication device 2, a storage device 5, and a display device 6, and has a communication unit 14 that communicates with these devices.

[0022] The storage device 5 is, for example, a hard disk drive (HDD) or a solid state drive (SSD), but is not limited to these, and may be a semiconductor memory of the control unit 12.

[0023] As shown in Fig. 3(a), a content group 50 is stored in the storage device 5. The content group 50 is made up of a plurality of pieces of content information 53, each of which has content 51 and unique information 52 attached to the content 51.

[0024] The content 51 is at least one of an image and a video. The content 51 may be configured to include sound 613 such as music or sound effects in addition to the image and video. As an example, as shown in FIG. 1, the content 51 of this embodiment is configured to include at least one of a sentence 610 and a translation 611 of the sentence 610 translated into another language. In FIG. 1, the sentence 610 is indicated by "ABCD" and the translation 611 is indicated by "abcd." The content 51 may also include an in-content image 612 together with the sentence 610. The in-content image 612 is a photograph, an illustration, or the like.

[0025] 1 is selected content 54 selected from content 51. This display image 61 has different content for each user.

[0026] The text 610 originates from a person associated with a place where the near field communication device 2 is installed. The place where the near field communication device 2 is installed may be, for example, but is not limited to, an exhibition, a trade show, or a museum.

[0027] If the location is an exhibition or a trade show, the relevant person is the artist of the work exhibited at the exhibition or a trade show. For example, if the exhibition is showcasing the works of Mr. A, text 610 is, for example, a text written by Mr. A. Furthermore, if the near-field communication device 2 is attached via the attachment member 9 near multiple works by different artists at the exhibition, content 51 including text written by the artists of the works is stored in the storage device 5.

[0028] For example, when the user holds the mobile terminal 3 over the short-range communication device 2, the selected content 54 is selected based on the identification information 100 and displayed on the display device 6. This selected content 54 includes the words of the author of the work as text 610 and is presented to the user. The user can have a special experience by obtaining text 610 from an author who is different from others.

[0029] If the location is an art museum, each work may have a different artist, or multiple works by the same artist may be exhibited together. A near-field communication device 2 is installed near each work or a group of multiple works. For example, when a user holds their mobile terminal 3 over a near-field communication device 2 located near a work of their choice, a statement 610 by the artist of the work is displayed.

[0030] The display device 6 is, for example, a large liquid crystal display or an organic EL (Electro-Luminescence) display. As shown in FIG. 1, the display device 6 displays a display image 61 based on the selected content 54 on a display screen 60. The display device 6 is installed near the short-range communication device 2.

[0031] (Configuration of generation unit 10) 3(b) to 3(e) are diagrams for explaining an example of generation of selection information by the content presentation device according to the embodiment.

[0032] The generation unit 10 is configured to perform a predetermined process on the acquired identification information 100 to generate selection information 101. This selection information 101 has at least a portion of the same configuration as the unique information 52 associated with the content 51 shown in FIG. 3(a). In other words, since the selection information 101 and the unique information 52 have at least a portion of the same configuration, the control unit 12 can compare the selection information 101 with the unique information 52 and select the unique information 52 that has a portion in common with the selection information 101. Several methods for generating the selection information 101 will be described below.

[0033] -To generate selection information 101 from numbers At least a part of the identification information 100 and the unique information 52 is composed of at least one number. The generation unit 10 extracts at least one number from the at least one number as a predetermined process, and generates selection information 101 that has at least a part of the same configuration as the unique information 52.

[0034] 3(b) shows an example in which the identification information 100 is composed of a plurality of numbers, and the selection information 101 is generated using the last two digits of the plurality of numbers. Specifically, when the identification information 100 has the plurality of numbers "123456," the generation unit 10 extracts the last two digits, i.e., "56," to generate the selection information 101. The unique information 52 is configured to have at least a part of a two-digit number in common with the selection information 101. Therefore, the control unit 12 selects, as the selected content 54, the content 51 having the unique information 52 that is common to the "56" of the selection information 101.

[0035] As a modified example, when the unique information 52 has an n-digit number (n is an integer equal to or greater than 1), the generation unit 10 may randomly or regularly extract n numbers from the plurality of numbers contained in the identification information 100 to generate the selection information 101. The generation unit 10 may also change the order of the numbers extracted from the above-described identification information 100 so that "56" becomes "65."

[0036] - When generated from numbers, letters or character strings At least a portion of the identification information 100 and the unique information 52 is composed of at least one number, at least one character, or a character string including these. As a predetermined process, the generation unit 10 generates selection information 101 that has at least a portion of the same configuration as the unique information 52, using at least one of the number, character, or character string that constitutes the identification information 100.

[0037] FIG. 3(c) shows an example in which identification information 100 is composed of multiple letters and multiple numbers, and selection information 101 is generated using the second and third characters and the first two digits of the numbers. Specifically, if identification information 100 includes multiple letters "ABCD" and multiple numbers "123456," generation unit 10 extracts the second and third characters "BC" from the multiple letters and the first two digits "12" from the multiple numbers to generate selection information 101, which is "BC12." Unique information 52 includes two letters and two numbers and has a configuration that is partially common to selection information 101. Therefore, control unit 12 selects content 51 having unique information 52 that is common to "BC12" of selection information 101 as selected content 54.

[0038] 3(d) shows an example in which the identification information 100 is composed of multiple characters "ABCDE" and multiple numbers "123456," and the selection information 101 is generated using the third and fourth of the multiple characters and the third and fourth of the multiple numbers. In this case, the selection information 101 becomes "CD34." For example, if the identification information 100 is composed of a user name (characters) and an identification number (numbers) of the mobile terminal 3 or the electronic card 4, the generation unit 10 can generate the selection information 101 from these characters and numbers.

[0039] When generating selection information 101 by calculation At least a part of the identification information 100 and the unique information 52 is composed of at least one number. As a predetermined process, the generation unit 10 extracts at least one number from the at least one number, and performs an operation on the extracted at least one number to generate selection information 101 that has at least a part of the configuration in common with the unique information 52.

[0040] FIG. 3(e) shows, as an example, a case where the identification information 100 is composed of a plurality of digits, and the fifth digit is extracted and a variable α is calculated to generate the selection information 101. Specifically, if the identification information 100 has the digits "123456," the generation unit 10 extracts the fifth digit, "5," from the digits. The generation unit 10 then multiplies "5" by the variable α to generate the selection information 101. If the unique information 52 has a two-digit digit, the variable α is a single-digit integer equal to or greater than 1. Here, the calculation is multiplication, but is not limited to this, and may be any of the four basic arithmetic operations, a calculation combining these, or a calculation using a function.

[0041] The variable α may be, but is not limited to, a predetermined number, a generated random number, at least a part of the generated date and time, or, if available, at least a part of the user's date of birth. When the variable α is a random number, different selected content 54 is presented each time the user performs near-field communication, making it possible to use it for things like fortune-telling.

[0042] Furthermore, when the unique information 52 has a configuration that is partially common to the selection information 101, it is preferable to use the beginning or end as a reference to facilitate selection. Furthermore, it is more preferable that the unique information 52 has a configuration that is entirely common to the selection information 101 to facilitate selection.

[0043] (Configuration of control unit 12) The control unit 12 is a microcomputer including, for example, a CPU (Central Processing Unit) that performs calculations and processing on acquired data according to stored programs, and semiconductor memories such as RAM (Random Access Memory) and ROM (Read Only Memory). The ROM stores, for example, programs for operating the control unit 12. The RAM is used, for example, as a storage area for temporarily storing calculation results and the like.

[0044] When the control unit 12 acquires the selection information 101 from the generation unit 10, it searches the content group 50 stored in the storage device 5 and selects the unique information 52 corresponding to the selection information 101. If there is unique information 52 corresponding to the selection information 101, the control unit 12 outputs the content 51 having this unique information 52 to the display device 6 as selected content 54 and causes it to be displayed.

[0045] An example of the operation of the content presentation device 1 of this embodiment will be described below with reference to the flowchart of Fig. 4. The following describes a case where a user performs near field communication using a mobile terminal 3 as a communication device.

[0046] (operation) The content presentation device 1 performs a predetermined process on identification information 100 that identifies the mobile terminal 3, which is a communication device carried by the user, obtained through short-range communication between the mobile terminal 3 and a short-range communication device 2, to generate selection information 101, selects, from a plurality of contents 51 stored in a storage device 5 and assigned unique information 52 that has at least a partial configuration common to the selection information 101, one that has unique information 52 corresponding to the generated selection information 101 as selected content 54, and presents the selected selected content 54 to the user via a display device 6.

[0047] Specifically, when "Yes" in step 1 is true, that is, when the mobile terminal 3 and the short-range communication device 2 perform short-range communication and acquire identification information 100 via the communication unit 14 (Step 1: Yes), the control unit 12 of the content presentation device 1 controls the generation unit 10 to generate selection information 101 based on the identification information 100 (Step 2).

[0048] Next, the control unit 12 selects content 51 having the same unique information 52 as the generated selection information 101 from the content group 50 stored in the storage device 5. The control unit 12 selects content 51 having unique information 52 corresponding to the selection information 101, and selects it as selected content 54 (Step 3).

[0049] Next, the control unit 12 outputs the selected content 54 to the display device 6 via the communication unit 14, presents the selected content 54 to the user, and ends the process (Step 4).

[0050] (Effects of the embodiment) The content presentation device 1 according to this embodiment can provide a unique experience for the user. Specifically, the content presentation device 1 is configured to generate selection information 101 from identification information 100 of the mobile terminal 3 or the electronic card 4, and select selected content 54 from the content group 50 based on the selection information 101. In other words, the content presentation device 1 can present different selected content 54 for different mobile terminals 3 or different electronic cards 4. Therefore, compared to presenting the same content to all communication devices, the content presentation device 1 can present a special selected content 54 for the user, and can provide a special, unique experience for the user.

[0051] The content presentation device 1 does not present the same content as other companies, so that a user can take a photograph or video of the selected content 54, which is also a personal message, and add a tangible memento to the impressions gained at an exhibition, event, etc.

[0052] When the content presentation device 1 generates the selection information 101 by calculation using random numbers or the like, it can present different selection content 54 each time even when the same mobile terminal 3 or electronic card 4 is used, and therefore can be more easily applied to fortune-telling slips and the like than when this configuration is not adopted.

[0053] In another embodiment, the content presentation method may be provided as a program for executing the content presentation method, or as a computer-readable recording medium having this program recorded thereon, which performs a predetermined process on identification information 100 that identifies a communication device obtained through short-range communication between a communication device carried by a user and a short-range communication device 2 to generate selection information 101, selects, from a plurality of contents 51 stored in a storage device 5 and assigned unique information 52 that has at least a partial configuration common to the selection information 101, one that has unique information 52 corresponding to the generated selection information 101 as selected content 54, and presents the selected selected content 54 to the user via a display device 6.

[0054] The content presentation device 1 according to the above-described embodiments and variations may be partially realized by a computer-executed program, an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), etc., depending on the intended use.

[0055] Although several embodiments and modifications of the present invention have been described above, these embodiments and modifications are merely examples and do not limit the scope of the invention as claimed. These novel embodiments and modifications may be embodied in various other forms, and various omissions, substitutions, modifications, etc. may be made without departing from the spirit of the present invention. Furthermore, not all combinations of features described in these embodiments and modifications are necessarily essential to solving the problems of the invention. Furthermore, these embodiments and modifications are included within the scope and spirit of the invention, and are also included in the scope of the invention and its equivalents as defined in the claims. [Explanation of symbols]

[0056] 1...content presentation device, 2...near-field communication device, 3...mobile terminal, 4...electronic card, 5...storage device, 6...display device, 7...content presentation system, 10...generation unit, 12...control unit, 50...content group, 51...content, 52...unique information, 53...content information, 54...selected content, 100...identification information, 101...selection information, 610...text, 611...translation, 612...image within content, 613...sound

Claims

1. a generating unit that generates selection information by performing a predetermined process on identification information for identifying a communication device carried by a user, the identification information being acquired through short-range communication between the communication device and a short-range communication device; a selection and presentation unit that selects, from a plurality of pieces of content stored in a storage device and assigned with unique information having at least a portion of the same configuration as the selection information, a piece of content having the unique information corresponding to the generated selection information as a selected piece of content, and presents the selected selected content to the user via a display device; Equipped with the identification information and the unique information are at least partially composed of at least one number; the generation unit extracts at least one number from the at least one number as the predetermined process, and generates the selection information having at least a portion of a configuration in common with the unique information. Content presentation device.

2. A generation unit that generates selection information by performing a predetermined process on identification information that identifies a communication device carried by a user and that is obtained through short-range communication between the communication device and a short-range communication device; a selection and presentation unit that selects, from a plurality of pieces of content stored in a storage device and assigned with unique information having at least a portion of the same configuration as the selection information, a piece of content having the unique information corresponding to the generated selection information as a selected piece of content, and presents the selected selected content to the user via a display device; Equipped with the identification information and the unique information are at least partially composed of at least one number, at least one letter, or a character string including these; the generation unit generates, as the predetermined process, the selection information having at least a portion of a configuration common to the unique information, by using at least one of the at least one number, the at least one character, or the character string that constitutes the identification information; Content presentation device.

3. A generation unit that generates selection information by performing a predetermined process on identification information that identifies a communication device acquired through short-range communication between a communication device carried by a user and a short-range communication device; a selection and presentation unit that selects, from a plurality of pieces of content stored in a storage device and assigned with unique information having at least a portion of the same configuration as the selection information, a piece of content having the unique information corresponding to the generated selection information as a selected piece of content, and presents the selected selected content to the user via a display device; Equipped with the identification information and the unique information are at least partially composed of at least one number; the generation unit extracts at least one digit from the at least one digit, and performs an operation on the extracted at least one digit to generate the selection information having at least a portion of a configuration in common with the unique information; Content presentation device.

4. The content includes at least one of a sentence and a translation of the sentence into another language. The content presentation device according to claim 1 .

5. the text originates from a person associated with the location where the near-field communication device is installed; 5. A content presentation device according to claim 4.

6. the communication device is at least one of a mobile terminal and an electronic card having the identification information; The content presentation device according to claim 5 .

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