Control device

Abstract

It becomes possible to improve the convenience for customers. 【Solution means】The store control device is a control device that controls a store display device provided on a seat, and the store display device is provided with display means for displaying an order screen used when a customer sitting on the seat places an order for a product. The order screen includes a moving display area that sequentially displays each of a plurality of images including an image of the product to be ordered so as to move in a predetermined direction along the lane. The store control device further includes designation reception means for receiving a setting of the product to be discounted among the products to be ordered and the remaining quantity of the product to be discounted. When the designation reception means receives the setting of the product to be discounted and the remaining quantity of a specific product, the display means displays, as part of the plurality of images, an image for notifying the product to be discounted and an image indicating the remaining quantity of the product to be discounted in the moving display area on the order screen.

Description

Technical Field

[0001] The present invention relates to a control device. More specifically, the present invention relates to a control device that controls a display device provided on a seat.

Background Art

[0002] Conventionally, in stores that provide food and beverages, various systems for receiving customer orders have been proposed. For example, Patent Document 1 discloses a technique for detecting a customer's selection action with respect to image data of food and beverages scrolled and displayed on a display means, and displaying data related to the selected food and beverages on the display means by mask processing.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, there is still a demand for providing a more convenient technology for customers. Further, such a demand is not limited to the stores that provide the above-mentioned food and beverages, but is common to stores that provide goods. The present invention has been made in view of the above circumstances, and provides a technology that enables improvement of convenience for customers.

Means for Solving the Problems

[0005] A control device according to an aspect of the present invention is a control device that controls a display device provided on a seat, and includes display means for displaying, on the display device, an order screen used when a customer sitting on the seat places an order for a product. The order screen includes a moving display area that sequentially displays each of a plurality of images including an image of a product to be ordered in a predetermined direction along a lane. The control device further includes designation reception means for receiving a setting of a product to be discounted and the remaining quantity of the product to be discounted among the products to be ordered. When the designation reception means receives a setting of a product to be discounted and the remaining quantity of a specific product, the display means displays, as a part of the plurality of images, an image for notifying a product to be discounted and an image indicating the remaining quantity of the product to be discounted in the moving display area on the order screen. so as to move in a predetermined direction along a lane together with an image of a product to be ordered display.

[0006] Preferably, in the control device, the control device further includes order reception means for receiving an order for a product to be discounted through the display device. When the order reception means receives an order for a product to be discounted, the display means reduces the remaining quantity of the product to be discounted displayed in the moving display area on the order screen based on the order for the product to be discounted.

[0007] Preferably, in the control device, the display means includes, in an image for notifying a product to be discounted, an image indicating the remaining quantity of the product to be discounted.

[0008] Preferably, in the control device, the display means continuously displays an image for notifying a product to be discounted and an image of the same number of products to be discounted as the remaining quantity of the product to be discounted.

[0011] Preferably, in the control device, the control device further includes first order reception means for receiving order information made through the display device from the display device, second order reception means for receiving order information made through a customer terminal device from the customer terminal device together with store visit identification information and seat information, and order management means for managing the order information received by the first order reception means and the order information received by the second order reception means as orders made at the same seat.

Advantages of the Invention

[0012] According to the present invention, it becomes possible to improve the convenience for customers.

Brief Description of Drawings

[0013]

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Mode for Carrying Out the Invention

[0014] FIG. 1 is a schematic block diagram showing the system configuration of the management system 100 of the present invention. The management system 100 includes a customer terminal device 10, a management device 20, and a store system 110. The customer terminal device 10, the management device 20, and the store system 110 are communicably connected via a network 70. The network 70 may be a network using wireless communication or a network using wired communication. The network 70 may be configured using, for example, the Internet or a local area network (LAN). The network 70 may be configured by combining a plurality of networks.

[0015] The customer terminal device 10 is a terminal device used by a customer who orders and receives goods at a store that is a management target of the management system 100. The store that is the management target may be, for example, a store that provides food and drinks to customers. In this case, the goods are food and drinks. Note that the goods provided to customers at the store that is the management target do not necessarily have to be limited to food and drinks. The customer terminal device 10 is an information processing device such as a smartphone, a mobile phone, a personal computer, a tablet terminal, a portable game machine, a wearable computer, etc. The customer terminal device 10 can communicate with other devices via the network 70.

[0016] The management device 20 is a device that manages the store system 110 installed in a store that is a management target of the management system 100. The management device 20 is configured using an information processing device such as a personal computer, a tablet terminal, a server device, etc. The management device 20 receives registration of data regarding a group of goods (hereinafter referred to as "goods group data") that can be provided as a menu in a store that is a management target of the management system 100. The goods group data includes, for example, images of each of a plurality of goods that can be provided as a menu, and information regarding each good (for example, provided price, information regarding materials, information regarding cooking, etc.).

[0017] The registration of the goods group data is performed by a person having a predetermined authority such as an administrator of the management device 20, for example. The registration of the goods group data may be performed in any manner. The registration of the goods group data may be performed, for example, by an administrator operating an input / output device (user interface) provided in the management device 20. The registration of the goods group data may be performed, for example, by an administrator sending the goods group data from another information processing device to the management device 20.

[0018] The store system 110 is provided in one or more stores to be managed by the management system 100. The store system 110 is provided for each store where, for example, food and drinks are provided. In this case, each product included in the product group data is food and drinks. The store system 110 includes a store control device 30 (an example of a control device), a kitchen display device 40, a conveyance control device 41, a conveyance device 42, and a plurality of store display devices 43 (an example of a display device). Each device of the store system 110 is communicably connected via a network 71 provided in the store system 110. The network 71 may be configured using, for example, a LAN or a wireless LAN.

[0019] The store control device 30 is a device that controls each device provided in the store system 110. The store control device 30 is configured using an information processing device such as a personal computer or a server device. The store control device 30 receives, for example, product group data transmitted from the management device 20, determines a product to be displayed (hereinafter referred to as "display target product") on the store display device 43 of the store system 110, and causes the store display device 43 to display an image of the display target product. The store control device 30 may determine, for example, a product selected on the kitchen display device 40 as the display target product.

[0020] The kitchen display device 40 is a device used by a kitchen manager in the store system 110. The kitchen display device 40 is an information processing device such as a smartphone, a mobile phone, a personal computer, a tablet terminal, a portable game machine, a wearable computer, or a dedicated terminal. The kitchen display device 40 displays the products included in the product group data transmitted from the management device 20 as product candidates. The kitchen display device 40 notifies the store control device 30 of the products selected by the kitchen manager. Also, the kitchen display device 40 displays information regarding an order placed by a customer through an operation on the store display device 43 or the customer terminal device 10 (hereinafter referred to as "order information"). The order information may include, for example, information indicating the seat where the customer who placed the order is located, information indicating the ordered products, and information indicating the quantity of the ordered products. The kitchen manager prepares products (food and beverages) according to the order information displayed on the kitchen display device 40 and provides them to the customer.

[0021] The conveyance control device 41 controls the operation of the conveyance device 42. The conveyance control device 41 may control the operation of the conveyance device 42 according to a control signal transmitted from, for example, the store control device 30 or the kitchen display device 40. The conveyance device 42 conveys the products prepared by the kitchen manager to the customer. The conveyance device 42 is configured using, for example, a conveyor.

[0022] The store display device 43 may be an image display device such as a liquid crystal display or an organic EL (Electro Luminescence) display. The store display device 43 may be configured as a touch panel further provided with an input device.

[0023] FIG. 2 is a diagram showing a specific example of the appearance of the store system 110. A plurality of unit seats 44 are provided in the store. The unit seat 44 is a seat used by a group of one or more customers who are billed together. The unit seat 44 may be configured as a seat used by a single customer (for example, a single-seat provided at the counter), or may be configured as a seat used by a plurality of people as shown in FIG. 2. One or more store display devices 43 may be provided for each unit seat 44.

[0024] In the example of FIG. 2, one store display device 43 is provided for one unit seat 44. For example, a store display device 43a is provided for the unit seat 44a, a store display device 43b is provided for the unit seat 44b, and a store display device 43c is provided for the unit seat 44c.

[0025] The conveying device 42 is provided so as to be able to convey goods from at least the kitchen to each unit seat 44. At least one receiving port 421 is provided in each unit seat 44. The conveying device 42 is configured to convey goods from, for example, the kitchen to the receiving port 421 and stop the goods at the receiving port 421.

[0026] On the store display device 43 provided in each unit seat 44, an order screen, which is a screen used by customers sitting at each unit seat 44 to order goods, is displayed. FIG. 3 is a diagram showing a specific example of the order screen. In the specific example of FIG. 3, at least an image 422 of the conveying device 42 and one or more product images 432 are displayed in a moving display area 440 (the area indicated by the dotted line in FIG. 3, an example of a moving display area). In addition, as shown in FIG. 3, an information display area 431, an order operation area 433, and a setting operation area 441 may also be displayed. The product image 432 is an image of a product such as sushi on a plate here.

[0027] In the moving display area 440, the image 422 of the conveying device 42 may form a lane and be displayed so as to move in a predetermined direction at a predetermined speed. The product images 432 may be sequentially displayed so as to move in a predetermined direction at a predetermined speed along the lane, respectively. For example, the image 422 of the conveying device 42 and each product image 432 may be displayed so as to move at a predetermined speed from right to left. By displaying the image 422 of the conveying device 42 and the product images 432 so as to move in the same speed and the same direction, it seems as if the products of each product image 432 are loaded on the conveying device 42 and moving. More specifically, by performing such a display, it becomes possible to show customers the state where products (e.g., sushi) are moving on the lane, such as in a conveyor belt sushi restaurant. Without the movement of the image 422 of the conveying device 42, only each product image 432 may be displayed so as to move.

[0028] The store control device 30 or the store display device 43 may change the speed and direction of the movement of these images according to the customer's operation. The customer's operation may be received, for example, as an operation on the store display device 43 configured using a touch panel. For example, in response to the customer performing a flick operation having a component in the direction opposite to the predetermined direction on the touch panel, the image 422 of the conveying device 42 and the product images 432 may be temporarily displayed so as to move in the direction opposite to the predetermined direction. Also, in response to the customer performing a touch operation on the image 422 of the conveying device 42 or the product image 432, etc., the movement of the image 422 of the conveying device 42 and the product images 432 may be temporarily stopped.

[0029] The information display area 431 is an area where information to be provided to the customer is displayed. Regarding what information is displayed in the information display area 431, it may be controlled by the management device 20 or may be controlled by the store control device 30. For example, information to be provided from the management device 20 may be transmitted to the store control device 30 via the network 70, and the information selected by the store control device 30 may be displayed in the information display area 431. For example, advertisement information provided to the customer, information such as coupons, or a screen of a game operable by the customer may be displayed. The advertisement information provided to the customer may be an advertisement regarding the operator of the store where the store system 110 is installed, or may be an advertisement regarding another entity. In the case of an advertisement regarding another entity, an advertising fee may be paid from the advertiser to the operator of the store.

[0030] The order operation area 433 is an area used when the customer performs an order operation for a product. FIGS. 4 and 5 are diagrams showing specific examples of changes in the display when the customer performs an order operation for a product. In the order operation area 433, an order button 434 and a plurality of order candidate areas 435 are displayed. The order button 434 is a button labeled "Order". The order candidate area 435 is an area indicating the product selected as a candidate for ordering by the customer. As shown in FIG. 3, when the customer has not selected an order candidate, no product image is shown in all the order candidate areas 435, and an image indicating that it has not been selected is displayed.

[0031] When a customer sees a product image 432 that is the target of an order (the customer wishes to place an order) displayed on the display screen, the customer performs a selection operation on the product image 432 that is the target of the order. For example, the selection operation may be a drag operation, a tap operation, or an operation in another form. When a drag operation is performed, the customer drags the product image 432 that is the target of the order into the order operation area 433. When a tap operation is performed, the customer taps on the product image 432 that is the target of the order. When the customer performs a selection operation on the product image 432, the selected product image 432 is displayed in the order candidate area 435 as shown in FIG. 5. As described above, the product image 432 displayed in the order candidate area 435 indicates that it has been selected by the customer as a candidate for an order.

[0032] When the customer operates the order button 434, the order for the product of the product image 432 displayed in the order candidate area 435 is executed at the time when the operation is performed. When the order for the product is executed, the store control device 30 registers information indicating the identification information of the unit seat 44 where the order was placed and the identification information of the product for which the order was placed. The store control device 30 displays this information on the kitchen display device 40. The kitchen manager (for example, the person who cooks) creates a product based on the information displayed on the kitchen display device 40, places it on the transport device 42, and causes it to be transported to the destination (the unit seat 44 where the customer who placed the order is located). The transported product (the ordered product) is transported by the transport device 42 to the receiving port 421 of the unit seat 44 where the customer who placed the order is located. The customer who placed the order can take out and obtain the product transported to the receiving port 421.

[0033] In the setting operation area 441, a support setting button, a product menu button, and an order history / accounting button are displayed. When the support setting button is operated, a support setting screen is displayed. FIG. 6 is a diagram showing a specific example of the support setting screen. In FIG. 6, the support setting screen 442 is displayed replacing part or all of the area where the setting operation area 441 was displayed. On the support setting screen, a call button, an operation instruction tutorial button, an allergen information button, a language selection button, a design switching button, an ON / OFF button for displaying information on products on the lane, and an ON / OFF button for the mini-game are displayed.

[0034] When the call button is operated, an output indicating that the call button has been operated is performed via the output device provided in the store system 110 at the unit seat 44 where the call button was operated. For example, a lamp provided for each unit seat 44 may be lit, or the seat identification information of the unit seat 44 may be displayed or output as sound.

[0035] When the operation instruction tutorial button is operated, an operation instruction screen is displayed. On the operation instruction screen, a video or still image explaining the operation content may be displayed. When the allergen information button is operated, information regarding the allergens of the products provided in that store is displayed. For example, a table showing the provided products and the causative substances of the allergens may be shown.

[0036] When the language selection button is operated, language buttons in a plurality of other languages are displayed. For example, language buttons for English, French, German, Spanish, Chinese, and Korean may be displayed. When a language button is operated, the display of the store display device 43 is performed in the language assigned to the operated language button. When the design switching button is operated, the design of the display of the store display device 43 is switched to another design. Note that the influence by the operation of the language selection button and the design switching button is limited to the store display device 43 where the operation was performed.

[0037] When the information display ON / OFF button for the products on the lane is operated, the product information display function is switched between on and off. In the state shown in FIG. 6, the product information display function is off. Therefore, no product information (such as the name and price of the product) is displayed on each product image 432 flowing on the lane on the screen. FIG. 7 is a diagram for explaining the product display function. In FIG. 7, the product information display function is on. In this case, product information 439 is displayed on each product image 432 flowing on the lane on the screen. In the specific example of FIG. 7, as the product information 439, the name of the product and the price of the product are displayed. The display area of the product information 439 is arranged, for example, for each product image 432 flowing in the lane, and moves in synchronization with the movement of the product image 432. Therefore, it appears that the product image 432 and the image of the tag showing the product information 439 are flowing together on the lane.

[0038] When the ON / OFF button for the mini-game is operated, a mini-game can be played using part or all of the screen of the store display device 43. For example, in response to the operation of the ON / OFF button for the mini-game, the mini-game application is launched and the mini-game screen is displayed. Thereafter, the customer can play the mini-game by operating the operation buttons displayed on the store display device 43. Coupons may be issued according to the results of the mini-game.

[0039] FIG. 8 is a diagram showing an example in which an image 443 showing campaign information is displayed. Instead of the products themselves, an image 443 showing the campaign being carried out in the store may be displayed on the product images on the lane of the store display device 43. FIGS. 9 and 10 are diagrams showing screen examples when the campaign information is operated. When the image showing the campaign is operated, a campaign display area 444 showing the content of the campaign is displayed. The campaign display area 444 is displayed in a layer above the image 422 of the conveyance device and other product images 432. Therefore, although the campaign display area 444 is displayed statically, the lane and the product images 432 may be displayed so as to continue flowing in the background.

[0040] When a menu button is operated in the campaign display area 444, characters or images (campaign menu images) 445 indicating a menu are displayed in the campaign display area 444. FIG. 10 is a diagram showing a specific example in which the campaign menu image 445 is displayed. In the campaign menu image 445 displayed in the campaign display area 444, images, names, and prices of products handled in the campaign are displayed. When a specific product is operated on in the campaign menu image 445, the operated product is displayed in the order candidate area 435 and becomes orderable.

[0041] FIG. 11 is a diagram showing a specific example of the menu screen 436. When the product menu button 461 is operated, a menu screen 436 including a plurality of product images 432 and a plurality of classification buttons 437 is displayed. When any one of the classification buttons 437 is operated on the menu screen 436, a menu screen 436 including product images 432 belonging to the classification corresponding to the operated button (here, the classification of "nigiri") is displayed. The menu screen 436 may be displayed superimposed on the product images 432 in the moving display area 440 where the product images 432 are displayed. In this case, the position of the menu screen 436 is fixedly displayed, but each product image 432 in the moving display area 440 may continue to move in a predetermined direction at a predetermined speed. One or more buttons related to the product are displayed on the menu screen 436. The product selected on the menu screen 436 (for example, the product on which the button is operated) is displayed in the order candidate area 435. Thus, the operation of selecting the product to be ordered may be, for example, an operation of dragging and dropping the product image 432 into the order candidate area 435, an operation on the button displayed on the menu screen 436, or implemented in other ways.

[0042] FIGS. 12 and 13 are diagrams showing an example in which an image indicating discount information is displayed in the moving display area 440 of the order screen displayed on the store display device 43.

[0043] Referring to FIGS. 12 and 13, when the product to be ordered is a fresh product, etc., before the freshness of the product deteriorates and the product is discarded, there is a need on the store side to sell out all the products at a discounted price. Also, there is a need on the customer side to purchase the product as inexpensively as possible. Considering these needs, an image indicating discount information may be displayed in the moving display area 440 of the order screen displayed on the store display device 43. By performing such a display, the convenience for the customer can be improved and the amount of discarded products can be reduced.

[0044] Specifically, when necessary, the user (store manager) of the store control device 30 determines the products to be discounted from among the products to be ordered, and inputs the setting of the determined products to be discounted and the remaining quantity of the products to be discounted into the store control device 30. The price after the discount may be input into the store control device 30 by the user of the store control device 30, or may be something that the store control device 30 has previously stored. The setting of the determined products to be discounted and the remaining quantity of the products to be discounted may be input into the kitchen display device 40 and transmitted from the kitchen display device 40 to the store control device 30.

[0045] Upon receiving the input of these settings, the store control device 30 creates an image notifying the products to be discounted and an image indicating the remaining quantity of the products to be discounted, and displays them in the moving display area 440 on the order screen of the store display device 43. The image notifying the products to be discounted and the image indicating the remaining quantity of the products to be discounted are displayed as part of a plurality of images that are sequentially displayed so as to move in a predetermined direction along the lane.

[0046] Here, assume that the product subject to discount is the product "Carefully Selected Bluefin Tuna", the remaining quantity of the product subject to discount is "5", and the price after discount is "100 yen". In the first example shown in Fig. 12, in the image 446 that notifies the product subject to discount, an image 447 showing the remaining quantity of the product subject to discount is included. Images 446 and 447 are moved and displayed as one product image. In the second example shown in Fig. 13, the image 446 that notifies the product subject to discount and the product images 438 of the product subject to discount in the same number as the remaining quantity of the product subject to discount (that is, "5" pieces) are continuously displayed. In the second example shown in Fig. 13, the number of product images 438 of the product subject to discount corresponds to the image 447 showing the remaining quantity of the product subject to discount.

[0047] Figs. 14 and 15 are diagrams showing the change of the image 447 showing the remaining quantity of the product subject to discount after the order of the product subject to discount is executed.

[0048] When the customer wishes to purchase the product subject to discount, the customer performs a selection operation on the image 446 that notifies the product subject to discount or the product image 438 of the product subject to discount, and then operates the order button 434. Thereby, the order of the product subject to discount is executed. When the store display device 43 receives the execution of the order of the product subject to discount, the store display device 43 transmits the executed order to the store control device 30. The store control device 30 receives the order of the product subject to discount made through the store display device 43 from the store display device 43.

[0049] When receiving the order of the product subject to discount, the store control device 30 may reduce the remaining quantity indicated by the image 447 based on the order of the product subject to discount.

[0050] Here, assume that the store control device 30 has received the orders of two products subject to discount. In the first example shown in Fig. 12, as shown in Fig. 14, the display of the remaining quantity of the product subject to discount indicated by the image 447 is reduced from "5" to "3". In the second example shown in Fig. 13, as shown in Fig. 15, the number of product images 438 of the product subject to discount corresponding to the image 447 is reduced from "5" pieces to "3" pieces.

[0051] FIG. 16 is a diagram showing an example of displaying on the customer terminal device 10 an order screen synchronized with the order screen displayed on the store display device 43. FIG. 16(a) is a diagram showing the order screen displayed on the store display device 43. FIG. 16(b) is a diagram showing the order screen displayed on the customer terminal device 10, which is an order screen synchronized with the order screen displayed on the store display device 43.

[0052] Referring to FIG. 16, when a large number of customers are seated in one unit seat, a customer seated in a seat far from the store display device 43 may find it difficult to operate the store display device 43 because the store display device 43 is far away. To eliminate such inconvenience, the store control device 30 may display on the customer terminal device 10 an order screen synchronized with the order screen displayed on the store display device 43.

[0053] As shown in FIG. 16(a), in the moving display area 440 of the order screen (an example of the first screen) displayed on the store display device 43, each of the image 422 of the transport device 42 and a plurality of product images 432 is displayed so as to move in a predetermined direction (here, the direction from right to left) at a predetermined speed.

[0054] Specifically, a product image 432 existing at a predetermined position 450 (here, the center position of the lane displayed on the store display device 43) in the lane is defined as a product image 432a, and the product images 432 arranged on the right side of the product image 432a (that is, the product images 432 arranged on the upstream side in the moving direction of the product image 432) are sequentially defined as product images 432b, 432c, 432d, and 432e. The product image 432 passes through the predetermined position 450 in the lane in the order of product images 432a, 432b, 432c, 432d, and 432e.

[0055] Also, at an arbitrary position (here, the upper left position of the order screen) on the order screen displayed on the store display device 43, data storage location information 452 (here, a two-dimensional code) is displayed. The data storage location information 452 may include information on the storage location of data (for example, information on the URL of the storage location) of the customer terminal screen (an example of the second screen), which is the order screen displayed on the customer terminal device 10. The data storage location information 452 may be, in addition to codes such as barcodes and two-dimensional codes (QR codes (registered trademarks)), information with necessary information described in characters.

[0056] As shown in FIG. 16(b), in the moving display area 440 of the customer terminal screen, each of the image 422 of the conveying device 42 and the plurality of product images 432 is displayed so as to move in a predetermined direction (here, the direction from right to left) at a predetermined speed. The movement of each of the plurality of product images 432 on the customer terminal screen is synchronized with the movement of each of the plurality of product images 432 on the order screen displayed on the store display device 43.

[0057] Specifically, on the order screen (FIG. 16(a)) of the store display device 43, each of the product images 432a, 432b, 432c, 432d, and 432e passes through the position 451 in the same order as the order in which each of the product images 432a, 432b, 432c, 432d, and 432e passes through the position 450. The position 451 is a predetermined position in the lane of the customer terminal screen (here, the central position of the lane displayed on the customer terminal device 10). It is preferable that each of the product images 432a, 432b, 432c, 432d, and 432e passes through the position 451 at the same timing as the timing when each of the product images 432a, 432b, 432c, 432d, and 432e passes through the position 450. However, due to a slow communication speed between the store control device 30 and the customer terminal device 10 or the like, a slight deviation in timing may occur.

[0058] Note that the customer terminal screen does not have to be the same as the order screen displayed on the store display device 43. For example, the customer terminal screen may be a simplified version of the order screen displayed on the store display device 43. The data storage location information 452 may or may not be displayed on the customer terminal screen.

[0059] FIG. 17 is a diagram showing an example of an operation performed when the customer terminal screen is displayed on the customer terminal device 10.

[0060] Referring to FIG. 17, the user (such as a store clerk) SF of the store control device 30 gives arrival information to the customer CM when the customer CM visits the store or the like. The arrival information may be any information given to the customer CM. For example, it may be a reservation number indicating the order of seat reservation, or information about the customer CM (customer information) managed by the store or a system linked to the store. The arrival information may be generated by the store control device 30 when the customer CM makes a seat reservation through the customer terminal device 10 to the store control device 30.

[0061] When the user (such as a store clerk) of the store control device 30 guides the customer CM to a seat, the user inputs seat information, which is information specifying the seat to be guided, into the store control device 30 together with the arrival information of the customer CM. By this input, the store control device 30 acquires the seat information and the arrival information (processing PR1). In processing PR1, the store control device 30 may acquire the customer information (arrival information) of the customer CM through communication with an external server or the like that can communicate with the store control device 30, or file linkage.

[0062] When the store control device 30 receives the input of the seat information and the arrival information, it generates a customer terminal screen and temporarily stores the data in a predetermined storage location of the store control device 30 (processing PR2). The generated customer terminal screen corresponds to the display screen to be displayed on the store display device 43 installed at the seat indicated by the seat information.

[0063] The store control device 30 generates a code (such as a two-dimensional code) including the URL which is the storage location of the customer terminal screen data, the store visit information, and the seat information as the data storage location information 452 (processing PR3), and displays it on the store display device 43 provided at the seat of the customer CM (processing PR4). From the perspective of security, in processing PR4, the store control device 30 may display the code only for a certain period of time. Also, in processing PR4, the location where the code is displayed may not necessarily be the store display device 43 and is arbitrary. For example, when guiding the customer CM to the seat, the store control device 30 may output a piece of paper with the code printed on it and hand it to the customer CM.

[0064] The customer CM reads the data storage location information 452 with the camera of the customer terminal device 10 that the customer CM possesses. As a result, the customer terminal device 10 acquires the URL which is the storage location of the customer terminal screen data, the store visit information, and the seat information (processing PR5). The customer terminal device 10 accesses the storage location of the customer terminal screen data and transmits the store visit information and the seat information to the store control device 30 (processing PR6).

[0065] When the store visit information and the seat information match those input by the user of the store control device 30, the store control device 30 transmits the data of the customer terminal screen to the customer terminal device 10 (processing PR7). When the customer terminal device 10 receives the data of the customer terminal screen, it displays the customer terminal screen.

[0066] Note that the data storage location information 452 only needs to include at least the information on the storage location of the customer terminal screen data. The store control device 30 may unconditionally transmit the data of the customer terminal screen to the terminal that has accessed the storage location of the customer terminal screen data. However, by generating the data storage location information 452 including the storage location of the customer terminal screen data, the store visit information, and the seat information, it is possible to determine whether the terminal that has accessed the storage location of the customer terminal screen data has legitimate authority. As a result, it is possible to prevent incorrect orders by persons unrelated to the customer of that seat.

[0067] The store control device 30 receives the order information obtained through each of the store display device 43 and the customer terminal device 10 from each of the store display device 43 and the customer terminal device 10 (processing PR8). The store control device 30 manages the order information received from the store display device 43 and the order information received from the customer terminal device 10 as orders placed at the same seat (processing PR9).

[0068] FIG. 18 is a schematic block diagram showing a specific example of the management device 20. The management device 20 is configured using an information device such as a personal computer or a server device, for example. The management device 20 includes a communication unit 21, an input unit 22, an output unit 23, a storage unit 24, and a control unit 25.

[0069] The communication unit 21 is a communication device. The communication unit 21 may be configured as a network interface, for example. The communication unit 21 performs data communication with other devices via the network 70 according to the control of the control unit 25. The communication unit 21 may be a device that performs wireless communication or a device that performs wired communication.

[0070] The input unit 22 is configured using existing input devices such as a keyboard, a pointing device (mouse, tablet, etc.), a button, and a touch panel. The input unit 22 is operated by the user (administrator) of the management device 20 when inputting an instruction of the management device 20. The input unit 22 may be an interface for connecting the input device to the management device 20. In this case, the input unit 22 inputs an input signal generated in response to the administrator's input in the input device to the management device 20. The input unit 22 may be configured using a microphone and a voice recognition device. In this case, the input unit 22 acquires an acoustic signal generated by the administrator's speech, recognizes the words spoken by the administrator, and inputs the character string information of the recognition result to the management device 20. The voice recognition process may be executed by the control unit 25. The input unit 22 may be configured in any manner as long as it can input the administrator's instruction to the management device 20.

[0071] The output unit 23 outputs information in a form recognizable by the administrator. The output unit 23 may be, for example, an image display device such as a liquid crystal display or an organic EL (Electro Luminescence) display. The output unit 23 may be an interface for connecting the image display device to the management device 20. In this case, the output unit 23 generates a video signal for displaying image data and outputs the video signal to the image display device connected to itself. The output unit 23 may be a device that outputs sound such as a speaker. The output unit 23 may be an interface for connecting an acoustic output device such as a speaker or headphones to the management device 20. In this case, the output unit 23 generates an acoustic signal for reproducing acoustic data and outputs the acoustic signal to the acoustic output device connected to itself. Note that the output unit 23 may be configured as a touch panel integrated with the input unit 22.

[0072] The storage unit 24 is configured using a storage device such as a magnetic hard disk device or a semiconductor storage device. The storage unit 24 stores data used by the control unit 25. The storage unit 24 stores data required when the control unit 25 performs processing. The storage unit 24 functions, for example, as a content information storage unit 241, a customer attribute information storage unit 242, and an estimation model storage unit 243.

[0073] The content information storage unit 241 stores content information. The content information includes characters, images, etc. displayed on the store display device 43 of the store system 110. The content information includes, for example, information (product group data) about products that may be provided in the stores to be managed by the management system 100, information about advertisements, information about games provided to customers, and the like.

[0074] The customer attribute information storage unit 242 stores a customer attribute information table including information on the attributes of customers registered in the management system 100 (hereinafter referred to as "customer attribute information"). FIG. 19 is a diagram showing a specific example of the customer attribute information table. The customer attribute information table has a plurality of customer attribute information records. Each customer attribute information record has values such as customer identification information, attribute information, order history, and store visit frequency. One customer attribute information record has information of a customer registered by one customer.

[0075] The customer identification information is identification information assigned to each customer. The attribute information may include, for example, information regarding gender and age. The order history is information indicating the history of past orders placed by the customer. The order history may indicate the history over a predetermined period going back in the past, or the history regarding a predetermined number of products going back in the past, or may be defined in other ways. The store visit frequency is information indicating the frequency of that customer visiting the store. For example, a predetermined category (such as daily, several times a week, once a week, once a month, etc.) may be defined in advance, and information indicating which category the customer belongs to may be used as the value of the store visit frequency.

[0076] The estimation model storage unit 243 stores an estimation model. The estimation model is a model used to estimate products that a customer may order based on customer attribute information. The estimation model may be configured as a learned model obtained, for example, by performing machine learning using teacher data. In this case, for example, as a combination of an explanatory variable and an objective variable of the teacher data, a combination of actual customer attribute information (e.g., attribute information and order history) and products actually ordered by a customer corresponding to the customer attribute information may be used. Alternatively, the combination of the explanatory variable and the objective variable may be defined in any way. For example, a combination of past order history and classification of products actually ordered may be used. For example, a combination of the elapsed time from the first operation described later and products or product classifications actually ordered thereafter may be used. For example, a combination of the time required from the first operation to the second operation of a customer described later and products or product classifications actually ordered thereafter may be used. The estimation model may be information such as a LUT (Look Up Table) obtained by performing analysis processing based on past statistics or the like.

[0077] The control unit 25 is configured using a processor such as a CPU (Central Processing Unit) and a memory (main storage device). The control unit 25 functions as a content control unit 251, a customer attribute information control unit 252, and a determination unit 253 when the processor executes a program. Note that all or part of each function of the control unit 25 may be realized using hardware such as an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), or an FPGA (Field Programmable Gate Array). The above program may be recorded on a computer-readable recording medium. A computer-readable recording medium is, for example, a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, a semiconductor storage device (e.g., SSD: Solid State Drive), or a storage device such as a hard disk or a semiconductor storage device built into a computer system. The above program may be transmitted via a telecommunication line.

[0078] The content control unit 251 receives registration of content information. For example, the content control unit 251 receives content information received via the communication unit 21 or content information input via the input unit 22. The content control unit 251 records the received content information in the content information storage unit 241. The content control unit 251 may transmit all the content information stored in the content information storage unit 241 to all the store systems 110 at a predetermined timing (e.g., a predetermined time once a day). The content information transmitted from the content control unit 251 is received, for example, by the store control device 30 of each store system 110.

[0079] The customer attribute information control unit 252 controls the customer attribute information stored in the customer attribute information storage unit 242. For example, the customer attribute information control unit 252 may receive the customer attribute information transmitted as a registration request from the customer terminal device 10, generate a new customer attribute information record using the received customer attribute information, and register it in the customer attribute information table. The customer attribute information control unit 252 may receive information indicating the customer's order history from the store control device 30 and update the order history of the customer attribute information.

[0080] When receiving a determination request, the determination unit 253 determines the products to be preferentially displayed (hereinafter referred to as "preferred display products") for the customer indicated by the customer attribute information included in the determination request. The determination unit 253 transmits the preferred display products, which are the determination results, to the source of the determination request. The source of the determination request (for example, the store control device 30) displays the product images 432 of the products included in the preferred display products on the store display device 43 of the unit seat 44 where the customer is seated.

[0081] For example, the determination unit 253 may estimate the products that may be ordered by the customer and determine the estimated products as the preferred display products. Such determination may be performed by any process. More specifically, it is as follows.

[0082] For example, the determination unit 253 may estimate the products that may be ordered by the customer based on the customer attribute information and the estimation model stored in the estimation model storage unit 243. The determination unit 253 may estimate the products that may be ordered based on, for example, the attribute information of the customer included in the customer attribute information. For example, the products may be estimated based on the information such as gender and age (age) included in the attribute information and the estimation model. The determination unit 253 may estimate the products that may be ordered based on, for example, the past order history of the customer included in the customer attribute information. At this time, the determination unit 253 may estimate the products that may be ordered by the customer based on the estimation model stored in the estimation model storage unit 243 and the order history.

[0083] The determination unit 253 may determine, for example, based on the relationship of similar products defined in advance, products corresponding to similar products of products that the customer has ordered relatively frequently in the past as the priority display products. For example, when products related to "tuna" have been ordered frequently in the past, a product group defined as similar products of tuna may be determined as the priority display products. For example, products in the same or a similar price range as the price range of products that have been ordered relatively frequently in the past may be determined as the priority display products. When products classified as high-value products in the past have been ordered more than a predetermined standard, a product group classified as high-value products may be determined as the priority display products. It is desirable that the relationship between the price range and the products is defined in advance.

[0084] For example, the determination unit 253 may determine the priority display products based on the elapsed time from the customer's first action. A specific example of the first action is entering the store. In this case, the determination unit 253 determines the priority display products based on the elapsed time since the customer entered the store. Specifically, when the elapsed time since entering the store is shorter than a predetermined time (for example, 1 minute, 5 minutes), products such as drinks (for example, soft drinks and alcoholic beverages) may be determined as the priority display products. When the elapsed time since entering the store is longer than a predetermined time (for example, 30 minutes, 1 hour, or, if there is a time limit available in the store, before the predetermined time of the available time limit (for example, 10 minutes before)), products classified as desserts or products classified as tea (including coffee) may be determined as the priority display products.

[0085] Such determination may be made when a predetermined condition (for example, the condition of never having placed an order yet) is satisfied, rather than based on the elapsed time since entering the store. Also, the determination may be made based on the elapsed time since the customer sat down, rather than the elapsed time since entering the store, or based on the elapsed time since the registration of the seat identification information and the customer identification information. In this case, the first action is the action of sitting down or the action of registering the seat identification information and the customer identification information.

[0086] As another specific example of the first operation, there is an operation of placing an order. In this case, the determination unit 253 determines the priority display items based on the elapsed time since the customer last placed an order. Specifically, when a time longer than a predetermined length has elapsed since the customer last placed an order, the determination unit 253 may determine items classified as staple meals (such as bowls of rice or ramen), items classified as desserts, or items classified as tea (including coffee) as the priority display items.

[0087] For example, the determination unit 253 may determine the priority display items based on the time required from the customer's first operation to the second operation. For example, as specific examples of the first operation and the second operation, they may be the second-to-last order operation and the last order operation respectively. That is, the priority display items may be determined based on the length of the time required between orders. When this required time is longer than a predetermined threshold, items classified as staple meals (such as bowls of rice or ramen), items classified as desserts, or items classified as tea (including coffee) may be determined as the priority display items.

[0088] FIG. 20 is a schematic block diagram showing a specific example of the store control device 30. The store control device 30 is configured using an information device such as a personal computer or a server device. The store control device 30 includes a communication unit 31, an input unit 32 (an example of a designation reception means and a store visit time information acquisition means), an output unit 33, a storage unit 34, and a control unit 35.

[0089] The communication unit 31 is a communication device. The communication unit 31 may be configured as a network interface, for example. The communication unit 31 performs data communication with other devices via the network 71 according to the control of the control unit 35. The communication unit 31 may be a device that performs wireless communication or a device that performs wired communication.

[0090] The input unit 32 is configured using existing input devices such as a keyboard, a pointing device (mouse, tablet, etc.), buttons, a touch panel, etc. The input unit 32 is operated by the user (store manager) of the store control device 30 when inputting an instruction to the store control device 30. The input unit 32 accepts operations such as setting the discounted items among the items to be ordered and the remaining quantity of the discounted items, and various operations such as information on the time of arrival at the store. The input unit 32 may be an interface for connecting the input device to the store control device 30. In this case, the input unit 32 inputs an input signal generated in response to the input of the store manager in the input device to the store control device 30. The input unit 32 may be configured using a microphone and a voice recognition device. In this case, the input unit 32 acquires an acoustic signal generated by the speech of the store manager, recognizes the words spoken by the store manager, and inputs the character string information of the recognition result to the store control device 30. The voice recognition processing may be executed by the control unit 35. The input unit 32 may be configured in any way as long as it can input the instruction of the store manager to the store control device 30.

[0091] The output unit 33 outputs information in a form recognizable by the store manager. The output unit 33 may be, for example, an image display device such as a liquid crystal display or an organic EL display. The output unit 33 may be an interface for connecting the image display device to the store control device 30. In this case, the output unit 33 generates a video signal for displaying the image data and outputs the video signal to the image display device connected to itself. The output unit 33 may be a device that outputs sound such as a speaker. The output unit 33 may be an interface for connecting an acoustic output device such as a speaker or headphones to the store control device 30. In this case, the output unit 33 generates an acoustic signal for reproducing the acoustic data and outputs the acoustic signal to the acoustic output device connected to itself. Note that the output unit 33 may be configured as a touch panel integrated with the input unit 32.

[0092] The storage unit 34 is configured using a storage device such as a magnetic hard disk drive or a semiconductor memory device. The storage unit 34 stores data used by the control unit 35. The storage unit 34 stores data necessary when the control unit 35 performs processing. The storage unit 34 functions as, for example, an inventory information storage unit 341, a content information storage unit 342, an order information storage unit 343 (an example of order management means), and a screen storage unit 344 (an example of data storage means).

[0093] The inventory information storage unit 341 stores information regarding the inventory in the store where the own device (store control device 30) is installed. The information regarding the inventory may be input, for example, when a store manager operates the input unit 32. The information regarding the inventory may be updated based on the information of the current inventory, the information regarding newly purchased items, and the information regarding the products provided to customers by orders.

[0094] The content information storage unit 342 stores content information. The content information stored in the content information storage unit 342 may be content information transmitted from the management device 20. The content information may include information regarding products (food and beverages) that are out of stock in the store.

[0095] The order information storage unit 343 stores (manages) information regarding the history of orders placed by customers in the store where the own device (store control device 30) is installed. The order information storage unit 343 includes, for example, for each unit seat 44, customer information (such as identification information), order information, information indicating whether the products included in the order have been provided, and information indicating whether accounting has been performed.

[0096] The screen storage unit 344 stores (saves) the data of the customer terminal screen, which is the order screen displayed on the customer terminal device 10.

[0097] The control unit 35 is configured using a processor such as a CPU and a memory (main storage device). By the processor executing a program, the control unit 35 functions as a customer attribute information management unit 351, a display control unit 352 (an example of display means and order screen display means), an order control unit 353 (an example of order reception means, first order reception means, and second order reception means), and a generation unit 354 (an example of generation means). Note that all or part of each function of the control unit 35 may be realized using hardware such as an ASIC, a PLD, or an FPGA. The above program may be recorded on a computer-readable recording medium. A computer-readable recording medium is, for example, a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, a semiconductor storage device (e.g., SSD: Solid State Drive), or a storage device such as a hard disk or a semiconductor storage device built into a computer system. The above program may be transmitted via a telecommunication line.

[0098] The customer attribute information management unit 351 manages information regarding customers who visit the store equipped with the own device (store control device 30). The customer attribute information management unit 351 registers the unit seat 44 and the customer attribute information in association with each other in the order information storage unit 343. The association between the unit seat 44 and the customer attribute information may be obtained by any process.

[0099] For example, when a customer enters the store, a predetermined reading device of the store system 110 reads the code information displayed on the customer terminal device 10, and the unit seat 44 provided to the customer is registered by a store employee, whereby the association between the unit seat 44 and the customer attribute information may be made. The unit seat 44 provided to the customer may be selected by the customer attribute information management unit 351 according to the number of customers from among the vacant unit seats 44. The code information read by the predetermined reading device may include customer identification information. The customer attribute information management unit 351 acquires the customer identification information by decoding the read code information. The customer attribute information management unit 351 registers the seat identification information indicating the unit seat 44 and the customer identification information in association with each other in the order information storage unit 343.

[0100] For example, by imaging the code information displayed on the customer terminal device 10 with a predetermined imaging device provided in the unit seat 44, the association between the unit seat 44 and the customer attribute information may be performed. In this case, the imaging device transmits the seat identification information indicating the unit seat 44 provided in its own device and the imaged code information to the store control device 30. The customer attribute information management unit 351 associates the customer identification information indicated by the code information with the seat identification information and registers it in the order information storage unit 343.

[0101] For example, by the customer reading the code information provided for each unit seat 44 with the customer terminal device 10, the association between the unit seat 44 and the customer attribute information may be performed. In this case, for example, the customer terminal device 10 may transmit the customer identification information stored in its own device, the store identification information and the seat identification information obtained by decrypting the code information to the management device 20. The management device 20 transmits the customer identification information and the seat identification information in association with each other to the store control device 30 of the store system 110 indicated by the store identification information. The customer attribute information management unit 351 associates the received customer identification information and the seat identification information and registers them in the order information storage unit 343.

[0102] The display control unit 352 controls the display of the store display device 43. The display control unit 352 selects a display target product from the product group data stored in the content information storage unit 342, for example, when no operation is particularly performed by the customer. At this time, the display control unit 352 may select, as the display target product, a product for which there is stock in the store where its own device is provided. The display control unit 352 displays the products included in the display target product on the store display device 43. For example, the display control unit 352 may randomly select products from among the products included in the display target product and display them on the store display device 43 in the selected order. Further, when the display control unit 352 receives access from the customer terminal device 43 to the storage location of the data of the customer terminal screen, the display control unit 352 transmits the data of the customer terminal screen to the customer terminal device 43.

[0103] The display control unit 352 may determine a product (priority display product) to be preferentially displayed based on a predetermined standard for each unit seat 44. For example, the display control unit 352 may transmit a determination request to the management device 20 for each unit seat 44, and determine the priority display product according to the priority display product received as the determination result. At this time, the display control unit 352 may determine the priority display product from among the products that can be provided to customers (for example, those in stock) in the store where the own device is installed, among the priority display products determined by the management device 20. The determination request includes information necessary for the management device 20 to determine the priority display product. The product determined as the priority display product is displayed on the store display device 43 more frequently than the product not determined as the priority display product. The products displayed other than the priority display product may be determined according to normal display control. For example, the products displayed other than the priority display product may be randomly selected from among the products included in the display target products as described above.

[0104] The display control unit 352 may control to display the product image 432 of the product determined as the priority display product for a predetermined number (hereinafter referred to as "priority display number") among the number of products displayed per unit timing. The unit timing may be defined, for example, as a unit time (for example, 30 seconds, 1 minute, etc.) or as a unit number of products (for example, 5 products, 10 products). When the unit timing is defined as 30 seconds and the priority display number is defined as 5, the display is controlled so that 5 priority display products are displayed for 30 seconds.

[0105] The order control unit 353 receives an order according to the customer's operation. The order control unit 353 receives information on the order placed through each of the store display device 43 and the customer terminal device 10 from each of the store display device 43 and the customer terminal device 10. For example, when an order is placed based on a customer operation as described in FIGS. 4 to 11, FIG. 12, FIG. 13, and FIG. 17, etc., the order control unit 353 may associate the ordered product with the unit seat 44 where the order was placed and register it in the order information storage unit 343. The order control unit 353 associates the ordered product with the unit seat 44 where the order was placed and causes it to be displayed on the kitchen display device 40.

[0106] The generation unit 354 generates data storage location information including information on the storage location of the data for the customer terminal screen.

[0107] FIG. 21 is a flowchart showing a specific example of the processing of the store control device 30. First, the display control unit 352 receives and acquires content information from the management device 20 (step S101). The display control unit 352 records the received content information in the content information storage unit 342. The display control unit 352 determines the display content for each store display device 43 (step S102), and causes an image to be displayed on each store display device 43 (step S103). By repeatedly executing the processing of steps S102 and S103, product images and the like are displayed on each store display device 43.

[0108] FIG. 22 is a diagram showing an outline of a hardware configuration example of an information processing apparatus 90 to which the present embodiment is applied. The information processing apparatus 90 includes a processor 91, a main storage device 92, a communication interface 93, an auxiliary storage device 94, an input / output interface 95, and an internal bus 96. The processor 91, the main storage device 92, the communication interface 93, the auxiliary storage device 94, and the input / output interface 95 are communicably connected to each other via the internal bus 96. The information processing apparatus 90 may be applied to, for example, the management apparatus 20 and the store control apparatus 30. In this case, for example, the communication unit 21 and the communication unit 31 may be configured using the communication interface 93. For example, the storage unit 24 and the storage unit 34 may be configured using the auxiliary storage device 94. Also, the control unit 25 and the control unit 35 may be configured using the processor 91 and the main storage device 92.

[0109] (Modification example)

[0110] The discounted item may be, as shown in FIG. 12 or FIG. 13, an item whose unit price has been discounted (in these figures, an item whose unit price has been discounted from "120 yen" to "100 yen" is shown), or an item whose quantity has been increased without changing the unit price of the item. Even when the quantity of the item is increased without changing the unit price of the item, the price per unit weight of the item decreases, resulting in a substantial discount. Therefore, the item with increased quantity is also included in the discounted items.

[0111] FIG. 23 is a diagram showing a modification example of an image showing discount information displayed in the moving display area 440 of the order screen displayed on the store display device 43.

[0112] Referring to FIG. 23, in this modification example, the image 446 for notifying the discounted item includes a description indicating that the number of sushi included in the discounted item "Carefully selected bluefin tuna" has been increased from 2 to 3, and an image of the item after the increase.

[0113] In this embodiment, the management device 20 and the store control device 30 are configured as different devices, but they may also be configured as an integrated device. Further, a part of the management device 20 and the store control device 30 may be configured as an integrated device. For example, the store control device 30 may be configured to include an estimation model storage unit 243 and a determination unit 253. When configured in this way, the store control device 30 can determine the priority display products without communicating (sending a determination request) to the management device 20.

[0114] The management device 20 may be implemented using a plurality of information processing devices. For example, the management device 20 may be implemented using a device such as a cloud. For example, in the management device 20, the storage unit 24 and the control unit 25 may be implemented in different information processing devices respectively. For example, the storage unit 24 of the management device 20 may be implemented in a distributed manner in a plurality of information processing devices. For example, the control unit 25 of the management device 20 may be implemented in a distributed manner in a plurality of information processing devices.

[0115] As described above, the embodiments of the present invention have been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and designs and the like within the scope not departing from the gist of the present invention are also included.

Explanation of Reference Numerals

[0116] 10 Customer terminal device 20 Management device 21, 31 Communication unit 22, 32 Input unit (an example of a designation reception means and a store visit time information acquisition means) 23, 33 Output unit 24, 34 Storage unit 25, 35 Control unit 30 Store control device (an example of a control device) 40 Kitchen display device 41 Conveyance control device 42 Conveyance device 43, 43a, 43b, 43c Store display device (an example of a display device) 44, 44a, 44b, 44c Unit seats 70, 71 Network 90 Information processing device 91 Processor 92 Main memory device 93 Communication interface 94 Auxiliary storage device 95 Input / output interface 96 Internal bus 100 Management system 110 Store system 241 Content information storage unit 242 Customer attribute information storage unit 243 Estimation model storage unit 251 Content control unit 252 Customer attribute information control unit 253 Judgment unit 341 Inventory information storage unit 342 Content information storage unit 343 Order information storage unit (an example of order management means) 344 Customer terminal screen storage unit (an example of data storage means) 351 Customer attribute information management unit 352 Display control unit (an example of display means and order screen display means) 353 Order control unit (an example of order receiving means, first order receiving means, and second order receiving means) 354 Generation unit (an example of generation means) 421 Receiving port 422 Image of conveying device 431 Information display area 432,432a,432b,432c,432d,432e Product image 433 Order operation area 434 Order button 435 Order candidate area 436 Menu screen 437 Classification button 438 Product image of discount target 439 Product information 440 Moving display area (an example of moving display area) 441 Setting operation area 442 Support setting screen Image showing 443 campaign information 444 Campaign display area 445 Campaign menu image 446 Image for notifying discounted products 447 Image showing the remaining quantity of discounted products 450, 451 Predetermined positions in the lane 452 Data storage location information 461 Product menu button

Claims

1. A control device for controlling a display device provided on a seat, comprising: display means for displaying, on the display device, an order screen used when a customer sitting on the seat places an order for a product; the order screen includes a moving display area for sequentially displaying each of a plurality of images including an image of a product to be ordered in a predetermined direction along a lane; further comprising designation reception means for receiving a setting of a product subject to discount among products to be ordered and the remaining quantity of the product subject to discount; when the designation reception means receives the setting of the product subject to discount and the remaining quantity of the specific product, the display means displays, as part of the plurality of images that move in the predetermined direction along the lane, an image for notifying the product subject to discount and an image indicating the remaining quantity of the product subject to discount, along with the image of the product to be ordered in the moving display area of the order screen, so as to move in the predetermined direction along the lane. A control device.

2. further comprising order reception means for receiving an order for the product subject to discount made through the display device; when the order reception means receives an order for the product subject to discount, the display means reduces the remaining quantity of the product subject to discount displayed in the moving display area of the order screen based on the order for the product subject to discount. The control device according to claim 1.

3. The control device according to claim 1, wherein the display means includes an image indicating the remaining quantity of the product subject to discount within the image for notifying the product subject to discount.

4. The control device according to claim 1, wherein the display means continuously displays an image for notifying the product subject to discount and an image of the product subject to discount in the same quantity as the remaining quantity of the product subject to discount.

5. first order reception means for receiving order information made through the display device from the display device; second order reception means for receiving order information made through a customer terminal device from the customer terminal device together with store visit identification information and seat information; The control device according to claim 4, further comprising order management means for managing the order information received by the first order reception means and the order information received by the second order reception means as orders made at the same seat.