Method and apparatus for processing coupon data, and recording medium

Abstract

A coupon data processing method performed by an electronic device, according to one embodiment of the present disclosure, may comprise the operations of: receiving a request for coupon management of a store from a user terminal corresponding to the store; generating, in response to the request, a first page for the coupon management of the store on the basis of first data on coupon issuance history of the store, the first page displaying a first user interface for issuing a coupon recommended to the store; and providing the generated first page to the user terminal.

Description

Method, device and recording medium for processing coupon data

[0001] The present disclosure relates to a technology for processing coupon data. More specifically, it relates to a technology for processing various coupon-related data, analyzing coupon issuance performance, and recommending customized coupons for each store.

[0002] Advances in communication technology and changes in the social environment are intertwined, accelerating the spread of non-face-to-face services. In particular, customers can now use e-commerce services to receive their ordered items at their preferred location, without having to visit a store in person.

[0003] In this situation, stores are adopting the strategy of issuing discount coupons to attract new customers and maintain loyalty with existing customers, thereby increasing sales. Customers can use discount coupons when ordering items, allowing them to purchase items at lower prices, ultimately leading to increased order volume.

[0004] However, issuing coupons incurs associated costs, so store managers must issue and manage coupons to achieve the optimal profit balance between increased order volume and increased costs. Consequently, the demand for technology that can efficiently manage coupons is growing.

[0005] One embodiment of the present disclosure has as its technical task the provision of a coupon management page that enables a store manager to efficiently manage coupons in the store, such as checking coupon status and issuing new coupons.

[0006] One embodiment of the present disclosure has as its technical task the task of providing a store manager with performance analysis results according to coupon issuance.

[0007] One embodiment of the present disclosure has as its technical task the task of recommending to a store manager a customized coupon suited to the situation of the store.

[0008] The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art of the present disclosure from the description below.

[0009] A method for processing coupon data performed by an electronic device according to one embodiment of the present disclosure may include: receiving a request for coupon management of a store from a user terminal corresponding to the store; generating a first page for coupon management of the store based on first data on a coupon issuance history of the store in response to the request, wherein a first user interface for issuing a coupon recommended for the store is displayed on the first page; and providing the generated first page to the user terminal.

[0010] In one embodiment, the first data may include at least one of a list of active coupons of the store or a coupon usage history for a predetermined period of time.

[0011] In one embodiment, the operation of generating the first page may include: an operation of generating second data on performance according to coupon issuance by the store, if at least one of an active coupon of the store or a coupon usage history for a predetermined period of time exists; and an operation of displaying the second data on the first page.

[0012] In one embodiment, the second data may include at least one of the type of coupon issued to the store, the status of the coupon, the sales amount of orders for which the coupon was used, the issuance cost of the coupon, the average order amount of orders for which the coupon was used, or the ratio of the number of views of the store to the number of orders for which the coupon was used.

[0013] In one embodiment, the operation of generating the second data may include: identifying orders for which the coupon was used among orders for the store during the predetermined period; and calculating the issuance cost of the coupon and the sales amount of orders for which the coupon was used.

[0014] In one embodiment, the operation of generating the first page may include: an operation of generating third data for a customized coupon recommendation of the store if there is no active coupon of the store and no coupon usage history for a predetermined period of time; and an operation of displaying the third data on the first page.

[0015] In one embodiment, the third data may include at least one of performance according to coupon issuance of another store or coupons recommended to the store.

[0016] In one embodiment, the coupon recommended to the store may be a coupon for which at least one of the issuance target and usage conditions is predetermined.

[0017] In one embodiment, the operation of generating the third data may include an operation of identifying, among a plurality of stores, one or more stores that issued coupons during a predetermined period of time; and an operation of calculating performance according to coupon issuance by the one or more stores.

[0018] In one embodiment, the plurality of stores may be identified based on the region of the store.

[0019] In one embodiment, the operation of generating the third data may include: identifying one or more orders for the store; and determining, based on the one or more orders, the issuance target and usage conditions of a coupon recommended for the store.

[0020] In one embodiment, the first page may display at least one of a second user interface for requesting second data on performance of coupon issuance by the store or a third user interface for requesting third data on personalized coupon recommendations by the store.

[0021] In one embodiment, the coupon data processing method may further include: receiving, from the user terminal, information related to a user input corresponding to the second user interface; updating the first page so that the second data is displayed on the first page based on the user input; and providing the updated first page to the user terminal.

[0022] In one embodiment, the coupon data processing method may further include: receiving, from the user terminal, information related to a user input corresponding to the third user interface; updating the first page so that the third data is displayed on the first page based on the user input; and providing the updated first page to the user terminal.

[0023] In one embodiment, the coupon data processing method may further include: receiving, from the user terminal, information related to a user input corresponding to the first user interface; identifying, based on the user input, at least one of an issuance target or usage condition of a coupon recommended to the store; generating, based on at least one of the identified issuance target or usage condition, a second page for issuing a coupon recommended to the store; and providing the generated second page to the user terminal.

[0024] In one embodiment, the operation of receiving a request for coupon management of the store may include an operation of providing a third page for sales management of the store to the user terminal, wherein the third page displays a fourth user interface for requesting coupon management of the store; and an operation of receiving, from the user terminal, information related to a user input corresponding to the fourth user interface.

[0025] An electronic device according to one embodiment of the present disclosure comprises one or more processors, one or more memories storing instructions to be executed by the one or more processors, and when the instructions are executed by the one or more processors, the one or more processors may be configured to execute a method according to the present disclosure.

[0026] In one embodiment of the present disclosure, a non-transitory computer-readable recording medium having recorded thereon instructions that, when executed by one or more processors, cause the one or more processors to perform an operation, the instructions may be configured to cause the one or more processors to perform a method according to the present disclosure.

[0027] According to one embodiment of the present disclosure, by providing a store manager with a coupon management page displaying data on the coupon status of the store and a user interface for issuing coupons, the manager can manage coupons of the store more efficiently.

[0028] According to one embodiment of the present disclosure, by providing analysis results according to coupon issuance to a store manager, the manager can understand the effectiveness of the coupon and more robustly establish and execute a coupon management strategy, such as issuing additional coupons.

[0029] According to one embodiment of the present disclosure, by recommending a customized coupon suitable for the situation of the store to the manager, the manager can issue the customized coupon and achieve an increase in the store's order volume and enhanced customer satisfaction.

[0030] The effects according to the technical idea of ​​the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the specification.

[0031] FIG. 1 is a diagram illustrating an environment in which an electronic device according to one embodiment of the present disclosure can be applied.

[0032] FIG. 2 is a block diagram of an electronic device according to one embodiment of the present disclosure.

[0033] FIG. 3A is a diagram illustrating an example of a sales management page according to one embodiment of the present disclosure.

[0034] FIG. 3b is a diagram illustrating an example of a sales management page according to one embodiment of the present disclosure.

[0035] FIG. 4A is a diagram illustrating an example of a coupon management page according to one embodiment of the present disclosure.

[0036] FIG. 4b is a diagram illustrating an example of a coupon management page according to one embodiment of the present disclosure.

[0037] FIG. 5A is a diagram illustrating an example of a coupon management page according to one embodiment of the present disclosure.

[0038] FIG. 5b is a diagram illustrating an example of a coupon management page according to one embodiment of the present disclosure.

[0039] FIG. 6 is a diagram illustrating an example of a coupon detail page according to one embodiment of the present disclosure.

[0040] FIG. 7 is a diagram illustrating an example of a coupon issuance page according to one embodiment of the present disclosure.

[0041] FIG. 8 is a flowchart of an operation of a coupon data processing method according to one embodiment of the present disclosure.

[0042] FIG. 9 is a flowchart illustrating a detailed operation of generating a first page for coupon management based on first data on a store's coupon issuance history in a coupon data processing method according to one embodiment of the present disclosure.

[0043] FIG. 10 is a flowchart illustrating detailed operations for generating second data on performance according to coupon issuance by a store in a coupon data processing method according to one embodiment of the present disclosure.

[0044] FIG. 11 is a flowchart illustrating detailed operations for generating third data for customized coupon recommendations in a coupon data processing method according to one embodiment of the present disclosure.

[0045] FIG. 12 is a flowchart illustrating detailed operations for determining a customized coupon in a coupon data processing method according to one embodiment of the present disclosure.

[0046] The various embodiments described in this disclosure are exemplified for the purpose of clearly explaining the technical concept of this disclosure and are not intended to be limited to specific embodiments. The technical concept of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of the embodiments described in this disclosure. Furthermore, the scope of the technical concept of this disclosure is not limited to the various embodiments presented below or the specific descriptions thereof.

[0047] Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have the meaning commonly understood by a person of ordinary skill in the art to which this disclosure belongs.

[0048] The expressions "includes," "may include," "comprises," "may have," "have," and "may have" used in this disclosure indicate the presence of a target feature (e.g., a function, operation, or component), but do not exclude the presence of other additional features. In other words, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

[0049] The singular expressions used in this disclosure may include the plural meaning unless the context clearly indicates otherwise, and the same applies to the singular expressions set forth in the claims.

[0050] As used herein, expressions such as "first," "second," or "first" or "second" are used to distinguish one object from another when referring to multiple similar objects, unless the context clearly indicates otherwise, and do not limit the order or importance between the objects. For example, each user terminal included in a plurality of user terminals according to the present disclosure may be distinguished from each other by being expressed as "first user terminal" and "second user terminal." As another example, different "pages" according to the present disclosure may be distinguished from each other by being expressed as "first page," "second page," "third page," or "fourth page."

[0051] As used herein, the expressions "A, B, and C," "A, B, or C," "at least one of A, B, and C," or "at least one of A, B, or C" may refer to each of the listed items or all possible combinations of the listed items. For example, "at least one of A or B" may refer to (1) at least one A, (2) at least one B, or (3) at least one A and at least one B.

[0052] The expression "based on" as used in this disclosure is used to describe one or more factors that influence a decision, act of judgment, or action described in a phrase or sentence containing this expression, and this expression does not exclude additional factors that influence the decision, act of judgment, or action.

[0053] As used herein, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) may mean that the component is directly connected or connected to the other component, as well as connected or connected via a new other component (e.g., a third component).

[0054] The expression "configured to" used in the present disclosure may have the meanings of "set to", "having the ability to", "modified to", "made to", "capable of", etc., depending on the context. This expression is not limited to the meaning of "specifically designed in hardware", and for example, a processor configured to perform a specific operation may mean a general purpose processor that can perform the specific operation by executing software, or a special purpose computer that is structured through programming to perform the specific operation.

[0055] The term "user interface" as used herein may refer to a physical or virtual medium designed to facilitate communication between a user and an object, system, machine, or computer program. Elements of such a user interface may include widgets or buttons. Users can utilize e-commerce services through the user interface.

[0056] The term “item” as used in this disclosure may mean a product, content, or service, depending on the context.

[0057] Hereinafter, various embodiments of the present disclosure will be described with reference to the attached drawings. In the attached drawings and the description of the drawings, identical or substantially equivalent components may be assigned the same reference numerals. Furthermore, in the description of various embodiments below, duplicate descriptions of identical or corresponding components may be omitted, but this does not mean that such components are not included in the embodiments.

[0058] FIG. 1 is a diagram illustrating an environment in which an electronic device (110) according to one embodiment of the present disclosure can be applied.

[0059] The electronic device (110) and the user terminal (120) are connected via a network and can communicate with each other. Meanwhile, FIG. 1 illustrates an example in which one user terminal (120) communicates with the electronic device (110) via a network; however, this is merely for convenience of understanding, and the number of user terminals (120) that can communicate with the electronic device (110) via the network may vary. That is, each of one or more user terminals (120) can access the e-commerce service provided by the electronic device (110). In addition, FIG. 1 merely illustrates a preferred embodiment for achieving the purpose of the present disclosure, and some components may be added as needed.

[0060] Below, each component illustrated in Fig. 1 will be described in more detail.

[0061] In one embodiment, the electronic device (110) may be a server device providing an e-commerce service. That is, the electronic device (110) may be a server device operated under the management of an e-commerce service operator. The electronic device (110) may manage the operation of the e-commerce service.

[0062] In one embodiment, the electronic device (110) can manage information about users using the e-commerce service. For example, the user information managed by the electronic device (110) may include the user's name, age, address, or contact information. Here, managing user information can collectively refer to a series of actions involving controlling and processing the information. For example, managing user information may include storing, updating, or modifying the information.

[0063] In one embodiment, the electronic device (110) can manage information about a store of a user using an e-commerce service. For example, the e-commerce service may include a service that delivers goods, such as items, food, or food. Here, a user using the e-commerce service may include a store owner or worker who provides goods according to a customer's order. As another example, the e-commerce service provided by the electronic device (110) may include a delivery sales brokerage service that mediates transactions between customers and users. For example, information about a store managed by the electronic device (110) may include the store's name, category, business hours, address, contact information, coupons issued by the store, menu items offered by the store, etc. Here, managing information about a user's store can collectively refer to all actions that control and process the information. For example, managing information about a user's store may include storing, updating, or modifying the information.

[0064] In one embodiment, the electronic device (110) can manage information about customers using e-commerce services. For example, customer information managed by the electronic device (110) may include the customer's name, age, address, or contact information. Here, managing customer information can collectively refer to a series of actions involving controlling and processing the information. For example, managing customer information may include storing, updating, or modifying the information.

[0065] In one embodiment, the electronic device (110) may provide a page for the e-commerce service to the user terminal (120) in response to a request from a user using the e-commerce service. For example, the electronic device (110) may generate display information (e.g., information about the page) that enables the page for the e-commerce service to be displayed on the user terminal (120) and transmit the display information to the user terminal (120). Here, the display information is information that enables the page for the e-commerce service to be displayed on the display of the user terminal (120), and may be implemented as an image or text, for example. Based on the reception of such display information, the user terminal (120) may display various pages for the e-commerce service.

[0066] In one embodiment, the electronic device (110) may transmit various responses corresponding to various requests received from the user terminal (120) for the e-commerce service to the user terminal (120). For example, the user terminal (120) may receive a user input for a user interface (e.g., a widget or button) displayed on a page of the e-commerce service and transmit the same to the electronic device (110). Here, the user terminal (120) may receive a response corresponding to the user input from the electronic device (110) and perform an operation defined in the response (e.g., displaying data on the page).

[0067] In addition to the examples described above, the electronic device (110) can perform operations related to known technologies that can be performed by server devices providing e-commerce services. Therefore, applying the technical concepts of the present disclosure by referring to operations related to such known technologies is not excluded from the scope of the present disclosure.

[0068] The aforementioned electronic device (110) may be implemented as one or more computing devices. For example, all functions of the electronic device (110) may be implemented in a single computing device. For another example, a first function of the electronic device (110) may be implemented in a first computing device, and a second function may be implemented in a second computing device. For example, the computing device may be, but is not limited to, a desktop computer, a laptop computer, an application server, a proxy server, or a cloud server, and any type of device equipped with computing functions may be a computing device.

[0069] The user terminal (120) may be a terminal of a user using an e-commerce service. The user terminal (120) may display various pages regarding the e-commerce service provided by the electronic device (110) on the display of the user terminal (120). These pages may have a user interface defined as a function related to the e-commerce service applied to them. The application of this user interface may be managed by the electronic device (110) described above. In addition, the user terminal (120) may obtain a user's input for the page, and process or transmit the obtained user input to the electronic device (110). Here, the user terminal (120) may obtain a response corresponding to the user's input from the electronic device (110), thereby performing operations defined to correspond to the user's input. As described above, in order for the user to use the e-commerce service through the user terminal (120), a web browser or an application may be installed on the user terminal (120).

[0070] For example, the user terminal (120) may be any one of devices such as a desktop computer, a laptop computer, a tablet computer, a wearable device, or a smartphone, but is not limited thereto. The user terminal (120) may include an input / output interface capable of receiving information from a user or outputting information to a user, and may be any device capable of communicating with an electronic device (110) or other devices via a network.

[0071] In one embodiment, the user terminal (120) may provide information received from the electronic device (110) to the user, and may receive input from the user and transmit the input to the electronic device (110). For example, the user terminal (120) may obtain an input from the user to instruct to call various pages, and generate a command to instruct to call various pages in response to the obtained input. The user terminal (120) may transmit a command to instruct to call various pages to the electronic device (110). The input obtained from the user may include various forms of input, such as a click using a mouse, a touch using a touch pad or a touch screen, voice recognition, or other electronic input. The user terminal (120) may receive various pages from the electronic device (110) and output the various pages received.

[0072] A network may serve to connect an electronic device (110) and a user terminal (120), or other external devices. For example, the network may provide a connection path so that a user terminal (120) can be connected to the electronic device (110) and transmit and receive packet data with the electronic device (110). For example, the network may be implemented as any type of wired or wireless network, such as a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or Wibro (Wireless Broadband Internet).

[0073] In one embodiment, the electronic device (110) and the user terminal (120) may operate as a single device. The user terminal (120) may be included in the electronic device (110) as all or part of the electronic device (110). For example, various types of information exchanged between the electronic device (110) and the user terminal (120) via a network may be various types of information exchanged between each component within a single device.

[0074] FIG. 2 is a block diagram of an electronic device (200) according to one embodiment of the present disclosure.

[0075] The electronic device (200) can process information regarding e-commerce services.

[0076] In one embodiment, the electronic device (200) may include a communication circuit (210), a processor (220), and a memory (230) as components. Here, at least one of the components of the electronic device (200) may be omitted, or another component may be added to the electronic device (200).

[0077] In one embodiment, at least one of the components of the electronic device (200) may be omitted, or another component may be added to the electronic device (200).

[0078] In one embodiment, additionally or alternatively, some components may be implemented integrated or implemented as a single or multiple entities. In the present disclosure, the processor (210) may be expressed as one or more processors (210). The expression “processor (210)” may mean a set of one or more processors, unless the context clearly indicates otherwise. In the present disclosure, the memory (230) may be expressed as one or more memories (230). The expression “memory (230)” may mean a set of one or more memories, unless the context clearly indicates otherwise.

[0079] In one embodiment, at least some of the components inside / outside the electronic device (200) are connected to each other via a bus, GPIO (General Purpose Input / Output), SPI (Serial Peripheral Interface), MIPI (Mobile Industry Processor Interface), etc., and can exchange information (data, signals, etc.).

[0080] The communication circuit (210) can perform wireless or wired communication between the electronic device (200) and a database or other external electronic device. For example, the communication circuit (210) can perform wireless communication according to a method such as eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable Low-Latency Communications), MMTC (Massive Machine Type Communications), LTE (Long-Term Evolution), LTE-A (LTE Advance), NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Bluetooth (Bluetooth), NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication circuit (210) may perform wired communication according to a method such as Universal Serial Bus (USB), High Definition Multimedia Interface (HDMI), Recommended Standard-232 (RS-232), or Plain Old Telephone Service (POTS). In one embodiment, the electronic device (200) may be implemented by being integrated with another device. In this case, the communication circuit (210) may function as a connection circuit or interface connecting the electronic device (200) and the other device.In addition to the various examples described above, the electronic device (200) may be implemented in various known ways for communicating with other devices, and the scope of the present disclosure is not limited by the examples described above.

[0081] The processor (220) may control at least one component of an electronic device (200) connected to the processor (220) by executing software (e.g., commands, programs, etc.). In addition, the processor (220) may perform various operations related to the present disclosure, such as calculations, processing, data generation, and processing. In addition, the processor (220) may load data, etc. from the memory (230) or store data, etc. in the memory (230).

[0082] In one embodiment, the processor (220) controls the communication circuit (210) to request various information from the user terminal (120) and receive various information from the user terminal (120).

[0083] The memory (230) can store various information. The information stored in the memory (230) is information acquired, processed, or used by at least one component of the electronic device (200), and may include software. The software may include one or more commands that cause the processor (220) to perform operations according to various embodiments of the present disclosure when loaded into the memory (230). That is, the processor (220) may perform operations according to various embodiments of the present disclosure by executing the one or more commands described above. For example, the memory (230) may include volatile or non-volatile memory. In one embodiment, the program is software stored in the memory (230), and may include an operating system for controlling the resources of the electronic device (200), an application, or middleware that provides various functions to the application so that the application can utilize the resources of the electronic device (200).

[0084] In one embodiment, the electronic device (200) may include a display (not shown). The display may display various screens (e.g., one or more pages) based on the control of the processor (220). To display screens with various interfaces applied on the display, for example, a web browser or a dedicated application may be installed on the electronic device (200). In addition, the display may be a component capable of interacting with a user and may receive user input from the user. Such a display may be implemented in the form of a touch sensor panel (TSP) capable of recognizing contact or proximity of various external objects (e.g., a user's finger or stylus).

[0085] In one embodiment, the electronic device (200) may include an input device (e.g., a mouse or keyboard) (not shown). The input device may receive information to be used in components of the electronic device (200) from an external source (e.g., a user) of the electronic device (200).

[0086] The communication circuit (210), processor (220), and memory (230) illustrated in FIG. 2 are connected to each other through a bus, GPIO (General Purpose Input / Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface), and can send or receive information or signals.

[0087] In addition, the operations of the method to be described with reference to the drawings below may be performed by the electronic device (110). In other words, the operations of the method may be implemented by one or more instructions executed by the processor (220) of the electronic device (110). All operations included in this method may be executed by a single physical computing device, but for example, the first operation of the method may be performed by a first electronic device, and the second operation of the method may be performed by a second electronic device. In other words, the operations included in the method may be performed by being divided among a plurality of electronic devices.

[0088] Hereinafter, the description will continue assuming that the operation of the aforementioned method is performed by the electronic device (110) illustrated in FIG. 1. In addition, for convenience of explanation, the subject of the operation included in the method may be omitted, but unless otherwise indicated in the context, it may be interpreted that the operation is performed by the electronic device (110).

[0089] FIG. 3a is a diagram illustrating an example of a sales management page (300) according to one embodiment of the present disclosure.

[0090] In one embodiment, the electronic device (110) may provide a sales management page (300) capable of managing the sales of a store to a user terminal (120) corresponding to the store. For example, the sales management page (300) of FIG. 3A may be provided to a user terminal (120) corresponding to a store that has an active coupon or a coupon usage history for a predetermined period of time.

[0091] The sales management page (300) of FIG. 3A may include at least one of the first area (310), the second area (320), the third area (330), or the fourth area (340). Meanwhile, the sales management page (300) of FIG. 3A is merely an example for explaining the present disclosure and is not limited thereto. Some of the components of the sales management page (300) of FIG. 3A may be omitted, and their order may be changed.

[0092] In one embodiment, a user interface for selecting a sales management target may be displayed in the first area (310) of FIG. 3A. For example, the user interface for selecting a sales management target may include one or more user interfaces for selecting a sales management target store and an inquiry period. The user terminal (120) may receive a user input corresponding to the user interface displayed in the first area (310) of FIG. 3A. In this case, the user terminal (120) may transmit information (e.g., store name, inquiry period) regarding the sales management target according to the user input to the electronic device (110). Based on the information regarding the sales management target, the electronic device (110) may display data related to the selected store in each of the second area (320), the third area (330), and the fourth area (340).

[0093] In one embodiment, the second area (320) of FIG. 3A may display store sales data. For example, the sales data may include at least one of the store's total sales, total number of orders, or average order amount.

[0094] In one embodiment, the third region (330) of FIG. 3A may display performance data (331) based on the issuance of coupons by a store and a user interface (332) for requesting coupon management. For example, the performance data (331) displayed in the third region (330) of FIG. 3A may include at least one of the following: the sales amount of orders in which coupons were used, the issuance cost of the corresponding coupon, the average order amount of orders in which the corresponding coupons were used, or the ratio of the number of views of the store to the number of orders in which the corresponding coupons were used. For example, the user terminal (120) may receive a user input corresponding to the user interface (332) displayed in the third region (330) of FIG. 3A. In this case, the user terminal (120) may transmit a coupon management request based on the user input to the electronic device (110). The electronic device (110) may provide a coupon management page to the user terminal (120) in response to the coupon management request. Meanwhile, a detailed description of the coupon management page for a store with an active coupon or a history of coupon use for a predetermined period will be described later with reference to FIGS. 4a and 4b. By displaying coupon-related data on the sales management page (300) of FIG. 3a, users can easily understand the performance of coupon issuance at their store and be encouraged to issue additional coupons.

[0095] In one embodiment, the fourth area (340) of FIG. 3A may display store order data. For example, the order data may include at least one of the order date, order number, order details (e.g., whether delivery or packaging, items), or sales amount for an order placed at the store.

[0096] FIG. 3b is a diagram illustrating an example of a sales management page (300) according to one embodiment of the present disclosure.

[0097] In one embodiment, the electronic device (110) may provide a sales management page (300) capable of managing the sales of a store to a user terminal (120) corresponding to the store. For example, the sales management page (300) of FIG. 3B may be provided to a user terminal (120) corresponding to a store that has an activated coupon and no coupon usage history for a predetermined period of time. The descriptions of the first area (310), second area (320), and fourth area (340) of the sales management page (300) of FIG. 3A may be equally applied to the sales management page (300) of FIG. 3B. However, the sales management page (300) of FIG. 3B differs from the sales management page (300) of FIG. 3A in that the third area (330) related to coupons is provided to a user terminal (120) corresponding to a store that has an activated coupon and no coupon usage history for a predetermined period of time.

[0098] In one embodiment, the third area (330) of FIG. 3B may display performance data (331) based on coupon issuance by another store and a user interface (332) for requesting coupon management. That is, while the third area (330) of FIG. 3A displays performance data (331) based on coupon issuance by a store selected as a sales management target, the third area (330) of FIG. 3B may display performance data (331) based on coupon issuance by another store. For example, the performance data (331) displayed in the third area (330) of FIG. 3B may include at least one of the sales amount of orders in which a coupon was used, the issuance cost of the coupon, the average order amount of orders in which the coupon was used, or the ratio of the number of views of the store to the number of orders in which the coupon was used, as a performance based on coupon issuance during a predetermined period. As another example, the performance data (331) displayed in the third area (330) of FIG. 3b may include at least one of an increase in the number of views of other stores (e.g., an increase in the number of views by X%) or an increase in the order conversion rate of other stores (e.g., an increase in the order conversion rate by Y%) as a performance according to coupon issuance for a predetermined period. For example, the user terminal (120) may receive a user input corresponding to the user interface (332) displayed in the third area (330) of FIG. 3b. In this case, the user terminal (120) may transmit a coupon management request according to the user input to the electronic device (110). The electronic device (110) may provide a coupon management page to the user terminal (120) in response to the coupon management request. Meanwhile, a specific description of an activated coupon and a coupon management page of a store where there is no coupon usage history for a predetermined period will be described later with reference to FIGS. 5a and 5b. By displaying coupon-related data on the sales management page (300) of FIG. 3b in this way, users can easily understand the performance of coupon issuance at other stores and be induced to issue coupons.

[0099] FIG. 4a is a diagram illustrating an example of a coupon management page (400) according to one embodiment of the present disclosure.

[0100] In one embodiment, the electronic device (110) may provide a coupon management page (400) capable of managing coupons for a store to a user terminal (120) corresponding to the store. For example, the coupon management page (400) of FIG. 4A may be provided to a user terminal (120) corresponding to a store that has an active coupon or a coupon usage history for a predetermined period of time. For example, the user terminal (120) may receive a user input corresponding to the user interface (332) displayed in the third area (330) of the sales management page of FIG. 3A. In this case, the user terminal (120) may transmit a coupon management request based on the user input to the electronic device (110). In response to the coupon management request, the electronic device (110) may provide the coupon management page (400) of FIG. 4A to the user terminal (120).

[0101] The coupon management page (400) of FIG. 4A may include at least one of a first area (410), a second area (420), a third area (430), a fourth area (440), a fifth area (450), or a sixth area (460). Meanwhile, the coupon management page (400) of FIG. 4A is merely an example for explaining the present disclosure and is not limited thereto. Some of the components of the coupon management page (400) of FIG. 4A may be omitted, and their order may be changed.

[0102] In one embodiment, a user interface (411) for issuing a coupon may be displayed in the first area (410) of FIG. 4A. For example, the user terminal (120) may receive a user input corresponding to the user interface (411) displayed in the first area (410) of FIG. 4A. In this case, the user terminal (120) may transmit a coupon issuance request to the electronic device (110). The electronic device (110) may provide a coupon issuance page to the user terminal (120) in response to the coupon issuance request. Meanwhile, a detailed description of the coupon issuance page will be described later with reference to FIG. 7. Here, a coupon requested for issuance through the user interface (411) displayed in the first area (410) of FIG. 4A may refer to a coupon (e.g., a general coupon) for which an issuance target or usage conditions are not predetermined. That is, the user terminal (120) can receive user input regarding the coupon issuance target, usage conditions, etc. on the coupon issuance page provided by the electronic device (110).

[0103] In one embodiment, a user interface for selecting a coupon management target may be displayed in the second area (420) of FIG. 4A. For example, the user terminal (120) may receive a user input corresponding to the user interface displayed in the second area (420) of FIG. 4A. In this case, the user terminal (120) may transmit information (e.g., store name) about a coupon management target according to the user input to the electronic device (110). Based on the information about the coupon management target, the electronic device (110) may display data related to the selected store in each of the fourth area (440), the fifth area (450), and the sixth area (460). For example, if all stores operated by the user are selected as coupon management targets, the electronic device (110) may display data about each store in at least one of the fourth area (440), the fifth area (450), and the sixth area (460) of FIG. 4A. For example, data for each store may be displayed in the fifth area (450) of FIG. 4A. Here, the data displayed in the fifth area (450) of FIG. 4A may include data regarding the store's active coupons. For example, the data regarding the active coupons may include at least one of the following: the status of the currently valid coupon, the sales amount of orders in which the coupon was used, the issuance cost of the coupon, and the ratio of the number of views for the store to the number of orders in which the coupon was used.

[0104] In one embodiment, the third area (430) of FIG. 4A may display a user interface (431) for requesting data on performance according to coupon issuance and a user interface (432) for requesting data on personalized coupon recommendations.

[0105] In one embodiment, the fourth area (440) of FIG. 4A may display data (441) regarding performance according to the issuance of a store coupon. Furthermore, the fourth area (440) of FIG. 4A may display a user interface (442) for requesting performance calculation criteria. For example, the user terminal (120) may receive a user input corresponding to the user interface (442) displayed in the fourth area (440) of FIG. 4A. In this case, the user terminal (120) may transmit a request for performance calculation criteria to the electronic device (110) based on the user input. The electronic device (110) may transmit information regarding the performance calculation criteria to the user terminal (120). Alternatively, the electronic device (110) may display the performance calculation criteria in one area of ​​the coupon management page (400) of FIG. 4A.

[0106] In one embodiment, the fifth area (450) of FIG. 4A may display summary data (451) regarding store coupons. The summary data (451) regarding store coupons may include at least one of the following: the type of coupon, the status of the coupon, the sales amount of orders in which the coupon was used, the issuance cost of the coupon, and the ratio of the number of store views to the number of orders in which the coupon was used. For example, the type of coupon may include at least one of the discount amount or usage conditions of the coupon. Referring to FIG. 4A, the type of coupon may be a "3,000 won discount coupon for a 30,000 won order." For example, the status of the coupon may be active or inactive. Here, an active coupon may refer to a coupon that can be used for orders at the store. An inactive (terminated) coupon may refer to a coupon that cannot be used for orders at the store because its validity period has expired or the user has selected inactivity. Meanwhile, a user interface (452) for requesting detailed data about a coupon may be displayed in the fifth area (450) of FIG. 4A. For example, the user terminal (120) may receive a user input corresponding to the user interface (452) displayed in the fifth area (450) of FIG. 4A. In this case, the user terminal (120) may transmit a request for detailed data about a coupon to the electronic device (110) based on the user input. The electronic device (110) may provide a coupon details page to the user terminal (120). Meanwhile, a detailed description of the coupon details page will be described later with reference to FIG. 6.

[0107] In one embodiment, a coupon (461) whose issuance target or usage conditions are predetermined may be displayed in the sixth area (460) of FIG. 4A. Here, the coupon (461) whose issuance target or usage conditions are predetermined may be a coupon recommended to a store. For example, the coupon (461) whose issuance target or usage conditions are predetermined may be displayed as text (462) regarding at least one of the issuance target or usage conditions of the corresponding coupon (461) and a user interface (463) for issuing the corresponding coupon (461). For example, the user terminal (120) may receive a user input corresponding to the user interface (463) displayed in the sixth area (460) of FIG. 4A. In this case, the user terminal (120) may transmit information about the coupon according to the user input to the electronic device (110). Here, the information about the coupon may include at least one of the issuance target or usage conditions of the corresponding coupon. The electronic device (110) may provide a coupon issuance page to the user terminal (120) for issuing a coupon for which at least one of the issuance target and usage conditions has been determined based on information about the coupon. Accordingly, the user terminal (120) may receive user input regarding at least one of the name, ordering method, validity period, and number of issuances of a coupon that has not been determined in addition to the predetermined issuance target or usage conditions, on the coupon issuance page provided by the electronic device (110). Meanwhile, a detailed description of the coupon issuance page will be described later with reference to FIG. 7.

[0108] FIG. 4b is a diagram illustrating an example of a coupon management page (400) according to one embodiment of the present disclosure.

[0109] In one embodiment, the electronic device (110) may provide a coupon management page (400) capable of managing store coupons to a user terminal (120) corresponding to the store. For example, the coupon management page (400) of FIG. 4B may be provided to a user terminal (120) corresponding to a store that has an active coupon or a coupon usage history for a predetermined period of time.

[0110] The coupon management page (400) of FIG. 4b may include at least one of the first area (410), the second area (420), the third area (430), the seventh area (470), or the eighth area (480). Meanwhile, the coupon management page (400) of FIG. 4b is merely an example for explaining the present disclosure and is not limited thereto. Some of the components of the coupon management page (400) of FIG. 4b may be omitted, and their order may be changed.

[0111] In one embodiment, a user interface (411) for issuing a coupon may be displayed in the first area (410) of FIG. 4B. For example, the user terminal (120) may receive a user input corresponding to the user interface (411) displayed in the first area (410) of FIG. 4B. In this case, the user terminal (120) may transmit a coupon issuance request to the electronic device (110). The electronic device (110) may provide a coupon issuance page to the user terminal (120) in response to the coupon issuance request. Meanwhile, a detailed description of the coupon issuance page will be described later with reference to FIG. 7. Here, a coupon requested for issuance through the user interface (411) displayed in the first area (410) of FIG. 4B may refer to a coupon (e.g., a general coupon) for which an issuance target or usage conditions are not predetermined. That is, the user terminal (120) can receive user input regarding the coupon issuance target, usage conditions, etc. on the coupon issuance page provided by the electronic device (110).

[0112] In one embodiment, the second area (420) of FIG. 4B may display a user interface for selecting a coupon management target. For example, the user terminal (120) may receive a user input corresponding to the user interface displayed in the second area (420) of FIG. 4B. In this case, the user terminal (120) may transmit information (e.g., store name) regarding the coupon management target based on the user input to the electronic device (110). Based on the information regarding the coupon management target, the electronic device (110) may display data related to the selected store in the seventh area (470) and the eighth area (480), respectively.

[0113] In one embodiment, the third area (430) of FIG. 4B may display a user interface (431) for requesting data on performance according to coupon issuance and a user interface (432) for requesting data on personalized coupon recommendations.

[0114] In one embodiment, the seventh area (470) of FIG. 4B may display customized coupon recommendation data. For example, the seventh area (470) of the coupon management page (400) of FIG. 4B, which is provided to a user terminal (120) corresponding to a store with an activated coupon or a coupon usage history for a predetermined period, may display text regarding the effects of coupon issuance. Here, the effects of coupon issuance may include an increase in the number of views of the store, an increase in the number of orders, an average order amount, etc. As another example, if all stores operated by the user are selected as coupon management targets through the user interface displayed in the second area (420) of FIG. 4B, the seventh area (470) of the coupon management page (400) of FIG. 4B, which is provided to the user terminal (120), may display text regarding the effects of coupon issuance. Here, the effects of coupon issuance may include an increase in the number of views of the store, an increase in the number of orders, an average order amount, etc.

[0115] In one embodiment, a coupon (481) whose issuance target or usage conditions are predetermined may be displayed in the eighth area (480) of FIG. 4B. For example, a coupon (481) whose issuance target or usage conditions are predetermined may be displayed as text (482) regarding at least one of the issuance target or usage conditions of the coupon (481) and a user interface (483) for issuing the coupon (481). For example, the user terminal (120) may receive a user input corresponding to the user interface (483) displayed in the eighth area (480) of FIG. 4B. In this case, the user terminal (120) may transmit information about the coupon according to the user input to the electronic device (110). Here, the information about the coupon may include at least one of the issuance target or usage conditions of the coupon. The electronic device (110) may provide a coupon issuance page to the user terminal (120) for issuing a coupon for which at least one of the issuance target or usage conditions is determined based on information about the coupon. Accordingly, the user terminal (120) may receive user input regarding at least one of the name, ordering method, validity period, and number of issuances of a coupon that is not determined in addition to the predetermined issuance target or usage conditions on the coupon issuance page provided by the electronic device (110).

[0116] In one embodiment, depending on which user interface (431, 432) displayed in the third area (430) of FIG. 4a and which user interface (431, 432) displayed in the third area (430) of FIG. 4b corresponds to the user input received, a different form of coupon management page (400) may be provided to the user terminal (120).

[0117] For example, when the user terminal (120) receives a user input corresponding to the user interface (432) for requesting data for a customized coupon recommendation displayed in the third area (430) of FIG. 4A, the user terminal (120) may transmit a request for data for a customized coupon recommendation to the electronic device (110). The electronic device (110) may provide the user terminal (120) with a coupon management page (400) that includes at least one of the first area (410), the second area (420), the third area (430), the seventh area (470), or the eighth area (480) of FIG. 4B. That is, as illustrated in FIG. 4B, the electronic device (110) may display data for a customized coupon recommendation on the coupon management page (400).

[0118] As another example, when the user terminal (120) receives a user input corresponding to the user interface (431) for requesting data on the performance according to coupon issuance displayed in the third area (430) of FIG. 4B, the user terminal (120) may transmit a request for data on the performance according to coupon issuance to the electronic device (110). The electronic device (110) may provide the user terminal (120) with a coupon management page (400) that includes at least one of the first area (410), the second area (420), the third area (430), the fourth area (440), the fifth area (450), or the sixth area (460) of FIG. 4A. That is, as illustrated in FIG. 4A, the electronic device (110) may display data on the performance according to coupon issuance on the coupon management page (400).

[0119] As a further embodiment, when the user interface (431) of FIG. 4A is selected for the first time, additional information about the user interface (431) of FIG. 4A may be displayed on the coupon management page (400) of FIG. 4A. For example, when the user interface (431) of FIG. 4A is selected for the first time, text related to the performance of coupon issuance (e.g., “You can see the performance of the issued coupon at a glance”) may be displayed for a predetermined time (e.g., 5 seconds) in an area adjacent to the area where the user interface (431) of FIG. 4A is displayed. In the example where the user interface (431) of FIG. 4A is selected, when the user interface (432) of FIG. 4A has not been selected before, additional information about the user interface (432) of FIG. 4A may be displayed on the coupon management page (400) of FIG. 4A. For example, in the example where the user interface (431) of FIG. 4A is selected, if the user interface (432) of FIG. 4A has never been selected, a notification (e.g., a red dot) may be displayed in an adjacent area of ​​the area where the user interface (432) of FIG. 4A is displayed. Thereafter, if the user interface (432) of FIG. 4A is selected for the first time, the notification may not be displayed in an adjacent area of ​​the user interface (432) displayed in the coupon management page (400) of FIG. 4B provided to the user terminal (120). Here, additional information about the user interface (432) of FIG. 4B may be displayed in the coupon management page (400) of FIG. 4B. For example, a text related to issuing a customized coupon (e.g., 'Issue a coupon that quickly increases sales!') may be displayed in an adjacent area of ​​the area where the user interface (432) of FIG. 4B is displayed for a predetermined time (e.g., 5 seconds).

[0120] FIG. 5a is a diagram illustrating an example of a coupon management page (500) according to one embodiment of the present disclosure.

[0121] In one embodiment, the electronic device (110) may provide a coupon management page (500) capable of managing store coupons to a user terminal (120) corresponding to the store. For example, the coupon management page (500) of FIG. 5A may be provided to a user terminal (120) corresponding to a store that has no active coupons and no coupon usage history for a predetermined period of time.

[0122] The coupon management page (500) of FIG. 5A may include at least one of a first area (510), a second area (520), a third area (530), a fourth area (540), a fifth area (550), or a sixth area (560). Meanwhile, the coupon management page (500) of FIG. 5A is merely an example for explaining the present disclosure and is not limited thereto. Some of the components of the coupon management page (500) of FIG. 5A may be omitted, and their order may be changed.

[0123] In one embodiment, a user interface (511) for issuing a coupon may be displayed in the first area (510) of FIG. 5A. For example, the user terminal (120) may receive a user input corresponding to the user interface (511) displayed in the first area (510) of FIG. 5A. In this case, the user terminal (120) may transmit a coupon issuance request to the electronic device (110). The electronic device (110) may provide a coupon issuance page to the user terminal (120) in response to the coupon issuance request. Meanwhile, a detailed description of the coupon issuance page will be described later with reference to FIG. 7. Here, a coupon requested for issuance through the user interface (511) displayed in the first area (510) of FIG. 5A may refer to a coupon (e.g., a general coupon) for which an issuance target or usage conditions are not predetermined. That is, the user terminal (120) can receive user input regarding the coupon issuance target, usage conditions, etc. on the coupon issuance page provided by the electronic device (110).

[0124] In one embodiment, a user interface for selecting a coupon management target may be displayed in the second area (520) of FIG. 5A. For example, the user terminal (120) may receive a user input corresponding to the user interface displayed in the second area (520) of FIG. 5A. In this case, the user terminal (120) may transmit information (e.g., store name) about a coupon management target according to the user input to the electronic device (110). Based on the information about the coupon management target, the electronic device (110) may display data related to the selected store in each of the fourth area (540), the fifth area (550), and the sixth area (560). For example, if all stores operated by the user are selected as coupon management targets, the electronic device (110) may display data about each store in at least one of the fourth area (540), the fifth area (550), and the sixth area (560) of FIG. 5A.

[0125] In one embodiment, the third area (530) of FIG. 5A may display a user interface (531) for requesting data on performance according to coupon issuance and a user interface (532) for requesting data on personalized coupon recommendations.

[0126] In one embodiment, the fourth region (540) of FIG. 5A may display data (541) regarding performance based on the issuance of coupons by a store. Here, based on the absence of an active coupon for the store and a history of coupon use for a predetermined period, the sales amount of orders in which coupons included in the performance data (541) were used, the issuance cost of the coupon, the average order amount of orders in which the coupons were used, the ratio of the number of views for the store to the number of orders in which the coupons were used, etc. may all be displayed as predetermined values ​​(e.g., 0). In addition, the fourth region (540) of FIG. 5A may display a user interface (542) for requesting a performance calculation criterion. For example, the user terminal (120) may receive a user input corresponding to the user interface (542) displayed in the fourth region (540) of FIG. 5A. In this case, the user terminal (120) may transmit a performance calculation criterion request to the electronic device (110) based on the user input. The electronic device (110) may transmit information on performance evaluation criteria to the user terminal (120). Alternatively, the electronic device (110) may display the performance evaluation criteria in an area of ​​the coupon management page (500) of FIG. 5A.

[0127] In one embodiment, the fifth area (450) of FIG. 5A may display summary data (551) regarding a store's coupons. Here, based on the store's active coupons and the absence of a coupon usage history for a predetermined period of time, text recommending coupon issuance may be displayed as summary data (551).

[0128] In one embodiment, a coupon (561) whose issuance target or usage conditions are predetermined may be displayed in the sixth area (560) of FIG. 5A. Here, the coupon (561) whose issuance target or usage conditions are predetermined may be a coupon recommended to a store. For example, a coupon (561) whose issuance target or usage conditions are predetermined may be displayed as text (562) regarding at least one of the issuance target or usage conditions of the coupon (561) and a user interface (563) for issuing the coupon (561). For example, the user terminal (120) may receive a user input corresponding to the user interface (563) displayed in the sixth area (560) of FIG. 5A. In this case, the user terminal (120) may transmit information about the coupon according to the user input to the electronic device (110). Here, the information about the coupon may include at least one of the issuance target or usage conditions of the coupon. The electronic device (110) may provide a coupon issuance page to the user terminal (120) for issuing a coupon for which at least one of the issuance target and usage conditions has been determined based on information about the coupon. Accordingly, the user terminal (120) may receive user input regarding at least one of the name, ordering method, validity period, and number of issuances of a coupon that has not been determined in addition to the predetermined issuance target or usage conditions, on the coupon issuance page provided by the electronic device (110). Meanwhile, a detailed description of the coupon issuance page will be described later with reference to FIG. 7.

[0129] FIG. 5b is a diagram illustrating an example of a coupon management page (500) according to one embodiment of the present disclosure.

[0130] In one embodiment, the electronic device (110) may provide a coupon management page (500) capable of managing coupons for a store to a user terminal (120) corresponding to the store. For example, the coupon management page (500) of FIG. 5B may be provided to a user terminal (120) corresponding to a store that has no active coupons and no coupon usage history for a predetermined period of time. For example, the user terminal (120) may receive a user input corresponding to the user interface (332) displayed in the third area (330) of the sales management page of FIG. 3B. In this case, the user terminal (120) may transmit a coupon management request based on the user input to the electronic device (110). In response to the coupon management request, the electronic device (110) may provide the coupon management page (500) of FIG. 5B to the user terminal (120).

[0131] The coupon management page (500) of FIG. 5b may include at least one of the first area (510), the second area (520), the third area (530), the seventh area (570), or the eighth area (580). Meanwhile, the coupon management page (500) of FIG. 5b is merely an example for explaining the present disclosure and is not limited thereto. Some of the components of the coupon management page (500) of FIG. 5b may be omitted, and their order may be changed.

[0132] In one embodiment, a user interface (511) for issuing a coupon may be displayed in the first area (510) of FIG. 5B. For example, the user terminal (120) may receive a user input corresponding to the user interface (511) displayed in the first area (510) of FIG. 5B. In this case, the user terminal (120) may transmit a coupon issuance request to the electronic device (110). The electronic device (110) may provide a coupon issuance page to the user terminal (120) in response to the coupon issuance request. Meanwhile, a detailed description of the coupon issuance page will be described later with reference to FIG. 7. Here, a coupon requested for issuance through the user interface (511) displayed in the first area (510) of FIG. 5B may refer to a coupon (e.g., a general coupon) for which an issuance target or usage conditions are not predetermined. That is, the user terminal (120) can receive user input regarding the coupon issuance target, usage conditions, etc. on the coupon issuance page provided by the electronic device (110).

[0133] In one embodiment, the second area (520) of FIG. 5B may display a user interface for selecting a coupon management target. For example, the user terminal (120) may receive a user input corresponding to the user interface displayed in the second area (520) of FIG. 5B. In this case, the user terminal (120) may transmit information (e.g., store name) regarding the coupon management target based on the user input to the electronic device (110). Based on the information regarding the coupon management target, the electronic device (110) may display data related to the selected store in the seventh area (570) and the eighth area (580), respectively.

[0134] In one embodiment, the third area (530) of FIG. 5b may display a user interface (531) for requesting data on performance according to coupon issuance and a user interface (532) for requesting data on personalized coupon recommendations.

[0135] In one embodiment, the seventh area (570) of FIG. 5B may display data regarding personalized coupon recommendations. The data regarding personalized coupon recommendations may include at least one of the following: performance based on coupon issuance by other stores or personalized coupons recommended for the store. For example, the electronic device (110) may calculate different performance based on coupon issuance by other stores or determine personalized coupons recommended for the store, and display this in the seventh area (570) of FIG. 5B. As another example, if all stores operated by the user are selected as coupon management targets through the user interface displayed in the second area (520) of FIG. 5B, the seventh area (570) of the coupon management page (500) of FIG. 5B provided to the user terminal (120) may display text regarding the effects of coupon issuance. The effects of coupon issuance may include an increase in the number of views for the store, an increase in the number of orders, an average order amount, and the like.

[0136] In one embodiment, a coupon (581) whose issuance target or usage conditions are predetermined may be displayed in the eighth area (580) of FIG. 5B. For example, a coupon (581) whose issuance target or usage conditions are predetermined may be displayed as text (582) regarding at least one of the issuance target or usage conditions of the coupon (581) and a user interface (583) for issuing the coupon (581). For example, the user terminal (120) may receive a user input corresponding to the user interface (583) displayed in the eighth area (580) of FIG. 5B. In this case, the user terminal (120) may transmit information about the coupon according to the user input to the electronic device (110). Here, the information about the coupon may include at least one of the issuance target or usage conditions of the coupon. The electronic device (110) may provide a coupon issuance page to the user terminal (120) for issuing a coupon for which at least one of the issuance target or usage conditions is determined based on information about the coupon. Accordingly, the user terminal (120) may receive user input regarding at least one of the name, ordering method, validity period, and number of issuances of a coupon that is not determined in addition to the predetermined issuance target or usage conditions, on the coupon issuance page provided by the electronic device (110). Meanwhile, a detailed description of the coupon issuance page will be described later with reference to FIG. 7. In one embodiment, the coupon (581) displayed in the eighth area (580) of FIG. 5b may include a coupon recommended for the store described in the seventh area (570) of FIG. 5b. In this case, the coupon (581) of FIG. 5b corresponding to the coupon recommended for the store may be displayed in a different form (e.g., color, font, highlight, etc.) than other coupons in the eighth area (580).

[0137] In one embodiment, depending on which user interface (531, 532) displayed in the third area (530) of FIG. 5a and which user interface (531, 532) displayed in the third area (530) of FIG. 5b corresponds to the user input received, a different form of coupon management page (500) may be provided to the user terminal (120).

[0138] For example, when the user terminal (120) receives a user input corresponding to the user interface (532) for requesting data for a customized coupon recommendation displayed in the third area (530) of FIG. 5A, the user terminal (120) may transmit a request for data for a customized coupon recommendation to the electronic device (110). The electronic device (110) may provide the user terminal (120) with a coupon management page (500) that includes at least one of the first area (510), the second area (520), the third area (530), the seventh area (570), or the eighth area (580) of FIG. 5B. That is, as illustrated in FIG. 5B, the electronic device (110) may display data for a customized coupon recommendation on the coupon management page (500).

[0139] As another example, when the user terminal (120) receives a user input corresponding to the user interface (531) for requesting data on the performance according to coupon issuance displayed in the third area (530) of FIG. 5B, the user terminal (120) may transmit a request for data on the performance according to coupon issuance to the electronic device (110). The electronic device (110) may provide the user terminal (120) with a coupon management page (500) that includes at least one of the first area (510), the second area (520), the third area (530), the fourth area (540), the fifth area (550), or the sixth area (560) of FIG. 5A. That is, as illustrated in FIG. 5A, the electronic device (110) may display data on the performance according to coupon issuance on the coupon management page (500).

[0140] As a further embodiment, when the user interface (532) of FIG. 5B is selected for the first time, additional information about the user interface (532) of FIG. 5B may be displayed on the coupon management page (500) of FIG. 5B. For example, when the user interface (532) of FIG. 5B is selected for the first time, text related to issuing a customized coupon (e.g., "Easily issue a coupon that suits our store") may be displayed for a predetermined time (e.g., 5 seconds) in an area adjacent to the area where the user interface (532) of FIG. 5B is displayed. In the example where the user interface (532) of FIG. 5B is selected, when the user interface (531) of FIG. 5B has not been selected before, additional information about the user interface (531) of FIG. 5B may be displayed on the coupon management page (500) of FIG. 5B. For example, in the example where the user interface (532) of FIG. 5B is selected, if the user interface (531) of FIG. 5B has never been selected, a notification (e.g., a red dot) may be displayed in an adjacent area of ​​the area where the user interface (531) of FIG. 5B is displayed. Thereafter, if the user interface (531) of FIG. 5B is selected for the first time, the notification may not be displayed in an adjacent area of ​​the user interface (531) displayed in the coupon management page (500) of FIG. 5A provided to the user terminal (120). As another example, since the coupon management page (500) of FIG. 5B is provided to a user terminal (120) corresponding to a store where there is no active coupon and no coupon usage history for a predetermined period of time, the notification may not be displayed on the coupon management page (500) of FIG. 5B. Here, additional information about the user interface (532) of FIG. 5a may be displayed in an area adjacent to the area where the user interface (531) of FIG. 5a is displayed, such as text related to the performance of coupon issuance (e.g., 'You can see the performance of the issued coupon at a glance') for a predetermined period of time (e.g., 5 seconds).As another example, since the coupon management page (500) of FIG. 5a is provided to a user terminal (120) corresponding to a store that has no active coupon and no coupon usage history for a predetermined period of time, additional information about the user interface (532) of FIG. 5a may not be displayed on the coupon management page (500) of FIG. 5a.

[0141] FIG. 6 is a drawing illustrating an example of a coupon detail page (600) according to one embodiment of the present disclosure.

[0142] In one embodiment, the electronic device (110) may provide a coupon detail page (600) displaying detailed data about the coupon, such as the type, validity period, issuance target, and usage status of the coupon issued by the store, to a user terminal (120) corresponding to the store.

[0143] For example, the user terminal (120) may receive a user input corresponding to the user interface (452) for requesting detailed data about a coupon displayed in the fifth area (450) of FIG. 4A. In this case, the user terminal (120) may transmit a request for detailed data about the coupon to the electronic device (110). The electronic device (110) may provide the coupon details page (600) of FIG. 6 to the user terminal (120).

[0144] The coupon details page (600) of FIG. 6 may include at least one of the first area (610), the second area (620), or the third area (630). The coupon details page (600) of FIG. 6 is merely an example for explaining the present disclosure and is not limited thereto. Some of the components of the coupon management page (600) of FIG. 6 may be omitted, and their order may be changed.

[0145] In one embodiment, the first region (610) of FIG. 6 may display a coupon form (611) and a user interface (612) for activating or deactivating the coupon. For example, the coupon form (611) may include text or images regarding the issuance target, usage conditions, and discount amount of the coupon. For example, the user terminal (120) may receive a user input corresponding to the user interface (612) displayed in the first region (610) of FIG. 6. In this case, the user terminal (120) may transmit a request for activation or deactivation of the coupon to the electronic device (110) based on the user input. Based on the request for activation or deactivation of the coupon, the electronic device (110) may change the status of the coupon to activated or deactivated. As a specific example, if activation of the coupon is requested, the electronic device (110) may change the status of the coupon from deactivated to activated. As another example, if deactivation of a coupon is requested, the electronic device (110) may change the status of the coupon from activated to deactivated.

[0146] In one embodiment, the second area (620) of FIG. 6 may display detailed coupon data. For example, detailed coupon data may include at least one of the coupon's expiration date, issuance target, or usage status. Here, coupon usage status may indicate the number of issued coupons and the number of coupons used in an order.

[0147] In one embodiment, the third area (630) of FIG. 6 may display coupon usage history data by date. For example, the coupon usage history data by date may include at least one of the following: sales amount of orders in which a coupon was used, the issuance cost of the coupon, the average order amount of orders in which the coupon was used, and the ratio of the number of store views to the number of orders in which the coupon was used (order conversion rate).

[0148] FIG. 7 is a drawing illustrating an example of a coupon issuance page (700) according to one embodiment of the present disclosure.

[0149] In one embodiment, the electronic device (110) may provide a coupon issuance page (700) for issuing a store coupon to a user terminal (120) corresponding to the store.

[0150] For example, the user terminal (120) may receive a user input corresponding to the user interface (411) for issuing a coupon displayed in the first area (410) of FIG. 4A or 4B. In this case, the user terminal (120) may transmit a coupon issuance request to the electronic device (110). The electronic device (110) may provide a coupon issuance page (700) to the user terminal (120).

[0151] For example, the user terminal (120) may receive a user input corresponding to a user interface (463) for issuing a coupon for which at least one of the issuance target or usage conditions is predetermined, as shown in the sixth area (460) of FIG. 4A. In this case, the user terminal (120) may transmit information about a coupon including at least one of the issuance target or usage conditions of the coupon to the electronic device (110). The electronic device (110) may provide the user terminal (120) with a coupon issuance page (700) for issuing a coupon for which at least one of the issuance target or usage conditions is predetermined, based on the information about the coupon.

[0152] For example, the user terminal (120) may receive a user input corresponding to a user interface (483) for issuing a coupon for which at least one of the issuance target or usage conditions is predetermined, as shown in the eighth area (480) of FIG. 4B. In this case, the user terminal (120) may transmit information about a coupon including at least one of the issuance target or usage conditions of the coupon to the electronic device (110). The electronic device (110) may provide the user terminal (120) with a coupon issuance page (700) for issuing a coupon for which at least one of the issuance target or usage conditions is predetermined based on the information about the coupon.

[0153] For example, the user terminal (120) may receive a user input corresponding to the user interface (511) for issuing a coupon displayed in the first area (510) of FIG. 5A or 5B. In this case, the user terminal (120) may transmit a coupon issuance request to the electronic device (110). The electronic device (110) may provide a coupon issuance page (700) to the user terminal (120).

[0154] For example, the user terminal (120) may receive a user input corresponding to a user interface (563) for issuing a coupon for which at least one of the issuance target or usage conditions is predetermined, as shown in the sixth area (560) of FIG. 5A. In this case, the user terminal (120) may transmit information about a coupon including at least one of the issuance target or usage conditions of the coupon to the electronic device (110). The electronic device (110) may provide the user terminal (120) with a coupon issuance page (700) for issuing a coupon for which at least one of the issuance target or usage conditions is predetermined, based on the information about the coupon.

[0155] For example, the user terminal (120) may receive a user input corresponding to a user interface (583) for issuing a coupon for which at least one of the issuance target or usage conditions is predetermined, as shown in the eighth area (580) of FIG. 5B. In this case, the user terminal (120) may transmit information about a coupon including at least one of the issuance target or usage conditions of the coupon to the electronic device (110). The electronic device (110) may provide the user terminal (120) with a coupon issuance page (700) for issuing a coupon for which at least one of the issuance target or usage conditions is predetermined based on the information about the coupon.

[0156] The coupon issuing page (700) of FIG. 7 may include at least one of a first area (710), a second area (720), a third area (730), a fourth area (740), a fifth area (750), a sixth area (760), a seventh area (770), an eighth area (780), or a ninth area (790). Meanwhile, the coupon issuing page (700) of FIG. 7 is merely an example for explaining the present disclosure and is not limited thereto. Some of the components of the coupon issuing page (700) of FIG. 7 may be omitted, and their order may be changed.

[0157] In one embodiment, the first area (710) of FIG. 7 may display a user interface for selecting a coupon issuance target. For example, the user terminal (120) may receive a user input corresponding to the user interface displayed in the first area (710) of FIG. 7. In this case, the user terminal (120) may transmit information regarding the coupon issuance target to the electronic device (110) based on the user input.

[0158] In one embodiment, the second area (720) of FIG. 7 may display a user interface for selecting a coupon name. For example, the user terminal (120) may receive a user input corresponding to the user interface displayed in the second area (720) of FIG. 7. In this case, the user terminal (120) may transmit information regarding the coupon issuance name to the electronic device (110) based on the user input.

[0159] In one embodiment, the third area (730) of FIG. 7 may display a user interface for selecting coupon usage conditions. For example, the user terminal (120) may receive user input corresponding to the user interface displayed in the third area (730) of FIG. 7. In this case, the user terminal (120) may transmit information regarding coupon usage conditions to the electronic device (110) based on the user input.

[0160] In one embodiment, the fourth area (740) of FIG. 7 may display a user interface for selecting an ordering method using a coupon. Here, the ordering method may include at least one of a delivery order or a take-out order. For example, the user terminal (120) may receive a user input corresponding to the user interface displayed in the fourth area (740) of FIG. 7. In this case, the user terminal (120) may transmit information regarding an ordering method using a coupon to the electronic device (110) based on the user input.

[0161] In one embodiment, the fifth area (750) of FIG. 7 may display a user interface for selecting a coupon validity period. For example, the user terminal (120) may receive a user input corresponding to the user interface displayed in the fifth area (750) of FIG. 7. In this case, the user terminal (120) may transmit information regarding the coupon validity period to the electronic device (110) based on the user input.

[0162] In one embodiment, the sixth area (760) of FIG. 7 may display a user interface for selecting the number of coupons to be issued. For example, the user terminal (120) may receive a user input corresponding to the user interface displayed in the sixth area (760) of FIG. 7. In this case, the user terminal (120) may transmit information on the number of coupons to be issued to the electronic device (110) based on the user input.

[0163] In one embodiment, a user interface for issuing a coupon may be displayed in the seventh area (770) of FIG. 7. For example, the user terminal (120) may receive a user input corresponding to the user interface displayed in the seventh area (770) of FIG. 7. In this case, the user terminal (120) may transmit a request for issuing a coupon based on the user input received through the user interfaces displayed in each of the first area (710), the second area (720), the third area (730), the fourth area (740), the fifth area (750), and the sixth area (760) to the electronic device (110). Based on the request for issuing a coupon, the electronic device (110) may generate detailed data for the corresponding coupon.

[0164] In one embodiment, the eighth area (780) of FIG. 7 may display a coupon to be issued. For example, an image of the coupon to be issued may be displayed. Here, the coupon image may include text or an image determined based on user input received through a user interface displayed in each of the first area (710), second area (720), third area (730), fourth area (740), fifth area (750), or sixth area (760).

[0165] In one embodiment, the ninth area (790) of FIG. 7 may display text regarding precautions when issuing a coupon.

[0166] Meanwhile, when the user terminal (120) receives a user input corresponding to a user interface for issuing a coupon for which at least one of the issuance target or usage conditions is predetermined, and the user terminal (120) transmits information about a coupon including at least one of the issuance target or usage conditions of the coupon to the electronic device (110), information displayed in at least one of the first area (710), the second area (720), the third area (730), the fourth area (740), the fifth area (750), or the sixth area (760) of the coupon issuance page (700) for the corresponding coupon may be predetermined. For example, when the user terminal (120) receives a user input corresponding to a user interface (463) for issuing a 'discount coupon for all customers' displayed in the sixth area (460) of FIG. 4A, the user terminal (120) may transmit information about the corresponding coupon to the electronic device (110). An electronic device (110) may provide a coupon issuance page (700) to a user terminal (120) based on information about the corresponding coupon. Here, a first area (710) of the coupon issuance page (700) provided to the user terminal (120) may display 'all customers' as the issuance target of the coupon, and a third area (730) may display '3,000 won discount for orders over 12,000 won' as the coupon usage condition. In this way, the first area (710) and the third area (730) of the coupon issuance page (700) for a coupon or a customized coupon for which at least one of the issuance target or usage condition is predetermined may be displayed in a different form (e.g., color, font, highlight, etc.) than other areas (720, 740, 750, 760, 770, 780, 790).

[0167] FIG. 8 is a flowchart of an operation of a coupon data processing method according to another embodiment of the present disclosure.

[0168] In operation (S810), the electronic device (110) can receive a request for coupon management of the store from a user terminal (120) corresponding to the store.

[0169] In operation S810 according to one embodiment, the electronic device (110) may provide a page for sales management of the store to the user terminal (120). For example, the page for sales management may display a user interface for requesting coupon management of the store. The user terminal (120) may receive a user input corresponding to the user interface for requesting coupon management of the store. In this case, the user terminal (120) may transmit a request for coupon management of the store to the electronic device (110). Meanwhile, the page for sales management may be the sales management page (300) of FIG. 3A or 3B. As a specific example, if there is an active coupon for the store or a coupon usage history for a predetermined period of time, the electronic device (110) may provide the sales management page (300) of FIG. 3A to the user terminal (120). As another example, if there is no active coupon in the store and no coupon usage history for a predetermined period of time, the electronic device (110) may provide the sales management page (300) of FIG. 3b to the user terminal (120).

[0170] In operation S820, in response to a request for store coupon management, the electronic device (110) may generate a first page for store coupon management based on first data regarding the store's coupon issuance history. For example, the first data may include at least one of a list of active coupons for the store or a coupon usage history for a predetermined period.

[0171] In one embodiment, if a store has an active coupon or a coupon usage history exists for a predetermined period of time, the electronic device (110) may provide the user terminal (120) with a first page displaying second data regarding the performance of the store's coupon issuance. For example, the second data may include at least one of the sales amount of orders in which a coupon issued by the store was used, the issuance cost of the coupon, the average order amount of orders in which the coupon was used, or the ratio of the number of views of the store to the number of orders in which the coupon was used. Here, the first page displaying the second data that the electronic device (110) provides to the user terminal (120) may be the coupon management page (400) of FIG. 4A.

[0172] In one embodiment, if there is no active coupon for the store and no coupon usage history for a predetermined period, the electronic device (110) may provide the user terminal (120) with a first page displaying third data regarding the store's personalized coupon recommendations. For example, the third data may include at least one of performance results from coupon issuance by another store or a personalized coupon recommended for the store. Here, the first page displaying the third data provided by the electronic device (110) to the user terminal (120) may be the coupon management page (500) of FIG. 5B .

[0173] In one embodiment, the first page may display a user interface for requesting second data about the performance of the store's coupon issuance and a user interface for requesting third data about the store's personalized coupon recommendations.

[0174] For example, the electronic device (110) may receive information related to a user input corresponding to a user interface for requesting second data from the user terminal (120). The electronic device (110) may display the second data on a first page in response to the user input. Here, the first page on which the second data is displayed, which the electronic device (110) provides to the user terminal (120), may be the coupon management page (400) of FIG. 4A or the coupon management page (400) of FIG. 5A.

[0175] For example, the electronic device (110) may receive information related to a user input corresponding to a user interface for requesting third data from the user terminal (120). The electronic device (110) may display the third data on a first page in response to the user input. Here, the first page on which the third data is displayed, which the electronic device (110) provides to the user terminal (120), may be the coupon management page (400) of FIG. 4B or the coupon management page (500) of FIG. 5B. Meanwhile, a detailed operation of the electronic device (110) displaying the second data or the third data on the first page will be described below with reference to FIGS. 10 to 12.

[0176] In operation (S830), the electronic device (110) can provide the first page to the user terminal (120).

[0177] In one embodiment, the electronic device (110) that performed the operation (S830) may receive information related to a user input corresponding to a user interface for requesting second data from the user terminal (120). The electronic device (110) may display the second data on a first page in response to the user input. That is, the electronic device (110) may update the first page provided in the operation (S830) so that the second data is displayed, and may provide the updated first page to the user terminal (120). Here, the first page updated so that the second data is displayed, which the electronic device (110) provides to the user terminal (120), may be the coupon management page (400) of FIG. 4A or the coupon management page (500) of FIG. 5A.

[0178] In one embodiment, the electronic device (110) that performed the operation (S830) may receive information related to a user input corresponding to a user interface for requesting third data from the user terminal (120). The electronic device (110) may display the third data on the first data in response to the user input. That is, the electronic device (110) may update the first page provided in the operation (S830) so that the third data is displayed, and may provide the updated first page to the user terminal (120). Here, the first page updated so that the third data is displayed, which the electronic device (110) provides to the user terminal (120), may be the coupon management page (400) of FIG. 4B or the coupon management page (500) of FIG. 5B.

[0179] In one embodiment, the first page may display a user interface for issuing a coupon recommended for the store. Here, the coupon recommended for the store may include a customized coupon for which at least one of the issuance target and usage conditions is predetermined. For example, the electronic device (110) may receive information related to a user input corresponding to the user interface for issuing a customized coupon from the user terminal (120). The electronic device (110) may identify at least one of the issuance target and usage conditions of the customized coupon in response to the user input. Based on at least one of the identified issuance target and usage conditions, the electronic device (110) may generate a second page for issuing the customized coupon. Here, the second page may be the coupon issuance page (700) of FIG. 7. The electronic device (110) may provide the generated second page to the user terminal (120).

[0180] FIG. 9 is a flowchart illustrating a detailed operation of generating a first page for coupon management based on first data on a store's coupon issuance history in a coupon data processing method according to one embodiment of the present disclosure.

[0181] The operation (S900) of generating the first page of FIG. 9 may be a detailed operation of the operation (S820) of generating the first page described in FIG. 8.

[0182] In operation (S901), the electronic device (110) can determine, based on first data on the coupon issuance history of the store, that there is an activated coupon of the store and a coupon usage history for a predetermined period of time.

[0183] In operation (S902), the electronic device (110) may determine, based on first data on the coupon issuance history of the store, that there is an activated coupon for the store, but there is no coupon usage history for a predetermined period of time.

[0184] In operation (S903), the electronic device (110) may determine, based on first data on the coupon issuance history of the store, that there is no activated coupon for the store, but that there is a coupon use history for a predetermined period of time.

[0185] The electronic device (110) that performed operation (S901), operation (S902), or operation (S903) may generate second data regarding the performance of the store's coupon issuance in operation (S905). The detailed operation of the electronic device (110) generating the second data will be described later with reference to FIG. 10.

[0186] In operation (S907), the electronic device (110) can display the second data on the first page. That is, the electronic device (110) can generate the first page by displaying the second data in a certain area of ​​the first page. For example, the first page generated by the electronic device (110) may be the coupon management page (400) of FIG. 4A.

[0187] Meanwhile, in operation (S904), the electronic device (110) may determine, based on first data on the store's coupon issuance history, that there is no active coupon for the store and no coupon use history for a predetermined period of time.

[0188] The electronic device (110) that performed operation (S904) may generate third data for a store's personalized coupon recommendation in operation (S906). The detailed operation of the electronic device (110) generating the third data will be described later with reference to FIGS. 11 and 12.

[0189] In operation (S908), the electronic device (110) may display the third data on the first page. That is, the electronic device (110) may generate the first page by displaying the third data in a certain area of ​​the first page. For example, the first page generated by the electronic device (110) may be the coupon management page (500) of FIG. 5B.

[0190] FIG. 10 is a flowchart illustrating detailed operations for generating second data on performance according to coupon issuance by a store in a coupon data processing method according to one embodiment of the present disclosure.

[0191] The operation (S1000) of generating the second data of Fig. 10 may be a detailed operation of the operation of generating the second data described in Figs. 8 and 9.

[0192] In operation S1010, the electronic device (110) can identify orders for which a coupon was used among orders for the store during a predetermined period of time. Here, the predetermined period of time may be the last N days (e.g., 14 days).

[0193] In operation S1020, the electronic device (110) may calculate the coupon issuance cost and sales amount based on the order in which the coupon was used. For example, the coupon issuance cost may be the product of the coupon discount amount and the number of orders in which the coupon was used. For example, the sales amount may be the total sales amount of orders in which the coupon was used. The electronic device (110) may generate second data based on the calculated coupon issuance and sales amount.

[0194] FIG. 11 is a flowchart illustrating detailed operations for generating third data for customized coupon recommendations in a coupon data processing method according to one embodiment of the present disclosure.

[0195] The operation (S1100) of generating the third data of Fig. 11 may be a detailed operation of generating performance data according to coupon issuance at another store of the third data described in Figs. 8 and 9.

[0196] In operation S1110, the electronic device (110) may identify one or more stores among a plurality of stores that have issued coupons during a predetermined period. Here, the plurality of stores may refer to stores operated by entities other than the user of the user terminal (120). The predetermined period may be the last M days (e.g., one month). The one or more stores may refer to stores that have issued coupons during the predetermined period and whose coupon issuance performance is in the top P% (e.g., 30%).

[0197] In operation S1120, the electronic device (110) may calculate the performance of coupon issuance for one or more stores. For example, the electronic device (110) may obtain sales data for each of one or more stores and calculate the performance of coupon issuance for one or more stores based on the sales data. Here, the sales data may include at least one of the following: the number of orders in which coupons were used, the difference between the average order amount and the minimum order amount for orders in which coupons were used, and the ratio of the number of views for the store to the number of orders in which coupons were used.

[0198] In one embodiment, the electronic device (110) may identify multiple stores in an area where a store corresponding to the user terminal (120) is located, identify one or more stores among the multiple stores that issued coupons during a predetermined period of time, and calculate performance based on coupon issuance at the one or more stores. For example, if the store corresponding to the user terminal (120) is located in 'Gangnam-gu, Seoul', the electronic device (110) may identify one or more stores among the multiple stores located in 'Gangnam-gu, Seoul' that issued coupons during a predetermined period of time, and calculate performance based on coupon issuance at the one or more stores.

[0199] In one embodiment, the electronic device (110) may identify one or more stores that have issued coupons during a predetermined period of time among multiple stores in the same category as the store corresponding to the user terminal (120), and calculate the performance based on the coupon issuance at the one or more stores. Here, the same category may mean that the types of items sold (categories) are the same. For example, if the store corresponding to the user terminal (120) sells "Chinese food," the electronic device (110) may identify one or more stores that have issued coupons during a predetermined period of time among multiple stores selling "Chinese food," and calculate the performance based on the coupon issuance at the one or more stores.

[0200] In one embodiment, the electronic device (110) may identify one or more stores that have issued coupons during a predetermined period of time among a plurality of stores in the same category as the store corresponding to the user terminal (120) in the area where the store corresponding to the user terminal (120) is located, and may calculate performance according to coupon issuance at the one or more stores. For example, if the store corresponding to the user terminal (120) is located in 'Gangnam-gu, Seoul' and sells 'Chinese cuisine,' the electronic device (110) may identify one or more stores that have issued coupons during a predetermined period of time among a plurality of stores located in 'Gangnam-gu, Seoul' and selling 'Chinese cuisine,' and may calculate performance according to coupon issuance at the one or more stores.

[0201] In one embodiment, upon receiving a request for third data from the user terminal (120), the electronic device (110) may check the weather in the area where the store corresponding to the user terminal (120) is located, identify one or more stores among a plurality of stores that issued coupons on dates with the corresponding weather during a predetermined period, and calculate the performance of coupon issuance at the one or more stores. In addition, the electronic device (110) may also identify a category of stores with high performance in coupon issuance during the corresponding weather. In this case, the third data may further include a category with high performance in coupon issuance during the corresponding weather. For example, if the weather in the area where the store corresponding to the user terminal (120) is located is 'rainy' when the electronic device (110) receives the request for third data, the electronic device (110) may identify one or more stores among the plurality of stores that issued coupons on dates with rain during a predetermined period, and calculate the performance of coupon issuance at the one or more stores. Alternatively, the electronic device (110) may identify a category of stores with high performance in coupon issuance during rain.

[0202] In one embodiment, the electronic device (110) may classify stores using the e-commerce service into a predetermined number of groups according to rank, identify one or more stores that have issued coupons during a predetermined period among a plurality of stores belonging to a group that is higher in rank than the group to which the store corresponding to the user terminal (120) belongs, and calculate the performance according to the coupon issuance at the one or more stores. Here, the rank of the group may be determined based on various factors such as the store's sales, number of orders, number of views, ratings, and unit price of items sold (menu unit price). For example, if the store corresponding to the user terminal (120) belongs to the '3rd group', the electronic device (110) may identify one or more stores that have issued coupons during a predetermined period among a plurality of stores belonging to the '1st group' or the '2nd group', and calculate the performance according to the coupon issuance at the one or more stores.

[0203] In one embodiment, the electronic device (110) may identify stores among a plurality of stores that have business hours that at least partially overlap with the business hours of the store corresponding to the user terminal (120), identify one or more stores among the stores that issued coupons during a predetermined period, and calculate performance according to coupon issuance at one or more stores.

[0204] FIG. 12 is a flowchart illustrating detailed operations for determining a customized coupon in a coupon data processing method according to one embodiment of the present disclosure.

[0205] The operation (S1200) of generating the third data of Fig. 12 may be a detailed operation of determining a coupon recommended to the store of the third data described in Figs. 8 and 9.

[0206] In operation (S1210), the electronic device (110) can identify one or more orders for the store.

[0207] In operation S1220, the electronic device (110) may determine the issuance target and usage conditions of a coupon (custom coupon) recommended to the store based on one or more orders. For example, the electronic device (110) may determine the issuance target and usage conditions of a coupon recommended to the store based on at least one of the number of store views, the number of orders, the average order amount, the ratio of the number of views to the number of orders (order conversion rate), or customer data. Here, the customer data may include the number of customer orders, order frequency, ordered items (menu), order conversion rate (the rate of actual orders after favorite registration for an item), etc. The electronic device (110) may determine the customized coupon recommended to the store based on the determined issuance target and usage conditions.

[0208] In one embodiment, the electronic device (110) compares the number of one or more orders for the store during a predetermined period of time with the number of orders for the store during a predetermined period of time at another point in time, and if the number of orders has decreased, determines all customers using the e-commerce service as targets for issuing coupons, and determines as a condition for using the coupon that a discount of a predetermined amount is applied when an order exceeds a minimum order amount.

[0209] In one embodiment, the electronic device (110) may determine that the number of customers placing their first order for the store is small, determine that the first-time customers are the target of coupon issuance, and determine as a condition for using the coupon that a predetermined amount is discounted when an order exceeds the minimum order amount.

[0210] In one embodiment, the electronic device (110) may determine that the reorder rate for the store is low, and may determine that a condition for using the coupon is that a predetermined amount is discounted when an order exceeds the minimum order amount.

[0211] In one embodiment, the electronic device (110) may identify one or more items (e.g., menus) with a high number of orders (order frequency) based on one or more orders for a store, determine a customer who orders one or more of the identified items as a target for issuing a coupon, and determine a condition for using the coupon that a predetermined amount is discounted when an order exceeds a minimum order amount.

[0212] In one embodiment, the electronic device (110) may identify a customer who has visited the store but has not placed an order based on the customer data of the store, determine the identified customer as a target for issuing a coupon, and determine a condition for using the coupon that a predetermined amount is discounted when an order exceeds the minimum order amount.

[0213] In one embodiment, the electronic device (110) may identify customers who have given a high evaluation score for the store based on the store's customer data, determine the identified customers as coupon recipients, and determine the coupon usage condition to include a discount of a predetermined amount for orders exceeding the minimum order amount. Here, a customer who has given a high evaluation score may refer to a customer who has given a evaluation score higher than a predetermined value. For example, if the evaluation score is calculated as 5 stars, a customer who has given 4 stars or more may be identified as a customer who has given a high evaluation score.

[0214] Although the process steps, method steps, and algorithms illustrated in the flowcharts herein are described in a sequential order, such processes, methods, and algorithms may be configured to operate in any suitable order. In other words, the steps of the processes, methods, and algorithms described in various embodiments of the present disclosure need not be performed in the order described herein. Furthermore, even if some steps are described as being performed asynchronously, in other embodiments, such some steps may be performed concurrently. Furthermore, the illustration of a process by depiction in the drawings does not imply that the illustrated process excludes other variations and modifications thereof, nor does it imply that the illustrated process or any of its steps is essential to one or more of the various embodiments of the present disclosure, nor does it imply that the illustrated process is preferred.

[0215] While the method has been described through specific embodiments, the method can also be implemented as computer-readable code on a computer-readable recording medium. A computer-readable recording medium includes any type of recording device that stores data that can be read by a computer system. Examples of computer-readable recording media include ROMs, RAMs, CD-ROMs, magnetic tapes, floppy disks, optical data storage devices, etc. Furthermore, the computer-readable recording medium can be distributed across network-connected computer systems, so that the computer-readable code can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the above embodiments can be readily inferred by programmers skilled in the art to which the present disclosure pertains.

Claims

1. In a method for processing coupon data performed by an electronic device, An action of receiving a request for coupon management of a store from a user terminal corresponding to the store; In response to the above request, an operation of generating a first page for managing coupons of the store based on first data on the coupon issuance history of the store, wherein the first page displays a first user interface for issuing a coupon recommended for the store; and A method comprising an action of providing the generated first page to the user terminal.

2. In paragraph 1, A method wherein the first data includes at least one of a list of activated coupons of the store or a coupon usage history for a predetermined period of time.

3. In paragraph 1, The action of generating the above first page is: An operation of generating second data on the performance of coupon issuance by the store, if at least one of an activated coupon of the store or a coupon usage history for a predetermined period of time exists; and A method comprising an action of displaying the second data on the first page.

4. In paragraph 3, A method in which the second data includes at least one of the type of coupon issued to the store, the status of the coupon, the sales amount of orders in which the coupon was used, the issuance cost of the coupon, the average order amount of orders in which the coupon was used, or the number of views of the store and the ratio of orders in which the coupon was used.

5. In paragraph 3, The operation of generating the above second data is: An action of identifying an order in which the coupon was used among orders for the store during the predetermined period; and A method comprising an operation of calculating the issuance cost of the coupon according to an order in which the coupon is used and the sales amount of the order in which the coupon is used.

6. In paragraph 1, The action of generating the above first page is: If there is no active coupon for the above store and no coupon usage history for a predetermined period of time, an action to generate third-party data for a customized coupon recommendation for the above store; and A method comprising an action of displaying the third data on the first page.

7. In paragraph 6, A method wherein the third data includes at least one of performance according to coupon issuance of another store or coupons recommended to the store.

8. In paragraph 7, A method in which a coupon recommended for the above store is a coupon for which at least one of the issuance target or usage conditions is predetermined.

9. In paragraph 6, The action of generating the above third data is: An action of identifying one or more stores among multiple stores that issued coupons during a predetermined period; and A method comprising an operation of calculating performance according to coupon issuance of one or more stores.

10. In paragraph 9, A method wherein the plurality of stores are identified based on the region of the store.

11. In paragraph 6, The action of generating the above third data is: An action to identify one or more orders for said store; and A method comprising an action of determining the issuance target and usage conditions of a coupon recommended to the store based on one or more of the orders.

12. In paragraph 1, A method wherein the first page displays at least one of a second user interface for requesting second data on the performance of coupon issuance by the store or a third user interface for requesting third data on customized coupon recommendations by the store.

13. In paragraph 12, An operation of receiving information related to a user input corresponding to the second user interface from the user terminal; An operation of updating the first page so that the second data is displayed on the first page based on the user input; and A method further comprising an action of providing the updated first page to the user terminal.

14. In paragraph 12, An operation of receiving information related to a user input corresponding to the third user interface from the user terminal; An operation of updating the first page so that the third data is displayed on the first page based on the user input; and A method further comprising an action of providing the updated first page to the user terminal.

15. In paragraph 1, An operation of receiving information related to a user input corresponding to the first user interface from the user terminal; An action of identifying at least one of the issuance target or usage conditions of a coupon recommended to the store based on the user input; An operation of generating a second page for issuing a coupon recommended to the store based on at least one of the identified issuance target or usage conditions; and A method further comprising an action of providing the generated second page to the user terminal.

16. In paragraph 1, The action of receiving a request for coupon management of the above store is: An action of providing a third page for sales management of the store to the user terminal, wherein the third page displays a fourth user interface for requesting coupon management of the store; and A method comprising an operation of receiving information related to a user input corresponding to the fourth user interface from the user terminal.

17. In electronic devices, One or more processors, comprising one or more memories storing instructions executed by the one or more processors; An electronic device, wherein when the instructions are executed by the one or more processors, the one or more processors are configured to execute a method according to any one of claims 1 to 16.

18. In a non-transitory computer-readable recording medium recording instructions that, when executed by one or more processors, cause the one or more processors to perform an operation, A non-transitory computer-readable recording medium, wherein the instructions are configured to cause the one or more processors to execute a method according to any one of claims 1 to 16.

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