Page processing method, apparatus, and electronic device

Abstract

The present application relates to the technical field of computers, and in particular to a page processing method, an apparatus, and an electronic device. According to embodiments of the present application, the method comprises: in response to a triggering operation of a target object for multimedia content, generating and displaying a multimedia content display page, wherein the multimedia content display page comprises a display area and an interaction area for the multimedia content; and in the interaction area, presenting interaction information of at least one interaction object executing an interaction operation for the multimedia content, wherein the interaction information of each interaction object comprises: an avatar of the interaction object, and interaction content generated by the interaction object executing the interaction operation for the multimedia content, wherein the interaction content is displayed in a range of the periphery of the avatar of the interaction object.

Description

Page processing method, device and electronic device

[0001] This application claims priority to the Chinese patent application filed with the China Patent Office on August 31, 2023, with application number 202311131255.7, and invention name “A page display method, device and electronic device”, the entire contents of which are incorporated by reference into this application. Technical Field

[0002] The present application relates to the field of computer technology, and in particular to a page processing method, device, and electronic device. Background Art

[0003] With the development of Internet technology, more and more people are publishing multimedia content online, and more and more people are posting their own comments under the multimedia content.

[0004] In some methods, comments posted by various entities are displayed for a particular multimedia content using a preset arrangement. This arrangement can be flexibly configured based on usage requirements. For example, comments posted by various entities can be arranged in chronological order. Another example is that comments posted by various entities can be arranged in chronological order of their publication time.

[0005] Technical content

[0006] The purpose of this application is to provide a page processing method, device and electronic device to increase the recognition of comments posted by different objects, reduce the time it takes for target objects to find comments, and improve the efficiency of target objects in finding comments.

[0007] This embodiment of the present application provides a page processing method, the method comprising:

[0008] In response to a triggering operation of the target object on the multimedia content, generating and displaying a multimedia content display page, wherein the multimedia content display page includes a display area and an interactive area for the multimedia content;

[0009] In the interactive area, interactive information of at least one interactive object that performs interactive operations on the multimedia content is presented; the interactive information of each interactive object includes: a virtual image of the interactive object, and interactive content generated by the interactive object performing interactive operations on the multimedia content, wherein the interactive content is displayed within a preset range around the virtual image of the interactive object.

[0010] This embodiment of the present application also provides another page processing method, the method comprising:

[0011] Receive a content acquisition request sent by a client, and determine the initial page content of the multimedia content display page; wherein the content acquisition request is sent by the client when detecting a triggering operation of a target object on the multimedia content;

[0012] Sending initial page content to the client;

[0013] Receive an initial virtual image acquisition request returned by the client, determine the corresponding initial virtual image, and send it to the client, so that the client generates and displays the multimedia content display page based on the initial virtual image and combined with the initial page content, and the multimedia content display page includes: a display area and an interactive area for the multimedia content, in which interactive information of at least one interactive object that performs interactive operations on the multimedia content is presented; the interactive information of each interactive object includes: the virtual image of the interactive object, and the interactive content generated by the interactive object performing interactive operations on the multimedia content, wherein the interactive content is displayed within the range surrounding the virtual image of the interactive object.

[0014] The present application also provides a page processing device, including:

[0015] a presentation module, configured to generate and display a multimedia content presentation page in response to a triggering operation of a target object on the multimedia content, wherein the multimedia content presentation page includes a presentation area and an interactive area for the multimedia content;

[0016] An interactive module, in the interactive area, presents interactive information of at least one interactive object that performs interactive operations on the multimedia content; the interactive information of each interactive object includes: a virtual image of the interactive object, and interactive content generated by the interactive object performing interactive operations on the multimedia content, wherein the interactive content is displayed within a preset range around the virtual image of the interactive object.

[0017] The present application also provides another page processing device, including:

[0018] A receiving module, configured to receive a content acquisition request sent by a client and determine the initial page content of a multimedia content display page; wherein the content acquisition request is sent by the client when it detects a triggering operation of a target object on the multimedia content;

[0019] A sending module, configured to send the initial page content to the client;

[0020] A determination module is used to receive an initial virtual image acquisition request returned by the client, determine a corresponding initial virtual image, and send it to the client, so that the client generates and displays the multimedia content display page based on the initial virtual image and combined with the initial page content, wherein the multimedia content display page includes: a display area and an interactive area for the multimedia content, wherein the interactive information of at least one interactive object that performs an interactive operation on the multimedia content is presented in the interactive area; the interactive information of each interactive object includes: a virtual image of the interactive object, and interactive content generated by the interactive object performing an interactive operation on the multimedia content, wherein the interactive content is displayed within a preset range around the virtual image of the interactive object.

[0021] An embodiment of the present application also provides an electronic device, which includes a processor and a memory, wherein the memory stores program code, and when the program code is executed by the processor, the processor executes the steps of any one of the above two methods.

[0022] An embodiment of the present application further provides a computer storage medium storing computer instructions. When the computer instructions are executed on a computer, the computer executes the steps of any one of the above two methods.

[0023] An embodiment of the present application also provides a computer program product, which includes a computer program, which is stored in a computer-readable storage medium; when a processor of an electronic device reads the computer program from the computer-readable storage medium, the processor executes the computer program, so that the electronic device performs the steps in any of the above two methods.

[0024] BRIEF DESCRIPTION OF THE DRAWINGS

[0025] FIG1 is a schematic diagram of a multimedia content display page;

[0026] FIG2 is an application scenario of an embodiment of the present application;

[0027] FIG3 is a flow chart of a page processing method according to an embodiment of the present application;

[0028] FIG4A is a schematic diagram of a multimedia content display page including multiple multimedia contents according to an embodiment of the present application;

[0029] FIG4B is a schematic diagram of a multimedia content display page including a multimedia content according to an embodiment of the present application;

[0030] FIG5A is a schematic diagram of refreshing a multimedia content display page according to an embodiment of the present application;

[0031] FIG5B is a schematic diagram of refreshing a multimedia content display page according to an embodiment of the present application;

[0032] FIG6 is a flowchart of presenting a multimedia content display page according to an embodiment of the present application;

[0033] FIG7 is a schematic diagram of page content information according to an embodiment of the present application;

[0034] FIG8 is a schematic diagram of an interactive operation information group according to an embodiment of the present application;

[0035] FIG9 is a schematic diagram of interactive information according to an embodiment of the present application;

[0036] FIG10 is a schematic diagram of an account display information according to an embodiment of the present application;

[0037] FIG11A is a schematic diagram of a multimedia content display page according to an embodiment of the present application;

[0038] FIG11B is a schematic diagram of a multimedia content display page according to an embodiment of the present application;

[0039] FIG11C is a schematic diagram of a multimedia content display page according to an embodiment of the present application;

[0040] FIG12 is a schematic diagram of a second page according to an embodiment of the present application;

[0041] FIG13A is a schematic diagram of a folding display of interactive information according to an embodiment of the present application;

[0042] FIG13B is a schematic diagram of triggering a comment operation on interactive content according to an embodiment of the present application;

[0043] FIG14A is a schematic diagram of interactive information according to an embodiment of the present application;

[0044] FIG14B is a schematic diagram of interactive information according to an embodiment of the present application;

[0045] FIG15 is a schematic diagram of a multimedia content display page according to an embodiment of the present application;

[0046] FIG16 is a schematic diagram of an interactive information arrangement display according to an embodiment of the present application;

[0047] FIG17 is a schematic diagram of viewing interactive information according to an embodiment of the present application;

[0048] FIG18A is a schematic diagram of interactive information in an unviewed state according to an embodiment of the present application;

[0049] FIG18B is a schematic diagram of interactive information in an unviewed state according to an embodiment of the present application;

[0050] FIG18C is a schematic diagram of interactive information in an unviewed state according to an embodiment of the present application;

[0051] FIG19 is a schematic diagram of association information according to an embodiment of the present application;

[0052] FIG20 is a flow chart of determining interactive information in an unviewed state according to an embodiment of the present application;

[0053] FIG21 is a flow chart of presenting an unviewed state as a viewed state according to an embodiment of the present application;

[0054] FIG22 is an overall flow chart of presenting a multimedia content display page according to an embodiment of the present application;

[0055] FIG23 is a flow chart of determining interactive information in an unviewed state according to an embodiment of the present application;

[0056] FIG24 is a flow chart of an embodiment of the present application for updating a multimedia content display page according to a newly added interactive operation;

[0057] FIG25 is a schematic structural diagram of a page processing device according to an embodiment of the present application;

[0058] FIG26 is a schematic structural diagram of an electronic device according to an embodiment of the present application;

[0059] FIG27 is a schematic structural diagram of a page processing device according to an embodiment of the present application;

[0060] FIG28 is a schematic structural diagram of an electronic device according to an embodiment of the present application. DETAILED DESCRIPTION

[0061] To make the purpose, technical solutions, and advantages of the embodiments of this application more clear, the technical solutions of this application will be clearly and completely described below in conjunction with the drawings in the embodiments of this application. Obviously, the described embodiments are part of the embodiments of the technical solutions of this application, but not all of them. Based on the embodiments described in this application document, all other embodiments obtained by ordinary technicians in this field without making creative efforts shall fall within the scope of protection of the technical solutions of this application.

[0062] In order to help those skilled in the art better understand the technical solution of this application, some of the terms involved in this application are introduced below.

[0063] The purpose of UUID (Universally Unique Identifier) ​​is to allow all elements in a distributed system to have unique identification information, without the need for a central control terminal to specify the identification information.

[0064] MD5: The hash value of the image is calculated using the MD5 (Message Digest Algorithm 5) hash algorithm. The obtained MD5 is unique and can be used to determine whether the image has been changed.

[0065] The word “exemplary” is used hereinafter to mean “serving as an example, example, or illustration.” Any embodiment described as “exemplary” is not necessarily to be construed as preferred or advantageous over other embodiments.

[0066] The terms "first" and "second" are used for descriptive purposes only and should not be construed as explicitly or implicitly indicating relative importance or the number of the technical features indicated. Therefore, features specified as "first" or "second" may explicitly or implicitly include one or more of such features. In the description of the embodiments of this application, unless otherwise specified, "plurality" means two or more.

[0067] The following is a brief introduction to the design concept of the embodiment of this application:

[0068] In some methods, comments posted by various entities are displayed for a particular multimedia content using a preset arrangement. This arrangement can be flexibly configured based on usage requirements. For example, comments posted by various entities can be arranged in chronological order. Another example is that comments posted by various entities can be arranged in chronological order of their publication time.

[0069] However, no matter which preset arrangement method is used to display the comments, the comments posted by each object are displayed in an arrangement. Refer to Figure 1, which is a schematic diagram of a multimedia content display page in some methods. This single display method makes the comments posted by different objects lack recognition, and makes the comments displayed on the page too monotonous. In this way, when the number of comments posted is large, many rows of comments will be displayed. When the target object views the comments, it is easy to cause the comments to be missed. When the target object is looking for the required comments, it takes a lot of time to search and compare, which is inefficient, thereby reducing the target object's user experience. On the other hand, the comments posted by different objects are arranged together, so that the comments posted by different objects lack the uniqueness of the objects themselves, reducing the richness of the comment display effect, thereby reducing the object's user experience.

[0070] Therefore, in some methods, the way of displaying comments on the page is very simple, which makes the effect of displaying comments too monotonous and reduces the usage experience of the object and the target object.

[0071] In view of this, embodiments of the present application provide a page processing method, apparatus, and electronic device. In this application, on a multimedia content display page, multimedia content and interactive information about at least one interactive object that performs an interactive operation on the multimedia content are presented; the interactive information for each interactive object includes: a virtual image of the interactive object, and interactive content generated by the interactive object performing the interactive operation on the multimedia content, wherein the interactive content of the interactive object is displayed within a preset range around the virtual image of the interactive object.

[0072] Therefore, the solution provided in the embodiment of the present application can display the virtual image corresponding to the corresponding interactive object and the interactive content generated by the interactive operation performed by the corresponding interactive object on the multimedia content on the multimedia content display page after the interactive object performs an interactive operation on the multimedia content.

[0073] Based on the display method provided by the above-mentioned application, on the one hand, it can enhance the recognition between the interactive results displayed after different interactive objects perform interactive operations in the multimedia content display page, increase the difference between the interactive results of different interactive objects, and thus enhance the recognition between each interactive result in the multimedia content display page, so that when the target object is looking for interactive results among many interactive results, it can quickly find the required interactive results, reduce the time for the target object to find, and improve the efficiency of the target object to find interactive results, thereby improving the user experience; on the other hand, after the interactive object performs an interactive operation, the virtual image corresponding to the interactive object is displayed in the multimedia content display page, thereby enhancing the display effect of different interactive objects displayed in the multimedia content display page after performing interactive operations, making the display content of the multimedia content display page richer, thereby improving the user experience.

[0074] Based on this, the embodiment of the present application expands the application scenarios of virtual images, so that virtual images can be associated with interactive operations performed by interactive objects. After the interactive objects perform interactive operations, the virtual images of the interactive objects can be displayed. By displaying the virtual images of the interactive objects, the recognition of different interactive objects after performing interactive operations can be increased in the multimedia content display page, the recognition between the interactive results of different interactive objects in the multimedia content display page can be enhanced, and the efficiency of the target objects in finding comments can be improved.

[0075] The following describes the embodiments of the present application in conjunction with the drawings in the specification. It should be understood that the embodiments described herein are only used to illustrate and explain the present application and are not used to limit the present application. In addition, the embodiments of the present application and the features in the embodiments can be combined with each other if there is no conflict.

[0076] As shown in Figure 2, it is a schematic diagram of an application scenario in an embodiment of the present application. The application scenario schematic diagram includes a terminal device 20 and a server 21. The terminal device 20 and the server 21 can communicate with each other through a communication network.

[0077] In some embodiments, the communication network may be a wired network or a wireless network. Therefore, the terminal device 20 and the server 21 may be directly or indirectly connected via wired or wireless communication. This embodiment of the present application does not impose any specific limitations thereon.

[0078] In the embodiment of the present application, the terminal device 20 is an electronic device used by the subject, which can be a personal computer, mobile phone, tablet computer, notebook, e-book reader, intelligent voice interaction device, smart home, car terminal, etc., which has certain computing power and runs instant messaging software and websites or social software and websites. The server 21 can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud storage, cloud functions, network services, cloud communications, middleware services, domain name services, security services, content delivery networks (CDNs), and big data and artificial intelligence platforms.

[0079] It should be noted that the page processing method in each embodiment of the present application can be executed by an electronic device, which can be a terminal device 20 or a server 21, that is, the method can be executed by the terminal device 20 or the server 21 alone, or can be executed jointly by the terminal device 20 and the server 21.

[0080] For example, a client is installed on the terminal device 20, and the object can trigger an operation on the multimedia content through the client, send a content acquisition request to the server 21, and the server 21 determines the page content information corresponding to the multimedia content display page and returns it to the client on the terminal device 20. The client displays the multimedia content display page according to the page content information.

[0081] It should be noted that what is shown in FIG2 is only an example. In fact, the number of terminal devices and servers is not limited and is not specifically limited in the embodiments of the present application.

[0082] The following describes the page processing method provided by the exemplary embodiment of the present application in combination with the application scenarios described above and with reference to the accompanying drawings. It should be noted that the above application scenarios are only shown to facilitate understanding of the spirit and principles of the present application, and the implementation of the present application is not limited in this respect.

[0083] 3 is a flowchart of a page processing method in an embodiment of the present application. Taking the client running on the terminal device as the execution subject as an example, the specific implementation process of the method is as follows:

[0084] Step S301: In response to a triggering operation of a target object on multimedia content, generating and displaying a multimedia content display page, wherein the multimedia content display page includes a display area and an interactive area for the multimedia content;

[0085] In the embodiment of the present application, the triggering operation of the target object on the multimedia content can be a viewing operation of viewing the multimedia content display page, or a refresh operation of refreshing the multimedia content display page, which is not limited in the present application.

[0086] The multimedia content display page in the embodiment of the present application may include one multimedia content or multiple multimedia contents.

[0087] In the embodiments of the present application, the multimedia content display area is used to display multimedia content. The multimedia content interaction area is used to display interactive information of at least one interactive object that performs interactive operations on the multimedia content. The multimedia content interaction area can be located anywhere within the perimeter of the multimedia content display area. For example, the interaction area can be the area below the display area, which is not limited in this application. In addition, the multimedia content display page can also include a comment area for the multimedia content.

[0088] As shown in Figure 4A, an embodiment of the present application shows a schematic diagram of a multimedia content display page including multiple multimedia contents. A target object triggers a control for viewing a multimedia content display page, as shown in the left figure in Figure 4A, to display a multimedia content display page, as shown in the right figure in Figure 4A, including multiple multimedia contents.

[0089] As shown in Figure 4B, an embodiment of the present application shows a schematic diagram of a multimedia content display page including a multimedia content, wherein the target object triggers an operation for any multimedia content shown in the left figure in Figure 4B, and displays the multimedia content in the multimedia content display page shown in the right figure in Figure 4B.

[0090] The embodiment of the present application triggers a refresh operation on the multimedia content display page of the above example.

[0091] In implementation, this application may trigger a refresh operation by triggering a sliding operation on the multimedia content display page, or trigger a refresh control to trigger a refresh operation, and this application does not impose any restrictions on this.

[0092] As shown in Figure 5, an embodiment of the present application is a schematic diagram of refreshing a multimedia content display page. Taking triggering a sliding operation on the multimedia content display page as an example, Figure 5A shows triggering a refresh operation for the multimedia content display page shown in Figure 4A, and Figure 5B shows triggering a refresh operation for the multimedia content display page shown in Figure 4B.

[0093] Step S302: Presenting, in the interactive area of ​​the multimedia content, interactive information of at least one interactive object that performs an interactive operation on the multimedia content;

[0094] In an embodiment of the present application, each interactive information includes: a virtual image of the corresponding interactive object, and interactive content generated by the corresponding interactive object performing an interactive operation on the multimedia content, wherein the interactive content is displayed within a preset range around the virtual image of the corresponding interactive object.

[0095] It should be noted that the interactive content in the embodiment of the present application may include the following types: voice, text, pictures, videos, etc. This application does not impose any restrictions on this.

[0096] In some embodiments, with respect to steps S301 and S302, if no interactive object performs an interactive operation on the multimedia content, step S301 is first performed, i.e., a multimedia content display page containing the multimedia content is displayed. After detecting that an interactive object performs an interactive operation on the multimedia content, step S302 is performed, i.e., interactive information of at least one interactive object that performs an interactive operation on the multimedia content is displayed in the interactive area of ​​the multimedia content.

[0097] In other embodiments, if an interactive object already exists to perform an interactive operation on the target multimedia content, step S301 and step S302 may be executed simultaneously, i.e., the multimedia content and the interactive information of at least one interactive object that performs an interactive operation on the multimedia content are simultaneously presented on the multimedia content display page. After a new interactive operation performed on the multimedia content is detected, step S302 is executed, i.e., the interactive information of the interactive object corresponding to the newly detected interactive operation is presented on the multimedia content display page.

[0098] As shown in FIG6 , taking an existing interactive object performing an interactive operation on target multimedia content as an example, an overall flow chart of presenting a multimedia content display page according to an embodiment of the present application is shown below:

[0099] Step S601: The client sends a content acquisition request to the server;

[0100] In the embodiment of the present application, the content acquisition request is sent by the client when the client detects a trigger operation of the target object on the target multimedia content. The content acquisition request includes: identification information corresponding to the target multimedia content.

[0101] Step S602: The server determines the initial page content of the multimedia content display page according to the content acquisition request;

[0102] In the embodiment of the present application, the initial page content includes: interactive operation information corresponding to at least one interactive object that performs an interactive operation on the target multimedia content.

[0103] During implementation, the server may determine, based on the identification information corresponding to the target multimedia content and the stored mapping relationship, interactive operation information of at least one interactive object that performs an interactive operation on the target multimedia content;

[0104] Among them, the mapping relationship in the embodiment of the present application can be: a mapping relationship between: identification information corresponding to the target multimedia content and identification information corresponding to interactive operation information of each interactive object that performs interactive operations on the target multimedia content.

[0105] The interactive operation information corresponding to the interactive object may include: the type of interactive operation, the account information of the interactive object, the comment content, and the interaction time.

[0106] Step S603: The server sends the initial page content to the client;

[0107] Step S604: The client determines, based on the initial page content, account information of at least one interactive object that performs an interactive operation on the target multimedia content;

[0108] In implementation, the initial page content includes: interactive operation information corresponding to at least one interactive object that performs an interactive operation on the target multimedia content. The client can then determine the account information of the at least one interactive object that performs an interactive operation on the target multimedia content based on the initial page content;

[0109] In the embodiment of the present application, the account information of the interactive object may be the account number of the interactive object.

[0110] Step S605: The client sends an initial virtual image acquisition request to the server based on the obtained at least one account information;

[0111] Step S606: The server determines a corresponding initial avatar based on the account information of at least one interactive object included in the initial avatar acquisition request;

[0112] In the embodiment of the present application, the initial virtual image may include: a virtual image link corresponding to at least one interactive object that performs an interactive operation on the target multimedia content.

[0113] In an embodiment of the present application, if the interactive object has a corresponding virtual image set, the server can determine the corresponding virtual image based on the account information; if the interactive object has not a virtual image set, the server will use the default virtual image as the virtual image corresponding to the interactive object.

[0114] Step S607: The server sends the initial virtual image to the client;

[0115] Step S608: The client generates and displays a multimedia content display page based on the initial virtual image returned by the server and the initial page content.

[0116] In some implementations, the client downloads the avatar according to the avatar link, and displays the downloaded avatar in the interactive area of ​​the target multimedia content.

[0117] In some embodiments, after downloading the virtual image, the client can save the successfully downloaded virtual image in its own directory and name the virtual image resource with MD5 to facilitate subsequent quick determination of whether the virtual image resource is cached locally.

[0118] In other implementations, the client displays the stored virtual image in the interactive area of ​​the target multimedia content.

[0119] After the client successfully downloads the virtual image, it can determine locally whether the virtual image has been downloaded or changed based on the corresponding MD5. If it has been downloaded and has not changed, the virtual image cached by the client can be directly reused.

[0120] In some embodiments, the initial page content may also carry basic multimedia content information corresponding to the target multimedia content.

[0121] It should be noted that the target multimedia content in the embodiments of the present application can be multimedia content with an associated interactive object in at least one multimedia content included in the multimedia content display page. This application does not limit the number of target multimedia content. The interactive object associated with the multimedia content is the interactive object that performs an interactive operation on the multimedia content.

[0122] The basic information of the multimedia content may include at least one of the following: text information, and the first multimedia content.

[0123] Exemplarily, if the object inputs text information when editing multimedia content, the multimedia content basic information includes the input text information; if the object adds first multimedia content when editing multimedia content, the multimedia content basic information includes the corresponding first multimedia content.

[0124] It should be noted that the first multimedia content may be at least one of a picture and a video.

[0125] In the embodiment of the present application, the basic information of the multimedia content may also carry: a timestamp of publishing the multimedia content.

[0126] The client can determine the page content information corresponding to the multimedia content display page based on the initial virtual image returned by the server and the initial page content, and generate and display the multimedia content display page based on the page content information.

[0127] In the embodiment of the present application, the page content information may also include: hot review information.

[0128] During implementation, the hot review information may be determined based on preset conditions and interactive operation information corresponding to the target multimedia content, and displayed in the comment area of ​​the target multimedia content.

[0129] For example, the interactive operation information with the highest popularity may be determined based on the popularity of each interactive operation information corresponding to the target multimedia content, and the hot review information includes: identification information corresponding to the interactive operation information with the highest popularity corresponding to the target multimedia content.

[0130] In the embodiment of the present application, on a multimedia content display page, hot review information may be displayed in a comment area of ​​a target multimedia content.

[0131] Illustratively, the comment area of ​​the target multimedia content may be located below the display area of ​​the target multimedia content.

[0132] In the embodiment of the present application, the popularity of the interactive operation information may be the number of likes corresponding to the interactive operation information.

[0133] It should be noted that the hot review information can be determined by the client or by the server. If determined by the server, the initial page content also includes: hot review information.

[0134] The page content information includes: basic multimedia content information corresponding to the target multimedia content, hot review information associated with the target multimedia content, and interactive operation information of at least one associated interactive object.

[0135] As shown in Figure 7, a schematic diagram of page content information in an embodiment of the present application is shown. Taking the target multimedia content as an example, the page content information includes basic information of the target multimedia content, hot review information associated with the target multimedia content, and a list of interactive operation information of at least one interactive object associated with the target multimedia content.

[0136] The interactive operation information list includes at least one interactive operation information group, and each interactive operation information group includes interactive operation information of at least one interactive object.

[0137] In an embodiment of the present application, interactive operations may include like operations and comment operations, the interactive operation information list may be a like / comment list corresponding to the target multimedia content, and the interactive operation information group may be a like / comment group.

[0138] Figure 8 shows a schematic diagram of an interactive operation information group according to an embodiment of the present application. If the interactive operation information group includes both like and comment information, the components of the like information include: type of interactive operation: like; account information of the interactive target: account number; no comment content; interaction time: timestamp of the like. Furthermore, the components of the comment information include: type of interactive operation: comment; account information of the interactive target: account number; content of the comment operation: comment content; and interaction time: timestamp of the comment.

[0139] Among them, the type of interactive operation can be represented by type; the content of the comment operation can be represented by content; the interactive time is the time when the interactive object triggers the interactive operation, which can be represented by timestamp. This application does not impose any restrictions on this.

[0140] It should be noted that the like operation information in FIG8 corresponds to the comment operation information.

[0141] During implementation, based on the multimedia content basic information of the target multimedia content included in the initial page content, the text information in the target multimedia content or the first multimedia content may be displayed in the multimedia content display page.

[0142] It should be noted that the first multimedia content may be at least one of an image and a video. The initial page content may also include basic multimedia content information of other multimedia content besides the target multimedia content. In this case, when the text information of the target multimedia content or the first multimedia content is displayed on the multimedia content display page, the text information of the other multimedia content or the first multimedia content is also displayed on the multimedia content display page.

[0143] In an embodiment of the present application, the virtual images and the corresponding interactive operation information can be combined and displayed based on the account information corresponding to each virtual image and the account information in the interactive operation information corresponding to at least one interactive object in the initial page content.

[0144] The interactive operation in this embodiment of the application includes at least one of the following:

[0145] Interactive operation 1. Comment operation performed by the corresponding interactive object on the target multimedia content;

[0146] Interaction operation 2: a like operation performed by the corresponding interactive object on the target multimedia content;

[0147] Based on the above-mentioned interactive operation, the embodiment of the present application presents interactive information of at least one interactive object that performs an interactive operation on the target multimedia content in the interactive area of ​​the target multimedia content.

[0148] In the embodiment of the present application, the interactive area of ​​the target multimedia content can be located at any position within a preset range around the display area of ​​the target multimedia content, and the present application does not limit this.

[0149] Exemplarily, the interactive area of ​​the target multimedia content may be located below the comment area of ​​the target multimedia content.

[0150] The interactive information of each interactive object includes: a virtual image of the corresponding interactive object, and interactive content generated by the interactive operation performed by the corresponding interactive object on the target multimedia content, wherein the interactive content is displayed within the surrounding area of ​​the virtual image of the corresponding interactive object.

[0151] For example, when the interactive content is presented within the surrounding area of ​​the virtual image in the embodiment of the present application, the interactive content can be presented at any position within the surrounding area of ​​the virtual image.

[0152] For example, embodiments of the present application may present interactive content above the head of the avatar within the surrounding range, below the feet of the avatar within the surrounding range, to the left of the avatar within the surrounding range, or to the right of the avatar within the surrounding range. This application does not impose any restrictions on this.

[0153] Among them, this application does not limit the interactive operation to only comment operation and like operation, it can also be sharing operation, etc. This application does not impose any restrictions on this.

[0154] In the embodiment of the present application, different interactive contents are displayed for different interactive operations.

[0155] For example, if the interactive object performs a comment operation on the target multimedia data, the interactive content corresponding to the comment operation is displayed; if the interactive object performs a like operation on the target multimedia data, the interactive content corresponding to the like operation is displayed.

[0156] In the embodiment of the present application, the interactive content corresponding to the comment operation may be the comment content of the interactive object, and the interactive content corresponding to the like operation may be the like icon.

[0157] It should be noted that the like icon in the embodiment of the present application is used to indicate that the interactive object has performed a like operation.

[0158] This application does not limit the type of interactive content, which may include the following types: text, pictures, voice, video, etc.

[0159] Among them, based on the above-mentioned interactive operations, the embodiment of the present application can display the interactive content within the surrounding area of ​​the virtual image of the corresponding interactive object.

[0160] As shown in Figure 9, if the interactive object "Little Pig" performs a comment operation on the target multimedia content and the comment content is "How beautiful", the interactive information corresponding to "Little Pig" will be displayed, including: the virtual image of "Little Pig", and the comment content "How beautiful" will be displayed within the surrounding area of ​​the virtual image; if the interactive object "Hahaha" performs a like operation on the target multimedia content, the interactive information corresponding to "Hahaha" will be displayed, including: the virtual image of "Hahaha", and the like icon will be displayed within the surrounding area of ​​the virtual image.

[0161] Among them, the comment content of the interactive object "Little Pig" "How beautiful" belongs to the interactive content corresponding to the interactive object "Little Pig".

[0162] In some embodiments, the interactive information of the interactive object may also include account display information corresponding to the interactive object.

[0163] For example, the present embodiment provides the following account display methods to display account display information corresponding to the interactive object:

[0164] Account display method 1. Display the account display information of the interactive object within the range around the virtual image of the interactive object;

[0165] Account display method 2: Display the account display information corresponding to the interactive object in the interactive content of the interactive object;

[0166] In the embodiment of the present application, the account display information corresponding to the interactive object may include at least one of the following: the account nickname of the interactive object, and the account avatar of the interactive object.

[0167] For example, as shown in FIG10 , taking the interactive operation of the interactive object “Little Pig” in FIG9 as an example, the account nickname and account avatar of “Little Pig” can be displayed within the surrounding area of ​​the virtual image of “Little Pig”, or the account avatar of “Little Pig” can be displayed in the interactive content of “Little Pig”.

[0168] It should be noted that the virtual image can be pre-set by each interactive object or set by default.

[0169] In the embodiment of the present application, based on the interactive operations of each interactive object on the target multimedia content, in addition to displaying the interactive information of each interactive object in the multimedia content display page, the interactive content corresponding to each interactive object can also be displayed.

[0170] For example, the interactive content corresponding to the interactive object includes the comment content “How beautiful” of the interactive object “Little Pig” in FIG9 .

[0171] Based on the above process, a multimedia content display page containing interactive information of at least one interactive object that performs interactive operations on the target multimedia content may be as shown in Figure 11, wherein, based on the right figure in Figure 4A, an embodiment of the present application provides a multimedia content display interface as shown in Figure 11A; based on the right figure in Figure 4B, an embodiment of the present application provides a multimedia content display interface as shown in Figure 11B.

[0172] In an embodiment of the present application, in a multimedia content display page, interactive information of at least one interactive object that performs an interactive operation on target multimedia content may be displayed in an interactive area of ​​the target multimedia content.

[0173] Exemplarily, the interactive area of ​​the target multimedia content is the area below the display area of ​​the target multimedia content. In the multimedia content display page, the interactive information of at least one interactive object that performs an interactive operation on the target multimedia content can be displayed in the area below the display area of ​​the target multimedia content.

[0174] In some embodiments, based on the first multimedia content in the multimedia content display page as shown on the right side of Figure 11A or on the right side of Figure 11B, in response to the trigger operation of the target object on the first multimedia content, the first multimedia content can be displayed on the first page, as well as the interactive information of each interactive object that performs interactive operations on the first multimedia content.

[0175] If the area displayed on the first page of the image (i.e., the first multimedia content) exceeds a preset range, the interactive information of the interactive object may be displayed superimposed on a portion of the image display area. For example, as shown in the right figure in FIG11C , the interactive information is displayed superimposed on the lower right side of the image display area.

[0176] In an embodiment of the present application, before displaying the interactive information of each interactive object that performs interactive operations on the target multimedia content as shown in the right picture in Figure 11C, the interactive information of each interactive object that performs interactive operations on the target multimedia content can be displayed in response to the operation of viewing the interactive information triggered by the target object by triggering a control for viewing the interactive information (for example, the control displayed in the upper left corner of the picture in the page shown in the right picture in Figure 11C).

[0177] It should be noted that when the picture is displayed before the target object triggers the operation of viewing the interactive information, the control for viewing the interactive information displayed is in a state of not displaying the interactive information. After the target object triggers the control for viewing the interactive information, the control for viewing the interactive information displayed is in a state of displaying the interactive information (for example, the control state shown in the upper left corner of the picture in Figure 11C), and the interactive information is displayed on the picture.

[0178] When the interactive information viewing control is in a state where interactive information is not displayed, the interactive content of the interactive object and the interactive object's avatar can be displayed on the image. The displayed interactive content and the interactive object's avatar can be displayed on the image in a floating state.

[0179] In some embodiments, the display content on the picture can be switched by changing the state of the control for viewing interactive information through the target object.

[0180] For example, when the interactive information control is in a state of not displaying interactive information, the control for viewing interactive information is triggered, and the interactive content of the interactive object displayed on the picture and the avatar of the interactive object are switched to the interactive information of the interactive object for display.

[0181] In some embodiments, in addition to the above-mentioned interactive operation 1 and interactive operation 2, the interactive operation in the embodiment of the present application can be at least one of the following:

[0182] Interaction operation 3: comment operation performed by the corresponding interactive object on the interactive result of the target multimedia content;

[0183] Interaction operation 4: a like operation performed by the corresponding interactive object on the interactive result of the target multimedia content;

[0184] In the embodiment of the present application, the interaction result is obtained after the interactive object performs an interactive operation on the target multimedia content.

[0185] Illustratively, the interaction result may be at least one of interaction information and interaction operation information displayed on the multimedia content display page after the interactive object performs an interactive operation on the target multimedia content.

[0186] In the embodiment of the present application, the interactive operation is triggered by the following triggering methods, as shown below:

[0187] Trigger method 1: Perform interactive operations on interactive information in the multimedia content display page;

[0188] In some implementations, after triggering an interactive operation for target interactive information in interactive information of at least one interactive object, the embodiment of the present application may determine the type of the interactive operation according to different preset triggering rules.

[0189] Exemplarily, an embodiment of the present application can trigger a like operation on the target interactive information by triggering a long press operation on the target interactive information; and trigger an evaluation operation on the target interactive information by triggering an upward sliding operation on the target interactive information, and display an area for inputting evaluation content for the interactive object to input the evaluation content.

[0190] It should be noted that the target interactive information is the interactive information selected to trigger the interactive operation.

[0191] In other embodiments, the embodiments of the present application can trigger a viewing operation for target interactive information in the interactive information of at least one interactive object, and present a second page in response to the viewing operation triggered for the target interactive information; the second page includes: target interactive information, an area for entering evaluation content, and a control displayed in a preset area of ​​the second page for triggering an interactive operation on the target interactive information.

[0192] Among them, the control that triggers the interactive operation on the target interactive information may include: a control that triggers a like operation.

[0193] Based on any one of Figures 11A, 11B, and 11C, the embodiment of the present application can trigger a viewing operation for the target interactive information, and then display a second page, in which the target object can trigger an interactive operation for the target interactive information.

[0194] As shown in Figure 12, taking Figure 11B as an example, a schematic diagram of a second page in an embodiment of the present application is provided. In the left figure of Figure 12, the target object triggers a viewing operation through target interaction information for at least one interactive object, and as shown in the right figure of Figure 12, the second page corresponding to the target interaction information is displayed.

[0195] Trigger method 2: triggering interactive operations on interactive content in the multimedia content display page;

[0196] The embodiment of the present application can also display interactive content corresponding to the target multimedia content in the multimedia display page.

[0197] It should be noted that the interactive content in the embodiment of the present application is the comment content and like information of the interactive object as shown in Figure 9.

[0198] In some embodiments, before displaying the interactive content corresponding to the target multimedia content, a display operation for the interactive content can be triggered in the multimedia content display page. In response to the expansion operation triggered by the target object for the interactive content, the interactive content corresponding to the target multimedia content is expanded and displayed in the multimedia content display page.

[0199] Taking the figure as an example, as shown in the left figure of Figure 13A, the target object triggers an expansion operation on the interactive content, and the interactive content corresponding to each interactive object after expansion is displayed in the multimedia content display page shown in the right figure of Figure 13A. In some embodiments, after the interactive content is expanded and displayed, the embodiments of the present application can fold and display the interactive information of at least one interactive object that performs an interactive operation on the target multimedia content, displaying a partial area of ​​the interactive information.

[0200] It should be noted that the embodiment of the present application can display the interactive content according to the interactive operation information list in the page content information.

[0201] In some embodiments, as shown in the left figure of FIG13A , in the embodiment of the present application, hot review information corresponding to the target multimedia content may also be displayed, where the hot review information is interactive content that meets preset conditions.

[0202] For example, as shown in the left figure in FIG13A, for the target multimedia content, the interactive content that meets the preset conditions displayed in the multimedia content display page may be "People are more beautiful than flowers". ”, and can also display the popularity of the interactive content, such as the number of likes shown in the left picture in Figure 13A.

[0203] Among them, a preset icon may also be displayed in the interactive content that meets the preset conditions, such as the “hot comments” shown in the left picture in FIG13A .

[0204] During implementation, among the interactive operation information corresponding to each interactive object, the most popular interactive operation information is determined according to preset conditions, and the hot review information includes: identification information corresponding to the most popular interactive operation information corresponding to the target multimedia content.

[0205] In some embodiments, the hot review information may also be determined by the client in the embodiments of the present application.

[0206] In the embodiment of the present application, the corresponding interactive content that needs to be displayed can be determined based on the target interactive operation information.

[0207] It should be noted that, as shown in the left figure of FIG. 13A, the like operation information corresponding to the number of likes is corresponding to the comment operation information corresponding to " more charming than flowers

[0208] In some embodiments, based on the right figure of FIG. 13A, the embodiments of the present application can trigger an interaction operation through the interaction content for any interaction object.

[0209] Exemplarily, the like icon corresponding to the target interaction content can be clicked to trigger a like operation; or, the target interaction content can be clicked to display an area for inputting comment content for the interaction object to input evaluation content.

[0210] As shown in FIG. 13B, taking the comment operation triggered on the target multimedia content as an example, when the target interaction content is clicked on the multimedia content display page shown in the left figure of FIG. 13B, an area for inputting comment content is displayed in a partial area of the multimedia content display page shown in the right figure of FIG. 13B for the interaction object to input evaluation content.

[0211] It should be noted that the above account display method is also applicable to interaction operation 3 and interaction operation 4, which will not be elaborated herein in the present application.

[0212] Based on the above interaction operation 3 and interaction operation 4, the embodiments of the present application provide the following several interaction display methods for interaction information, which are specifically as follows:

[0213] Interaction display method 1: Present the interaction information of the corresponding interaction object, and display the marking information in the interaction information;

[0214] In the embodiments of the present application, if an interaction object performs an interaction operation on a certain interaction result, the marking information is displayed in the interaction information to represent the association between the interaction object and the interaction object corresponding to the interaction result.

[0215] Exemplarily, if the interaction object "Huilan" triggers a comment operation on the interaction result "Where was this taken?" of the interaction object "Xiaoxia still wants to play" and the published comment content is "I also want to go". Then the marking information can be displayed in the interaction information of the interaction object "Huilan", as shown in FIG. 14A.

[0216] In the embodiments of the present application, the interaction information of different interaction objects can be arranged according to the interaction time of the interaction objects.

[0217] Interaction display method 2: Present the interaction information of the interaction object corresponding to the interaction result and the interaction information of the indirect interaction object in a preset combination manner;

[0218] In the embodiment of the present application, the indirect interactive object is an interactive object that performs an interactive operation on the interactive result of the target multimedia content.

[0219] Exemplarily, displaying a multimedia content display page includes: presenting, in a preset combination manner, on the multimedia content display page, interaction information of an interactive object corresponding to an interaction result (i.e., interaction information of the interactive object that performed the interaction operation on the target multimedia content), and interaction information of an indirect interactive object (i.e., interaction information of the interactive object that performed the interaction operation on the interaction result of the target multimedia content), among at least one interactive object that performed an interactive operation on target multimedia content;

[0220] The interactive information of the interactive object corresponding to the presented interactive result includes: a virtual image of the corresponding interactive object, and interactive content of the corresponding interactive object presented within a preset range around the virtual image of the corresponding interactive object; and

[0221] The interactive information of the presented indirect interactive object includes: the virtual image of the indirect interactive object, and the interactive content generated by the interactive operation performed by the presented indirect interactive object based on the interactive result within a preset range around the virtual image of the indirect interactive object.

[0222] For example, if the indirect interaction object "Hui Lan" triggers a comment action in response to the interaction result "Where was this taken?" of the interaction object "Xiao Xia still wants to play," and the comment content posted is "I want to go too," then the interaction information of the indirect interaction object "Hui Lan" and the interaction information of the interaction object "Xiao Xia still wants to play" can be combined and displayed using a preset combination method, as shown in Figure 14B.

[0223] In the embodiment of the present application, the interaction information of different interactive objects combined in a preset combination method can be arranged according to the interaction time of the interactive objects corresponding to the interaction results.

[0224] In some embodiments, if the indirect interactive object triggers a like operation for the interactive information of the interactive object corresponding to the interactive result, in addition to using the combination method shown in Figure 14B, it can also be displayed in the multimedia content display page: the virtual image corresponding to the interactive object, and within the surrounding area of ​​the virtual image corresponding to the interactive object, the combined interactive content corresponding to the interactive object and the interactive content of the indirect interactive object are presented.

[0225] For example, within the surrounding area of ​​the virtual image of the interactive object "Xiaoxia still wants to play", the combined comment content "Where was this taken?" corresponding to the comment operation and the like icon corresponding to the like operation are presented.

[0226] It should be noted that, based on FIG. 14A and FIG. 14B , the components of the interactive operation group corresponding to interactive operation 3 and interactive operation 4 may include: like operation information and at least one comment operation information.

[0227] In an embodiment of the present application, at least one comment operation information may include comment operation information corresponding to an interactive object and comment operation information corresponding to at least one indirect interactive object.

[0228] Among them, the components of the like operation information and comment operation information can be found in Figure 8, and this application will not go into details here.

[0229] In the embodiment of the present application, the preset combination mode may include at least one of the following combination display modes:

[0230] Combined display method 1. Different display settings are used for the interactive content of interactive objects and the interactive content of indirect interactive objects.

[0231] The display settings provided in the embodiments of the present application may include at least one of the following: a display area for interactive content, and a display color for interactive content.

[0232] For example, the display area corresponding to the interactive content of the interactive object can be set to be larger than the display area corresponding to the interactive content of the indirect interactive object; or different display colors can be set for the interactive content of the interactive object and the interactive content of the indirect interactive object respectively.

[0233] Combined display method 2: Different display settings are used for the virtual image of the interactive object and the virtual image of the indirectly interactive object.

[0234] In the embodiment of the present application, the display area of ​​the virtual image can be set differently.

[0235] Exemplarily, the display area corresponding to the virtual image of the interactive object may be set to be larger than the display area corresponding to the virtual image of the indirect interactive object.

[0236] The resulting display effect is: the virtual image of the interactive object is larger than the virtual image of the indirect interactive object.

[0237] Combined display method 3: The interactive information of the interactive object and the interactive information of the indirect interactive object are combined using preset positions.

[0238] It should be noted that the display area of ​​the interactive content and the display area of ​​the virtual image are both included in the interactive area of ​​the target multimedia content.

[0239] In some implementations, the interaction information of the interactive object corresponding to the interaction result and the interaction information of at least one indirect interactive object may be arranged from left to right according to the time sequence of the interactions.

[0240] In other implementations, the interaction information of at least one indirect interaction object may be arranged on both sides of the interaction information of the interaction object corresponding to the interaction result in accordance with the interaction time sequence and centered around the interaction information of the interaction object corresponding to the interaction result.

[0241] Based on the above process, after the interactive operations on the interactive results are triggered by interactive operations 3 and 4, the interactive information of the interactive objects corresponding to the interactive results and the interactive information of the indirect interactive objects can be displayed in a preset combination manner on the multimedia content display page.

[0242] In some embodiments, when an indirect interactive object performs an interactive operation on an interactive result of target multimedia content, the following indirect interaction methods are included:

[0243] Indirect interaction method 1. In a multimedia content display page, an interactive operation is triggered by target interactive information in the interactive information of at least one interactive object.

[0244] The process principle can refer to the process principle of triggering method 1 in the process of "triggering interactive operation on interactive results" provided in the embodiments of this application.

[0245] Indirect interaction method 2: In a multimedia content display page, an interactive operation is triggered by target interactive content in the interactive content of at least one interactive object.

[0246] The process principle can be referred to the process principle of triggering method 2 in the process of "triggering interactive operation on interactive results" provided in the embodiments of this application.

[0247] Based on the above process, the interactive information corresponding to interactive operations 3 and 4 displayed in the multimedia content display page can be processed using a preset combination method. Taking the multimedia content display page shown in Figure 4B as an example, the interactive information combined using the preset combination method is shown in Figure 15.

[0248] In the embodiment of the present application, a status label of interactive information of at least one interactive object is further presented in the multimedia content display page.

[0249] In the embodiment of the present application, two types of status tags of interactive information are included, which are used to represent: an unviewed state of the interactive information, and a viewed state of the interactive information.

[0250] Then, in the multimedia content display page of the present application, the status label of the interactive information of at least one interactive object that performs an interactive operation on the target multimedia content is an unviewed state or a viewed state.

[0251] It should be noted that the preset placement positions of the interactive information in the unviewed state and the viewed state are different, so that when the target object views the interactive information in the multimedia content display page, it can distinguish between the interactive information in the unviewed state and the interactive information in the viewed state, so that the target object can quickly find the interactive information in the unviewed state and does not need to repeatedly view the interactive information in the viewed state, which saves the target object's time in finding the interactive information in the unviewed state and improves the efficiency of the target object in viewing the interactive information.

[0252] In an embodiment of the present application, if there is interactive information in a viewed state corresponding to an interactive object that performs an interactive operation on the target multimedia content, the interactive information with a status label of viewed is displayed in a preset viewed display area using a preset first arrangement method;

[0253] The interactive information displayed in the viewed state is arranged according to the interactive time when the interactive object corresponding to the interactive information performs the interactive operation.

[0254] In some embodiments, the first arrangement may be to arrange and display the objects in order from later interaction time to earlier interaction time according to the interaction time corresponding to at least one interactive object, and the arrangement may be performed according to a preset layout.

[0255] Illustratively, the preset layout may be any one of the following: arranged in a straight line, arranged in a curve, or arranged in a specific shape, and this application does not impose any limitation on this.

[0256] In an embodiment of the present application, the arrangement and display order of the interactive information of each interactive object performing an interactive operation on the target multimedia content can be adjusted by adjusting the order of each interactive operation information group in the interactive operation information corresponding to the target multimedia content.

[0257] In an embodiment of the present application, the client or server may adjust the order of each interactive operation information group to achieve the effect of adjusting the arrangement and display order of the interactive information of each interactive object that performs an interactive operation on the target multimedia content.

[0258] For example, as shown in FIG16 , after the target object triggers an operation on the target multimedia content, the interactive information of each interactive object that performs the interactive operation on the target multimedia content is displayed in the bottom area of ​​FIG16 , wherein the interactive information of each interactive object is arranged and displayed according to the early or late interaction time.

[0259] It should be noted that due to the limited display area of ​​the terminal display screen, it is impossible to display the interactive information of all interactive objects. Therefore, according to the size of the interactive area of ​​the target multimedia content on the terminal display screen, the interactive information of some interactive objects is first displayed in the interactive area of ​​the target multimedia content, and the interactive information of other interactive objects is hidden.

[0260] In an embodiment of the present application, the target object can trigger a sliding operation for the interactive information of the interactive object displayed in the interactive area of ​​the target multimedia content. In response to the sliding operation triggered by the target object, the interactive information of other interactive objects is displayed in the interactive area of ​​the target multimedia content.

[0261] As shown in FIG17 , when the target object in the left picture triggers a left sliding operation for the interactive information of the interactive object, as shown in the right picture in FIG17 , the interactive information of other interactive objects is displayed to the target object.

[0262] It should be noted that if the interaction information of each interactive object is arranged and displayed from left to right in the order of interaction time, the interaction information of other interactive objects displayed is also arranged in the order of corresponding interaction time.

[0263] In an embodiment of the present application, if there is interactive information in an unviewed state corresponding to an interactive object that performs an interactive operation on the target multimedia content, the interactive information with a status label of unviewed is displayed in a preset unviewed display area using a preset second arrangement method;

[0264] The interactive information that is displayed in an unviewed state is arranged according to the interactive time when the interactive object corresponding to the interactive information performs the interactive operation.

[0265] In an embodiment of the present application, the second arrangement method can be to arrange and display according to the interaction time corresponding to at least one interactive object, in order from earlier interaction time to later interaction time, and can be arranged according to a preset layout.

[0266] Among them, the preset layout can be any one of the following: arranged in a straight line, arranged in a curve, and arranged in a specific shape, and this application does not impose any restrictions on this.

[0267] For example, in the embodiments of the present application, the interaction information in the unviewed state can be arranged in a straight line, wherein the interaction information of each interactive object is arranged and displayed in order from the latest interaction time to the earliest interaction time according to the interaction time of the corresponding interactive object. For example, the interaction information can be arranged and displayed from left to right in the order of the latest interaction time to the earliest interaction time.

[0268] In the embodiment of the present application, the same preset area may be set for display of interactive operations 1-2 and interactive operations 3-4, or different preset areas may be set for display respectively.

[0269] Among them, if different preset areas are set for display, the embodiment of the present application can sort the interactive operations 1-2 and the interactive operations 3-4 in the same time sequence, or can sort the interactive operations 1-2 and the interactive operations 3-4 in their own time sequence.

[0270] In the embodiment of the present application, the same preset area is set for display of interactive operations 1-2 and interactive operations 3-4, and they are sorted in the same time sequence, providing a display effect as shown in Figure 18A.

[0271] In an embodiment of the present application, different preset areas are set for display of interactive operations 1-2 and interactive operations 3-4, and the interactive information is sorted in the same time sequence, and the following display effect is provided for the interactive information that has not been viewed in the multimedia content display page.

[0272] For example, for interactive operations 1-2, if the comment "Photography Master" posted by the interactive object "Tears Like Water" is in an unviewed state, then in the multimedia content display page shown in FIG18B , the interactive information corresponding to the interactive object "Tears Like Water" is displayed at the preset position corresponding to the unviewed state.

[0273] For example, for interactive operations 3-4, if there is an indirect interactive object "Little White Rabbit", and the comment "Photography Master" posted on the comment posted by the interactive object "Tears Like Water" is "Yes", then in the multimedia content display page as shown in Figure 18C, at the preset position corresponding to the unviewed state, the interactive information of the indirect interactive object "Tears Like Water" and the interactive object "Little White Rabbit" combined in a preset combination method is displayed.

[0274] In an embodiment of the present application, after displaying a multimedia content display page, in response to the target object triggering the target multimedia content again, in the multimedia content display page, the interactive information in which the status label represented an unviewed state when the target object last triggered the target multimedia content is presented as a viewed state.

[0275] It should be noted that the interactive information that has changed from the unviewed state to the viewed state is displayed in the same arrangement as the interactive information in the viewed state, and this application will not elaborate on this.

[0276] In an embodiment of the present application, if the target object acts as an interactive object and performs an evaluation operation on the target multimedia content, in response to the evaluation operation performed by the target object on the target multimedia content, after the target object inputs related information, the virtual image of the target object and the interactive content corresponding to the target object are displayed; wherein the interactive content includes account display information of the related object of the related information.

[0277] It should be noted that the association information may be “@related object”, where the related object may be any object.

[0278] In the embodiment of the present application, the account display information may include: an account avatar corresponding to the related object.

[0279] For example, if the target object is "Chongbaotang" and "Chongbaotang" performs a review operation on the target multimedia content, and the input comment content is "Street View Big Movie @ Coke", as shown in Figure 19. The associated information is "@ Coke". After the target object posts the comment content, the target object's virtual image and the corresponding interactive content are displayed. The interactive content includes the account avatar of the related object "Coke" in the associated information.

[0280] During implementation, the client may filter out the associated information, determine the account information of the related object corresponding to the associated information, and determine the account avatar corresponding to the related object based on the account information.

[0281] In the embodiment of the present application, the client can request the server for the account avatar corresponding to the relevant object based on the account information of the relevant object.

[0282] As shown in FIG20 , a flowchart of an embodiment of the present application for determining interactive information in an unviewed state is provided. The specific steps are as follows:

[0283] Step S2001: The client sends a content acquisition request to the server;

[0284] In the embodiment of the present application, the content acquisition request includes: identification information corresponding to the target multimedia content.

[0285] Step S2002: The server filters the interactive operation information corresponding to at least one interactive object according to the reference mark time, and determines the interactive operation information that has not been viewed.

[0286] The reference marking time is: the time when the target object last triggered an operation on the target multimedia content;

[0287] In an embodiment of the present application, the interaction time corresponding to at least one interactive object that performs an interactive operation on the target multimedia content is compared based on the reference mark time, and the interaction time greater than the reference mark time is determined to obtain the interaction operation information corresponding to the at least one interactive object after screening. The interaction operation information corresponding to the at least one interactive object after screening is then used as the interaction operation information in an unviewed state.

[0288] It should be noted that the interaction time is the time when the interactive object triggers an interactive operation on the target multimedia content. The triggered interactive operation includes any one of the interactive operations 1-4.

[0289] Step S2003: Sending the newly added page content to the client based on the interactive operation information in the unviewed state;

[0290] Among them, the newly added page content includes: interactive operation information in an unviewed state.

[0291] Step S2004: The client determines the account information of the interactive object corresponding to the interactive operation information that has not been viewed based on the newly added page content;

[0292] It should be noted that the interactive operation information in the unviewed state includes the account information of the interactive object corresponding to the interactive operation information in the unviewed state.

[0293] Step S2005: The client sends a request to the server for acquiring a new virtual image;

[0294] In the embodiment of the present application, the request for obtaining a new virtual image includes: the account information of the interactive object corresponding to the interactive operation information in the unviewed state.

[0295] Step S2006: The server determines the corresponding newly added virtual image and sends it to the client;

[0296] In the embodiment of the present application, the newly added virtual image may include: an interactive object corresponding to at least one interactive operation information in an unviewed state, and a corresponding virtual image link.

[0297] It should be noted that the interactive object corresponding to the interactive operation information in the unchecked state is associated with the target multimedia content.

[0298] Step S2007: The client updates the multimedia content display page based on the newly added virtual image and the newly added page content;

[0299] The updated multimedia content display page includes: interactive information that has not been viewed.

[0300] For example, the interactive information in the unviewed state can be arranged and displayed from right to left in a preset area of ​​the multimedia content display page (the preset area is located in the interactive area of ​​the target multimedia content) according to the time when the corresponding interactive object triggers the interactive operation.

[0301] As shown in FIG21 , a flowchart of presenting an unviewed state as a viewed state is provided in an embodiment of the present application. The specific steps are as follows:

[0302] Step S2101: The client sends a content acquisition request to the server again;

[0303] The content acquisition request includes: identification information corresponding to the target multimedia content;

[0304] Step S2102: The server determines the target page content of the multimedia content display page corresponding to the target multimedia content according to the content acquisition request;

[0305] The target page content includes: interactive operation information that was not viewed when the operation was last triggered on the target multimedia content;

[0306] Step S2103: The server sends the target page content to the client;

[0307] In step S2104, the client updates the updated multimedia content display page again based on the target page content; wherein, in the updated multimedia content display page, the interactive information presented as viewed includes: the interactive information whose status tag was represented as unviewed when the target object last triggered an operation on the target multimedia content.

[0308] Then, after displaying the multimedia content display page, the embodiment of the present application further includes: in response to the target object triggering the target multimedia content again, in the multimedia content display page, the interactive information whose status label was represented as an unviewed state when the target object last triggered the target multimedia content is presented as a viewed state.

[0309] In an embodiment of the present application, when the target multimedia content is triggered last time, the status tag represents interactive information in an unviewed state. When the target object triggers an operation on the target multimedia content next time, the interactive information is presented as a viewed state.

[0310] During implementation, for the interactive information in the unviewed state as shown in Figures 18A, 18B, and 18C, when the target object triggers an operation on the target multimedia content again, the interactive information in the unviewed state shown in the corresponding figure can be presented as a viewed state.

[0311] For example, the interaction information in the unviewed state and the interaction information in the viewed state when the operation was last triggered on the target multimedia content can be arranged and displayed from left to right in the preset display area corresponding to the viewed state according to the early and late interaction times.

[0312] As shown in FIG22 , an embodiment of the present application provides an overall flow chart for presenting a multimedia content display page, and the specific steps are as follows:

[0313] Step S2201: The target object triggers an operation on the target multimedia content;

[0314] In some embodiments, the target object triggers a viewing operation on the target multimedia content by clicking on the target multimedia content.

[0315] Step S2202: The client determines a content acquisition request based on the identification information of the target multimedia content;

[0316] Step S2203: The client sends a content acquisition request to the server;

[0317] Step S2204: The server verifies the data in the content acquisition request;

[0318] Step S2205: The server determines whether the data in the content acquisition request is legal; if so, execute step 2207; if not, execute step S2206;

[0319] Step S2206: The client displays a notification indicating that the publication has failed.

[0320] Step S2207: The server obtains interactive operation information of at least one interactive object associated with the target multimedia content according to the identification information corresponding to the target multimedia content;

[0321] In some embodiments, the server may also obtain basic information of the target multimedia content according to identification information corresponding to the target multimedia content.

[0322] In an embodiment of the present application, the server stores identification information of the target multimedia content and identification information of interactive operation information of at least one interactive object that performs interactive operations on the target multimedia content. The mapping relationship between the identification information of the target multimedia content can be determined based on the identification information of the target multimedia content.

[0323] The interactive operation information may include: the type of interactive operation, the account information of the interactive object that triggers the interactive operation, the comment content, and the time when the interactive object triggers the interactive operation.

[0324] Step S2208: The server sorts the interactive operation information of at least one interactive object according to a preset rule to determine an interactive operation information list;

[0325] In some embodiments, the preset rule may be: sorting according to the early or late interaction time corresponding to the interactive objects.

[0326] Step S2209: The server determines the initial page content;

[0327] In some embodiments, the server may determine the initial page content based on the basic information of the target multimedia content and the interactive operation information list corresponding to the target multimedia content.

[0328] Step S2210: The server sends the initial page content to the client;

[0329] Step S2211: The client determines an interactive account number of at least one interactive object associated with the target multimedia content;

[0330] In the embodiment of the present application, the interactive account number of at least one interactive object that performs an interactive operation on the target multimedia content can be determined based on the interactive operation information list in the page content information;

[0331] Step S2212: The client determines the initial virtual image acquisition request;

[0332] In the embodiment of the present application, an initial virtual image acquisition request is determined based on an interactive account number of at least one interactive object;

[0333] The initial virtual image acquisition request may be an assembled request virtual image download link package;

[0334] Step S2213: The client sends an initial virtual image acquisition request to the server;

[0335] Step S2214: The server performs identity verification;

[0336] Step S2215: The server determines whether the identity is legitimate; if so, execute step S2216; if not, execute step S221

[0337] Step S2216: The server obtains a corresponding initial virtual image download link;

[0338] In the embodiment of the present application, according to the interactive account number of at least one interactive object, a corresponding virtual image download link is obtained;

[0339] Step S2217: The server sends the initial virtual image to the client;

[0340] In the embodiment of the present application, an initial virtual image is determined according to the obtained virtual image download link corresponding to at least one interactive object;

[0341] The initial avatar may be a download link back package of the assembled requested avatar;

[0342] Step S2218: The client downloads the initial avatars in batches according to the download links of the initial avatars;

[0343] In the embodiment of the present application, virtual images are downloaded in batches according to the virtual image download link in the reply packet;

[0344] Step S2219: The client determines whether the download is successful; if so, execute step S2222; if not, execute step S2221;

[0345] Step S2220: The client displays the successfully downloaded virtual image in the interactive area of ​​the target multimedia content;

[0346] Step S2221: The client displays a preset virtual image in the interactive area of ​​the target multimedia content.

[0347] Regarding the interactive information in the unviewed state displayed on the multimedia content display page, an embodiment of the present application is a flowchart for determining the interactive information in the unviewed state as shown in FIG23 . The specific steps are as follows:

[0348] Step S2301: The target object clicks on the target multimedia content;

[0349] Step S2302: The client determines a content acquisition request based on the identification information of the target multimedia content;

[0350] Step S2303: The client sends a content acquisition request to the server;

[0351] Step S2304: The server verifies the data in the content acquisition request;

[0352] Step S2305: The server determines whether the data in the content acquisition request is legal; if so, it executes step 2307; if not, it executes step S2306;

[0353] Step S2306: The client displays a notification indicating that the publication has failed.

[0354] It should be noted that steps S2301 to S2306 are the same as steps S2201 to S2206 in FIG. 22 .

[0355] Step S2307: The server sorts the interaction times of the interactive objects associated with the target multimedia content;

[0356] Step S2308: Determine whether the interaction time is greater than the reference marking time; if so, execute step S2309; if not, execute step S2311;

[0357] Step S2309: Determine the filtered interactive operation information;

[0358] Step S2310: sorting the interactive operation information corresponding to each interactive object;

[0359] In some embodiments, the interaction time may be arranged from largest to smallest.

[0360] In the embodiment of the present application, an interactive operation information list may be determined based on the arranged interactive operation information;

[0361] In some embodiments, the interactive operation information list may further include: interactive information in a viewed state.

[0362] In the embodiment of the present application, in the interactive operation information list, the sorting order of the filtered interactive operation information can be placed before the sorting order of the interactive operation information corresponding to the interactive information in the viewed state.

[0363] Step S2311: Determine the newly added page content;

[0364] In the embodiment of the present application, the newly added page content carries: a confirmed list of interactive operation information.

[0365] Step S2312: The server sends the newly added page content to the client;

[0366] Step S2313: Determine the interactive information corresponding to the unviewed state.

[0367] In practice, the client sends a request to the server for obtaining a new virtual image based on the received new page content, and displays the multimedia content display page based on the new virtual image returned by the server. The principle of the method can be seen in steps S2211 to S2220 in Figure 22, and this application will not repeat it here.

[0368] For interactive operations with target objects, the present application embodiment provides a flowchart of updating a multimedia content display page according to newly added interactive operation information as shown in FIG24 . The specific steps are as follows:

[0369] Step S2401: Click on the virtual image;

[0370] Step S2402: triggering an interactive operation;

[0371] Among them, the interactive operation in the embodiment of the present application may include at least one of the following: a like operation and a comment operation.

[0372] Step S2403: assemble a reply request packet;

[0373] In an embodiment of the present application, the reply request package includes: interactive operation information corresponding to the interactive operation, for example, like operation information corresponding to the like operation, and comment operation information corresponding to the comment operation.

[0374] Step S2404: The client sends a reply request packet to the server;

[0375] Step S2405: The server performs a response compliance check;

[0376] In the embodiment of the present application, the compliance check may be to check whether the target object has the authority to trigger the interactive operation;

[0377] Step S2406: The server determines whether the application complies with the regulations; if so, step S2407 is executed; if not, step S2411 is executed;

[0378] Step S2407: The server updates the interactive operation information;

[0379] In some embodiments, the newly added interactive operation information may be inserted into the interactive operation information list.

[0380] Wherein, updating the interactive operation information includes: updating the order of each interactive operation information group in the interactive operation information list, and the data in the interactive operation information group.

[0381] Step S2408: The server assembles the request response data;

[0382] In the embodiment of the present application, the request reply data includes: an updated interactive operation information list.

[0383] Step S2409: The server sends a request response packet to the client.

[0384] Step S2410: The client updates the multimedia content display page.

[0385] In some embodiments, after receiving the request reply data, the client may only obtain the updated interactive operation information list and update the multimedia content display page according to the updated interactive operation information list.

[0386] Step S2411: Publishing failure reminder.

[0387] For the convenience of description, the above parts are divided into modules according to their functions. Of course, when implementing this application, the functions of each module can be implemented in the same or multiple software or hardware.

[0388] Those skilled in the art will appreciate that various aspects of the present application can be implemented as systems, methods, or program products. Therefore, various aspects of the present application can be specifically implemented in the following forms: a complete hardware implementation, a complete software implementation (including firmware, microcode, etc.), or an implementation that combines hardware and software aspects, which may be collectively referred to herein as a "circuit," "module," or "system."

[0389] Regarding the device in the above embodiment, the specific execution method of each module has been described in detail in the embodiment of the method, and will not be elaborated here.

[0390] Based on the same inventive concept, an embodiment of the present application provides a page processing device, the principle of which is similar to the method of the above embodiment. Therefore, the implementation of the device can refer to the implementation of the above method, and the repeated parts will not be repeated.

[0391] As shown in FIG. 25 , an embodiment of the present application provides a page processing device 2500 , which includes a presentation module 2501 and an interaction module 2502 .

[0392] Presentation module 2501, for generating and displaying a multimedia content display page, including a display area and an interactive area for the multimedia content in response to a triggering operation of a target object on the multimedia content;

[0393] The interactive module 2502 is used to present, in the interactive area, interactive information of at least one interactive object that performs interactive operations on the multimedia content; the interactive information of each interactive object includes: a virtual image of the interactive object, and interactive content generated by the interactive object performing interactive operations on the multimedia content, wherein the interactive content of the interactive object is displayed within a preset range around the virtual image of the interactive object.

[0394] 26 , the electronic device 260 may include at least a processor 261 and a memory 262. The memory 262 stores program code, which, when executed by the processor 261, causes the processor 261 to execute the steps executed by the client in the page processing method in the above-described embodiment of the present application.

[0395] As shown in FIG. 27 , an embodiment of the present application provides a page processing device 2700 , which includes a receiving module 2701 , a sending module 2702 , and a determining module 2703 .

[0396] Receiving module 2701 is used to receive a content acquisition request sent by a client and determine the initial page content of the multimedia content display page; wherein the content acquisition request is sent by the client when it detects a trigger operation of a target object on the multimedia content;

[0397] A sending module 2702 is configured to send the initial page content to the client;

[0398] The determination module 2703 is used to receive the initial virtual image acquisition request returned by the client, determine the corresponding initial virtual image, and send it to the client, so that the client generates and displays a multimedia content display page based on the initial virtual image and combined with the initial page content, and the multimedia content display page includes: a display area and an interactive area for the multimedia content, in which interactive information of at least one interactive object that performs interactive operations on the multimedia content is presented; the interactive information of each interactive object includes: the virtual image of the interactive object, and the interactive content generated by the interactive object performing interactive operations on the multimedia content, wherein the interactive content of the interactive object is displayed within a preset range around the virtual image of the interactive object.

[0399] The electronic device 280 according to this embodiment of the present application is described below with reference to Figure 28. The electronic device 280 in Figure 28 is merely an example and should not limit the functions and scope of use of the embodiment of the present application.

[0400] As shown in Figure 28 , electronic device 280 is a general electronic device. Components of electronic device 280 may include, but are not limited to, at least one processing unit 281 , at least one storage unit 282 , and a bus 283 connecting various system components (including storage unit 282 and processing unit 281 ).

[0401] Bus 283 represents one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, and a processor or local bus using any of a variety of bus architectures.

[0402] The storage unit 282 may include a readable medium in the form of a volatile memory, such as a random access memory (RAM) 2821 and / or a cache memory 2822 , and may further include a read-only memory (ROM) 2823 .

[0403] The storage unit 282 may also include a program / utility 2826 having a set (at least one) of program modules 2824, such program modules 2824 including but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which or some combination may include an implementation of a network environment.

[0404] The electronic device 280 can also communicate with one or more external devices 284 (e.g., a keyboard, pointing device, etc.), one or more devices that enable objects to interact with the electronic device 280, and / or any device that enables the electronic device 280 to communicate with one or more other electronic devices (e.g., a router, a modem, etc.). Such communication can occur via an input / output (I / O) interface 285. Furthermore, the electronic device 280 can communicate with one or more networks (e.g., a local area network (LAN), a wide area network (WAN), and / or a public network such as the Internet) via a network adapter 286. As shown, the network adapter 286 communicates with other modules of the electronic device 280 via a bus 283. It should be understood that, although not shown, other hardware and / or software modules can be used in conjunction with the electronic device 280, including but not limited to microcode, device drivers, redundant processors, external disk drive arrays, RAID systems, tape drives, and data backup storage systems.

[0405] Based on the same inventive concept as the above-mentioned method embodiments, various aspects of the page processing method provided in the present application can also be implemented in the form of a program product, which includes program code. When the program product is run on an electronic device, the program code is used to enable the electronic device to execute the steps executed by the server in the page processing method according to various exemplary embodiments of the present application described above in this specification.

[0406] The program product can adopt any combination of one or more readable media. The readable medium can be a readable signal medium or a readable storage medium. The readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination thereof. More specific examples of readable storage media (a non-exhaustive list) include: an electrical connection with one or more wires, a portable disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination thereof.

[0407] Although the embodiments of the present application have been described, those skilled in the art may make additional changes and modifications to these embodiments once they have learned the basic creative concept. Therefore, the appended claims are intended to be interpreted as including the embodiments and all changes and modifications that fall within the scope of this application.

[0408] Obviously, those skilled in the art may make various changes and modifications to this application without departing from the spirit and scope of this application. Thus, if these modifications and variations of this application fall within the scope of the claims of this application and their equivalents, this application is intended to include these modifications and variations.

Claims

1. A page processing method, wherein: The method comprises: In response to a trigger operation of the target object on the multimedia content, generating and displaying a multimedia content display page, wherein the multimedia content display page includes a display area and an interactive area of ​​the multimedia content; In the interactive area, interactive information of at least one interactive object that performs interactive operations on the multimedia content is presented; the interactive information of each interactive object includes: a virtual image of the interactive object, and interactive content generated by the interactive object performing interactive operations on the multimedia content, wherein the interactive content is displayed within a preset range around the virtual image of the interactive object.

2. The method of claim 1, wherein: In the multimedia content display page, a status label of the interactive information of the at least one interactive object is further presented; Then, in the multimedia content display page, the status label of the interactive information of the at least one interactive object is an unviewed state or a viewed state.

3. The method of claim 2, wherein: After presenting the interactive information of at least one interactive object that performs an interactive operation on the multimedia content, the method further includes: In response to the target object triggering the multimedia content again, in the multimedia content display page, the interactive information whose status tag was represented as unviewed when the target object last triggered the multimedia content is presented as viewed.

4. The method according to claim 2 or 3, wherein: If the status tag is in the viewed state, presenting the interactive information of at least one interactive object that performs an interactive operation on the multimedia content includes: In a preset viewed display area, the interactive information with a status label of viewed is displayed in a preset first arrangement manner; wherein the displayed interactive information of viewed status is arranged according to the interactive time when the interactive object corresponding to the interactive information performs the interactive operation.

5. The method according to claim 2 or 3, wherein: If the status tag is in an unviewed state, presenting interactive information of at least one interactive object that performs an interactive operation on the multimedia content includes: In a preset unviewed display area, the interactive information with a status label of unviewed is displayed in a preset second arrangement manner; wherein the displayed interactive information in the unviewed status is arranged according to the interactive time when the interactive object corresponding to the interactive information performs the interactive operation.

6. The method according to any one of claims 1 to 5, wherein: The interactive operation includes at least one of the following: A comment operation performed by the corresponding interactive object on the multimedia content; a like operation performed by the corresponding interactive object on the multimedia content; The interactive area of ​​the multimedia content is located within the periphery of the display area of ​​the multimedia content. The interactive information of at least one interactive object that performs an interactive operation on the multimedia content includes: In the interactive area of ​​the multimedia content, interactive information of at least one interactive object that performs an interactive operation on the multimedia content is presented.

7. The method of claim 6, wherein: The interactive operation includes at least one of the following: A comment operation performed by the corresponding interactive object on the interactive result of the multimedia content; A like operation performed by the corresponding interactive object on the interactive result of the multimedia content; Then the presenting of the interactive information of at least one interactive object that performs an interactive operation on the multimedia content includes: In a preset combination manner, the interactive information of each interactive object that performs an interactive operation on the multimedia content, and the interactive information of each interactive object that performs an interactive operation on the interactive result of the multimedia content, among the at least one interactive object, are presented.

8. The method according to claim 7, characterized in that: The interactive operation performed on the interactive result of the multimedia content includes: In the multimedia content display page, an interactive operation is triggered by target interactive information in the interactive information of the at least one interactive object.

9. The method according to any one of claims 6 to 8, wherein: After displaying the multimedia content display page, the method further includes: In response to a comment operation performed by the target object on the multimedia content, after the target object inputs associated information, a virtual image of the target object and interactive content corresponding to the target object are displayed; the interactive content includes account display information of an object related to the associated information.

10. The method according to any one of claims 1 to 9, wherein: The multimedia content display page includes the media content and interactive information of at least one interactive object that performs an interactive operation on the multimedia content; The multimedia content element Display page, including: Sending a content acquisition request to the server, wherein the content acquisition request includes: identification information corresponding to the multimedia content; receiving the initial page content returned by the server, wherein the initial page content includes: interactive operation information corresponding to at least one interactive object that performs an interactive operation on the multimedia content, wherein the interactive operation information includes: account information of the corresponding interactive object; Determining account information of the at least one interactive object based on the initial page content, and sending an initial virtual image acquisition request to the server based on the obtained at least one account information; Receive the initial virtual image returned by the server, and combine the initial page with the initial virtual image content, generating and displaying the multimedia content display page.

11. The method according to any one of claims 3 to 5, wherein: The interactive information in the multimedia content display page whose status tag is characterized as being in an unviewed state is determined according to the following method: Receive the newly added page content returned by the server, wherein the newly added page content includes: interactive operation information in an unviewed state, wherein the interactive operation information includes: account information of a corresponding interactive object; wherein the interactive operation information in an unviewed state is determined by filtering the interactive operation information corresponding to the at least one interactive object according to a reference mark time when the server receives the content acquisition request, wherein the reference mark time is: the time when the target object last triggered an operation on the multimedia content; Based on the newly added page content, determining the account information of the corresponding interactive object in the interactive operation information that is not viewed, and sending a request for obtaining a newly added virtual image to the server based on the determined account information; Receive the newly added virtual image returned by the server, and update the multimedia content display page according to the newly added virtual image and the newly added page content; wherein the updated multimedia content display page includes: interactive information that is not viewed.

12. The method of claim 11, wherein: The step of presenting the interactive information in which the status tag is characterized as an unviewed state when the target object last triggered the multimedia content as a viewed state includes: Sending a content acquisition request to the server again, wherein the content acquisition request carries identification information corresponding to the multimedia content; receiving target page content returned by the server, wherein the target page content includes: interactive operation information corresponding to the interactive information with a status label of viewed in the interactive information in the unviewed state when the target object last triggered the multimedia content; Based on the target page content, the updated multimedia content display page is updated again; wherein, in the multimedia content display page that is updated again, the interactive information presented as viewed includes: when the target object last triggered a viewing operation for the target multimedia content, the interactive information whose status tag was represented as not viewed.

13. A page processing method, wherein: The method comprises: Receive a content acquisition request sent by a client, and determine the initial page content of the multimedia content display page; wherein the content acquisition request is sent by the client when detecting a trigger operation of a target object on the multimedia content; Sending initial page content to the client; Receive the initial virtual image acquisition request returned by the client, determine the corresponding initial virtual image, and send it to the client, so that the client generates and displays the multimedia content display page according to the initial virtual image and the initial page content, and the multimedia content display page includes: the display area of ​​the multimedia content and an interactive area, in which interactive information of at least one interactive object that performs an interactive operation on the multimedia content is presented; the interactive information of each interactive object includes: a virtual image of the interactive object, and interactive content generated by the interactive object performing the interactive operation on the multimedia content, wherein the interactive content is displayed within a preset range around the virtual image of the interactive object.

14. The method of claim 13, wherein: The multimedia content display page includes interactive information whose status tag indicates that the interactive information is in an unviewed state; Then the interaction information in the unviewed state is determined according to the following method: Receive the content acquisition request sent by the client, and filter the interactive operation information corresponding to the at least one interactive object according to the reference marking time to determine the interactive operation information that is not viewed; wherein the reference marking time is: the time when the target object last triggered an operation on the multimedia content display page; the interactive operation information includes: the account information of the corresponding interactive object; Based on the interactive operation information in the unviewed state, sending newly added page content to the client; Receive a request for obtaining a newly added virtual image returned by the client, determine a corresponding newly added virtual image, and send it to the client, so that the client updates the multimedia content display page according to the newly added virtual image and the newly added page content; wherein the updated multimedia content display page includes: interactive information that has not been viewed.

15. A page processing device, wherein: include: A presentation module, configured to generate and present a multimedia content presentation page in response to a trigger operation of a target object on the multimedia content, wherein the multimedia content presentation page includes a presentation area and an interactive area for the multimedia content; an interactive module, for presenting, in the interactive area, interactive information of at least one interactive object that performs an interactive operation on the multimedia content; The interactive information of each interactive object includes: a virtual image of the interactive object, and interactive content generated by the interactive object performing an interactive operation on the multimedia content, wherein the interactive content is displayed within a surrounding range of the virtual image of the interactive object.

16. A page processing device, wherein: include: A receiving module, used to receive a content acquisition request sent by a client, and determine the initial page content of the multimedia content display page; wherein the content acquisition request is sent by the client when detecting a trigger operation of a target object on the multimedia content; A sending module, used for sending the initial page content to the client; The determination module is used to receive the initial virtual image acquisition request returned by the client, determine the corresponding initial virtual image, and send it to the client, so that the client generates and displays the multimedia content display page according to the initial virtual image and the initial page content, and the multimedia content display page includes: the multimedia A content display area and an interactive area, in which interactive information of at least one interactive object that performs interactive operations on the multimedia content is presented; the interactive information of each interactive object includes: a virtual image of the interactive object, and interactive content generated by the interactive object performing interactive operations on the multimedia content, wherein the interactive content is displayed within a preset range around the virtual image of the interactive object.

17. An electronic device, wherein: It includes a processor and a memory, wherein the memory stores program code, and when the program code is executed by the processor, the processor performs the steps of any method in claims 1-12, or the steps of any method in claims 13-14.

18. A computer-readable storage medium, wherein: It includes a computer program, which, when running on an electronic device, is used to enable the electronic device to execute the steps of any method in claims 1-12, or the steps of any method in claims 13-14.

19. A computer program product, wherein: It includes a computer program, which is stored in a computer-readable storage medium. The processor of the electronic device reads and executes the computer program from the computer-readable storage medium, so that the electronic device performs the steps of any method in claims 1-12, or the steps of any method in claims 13-14.

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