Method and system for supporting creation of advertising content

Abstract

According to one aspect of the present invention, the provided method for supporting the creation of advertisement content comprises the steps of: acquiring first information including information related to a brand, information related to a target audience, and information related to an advertisement target and second information related to an advertisement concept; and generating, on the basis of the first information and the second information, a prompt to be input into a generative artificial intelligence model, and using the prompt to generate a plurality of pieces of advertisement content in a format to be posted on an advertisement channel specified by a user.

Description

Method and system for supporting the creation of advertising content

[0001] The present invention relates to a method and system for supporting the creation of advertising content.

[0002] As digital marketing has emerged as a key driver of corporate and brand growth, a significant portion of corporate marketing activities are now focused on digital marketing.

[0003] Digital marketing is typically conducted across multiple advertising channels. Because each advertising channel requires different formats for advertising content and the optimal format for advertising content, creating and publishing advertising content that meets these formats for each advertising channel requires a significant amount of time, leading to lower advertising efficiency and performance.

[0004] Accordingly, the inventor(s) of the present invention propose a technology for obtaining first information including information about a brand, information about a target audience, and information about an advertisement target, and second information about an advertisement concept, generating a prompt to be input into a generative artificial intelligence model based on the first information and the second information, and generating a plurality of advertisement contents in a format to be posted on an advertisement channel specified by a user using the prompt.

[0005] <Prior Art Literature>

[0006] <Patent Document>

[0007] (Patent Document 0001) Korean Patent Publication No. 10-2436586 (August 22, 2022)

[0008] The purpose of the present invention is to solve all of the problems of the above-mentioned prior art.

[0009] In addition, the present invention has another purpose of obtaining first information including information about a brand, information about a target audience, and information about an advertisement target, and second information about a concept of an advertisement, generating a prompt to be input into a generative artificial intelligence model based on the first information and the second information, and generating a plurality of advertisement contents in a format to be posted on an advertisement channel specified by a user using the prompt.

[0010] In addition, the present invention has another purpose of reducing resources invested in digital marketing and maximizing its efficiency by supporting the creation of multiple advertising contents and their posting on advertising channels.

[0011] A representative configuration of the present invention to achieve the above purpose is as follows.

[0012] According to one aspect of the present invention, a method is provided, comprising the steps of obtaining first information including information about a brand, information about a target audience, and information about an advertisement target, and second information about a concept of an advertisement, and generating a prompt to be input into a generative artificial intelligence model based on the first information and the second information, and generating a plurality of advertisement contents in a format to be posted on an advertisement channel specified by a user using the prompt.

[0013] According to another aspect of the present invention, a system is provided, including an information acquisition unit that acquires first information including information about a brand, information about a target audience, and information about an advertisement target, and second information about a concept of an advertisement, and an advertisement content management unit that generates a prompt to be input into a generative artificial intelligence model based on the first information and the second information, and causes a plurality of advertisement contents in a format to be posted on an advertisement channel specified by a user to be generated using the prompt.

[0014] In addition, a non-transitory computer-readable recording medium recording another method for implementing the present invention, another system, and a computer program for executing the method are further provided.

[0015] According to the present invention, first information including information about a brand, information about a target audience, and information about an advertisement target, and second information about an advertisement concept are acquired, and a prompt to be input into a generative artificial intelligence model is generated based on the first information and the second information, and a plurality of advertisement contents in a format to be posted on an advertisement channel specified by a user are generated using the prompt.

[0016] In addition, according to the present invention, by supporting the creation of multiple advertising contents and their posting on advertising channels, it is possible to reduce resources invested in digital marketing and maximize its efficiency.

[0017] FIG. 1 is a diagram schematically illustrating the configuration of an entire system for supporting the creation of advertising content according to one embodiment of the present invention.

[0018] FIG. 2 is a drawing detailing the internal configuration of an advertising support system according to one embodiment of the present invention.

[0019] FIGS. 3 to 11 are drawings exemplarily showing a process for generating advertising content according to one embodiment of the present invention.

[0020] <Explanation of symbols>

[0021] 100: Communications network

[0022] 200: Advertising-supported system

[0023] 210: Information Acquisition Department

[0024] 220: Advertising Content Management Department

[0025] 230: Monitoring Department

[0026] 240: Communications Department

[0027] 250: Control Unit

[0028] 300: Device

[0029] The following detailed description of the present invention refers to the accompanying drawings, which illustrate specific embodiments in which the present invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the present invention. It should be understood that the various embodiments of the present invention, while different from each other, are not necessarily mutually exclusive. For example, specific shapes, structures, and characteristics described herein may be modified and implemented from one embodiment to another without departing from the spirit and scope of the present invention. Furthermore, it should be understood that the positions or arrangements of individual components within each embodiment may also be modified without departing from the spirit and scope of the present invention. Accordingly, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention is to be construed to encompass the scope of the claims and all equivalents thereof. Like reference numerals in the drawings represent the same or similar elements throughout the several aspects.

[0030] Hereinafter, various preferred embodiments of the present invention will be described in detail with reference to the attached drawings so that a person having ordinary skill in the art to which the present invention pertains can easily practice the present invention.

[0031] As used herein, "advertising content" refers to a general concept of digital information or individual information elements for advertising, including text, symbols, voice, sound, images, and video, accessible via a communications network. Such advertising content may include, for example, data such as text, images, video, audio, links (e.g., web links), or a combination of at least two of these data types. It may also refer to advertising campaigns, advertising creatives, and the like.

[0032] Composition of the entire system

[0033] FIG. 1 is a diagram schematically illustrating the configuration of an entire system for supporting the creation of advertising content according to one embodiment of the present invention.

[0034] As illustrated in FIG. 1, the entire system according to one embodiment of the present invention may include a communication network (100), an advertising support system (200), and a device (300).

[0035] First, the communication network (100) according to one embodiment of the present invention can be configured regardless of the communication mode such as wired communication or wireless communication, and can be configured with various communication networks such as a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN). Preferably, the communication network (100) referred to herein may be the well-known Internet or the World Wide Web (WWW). However, the communication network (100) is not necessarily limited thereto, and may include at least a portion of a well-known wired or wireless data communication network, a well-known telephone network, or a well-known wired or wireless television communication network.

[0036] For example, the communication network (100) may be a wireless data communication network that implements conventional communication methods such as WiFi communication, WiFi-Direct communication, Long Term Evolution (LTE) communication, 5G communication, Bluetooth communication (including Bluetooth Low Energy (BLE) communication), infrared communication, ultrasonic communication, etc., at least in part. As another example, the communication network (100) may be an optical communication network that implements conventional communication methods such as LiFi (Light Fidelity), etc., at least in part.

[0037] Next, an advertising support system (200) according to one embodiment of the present invention may perform a function of obtaining first information including information about a brand, information about a target audience, and information about an advertising target, and second information about a concept of an advertisement, generating a prompt to be input into a generative artificial intelligence model based on the first information and the second information, and generating a plurality of advertising contents in a format to be posted on an advertising channel specified by a user using the prompt.

[0038] The configuration and function of the advertising support system (200) according to the present invention will be described in detail below.

[0039] Next, a device (300) according to one embodiment of the present invention is a digital device that includes a function for communicating after connecting to an advertising support system (200), and any digital device that has a memory means, a microprocessor, and a computing capability, such as a smart phone, a tablet, a smart watch, a smart band, smart glasses, a desktop computer, a notebook computer, a workstation, a PDA, a web pad, a mobile phone, etc., can be adopted as the device (300) according to the present invention.

[0040] In particular, the device (300) may include an application (not shown) that supports a user to receive a service according to an embodiment of the present invention from the advertising support system (200). Such an application may be downloaded from the advertising support system (200) or an external application distribution server (not shown). Meanwhile, the characteristics of such an application may be generally similar to the information acquisition unit (210), advertising content management unit (220), monitoring unit (230), communication unit (240), and control unit (250) of the advertising support system (200), which will be described later. Here, at least a portion of the application may be replaced with a hardware device or firmware device that can perform functions substantially identical to or equivalent thereto, as necessary.

[0041] Composition of advertising support system

[0042] Below, the internal configuration and functions of each component of the advertising support system (200) that performs important functions for implementing the present invention will be examined.

[0043] FIG. 2 is a drawing showing in detail the internal configuration of an advertising support system (200) according to one embodiment of the present invention.

[0044] As illustrated in FIG. 2, an advertising support system (200) according to one embodiment of the present invention may be configured to include an information acquisition unit (210), an advertising content management unit (220), a monitoring unit (230), a communication unit (240), and a control unit (250). According to one embodiment of the present invention, at least some of the information acquisition unit (210), the advertising content management unit (220), the monitoring unit (230), the communication unit (240), and the control unit (250) may be program modules that communicate with an external system (not shown). These program modules may be included in the advertising support system (200) in the form of an operating system, an application program module, or other program modules, and may be physically stored in various known memory devices. In addition, these program modules may also be stored in a remote memory device capable of communicating with the advertising support system (200). Meanwhile, these program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform specific tasks or execute specific abstract data types, as described later in accordance with the present invention.

[0045] Meanwhile, although the advertisement support system (200) has been described as above, this description is exemplary, and it is obvious to those skilled in the art that at least some of the components or functions of the advertisement support system (200) may be realized within a device (300) or a server (not shown) or included within an external system (not shown) as needed.

[0046] First, the information acquisition unit (210) according to one embodiment of the present invention may perform a function of acquiring first information, including information about the brand, information about the target audience, and information about the advertising target. According to one embodiment of the present invention, this first information may refer to basic information regarding the creation of advertising content.

[0047] Specifically, referring to FIG. 3, information (310) about a brand according to one embodiment of the present invention may include information about a brand name, brand color, logo, font, etc. And, referring to FIG. 4, information (410) about a target layer according to one embodiment of the present invention may include information about a minimum / maximum age (or age group), gender, language of the advertising copy, advertising region, target layer attributes (411), etc.

[0048] In addition, referring to FIG. 5, information (510) regarding an advertisement target according to one embodiment of the present invention may include information regarding the name of the advertisement target, the address of a landing page regarding the advertisement target, an image of the advertisement target, etc. Meanwhile, according to one embodiment of the present invention, the advertisement target generally refers to a product (which may include a service, the same applies hereinafter), but is not limited thereto, and an event unrelated to a specific product or a company (or brand) itself may also correspond to the advertisement target.

[0049] An information acquisition unit (210) according to one embodiment of the present invention can acquire first information by generating first information based on the result of collecting data from a website regarding an advertisement target specified by a user.

[0050] For example, the information acquisition unit (210) according to one embodiment of the present invention may acquire the address (e.g., URL) of a website related to an advertisement target from the user's device (300). Then, the information acquisition unit (210) according to one embodiment of the present invention may perform crawling, scraping, etc. on the specified website or cause such operations to be performed by a data collection module (not shown), thereby collecting data and generating first information based on the collected data. According to one embodiment of the present invention, an artificial intelligence model may be utilized in generating at least a portion of the first information.

[0051] In addition, the information acquisition unit (210) according to one embodiment of the present invention can perform a function of acquiring second information regarding the concept of the advertisement.

[0052] FIG. 6 and FIG. 7 are diagrams exemplarily showing second information obtained according to one embodiment of the present invention.

[0053] Specifically, referring to FIG. 6, the second information according to one embodiment of the present invention may include information (610) regarding advertising copy, for example, information regarding the purpose, tone, style, instructions (611) of the advertising copy, etc.

[0054] And, referring to FIG. 7, the second information according to one embodiment of the present invention may include information (710) according to the type of advertising content (e.g., image (or image creative)), for example, information regarding background style, color, instructions (711), the extent of use (or whether to use) of a generative artificial intelligence model, etc. Here, according to one embodiment of the present invention, the type of advertising content may include, but is not limited to, images, videos, texts, combinations thereof, etc., and may be variously changed within a scope that can achieve the purpose of the present invention.

[0055] For example, the information acquisition unit (210) according to one embodiment of the present invention may acquire the address (e.g., URL) of a website related to an advertisement target from the user's device (300). Then, the information acquisition unit (210) according to one embodiment of the present invention may perform crawling, scraping, etc. on the specified website or cause such operations to be performed by a data collection module (not shown), thereby collecting data and generating second information based on the collected data. According to one embodiment of the present invention, an artificial intelligence model may be utilized in generating at least a portion of this second information.

[0056] As described above, the information acquisition unit (210) according to one embodiment of the present invention can acquire at least a portion of the first information and the second information by generating at least a portion of the first information and the second information based on the result of collecting data from a website regarding an advertisement target specified by the user, and can provide the same as default information to the user through the user's device (300). Furthermore, the advertisement support system (200) according to one embodiment of the present invention can provide an appropriate interface (see FIGS. 3 to 7) through the user's device (300) so that the user can directly modify at least a portion of the first information and the second information provided to the user.

[0057] Meanwhile, the types of first information and second information according to one embodiment of the present invention and the method of obtaining them are not limited to the above-described contents, and may be variously changed within the scope that can achieve the purpose of the present invention.

[0058] Next, the advertising content management unit (220) according to one embodiment of the present invention can generate a prompt to be input into the generative artificial intelligence model based on the first information and the second information acquired by the information acquisition unit (210) as described above. In addition, the advertising content management unit (220) according to one embodiment of the present invention can perform a function of generating a plurality of advertising contents in a format to be posted on an advertising channel specified by a user using the above prompt.

[0059] Specifically, the advertising content management unit (220) according to one embodiment of the present invention may generate a prompt to be input into the generative artificial intelligence model based on first information including information about the brand, information about the target audience, and information about the advertisement subject, and second information about the concept of the advertisement. If necessary, the advertising content management unit (220) according to one embodiment of the present invention may generate a prompt to be input into the generative artificial intelligence model further based on the type of advertisement content (e.g., image, video, text, etc.) specified by the user.

[0060] According to one embodiment of the present invention, the above generative artificial intelligence model may adopt various types of models such as ChatGPT, Stable Diffusion, and DALL-E as needed, and the result values ​​of prompts input to each of the multiple generative artificial intelligence models may be used to generate multiple advertising contents. It goes without saying that the prompts generated by the advertising content management unit (220) according to one embodiment of the present invention may vary depending on the model.

[0061] Figure 8 is a diagram exemplarily showing a process in which an advertising channel is specified by a user.

[0062] Referring to FIG. 8, an advertising channel (810) according to one embodiment of the present invention may include Meta, Google, etc., and each channel may be further subdivided into Meta Single Image, Meta Video Ads, Google Search, Google Display, Google Responsive Display, Google Responsive Search, TikTok Ads, etc., depending on the type or need of advertising content.

[0063] According to one embodiment of the present invention, the plurality of advertising contents generated as described above may follow a format for placement on an advertising channel specified by the user. The format of advertising contents required for placement on an advertising channel or optimized for that advertising channel may vary depending on the advertising channel. The advertising content management unit (220) according to one embodiment of the present invention can support the reduction of resources invested in digital marketing by ensuring that the plurality of advertising contents are generated in a format suitable for each advertising channel.

[0064] FIG. 9 is a drawing exemplarily showing a process for generating multiple advertising contents according to one embodiment of the present invention.

[0065] Referring to FIG. 9, according to one embodiment of the present invention, there may be multiple advertising channels (910) specified by the user, in which case the advertising content management unit (220) according to one embodiment of the present invention may generate multiple advertising contents (921, 922, and 923) for each advertising channel. That is, the advertising content management unit (220) according to one embodiment of the present invention may generate at least one advertising content for each advertising channel, and all advertising contents generated in this manner may follow the format required for the advertising channel on which the corresponding advertising contents will be posted. Meanwhile, the advertising contents generated in this manner may be in a descriptive format (921 and 922) or a preview format (923), but are not limited thereto.

[0066] In addition, the advertising content management unit (220) according to one embodiment of the present invention may, in the process of generating advertising content, provide the user with a predetermined template or intermediate content (e.g., layout of advertising content, image samples to be used in generating advertising content, video samples, etc.) and allow the user to select at least some of them. The advertising content management unit (220) according to one embodiment of the present invention may allow such user selection to be reflected in the generation of advertising content. Furthermore, the advertising content management unit (220) according to one embodiment of the present invention may provide the user with an editing tool that allows the user to edit the image sample or video sample.

[0067] For example, referring to FIG. 10, the advertising content management unit (220) according to one embodiment of the present invention may provide an image sample (1010) to a user when generating an advertising content of the image type. For another example, referring to FIG. 11, the advertising content management unit (220) according to one embodiment of the present invention may provide a video sample to a user when generating an advertising content of the video type.

[0068] Meanwhile, the advertising content management unit (220) according to one embodiment of the present invention can generate advertising copy included in a plurality of advertising contents, generate advertising images included in the plurality of advertising contents based on the advertising copy, and generate a plurality of advertising contents by combining the advertising copy and advertising images thus generated. By generating the advertising images after the advertising copy is generated in this manner, an advertising image suitable for the advertising copy can be generated, and ultimately, the completeness of the advertising contents combining them can be increased.

[0069] Meanwhile, the advertising content management unit (220) according to one embodiment of the present invention, in response to the final advertising content to be posted on an advertising channel being determined by the user for each advertising channel, can cause the final advertising content to be posted on all of a plurality of advertising channels based on the user's account information for each advertising channel.

[0070] Specifically, referring back to FIG. 9, the advertising content management unit (220) according to one embodiment of the present invention can display a plurality of advertising contents (921, 922, and 923) generated as described above on the user's device (300) and allow at least some of the advertising contents to be selected, thereby allowing the user to determine the final advertising contents to be posted on the advertising channel (910) for each advertising channel. Here, according to one embodiment of the present invention, determining the final advertising contents may mean receiving a posting request (930) of the final advertising contents from the user's device (300).

[0071] And, in response to the final advertisement content being determined for each advertisement channel, the advertisement content management unit (220) according to one embodiment of the present invention can cause the final advertisement content to be posted on all of the plurality of advertisement channels based on the user's advertisement channel-specific account information, i.e., the user's account information required to post the advertisement content on the advertisement channel.

[0072] For example, the advertising content management unit (220) according to one embodiment of the present invention can cause the final advertising content to be posted on all advertising channels (910) substantially simultaneously when a request (930) for posting final advertising content on all advertising channels (910) is received (e.g., clicked) by a user.

[0073] Next, the monitoring unit (230) according to one embodiment of the present invention can perform a function of monitoring the effectiveness of the final advertising content and providing the user with information regarding optimization of the final advertising content based on the results of the monitoring.

[0074] For example, the monitoring unit (230) according to one embodiment of the present invention can monitor the effectiveness of final advertising content by conducting A / B testing on the final advertising content published across multiple advertising channels. Based on the monitoring results, the monitoring unit can provide users with information regarding optimization of the final advertising content, enabling them to adjust their marketing strategies to increase Return on Advertising Spend (ROAS) or boost conversion rates or traffic.

[0075] Meanwhile, information regarding the concept of the advertisement (e.g., second information) may be stored separately from the first information, which includes information regarding the brand, information regarding the target audience, and information regarding the advertisement target. Furthermore, as described above, the advertisement content management unit (220) according to one embodiment of the present invention may generate multiple advertisement contents based on the first information and the information regarding the concept of the advertisement. Here, the first information may be copyable so that it can be combined with third information regarding the concept of the advertisement, which is at least partially different from the second information regarding the concept of the advertisement.

[0076] That is, the first information can be combined with the second information (information regarding the advertisement concept) to form the basis for generating multiple advertising contents. Furthermore, the first information can be combined with third information (information regarding the advertisement concept) that differs from at least some of the second information to form the basis for generating multiple advertising contents. To this end, the first information can be stored in a reproducible format. This allows the first information, once acquired, to be freely and easily combined with various advertising concepts, thereby reducing the resources invested in digital marketing.

[0077] Similarly, the second piece of information regarding the advertising concept may be copied to be combined with fourth information, which differs in some respects from the first piece of information but is of the same type as the first piece of information. Here, the fact that the first piece of information and the fourth piece of information are of the same type may mean that, like the first piece of information, the fourth piece of information also includes information about the brand, information about the target audience, and information about the advertising target.

[0078] That is, the second information can be combined with the first information to form the basis for generating multiple advertising contents, and can also be combined with fourth information, which has at least some content different from the first information and is of the same type as the first information, to form the basis for generating multiple advertising contents. To this end, the second information can be stored in a reproducible format, thereby enabling the second information (information regarding the advertising concept) to be freely and easily combined with various brands, target audiences, and advertising targets once acquired, thereby reducing the resources invested in digital marketing.

[0079] Next, the communication unit (240) according to one embodiment of the present invention can perform a function that enables data transmission and reception from / to the information acquisition unit (210), the advertisement content management unit (220), and the monitoring unit (230).

[0080] Finally, the control unit (250) according to one embodiment of the present invention can perform a function of controlling the flow of data between the information acquisition unit (210), the advertisement content management unit (220), the monitoring unit (230), and the communication unit (240). That is, the control unit (250) according to one embodiment of the present invention can control the flow of data from / to the outside of the advertisement support system (200) or the flow of data between each component of the advertisement support system (200), thereby controlling the information acquisition unit (210), the advertisement content management unit (220), the monitoring unit (230), and the communication unit (240) to perform their own functions.

[0081] The embodiments of the present invention described above may be implemented in the form of program commands that can be executed through various computer components and recorded on a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, etc., either singly or in combination. The program commands recorded on the computer-readable recording medium may be specially designed and configured for the present invention or may be known and available to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, and hardware devices specifically configured to store and execute program commands, such as ROMs, RAMs, and flash memories. Examples of program commands include not only machine language codes generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter, etc. Hardware devices may be changed into one or more software modules to perform processing according to the present invention, and vice versa.

[0082] Although the present invention has been described above with specific details such as specific components and limited examples and drawings, these are provided only to help a more general understanding of the present invention, and the present invention is not limited to the above examples, and those with ordinary knowledge in the technical field to which the present invention pertains can make various modifications and changes based on this description.

[0083] Therefore, the idea of ​​the present invention should not be limited to the embodiments described above, and not only the scope of the patent claims described below but also all scopes equivalent to or equivalently modified from the scope of the patent claims are considered to fall within the scope of the idea of ​​the present invention.

Claims

1. As a method to support the creation of advertising content, A step of acquiring first information including information about the brand, information about the target audience, and information about the advertising target, and second information about the concept of the advertisement, and A step of generating a prompt to be input into a generative artificial intelligence model based on the first information and the second information, and generating a plurality of advertising contents in a format to be posted on an advertising channel specified by a user using the prompt. method.

2. In paragraph 1, In the above acquisition step, at least a part of the first information and the second information is acquired by generating at least a part of the first information and the second information based on the result of collecting data from a website regarding the advertising target specified by the user. method.

3. In paragraph 1, The above advertising channels are multiple, In the above generation step, the plurality of advertising contents are generated for each advertising channel. method.

4. In paragraph 3, In response to the final advertising content to be displayed on the advertising channel being determined by the user for each advertising channel, the method further includes a step of causing the final advertising content to be displayed on all of the advertising channels based on the user's account information for each advertising channel. method.

5. In paragraph 4, Further comprising a step of monitoring the effectiveness of the final advertising content and providing the user with information on optimization of the final advertising content based on the results of the monitoring. method.

6. In paragraph 1, In the above generating step, advertising copy included in the plurality of advertising contents is generated, advertising images included in the plurality of advertising contents are generated based on the advertising copy, and the plurality of advertising contents are generated by combining the advertising copy and the advertising images. method.

7. In paragraph 1, The first information is copyable so that it can be combined with third information about the concept of the advertisement, which is at least partially different from the second information. method.

8. In paragraph 1, The second information is capable of being copied so as to be combined with fourth information, which is at least partially different from the first information and whose type is identical to the first information. method.

9. A non-transitory computer-readable recording medium recording a computer program for executing the method according to paragraph 1.

10. As a system to support the creation of advertising content, An information acquisition unit that acquires first information including information about the brand, information about the target audience, and information about the advertising target, and second information about the concept of the advertisement, and An advertising content management unit that generates a prompt to be input into a generative artificial intelligence model based on the first information and the second information, and generates a plurality of advertising contents in a format to be posted on an advertising channel specified by a user using the prompt. System.

11. In paragraph 10, The above information acquisition unit acquires at least a portion of the first information and the second information by generating at least a portion of the first information and the second information based on the result of collecting data from a website regarding the advertisement target specified by the user. System.

12. In paragraph 10, The above advertising channels are multiple, The above advertising content management unit is configured to generate the plurality of advertising contents for each advertising channel. System.

13. In paragraph 12, The above advertising content management unit, in response to the final advertising content to be posted on the advertising channel being determined by the user for each advertising channel, causes the final advertising content to be posted on all of the advertising channels based on the user's account information for each advertising channel. System.

14. In paragraph 13, Further comprising a monitoring unit that monitors the effectiveness of the final advertising content and provides the user with information on optimization of the final advertising content based on the results of the monitoring. System.

15. In paragraph 10, The above advertising content management unit generates advertising copy included in the plurality of advertising contents, generates advertising images included in the plurality of advertising contents based on the advertising copy, and generates the plurality of advertising contents by combining the advertising copy and the advertising images. System.

16. In paragraph 10, The first information is copyable so that it can be combined with third information about the concept of the advertisement, which is at least partially different from the second information. System.

17. In paragraph 10, The second information is capable of being copied so as to be combined with fourth information, which is at least partially different from the first information and whose type is identical to the first information. System.

Images