Method and system for operating influencer commerce platform based on package review image

Abstract

An embodiment of the present disclosure provides a method for operating an influencer commerce platform based on a package review image. This method comprises the steps of: providing, to a user terminal communicatively connected to a server, a package review image that includes review information about a plurality of review target products and is registered in the server by a terminal to which a review image registration authority is granted; receiving, from the user terminal, a purchase request for at least one product among products included in the package review image; and granting a reward to a registration terminal of the package review image if the purchase of a product has been completed according to the purchase request, wherein, when a review target product included in the package review image is purchased through the platform, it is determined to grant the review image registration authority to the user terminal in which a product marketing contract in the platform is automatically made.

Description

Method and system for operating an influencer commerce platform based on package review videos.

[0001] The present invention relates to a method and system for operating an influencer commerce platform based on a package review video, and more particularly, to a method and system for granting a reward to a terminal that uploaded a package review video when a product is purchased based on a package review video containing review information on a plurality of review target products.

[0002] Today's consumer spending habits are markedly different from those of the past. Unlike traditional consumers who viewed and purchased products offline, today's consumers prefer and are accustomed to purchasing various products online using devices like computers and smartphones.

[0003] In this regard, consumers, while browsing magazines, blogs, or YouTube videos on their internet-connected desktop or mobile devices, search for a product name and purchase it when they find one they like. Examples include the name of a bag a famous actress carried at the airport or the names of baby products featured on entertainment programs rising to the top of portal sites' real-time search rankings. However, users must open a separate webpage to search for the product name, manufacturer, and retailer, making it difficult to find the product without first knowing the specific details.

[0004] Additionally, these days, marketing is being done by providing products or advertising fees to influencers to advertise and promote products.

[0005] However, the hassle of having to negotiate separate contracts with influencers presents. Besides celebrities, influencers are often difficult to verify and are often fake. Even if you wanted to offer influencers rewards based on sales volume instead of advertising fees, calculating sales generated through those influencers presents a challenge.

[0006] Accordingly, there is a need for technology that can provide a place to purchase the product in the product review and provide rewards based on sales without a separate contract.

[0007] The present disclosure is intended to solve the problems of the prior art described above, and provides a method and system for granting a reward to a terminal that uploaded a package review video when a product is purchased based on a package review video containing review information on a plurality of review target products.

[0008] The technical problems to be solved by the present invention are not limited to the technical problems described above, and other technical problems of the present invention can be derived from the following description.

[0009] As a technical means for solving the above-described technical problem, an embodiment according to a first aspect of the present disclosure provides a method for operating an influencer commerce platform based on a package review video. The method includes the steps of providing a package review video registered in the server by a terminal that includes review information on a plurality of review target products and is granted review video registration authority to a user terminal that is communicatively connected to the server, the step of receiving a purchase request for at least one product included in the package review video from the user terminal, and the step of granting a reward to the registered terminal of the package review video when a product purchase is completed in accordance with the purchase request, and it is determined that the review video registration authority is granted to the user terminal with which a product marketing contract is automatically concluded within the platform by purchasing a product included in the review target product within the package review video through the platform.

[0010] In addition, an embodiment according to a second aspect of the present disclosure provides a device for operating an influencer commerce platform based on a package review video. The device includes a communication module, at least one processor, and a memory electrically connected to the processor and storing at least one code executed by the processor, wherein the memory stores a code that, when executed through the processor, causes the processor to provide a package review video registered on the server by a terminal granted review video registration authority and including review information on a plurality of review target products to a user terminal communicatively connected to the communication module, and receive a purchase request for at least one product included in the package review video from the user terminal, and, when a purchase of a product is completed in accordance with the purchase request, grant a reward to the terminal that registered the package review video, and determines that the review video registration authority is granted to the user terminal with which a product marketing contract is automatically concluded within the platform by purchasing a review target product included in the package review video through the platform.

[0011] According to the present invention, accuracy can be improved by diagnosing dementia by considering both genetic data and brain image data.

[0012] In addition, according to the present invention, the convenience of examination can be increased by diagnosing dementia based on genetic data and brain image data.

[0013] The effects of the present invention are not limited to the effects described above, and include all effects understood from the following description.

[0014] FIG. 1 is a diagram illustrating an influencer commerce platform operating device based on a package review video according to one embodiment of the present invention and a user terminal and a registration terminal connected to the same.

[0015] Figure 2 is a drawing illustrating a detailed configuration of the influencer commerce platform operating device illustrated in Figure 1.

[0016] Figure 3 is a diagram illustrating an example of a package review interface for purchasing a product through a package review video.

[0017] Figures 4 to 6 are drawings showing examples of package review videos.

[0018] Figure 7 is a diagram illustrating an implementation example of an influencer commerce platform operating system.

[0019] Figure 8 is a flowchart illustrating the sequence of an influencer commerce platform operation method according to another embodiment of the present invention.

[0020] Hereinafter, the present disclosure will be described in detail with reference to the attached drawings. However, the present disclosure may be implemented in various different forms and is not limited to the embodiments described herein. In addition, the attached drawings are only intended to facilitate understanding of the embodiments disclosed in the present specification, and the technical concepts disclosed in the present specification are not limited by the attached drawings. All terms, including technical and scientific terms, used herein should be interpreted as having meanings generally understood by a person of ordinary skill in the technical field to which the present disclosure pertains. Terms defined in the dictionary should be interpreted as having additional meanings consistent with the relevant technical literature and the contents of the present disclosure, and shall not be interpreted in an extremely ideal or restrictive sense unless otherwise defined.

[0021] In order to clearly explain the present disclosure in the drawings, parts irrelevant to the description have been omitted, and the size, shape, and appearance of each component shown in the drawings may be modified in various ways. Identical / similar parts throughout the specification are given identical / similar drawing reference numerals.

[0022] The suffixes "module" and "part" used in the following description for components are assigned or used interchangeably solely for the convenience of writing the specification, and do not in themselves have distinct meanings or roles. In addition, when describing the embodiments disclosed in this specification, if a detailed description of a related known technology is judged to obscure the gist of the embodiments disclosed in this specification, the detailed description thereof has been omitted.

[0023] Throughout the specification, when a part is said to be "connected (connected, in contact with, or coupled)" to another part, this includes not only cases where it is "directly connected (connected, in contact with, or coupled)" but also cases where it is "indirectly connected (connected, in contact with, or coupled)" with another member in between. Furthermore, when a part is said to "include (have or provide)" a certain component, this does not mean that it excludes other components, but rather that it may "include (have or provide)" other components, unless otherwise specifically stated.

[0024] As used herein, ordinal terms such as "first," "second," etc., are used solely to distinguish one component from another and do not limit the order or relationship of the components. For example, the first component of the present disclosure may be referred to as the "second component," and similarly, the second component may also be referred to as the "first component." As used herein, singular forms should be construed to include plural forms, unless explicitly stated otherwise.

[0025] FIG. 1 is a diagram illustrating an influencer commerce platform operating device based on a package review video according to one embodiment of the present invention and a user terminal and a registration terminal connected to the same.

[0026] Referring to FIG. 1, the influencer commerce platform operating system based on a package review video is a device for operating a package review video-based influencer commerce platform (hereinafter referred to as the 'influencer commerce platform operating device') that can be connected to a user terminal (200) and a registered terminal (300) through a preset network.

[0027] The influencer commerce platform operating device (100) may be implemented in the form of a server, computing device, or various smart devices, and may operate in a cloud computing service model such as SaaS (Software as a Service), PaaS (Platform as a Service), or IaaS (Infrastructure as a Service). In addition, the web real-time communication-based email phone service provision system (100) may be constructed in the form of a private cloud, public cloud, or hybrid cloud system, but the scope of the present invention is not limited thereto.

[0028] The influencer commerce platform operating device (100) provides a package review video registered on a server by a terminal that includes review information on multiple review target products and is granted review video registration authority to a user terminal.

[0029] The influencer commerce platform operating device (100) receives a purchase request for at least one product among the products included in the package review video from a user terminal.

[0030] The influencer commerce platform operating device (100) grants a reward to the registered terminal of the package review video when the purchase of the product is completed according to the purchase request.

[0031] The influencer commerce platform operating device (100) determines that the review video registration authority is granted to a user terminal for which a product marketing contract is automatically concluded within the platform by purchasing the product being reviewed within the package review video through the platform.

[0032] The user terminal (200) can receive a package review interface from the influencer commerce platform operating device (100) and transmit a product purchase request and a new package review video to the influencer commerce platform operating device (100).

[0033] The user terminal (200) can be a registered terminal (300) that receives a reward by transmitting a new package review video.

[0034] The registered terminal (300) can transmit a package review video to the influencer commerce platform operating device (100) and receive a reward from the influencer commerce platform operating device (100).

[0035] The user terminal (200) and the registration terminal (300) may refer to any type of handheld-based wireless communication device such as a notebook, desktop, laptop, wireless communication device with portability and mobility, or a smartphone, tablet PC, etc. equipped with a web browser.

[0036] Figure 2 is a drawing illustrating a detailed configuration of the influencer commerce platform operating device illustrated in Figure 1.

[0037] Referring to FIG. 2, the influencer commerce platform operating device (100) may include a communication module (110), a processor (120), and a memory (130).

[0038] The communication module (110) may include a device including hardware and software necessary to transmit and receive signals such as control signals or data signals through wired or wireless connections with other network devices.

[0039] The communication module (110) can transmit a package review interface to a user terminal and receive a purchase request signal and a new package review video from the user terminal.

[0040] Additionally, the communication module (110) can receive a package review video to a registered terminal and provide a reward to the registered terminal.

[0041] The processor (120) may include various types of devices that control and process data. The processor (120) may refer to a data processing device built into hardware that has a physically structured circuit to perform functions expressed in code or instructions included in a program.

[0042] In one example, the processor (120) may be implemented in the form of a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, an application-specific integrated circuit (ASIC), a field programmable gate array (FPGA), etc., but the scope of the present invention is not limited thereto.

[0043] The processor (120) performs operations according to the code stored in the memory (130).

[0044] The memory (130) can store at least one of information and data input to the communication module (110), information and data required for functions performed by the processor (120), and data generated according to the execution of the processor (120).

[0045] Memory (130) should be interpreted as a general term for a non-volatile storage device that maintains stored information even when no power is supplied, and a volatile storage device that requires power to maintain stored information. Memory (130) may include magnetic storage media or flash storage media in addition to a volatile storage device that requires power to maintain stored information, but the scope of the present invention is not limited thereto.

[0046] The memory (130) is electrically connected to the processor (120) and stores at least one code to be executed by the processor (120). The memory (130) stores code that, when executed by the processor (120), causes the processor (120) to perform the following functions and procedures.

[0047] In the memory (130), a code is stored that causes a user terminal connected to a communication network to provide a package review video registered on a server by a terminal that includes review information on a plurality of review target products and is granted review video registration authority.

[0048] For example, the memory (130) may store code that causes a package review interface to be provided to a user terminal. Here, the package review interface includes information on each product included in the package review video and a segmented review video, and the segmented review video may be a review video in the form of a segmented review video in which the package review video is divided according to the time period in which each product appears in the package review video.

[0049] The memory (130) stores code that triggers a purchase request from a user terminal for at least one product included in a package review video. For example, the purchase request may be generated by the user terminal clicking on a scene in which the product appears in the package review video, or by clicking on a link provided within the package review interface.

[0050] The memory (130) may store code that, when receiving a selection signal for a package review video or segmented review video from a user terminal, causes a purchase page for a product corresponding to the selection signal to be provided. For example, when the user terminal transmits a selection signal for a package review video or pencil review video containing a pencil, the influencer commerce platform operating device (100) may transmit a purchase page for the corresponding pencil to the user terminal based on the code stored in the memory (130).

[0051] Memory (130) stores code that triggers a reward to be granted to a registered terminal for a package review video when a product purchase is completed in response to a purchase request. For example, memory (130) may store code that triggers a reward determination. Here, the reward may be determined based on at least one of the following: number of clicks, total sales, total sales amount, sales volume relative to number of clicks, and repurchase rate.

[0052] The memory (130) stores code that causes the user terminal, upon purchasing a product subject to review included in a package review video through the platform, to be automatically granted review video registration authority for a product marketing contract within the platform. For example, the review video registration authority may be the authority to upload a review video for a purchased product, sell the product based on the uploaded review video, and receive rewards based on the product's sales.

[0053] The memory (130) may store code that causes the user terminal to receive a new package review video generated for a product purchased through a package review video. Here, the new package review video may be a review video newly generated by the user terminal based on the product purchased through the package review video. The products included in each of the new package review video and the package review video may be the same, but may also differ depending on the product purchased by the user terminal.

[0054] The memory (130) may store a code that receives a checklist of products included in a new package review video and, based on the new package review video and the checklist, causes a new package review video to be registered by matching the products included in the new package review video.

[0055] Here, the checklist may be a list of products selected by the user terminal to upload a new package review video among the products included in the new package review video. For example, if a new package review video for a skin, b lotion, c eye cream, and d cream is received from the user terminal and a skin, b lotion, c eye cream, and d cream are included in the checklist, the influencer commerce platform may register a new package review video for each of the products a skin, b lotion, c eye cream, and d cream based on the code stored in the memory (130).

[0056] The memory (130) may store code that analyzes a new package review video to determine the review categories included in the new package review video and causes review categories not included in the new package review video to be provided to the user terminal. Here, the review categories may include at least one of a design review, a function review, a price review, a usage review, an ingredient review, and a review comparing the product to a competing product.

[0057] For example, if the review category analysis result of a new package review video includes design reviews, function reviews, price reviews, and ingredient reviews, the influencer commerce platform operating device can transmit a signal to the user terminal recommending the creation of a review video for usage reviews and reviews comparing competing products based on the code stored in the memory (130).

[0058] The memory (130) may store code that causes a learning data set to be generated, including images for each of performance review, design review, function review, usage review, ingredient review, and review compared to competitive products, based on voice, text, and images that can be extracted from the review images, and labeling results for each review image.

[0059] The memory (130) may store a code that causes an artificial intelligence model trained to output a review category included in a review image or a review category not included in a review image based on a labeling result for an input review image based on a learning data set.

[0060] In the memory (130), when a specific review video is input, a code may be stored that provides a review category not included in the specific review video to a user terminal based on an artificial intelligence model trained to output a review category included in the review video or a review category not included in the review video, thereby causing a recommendation for video production for a review category not included in the specific review video.

[0061] A code may be stored in the memory (130) to analyze a new package review video, and to provide information on at least one of the first product and the second product to a user terminal so as to perform a review of at least one product among a first product that appears in the new package review video but is not reviewed in the new package review video and a second product that has a certain degree of similarity to the products reviewed in the new package review video.

[0062] For example, if a new package review video is analyzed and shows that skin, lotion, eye cream, and cream are featured, but only skin, lotion, and cream are reviewed, the influencer commerce platform operating device may transmit a signal to the user terminal recommending the creation of a review video for eye cream based on the code stored in the memory (130). In this case, the eye cream may be a product purchased within the influencer commerce platform.

[0063] As another example, if a new package review video is analyzed and it appears that skin, lotion, eye cream, and cream are featured, and reviews are conducted on skin, lotion, eye cream, and cream, then based on the code stored in the memory (130), the influencer commerce platform operating device (100) may transmit a signal to the user terminal recommending cosmetics of a similar category to the products or other skins of a similar formulation to the skin and recommending the creation of a review video for the products. Here, the products recommended by the influencer commerce platform operating device may be products that are sold within the influencer commerce platform but have not been purchased by the user terminal, or may be products that the user terminal has already purchased.

[0064] The memory (130) may store a code that causes a learning data set to be created, including a review video of packaged products based on voice, text, and images that can be extracted from the review video, and a labeling result of the products appearing in the video.

[0065] The memory (130) may store a code that causes an artificial intelligence model trained to output unreviewed products based on the labeling results for input review images based on a learning data set.

[0066] In the memory (130), when a review video for a specific package product is input, a code may be stored that provides information about products that appear in the review video but are not reviewed to a user terminal based on an artificial intelligence model trained to output products that are not reviewed in the video, thereby causing a recommendation to produce a video for the unreviewed product.

[0067] The memory (130) may store a code that causes the user terminal to recommend products of the same category as at least one product included in the new package review video based on at least one of gender, age, reward, interest, and location. For example, if the new package review video is about tops and bottoms and the user is a 23-year-old female college student in Hongdae, the influencer commerce platform operating device (100) may recommend shoes to the user terminal based on the code stored in the memory (130). However, this is not limited thereto, and the user terminal may also recommend tops with a similar design to the tops included in the new package review video.

[0068] Memory (130) may store code that enables verification of subscriber inflow and purchase occurrence for each new package review video. Accordingly, advertising cost bubbles can be eliminated based on advertising expenditures based on sales contribution. From the seller's perspective, influencer-specific rewards can be differentiated. Even novice influencers can generate immediate income. Competition among influencers for review quality can lead to high-quality reviews. Furthermore, consumers can increase product reliability through more detailed video reviews. Here, an influencer may refer to a person or device authorized to upload at least one of a package review video and a new package review video and receive rewards.

[0069] For example, the memory (130) may store code that provides the number of views and purchase rate of a new package review video, provides the number of views and purchase rate for segmented videos corresponding to each product included in the new package review video, and provides information on the most viewed time zone within the new package review video.

[0070] In the memory (130), when information on a new product having the same category as the products included in a new package review video created by the user terminal is registered, a code that causes the user terminal to provide information on the new product so as to create a package review video of the new product can be stored.

[0071] For example, when a user terminal uploads a new package review video for tops, bottoms, and shoes, and the user terminal purchases a bag, the influencer commerce platform operating device can provide information about the bag to the user terminal so that a review video about the bag can be created in the new package review video based on the code stored in the memory (130).

[0072] Figure 3 is a diagram illustrating an example of a package review interface for purchasing a product through a package review video.

[0073] Referring to FIG. 3, the package review interface may include at least one of a package review video (310), a segmented review video, product information (320), and a purchase page provision button (330).

[0074] The package review video (310) may be a review video of multiple products received from a user terminal.

[0075] The segmented review video may be a video that is divided into segments by the time slot of each product by analyzing the package review video (310) received from the user terminal. Although not illustrated in the drawing, the segmented review video may be provided at the bottom of the package review video (310), and may also be provided so that the product information (320) and the segmented review video correspond to each other at the top of the area where product information (320) for each product is provided. For example, a segmented review video for the A mask pack may be provided at the top of the area where product information (320) for the A mask pack is provided, and a segmented review video for the B toner pad may be provided at the top of the area where product information (320) for the B toner pad is provided.

[0076] Product information (320) may be information about each product included in the package review video. For example, information about at least one of functions, directions for use, manufacturing date, ingredients, and design may be included.

[0077] A purchase page provision button (330) may be provided at the bottom of the package review video (310). The purchase page provision button (330) may provide a purchase page for the corresponding product upon clicking. However, this is not limited thereto, and when the package review video (310) is playing, clicking the package review video (310) may provide a purchase page for the product currently being described.

[0078] Figures 4 to 6 are drawings showing examples of interfaces in which package review videos are provided.

[0079] Referring to FIG. 4, a package review video (410) can be generated according to the user's selection.

[0080] The user terminal can combine fashion and travel into a single package to create a package review video (410). For example, a package travel product, top, bottom, and bag can be created as a single package review video (410). However, this is not limited to this; review videos for each package travel product, top, bottom, and bag can also be created and combined into a single package review video (410).

[0081] Referring to FIG. 5, the user terminal can create a package review video (510) by combining travel, accommodation, restaurants, and rental cars into a single package. For example, a travel package review video (510) can be created by combining a yacht tour, Jeju Aewol accommodation, a Jungmun grilled cutlassfish restaurant, and a Jeju rental car into a single package. However, the present invention is not limited thereto, and review videos can be created for each of the yacht tour, Jeju Aewol accommodation, Jungmun grilled cutlassfish restaurant, and Jeju rental car, and the review videos can be combined to create a single package review video (510).

[0082] Referring to FIG. 6, the user terminal can create a vehicle package review video (610) by combining a used car and a new car into a single package. For example, a vehicle package review video (610) can be created by combining a used car, a Mercedes-Benz GLC 220d, and a new car, a Mercedes-Benz GLC 220d, into a single package. However, the present invention is not limited thereto, and review videos can be created for each of the used car and the new car, and the review videos can be combined to create a single package review video (610).

[0083] Referring to Figures 4 to 6, the user terminal can create a package review video by combining home appliances, furniture, interior design, props, and real estate. Furthermore, the user terminal can create a package review video by combining hair, skincare, color, fashion, models, and studios, and can create a package review video by combining automobiles, auto parts, leisure, and freelance markets. Furthermore, the user terminal can create a package review video by combining restaurants, travel, lodging, business, games, and entertainment.

[0084] An interface providing a package review video (410, 510, 610) may have the package review video (410) positioned at the top and a product list (420, 520, 620) provided below the package review video (410, 510, 610). The product list (410, 510, 610) may include information about a product photo, product name, and product price.

[0085] In this way, the user terminal can generate a package review video by combining products from various categories according to the user's selection.

[0086] Figure 7 is a diagram illustrating an implementation example of an influencer commerce platform operating system.

[0087] Referring to FIG. 7, the influencer commerce platform operating device can receive the first package review video (710) from the registration terminal and register the package review videos (710) for the first to third products.

[0088] The user terminal can purchase (720) at least one product included in the package review video (710) based on the package review video (710).

[0089] The influencer commerce platform operating device may receive a new package review video (730) for a fourth product that is different from the first and second products and the third product included in the package review video (710) purchased by the user from the user terminal, and upload the new package review video (730) to the platform. Here, the new package review video (730) may be a package review video (730) newly created by partially modifying the products included in the package review video (710). However, the present invention is not limited thereto, and the new package review video (730) may be a package review video (730) created by a new user purchasing and reviewing products included in the package review video (710).

[0090] For example, a package review video (710) may include products 1 through 3, and a user may purchase all of products 1 through 3 to create a new package review video (740) for products 1 through 3.

[0091] As another example, a package review video (710) may include products 1 through 3, and a user may purchase products 1 and 3, and purchase products 4 to generate new package review videos (740) for products 1, 3, and 4.

[0092] As another example, a package review video (710) may include products 1 through 3, and a user may purchase all of products 1 through 3 and additionally purchase a fourth product to generate a new package review video (740) for products 1 through 4.

[0093] Figure 8 is a flowchart illustrating the sequence of an influencer commerce platform operation method according to another embodiment of the present invention.

[0094] The influencer commerce platform operation method described below can be performed by the influencer commerce platform operation device described above with reference to FIGS. 1 to 7. Therefore, the description of the embodiments of the present disclosure described above with reference to FIGS. 1 to 7 can be equally applied to the embodiments described below, and any overlapping descriptions with the above description will be omitted. The steps described below do not necessarily have to be performed in order, and the order of the steps can be set in various ways, and the steps can even be performed substantially simultaneously.

[0095] Referring to FIG. 8, the influencer commerce platform operation method includes a package review video provision step (S100), a purchase request reception step for one or more products (S200), and a reward provision step to a registered terminal (S300), and may further include a new package review video reception step (S400).

[0096] The package review video providing step (S100) is a step of providing a package review video registered on a server by a terminal that includes review information on multiple review target products and is authorized to register review videos to a user terminal connected to a communication network. For example, the package review video providing step (S100) may include a step of providing a package review interface to the user terminal. Here, the package review interface may include information on each product included in the package review video and a segmented review video, and the segmented review video may be a form in which the package review video is divided into segments according to the appearance time of each product in the package review video.

[0097] Step S200 of receiving a purchase request for one or more products is a step of receiving a purchase request for at least one product included in a package review video from a user terminal. Step S200 of receiving a purchase request for one or more products may include a step of providing a purchase page for a product corresponding to a selection signal when a selection signal for a package review video or segmented review video is received from the user terminal.

[0098] The method of operating an influencer commerce platform may further include a step of granting review video registration authority to a user terminal for which a product marketing contract is automatically concluded within the platform by purchasing the product being reviewed within the package review video through the platform.

[0099] The step of granting a reward to a registered terminal (S300) is a step of granting a reward to a registered terminal of a package review video when a product purchase is completed according to a purchase request.

[0100] The new package review video reception step (S400) may be a step of receiving a new package review video created for a product purchased through a package review video from a user terminal.

[0101] The new package review video reception step (S400) may include a step of receiving a checklist of products included in the new package review video, and registering a new package review video by matching the products included in the new package review video based on the new package review video and the checklist.

[0102] The new package review video reception step (S400) may include a step of analyzing the new package review video to determine the review categories included in the new package review video, and providing review categories not included in the new package review video to the user terminal. Here, the review categories may include at least one of a design review, a function review, a price review, a usage review, an ingredient review, and a review comparing the product to a competing product.

[0103] The new package review video reception step (S400) may include a step of analyzing the new package review video and providing information on at least one of the first product and the second product to the user terminal so that a review is performed on at least one of the first product that appears in the new package review video but is not reviewed in the new package review video and the second product that has a certain degree of similarity to the products reviewed in the new package review video.

[0104] The new package review video reception step (S400) may include a step of recommending a product having the same category as at least one product included in the new package review video to a user terminal based on at least one of gender, age, reward, interest, and location.

[0105] The new package review video reception step (S400) may include a step of providing the number of views and purchase rate of the new package review video, providing the number of views and purchase rate for segmented videos corresponding to each product included in the new package review video, and providing information on the most viewed time zone within the new package review video.

[0106] The influencer commerce platform operation method may further include a step of providing information on new products to a user terminal so that a package review video of a new product is produced using the user terminal when information on new products having the same category as products included in a new package review video created by the user terminal is registered.

[0107] Those skilled in the art will appreciate that the present disclosure can be easily modified into other specific forms based on the above description without changing the technical spirit or essential characteristics of the present disclosure. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. The scope of the present disclosure is indicated by the following claims, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present disclosure. The scope of the present application is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present application.

[0108] The form for carrying out the invention is substantially the same as the best form for carrying out the invention.

[0109] The present invention can be applied to a technology for operating an influencer-based commerce platform, and thus has industrial applicability.

Claims

1. A method for operating an influencer commerce platform based on package review videos performed by a server, a) A step of providing a package review video registered in the server by a terminal that includes review information on multiple review target products and is granted review video registration authority to a user terminal connected to the server for communication; b) a step of receiving a purchase request for at least one product among the products included in the package review video from the user terminal; and c) Including a step of granting a reward to the registered terminal of the package review video when the purchase of the product is completed according to the purchase request above, A method for operating an influencer commerce platform based on a package review video, wherein the user terminal for which a product marketing contract is automatically concluded within the platform by purchasing the product subject to review included in the package review video through the platform is determined to be granted the right to register the review video.

2. In paragraph 1, Step a) above, Including a step of providing a package review interface to the user terminal, The above package review interface includes information on each product included in the above package review video and a segmented review video, A method for operating an influencer commerce platform based on a package review video, wherein the above-mentioned segmented review video is in the form of segmenting the above-mentioned package review video according to the time slot in which each product appears in the above-mentioned package review video.

3. In paragraph 2, Step b) above, A method for operating an influencer commerce platform based on a package review video, comprising the step of providing a purchase page for a product corresponding to the selection signal when a selection signal for the package review video or the segmented review video is received from the user terminal.

4. In paragraph 1, d) A method for operating an influencer commerce platform based on a package review video, further comprising a step of receiving a new package review video created for a product purchased through the package review video from the user terminal.

5. In paragraph 4, Step d) above, A method for operating an influencer commerce platform based on a package review video, comprising the steps of receiving a checklist of products included in the new package review video, and registering the new package review video by matching the products included in the new package review video based on the new package review video and the checklist.

6. In paragraph 4, Step d) above, d-1) a step of analyzing the new package review video to determine the review category included in the new package review video, comparing the preset review category with the review category included in the new package review video, and providing a signal to the user terminal to recommend generating a video related to a review category not included in the new package review video; and d-2) A step of analyzing the new package review video, extracting products that appear in the new package review video but are not reviewed in the new package review video, and providing a signal to the user terminal recommending that a review video for the unreviewed products be created, A method for operating an influencer commerce platform based on package review videos, wherein the above review categories include at least one of a design review, a function review, a price review, a usage review, an ingredient review, and a review comparing the product to a competing product.

7. In paragraph 6, Step d-1) above, A step of creating a learning data set including videos for each of performance review, design review, function review, usage review, ingredient review, and review comparing to competitive products, and labeling results for each review video based on voice, text, and images that can be extracted from the review video; A step of generating an artificial intelligence model trained to output a review category included in a review video or a review category not included in the review video based on the labeling results for the input review video based on the above learning data set; and A method for operating an influencer commerce platform based on a package review video, comprising the steps of inputting a specific review video, providing a review category not included in the specific review video to the user terminal based on the artificial intelligence model, and recommending video production for a review category not included in the specific review video.

8. In paragraph 6, Step d-2) above, A step of generating a learning data set including review videos of packaged products and labeling results of products appearing in the videos based on voice, text, and images that can be extracted from the review videos; A step of creating an artificial intelligence model trained to output unreviewed products based on the labeling results for the input review images based on the above learning data set; and A method for operating an influencer commerce platform based on package review videos, comprising the step of providing information on products that appear in the review video but are not reviewed to the user terminal based on the artificial intelligence model when a review video regarding a specific package product is input, thereby recommending the production of a video regarding the unreviewed product.

9. In paragraph 4, e) A method for operating an influencer commerce platform based on a package review video, further comprising a step of providing information on the new product to the user terminal so that the user terminal can produce a package review video of the new product when information on a new product having the same category as the products included in the new package review video generated by the user terminal is registered.

10. In paragraph 4, Step d) above, A method for operating an influencer commerce platform based on a package review video, comprising a step of recommending a product having the same category as at least one product included in the new package review video to the user terminal based on at least one of gender, age, reward, interest, and location.

11. In paragraph 4, Step d) above, A method for operating an influencer commerce platform based on a package review video, comprising the steps of providing the number of views and purchase rate of the new package review video, providing the number of views and purchase rate for segmented videos corresponding to each product included in the new package review video, and providing information on the most viewed time zone in the new package review video.

12. Communication module; at least one processor; and A memory electrically connected to the processor and storing at least one code to be executed by the processor, The above memory, when executed through the processor, causes the processor to: Provide a package review video registered in the server by a terminal that includes review information on multiple review target products and is authorized to register review videos to a user terminal that is connected to the communication module, receive a purchase request for at least one product included in the package review video from the user terminal, and store a code that causes a reward to be granted to the registered terminal of the package review video when a purchase of a product is completed in accordance with the purchase request. An influencer commerce platform operating device based on a package review video, wherein the review video registration authority is granted to the user terminal for which a product marketing contract is automatically concluded within the platform by purchasing the product being reviewed within the package review video through the platform.

13. In paragraph 11, The above memory causes the processor to: A device for operating an influencer commerce platform based on a package review video, which stores a code that causes a new package review video to be generated for a product purchased through the package review video from the user terminal.

14. In paragraph 12, The above memory causes the processor to: By analyzing the new package review video, the review category included in the new package review video is determined, and a signal is provided to the user terminal to recommend generating a video related to a review category not included in the new package review video by comparing the preset review category with the review category included in the new package review video. By analyzing the new package review video, extracting products that appear in the new package review video but are not reviewed in the new package review video, and providing a signal to the user terminal recommending that a review video be created for the unreviewed products, An influencer commerce platform operating device based on package review videos, wherein the above preset review categories include design reviews, function reviews, price reviews, usage reviews, ingredient reviews, and reviews comparing to competing products of the product being reviewed.

15. In paragraph 12, The above memory causes the processor to: A device for operating an influencer commerce platform based on a package review video, wherein when information of a new product having the same category as the products included in a new package review video generated by the user terminal is registered, a code is stored that causes the user terminal to produce a package review video of the new product and to provide information of the new product to the user terminal.

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