Livestreaming interaction method and apparatus, device, medium, and program product

Abstract

Embodiments of the present disclosure provide a livestreaming interaction method and apparatus, a device, a medium, and a program product. The method comprises: in response to a resource setting request for a target livestreaming room, generating an associated resource corresponding to the target livestreaming room; and in response to a sending request for the associated resource, sending to a target group obtaining guide information corresponding to the associated resource.

Description

Live interactive method, device, equipment, medium and program product

[0001] CROSS-REFERENCE TO RELATED APPLICATIONS

[0002] This application claims priority to the Chinese patent application filed on November 23, 2023, with application number 202311579291.X and invention name “Live interactive method, device, equipment, medium and program product”. The entire contents of that application are incorporated by reference into this application. Technical Field

[0003] The embodiments of the present disclosure relate to computer application technology, and in particular to a live interactive method, apparatus, device, medium, and program product. Background Art

[0004] Live streaming has become a popular way for users to interact with information due to its intuitive and real-time nature. With the development of computer technology, the interactive methods supported by live streaming are becoming increasingly diverse. Summary of the Invention

[0005] The embodiments of the present disclosure provide a live broadcast interaction method, apparatus, device, medium, and program product to further enable the interactive capabilities of the live broadcast room.

[0006] In a first aspect, an embodiment of the present disclosure provides a live broadcast interaction method, the method comprising:

[0007] In response to a resource setting request for a target live broadcast room, generating associated resources corresponding to the target live broadcast room, wherein the associated resources are set before the target live broadcast room starts broadcasting, and the associated resources are claimed during the live broadcast of the target live broadcast room;

[0008] In response to a sending request for the associated resource, the collection guidance information corresponding to the associated resource is sent to the target group, so that the collection end displays response information corresponding to the collection trigger operation when receiving the collection trigger operation for the collection guidance information.

[0009] In a second aspect, an embodiment of the present disclosure further provides a live interactive device, the device comprising:

[0010] An associated resource setting module, configured to generate associated resources corresponding to a target live broadcast room in response to a resource setting request for the target live broadcast room;

[0011] The guidance information sending module is configured to send the collection guidance information corresponding to the associated resource to a target group in response to a sending request for the associated resource.

[0012] In a third aspect, an embodiment of the present disclosure further provides an electronic device, the electronic device comprising:

[0013] one or more processors;

[0014] a storage device for storing one or more programs,

[0015] When the one or more programs are executed by the one or more processors, the one or more processors implement the live broadcast interaction method as described in any one of the embodiments of the present disclosure.

[0016] In a fourth aspect, an embodiment of the present disclosure further provides a storage medium comprising computer-executable instructions, which, when executed by a computer processor, are used to execute the live broadcast interaction method as described in any one of the embodiments of the present disclosure.

[0017] In a fifth aspect, an embodiment of the present disclosure further provides a computer program product, which includes a computer program, and when the computer program is executed by a processor, it implements the live broadcast interaction method as described in any one of the embodiments of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] The above and other features, advantages, and aspects of the various embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and that the originals and elements are not necessarily drawn to scale.

[0019] FIG1 is a flow chart of a live broadcast interaction method provided by an embodiment of the present disclosure;

[0020] FIG2 is a flow chart of a live broadcast interaction method provided by an embodiment of the present disclosure;

[0021] FIG3 is a schematic structural diagram of a live interactive device provided by an embodiment of the present disclosure;

[0022] FIG4 is a schematic structural diagram of an electronic device provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0023] The following describes embodiments of the present disclosure in more detail with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments described herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.

[0024] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0025] As used herein, the term "including" and its variations are open-ended, i.e., "including but not limited to." The term "based on" means "based, at least in part, on." The term "one embodiment" means "at least one embodiment," the term "another embodiment" means "at least one additional embodiment," and the term "some embodiments" means "at least some embodiments." Other terms are defined in the following description.

[0026] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0027] It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, they should be understood as "one or more".

[0028] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0029] It is understandable that before using the technical solutions disclosed in the various embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0030] In related technologies, interactive features in live broadcast rooms are mostly aimed at viewers. For the host, participation in the live broadcast mainly relies on voice communication during the live broadcast. The interactive methods that hosts can use during the live broadcast are relatively limited. The interactive features available in existing live broadcasts are often only for viewers who have entered the live broadcast room, limiting the scope of live broadcast interaction.

[0031] The technical solution of the disclosed embodiment supports flexible setting of the target live broadcast room's associated resources by generating associated resources corresponding to the target live broadcast room in response to a resource setting request for the target live broadcast room. Then, in response to a sending request for the associated resources, the corresponding collection guidance information of the associated resources is sent to the target group. The collection guidance information and the target group are used to achieve efficient sending of the associated resources, and realize the linkage between the collection of the associated resources and the target live broadcast room. This solves the technical problems of the limited interactive methods and interactive scope of live broadcasts in related technologies, and can increase the interactive methods of the target live broadcast room, broaden the interactive scope, and thus enrich the live broadcast effect of the target live broadcast room.

[0032] For example, in response to a user's active request, a prompt message is sent to the user to clearly inform the user that the operation requested will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the electronic device, application, server, storage medium, or other software or hardware that performs the operations of the disclosed technical solution based on the prompt message.

[0033] As an optional but non-limiting implementation, in response to receiving a user's active request, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. Furthermore, the pop-up window may also contain a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0034] It is understandable that the above notification and user authorization process are merely illustrative and do not limit the implementation of the present disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0035] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) must comply with the requirements of relevant laws, regulations and relevant provisions.

[0036] Figure 1 is a flow chart of a live broadcast interaction method provided by an embodiment of the present disclosure. The embodiment of the present disclosure is applicable to the situation of setting interactive resources in a live broadcast room. The method can be executed by a live broadcast interaction device, which can be implemented in the form of software and / or hardware. Optionally, it can be implemented by an electronic device, which can be a mobile terminal, a PC or a server, etc.

[0037] As shown in FIG1 , the method of this embodiment may specifically include:

[0038] S110 : In response to a resource setting request for a target live broadcast room, generate associated resources corresponding to the target live broadcast room.

[0039] The target live broadcast room can be understood as the live broadcast room for which associated resources are to be set. The resource setting request can be understood as a request for setting associated resources corresponding to the target live broadcast room. The associated resources can be resources for interacting with the target live broadcast room. Specifically, the associated resources can be resources set by the anchor to be given to viewers watching the target live broadcast room. Exemplarily, the associated resources can include at least one sub-resource.

[0040] In the embodiments of the present disclosure, there are multiple ways to generate the resource setting request, for example, it can be generated by triggering a preset function control, by inputting a preset voice command, or by inputting a preset action command (such as a hand movement or facial movement, etc.), etc.

[0041] Optionally, in response to a resource setting request for a target live broadcast room, associated resources corresponding to the target live broadcast room are generated, including: in response to a trigger operation of a resource setting entrance for the target live broadcast room, a resource setting interface is displayed; in response to an input operation on the resource setting interface, associated resources corresponding to the target live broadcast room are generated.

[0042] Among them, the resource setting entrance can be understood as a functional entrance for enabling the setting of associated resources for the target live broadcast room. Exemplarily, the resource setting entrance of the target live broadcast room can be displayed in a preset form at an associated position of the live broadcast room page of the target live broadcast room. Specifically, it can be displayed in the form of a hyperlink at the target position in the live broadcast room page of the target live broadcast room, such as at the top, bottom or side, etc.; it can also be displayed in the form of a control in a preset function module (such as an interactive module) in the live broadcast room page of the target live broadcast room; it can also be displayed in the live broadcast setting page of the target live broadcast room, wherein the live broadcast setting page is used to set the live broadcast information associated with the target live broadcast room, such as the associated resources of the target live broadcast room, the live broadcast time, and the live broadcast title, etc.

[0043] The resource setting interface can be understood as an operating interface for setting detailed information corresponding to associated resources. For example, the resource setting interface may include at least resource content setting information and quantity setting information. Accordingly, in response to inputting resource content information and quantity information on the resource setting interface, associated resources corresponding to the target live broadcast room may be generated based on the input resource content information and quantity information.

[0044] Optionally, displaying the resource setting interface may include: calling up an information display panel to display the live broadcast setting information, displaying the resource setting interface in a pop-up window, or jumping to a first page to display the resource setting interface, etc. Similarly, displaying the resource setting information may also include displaying the resource setting information in a manner such as calling up an information display panel, displaying a pop-up window, or jumping to a second page.

[0045] In an embodiment of the present disclosure, the associated resources are set before the target live broadcast room starts broadcasting or are set during the live broadcast of the target live broadcast room. Optionally, the generating of associated resources corresponding to the target live broadcast room in response to a resource setting request for the target live broadcast room includes: generating associated resources corresponding to the target live broadcast room in response to a resource setting request for the target live broadcast room before the start of broadcasting of the target live broadcast room. In other words, the setting time of the associated resources is earlier than the start of broadcasting of the target live broadcast room. The advantage of such a setting is that the associated resources can be set in advance, the setting operation can be completed before the start of broadcasting, the interaction of the live broadcast can be enabled, the live broadcast can be avoided from being interrupted, and the operation time during the live broadcast can be saved, thereby increasing the interactive methods of the target live broadcast room and enriching the live broadcast effect of the target live broadcast room without occupying the live broadcast time.

[0046] As an optional technical solution of the embodiment of the present disclosure, it is also possible to display candidate interactive items in response to an interactive trigger operation while the target live broadcast room is live broadcasting, wherein the interactive items include a pre-set resource setting control for setting associated resources; in response to a resource editing operation acting on the resource setting control, associated resources are generated based on the edited resource information. Using this technical solution, even during the live broadcast of the target live broadcast room, associated resources can be set to achieve interaction, thereby meeting the differentiated interactive needs of users.

[0047] Specifically, in response to a resource editing operation acting on the resource setting control, associated resources are generated based on the edited resource information, including: in response to a control trigger operation acting on the resource setting control, resource setting information is displayed, wherein the resource setting information includes at least content setting information and quantity setting information of the resource; in response to an edit trigger operation input based on the resource setting information, associated resources are generated based on the edited resource information.

[0048] S120 : In response to the sending request for the associated resource, sending the collection guidance information corresponding to the associated resource to the target group.

[0049] The collection guidance information can be understood as information for guiding the user on how to collect the associated resource, or information for displaying the collection method of the associated resource. The target group can be understood as a location for displaying the collection guidance information.

[0050] The method of the disclosed embodiments can be applied to a live broadcast application's host or management client. The target group can be a group corresponding to the live broadcast application, or a group corresponding to an application other than the live broadcast application. The group can be understood as a shared communication space formed by multiple live broadcast accounts. The other application can include an instant messaging application, etc.

[0051] Specifically, when the target group is an application other than the live broadcast application, the sending of the collection guidance information corresponding to the associated resource to the target group may include: displaying the application identifier of at least one application other than the live broadcast application corresponding to the associated resource; and in response to a selection trigger operation for the application identifier, sending the collection guidance information corresponding to the associated resource to the target application corresponding to the selected application identifier. By adopting this technical solution, by sending the associated resource to applications other than the live broadcast application, the sending range of the associated resource is expanded, cross-application interaction is achieved, and a bridge is provided for the interaction between the target live broadcast room and users of applications other than the live broadcast application.

[0052] Among them, there may be one or more applications other than the live broadcast application corresponding to the associated resource. The application identifier may be an identifier in the form of a pattern and / or text. Exemplarily, displaying the application identifiers of applications other than at least one live broadcast application corresponding to the associated resource may specifically include: determining at least one application other than the live broadcast application corresponding to the associated resource, and displaying the application identifiers of the other applications in order according to a preset sorting rule; or, determining at least one application other than the live broadcast application corresponding to the associated resource, and respectively determining the application type corresponding to each of the other applications, and displaying the application identifiers of the other applications other than the live broadcast application according to the application type.

[0053] Optionally, the collection guidance information corresponding to the associated resources is sent to other applications other than the live broadcast application corresponding to the selected application identifier, including: jumping to the application page of other applications other than the live broadcast application, wherein the application page displays at least one group identifier; in response to the identifier selection operation for the group identifier, determining the group corresponding to the selected group identifier as the target group, and sending the associated resources to the target group.

[0054] In the case where the target group is a group associated with the live broadcast account corresponding to the target live broadcast room, sending the collection guidance information corresponding to the associated resource to the target group may specifically include: displaying the group associated with the live broadcast account corresponding to the target live broadcast room; and in response to a selection trigger operation for the group, sending the collection guidance information corresponding to the associated resource to the selected group. This technical solution enables the group-specific transmission of the collection guidance information, expands the resource-oriented nature of the associated resources, and makes the interactive scope of the associated resources wider, providing more possibilities for interactive resources in the target live broadcast room.

[0055] Optionally, when there are multiple target groups, the display order of the multiple target groups can be associated with the operating permissions of the live broadcast account corresponding to the target live broadcast room in the target group and / or the activity of the target group. The operating permissions may include management permissions or comment permissions, etc. The activity is associated with at least one of the information such as the time of information release in the group, the number of information releases, and the number of live broadcast accounts in the group. In addition, the multiple groups can also be displayed according to information such as name, type, and the number of group members contained.

[0056] Specifically, sending the collection guidance information corresponding to the associated resource to the target group may include: generating the collection guidance information corresponding to the associated resource, and sending the collection guidance information to the target group.

[0057] Optionally, generating the collection guidance information corresponding to the associated resource includes: generating the collection guidance information corresponding to the associated resource based on a default information display format; or displaying a format identifier of a candidate information display format, and then, in response to a selection trigger operation for the format identifier, generating the collection guidance information corresponding to the associated resource based on the information display format corresponding to the selected format identifier. Specifically, the information display format includes one or a combination of multiple formats such as a link format, an image format, and a text format.

[0058] Exemplarily, the collection guidance information includes a live broadcast room link and / or a collection guidance picture, and the collection guidance picture includes the entrance logo of the target live broadcast room and / or a preset collection password corresponding to the associated resource. Among them, the live broadcast room link can be understood as information in the form of a link or hyperlink generated based on the access address of the target live broadcast room. The entrance logo can be understood as the live broadcast room address displayed in plain text or other forms. Exemplarily, the live broadcast room entrance representation can be a QR code that can be scanned and identified to enter the target live broadcast room, etc. The preset collection password can be information pre-set in the target live broadcast room to trigger the collection of the associated resource, for example, it can be a character string composed of multiple words and / or numbers, etc. By adopting the present technical solution, the target live broadcast room corresponding to the associated resource can be quickly located through the collection guidance information, so that the user can quickly and conveniently collect the associated resource.

[0059] The technical solution of the disclosed embodiment supports flexible setting of the target live broadcast room's associated resources by generating associated resources corresponding to the target live broadcast room in response to a resource setting request for the target live broadcast room. Then, in response to a sending request for the associated resources, the corresponding collection guidance information of the associated resources is sent to the target group. The collection guidance information and the target group are used to achieve efficient sending of the associated resources, and realize the linkage between the collection of the associated resources and the target live broadcast room. This solves the technical problems of the limited interactive methods and interactive scope of live broadcasts in related technologies, and can increase the interactive methods of the target live broadcast room, broaden the interactive scope, and thus enrich the live broadcast effect of the target live broadcast room.

[0060] FIG2 is a flow chart of another live interactive method provided by an embodiment of the present disclosure. The technical solution of this embodiment further refines the relationship between the collection of associated resources and the broadcast status of the target live broadcast room based on the above embodiment. For specific implementation methods, please refer to the description of this embodiment. Technical features that are the same or similar to those in the above embodiment will not be repeated here.

[0061] As shown in FIG2 , the method of the embodiment of the present disclosure may specifically include:

[0062] S210: In response to a resource setting request for a target live broadcast room, generate associated resources corresponding to the target live broadcast room.

[0063] S220. In response to a sending request for the associated resource, the collection guidance information corresponding to the associated resource is sent to the target group, so that the collection end displays the response information corresponding to the collection trigger operation when receiving the collection trigger operation for the collection guidance information.

[0064] The claim triggering operation can be understood as an operation that triggers the claiming process for the associated resource. As previously mentioned, the claim guidance information includes instructions for claiming the associated resource. Therefore, the claim triggering operation can be input based on the claim prompt provided in the claim guidance information.

[0065] As mentioned above, the collection guidance information may include at least one of the live broadcast room link, the entrance logo and the preset collection password corresponding to the associated resource of the target live broadcast room. Optionally, the collection trigger operation in response to the input based on the collection guidance information includes at least one of the following operations: responding to the link trigger operation acting on the live broadcast room link; responding to the password trigger operation of inputting the preset collection password in the target live broadcast room; responding to the identification trigger operation input for the entrance logo of the target live broadcast room in the collection guide picture, etc. Exemplarily, the link trigger operation acting on the live broadcast room link may be an operation of clicking on the live broadcast room link. The identification trigger operation input for the entrance logo of the target live broadcast room in the collection guide picture may be an operation of scanning and identifying the entrance logo. By adopting this technical solution, a variety of collection trigger operations can be provided, enriching the collection interaction mode, and increasing the flexibility and fun of the interaction.

[0066] In the embodiment of the present disclosure, the response information is determined based on the broadcast status of the target live broadcast room and the attributes of the associated resources. Among them, the attributes of the associated resources may include information for identifying whether the associated resources are valid and associated with the sub-resources in the associated resources. Exemplarily, the attributes of the associated resources may include the name of the associated resource and information such as the content and quantity of the sub-resources contained in the associated resource. By adopting this technical solution, the linkage between the collection of associated resources and the broadcast status of the target live broadcast room and the attributes of the associated resources can be achieved.

[0067] Optionally, the display of response information corresponding to the collection trigger operation includes: when the broadcast status of the target live broadcast room is live broadcast, displaying a resource collection control in the target live broadcast room; in response to a control trigger operation acting on the resource collection control, when the attributes of the associated resource meet preset conditions, updating the sub-resource corresponding to the associated resource to the target account, wherein the preset conditions at least include the existence of unclaimed sub-resources in the associated resources.

[0068] The resource collection control can be understood as a functional control for collecting the associated resources after being triggered. The resource collection control can be a virtual element displayed corresponding to the collection guidance information. Exemplarily, the resource collection control can be a picture-based control displayed in a pop-up window. Exemplarily, a picture-based resource collection control is displayed in a pop-up window in a preset display area of ​​the target live broadcast room. The preset display area can be an area located in the middle of the target live broadcast room.

[0069] Optionally, the display of resource collection controls in the target live broadcast room specifically includes: opening the live broadcast platform associated with the target live broadcast room, and displaying the live broadcast room guide information corresponding to the target live broadcast room in the application live broadcast page of the live broadcast application, and jumping to the target live broadcast room in response to the information trigger operation input based on the live broadcast room guide information. The application live broadcast page can be understood as the live broadcast page displayed when the live broadcast application is opened, that is, the first frame. The display logic of the application live broadcast page corresponding to different application users may be the same or different. There is no specific limitation on which application live broadcast page to display. It is understandable that the live broadcast pages displayed by different collection terminals when opening the live broadcast application may be the same or different. Even for the same collection terminal, the live broadcast pages displayed when opening the live broadcast application at different times may be the same or different.

[0070] The live broadcast room guidance information is used to guide the user to the target live broadcast room. For example, the live broadcast room guidance information can be prompt information for the next step of the acquisition operation, such as "Please search for XXX and enter XXX's live broadcast room", or it can be a live broadcast room link control. By triggering the live broadcast room link control, the user is automatically redirected to the target live broadcast room. Furthermore, the live broadcast room guidance information can also include live broadcast information about the target live broadcast room, such as one or more of the following information: live broadcast room cover information, live broadcast account information, and live broadcast theme information.

[0071] Exemplarily, the control triggering operation may be clicking, pressing, dragging, or sliding the resource claiming control. The preset condition may be understood as a condition for identifying whether an attribute of the associated resource is in a claimable state. Specifically, the preset condition may include at least the presence of unclaimed sub-resources within the associated resource.

[0072] If the attributes of the associated resource meet the preset conditions, the target account corresponding to the sub-resource corresponding to the associated resource can be obtained, and then the sub-resource can be updated to the target account. The target account can be understood as the account used to claim the associated resource.

[0073] Optionally, the display determines the response information corresponding to the trigger operation, including: when the broadcast status of the target live broadcast room is not yet broadcast, displaying the broadcast status prompt information corresponding to the target live broadcast room.

[0074] Among them, the broadcast status prompt information can be information that prompts the broadcast status of the target live broadcast room at the time when the trigger operation occurs, or information that prompts the broadcast time of the most recent broadcast of the target live broadcast room, etc.

[0075] Specifically, the "not yet broadcast" may include "to be broadcast" or "the live broadcast has ended". Optionally, when the broadcast status of the target live broadcast room is "not yet broadcast", if the effective time of the associated resource is earlier than the end time of the most recent live broadcast of the target live broadcast room, the broadcast status of the target live broadcast room is determined to be "the live broadcast has ended". If the effective time of the associated resource is later than the end time of the most recent live broadcast of the target live broadcast room, or if the effective time of the associated resource is the broadcast announcement time of the most recent live broadcast of the target live broadcast room or is later than the broadcast announcement time, the broadcast status of the target live broadcast room is determined to be "to be broadcast".

[0076] In an embodiment of the present disclosure, if all sub-resources in the associated resource have been claimed, the claim information of the resource may also be displayed. The claim information may include at least a partial identifier of the claiming end. The claim information may also include the associated claim time. The associated claim time may specifically include the total time from when the associated resource becomes effective to when all sub-resources are claimed, and / or the claim time of each claiming end, etc.

[0077] The technical solution of the embodiment of the present disclosure can respond to the collection trigger operation based on the collection guide information input, and execute different response strategies in different broadcast states of the target live broadcast room. When the target live broadcast room is broadcasting live, it can automatically jump to the target live broadcast room by triggering the collection guide information, and enter the target live broadcast room quickly and conveniently. Moreover, the sub-resources corresponding to the associated resources can be collected through the resource collection control to realize the interaction between the anchor and the viewer in the target live broadcast room. Furthermore, even when the target live broadcast room is about to be broadcast or the live broadcast has ended, the broadcast status prompt information corresponding to the target live broadcast room can be displayed so that the user can understand the collection result of the associated resources in a timely and intuitive manner.

[0078] On the basis of any optional technical solution of the embodiment of the present disclosure, optionally, after generating the associated resources corresponding to the target live broadcast room, it also includes: when it is detected that the interactive information in the target live broadcast room is the preset collection information corresponding to the associated resources and the attributes of the associated resources meet the preset conditions, the sub-resources in the associated resources are updated to the interactive account corresponding to the interactive information.

[0079] The interactive information can be understood as information sent within the target live broadcast room based on a preset interactive control. The preset interactive control can be understood as a pre-set functional control for interaction. For example, the preset interactive control can be a comment input control, in which case the interactive information can be a comment input based on the comment input control. For example, the preset claim information can be a preset claim password, such as a preset string of characters.

[0080] This technical solution is particularly suitable for users who have entered the target live broadcast room. They do not need to exit the live broadcast room to view the guidance information for receiving related resources. They can use the function of receiving the resources to be sent red envelopes by simply using the preset collection password. The operation is simple and convenient and has a wider range of applications.

[0081] It should be noted that the associated resources are collected during the live broadcast of the target live broadcast room. In other words, the effective time of the associated resources is the start time or other time after the start time. It is understandable that in order to ensure that the associated resources can take effect during the live broadcast and realize the interaction in the target live broadcast room, the effective time of the associated resources should not be later than the end time of the live broadcast of the target live broadcast room. Taking into account that the end time of the live broadcast may change and cannot be accurately known before the broadcast starts, a time difference threshold between the effective time of the associated resources and the start time can be set, for example, 5 minutes, 10 minutes or 15 minutes. Specifically, the start time can be used as the earliest effective time, and the sum of the start time and the time difference threshold can be used as the latest effective time. The effective time of the associated resources can be the earliest effective time, or the time between the earliest effective time and the latest effective time, or the latest effective time. Through the above technical features, it is possible to ensure that the associated resources take effect during the live broadcast, thereby ensuring the smooth progress of the live broadcast and interaction and improving the live broadcast effect.

[0082] Exemplarily, the broadcast status of the target live broadcast room may include waiting to be broadcast, being broadcast (i.e., live broadcast) and ended, etc. The attributes of the associated resources may specifically be characteristics associated with whether the associated resources can be collected. Exemplarily, the attributes may include validity, the number of sub-resources included, and the collection status of the sub-resources included (such as, collected or not collected, etc.). Among them, the validity can be determined based on the time interval in which the associated resources can be collected. Specifically, the time interval can be a pre-set duration, for example, 10 minutes or half an hour, etc., or it can be a preset effective time point and expiration time point, such as 13:00-13:30 on a certain day of a certain month of a certain year.

[0083] After receiving the collection trigger operation based on the collection guide information input, the broadcast status of the target live broadcast room can be determined first, and then, the response information corresponding to the collection trigger operation can be determined based on the broadcast status of the target live broadcast room and the attributes of the associated resources.

[0084] Among them, the response information can be understood as feedback information generated for the collection trigger operation. Exemplarily, the response information may at least include collection status information, specifically information indicating successful or failed collection. In the case of successful collection, detailed information of the sub-resources collected can also be displayed, such as name and quantity. In the case of failed collection, the reason for the failed collection and / or guidance information for successful collection can also be displayed. The display form of the response information can be a combination of one or more forms such as voice, text, and pictures, which are not specifically limited here.

[0085] The technical solution of the embodiment of the present disclosure realizes efficient sending of related resources through the collection guidance information and the target group by displaying the response information corresponding to the collection trigger operation when the collection end receives the collection trigger operation for the collection guidance information, and provides a collection method for related resources, so that the related resources can give full play to the role of interacting with the target live broadcast room, further enriching the way of interacting with the target live broadcast room.

[0086] FIG3 is a schematic diagram of the structure of a live interactive device provided by an embodiment of the present disclosure. As shown in FIG3 , the live interactive device includes an associated resource setting module 310 and a guidance information sending module 320 .

[0087] Among them, the associated resource setting module 310 is used to generate associated resources corresponding to the target live broadcast room in response to a resource setting request for the target live broadcast room; the guidance information sending module 320 is used to send the collection guidance information corresponding to the associated resources to the target group in response to a sending request for the associated resources.

[0088] The technical solution of the disclosed embodiment supports flexible setting of the target live broadcast room's associated resources by generating associated resources corresponding to the target live broadcast room in response to a resource setting request for the target live broadcast room. Then, in response to a sending request for the associated resources, the corresponding collection guidance information of the associated resources is sent to the target group. The collection guidance information and the target group are used to achieve efficient sending of the associated resources, and realize the linkage between the collection of the associated resources and the target live broadcast room. This solves the technical problems of the limited interactive methods and interactive scope of live broadcasts in related technologies, and can increase the interactive methods of the target live broadcast room, broaden the interactive scope, and thus enrich the live broadcast effect of the target live broadcast room.

[0089] On the basis of the above-mentioned optional technical solutions, optionally, the associated resource setting module 310 is used to: before the target live broadcast room starts broadcasting, in response to a resource setting request for the target live broadcast room, generate associated resources corresponding to the target live broadcast room.

[0090] Based on the above-mentioned optional technical solutions, optionally, the associated resource setting module 310 is used to: display a resource setting interface in response to a trigger operation on the resource setting entrance of the target live broadcast room; and generate associated resources corresponding to the target live broadcast room in response to an input operation on the resource setting interface.

[0091] On the basis of the above-mentioned optional technical solutions, optionally, the guidance information sending module 320 is specifically used to: in response to a sending request for the associated resources, send the collection guidance information corresponding to the associated resources to the target group, so that the collection end displays the response information corresponding to the collection trigger operation when receiving the collection trigger operation for the collection guidance information.

[0092] Based on the above-mentioned optional technical solutions, optionally, the response information is determined based on the broadcast status of the target live broadcast room and the attributes of the associated resources.

[0093] On the basis of the above-mentioned optional technical solutions, optionally, the associated resource setting module 310 is used to: when the broadcast status of the target live broadcast room is live broadcast, display the resource collection control in the target live broadcast room; in response to the control trigger operation acting on the resource collection control, when the attributes of the associated resource meet the preset conditions, update the sub-resource corresponding to the associated resource to the target account, wherein the preset conditions at least include the existence of unclaimed sub-resources in the associated resources.

[0094] Based on the above optional technical solutions, optionally, the associated resource setting module 310 is used to:

[0095] When the broadcast status of the target live broadcast room is not yet broadcast, the broadcast status prompt information corresponding to the target live broadcast room is displayed.

[0096] Based on the above-mentioned optional technical solutions, optionally, the target group includes a group associated with the live broadcast account corresponding to the target live broadcast room; when there are multiple target groups, the live broadcast account corresponding to the target live broadcast room is associated with the operating authority of the target group and / or the activity of the target group.

[0097] Based on the above-mentioned optional technical solutions, the live interactive device optionally further includes an interactive collection module. The interactive collection module is configured to, after generating the associated resources corresponding to the target live broadcast room, update the sub-resources in the associated resources to the interactive account corresponding to the interactive information if it is detected that the interactive information in the target live broadcast room is preset collection information corresponding to the associated resources and the attributes of the associated resources meet preset conditions.

[0098] The live broadcast interaction device provided in the embodiments of the present disclosure can execute the live broadcast interaction method provided in any embodiment of the present disclosure, and has the corresponding functional modules and beneficial effects of the execution method.

[0099] It is worth noting that the various units and modules included in the above-mentioned device are only divided according to functional logic, but are not limited to the above-mentioned division, as long as the corresponding functions can be achieved; in addition, the specific names of the functional units are only for the convenience of distinguishing each other, and are not used to limit the protection scope of the embodiments of the present disclosure.

[0100] FIG4 is a schematic diagram of the structure of an electronic device provided by an embodiment of the present disclosure. Referring to FIG4 , a schematic diagram of the structure of an electronic device (such as a terminal device or server in FIG4 ) 400 suitable for implementing an embodiment of the present disclosure is shown below. The terminal device in the embodiment of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. The electronic device shown in FIG4 is merely an example and should not impose any limitations on the functions and scope of use of the embodiments of the present disclosure.

[0101] As shown in FIG4 , the electronic device 400 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 401, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 402 or a program loaded from a storage device 408 into a random access memory (RAM) 403. Various programs and data required for the operation of the electronic device 400 are also stored in the RAM 403. The processing device 401, the ROM 402, and the RAM 403 are connected to each other via a bus 404. An edit / output (I / O) interface 405 is also connected to the bus 404.

[0102] Typically, the following devices may be connected to the I / O interface 405: an input device 406 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 407 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 408 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 409. The communication device 409 may allow the electronic device 400 to communicate with other devices wirelessly or by wire to exchange data. Although FIG4 shows the electronic device 400 with various devices, it should be understood that not all of the devices shown are required to be implemented or present. More or fewer devices may alternatively be implemented or present.

[0103] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes a program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 409, or installed from the storage device 408, or installed from the ROM 402. When the computer program is executed by the processing device 401, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.

[0104] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0105] The electronic device provided by the embodiment of the present disclosure and the live broadcast interaction method provided by the above embodiment belong to the same inventive concept. For technical details not fully described in this embodiment, please refer to the above embodiment, and this embodiment has the same beneficial effects as the above embodiment.

[0106] An embodiment of the present disclosure provides a computer storage medium on which a computer program is stored. When the program is executed by a processor, the live broadcast interaction method provided by the above embodiment is implemented.

[0107] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two. A computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or component, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium may be transmitted using any suitable medium, including but not limited to wires, optical cables, RF (radio frequency), etc., or any suitable combination thereof.

[0108] In some embodiments, the client and server can communicate using any currently known or later developed network protocol, such as HTTP (HyperText Transfer Protocol), and can be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or later developed network.

[0109] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0110] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: generates associated resources corresponding to the target live broadcast room in response to a resource setting request for the target live broadcast room; and sends the collection guidance information corresponding to the associated resources to the target group in response to a sending request for the associated resources.

[0111] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including, but not limited to, object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on the remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0112] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0113] The units involved in the embodiments described in this disclosure may be implemented in software or hardware. In some cases, the name of a unit does not limit the unit itself. For example, the first acquisition unit may also be described as a "unit for acquiring at least two Internet Protocol addresses."

[0114] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0115] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in conjunction with an instruction execution system, device or equipment. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium can include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0116] According to one or more embodiments of the present disclosure, [Example 1] provides a live broadcast interaction method, including: in response to a resource setting request for a target live broadcast room, generating associated resources corresponding to the target live broadcast room; in response to a sending request for the associated resources, sending collection guidance information corresponding to the associated resources to a target group.

[0117] According to one or more embodiments of the present disclosure, [Example 2] provides the method of Example 1, further comprising:

[0118] Optionally, in response to a resource setting request for a target live broadcast room, associated resources corresponding to the target live broadcast room are generated, including: in response to a trigger operation of a resource setting entrance for the target live broadcast room, a resource setting interface is displayed; in response to an input operation on the resource setting interface, associated resources corresponding to the target live broadcast room are generated.

[0119] According to one or more embodiments of the present disclosure, [Example Three] provides the method of Example One, further including: optionally, in response to a resource setting request for a target live broadcast room, generating associated resources corresponding to the target live broadcast room, including: in response to a trigger operation of a resource setting entrance for the target live broadcast room, displaying a resource setting interface; in response to an input operation on the resource setting interface, generating associated resources corresponding to the target live broadcast room.

[0120] According to one or more embodiments of the present disclosure, [Example 4] provides the method of Example 1, further including: optionally, in response to the sending request for the associated resource, sending the collection guidance information corresponding to the associated resource to the target group, including: in response to the sending request for the associated resource, sending the collection guidance information corresponding to the associated resource to the target group, so that when the collection end receives the collection trigger operation for the collection guidance information, it displays the response information corresponding to the collection trigger operation.

[0121] According to one or more embodiments of the present disclosure, [Example 5] provides the method of Example 1, further including: optionally, the response information is determined based on the broadcast status of the target live broadcast room and the attributes of the associated resources.

[0122] According to one or more embodiments of the present disclosure, [Example Six] provides the method of Example Five, further including: optionally, the display of response information corresponding to the collection trigger operation includes: when the broadcast status of the target live broadcast room is live broadcast, displaying a resource collection control in the target live broadcast room; in response to a control trigger operation acting on the resource collection control, when the attributes of the associated resource meet a preset condition, updating the sub-resource corresponding to the associated resource to the target account, wherein the preset condition at least includes the existence of unclaimed sub-resources in the associated resource.

[0123] According to one or more embodiments of the present disclosure, [Example 5] provides the method of Example 1, further including: optionally, the display determines the response information corresponding to the trigger operation, including: when the broadcast status of the target live broadcast room is not broadcast, displaying the broadcast status prompt information corresponding to the target live broadcast room.

[0124] According to one or more embodiments of the present disclosure, [Example 8] provides the method of Example 1, further including: optionally, the target group includes a group associated with the live broadcast account corresponding to the target live broadcast room; when there are multiple target groups, the live broadcast account corresponding to the target live broadcast room is associated with the operating authority of the target group and / or the activity of the target group.

[0125] According to one or more embodiments of the present disclosure, [Example Nine] provides the method of Example One, further including: optionally, after generating the associated resources corresponding to the target live broadcast room, it also includes: when it is detected that the interactive information in the target live broadcast room is the preset collection information corresponding to the associated resources and the attributes of the associated resources meet the preset conditions, the sub-resources in the associated resources are updated to the interactive account corresponding to the interactive information.

[0126] According to one or more embodiments of the present disclosure, [Example 10] provides a live broadcast interaction device, including: an associated resource setting module, used to generate associated resources corresponding to the target live broadcast room in response to a resource setting request for the target live broadcast room; a guidance information sending module, used to send collection guidance information corresponding to the associated resources to the target group in response to a sending request for the associated resources.

[0127] The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above-mentioned technical features, but also includes other technical solutions formed by any combination of the above-mentioned technical features or their equivalents without departing from the above-mentioned disclosed concepts. For example, a technical solution formed by replacing the above-mentioned features with (but not limited to) technical features with similar functions disclosed in this disclosure.

[0128] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details have been included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0129] Although the subject matter has been described in language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims

1. A live interactive method, comprising: In response to a resource setting request for a target live broadcast room, generating associated resources corresponding to the target live broadcast room; In response to the sending request for the associated resource, receiving guidance information corresponding to the associated resource is sent to a target group.

2. The live broadcast interaction method according to claim 1, wherein in response to a resource setting request for a target live broadcast room, generating associated resources corresponding to the target live broadcast room comprises: Before the target live broadcast room starts broadcasting, in response to a resource setting request for the target live broadcast room, associated resources corresponding to the target live broadcast room are generated.

3. The live broadcast interaction method according to claim 1, wherein in response to a resource setting request for a target live broadcast room, generating associated resources corresponding to the target live broadcast room comprises: In response to a trigger operation on a resource setting entry of a target live broadcast room, a resource setting interface is displayed; In response to an input operation on a resource setting interface, associated resources corresponding to the target live broadcast room are generated.

4. The live interactive method according to claim 1, wherein in response to the sending request for the associated resource, sending the collection guidance information corresponding to the associated resource to the target group comprises: In response to a sending request for the associated resource, the collection guidance information corresponding to the associated resource is sent to the target group, so that the collection end displays response information corresponding to the collection trigger operation when receiving the collection trigger operation for the collection guidance information.

5. The live broadcast interaction method according to claim 1 or 4, wherein the response information is determined based on the broadcast status of the target live broadcast room and the attributes of the associated resources.

6. The live interactive method according to claim 5, wherein the displaying of response information corresponding to the receiving trigger operation comprises: When the broadcasting status of the target live broadcast room is live broadcasting, displaying a resource collection control in the target live broadcast room; In response to a control trigger operation acting on the resource claim control, when the attribute of the associated resource meets a preset condition, the sub-resource corresponding to the associated resource is updated to the target account, wherein the preset condition at least includes the existence of unclaimed sub-resources in the associated resource.

7. The live interactive method according to claim 5, wherein the displaying of response information corresponding to the receiving trigger operation comprises: When the broadcast status of the target live broadcast room is not started, the broadcast status prompt information corresponding to the target live broadcast room is displayed.

8. The live broadcast interaction method according to claim 1, wherein the target group includes a group associated with the live broadcast account corresponding to the target live broadcast room; when there are multiple target groups, the operating permissions of the live broadcast account corresponding to the target live broadcast room in the target group and / or the activity of the target group are associated.

9. The live broadcast interaction method according to claim 1, wherein after generating the associated resources corresponding to the target live broadcast room, it also includes: When the interactive information in the target live broadcast room is the preset collection information corresponding to the associated resource and the attribute of the associated resource meets the preset conditions, the sub-resources in the associated resource are updated to the interactive account corresponding to the interactive information.

10. A live interactive device, comprising: An associated resource setting module, configured to generate associated resources corresponding to a target live broadcast room in response to a resource setting request for the target live broadcast room; The guidance information sending module is used to send the collection guidance information corresponding to the associated resource to the target group in response to the sending request for the associated resource.

11. An electronic device, comprising: one or more processors; a storage device for storing one or more programs, When the one or more programs are executed by the one or more processors, the one or more processors implement the live broadcast interaction method as described in any one of claims 1-9.

12. A storage medium comprising computer executable instructions, wherein the computer executable instructions, when executed by a computer processor, are used to execute the live interactive method as described in any one of claims 1 to 9.

13. A computer program product, comprising a computer program, wherein when the computer program is executed by a processor, the live broadcast interaction method according to any one of claims 1 to 9 is implemented.

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