Method and system for supporting selection of purchase option of product

Abstract

The present invention relates to a method for supporting the selection of a purchase option of a product and an apparatus therefor. The method, performed by a computing device, for supporting the selection of a purchase option of a product according to some embodiments of the present invention includes the steps of: calculating the size of a first item display area occupied by a display of a first item of the purchase option of the product; using the size of the first item display area to determine whether to modify the display of the first item; in response to determining to modify the display of the first item, expanding the first item display area and generating a purchase screen of the product, the purchase screen including a purchase option selection UI on which an outline of the expanded first item display area is displayed; and transmitting data of the purchase screen to a user terminal.

Description

Method and system for supporting selection of product purchase options

[0001] The present disclosure relates to a method and system for supporting the selection of purchase options for a product. More specifically, the present disclosure relates to a method and a system employing the method for supporting a user to easily select items from a product's purchase options.

[0002] A method is provided to support users of e-commerce services in conveniently selecting product purchase options. Users can select purchase options such as color, quantity, and product type from the product details page registered on the e-commerce platform, allowing them to purchase the desired color and type of product in the required quantity.

[0003] At this time, depending on the type of product, there may be various purchase options and purchase option items, and the user needs to carefully and accurately decide on the purchase options and each item of the desired product.

[0004] However, if the size of the purchase option items displayed on the screen of the user terminal is very small or the purchase option items are arranged very closely together, it may be difficult to select each purchase option item, and there is a possibility that a purchase option item different from the user's intention may be selected because the user's selection input is not accurately recognized.

[0005] Accordingly, a technology is required that can improve user convenience and enhance user satisfaction with e-commerce services by providing a graphic object that allows the user to accurately select detailed purchase options for a product they wish to purchase.

[0006] The technical problem that the present disclosure seeks to solve is to provide a method and device that support a user to accurately select each item of a product purchase option.

[0007] Another technical problem that the present disclosure seeks to solve is to provide a method and device capable of accurately recognizing a user's selection input for each item of a product purchase option.

[0008] Another technical challenge that the present disclosure seeks to address is to provide a method and device capable of providing a graphic object that allows a user to easily understand various information about a product.

[0009] The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art of the present disclosure from the description below.

[0010] A method for supporting selection of a purchase option of a product according to one embodiment of the present disclosure for solving the above technical problem may include: calculating a size of a first item display area occupied by a display of a first item of a purchase option of a product; determining whether to modify the display of the first item using the size of the first item display area; expanding the first item display area in response to determining to modify the display of the first item, generating a purchase screen of the product including a purchase option selection UI in which an outline of the expanded first item display area is displayed; and transmitting data of the purchase screen to a user terminal.

[0011] In one embodiment, the size of the first item display area may be a value calculated by calculating the minimum width of a shape containing the text of the first item. In addition, the step of determining whether to modify the display of the first item may include the step of comparing the minimum width of the shape with a reference value, and the step of determining to modify the display of the first item if the minimum width of the shape is less than the reference value as a result of the comparison.

[0012] In one embodiment, the step of generating a purchase screen for the product may include a step of expanding the width of the first item display area to be greater than or equal to the reference value, a step of displaying an outline for the expanded first item display area, and a step of generating a purchase screen for the product including a purchase option selection UI with the outline displayed.

[0013] In one embodiment, the size of the first item display area may be a value calculated by calculating the vertical length of the smallest rectangle containing the text of the first item. In addition, the step of determining whether to modify the display of the first item may include the step of comparing the vertical length of the rectangle with a reference value, and the step of determining to modify the display of the first item if the vertical length of the rectangle is less than the reference value as a result of the comparison.

[0014] In one embodiment, the step of generating a purchase screen for the product may include a step of widening the vertical length of the first item display area to be greater than or equal to the reference value, a step of displaying an outline for the widened first item display area, and a step of generating a purchase screen for the product including a purchase option selection UI with the outline displayed.

[0015] In one embodiment, the size of the first item display area may be a value calculated from the font size of the text of the first item. In addition, the step of determining whether to modify the display of the first item may include the step of comparing the font size with a reference value, and the step of determining to modify the display of the first item if the font size is less than the reference value as a result of the comparison.

[0016] In one embodiment, the purchase option selection UI may include one or more pieces of information from among sales volume information, buyer review information, lowest price information, and shortest delivery period information for a first item of purchase options of the product.

[0017] In one embodiment, the size or shape of the purchase option selection UI may be determined based on one or more of the following information: sales volume information, buyer review information, lowest price information, and shortest delivery period information for the first item of the purchase option of the product.

[0018] In one embodiment, the size of the purchase option selection UI may be proportional to the sales volume for the first item of the purchase option.

[0019] In one embodiment, the purchase option selection UI may further include purchase history information for the product. Furthermore, the step of generating the purchase screen for the product may include a step of checking the user's purchase history, and if the user has a history of purchasing the product using the first purchase option, a step of visually distinguishing the items of the first purchase option from other purchase option items.

[0020] In one embodiment, the product may have multiple purchase options. Furthermore, the purchase option selection UI may be generated only when the difference between the size of the area occupied by the first purchase option and the size of the area occupied by the second purchase option adjacent to the first purchase option exceeds a threshold value.

[0021] In one embodiment, the product's purchase option items may include multiple items. Furthermore, the step of generating the product purchase screen may further include the step of generating a move button UI that supports the user's selection of the purchase option items when the size of the area occupied by the purchase option items exceeds a threshold value.

[0022] In one embodiment, the step of calculating the size of the first item display area may further include a step of acquiring information about the screen size of the user terminal. Furthermore, the step of determining whether to modify the display of the first item may include a step of determining to modify the display of the first item if the size of the first item display area adjusted according to the screen size of the user terminal is less than a reference value.

[0023] A method for supporting selection of a purchase option of a product according to another embodiment of the present disclosure for solving the above technical problem may include the steps of receiving data of a purchase screen of the product including an item display of items of a purchase option of the product from a service server, the step of determining whether a size of a first item display area occupied by a display of a first item of the purchase option of the product on the purchase screen of the product is less than a reference value, and the step of expanding the display area of ​​the first item in response to determining that the size of the first item display area is less than the reference value, and adding a purchase option selection UI in which an outline of the expanded first item display area is displayed to the purchase screen and displaying the expanded first item display area.

[0024] In one embodiment, the size of the first item display area may be a value calculated by calculating the vertical length of the smallest rectangle containing the text of the first item. Additionally, the display area of ​​the first item may be expanded only when the vertical length of the rectangle is less than a reference value.

[0025] In one embodiment, the purchase option selection UI may include one or more pieces of information from among sales volume information, buyer review information, lowest price information, and shortest delivery period information for a first item of purchase options of the product.

[0026] In one embodiment, the size or shape of the purchase option selection UI may be determined based on one or more of the following information: sales volume information, buyer review information, lowest price information, and shortest delivery period information for the first item of the purchase option of the product.

[0027] In one embodiment, the size of the first item display area may be a value calculated differently depending on the screen size of the user terminal.

[0028] According to another embodiment of the present disclosure for solving the above technical problem, a system for supporting selection of a purchase option of a product may include a processor and a memory for storing instructions, wherein the instructions, when executed by the processor, cause the processor to perform the following operations: calculating a size of a first item display area occupied by a display of a first item of a purchase option of a product; determining, using the size of the first item display area, whether to modify the display of the first item; expanding the first item display area in response to determining to modify the display of the first item, generating a purchase screen of the product including a purchase option selection UI in which an outline of the expanded first item display area is displayed; and transmitting data of the purchase screen to a user terminal.

[0029] According to another embodiment of the present disclosure for solving the above technical problem, a system for supporting selection of a purchase option of a product may include a processor and a memory for storing instructions, wherein the instructions, when executed by the processor, cause the processor to perform the following operations: receiving data of a purchase screen of the product including an item display of items of purchase options of the product from a service server; determining whether a size of a first item display area occupied by a display of a first item of the purchase option of the product on the purchase screen of the product is less than a reference value; and in response to determining that the size of the first item display area is less than the reference value, expanding the display area of ​​the first item and adding and displaying a purchase option selection UI in which an outline of the expanded first item display area is displayed on the purchase screen.

[0030] According to this embodiment, user convenience can be improved by automatically generating a purchase option selection UI in which the item display is modified based on the size of the area occupied by the item display of the purchase option by the service server.

[0031] According to this embodiment, a purchase option selection UI with an outline is displayed on the screen of a user terminal while occupying a larger area than the display area of ​​the purchase option items of the product, so that user selection input for the purchase option items of the product can be accurately performed, and user satisfaction and convenience can be improved.

[0032] According to this embodiment, not only can a user accurately select each item of a purchase option through a purchase option selection UI, but also a user can intuitively check various information about the items of a purchase option just by looking at the purchase option selection UI, so that user convenience can be effectively increased.

[0033] The effects according to the technical idea of ​​the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

[0034] FIG. 1 illustrates an exemplary environment in which a product purchase option selection support system according to some embodiments of the present disclosure can be applied.

[0035] FIG. 2 is a flowchart illustrating a method for supporting selection of purchase options for a product according to one embodiment of the present disclosure.

[0036] FIG. 3 is an exemplary drawing of a product purchase screen that may be referenced in some embodiments of the present disclosure.

[0037] Figure 4 is a detailed flowchart for explaining some of the operations illustrated in Figure 2.

[0038] FIG. 5 is an exemplary diagram illustrating how a purchase option selection UI that may be referenced in some embodiments of the present disclosure is displayed.

[0039] FIG. 6 is an exemplary diagram illustrating conditions under which a purchase option selection UI that may be referenced in some embodiments of the present disclosure is displayed.

[0040] FIG. 7 is an exemplary diagram illustrating information included in a purchase option selection UI that may be referenced in some embodiments of the present disclosure.

[0041] Figure 8 is an example diagram for explaining a method of displaying a purchase option selection UI considering the screen size of a user terminal.

[0042] FIG. 9 is a flowchart illustrating a method for supporting selection of purchase options for a product according to another embodiment of the present disclosure.

[0043] FIG. 10 is a hardware configuration diagram of a computing system according to some embodiments of the present disclosure.

[0044] Hereinafter, preferred embodiments of the present disclosure will be described in detail with reference to the attached drawings. The advantages and features of the present invention, and methods for achieving them, will become clearer with reference to the embodiments described in detail below together with the attached drawings. However, the technical spirit of the present invention is not limited to the following embodiments and may be implemented in various different forms. The following embodiments are provided only to complete the technical spirit of the present invention and to fully inform those skilled in the art of the present invention of the scope of the present invention, and the technical spirit of the present invention is defined only by the scope of the claims.

[0045] In describing the present disclosure, if it is determined that a detailed description of a related known configuration or function may obscure the gist of the present invention, the detailed description will be omitted.

[0046] Unless otherwise defined, the terms (including technical and scientific terms) used in the following examples may be used with meanings commonly understood by those of ordinary skill in the art to which this disclosure pertains; however, this may vary depending on the intentions of engineers working in the relevant field, precedents, the emergence of new technologies, etc. The terminology used in this disclosure is for the purpose of describing the embodiments and is not intended to limit the scope of this disclosure.

[0047] In the following examples, singular expressions include plural concepts unless the context clearly specifies that they are singular. Furthermore, plural expressions include singular concepts unless the context clearly specifies that they are plural.

[0048] In addition, terms such as first, second, A, B, (a), (b), etc. used in the following embodiments are only used to distinguish certain components from other components, and the nature, order, or sequence of the components are not limited by the terms.

[0049] Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the attached drawings.

[0050] FIG. 1 illustrates an exemplary environment in which a product purchase option selection support system according to some embodiments of the present disclosure may be applied.

[0051] As illustrated in FIG. 1, a product purchase option selection support system according to some embodiments of the present disclosure may include a service server (100) and a user terminal (200).

[0052] A service server (100) may refer to a computing device / system that provides a service for purchasing and selling products through an online platform. For example, the service server (100) may refer to a device / system that provides an e-commerce service. The service server (100) may provide a transaction service for products registered on an e-commerce platform, and may also provide a detailed information page containing information on product purchase options or a product purchase screen.

[0053] The service server (100) can perform various operations / functions to facilitate the user purchasing a product to easily select a purchase option for the product, and to enhance the convenience and satisfaction of users using e-commerce services. For example, the service server (100) can calculate the size of the area occupied by the item display of the product purchase option and modify the item display using the calculated size information. Furthermore, the service server (100) can display the area occupied by the item display of the purchase option by modifying the shape, appearance, outline thickness, etc. in various ways based on information for each item of the purchase option.

[0054] The service server (100) may be implemented by at least one computing device. For example, all functions of the service server (100) may be implemented by a single computing device, or a first function of the service server (100) may be implemented by a first computing device and a second function may be implemented by a second computing device. Alternatively, specific functions of the service server (100) may be implemented by multiple computing devices.

[0055] A computing device can encompass any device equipped with computing capabilities. For an example of such a device, see FIG. 10. Since a computing device is a collection of interacting components (e.g., memory, processor, etc.), it may sometimes be referred to as a "computing system." Furthermore, a computing system may also refer to a collection of interacting computing devices.

[0056] Next, the user terminal (200) may refer to a computing device used by a user to receive e-commerce services. As illustrated in FIG. 1, the user terminal (200) may be implemented as various types of computing devices, such as a smartphone (200a), a desktop (200b), a laptop (200c), etc., and may be implemented as any device. Refer to FIG. 10 for an example of such a computing device.

[0057] The user terminal (200) can also perform various operations / functions to encourage rational consumption by users purchasing products and to enhance the convenience and satisfaction of users using e-commerce services. For example, the user terminal (200) can display a purchase option selection UI generated based on the size of the area occupied by the display of purchase option items in the product detailed information received from the service server (100) on the screen of the user terminal. In addition, the user terminal (200) can also display various information that the user can refer to when deciding to purchase a product on the screen along with the purchase option selection UI.

[0058] As illustrated in FIG. 1, the service server (100) and the user terminal (200) can communicate via a network. Here, the network can be implemented as any type of wired / wireless network, such as a local area network (LAN), a wide area network (WAN), a mobile radio communication network, Wibro (Wireless Broadband Internet), etc. The operations / functions of the above-described service server (100) and the user terminal (200) will be described in detail with reference to FIGS. 2 to 9.

[0059] So far, with reference to FIG. 1, devices (100, 200) supporting a method for selecting a product purchase option according to some embodiments of the present disclosure have been briefly described. Below, with reference to FIG. 2 and the following drawings, a method for supporting selection of a product purchase option according to some embodiments of the present disclosure will be described in more detail. However, for ease of understanding, the description will continue under the assumption that the methods described below are performed in the environment illustrated in FIG. 1.

[0060] Figure 2 is a flowchart illustrating a method for supporting selection of product purchase options according to one embodiment of the present disclosure. However, this is merely a preferred embodiment for achieving the purpose of the present disclosure, and it is understood that some steps may be added or deleted as needed.

[0061] For reference, FIG. 2 illustrates the steps / operations of a method for supporting selection of purchase options for a product performed on a service server (100). Therefore, in the following descriptions, if the subject of a specific step / operation is omitted, it can be understood that it is performed on the service server (100). However, in an actual environment, some functions / operations of the service server (100) may be implemented on the user terminal (200) side, and some functions / operations of the user terminal (200) may be implemented on the service server (100) side. In other words, the subject performing a specific step / operation may vary depending on the implementation method.

[0062] As illustrated in FIG. 2, a method for supporting selection of a purchase option for a product according to one embodiment of the present disclosure may begin with step S100, in which a service server calculates the size of a first item display area occupied by the display of a first item of the purchase option for the product. At this time, the purchase option for the product may include multiple items such as the color of the product, the number of items to be purchased, and the type / kind of the product. In addition, the purchase option for the product may be displayed in a portion of the product's detailed information page, and the display of the first item of the purchase option for the product may be displayed in the form of text. A description of the method for calculating the size of the first item display area will be described later with reference to FIGS. 4 and 5.

[0063] In step S200, the service server may determine whether to modify the display of the first item using the size of the first item display area calculated in step S100. More specifically, if the size of the first item display area is determined to be less than a reference value, the service server may determine to modify the display of the first item.

[0064] On a product detail page displayed on a user terminal using an application providing e-commerce services, purchase options (e.g., quantity) may be displayed in small sizes (e.g., 1, 2, 3). Furthermore, individual items may be displayed closely spaced. In such cases, when a user selects one of the purchase options, the user's touch input may not be properly recognized, or an item other than the intended selection may be selected. If the intended selection is not properly made, this can cause inconvenience to users using e-commerce services, which can lower their satisfaction and trust in the service. Therefore, a technology is needed that can support easy selection of items when users have difficulty with touch input for purchase options.

[0065] In step S300, in response to the determination in step S200 to modify the display of the first item, the service server may generate a product purchase screen including a purchase option selection UI that expands the first item display area and displays an outline of the expanded first item display area. At this time, the expanded range of the first item display area may be greater than a threshold value previously set by the user. More specifically, the expanded range may be sufficiently wide to prevent recognition errors in the user's touch input for the first item.

[0066] In addition, the outline displayed on the border of the purchase option selection UI may be displayed in any form, such as a dotted line or a curved line, as long as the purchase option selection UI can be distinguished from other UIs. However, it should be noted that the item display areas for multiple purchase options are not all transformed to create a purchase option selection UI with an outline of the item display area. In other words, only the display of items whose item display areas among multiple purchase options are smaller than a standard value may be transformed to create a purchase option selection UI corresponding to the display of items whose sizes are larger than the standard value.

[0067] Meanwhile, a specific method for creating a purchase option selection UI by modifying the display of the first item will be described later with reference to FIGS. 4 and 5, and various exemplary shapes of the purchase option selection UI will be described later with reference to FIGS. 6 and 7.

[0068] Finally, in step S400, the service server may transmit data from the purchase screen generated in step S300 to the user terminal. The purchase screen may refer to a product detail page that includes detailed product description information, delivery information, price information, product image information, and more.

[0069] Additionally, the user terminal may be a device such as a mobile phone, smartphone, tablet, laptop PC, or desktop PC. However, for ease of understanding, the following description assumes that the user terminal is a smartphone, and the screen displaying the product purchase screen, the first item display area of ​​the purchase option, and the purchase option selection UI is the smartphone's screen.

[0070] In summary, in the past, there were many cases where the user's touch input (i.e., selection input) was not properly recognized because the size of the item display for the purchase option items of the product was very small or the item displays were arranged very closely together. According to the method for supporting selection of a purchase option of the present disclosure, the service server can calculate the size of the item display area occupied by the item display of the purchase option, and if the size of the calculated item display area is less than a reference value, the service server can determine to modify the item display. At this time, the item display area is expanded to a level where the user's touch input can be properly performed, and the outline of the expanded item display area is displayed, so that the existing item display can be replaced with the purchase option selection UI.

[0071] Accordingly, a purchase option selection UI with an outline is displayed on the screen of a user terminal while occupying a larger area than the display area of ​​the purchase option items of the product, so that user selection input for the purchase option items of the product can be performed accurately, and user satisfaction and convenience can be improved.

[0072] FIG. 3 is an exemplary drawing of a product purchase screen that may be referenced in some embodiments of the present disclosure.

[0073] As illustrated in FIG. 3, the product purchase screen displayed on the screen (30a) of the user terminal may include a first area (31) where the product image is displayed, a second area (32) where summary information about the product is displayed, a third area (33) where items of product purchase options (e.g., color, quantity, etc.) can be selected, and a fourth area (34) where a button for moving to the product payment page is displayed. At this time, the summary information about the product displayed in the second area (32) may include the product's manufacturing company, the product's purchase rating, the product's name, quantity, price, and delivery information.

[0074] In some embodiments of the present disclosure, a third area (33) for selecting items of purchase options (e.g., color, quantity, etc.) of a product may include a third-first area (33a) in which items of the purchase options are displayed. A plurality of items (e.g., 1 m, 1.5 m, 2 m, 2.5 m, 3 m) of purchase options (e.g., length) of a product may be displayed in the third-first area (33a). The service server may calculate the size of the area occupied by each item display (e.g., "2 m" text, "3 m" text) of the purchase options and determine whether to modify the item display based on the calculated area size. If the size of the area occupied by the item display (e.g., "2 m" text) is less than a reference value, the service server may generate a purchase option UI by expanding the item display area and displaying an outline.

[0075] For example, as illustrated in FIG. 3, a product purchase screen including an area (33b) in which purchase option selection UIs in which multiple items of purchase options are displayed are transformed may be displayed on the screen (30b) of the user terminal.

[0076] In summary, if the area occupied by the purchase options displayed in text format falls below a certain threshold, the user's selection input is likely not to be properly recognized. Therefore, by enlarging the item display area and displaying an outline around the enlarged area, the user's selection input can be guided accurately.

[0077] Furthermore, the user's convenience and satisfaction with the service can be improved during the product purchase option selection process by displaying a purchase option selection UI on the screen that is created to facilitate the user's selection input.

[0078] Meanwhile, the shape and size of the purchase option selection UI generated by modifying the display of purchase options are not limited to those illustrated in FIG. 3. That is, the purchase option selection UI may be generated in various shapes and sizes within a range that facilitates the user's selection of purchase options. Furthermore, the purchase option selection UI may be generated to include various product information that the user can reference during the product purchase process. A detailed description of this will be provided below with reference to FIGS. 5 to 7.

[0079] Figure 4 is a detailed flowchart illustrating some of the operations illustrated in Figure 2. More specifically, it is an exemplary flowchart illustrating the criteria by which the service server determines whether to modify the display of purchase options and the subsequent processes. However, this is merely a preferred embodiment for achieving the purpose of this disclosure, and it is understood that some steps may be added or deleted as needed.

[0080] In one embodiment, the size of the item display area of ​​the first item may refer to the minimum width of a shape including the display (e.g., text) of the first item. That is, the service server may calculate the minimum width of the shape including the display (e.g., text) of the first item (step S110) and compare the calculated minimum width of the shape with a reference value (step S210). If the result of the comparison shows that the calculated minimum width of the shape is less than the reference value, the service server may determine to modify the display of the first item (step S220). If the calculated minimum width of the shape is greater than or equal to the reference value, the display of the first item may not be modified, and a product purchase screen without an outline may be displayed. This is because the area occupied by the display of the first item is sufficiently large, so there is a low possibility that the user's selection input will not be accurately recognized, and there is no need to modify the display of the first item to create a purchase option selection UI.

[0081] Meanwhile, the shape containing the text of the first item may be a polygon, such as a trapezoid or rectangle, or may be a shape with a curved outline. Furthermore, the reference value that determines whether to modify the display of the first item may be preset by the user, or may be automatically set by the service server based on the size of the finger touch area obtained through the user's registration information on the e-commerce platform.

[0082] In one embodiment, the size of the item display area of ​​the first item may refer to the vertical length of the smallest rectangle containing the display (e.g., text) of the first item. That is, the service server may calculate the vertical length of the smallest rectangle containing the display (e.g., text) of the first item (step S120) and compare the vertical length of the calculated rectangle with a reference value (step S230). If the vertical length of the calculated rectangle is less than the reference value as a result of the comparison, the service server may determine to modify the display of the first item (step S240). If the vertical length of the calculated rectangle is greater than or equal to the reference value, the display of the first item may not be modified, and a product purchase screen without an outline may be displayed. This is because the area occupied by the display of the first item has sufficient height (i.e., the vertical length of the rectangular area), so there is a low possibility that the user's selection input will not be accurately recognized, and there is no need to modify the display of the first item to generate a purchase option selection UI.

[0083] Meanwhile, the display of the first item of the purchase option may occupy a rectangular area that is short in the vertical direction but long in the horizontal direction, depending on the arrangement of the text. In such a case, since the horizontal direction length is sufficient, the possibility of the user's selection input not being properly recognized is low. Accordingly, according to one embodiment of the present disclosure, the service server can calculate both the vertical and horizontal lengths of the smallest rectangle containing the display of the first item (e.g., text), and can generate a purchase option selection UI with a modified display of the first item only when both the calculated horizontal and vertical lengths are less than a reference value.

[0084] In one embodiment, the size of the item display area of ​​the first item may refer to the font size of the display (e.g., text) of the first item. That is, the service server may calculate the font size of the display (e.g., text) of the first item (step S130) and compare the calculated font size with a reference value (step S250). If the calculated font size is less than the reference value as a result of the comparison, the service server may determine to modify the display of the first item (step S260). If the calculated font size is greater than or equal to the reference value, the display of the first item may not be modified, and a product purchase screen without an outline may be displayed. This is because the area occupied by the display (e.g., text) of the first item is sufficient, so there is a low possibility that the user's selection input will not be accurately recognized, and there is no need to generate a purchase option selection UI in which the display of the first item is modified.

[0085] In one embodiment, if the display area of ​​each of a plurality of items of purchase options of a product is larger than a reference value and thus a purchase option selection UI with a modified item display is not generated, a move button UI for confirming the display of multiple items that are not all displayed on a single screen of a user terminal may be displayed on the left and right edges of the screen. Conversely, if a purchase option selection UI with a modified item display is generated, the move button UI may not be displayed. This is because the purchase option selection UI is a graphic object with an outline, so that a user can easily recognize that there are item displays of purchase options that are not displayed on a single screen even without a separate move button UI being displayed.

[0086] Meanwhile, the criteria or conditions for generating a purchase option selection UI by modifying the item display of product purchase options are not limited to the contents illustrated in FIG. 4. That is, the conditions for generating a purchase option selection UI may include all conditions that may result in the user's selection input regarding the item display of purchase options displayed on the screen of the user terminal not being accurately recognized.

[0087] For example, if the text of the item display of the purchase option is not written in two columns, or if the size difference between the area occupied by the first item display and the area occupied by the second item display adjacent to the first item display is less than a standard value, and there is a possibility that the user may not select the item display properly, the area of ​​the item display can be expanded and a purchase option selection UI with an outline can be created.

[0088] In summary, in order to prevent errors in recognizing the user's selection input for displaying purchase options, a purchase option selection UI with a modified item display can be created only when the following conditions are met: the minimum width of a shape containing the text of a specific item is less than a standard value; the vertical length (i.e., height) of the smallest rectangle containing the text of a specific item is less than a standard value; and the font size of the text of a specific item is less than a standard value. The purchase option selection UI can be created by expanding the size of the item display area and displaying the outline of the expanded item display area.

[0089] Accordingly, the boundaries of the area are clearly displayed, and the user's selection input for displaying items occupying a large area can be accurately recognized, thereby improving user convenience and satisfaction.

[0090] FIG. 5 is an exemplary diagram illustrating a method for displaying a purchase option selection UI that may be referenced in some embodiments of the present disclosure. More specifically, it is an exemplary diagram illustrating a process for expanding the display area of ​​purchase options and displaying an outline of the expanded display area.

[0091] As illustrated in FIG. 5, the third-first area (33a) where product purchase option items are displayed may include multiple item displays (e.g., 1.5 m, 2 m, 2.5 m, 3 m). Below, a process for creating a purchase option selection UI by modifying the first item display (5a) among the multiple item displays will be described.

[0092] First, the service server can calculate the size of the area occupied by the first item display (5a). At this time, as described above with reference to FIG. 4, the size of the first item display area occupied by the first item display (5a) may mean a value calculated by calculating the width of the smallest shape containing the text of the first item display (5a), a value calculated by calculating the vertical length (i.e., height) of the smallest rectangle containing the text of the first item display (5a), and a value calculated by calculating the font size of the text of the first item display (5a).

[0093] Next, the service server can determine whether the calculated value of the size of the first item display area occupied by the first item display (5a) is less than a preset reference value, and if the calculated value of the size of the first item display area is less than the reference value, the service server can determine to transform the first item display (5a). At this time, the reference value may refer to a sufficient width of a shape, a sufficient height of a rectangle, and a sufficient font size of text when the user selects the first item display. In addition, the reference value may be preset by a user or an administrator using the e-commerce platform, or may be automatically set based on the user's membership registration information. For example, during the membership registration process of a user using an e-commerce service, the user terminal may detect an area where the user's finger touches the screen, and a reference value may be set to determine whether to transform the display of the first item based on the size of the detected area.

[0094] Finally, if it is determined that the first item display (5a) is to be transformed, the service server may expand the first item display area and display the outline of the expanded first item display area to generate a purchase option selection UI. As illustrated in FIG. 5, the area of ​​the first item display (5a) may be expanded, and a purchase option selection UI (5b, 5c, 5d, 5e) may be generated in which the outline of the expanded first item display (5a) area is displayed. At this time, the outline of the purchase option selection UI (5b, 5c, 5d, 5e) may be displayed in various shapes such as a square, a rectangle, an ellipse, a hexagon, etc. In addition, the size of the area within the outline of the purchase option selection UI (5b, 5c, 5d, 5e) may be greater than or equal to a reference value that serves as a criterion for determining whether or not the first item display (5a) is transformed. In other words, the item display area occupied by the first item display (5a) may be expanded into various shapes until the size is greater than or equal to the reference value.

[0095] FIG. 6 is an exemplary diagram illustrating conditions under which a purchase option selection UI that may be referenced in some embodiments of the present disclosure is displayed.

[0096] In one embodiment, the purchase option selection UI may be generated based on the spacing between display items of purchase options displayed adjacent to each other on the screen.

[0097] Referring to the box (61) illustrated in FIG. 6, the service server can calculate a first interval (d1) between the first item display (1.5 m) and the second item display (2 m) of the purchase option (e.g., product length), a second interval (d2) between the second item display (2 m) and the third item display (2.5 m), and a third interval (d3) between the third item display (1.5 m) and the fourth item display (3 m). Thereafter, when the first interval (d1) and the second interval (d2) are less than a reference value, a purchase option selection UI (61ba) in which the first item display is modified can be generated, and a purchase option selection UI (61bb) in which the second item display is modified can be generated. That is, when the interval between adjacent item displays is narrow, a purchase option selection UI in which the item displays are modified can be generated, thereby improving user convenience.

[0098] In one embodiment, the purchase option selection UI may be generated based on the height of the item display area occupied by the displayed item display on the screen.

[0099] Referring to the box (62) illustrated in FIG. 6, the service server can calculate the first height (h1) of the first item display (black) of the purchase option (e.g., product color), the second height (h2) of the second item display (baby pink), the third height (h3) of the third item display (sky blue), and the fourth height (h4) of the fourth item display (golden yellow). Then, when the first height (h1) and the fourth height (h4) are less than the reference value, a purchase option selection UI (62ba) in which the first item display is modified can be generated, and a purchase option selection UI (62bb) in which the second item display is modified can be generated. That is, when the height of the area occupied by the item display is low, a purchase option selection UI in which the item display is modified is generated, thereby improving user convenience.

[0100] Meanwhile, the purchase option selection UI can be generated by considering both the height and area occupied by the item display area displayed on the screen. In this case, the height and area occupied by the item display area may refer to the values ​​calculated by calculating the vertical length and width of the smallest rectangle containing the item display, respectively.

[0101] Referring to the box (64) illustrated in FIG. 6, the service server can calculate the height and occupied area of ​​the first item display (Guatemala BBB) of the purchase option (e.g. product type), the height and occupied area of ​​the second item display (Kenya AA), the height and occupied area of ​​the third item display (Ethiopia), and the height and occupied area of ​​the fourth item display (Christmas 2023 (+1000)). Then, a purchase option selection UI (64ba, 64bb) in which the second item display and the third item display are modified when the height of the item display is determined to be less than a reference value and the occupied area is also determined to be less than a reference value can be generated. That is, when the height of the area occupied by the item display is low and the area is small, a purchase option selection UI in which the item display is modified is generated, thereby improving user convenience.

[0102] In one embodiment, the purchase option selection UI may be generated based on the font size of the text displayed on the screen. The text of the item display may have different font sizes based on the content of the text. For example, if the purchase option is the length of a product, the text of the item display indicating a length of 3 meters may have a larger font size than the text of the item display indicating a length of 2 meters.

[0103] Referring to the box (63) illustrated in FIG. 6, the service server can calculate the text font size of the first item display (1.5 m), the text font size of the second item display (2 m), the text font size of the third item display (2.5 m), and the text font size of the fourth item display (3 m) of the purchase option (e.g., product length). Then, when the text font size of the first item display (1.5 m) and the text font size of the second item display (2 m) are less than the reference value, a purchase option selection UI (63ba) in which the first item display is transformed can be generated, and a purchase option selection UI (63bb) in which the second item display is transformed can be generated. That is, when the text font size of the item display is small, a purchase option selection UI in which the item display is transformed can be generated, thereby improving user convenience.

[0104] In summary, if the size of the item display of the purchase option is small, it can be judged that the user's selection input for the item display is likely not to be accurately recognized, and a purchase option selection UI that supports more convenient and accurate selection input by the user can be created by modifying the item display.

[0105] This improves the accuracy of selection input for each item in a product's purchase options, thereby enhancing user satisfaction. Furthermore, user convenience can be enhanced by automatically generating a purchase option selection UI with modified item display by the service server.

[0106] Figure 7 is an exemplary diagram illustrating information included in a purchase option selection UI that may be referenced in some embodiments of the present disclosure. More specifically, it is an exemplary diagram of purchase option selection UIs that include various pieces of information that a user may reference during the process of purchasing a product.

[0107] In one embodiment, the purchase option selection UI may include one or more pieces of information from among sales volume information, buyer review information, lowest price information, and shortest delivery period information for the purchase option items of a product. In this case, the one or more pieces of information may be expressed in various ways using the outline shape, shape, color, pattern, size, etc. of the purchase option selection UI. That is, the size or shape of the purchase option selection UI may be determined based on one or more pieces of information from among sales volume information, buyer review information, lowest price information, and shortest delivery period information for the purchase option items of the product. Meanwhile, depending on the purchase option items of a product, there may be products with different prices or delivery periods, and it may be understood that the purchase option selection UI is generated to include the lowest price information and the shortest delivery period information only for these products.

[0108] Referring to the box (71b) illustrated in FIG. 7, the service server can generate multiple purchase option selection UIs with different outline thicknesses. At this time, the outline of the purchase option selection UI may include sales volume information for each purchase option item. More specifically, a thicker outline of the purchase option selection UI may indicate a purchase option item with higher sales volume. In other words, the user can intuitively confirm, through the outline thickness information of the purchase option selection UI displayed on the screen, that the 2-meter-long product has the highest sales volume, and that the 3-meter-long product has a higher sales volume than the 1.5-meter-long product.

[0109] Referring to the box (72b) illustrated in FIG. 7, the service server can generate purchase option selection UIs of various shapes. At this time, the shape of the purchase option selection UI may include sales volume information for each purchase option item. For example, a purchase option item (2m) with an oval-shaped purchase option selection UI may have the highest sales volume, while a purchase option item (3m) with an octagonal purchase option selection UI may have the lowest sales volume. In other words, the user can intuitively confirm, through the shape of the purchase option selection UI displayed on the screen, that a 2m-long product has the highest sales volume and a 3m-long product has the lowest sales volume.

[0110] Referring to the box (73b) illustrated in FIG. 7, the service server can generate a purchase option selection UI of various colors. At this time, the color of the purchase option selection UI may include the content of the purchase option item (i.e., the content of the item display text). For example, if the purchase option item display text is "black," the color of the purchase option selection UI may be black. If the purchase option item display text is "baby pink," the color of the purchase option selection UI may be a color corresponding to "baby pink." In other words, the user can intuitively confirm the content of the purchase option item text through the color of the purchase option selection UI displayed on the screen.

[0111] Referring to the box (74b) illustrated in FIG. 7, the service server can generate a purchase option selection UI of various patterns. At this time, the internal pattern of the purchase option selection UI can include buyer review information (e.g., rating). For example, the purchase option item (black) whose internal pattern of the purchase option selection UI is the first pattern may have the highest buyer review rating, and the purchase option item (golden yellow) whose internal pattern of the purchase option selection UI is the second pattern may have the lowest buyer review rating. In other words, the user can intuitively confirm the information that the black color product has the highest review rating and the golden yellow color product has the lowest review rating through the shape of the internal pattern of the purchase option selection UI displayed on the screen.

[0112] Referring to the box (76b) illustrated in FIG. 7, the service server can generate multiple purchase option selection UIs of different sizes. At this time, the size of the purchase option selection UI may include sales volume information for each purchase option item. More specifically, a larger purchase option selection UI size may indicate a higher sales volume for that purchase option item. In other words, the size of the purchase option selection UI may be proportional to the sales volume for that purchase option item. Accordingly, a user can intuitively confirm that a 1.5 m long product has the highest sales volume by comparing the sizes of the purchase option selection UIs displayed on the screen.

[0113] Meanwhile, the purchase option selection UI may include multiple pieces of information, including sales volume information, buyer review information, lowest price information, and shortest delivery period information, for each purchase option item. For example, as shown in box (75b) illustrated in FIG. 7, the purchase option selection UI corresponding to each purchase option item may have different internal patterns and outlines. That is, if the internal pattern of the purchase option selection UI represents buyer review information (e.g., rating) and the thickness of the outline of the purchase option selection UI represents sales volume information, the user can intuitively confirm that the golden yellow color product has the lowest review rating and the highest sales volume.

[0114] In one embodiment, the purchase option selection UI may include information about the user's purchase history for a product. The service server may retrieve the purchase history of a user using the e-commerce platform from a database. Based on the results of the query, if the user has a purchase history for a product selected from the first purchase option, the service server may visually distinguish the items selected from the other purchase options and display them. In this case, items selected from the purchase option for which the user has a purchase history may be visually distinguished from items selected from the other purchase options using the shape, size, color, internal pattern, and outline thickness of the purchase option selection UI, as illustrated in FIG. 7.

[0115] In summary, the purchase option selection UI generated by modifying the display of purchase option items can include sales volume information, purchase review information, price information, and delivery period information for each item of the purchase option.

[0116] Accordingly, not only can users accurately select each item of a purchase option through the purchase option selection UI, but they can also intuitively check various information about the items of a purchase option just by looking at the purchase option selection UI, so user convenience can be effectively increased.

[0117] Meanwhile, the screens of user terminals using e-commerce platforms may vary depending on the terminal type. Below, the process of modifying the display of items based on information about the screen size of the user terminal is described with reference to Figure 8.

[0118] Figure 8 is an example diagram for explaining a method of displaying a purchase option selection UI considering the screen size of a user terminal.

[0119] The screen size of the terminal may vary depending on the manufacturer, type, and model type of the terminal, and as illustrated in FIG. 8, the screen (81) of the first user terminal may be smaller than the screen (82) of the second user terminal. In this case, the size of the area occupied by the area (81a) on which the purchase option items are displayed on the screen of the first user terminal may be less than a reference value, and the size of the area occupied by the area (82a) on which the purchase option items are displayed on the screen of the second user terminal may be greater than or equal to the reference value. In addition, the reference value may be set to a value at which a general user can accurately recognize the user's selection input for adjacent purchase option items or for one purchase option item.

[0120] As illustrated in FIG. 8, if the size of the area occupied by the area (81a) where purchase option items are displayed on the screen of the first user terminal is less than a reference value, the service server can generate a product purchase screen including purchase option selection UIs by expanding each item display area and displaying the outline of the expanded item display area, and transmit the product purchase screen to the user terminal.

[0121] In addition, if the size of the area occupied by the area (82a) where the purchase option items are displayed on the screen of the second user terminal is greater than the reference value, the service server may not display the purchase option selection UI corresponding to each item. This is because the item display area for each purchase option item has a sufficient size, so that the user's selection input can be accurately recognized. Furthermore, if there are multiple items of each purchase option and they are not displayed on a single screen, a movement button UI supporting the user's selection of each purchase option item may be generated and displayed on the left and right edges of the terminal.

[0122] In summary, the service server can obtain screen size information of the user terminal from information about the terminal connected to the server, and based on the obtained screen size information, calculate or adjust the size of the item display area occupied by the purchase option item display. Furthermore, the service server can determine to modify the item display area in response to determining that the size of the item display area is below a reference value, and can generate a purchase option selection UI by expanding the item display area and displaying an outline.

[0123] Accordingly, by determining whether to generate a purchase option selection UI using screen size information of the user terminal, it is possible to save unnecessary wasted resources compared to determining whether to generate a purchase option selection UI based only on the size of the item display area regardless of the screen size.

[0124] Figure 9 is a flowchart illustrating a method for supporting selection of purchase options for a product, according to another embodiment of the present disclosure. However, this is merely a preferred embodiment for achieving the purpose of the present disclosure, and it is understood that some steps may be added or deleted as needed.

[0125] For reference, FIG. 9 illustrates steps / operations of a method for supporting selection of purchase options for a product performed on a user terminal (200). Therefore, in the following descriptions, if the subject of a specific step / operation is omitted, it can be understood that it is performed on the user terminal (200). However, in an actual environment, some functions / operations of the user terminal (200) may be implemented on the service server (100), and some functions / operations of the service server (100) may be implemented on the user terminal (200). In other words, the subject performing a specific step / operation may vary depending on the implementation method.

[0126] As illustrated in FIG. 9, a method for supporting selection of a purchase option for a product according to another embodiment of the present disclosure may begin at step S1000, in which a user terminal receives data of a purchase screen for a product, including a display of items of purchase options for the product, from a service server. At this time, the purchase options for the product may refer to the color of the product, the number of items to be purchased, the type of product, etc. In addition, the purchase option items may refer to items such as yellow, blue, and black in the case of a color option, and may refer to items such as 1, 2, and 4 in the case of a number of items to be purchased.

[0127] Meanwhile, the user terminal may be a device such as a mobile phone, smartphone, tablet, laptop PC, or desktop PC. However, for ease of understanding, the following description assumes that the user terminal is a smartphone, and the screen displaying the product details page and the product purchase option selection area is the smartphone's screen.

[0128] In step S2000, the user terminal can determine whether the size of the first item display area occupied by the display of the first item of the product purchase options on the product purchase screen is below a reference value. A detailed description of the method for calculating the size of the first item display area and the reference value that serves as the criterion for determining whether the size of the first item display area is below a reference value have been described above with reference to FIGS. 2 to 8, and therefore, a description of any overlapping content will be omitted.

[0129] In step S3000, in response to determining that the size of the first item display area is less than or equal to a reference value, the user terminal may expand the display area of ​​the first item and display a purchase screen including a purchase option selection UI in which the outline of the expanded first item display area is displayed. A specific process of generating a purchase option selection UI by modifying the display of the first item has been described above with reference to FIGS. 4 and 5, and various shapes of the purchase option selection UI and various pieces of information that the purchase option selection UI may include have been described above with reference to FIGS. 6 and 7, so a detailed description of overlapping content will be omitted.

[0130] In summary, the user terminal can calculate the size of the item display area of ​​the product purchase options using data from the product purchase screen received from the service server and determine whether the calculated item display area size is below a threshold. If the item display area size is determined to be below the threshold, the item display area is expanded to a level where the user's touch input can be accurately recognized, and the outline of the expanded item display area is displayed, thereby displaying a purchase screen where the existing item display is replaced with a purchase option selection UI.

[0131] Accordingly, a purchase option selection UI that is larger than the display size of the purchase option items of the product and has a clearly marked outline is displayed on the screen of the user terminal, so that the user can accurately select each item of the purchase option of the product, and thus the user's satisfaction and convenience can be improved.

[0132] FIG. 10 is a hardware configuration diagram of a computing system according to some embodiments of the present disclosure. The product purchase option selection support system (1000) illustrated in FIG. 10 may include one or more processors (1100), a system bus (1600), a communication interface (1200), a memory (1400) for loading a computer program (1500) executed by the processor (1100), and a storage (1300) for storing the computer program (1500).

[0133] The processor (1100) controls the overall operation of each component of the product purchase option selection support system (1000). The processor (1100) can perform operations on at least one application or program for executing methods / operations according to various embodiments of the present disclosure. The memory (1400) stores various data, commands, and / or information. The memory (1400) can load one or more computer programs (1500) from the storage (1300) to execute methods / operations according to various embodiments of the present disclosure. The bus (1600) provides a communication function between components of the product purchase option selection support system (1000). The communication interface (1200) supports Internet communication of the product purchase option selection support system (1000). The storage (1300) can non-temporarily store one or more computer programs (1500). The computer program (1500) may include one or more instructions implementing methods / operations according to various embodiments of the present disclosure. When the computer program (1500) is loaded into the memory (1400), the processor (1100) may execute the one or more instructions to perform the methods / operations according to various embodiments of the present disclosure.

[0134] In some embodiments, the product purchase option selection support system (1000) described with reference to FIG. 10 may be configured using one or more physical servers included in a server farm based on cloud technologies such as virtual machines. In this case, at least some of the components illustrated in FIG. 10, such as the processor (1100), memory (1400), and storage (1300), may be virtual hardware, and the communication interface (1200) may also be configured as a virtualized networking element such as a virtual switch.

[0135] Various embodiments of the present disclosure and effects according to the embodiments have been described with reference to FIGS. 1 through 10. The effects according to the technical concept of the present disclosure are not limited to the effects described above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

[0136] The technical concepts of the present disclosure described so far can be implemented as computer-readable code on a computer-readable medium. The computer program recorded on the computer-readable recording medium can be transmitted to another computing device via a network such as the Internet, installed on the other computing device, and thus used on the other computing device.

[0137] Although the operations are depicted in a specific order in the drawings, it should not be understood that the operations must be performed in the specific order depicted, or in a sequential order, or that all depicted operations must be performed to achieve the desired results. In certain circumstances, multitasking and parallel processing may be advantageous. Although the embodiments of the present disclosure have been described above with reference to the attached drawings, those skilled in the art to which the present disclosure pertains will understand that the present invention can be implemented in other specific forms without changing the technical spirit or essential characteristics thereof. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. The scope of protection of the present invention should be interpreted by the claims below, and all technical ideas within a scope equivalent thereto should be interpreted as being included in the scope of the technical ideas defined by the present disclosure.

Claims

1. In a method performed by a computing device, A step of calculating the size of the first item display area occupied by the display of the first item of the purchase option of the product; A step of determining whether to transform the display of the first item by using the size of the first item display area; In response to determining to modify the display of the first item, a step of generating a purchase screen for the product including a purchase option selection UI in which the first item display area is expanded and an outline of the expanded first item display area is displayed; and Including a step of transmitting data of the above purchase screen to a user terminal, How to support selection of purchase options for products.

2. In paragraph 1, The size of the display area of ​​the first item above is: The value calculated is the minimum width of the shape containing the text of the first item above, The step of determining whether to modify the display of the first item above is: A step of comparing the minimum area of ​​the above shape with a reference value; and As a result of the above comparison, if the minimum area of ​​the shape is less than the reference value, a step of determining to transform the display of the first item is included. How to support selection of purchase options for products.

3. In paragraph 2, The steps to create a purchase screen for the above product are: A step of expanding the width of the first item display area so that it is greater than the reference value; A step of displaying an outline of the expanded first item display area; and A step of generating a purchase screen for the product including a purchase option selection UI with the above outline displayed, How to support selection of purchase options for products.

4. In paragraph 1, The size of the display area of ​​the first item above is: The value calculated is the vertical length of the smallest rectangle containing the text of the first item above, The step of determining whether to modify the display of the first item above is: A step of comparing the vertical length of the above rectangle with a reference value; and As a result of the above comparison, a step of determining to transform the display of the first item if the vertical length of the rectangle is less than a reference value, How to support selection of purchase options for products.

5. In paragraph 4, The steps to create a purchase screen for the above product are: A step of widening the vertical length of the first item display area so that it is greater than the reference value; A step of displaying an outline of the expanded first item display area; and A step of generating a purchase screen for the product including a purchase option selection UI with the above outline displayed, How to support selection of purchase options for products.

6. In paragraph 1, The size of the display area of ​​the first item above is: The value calculated is the font size of the text of the first item above, The step of determining whether to modify the display of the first item above is: A step of comparing the above font size and the reference value; and As a result of the above comparison, a step of determining to transform the display of the first item if the font size is less than the reference value, How to support selection of purchase options for products.

7. In paragraph 1, The above purchase option selection UI is, Contains one or more of the following information: sales volume information, buyer review information, lowest price information, and shortest delivery period information for the first item of the purchase option for the above product. How to support selection of purchase options for products.

8. In paragraph 7, The size or shape of the above purchase option selection UI, It is determined based on one or more of the following information: sales volume information, buyer review information, lowest price information, and shortest delivery period information for the first item of the purchase option of the above product. How to support selection of purchase options for products.

9. In paragraph 7, The size of the above purchase option selection UI is: In proportion to the sales volume for the first item of the above purchase option, How to support selection of purchase options for products.

10. In paragraph 7, The above purchase option selection UI is, Include additional purchase history information for the above product, The steps to create a purchase screen for the above product are: Steps for checking the user's purchase history; and As a result of the above search, if there is a history of the user purchasing the product with the first purchase option, a step of visually distinguishing the items of the first purchase option from other purchase option items is included. How to support selection of purchase options for products.

11. In paragraph 1, There are multiple items in the purchase option for the above product, The above purchase option selection UI is, It is generated only when the difference between the size of the area occupied by the item of the first purchase option and the size of the area occupied by the item of the second purchase option adjacent to the item of the first purchase option is greater than or equal to the standard value. How to support selection of purchase options for products.

12. In paragraph 1, There are multiple items in the purchase option for the above product, The steps to create a purchase screen for the above product are: If the size of the area occupied by the items of the above purchase option is greater than or equal to a reference value, the method further includes a step of generating a move button UI that supports the user's selection of the items of the above purchase option. How to support selection of purchase options for products.

13. In paragraph 1, The step of calculating the size of the first item display area is: Further comprising a step of obtaining information about the screen size of the user terminal, The step of determining whether to modify the display of the first item above is: Including a step of determining to modify the display of the first item when the size of the display area of ​​the first item adjusted according to the screen size of the user terminal is less than or equal to a reference value. How to support selection of purchase options for products.

14. In a method performed by a computing device, A step of receiving data of a purchase screen of the product including a display of items of purchase options of the product from a service server; A step for determining whether the size of the first item display area occupied by the display of the first item of the purchase option of the product on the purchase screen of the product is less than a reference value; and In response to determining that the size of the first item display area is less than a reference value, the step of expanding the display area of ​​the first item and adding a purchase option selection UI showing an outline of the expanded first item display area to the purchase screen for displaying, How to support selection of purchase options for products.

15. In paragraph 14, The size of the display area of ​​the first item above is: The value calculated is the vertical length of the smallest rectangle containing the text of the first item above, The display area of ​​the first item above is: The above rectangle is expanded only when its vertical length is less than the reference value. How to support selection of purchase options for products.

16. In paragraph 14, The above purchase option selection UI is, Contains one or more of the following information: sales volume information, buyer review information, lowest price information, and shortest delivery period information for the first item of the purchase option for the above product. How to support selection of purchase options for products.

17. In paragraph 16, The size or shape of the above purchase option selection UI, It is determined based on one or more of the following information: sales volume information, buyer review information, lowest price information, and shortest delivery period information for the first item of the purchase option of the above product. How to support selection of purchase options for products.

18. In paragraph 14, The size of the display area of ​​the first item above is: The value is calculated differently depending on the screen size of the user terminal. How to support selection of purchase options for products.

19. Processor; and Contains memory for storing instructions, The above instructions, when executed by the processor, cause the processor to: An operation for calculating the size of the first item display area occupied by the display of the first item of the purchase options of a product; An action for determining whether to transform the display of the first item by using the size of the display area of ​​the first item; In response to determining to modify the display of the first item, an operation of generating a purchase screen for the product including a purchase option selection UI that expands the display area of ​​the first item and displays an outline of the expanded display area of ​​the first item; and To perform an action of transmitting data of the above purchase screen to the user terminal, A system that supports selection of purchase options for products.

20. Processor; and Contains memory for storing instructions, The above instructions, when executed by the processor, cause the processor to: An action of receiving data of a purchase screen of the product including a display of items of purchase options of the product from a service server; An action for determining whether the size of the first item display area occupied by the display of the first item of the purchase option of the product on the purchase screen of the product is less than a reference value; and In response to determining that the size of the first item display area is less than a reference value, an action is performed to expand the display area of ​​the first item and to add and display a purchase option selection UI showing the outline of the expanded first item display area to the purchase screen. A system that supports selection of purchase options for products.

Images