Advertisement placement configuration page display method, and electronic device

Abstract

An advertisement placement configuration page display method, and an electronic device. The method comprises: determining a product portfolio pending advertisement placement and at least two corresponding advertisement placement modes; providing a form on an advertisement placement configuration page; and in a state of switching to one of the advertisement placement modes via tab options, providing, in a base bid column, operation options for bid configuration in the advertisement placement mode, and providing, in a bid premium configuration column, operation options for bid premium configuration from a target dimension corresponding to the advertisement placement mode, such that by means of a shared form structure, both base bid and bid premium configurations for multiple different advertisement placement modes are completed. The method can improve the configuration efficiency of multiple advertisement placement modes during complex configuration processes, and simplify the form structure in an advertisement placement process while meeting complex and diverse advertisement placement requirements.

Description

Advertisement placement configuration page display method and electronic device

[0001] This disclosure claims priority to Chinese patent application number 202410042545.2, filed with the Patent Office of China on January 10, 2024, entitled “Method for displaying an advertising configuration page and electronic device,” the entire contents of which are incorporated herein by reference. Technical Field

[0002] The present disclosure relates to the field of information processing technology, and in particular to an advertisement placement configuration page display method and an electronic device. Background Art

[0003] In the product information service system, merchants can not only publish product information in the system, but also increase exposure and traffic for certain products through online advertising. Online advertising, as used here, refers to advertisements placed through the product information service system. This is an activity in which merchants, in order to promote their products, communicate information to consumers through the product information service system for a fee, thereby stimulating information exchange between consumers and merchants.

[0004] In the product information service system, merchants can usually be provided with a variety of different types of advertising methods, for example, generally including SS (Sponsored Search, search result advertising) and SP (Sponsored Product, recommended advertising) and the like.

[0005] Among them, SS refers to the advertisements placed on the search results page. If a merchant needs to place SS-type advertisements for one or some of its products, the core is to bid for the search keywords that match the product (in this process, the merchant needs to bid for the keywords it purchased). In this way, when consumers search for such keywords, there is a certain probability that the product will appear in the search results. Among them, it is also possible to set a separate premium for some special positions in the search results page (for example, the first item (the first pit)). That is, a certain premium ratio is added to the aforementioned bid to make the bid for this special position higher, thereby increasing the probability of one's own product appearing in this special position, and thus improving the advertising effect.

[0006] SP refers to the advertisements placed on the product recommendation page. The product recommendation page can include related recommendations on the client homepage, product details page, related recommendations on the order page, and so on. If a merchant needs to place SS-type advertisements for one or more of its products, they can bid for the product. In this way, when recommending products to consumers, there is a certain probability that the product will appear in the product recommendation results. Among them, for SP-type advertisements, it is also possible to set a separate premium for each group. For example, a premium can be set based on the aforementioned bid for a core user group of a specific product, thereby increasing the probability that the specific product will be seen by users of this core user group, thereby improving the advertising effect, etc.

[0007] In short, there are many types of advertising delivery methods. When placing various types of ads, you also need to bid separately, that is, how much you are willing to pay for specific keywords (corresponding to SS ads) or products (corresponding to SP ads, the product bid in SP is the base price when using a crowd premium. If the crowd premium is 0%, the base product bid is used for bidding). On this basis, for some products, if you want to get a higher ranking or appear in a special position on the search results page, or if you want to recommend them to users in a specific group of people, you can add a premium, that is, how much you are willing to pay, and so on. In the above process, the specific bids, premiums, etc. need to be configured by the merchant.

[0008] However, due to the diverse nature of ad placement methods, each requiring separate bid and premium configuration, the placement process can be complex. Some systems only support purchasing SS or SP ads separately, meaning only ads of the same type can be purchased on the same page. However, since many merchants may need to purchase multiple different types of ads for the same batch of products, some systems facilitate the purchase of both SS and SP ads on the same page. That is, after selecting a batch of products, users can complete bids, premiums, and other operations for SS and SP ads by filling out forms on the page. However, this typically requires filling out multiple forms on the page, such as one for configuring the base bid for products / keywords, and another for configuring premiums for SS and SP ads separately. This configuration process requires users to repeatedly review and add product information and bids across multiple forms. Furthermore, modifications performed on a single form may affect other related forms, without immediate notice. Users may then become confused by the data changes they discover when they operate on the affected forms. In addition, the presence of multiple forms can make the page very long and complex, making it difficult to fill in information. This is especially true when supporting more capabilities. Merchants who don't want to spend too much time editing and entering information may simply give up. Furthermore, overly long pages are not user-friendly for users with small screens. Summary of the Invention

[0009] The present disclosure provides an advertising placement configuration page display method and electronic device, which can simplify the form structure in the advertising placement process, shorten the page length, and simplify the user's configuration operations, and is more friendly to display devices with small screens.

[0010] The present disclosure provides the following solutions:

[0011] A method for displaying an advertisement placement configuration page, comprising:

[0012] Determine a set of products to be advertised and at least two corresponding advertising methods;

[0013] Providing a form on the advertising delivery configuration page, the form including a product information column, a basic bid column, and a premium configuration column, wherein the form also includes at least two label options, each corresponding to the at least two advertising delivery methods, for switching between different advertising delivery methods;

[0014] When switching to one of the advertising delivery methods through the label option, an operation option for configuring the bid under the advertising delivery method is provided in the basic bid column, and an operation option for configuring the premium from the target dimension corresponding to the advertising delivery method is provided in the premium configuration column, so that the basic bid and premium configuration under multiple different advertising delivery methods can be completed by sharing the same form structure.

[0015] The advertising delivery method includes delivering advertisements of products to product search result pages based on keywords;

[0016] When the label option corresponding to the advertisement delivery method in the form is selected, the premium configuration column provides an operation option for performing premium configuration on the resource position of the target location in the search result page.

[0017] The advertisement placement configuration page further includes an operation option for selecting a keyword configuration method;

[0018] If automatic keyword configuration is selected, the basic bid column in the form provides an operation option for configuring bids for automatically matched keywords during the automatic keyword matching process for each product;

[0019] If you choose to manually configure keywords, the basic bid column in the form displays the bid range corresponding to at least one keyword matched by the current product, and provides an operation entry for editing the keywords matched by each product, so that after receiving a configuration request through the operation entry, operation options for keyword configuration and corresponding bid configuration for each product are provided in a pop-up floating interface.

[0020] Wherein, in the case of manually configuring keywords, the basic bid column is split into a keyword column and a bid column, so as to display the keywords corresponding to each product and the basic bid information of the keyword dimension.

[0021] The pop-up floating interface supports users to add customized keywords and configure bids for individual keywords of individual products.

[0022] The advertising delivery method includes delivering the product to the product recommendation page;

[0023] When the label option corresponding to the advertising delivery method in the form is selected, an operation option for bidding on each product is provided in the basic bid column of the form, and an operation entry for premium configuration from the population dimension is provided in the premium configuration column, so that after receiving a configuration request through the operation entry, operation options for population selection and corresponding premium configuration are provided in a pop-up floating interface.

[0024] Among them, options are provided for batch configuration of crowd premiums for multiple products, or for configuring separate premiums for individual products and individual crowds.

[0025] Among them, when the separate premium configuration option is selected, the premium configuration column is split into a population identification column and a premium ratio column, so as to respectively display the population identification and premium ratio of each product configuration.

[0026] An advertisement placement configuration page display device, comprising:

[0027] An information determination unit, configured to determine a set of products to be advertised and at least two corresponding advertising delivery methods;

[0028] A form display unit, configured to provide a form on the advertising placement configuration page, the form including a product information column, a basic bid column, and a premium configuration column, wherein the form further includes at least two label options, each corresponding to the at least two advertising placement methods, for switching between different advertising placement methods;

[0029] A configuration item providing unit is used to provide an operation option for performing bid configuration under the advertising delivery method in the basic bid column when switching to one of the advertising delivery methods through the label option, and to provide an operation option for performing premium configuration from the target dimension corresponding to the advertising delivery method in the premium configuration column, so as to complete the basic bid and premium configuration under multiple different advertising delivery methods by sharing the same form structure.

[0030] A computer-readable storage medium stores a computer program, which, when executed by a processor, implements the steps of any of the aforementioned methods.

[0031] An electronic device, comprising:

[0032] one or more processors; and

[0033] A memory associated with the one or more processors, the memory being used to store program instructions, wherein the program instructions, when read and executed by the one or more processors, execute the steps of any of the aforementioned methods.

[0034] A computer program, when executed in a computer, causes the computer to execute the steps of any one of the aforementioned methods.

[0035] According to the specific embodiments provided by the present disclosure, the present disclosure discloses the following technical effects:

[0036] Through the embodiments of the present disclosure, when the same page supports the delivery of multiple different advertisements such as SS (search result page advertisements) and SP (recommendation page advertisements), the configuration of bids and premiums under multiple different advertising delivery methods can be completed in the same form. In addition, the format of the form is specially designed, and only a few columns such as product information column, basic bid column, premium configuration column, etc. are required. Moreover, by providing corresponding label options for different advertising delivery methods, the same form structure can be shared between different advertising delivery methods. Therefore, the configuration efficiency of multiple advertising delivery methods in the complex configuration process can be improved, while meeting the complex and diverse advertising delivery demands, and multiple pages, multiple forms, and multiple configuration items can be integrated, so as to effectively simplify the form structure, shorten the page length, and simplify the user's configuration operations, which is more friendly to display devices with small screens. In addition, since the above-mentioned multiple operations are completed in the same form, there is no need to repeatedly check information such as product bidding status in multiple forms, which is conducive to improving configuration efficiency. If the user modifies certain configurations, such as deleting a product, the impact of the modification operation can be directly displayed in the form. Accordingly, the user can clearly perceive the impact of the configuration modification operation directly in the form.

[0037] Of course, any product implementing the present disclosure does not necessarily need to achieve all of the advantages described above at the same time. BRIEF DESCRIPTION OF THE DRAWINGS

[0038] In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the following briefly introduces the drawings required for use in the embodiments. Obviously, the drawings described below are only some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without any creative work.

[0039] FIG1 is a schematic diagram of a system architecture provided by an embodiment of the present disclosure;

[0040] FIG2 is a flow chart of a method provided by an embodiment of the present disclosure;

[0041] 3 to 9 are schematic diagrams of user interfaces provided by embodiments of the present disclosure;

[0042] FIG10 is a schematic diagram of an electronic device provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0043] The following will be combined with the accompanying drawings in the embodiments of the present disclosure to clearly and completely describe the technical solutions in the embodiments of the present disclosure. Obviously, the embodiments described are only part of the embodiments of the present disclosure, rather than all the embodiments. Based on the embodiments of the present disclosure, all other embodiments obtained by ordinary technicians in this field are within the scope of protection of the present disclosure.

[0044] In the embodiments of the present disclosure, in order to reduce page complexity, simplify user operations, and improve friendliness on small screens, a unified form can be provided on the page, while maintaining the ability to configure bids and premiums for multiple different advertising delivery methods on the same page. This same form can be used to configure bids, premiums, and other aspects of these various advertising delivery methods. For example, if a merchant needs to purchase both SS and SP ads for a certain batch of goods, the solution provided by the embodiments of the present disclosure will display a form on the specific advertising delivery configuration page after the goods are selected. The user can use this form to configure various operations, such as SS bids, premiums, SP bids, and premiums for these goods.

[0045] It should be noted that in the prior art, bids and premiums usually need to be configured in different forms, while in the embodiment of the present disclosure, SS bids, premiums, SP bids, and premium configurations are completed in the same form. However, in the specific implementation, the above-mentioned same form is not simply splicing together multiple existing different forms. This is because, on the one hand, if simply splicing together, the effect of shortening the page length and simplifying the operation is not obvious; on the other hand, for a form, the content displayed in it needs to conform to the definition of the form, for example, including the format, the meaning of each column, etc., and the original multiple different forms have many differences in the above definitions, so it is difficult to directly splice; furthermore, since different advertising delivery methods such as SS and SP require bids and premiums, if multiple columns are simply defined for the bids, premiums, etc. configurations in various different advertising delivery modes, the form structure may be too complicated, or the interface display may be too crowded due to the excessive number of columns in the form, making it inconvenient for users to perform filling operations, especially for small-size screens, which is still not user-friendly, etc.

[0046] Therefore, in order to complete SS bidding, premium, SP bidding, and premium configuration in the same form, the key point is how to design the form format, so as to avoid situations where the form design is too complicated, which makes it inconvenient for users to fill in, or is not friendly enough to small-screen display devices.

[0047] In response to the above-mentioned problems, in the embodiment of the present disclosure, the form may include a product information column, a basic bid column, and a premium configuration column. The basic bid column and the premium configuration column may be shared by a variety of different advertising delivery methods such as SS and SP. Of course, due to different advertising delivery methods such as SS and SP, the same product may correspond to different bid prices (for SS, it may also involve bidding for keywords, etc.), and under different advertising methods, premium configurations need to be made from different dimensions, etc. Therefore, multiple label options can also be provided in the form, corresponding to different advertising delivery methods, so that by switching such label options, you can choose which advertising delivery method to bid and configure premiums for. Correspondingly, the corresponding columns in the form can display corresponding operation options for bidding and configuring premiums for different advertising delivery methods.

[0048] In this way, the configuration of bids and premiums for a variety of different advertising methods can be completed in the same form. Moreover, the format of the form is relatively simple, requiring only a few columns, which can effectively simplify the configuration operation and shorten the page length. In addition, since the above multiple operations are completed in the same form, there is no longer a need to repeatedly check the product bidding status and other information in multiple forms; if the user modifies certain configurations, such as deleting a product, the impact of the modification operation can be directly displayed in the form. Accordingly, the user can directly perceive the impact of the configuration modification operation in the form.

[0049] From a system architecture perspective, referring to FIG1 , the disclosed embodiments can provide advertising-related services within the merchant backend and other services provided by the product information service system to merchants, and optimize this service page. In the optimized solution, after completing product selection, users can not only purchase multiple advertisements, such as SS and SP, through the same page, but can also configure bids, premiums, and other configurations for these multiple advertisements, such as SS and SP, within the same form. Furthermore, the form format is specially designed to include four columns: product information, base bid, premium setting, and premium confirmation. The base bid and premium setting columns can be shared by multiple different advertising delivery methods, such as SS and SP. To achieve this goal, multiple tab options can be provided, corresponding to various advertising delivery methods, such as SS and SP. By selecting these tab options, users can choose which advertising delivery method to configure bids and premiums for through the form. After completing the bid and premium configuration for one advertising delivery method, they can switch to another advertising delivery method through the tab options and configure bids and premiums. This allows bid and premium configurations for different advertising delivery methods to be completed within the same form. By designing the above expression format, the number of columns in the form can be reduced, the form structure can be avoided from being too complicated, and user operation can be facilitated. At the same time, it is also more friendly to display devices with small screens.

[0050] The specific implementation scheme provided by the embodiment of the present disclosure is introduced in detail below.

[0051] First, the embodiment of the present disclosure provides a method for displaying an advertisement placement configuration page. Referring to FIG. 2 , the method may specifically include:

[0052] S201: Determine a set of products to be advertised and at least two corresponding advertising delivery methods.

[0053] In practice, before placing an ad, merchants and other users may need to develop an ad placement plan, which may include the specific products to be advertised, whether to place SS ads, SP ads, or both SS and SP ads, etc. Of course, in actual applications, in addition to SS and SP, other ad placement methods may exist, which are not limited here.

[0054] Therefore, after the user initiates an advertisement delivery request, the user can first be guided to select the products for which advertisements need to be delivered. For example, as shown in (A) in FIG3 , an operation option such as “Add Product” can be provided on the advertisement delivery page. By clicking on this option, the user can display a list of candidate products. For example, as shown in (B) in FIG3 , assuming that the current user is a merchant user, the specific product list can display products published in stores associated with the merchant, and so on. Through this product list, products can be selected. In the embodiment of the present disclosure, multiple products can be selected to form a product set for the current advertisement delivery plan. Of course, the product set can also include only one product.

[0055] In addition, after completing the product selection, an operation option for selecting the advertising delivery method can also be provided on the advertising delivery page. For example, as shown at 41 in Figure 4, assuming that there are two types of advertisements to choose from, SS and SP, then options for SS and SP are displayed. The user can select only one type of advertisement for delivery, or select both types of advertisements. Of course, in the embodiments of this disclosure, it is mainly aimed at the situation where multiple different advertising delivery methods are selected for the same product set. For example, it is necessary to simultaneously deliver SS and SP advertisements for the current product set, etc.

[0056] It should be noted that for SS-type ads, which need to be placed on the product search results page, keywords are also involved. That is, corresponding keywords need to be determined for each product. This is so that when consumers enter specific keywords to search, it can be determined which products can compete with other products for the opportunity to appear in a special position in the search results. Among them, for specific keywords, the embodiments of the present disclosure can support automatic keyword matching for products (that is, the system algorithm automatically matches the specific product with a purchaseable keyword, without the need for manual configuration by the user), or users can also configure keywords for the product themselves (the same product can be configured with multiple keywords), etc. Different keyword configuration methods are available. Of course, under different keyword configuration methods, the information displayed in the basic bid column of the specific form may be different when subsequently configuring the bid. Therefore, the keyword configuration method can also be selected during the process of selecting a specific advertising placement type. That is, if the user's selected advertising placement method includes SS-type ads, the keyword configuration method can also be selected at the same time. For example, as shown at 42 in Figure 4, two options can be included: "Automatic keyword configuration" and "Manual keyword configuration", and the user can select one of the keyword configuration methods.

[0057] S202: Provide a form in the advertising delivery configuration page, wherein the form includes a product information column, a basic bid column, and a premium configuration column, wherein the form also includes at least two label options, which are respectively used to correspond to the at least two advertising delivery methods and are used to switch between different advertising delivery methods.

[0058] After determining the set of products that need to be advertised and the corresponding advertising delivery method, a form can be provided in the advertising delivery configuration page. In the embodiment of the present disclosure, the form can include a product information column, a basic bid column, and a premium configuration column. Of course, the product information column can be subdivided. For example, the form can be shown at 43 in Figure 4, where three subdivided product information columns are shown at 44, including a basic product information column (used to indicate which product it is. The specific list item in this column can display the main image, title, and other information of the product for easy user identification), a price column, a conversion rate column, etc., so that users can refer to it when making bids and premium configurations. In addition, it can also include a basic bid column as shown at 45 in Figure 4 and a premium configuration column as shown at 46. In addition, since the premium configuration is mainly to configure the premium ratio, in order to allow users to more intuitively view the bid result after the premium, a premium confirmation column can also be provided in the form, which displays the bid result after the premium calculated by the formula "basic bid × (1 + premium ratio)", etc.

[0059] In addition, because different advertising delivery methods may result in different bidding methods and premium configurations for the same product, in order to allow different advertising delivery methods to share the basic bidding column and premium configuration column in the same form, at least two label options corresponding to the at least two advertising delivery methods can also be provided for the form. For example, as shown at 47 in Figure 4, assuming that the user selects SS and SP as the advertising delivery methods, two label options, "SS" and "SP", can be provided above the form. In this way, by switching the label options, bids and premium configurations can be made for different advertising delivery methods in the form.

[0060] S203: When switching to one of the advertising delivery methods through the label option, an operation option for configuring the bid under the advertising delivery method is provided in the basic bid column, and an operation option for configuring the premium from the target dimension corresponding to the advertising delivery method is provided in the premium configuration column, so that the basic bid and premium configuration under multiple different advertising delivery methods can be completed by sharing the same form structure.

[0061] After the above form is displayed, the user can switch to different advertising delivery methods through specific label options to configure bids and premiums. Among them, in the default state, one of the label options can be in a selected state, and accordingly, the basic bid column in the form can provide operation options for bidding configuration under the advertising delivery method corresponding to the label option (assuming it is method A), and provide operation options for premium configuration from the dimension corresponding to the advertising delivery method A in the premium configuration column. Afterwards, if you switch to other label options, the basic bid column can provide operation options for bidding configuration under the advertising delivery method B corresponding to the other option, and provide operation options for premium configuration from the dimension corresponding to the advertising delivery method B in the premium configuration column, and so on.

[0062] As mentioned above, specific advertising delivery methods may include SS, which is a method of delivering product advertisements to product search results pages based on keywords. When this advertising delivery method is selected in the form, the Premium Configuration column provides an option for configuring a premium for the target resource location on the search results page. Of course, the SS method also involves keyword configuration. If the user selects automatic keyword configuration, the Basic Bid column in the form provides an option for configuring bids for the automatically matched keywords during the automatic keyword matching process for each product.

[0063] For example, assuming the tag option corresponding to "SS" is selected and the user chooses to automatically configure keywords, the basic bid column will now provide options for bidding for each product separately. In other words, since the keywords for each product are automatically configured by the system's algorithm, the user only needs to bid based on the product dimension. Regarding the premium configuration column, in an optional manner, the column name can be directly displayed as dimension information related to "SS". For example, as shown at 46 in Figure 4, since in SS ads, premiums can be mainly based on specific positions on the search results page, for example, a premium can be set for the "first pit" (i.e., the first resource position) on the search results page, the column name of the premium configuration column can be directly displayed as "Search Results Page 'First Pit' Premium". Accordingly, the column can provide options for configuring the premium ratio for the "first pit" on the search results page, for example, as shown at 48 in Figure 4. Since for SS ads, the "first pit" premium is usually configured for all products, the premium configuration can be completed directly in the current form through the options provided in the premium configuration column. In addition, after completing the premium configuration, you can also display the bid information corresponding to each product after the specific premium in the "Bid after premium" column in the form, etc.

[0064] If the user chooses to manually configure keywords, the basic bid column in the form can display the bid range corresponding to at least one keyword matched by the current product, and provide an operation entry for editing the keywords matched by each product. After receiving the configuration request through the operation entry, the operation options for configuring keywords and corresponding bids for each product can be provided in the pop-up floating interface. For example, as shown at 51 in Figure 5, if the keyword configuration method corresponding to the SS advertisement is selected as "manually configure keywords", then as shown at 52 in Figure 5, the basic bid column can be subdivided into two columns: "Keywords" and "Bidding", that is, the user can select keywords for each product separately and bid on the keyword dimension. At the same time, an operation entry for editing each product can be provided. For example, as shown at 53 in Figure 5, the user can enter a floating interface through the operation entry. For example, as shown in Figure 6, the floating interface can display the operation options for configuring keywords for products and bidding on the keyword dimension. Among them, the same product can be configured with multiple keywords. In the specific implementation, a unified bid can be made for all keywords of all products, or a unified bid can be made for all keywords of the same product, or the user can be supported to add customized keywords and bid separately for a single keyword of a single product, and so on. For example, the interface shown in Figure 6 supports separate bidding for a single keyword of a single product. After completing the configuration in the floating interface, the specific configuration results can be displayed in the "Keywords" and "Bidding" columns shown in Figure 5. Among them, since a product may correspond to multiple keywords, each keyword may correspond to a different bid, and therefore, the "Keywords" column can display multiple keywords (only one is shown in Figure 5), and the "Bidding" column will no longer display a specific value, but will be displayed as a range, and so on.

[0065] In addition, for the SP advertising method, that is, the method of advertising products on the product recommendation page, when the label option corresponding to the advertising method in the form is selected, an operation option for bidding on each product can be provided in the basic bid column of the form, and an operation entry for premium configuration from the population dimension can be provided in the premium configuration column, so that after receiving the configuration request through the operation entry, the operation options for population selection and corresponding premium configuration can be provided in the pop-up floating interface. In other words, for the SP type of advertising method, since keywords are not involved, it is sufficient to bid directly on the product dimension. However, for premium configuration, since premiums can be set for different groups of people, an operation entry for premium configuration from the population dimension can be provided in the premium configuration column, and then, an operation option for population selection and corresponding premium configuration can be provided in the pop-up floating interface.

[0066] For example, as shown in Figure 7, it shows the display state after switching the form label option to "SP". It can be seen that compared with Figure 5, it is still the same form, and the content of the product information column has not changed. Only in the basic bid column, you can re-bid based on SP-type ads in the product dimension; In addition, in the premium configuration column, as shown at 71 in Figure 7, the column name can be displayed as "Target Group Premium Configuration", and the operation entry for selecting groups and configuring premiums can be provided in this column, such as the "Settings" option displayed therein, etc. It should be noted here that for the premium of the group dimension, different methods can be supported, such as batch configuration or configuration of each product dimension. In the case of batch configuration, one or more groups can be selected for all products in the current product set, and premium configuration can be configured for each group separately. In this case, the configured premium ratio can be applied to all products. For example, as shown at 72 in Figure 7, two options can be provided: "All" and "Item", where the former is a batch configuration option and the latter is an option for configuring each product separately. Figure 7 shows the state when the "All" option is selected. At this point, it can be seen from 71 that two groups have been selected and premium ratios have been configured for each group. These groups and premium ratio information are applied to all products in the current product set.

[0067] If you need to configure different groups of people for each product and configure premiums separately, you can first select the "Item" option as shown at 82 in Figure 8, and then the premium configuration column shown at 81 can display the editing entry corresponding to each product. The user can enter a floating interface through this editing entry, which provides operation options for selecting the group of people and configuring the corresponding premium. For example, as shown in Figure 9, the user can select the group of people who need to be premium for the current product and configure the premium ratio separately. For example, for a certain product, the selected group of people is "existing users", that is, the group of people who have visited the store in the last 15 days (or other thresholds). You can also select "potential group of people", etc., and configure premiums for each group of people separately. The configured data can be displayed in the premium configuration column shown in Figure 8. As shown at 81 in Figure 8, the premium configuration column can be split into two columns, "group of people" and "premium", which are used to display the selected group identification and premium ratio corresponding to each product.

[0068] It should be noted that, in a specific implementation, in addition to selecting products, advertising delivery methods, bids, premium configurations, etc., an advertising plan may also involve configurations of the name, time, budget, and other aspects of the advertising plan. In the disclosed embodiment, this information can be displayed as basic information at the bottom of the aforementioned form, and default attribute values ​​can be provided. For example, "time" can be configured as "long-term" by default, "budget" can be configured as "unlimited" by default, and so on. Of course, an operation entry for modifying these configuration items can be provided to the user, and the user can modify them according to actual conditions.

[0069] In summary, through the embodiments of the present disclosure, when the same page supports the delivery of multiple different advertisements such as SS (search result page advertisements) and SP (recommendation page advertisements), the configuration of bids and premiums under multiple different advertising delivery methods can be completed in the same form. In addition, the format of the form is specially designed, and only a few columns such as product information column, basic bid column, premium configuration column, etc. are required. Moreover, by providing corresponding label options for different advertising delivery methods, the same form structure can be shared between different advertising delivery methods. Therefore, the configuration efficiency of multiple advertising delivery methods in the complex configuration process can be improved. While meeting the complex and diverse advertising delivery demands, multiple pages, multiple forms, and multiple configuration items can be integrated, thereby effectively simplifying the form structure, shortening the page length, and simplifying the user's configuration operations, which is more friendly to display devices with small screens. In addition, since the above-mentioned multiple operations are completed in the same form, there is no need to repeatedly check information such as product bidding status in multiple forms, which is conducive to improving configuration efficiency. If the user modifies certain configurations, such as deleting a product, the impact of the modification operation can be directly displayed in the form. Accordingly, the user can clearly perceive the impact of the configuration modification operation directly in the form.

[0070] It should be noted that the embodiments of the present disclosure may involve the use of user data. In actual applications, user-specific personal data may be used in the scenarios described herein within the scope permitted by applicable laws and regulations, subject to compliance with applicable laws and regulations of the country where the user is located (for example, with the user's explicit consent, effective notification to the user, etc.).

[0071] Corresponding to the aforementioned method embodiment, the embodiment of the present disclosure further provides an apparatus for displaying an advertisement placement configuration page, which may include:

[0072] An information determination unit, configured to determine a set of products to be advertised and at least two corresponding advertising delivery methods;

[0073] A form display unit, configured to provide a form on the advertising placement configuration page, the form including a product information column, a basic bid column, and a premium configuration column, wherein the form further includes at least two label options, each corresponding to the at least two advertising placement methods, for switching between different advertising placement methods;

[0074] A configuration item providing unit is used to provide an operation option for performing bid configuration under the advertising delivery method in the basic bid column when switching to one of the advertising delivery methods through the label option, and to provide an operation option for performing premium configuration from the target dimension corresponding to the advertising delivery method in the premium configuration column, so as to complete the basic bid and premium configuration under multiple different advertising delivery methods by sharing the same form structure.

[0075] The advertising delivery method includes delivering advertisements of products to product search result pages based on keywords;

[0076] When the label option corresponding to the advertisement delivery method in the form is selected, the premium configuration column provides an operation option for performing premium configuration on the resource position of the target location in the search result page.

[0077] Specifically, the advertisement placement configuration page also includes an operation option for selecting a keyword configuration method;

[0078] If automatic keyword configuration is selected, the basic bid column in the form provides an operation option for configuring bids for automatically matched keywords during the automatic keyword matching process for each product;

[0079] If you choose to manually configure keywords, the basic bid column in the form displays the bid range corresponding to at least one keyword matched by the current product, and provides an operation entry for editing the keywords matched by each product, so that after receiving a configuration request through the operation entry, operation options for keyword configuration and corresponding bid configuration for each product are provided in a pop-up floating interface.

[0080] Wherein, in the case of manually configuring keywords, the basic bid column is split into a keyword column and a bid column, so as to display the keywords corresponding to each product and the basic bid information of the keyword dimension.

[0081] Optionally, the pop-up floating interface supports users to customize and add keywords, and configure bids for individual keywords of individual products.

[0082] In addition, the advertising delivery method includes delivering advertisements of products to product recommendation pages;

[0083] At this time, when the label option corresponding to the advertising delivery method in the form is selected, an operation option for bidding for each product is provided in the basic bid column of the form, and an operation entry for premium configuration from the population dimension is provided in the premium configuration column, so that after receiving a configuration request through the operation entry, operation options for population selection and corresponding premium configuration are provided in a pop-up floating interface.

[0084] In addition, it is also possible to provide options for configuring group premiums for multiple products in batches, or for configuring separate premiums for individual products and individual groups.

[0085] Among them, when the separate premium configuration option is selected, the premium configuration column is split into a population identification column and a premium ratio column, so as to respectively display the population identification and premium ratio of each product configuration.

[0086] In addition, an embodiment of the present disclosure further provides a computer program, which, when executed in a computer, causes the computer to execute the steps of any of the aforementioned methods.

[0087] In addition, an embodiment of the present disclosure further provides a computer-readable storage medium on which a computer program is stored. When the program is executed by a processor, the steps of any one of the methods in the aforementioned method embodiments are implemented.

[0088] And an electronic device comprising:

[0089] one or more processors; and

[0090] A memory associated with the one or more processors, the memory being used to store program instructions, wherein the program instructions, when read and executed by the one or more processors, execute the steps of the method described in any one of the aforementioned method embodiments.

[0091] 10 exemplarily shows the architecture of an electronic device, which may include a processor 1010, a video display adapter 1011, a disk drive 1012, an input / output interface 1013, a network interface 1014, and a memory 1020. The processor 1010, the video display adapter 1011, the disk drive 1012, the input / output interface 1013, the network interface 1014, and the memory 1020 may be communicatively connected via a communication bus 1030.

[0092] Among them, the processor 1010 can be implemented by a general-purpose CPU (Central Processing Unit, processor), a microprocessor, an application-specific integrated circuit (ASIC), or one or more integrated circuits, etc., to execute relevant programs to implement the technical solutions provided by the present disclosure.

[0093] The memory 1020 can be implemented in the form of ROM (Read Only Memory), RAM (Random Access Memory), static storage devices, dynamic storage devices, etc. The memory 1020 can store an operating system 1021 for controlling the operation of the electronic device 1000, and a basic input and output system (BIOS) for controlling the low-level operations of the electronic device 1000. In addition, a web browser 1023, a data storage management system 1024, and an advertising placement configuration processing system 1025, etc. can also be stored. The above-mentioned advertising placement configuration processing system 1025 can be an application program that specifically implements the operations of the aforementioned steps in the embodiment of the present disclosure. In short, when the technical solution provided by the present disclosure is implemented by software or firmware, the relevant program code is stored in the memory 1020 and is called and executed by the processor 1010.

[0094] The input / output interface 1013 is used to connect input / output modules to implement information input and output. The input / output modules can be configured as components within the device (not shown in the figure) or can be externally connected to the device to provide corresponding functions. Input devices may include a keyboard, mouse, touch screen, microphone, various sensors, etc., and output devices may include a display, speaker, vibrator, indicator light, etc.

[0095] The network interface 1014 is used to connect to a communication module (not shown) to enable communication between the device and other devices. The communication module can communicate via a wired method (such as USB, network cable, etc.) or a wireless method (such as mobile network, WIFI, Bluetooth, etc.).

[0096] The bus 1030 comprises a pathway for transmitting information between the various components of the device (eg, the processor 1010 , the video display adapter 1011 , the disk drive 1012 , the input / output interface 1013 , the network interface 1014 , and the memory 1020 ).

[0097] It should be noted that although the above device only shows the processor 1010, video display adapter 1011, disk drive 1012, input / output interface 1013, network interface 1014, memory 1020, bus 1030, etc., in a specific implementation, the device may also include other components necessary for normal operation. In addition, those skilled in the art will understand that the above device may also include only the components necessary to implement the disclosed solution, and does not necessarily include all the components shown in the figure.

[0098] Through the description of the above embodiments, it can be seen that those skilled in the art can clearly understand that the present disclosure can be implemented by means of software plus a necessary general hardware platform. Based on this understanding, the technical solution of the present disclosure, or the part that contributes to the prior art, can be embodied in the form of a software product. The computer software product can be stored in a storage medium such as ROM / RAM, a magnetic disk, an optical disk, etc., and includes a number of instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in various embodiments or certain parts of the embodiments of the present disclosure.

[0099] Each embodiment in this specification is described in a progressive manner. The same or similar parts between the embodiments can be referred to each other. Each embodiment focuses on the differences from other embodiments. In particular, for system or system embodiments, since they are basically similar to method embodiments, the description is relatively simple. For relevant parts, refer to the partial description of the method embodiment. The system and system embodiments described above are merely schematic, wherein the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the solution of this embodiment. A person of ordinary skill in the art can understand and implement it without expending creative work.

[0100] The above is a detailed introduction to the advertising placement configuration page display method and electronic device provided by the present disclosure. This article uses specific examples to illustrate the principles and implementation methods of the present disclosure. The description of the above embodiments is only intended to help understand the method and core ideas of the present disclosure. At the same time, for those skilled in the art, based on the ideas of the present disclosure, there may be changes in the specific implementation methods and application scope. In summary, the contents of this specification should not be understood as limiting the present disclosure.

Claims

1. A method for displaying an advertising placement configuration page, comprising: Determining a set of products to be advertised and at least two corresponding advertising placement methods; Providing a form on the advertising placement configuration page, where the form includes a product information column, a base bid column, and a premium configuration column. Additionally, the form includes at least two label options, respectively corresponding to the at least two advertising placement methods, for switching between different advertising placement methods; In a state where one of the advertising placement methods is switched to through the label option, providing an operation option for bid configuration in the base bid column for this advertising placement method, and providing an operation option for premium configuration from the target dimension corresponding to this advertising placement method in the premium configuration column, so as to complete the base bid and premium configuration under multiple different advertising placement methods by sharing the same form structure.

2. The method according to claim 1, wherein The advertising placement method includes a method of advertising products to the product search result page based on keywords; When the label option corresponding to this advertising placement method in the form is in a selected state, providing an operation option for premium configuration of the resource position at the target location in the search result page in the premium configuration column.

3. The method according to claim 2, wherein The advertising placement configuration page further includes an operation option for selecting a keyword configuration method; Among them, if automatic keyword configuration is selected, the base bid column in the form provides an operation option for bid configuration of the automatically matched keywords during the process of automatically matching keywords for each product; If manual keyword configuration is selected, the base bid column in the form displays the bid range corresponding to at least one keyword matched by the current product, and provides an operation entry for editing the keywords matched by each product, so that after receiving a configuration request through this operation entry, operation options for keyword configuration and corresponding bid configuration for each product are provided in the popped-up floating interface.

4. The method according to claim 3, wherein In the case of selecting manual keyword configuration, the base bid column is split into a keyword column and a bid column, for displaying the keywords and the base bid information of the keyword dimension corresponding to each product respectively.

5. The method according to claim 3 or 4, wherein The popped-up floating interface supports users to customize and add keywords, and perform bid configuration for individual keywords of a single product respectively.

6. The method according to any one of claims 1 to 5, wherein The advertising placement method includes a method of advertising products to the product recommendation page; When the label option corresponding to the advertisement placement method in the form is in the selected state, operation options for bidding on each product are provided in the base bid column of the form, and an operation entry for premium configuration from the crowd dimension is provided in the premium configuration column. After receiving a configuration request through this operation entry, operation options for crowd selection and corresponding premium configuration are provided in the pop-up floating interface.

7. The method according to claim 6, wherein Options for batch crowd premium configuration for multiple products or separate premium configuration for a single product for a single crowd are provided.

8. The method according to claim 7, wherein When the separate premium configuration option is selected, the premium configuration column is split into a crowd identifier column and a premium ratio column for displaying the crowd identifier and premium ratio configured for each product respectively.

9. A computer-readable storage medium, on which a computer program is stored, and when the program is executed by a processor, the steps of the method according to any one of claims 1 to 8 are implemented.

10. An electronic device, comprising: One or more processors; And A memory associated with the one or more processors, the memory being used to store program instructions, and when the program instructions are read and executed by the one or more processors, the steps of the method according to any one of claims 1 to 8 are executed.

11. A computer program, when the computer program is executed in a computer, causes the computer to execute the steps of the method according to any one of claims 1 to 8.

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