User terminal and method for providing information related to item sales service

Abstract

Disclosed are a user terminal and a method for providing information related to an item sales service. The user terminal according to the present disclosure may: receive, from a user, an input on an add-to-cart interface on a detailed page of a first item; and display a first modal interface as the first item is added to a user's cart on the detailed page in response to the input on the add-to-cart interface, the first modal interface comprising: a first area in which a message, indicating whether the minimum order amount required for delivery of the first item has been satisfied, and a graph interface are displayed; and a second area in which a recommended item is displayed.

Description

User terminal and method for providing information related to item sales service

[0001] The present disclosure relates to an electronic device and method for providing related information through each page of an item sales service.

[0002] As item sales services become more sophisticated, various attempts are being made to improve service quality and profitability. Examples include providing a smooth user interface that responds to user input across various screens in applications or web pages, or providing messages encouraging users to purchase items.

[0003] However, recommending items to users without any context or encouraging them to sign up for membership can easily have a negative impact on the user experience and does not lead to an increase in the long-term profitability of the service. Therefore, an operational strategy is needed that provides nudges that can generate revenue for the service provider at the right time and place during the item purchase process without causing rejection to users.

[0004] In this regard, reference can be made to prior literature such as KR2022-0164454A.

[0005] The present disclosure is proposed to solve the above-described problems, and aims to improve user experience by providing information about the benefits of an item in a contextual manner on various pages, such as the item detail page, search results page, and cart page.

[0006] The technical problems to be achieved by the present disclosure are not limited to the technical problems described above, and other technical problems can be inferred from the following examples.

[0007] According to the present disclosure, a method for providing information related to an item sales service through a user terminal may include the steps of: receiving, from a user, an input for an add-to-cart interface on a detail page of a first item; and, in response to the input for the add-to-cart interface, displaying a first modal interface on the detail page in response to the first item being added to the user's cart. The first modal interface may include a first area in which a message and a graph interface indicating whether a minimum order amount required for delivery of the first item is met are displayed, and a second area in which recommended items are displayed.

[0008] According to one embodiment, the first area may display a bar-shaped graph interface corresponding to the minimum order amount, wherein the graph interface may display an area corresponding to the total amount of items in the user's cart, including the first item, in an activated state, and an area corresponding to the remaining order amount corresponding to the difference between the minimum order amount and the total amount in an inactive state.

[0009] According to one embodiment, in the first area, if the total amount of items in the user's cart is greater than or equal to the minimum order amount, the graph interface may be hidden and a call-to-action (CTA) object linking to the user's cart page may be displayed.

[0010] According to one embodiment, the second area may display items whose price is equal to or greater than the remaining order amount, which is the difference between the minimum order amount and the total amount of items in the user's cart, as recommended items. In this regard, the recommended items displayed in the second area may be displayed in descending order of price. Alternatively, the recommended items displayed in the second area may be items whose price is equal to or greater than the remaining order amount, excluding items corresponding to daily necessities.

[0011] According to one embodiment, a method for providing information related to an item sales service through a user terminal may further include the steps of: receiving a close request for the first modal interface from the user; and displaying the message and the graph interface at the top of the detailed page.

[0012] According to one embodiment, a method for providing information related to an item sales service through a user terminal may further include the steps of: receiving a request for switching to a search result page (SRP) from the user; and, in response to the switching request, displaying the search result page, wherein, on the search result page, a message guiding benefits may be displayed for at least some items among a plurality of items displayed on the search result page that have benefits for paid members of the item sales service.

[0013] According to one embodiment, a method for providing information related to an item sales service through a user terminal may further include the steps of: receiving a request for switching to a cart page from the user; and, in response to the switch request, displaying the cart page. As a related example, the cart page may display a total payment amount to be paid by the user and a total discount amount received by the user at the top of a bottom sheet within the cart page, and a CTA object linking to the user's payment page may be displayed at the bottom of the bottom sheet within the cart page. As another example, the cart page may display a total discount amount received by the user at the top of a bottom sheet within the cart page, and a CTA object linking to the user's payment page may be displayed at the bottom of the bottom sheet within the cart page, and the total payment amount to be paid by the user may also be displayed within the CTA object.

[0014] According to one embodiment, a method for providing information related to an item sales service through a user terminal may further include: receiving a payment request from the user on the cart page; checking whether, among the items in the user's cart, there exists a first type of item for which a minimum order amount required for delivery is set; if there exists no item of the first type, displaying a payment page in response to the payment request; and if there exists an item of the first type, checking whether the total amount of the items of the first type in the user's cart is greater than or equal to the minimum order amount, displaying a payment page in response to the payment request if the total amount of the items of the first type is greater than or equal to the minimum order amount, and if the total amount of the items of the first type is less than the minimum order amount, displaying a second modal interface for separately paying only for items of the second type for which the minimum order amount is not set among the items in the user's cart. As a related example, the second modal interface may include an option for separately paying only for items of the second type and an image of the items of the second type. As another example, the second modal interface may include an option to pay separately for only the second type of item, an option to sign up for a paid membership for the item selling service and pay for all items in the user's cart, and an image of the second type of item.

[0015] Meanwhile, a user terminal for providing information related to an item sales service according to the present disclosure includes a memory and a processor for storing commands, and the processor is connected to the memory to receive an input from a user for an add-to-cart interface on a detail page of a first item, and in response to the input for the add-to-cart interface, a first modal interface may be displayed on the detail page according to the addition of the first item to the user's cart. The first modal interface may include a first area for displaying a message and a graph interface indicating whether a minimum order amount required for delivery of the first item is met, and a second area for displaying recommended items.

[0016] Specific details of other embodiments are included in the detailed description and drawings.

[0017] According to the present disclosure, information related to shipping benefits can be provided in a visible manner on the item detail page, thereby encouraging users to purchase items through the detail page.

[0018] In addition, according to the present disclosure, the details of benefits for items with shipping or return benefits can be displayed in a visible manner on the search results page, thereby inducing users to focus their attention on items with benefits.

[0019] Additionally, according to the present disclosure, payment-related information can be displayed in a visible manner on the cart page, and items with shipping benefits can be separated from those without shipping benefits, thereby providing shipping options, thereby encouraging efficient purchase decisions by users.

[0020] The effects of the invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

[0021] FIG. 1 is a schematic diagram of a system including a user terminal according to one embodiment.

[0022] FIG. 2 is a flowchart illustrating a method for providing information related to an item sales service according to one embodiment.

[0023] Figures 3a to 3c illustrate detailed page screens displaying the first modal interface.

[0024] Figure 4 is a flowchart illustrating an additional embodiment in which the first modal interface is closed.

[0025] Figures 5a and 5b illustrate a detail page screen with the first modal interface closed.

[0026] Figure 6 is a flowchart illustrating an additional embodiment of transitioning to a search results page.

[0027] Figures 7a and 7b illustrate a search results page screen displaying a message guiding benefits for an item.

[0028] Figure 8 is a flowchart illustrating an additional embodiment of processing a payment request on a cart page.

[0029] Figures 9a and 9b illustrate a cart page screen displaying payment-related amounts.

[0030] Figures 10a and 10b illustrate a cart page screen displaying a second modal interface.

[0031] FIG. 11 is a block diagram illustrating a user terminal or server according to one embodiment.

[0032] Hereinafter, specific embodiments will be described with reference to the drawings. The following detailed description is provided to facilitate a comprehensive understanding of the methods, devices, and / or systems described herein. However, these are merely examples, and the disclosed embodiments are not limited thereto.

[0033] In describing the embodiments, if it is determined that a detailed description of related known technology may unnecessarily obscure the gist of the disclosed embodiments, the detailed description will be omitted. In addition, the terms described below are terms defined in consideration of functions in the disclosed embodiments, and this may vary depending on the intention or custom of the user or operator. Therefore, the definitions should be made based on the contents throughout this specification. The terminology used in the detailed description is only for the purpose of describing the embodiments and should never be limited. Unless clearly used otherwise, the singular form includes the plural form. In this description, expressions such as "comprises" or "having" are intended to indicate certain features, numbers, steps, operations, elements, parts or combinations thereof, and should not be construed to exclude the presence or possibility of one or more other features, numbers, steps, operations, elements, parts or combinations thereof other than those described.

[0034] The terms used in the embodiments have been selected from widely used and common terms, taking into account the functions of the present disclosure. However, these terms may vary depending on the intentions of those skilled in the art, precedents, the emergence of new technologies, etc. Furthermore, in certain cases, terms may be arbitrarily selected by the applicant, in which case their meanings will be described in detail in the relevant description. Therefore, the terms used in this disclosure should not be defined simply as names of terms, but rather based on the meanings of the terms and the overall content of the present disclosure.

[0035] When a part of the specification is said to "include" a component, this does not mean that it excludes other components, but rather that it may include other components, unless otherwise specifically stated. Furthermore, terms such as "part," "module," etc., used in the specification refer to a unit that processes at least one function or operation, which may be implemented in hardware or software, or a combination of hardware and software, and, unlike the illustrated examples, may not be clearly distinguished in terms of specific operations.

[0036] The expression "at least one of a, b, and c" described throughout the specification may encompass 'a alone', 'b alone', 'c alone', 'a and b', 'a and c', 'b and c', or 'all of a, b, and c'.

[0037] The "terminal" mentioned below may be implemented as a computer or portable terminal that can connect to a server or other terminal via a network. Here, the computer includes, for example, a notebook, desktop, laptop, etc. equipped with a web browser, and the portable terminal may include, for example, a wireless communication device that guarantees portability and mobility, and may include all types of handheld-based wireless communication devices such as communication-based terminals such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution), smartphones, tablet PCs, etc.

[0038] In the following description, the terms “transmission,” “communication,” “sending,” “receiving,” or other similar terms of a signal or information include not only the direct transmission of a signal or information from one component to another, but also the transmission via another component.

[0039] In particular, "transmitting" or "sending" a signal or information as a single component indicates the final destination of the signal or information, not the direct destination. The same applies to "receiving" a signal or information. Furthermore, in this specification, "relating" two or more pieces of data or information means that, upon acquiring one piece of data (or information), at least a portion of the other piece of data (or information) can be acquired based on that piece of data (or information).

[0040] Additionally, while terms such as first, second, etc. may be used to describe various components, these components should not be limited by these terms. These terms may be used to distinguish one component from another.

[0041] For example, without departing from the scope of the present invention, a first component could be referred to as a second component, and similarly, a second component could also be referred to as a first component.

[0042] In describing the embodiments, descriptions of technical details that are well-known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to avoid obscuring the gist of the present invention by omitting unnecessary explanations and to convey it more clearly.

[0043] For the same reason, some components in the attached drawings are exaggerated, omitted, or schematically depicted. Furthermore, the dimensions of each component do not entirely reflect its actual size. Identical or corresponding components in each drawing are assigned the same reference numbers.

[0044] The advantages and features of the present invention, and the methods for achieving them, will become clearer with reference to the embodiments described in detail below together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. These embodiments are provided only to ensure that the disclosure of the present invention is complete and to fully inform those skilled in the art of the scope of the invention, and the present invention is defined only by the scope of the claims. Like reference numerals designate like elements throughout the specification.

[0045] It will be appreciated that each block of the flowchart drawings and combinations of the flowchart drawings can be performed by computer program instructions. These computer program instructions can be installed in a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing equipment, such that the instructions, when executed by the processor of the computer or other programmable data processing equipment, create a means for performing the functions described in the flowchart block(s). These computer program instructions can also be stored in a computer-available or computer-readable memory that can direct a computer or other programmable data processing equipment to perform the functions in a specific manner, such that the instructions stored in the computer-available or computer-readable memory can produce an article of manufacture that includes instruction means for performing the functions described in the flowchart block(s). Since the computer program instructions may be installed on a computer or other programmable data processing device, a series of operational steps may be performed on the computer or other programmable data processing device to create a computer-executable process, and the instructions that cause the computer or other programmable data processing device to perform the steps for performing the functions described in the flowchart block(s) may also provide steps for performing the functions described in the flowchart block(s).

[0046] Additionally, each block may represent a module, segment, or portion of code that contains one or more executable instructions for performing a specific logical function(s). It should also be noted that in some alternative implementation examples, the functions described in the blocks may occur out of order. For example, two blocks depicted in succession may actually be executed substantially concurrently, or the blocks may sometimes be executed in reverse order, depending on their respective functions.

[0047] Hereinafter, embodiments of the present disclosure will be described in detail with reference to the attached drawings so that those skilled in the art can easily practice the present disclosure. However, the present disclosure may be implemented in various different forms and is not limited to the embodiments described herein. The method illustrated in FIG. 2, FIG. 4, FIG. 6, or FIG. 8 may be performed, for example, by a user terminal (110) or a server (120) described with reference to FIG. 11. The user terminal (110) or the server (120) is an exemplary device that provides information related to the item sales service in the present disclosure, and may be a single device, but depending on the embodiment, may be a system composed of multiple detailed devices that communicate with each other via a wired or wireless network.

[0048] Figure 1 is a schematic diagram of a system including a user terminal according to one embodiment. Those skilled in the art will appreciate that, in addition to the components illustrated in Figure 1, other general-purpose components may be included.

[0049] Referring to FIG. 1, the system includes a user terminal (110), a server (120), and a network (130). The user terminal (110) and the server (120) can communicate with each other within the network (130). The network (130) includes a Local Area Network (LAN), a Wide Area Network (WAN), a Value Added Network (VAN), a mobile radio communication network, a satellite communication network, and a combination thereof, and is a comprehensive data communication network that allows each system component illustrated in FIG. 1 to communicate smoothly with each other, and may include a wired Internet, a wireless Internet, and a mobile radio communication network. Wireless communications may include, but are not limited to, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy, Zigbee, WFD (Wi-Fi Direct), UWB (ultra wideband), infrared communication (IrDA, infrared Data Association), NFC (Near Field Communication), etc.

[0050] A user terminal (110) is a device that provides information to users of an item sales service. If the item sales service is provided through a website, it may be a user terminal accessible to the website. If the item sales service is provided through a dedicated application, it may be a user terminal with the application installed. Examples include smartphones, tablets, personal computers (PCs), laptops, etc.

[0051] A user accesses the item sales service through a user terminal (110). The user can log in to his / her account or use the item sales service as a non-member, and can obtain all information related to the item sales service through an output device (such as a display or speaker) provided on the user terminal (110) or an output device (such as a monitor) linked to the user terminal (110). In this regard, the user terminal (110) may generate or process information provided to the user using a computing device (such as a processor) included in the user terminal (110), but some information may be generated or processed by a server (120), transmitted to the user terminal (110), and then provided to the user. Whether the information is generated or processed by the user terminal (110) or the server (120) can be flexibly determined in consideration of resources for the service, service speed, service content, etc.

[0052] The server (120) is a device that hosts an item sales service, exchanges information with a user terminal (110) via a network (130), customizes the item sales service, and accesses a database inside / outside the server (120) to update information about items being sold periodically or in real time. When the provider of the item sales service manages the entire logistics process, such as receiving, picking, sorting, issuing, shipping, delivery, and returns of items, the server (120) may not be a single physical device, but may collectively refer to multiple devices that communicate physically or electronically.

[0053] In relation to the above, the following drawings will be used to explain in more detail.

[0054] FIG. 2 is a flowchart illustrating a method for providing information related to an item sales service according to one embodiment. While the method illustrated in FIG. 2 is described hereinafter as being performed by the user terminal (110) described above, this is merely exemplary. The method illustrated in FIG. 2 may also be performed by another device (e.g., a server (120)) or by a combination of the user terminal (110) and a separate device. This also applies to the methods illustrated in FIG. 4, FIG. 6, or FIG. 8, which will be described below.

[0055] In step S210, the user terminal (110) may receive input from the user regarding an add-to-cart interface on the detail page of the first item. In the present disclosure, the "detail page" collectively refers to a page that displays information such as the price, shipping method, and image for a specific item. The detail page can be accessed by selecting an item from any page within the service.

[0056] In step S220, in response to an input to the cart add interface, the user terminal (110) may display a first modal interface indicating that the first item has been added to the user's cart on the first item's detail page. The first modal interface may include a first area displaying a message and a graph interface indicating whether the minimum order amount required for delivery of the first item has been met, and a second area displaying recommended items.

[0057] According to one embodiment, the first area of ​​the first modal interface may display a bar-shaped graph interface corresponding to the minimum order amount required for delivery of the first item. Furthermore, the graph interface may display an area corresponding to the total amount of items in the user's cart, including the first item, in an activated state, and an area corresponding to the remaining order amount in an inactive state. In the present disclosure, the remaining order amount may be defined as the difference between the minimum order amount required for delivery of the first item and the total amount of items in the user's cart.

[0058] According to one embodiment, the message displayed in the first area of ​​the first modal interface may include information regarding whether the minimum order amount required for delivery of the first item has been met and information regarding the remaining order amount. In conjunction with the above-described embodiment, the area corresponding to the inactive state of the graph interface and the information regarding the remaining order amount within the message may be updated together.

[0059] According to one embodiment, in the first area of ​​the first modal interface, if the total amount of items in the user's cart is greater than or equal to the minimum order amount required for delivery of the first item, the graph interface may be hidden and a call-to-action (CTA) object linking to the user's cart page may be displayed. According to another embodiment, if the total amount of items in the user's cart is greater than or equal to the minimum order amount required for delivery of the first item, the page displayed on the screen of the user terminal (110) may be switched from the first item's details page to the user's cart page at the same time as the first modal interface is closed.

[0060] According to one embodiment, the second area of ​​the first modal interface may display items whose price is greater than or equal to the remaining order amount as recommended items. For example, the recommended items displayed in the second area may be sorted in descending order of price. As another example, the recommended items displayed in the second area may be selected items whose price is greater than or equal to the remaining order amount, excluding items that fall under the category of daily necessities. In this case, "daily necessities" are items that fall within a category predefined by the service provider, such as bottled water and toilet paper. The criteria for an item to be considered a daily necessities may vary depending on the embodiment, including the type of item, price, purchase frequency, and purchase cycle.

[0061] Figures 3a to 3c illustrate detailed page screens displaying a first modal interface. In addition to the first area (310) and the second area (320), the first modal interface (300) may include a CTA object for closing the first modal interface (300). In addition, although Figures 3a to 3c illustrate the first modal interface (300) in a bottom sheet format, the user interface (UI) format in which the first modal interface (300) is displayed may be set to various other formats, such as a pop-up window or a snack bar, in addition to a bottom sheet.

[0062] As illustrated in FIG. 3a, a first area (310) may display a message (“X delivery product can be purchased by adding 11,800 won”) and a graph interface (311) indicating whether the minimum order amount required for delivery of the first item has been met, and a second area (320) may display information on recommended items to replace the first item or recommended items suitable for purchase together with the first item. Among these, the message and the graph interface (311) may adaptively change according to the total amount of items in the user’s cart. Referring to FIG. 3b, it can be seen that the message has changed (“X delivery product can be purchased by adding 500 won”) as two items have been added to the user’s cart, and the area corresponding to the activated state of the graph has also increased.

[0063] Additionally, the first area (310) of the first modal interface (300) may display an image (312) of the first item. This allows the user to easily check what items are currently in the user's cart, and compare the image of the recommended items displayed in the second area (320) with the image of the first item for reference when making a purchase. As illustrated in FIG. 3b, in addition to the first item corresponding to the current detailed page, the number of items in the user's cart may be displayed around the image (312) of the first item, and the total number of items in the user's cart, including the first item, may be displayed via a cart icon (330) on the detailed page.

[0064] Meanwhile, if the total amount of items in the user's cart is greater than or equal to the minimum order amount, a CTA object ("Go to Cart") (313) that links to the user's cart page may be displayed in the first area (310) of the first modal interface (300) instead of the message and graphic interface (311), as illustrated in FIG. 3c. In addition, according to an embodiment, if the total amount of items in the user's cart is less than the minimum order amount, text indicating that the first item is in the cart may be displayed in the first area (310), as illustrated in FIGS. 3a and 3b, and if the total amount of items in the user's cart is greater than or equal to the minimum order amount, text indicating that the items in the cart are available for delivery may be displayed in the first area (310), as illustrated in FIG. 3c.

[0065] However, at least some of the arrangement, color, size, and appearance of the visual elements that constitute the first modal interface (300) may be implemented in various ways depending on the embodiment.

[0066] Figure 4 is a flowchart illustrating an additional embodiment in which the first modal interface is closed.

[0067] In step S410, the user terminal (110) can receive input from the user for an add-to-cart interface on the detail page of the first item.

[0068] In step S420, in response to an input to the cart add interface, the user terminal (110) may display a first modal interface indicating that the first item has been added to the user's cart on the first item's detail page. The first modal interface may include a first area displaying a message and a graph interface indicating whether the minimum order amount required for delivery of the first item has been met, and a second area displaying recommended items.

[0069] In step S430, the user terminal (110) may receive a close request for the first modal interface from the user.

[0070] In step S440, the user terminal (110) can display the message and graph interface displayed in the first area of ​​the first modal interface at the top of the detail page. This is exemplified in FIGS. 5a and 5b.

[0071] Figures 5a and 5b illustrate detailed page screens with the first modal interface closed. When the first modal interface is closed at the user's request to close, the message and graph interfaces displayed in the first area of ​​the first modal interface may be displayed in the form of a separate modal interface (520) at the top of the detailed page of the first item. The message and graph interfaces displayed in the first area of ​​the first modal interface may also be displayed with their positions changed in the upper modal interface (520).

[0072] In addition, the position at which the modal interface (520) is displayed may change depending on the position at which the first modal interface is previously displayed. For example, if the first modal interface is provided in the form of a bottom sheet, the new modal interface (520) may be displayed at the top of the detail page. However, if the first modal interface was originally provided in the form of a snack bar at the top of the detail page, the new modal interface (520) may be displayed at the bottom of the detail page.

[0073] Meanwhile, the modal interface (520) may remain displayed while the user remains on the detail page. However, depending on the embodiment, it may disappear after a preset period of time has elapsed after being displayed. This prevents the modal interface (520) from continuously obscuring a portion of the detail page, thereby enhancing the convenience of service use.

[0074] The message and graph interface displayed in the modal interface (520) can also be adaptively changed according to the total amount of items in the user's cart. FIGS. 5A and 5B are examples of this. In FIG. 5A, as indicated by the cart icon (510), the user's cart contains two items, and as indicated by the modal interface (520), items worth more than 3,800 won must be added to the cart for the delivery service ("X delivery"). In FIG. 5B, as indicated by the cart icon (510), one more item is added to the cart, and as indicated by the modal interface (520), the minimum order amount for the delivery service is met, and thus, free delivery is possible.

[0075] Figure 6 is a flowchart illustrating an additional embodiment of transitioning to a search results page.

[0076] In step S610, the user terminal (110) can receive input from the user for an add-to-cart interface on the detail page of the first item.

[0077] In step S620, in response to an input to the cart add interface, the user terminal (110) may display a first modal interface indicating that the first item has been added to the user's cart on the first item's detail page. The first modal interface may include a first area displaying a message and a graph interface indicating whether the minimum order amount required for delivery of the first item has been met, and a second area displaying recommended items.

[0078] In step S630, the user terminal (110) may receive a request from the user to switch to a search results page (Search Result Page, SRP). In the present disclosure, the term "search results page" refers to a page that displays the results of searching for an item based on its name, category, attributes, etc. The request to switch to a search results page may take various forms, such as a keyword-based search request, a request to go back from a detailed page, or selecting a link referencing a search results page, but is not limited thereto.

[0079] In step S640, the user terminal (110) may display a search results page in response to the received conversion request. The search results page may display a message informing of benefits for at least some items among the multiple items displayed on the search results page that offer benefits for paid members of the item sales service. According to one embodiment, the message informing of benefits may be provided only when the account status of the user currently staying on the search results page is a free member or a non-member, or may be provided uniformly regardless of the user's account status. Benefits for paid members may be set in various ways by the service provider, and representative examples include free shipping, expedited shipping, discount coupon issuance, and discounted price application. This will be described with reference to FIGS. 7A and 7B below.

[0080] FIGS. 7A and 7B illustrate search result page screens displaying messages guiding benefits for items. On the search result page screen, items may be displayed in a grid format as shown in FIGS. 7A and 7B , but may also be displayed in a list format depending on the design. The search result page screen may display information on at least one item by section, and in sections corresponding to items with benefits for paid members, information (710, 720) regarding delivery-related benefits and return-related benefits may be displayed, as shown in FIG. 7A , or only information (710, 720) regarding delivery-related benefits may be displayed, as shown in FIG. 7B . According to an embodiment, if the price of the item is greater than or equal to the minimum order amount for providing the benefit, information about the minimum order amount for shipping may be omitted from the information about the shipping-related benefit (710), but if the price of the item is less than the minimum order amount for providing the benefit, information about the minimum order amount for shipping may be included in the information about the shipping-related benefit (720).

[0081] Figure 8 is a flowchart illustrating an additional embodiment of processing a payment request on a cart page.

[0082] In step S810, the user terminal (110) can receive input from the user for an add-to-cart interface on the detail page of the first item.

[0083] In step S820, in response to an input to the cart add interface, the user terminal (110) may display a first modal interface indicating that the first item has been added to the user's cart on the first item's detail page. The first modal interface may include a first area displaying a message and a graph interface indicating whether the minimum order amount required for delivery of the first item has been met, and a second area displaying recommended items.

[0084] In step S830, the user terminal (110) may receive a request from the user to switch to a cart page. In the present disclosure, a 'cart page' refers to a page that displays information about items in the user's cart.

[0085] In step S840, the user terminal (110) can display a cart page in response to the received conversion request.

[0086] In step S850, the user terminal (110) may receive a payment request from the user on the cart page. The payment request may be made by the user's input to the UI displayed on the cart page.

[0087] In one embodiment, the top of the bottom sheet within the cart page may display the total payment amount to be paid by the user and the total discount amount received by the user, and the bottom of the bottom sheet within the cart page may display a CTA object linking to the user's payment page.

[0088] Meanwhile, in another embodiment, the top of the bottom sheet in the cart page displays the total discount amount received by the user, and the bottom of the bottom sheet in the cart page displays a CTA object that links to the user's payment page, and the total payment amount to be paid by the user may be displayed together in the CTA object.

[0089] In step S860, the user terminal (110) can check whether, among the items in the user's cart, there is a first type of item for which a minimum order amount required for delivery is set.

[0090] In step S870, the user terminal (110) can check whether the total amount of the first type of items in the user's cart is less than the minimum order amount if there is a first type of item.

[0091] In step S880, if the total amount of the first type of items is less than the minimum order amount, the user terminal (110) may display a second modal interface for separately paying only for the second type of items in the user's cart for which the minimum order amount is not set.

[0092] In step S890, the user terminal (110) may display a payment page in response to a payment request if there is no first type of item among the items in the user's cart or if the total amount of the first type of items in the user's cart is greater than the minimum order amount.

[0093] In one embodiment, the second modal interface may include an option to separately purchase only the second type of item and an image of the second type of item. In another embodiment, the second modal interface may include an option to separately purchase only the second type of item, an option to sign up for a paid membership for the item sales service and purchase all items in the user's cart, and an image of the second type of item.

[0094] Figures 9a and 9b illustrate cart page screens displaying payment-related amounts. The screens displayed on the left of Figures 9a and 9b show a folded state of the bottom sheet (910) displaying payment information, while the screens displayed on the right show an unfolded state of the bottom sheet (910). The bottom sheet (910) may display the total payment amount to be paid by the user, the total discount amount received by the user, and a CTA object (912) that links to the user's payment page. As shown in the left screen of FIG. 9a, the top (911) of the bottom sheet (910) may display the total payment amount to be paid by the user and the total discount amount received by the user, and the CTA object may be displayed at the bottom (912) of the bottom sheet (910). As shown in the left screen of FIG. 9b, the top (913) of the bottom sheet (910) may display the total discount amount received by the user, and the bottom (912) of the bottom sheet (910) may display the total payment amount to be paid by the user within the CTA object.

[0095] Meanwhile, as illustrated in FIG. 9a, if the total payment amount to be paid by the user is displayed at the top (911) of the bottom sheet (910), the number of items selected as payment targets on the cart page (e.g., 3) may be displayed within the CTA object at the bottom (912) of the bottom sheet (910). On the other hand, as illustrated in FIG. 9b, if the total payment amount to be paid by the user is displayed at the bottom (912) of the bottom sheet (910), the number of items selected as payment targets on the cart page may be displayed at the top (911) of the bottom sheet (910).

[0096] Additionally, as shown in the right screens of FIGS. 9a and 9b, the total amount of items (total product price) before the discount is applied may be additionally displayed on the bottom sheet (910) in the unfolded state.

[0097] Figures 10a and 10b illustrate cart page screens displaying a second modal interface. In Figures 10a and 10b, the second modal interface (1010) is displayed in the form of a pop-up window; however, the second modal interface (1010) may be displayed in various forms, such as a bottom sheet or a top snack bar.

[0098] Referring to FIG. 10a, a second modal interface (1010) may display information (1011) about the number of items of a second type that do not have a minimum order amount among the items in the cart, images of items of the second type (1012), an option to pay for only items of the second type separately (1013), and shipping-related information (1014) for items of the first type.

[0099] Meanwhile, referring to FIG. 10b, a second modal interface (1010) may display information (1011) about the number of items of the second type for which a minimum order amount is not set among the items in the cart, images of the second type items (1012), delivery-related information for items of the first type (1014), an option (1015) to pay separately for only items of the second type, an option (1016) to sign up for a paid membership for an item sales service and pay for all items in the user's cart, and a CTA object (1017) for a payment request based on the currently selected option. The format of the control corresponding to each option (1015, 1016) may be implemented in various formats such as a radio button, a check box, and a list box.

[0100] In common with FIGS. 10a and 10b, the image (1012) of the second type of item is designated as the basic image of each of the second type of items and can be displayed by referring to the information of the image stored in the server (120) or a database linked to the server (120).

[0101] Also, in common with FIGS. 10a and 10b, the arrangement, display position, color, size, etc. of each information, option, image or object can be implemented in various ways depending on the embodiment.

[0102] FIG. 11 is a block diagram illustrating a user terminal or server according to one embodiment.

[0103] The user terminal (110) may include, according to one embodiment, a memory (111) and a processor (113). In one embodiment, the user terminal (110) may exchange data with the outside world through an input / output interface. Similarly, the server (120) may include, according to one embodiment, a memory (121) and a processor (123). In one embodiment, the server (120) may exchange data with the outside world through an input / output interface.

[0104] The processor (113, 123) may perform at least one of the methods described above through FIG. 2, FIG. 4, FIG. 6, or FIG. 8, or may support an external device to perform the method. The memory (111, 121) may store information for performing at least one of the methods described above through FIG. 2, FIG. 4, FIG. 6, or FIG. 8. The memory (111, 121) may be a volatile memory or a non-volatile memory.

[0105] The processor (113, 123) can control a user terminal (110) or a server (120) to execute a program and provide information. The code of the program executed by the processor (113, 123) can be stored in the memory (111, 121).

[0106] In one embodiment, the processor (113) is connected to the memory (111) to receive an input for an add-to-cart interface on a detail page of a first item from a user, and in response to the input for the add-to-cart interface, display a first modal interface on the detail page, the first area displaying a message and a graph interface indicating whether a minimum order amount required for delivery of the first item is met as the first item is added to the user's cart, and a second area displaying recommended items.

[0107] In another embodiment, the processor (123) may be connected to the memory (121) and may receive a cart add request for a first item from the user terminal (110), add the first item to the user's cart, and transmit information and a command for displaying a first modal interface to the user terminal (110). In addition, the processor (123) may be connected to the memory (121) and may transmit, to the user terminal (110), a command for closing the first modal interface when receiving a close request for the first modal interface from the user terminal (110), and information and a command for displaying a message and a graph interface at the top of the detail page. In addition, the processor (123) may be connected to the memory (121) and may be capable of transmitting, to the user terminal (110), information and a command for displaying a search result page when receiving a transition request to a search result page from the user terminal (110). In addition, the processor (123) is connected to the memory (121), and when a request to switch to a cart page is received from a user terminal (110), information and a command for displaying a cart page can be transmitted to the user terminal (110), and when a payment request is received on the cart page from the user terminal (110), information and a command for displaying a payment page or a second modal interface can be transmitted to the user terminal (110).

[0108] The user terminal (110) or server (120) illustrated in FIG. 11 only depicts components related to the present embodiment. Therefore, those skilled in the art will understand that, in addition to the components illustrated in FIG. 11, other general-purpose components may be included.

[0109] The device according to the above-described embodiments may include a processor, a memory for storing and executing program data, a permanent storage such as a disk drive, a communication port for communicating with an external device, a user interface device such as a touch panel, a key, a button, etc. The methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and an optical reading medium (e.g., CD-ROM, DVD: Digital Versatile Disc)). The computer-readable recording medium may be distributed to computer systems connected to a network, so that the computer-readable code may be stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed by a processor.

[0110] The present embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented by various hardware and / or software configurations that perform specific functions. For example, the embodiment may employ direct circuit configurations such as memory, processing, logic, look-up tables, etc., which may perform various functions under the control of one or more microprocessors or other control devices. Similarly, the present embodiment may be implemented in a programming or scripting language such as C, C++, Java, assembler, etc., including various algorithms implemented as a combination of data structures, processes, routines, or other programming configurations. Functional aspects may be implemented as algorithms that execute on one or more processors. Furthermore, the present embodiment may employ conventional techniques for electronic configuration, signal processing, message processing, and / or data processing. Terms like "mechanism," "element," "means," and "composition" can be used broadly and are not limited to mechanical or physical components. These terms can also encompass a series of software routines, such as those associated with a processor.

[0111] The above-described embodiments are merely examples, and other embodiments may be implemented within the scope of the claims set forth below.

Claims

1. In a method of providing information related to an item sales service through a user terminal, A step of receiving input from a user for an add-to-cart interface on a detail page of a first item; and In response to an input to the cart add interface, a step of displaying a first modal interface on the detail page according to which the first item is added to the user's cart is included. The above first modal interface is, Including a first area displaying a message and a graph interface indicating whether the minimum order amount required for delivery of the first item has been met, and a second area displaying recommended items. How to provide information.

2. In paragraph 1, In the above first area, The above graph interface in the form of a bar corresponding to the above minimum order amount is displayed, The above graph interface is, A region corresponding to the total amount of items in the user's cart, including the first item, is displayed in an activated state, and a region corresponding to the remaining order amount corresponding to the difference between the minimum order amount and the total amount is displayed in an inactive state. How to provide information.

3. In paragraph 1, In the above first area, If the total amount of items in the user's cart is greater than or equal to the minimum order amount, the graph interface is hidden and a call-to-action (CTA) object linking to the user's cart page is displayed. How to provide information.

4. In paragraph 1, In the above second area, The item is characterized in that the item whose price is equal to or greater than the remaining order amount corresponding to the difference between the minimum order amount and the total amount of items in the user's cart is displayed as the recommended item. How to provide information.

5. In paragraph 4, The above recommended items displayed in the above second area are: Characterized in that the prices of the above recommended items are displayed in order of lowest to highest. How to provide information.

6. In paragraph 4, The above recommended items displayed in the above second area are: Among the items whose price is higher than the remaining order amount, items corresponding to daily necessities are excluded. How to provide information.

7. In paragraph 1, A step of receiving a close request for the first modal interface from the user; and Further comprising the step of displaying the message and the graph interface at the top of the detailed page; How to provide information.

8. In paragraph 1, A step of receiving a request to switch to a search result page (SRP) from the user; and In response to the above conversion request, further comprising the step of displaying the search results page, On the above search results page, A method of providing a service for selling items, characterized in that, among the plurality of items displayed on the search results page, a message providing information on the benefits is displayed for at least some items that have benefits for paid members of the item sales service. How to provide information.

9. In paragraph 1, A step of receiving a request for conversion to a cart page from the user; and In response to the above conversion request, further comprising the step of displaying the cart page; How to provide information.

10. In paragraph 9, On the above cart page, The total payment amount to be paid by the user and the total discount amount received by the user are displayed at the top of the bottom sheet in the cart page, and a CTA object linking to the user's payment page is displayed at the bottom of the bottom sheet in the cart page. How to provide information.

11. In paragraph 9, On the above cart page, The total discount amount received by the user is displayed at the top of the bottom sheet in the cart page, and a CTA object linked to the user's payment page is displayed at the bottom of the bottom sheet in the cart page, and the total payment amount to be paid by the user is displayed together in the CTA object. How to provide information.

12. In paragraph 9, A step of receiving a payment request from the user on the cart page; A step of checking whether, among the items in the user's cart, there exists a first type of item for which a minimum order amount required for delivery is set; If the first type of item does not exist, a step of displaying a payment page in response to the payment request; and If the first type of item exists, the method further comprises the step of checking whether the total amount of the first type of items in the user's cart is greater than or equal to the minimum order amount, and if the total amount of the first type of items is greater than or equal to the minimum order amount, displaying a payment page in response to the payment request, and if the total amount of the first type of items is less than the minimum order amount, displaying a second modal interface for separately paying only for the second type of items among the items in the user's cart for which the minimum order amount is not set. How to provide information.

13. In paragraph 12, The above second modal interface is, An option to pay separately for only the second type of items and an image of the second type of items, How to provide information.

14. In paragraph 12, The above second modal interface is, An option to pay separately for only the second type of items, an option to sign up for a paid membership for the item sales service and pay for all items in the user's cart, and an image of the second type of items, How to provide information.

15. A non-transitory computer-readable recording medium having recorded thereon a program for executing the method of paragraph 1 on a computer.

16. As a user terminal for providing information related to the item sales service, Contains a memory and a processor that store instructions, The above processor is connected to the above memory, Receive input from the user for an add-to-cart interface on the detail page of the first item, In response to an input to the above cart add interface, a first modal interface is displayed on the above detail page according to which the first item is added to the user's cart, The above first modal interface is, A user terminal including a first area displaying a message and a graph interface indicating whether the minimum order amount required for delivery of the first item has been met, and a second area displaying recommended items.

Images