Packaging material and preparing method thereof

WO2025184827A8 Publication Date: 2025-10-02PROCTER & GAMBLE CO +3
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Patent Information

Application Number
PCT/CN2024/080295
Authority / Receiving Office
WO · WO
Patent Type
Applications
Current Assignee / Owner
Filing Date
2024-03-06
Publication Date
2025-10-02

AI Technical Summary

Technical Problem

Existing packaging materials for consumer products lack an effective way to convey aesthetic appeal and prevent counterfeiting while maintaining a premium appearance.

Method used

A printed substrate with a hologram pattern sheet featuring varying brightness levels in non-hologram and hologram areas, achieved through uneven application of ink compositions, enhances the aesthetic appeal and provides a premium appearance.

Benefits of technology

The substrate effectively enhances the visual appeal of packaging by intensifying hologram effects in darker areas and maintaining a high-quality appearance, while also providing protection against counterfeiting.

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Abstract

The present invention relates to a printed substrate having a top side and a bottom side, and comprising a hologram pattern sheet, the hologram pattern sheet comprising a hologram forming layer comprising a hologram pattern; wherein the top side of the printed substrate comprises a first print region and a second print region, wherein the first print region comprises a first non-hologram area comprising a first non-hologram brightness B1N and a first hologram area comprising a first hologram brightness B1H, wherein the second print region comprises a second non-hologram area comprising a second non-hologram brightness B2N and a second hologram area comprising a second hologram brightness B2H, and wherein the B1N is higher than B2N, and B1H is lower than B2H.
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