Advertisement exposure determination method, non-transitory computer-readable medium, and advertisement exposure determination device

Abstract

This advertisement exposure determination method is carried out by a computer, and comprises a step (S14) for determining whether the position of a user is included in a three-dimensional advertisement exposure region of an outdoor advertisement, a step (S18) for determining whether the outdoor advertisement is included in the field of view of the user at said position, and a step (S20) for, in response to the determination that the position of the user is included in the advertisement exposure region and the outdoor advertisement is included in said field of view, determining that the user is exposed to the outdoor advertisement at said position.

Description

Advertisement contact determination method, non-transitory computer-readable medium, and advertisement contact determination device

[0001] The present disclosure relates to an advertisement contact determination method, a non-transitory computer-readable medium, and an advertisement contact determination device.

[0002] A technology for accurately measuring whether a user has come into contact with an OOH (Out of Home) advertisement such as an outdoor advertisement is an important element in analyzing the marketing effectiveness of outdoor advertisements. Outdoor advertisements, unlike online advertisements, have the characteristic that it is difficult to accurately obtain information about users who have come into contact with the advertisement. Furthermore, if it is possible to extract multiple users who have come into contact with an outdoor advertisement with high accuracy, it becomes possible to accurately analyze the marketing effectiveness of the outdoor advertisement based on information about the extracted multiple users. For example, as a technology for determining contact with outdoor advertisements, Patent Document 1 discloses an advertising medium contact number detection method for detecting the number of users who have come into contact with an outdoor advertisement.

[0003] Japanese Patent Application Publication No. 2021-039733

[0004] In the method for detecting the number of people who come into contact with an advertising medium disclosed in Patent Document 1, the two-dimensional viewable range of the advertising medium is calculated based on information about the placement and orientation of the advertising medium. Then, using moving population data indicating the population in each time period, the number of people who came into contact with the advertising medium in each time period within the viewable range is calculated.

[0005] However, while the detection method disclosed in Patent Document 1 can roughly calculate the number of people who came into contact with advertising media in each time period based on the viewable range of the advertising media and mobile population data, it cannot accurately detect information about each user who came into contact with outdoor advertising. In particular, in order to analyze the marketing effectiveness of outdoor advertising based on information about users who came into contact with outdoor advertising, it is desirable to be able to accurately determine whether a specific user came into contact with outdoor advertising. From this perspective, there is room for consideration of new advertising contact determination methods.

[0006] In view of the above, the present disclosure aims to provide an advertising contact determination method, a non-transitory computer-readable medium, and an advertising contact determination device that are capable of determining with high accuracy whether a user has come into contact with an outdoor advertisement.

[0007] An advertising contact determination method according to one aspect of the present disclosure is executed by a computer and includes the steps of determining whether a user's position is included in a three-dimensional advertising contact area of ​​an outdoor advertisement, determining whether the outdoor advertisement is included in the user's field of view at the position, and determining that the user is contacting the outdoor advertisement at the position in response to a determination that the user's position is included in the advertising contact area and the outdoor advertisement is included in the field of view.

[0008] A non-transitory computer-readable medium according to one aspect of the present disclosure stores instructions that, when executed, cause a computer to perform the method for determining advertisement exposure.

[0009] An advertising contact determination device according to one aspect of the present disclosure comprises at least one processor and a memory for storing computer-readable instructions, and when the computer-readable instructions are executed by the processor, the advertising contact determination device executes the advertising contact determination method.

[0010] According to the present disclosure, it is possible to provide an advertisement contact determination method, a non-transitory computer-readable medium, and an advertisement contact determination device that are capable of determining with high accuracy that a user has come into contact with an outdoor advertisement.

[0011] 1 is a diagram illustrating an example of the configuration of an information processing system including an advertisement contact determination device according to an embodiment of the present disclosure (hereinafter referred to as this embodiment); FIG. 2 is a diagram illustrating an example of the hardware configuration of an advertisement contact determination device; FIG. 3 is a flowchart illustrating a series of processes for generating advertisement contact user management data; FIG. 4 is a diagram illustrating an example of people flow data; (a) is a diagram illustrating an example of an advertisement contact area in the vertical direction; (b) is a diagram illustrating an example of an advertisement contact area in the horizontal direction; (a) is a diagram illustrating another example of an advertisement contact area in the vertical direction; (b) is a diagram illustrating another example of an advertisement contact area in the horizontal direction; (a) is a diagram illustrating an advertisement contact area in the vertical direction when the height dimension of an outdoor advertisement is L1; (b) is a diagram illustrating an advertisement contact area in the vertical direction when the height dimension of an outdoor advertisement is L2; ​​(a) is a diagram illustrating an advertisement contact area in the vertical direction when the height of an outdoor advertisement from the ground is H1; (b) is a diagram illustrating an advertisement contact area in the vertical direction when the height of an outdoor advertisement from the ground is H3; (a) is a diagram illustrating an advertisement contact area in the horizontal direction when the width dimension of an outdoor advertisement is W1. 1(b) is a diagram showing an advertisement contact area in the horizontal direction when the width dimension of the outdoor advertisement is W2. (a) is a diagram showing an example of an advertisement contact area and an obstacle area in the vertical direction. (b) is a diagram showing an example of an advertisement contact area and an obstacle area in the horizontal direction. (a) is a flowchart for explaining the outdoor advertisement contact determination process for user U1. (a) is a diagram (part 1) showing the advertisement contact area in the vertical direction and the vertical field of view of user U1 at each position. (b) is a diagram (part 1) showing the advertisement contact area in the horizontal direction and the horizontal field of view of user U1 at each position. (a) is a diagram for explaining the vertical field of view of user U1. (b) is a diagram for explaining the horizontal field of view of user U1. (a) is a diagram for explaining the vertical field of view of user U1. (b) is a diagram for explaining the horizontal field of view of user U1. (a) is a diagram showing a state in which more than a certain portion of an outdoor advertisement is included in the user's field of view. (a) is a diagram (part 2) showing the advertisement contact area in the vertical direction and the vertical field of view of user U1 at each position. (b) is a diagram (part 2) showing the advertisement contact area in the horizontal direction and the horizontal field of view of user U1 at each position.

[0012] (Outline of this embodiment) An outline of this embodiment will be described below.

[0013] An advertising contact determination method according to one aspect of the present disclosure is executed by a computer and includes the steps of determining whether a user's position is included in a three-dimensional advertising contact area of ​​an outdoor advertisement, determining whether the outdoor advertisement is included in the user's field of view at the position, and determining that the user is contacting the outdoor advertisement at the position in response to a determination that the user's position is included in the advertising contact area and the outdoor advertisement is included in the field of view.

[0014] According to the above method, when a user's position is included in a three-dimensional advertising contact area and the outdoor advertising is included in the user's field of view, it is determined that the user has come into contact with the outdoor advertising at that position. In this way, it is possible to provide an advertising contact determination method that can determine with high accuracy whether a user has come into contact with an outdoor advertising.

[0015] The advertisement contact determination method may further include setting the advertisement contact area based on placement information about the outdoor advertisement. The step of determining whether the user's location is included in the advertisement contact area may include determining whether a first location of the user is included in the advertisement contact area, and determining whether a second location of the user acquired temporally after the first location is included in the advertisement contact area. The step of determining whether the outdoor advertisement is included in the user's field of view at the location may include determining the user's movement direction based on the first location and the second location, determining the user's field of view at the second location based on the movement direction and the second location, and determining whether the outdoor advertisement is included in the user's field of view at the second location. The step of determining whether the user is in contact with the outdoor advertisement at the location may include determining whether the user is in contact with the outdoor advertisement at the second location in response to determining that the first location and the second location are included in the advertisement contact area and that the outdoor advertisement is included in the user's field of view at the second location.

[0016] According to the above method, if the first and second positions of the user are included in the three-dimensional advertising contact area and the outdoor advertising is included in the field of view of the user at the second position, it is determined that the user has come into contact with the outdoor advertising. In this way, it is possible to provide an advertising contact determination method that can determine with high accuracy that the user has come into contact with the outdoor advertising.

[0017] The method for determining whether or not the user is in contact with the outdoor advertisement at the location may further include a step of determining that the user is not in contact with the outdoor advertisement at the location in response to a determination that the user's location is not included in the advertising contact area or that the outdoor advertisement is not included within the field of view at the location.

[0018] In addition, the step of determining whether the outdoor advertisement is included within the field of view may include a step of determining whether a certain portion or more of the outdoor advertisement in the horizontal direction is included within the user's horizontal field of view, and a step of determining whether a certain portion or more of the outdoor advertisement in the vertical direction is included within the user's vertical field of view.

[0019] According to the above method, it is determined whether a certain portion or more of the outdoor advertisement in the horizontal direction is included in the horizontal field of view, and it is also determined whether a certain portion or more of the outdoor advertisement in the vertical direction is included in the vertical field of view, so that it is possible to determine with high accuracy whether the outdoor advertisement is included in the user's field of view.

[0020] The user's location may also be a two-dimensional location formed by latitude and longitude.

[0021] The user's location may also be a three-dimensional location composed of latitude, longitude, and altitude.

[0022] According to the above method, it is determined whether the user's position, which is composed of latitude, longitude, and altitude, is within a three-dimensional advertising contact area, so it is possible to determine with high accuracy whether the user is within the three-dimensional advertising contact area.

[0023] The method for determining advertisement contact may further include the steps of acquiring people flow data including multiple location information of multiple users, and acquiring information indicating the locations of the users from the people flow data.

[0024] According to the above method, by utilizing people flow data including multiple pieces of location information of multiple users, it is possible to extract users who have come into contact with outdoor advertisements with high accuracy.

[0025] The advertisement contact determination method may further include a step of determining or correcting an altitude of the user's location based on attribute information of the user.

[0026] According to the above method, the altitude of the user's location is determined or corrected based on the user's attribute information, so that it is possible to determine with greater accuracy whether the user is present within a three-dimensional advertising contact area based on the user's attribute information (e.g., the user's gender, age, etc.).

[0027] The advertisement contact determination method may further include a step of determining, when the user is in contact with the outdoor advertisement at the location, a contact time during which the user is in contact with the outdoor advertisement.

[0028] According to the above method, it is possible to grasp the extent to which a user was exposed to an outdoor advertisement based on the exposure time of the user. Furthermore, the exposure time can be effectively utilized for marketing analysis of the outdoor advertisement.

[0029] Furthermore, the step of determining whether the user's location is included in the advertisement contact area may further include determining whether a third location of the user, which is acquired temporally subsequent to the second location, is included in the advertisement contact area. The step of determining whether the outdoor advertisement is included in the user's field of view at the location may further include determining a second movement direction of the user based on the second location and the third location, determining a second field of view of the user at the third location based on the second movement direction and the third location, and determining whether the outdoor advertisement is included in the second field of view. The step of determining that the user is in contact with the outdoor advertisement at the location may further include determining that the user is in contact with the outdoor advertisement at the third location in response to determining that the second location and the third location are included in the advertisement contact area and that the outdoor advertisement is included in the second field of view. The method for determining contact with an advertisement may further include a step of determining, when the user is in contact with the outdoor advertisement at the second location and the third location, a contact time during which the user was in contact with the outdoor advertisement based on the time interval between the acquisition time of the second location and the acquisition time of the first location, and the time interval between the acquisition time of the third location and the acquisition time of the second location.

[0030] According to the above method, the contact time during which the user was in contact with the outdoor advertisement can be determined based on the time interval between the acquisition time of the second location and the acquisition time of the first location, and the time interval between the acquisition time of the third location and the acquisition time of the second location.

[0031] The advertisement contact determination method may further include a step of generating advertisement contact user management data including information on a plurality of users who contacted the outdoor advertisement.

[0032] According to the above method, by utilizing advertisement-exposed user management data including information on a plurality of users who came into contact with outdoor advertisements, it becomes possible to efficiently analyze the marketing effectiveness of outdoor advertisements, etc.

[0033] Furthermore, the step of setting the advertisement contact area may include the step of setting a distance of the advertisement contact area in a depth direction based on the type and / or size of the outdoor advertisement.

[0034] According to the above method, the distance of the advertisement contact area in the depth direction is set based on the type and / or size of the outdoor advertisement. In this way, it is possible to set an optimal advertisement contact area depending on the type and size of the outdoor advertisement.

[0035] In addition, the advertisement contact determination method may further include the steps of identifying an obstacle in the advertisement contact area that obstructs visibility of the outdoor advertisement, setting at least a portion of the area surrounding the obstacle as an obstacle area, and determining that the user is not in contact with the outdoor advertisement at the position in accordance with a determination that the user's position is included in the obstacle area.

[0036] According to the above method, it is possible to determine with high accuracy whether or not a user has been in contact with an outdoor advertisement, taking into consideration information about obstacles present in the advertisement contact area.

[0037] According to one aspect of the present disclosure, a non-transitory computer-readable medium stores instructions that, when executed, cause a computer to execute the method for determining whether a user has been exposed to an outdoor advertisement. In this manner, a non-transitory computer-readable medium can be provided that can determine with high accuracy whether a user has been exposed to an outdoor advertisement.

[0038] According to one aspect of the present disclosure, an advertisement contact determination device includes at least one processor and a memory for storing computer-readable instructions, and when the computer-readable instructions are executed by the processor, the advertisement contact determination device executes the advertisement contact determination method. In this way, an advertisement contact determination device that can determine with high accuracy whether a user has come into contact with an outdoor advertisement can be provided.

[0039] (Configuration of Information Processing System 1) The information processing system 1 according to this embodiment will be described below with reference to the drawings. FIG. 1 is a diagram showing an example of the configuration of the information processing system 1 including the advertisement contact determination device 2 according to this embodiment. As shown in FIG. 1, the information processing system 1 includes a plurality of mobile terminals 5, a people flow data server 3, and an advertisement contact determination device 2. These are communicatively connected to a communication network 4. The plurality of mobile terminals 5 are communicatively connected to the people flow data server 3 via the communication network 4. The communication network 4 is configured by at least one of a LAN (Local Area Network), a WAN (Wide Area Network), the Internet, and a wireless core network. In the example of FIG. 1, for convenience of explanation, only two mobile terminals 5 are shown; however, in reality, a large number of mobile terminals 5 are communicatively connected to the people flow data server 3 via the communication network 4.

[0040] In this example, each user U carries a mobile terminal 5 equipped with a location information acquisition function (e.g., a GPS (Global Positioning System) function). The mobile terminal 5 periodically transmits to the people flow data server 3 identification information (terminal ID) of the mobile terminal 5, time information consisting of date and time, location information of the mobile terminal 5 including at least latitude and longitude, and speed information of the mobile terminal 5.

[0041] The people flow data server 3 periodically receives this information from each mobile device 5 via the communication network 4 and generates the people flow data shown in FIG. 4 based on this information. As shown in FIG. 4, the people flow data includes identification information (terminal ID), time information (date and time), location information (latitude and longitude), speed information, movement type information, and road link ID for each mobile device 5. The identification information for the mobile device 5 is associated with the identification information of the user U who owns the mobile device 5 in the user management data described below. The time information indicates the date and time when the location information was acquired by the location information acquisition function of the mobile device 5. The location information indicates the location (longitude and latitude) of the mobile device 5. In this example, the mobile device 5 acquires two-dimensional location information consisting of longitude and latitude, but it may also acquire three-dimensional location information consisting of longitude, latitude, and altitude. In this case, since the three-dimensional location of the user U is known, it is possible to determine with high accuracy whether the user U is included in the three-dimensional advertisement contact area described below.

[0042] The speed information may be detected by a motion sensor (e.g., an acceleration sensor or an angular velocity sensor) mounted on the mobile terminal 5. The movement type information is information indicating the movement type of the user U (walking, cycling, car, etc.). The movement type information may be determined by the mobile terminal 5 based on a detection signal detected by the motion sensor of the mobile terminal 5 and / or a signal detected by a GPS. The people flow data server 3 may determine a road link ID (road link identification information) corresponding to the position information of the mobile terminal 5 based on the position information of the mobile terminal 5 and road network data composed of multiple road links (lines) and multiple road nodes (points). In this way, in the people flow data, the road link ID is associated with various information such as the position information and time information of the mobile terminal 5. Therefore, the people flow data is associated with the road network data via the road link ID.

[0043] The people flow data server 3 is communicatively connected to the advertisement contact determination device 2 via a communication network 4. The people flow data server 3 transmits people flow data to the advertisement contact determination device 2 in response to a request from the advertisement contact determination device 2.

[0044] (Configuration of advertisement contact determination device 2) Next, the hardware configuration of the advertisement contact determination device 2 will be described below with reference to Fig. 2. Fig. 2 is a diagram showing an example of the hardware configuration of the advertisement contact determination device 2. As shown in Fig. 2, the advertisement contact determination device 2 includes a control unit 20, a storage device 21, an input / output interface 22, a communication unit 23, an input operation unit 24, and a display unit 25.

[0045] The control unit 20 includes a memory and a processor. The memory is configured to store computer-readable instructions (programs). For example, the memory may include a ROM (Read Only Memory) storing various programs and a RAM (Random Access Memory) having multiple work areas storing various programs executed by the processor. The various programs may include an advertisement contact determination program that executes the advertisement contact determination method according to this embodiment. The processor may include, for example, at least one of a CPU (Central Processing Unit), an MPU (Micro Processing Unit), and a GPU (Graphics Processing Unit). The CPU may include multiple CPU cores. The GPU may include multiple GPU cores. The processor may be configured to load a specified program from various programs stored in the storage device 21 or ROM onto the RAM and execute various processes in cooperation with the RAM. In particular, the processor may execute a series of information processes described below by loading an advertisement contact determination program stored in the storage device 21 or ROM onto the RAM.

[0046] The storage device 21 is a storage device (storage) such as a hard disk drive (HDD), a solid state drive (SSD), or a flash memory, and is configured to store programs and various data. The input / output interface 22 is an interface that enables connection to an external device and includes an interface conforming to a predetermined communication standard such as the USB standard or the HDMI (registered trademark) standard. The communication unit 23 is equipped with, for example, a wired communication module and / or a wireless communication module for communicating with an external device connected to the communication network 4. The input operation unit 24 is, for example, a touch panel, a touch pen, a mouse, and / or a keyboard. The input operation unit 24 is configured to accept input operations by an operator operating the advertisement contact determination device 2 and to generate an operation signal corresponding to the input operation. The display unit 25 is composed of, for example, a video display such as a liquid crystal display or an organic EL display, and a video display circuit that drives and controls the video display.

[0047] The storage device 21 stores user management data, outdoor advertising management data, advertisement exposure user management data, people flow data, and map data. The user management data includes at least identification information (user ID) of each user U, attribute information (gender, age, etc.) of each user U, and identification information (terminal ID) of the mobile terminal 5 held by each user U. In this way, the user management data is associated with the people flow data via the identification information of the mobile terminal 5.

[0048] The outdoor advertising management data includes at least identification information of each outdoor advertisement and attribute information of each outdoor advertisement (advertiser, advertisement type, installation location, etc.). The advertisement contact user management data includes information on a plurality of users U who contacted each outdoor advertisement (in other words, a plurality of users U who viewed each outdoor advertisement). For example, the information on a plurality of users U who contacted an outdoor advertisement displayed on the advertising display 100 (see FIG. 5 ) may include identification information of the users U, attribute information of the users U, identification information of the mobile terminal 5, and information on the contact time of the outdoor advertisement.

[0049] The people flow data is acquired from the people flow data server 3 via the communication network 4. In particular, the advertisement contact determination device 2 acquires people flow data including position information around the outdoor advertisement that is the target of marketing analysis from the people flow data server 3. The map data includes road network data, background data, note data, address data, and store data. The advertisement contact determination device 2 may acquire the latest map data from a map data server (not shown) that stores map data.

[0050] (A Series of Processes for Generating Advertisement Exposure User Management Data) Next, a series of processes for generating advertisement exposure user management data will be described below with reference to Fig. 3. Fig. 3 is a flowchart for explaining a series of processes for generating advertisement exposure user management data.

[0051] As shown in Fig. 3, in step S1, the advertisement contact determination device 2 (hereinafter simply referred to as "determination device 2") acquires placement information regarding the outdoor advertisement displayed on the advertising display body 100. In this regard, the determination device 2 may acquire the placement information of the outdoor advertisement displayed on the advertising display body 100 based on input information from an operator and / or map data. Here, the placement information of the outdoor advertisement may include position information (latitude, longitude, altitude) of the four corners that constitute the outdoor advertisement (advertising display surface 105), and information regarding the height dimension L and width dimension W of the outdoor advertisement (see Fig. 5).

[0052] The X, Y, and Z axes shown in FIG. 5 are directions set relative to the advertising display 100 that displays the outdoor advertisement. One of the X, Y, and Z axes is perpendicular to the remaining two directions. The Z axis indicates the vertical direction (height direction) of the advertising display 100. The Y axis indicates the width direction of the advertising display 100. The X axis indicates the depth direction of the advertising display 100. The horizontal direction of the outdoor advertisement is perpendicular to the Z axis direction and parallel to the XY plane. Furthermore, among the X axis directions, the +X axis direction indicates the direction of the arrow, while the -X axis direction indicates the direction opposite to the arrow direction. In particular, the +X axis direction indicates the orientation of the advertising display surface 105. Similarly, for the Y axis and Z axis directions, the arrow direction is the + direction, while the direction opposite to the arrow direction is the - direction.

[0053] The outdoor advertisement may be an outdoor advertisement as defined by the Outdoor Advertising Act, etc. In particular, the advertising display 100 displaying the outdoor advertisement on the advertising display surface 105 may be a signboard, a billboard, a poster, a billboard, a billboard, a building, or other structure. The advertising display 100 may also be an electronic signboard such as a digital signage. In this case, the content of the outdoor advertisement displayed on the advertising display surface 105 of the advertising display 100 may change depending on the time of day. As shown in FIG. 5 , the advertising display 100 has a rectangular parallelepiped shape. In this example, the height dimension L in the Z-axis direction of the outdoor advertisement displayed on the advertising display surface 105 is the same as the height dimension of the advertising display 100. Similarly, the width dimension W of the outdoor advertisement is assumed to be the same as the width dimension of the advertising display 100.

[0054] In step S2, the determination device 2 sets a three-dimensional advertisement contact area 30 based on the placement information regarding the outdoor advertisement (or the advertisement display surface 105). Fig. 5(a) is a diagram showing an example of the advertisement contact area 30 in the vertical direction (Z-axis direction). Fig. 5(b) is a diagram showing an example of the advertisement contact area 30 in the horizontal direction. The advertisement contact area 30 is defined as an area where a user U can contact or view an outdoor advertisement.

[0055] The three-dimensional advertising contact area 30 is defined by the advertising display surface 105, an upper boundary surface 33, a lower boundary surface 34, a left boundary surface 36, a right boundary surface 37, a front boundary surface 35, and a contact boundary surface 38. As shown in FIG. 5( a), the upper boundary surface 33 extends obliquely upward toward the +X-axis direction, and the angle between the upper boundary surface 33 and an imaginary plane K1 parallel to the upper surface 101 of the advertising display body 100 is α. The lower boundary surface 34 extends obliquely downward toward the +X-axis direction, and the angle between the lower boundary surface 34 and an imaginary plane K2 parallel to the lower surface 102 of the advertising display body 100 is α. The angle α may be, for example, within a range of 50 to 80 degrees, taking into account a person's vertical field of view (hereinafter referred to as the vertical field of view). As shown in FIG. 5( b), the upper boundary surface 33 is formed so that its width gradually increases toward the +X-axis direction when viewed from the Z-axis direction. Similarly, the lower boundary surface 34 is formed so that the width dimension gradually increases in the +X-axis direction when viewed from the Z-axis direction.

[0056] The distance E in the X-axis direction between the advertising display surface 105 and the intersection boundary line 41 where the lower boundary surface 34 intersects with the ground is defined by H1 / tan α. Here, the height H1 of the outdoor advertisement is the distance in the Z-axis direction between the lower surface 102 of the advertising display body 100 and the ground.

[0057] As shown in FIG. 5( b), the left boundary surface 36 extends toward the +X-axis direction. The angle between the left boundary surface 36 and an imaginary plane K3 parallel to the left side surface 103 of the advertising display 100 is β. Similarly, the right boundary surface 37 extends toward the +X-axis direction. The angle between the right boundary surface 37 and an imaginary plane K4 parallel to the right side surface 104 of the advertising display 100 is β. The angle β may be, for example, within a range of 30 degrees to 80 degrees, taking into account a person's horizontal field of view (hereinafter referred to as the horizontal field of view). As shown in FIG. 5( a), the right boundary surface 37 is formed so that its height gradually increases toward the +X-axis direction when viewed from the Y-axis direction. Similarly, the left boundary surface 36 is formed so that its height gradually increases toward the +X-axis direction when viewed from the Y-axis direction.

[0058] The front boundary surface 35 extends in the Z-axis direction and is disposed to face the advertising display surface 105. The front boundary surface 35 is in contact with the upper boundary surface 33, the left boundary surface 36, the right boundary surface 37, and the contact boundary surface 38. The front boundary surface 35 is composed of a first curved surface 350 formed as a spherical zone, which is part of the surface of a predetermined sphere, a plane 351 parallel to the advertising display surface 150, and a second curved surface 352 also formed as a spherical zone. The first curved surface 350 is located between the upper boundary surface 33 and the plane 351 in the Z-axis direction. The second curved surface 352 is located between the contact boundary surface 38 and the plane 351 in the Z-axis direction. Note that, as shown in FIG. 6 , the front boundary surface 35 may be formed as a uniform spherical zone.

[0059] The distance D between the advertisement display surface 105 and the front boundary surface 35 in the X-axis direction (depth direction) is defined as the distance D. The determination device 2 may set the distance D of the advertisement contact area 30 in the X-axis direction based on the type and / or dimensions (specifically, the width W and height L) of the outdoor advertisement. In this regard, the larger the dimensions of the outdoor advertisement, the greater the distance D may be. Furthermore, the greater the impressionability of the outdoor advertisement, the greater the distance D may be. In this regard, the impressionability of the outdoor advertisement may be determined according to the type, content, etc. of the outdoor advertisement. For example, if the width W of the outdoor advertisement is 12 m and the height L is 7 m, the distance D may be within a range of 30 m to 100 m. In this way, it is possible to set an optimal advertisement contact area according to the type and dimensions of the outdoor advertisement.

[0060] The contact boundary surface 38 is a plane that contacts the ground and extends in the Y-axis direction. The intersecting boundary line 41 forms one end of the contact boundary surface 38. The contact boundary surface 38 is in contact with the front boundary surface 35, the lower boundary surface 34, the left boundary surface 36, and the right boundary surface 37. As shown in FIG. 5( a), user U1 is located on the contact boundary surface 38 and therefore exists within the advertisement contact area 30. In particular, user U1 is located between the intersecting boundary line 41 and the front boundary surface 35 in the X-axis direction. On the other hand, user U2 is not located on the contact boundary surface 38 and therefore does not exist within the advertisement contact area 30. In particular, user U2 is located between the intersecting boundary line 41 and the advertisement display surface 105 in the X-axis direction. Since many users U are located on the ground, when user U exists within the advertisement contact area 30, user U is located on the contact boundary surface 38. On the other hand, for example, if user U is located in a location away from the ground, such as a pedestrian deck (elevated walkway), user U may be present within the advertising contact area 30 even if he or she is not located on the contact boundary surface 38.

[0061] (Changes in Advertisement Contact Area Depending on Height Dimension L of Outdoor Advertisement) Next, referring to Fig. 7, changes in the advertisement contact area 30 depending on the height dimension L of the outdoor advertisement (advertising display member 100) will be described below. Fig. 7(a) is a diagram showing the advertisement contact area 30 in the vertical direction when the height dimension of the outdoor advertisement is L1. Fig. 7(b) is a diagram showing the advertisement contact area 30 in the vertical direction when the height dimension of the outdoor advertisement is L2.

[0062] 7, the volume of the advertisement contact area 30 changes depending on the height dimension L of the outdoor advertisement. Specifically, the areas of the left boundary surface 36 and the right boundary surface 37 change depending on the height dimension L of the outdoor advertisement. In this regard, the areas of the left boundary surface 36 and the right boundary surface 37 when the height dimension of the outdoor advertisement is L2 (L2>L1) are larger than the areas of the left boundary surface 36 and the right boundary surface 37 when the height dimension of the outdoor advertisement is L1.

[0063] Furthermore, the height H of the outdoor advertisement (more specifically, the distance between the lower surface 102 of the advertising display body 100 and the ground in the Z-axis direction) changes depending on the height dimension L of the outdoor advertisement, and therefore the area of ​​the contact interface 38 changes. Specifically, when the height dimension L of the outdoor advertisement changes from L1 to L2, the height H of the outdoor advertisement changes from H1 to H2 (H2 < H1). At this time, the distance E2 in the X-axis direction between the intersecting boundary line 41 and the advertising display surface 105 when the height of the outdoor advertisement is H2 is E2 = H2 / tan α. On the other hand, the distance E1 in the X-axis direction between the intersecting boundary line 41 and the advertising display surface 105 when the height of the outdoor advertisement is H1 is E1 = H1 / tan α. As such, since E2 < E1, the area of ​​the contact interface 38 when the height of the outdoor advertisement is H2 is larger than the area of ​​the contact interface 38 when the height of the outdoor advertisement is H1.

[0064] (Changes in Advertisement Contact Area Depending on Height H of Outdoor Advertisement) Next, referring to Figure 8, changes in the advertisement contact area 30 (particularly, the contact boundary surface 38) depending on the height H of the outdoor advertisement (advertising display member 100) will be described below. Figure 8(a) is a diagram showing the advertisement contact area 30 in the vertical direction when the height of the outdoor advertisement from the ground is H1. Figure 8(b) is a diagram showing the advertisement contact area 30 in the vertical direction when the height of the outdoor advertisement from the ground is H3.

[0065] As shown in FIG. 8 , the volume of the advertisement contact area 30 changes depending on the height H of the outdoor advertisement. Specifically, the area of ​​the contact boundary surface 38 changes depending on the height H of the outdoor advertisement. Specifically, the height H of the outdoor advertisement changes from H1 to H3 (H3

[0066] ​8( a), user U2 is located outside the contact boundary surface 38, and therefore the position of user U2 is not included in the advertisement contact area 30. On the other hand, in the example of FIG. 8( b), user U2 is located on the contact boundary surface 38, and therefore the position of user U2 is included in the advertisement contact area 30.

[0067] (Changes in advertisement contact area according to width dimension W of outdoor advertisement) Next, referring to Fig. 9, changes in the advertisement contact area 30 according to the width dimension W of the outdoor advertisement (advertising display member 100) will be described below. Fig. 9(a) is a diagram showing the advertisement contact area 30 in the horizontal direction when the width dimension of the outdoor advertisement is W1. Fig. 9(b) is a diagram showing the advertisement contact area 30 in the horizontal direction when the width dimension of the outdoor advertisement is W2.

[0068] As shown in FIG. 9 , the volume of the advertisement contact area 30 changes depending on the width W of the outdoor advertisement. Specifically, the areas of the upper boundary surface 33 and the lower boundary surface 34 change depending on the width W of the outdoor advertisement. In this regard, the areas of the upper boundary surface 33 and the lower boundary surface 34 when the width W of the outdoor advertisement is W1 (W1 > W2) are larger than the areas of the upper boundary surface 33 and the lower boundary surface 34 when the width W2 of the outdoor advertisement is W2. In the example of FIG. 9( a), user U1 overlaps with the upper boundary surface 33 in the Z-axis direction. On the other hand, in the example of FIG. 9( b), user U1 does not overlap with the upper boundary surface 33 in the Z-axis direction. Note that the advertisement contact areas 30 shown in FIGS. 5 to 10 are merely examples, and the method for setting the three-dimensional advertisement contact area 30 is not particularly limited.

[0069] (Obstacle Area) Next, the obstacle area 122 formed by the obstacle 120 placed in the advertisement contact area 30 will be described below with reference to Fig. 10. Fig. 10(a) is a diagram showing an example of the advertisement contact area 30 and the obstacle area 122 in the vertical direction. Fig. 10(b) is a diagram showing an example of the advertisement contact area 30 and the obstacle area 122 in the horizontal direction.

[0070] As shown in Fig. 10 , when an obstacle 120 that blocks the visibility of an outdoor advertisement is present in the advertisement contact area 30, at least a portion of the area surrounding the obstacle 120 is set as an obstacle area 122. The obstacle 120 is a building, a roadside tree, or the like that blocks the visibility of the outdoor advertisement. The determination device 2 may identify information about the obstacle 120 that exists within the advertisement contact area 30 based on map data. The determination device 2 may set the obstacle area 122 based on the location information, height dimension, width dimension, etc. of the obstacle 120. Note that the obstacle area 122 shown in Fig. 10 is merely an example, and the method for setting the obstacle area 122 is not particularly limited.

[0071] 10 , the user U1 is present within the advertisement contact area 30 and also within the obstacle area 122. In this case, in response to determining that the position of the user U1 is included in the obstacle area 122, the determination device 2 may determine that the user U1 is not in contact with the outdoor advertisement at that position.

[0072] 3 , in step S3, the determination device 2 acquires people flow data from the people flow data server 3. Specifically, the determination device 2 transmits position information and time information (e.g., time information regarding the time period when the target outdoor advertisement was displayed on the advertising display 100) regarding the advertising contact area 30 of the outdoor advertisement that is the target of marketing analysis or the advertising display 100 to the people flow data server 3. The people flow data server 3 extracts people flow data based on the received position information and time information, and transmits the extracted people flow data to the determination device 2.

[0073] In step S4, the determination device 2 executes an advertisement contact determination process for each of the multiple users U included in the people flow data. That is, the determination device 2 determines whether each user U has been in contact with an advertisement based on multiple pieces of location information for each user U included in the people flow data, and acquires the contact time of each user U who has been in contact with an outdoor advertisement.

[0074] (Advertisement Exposure Determination Process for User U1) Next, the advertisement exposure determination process in step S4 will be described in detail below with reference to Fig. 11. Fig. 11 is a flowchart for explaining the advertisement exposure determination process for user U1 of the multiple users U.

[0075] 11, in step S10, the determination device 2 acquires multiple pieces of location information for user U1 from the people flow data (see FIG. 4). For example, assume that the people flow data contains M (M>2) pieces of location information for user U1. Here, assume that the acquisition time of each of the M pieces of location information for user U1 is included in the display time period of the outdoor advertisement.

[0076] Furthermore, the M pieces of location information may be two-dimensional location information consisting of longitude and latitude, or may be three-dimensional location information consisting of longitude, latitude, and altitude.

[0077] Furthermore, the determination device 2 may convert the two-dimensional position information acquired from the people flow data into three-dimensional position information.

[0078] In this regard, the people flow data associates the location information of user U with the identification information of the portable terminal 5 carried by user U. Furthermore, the user management data associates the identification information of the portable terminal 5 with the identification information and attribute information of user U. In this way, the determination device 2 identifies the identification information and attribute information (gender and age) of user U1 based on the people flow data and user management data that are associated with each other via the identification information of the portable terminal 5.

[0079] Next, the determination device 2 converts the location information of user U1 from two-dimensional location information to three-dimensional location information based on the attribute information of user U1. For example, if user U1's attribute is a man in his 30s, the average height of user U1 is approximately 1.7 m. In this case, the determination device 2 may convert the location information of user U1 from two-dimensional location information to three-dimensional location information by correcting the altitude of the location information of user U1 from 0 m to 1.7 m. In this way, because the altitude of user U1's location is corrected based on the attribute information of user U1, it is possible to determine with higher accuracy whether user U1 is present within the three-dimensional advertisement contact area 30 based on the attribute information of user U1 (e.g., the user's gender, age, etc.).

[0080] Furthermore, the determination device 2 may correct the altitude of the three-dimensional position information (latitude, longitude, altitude) acquired from the people flow data based on the attribute information of the user U1. For example, if the altitude of the position information is h1 (m), the altitude of the position information may be corrected from h1 to h1 + h2 (m) by adding the average height h2 (m) of the user U1 to the altitude h1 (m).

[0081] Next, the determination device 2 executes the processes of steps S12 to S20 for each piece of position information (each piece of position information from 1st to Mth) of the user U1. In step S12, the determination device 2 determines the Nth (N is a natural number) position P Ｎ is included in the advertisement contact area 30. When N=1, the determination device 2 determines whether the first position P １ is included in the advertisement contact area 30. Here, the acquisition time of the first position among the M positions is the earliest, while the acquisition time of the Mth position is the latest. That is, the N+1th position P Ｎ＋１ is the Nth position in time P Ｎ This is the next position to be obtained.

[0082] Nth position P of user U1 Ｎ If the (example of the first position) is included in the advertisement contact area 30 (YES in step S12), the determination device 2 determines in step S14 that the (N+1)th position P Ｎ＋１It is determined whether the first position P (an example of the second position) is included in the advertisement contact area 30 (see FIG. 12). １ is included in the advertisement contact area 30, the second position P ２ It is determined whether the Nth position P of the user U1 is included in the advertisement contact area 30. Ｎ is not included in the advertisement contact area 30 (NO in step S12), the determination device 2 determines that the user U1 has not contacted the outdoor advertisement at the N+1th position (step S13). After that, the determination device 2 changes N to N+1 (after incrementing N), and then determines the Nth position P Ｎ It is determined whether the first position P is included in the advertisement contact area 30 (step S12). １ is not included in the advertising contact area 30, the second position P ２ In step S12, it is determined whether the second position P2 is included in the advertisement contact area 30.

[0083] Next, if the determination result of step S14 is YES, the determination device 2 determines whether the N-th position P Ｎ and the N+1th position P Ｎ＋１ The movement direction V based on Ｎ (Step S16). Ｎ is the position P Ｎ and position P Ｎ＋１ For example, the determination device 2 determines the second position P ２ is included in the advertisement contact area 30, the first position P １ and the second position P ２ The direction of movement V is the vector connecting １ Determine.

[0084] On the other hand, if the determination result in step S14 is NO, the determination device 2 determines whether the (N+1)th position P Ｎ＋１ Then, the determination device 2 determines that the user U1 has not come into contact with the outdoor advertisement (step S15). After that, the determination device 2 changes N to N+2 (after incrementing N by two) and returns to the Nth position P ＮIt is determined whether the second position P is included in the advertisement contact area 30 (step S12). ２ If the second position P2 is not included in the advertisement contact area 30, it is determined that the user U1 is not in contact with the outdoor advertisement at the second position P2. Then, in step S12, it is determined whether the third position P3 is included in the advertisement contact area 30.

[0085] Next, in step S17, the determination device 2 determines whether the moving direction V Ｎ and position P Ｎ＋１ Based on this, the N+1th position P Ｎ＋１ The field of view F of the user U1 in Ｎ＋１ Here, the position P Ｎ＋１ The field of view F of the user U1 in Ｎ＋１ is the position P Ｎ＋１ Vertical field of view FZ Ｎ＋１ and horizontal field of view FH Ｎ＋１ As shown in FIG. 13(a), the vertical field of view FZ Ｎ＋１ is the moving direction V Ｎ The upper viewing angle θ is centered ａ and the lower viewing angle θ ｂ Considering the vertical field of view of a human, the upper field of view angle θ ａ may be, for example, in the range of 50 to 60 degrees. ｂ may be, for example, 75 degrees.

[0086] Also, as shown in FIG. 13(b), the horizontal field of view FH Ｎ＋１ is the moving direction V Ｎ Right viewing angle φ ａ and the left viewing angle φ ｂ Considering the horizontal field of view of the human, the right field of view angle φ ａ may be, for example, in the range of 100 to 115 degrees. ｂ may likewise be in the range of 100 to 115 degrees.

[0087] Returning to FIG. 11, in step S18, the determination device 2 determines whether the outdoor advertisement is within the visual field F of the user U1. Ｎ＋１If the determination result in step S18 is YES, the determination device 2 determines whether the (N+1)th position P Ｎ＋１ In step S20, it is determined that the user U1 has come into contact with the outdoor advertisement.

[0088] Here, the determination device 2 determines whether the outdoor advertisement is within the visual field F of the user U1. Ｎ＋１ When determining whether the outdoor advertisement is included within the horizontal field of view FH of the user U1, a certain portion (for example, half or more) of the outdoor advertisement in the horizontal direction is determined. Ｎ＋１ It is determined whether or not a certain portion (for example, more than half) of the outdoor advertisement in the vertical direction is included within the vertical field of view FZ of the user U1. Ｎ＋１ For example, if more than half of the outdoor advertisement in the horizontal direction (Y-axis direction) is within the horizontal field of view FH Ｎ＋１ More than half of the outdoor advertising in the vertical direction (Z axis direction) is included within the vertical field of view FZ Ｎ＋１ If the outdoor advertisement is included within the field of view F of the user U1, Ｎ In the example shown in FIG. 14, an outdoor advertisement for an overseas travel tour is displayed on the advertisement display surface 105 of the advertisement display 100. More than half of the outdoor advertisement in the Y-axis direction is within the horizontal field of view FH Ｎ＋１ More than half of the outdoor advertising in the Z-axis direction is included in the vertical field of view FZ Ｎ＋１ In this case, the outdoor advertisement is included within the field of view F of the user U1. Ｎ＋１ is considered to be contained within

[0089] On the other hand, more than half of the outdoor advertisements in the horizontal direction (Y-axis direction) are in the horizontal field of view FH Ｎ＋１ If the outdoor advertisement is not included within the vertical field of view (FZ), or if more than half of the vertical field of view (Z-axis direction) is outside the vertical field of view (FZ), Ｎ＋１ If the outdoor advertisement is not included in the field of view F Ｎ It is determined that it is not included in the

[0090] In this way, a certain portion of the outdoor advertisement in the horizontal direction is within the horizontal field of view (FH). Ｎ＋１ It is determined whether a certain portion of the outdoor advertisement in the vertical direction is included within the vertical field of view FZ. Ｎ＋１Therefore, it is determined whether the outdoor advertisement is included within the field of view F of the user U1. Ｎ＋１ It is possible to determine with high accuracy whether the target is included within the range.

[0091] If the determination result in step S18 is NO, the determination device 2 determines whether the (N+1)th position P Ｎ＋１ Then, the determination device 2 determines that the user U1 has not come into contact with the outdoor advertisement (step S19). After that, the determination device 2 changes N to N+1 and returns to the Nth position P Ｎ It is determined whether the second position P is included in the advertisement contact area 30 (step S12). ２ is not included in the advertising contact area 30, the second position P ２ In step S12, it is determined whether the second position P2 is included in the advertisement contact area 30.

[0092] In step S20, the determination device 2 determines whether the (N+1)th position P Ｎ＋１ After determining that the user U1 has been in contact with the outdoor advertisement in step S21, the determination device 2 determines whether N is the last number (Mth in this example) or not (step S21). If the determination result in step S21 is YES (i.e., N=M), the determination device 2 finally determines whether the user U1 has been in contact with the outdoor advertisement and determines the contact time during which the user U1 has been in contact with the outdoor advertisement (step S23).

[0093] At this point, the second to Mth positions P ２ ~P Ｍ On the other hand, if it is determined that the user U1 has been in contact with the outdoor advertisement at at least one of the positions P ２ ~P Ｍ If it is determined that the user U1 has not come into contact with the outdoor advertisement at any of the positions, the determination device 2 finally determines that the user U1 has not come into contact with the outdoor advertisement.

[0094] The determination device 2 also determines the (N+1)th position P where the user U1 touched the outdoor advertisement. Ｎ＋１ Acquisition time t Ｎ＋１ and the Nth position P Ｎ Acquisition time t Ｎ The time interval T between Ｎ＋１ Based on the above, the contact time (cumulative contact time) during which the user U1 has been in contact with the outdoor advertisement is determined. For example, when the user U1 is at the second position P ２ , the fourth position P ５ , the fifth position P ５ In this case, the determination device 2 determines whether the user touches the outdoor advertisement at the second position P ２ Acquisition time t ２ and the first position P １ Acquisition time t １ The time interval T between ２ and the fourth position P ４ Acquisition time t ４ and the third position P ３ Acquisition time t ３ The time interval T between ４ and the fifth position P ５ Acquisition time t ５ and the fourth position P ４ Acquisition time t ４ The time interval T between ５ By adding these together, the contact time during which the user U1 was in contact with the outdoor advertisement can be determined.

[0095] If the determination result of step S21 is NO, the determination device 2 increments N→N+1 (step S22), and then determines the Nth position P Ｎ is included in the advertisement contact area 30 (step S12). In this way, the determination device 2 repeatedly executes the processes from step S12 to S22 to determine whether the second to Mth positions P ２ ~P Ｍ It is determined whether the user U1 has come into contact with the outdoor advertisement.

[0096] In the example shown in FIG. 12, the user U1 is at the Nth position P Ｎ (an example of the first position), the N+1th position P Ｎ＋１ (an example of the second position), the (N+2)th position P Ｎ＋２(an example of a third position) is present within the advertisement contact area 30. Ｎ＋１ Vertical field of view FZ Ｎ＋１ and horizontal field of view FH Ｎ＋１ contains a certain portion of outdoor advertising, and the position P Ｎ＋２ Vertical field of view FZ Ｎ＋２ and horizontal field of view FH Ｎ＋２ In this way, the user U1 can see that the position P Ｎ＋１ , P Ｎ＋２ It is determined that the outdoor advertisement is in contact with the position P Ｎ＋１ Acquisition time t Ｎ＋１ and position P Ｎ Acquisition time t Ｎ The time interval T between Ｎ＋１ and position P Ｎ＋２ Acquisition time t Ｎ＋２ and position P Ｎ＋１ Acquisition time t Ｎ＋１ The time interval T between Ｎ＋２ constitutes part of the cumulative contact time that user U1 has contacted with the outdoor advertisement.

[0097] On the other hand, in the example shown in FIG. 15, the user U1 is at the Nth position P Ｎ , N+1th position P Ｎ＋１ , while the N+2th position P Ｎ＋２ , is not present within the advertising contact area 30 at position P Ｎ＋１ Horizontal field of view FH Ｎ＋１ does not contain more than a certain portion of outdoor advertising, and Ｎ＋２ Horizontal field of view FH Ｎ＋２ As a result, the user U1 is not able to see the location P Ｎ＋１ , P Ｎ＋２ It is determined that the person has not come into contact with outdoor advertising.

[0098] In this way, the determination device 2 can determine whether the user U1 has come into contact with the outdoor advertisement at each location, based on the multiple pieces of location information of the user U1 included in the people flow data, the outdoor advertisement placement information, and the advertisement contact area 30. Furthermore, the determination device 2 can determine the cumulative contact time that the user U1 has spent in contact with the outdoor advertisement.

[0099] 12 and 15, an obstacle 120 that obstructs the visibility of the outdoor advertisement may be present in the advertisement contact area 30. In this case, in step S12 of the advertisement contact determination process shown in FIG. Ｎ is included in the advertising contact area 30 and the position P Ｎ Similarly, in step S14, the determination device 2 may determine whether the (N+1)th position P Ｎ＋１ is included in the advertising contact area 30 and the position P Ｎ＋１ It may be determined whether or not the obstacle 120 is included in the obstacle area 122. In this way, it is possible to determine with high accuracy whether or not the user U1 has come into contact with the outdoor advertisement, taking into consideration the information about the obstacle 120 present in the advertisement contact area 30.

[0100] As described above, the determination device 2 can accurately determine whether each user U has come into contact with an outdoor advertisement by performing the advertisement contact determination process shown in FIG. 11 for each user U included in the people flow data. In the advertisement contact determination method according to the embodiment, the computer executes the following processes: acquiring outdoor advertisement placement information including the outdoor advertisement's location information; setting an advertisement contact area for the outdoor advertisement based on the placement information; acquiring information indicating a first and second user position; determining whether the first position is included in the advertisement contact area; determining whether the second user position is included in the advertisement contact area; determining the user's movement direction based on the first and second user positions; determining the user's field of view at the second user position based on the movement direction and the second user position; determining whether the outdoor advertisement is included in the field of view; and determining that the user is in contact with the outdoor advertisement at the second user position in response to determining that the first and second user positions are included in the advertisement contact area and that the outdoor advertisement is included in the field of view. The second user position is, for example, a position acquired temporally after the first user position. The first location may include information representing the user's location at a first time, and the second location may include information representing the user's location at a second time that is later than the first time. The user's location at the first time may be a value estimated using multiple pieces of location information acquired by a terminal carried by the user and the times at which each of the multiple pieces of location information was acquired. The user's location at the second time may be a value estimated using multiple pieces of location information acquired by a terminal carried by the user and the times at which each of the multiple pieces of location information was acquired. The above estimation may be, for example, a process using interpolation, approximation, or moving average, or other processes.

[0101] Returning to Fig. 3, in step S5, the determination device 2 generates advertisement-exposed user management data including information about a plurality of users U who have come into contact with the outdoor advertisement that is the subject of marketing analysis. The information about the plurality of users U who have come into contact with the outdoor advertisement may include identification information and attribute information (gender, age, etc.) of the users U who have come into contact with the outdoor advertisement, identification information of the mobile terminal 5, and information about the contact time of the users U with the outdoor advertisement. The determination device 2 identifies the plurality of users U who have come into contact with the outdoor advertisement through the processing of step S4, and determines the advertisement contact time of the plurality of users U. Next, the determination device 2 generates advertisement-exposed user management data based on this information and the user management data.

[0102] In this way, by utilizing the advertisement exposure user management data, it is possible to perform marketing analysis of outdoor advertisements with high accuracy and efficiency. For example, by conducting a questionnaire survey of multiple users U who have been exposed to the outdoor advertisement, it is possible to measure the marketing effectiveness of the outdoor advertisement with high accuracy and efficiency. In this regard, a questionnaire survey regarding awareness and purchasing behavior of products and services introduced in the outdoor advertisement may be conducted on multiple users U who have been exposed to the outdoor advertisement.

[0103] According to this embodiment, the position P of the user U Ｎ＋１ is included in the advertising contact area 30, and the outdoor advertisement is within the field of view F Ｎ＋１ If the user U is within the position P Ｎ＋１ It is determined that the user U has come into contact with the outdoor advertisement in the area 30. In this way, it is possible to provide a determination device 2 that can determine with high accuracy whether the user U has come into contact with the outdoor advertisement from the perspective of the three-dimensional advertisement contact area 30 and the field of view of the user U. Furthermore, by utilizing people flow data that includes multiple pieces of location information for each user U, it is possible to extract with high accuracy the users U who have come into contact with the outdoor advertisement. Furthermore, by utilizing advertisement contact user management data that includes information on multiple users who have come into contact with the outdoor advertisement, it is possible to analyze the marketing effectiveness of the outdoor advertisement with high efficiency and high accuracy.

[0104] In this embodiment, the advertisement contact user management data related to the outdoor advertisement displayed on the advertising display 100 is described, but by applying the advertisement contact determination method according to this embodiment, it is possible to generate advertisement contact user management data related to a large number of outdoor advertisements. In this way, by using the advertisement contact determination method according to this embodiment, it is possible to accurately and efficiently measure the marketing effects, etc. of a large number of outdoor advertisements scattered throughout a city.

[0105] Although the embodiments of the present invention have been described above, the technical scope of the present invention should not be construed as being limited by the description of the present embodiments. The present embodiments are merely examples, and it will be understood by those skilled in the art that various modifications of the embodiments are possible within the scope of the invention described in the claims. The technical scope of the present invention should be determined based on the scope of the invention described in the claims and its equivalents.

[0106] This application appropriately incorporates by reference the contents disclosed in Japanese Patent Application No. 2024-048869 filed on March 26, 2024.

Claims

1. A computer-implemented method for determining whether a user's location is included in a three-dimensional advertising contact area of ​​an outdoor advertisement; determining whether the outdoor advertisement is included in the user's field of view at the location; and determining that the user is in contact with the outdoor advertisement at the location in response to determining that the user's location is included in the advertising contact area and that the outdoor advertisement is included in the field of view.

2. The advertisement contact determination method according to claim 1, further comprising a step of setting the advertisement contact area based on placement information regarding the outdoor advertisement, wherein the step of determining whether the user's position is included in the advertisement contact area comprises: a step of determining whether a first position of the user is included in the advertisement contact area; and a step of determining whether a second position of the user, which is acquired temporally after the first position, is included in the advertisement contact area, wherein the step of determining whether the outdoor advertisement is included in the user's field of view at the position comprises: a step of determining a movement direction of the user based on the first position and the second position; a step of determining the user's field of view at the second position based on the movement direction and the second position; and a step of determining whether the outdoor advertisement is included in the user's field of view at the second position, wherein the step of determining whether the user is in contact with the outdoor advertisement at the position comprises: a step of determining whether the user is in contact with the outdoor advertisement at the second position in response to a determination that the first position and the second position are included in the advertisement contact area and that the outdoor advertisement is included in the user's field of view at the second position.

3. The method for determining whether or not the user is in contact with the outdoor advertisement at the location, as described in claim 1, further comprising a step of determining that the user is not in contact with the outdoor advertisement at the location in response to a determination that the user's location is not included in the advertising contact area or that the outdoor advertisement is not included within the field of view at the location.

4. The method for determining exposure to an advertisement as described in claim 1, wherein the step of determining whether the outdoor advertisement is included in the field of view includes the steps of: determining whether a certain portion or more of the outdoor advertisement in the horizontal direction is included in the horizontal field of view of the user; and determining whether a certain portion or more of the outdoor advertisement in the vertical direction is included in the vertical field of view of the user.

5. The method for determining advertisement contact according to claim 1, wherein the user's location is a two-dimensional location composed of latitude and longitude.

6. The method for determining advertisement contact according to claim 1, wherein the user's location is a three-dimensional location composed of latitude, longitude, and altitude.

7. The method for determining advertising contact as described in claim 1, further comprising the steps of: acquiring people flow data including multiple location information of multiple users; and acquiring information indicating the locations of the users from the people flow data.

8. The method for determining exposure to an advertisement according to claim 6, further comprising the step of determining or correcting the altitude of the user's location based on the attribute information of the user.

9. The method for determining contact with an advertisement according to claim 1, further comprising the step of determining, when the user is in contact with the outdoor advertisement at the location, a contact time during which the user is in contact with the outdoor advertisement.

10. The step of determining whether the user's location is included in the advertisement contact area further includes a step of determining whether a third location of the user, which is acquired temporally next to the second location, is included in the advertisement contact area; the step of determining whether the outdoor advertisement is included in the user's field of view at the location further includes a step of determining a second movement direction of the user based on the second location and the third location; a step of determining a second field of view of the user at the third location based on the second movement direction and the third location; and a step of determining whether the outdoor advertisement is included in the second field of view; and the step of determining that the user is in contact with the outdoor advertisement at the location further includes a step of determining that the user is in contact with the outdoor advertisement at the third location in response to a determination that the second location and the third location are included in the advertisement contact area and that the outdoor advertisement is included in the second field of view, 3. The method for determining contact with an advertisement according to claim 2, further comprising a step of determining, when the user is in contact with the outdoor advertisement at the second location and the third location, a contact time during which the user was in contact with the outdoor advertisement based on a time interval between the acquisition time of the second location and the acquisition time of the first location, and a time interval between the acquisition time of the third location and the acquisition time of the second location.

11. The advertisement contact determination method according to claim 1, further comprising a step of generating advertisement contact user management data including information on a plurality of users who have come into contact with the outdoor advertisement.

12. The method for determining advertising contact as described in claim 1, wherein the step of setting the advertising contact area includes a step of setting the distance of the advertising contact area in the depth direction based on the type and / or dimensions of the outdoor advertisement.

13. The method for determining whether or not the user is in contact with the outdoor advertisement as described in claim 1, further comprising the steps of: identifying an obstacle that obstructs the visibility of the outdoor advertisement in the advertisement contact area; setting at least a portion of the area surrounding the obstacle as an obstacle area; and, depending on whether or not the user's position is determined to be included in the obstacle area, determining that the user is not in contact with the outdoor advertisement at the position.

14. A non-transitory computer-readable medium bearing instructions that, when executed, cause a computer to perform the method for determining advertising exposure of any one of claims 1 to 13.

15. An advertisement contact determination device comprising: at least one processor; and a memory that stores computer-readable instructions, wherein, when the computer-readable instructions are executed by the processor, the advertisement contact determination device executes the advertisement contact determination method described in any one of claims 1 to 13.

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