Information search method and apparatus, and device and storage medium

Abstract

Provided in the embodiments of the present disclosure are an information search method and apparatus, and a device and a storage medium. The method comprises: presenting first bullet-screen content in a playing interface of media content; receiving a preset operation for the first bullet-screen content; and in response to the preset operation, presenting a search result page, wherein the search result page displays a group of search results determined on the basis of a first search item included in the first bullet-screen content. In this way, in the embodiments of the present disclosure, the search result page can be jumped to by means of bullet-screen content, thereby improving the efficiency of information acquisition.

Description

Methods, apparatus, devices and storage media for information retrieval

[0001] This application claims priority to Chinese Patent Application No. 202411189696.7, filed on August 27, 2024, entitled "Method, Apparatus, Device and Storage Medium for Information Search", the entire contents of which are incorporated herein by reference. Technical Field

[0002] The exemplary embodiments disclosed herein generally relate to the field of computers, and particularly to methods, apparatuses, devices, and computer-readable storage media for information retrieval. Background Technology

[0003] With the development of computer technology, more and more applications are able to provide media content. Various types of media content can provide people with information, education, lifestyle, and entertainment. When viewers are interested in specific content within the media, they can go to the search page and enter relevant search terms to conduct a search. Summary of the Invention

[0004] In a first aspect of this disclosure, an information search method is provided. The method includes: presenting first bullet screen content in a media content playback interface; receiving a preset operation on the first bullet screen content; and responding to the preset operation, presenting a search results page, the search results page displaying a set of search results determined based on a first search term included in the first bullet screen content.

[0005] In a second aspect of this disclosure, an apparatus for information retrieval is provided. The apparatus includes: a first bullet screen content presentation module configured to present first bullet screen content in a media content playback interface; a receiving module configured to receive a preset operation on the first bullet screen content; and a search result presentation module configured to present a search result page in response to the preset operation, the search result page displaying a set of search results determined based on a first search term included in the first bullet screen content.

[0006] In a third aspect of this disclosure, an electronic device is provided. The device includes at least one processor; and at least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor. When executed by the at least one processor, the instructions cause the device to perform the method of the first aspect.

[0007] In a fourth aspect of this disclosure, a computer-readable storage medium is provided. The computer-readable storage medium stores computer-executable instructions that can be executed by a processor to implement the method of the first aspect.

[0008] In a fifth aspect of this disclosure, a computer program product is provided, which is tangibly stored in a computer storage medium and includes computer-executable instructions that, when executed by a device, cause the device to perform the method of the first aspect.

[0009] It should be understood that the content described in this content section is not intended to limit the key or essential features of the embodiments of this disclosure, nor is it intended to restrict the scope of this disclosure. Other features of this disclosure will become readily apparent from the following description. Attached Figure Description

[0010] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. In the drawings, the same or similar reference numerals denote the same or similar elements, wherein:

[0011] Figure 1 shows a schematic diagram of an example environment in which embodiments of the present disclosure can be implemented;

[0012] Figures 2A to 2C illustrate interactive diagrams of information search according to several examples of embodiments of the present disclosure;

[0013] Figure 3 shows a flowchart of an information search process according to some embodiments of the present disclosure;

[0014] Figure 4 shows a block diagram of an apparatus for information retrieval according to some embodiments of the present disclosure; and

[0015] Figure 5 shows a block diagram of an electronic device capable of implementing several embodiments of the present disclosure. Detailed Implementation

[0016] It is understood that before using the technical solutions disclosed in the various embodiments of this disclosure, users should be informed of the types, scope of use, and usage scenarios of the personal information involved in this disclosure in an appropriate manner in accordance with relevant laws and regulations, and user authorization should be obtained.

[0017] For example, upon receiving a user's active request, a prompt message is sent to the user to explicitly inform them that the requested operation will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the software or hardware, such as the electronic device, application, server, or storage medium performing the operations of this disclosed technical solution, based on the prompt message.

[0018] As an optional but non-limiting implementation, in response to a user's active request, sending a prompt message to the user can be done via a pop-up window, which can display the prompt message in text format. Furthermore, the pop-up window can also include a selection control allowing the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0019] It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

[0020] It is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and related provisions.

[0021] The term "in response to" as used herein refers to a state in which a corresponding event occurs or a condition is satisfied. It will be understood that the timing of subsequent actions performed in response to such event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is met. For example, in some cases, subsequent actions may be performed immediately upon the occurrence of the event or the fulfillment of the condition; while in others, they may be performed some time after the occurrence of the event or the fulfillment of the condition.

[0022] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0023] It should be noted that the headings of any section / subsection provided herein are not limiting. Various embodiments are described throughout this document, and embodiments of any type may be included under any section / subsection. Furthermore, embodiments described in any section / subsection may be combined in any way with any other embodiments described in the same section / subsection and / or different sections / subsections.

[0024] In the description of embodiments of this disclosure, the term "comprising" and similar terms should be understood as open-ended inclusion, i.e., "including but not limited to". The term "based on" should be understood as "at least partially based on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may also be included below. The terms "first", "second", etc., may refer to different or the same objects. Other explicit and implicit definitions may also be included below.

[0025] As briefly mentioned earlier, with the development of computer technology, more and more applications are able to provide media content. Various types of media content can provide people with information, education, lifestyle, and entertainment. When viewers are interested in specific content within the media, they can go to the search page and enter relevant search terms to conduct a search.

[0026] Embodiments of this disclosure propose a scheme for information retrieval. According to various embodiments of this disclosure, a first bullet screen (or "bullet screen") is presented in a media content playback interface; a preset operation is received for the first bullet screen; and in response to the preset operation, a search results page is presented, displaying a set of search results determined by a first search term included in the first bullet screen.

[0027] In this way, embodiments of this disclosure can display bullet comments in the media content playback interface, and users can jump to the search results page by performing corresponding operations on the bullet comments, thereby improving information acquisition efficiency.

[0028] In this disclosure, all information associated with users (including but not limited to historical search terms, reference information, etc. mentioned below) is obtained and used with the user's knowledge and authorization.

[0029] Example embodiments of this disclosure are described below with reference to the accompanying drawings.

[0030] Example Environment

[0031] Figure 1 illustrates a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. As shown in Figure 1, the example environment 100 may include an electronic device 110.

[0032] In this example environment 100, electronic device 110 may run an application 120 for providing and viewing media content. Application 120 may be any suitable type of application for providing and viewing media content, examples of which may include, but are not limited to, online video applications, social applications, content sharing applications, etc. User 140 may interact with application 120 via electronic device 110 and / or its attached devices.

[0033] In environment 100 of Figure 1, if application 120 is active, electronic device 110 can display interface 150 corresponding to application 120. Interface 150 may include various pages provided by application 120, such as media content playback pages, search pages, and search results pages.

[0034] In some embodiments, electronic device 110 communicates with server 130 to provide services to application 120. Server 130 can provide functions such as management, configuration, and maintenance of the application or website.

[0035] Electronic device 110 can be any type of mobile terminal, fixed terminal, or portable terminal, including mobile phones, desktop computers, laptop computers, notebook computers, netbook computers, tablet computers, media computers, multimedia tablets, handheld computers, portable gaming terminals, VR / AR devices, personal communication system (PCS) devices, personal navigation devices, personal digital assistants (PDAs), audio / video players, digital cameras / camcorders, positioning devices, television receivers, radio receivers, e-book devices, gaming devices, or any combination thereof, including accessories and peripherals of these devices or any combination thereof. In some embodiments, electronic device 110 can also support any type of user-facing interface (such as "wearable" circuitry).

[0036] Server 130 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks, and big data and artificial intelligence platforms. Server 130 may include, for example, computing systems / servers such as mainframes, edge computing nodes, computing devices in a cloud environment, etc. Server 130 can provide backend services for applications 120 that support information search in electronic devices 110.

[0037] A communication connection can be established between server 130 and electronic device 110. This communication connection can be established via wired or wireless means. The communication connection may include, but is not limited to, Bluetooth, mobile network, Universal Serial Bus (USB), and Wireless Fidelity (WiFi) connections; the embodiments of this disclosure are not limited in this respect. In the embodiments of this disclosure, server 130 and electronic device 110 can achieve signaling interaction through the communication connection between them.

[0038] It should be understood that the structure and function of the various elements in environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of this disclosure.

[0039] The various example implementations of this disclosure will be described in detail below.

[0040] Example information search

[0041] The following description of an example information search process according to embodiments of the present disclosure will be made with reference to Figures 2A to 2C. Figures 2A to 2C illustrate example interfaces 200A to 200C according to some embodiments of the present disclosure. The example interfaces may be implemented by suitable electronic devices or combinations of electronic devices (e.g., electronic device 110 in Figure 1, server 130, or a combination of one or more of these devices).

[0042] In some embodiments, the electronic device 110 may display the first bullet screen content in the media content playback interface.

[0043] As an example, as shown in Figure 2A, Figures 2A to 2C illustrate interactive diagrams of information search according to an embodiment of the present invention. The electronic device 110 can display multiple bullet comments on the media content playback interface 200A, including at least a first bullet comment 210. For example, the first bullet comment could be a user-posted comment, such as, "This kitten is so cute." In some scenarios, the electronic device 110 can scroll through multiple bullet comments on the interface 200A.

[0044] As an example, multiple bullet comments, including the first bullet comment, can be text content sent by multiple users to the media content received by the electronic device 110.

[0045] In some embodiments, the electronic device 110 receives a preset operation for the first bullet screen content. The preset operation may be, for example, clicking, long-pressing, or swiping.

[0046] In some embodiments, the electronic device 110 may present a search control in response to a selection of the first bullet screen content. Further, the electronic device 110 may receive a selection of the search control. As an example, as shown in FIG2B, the electronic device 110 may pop up an interactive control bar 220 in response to a selection of the first bullet screen content 210 by the user 140. The interactive control bar 220 includes multiple controls that interact with the first bullet screen content, and the user can select any control in the interactive bar 220 to interact with the first bullet screen content. The interactive bar 220 includes at least a search control 220-1.

[0047] In some embodiments, the electronic device 110 may display the first search item in a target style within the first bullet screen content.

[0048] As an example, as shown in Figure 2B, the electronic device 110 can add an underline (i.e., target style) below "cat" (i.e., the first search term) in "This kitten is so cute" (i.e., the first bullet comment content 210) to distinguish the first search term. Styles used to distinguish the first search term can also include highlighting, bolding, etc. By displaying the first search term with the target style, users can see it more clearly, thus enabling better interactive guidance.

[0049] In some embodiments, the electronic device 110 may receive a trigger operation on a target area in the first bullet screen content associated with the first search term. As an example, as shown in FIG2B, the electronic device 110 may receive a selection by the user 140 for "cat" (i.e., the first search term) in the first bullet screen content 210, and present an interactive control bar 220.

[0050] In some embodiments, the electronic device 110 responds to a preset operation by presenting a search results page, which displays a set of search results determined based on the first search terms included in the first bullet screen content.

[0051] In some scenarios, as shown in Figures 2A and 2C, electronic device 110 may respond to user 140's selection of "cat" (i.e., the first search term) in the first bullet screen content 210 by displaying a search results page associated with the first search term in interface 200C.

[0052] In other scenarios, as shown in Figures 2B and 2C, electronic device 110 may respond to user 140's selection of search control 220-1 in search bar 220 by presenting a search results page associated with the first search item in interface 200C.

[0053] In some embodiments, the first bullet screen content is associated with a preset playback time. The electronic device 110 can respond to the current playback time of the media content matching the preset playback time and present the first bullet screen content in the playback interface.

[0054] As an example, as shown in Figure 2A, the media content playback interface 200A also includes a progress bar 230 for indicating the playback time of the media content. The electronic device 110 can display the first bullet screen content 210 in the media content playback interface in response to the progress bar 230 reaching a preset position (i.e., the playback time of the media content matches the preset playback time).

[0055] In some embodiments, the preset playback time is determined based on the playback times corresponding to a set of historical search operations associated with the first search term. As an example, the preset playback time may be determined based on the temporal distribution of the number of times the first search term is used. For instance, if the first search term is used most frequently at 1 minute and 30 seconds, the preset playback time may be set to 1 minute and 30 seconds.

[0056] In some scenarios, the electronic device 110 can obtain the time point when each search item is used. Furthermore, the electronic device 110 can use each search item and the time point when each search item is used as the input sequence of a clustering model, and determine the playback time when each search item should be presented based on the output of the clustering model.

[0057] In some embodiments, server 130 may obtain a set of candidate search terms associated with media content. Further, server 130 may determine a first search term from the first bullet screen content based on the matching of the first bullet screen content and the set of candidate search terms.

[0058] As an example, server 130 can obtain historical search information associated with media content and determine a set of candidate search terms associated with the media content from the historical search information. Further, server 130 can match entity words in the first bullet screen content with a set of candidate search terms to determine the first search term in the first bullet screen content. Entity words can, for example, indicate information such as character names or item names.

[0059] In some embodiments, server 130 may determine multiple search terms based on historical search information associated with media content. Further, server 130 may determine a set of candidate search terms from the multiple search terms based on the matching degree between the multiple search terms and the media content.

[0060] As an example, after server 130 determines multiple search terms, server 130 can calculate the relevance of the multiple search terms to the media content using an arbitrary relevance algorithm, thereby identifying multiple search terms with relevance exceeding a threshold as candidate search terms. In this way, the relevance between search terms and media content can be improved, thus making the search results obtained through search terms more accurate.

[0061] In some embodiments, server 130 may determine at least one search term that matches a set of candidate search terms from the first bullet screen content. Further, server 130 may determine the first search term based on a comparison of at least one search term with a preset set of entity words.

[0062] As an example, server 130 can extract at least one entity word from the first bullet comment content. Further, server 130 can match the at least one entity word with a set of candidate search terms to determine at least one search term. Finally, server 130 can match the at least one search term with entity words in an entity thesaurus to determine the first search term that matches an entity word in the entity thesaurus. For example, server 130 can filter out some low-quality entity words so that the entity words used as search terms can provide more relevant information.

[0063] In some embodiments, the electronic device 110 may present a second bullet screen content associated with a second search term, wherein the first bullet screen content is presented at a first playback moment, the second bullet screen content is presented at a second moment, and the time interval between the first playback moment and the second playback moment exceeds a preset threshold.

[0064] As an example, after the electronic device 110 displays the first bullet comment content at the first moment, it can display the second bullet comment content at the second moment. There is a certain time period (i.e., a preset threshold) between the playback times of the first and second bullet comment content. For example, the second bullet comment content can only be displayed 16 seconds after the first bullet comment content is displayed. In this way, only one bullet comment content that can be searched is displayed on the media content playback interface, making the playback interface more concise and thus improving the user experience.

[0065] In this way, the embodiments of this disclosure can present a search results page based on the user's preset operations on the bullet screen content, thereby improving the efficiency of information acquisition.

[0066] Example process

[0067] Figure 3 shows a flowchart of an example process 300 for information searching according to some embodiments of the present disclosure. Process 300 can be implemented at electronic device 110. Process 300 will now be described with reference to Figure 1.

[0068] As shown in Figure 3, in box 310, the electronic device 110 presents the first bullet screen content in the media content playback interface.

[0069] In frame 320, electronic device 110 receives a preset operation for the first bullet screen content.

[0070] In frame 330, electronic device 110 responds to a preset operation by presenting a search results page, which displays a set of search results determined based on the first search terms included in the first bullet screen content.

[0071] In some embodiments, receiving a preset operation for the first bullet screen content includes: presenting a search control in response to a selection of the first bullet screen content; and receiving a selection of the search control.

[0072] In some embodiments, method 300 further includes: displaying the included first search item in the first bullet screen content in a target style.

[0073] In some embodiments, receiving a preset operation for the first bullet screen content includes receiving a trigger operation for a target area in the first bullet screen content that is associated with the first search term.

[0074] In some embodiments, the first bullet screen content is a bullet screen comment posted by the user.

[0075] In some embodiments, the first bullet screen content is associated with a preset playback time, and the presentation of the first bullet screen content in the playback interface of the media content includes: responding to the current playback time of the media content matching the preset playback time, and presenting the first bullet screen content in the playback interface.

[0076] In some embodiments, the preset playback time is determined based on the playback time corresponding to a set of historical search operations associated with the first search term.

[0077] In some embodiments, the first search term is determined based on the following process: obtaining a set of candidate search terms associated with media content; and determining the first search term from the first bullet screen content based on the matching of the first bullet screen content and the set of candidate search terms.

[0078] In some embodiments, obtaining a set of candidate multiple search terms associated with media content includes: determining multiple search terms based on historical search information associated with the media content; and determining a set of candidate search terms from the multiple search terms based on the matching degree between the multiple search terms and the media content.

[0079] In some embodiments, determining a first search term from the first bullet screen content based on the matching of the first bullet screen content and a set of candidate search terms includes: determining at least one search term from the first bullet screen content that matches the set of candidate search terms; and determining the first search term based on a comparison of at least one search term with a preset set of entity words.

[0080] In some embodiments, method 300 further includes: presenting second bullet screen content associated with the second search term, wherein the first bullet screen content is presented at the first playback moment, the second bullet screen content is presented at the second playback moment, and the time interval between the first playback moment and the second playback moment exceeds a preset threshold.

[0081] Example devices and equipment

[0082] Embodiments of this disclosure also provide corresponding apparatus for implementing the methods or processes described above. Figure 4 shows a schematic structural block diagram of an apparatus 400 for information retrieval according to certain embodiments of this disclosure. The apparatus 400 may be implemented as or included in the electronic device 110. The various modules / components in the apparatus 400 may be implemented by hardware, software, firmware, or any combination thereof.

[0083] As shown in Figure 4, the device 400 includes a first bullet screen content presentation module 410, configured to present first bullet screen content in the media content playback interface; a receiving module 420, configured to receive a preset operation for the first bullet screen content; and a search result presentation module 430, configured to present a search result page in response to the preset operation, the search result page displaying a set of search results determined based on the first search terms included in the first bullet screen content.

[0084] In some embodiments, the receiving module 420 is further configured to present a search control in response to a selection of the first bullet screen content; and to receive a selection of the search control.

[0085] In some embodiments, the device 400 further includes a style rendering module configured to display the included first search item in the first bullet screen content in a target style.

[0086] In some embodiments, the receiving module 420 is further configured to receive a trigger operation on a target area in the first bullet screen content associated with the first search item.

[0087] In some embodiments, the first bullet screen content is a bullet screen comment posted by the user.

[0088] In some embodiments, the first bullet screen content is associated with a preset playback time, and the first bullet screen content presentation module 410 is further configured to present the first bullet screen content in the playback interface in response to the current playback time of the media content matching the preset playback time.

[0089] In some embodiments, the preset playback time is determined based on the playback time corresponding to a set of historical search operations associated with the first search term.

[0090] In some embodiments, the first search term is determined based on the following process: obtaining a set of candidate search terms associated with media content; and determining the first search term from the first bullet screen content based on the matching of the first bullet screen content and the set of candidate search terms.

[0091] In some embodiments, obtaining a set of candidate multiple search terms associated with media content includes: determining multiple search terms based on historical search information associated with the media content; and determining a set of candidate search terms from the multiple search terms based on the matching degree between the multiple search terms and the media content.

[0092] In some embodiments, determining a first search term from the first bullet screen content based on the matching of the first bullet screen content and a set of candidate search terms includes: determining at least one search term from the first bullet screen content that matches the set of candidate search terms; and determining the first search term based on a comparison of at least one search term with a preset set of entity words.

[0093] In some embodiments, the device 400 further includes a second bullet screen content presentation module, configured to present second bullet screen content associated with the second search item, wherein the first bullet screen content is presented at the first playback moment, the second bullet screen content is presented at the second playback moment, and the time interval between the first playback moment and the second playback moment exceeds a preset threshold.

[0094] The units included in device 400 can be implemented in various ways, including software, hardware, firmware, or any combination thereof. In some embodiments, one or more units may be implemented using software and / or firmware, such as machine-executable instructions stored on a storage medium. In addition to or as an alternative to machine-executable instructions, some or all of the units in device 400 may be implemented at least partially by one or more hardware logic components. By way of example and not limitation, exemplary types of hardware logic components that may be used include field-programmable gate arrays (FPGAs), application-specific integrated circuits (ASICs), application-specific standard products (ASSPs), systems-on-chips (SoCs), complex programmable logic devices (CPLDs), and so on.

[0095] Figure 5 shows a block diagram of an electronic device 500 in which one or more embodiments of the present disclosure may be implemented. It should be understood that the electronic device 500 shown in Figure 5 is merely exemplary and should not constitute any limitation on the functionality and scope of the embodiments described herein. The electronic device 500 shown in Figure 5 can be used to implement the electronic device 110 of Figure 1.

[0096] As shown in Figure 5, the electronic device 500 is in the form of a general-purpose electronic device. Components of the electronic device 500 may include, but are not limited to, one or more processing units or processors 510, memory 520, storage devices 530, one or more communication units 540, one or more input devices 550, and one or more output devices 560. The processor 510 may be a physical or virtual processor and is capable of performing various processes according to the programs stored in the memory 520. In a multiprocessor system, multiple processors execute computer-executable instructions in parallel to improve the parallel processing capability of the electronic device 500.

[0097] Electronic device 500 typically includes multiple computer storage media. Such media can be any accessible media that is accessible to electronic device 500, including but not limited to volatile and non-volatile media, removable and non-removable media. Memory 520 can be volatile memory (e.g., registers, cache, random access memory (RAM)), non-volatile memory (e.g., read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. Storage device 530 can be removable or non-removable media and can include machine-readable media, such as flash drives, disks, or any other media that can be used to store information and / or data and can be accessed within electronic device 500.

[0098] Electronic device 500 may further include additional removable / non-removable, volatile / non-volatile storage media. Although not shown in FIG. 5, disk drives for reading from or writing to removable, non-volatile disks (e.g., "floppy disks") and optical disk drives for reading from or writing to removable, non-volatile optical disks may be provided. In these cases, each drive may be connected to a bus (not shown) via one or more data media interfaces. Memory 520 may include computer program product 525 having one or more program modules configured to perform various methods or actions of various embodiments of the present disclosure.

[0099] Communication unit 540 enables communication with other electronic devices via a communication medium. Additionally, the functionality of components of electronic device 500 can be implemented using a single computing cluster or multiple computing machines capable of communicating via communication connections. Therefore, electronic device 500 can operate in a networked environment using logical connections to one or more other servers, network personal computers (PCs), or another network node.

[0100] Input device 550 can be one or more input devices, such as a mouse, keyboard, trackball, etc. Output device 560 can be one or more output devices, such as a monitor, speaker, printer, etc. Electronic device 500 can also communicate with one or more external devices (not shown) via communication unit 540 as needed. These external devices include storage devices, display devices, etc., and can communicate with one or more devices that enable user interaction with electronic device 500, or with any device that enables electronic device 500 to communicate with one or more other electronic devices (e.g., network card, modem, etc.). Such communication can be performed via input / output (I / O) interface (not shown).

[0101] According to an exemplary implementation of this disclosure, a computer-readable storage medium is provided that stores computer-executable instructions thereon, wherein the computer-executable instructions are executed by a processor to implement the methods described above. According to an exemplary implementation of this disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, which are executed by a processor to implement the methods described above.

[0102] Various aspects of this disclosure are described herein with reference to flowchart illustrations and / or block diagrams of methods, apparatuses, devices, and computer program products implemented according to this disclosure. It should be understood that each block of the flowchart illustrations and / or block diagrams, and combinations of blocks in the flowchart illustrations and / or block diagrams, can be implemented by computer-readable program instructions.

[0103] These computer-readable program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing apparatus to produce a machine such that, when executed by the processor of the computer or other programmable data processing apparatus, they create means for implementing the functions / actions specified in one or more blocks of the flowchart and / or block diagram. These computer-readable program instructions can also be stored in a computer-readable storage medium that causes a computer, programmable data processing apparatus, and / or other device to operate in a particular manner; thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing aspects of the functions / actions specified in one or more blocks of the flowchart and / or block diagram.

[0104] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions that execute on the computer, other programmable data processing apparatus, or other device to perform the functions / actions specified in one or more boxes of a flowchart and / or block diagram.

[0105] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of an instruction, which contains one or more executable instructions for implementing the specified logical function. In some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutive blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, may be implemented using a dedicated hardware-based system that performs the specified function or action, or using a combination of dedicated hardware and computer instructions.

[0106] Various implementations of this disclosure have been described above. These descriptions are exemplary and not exhaustive, nor are they limited to the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is chosen to best explain the principles, practical applications, or improvements to technology in the market, or to enable others skilled in the art to understand the various implementations disclosed herein.

Claims

An information retrieval method, comprising: The first bullet screen message is displayed on the media content playback interface; Receive preset operations for the first bullet screen content; as well as In response to the preset operation, a search results page is presented, which displays a set of search results determined based on the first search item included in the first bullet screen content. According to the method of claim 1, receiving a preset operation for the first bullet screen content includes: In response to a selection of the first bullet comment content, a search control is displayed; as well as Receive the selection of the search control. The method according to claim 1 further includes: The first search term is displayed in the target style within the first bullet screen content. According to the method of claim 3, receiving a preset operation for the first bullet screen content includes: Receive a trigger operation on the target area in the first bullet screen content that is associated with the first search item. According to the method of claim 1, the first bullet screen content is a bullet screen comment posted by the user. According to the method of claim 1, wherein the first bullet screen content is associated with a preset playback time and the first bullet screen content is presented in the playback interface of the media content includes: In response to the current playback time of the media content matching the preset playback time, the first bullet screen content is displayed on the playback interface. According to the method of claim 6, the preset playback time is determined based on the playback time corresponding to a set of historical search operations associated with the first search item. According to the method of claim 1, the first search term is determined based on the following process: Obtain a set of candidate search terms associated with the media content; and Based on the matching of the first bullet screen content and the set of candidate search terms, the first search term is determined from the first bullet screen content. The method of claim 8, wherein obtaining a set of candidate search terms associated with the media content comprises: Based on historical search information associated with the media content, multiple search terms are determined; as well as Based on the matching degree between the multiple search terms and the media content, the set of candidate search terms is determined from the multiple search terms. According to the method of claim 8, determining the first search term from the first bullet screen content based on the matching of the first bullet screen content and the set of candidate search terms includes: Determine at least one search term from the first bullet screen content that matches the set of candidate search terms; as well as The first search term is determined based on a comparison between the at least one search term and a preset set of entity words. The method according to claim 1 further includes: The second bullet screen content associated with the second search term is presented, wherein the first bullet screen content is presented at the first playback time, the second bullet screen content is presented at the second playback time, and the time interval between the first playback time and the second playback time exceeds a preset threshold. An apparatus for information retrieval, comprising: The first bullet screen content presentation module is configured to present the first bullet screen content in the media content playback interface; The receiving module is configured to receive a preset operation for the first bullet screen content; as well as The search results presentation module is configured to present a search results page in response to the preset operation. The search results page displays a set of search results determined based on the first search item included in the first bullet screen content. An electronic device, comprising: At least one processor; as well as At least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor, the instructions causing the electronic device to perform the method according to any one of claims 1 to 11 when executed by the at least one processor. A computer-readable storage medium having stored thereon computer-executable instructions that, when executed by a processor, implement the method according to any one of claims 1 to 11. A computer program product, tangibly stored in a computer storage medium and comprising computer-executable instructions that, when executed by a device, cause the device to perform the method according to any one of claims 1 to 11.

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