Sales promotion support device

Abstract

[Problem] To predict sales in an actual store and expand product sales in the actual store by implementing, in advance, product sales measures in a virtual store that mimics the actual store. [Solution] This sales promotion support device comprises: a means for implementing a first sales measure in a virtual store; a means for calculating virtual store sales after the implementation of the first sales measure in the virtual store; a means for determining whether or not the virtual store sales after the implementation of the first sales measure is greater than a virtual store target value; a means for implementing the first sales measure in an actual store when the virtual store sales is determined to be greater than the virtual store target value; a means for calculating actual store sales after the implementation of the first sales measure; a means for determining whether or not the actual store sales after the implementation of the first sales measure is greater than an actual store target value; and a means for implementing a second sales measure in the virtual store when the actual store sales is determined to be less than the actual store target value.

Description

Sales Promotion Support Device

[0001] It relates to technologies for promoting the sales of goods and services.

[0002] A digital twin is a mechanism that acquires the state and behavior of a physical object in the real world using IoT (Internet of Things) and sensing technologies and reproduces its physical model in real time in the virtual world. The technology of digital twins is applied to design and development by CAE (Computer-Aided Engineering), operation simulation of industrial robots, and technologies for reproducing the movements of each athlete on a computer during sports broadcasts, etc.

[0003] Against such a background, for example, in Patent Document 1, a digital twin management device that appropriately represents an object existing in the physical space in the virtual space using a digital twin has been proposed.

[0004] Japanese Patent Application Laid-Open No. 2024-100552

[0005] However, in the retail industry, where the continuous expansion of product sales and the number of sales is an important issue, the above-mentioned conventional technologies have a problem in that they have not been able to make use of the innovative technologies, which are a pity, for promoting sales in the retail industry.

[0006] Therefore, in view of the above problems, an object of the present invention is to provide a sales promotion support device that predicts the sales performance in a physical store by pre-implementing product sales measures in a virtual store that mimics the physical store and aims to expand product sales in the physical store.

[0007] One form of the sales promotion support device disclosed includes: a physical store information storage means for storing physical store sales of a specified product before the implementation of a first sales strategy in a physical store; a virtual store information storage means for storing virtual store sales of the specified product before the implementation of the first sales strategy in a virtual store that mimics the physical store; a virtual store realization means for providing an environment for selling the specified product in the virtual store; a virtual store strategy execution means for implementing the first sales strategy for the specified product in the virtual store; a first verification value calculation means for calculating virtual store sales of the specified product after the implementation of the first sales strategy in the virtual store; a first target determination means for determining whether the virtual store sales of the specified product after the implementation of the first sales strategy are greater than a virtual store target value set based on the virtual store sales of the specified product before the implementation of the first sales strategy; a physical store strategy execution means for performing processing to implement the first sales strategy for the specified product in the physical store if it is determined to be greater than the virtual store target value; a second verification value calculation means for calculating physical store sales of the specified product after the implementation of the first sales strategy in the physical store; and the first sales strategy The system includes a second target determination means for determining whether the in-store sales of a specified product after the implementation of the measure are greater than an in-store target value set based on the assumption that the in-store sales of a specified product before the implementation of the first sales measure increase by the same amount as the increase in virtual store sales of the specified product before and after the implementation of the first sales measure, and a virtual store measure re-execution means for implementing the second sales measure for the specified product in the virtual store if it is determined to be less than the in-store target value, wherein the first and second sales measures are measures to promote sales of the specified product, and include: changing the price of the specified product, changing the packaging of the specified product, notifying the app of coupon information, sales information, and campaign information, using digital stamps using the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage status and providing benefits and discounts according to their rank, providing a game function in which customers can win points and coupons, providing a function to display the location of searched products in the app, and providing an in-store guidance function in the app.This service is characterized by providing real-time notification functions via an app triggered by sensors installed in the store, providing interactive customer service functions using AI (Artificial Intelligence), providing advertising display functions in the app when customers are near digital signage, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying the app of coupon information, sales information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function to check past usage history in the app, conducting in-store demonstrations, implementing POP advertising (Point of Purchase Advertising), providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music (BGM).

[0008] Furthermore, one form of the sales promotion support device to be disclosed includes: a physical store information storage means for storing the number of physical store sales of a specified product before the implementation of a first sales measure in a physical store; a virtual store information storage means for storing the number of virtual store sales of the specified product before the implementation of the first sales measure in a virtual store that mimics the physical store; a virtual store realization means for providing an environment for selling the specified product in the virtual store; a virtual store measure execution means for implementing the first sales measure for the specified product in the virtual store; a first verification value calculation means for calculating the number of virtual store sales of the specified product after the implementation of the first sales measure in the virtual store; a first target determination means for determining whether the number of virtual store sales of the specified product after the implementation of the first sales measure is greater than a virtual store target value set based on the number of virtual store sales of the specified product before the implementation of the first sales measure; a physical store measure execution means for performing processing to implement the first sales measure for the specified product in the physical store if it is determined to be greater than the virtual store target value; a second verification value calculation means for calculating the number of physical store sales of the specified product after the implementation of the first sales measure in the physical store; and the first The system includes a second target determination means for determining whether the number of in-store sales of a specified product after the implementation of a sales measure is greater than a target value for in-store sales set based on the assumption that the number of in-store sales of a specified product before the implementation of the first sales measure increases by the same amount as the increase in virtual store sales of the specified product before and after the implementation of the first sales measure, and a virtual store measure re-execution means for implementing the second sales measure for the specified product in the virtual store if it is determined to be less than the target value for in-store sales, wherein the first and second sales measures are measures to promote sales of the specified product, and include: changing the price of the specified product, changing the packaging of the specified product, notifying the app of coupon information, sales information, and campaign information, using digital stamps using the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage status and providing benefits and discounts according to their rank, providing a game function in which customers can win points and coupons, providing a function to display the location of searched products in the app, and providing an in-store guidance function in the app.This service is characterized by providing real-time notification functions via an app triggered by sensors installed in the store, providing AI-powered interactive customer service functions, providing advertising display functions in the app when customers are near digital signage, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying customers of coupon information, sales information, and campaign information in the app, notifying customers of prescription information in the app, notifying customers of digital receipt information in the app, providing a function to check past usage history in the app, conducting in-store demonstrations, implementing POP advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

[0009] The disclosed sales promotion support system predicts sales in physical stores by implementing product sales strategies in advance at virtual stores that mimic physical stores, and aims to expand product sales at physical stores.

[0010] This figure shows an overview of the sales promotion support device according to this embodiment. This is a functional block diagram of the sales promotion support device according to this embodiment. This figure shows an example of the hardware configuration of the sales promotion support device according to this embodiment. This is a flowchart showing an example of processing performed by the sales promotion support device according to this embodiment.

[0011] The embodiments for carrying out the present invention will be described with reference to the drawings. (Operating principle of the sales promotion support device according to this embodiment)

[0012] The operating principle of the sales promotion support device (hereinafter simply referred to as "this device") 100 according to this embodiment will be explained using Figures 1 and 2. Figure 1 is a diagram showing the connection relationship between this device 100 and other devices, and Figure 2 is a functional block diagram of this device 100.

[0013] As shown in Figure 1, the device 100 is connected to the store terminal 350 via a communication network 360. The communication network 360 can be either wired or wireless. The store terminal 350 is a device that informs the device 100 of the sales status of products sold at the store 210, and may be, for example, a POS (Point of Sales) system.

[0014] As shown in Figure 2, the device 100 includes a real store information storage means 110, a virtual store information storage means 120, a virtual store implementation means 130, a virtual store policy execution means 140, a first verification value calculation means 150, a first target determination means 160, a real store policy execution means 170, a second verification value calculation means 180, a second target determination means 190, and a virtual store policy re-execution means 200.

[0015] The physical store information storage means 110 stores the physical store sales 250 or the number of physical store sales 260 for a specified product before the implementation of the first sales measure 230 at the physical store 210. The first sales measure 230 is, for example, a measure to promote sales of a specified product, and includes: changing the price of the specified product, changing the packaging of the specified product, notifying coupon information, sales information, and campaign information to the app (abbreviation for application software), using digital stamps via the app, using a point system that awards points based on store visits, notifying product information to the app, displaying sales promotion flyers in the app, ranking customers according to their usage and providing benefits and discounts according to their rank, providing a game function where customers can win points or coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensors installed in the store, providing an interactive customer service function using AI (Artificial Intelligence), providing an advertising display function in the app when nearby to digital signage, providing detailed information about digital signage advertisements in the app, providing a payment function via the app, notifying coupon information, sales information, and campaign information to the app, notifying prescription information to the app, notifying digital receipt information to the app, providing a function to check past usage history in the app, conducting demonstration sales in the store, and POP advertising (Point of Purchase). This concept includes the implementation of advertising (point-of-purchase advertising), the provision of sales promotion information via digital signage, the provision of novelty goods, the use of point systems, the implementation of sampling, the implementation of food and drink tastings, changes to the store layout, changes to the placement of products, the installation of sales promotion fixtures, the installation of top boards and banners, or changes to the in-store background music (BGM).

[0016] The virtual store information storage means 120 stores virtual store sales 270 or virtual store sales figures 280 for a predetermined product in a virtual store 220 that mimics a physical store 210, prior to the implementation of the first sales measure 230.

[0017] The virtual store implementation means 130 provides an environment for selling predetermined products in the virtual store 220. The virtual store implementation means 130 may be implemented using so-called digital twin technology.

[0018] The virtual store strategy implementation means 140 implements a first sales strategy 230 for a specified product in the virtual store 220. The virtual store strategy implementation means 140 implements measures to promote sales of the specified product sold in the virtual store 220, such as changing the price of the specified product or changing the packaging of the specified product.

[0019] Furthermore, the virtual store policy implementation means 140 includes, for example, notifications of coupon information, sales information, and campaign information to the app regarding predetermined products sold in the virtual store 220, the use of digital stamps via the app, the use of a point system based on store visits, notifications of product information to the app, display of sales promotion flyers in the app, ranking customers according to their usage status and providing benefits and discounts according to their rank, providing a game function in which customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensors installed in the store, providing an AI-powered interactive customer service function, and digital signage. This may also include providing an advertising display function in the app when customers are nearby, providing detailed information about digital signage advertisements in the app, providing payment functionality via the app, notifying customers of coupon information, sales information, and campaign information in the app, notifying customers of prescription information in the app, notifying customers of digital receipt information in the app, providing a function to check past usage history in the app, conducting in-store demonstrations, implementing POP advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

[0020] The first verification value calculation means 150 calculates the virtual store sales 310 for a predetermined product after the implementation of the first sales measure 230 in the virtual store 220. Alternatively, the first verification value calculation means 150 may also calculate the virtual store sales quantity 320 for a predetermined product after the implementation of the first sales measure 230 in the virtual store 220.

[0021] The first target determination means 160 determines whether the virtual store sales 310 for a specified product after the implementation of the first sales measure 230 are greater than the virtual store target value 340 set based on the virtual store sales 270 for a specified product before the implementation of the first sales measure 230. The virtual store target value 340 is set, for example, as 105% of the virtual store sales 270 for a specified product before the implementation of the first sales measure 230.

[0022] The first target determination means 160 may also determine whether the virtual store sales figures 320 for a specified product after the implementation of the first sales measure 230 are greater than the virtual store target value 340 set based on the virtual store sales figures 280 for a specified product before the implementation of the first sales measure 230. The virtual store target value 340 is set, for example, as 105% of the virtual store sales figures 280 for a specified product before the implementation of the first sales measure 230.

[0023] The physical store strategy implementation means 170 performs a process to implement the first sales strategy 230 for a specified product at the physical store 210 if the first target determination means 160 determines that it is "greater than the virtual store target value 340". This is because the first sales strategy 230 has been found to be somewhat effective through prior implementation at the virtual store 220, so the first sales strategy 230 is also implemented at the physical store 210 to increase sales of the specified product.

[0024] The second verification value calculation means 180 calculates the in-store sales 290 for a specified product after the implementation of the first sales measure 230 at the physical store 210. The second verification value calculation means 180 may also acquire the in-store sales 290 from the in-store terminal 350.

[0025] The second verification value calculation means 180 calculates the number of in-store sales 300 for a specified product after the implementation of the first sales measure 230 at the physical store 210. The second verification value calculation means 180 may also obtain the number of in-store sales 300 from the physical store terminal 350.

[0026] The second target determination means 190 determines whether the in-store sales 290 for a specified product after the implementation of the first sales measure 230 are greater than the in-store target value 330, which is set based on the assumption that in-store sales 250 increase by the same amount as the increase in virtual store sales for a specified product before and after the implementation of the first sales measure 230. The in-store target value 330 is expected to be, for example, in-store sales 250 × virtual store sales 310 ÷ virtual store sales 270 ± α. This is intended to incorporate the sales expansion effect of the sales measure 230 in the virtual store 220 into the in-store target value 330, and ± α is an adjustment value.

[0027] The second target determination means 190 determines whether the number of in-store sales 300 for a specified product after the implementation of the first sales measure 230 is greater than the in-store target value 330, which is set based on the assumption that the number of in-store sales 260 increases by the same amount as the increase in the number of in-virtual store sales for a specified product before and after the implementation of the first sales measure 230. The in-store target value 330 is expected to be, for example, in-store sales 260 × in-virtual store sales 320 ÷ in-virtual store sales 280 ± α. This is intended to incorporate the sales expansion effect of the sales measure 230 in the in-store target value 330, and ± α is an adjustment value.

[0028] If the virtual store measure re-execution means 200 determines that the value is "smaller than the actual store target value 330" by the second target determination means 190, it implements a second sales measure 240 for a specified product in the virtual store 220. The second sales measure 240 is different from the first sales measure 230 and is, for example, a measure to promote sales of a specified product, such as changing the price of the specified product, changing the packaging of the specified product, notifying the app of coupon information, sales information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, and providing a real-time notification function via the app triggered by sensor detection in the store. This concept includes providing AI-powered interactive customer service functions, providing advertising display functions in the app when customers are near digital signage, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying customers of coupon information, sales information, and campaign information in the app, notifying customers of prescription information in the app, notifying customers of digital receipt information in the app, providing a function to check past usage history in the app, conducting in-store demonstrations, implementing POP advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

[0029] The processing by the virtual store strategy re-execution means 200 is for finding a second sales strategy 240 that will produce a greater effect if the first sales strategy 230 does not contribute to the expansion of sales at the physical store 210 as expected. Then, by replacing the second sales strategy 240 with the first sales strategy 230 and repeating the processing by the virtual store realization means 130, virtual store strategy execution means 140, first verification value calculation means 150, first target determination means 160, physical store strategy execution means 170, second verification value calculation means 180, second target determination means 190, and virtual store strategy re-execution means 200, it becomes possible to find a first sales strategy 230 (second sales strategy 240) that will produce a greater effect.

[0030] Based on the above operating principle, this device 100 predicts sales in physical stores by implementing product sales strategies in advance in a virtual store that mimics a physical store, and aims to expand product sales in physical stores. (Hardware configuration of the sales promotion support device according to this embodiment)

[0031] An example of the hardware configuration of the device 100 will be explained using Figure 3. Figure 3 is a diagram showing an example of the hardware configuration of the device 100. As shown in Figure 3, the device 100 has a CPU (Central Processing Unit) 510, ROM (Read-Only Memory) 520, RAM (Random Access Memory) 530, auxiliary storage device 540, communication I / F 550, input device 560, display device 570, and storage medium I / F 580.

[0032] The CPU 510 is a device that executes programs stored in the ROM 520. It processes data loaded into the RAM 530 according to program instructions and controls the entire device 100. The ROM 520 stores programs and data that the CPU 510 will execute. When the CPU 510 executes a program stored in the ROM 520, the RAM 530 loads the program and data to be executed and temporarily holds the calculation data during the calculation.

[0033] The auxiliary storage device 540 is a device that stores the operating system (OS), which is the basic software, and application programs related to this embodiment, along with related data. The auxiliary storage device 540 is, for example, an HDD (Hard Disk Drive) or flash memory, and includes a physical store information storage means 110 and a virtual store information storage means 120.

[0034] The communication interface 550 is an interface for exchanging data with other devices (such as a POS system) 350 that connect to a communication network 310, such as a wired or wireless LAN (Local Area Network) or the Internet, and provide communication functions.

[0035] The input device 560 is a device for inputting data into the main device 100, such as a keyboard. The display device (output device) 570 is a device consisting of an LCD (Liquid Crystal Display) or the like, and functions as a user interface when the user uses the functions of the main device 100 or makes various settings. The storage medium I / F 580 is an interface for sending and receiving data with storage media 590 such as CD-ROMs, DVD-ROMs, and USB memory.

[0036] Each of the means of this device 100 may be realized by the CPU 510 executing a program corresponding to each means stored in the ROM 520 or auxiliary storage device 540. Alternatively, each of the means of this device 100 may be realized by the processing related to each means being implemented as hardware. Furthermore, the program according to the present invention may be read from an external server device via a communication I / F 550, or read from a storage medium 590 via a storage medium I / F 580, and the device 100 may execute the program. (Example of processing by the sales promotion support device according to this embodiment) An example of processing by this device 100 will be described using Figure 4. Figure 4 is a flowchart showing the flow of the processing example by this device 100.

[0037] In S10, the virtual store implementation means 130 provides an environment for selling predetermined products in the virtual store 220. The virtual store implementation means 130 may be implemented using so-called digital twin technology.

[0038] Furthermore, in S10, the virtual store policy execution means 140 implements the first sales policy 230 for a predetermined product in the virtual store 220. The virtual store policy execution means 140 implements measures to promote sales of the predetermined product sold in the virtual store 220, such as changing the price of the predetermined product or changing the packaging of the predetermined product. In addition, the virtual store policy execution means 140 implements measures for the predetermined product sold in the virtual store 220, such as notifying the app of coupon information, sales information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage status and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensor detection in the store, providing an AI-powered interactive customer service function, and digital signage. This may also include providing an advertising display function in the app when customers are nearby, providing detailed information about digital signage advertisements in the app, providing payment functionality via the app, notifying customers of coupon information, sales information, and campaign information in the app, notifying customers of prescription information in the app, notifying customers of digital receipt information in the app, providing a function to check past usage history in the app, conducting in-store demonstrations, implementing POP advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

[0039] In S20, the first verification value calculation means 150 calculates the virtual store sales 310 for a predetermined product after the implementation of the first sales measure 230 in the virtual store 220. Alternatively, the first verification value calculation means 150 may also calculate the virtual store sales quantity 320 for a predetermined product after the implementation of the first sales measure 230 in the virtual store 220.

[0040] In S20, the first target determination means 160 determines whether the virtual store sales 310 for a specified product after the implementation of the first sales measure 230 are greater than the virtual store target value 340 set based on the virtual store sales 270 for a specified product before the implementation of the first sales measure 230. The virtual store target value 340 is set, for example, as 105% of the virtual store sales 270 for a specified product before the implementation of the first sales measure 230.

[0041] The first target determination means 160 may also determine whether the virtual store sales figures 320 for a specified product after the implementation of the first sales measure 230 are greater than the virtual store target value 340 set based on the virtual store sales figures 280 for a specified product before the implementation of the first sales measure 230. The virtual store target value 340 is set, for example, as 105% of the virtual store sales figures 280 for a specified product before the implementation of the first sales measure 230.

[0042] If in S30 the first target determination means 160 determines that the virtual store sales 310 are greater than the virtual store target value 340 (YES in S30), the process proceeds to S40. Alternatively, if in S30 the first target determination means 160 determines that the virtual store sales 320 are greater than the virtual store target value 340 (YES in S30), the process proceeds to S40.

[0043] In S40, the physical store strategy implementation means 170 performs processing to implement the first sales strategy 230 for a specified product at the physical store 210. This is because the first sales strategy 230 has been found to be somewhat effective through prior implementation at the virtual store 220, so the first sales strategy 230 is also implemented at the physical store 210 to increase sales of the specified product.

[0044] In S50, the second verification value calculation means 180 calculates the actual store sales 290 for a predetermined product after the implementation of the first sales measure 230 in the actual store 210. Or, in S50, the second verification value calculation means 180 calculates the actual store sales volume 300 for a predetermined product after the implementation of the first sales measure 230 in the actual store 210. The second verification value calculation means 180 may obtain the actual store sales 290 or the actual store sales volume 300 from the actual store terminal 350.

[0045] In S50, the second target determination means 190 determines whether the actual store sales 290 for a predetermined product after the implementation of the first sales measure 230 is greater than the actual store target value 330 set based on the assumption that the actual store sales 250 increases by the same extent as the increase in the virtual store sales for the predetermined product before and after the implementation of the first sales measure 230. The actual store target value 330 is assumed to be, for example, actual store sales 250 × virtual store sales 310 ÷ virtual store sales 270 ± α. This means incorporating the sales expansion effect of the sales measure 230 in the virtual store 220 into the actual store target value 330, and ±α is an adjustment value.

[0046] Or, in S50, the second target determination means 190 may determine whether the actual store sales volume 300 for a predetermined product after the implementation of the first sales measure 230 is greater than the actual store target value 330 set based on the assumption that the actual store sales volume 260 increases by the same extent as the increase in the virtual store sales volume for the predetermined product before and after the implementation of the first sales measure 230. The actual store target value 330 is assumed to be, for example, actual store sales volume 260 × virtual store sales volume 320 ÷ virtual store sales volume 280 ± α. This means incorporating the sales expansion effect of the sales measure 230 in the virtual store 220 into the actual store target value 330, and ±α is an adjustment value.

[0047] In S60, when the second target determination means 190 determines that the actual store sales 290 is less than the actual store target value 330 (NO in S60), the process proceeds to S70. Or, in S60, when the second target determination means 190 determines that the actual store sales volume 310 is less than the actual store target value 330 (NO in S60), the process proceeds to S70.

[0048] At S70, the virtual store policy re-execution means 200 implements a second sales policy 240 for a predetermined product in the virtual store 220. The second sales policy 240 is different from the first sales policy 230. For example, it is a policy for promoting the sales of a predetermined product, including price changes for the predetermined product, package changes for the predetermined product, notification of coupon information, sale information, and campaign information to the app, use of digital stamps via the app, use of a point system granted based on store visit behavior, notification of product information to the app, display of sales promotion flyers in the app, ranking customers according to usage status and providing privileges and discounts according to the rank, providing a game function where points or coupons can be won, providing a function for displaying the location of search products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app using sensor detection installed in the store, providing an AI-based interactive customer service function, providing an advertisement display function in the app when approaching digital signage, providing detailed information about digital signage display advertisements in the app, providing a settlement function via the app, notification of coupon information, sale information, and campaign information to the app, notification of prescription information to the app, notification of digital receipt information to the app, providing a function for checking past usage history in the app, conducting in-store demonstration sales, conducting POP advertisements, providing sales promotion information using digital signage, providing novelty goods, using a point system, conducting sampling, conducting tasting and sampling, changing the in-store layout, changing the product display location, installing sales promotion equipment, installing a top board or a hanging flag, or changing the in-store BGM.

[0049] The processing by the virtual store strategy re-execution means 200 is for finding a second sales strategy 240 that will produce a greater effect if the first sales strategy 230 does not contribute to the expansion of sales at the physical store 210 as expected. Then, by replacing the second sales strategy 240 with the first sales strategy 230 and repeating the processing by the virtual store realization means 130, virtual store strategy execution means 140, first verification value calculation means 150, first target determination means 160, physical store strategy execution means 170, second verification value calculation means 180, second target determination means 190, and virtual store strategy re-execution means 200, it becomes possible to find a first sales strategy 230 (second sales strategy 240) that will produce a greater effect.

[0050] By performing the above-described processing, the device 100 predicts sales in physical stores by implementing product sales strategies in advance in virtual stores that mimic physical stores, and also aims to expand product sales in physical stores.

[0051] Although embodiments of the present invention have been described in detail above, the present invention is not limited to these specific embodiments, and various modifications and changes are possible within the scope of the gist of the present invention as described in the claims.

[0052] 100 Sales promotion support device 110 Physical store information storage means 120 Virtual store information storage means 130 Virtual store realization means 140 Virtual store strategy execution means 150 First verification value calculation means 160 First target determination means 170 Physical store strategy execution means 180 Second verification value calculation means 190 Second target determination means 200 Virtual store strategy re-execution means 210 Physical store 220 Virtual store 230 First sales strategy 240 Second sales strategy 250 Physical store sales for a specified product before the implementation of the first sales strategy 260 Number of physical store sales for a specified product before the implementation of the first sales strategy 270 Virtual store sales for a specified product before the implementation of the first sales strategy 280 Number of virtual store sales for a specified product before the implementation of the first sales strategy 290 Physical store sales for a specified product after the implementation of the first sales strategy 300 Number of physical store sales for a specified product after the implementation of the first sales strategy 310 Virtual store sales for specified products after the implementation of the first sales campaign: 320 Number of virtual store sales for specified products after the implementation of the first sales campaign: 330 Target value for physical stores: 340 Target value for virtual stores: 350 Physical store terminal (POS (Point of Sales) system): 360 Communication network: 510 CPU: 520 ROM: 530 RAM: 540 Auxiliary storage device: 550 Communication interface: 560 Input device: 570 Output device: 580 Storage medium interface: 590 Storage medium

Claims

1. A physical store information storage means for storing physical store sales of a specified product before the implementation of a first sales strategy in a physical store; a virtual store information storage means for storing virtual store sales of the specified product before the implementation of the first sales strategy in a virtual store that mimics the physical store; a virtual store realization means for providing an environment for selling the specified product in the virtual store; a virtual store strategy execution means for implementing the first sales strategy for the specified product in the virtual store; a first verification value calculation means for calculating virtual store sales of the specified product after the implementation of the first sales strategy in the virtual store; a first target determination means for determining whether the virtual store sales of the specified product after the implementation of the first sales strategy are greater than a virtual store target value set based on the virtual store sales of the specified product before the implementation of the first sales strategy; a physical store strategy execution means for performing processing to implement the first sales strategy for the specified product in the physical store if it is determined to be greater than the virtual store target value; and a second verification value calculation means for calculating physical store sales of the specified product after the implementation of the first sales strategy in the physical store. The system includes: a second target determination means for determining whether the in-store sales of a specified product after the implementation of the first sales measure are greater than an in-store target value set based on the assumption that the in-store sales of a specified product before the implementation of the first sales measure increase by the same amount as the increase in virtual store sales of the specified product before and after the implementation of the first sales measure; and a virtual store measure re-execution means for implementing the second sales measure for the specified product in the virtual store if it is determined to be less than the in-store target value.The first and second sales measures are measures to promote sales of the specified products, including: changing the price of the specified products, changing the packaging of the specified products, notifying the app of coupon information, sales information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensors installed in the store, providing an interactive customer service function using AI (Artificial Intelligence), providing an advertising display function in the app when nearby to digital signage, providing detailed information about digital signage advertisements in the app, providing a payment function via the app, notifying the app of coupon information, sales information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function to check past usage history in the app, conducting demonstration sales in the store, and POP advertising (Point of Purchase). A sales promotion support device characterized by including the implementation of advertising (point-of-purchase advertising), provision of sales promotion information via digital signage, provision of novelty goods, use of a point system, implementation of sampling, implementation of food and drink tastings, changes to the store layout, changes to the location of product displays, installation of sales promotion fixtures, installation of top boards and banners, or changes to the in-store background music (BGM).

2. A physical store information storage means for storing the number of physical store sales of a specified product before the implementation of a first sales strategy in a physical store; a virtual store information storage means for storing the number of virtual store sales of the specified product before the implementation of the first sales strategy in a virtual store that mimics the physical store; a virtual store realization means for providing an environment for selling the specified product in the virtual store; a virtual store strategy execution means for implementing the first sales strategy for the specified product in the virtual store; a first verification value calculation means for calculating the number of virtual store sales of the specified product after the implementation of the first sales strategy in the virtual store; a first target determination means for determining whether the number of virtual store sales of the specified product after the implementation of the first sales strategy is greater than a virtual store target value set based on the number of virtual store sales of the specified product before the implementation of the first sales strategy; a physical store strategy execution means for performing processing to implement the first sales strategy for the specified product in the physical store if it is determined to be greater than the virtual store target value; and a second verification value calculation means for calculating the number of physical store sales of the specified product after the implementation of the first sales strategy in the physical store. The system includes: a second target determination means for determining whether the number of in-store sales of a specified product after the implementation of the first sales measure is greater than a target value for in-store sales set based on the assumption that the number of in-store sales of a specified product before the implementation of the first sales measure increases by the same amount as the increase in virtual store sales of the specified product before and after the implementation of the first sales measure; and a virtual store measure re-execution means for implementing the second sales measure for the specified product in the virtual store if it is determined to be less than the target value for in-store sales.The first and second sales measures are measures to promote sales of the specified products, including: changing the price of the specified products, changing the packaging of the specified products, notifying the app of coupon information, sales information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensors installed in the store, and an AI-powered interactive interaction A sales promotion support device characterized by providing customer functions, providing advertising display functions in the app when the user is near digital signage, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying the app of coupon information, sales information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function to check past usage history in the app, conducting in-store demonstrations, conducting POP advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the product display location, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

3. A sales promotion support method performed on a computer comprising: a physical store information storage means for storing physical store sales of a specified product before the implementation of a first sales measure in a physical store; and a virtual store information storage means for storing virtual store sales of the specified product before the implementation of the first sales measure in a virtual store that mimics the physical store, the method comprising: a virtual store realization means providing an environment for selling the specified product in the virtual store; a virtual store measure execution means implementing the first sales measure for the specified product in the virtual store; a first verification value calculation means calculating the virtual store sales for the specified product after the implementation of the first sales measure in the virtual store; a first target determination means determining whether the virtual store sales for the specified product after the implementation of the first sales measure are greater than a virtual store target value set based on the virtual store sales for the specified product before the implementation of the first sales measure; and a physical store measure execution means, if determined to be greater than the virtual store target value, performing processing to implement the first sales measure for the specified product in the physical store. The second verification value calculation means includes the step of calculating the in-store sales of the specified product after the implementation of the first sales measure at the physical store; the second target determination means includes the step of determining whether the in-store sales of the specified product after the implementation of the first sales measure are greater than the in-store target value set based on the assumption that the in-store sales of the specified product before the implementation of the first sales measure increase by the same amount as the increase in virtual store sales of the specified product before and after the implementation of the first sales measure; and the virtual store measure re-execution means includes the step of implementing the second sales measure for the specified product at the virtual store if it is determined that the sales are less than the in-store target value.The first and second sales measures are measures to promote sales of the specified products, including: changing the price of the specified products, changing the packaging of the specified products, notifying the app of coupon information, sales information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensors installed in the store, and an AI-powered interactive interaction A sales promotion support method characterized by providing customer functions, providing advertising display functions in the app when the user is near digital signage, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying the app of coupon information, sales information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function to check past usage history in the app, conducting in-store demonstrations, conducting POP advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

4. A sales promotion support method performed on a computer comprising: a physical store information storage means for storing the number of physical store sales of a predetermined product before the implementation of a first sales measure in a physical store; and a virtual store information storage means for storing the number of virtual store sales of the predetermined product in a virtual store that mimics the physical store before the implementation of the first sales measure, the method comprising: a virtual store realization means providing an environment for selling the predetermined product in the virtual store; a virtual store measure execution means implementing the first sales measure for the predetermined product in the virtual store; a first verification value calculation means calculating the number of virtual store sales of the predetermined product after the implementation of the first sales measure in the virtual store; a first target determination means determining whether the number of virtual store sales of the predetermined product after the implementation of the first sales measure is greater than a virtual store target value set based on the number of virtual store sales of the predetermined product before the implementation of the first sales measure; and a physical store measure execution means, if it is determined to be greater than the virtual store target value, performing processing to implement the first sales measure for the predetermined product in the physical store. The second verification value calculation means includes the step of calculating the number of in-store sales of the specified product after the implementation of the first sales measure at the physical store; the second target determination means includes the step of determining whether the number of in-store sales of the specified product after the implementation of the first sales measure is greater than the physical store target value set based on the assumption that the number of in-store sales of the specified product before the implementation of the first sales measure increases by the same amount as the increase in the number of virtual store sales of the specified product before and after the implementation of the first sales measure; and the virtual store measure re-execution means includes the step of implementing the second sales measure for the specified product at the virtual store if it is determined to be less than the physical store target value.The first and second sales measures are measures to promote sales of the specified products, including: changing the price of the specified products, changing the packaging of the specified products, notifying the app of coupon information, sales information, and campaign information, using digital stamps via the app, using a point system that awards points based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to their usage and providing benefits and discounts according to their rank, providing a game function where customers can win points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function via the app, providing a real-time notification function via the app triggered by sensors installed in the store, and an AI-powered interactive interaction A sales promotion support method characterized by providing customer functions, providing advertising display functions in the app when the user is near digital signage, providing detailed information about digital signage advertisements in the app, providing payment functions via the app, notifying the app of coupon information, sales information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function to check past usage history in the app, conducting in-store demonstrations, conducting POP advertising, providing sales promotion information via digital signage, providing novelty goods, utilizing a point system, conducting sampling, conducting food and drink tastings, changing the store layout, changing the location of product displays, installing sales promotion fixtures, installing top boards and banners, or changing the in-store background music.

5. A promotional support program for causing a computer to perform the method described in claim 3 or 4.

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