Cigarette market knowledge graph construction method and device, computer device and medium

Abstract

The present application relates to the field of cigarette market, knowledge graph and information visualization, and particularly relates to a cigarette market knowledge graph construction method, device, computer equipment and medium, the method comprising: acquiring cigarette market data; extracting the labels of cigarette products, consumers and consumption places in the cigarette market data; calculating the association relationship between any type of cigarette product and label; generating a knowledge graph of the cigarette market based on the cigarette product, label and association relationship. Through the implementation of the present application, the relevant data of cigarette products, consumers and consumption places in the cigarette market are extracted, the association relationship is calculated, and thus the knowledge graph of the cigarette market is constructed, which can clearly and intuitively display the characteristic association between the "people, goods and places" in the cigarette market, and can clearly and intuitively understand the consumer portrait and consumption place portrait of cigarettes, thereby improving the consumption insight ability of the cigarette market and providing great help for the subsequent sales strategy of enterprises.

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