Content delivery method and device

Abstract

The invention discloses a content delivery method and device, and the method comprises the steps: responding to an account creation request sent by a terminal web page, and creating an account based on the configuration information indicated by the request; a task creation request sent by a terminal web page is obtained, a delivery task is generated based on creation information indicated by the request, the terminal web page presents a task creation component, and after the task creation component is triggered, a task creation configuration page is presented, and task configuration information is received; a task creating request is generated based on the task configuration information, and the task configuration information comprises selected account number information selected from created account numbers, to-be-released content information and release recovery information. Through the configuration mode, one-key batch delivery of different media platform accounts is realized, and the defects of poor delivery efficiency and low delivery precision in related technologies are overcome.

Description

Technical Field

[0001] The present invention relates to the field of information processing technology, and in particular to a content delivery method and device. Background Art

[0002] In related technologies, if a user wants to deliver content, such as advertisements, articles, etc., he usually needs to register accounts on different media platforms and deliver the content by logging into different accounts. When analyzing the delivery data, he also needs to enter each different account for data analysis.

[0003] The above delivery methods usually result in defects such as low delivery efficiency and accuracy. Summary of the invention

[0004] The main purpose of the present invention is to provide a content delivery method and device to solve the deficiencies existing in the related art.

[0005] In order to achieve the above-mentioned purpose, according to a first aspect of the present invention, a content delivery method is provided, comprising: in response to receiving an account creation request sent by a terminal network page, creating an account based on configuration information indicated by the request; obtaining a task creation request sent by the terminal network page, and generating a delivery task based on the creation information indicated by the request, wherein the terminal network page presents a task creation component, and when the task creation component is triggered, presents a task creation configuration page and receives task configuration information; generating a task creation request based on the task configuration information, wherein the task configuration information includes selected account information selected from the created accounts, content information to be delivered, and delivery recovery information.

[0006] Optionally, before responding to the task creation request, the method further includes: obtaining a user account login request, calling a pre-created account bound to the user login account based on the user login account indicated by the request; and providing the pre-created account to the terminal web page for presentation.

[0007] Optionally, receiving task configuration information; generating a task creation request based on the configuration information includes: based on the selected account information in the task configuration information, determining an account related to the selected account information from pre-created accounts; providing the related account to a terminal network page, and when the related account is selected, merging the related account information with the selected account information; generating a task creation request based on the merged target account information, the information on the content to be delivered, and the delivery recovery information.

[0008] Optionally, if a data collection operation is triggered for any account pre-created in the terminal and a collection request is generated, the collection request is obtained, and a target collection request is generated based on the collection request.

[0009] Optionally, after generating the delivery task, a content delivery request is sent to the media platform corresponding to the target account information, so that the media platform can deliver the content to be delivered to the target account information after receiving the content delivery request; and perform traffic data collection for the delivered content according to the delivery collection information.

[0010] Optionally, the method also includes: obtaining time information of content delivery; when a re-delivery request for the delivered content is received after the time information, generating a target re-delivery request and sending it to a target media platform, so that the target media platform can re-deliver the delivered content according to the instructions of the target re-delivery request, wherein the instructions of the re-delivery request include account information indicating re-delivery and re-delivery recovery information.

[0011] Optionally, the method further includes collecting statistics on the retrieved data in the dimension of the target account information; and / or collecting statistics on the re-delivered retrieved information in the dimension of the re-delivered account information.

[0012] According to a second aspect of the present invention, there is provided a content delivery device, comprising: an account creation unit, for creating an account based on configuration information indicated by the request in response to receiving an account creation request sent by a terminal web page; a delivery task generation unit, for obtaining a task creation request sent by the terminal web page, and generating a delivery task based on the creation information indicated by the request, wherein the terminal web page presents a task creation component, and when the task creation component is triggered, presents a task creation configuration page and receives task configuration information; generates a task creation request based on the task configuration information, wherein the task configuration information includes selected account information, content to be delivered information, and delivery recovery information.

[0013] According to a third aspect of the present invention, there is provided a computer-readable storage medium, wherein the computer-readable storage medium stores computer instructions, wherein the computer instructions are used to cause the computer to execute any one of the methods described in the first aspect.

[0014] According to a fourth aspect of the present invention, there is provided an electronic device comprising: at least one processor; and a memory communicatively connected to the at least one processor; wherein the memory stores a computer program executable by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor executes the method described in any one implementation of the first aspect.

[0015] The content delivery method and device of this embodiment include, in response to receiving an account creation request sent by a terminal web page, creating an account based on the configuration information indicated by the request; obtaining a task creation request sent by the terminal web page, generating a delivery task based on the creation information indicated by the request, wherein the terminal web page presents a task creation component, and when the task creation component is triggered, presents a task creation configuration page and receives task configuration information; generating a task creation request based on the task configuration information, wherein the task configuration information includes selected account information selected from the created account, content information to be delivered, and delivery recall information. One-click batch delivery of accounts on different media platforms is achieved through configuration, overcoming the defects of poor delivery efficiency and low delivery accuracy in related technologies. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] In order to more clearly illustrate the specific implementation methods of the present invention or the technical solutions in the prior art, the drawings required for use in the specific implementation methods or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are some implementation methods of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0017] Figure 1 is a flow chart of a content delivery method according to an embodiment of the present invention; Figure 2 is a schematic diagram of an electronic device according to an embodiment of the present invention. DETAILED DESCRIPTION

[0018] In order to enable those skilled in the art to better understand the scheme of the present invention, the technical scheme in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of the present invention.

[0019] It should be noted that the terms "first", "second", etc. in the description of the present invention are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present invention described herein. In addition, the terms "including" and "having" and any of their variations are intended to cover non-exclusive inclusions, for example, a process, method, system, product or device that includes a series of steps or units is not necessarily limited to those steps or units clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or devices.

[0020] It should be noted that, in the absence of conflict, the embodiments of the present invention and the features in the embodiments can be combined with each other. The present invention will be described in detail below with reference to the accompanying drawings and in combination with the embodiments.

[0021] According to an embodiment of the present invention, a content delivery method is provided. Figure 1 As shown, it includes the following steps 101 to 102: Step 101: In response to receiving an account creation request sent by a terminal web page, create an account based on configuration information indicated by the request.

[0022] In this step, a task creation interface is presented in the terminal's WEB page, in which an account creation component is preset. When the component is triggered by the user, an account creation information configuration page can be further provided, in which information for creating an account is configured. Exemplarily, the terminal web page obtains the media platform specified by the user on the configuration page, and obtains the account information entered by the user for the specified media platform, generates an account creation request based on the specified media platform and the entered account information, and sends the request to the server for the server to parse and create an account based on the specified media platform and the entered account information.

[0023] Step 102: Obtain a task creation request sent by the terminal web page, and generate a delivery task based on the creation information indicated by the request, wherein the terminal web page presents a task creation component, and when the task creation component is triggered, presents a task creation configuration page, and receives task configuration information; generates a task creation request based on the task configuration information, wherein the task configuration information includes selected account information selected from the created accounts, content information to be delivered, and delivery recovery information.

[0024] In this step, the user can configure the information for creating the task through the terminal in the web page. When creating the task, select the account to be delivered, upload the content to be delivered to the web page, and configure the delivery and collection information such as the collection time, collection cycle, collection duration, etc. After the terminal obtains the configured information, it generates a task creation request based on the information and sends the request to the server. The server can obtain the task creation request from the terminal web page and create a task. Each task has a unique ID, which is used to establish a data storage area for each task through the ID, so that the data generated by the delivery task can be stored in the storage area according to the ID.

[0025] As an optional implementation of this embodiment, before responding to the task creation request, the method also includes: obtaining a user account login request, calling a pre-created account bound to the user login account based on the user login account indicated by the request; and providing the pre-created account to the terminal web page for presentation.

[0026] In this optional implementation, each enterprise creates a different account, and a different database storage area is established for each enterprise. When the enterprise logs in to the user account, it can call the data under the user login account, such as the pre-created account, and provide the created account to the terminal network page.

[0027] As an optional implementation of this embodiment, the method further includes: if a data collection operation is triggered for any pre-created account on the terminal and a collection request is generated, obtaining the collection request, and generating a target collection request based on the collection request.

[0028] In this optional implementation, the enterprise can collect specified content from any pre-created account on demand, such as any article published on a social media platform. During implementation, any pre-created account on a media platform can be specified on the web page, and collection information can be configured for the account, including but not limited to the content in the account to be collected, the collection time, the collection duration, the collection cycle, etc. The web page generates a collection request based on the configured collection information and sends it to the server.

[0029] Whether it is delivery or collection, in the implementation, the server of this embodiment presets an integrated middleware to integrate different media platforms through the integrated middleware. When integrating interfaces, the integration can be directly carried out according to the interface specifications, but this method is not good for the hot plug effect of the media platform. Therefore, in this embodiment, an integrated middleware is set, and the integrated middleware includes two types of interfaces, one is a first interface connected to the web page, and the other is a second interface connected to the media platform. The number of second interfaces is determined according to the number of media platforms. The task creation, collection request, etc. sent by the web page is obtained through the first interface, and then the request is processed by the integrated middleware to generate a request that can be recognized by the interface of the specified media platform, and the recognizable request is sent to the interface of the specified media platform through the second interface.

[0030] Furthermore, after receiving the collection request, the server generates a target collection request through the integrated middleware. Specifically, if there are multiple accounts created in advance, the media platforms corresponding to different accounts are determined respectively, and the integrated middleware generates target collection requests according to different media platforms respectively, and sends them to different media platforms respectively, so that different media platforms can collect data in the manner indicated by the collection request. The collected data can be sent to the server through the integrated middleware, and the server associates the collected data with different accounts and binds them to different collection tasks, and provides the collected data to the terminal web page for presentation on the web page.

[0031] By designing an integrated middleware, different media platforms can be added to the integrated middleware at any time, and media platforms integrated into the middleware can be removed at any time. Adding or removing will not affect the operation of the web page, and there is no need to make code-level improvements to the web page.

[0032] As an optional implementation method of this embodiment, receiving task configuration information; generating a task creation request based on the configuration information includes: based on the selected account information in the task configuration information, determining an account related to the selected account information from pre-created accounts; providing the related account to a terminal network page, and when the related account is selected, merging the related account information with the selected account information; generating a task creation request based on the merged target account information, the to-be-delivered content information, and the delivery recovery information.

[0033] In this optional implementation, the created accounts are automatically tagged in advance, and one or more labels corresponding to different accounts are obtained, such as military, education, etc. During the implementation, the account profile text corresponding to the account can be captured, and the content published in the account can be captured, and the captured profile information can be extracted, and the subject label can be automatically added based on the extracted information; the captured published content is also subjected to subject generation, and the generated subject is used as the label of the account. After obtaining the labels of different accounts, if the user selects certain accounts when creating a task, then the labels similar to or identical to the labels can be determined based on the labels corresponding to these accounts, and the accounts corresponding to the similar or identical labels can be determined as related accounts. After the related accounts are determined, they can be automatically presented for the user to continue to select after the user selects an account. In this way, centralized delivery can be achieved without the user having to find different accounts.

[0034] If the user selects one or more of the related accounts, the previously selected account and the subsequently selected related account are merged and a task creation request is generated. This method achieves the purpose of accurate delivery of related accounts.

[0035] As an optional implementation method of this embodiment, after generating a delivery task, a content delivery request is sent to the media platform corresponding to the target account information, so that the media platform can deliver the content to be delivered to the target account information after receiving the content delivery request; and perform traffic data collection for the delivered content according to the delivery collection information.

[0036] In this optional implementation, after generating a delivery task, a delivery request can be generated through the aforementioned integrated middleware. Similar to the collection task, the integrated middleware determines the media platform corresponding to the account, and generates one or more different content delivery requests, and delivers different content delivery requests to the media platform corresponding to the account, such as the media platform server, so that the designated media platform can deliver the content to be delivered to different accounts for publication. After delivery, the integrated middleware retrieves traffic data in the manner indicated by the configured retrieval information, such as the number of readings, likes, etc., to obtain the retrieved traffic data at different collection times, and finally obtains the statistical data after delivery.

[0037] As an optional implementation method of this embodiment, time information of content delivery is obtained; when a re-delivery request for the delivered content is received after the time information, a target re-delivery request is generated and sent to a target media platform, so that the target media platform can re-deliver the delivered content according to the instructions of the target re-delivery request, wherein the instructions of the re-delivery request include account information indicating re-delivery and re-delivery recovery information.

[0038] In this optional implementation, after delivery, it can be delivered again. In order to count the effect of re-delivery, it is necessary to present the data before and after re-delivery on the web page respectively. Therefore, the time of each delivery can be recorded, and the data of each delivery is bound to each delivery task. When re-delivering, the account for re-delivery can still be specified by configuration in the aforementioned manner, and the re-delivery recovery information can be configured. A re-delivery task is generated based on the delivered content and the above-configured information, and a target re-delivery request is generated for the re-delivery task through the integrated middleware. Exemplarily, the corresponding media platform can be determined according to the specified re-delivery account, and then a target re-delivery request that can be received by each media platform is generated, and one or more target re-delivery requests are sent to the corresponding media platform for the media platform to deliver and recover.

[0039] As an optional implementation of this embodiment, statistics are collected on the retrieved data in the dimension of the target account information; and / or statistics are collected on the re-delivered retrieved information in the dimension of the re-delivered account information.

[0040] In this optional implementation, statistics can be collected from different accounts to generate different statistical charts as needed; and statistics can be collected from reinvested data.

[0041] Multiple investments are achieved through the above method, and the performance data after reinvestment can be clearly analyzed based on the timeline.

[0042] It should be noted that the steps shown in the flowcharts of the accompanying drawings can be executed in a computer system such as a set of computer executable instructions, and that, although a logical order is shown in the flowcharts, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0043] According to an embodiment of the present invention, a content delivery device is also provided, including an account creation unit, which is used to create an account based on the configuration information indicated by the request in response to receiving an account creation request sent by a terminal network page; a delivery task generation unit, which is used to obtain the task creation request sent by the terminal network page, and generate a delivery task based on the creation information indicated by the request, wherein the terminal network page presents a task creation component, and when the task creation component is triggered, it presents a task creation configuration page and receives task configuration information; generates a task creation request based on the task configuration information, wherein the task configuration information includes selected account information, content to be delivered information, and delivery recovery information.

[0044] As an optional implementation method of this embodiment, the device also includes: an account creation unit, which is used to obtain a user account login request, and call a pre-created account bound to the user login account based on the user login account indicated by the request; and provide the pre-created account to the terminal network page for presentation.

[0045] As an optional implementation method of this embodiment, receiving task configuration information; generating a task creation request based on the configuration information includes receiving task configuration information; generating a task creation request based on the configuration information includes: based on the selected account information in the task configuration information, determining an account related to the selected account information from pre-created accounts; providing the related account to a terminal web page, and when the related account is selected, merging the related account information with the selected account information; generating a task creation request based on the merged target account information, the to-be-delivered content information, and the delivery recovery information.

[0046] As an optional implementation of this embodiment, the device also includes obtaining the collection request if any pre-created account in the terminal is triggered to perform a data collection operation and generates a collection request, and generating a target collection request based on the collection request.

[0047] As an optional implementation method of this embodiment, after generating a delivery task, a content delivery request is sent to the media platform corresponding to the target account information, so that the media platform can deliver the content to be delivered to the target account information after receiving the content delivery request; and perform traffic data collection for the delivered content according to the delivery collection information.

[0048] As an optional implementation method of this embodiment, the device also includes a re-delivery request unit, which is used to obtain time information of content delivery; when a re-delivery request for the delivered content is received after the time information, a target re-delivery request is generated and sent to the target media platform, so that the target media platform can re-deliver the delivered content according to the instructions of the target re-delivery request, wherein the instructions of the re-delivery request include account information indicating re-delivery and re-delivery recovery information.

[0049] As an optional implementation of this embodiment, the device also includes a statistical unit, which is used to count the retrieved data in the dimension of the target account information; and / or to count the re-delivered retrieved information in the dimension of the re-delivered account information.

[0050] According to an embodiment of the present invention, the present invention also provides an electronic device, which includes: at least one processor; and a memory communicatively connected to the at least one processor; wherein the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor so that the at least one processor can implement the method described in any of the above embodiments when executing.

[0051] According to an embodiment of the present invention, the present invention further provides a readable storage medium, which stores computer instructions, and the computer instructions are used to enable a computer to implement the method described in any of the above embodiments when executed.

[0052] According to an embodiment of the present invention, the present invention further provides a computer program product, which can implement the method described in any of the above embodiments when executed by a processor.

[0053] Figure 2 A schematic block diagram of an example electronic device 300 that can be used to implement an embodiment of the present invention is shown. The electronic device is intended to represent various forms of digital computers, such as laptop computers, desktop computers, workstations, personal digital assistants, servers, blade servers, mainframe computers, and other suitable computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices.

[0054] like Figure 2As shown, the electronic device 300 includes a computing unit 301, which can perform various appropriate actions and processes according to a computer program stored in a read-only memory (ROM) 302 or a computer program loaded from a storage unit 308 into a random access memory (RAM) 303. In the RAM 303, various programs and data required for the operation of the electronic device 300 can also be stored. The computing unit 301, the ROM 302, and the RAM 303 are connected to each other via a bus 304. An input / output (I / O) interface 305 is also connected to the bus 304.

[0055] A number of components in the electronic device 300 are connected to the I / O interface 305, including: an input unit 306, such as a keyboard, a mouse, etc.; an output unit 307, such as various types of displays, speakers, etc.; a storage unit 308, such as a disk, an optical disk, etc.; and a communication unit 309, such as a network card, a modem, a wireless communication transceiver, etc. The communication unit 309 allows the electronic device 300 to exchange information / data with other devices through a computer network such as the Internet and / or various telecommunication networks.

[0056] The computing unit 301 may be a variety of general and / or special processing components with processing and computing capabilities. Some examples of the computing unit 301 include, but are not limited to, a central processing unit (CPU), a graphics processing unit (GPU), various dedicated artificial intelligence (AI) computing chips, various computing units running machine learning model algorithms, digital signal processors (DSPs), and any appropriate processors, controllers, microcontrollers, etc. The computing unit 301 performs the various methods and processes described above, such as the object matching method. For example, in some embodiments, the object matching method may be implemented as a computer software program, which is tangibly included in a machine-readable medium, such as a storage unit 308. In some embodiments, part or all of the computer program may be loaded and / or installed on the electronic device 300 via the ROM 302 and / or the communication unit 309. When the computer program is loaded into the RAM 303 and executed by the computing unit 301, one or more steps of the method described above may be performed.

[0057] Various implementations of the systems and techniques described above herein can be implemented in digital electronic circuit systems, integrated circuit systems, field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and / or combinations thereof. These various implementations can include: being implemented in one or more computer programs that can be executed and / or interpreted on a programmable system including at least one programmable processor, which can be a special purpose or general purpose programmable processor that can receive data and instructions from a storage system, at least one input device, and at least one output device, and transmit data and instructions to the storage system, the at least one input device, and the at least one output device.

[0058] The program code for implementing the method of the present invention can be written in any combination of one or more programming languages. These program codes can be provided to a processor or controller of a general-purpose computer, a special-purpose computer or other programmable data processing device, so that the program code, when executed by the processor or controller, enables the functions / operations specified in the flow chart and / or block diagram to be implemented. The program code can be executed entirely on the machine, partially on the machine, partially on the machine as a stand-alone software package and partially on a remote machine, or entirely on a remote machine or server.

[0059] In the context of the present invention, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices, or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

Claims

1. A content delivery method, characterized in that: include: In response to receiving an account creation request sent by the terminal web page, creating an account based on the configuration information indicated by the request; Obtain a task creation request sent by a terminal web page, and generate a delivery task based on the creation information indicated by the request, wherein the terminal web page presents a task creation component, and when the task creation component is triggered, presents a task creation configuration page, and receives task configuration information; generates a task creation request based on the task configuration information; the task configuration information includes selected account information selected from the created accounts, content information to be delivered, and delivery recovery information.

2. The content delivery method according to claim 1, characterized in that: Before responding to the task creation request, the method also includes: Obtaining a user account login request, and calling a pre-created account bound to the user login account based on the user login account indicated by the request; The pre-created account is provided to the terminal web page for presentation.

3. The content delivery method according to claim 2, characterized in that: Receiving task configuration information; generating a task creation request based on the configuration information includes: based on selected account information in the task configuration information, determining an account related to the selected account information from pre-created accounts; Providing the relevant account to the terminal network page, and when the relevant account is selected, merging the relevant account information with the selected account information; A task creation request is generated based on the merged target account information, the information of the content to be delivered, and the delivery recovery information.

4. The content delivery method according to claim 3, characterized in that: The method further comprises: If a data collection operation is triggered for any account pre-created in the terminal and a collection request is generated, the collection request is obtained, and a target collection request is generated based on the collection request.

5. The content delivery method according to claim 4, characterized in that: After generating the delivery task, a content delivery request is sent to the media platform corresponding to the target account information, so that the media platform can deliver the content to be delivered to the target account information after receiving the content delivery request; and traffic data is collected for the delivered content according to the delivery collection information.

6. The content delivery method according to claim 5, characterized in that: The method also includes: Get the time information of content delivery; When a re-delivery request for the already delivered content is received after the time information, a target re-delivery request is generated and sent to the target media platform, so that the target media platform can re-deliver the already delivered content according to the instructions of the target re-delivery request, wherein the instructions of the re-delivery request include account information indicating re-delivery and re-delivery recovery information.

7. The content delivery method according to claim 6, characterized in that: The method also includes: Performing statistics on the retrieved data based on the dimension of the target account information; And / or, statistics are collected on the re-delivery recovery information based on the dimension of the re-delivery account information.

8. A content delivery device, characterized in that: include: An account creation unit, configured to create an account based on the configuration information indicated by the request in response to receiving an account creation request sent by the terminal network page; The delivery task generation unit is used to obtain a task creation request sent by a terminal network page, and generate a delivery task based on the creation information indicated by the request, wherein the terminal network page presents a task creation component, and when the task creation component is triggered, it presents a task creation configuration page and receives task configuration information; based on the task configuration information, a task creation request is generated, wherein the task configuration information includes selected account information, information on content to be delivered, and delivery recovery information.

9. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer instructions, and the computer instructions are used to enable the computer to execute the method according to any one of claims 1 to 7.

10. An electronic device, characterized in that: include: at least one processor; and a memory communicatively connected to the at least one processor; wherein the memory stores a computer program executable by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor executes the method described in any one of claims 1 to 7.

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