Advertisement display method based on video playing interface bullet screen input box keyword interaction

Abstract

The invention relates to an internet video playing and advertising technology. The invention discloses an advertisement display method based on keyword interaction of a bullet screen input box of a video playing interface. A background operator sets and marks a bullet screen input box phrase containing keywords, and video content and advertisement resources are matched through natural language processing. When a user plays a video, keyword phrases with marks appear on a bullet screen input box after operation awakening, associated advertisement display can be triggered by clicking keywords, a window is slid out from the side edge when a screen is horizontal, the window is slid out from the lower side when the screen is vertical or a page is skipped, and bullet screen content is emptied by clicking a non-keyword area. The system stores user operation data in real time, and an operator optimizes an advertisement strategy according to the data. According to the method, the watching experience of the user can be improved, the advertisement accuracy and conversion rate are improved, and the interactivity is enhanced.

Description

Technical Field

[0001] The present invention relates to the field of Internet video playback and advertising technology, and in particular to a technology for achieving precise advertising display through keyword interaction in a bullet screen input box on a video playback interface. Background Art

[0002] Existing ad formats have shortcomings, such as pre-roll ads. Traditional pre-roll ads are forced to appear before the video starts, preventing users from skipping immediately or requiring a certain amount of time to do so. This can significantly arouse user dissatisfaction and reduce ad acceptance. For example, users eager to watch the video content may be forced to watch a lengthy ad first, severely disrupting the user experience.

[0003] Pause ads: Pause ads appear when users pause a video, disrupting their immersive viewing experience. The ads are often irrelevant to the video and fail to accurately meet user needs. For example, when a user pauses a food-making video, an ad for electronics pops up, which is unappealing.

[0004] Traditional barrage ads: Traditional barrage ads mostly display fixed content and lack deep interaction with users. Users can only passively receive information and cannot actively explore detailed advertising content, resulting in low user attention and memory for the ads, making it difficult to achieve ideal promotional effects.

[0005] Market demand: With users' increasing requirements for advertising experience and advertisers' demand for precision marketing, there is an urgent need for a new way to display advertisements that can not only enhance the user viewing experience but also improve advertising accuracy and conversion rate. Summary of the Invention

[0006] Technical solutions include background preparation for advertising display: video platform operators set up text phrases in the barrage input box for specific videos in the background, incorporate advertising keywords (such as "[Brand Name] Sponsored by [Video Name]"), and mark the keywords (such as underlining). Use natural language processing technology to analyze the video subtitle text and match relevant advertising keywords to ensure that the keywords are associated with the video content. Associate the marked keywords with advertising resources (such as pictures and links), store the association relationship in the database, and set display rules (such as displaying once every 5 minutes, or displaying at appropriate points in the plot). Advertising resources are stored in a structured advertising resource library, which contains information such as advertising images, product introductions, and action buttons (such as "Buy Now").

[0007] Lively presentation and interaction on the user side: When the user plays a video, the barrage input box is hidden by default; after touching the screen to wake up the playback interface function, the barrage input box emerges and displays phrases with marked keywords. If the user clicks on a keyword, the system captures the operation in real time through the interactive monitoring module, and retrieves related advertising information from the advertising resource library based on the association rules in the database, and displays it in the form of a window that slides out from the side of the screen (from the bottom in portrait mode and from the right in landscape mode) or jumps to a page. If the user clicks on a non-keyword area or presses any key, the barrage box content is immediately cleared without affecting the normal sending of the barrage.

[0008] Data insights and continuous optimization: The system uses a distributed database to store user operation data (such as number of clicks and viewing time) in real time. Operators use analytical tools and algorithms to increase exposure for high-attention keywords, optimize tagging methods for low-click keywords (such as changing colors), or associate more attractive advertising content, and adjust advertising strategies.

[0009] Improved user experience: Ads are only displayed when actively triggered by the user, avoiding forced interference; the screen can slide out in the adaptive direction in both horizontal and vertical directions to adapt to different usage scenarios.

[0010] Enhanced precision marketing: Match keywords with video content through natural language processing technology, such as displaying cosmetics ads in beauty videos, to improve ad relevance and conversion rates.

[0011] Enhanced interactivity: Users can explore ad details by clicking on keywords, which is convenient and increases their sense of participation.

[0012] like Figure 3 As shown in the figure, this figure shows the relevant situations of advertising display in the vertical screen short video playback interface. The left part of the figure presents a short video playback interface named "xxxx Road", the video content is a road construction scene, the video text is marked "xxxxxx", and contains the location information "xxxxxxxxxx market". When the user performs a specific operation (click on the relevant position of the barrage in the direction indicated by the arrow in the figure), the advertising information will pop up. The middle part of the figure shows the input keyboard interface when the advertisement pops up, and the advertisement content "xxxxxxxx" is displayed above. The right part shows the pop-up promotion page of xxx hot pot (xxxxx store), which includes a store rating of 4.7, price information, address, and preferential group purchases. Through this figure, the specific interactive process and display form of triggering the display of advertisements by specific operations in the vertical screen short video playback scenario in the present invention can be intuitively presented, reflecting the link from triggering the advertisement to displaying the promotion information of specific stores.

[0013] like Figure 4As shown, the relevant situation of advertising display in the video playback interface of "xxxx" is shown. The upper part of the figure shows the interface during video playback, in which the text "xxxxxxxxxx" displayed in the bullet screen input box contains the advertising keyword "xxxxx", which is marked with an underline. When the user clicks on the underlined keyword "xxxxx", the advertising content introduction and purchase link corresponding to the keyword will automatically slide out on the right side of the screen, as shown in the lower part of the figure. The lower part shows the sliding advertising interface, including an advertising picture (xxxx product picture), product price (69.9 yuan), original price (79.9 yuan) and operation buttons such as "Buy Now". Through this picture, the specific interactive process and display form of the advertisement display after the user clicks the keyword in the bullet screen input box in the present invention can be intuitively presented. BRIEF DESCRIPTION OF THE DRAWINGS

[0014] Attachment Figure 1 It is a schematic diagram of the operation process of the present invention;

[0015] Attachment Figure 2 It is a schematic diagram of the process of playing and interacting with the user end of the present invention;

[0016] Attachment Figure 3 This is a schematic diagram of a vertical screen scenario of the present invention;

[0017] Attachment Figure 4 It is a schematic diagram of the horizontal screen scene of the present invention. DETAILED DESCRIPTION

[0018] According to the attached Figure 1 As shown in the figure, the rectangular boxes represent the various operation steps, and the arrows represent the process sequence. The specific contents are as follows:

[0019] 1. The operator first needs to log in to the video platform backend management system, which is the starting point of the entire backend operation. This is the beginning of the backend operation and provides permissions and entry for subsequent operations.

[0020] 2. After logging into the system, enter a text phrase containing your ad keywords in the barrage input box. These keywords are key elements for accurate ad display and user interaction.

[0021] 3. Mark the input keywords, such as adding underlines. Marking keywords makes them easier to present on the user side and guides users to click and interact.

[0022] 4. Analyze the video subtitles using natural language processing technology to match relevant ad keywords, ensuring that the keywords are relevant to the video content. This step allows the ad display to be more closely aligned with the video content, increasing its relevance and appeal.

[0023] 5. In the ad resource association module, operators select pre-uploaded ad images, product introduction video links, and purchase links to associate. This step establishes a connection between keywords and specific ad resources, ensuring that the corresponding ad content is displayed when users click on the keyword.

[0024] 6. Finally, in the Display Rules section, set the keyword display rules. For example, you can set it to display every 10 minutes, or at appropriate points in the plot. Reasonable display rules help balance user experience and ad exposure.

[0025] This flowchart fully presents a series of setup operations performed by operators in the background to achieve advertising display based on keyword interaction in the bullet screen input box. It is an important preliminary preparation link for the implementation of this advertising display method.

[0026] According to the attached Figure 2 As shown in the figure, the rectangular boxes represent the various operation steps, and the arrows represent the process sequence. The specific contents are as follows:

[0027] 1. When a user opens a video on their phone or other device, the video playback interface and barrage input box are initially hidden. This is the beginning of the user's interaction and paves the way for subsequent interactions.

[0028] 2. The user touches the screen to activate the video playback interface and related functions. The bullet comment input box then appears, displaying the marked keyword phrase. Through this action, the user is exposed to the keywords associated with the ad, triggering the possibility of subsequent interaction.

[0029] 3. The user clicks on the keyword, which is the key operation in the entire user-side interaction process and triggers the system's response mechanism for ad display.

[0030] 4. The system captures user click operations in real time through the interactive monitoring module, ensuring that user behavior information can be obtained in a timely and accurate manner, providing trigger signals for subsequent advertising retrieval.

[0031] 5. Based on the pre-set association rules in the database, the system retrieves advertising information associated with the keyword from the advertising resource library. These association rules ensure the accuracy and relevance of ad display.

[0032] 6. Advertisements are displayed in the form of a window that slides out from the side of the screen (from the bottom in portrait mode, and from the right in landscape mode) or jumps to a page, presenting the advertisement to users in an intuitive manner, thereby achieving the purpose of advertisement exposure and promotion.

[0033] 7. If the user clicks on a non-keyword area or presses any key, the content of the bullet screen will be cleared immediately. This mechanism can clean up the interface, avoid interfering with the user's normal video viewing, and also prepare for the next possible interaction.

[0034] This flowchart fully presents the entire process of a user interacting with an advertising display system based on keyword interaction in a bullet screen input box during video playback, and reflects the specific implementation method of the invention in actual user usage scenarios.

[0035] Implementation of advertising-related settings: The operator logs in to the video platform backend management system, and for a specific video, enters a text phrase containing the advertising keyword in the barrage input box text setting module. For example, for a popular TV series, set "[a certain brand of mobile phone] helps the plot to be high-energy." At the same time, in the keyword tag setting area, choose to set "[a certain brand of mobile phone]" to red and underline it. Then, in the advertising resource association module, select the pre-uploaded advertising pictures, product introduction video links, and purchase links of the brand of mobile phone for association. In addition, in the display rule setting section, set the keyword to be displayed every 10 seconds.

[0036] The ad will be displayed every five minutes, starting at the fifth minute of each episode. Natural language processing technology is also used to analyze the subtitles of the TV series to ensure that the ad keywords are relevant to the plot.

[0037] User-side display and interaction implementation: The user opens the TV series video on the mobile phone to play it. At this time, the video playback interface and the bullet comment input box are hidden. When the user touches the mobile phone screen, the video playback interface and related functions emerge, and the bullet comment input box displays a text phrase with marked keywords. If the user is interested in the advertisement and clicks on the keyword "[a certain brand of mobile phone]", the system will detect the click operation through the preset interaction monitoring module, and quickly retrieve the related advertising information from the advertising resource library, displaying the advertising image, product feature introduction text, and "Learn More" and "Buy Now" buttons in a pop-up window on the side of the screen. If the user clicks other non-keyword areas in the bullet comment box or presses any key on the keyboard, the existing content in the bullet comment box is immediately cleared, making it easier for the user to enter the bullet comment content they want to send.

[0038] Data statistics and optimization implementation: The system uses embedded code to collect real-time data such as the number of times users click on keywords, the specific time of each click, and the length of time users view information in pop-up ad windows. This data is then stored in a distributed database. Operations personnel regularly log into the data analysis platform and use data analysis tools to mine and analyze the data. For example, if a brand keyword in a video has high click-through rates but a low ad conversion rate, operations personnel can adjust the associated ad content, replacing the product introduction video with a more engaging and creative video. If a keyword has low click-through rates during a specific time period, operators can try adjusting the keyword's marker color or symbol to increase its visibility in the bullet screen input box, thereby optimizing the ad display effect.

Claims

1. An advertising display method based on keyword interaction in a bullet screen input box on a video playback interface, characterized in that: The steps include: Initial settings: In the management backend of the video platform, for a specific video, the operator sets a text phrase to be presented in the barrage input box, which contains keywords related to the advertisement. The keywords are marked by underlining, changing the font color, or adding special symbols, and these keywords are associated with corresponding advertising resources (such as advertising pictures, product introduction page links, purchase links, etc.). The association relationship is stored in the database, and the advertising resources are stored in a structured advertising resource library. At the same time, the display frequency of the keywords is set (such as once every 5-10 minutes) and the display timing during video playback (such as appearing at specific plot nodes). User presentation: When the user plays a video, the bullet comment input box is hidden by default; If the user touches the screen to wake up the playback interface function, the bullet screen input box appears and displays a marked text phrase containing keywords. Interactive response: If a user clicks on the marked keyword, the operation is captured in real time by the preset interactive monitoring module. Then, according to the pre-set association rules stored in the database, relevant advertising information is retrieved from the advertising resource library and displayed in the form of a window that slides out on the side of the device screen (the window contains the advertising image, text description, operation buttons, etc.) or jumps to the relevant page. The sliding direction automatically adapts according to the horizontal or vertical screen state of the device (for example, sliding up from the bottom in vertical mode and sliding out from the right in horizontal mode). If the user clicks on the non-keyword part of the bullet screen or presses any key on the keyboard, the system immediately clears the bullet screen content. Data-driven optimization: The system collects real-time statistics on the number of times users click on keywords, click time, ad viewing time, and other data. Operations personnel use analytical tools and algorithms to adjust the tagging method of advertising keywords, associated advertising resources, etc. to improve advertising display effects.

2. The method for displaying advertisements based on keyword interaction in the video playback interface bullet screen input box according to claim 1, characterized in that: The keyword is marked by adding an underline, changing the color or adding a special symbol.

3. The method for displaying advertisements based on keyword interaction in the video playback interface bullet screen input box according to claim 1, characterized in that: The advertisement information is displayed in the form of sliding out a window on one side of the screen or jumping to a related page.

4. The method for displaying advertisements based on keyword interaction in a bullet screen input box on a video playback interface according to claim 1, characterized in that: The display rules include setting the display frequency of keywords and the display timing during video playback.

5. The method for displaying advertisements based on keyword interaction in the video playback interface bullet screen input box according to claim 1, characterized in that: When the user clicks on the non-keyword part of the bullet screen or presses any key on the keyboard, the existing content in the bullet screen will be cleared directly.

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