A method and computer system for displaying information about advertising channels and advertising content items for products or services based on search terms.

Abstract

This provides a method for displaying advertising content items associated with search terms, executed by a computer system that is a user terminal. [Solution] A method for displaying advertising content items includes displaying, as a search result for a search term received from a user, information about the advertising channel associated with the search term, and at least one advertising content item that connects to a detailed information page for a product or service sold through that advertising channel.

Description

Technical Field

[0001] The present disclosure relates to a method and system for providing advertisements related to search terms input by a user, and more particularly, to information regarding an advertisement channel related to the input search terms and a method and system for displaying advertisement content items for products or services sold on that advertisement channel.

Background Art

[0002] A user inputs a search term in an Internet environment and obtains information related to the search term from a search engine. Such a user's search behavior using the search term serves as a clue for grasping the user's interests and search intentions and is utilized to effectively provide advertisements to the user.

[0003] A search result page including search results for the search term input by the user usually includes advertisements related to the search term input by the user. Such advertisements relate to advertisement channels (e.g., websites, Internet shopping malls, SNS platforms, etc.) related to the search term input by the user. Such advertisement channels (i.e., business channels) are registered on the platform by advertisers, and when a user performs a search using a search term related thereto, advertisements related to that advertisement channel are displayed on the search result page.

[0004] There is a need for a method that can provide a higher advertising effect to the user who performs a search using a search term and at the same time enhance the satisfaction of advertisers by not only providing information on the advertisement channel on the search result page but also additionally providing information on products or services sold on that advertisement channel.

[0005] Regarding this, Patent Document 1 (registration date: March 25, 2005) discloses a search term advertisement providing system and a search term advertisement providing method for extracting a search list order according to a predetermined search requirement.

[0006] The information provided above is intended to aid understanding and may include content that does not constitute part of the prior art, or may not include what the prior art presents to the average engineer. [Prior art documents] [Patent Documents]

[0007] [Patent Document 1] Korean Registered Patent No. 10-0481141 [Overview of the Initiative] [Problems that the invention aims to solve]

[0008] One embodiment provides a method for displaying advertising content items associated with a search term, which, as a search result for a search term received from a user, displays information about the advertising channel associated with the search term and at least one advertising content item that connects to a detailed information page for a product or service sold through that advertising channel. [Means for solving the problem]

[0009] According to one side, the present invention provides a method for displaying advertising content items associated with a search term, which is executed by a computer system that is a user terminal, and includes the steps of receiving a search term from a user, and displaying, as a search result for the search term, information about the advertising channel associated with the search term, and at least one advertising content item that connects to a detailed information page for a product or service sold by the advertising channel.

[0010] The display step may involve displaying both the ad channel link and the ad content item as information about the ad channel in the ad display area within the search results page that provides search results for the search term.

[0011] The ad display area may be located at the top of the search results page, below the search term input field.

[0012] The display step may be configured to display multiple advertising content items within a carousel user interface (UI) that connect to detailed information pages for each product or service sold on the advertising channel, so as to be separate from the advertising channel information, and the carousel UI may be configured to display at least some of the multiple advertising content items sequentially without leaving the search results page when user interaction with the carousel UI is detected.

[0013] The advertising content item includes at least two additional information items for the product or service sold through the advertising channel, and may be configured to include different additional information items depending on the type of vertical service associated with the advertising channel, or the type of product or service sold through the advertising channel.

[0014] At least two additional information items may include an image associated with the product or service sold through the advertising channel, and at least one of the following: pricing information for the product or service, or review information for the product or service.

[0015] The display step involves showing at least one content item on the search results page, and fewer ad content items may be displayed if the width of the search results page, the width of the ad display area, or the width of the user's device screen is small.

[0016] The fewer ad content items displayed on the search results page, the more additional information items the ad content items may contain about the products or services being sold through the ad channel.

[0017] Ad content items may include images associated with products or services sold through the advertising channel, and selection history information for those products or services.

[0018] The steps to display may show ad content items containing selection history information above other ad content items for other products or other services sold on the ad channel.

[0019] Ad content items may be displayed as a composite of images and pricing information associated with the products or services sold through the advertising channel.

[0020] An advertising channel is an advertising channel for promoting a service or product offered in a specific location, and the method of displaying an advertising content item may further include the step of displaying a details page containing detailed information about the service or product, or a details page for the advertising channel, when the advertising content item is selected by the user.

[0021] The advertising channel is an advertising channel for promoting a service or product offered in a specific shopping mall, and the method for displaying the advertising content item may further include the step of displaying a details page containing detailed information about the service or product within the specific shopping mall when the advertising content item is selected by the user.

[0022] In other words, the computer system is a user terminal that displays advertising content items associated with a search term, and includes at least one processor configured to execute computer-readable instructions contained in memory, wherein the at least one processor receives a search term from a user and displays on the display, as a search result for the search term, information about the advertising channel associated with the search term and at least one advertising content item that connects to a detailed information page for a product or service sold by the advertising channel. [Effects of the Invention]

[0023] As an advertisement provided on a search result page, by additionally providing information on products and services sold through an advertising channel, in addition to general information on the advertising channel, effective advertisements can be provided to users who have performed a search using a search term, and at the same time, the satisfaction of advertisers can be increased.

[0024] By publicly presenting in the search result page, in an intuitive form including additional information items (such as images, prices, review information, etc.) regarding the product or service, an advertisement content item that connects to a detailed information page for the product or service sold through the advertising channel, the convenience of users interacting with the advertisement can be enhanced.

[0025] By providing a number of advertisement content items that connect to a detailed information page for the product or service sold through the advertising channel in a carousel user interface (UI), a number of advertisement content items can be efficiently displayed on the search result page without impairing the visibility of the search results provided on the search result page.

Brief Description of the Drawings

[0026] [Figure 1] A diagram showing a method of determining an advertisement content item for a product or service to be publicly presented in association with information on an advertising channel in accordance with a search request using a search term in one embodiment, and displaying the determined advertisement content item together with the information on the advertising channel. [Figure 2] A block diagram showing a computer system for determining an advertisement content item and a computer system constituting a user terminal for displaying the advertisement content item in one embodiment. [Figure 3] A flowchart showing a method of determining an advertisement content item for a product or service to be publicly presented in association with information on an advertising channel in accordance with a search request using a search term in one embodiment. [Figure 4] This flowchart illustrates how to retrieve search results for a search term used to generate advertising content items for a product or service, as an example. [Figure 5] This flowchart illustrates how to determine advertising content items for a product or service based on the query intent indicated by the search terms, as an example. [Figure 6] This flowchart illustrates a method in one embodiment for displaying advertising content items for a product or service in association with advertising channel information on a user terminal, in accordance with a search request using a search term. [Figure 7a] This diagram illustrates a method for displaying an ad containing ad content items (multiple items) associated with a search term within the ad display area of ​​a search results page, as an example. [Figure 7b] This diagram illustrates a method for displaying an ad containing ad content items (multiple items) associated with a search term within the ad display area of ​​a search results page, as an example. [Figure 7c] This diagram illustrates a method for displaying an ad containing ad content items (multiple items) associated with a search term within the ad display area of ​​a search results page, as an example. [Figure 8a] This diagram illustrates a method for displaying an ad containing ad content items (multiple items) associated with a search term within the ad display area of ​​a search results page, as an example. [Figure 8b] This diagram illustrates a method for displaying an ad containing ad content items (multiple items) associated with a search term within the ad display area of ​​a search results page, as an example. [Figure 8c] This diagram illustrates a method for displaying an ad containing ad content items (multiple items) associated with a search term within the ad display area of ​​a search results page, as an example. [Figure 9] This diagram shows an example of a search results page, including the search results display area and the advertisement display area. [Figure 10a]This diagram illustrates how, in one example, advertising content items(s) can be displayed on the search results page in relation to advertising channels related to a specific location. [Figure 10b] This diagram illustrates how, in one example, advertising content items(s) can be displayed on the search results page in relation to advertising channels related to a specific location. [Figure 11] This diagram illustrates how, in one example, selecting an advertising content item for a product or service can lead to landing on a detailed information page for that product or service on the user's device. [Figure 12a] This diagram illustrates how selecting an advertising content item can lead to landing on the home screen of the company's details page corresponding to the advertising channel, which then serves as the details page for that advertising channel. [Figure 12b] This diagram illustrates how selecting an advertising content item can lead to landing on the home screen of the company's details page corresponding to the advertising channel, which then serves as the details page for that advertising channel. [Figure 13] This diagram shows the public elements included in an advertising content item and their public display conditions in one example. [Figure 14] This diagram illustrates, in one example, the public elements included in advertising content items based on the advertising channel and the type of product or service sold through that channel. [Figure 15] This diagram illustrates data extracted from search results to generate advertising content items through integration with a vertical service search engine, as an example. [Figure 16] This diagram illustrates data extracted from search results to generate advertising content items through integration with a vertical service search engine, as an example. [Figure 17]This diagram illustrates a method, in one example, for determining advertising content items for products or services to be displayed in association with advertising channel information, based on a search request using search terms, and for displaying the determined advertising content items together with the advertising channel information, in the relationship between the advertiser, the vertical service search engine, and the ad display side. [Figure 18] This diagram illustrates a method, in one example, for determining advertising content items for a product or service to be published in association with information about the advertising channel, based on a search request using search terms, and then displaying the determined advertising content items together with the advertising channel information, in the relationship between the advertiser, the vertical service search engine, and the ad display side. [Modes for carrying out the invention]

[0027] Embodiments of the present invention will be described in detail below with reference to the accompanying drawings.

[0028] Figure 1 illustrates a method in one embodiment for determining advertising content items for a product or service to be published in association with advertising channel information, based on a search request using search terms, and for displaying the determined advertising content items together with the advertising channel information.

[0029] Referring to Figure 1, a method will be described in which a computer system 100 determines an advertisement for an advertising channel associated with a search term 10 in accordance with a search request from a user terminal 200 using the search term 10, and displays the advertisement on the user terminal 200.

[0030] The computer system 100 may be an advertising server that determines which advertisements to display on the user terminal 200, or an advertising platform (or a computer system that constitutes an advertising platform). The advertising server may be a system that manages and provides advertising content to be transmitted to the user terminal 200. Such an advertising server may determine which advertisements are suitable to be displayed on the user terminal 200 in accordance with a search request using search terms from the user (i.e., the user terminal 200). The advertising platform (hereinafter also referred to as the platform) may be an intermediary system that connects advertisers, publishers, and users, and the computer system 100 that constitutes it may be a component that performs advertising management, including the registration of advertisements.

[0031] The user terminal 200 is a computer system operated by a user, such as a smartphone or a PC, and may be configured to display advertisements determined by the computer system 100 in accordance with the user's search request using search terms. Figure 1 shows a smartphone as an example of the user terminal 200.

[0032] Referring to Figure 1, when the user terminal 200 receives a search term (for example, "knit") 10 from the user, it may display advertisements 20-1 to 20-3 related to the search term 10 as a search result for that search term 10.

[0033] Advertisements 20-1 to 20-3 may be displayed within the search results page 50. The search results page 50 may include a predetermined advertisement display area 30, and advertisements 20-1 to 20-3 may be displayed within such an advertisement display area 30. The advertisement display area 30 may be located on one side of the search results page 50, for example, at the top of the search results page 50 at the bottom of the search term input field.

[0034] The advertisement 20-1 displayed on the user terminal 200 may include information 40 about the advertising channel associated with the search term 10, and advertising content items 60 for products or services sold through the advertising channel. When each advertising content item 60 (any one of 60-1 to 60-3) is selected by the user terminal 200, it may be configured to connect to a detailed information page for the relevant product or service sold through the advertising channel.

[0035] Here, an advertising channel refers to a channel registered by an advertiser on the platform (or computer system 100) that communicates information about a product or service to users through advertising, and is sometimes called a "business channel."

[0036] Advertising channels may include websites, shopping malls, brand stores, reservation services, or places registered on the platform by advertisers. Such advertising channels may include online shopping malls, blogs, communities, sites providing information about specific locations, and sites for other third-party services. For example, advertisers may register their own websites or shopping malls on the platform as advertising channels, thereby promoting those channels to drive traffic.

[0037] According to the embodiment, when a search term 10 is entered, the advertisement 20-1 displayed on the user terminal 200 may include information 40 about the relevant advertising channel and advertising content items 60 for products or services sold on the advertising channel. The advertising channel information 40 may include a link (URL) for connecting to the advertising channel (in the example shown in the figure, the shopping mall "AAA.com") and text describing the advertising channel. Each advertising content item (any one of 60-1 to 60-3) of the advertising content items 60 may indicate products or services sold on the advertising channel. For example, each advertising content item (any one of 60-1 to 60-3) may include an image and price information for the product or service sold on the advertising channel. In addition, advertising content item 60-1 may further display the user's selection history for products or services, i.e., click history, if such history exists.

[0038] The advertising content item 60 may be displayed in the advertising display area 30 by being configured by the advertiser who registered the advertising channel to be published in association with the advertising channel information 40. That is, after registering the advertising channel, the advertiser may configure the platform (or computer system 100) to determine whether to publish the advertising content item 60 together with the advertising channel information 40. Such a setting for publishing the advertising content item 60 may be called "extended material registration" for the advertising channel, which is the BizChannel. Through such extended material registration, the advertiser may publish the advertising content item 60, which includes information about products or services sold on the advertising channel, as additional information in the advertising display area 30 together with the advertising channel information 40, in addition to the advertising channel information 40, which is the basic information about the advertising channel.

[0039] In the example shown in the figure, among the ads 20-1 to 20-3 associated with the search term 10, ad 20-1 displays both ad channel information 40 and ad content item 60, but ads 20-2 and 20-3 do not display ad content item 60. In the case of ads 20-2 and 20-3, this may indicate that an extended material corresponding to "PowerLink Image" is registered, rather than an extended material corresponding to the ad content item 60 of the embodiment. In other words, the ad content item 60 of the embodiment may correspond to an extended material that corresponds to, for example, "Shopping Information" or "Place Information" among the registrable extended materials.

[0040] In this embodiment, when providing advertisements related to advertising channels on the search results page 50, in addition to information 40 about advertising channels that is merely general information, such as advertisement 20-1, advertising content items 60 that contain information about products and services sold through the advertising channel are also displayed. This allows for more effective advertisements to be provided to the user terminal 200 that performed the search using the search term 10.

[0041] The registration of advertising channels by advertisers to the platform and the settings for publishing advertising content items for products or services sold through each advertising channel in association with the information of each advertising channel (i.e., registration of extended materials for each advertising channel) may be managed through a computer system 100, and when a search term 10 is entered, the computer system 100 may determine the advertising channel associated with the search term and the advertising content items to be published in association with the information of that advertising channel.

[0042] Thus, the specific details of how the computer system 100 determines the advertising content items and how the user terminal 200 displays the advertising content items will be explained in more detail with reference to Figures 2-18.

[0043] Figure 2 is a block diagram showing a computer system that determines advertising content items and a computer system that constitutes a user terminal that displays advertising content items, in one embodiment.

[0044] The computer system 100 or 200 shown in Figure 2 may represent the computer system 100 that constitutes the advertising server or platform (or the computer system that constitutes the platform) described above, and the computer system 200 that constitutes the user terminal 200.

[0045] First, the structure of the computer system 100 will be described. As shown in the figure, the computer system 100 may include a memory 130, a processor 120, a communication unit 110, and an input / output interface 140.

[0046] Memory 130 is a computer-readable recording medium and may include RAM (random access memory), ROM (read-only memory), and a persistent mass storage device such as a disk drive. Here, ROM and the persistent mass storage device may be included as separate persistent storage devices distinct from memory 130. Memory 130 may also store an operating system and at least one program code. Such software components may be loaded from a computer-readable recording medium separate from memory 130. Such a separate computer-readable recording medium may include a floppy disk drive, disk, tape, DVD / CD-ROM drive, or memory card. In other embodiments, the software components may be loaded into memory 130 through a communication unit 110 which is not a computer-readable recording medium.

[0047] The processor 120 may be configured to process instructions for a computer program by performing basic arithmetic, logic, and input / output operations. Instructions may be provided to the processor 120 by memory 130 or the communication unit 110. For example, the processor 120 may be configured to execute instructions received according to program code loaded into memory 130. The processor 120 may be configured to enforce / execute operations for performing a method for determining advertising content items of an embodiment.

[0048] The communication unit 110 may be configured for the computer system 100 to communicate with other devices (such as a user terminal 200 or other servers, other computer systems or servers that make up the platform). That is, the communication unit 110 may be a hardware module of the computer system 100, such as an antenna, data bus, network interface card, network interface chip, and networking interface port, or a software module, such as a network device driver or networking program, that transmits / receives data and / or information to / from other devices.

[0049] The communication method of the communication unit 110 is not limited, and may include not only communication methods that utilize communication networks that the computer system 100 can include (for example, mobile communication networks, wired internet, wireless internet, broadcasting networks), but also short-range wireless communication between devices. For example, the network may include one or more of the following networks: PAN (personal area network), LAN (local area network), CAN (campus area network), MAN (metropolitan area network), WAN (wide area network), BBN (broadband network), and the Internet. Furthermore, the network may include, but is not limited to, one or more of the following network topologies: bus network, star network, ring network, mesh network, star-bus network, tree, or hierarchical network.

[0050] The input / output interface 140 may be a means for interfacing with input devices such as keyboards and mice, and output devices such as displays and speakers.

[0051] The processor 120 may manage the components of the computer system 100, execute a program or application for performing the method for determining advertising content items of the embodiment as described above, and process calculations necessary for the execution of the program or application and data processing. The processor 120 may be at least one processor (such as a CPU or GPU) of the computer system 100, or at least one core within a processor.

[0052] Furthermore, in the embodiment, the computer system 100 and the processor 120 may include more components than those shown in the figure. The components included in the processor may be a part of the processor 120 described above, or they may be functions realized by the processor 120. In other words, the components included in the processor 120 may be representations of different functions that the processor 120 executes according to control instructions from the operating system code and the code of at least one computer program.

[0053] A specific method for performing the method for determining the advertising content items of the embodiment by the operation of the processor 120 of the computer system 100 will be described in more detail with reference to Figures 3 to 18.

[0054] The computer system 200 constituting the user terminal 200 may also include a configuration similar to that of the computer system 100, and therefore, redundant explanations regarding it will be omitted. In the following, for the sake of clarity, the computer system 200 will be referred to as the user terminal 200 when describing the embodiments.

[0055] The user terminal 200 may be an electronic device configured to receive a search term 10 from the user, request a search, display the search results through a search results page 50, and display advertisements 20-1 to 20-3 for advertising channels determined by the computer system 100. The user terminal 200 may be a PC or smartphone or similar device on which an application or program can be installed and run to perform the method of displaying the advertising content items of the embodiment. For example, the user terminal 200 may be a PC (personal computer), a laptop computer, a tablet, an Internet of Things device, or a wearable computer.

[0056] The user terminal 200, like the computer system 100, may include a communication unit 110, memory 130, processor 120, interface, and input / output interface 140 as its components, and redundant explanations of these will be omitted. Furthermore, the input / output interface 140 of the user terminal 200 may include a display unit (or display) configured to display the search results page 50, including advertisements 20-1 to 20-3, under the control of the processor 120. The display unit may have a configuration in which input and output functions are integrated into a single unit, such as a touchscreen.

[0057] On the other hand, the computer system 100 and the user terminal 200 may include more components than those shown in the diagram. However, it is not necessary to explicitly show most of the conventional components in the diagram. For example, the user terminal 200 may be implemented to include at least some of the input / output devices that connect to the input / output interface 140 described above, and may further include other components such as a transceiver, a GPS (Global Positioning System) module, a camera, various sensors, and a database. As a more specific example, if the user terminal 200 is implemented in the form of a mobile device such as a smartphone, the user terminal 200 may be implemented to further include various components that are generally included in mobile devices, such as a camera, an accelerometer or gyroscope, various physical buttons, buttons using a touch panel, input / output ports, and a vibrator for vibration.

[0058] The explanation of the technical features described above with reference to Figure 1 can be directly applied to Figure 2 as well; therefore, any redundant explanation will be omitted.

[0059] In the following detailed description, operations performed by the computer system 100, the processor 120, or their components may be described as operations performed by the computer system 100 for the sake of clarity. Similarly, operations performed by the user terminal 200, its processor 120, or components of the processor 200 may be described as operations performed by the user terminal 200 for the sake of clarity.

[0060] Figure 3 is a flowchart illustrating a method in one embodiment for determining advertising content items for products or services to be published in association with advertising channel information, based on a search request using search terms.

[0061] Referring to Figure 3, we will now explain in more detail how the computer system 100 determines advertisements 20-1 to 20-3 for the advertising channels displayed to the user terminal 200 in accordance with the search request using the user's search term 10.

[0062] In step 310, the computer system 100 may manage the registration of advertising channels by advertisers to the platform and the settings for publishing advertising content items for products or services sold on each registered advertising channel, associated with the information of each advertising channel. That is, the computer system 100 may be configured to manage the registration of business channels by advertisers and the registration of extension materials for the registered business channels.

[0063] The computer system 100 may manage the process for advertisers to register advertising channels and the advertising channels that have been registered. The computer system 100 may provide a user interface for registering advertising channels as an environment for advertisers to register advertising channels.

[0064] In step 312, the computer system 100 may receive a request from an advertiser to register an advertising channel with the platform. In step 314, the computer system 100 may register the advertising channel with the platform based on the link for the advertising channel to be registered, which is entered by the advertiser. The link for the advertising channel may include a URL for connecting to the advertising channel.

[0065] For example, an advertiser may select the type of advertising channel they wish to register (for example, one of the following: website, shopping mall, content, phone number, location information, reservation service, place, TV service, brand store, etc.) through the user interface, and register the advertising channel to the platform by entering or selecting the name of the advertising channel and the link (URL) of the advertising channel. Registration of an advertising channel may require additional authentication of the advertiser to the computer system 100, and after such authentication is completed, the advertiser may register the advertising channel. On the other hand, when registering an advertising channel, a list of advertising channels (multiple) that the advertiser can register, or links to advertising channels (multiple) may be displayed on the user interface, and the advertiser may complete the registration by selecting the advertising channel they wish to register from the list.

[0066] In step 316, the computer system 100 may configure the system so that when an advertiser who has registered an advertising channel enters a link to the advertising channel, advertising content items for products or services sold on the registered advertising channel are published in association with information about the advertising channel.

[0067] The computer system 100 may manage settings regarding whether or not to publish advertising content items by advertisers who have registered advertising channels. In other words, the computer system 100 may manage the registration of "extension materials," which are additional information published along with the advertising channel information. The computer system 100 may provide a user interface for configuring such advertising content items as an environment for configuring advertising content items.

[0068] Advertisers may set advertising content items to be made public as extension materials for the advertising channels they have registered, so that user terminals 200 that receive advertisements 20-1 from the advertising channels will see advertising content items 60 for products or services sold on the advertising channels, along with information 40 about the advertising channels.

[0069] Through the user interface, advertisers may configure advertising content items for products or services sold on their registered advertising channels to be published in association with the advertising channel information by entering or selecting a link to the advertising channel they have registered. The advertising content item 60 shown in Figure 1 may have "Shopping Information" registered by the advertiser for the advertising channel as the corresponding extension material. After selecting "Shopping Information" from the interface, advertisers may configure advertising content item 60 to be published through ad 20-1 by entering or selecting a link to the advertising channel.

[0070] On the other hand, the registration of extension materials for advertising channels (i.e., the visibility settings for advertising content items) may be done on an ad group basis. For example, it may be possible to register one extension material per ad group (for example, only one extension material corresponding to the shopping information or place information mentioned above may be possible for each ad group), in other words, the visibility settings for advertising content items may be limited to one. Here, an ad group may be a unit for dividing the target audience for an advertisement. Such ad groups may be divided by product or service category, campaign, or target audience of the advertisement. For example, assuming an "Autumn Discount Promotion" campaign, the ad groups may be divided as follows: Ad Group 1 ("Women's Fashion" (targeting women in their 20s)), Ad Group 2 ("Men's Fashion" (targeting men in their 30s)), Ad Group 3 ("Children's Fashion" (targeting parents)).

[0071] In one embodiment, for example, as shown in Figure 1, in order to publish an advertising content item 60 through ad 20-1, the advertiser may only be required to enter a link to the advertising channel, and not be required to directly enter or select information about each product or service sold through the advertising channel (i.e., links to detailed information pages for each product or service, or detailed information about each product or service). This allows advertisers to easily include advertising content items in ads published in association with the advertising channels they have registered.

[0072] In the following, for the sake of explanation, the embodiment will be described using the term "first ad channel" to refer to the ad channel that is determined to be associated with the search term 10 among the registered ad channels. The first ad channel may refer to at least one ad channel among the ad channels registered on the platform by the advertiser. For example, as shown in Figure 1, the ad channel displayed in ad 20-1 that is displayed as a result of a search using the search term 10 may be the first ad channel.

[0073] Furthermore, for the sake of clarity, the advertising content items for products or services associated with the search term 10 will be referred to as the first advertising content items when describing the embodiments. For example, the advertising content item 60 displayed together with the information 40 for the first advertising channel, included in the advertisement 20-1 shown in Figure 1, will be referred to as the first advertising content item.

[0074] In step 320, the computer system 100 may determine a first advertising channel from among the advertising channels registered on the platform that is associated with the search term 10 entered by the user. Here, the advertising content items 60 for the products or services sold in the first advertising channel may be set to be published in association with the information of the first advertising channel.

[0075] In step 330, the computer system 100 may determine a first advertising content item for a product or service sold on the first advertising channel that is associated with the search term 10, so that it is published in association with the information 40 of the first advertising channel. This allows the computer system 100 to determine an advertising content item 60 associated with the search term 100. The computer system 100 may determine a first advertising content item 60 to be displayed on the search results page 50 for the search term 10, along with the information 40 of the first advertising channel, which includes a link to the first advertising channel, as shown in Figure 1.

[0076] The computer system 100 may determine at least one first advertising channel from among the registered advertising channels based on its relevance to the search term 10, and may determine the products or services to be sold on the first advertising channel based on its relevance to the search term 10. This allows the computer system 100 to determine the first advertising content item 60 for the determined product or service. In step 330, the determination of the first advertising content item 60 to be published through ad 20-1 may include the generation of the first advertising content item 60. In other words, the computer system 100 may generate the first advertising content item 60 based on information about the determined product or service.

[0077] Furthermore, the search results page 50 for the search term 10 may display advertisements for multiple primary advertising channels, and each advertisement may include primary advertising content items 60 for products or services sold through each primary advertising channel.

[0078] The following describes in more detail how the computer system 100, in conjunction with the search engine, determines the first advertising content item 60 for a product or service associated with the search term 10.

[0079] The computer system 100 may work in conjunction with a search engine to determine the first advertising content item 60, that is, to determine the product or service to be sold in the first advertising channel based on its relevance to the search term 10, and to generate the first advertising content item 60. Such a search engine may be a vertical service search engine.

[0080] A vertical service may refer to a specialized service focused on a particular field or industry. For example, a vertical service may refer to a platform specializing in a specific category such as travel, finance, healthcare, or shopping. A vertical service search engine may refer to a search engine that provides search results limited to such a specific theme or field, that is, limited to a specific vertical service. For example, a vertical service search engine may be a search engine specializing in shopping products, real estate information, or place information.

[0081] In one embodiment, the first advertising content item 60 may be generated from search results from a vertical service search engine associated with the first advertising channel for the search term 10. In other words, the first advertising content item 60 may be generated from search results using the search term 10 from a vertical service search engine for the vertical service to which the first advertising channel belongs.

[0082] Each of these first advertising content items 60 (any one of 60-1 to 60-3) may be generated as additional information related to a product or service, such as a composite image of the product or service and the price of the product or service, as shown in Figure 1. That is, search results from a vertical service search engine may include images and prices as information about products or services sold on the first advertising channel, and each of the first advertising content items 60 (any one of 60-1 to 60-3) may be generated by composing the images and prices included in the search results. The image of the product or service in each first advertising content item (any one of 60-1 to 60-3) may be a thumbnail image.

[0083] On the other hand, the search results from the vertical service search engine used to generate the first advertising content item 60 may correspond to the search results for the vertical service search engine, in which the search terms are restricted based on the ID of the first advertising channel so that only products or services sold in the first advertising channel are searched. In other words, the search results from the vertical service search engine used to generate the first advertising content item 60 may be search results limited to the first advertising channel.

[0084] For example, the computer system 100 may work in conjunction with a vertical service search engine associated with the first advertising channel (e.g., a Shopping SAS (Specialized Application Search)) to retrieve search results limited to products or services sold on the first advertising channel, and use these to generate the first advertising content item 60. In other words, in order to determine the first advertising content item 60, the computer system 100 may restrict the search term 10 to the first advertising channel (ID of the first advertising channel) where the extended material is registered, so that only products or services within the first advertising channel related to the search term 10 are queried. The search results may include a predetermined number of products or services (e.g., 8), and for each product or service, a first advertising content item (one of 60-1 to 60-3) containing additional information about that product or service may be generated.

[0085] In step 332, the computer system 100 may interact with a vertical service search engine when determining the first advertising content item 60 to be published on the search results page 50. For example, when a search term 10 is entered and a search request is made, the computer system 100 may interact with a vertical service search engine in real time. Through such interaction with the vertical service search engine, the computer system 100 may obtain search results from the vertical service search engine that include information about products or services sold on the first advertising channel associated with the search term 10, and may generate the first advertising content item 60 based on the search results. In this way, by interacting with a vertical service search engine in real time to determine the first advertising content item 60 in a search request using the search term 10, the computer system 100 ensures that the first advertising content item 60 includes the latest information about products or services sold on the first advertising channel. Such real-time interaction with a vertical service search engine may be performed, for example, when the first advertising channel is an advertising channel that sells products, such as a shopping mall.

[0086] On the other hand, according to the embodiment, as in step 318, the computer system 100 may link with the vertical service search engine when it sets up the publication of a first advertising content item 60 relating to a product or service sold in the first advertising channel in association with the information 40 of the first advertising channel (i.e., when registering extension material for the first advertising channel). Through such linkage with the vertical service search engine, the computer system 100 may acquire and store information relating to a product or service sold in the first advertising channel as search results.

[0087] In step 330, when determining the first advertising content item 60, the computer system 100 may generate the first advertising content item 60 based on the information thus stored. In other words, the computer system 100 may pre-link with a vertical service search engine associated with the first advertising channel at the time of registering the extended material for the first advertising channel, rather than at the time of the search request using the search term 10, and information about the product or service obtained in advance from such a vertical service search engine may be used to generate the first advertising content item 60 in accordance with the search request using the search term 10. The non-real-time linkage with the vertical service search engine may be performed, for example, when the first advertising channel is an advertising channel for advertising a service or product provided at a specific place. In this case, the vertical service search engine may be, for example, a vertical service search engine for accommodation information services or local information services.

[0088] On the other hand, the acquisition and storage of information from the vertical service search engine may be performed periodically, that is, at regular intervals. In other words, the acquisition and storage of information about products or services sold on the first advertising channel may be performed periodically in conjunction with the vertical service search engine. As a result, the information about products or services included in the first advertising content item 60 that is generated will be updated regularly.

[0089] As mentioned above, the timing of the link with the vertical service search engine for determining the first ad content item 60 may vary depending on the type of first ad channel.

[0090] Referring again to step 334, the embodiment will be described in which the search results from the vertical service search engine used to determine the first ad content item 60 may include multiple fields, each of which may include information about a product or service sold on the first ad channel. The first ad content item 60 may be generated to include information from at least one field extracted from such multiple fields. For example, the computer system 100 may generate the first ad content item 60 by combining selection history information for a product or service associated with the search term 10 and additional information (such as images and price information) for the product or service associated with the search term 10. This will generate the first ad content item 60-1 which includes selection history information (i.e., click history information). The computer system 100 may query an API (e.g., a recently viewed product API) to access a database that stores recently queried product information, etc., thereby obtaining the selection history information and generating the first ad content item 60-1 which includes the selection history information. Such selection history information may be incorporated into the first ad content item 60-1 as an image containing text such as "Clicked N days ago" (for example, N is between 1 and 14). This will highlight products or services with a predetermined number of selection history entries, for example, up to 50 entries, through the ad content item.

[0091] Furthermore, the computer system 100 may extract information from different fields (or more) based on at least one of the following: the category of the product or service associated with the search term 10 (the category of the first advertising channel), or the number of first advertising content items displayed together with the first advertising channel, and generate each first advertising content item. The generation of the first advertising content item 60 and the specific information contained in the first advertising content item 60 will be explained in more detail with reference to Figures 7 to 16.

[0092] In determining the first advertising content item in step 330, the computer system 100 may determine a predetermined number of first advertising content items (one of 60-1 to 60-3) for each of the products or services sold on the first advertising channel that have a high degree of relevance (or relevance) to the search term 10, so as to be published in association with the information 40 regarding the first advertising channel.

[0093] At this time, the computer system 100 may publish each of the first advertising content items 60-1 to 60-3 in advertisement 20-1 in order of their relevance to the search term 10. However, the computer system 100 may decide that the first advertising content items for products or services that have a selection history by the user (i.e., the user terminal 200) who entered the search term 10, among the predetermined number of products or services, will be published at the top of the search results page 50 for the search term 10, i.e., advertisement 20-1, along with the information 40 of the first advertising channel. In the example in Figure 1, the first advertising content item 60-1 is associated with the product with the highest relevance to the search term 10 and is published at the top of advertisement 20-1, or it may be published at the top of advertisement 20-1 even if its relevance to the search term 10 is the same as or lower than other products, because it has a selection history. Alternatively, the evaluation of each product or service, or the number of sales of each product or service, may be used as the criteria for the publication order of each of the first advertising content items 60-1 to 60-3.

[0094] Thus, in this embodiment, when providing an advertisement 20-1 for the first advertising channel in the advertisement display area 30 within the search results page 50, a first advertisement content item 60 containing additional information about the products or services sold in the first advertising channel can be displayed along with information 40 about the first advertising channel.

[0095] On the other hand, each first advertising content item (any one of 60-1 to 60-3) may be configured to connect to a detailed information page about a product or service sold on the first advertising channel associated with the selected first advertising content item when selected by a user (user terminal 200) while it is published in association with the first advertising channel. In other words, each first advertising content item (any one of 60-1 to 60-3) may include a link to the detailed information page. The detailed information page to which the user terminal 200 lands when one of the first advertising content items (any one of 60-1 to 60-3) is selected will be described in more detail with reference to Figures 11 and 12.

[0096] The technical features described above with reference to Figures 1 and 2 can be directly applied to Figure 3 as well; therefore, any redundant explanations regarding this will be omitted.

[0097] Figure 4 is a flowchart illustrating how to obtain search results for a search term used to generate advertising content items for a product or service, in one example.

[0098] In step 410, the computer system 100 may determine the category of product or service associated with the search term 10 entered by the user.

[0099] In step 420, the computer system 100 may obtain search results that include information about products or services that belong to the determined category among the products or services sold on the first advertising channel. For example, the computer system 100 may, in conjunction with the vertical service search engine described in step 332 above, obtain search results that include information about products or services that belong to the determined category as information for generating the first advertising content item 60.

[0100] Steps 410 and 420 may include additional information about the product or service of the first ad channel in the category that is most relevant (highest relevant) to the search term 10.

[0101] As an example, the computer system 100 may retrieve only products from the vertical service search engine that belong to categories where the search term 10 and its Category Mapping Probability (CMP) score are above a certain threshold. Here, CMP may mean a score provided based on click share rate, indicating the category mapping probability for all search terms (or keywords) entered by the user. CMP may have a value between 0.0 and 1.0. In one embodiment, when a search term such as "electric bicycle" is entered, categories with a relevance (or CMP) above a certain threshold may be determined as "sports / leisure" and "bicycle," and only products registered in those categories may be retrieved from the vertical service search engine and used for publication in the extended material (i.e., advertising content items).

[0102] The extension material in the embodiment described with reference to Figure 4 may also be an extension material corresponding to the shopping information mentioned above.

[0103] The technical features described above, with reference to Figures 1 to 3, can be directly applied to Figure 4 as well; therefore, any redundant explanations regarding this will be omitted.

[0104] Figure 5 is a flowchart illustrating, in one example, how to determine advertising content items for a product or service based on the query intent indicated by the search terms.

[0105] In step 510, the computer system 100 may determine the intent of the query for the search term 10 entered by the user.

[0106] As in step 320', the computer system 100 may determine the first ad content item 60 so that it is published in association with the information 40 about the first ad channel when the intent of the query in the search term 10 indicates at least one of the following: i) a certain level of intent to purchase a product or service, or ii) a certain level of intent to explore an ad channel or website.

[0107] The computer system 100 may include a query intent analyzer or access a query intent analyzer to determine the query intent of search term 10. A query intent analyzer is a tool that grasps the intent of an input query or search term 10 and interprets it in a form that the system can process, and may be, for example, an artificial intelligence-based tool. The query intent analyzer may be, for example, a Bifrost query intent analyzer. The computer system 100 may use the query intent analyzer to quantify (scoring) the query intent of search term 10 and determine whether search term 10 indicates i) a certain level of intent to purchase a product or service, and / or ii) a certain level of intent to explore advertising channels or websites. The purchase intent may indicate the user's willingness to purchase a product or service, and the exploration intent may indicate the user's willingness to explore products on a website or explore various websites. i) purchase intent and ii) exploration intent are above a certain threshold, the computer system 100 may determine that the first advertising content item 60 should be made public in association with the information 40 regarding the first advertising channel. That is, if i) purchase intent and ii) exploration intent are below a certain threshold, the first advertising content item 60 does not need to be made public in the advertising display area 30. Thus, in this embodiment, the computer system 100 may make the first advertising content item 60 public through the advertisement 20-1 only if the search term 10 or the query entered by the user has an exploration intent or exploration intent of a certain level or higher.

[0108] Search intent and purchase intent may be determined, for example, based on the libero value of the Bifrost query intent analyzer. The libero value of search term 10 may be a value within an appropriate range that numerically represents purchase intent and search intent.

[0109] Thus, in this embodiment, the first advertising content item 60 can be selectively displayed through the advertisement 20-1 so as not to interfere with the user's search behavior based on the understood intent of the search term 10.

[0110] The technical features described above, with reference to Figures 1 to 4, can be directly applied to Figure 5 as well; therefore, any redundant explanations regarding this will be omitted.

[0111] Figure 6 is a flowchart illustrating a method for displaying advertising content items for products or services associated with advertising channel information in a user terminal according to one embodiment, in response to a search request using a search term.

[0112] Referring to Figure 6, a method for displaying the advertising content item associated with the search term 10 of the embodiment (i.e., the first advertising content item 60) from the perspective of the user terminal 200 will be described in detail.

[0113] In step 610, the user terminal 200 may receive a search term 10 from the user. The search term 10 is a search request to a search engine and may include a query. The search term 10 may include text. However, depending on the embodiment, the search term 10 may be entered by voice or may include an image. When the search term 10 is entered and a search is requested, the search request may be transmitted to a search engine (a general search engine). In addition, such a search request of the search term 10 may also be transmitted to the computer system 100, which may then perform the steps described with reference to Figures 3 to 5.

[0114] In step 620, the user terminal 200 may display, as a search result for the search term 10, information 40 about the advertising channel associated with the search term 10 (i.e., the first advertising channel described above) and at least one advertising content item 60 (i.e., the first advertising content item described above) that connects to a detailed information page for a product or service sold through that advertising channel. The user terminal 200 may display both the link to the advertising channel and the (first) advertising content item 60 as information 40 about the (first) advertising channel in the advertising display area 30 within the search results page 50 that provides the search results for the search term 10.

[0115] In step 630, when a (first) advertising content item (any one of 60-1 to 60-3) is selected, the user terminal 200 may display a detailed information page for the associated product or service. That is, when a first advertising content item (any one of 60-1 to 60-3) is selected by a user (user terminal 200) while it is published in association with the first advertising channel, the detailed information page for the first product or service associated with the selected first advertising content item (any one of 60-1 to 60-3) may be landed on the user terminal 200. In other words, each advertising content item (any one of 60-1 to 60-3) included in the first advertising content item 60 may include a link to a detailed information page for the associated product or service. The detailed information page that is landed on the user terminal 200 will be described in more detail with reference to Figures 11 and 12.

[0116] The following will explain in more detail how to display the ad content items 60 in the ad display area 30, referring to Figures 7a to 8c.

[0117] In this regard, Figures 7a to 7c and 8a to 8c are diagrams illustrating a method for displaying an advertisement containing ad content items (multiple items) associated with a search term in an ad display area included in a search results page, according to one embodiment.

[0118] The search results pages 700-1 and 700-2 shown in Figures 7a and 7b may be part of the mobile version of the search results page 50, as displayed on the user terminal 200, which is a mobile device. Similar to Figure 1, the advertisement display area 30 may be located at the top of the search results pages 700-1 and 700-2, with the bottom of the search term input field at the bottom.

[0119] As shown in Figure 7a, the user terminal 200 may display multiple advertising content items 720-1 within the carousel user interface (UI) that connect to detailed information pages for each of the products or services sold on the advertising channel, so as to be distinguishable from the advertising channel information 710. Each of the advertising content items 720-1 may be positioned within the carousel UI based on at least one criterion, such as relevance to the search term 10, ratings for each product or service, or sales figures for each product or service. Each of the advertising content items 720-1 may be determined by the computer system 100 in step 330 described above.

[0120] The carousel UI may be configured to display at least some of the multiple ad content items 720-1 sequentially without the user leaving the search results page 700-1, in response to user interaction with the carousel UI, such as touches or swipes. In other words, through user interaction with the carousel UI, the user can explore the ad content items 720-1 included in the carousel UI.

[0121] Each of the ad content items 720-1 may be a composite of an image of a product (or service) and price information 724. The price information 724 may be exposed at the bottom edge of the image, as shown in the figure, and the area in the image where the price information 724 is displayed, for example, the bottom edge area, may be shaded or semi-transparent so that it is clearly visible within the image. On the other hand, ad content items 720-1 associated with products for which a user has a selection history (i.e., a click history) may further include selection history information 722. Ad content items containing selection history information 722 may be positioned higher than other content items, i.e., preferentially exposed within the carousel UI.

[0122] In other words, each advertising content item may be displayed in a form that combines an image and price information 724 associated with a product or service sold on the advertising channel, and at least one of the advertising content items 720-1 may include an image and selection history information 722 for the product or service. In this case, the user terminal 200 may display the advertising content item containing the selection history information 724 above other advertising content items (or more) for other products or other services sold on the advertising channel.

[0123] On the other hand, Figure 7b shows a case where, in addition to the information about the advertising channel 710, one advertising content item 720-2 is displayed on the search results page 700-2. In other words, Figure 7b shows a case where, in an advertisement for one advertising channel, one advertising content item 720-2 associated with a single product (or service) is displayed.

[0124] The number of ad content items displayed in an ad for a single ad channel may be one or more, for example, depending on the advertiser's settings, and may vary depending on the width of the search results page 50, the width of the ad display area 30, or the screen width of the user terminal 200, with the user terminal 200 displaying fewer ad content items the smaller the width.

[0125] However, the fewer ad content items displayed on the search results page 50, the more additional information items about the product or service being sold through that ad channel may be configured to include. For example, ad content item 720-2 shown in Figure 7b may contain more information about the associated product or service than each of the ad content items 720-1 shown in Figure 7a. As an example, ad content item 720-2 may include additional descriptive information 750 and review information 740 about the product or service, in addition to price information and images.

[0126] As described above, the advertising content items 720-1 and 720-2 may be generated from data from a vertical service search engine (i.e., search results), and the additional information items included in the advertising content items 720-1 and 720-2 may represent information for each of the multiple fields included in the search results from the vertical service search engine. In other words, the advertising content items 720-1 and 720-2 may be generated to include information for at least one field extracted from the multiple fields included in the search results from the vertical service search engine. For example, the computer system 100 may generate the first advertising content item 60 by combining selection history information for a product or service associated with the search term 10 and additional information (such as images and price information) for the product or service associated with the search term 10. The computer system 100 may extract information from different fields (or more) based on at least one of the following: the category of the product or service associated with the entered search term, the category of the displayed advertising channel, or the number of advertising content items displayed with the advertising channel, to generate each advertising content item 720-1, 720-2. The generation of each advertising content item 720-1, 720-2, and the specific information that will be included in each advertising content item 720-1, 720-2 will be explained in more detail with reference to Figures 13 to 16.

[0127] Figure 7c shows screen 700-3 displayed on the user terminal 200 when the "See More" button 730 shown in Figure 7a is selected. Screen 700-3 may display advertisements for advertising channels, similar to those shown in screen 700-1 in Figure 7a. Screen 700-3 may also display information 760 indicating the period during which the advertisements were run, in relation to the advertisements for advertising channels. In other words, screen 700-3 may be a page that provides detailed information about the advertisements displayed in the advertising area 30 (for example, the "PowerLink" advertisement). On the other hand, a similar screen may be displayed on the user terminal 200 when the "See More" button shown in Figure 7b is selected.

[0128] Figures 8a and 8c illustrate examples of how ads from advertising channels are displayed on the PC version of the search results page 800-1. Figures 8a and 8c may correspond to Figures 7a and 7c, respectively. In Figure 8a, as in Figure 7a, multiple advertising content items may be displayed within the carousel UI. In this case, the number of advertising content items displayed on a single screen of the search results page 800-1 in Figure 8a may be greater than in Figure 7a. That is, on search results pages (advertising areas of search results pages) implemented on PCs or PC versions with relatively large screens, more advertising content items may be displayed on a single screen.

[0129] On the other hand, as shown in Figure 8a, the carousel UI may further include interaction buttons 810, which allow the user to sequentially explore each of the advertising content items included in the carousel UI by selecting an interaction button 810. The same explanations given with reference to Figures 7b and 7c apply to the search results page 800-2 shown in Figure 8b and the screen 800-3 shown in Figure 8c, so redundant explanations regarding them will be omitted.

[0130] As described above, in this embodiment, the advertising content items(s) determined by the computer system 100 using the search term 10 can be displayed in various ways on the search results page in either the PC or mobile version.

[0131] The technical features described above, with reference to Figures 1 to 5, can be directly applied to Figures 6 to 8 as well; therefore, redundant explanations regarding these figures will be omitted.

[0132] Figure 9 shows an example of a search results page that includes the search results display area and the advertisement display area.

[0133] Figure 9 shows another example of a search results page 900 displayed on the user terminal 200 as a result of a search using search term 10. Figure 9 may also represent a search results page 900 displayed on the user terminal 200 when a tab search is performed, i.e., when tabs such as Blog, Community, Knowledge IN, etc., or tabs such as VIEW and Images shown in the figure are selected.

[0134] The search results display area 910 may be the area where the search results for the search term 10 selected by the tab are displayed, i.e., the general search results. The advertisement display area 920 may be located on one side of the search results page 900, for example, on the right side, as shown in the figure, and may be the area where advertisements (PowerLink advertisements) for the advertising channels described above are displayed. In the advertisement display area 920, the information 40 and advertising content items 60 for the advertising channels described above may be displayed. On the other hand, the search results page 900 may be a web page implemented in the PC version.

[0135] Thus, in this embodiment, the user terminal 200 can appropriately display the advertising channel information 40 and advertising content items 60 not only on the search results page that displays integrated search results, but also on the search results page 900 of the tab search.

[0136] The technical features described above, with reference to Figures 1 to 8, can be directly applied to Figure 9 as well; therefore, any redundant explanations regarding this will be omitted.

[0137] Figures 10a and 10b illustrate an example of how ad content items(s) can be displayed on a search results page in relation to an ad channel for a specific location.

[0138] Figures 10a and 10b show the search results pages displayed on a user terminal 200 in response to a search request using a search term 10 indicating a specific place. Figure 10a shows the mobile version of the search results page, and Figure 10b shows the PC version of the search results page. The computer system 100 may determine advertising channels to advertise services or products offered at the specific place associated with such a search term, and may display advertising content items 1020 and 1040 for products or services sold through those advertising channels, along with information 1010 and 1030 about the advertising channels. In the example shown in the figures, the search term 10 is "Gangnam Station Restaurants". The advertising display area on the search results page (for example, the "PowerLink" advertising display area) may display advertisements from companies corresponding to the advertising channels determined to be associated with such a search term. On the other hand, in some embodiments, if the search results page is a tab search results page, the advertising display area may correspond to the advertising display area 920 described with reference to Figure 9.

[0139] Ad content items 1020 and 1040 may be displayed on the search results page via the carousel UI. Each ad content item included in ad content items 1020 and 1040 may include an image of the relevant product or service. Such ad content items 1020 and 1040 may be published on the search results page by registering extension materials corresponding to the "place information" described above, for example. Price information may not be displayed on the image of ad content items 1020 and 1040, but instead, price information, number of reviews, keywords, menu information, or at least one of these may be published below the image of ad content item 1020.

[0140] As can be seen from the comparison of Figures 7 and 8, and Figures 10a and 10b, the search results pages 700-1 and 800-1 corresponding to shopping mall type (category) advertising channels and the advertising content items 720-1 contained therein may be implemented differently from the search results pages corresponding to place type advertising channels and the advertising content items 1020 and 1040 contained therein. In other words, the advertising content items published along with information about the advertising channel will include additional information items that differ depending on the advertising channel and the type of product or service that the advertising channel handles, and the form of the search results page will also differ.

[0141] The technical features described above, with reference to Figures 1 to 9, can be directly applied to Figure 10 as well; therefore, redundant explanations regarding this will be omitted.

[0142] Figure 11 is a diagram illustrating how, in one example, selecting an advertising content item for a product or service leads to landing on a detailed information page for that product or service on the user's device. Figures 12a and 12b illustrate how, when an advertising content item is selected, landing on the home screen of the detailed information page for the company corresponding to the advertising channel leads to landing on the detailed information page for that advertising channel.

[0143] Figure 11 shows a detailed information page 1110 that is landed on the user terminal 200 when an advertising content item is selected, assuming the advertising channel is an advertising channel for services or products offered in a specific shopping mall. For example, the detailed information page 1110 may be landed on the user terminal when any one of the advertising content items shown in Figure 7a is selected. The detailed information page 1110 may include a detailed image of the thumbnail image contained in the selected advertising content item, detailed pricing information contained in the advertising content item, product review information, etc. Furthermore, the detailed information page 1110 may provide a purchase function for the product.

[0144] Thus, in this embodiment, when an advertising content item is selected within an advertisement for a specific shopping mall displayed on the search results page, a detailed information page containing detailed information about the service or product can be displayed within that specific shopping mall. This eliminates the need for the user to directly search for the product or service within the specific shopping mall, allowing them to directly access the detailed information page for the product or service through the advertising content item and purchase the product or service directly.

[0145] Figures 12a and 12b show detailed information pages 1200 and 1210 that are landed on the user terminal 200 when an advertising content item is selected, assuming the advertising channel is an advertising channel for promoting services or products offered at a specific location. For example, detailed information page 1200 may be the page that is landed on the user terminal 200 when any one of the advertising content items shown in Figure 10a is selected. On the other hand, detailed information page 1210 may be the page that is landed on the user terminal 200 when any one of the advertising content items shown in Figure 10b is selected. Detailed information pages 1200 and 1210 are detailed information pages for the advertising channel and may be the home screen of the details page for the company (the pasta shop mentioned above) that corresponds to the advertising channel. Such detailed information pages 1200 and 1210 may include text that includes a description of the company and may provide information about the products or services (e.g., menus) that the company offers. Thus, in this embodiment, when an advertising content item is selected, a web page such as a home screen can be landed on the user terminal 200 as detailed information pages 1200 and 1210 related to the advertising channel.

[0146] This eliminates the need for users to directly search for products or services within advertising channels, allowing them to access detailed information pages for products or services directly through the ad content and make direct purchases.

[0147] The technical features described above, with reference to Figures 1 to 10b, can be directly applied to Figures 11, 12a, and 12b; therefore, redundant explanations regarding these can be omitted.

[0148] Figure 13 shows the public elements included in an advertising content item and their public conditions in one example.

[0149] The advertising content items described in this disclosure may include at least two additional information items relating to the goods or services sold on the advertising channel. Each additional information item may, for example, represent information for each of several fields included in the search results from a vertical service search engine. The advertising content items may be configured to include different additional information items depending on the type of vertical service associated with the advertising channel, or the type of goods or services sold on the advertising channel.

[0150] Here, the at least two additional information items included in the advertising content item may include at least one of the following: an image (i.e., a thumbnail image) associated with the product or service sold on the advertising channel, pricing information for the product or service, or review information for the product or service.

[0151] Furthermore, the fewer advertising content items displayed on the search results page, the more additional information each advertising content item may contain about the product or service being sold through the advertising channel.

[0152] In Table 1300 shown in the figure, the public elements may indicate additional information items included in the ad content item. A UI type of "product image" indicates that it constitutes ad content item 720-1, as shown in Figure 7a, and a UI type of "single product" indicates that it constitutes ad content item 720-2, as shown in Figure 7b. As shown in Figure 7a, ad content item 720-1 may display a product image, product price, and a "clicked N days ago" icon (i.e., selection history information). In contrast, ad content item 720-2 may include more detailed information about a single product or service. In such cases, the public elements may include more detailed review information in particular. Thus, the fewer the number of public ad content items, the more detailed information about the product or service will be included in those ad content items.

[0153] Figure 14 shows an example of the public elements included in advertising content items, depending on the advertising channel and the type of product or service sold through that channel.

[0154] As shown in Table 1400 of Figure 14, the types of public elements included in an advertising content item may differ depending on the advertising channel or the industry of the goods or services it handles. In other words, depending on the advertising channel or the industry of the goods or services it handles, the advertising content item will include different public elements to ensure that it contains additional information that is more effective for advertising.

[0155] As illustrated with reference to Figures 13 and 14, an advertising content item (extension material) containing shopping information may include, for example, product images, price information, and product names, while an advertising content item (extension material) containing location information may include location images, price information, relevant keywords, and review information.

[0156] Furthermore, advertising content items that include shopping information may be configured to display multiple advertising content items for the top N(8) products in the search results using a search term, or to display advertising content items that describe a single product in more detail (including evaluation information, etc.), through a carousel UI or similar.

[0157] The advertising content items that include place information may have different publicly available elements depending on the industry, and may be configured to display a company photo + company information. The company photos are uploaded by the advertiser, and a certain number (e.g., 8 photos) may be made public. Depending on the embodiment, the advertising content items may be implemented so that only company information is displayed without including a photo. The company information may include price information (e.g., lowest price), review information (number of reviews, rating, etc.), keywords, etc. Thus, in one embodiment, for example, when an advertisement for a specific location corresponding to an advertising channel is displayed in the PowerLink advertising area, which is the advertising display area 30, the advertising content items that include company information obtained through linkage with a vertical service (smart place service) associated with that specific location may be automatically made public.

[0158] On the other hand, the "selection history information," as explained with reference to Figures 1, 7, and 8, may be added to and displayed in the advertising content items only for logged-in users.

[0159] Figures 15 and 16 illustrate an example of data extracted from search results to generate advertising content items through integration with a vertical service search engine.

[0160] Figure 16 shows information on the fields used in search results from a vertical service search engine corresponding to a shopping service in order to generate an advertising content item that includes shopping information. The information contained in the fields shown in the table in Figure 16 may be used to generate the advertising content item of the embodiment. As described above, information containing different fields depending on various conditions may be used to generate different advertising content items.

[0161] Table 1500, shown in Figure 15, illustrates which fields of information are used to generate advertising content items, including place information, for each industry. As shown in the figure, advertising content items containing different additional information fields may be generated for each industry.

[0162] This allows for the generation of advertising content items that include more appropriate additional information depending on the advertising channel category and industry, thereby maximizing the effectiveness of the advertisements.

[0163] The technical features described above, with reference to Figures 1 to 12b, can be directly applied to Figures 13 and 16 as well; therefore, redundant explanations regarding these figures will be omitted.

[0164] Figures 17 and 18 illustrate an example of how, in the relationship between the advertiser, the vertical service search engine, and the ad display side, advertising content items for products or services to be published in association with information about the advertising channel are determined based on a search request using search terms, and the determined advertising content items are displayed together with the information about the advertising channel.

[0165] Figure 17 illustrates the process from the perspective of generating advertising content items that include shopping information.

[0166] As shown in the figure, the advertiser center (platform) may register the business channels of shopping malls corresponding to the advertising channels and register extension materials, which may be stored in storage (e.g., Dunkerque storage). In a search request using search terms, the advertising server may work in conjunction with the vertical service search engine. That is, as shown in the figure, the shopping SAS and the advertising server may work in real time according to the search request. At this time, the advertising server may query the recently viewed product API to obtain the selection history information described above, and may also work with a query intent analyzer (e.g., the Bifrost query intent analyzer) to determine the intent of the search term query. As a result, in this embodiment, appropriate advertising content items are determined and published on the user terminal 200.

[0167] On the other hand, Figure 18 illustrates the operation from the perspective of generating advertising content items that include place information.

[0168] As shown in the diagram, the advertiser center (platform) may register business channels and extension materials for specific locations corresponding to advertising channels, and this may be stored in storage (e.g., Dunkerque storage). However, when registering extension materials, linkage with a vertical service search engine may be performed. That is, as shown in the diagram, the platform may be linked with a Place Engine (Elastic Search: ES) regional SAS or accommodation SAS. The data obtained through this linkage may be stored in storage (e.g., a storage place table). When a search request is made using search terms, the advertising server may use the information stored in this way to determine the appropriate advertising content item. This will result in the determination of advertising content items suitable for the user's search request and their publication on the user terminal 200.

[0169] In other words, the stored place data, specifically the data from the extended materials and related fields for place information, will be used to generate advertising content items. Therefore, integration with vertical service search engines may not occur in real time at the time of a search request.

[0170] The technical features described above, with reference to Figures 1 to 16, can be directly applied to Figures 17 and 18 as well; therefore, redundant explanations regarding these figures will be omitted.

[0171] The above-described apparatus may be implemented by hardware components, software components, and / or combinations of hardware and software components. For example, the apparatus and components described in the embodiments may be implemented using one or more general-purpose or special-purpose computers, such as processors, controllers, ALUs (arithmetic logic units), digital signal processors, microcomputers, FPGAs (field programmable gate arrays), PLUs (programmable logic units), microprocessors, or various devices capable of executing and responding to instructions. The processing unit may execute an operating system (OS) and one or more software applications running on the OS. The processing unit may also respond to software execution, access data, record, manipulate, process, and generate data. For convenience of understanding, it may be described as if a single processing unit is used, but those skilled in the art will understand that the processing unit may include multiple processing elements and / or multiple types of processing elements. For example, the processing unit may include multiple processors or one processor and one controller. Other processing configurations, such as parallel processors, are also possible.

[0172] Software may include computer programs, code, instructions, or a combination of one or more of these, which may configure a processing unit to operate as desired, or which may instruct the processing unit independently or collectively. Software and / or data may be embodied in any kind of machine, component, physical device, computer recording medium, or device for interpretation based on the processing unit or for providing instructions or data to the processing unit. Software may be distributed across a networked computer system, and may be recorded or executed in a distributed manner. Software and data may be recorded on one or more computer-readable recording media.

[0173] The methods according to the embodiment may be implemented in the form of program instructions executable by various computer means and recorded on a computer-readable medium. In this case, the medium may continuously record computer-executable programs or may temporarily record them for execution or download. Furthermore, the medium may be various recording or storage means in the form of a combination of one or more hardware components, and may be a medium directly connected to a computer system or distributed on a network. Examples of mediums include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, and devices configured to record program instructions such as ROM, RAM, and flash memory. Other examples of mediums include recording media and storage media managed by app stores that distribute applications, and sites and servers that supply and distribute various other software.

[0174] As described above, embodiments have been explained based on limited embodiments and drawings, but those skilled in the art will be able to make various modifications and variations from the above description. For example, the described technique may be performed in a different order than described, and / or the components of the described system, structure, apparatus, circuit, etc. may be combined or assembled in a different manner than described, or opposed or replaced by other components or equivalents, and still achieve suitable results.

[0175] Therefore, even if the embodiment is different, if it is equivalent to the claims, it falls within the scope of the attached claims. [Explanation of symbols]

[0176] 100, 200: Computer Systems 110: Communications Department 120: Processor 130: Memory 140: Input / Output Interface

Claims

1. A method for displaying advertising content items associated with a search term, which is executed by a computer system that is a user terminal, Steps include receiving search terms from the user, and The steps include displaying, as a search result for the aforementioned search term, information about the advertising channel associated with the search term, and at least one advertising content item that links to a detailed information page for a product or service sold through the advertising channel. How to display ad content items, including [specific elements].

2. The aforementioned display step is, A method for displaying an advertising content item according to claim 1, wherein, in an advertising display area within a search results page that provides search results for the aforementioned search term, both the link to the advertising channel and the advertising content item are displayed as information about the advertising channel.

3. The method for displaying the advertising content item according to claim 2, wherein the advertising display area is located at the top of the search results page, below the search term input field.

4. The aforementioned display step is, In a manner distinct from the information related to the aforementioned advertising channels, multiple advertising content items are displayed within the carousel user interface (UI) that connect to detailed information pages for each of the products or services sold through the aforementioned advertising channels. The method for displaying advertising content items according to claim 2, wherein the carousel UI is configured to display at least a portion of a plurality of advertising content items sequentially without leaving the search results page when user interaction with the carousel UI is detected.

5. A method for displaying an advertising content item according to claim 1, wherein the advertising content item includes at least two additional information items for a product or service sold through the advertising channel, and is configured to include different additional information items depending on the type of vertical service associated with the advertising channel or the type of product or service sold through the advertising channel.

6. The aforementioned at least two additional information items are, Images associated with the products or services sold through the aforementioned advertising channels, At least one of the following: price information for the aforementioned goods or services, or review information for the aforementioned goods or services. A method for displaying the advertising content items described in claim 5, including the following.

7. The aforementioned display step is, A method for displaying advertising content items according to claim 2, wherein at least one of the advertising content items is displayed on the search results page, and the number of advertising content items displayed decreases as the width of the search results page, the width of the advertising display area, or the width of the user terminal screen decreases.

8. A method for displaying advertising content items according to claim 7, wherein the fewer advertising content items displayed on the search results page, the more additional information items the advertising content items include about the products or services sold through the advertising channel.

9. A method for displaying the advertising content item according to claim 1, wherein the advertising content item includes an image associated with a product or service sold through the advertising channel, and selection history information for the product or service.

10. The aforementioned display step is, A method for displaying an advertising content item according to claim 9, wherein the advertising content item including the selection history information is displayed above other advertising content items for other products or other services sold on the advertising channel.

11. A method for displaying the advertising content item according to claim 1, wherein the advertising content item is displayed in a form that combines an image and price information associated with a product or service sold through the advertising channel.

12. The aforementioned advertising channel is an advertising channel for promoting services or products offered at a specific location. When the user selects the advertising content item, the user then steps to display the details page containing details about the service or product, or the details page for the advertising channel. A method for displaying the advertising content item described in claim 1, further comprising:

13. The aforementioned advertising channel is an advertising channel for promoting services or products offered at a specific shopping mall. When the user selects the advertising content item, the step of displaying the details page containing detailed information about the service or product within the specific shopping mall. A method for displaying the advertising content item described in claim 1, further comprising:

14. A computer program for causing the computer system to perform the method described in any one of claims 1 to 13.

15. A computer system which is a user terminal that displays advertising content items associated with search terms, At least one processor configured to execute computer-readable instructions contained in memory Includes, The aforementioned at least one processor is A computer system that receives a search term from a user and displays, as a search result for the search term, information about the advertising channel associated with the search term, and at least one advertising content item that connects to a detailed information page for a product or service sold through the advertising channel, via a display.

Images