Live-streaming interaction method and apparatus, and device and storage medium

By responding to live interactive events in the live broadcast room and adjusting the display style of interactive components, the problems of weak interactive atmosphere and poor user experience in existing live broadcast technologies are solved, and a stronger interactive atmosphere and better user experience is achieved. .

WO2025036495A1PCT designated stage expired Publication Date: 2025-02-20BEIJING ZITIAO NETWORK TECH CO LTD
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Patent Information

Application Number
PCT/CN2024/112898
Authority / Receiving Office
WO · WO
Patent Type
Applications
Current Assignee / Owner
Priority Date
2023-08-16
Filing Date
2024-08-16
Publication Date
2025-02-20

AI Technical Summary

Technical Problem

The existing live broadcast technology has shortcomings in terms of interactive atmosphere and user experience, especially when the anchor relies on interactive operations, the interactive atmosphere is not strong and the user's viewing experience is poor.

Method used

By displaying the live broadcast interface of the first live broadcast room and the second live broadcast room, in response to the live broadcast interactive event, display the interactive components related to the event, and adjust the display style of the interactive components based on the event process and the predetermined interactive operation to change its in the interface Prominence degree.

Benefits of technology

It enhances the interactive atmosphere of the live broadcast room, enhances the user's interactive experience, enables the live broadcast room to adjust the display style of the interactive components more adaptively, and improves the interactive effect.

✦ Generated by Eureka AI based on patent content.

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Abstract

The embodiments of the present disclosure relate to a live-streaming interaction method and apparatus, and a device and a storage medium. The method provided herein comprises: displaying a live-streaming interface of a first live stream; in response to a live-streaming interaction event which is associated with at least the first live stream and a second live stream, displaying in the live-streaming interface an interaction component which is associated with the live-streaming interaction event; and on the basis of the event process of the live-streaming interaction event and / or a predetermined interaction operation that is in the live streams and associated with the live-streaming interaction event, adjusting the display style of the interaction component, so as to change the degree at which the interaction component is highlighted in the live-streaming interface. On the basis of the method, the embodiments of the present disclosure can adaptively adjust the display style of an interaction component on the basis of the interaction condition in a live stream, thereby enhancing an interaction atmosphere, and improving the interaction effect of the live stream.
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Description

Live interactive method, device, equipment and storage medium

[0001] This application claims priority to the Chinese invention patent application entitled “Live Interaction Method, Apparatus, Device and Storage Medium” filed on August 16, 2023, with application number 202311036150.3. The entire contents of that application are incorporated herein by reference. Technical Field

[0002] Example embodiments of the present disclosure generally relate to the field of computers, and more particularly, to methods, devices, apparatuses, and computer-readable storage media for live interactive broadcasting. Background Art

[0003] With the development of computer technology, live broadcast technology that allows people to interact online using the Internet and streaming technology is becoming increasingly prosperous. It has gradually become a mainstream interactive method because it integrates rich elements such as images, text, and sound.

[0004] Livestreaming can create a strong sense of presence through authentic, vivid, and immediate content, resulting in impressive and lasting interactions. Furthermore, livestreaming allows users to interact with other users in real time. Therefore, providing users with a better interactive experience is a key focus.

[0005] Summary of the Invention

[0006] In a first aspect of the present disclosure, a live broadcast interaction method is provided. The method includes: displaying a live broadcast interface of a first live broadcast room; in response to a live broadcast interaction event associated with at least the first live broadcast room and a second live broadcast room, displaying an interactive component associated with the live broadcast interaction event in the live broadcast interface; and adjusting the display style of the interactive component based on the event progress of the live broadcast interaction event and / or a predetermined interactive operation associated with the live broadcast interaction event within the live broadcast room to change the prominence of the interactive component in the live broadcast interface.

[0007] In a second aspect of the present disclosure, a device for live broadcast interaction is provided. The device includes: a first display module configured to display a live broadcast interface of a first live broadcast room; a second display module configured to, in response to a live broadcast interaction event associated with at least the first live broadcast room and the second live broadcast room, display an interactive component associated with the live broadcast interaction event in the live broadcast interface; and a style adjustment module configured to adjust the display style of the interactive component based on the event progress of the live broadcast interaction event and / or a predetermined interactive operation associated with the live broadcast interaction event within the live broadcast room, thereby changing the prominence of the interactive component in the live broadcast interface.

[0008] In a third aspect of the present disclosure, an electronic device is provided. The device includes at least one processing unit; and at least one memory coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit. When executed by the at least one processing unit, the instructions cause the device to perform the method of the first aspect.

[0009] In a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein a computer program is stored on the computer-readable storage medium, and the computer program can be executed by a processor to implement the method of the first aspect.

[0010] It should be understood that the content described in this summary section is not intended to limit the key features or important features of the embodiments of the present disclosure, nor is it intended to limit the scope of the present disclosure. Other features of the present disclosure will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0011] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. In the accompanying drawings, the same or similar reference numerals represent the same or similar elements, wherein:

[0012] FIG1 shows a schematic diagram of an example environment in which embodiments according to the present disclosure may be implemented;

[0013] 2A to 2C illustrate example interfaces obtained based on adjustments of interactive operations according to some embodiments of the present disclosure;

[0014] 3A-3B illustrate example interfaces of the “addition” phase according to some embodiments of the present disclosure;

[0015] 4A to 4C illustrate example interfaces of the “endgame phase” according to some embodiments of the present disclosure;

[0016] FIG5 illustrates an example interface of an interactive component determined based on a theme according to some embodiments of the present disclosure;

[0017] FIG6 illustrates an example interface of a “surpass” event according to some embodiments of the present disclosure;

[0018] FIG7 shows an example interface for providing associated “special effects” for interactive operations according to some embodiments of the present disclosure;

[0019] 8A and 8B illustrate example interfaces in which a target control is triggered according to some embodiments of the present disclosure;

[0020] FIG9 shows a flowchart of an example process of live interaction according to some embodiments of the present disclosure;

[0021] FIG10 shows a schematic structural block diagram of an apparatus for live broadcast interaction according to some embodiments of the present disclosure; and

[0022] FIG11 shows a block diagram of an electronic device capable of implementing various embodiments of the present disclosure. DETAILED DESCRIPTION

[0023] The following describes embodiments of the present disclosure in more detail with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments described herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.

[0024] It should be noted that the titles of any section / subsection provided herein are not limiting. Various embodiments are described throughout this document, and any type of embodiment may be included under any section / subsection. Furthermore, the embodiments described in any section / subsection may be combined in any manner with any other embodiments described in the same section / subsection and / or in different sections / subsections.

[0025] In the description of the embodiments of the present disclosure, the term "including" and similar terms should be understood as open inclusion, that is, "including but not limited to". The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may be included below. The terms "first", "second", etc. may refer to different or the same objects. Other explicit and implicit definitions may be included below.

[0026] The embodiments of the present disclosure may involve user data, data acquisition and / or use, etc. These aspects shall comply with the corresponding laws, regulations and relevant provisions. In the embodiments of the present disclosure, all data collection, acquisition, processing, processing, forwarding, use, etc. are carried out on the premise that the user is aware of and confirms them. Accordingly, when implementing the various embodiments of the present disclosure, the types, scope of use, and usage scenarios of the data or information that may be involved should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with the relevant laws and regulations. The specific notification and / or authorization method may vary according to the actual situation and application scenario, and the scope of the present disclosure is not limited in this respect.

[0027] If this specification and the solutions in the examples involve the processing of personal information, such processing will be done only with a legitimate basis (such as with the consent of the subject of personal information or as necessary for the performance of a contract) and only within the prescribed or agreed scope. A user's refusal to process personal information other than that required for basic functions will not affect the user's use of basic functions.

[0028] As briefly mentioned above, live streaming can create a strong sense of presence through authentic and vivid communication, achieving a memorable and lasting communication effect. In addition, live streaming allows users to interact with each other in real time.

[0029] In related solutions, to enhance interaction and viewing experience and enrich live content, live content providers (or anchors) can collaborate during live broadcasts. For example, anchor rooms can interact by connecting live content, providing viewers with richer live content. However, in these solutions, the live broadcast effect of the live broadcast room still relies entirely on the anchor's interactive operations, resulting in a weak interactive atmosphere and a poor user viewing experience.

[0030] Embodiments of the present disclosure provide a live interactive solution. According to the solution, a live interface of a first live broadcast room is displayed; in response to a live interactive event associated with at least the first live broadcast room and a second live broadcast room, an interactive component associated with the live interactive event is displayed in the live interface; and based on the progress of the live interactive event and / or predetermined interactive operations associated with the live interactive event within the live broadcast room, the display style of the interactive component is adjusted to change the prominence of the interactive component in the live interface.

[0031] In this way, the embodiments of the present disclosure can adaptively adjust the display style of interactive components based on the interactive conditions in the live broadcast room to enhance the interactive atmosphere and improve the interactive effect of the live broadcast room.

[0032] Various example implementations of this solution are described in detail below in conjunction with the accompanying drawings.

[0033] Sample Environment

[0034] FIG1 shows a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. As shown in FIG1 , the example environment 100 may include an electronic device 110 .

[0035] In this example environment 100, electronic device 110 may run an application 120 for providing and viewing live broadcasts. Application 120 may be any suitable type of application for providing and viewing live broadcasts, including, but not limited to, online video applications and live broadcast applications. User 140 may interact with application 120 via electronic device 110 and / or its attached devices. User 140 may be, for example, a user (or, in other words, a viewer) viewing the live broadcast.

[0036] In the environment 100 of FIG. 1 , if the application 120 is in an active state, the electronic device 110 may present the live broadcast interface 150 through the application 120 .

[0037] In some embodiments, the electronic device 110 communicates with the server 130 to enable the provision of services for the application 120. The electronic device 110 can be any type of mobile terminal, fixed terminal or portable terminal, including a mobile phone, a desktop computer, a laptop computer, a notebook computer, a netbook computer, a tablet computer, a media computer, a multimedia tablet, a handheld computer, a portable game terminal, a VR / AR device, a personal communication system (PCS) device, a personal navigation device, a personal digital assistant (PDA), an audio / video player, a digital camera / camcorder, a positioning device, a television receiver, a radio broadcast receiver, an e-book device, a gaming device or any combination thereof, including accessories and peripherals of these devices or any combination thereof. In some embodiments, the electronic device 110 can also support any type of interface for the user (such as a "wearable" circuit, etc.).

[0038] Server 130 can be a standalone physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content distribution networks, and big data and artificial intelligence platforms. Server 130 can include, for example, computing systems / servers such as mainframes, edge computing nodes, computing devices in a cloud environment, and the like. Server 130 provides backend services for application 120 that supports virtual scenarios in electronic device 110.

[0039] A communication connection may be established between the server 130 and the electronic device 110. The communication connection may be established in a wired or wireless manner. The communication connection may include, but is not limited to, a Bluetooth connection, a mobile network connection, a Universal Serial Bus (USB) connection, a Wireless Fidelity (WiFi) connection, etc., and the embodiments of the present disclosure are not limited in this respect. In the embodiments of the present disclosure, the server 130 and the electronic device 110 may implement signaling interaction through the communication connection between the two.

[0040] It should be understood that the structure and function of the various elements in the environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of the present disclosure.

[0041] Some example embodiments of the present disclosure will be described below with continued reference to the accompanying drawings.

[0042] Sample live interaction

[0043] The electronic device 110 can provide a live broadcast interface for the live broadcast room of the user 140. For example, the electronic device 110 can provide the live broadcast interface of the first live broadcast room selected by the user 140. The user 140 can obtain the live broadcast content provided by the anchor related to the first live broadcast room through the live broadcast interface. Furthermore, the anchor of the first live broadcast room can establish and realize "cross-live broadcast room" interaction by, for example, inviting anchors from other live broadcast rooms (for example, the second live broadcast room). For example, when the anchor establishes cross-live broadcast room interaction with other anchors, the live broadcast interface watched by the user 140 can simultaneously present the live broadcast content of the first live broadcast room and the live broadcast content of the second live broadcast room. In this state, the anchor and audience in the first live broadcast room can interact with the anchor and audience in the second live broadcast room to enrich the interactive experience.

[0044] For convenience, reference may be made to FIG. 2A , which illustrates an example interface 200A for some embodiments of the present disclosure. After establishing an association between the first and second live broadcast rooms, interface 200A may be provided to user 140. In interface 200A, area 211 may present live broadcast content from the first live broadcast room, and area 212 may present live broadcast content from the second live broadcast room. Thus, electronic device 110 may simultaneously provide user 140 with live broadcast content from both rooms. Furthermore, electronic device 110 may provide an interactive area 213 in the live broadcast interface (e.g., interface 200A). User 140 may use interactive area 213 to interact with the live broadcast room. For example, they may engage in text communication with other users in the live broadcast room. Typically, interactive area 213 corresponds to the live broadcast room selected and entered by user 140. For example, if user 140 selects the first live broadcast room, the text content presented in interactive area 213 is sent by other users who have entered the first live broadcast room. The electronic device 110 may also provide a set of controls 224 in the interactive area 213 , and the user 140 may use each control in the set of controls 224 to perform operations such as sending emoticons and giving props to the host.

[0045] In an embodiment of the present disclosure, after associating at least the first live broadcast room and the second live broadcast room, the electronic device 110 can display interactive components associated with the live broadcast interactive events associated with at least the first live broadcast room and the second live broadcast room in the live broadcast interface. For example, the electronic device 110 can add interactive component 210 to interface 200A.

[0046] A live interactive event can be associated with multiple live broadcast rooms. For ease of description, this example uses a scenario where the first and second live broadcast rooms are associated. It should be understood that this is merely an example and is not intended to be limiting. In some scenarios, the first, second, and third live broadcast rooms, or even more, can be associated, for example, as needed.

[0047] In some embodiments, the live broadcast interaction event may be a competitive interaction event, indicating that different live broadcast rooms correspond to different interaction goals. For example, the competitive interaction event may include a first live broadcast room and a second live broadcast room competing for interaction (also referred to as PK in some scenarios) based on a certain standard over a period of time. After the competitive interaction is completed, the winning live broadcast room is determined based on the interaction results of each live broadcast room (e.g., the interaction value, such as the points value obtained in the game), and a reward is given.

[0048] In some embodiments, a live interactive event can also be a collaborative interactive event, indicating that different live broadcast rooms correspond to the same interactive goal. For example, a collaborative interactive event can include interaction between the first and second live broadcast rooms to jointly achieve a goal (e.g., the points value and the goal-satisfaction points value of the first and second live broadcast rooms). Thus, by configuring live interactive events of different natures, the interactive forms across live broadcast rooms can be enriched. In some embodiments, a live interactive event can be a voting interactive event, which instructs the audience to select and complete the voting options initiated by the anchor. For the first live broadcast room, its corresponding interaction value can be called the first interaction value, which can be determined based on the interactive operations in the first live broadcast room. Similarly, for the second live broadcast room, its corresponding interaction value can be called the second interaction value, which can be determined based on the interactive operations in the second live broadcast room. For example, taking the example of obtaining points in a game, the first interaction value can be, for example, the total points accumulated by a group of users providing props in the first live broadcast room. The second interaction value can be, for example, the total points accumulated by another group of users providing props in the second live broadcast room.

[0049] In some embodiments, the host of the first live broadcast room can establish "cross-live broadcast room" interactions with other live broadcast rooms by, for example, inviting hosts from one or more other live broadcast rooms (e.g., the second live broadcast room). For example, when the host establishes cross-live broadcast room interactions with other hosts, the live broadcast interface viewed by user 140 can simultaneously present the live broadcast content of the first live broadcast room and the live broadcast content of the second live broadcast room. In this state, the host and audience in the first live broadcast room can interact with the host and audience in the second live broadcast room to enrich the interactive experience.

[0050] If there is a live interactive event associated with at least the first live broadcast room and the second live broadcast room, the electronic device 110 can respond to it and display the interactive component associated with the live interactive event in the live broadcast interface. For example, in interface 200A, the electronic device 110 can display the interactive component 210.

[0051] The interactive component 210 can provide feedback on the interaction status of each live broadcast room regarding a live broadcast interactive event. In some embodiments, using the interaction between a first live broadcast room and a second live broadcast room as an example, the interactive component 210 can include a control for indicating the level of interaction between one or more live broadcast rooms. This level of interaction can be accumulated based on the interactive operations that occur between the live broadcast rooms within a predetermined time period. Taking a progress bar as an example of a progress control, the length of the progress bar can, for example, indicate the level of interaction or interaction value of the live broadcast room. Such a control is also referred to as a progress control. As shown in Figure 2, the interactive component 210 can include, for example, a progress control 220 and a progress control 230 (these controls can also be collectively referred to as progress controls). The electronic device 110 can use progress controls 220 and 230 to provide feedback on the interactive status of the live broadcast rooms. For example, in a competitive interactive event, if the points earned by the first and second live broadcast rooms after a preset duration are compared, the interactive component 210 can use progress control 220 to provide feedback on the points earned by the first live broadcast room, and use progress control 230 to provide feedback on the points earned by the first live broadcast room. In some embodiments, the interactive component 210 can determine the display areas corresponding to the progress control 220 and the progress control 230 respectively by comparing the ratio relationship between the obtained integral values ​​(for example, splitting the complete display length of the interactive component 210 based on the ratio relationship) to provide feedback on the interaction between the first live broadcast room and the second live broadcast room.

[0052] Furthermore, the electronic device 110 can adjust the display style of the interactive component 210 based on the event progress of the live interactive event and / or the predetermined interactive operation associated with the live interactive event in the live broadcast room to change the prominence of the interactive component in the live broadcast interface. In some embodiments, the predetermined interactive operation can be associated with the live interactive event, or in other words, an interactive operation related to promoting or realizing the live interactive event. For example, if the live interactive event indicates that the live broadcast room needs to accumulate a target point value, the predetermined interactive operation can be an action that provides the live broadcast room with a point value.

[0053] In some embodiments, the electronic device 110 can adjust the display style of the interactive component 210 by adjusting at least part of the first display parameter of the progress control 220 and / or 230. The first display parameter includes the length of the progress control 210 and / or 220 in a predetermined direction of the live broadcast interface, for example, the display height. Such a predetermined direction may include a vertical direction or a horizontal direction, which is not different from the direction used to indicate the progress of the progress control. Taking Figure 2 as an example, the length of the progress control 220 in the horizontal direction is used to indicate the progress of the progress control, and the vertical direction can be used as the predetermined direction for adjusting the progress control 220. For example, adjusting the length of the progress control 210 in the predetermined direction may include adjusting the display height of the interactive component (e.g., PK / competition component, PK bar, etc.). Accordingly, the change in display height can cause the prominence of the interactive component 210 in the interface to change accordingly.

[0054] Thus, the purpose of highlighting the reality interactive component 210 can be achieved by changing the visual style of the progress control 220 and / or 230. Alternatively or additionally, the electronic device 110 can also achieve the purpose of highlighting reality by adjusting the brightness, color, etc. of the progress control 210 and / or 220. In addition, the triggering timing of the progress control 220 and / or 230, or the triggering strategy, can be determined by the interaction situation in the live broadcast room corresponding to the progress control 220 and 230, which will be explained in detail later.

[0055] In an embodiment of the present disclosure, the electronic device 110 may also provide auxiliary information associated with the live interactive event in the live interface to present the situation of the live interactive event, such as the remaining time in the live interactive event.

[0056] For ease of understanding, a competitive interactive event is used as an example of a live interactive event to compare the points obtained between the first and second live broadcast rooms after a preset duration. In this case, the live broadcast room can determine the corresponding points value of the live broadcast room based on the number of props submitted by the audience and the points value corresponding to the props. For example, for the first live broadcast room, user 140 can obtain "points value" for the first live broadcast room by giving props. In some scenarios, the operation of user 140 giving props can also be described as "giving gifts", and the competitive interactive event can also be called "PK". Accordingly, "giving gifts" can also be understood as an interactive operation in this live interactive event. User 140 can participate in the "live interactive event" based on the interactive operation.

[0057] For example, referring to Figure 2A , interface 200A may also present indication information 221 indicating the points value obtained by the first live broadcast room. In other words, indication information 221 may indicate the aforementioned first interaction value. Interface 200A may also present indication information 231 indicating the points value obtained by the first live broadcast room. In other words, indication information 231 may indicate the aforementioned second interaction value.

[0058] In interface 200A, an indicator element 222 may be used to distinguish the boundary between progress control 220 and progress control 230. In some embodiments, if the live interactive event is subject to time constraints (e.g., comparing the total points earned in the live broadcast room within the CC:DD duration), for example, indicator information 240 may be presented in interface 200A, and indicator information 240 may be used to indicate the remaining time.

[0059] In some embodiments, the electronic device 110 may further display contribution information corresponding to a predetermined interactive operation in the interactive component. The contribution information indicates the degree of contribution of the predetermined interactive operation to the live interactive event. For example, if the predetermined interactive operation provides a point value, the contribution information may indicate the increase in the point value that the predetermined interactive operation can bring.

[0060] For example, reference may be made to FIG2B. FIG2B shows an example interface 200B of some embodiments of the present disclosure. In the interface 200B, after a user such as user 140 presents a gift to the first live broadcast room, the electronic device 110 may generate contribution information 223 based on the point value corresponding to the gift (for example, N). By presenting the contribution information 223, the electronic device 110 may at least show the user 140 the effect of its interactive operation (for example, increasing the point value corresponding to the first live broadcast room by N), or in other words, the contribution made by its interactive operation to the first live broadcast room. In the interface 200B, the electronic device 110 may also present contribution information 223 indicating the newly acquired point value of the first live broadcast room, for example, due to the gift-giving operation of the user 140.

[0061] Therefore, viewers can change the corresponding point value of the live broadcast room by performing operations such as giving gifts, so as to achieve interaction and complete live broadcast interactive events.

[0062] The following will provide exemplary descriptions of the manner and effect of adjusting the display style of the interactive component based on a predetermined interactive operation and / or based on an event process.

[0063] Style adjustment based on interactive operations

[0064] For ease of understanding, the following will also use the competitive interactive event of comparing the points values ​​obtained between the first live broadcast room and the second live broadcast room after the preset time as an example of a live broadcast interactive event.

[0065] In some embodiments, interactive operations may produce different effects depending on, for example, the timing of gift giving, the value of the gift, etc. In order to better distinguish interactive operations, some interactive operations may be determined as predetermined interactive operations based on, for example, triggering timing, effects, etc.

[0066] In some embodiments, the predetermined interactive operation may be a first type of interactive operation. The first type of interactive operation corresponds to the first interactive operation associated with the live interactive event in the first live broadcast room or the second live broadcast room. For example, for the first live broadcast room, the first type of interactive operation may be the first time the first live broadcast room receives a gift after "PK" is enabled.

[0067] In some embodiments, the electronic device 110 can adjust the display style of the interactive component in response to a user performing a predetermined interactive operation on the live broadcast room. For example, after "starting PK", user 140 gives a gift to the first live broadcast room. When the gift is the first gift received in the live broadcast room, the electronic device 110 can adjust the height of the progress control 210 corresponding to the first live broadcast room to achieve the purpose of adjusting the display style of the interactive component 210.

[0068] For example, referring to the interface 200C in FIG. 2C , the electronic device 110 may adjust the length of the progress control 220 in the vertical direction so that the visual style of the progress control 220 becomes visually “higher” to highlight the progress control 220 .

[0069] In some embodiments, the predetermined interactive operation may be an interactive operation of the second type. The second type of interactive operation corresponds to an interactive operation in the first live broadcast room or the second live broadcast room whose contribution to the live broadcast interactive event is greater than the first threshold. Generally, the contribution can be associated with the effect that the interactive operation can produce. For example, in the above scenario, the contribution can be associated with the integral value corresponding to the "gift". For example, different gifts can be associated with integral values, and the operation in which user 140 gives a gift that exceeds the first threshold (for example, the integral value threshold) can be determined as an interactive operation of the second type.

[0070] In some embodiments, the electronic device 110 may also be associated with the interactive component 210 to display a dynamic special effect corresponding to a predetermined interactive operation. With further reference to FIG2C , in the presence of a predetermined interactive operation (e.g., a second type of interactive operation), the electronic device 110 may also be associated with the interactive component 210 to display a dynamic special effect (e.g., a special effect element 252). In some embodiments, the special effect element 252 may also include contribution information 253 to indicate the effect that the predetermined interactive operation can bring. Thus, dynamic special effects can be used to more vividly provide feedback on the occurrence of a predetermined interactive operation.

[0071] In some embodiments, the predetermined interactive operation may be a third type of interactive operation. The third type of interactive operation corresponds to multiple interactive operations associated with the same user within the first live broadcast room or the second live broadcast room within the first time period. For example, for the first live broadcast room, the operation of user 140 continuously giving gifts within the first time period (for example, the operation of giving gifts exceeding the quantity requirement) can be determined as a third type of interactive operation. In some embodiments, the length of the first time period can be determined independently or based on the time associated with the live broadcast interaction. In some embodiments, in order to facilitate the user 140 to perform actions such as giving gifts, the electronic device 110 may also be configured with a target control for the user 140 to interact with the target control to achieve the purpose of continuously giving gifts. In this case, the electronic device 110 may refer to the description of the "Interaction with target controls" section for adjustments to the live broadcast interface.

[0072] In some embodiments, the predetermined interactive operation may be a fourth type of interactive operation. The fourth type of interactive operation corresponds to the aggregation of multiple interactive operations within the first live broadcast room or the second live broadcast room within the second time period, and the sum of the contributions of the multiple interactive operations to the live interactive event is greater than the second threshold. For example, for the first live broadcast room, the sum of the points corresponding to the gifts jointly given by multiple different users within the second time period is greater than the second threshold. In this case, it can be considered that the operation of jointly giving gifts by multiple users belongs to the fourth type of interactive operation. Thus, some special operations, such as operations that can be incentivized, or operations that are different from ordinary, more common interactive operations, can be distinguished by presetting interactive operations. Thus, in the presence of these predetermined interactive operations, the display style of the interactive component 110 can be selected to enhance the interactive atmosphere of the live broadcast room by providing prompts, feedback and incentives for these predetermined interactive operations.

[0073] In some embodiments, the electronic device 110 may further configure a display duration for the adjusted display style, such as a first duration. After the first duration has elapsed, the electronic device 110 may configure the display style of the interactive component 210 to be adjusted back to, for example, the style shown in interface 200A. Thus, by adjusting the visual display style, it is possible to prompt and encourage the presence of predetermined interactive operations and adjust the atmosphere of the live broadcast room.

[0074] In some embodiments, the electronic device 110 may further select whether to add a dynamic special effect, and the specific style of the dynamic special effect, based on the type of predetermined interactive operation. For example, the electronic device 110 may be configured to add a dynamic special effect of the style only for the second type of interactive operation. Typically, the position of the special effect element can be determined within a preset range of the intersection of the progress control 220 and the progress control 230 based on the live broadcast room to which it belongs.

[0075] In some embodiments, the electronic device 110 may further display identification information of at least one user associated with a predetermined interactive operation in the interactive component 210. For example, the electronic device 110 may display identification information of at least one user associated with a predetermined interactive operation in the interactive component 210 (e.g., the user's user avatar, nickname, etc.). For example, when user 140 gives a gift to the first live broadcast room, the electronic device 110 may add a user avatar of user 140 in, for example, the special effect element 252 to identify that the current contribution is made by user 140. Thus, the user's interaction and contribution operations can be prompted by presenting the user identification, so as to motivate and reward the user and enhance his interactive experience.

[0076] In some embodiments, a predetermined interactive operation may be associated with multiple users. For example, multiple users present gifts to the live broadcast room (for example, multiple users present gifts continuously within a preset time period). In this way, the electronic device 110 can also display the identification information of a group of users among the multiple users in the interactive component 210. For example, reference can be made to Figure 4C, which shows an example interface 400C of some embodiments of the present disclosure. In interface 400C, the electronic device 110 can also present identification information 415. The identification information 415 may include an image identification (for example, an avatar) and / or a text representation (for example, a user name or nickname, etc.) of the user.

[0077] In some embodiments, constraints can be set for the user data that can be presented in identification information 415. For example, the number of users in a group must not exceed a preset number. This controls the number of users that can be associated with identification information 415, ensuring that the relevant user information is presented completely and effectively. For example, the total number of users in a group can be configured to not exceed two. In some embodiments, if the number exceeds this constraint, electronic device 110 can update the users in the group (or, in other words, update the old users based on the new users). For example, if a group includes user A and user B, and the total number of users in the group is configured to not exceed two, if user C exists, at least one of user A and user B can be replaced with user C, and user C's identification information can be displayed. Typically, the updated user can be selected based on the chronological order of predetermined interactive operations, the corresponding contribution of the predetermined interactive operations, and so on. For example, if user A's identification information is presented earlier, user A can be replaced with user C, and user C's identification information can be displayed. This allows the identification information to be dynamically updated as the live broadcast progresses, keeping it consistent with the progress of the live broadcast.

[0078] Thus, the electronic device 110 can adjust the display style of the interactive component 210 based on the interactive operation of the live broadcast room so that it corresponds to the interactive operation of the user 140, thereby highlighting the interactive operation and setting off the atmosphere of the live broadcast room. In some embodiments, the live broadcast interactive event can also be carried out in nodes. For example, multiple event nodes can be determined from the complete "cooperative interactive event". For example, when the total value of the accumulated points of the two live broadcast rooms meets the requirements of the current node, the interaction from the current node to the next node is opened. Thus, by dividing the nodes, the "target" of the live broadcast interactive event can be configured in a more fine-grained manner. Thus, the electronic device 110 can also respond when the live broadcast interactive event reaches a predetermined event node and adjust the display style of the interactive component 210 (for example, adjusting the height of the progress controls 220 and 230 at the same time) to provide prompts and feedback on the situation of reaching the "node". Accordingly, the electronic device 110 can also set the corresponding adjustment duration (for example, a second duration) and make the adjusted display style last for the second duration. Thus, by changing the display style of the interactive component 210, the user can be informed of the arrival of the "node", so as to motivate the user and assist them in better interaction. In some embodiments, the event node can also be determined based on the length of interaction. For example, each event node corresponds to an interaction time of 5 minutes from the previous event node.

[0079] Style adjustment based on event processing

[0080] In some embodiments, the electronic device 110 may divide the live interactive event into multiple stages to configure the presentation strategy in stages to fit the live interactive process.

[0081] In some examples, a live interactive event may include a first phase, which indicates that a specific interactive operation within the live broadcast room will generate additional contributions to the live interactive event. In some scenarios, the first phase may also be referred to as a "bonus phase."

[0082] In another example, the live interactive event may include a second phase, where the second phase indicates that the remaining duration of the live interactive event is less than a threshold. In some scenarios, the second phase may also be referred to as an "end phase."

[0083] It should be understood that the live interactive event can also be divided into multiple stages according to other appropriate division rules.

[0084] The following describes an example of style adjustment in combination with the "addition phase" and the "epilogue phase".

[0085] "Additional Phase"

[0086] In some embodiments, as described above, a live interactive event may include a first phase. The first phase may be a special phase relative to the normal phase. For example, during the first phase (or when the first phase is enabled), the same predetermined interactive action by user 140 may provide more contributions. The first phase indicates that specific interactive actions within the live broadcast room will generate additional contributions to the live interactive event. For example, for the same gift, in the normal phase, the point value contributed when given by user 140 may be 50. However, during the first phase, the gift may contribute, for example, an additional 5 points on top of the original 50 points. That is, during the first phase, a gift worth 50 points given by user 140 may actually contribute 55 points to the first live broadcast room. In some embodiments, specific interactive actions may be part of the predetermined interactive actions. For example, giving gift A and gift B may be considered specific interactive actions, while giving gift C may not be considered a specific interactive action. Thus, by setting up the first phase, users 140 can be encouraged to participate in interactive activities in a focused manner, thereby increasing their enthusiasm for interaction. In some embodiments, the trigger time of the first stage can be selected by the anchor, or pre-configured by the provider of the live broadcast room (for example, the live broadcast platform).

[0087] In response to the live interactive event entering the first stage, the electronic device 110 may adjust the display style of the interactive component 210 until the first stage ends.

[0088] For easier understanding, reference may be made to Figures 3A and 3B simultaneously. Figure 3A shows an example interface 300A of some embodiments of the present disclosure. Figure 3B shows an example interface 300B of some embodiments of the present disclosure.

[0089] 3A , in interface 300A, if the live interactive event proceeds to the first stage, the electronic device 110 can change the display style of the interactive component 210 by adjusting the height of the progress control 220 .

[0090] In some embodiments, the first stage can also be configured with a corresponding activation duration, thereby further encouraging audience participation and interaction by limiting the activation duration. In some embodiments, the electronic device 110 can also provide a first display in the live broadcast interface to display the remaining duration of the first stage. This makes it easier for the user 140 to understand that the first period is "time-limited" and to understand the remaining time of the first period.

[0091] Exemplarily, the interface 300A further includes indication information 322 , which may present the remaining time of the first period.

[0092] In some embodiments, the electronic device 110 can also use the interactive component 210 to display contribution information 223 and contribution information 321 in response to the first interactive operation in the first live broadcast room or the second live broadcast room (for example, the predetermined interactive operation of the user 140 in the first live broadcast room). The contribution information 223 can indicate the preset contribution corresponding to the first interactive operation, for example, the basic point value contributed by giving a gift (for example, 50 points in the above example). The contribution information 321 can indicate the additional contribution corresponding to the first interactive operation, for example, the additional point value contributed by giving a gift in the first stage (for example, 5 points in the above example). In this way, the user 140 can understand that the contribution generated by its interactive operation consists of two parts, and the actual contribution that each part can generate.

[0093] In some embodiments, the electronic device 110 may further cause the portion of the interactive component 210 corresponding to the target live broadcast room to present a dynamic special effect. For example, in response to the first interactive operation of the user 140 in the first live broadcast room, the electronic device 110 may further present a dynamic special effect in the corresponding portion of the first live broadcast room to indicate that the first interactive operation has occurred in the target live broadcast room.

[0094] For example, reference may be made to FIG3A . In the interface 300 , if the user 140 interacts with the first live broadcast room based on the first interactive operation, the electronic device 110 presents a special effect element 311 for the portion of the interactive component 210 corresponding to the first live broadcast room (e.g., the portion of the progress control 220 ) to indicate that the first interactive operation has occurred in the first live broadcast room. In some embodiments, the electronic device 110 may further present a special effect element 312 to more clearly indicate that the first interactive operation has occurred in the first live broadcast room. It should be understood that the special effect element 311 and the special effect element 312 may be used individually or in combination, and the present disclosure is not intended to limit this.

[0095] In some embodiments, electronic device 110 may also similarly provide feedback on the contribution made by user 140 through special effect elements. For example, referring to FIG3B , in interface 300B, electronic device 110 may also present special effect element 313. Similarly, special effect element 313 may also include contribution information 314 to indicate the contribution (e.g., NN) that user 140's first interactive operation can provide.

[0096] Therefore, while the user's enthusiasm for interaction can be enhanced by configuring the "additional stage", the electronic device 110 can configure display effects accordingly for the "additional stage" to enhance the live broadcast atmosphere.

[0097] "Final Stage"

[0098] In some embodiments, as described above, the live interactive event may include a second stage, which indicates that the remaining duration of the live interactive event is less than a threshold value. Typically, the second stage may be the last stage before the end of the live interactive event (also called the epilogue stage), or in other words, the time covered by the second stage is a time period before the end of the live interactive event. Typically, the length of this time period can be selected by the anchor, or the threshold can be pre-configured by the provider of the live broadcast room (for example, the live broadcast platform). When the remaining duration of the live interactive event is less than the threshold value, the electronic device 110 can determine that the live interactive event has entered the second stage. In some scenarios, the second stage can also be referred to as the end stage of the live interactive event.

[0099] For easier understanding, reference may be made to Figures 4A to 4C simultaneously. Figure 4A shows an example interface 400A of some embodiments of the present disclosure. Figure 4B shows an example interface 400B of some embodiments of the present disclosure.

[0100] After determining that the live interactive event has entered the second stage, the electronic device 110 can adjust the display style of the interactive component 210 until the second stage ends. For example, the electronic device 110 can simultaneously adjust the display style of the progress control 220 and the progress control 230. For example, the display height of the progress control 220 and the progress control 230 can be raised at the same time. As a result, the user 140 can understand that the live interactive event has entered the second stage, or in other words, is coming to an end, by the display style of the interactive component 210 (for example, the user 140 can understand that the live interactive event has entered the second stage and is coming to an end by observing that both the progress control 220 and the progress control 230 have become higher). Thus, the progress status of the live interactive event is provided to the user 140 through the style of the interactive component 210, so that the user 140 can make better decisions. In some embodiments, after completing the adjustment of the display style of the interactive component 210, the electronic device 110 can maintain the adjusted display style until the end of the second stage to continuously create an interactive atmosphere of "coming to an end."

[0101] In some embodiments, in order to provide services (e.g., reward resources) to user 140, electronic device 110 may further provide multiple service controls. For example, in interface 200A, electronic device 110 may provide service control 251. User 140 may obtain the corresponding service (e.g., obtain reward resources) by triggering (e.g., clicking) service control 251. For interface elements such as service control 251, if electronic device 110 determines that the live interactive event has entered the second stage, the prominence of the interface element may be reduced.

[0102] In some embodiments, if the live interactive event proceeds to the second stage, the electronic device 110 can process the interface elements that fall within the distance range of the interactive component 210 (for example, within a preset distance range), or at least one interface element that is adjacent to the position of the interactive component 210, based on the position of the interface elements and the interactive component 210. For example, the prominence of these interface elements can be reduced (for example, by lowering the brightness, increasing the transparency), etc. In this way, the electronic device 110 can present the interactive component 210 more "obviously" to enhance the interactive atmosphere of "entering the end".

[0103] For example, reference may be made to Figure 4A. In the interface 400A, the electronic device 110 may reduce the prominence of the interface elements (eg, the service control 251) of the interactive component 210 by increasing their transparency.

[0104] In some embodiments, if the live interactive event proceeds to the second stage, the electronic device 110 may also display an indicator with a target style (for example, a style corresponding to the above-mentioned dynamic special effects) in the target part (for example, the progress control 220) corresponding to the interactive component 210 and the first live room to more clearly indicate that the current live interactive event has proceeded to the second stage.

[0105] For example, reference may be made to Figure 4A. In interface 400A, the electronic device 110 may present a special effect element 414 as an indicator in the progress control 220.

[0106] In some embodiments, after presenting the indicator (eg, special effect element 414 ), if the user 140 gives a gift, for example, the electronic device 110 may add contribution information to the special effect element 414 to indicate it.

[0107] For example, see Figure 4B . In interface 400B, if user 140, for example, gives a gift, electronic device 110 may present contribution information 413 in special effect element 414. In some embodiments, to enhance the presentation effect, electronic device 110 may further add special effect element 412 to more clearly indicate that the live interactive event has entered the second stage.

[0108] In some embodiments, if the live interactive event reaches the second stage, the electronic device 110 may further apply a targeted display effect to the live broadcast area. For example, the targeted display effect may be at least one of a set of preset display effects. Examples of the targeted display effect include a breathing light, a flashing light strip, and so on. Thus, the targeted display effect can be used to highlight the second stage of the live interactive event and create a tense and tense atmosphere, such as when the live interactive event is about to end, thereby enhancing the user experience.

[0109] For example, reference may be made again to FIG4C. In interface 400C, electronic device 110 may further add display effects 431 and 432. For example, display effects 431 and 432 may include a "breathing light" effect, in which a specific pattern flashes according to a predetermined pattern. Thus, user 140 may understand that the current live interactive event has entered the second stage through the "breathing light" effect. In some embodiments, electronic device 110 may also add special effect element 422 in association with the display position of interactive component 210 to further enhance the live broadcast atmosphere.

[0110] Thus, a prompt for the "end" can be provided to encourage user 140 to actively participate in the interaction that is about to end and to assist the user in deciding an interaction strategy. Accordingly, electronic device 110 can also configure display effects corresponding to the "end stage" to create a tense and cramped live broadcast atmosphere, for example, to enhance the live broadcast effect.

[0111] Theme-based display adjustments

[0112] In some embodiments, the electronic device 110 can also determine the style of the interactive component 210 based on the theme of the live interactive event. Specifically, multiple themes can be pre-set, such as general themes, themes related to festivals (e.g., Spring Festival, Valentine's Day, etc.), themes associated with interactive scenes (e.g., a certain game), and themes determined based on the live content, etc. For different themes, the electronic device 110 can be configured with different presentation styles, such as the shape of the interactive component 210, the decorative elements included in the interactive component 210, etc. Generally, the configuration of the presentation style is associated with the theme. For example, when it comes to festival themes, the interactive component 210 may be more inclined to add elements associated with a specific festival. For example, during the Spring Festival, the display style of the interactive component 210 may be added with a "lantern". For example, under some cooperative themes, when presenting the progress control 220 and the progress control 230, the interactive component 210 can configure similar colors for the progress control 220 and the progress control 230 (e.g., two colors of the same color system with different shades). For example, in some competition-type themes, when presenting the progress control 220 and the progress control 230 , the interactive component 210 may configure the progress control 220 and the progress control 230 with colors that are quite different (eg, two colors from different color systems).

[0113] In some embodiments, when the display style of the interactive component 210 is pre-configured based on a theme, the display styles of the special effect elements, connection elements, and indicators described later can also be configured to better present the "theme." For example, in a Valentine's Day theme, the electronic device 110 can present a "heart" special effect, etc., to ensure that the gift-giving special effect corresponds to the theme.

[0114] Similarly, in the theme, adjustments can be made to the live content of the live broadcast room, for example, by presenting decorative elements in the presentation area of ​​the live broadcast room, changing the background of the live broadcast room, etc. For example, in the first and second stages described later, the electronic device 110 can also additionally present dynamic special effects corresponding to the theme in the live broadcast room interface to enhance the atmosphere.

[0115] For example, reference may be made to Figure 5, which illustrates an example interface 500 of some embodiments of the present disclosure. In the interface 500, for example, under the "Valentine's Day theme", the progress control 220 and the progress control 230 in the interactive component 210 may be configured with similar colors and used to replace the special effect element 252.

[0116] Therefore, the presentation style of the interactive component 210 can be adjusted based on the theme so that it is associated with the theme, thereby enhancing the theme atmosphere and improving the user experience.

[0117] Example prompt element

[0118] In some embodiments, electronic device 110 may also present a prompt element in the live broadcast interface. The prompt element is used to indicate that the magnitude relationship between the first interaction value and the second interaction value meets a predetermined condition. Such predetermined conditions may include, for example, the first interaction value surpassing the second interaction value, the first interaction value leading the second interaction value by a certain amount, and so on. Thus, user 140 can understand the changes and numerical relationship between the first interaction value and the second interaction value based on the prompt element.

[0119] In some embodiments, a prompt element indicates an event in which the first interaction value surpasses the second interaction value. For example, if the first interaction value lags behind the second interaction value, and user 140 sends a gift, the updated first interaction value exceeds the second interaction value. To address this, electronic device 110 can present a prompt element when the first interaction value exceeds the second interaction value. This provides feedback to user 140 regarding the first interaction value exceeding the second interaction value, thereby motivating user 140.

[0120] In some embodiments, the prompt element indicates the identification information of the target user corresponding to the target interactive operation. Specifically, the prompt element may indicate the identification information of the user associated with the overtaking event. For example, when the gift-giving operation of user 140 causes overtaking, the identification information may be, for example, the user avatar, user name, etc. of user 140. Thus, the identification information can be used to accurately feedback the user associated with the overtaking event to motivate it. In some embodiments, the prompt element may also indicate the number of overtaking events associated with a group of the target user (for example, user 140), or the total number of overtakings caused by its interactive operation. For example, when user 140 gives a gift for the first time and causes overtaking, the prompt element may indicate "user 140 overtakes once". Accordingly, when subsequent user 140 gives a gift again and causes overtaking, the prompt element may indicate "user 140 overtakes twice".

[0121] For example, reference may be made to FIG6 , which illustrates an example interface 600 for some embodiments of the present disclosure. When user 140 gives a gift for the first time, resulting in the first interaction value surpassing the second interaction value, electronic device 110 may present prompt information 610 as a prompt element to prompt user 140. For example, prompt information 610 may include user 140's representation information (e.g., an avatar) and the corresponding "number of surpassing" values.

[0122] Therefore, corresponding information and effects can be provided through events that users are concerned about, such as overtaking, to motivate users and enhance the atmosphere of the live broadcast.

[0123] Example dynamic effects of interactive operations

[0124] In some embodiments, the electronic device 110 can provide the user 140 with associated dynamic special effects based on, for example, the interactive operation of the user 140. For example, when the user 140 gives a gift, an associated special effect, such as a "launching special effect", can be presented based on the type of gift. For gifts given by other users in the first live broadcast room or the second live broadcast room, the electronic device 110 can display a dynamic special effect corresponding to the first interactive operation at the first position of the live broadcast interface of the user 140 (for the convenience of description, it will be described as the first dynamic special effect). The first position is determined based on the display position of the live broadcast screen of the live broadcast room where the first interactive operation occurs. For example, when other users give gifts in the first live broadcast room, the first position is a preset position in the first live broadcast room (for example, the part of the area in the live broadcast interface used to present the content of the first live broadcast room). For another example, when other users give gifts in the second live broadcast room, the first position is a preset position in the second live broadcast room (for example, the part of the area in the live broadcast interface used to present the content of the second live broadcast room).

[0125] Furthermore, for a second interactive operation by user 140 (e.g., a gift-giving operation), electronic device 110 may present a dynamic special effect (hereinafter referred to as a second dynamic special effect for ease of description) to user 140 at a second position in the live interface. The second position is different from the first position and is a preset position in the live interface. For example, the second position may be a position in interactive area 213.

[0126] For example, reference may be made to FIG7 , which illustrates an example interface 700 of some embodiments of the present disclosure. In the interface 700, for gifts given by the user 140 to the first live broadcast room, the electronic device 110 may present a dynamic special effect 711 in the interactive area 213. For gifts given by other users, such as gifts given by other users to the first live broadcast room, the electronic device 110 may present a dynamic special effect 712 in the area of ​​the interface 700 for presenting the content of the first live broadcast room. Similarly, for example, for gifts given by other users to the second live broadcast room, the electronic device 110 may present a dynamic special effect 713 in the area of ​​the interface 700 for presenting the content of the second live broadcast room.

[0127] As a result, the electronic device 110 can present special effects in a more prominent and differentiated manner when the current user 140 who is watching the live broadcast gives a gift, thereby enhancing the interactive experience.

[0128] In some embodiments, in order to facilitate the interaction of the user 140, the electronic device 110 can also add a target control in the live broadcast interface. The target control can be used to implement specific types of interactions, such as continuous voting, continuous gift giving, etc.

[0129] In this case, the user 140 can achieve the purpose of continuous voting and continuous gift giving by, for example, continuously clicking on the target control. In some embodiments, if the target control is triggered by the user 140, the electronic device 110 can also provide, for example, a method of adding dynamic special effects to provide feedback to the user 140 to indicate that he is, for example, "continuously giving gifts" and "the contribution that giving gifts can bring", etc. For example, such a dynamic special effect can be a flashing special effect. In some embodiments, such a dynamic special effect can also include multiple display styles, so that different display styles can be used to feedback different interactive situations. Typically, the location where the dynamic special effect is added can be, for example, the intersection of the progress control 220 and the progress control 230.

[0130] For easier understanding, the following description may be made in conjunction with FIG8A and FIG8B . FIG8A shows an example interface 800A of some embodiments of the present disclosure. FIG8B shows an example interface 800B of some embodiments of the present disclosure.

[0131] In interface 800A, the electronic device 110 may further provide a target control 821. In some embodiments, if the electronic device 110 detects a set of trigger operations for the target control 821 (e.g., once, twice in a row, or multiple times in a row), the electronic device 110 may utilize the interactive component 210 to present a special effect element 812 corresponding to the set of trigger operations as a dynamic special effect to indicate the contribution of a set of interactive operations corresponding to the set of trigger operations (e.g., continuous gift giving) to the live interactive event. In some embodiments, the electronic device 110 may further present an image identifier (e.g., an avatar of the user 140) of the current user (e.g., the user 140) in a set of dynamic special effects (e.g., the special effect element 812). For example, in interface 800A, the electronic device 110 may present an image identifier 812 of the user 140 in the special effect element 812 (e.g., the display style of the image identifier 812 may be determined based on the avatar of the user 140) to indicate that the user 140 is currently giving gifts continuously based on the target control 821. Thus, user 140 can intuitively understand that he is currently making contributions continuously based on special effect element 812. In some embodiments, other users can also watch this special effect element 812 to understand that there is a user (e.g., user 140) who is continuously giving gifts.

[0132] In some embodiments, the timing of presentation of the special effect element 812 is determined by the time when the corresponding triggering operation occurs. For example, each time the user 140 clicks on the target control 821, the electronic device 110 can control the special effect element 812 to flash once. Thus, the user 140 can understand the number of times the target control 821 is triggered by the number of times the special effect element 812 flashes. It should be understood that in such a configuration, the number and frequency of flashes of the special effect element 812 are directly related to the number and frequency of the target control 821 being triggered. Thus, the user 140 can understand the triggering status of the target control 821 by the changes in the dynamic 812.

[0133] In some embodiments, the electronic device 110 may also display a set of connection elements corresponding to a set of trigger operations in the live broadcast interface to further indicate that the target control 821 is triggered and the effect that can be brought about by the triggering of the target control 821. A set of connection elements is used to connect the target control 821 and the target position corresponding to the first live broadcast room in the interactive component 210. For example, the target position may also be a position within a preset range from the intersection position of the progress control 220 and the progress control 230 in the corresponding live broadcast room. In some embodiments, the target position may also be added with an indicator to highlight the "target position". For ease of understanding, the special effect element 812 is also used as an example.

[0134] For example, refer to Figure 8A. In the interface 800A shown in Figure 8A, the electronic device 110 can also display a set of connection elements 822 in the live broadcast interface, which can be used to connect the target control 821 with the target position (for example, the position of the special effect element 812). When the user 140 triggers the target control 821, the electronic device 110 can use the set of connection elements 822 to present an effect such as emitting points to the position of the special effect element 812. Thus, by using the connection elements, the effect when the target control 821 is triggered can be further enhanced, thereby enhancing the interactive atmosphere.

[0135] In some embodiments, when the display style of the interactive component 210 is configured in advance based on the scenario, the display styles of the special effect elements, connection elements, and indicators described later can also be configured to better present the "theme".

[0136] In some embodiments, the electronic device 110 can also adjust the display parameters (for ease of description, this may be described as a second display parameter) of the indicator corresponding to the target location based on the trigger frequency of a set of trigger operations. In some embodiments, the second display parameter includes at least one of the following: color, size, and brightness. Thus, the electronic device 110 can change the display style of the indicator by adjusting at least one of the color, size, and brightness, thereby using different display styles to reflect different states corresponding to the indicator. For example, the electronic device 110 can also adjust the indicator size, brightness, etc. to provide feedback on the trigger frequency. Taking the special effect element 812 as an example, the electronic device 110 can adjust the size and brightness of the special effect element 812. It should be understood that when the special effect element 812 also serves as an indicator, the user 140 can understand, for example, changes in the trigger frequency by observing the flickering, size changes, and brightness changes of the special effect element 812.

[0137] In this way, the presentation of special effects can be synchronized with the actions of the user 140, thereby enhancing their interactive experience.

[0138] Based on the above method, the embodiment of the present disclosure can adaptively adjust the display style of the interactive components based on the interactive conditions in the live broadcast room to enhance the interactive atmosphere and improve the interactive effect of the live broadcast room.

[0139] Example Process

[0140] FIG9 shows a flowchart of an example process 900 of live interaction according to some embodiments of the present disclosure. Process 900 may be implemented at electronic device 110. Process 900 is described below with reference to FIG1.

[0141] As shown in FIG. 9 , in box 910 , the electronic device 110 displays the live broadcast interface of the first live broadcast room.

[0142] In box 920, the electronic device 110 displays the interactive components associated with the live broadcast interactive event in the live broadcast interface in response to the live broadcast interactive event associated with at least the first live broadcast room and the second live broadcast room.

[0143] In box 930, the electronic device 110 adjusts the display style of the interactive component based on the event progress of the live interactive event and / or the predetermined interactive operation associated with the live interactive event in the live broadcast room to change the prominence of the interactive component in the live broadcast interface.

[0144] In some embodiments, the interactive component includes a progress control, and adjusting the display style of the interactive component includes: adjusting a first display parameter of at least part of the progress control, the first display parameter including the length of the progress control in a predetermined direction of the live broadcast interface, the predetermined direction being different from the direction used to indicate the progress of the progress control.

[0145] In some embodiments, adjusting the display style of the interactive component based on a predetermined interactive operation associated with a live interactive event in the live broadcast room includes: adjusting the display style of the interactive component in response to the predetermined interactive operation so that the adjusted display style lasts for a first duration.

[0146] In some embodiments, process 900 further includes: displaying identification information of at least one user associated with the predetermined interactive operation in the interactive component.

[0147] In some embodiments, the predetermined interactive operation is associated with multiple users, and displaying identification information of at least one user associated with the predetermined interactive operation in the interactive component includes: displaying identification information of a group of users among the multiple users in the interactive component, and the number of users in the group does not exceed a preset number.

[0148] In some embodiments, process 900 further includes: displaying contribution information corresponding to the predetermined interactive operation in the interactive component, where the contribution information indicates the degree of contribution of the predetermined interactive operation to the live interactive event.

[0149] In some embodiments, the predetermined interactive operations include at least one of the following: a first type of interactive operation, corresponding to the first interactive operation associated with the live interactive event in the first live broadcast room or the second live broadcast room; a second type of interactive operation, corresponding to the interactive operation in the first live broadcast room or the second live broadcast room whose contribution to the live interactive event is greater than a first threshold; a third type of interactive operation, corresponding to multiple interactive operations associated with the same user in the first live broadcast room or the second live broadcast room within the first time period; a fourth type of interactive operation, corresponding to the aggregation of multiple interactive operations in the first live broadcast room or the second live broadcast room within the second time period, and the total contribution of the multiple interactive operations to the live interactive event is greater than the second threshold.

[0150] In some embodiments, process 900 further includes: displaying, in association with the interactive component, a dynamic special effect corresponding to a predetermined interactive operation.

[0151] In some embodiments, adjusting the display style of the interactive component based on the event progress of the live interactive event includes: in response to the live interactive event proceeding to a predetermined event node, adjusting the display style of the interactive component so that the adjusted display style lasts for a second duration.

[0152] In some embodiments, adjusting the display style of the interactive component based on the event process of the live interactive event includes: in response to the live interactive event entering the first stage, adjusting the display style of the interactive component until the end of the first stage, and the first stage indicates that a specific interactive operation in the live broadcast room will generate additional contribution to the live interactive event.

[0153] In some embodiments, process 900 further includes: displaying the remaining duration of the first stage in the live broadcast interface.

[0154] In some embodiments, process 900 further includes: in response to a first interactive operation in the first live broadcast room or the second live broadcast room, using an interactive component to display a preset contribution and an additional contribution corresponding to the first interactive operation.

[0155] In some embodiments, the first interactive operation corresponds to a target live broadcast room in the first live broadcast room or the second live broadcast room, and process 900 also includes: making the part of the interactive component corresponding to the target live broadcast room present dynamic special effects to indicate that the first interactive operation occurs in the target live broadcast room.

[0156] In some embodiments, adjusting the display style of the interactive component based on the event progress of the live interactive event includes: in response to the live interactive event proceeding to the second stage, adjusting the display style of the interactive component until the second stage ends, and the second stage indicates that the remaining duration of the live interactive event is less than a threshold.

[0157] In some embodiments, process 900 further includes: in response to the live interactive event proceeding to the second stage, reducing the prominence of at least one interface element adjacent to the interactive component position in the display interface.

[0158] In some embodiments, the live broadcast interface also includes a live broadcast area, which displays at least the first live broadcast screen of the first live broadcast room and the second live broadcast screen of the second live broadcast room. The method also includes: in response to the live broadcast interaction event proceeding to the second stage, applying the target display effect to the live broadcast area.

[0159] In some embodiments, process 900 further includes: in response to the live interactive event proceeding to the second stage, displaying an indicator with a target style in the target part of the interactive component corresponding to the first live broadcast room.

[0160] In some embodiments, the live broadcast interaction event includes: a competitive interaction event, indicating that different live broadcast rooms correspond to different interaction targets; or a cooperative interaction event, indicating that different live broadcast rooms correspond to the same interaction target.

[0161] In some embodiments, the style of the interactive component is also determined based on the theme of the live interactive event.

[0162] In some embodiments, the interactive component displays a first interaction value corresponding to the first live broadcast room and a second interaction value corresponding to the second live broadcast room, the first interaction value is determined based on a first set of interactive operations in the first live broadcast room, and the second interaction value is determined based on a second set of interactive operations in the second live broadcast room. Process 900 also includes: presenting a prompt element in the live broadcast interface, the prompt element is used to indicate that the size relationship between the first interaction value and the second interaction value meets a predetermined condition.

[0163] In some embodiments, the prompt element indicates a first interaction value overtaking a second interaction value.

[0164] In some embodiments, the prompt element indicates identification information of a target user corresponding to the target interaction operation, and the target interaction operation corresponds to an event in which the first interaction value surpasses the second interaction value.

[0165] In some embodiments, the prompt element further indicates the number of a set of overtaking events associated with the target user.

[0166] In some embodiments, the live broadcast interface is presented by the terminal device of the current user, and process 900 also includes: in response to a first interactive operation in the first live broadcast room or the second live broadcast room, displaying a first dynamic special effect corresponding to the first interactive operation at a first position of the live broadcast interface, the first interactive operation is associated with other users different from the current user, and the first position is determined based on the display position of the live broadcast screen of the live broadcast room where the first interactive operation occurs; and / or in response to a second interactive operation of the current user, displaying a second dynamic special effect corresponding to the second interactive operation at a second position of the live broadcast interface, the second position is different from the first position, and the second position is a preset position in the live broadcast interface.

[0167] In some embodiments, the live broadcast interface also includes a target control, and the method also includes: in response to detecting a set of trigger operations for the target control, using the interactive component to present a set of dynamic special effects corresponding to the set of trigger operations to indicate the contribution of the set of interactive operations corresponding to the set of trigger operations to the live broadcast interactive event.

[0168] In some embodiments, the presentation timing of each dynamic special effect in a set of dynamic special effects is determined by the occurrence time of the corresponding triggering operation.

[0169] In some embodiments, process 900 also includes: displaying a set of connection elements corresponding to a set of trigger operations in the live broadcast interface, the set of connection elements being used to connect the target control and the target position corresponding to the first live broadcast room in the interactive component.

[0170] In some embodiments, process 900 further includes adjusting a second display parameter of the indicator corresponding to the target position based on a triggering frequency of a set of triggering operations.

[0171] In some embodiments, the second display parameter includes at least one of the following: color, size, and brightness.

[0172] In some embodiments, a set of dynamic special effects presents an image identification of the current user.

[0173] Example devices and equipment

[0174] Embodiments of the present disclosure also provide corresponding devices for implementing the above-mentioned methods or processes. Figure 10 shows a schematic structural block diagram of a device 1000 for live interactive broadcasting according to certain embodiments of the present disclosure. The device 1000 can be implemented as or included in an electronic device 110. The various modules / components in the device 1000 can be implemented by hardware, software, firmware, or any combination thereof.

[0175] The device 1000 includes a first display module 1010, which is configured to display the live broadcast interface of the first live broadcast room; a second display module 1020, which is configured to display the interactive components associated with the live broadcast interactive events in the live broadcast interface in response to the live broadcast interactive events associated with at least the first live broadcast room and the second live broadcast room; and a style adjustment module 1020, which is configured to adjust the display style of the interactive components based on the event process of the live broadcast interactive events and / or the predetermined interactive operations associated with the live broadcast interactive events in the live broadcast room, so as to change the prominence of the interactive components in the live broadcast interface.

[0176] In some embodiments, the interactive component includes a progress control, and adjusting the display style of the interactive component includes: adjusting a first display parameter of at least part of the progress control, the first display parameter including the length of the progress control in a predetermined direction of the live broadcast interface, the predetermined direction being different from the direction used to indicate the progress of the progress control.

[0177] In some embodiments, adjusting the display style of the interactive component based on a predetermined interactive operation associated with a live interactive event in the live broadcast room includes: adjusting the display style of the interactive component in response to the predetermined interactive operation so that the adjusted display style lasts for a first duration.

[0178] In some embodiments, the apparatus 1000 further includes: an identification association module configured to display identification information of at least one user associated with a predetermined interactive operation in the interactive component.

[0179] In some embodiments, the predetermined interactive operation is associated with multiple users, and displaying identification information of at least one user associated with the predetermined interactive operation in the interactive component includes: displaying identification information of a group of users among the multiple users in the interactive component, and the number of users in the group does not exceed a preset number.

[0180] In some embodiments, the device 1000 further includes: a first contribution display module configured to display contribution information corresponding to a predetermined interactive operation in the interactive component, where the contribution information indicates the degree of contribution of the predetermined interactive operation to the live interactive event.

[0181] In some embodiments, the predetermined interactive operations include at least one of the following: a first type of interactive operation, corresponding to the first interactive operation associated with the live interactive event in the first live broadcast room or the second live broadcast room; a second type of interactive operation, corresponding to the interactive operation in the first live broadcast room or the second live broadcast room whose contribution to the live interactive event is greater than a first threshold; a third type of interactive operation, corresponding to multiple interactive operations associated with the same user in the first live broadcast room or the second live broadcast room within the first time period; a fourth type of interactive operation, corresponding to the aggregation of multiple interactive operations in the first live broadcast room or the second live broadcast room within the second time period, and the total contribution of the multiple interactive operations to the live interactive event is greater than the second threshold.

[0182] In some embodiments, the apparatus 1000 further includes: a first special effect display module configured to be associated with the interactive component and to display a dynamic special effect corresponding to a predetermined interactive operation.

[0183] In some embodiments, adjusting the display style of the interactive component based on the event progress of the live interactive event includes: in response to the live interactive event proceeding to a predetermined event node, adjusting the display style of the interactive component so that the adjusted display style lasts for a second duration.

[0184] In some embodiments, adjusting the display style of the interactive component based on the event process of the live interactive event includes: in response to the live interactive event entering the first stage, adjusting the display style of the interactive component until the end of the first stage, and the first stage indicates that a specific interactive operation in the live broadcast room will generate additional contribution to the live interactive event.

[0185] In some embodiments, the device 1000 further includes: a duration display module configured to display the remaining duration of the first stage in the live broadcast interface.

[0186] In some embodiments, the device 1000 also includes: a second contribution display module, which is configured to respond to the first interactive operation in the first live broadcast room or the second live broadcast room, and use the interactive component to display the preset contribution and additional contribution corresponding to the first interactive operation.

[0187] In some embodiments, the first interactive operation corresponds to a target live broadcast room in the first live broadcast room or the second live broadcast room, and the device 1000 also includes: a second special effect display module, configured to make the part of the interactive component corresponding to the target live broadcast room present dynamic special effects to indicate that the first interactive operation occurs in the target live broadcast room.

[0188] In some embodiments, adjusting the display style of the interactive component based on the event progress of the live interactive event includes: in response to the live interactive event proceeding to the second stage, adjusting the display style of the interactive component until the second stage ends, and the second stage indicates that the remaining duration of the live interactive event is less than a threshold.

[0189] In some embodiments, the device 1000 further includes: a prominence adjustment module configured to reduce the prominence of at least one interface element adjacent to the interactive component position in the display interface in response to the live interactive event entering the second stage.

[0190] In some embodiments, the live broadcast interface also includes a live broadcast area, which displays at least the first live broadcast screen of the first live broadcast room and the second live broadcast screen of the second live broadcast room. The device 1000 also includes: an effect application module, which is configured to apply the target display effect to the live broadcast area in response to the live broadcast interaction event proceeding to the second stage.

[0191] In some embodiments, the device 1000 further includes: an indicator display module configured to display an indicator with a target style in a target portion corresponding to the interactive component and the first live broadcast room in response to the live broadcast interaction event proceeding to the second stage.

[0192] In some embodiments, the live broadcast interaction event includes: a competitive interaction event, indicating that different live broadcast rooms correspond to different interaction targets; or a cooperative interaction event, indicating that different live broadcast rooms correspond to the same interaction target.

[0193] In some embodiments, the style of the interactive component is also determined based on the theme of the live interactive event.

[0194] In some embodiments, the interactive component displays a first interaction value corresponding to the first live broadcast room and a second interaction value corresponding to the second live broadcast room, the first interaction value is determined based on a first set of interactive operations in the first live broadcast room, and the second interaction value is determined based on a second set of interactive operations in the second live broadcast room. The device 1000 also includes: a prompt presentation module, which is configured to present a prompt element in the live broadcast interface, and the prompt element is used to indicate that the size relationship between the first interaction value and the second interaction value meets a predetermined condition.

[0195] In some embodiments, the prompt element indicates a first interaction value overtaking a second interaction value.

[0196] In some embodiments, the prompt element indicates identification information of a target user corresponding to the target interaction operation, and the target interaction operation corresponds to an event in which the first interaction value surpasses the second interaction value.

[0197] In some embodiments, the prompt element further indicates the number of a set of overtaking events associated with the target user.

[0198] In some embodiments, the live broadcast interface is presented by the terminal device of the current user, and the method also includes: in response to a first interactive operation in the first live broadcast room or the second live broadcast room, displaying a first dynamic special effect corresponding to the first interactive operation at a first position of the live broadcast interface, the first interactive operation is associated with other users different from the current user, and the first position is determined based on the display position of the live broadcast screen of the live broadcast room where the first interactive operation occurs; and / or in response to the second interactive operation of the current user, displaying a second dynamic special effect corresponding to the second interactive operation at a second position of the live broadcast interface, the second position is different from the first position, and the second position is a preset position in the live broadcast interface.

[0199] In some embodiments, the live broadcast interface also includes a target control, and the device 1010 also includes: a special effect presentation module, which is configured to respond to detecting a set of trigger operations for the target control, and use interactive components to present a set of dynamic special effects corresponding to the set of trigger operations to indicate the contribution of a set of interactive operations corresponding to the set of trigger operations to the live broadcast interactive event.

[0200] In some embodiments, the presentation timing of each dynamic special effect in a set of dynamic special effects is determined by the occurrence time of the corresponding triggering operation.

[0201] In some embodiments, the device 1000 also includes: a connection element display module, configured to display a group of connection elements corresponding to a group of trigger operations in the live broadcast interface, and the group of connection elements are used to connect the target control and the target position corresponding to the first live broadcast room in the interactive component.

[0202] In some embodiments, the apparatus 1000 further includes: an indicator adjustment module configured to adjust a second display parameter of the indicator corresponding to the target position based on a trigger frequency of a set of trigger operations.

[0203] In some embodiments, the second display parameter includes at least one of the following: color, size, and brightness.

[0204] In some embodiments, a set of dynamic special effects presents an image identification of the current user.

[0205] FIG11 shows a block diagram of an electronic device 1100 in which one or more embodiments of the present disclosure may be implemented. It should be understood that the electronic device 1100 shown in FIG11 is merely exemplary and should not be construed as limiting the functionality and scope of the embodiments described herein. The electronic device 1100 shown in FIG11 may be used to implement the electronic device 110 of FIG1 .

[0206] As shown in FIG11 , electronic device 1100 is a general-purpose electronic device. Components of electronic device 1100 may include, but are not limited to, one or more processors or processing units 1110, memory 1120, storage device 1130, one or more communication units 1140, one or more input devices 1150, and one or more output devices 1160. Processing unit 1110 may be a real or virtual processor and is capable of performing various processes according to programs stored in memory 1120. In a multi-processor system, multiple processing units execute computer-executable instructions in parallel to enhance the parallel processing capabilities of electronic device 1100.

[0207] The electronic device 1100 typically includes a plurality of computer storage media. Such media can be any accessible media that can be obtained by the electronic device 1100, including but not limited to volatile and non-volatile media, removable and non-removable media. The memory 1120 can be a volatile memory (e.g., registers, cache, random access memory (RAM)), a non-volatile memory (e.g., read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. The storage device 1130 can be a removable or non-removable medium and can include a machine-readable medium, such as a flash drive, a disk, or any other medium that can be used to store information and / or data and can be accessed within the electronic device 1100.

[0208] The electronic device 1100 may further include additional removable / non-removable, volatile / non-volatile storage media. Although not shown in FIG. 11 , a disk drive for reading from or writing to a removable, non-volatile disk (e.g., a "floppy disk") and an optical drive for reading from or writing to a removable, non-volatile optical disk may be provided. In these cases, each drive may be connected to a bus (not shown) by one or more data media interfaces. The memory 1120 may include a computer program product 1125 having one or more program modules configured to perform various methods or actions of various embodiments of the present disclosure.

[0209] The communication unit 1140 enables communication with other electronic devices via a communication medium. Additionally, the functions of the components of the electronic device 1100 can be implemented as a single computing cluster or multiple computing machines that can communicate via a communication connection. Thus, the electronic device 1100 can operate in a networked environment using logical connections to one or more other servers, network personal computers (PCs), or other network nodes.

[0210] Input device 1150 may be one or more input devices, such as a mouse, keyboard, or trackball. Output device 1160 may be one or more output devices, such as a display, a speaker, or a printer. Electronic device 1100 may also communicate with one or more external devices (not shown) via communication unit 1140 as needed, such as storage devices, display devices, or the like, with one or more devices that allow a user to interact with electronic device 1100, or with any device that allows electronic device 1100 to communicate with one or more other electronic devices (e.g., a network card, a modem, etc.). Such communication may be performed via an input / output (I / O) interface (not shown).

[0211] According to an exemplary implementation of the present disclosure, a computer-readable storage medium is provided, on which computer-executable instructions are stored, wherein the computer-executable instructions are executed by a processor to implement the method described above. According to an exemplary implementation of the present disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, and the computer-executable instructions are executed by a processor to implement the method described above.

[0212] Various aspects of the present disclosure are described herein with reference to flowcharts and / or block diagrams of methods, apparatuses, devices, and computer program products implemented according to the present disclosure. It should be understood that each block of the flowcharts and / or block diagrams, and combinations of blocks in the flowcharts and / or block diagrams, can be implemented by computer-readable program instructions.

[0213] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing device, thereby producing a machine, such that when these instructions are executed by the processing unit of the computer or other programmable data processing device, a device is generated that implements the functions / actions specified in one or more blocks in the flowchart and / or block diagram. These computer-readable program instructions can also be stored in a computer-readable storage medium, where these instructions cause the computer, programmable data processing device, and / or other device to operate in a specific manner. Thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing various aspects of the functions / actions specified in one or more blocks in the flowchart and / or block diagram.

[0214] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device so that a series of operational steps are performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions executed on the computer, other programmable data processing apparatus, or other device to implement the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0215] The flow charts and block diagrams in the accompanying drawings show the possible architecture, functions and operations of the systems, methods and computer program products according to multiple implementations of the present disclosure. In this regard, each box in the flow chart or block diagram can represent a part for a module, program segment or instruction, and a part for a module, program segment or instruction comprises one or more executable instructions for realizing the logical function of the specification. In some alternative implementations, the functions marked in the box can also occur in a sequence different from that marked in the accompanying drawings. For example, two continuous boxes can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flow chart, and the combination of the boxes in the block diagram and / or flow chart can be realized by a special hardware-based system that performs the function or action of the specification, or can be realized by a combination of special hardware and computer instructions.

[0216] While various implementations of the present disclosure have been described above, the foregoing description is intended to be illustrative, not exhaustive, and not limited to the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is selected to best explain the principles of the implementations, their practical applications, or improvements to existing technologies, or to enable others skilled in the art to understand the various implementations disclosed herein.

Claims

1. A live interactive method, comprising: Display the live broadcast interface of the first live broadcast room; In response to a live broadcast interaction event associated with at least the first live broadcast room and the second live broadcast room, displaying an interaction component associated with the live broadcast interaction event in the live broadcast interface; as well as Based on the event progress of the live interactive event and / or the predetermined interactive operation associated with the live interactive event in the live broadcast room, the display style of the interactive component is adjusted to change the prominence of the interactive component in the live broadcast interface.

2. The method according to claim 1, wherein the interactive component comprises a progress control, and adjusting the display style of the interactive component comprises: Adjust at least a portion of a first display parameter of the progress control, wherein the first display parameter includes a length of the progress control in a predetermined direction of the live broadcast interface, and the predetermined direction is different from a direction used to indicate the progress of the progress control.

3. The method according to claim 1, wherein adjusting the display style of the interactive component based on a predetermined interactive operation associated with the live interactive event in the live broadcast room comprises: In response to the predetermined interactive operation, the display style of the interactive component is adjusted so that the adjusted display style lasts for a first duration.

4. The method according to claim 1, wherein the predetermined interactive operation is associated with a plurality of users, and the method comprises: The identification information of a group of users among the multiple users is displayed in the interactive component, and the number of the group of users does not exceed a preset number.

5. The method according to claim 1, further comprising: Contribution information corresponding to the predetermined interactive operation is displayed in the interactive component, and the contribution information indicates the contribution degree of the predetermined interactive operation to the live interactive event.

6. The method according to claim 1, wherein the predetermined interactive operation comprises at least one of the following: The first type of interactive operation corresponds to the first interactive operation associated with the live interactive event in the first live broadcast room or the second live broadcast room; The second type of interactive operation corresponds to an interactive operation in the first live broadcast room or the second live broadcast room whose contribution to the live broadcast interactive event is greater than a first threshold; The third type of interactive operation corresponds to multiple interactive operations associated with the same user in the first live broadcast room or the second live broadcast room within the first time period; The fourth type of interactive operation corresponds to the aggregation of multiple interactive operations in the first live broadcast room or the second live broadcast room within the second time period, and the total contribution of the multiple interactive operations to the live broadcast interactive event is greater than the second threshold.

7. The method according to claim 1, wherein adjusting the display style of the interactive component based on the event progress of the live interactive event comprises: In response to the live interactive event proceeding to a predetermined event node, the display style of the interactive component is adjusted so that the adjusted display style lasts for a second duration.

8. The method according to claim 1, wherein adjusting the display style of the interactive component based on the event progress of the live interactive event comprises: In response to the live interactive event entering a first stage, the display style of the interactive component is adjusted until the first stage ends, and the first stage indicates that a specific interactive operation within the live broadcast room will generate additional contribution to the live interactive event.

9. The method according to claim 8, further comprising: In response to a first interactive operation in the first live broadcast room or the second live broadcast room, the interactive component is used to display the preset contribution and the additional contribution corresponding to the first interactive operation.

10. The method according to claim 1, wherein adjusting the display style of the interactive component based on the event progress of the live interactive event comprises: In response to the live interactive event entering a second stage, the display style of the interactive component is adjusted until the second stage ends, and the second stage indicates that the remaining duration of the live interactive event is less than a threshold.

11. The method according to claim 10, further comprising: In response to the live interactive event entering the second stage, the display interface is reduced The prominence of at least one interface element adjacent to the interactive component position.

12. The method according to claim 10, wherein the live broadcast interface further comprises a live broadcast area, the live broadcast area at least displays a first live broadcast screen of the first live broadcast room and a second live broadcast screen of the second live broadcast room, the method further comprising: In response to the live interactive event proceeding to the second stage, a target display effect is applied to the live area.

13. The method according to claim 1, wherein the live interactive event comprises: Competitive interaction events, indicating that different live broadcast rooms correspond to different interaction goals; or Collaborative interaction events indicate that different live broadcast rooms correspond to the same interaction target.

14. The method according to claim 1, wherein the interactive component displays a first interactive value corresponding to the first live broadcast room and a second interactive value corresponding to the second live broadcast room, the first interactive value is determined based on a first group of interactive operations in the first live broadcast room, and the second interactive value is determined based on a second group of interactive operations in the second live broadcast room, and the method further comprises: A prompt element is presented in the live broadcast interface, and the prompt element is used to indicate that the magnitude relationship between the first interaction value and the second interaction value meets a predetermined condition. The method of claim 14 , wherein the prompt element indicates an event in which the first interaction value surpasses the second interaction value.

16. The method according to claim 15, wherein the prompt element indicates identification information of a target user corresponding to a target interaction operation, and the target interaction operation corresponds to the overtaking event of the first interaction value over the second interaction value. 17 . The method according to claim 16 , wherein the prompt element further indicates the number of a group of overtaking events associated with the target user.

18. The method according to claim 1, wherein the live broadcast interface is presented by a terminal device of the current user, and the method further comprises: In response to a first interactive operation in the first live broadcast room or the second live broadcast room, a first dynamic special effect corresponding to the first interactive operation is displayed at a first position of the live broadcast interface, the first interactive operation is associated with other users different from the current user, and the first position is based on the live broadcast screen of the live broadcast room where the first interactive operation occurs. Determined by display location; and / or In response to the second interactive operation of the current user, a second dynamic special effect corresponding to the second interactive operation is displayed at a second position of the live broadcast interface, the second position is different from the first position, and the second position is a preset position in the live broadcast interface.

19. The method according to claim 1, wherein the live broadcast interface further comprises a target control, and the method further comprises: In response to detecting a set of trigger operations for the target control, the interactive component is used to present a set of dynamic special effects corresponding to the set of trigger operations to indicate the contribution of a set of interactive operations corresponding to the set of trigger operations to the live interactive event, wherein the presentation timing of each dynamic special effect in the set of dynamic special effects is determined by the occurrence moment of the corresponding trigger operation.

20. The method according to claim 19, further comprising: A group of connection elements corresponding to the group of trigger operations are displayed in the live broadcast interface, and the group of connection elements are used to connect the target control and the target position corresponding to the first live broadcast room in the interactive component.

21. The method according to claim 20, further comprising: Based on the triggering frequency of the set of triggering operations, a second display parameter of the indicator corresponding to the target position is adjusted, where the second display parameter includes at least one of the following: color, size, and brightness.

22. A device for live broadcast interaction, comprising: A first display module is configured to display a live broadcast interface of a first live broadcast room; A second display module is configured to respond to a live interactive event associated with at least the first live broadcast room and the second live broadcast room, and display an interactive component associated with the live interactive event in the live broadcast interface; as well as The style adjustment module is configured to adjust the display style of the interactive component based on the event progress of the live interactive event and / or the predetermined interactive operation associated with the live interactive event in the live broadcast room, so as to change the prominence of the interactive component in the live broadcast interface.

23. An electronic device, comprising: at least one processing unit; as well as At least one memory, the at least one memory being coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions causing the electronic device to perform the method according to any one of claims 1 to 21 when executed by the at least one processing unit.

24. A computer-readable storage medium having a computer program stored thereon, wherein the computer program can be executed by a processor to implement the method according to any one of claims 1 to 21.

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