Content interaction methods, devices, electronic devices and storage media

Abstract

This disclosure relates to a content interaction method, apparatus, electronic device, and storage medium. The method includes: in response to a trigger operation that selects an interactive user, determining a content interaction account corresponding to target multimedia content to be published; in response to a publishing operation for the target multimedia content, publishing the target multimedia content on the content publishing account, and triggering the sending of interaction invitation information to the terminal corresponding to the content interaction account; the interaction invitation information is used to invite the terminal corresponding to the content interaction account to respond to the interaction trigger operation for the target multimedia content to obtain interactive multimedia content, wherein the interactive multimedia content is multimedia content with interactive information added to the target multimedia content. This disclosure provides a new interaction method by inviting content interaction accounts to add interactive information to published target multimedia content, while enhancing the sense of participation of content interaction accounts in the creation of target multimedia content, effectively improving the interactivity and efficiency between users.

Description

Technical Field

[0001] This disclosure relates to the field of computers, and more particularly to a content interaction method, apparatus, electronic device, and storage medium. Background Technology

[0002] With the development of computer technology, online platforms are being used more and more widely, allowing users to publish their works and share them with others.

[0003] In related technologies, after a user publishes a work, other users who view the work can click the comment box below the published work, enter their comments, and post them. The comments will then be displayed in the comment area below the work. Alternatively, other users can click the preset button below the published work to like or share it.

[0004] However, the above-mentioned interaction methods are too simplistic. Other users can only interact with the user who posted the work through preset methods such as comments, likes, or reposts, resulting in poor interactivity and low interaction efficiency. Summary of the Invention

[0005] This disclosure provides a content interaction method, apparatus, electronic device, and storage medium to at least solve the problem of poor interactivity in related technologies. The technical solution of this disclosure is as follows:

[0006] According to a first aspect of the present disclosure, a content interaction method is provided, applied to a terminal corresponding to a content publishing account, including:

[0007] In response to the triggering operation of selecting an interactive object, determine the content interaction account corresponding to the target multimedia content to be published;

[0008] In response to the publishing operation for the target multimedia content, the target multimedia content is published on the content publishing account, and an interaction invitation message is sent to the terminal corresponding to the content interaction account.

[0009] The interactive invitation information is used to invite the terminal corresponding to the content interaction account to respond to the interactive trigger operation for the target multimedia content and obtain interactive multimedia content, wherein the interactive multimedia content is multimedia content with interactive information added to the target multimedia content.

[0010] In an exemplary embodiment, determining the content interaction account corresponding to the target multimedia content to be published in response to the triggering operation of selecting an interactive object includes:

[0011] Display the target multimedia content, and corresponding to the target multimedia content, display an interactive object selection entry point;

[0012] Receive a trigger operation for selecting the entry point of the interactive object, and select the content interaction account corresponding to the target multimedia content from the associated accounts corresponding to the content publishing account based on the trigger operation.

[0013] In one exemplary embodiment, it further includes:

[0014] In response to a triggering operation to display multimedia content, the interactive multimedia content is published as the multimedia content corresponding to the content publishing account on the content display page corresponding to the content publishing account.

[0015] In one exemplary embodiment, it further includes:

[0016] In response to a triggering operation to display multimedia content, the interactive multimedia content corresponding to the content interaction account is displayed on the content display page corresponding to the content publishing account;

[0017] The interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive content description information includes the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account.

[0018] In one exemplary embodiment, it further includes:

[0019] Receive an interactive authorization prompt message for the target multimedia content; the interactive authorization prompt message displays interactive multimedia content with candidate accounts;

[0020] In response to the confirmation operation of the interactive authorization prompt message, the candidate account is determined to be the content interaction account corresponding to the target multimedia content, and the interactive multimedia content of the candidate account is used as the updated multimedia content corresponding to the target multimedia content.

[0021] According to a second aspect of the present disclosure, a content interaction method is provided, applied to a terminal corresponding to a content interaction account, including:

[0022] In response to a confirmation operation for the interactive invitation information, the target multimedia content published by the content publishing account is displayed; the terminal corresponding to the content publishing account is used to respond to a trigger operation for selecting an interactive object, determine the content interaction account as the content interaction account corresponding to the target multimedia content, and in response to a publishing operation for the target multimedia content, trigger the sending of the interactive invitation information to the content interaction account when the target multimedia content is published on the content publishing account;

[0023] In response to an interactive trigger operation on the target multimedia content, interactive information is added to the target multimedia content to obtain interactive multimedia content.

[0024] In one exemplary embodiment, after adding interactive information to the target multimedia content in response to an interactive triggering operation for the target multimedia content to obtain interactive multimedia content, the method further includes:

[0025] Receive content publishing operations for the interactive multimedia content;

[0026] Once the interactive multimedia content is published based on the content publishing operation, the interactive multimedia content corresponding to the content publishing account is displayed on the content display page corresponding to the content interaction account.

[0027] In one exemplary embodiment, after adding interactive information to the target multimedia content in response to an interactive triggering operation for the target multimedia content to obtain interactive multimedia content, the method further includes:

[0028] In response to the content publishing operation for the interactive multimedia content, the interactive multimedia content is published as the multimedia content corresponding to the content interaction account;

[0029] The interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive content description information includes the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account.

[0030] In one exemplary embodiment, the method further includes:

[0031] When the interactive multimedia content is successfully published as the multimedia content corresponding to the content interaction account, a content update message corresponding to the interactive multimedia content is displayed. The content update message is used to prompt the target multimedia content to be updated based on the interactive multimedia content.

[0032] In response to a confirmation action for the content update message, the interactive multimedia content corresponding to the content publishing account is displayed on the content display page corresponding to the content interaction account.

[0033] In an exemplary embodiment, the step of adding interactive information to the target multimedia content in response to an interactive triggering operation for the target multimedia content to obtain interactive multimedia content includes:

[0034] In response to an interactive trigger operation on the target multimedia content, the editing area corresponding to the target multimedia content is displayed;

[0035] In response to an editing operation on the editing area, interactive information is added to the target multimedia content to obtain interactive multimedia content.

[0036] In one exemplary embodiment, the step of displaying the target multimedia content published by the content publishing account in response to a confirmation operation for the interactive invitation information includes:

[0037] In response to the confirmation operation of the interaction invitation information, the target multimedia content published by the content publishing account and the interaction trigger entry corresponding to the target multimedia content are displayed on the content display page corresponding to the content interaction account.

[0038] The step of displaying the editing area corresponding to the target multimedia content in response to an interactive trigger operation on the target multimedia content includes:

[0039] In response to the selection operation of the interactive trigger entry, the editing area corresponding to the target multimedia content is displayed.

[0040] In one exemplary embodiment, the step of adding interactive information to the target multimedia content in response to an editing operation on the editing area to obtain interactive multimedia content includes:

[0041] In response to an editing operation on the editing area, the camera entry point is displayed;

[0042] In response to a trigger operation on the shooting entry point, the captured image corresponding to the content interaction account is obtained, and the captured image is added as interactive information to the target multimedia content to obtain interactive multimedia content.

[0043] According to a third aspect of the present disclosure, a content interaction method is provided, applied to a content server, comprising:

[0044] Receive a multimedia content publishing request sent by a content publishing account; the multimedia content publishing request carries the target multimedia content to be published and the content interaction account corresponding to the target multimedia content;

[0045] In response to the multimedia content publishing request, the target multimedia content is published as the multimedia content corresponding to the content publishing account, and the interactive invitation information corresponding to the content interaction account is obtained and sent to the terminal corresponding to the content interaction account.

[0046] The interactive invitation information is used to invite the terminal corresponding to the content interaction account to respond to the interactive trigger operation for the target multimedia content and obtain interactive multimedia content, wherein the interactive multimedia content is multimedia content with interactive information added to the target multimedia content.

[0047] In one exemplary embodiment, it further includes:

[0048] Receive an interactive content publishing request from a content interaction account, wherein the interactive content publishing request carries the interactive multimedia content;

[0049] In response to the interactive content publishing request, the interactive multimedia content is published as multimedia content associated with the target multimedia content.

[0050] In an exemplary embodiment, publishing the interactive multimedia content as multimedia content associated with the target multimedia content includes:

[0051] The interactive multimedia content is published as the updated multimedia content of the target multimedia content.

[0052] In an exemplary embodiment, publishing the interactive multimedia content as multimedia content associated with the target multimedia content includes:

[0053] Obtain the original content description information associated with the target multimedia content, and obtain the interactive content description information associated with the interactive multimedia content based on the original content description information; the interactive content description information includes the original content description information and the account information corresponding to the content publishing account.

[0054] The interactive multimedia content and the description information of the interactive content are published as the content to be published by the content interaction account.

[0055] According to a fourth aspect of the present disclosure, a content interaction device is provided, applied to a terminal corresponding to a content publishing account, comprising:

[0056] The content interaction account determination unit is configured to perform a trigger operation in response to the selection of an interaction object to determine the content interaction account corresponding to the target multimedia content to be published.

[0057] The target multimedia content publishing unit is configured to perform a publishing operation in response to the target multimedia content, publish the target multimedia content on the content publishing account, and trigger the sending of an interaction invitation message to the terminal corresponding to the content interaction account;

[0058] The interactive invitation information is used to invite the terminal corresponding to the content interaction account to respond to the interactive trigger operation for the target multimedia content and obtain interactive multimedia content, wherein the interactive multimedia content is multimedia content with interactive information added to the target multimedia content.

[0059] In one exemplary embodiment, the content interaction account determination unit includes:

[0060] The interactive object selection entry display module is configured to display the target multimedia content and, corresponding to the target multimedia content, display the interactive object selection entry.

[0061] The interactive object selection entry trigger module is configured to receive a trigger operation for the interactive object selection entry, and select the content interactive account corresponding to the target multimedia content from the associated accounts corresponding to the content publishing account based on the trigger operation.

[0062] In one exemplary embodiment, it further includes:

[0063] The first multimedia content display unit is configured to perform a trigger operation in response to displaying multimedia content, and to publish the interactive multimedia content as the multimedia content corresponding to the content publishing account on the content display page corresponding to the content publishing account.

[0064] In one exemplary embodiment, it further includes:

[0065] The second multimedia content display unit is configured to perform a trigger operation in response to displaying multimedia content, and to display the interactive multimedia content corresponding to the content interaction account on the content display page corresponding to the content publishing account;

[0066] The interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive content description information includes the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account.

[0067] In one exemplary embodiment, it further includes:

[0068] The notification message receiving unit is configured to receive an interactive authorization notification message for the target multimedia content; the interactive authorization notification message corresponds to the interactive multimedia content displaying candidate accounts;

[0069] The authorization unit is configured to perform a confirmation operation in response to the interactive authorization prompt message, determine the candidate account as the content interaction account corresponding to the target multimedia content, and use the interactive multimedia content of the candidate account as the updated multimedia content corresponding to the target multimedia content.

[0070] According to a fifth aspect of the present disclosure, a content interaction device is provided, applied to a terminal corresponding to a content interaction account, comprising:

[0071] An interactive invitation information triggering unit is configured to perform a confirmation operation in response to the interactive invitation information, displaying the target multimedia content published by the content publishing account; the terminal corresponding to the content publishing account is used to respond to the trigger operation of selecting an interactive object, determine the content interaction account as the content interaction account corresponding to the target multimedia content, and respond to the publishing operation for the target multimedia content, triggering the sending of the interactive invitation information to the content interaction account when the target multimedia content is published on the content publishing account;

[0072] An interactive multimedia content generation unit is configured to perform an interactive triggering operation in response to the target multimedia content, adding interactive information to the target multimedia content to obtain interactive multimedia content.

[0073] In one exemplary embodiment, in response to the interactive triggering operation for the target multimedia content, the apparatus further includes:

[0074] The first publishing unit is configured to perform a content publishing operation for receiving the interactive multimedia content;

[0075] An interactive multimedia content display unit is configured to display the interactive multimedia content corresponding to the content publishing account on the content display page corresponding to the content interactive account when the interactive multimedia content is published based on the content publishing operation.

[0076] In one exemplary embodiment, in response to the interactive triggering operation for the target multimedia content, the apparatus further includes:

[0077] The second publishing unit is configured to perform a content publishing operation in response to the interactive multimedia content, and publish the interactive multimedia content as the multimedia content corresponding to the content interaction account.

[0078] The interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive content description information includes the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account.

[0079] In one exemplary embodiment, the apparatus further includes:

[0080] The content update message display unit is configured to display a content update message corresponding to the interactive multimedia content when the interactive multimedia content is successfully published as multimedia content corresponding to the content interaction account. The content update message is used to prompt the target multimedia content to be updated based on the interactive multimedia content.

[0081] The content update message confirmation unit is configured to perform a confirmation operation in response to the content update message, and display the interactive multimedia content corresponding to the content publishing account on the content display page corresponding to the content interaction account.

[0082] In one exemplary embodiment, the interactive multimedia content generation unit includes:

[0083] The editing area display module is configured to perform an interactive trigger operation in response to the target multimedia content and display the editing area corresponding to the target multimedia content.

[0084] The interactive information adding module is configured to perform an interactive information addition to the target multimedia content in response to an editing operation on the editing area, thereby obtaining interactive multimedia content.

[0085] In an exemplary embodiment, the interactive invitation information triggering unit includes:

[0086] The interactive trigger entry display module is configured to perform a confirmation operation in response to the interactive invitation information, and display the target multimedia content published by the content publishing account and the interactive trigger entry corresponding to the target multimedia content on the content display page corresponding to the content interaction account;

[0087] The editing area display module is configured to perform an operation in response to the selection of the interactive trigger entry, and display the editing area corresponding to the target multimedia content.

[0088] In one exemplary embodiment, the interactive information adding module includes:

[0089] The camera entry display module is configured to display the camera entry in response to an editing operation on the editing area;

[0090] The image acquisition module is configured to perform a trigger operation in response to the shooting entry, acquire the image corresponding to the content interaction account, and add the image as interactive information to the target multimedia content to obtain interactive multimedia content.

[0091] According to a sixth aspect of the present disclosure, a content interaction device is provided, applied to a content server, comprising:

[0092] A multimedia content publishing request receiving unit is configured to receive a multimedia content publishing request sent by a content publishing account; the multimedia content publishing request carries the target multimedia content to be published and the content interaction account corresponding to the target multimedia content.

[0093] The target multimedia content publishing unit is configured to respond to the multimedia content publishing request by publishing the target multimedia content as multimedia content corresponding to the content publishing account, and to obtain the interaction invitation information corresponding to the content interaction account and send the interaction invitation information to the terminal corresponding to the content interaction account.

[0094] The interactive invitation information is used to invite the terminal corresponding to the content interaction account to respond to the interactive trigger operation for the target multimedia content and obtain interactive multimedia content, wherein the interactive multimedia content is multimedia content with interactive information added to the target multimedia content.

[0095] In one exemplary embodiment, it further includes:

[0096] An interactive content publishing request receiving unit is configured to execute an interactive content publishing request from a receiving content interactive account, wherein the interactive content publishing request carries the interactive multimedia content.

[0097] The associated publishing unit is configured to respond to the interactive content publishing request by publishing the interactive multimedia content as multimedia content associated with the target multimedia content.

[0098] In one exemplary embodiment, the associated publishing unit includes:

[0099] The multimedia content update module is configured to publish the interactive multimedia content as the updated multimedia content of the target multimedia content.

[0100] In one exemplary embodiment, the associated publishing unit includes:

[0101] The description information acquisition module is configured to acquire the original content description information associated with the target multimedia content, and obtain the interactive content description information associated with the interactive multimedia content based on the original content description information; the interactive content description information includes the original content description information and account information corresponding to the content publishing account.

[0102] The description information adding unit is configured to publish the interactive multimedia content and the interactive content description information as the published content corresponding to the content interaction account.

[0103] According to a seventh aspect of the present disclosure, an electronic device is provided, comprising:

[0104] processor;

[0105] Memory used to store the processor's executable instructions;

[0106] The processor is configured to execute the instructions to implement the content interaction method as described in any of the preceding embodiments.

[0107] According to an eighth aspect of the present disclosure, a computer-readable storage medium is provided that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, enables the electronic device to perform the content interaction method as described in any of the preceding claims.

[0108] According to a ninth aspect of the present disclosure, a computer program product is provided, the computer program product including instructions that, when executed by a processor of an electronic device, enable the electronic device to perform the content interaction method as described in any of the preceding claims.

[0109] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects:

[0110] In this disclosed solution, interactive multimedia content is generated by inviting content interaction accounts to add interactive information to published target multimedia content, providing users with a brand-new way to interact. At the same time, since content interaction accounts can directly edit and create target multimedia content, it enhances the users' sense of participation in the creation of target multimedia content, effectively improving the interactivity and efficiency between users.

[0111] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0112] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0113] Figure 1 This is an application environment diagram illustrating a content interaction method according to an exemplary embodiment.

[0114] Figure 2 This is a flowchart illustrating a content interaction method according to an exemplary embodiment.

[0115] Figure 3a This is a schematic diagram illustrating an interactive object selection entry point according to an exemplary embodiment.

[0116] Figure 3b This is a schematic diagram illustrating the determination of a content interaction account according to an exemplary embodiment.

[0117] Figure 4a This is a schematic diagram illustrating a target multimedia content according to an exemplary embodiment.

[0118] Figure 4b This is a schematic diagram illustrating an interactive multimedia content according to an exemplary embodiment.

[0119] Figure 5 This is a schematic diagram illustrating an interactive authorization prompt message according to an exemplary embodiment.

[0120] Figure 6 This is a flowchart illustrating another content interaction method according to an exemplary embodiment.

[0121] Figure 7 This is a schematic diagram illustrating a content update message according to an exemplary embodiment.

[0122] Figure 8 This is a schematic diagram illustrating an editing area according to an exemplary embodiment.

[0123] Figure 9 This is a schematic diagram illustrating an interactive trigger entry point according to an exemplary embodiment.

[0124] Figure 10 This is a flowchart illustrating another content interaction method according to an exemplary embodiment.

[0125] Figure 11 This is a block diagram illustrating a content interaction device according to an exemplary embodiment.

[0126] Figure 12 This is a block diagram illustrating another content interaction device according to an exemplary embodiment.

[0127] Figure 13 This is a block diagram illustrating another content interaction device according to an exemplary embodiment.

[0128] Figure 14 This is a block diagram illustrating an electronic device according to an exemplary embodiment.

[0129] Figure 15 This is a block diagram illustrating another electronic device according to an exemplary embodiment. Detailed Implementation

[0130] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0131] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0132] It should also be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0133] The content interaction method provided in this disclosure can be applied to, for example... Figure 1 In the application environment shown, there may be a terminal 110 corresponding to a content publishing account, a terminal 120 corresponding to a content interaction account, and a content server 130. Terminals 110 and 120 can interact with each other through the content server 130. Terminals 110 and 120 may be, but are not limited to, various personal computers, laptops, smartphones, tablets, and portable wearable devices. Application software for publishing or viewing multimedia content can be deployed on terminals 110 and 120. When using the application software, the account corresponding to the application software can be obtained. When publishing multimedia content through this account, the account can be a content publishing account. When interacting with multimedia content published by other accounts through this account, the account can be a content interaction account. That is, the same account can be a content publishing account or a content interaction account.

[0134] Figure 2 This is a flowchart illustrating a content interaction method according to an exemplary embodiment, such as... Figure 2 As shown, taking the application of this method to terminal 110 corresponding to the content publishing account as an example, the method may include the following steps.

[0135] In step S210, in response to the triggering operation of selecting an interactive object, the content interaction account corresponding to the target multimedia content to be published is determined.

[0136] As an example, the interactive object can be an object that interacts with the content publishing account, such as an account other than the content publishing account. The trigger action for selecting the interactive object is the action used to determine the interactive object, which can be achieved through at least one of the following methods: click action (such as single click or double click), swipe action, press preset button (including physical button and / or virtual button), preset gesture action, voice control action.

[0137] The target multimedia content can be the multimedia content that the content publishing account currently intends to publish. It is understood that in step S210, the target multimedia content has not yet been published. The multimedia content can be a carrier for storing and disseminating information, and can include information in at least two of the following forms: text, images, sound, and video. In one example, the target multimedia content can be content entirely created by the content publishing account, or it can be multimedia content that the content publishing account edits and publishes after editing multimedia content published by other content publishing accounts. For example, if a content publishing account creates a video with background music, this video can be published as the target multimedia content. Or, if content publishing account A publishes multimedia content a, and content publishing account B further edits multimedia content a to obtain multimedia content b, then multimedia content b can be the target multimedia content to be published by content publishing account B.

[0138] In practical applications, after acquiring the target multimedia content to be published, if a user's trigger operation of selecting an interactive object for the target multimedia content is detected, the terminal 110 can determine the content interaction account corresponding to the target multimedia content based on the user's trigger operation of selecting an interactive object.

[0139] In step S220, in response to the publishing operation for the target multimedia content, the target multimedia content is published on the content publishing account, and an interaction invitation message is sent to the terminal corresponding to the content interaction account.

[0140] The interactive invitation information can be used to invite the terminal corresponding to the interactive content account to respond to the interactive trigger operation for the target multimedia content, and obtain interactive multimedia content. The interactive multimedia content can be multimedia content with interactive information added to the target multimedia content.

[0141] As an example, an interaction invitation message can be used to invite users corresponding to a content interaction account to interact with target multimedia content. The interaction invitation message can instruct the content publishing account to authorize the content interaction account to add interactive information to the target multimedia content.

[0142] An interactive trigger operation can be used to initiate interaction with target multimedia content. By executing the interactive trigger operation, interactive information can be added to the target multimedia content. For example, an interactive trigger operation can include at least one of the following operations: click operation, swipe operation, press a preset button, preset gesture operation, and voice control operation.

[0143] Interactive information can be one or more pre-set pieces of information, or it can be user-defined information. Interactive information can include at least one of the following: text, images, sound, and video.

[0144] Interactive multimedia content is multimedia content generated based on target multimedia content. Interactive multimedia content can include at least two of the following forms of information: text, images, sound, and video.

[0145] In the specific implementation, after obtaining the target multimedia content and determining the content interaction account corresponding to the target multimedia content, the user can perform a publishing operation on the target multimedia content, such as clicking a preset button. In response to the publishing operation on the target multimedia content, terminal 110 can publish the target multimedia content through the content publishing account and trigger the sending of an interaction invitation message to terminal 120 corresponding to the content interaction account. Specifically, for example, when publishing the target multimedia content through the content publishing account, the content server 130 can be triggered to send an interaction invitation message to terminal 120.

[0146] Upon receiving an interaction invitation, the terminal 120 corresponding to the content interaction account can display the invitation. If the user of terminal 120 confirms the interaction after viewing the invitation, they can execute an interaction trigger operation on the target multimedia content. In response to the interaction trigger operation on the target multimedia content, terminal 120 can add interactive information to the content, thus obtaining interactive multimedia content.

[0147] In the aforementioned content interaction method, the terminal 110 corresponding to the content publishing account, in response to the trigger operation of selecting an interaction object, can determine the content interaction account corresponding to the target multimedia content to be published. In response to the publishing operation for the target multimedia content, it publishes the target multimedia content on the content publishing account and triggers the sending of an interaction invitation message to the terminal corresponding to the content interaction account. Through the interaction invitation message, the terminal corresponding to the content interaction account can be invited to respond to the interaction trigger operation for the target multimedia content, adding interactive information to the target multimedia content to obtain the corresponding interactive multimedia content. In this disclosed solution, by inviting the content interaction account to add interactive information to the published target multimedia content to generate interactive multimedia content, a new interaction method is provided to users. Simultaneously, since the content interaction account can directly edit and create the target multimedia content, it enhances the user's sense of participation in the creation of the target multimedia content, effectively improving the interactivity and efficiency between users.

[0148] In an exemplary embodiment, determining the content interaction account corresponding to the target multimedia content to be published in response to the triggering operation of selecting an interactive object includes:

[0149] Display the target multimedia content, and corresponding to the target multimedia content, display an interactive object selection entry point;

[0150] Receive a trigger operation for selecting the entry point of the interactive object, and select the content interaction account corresponding to the target multimedia content from the associated accounts corresponding to the content publishing account based on the trigger operation.

[0151] As an example, associated accounts may include at least one of the following: accounts followed by the content publishing account, accounts mutually followed by the content publishing account, and accounts recommended by the content server 130 to the content publishing account.

[0152] The triggering action for selecting an entry point for an interactive object can include actions to determine the account for content interaction.

[0153] In practical applications, after acquiring the target multimedia content, terminal 110 can display the target multimedia content and, corresponding to the target multimedia content, display an interactive object selection entry. For example... Figure 3a As shown, after displaying the target multimedia content, an interactive object selection entry 301 can be displayed on the target multimedia content. In one example, when the terminal 110 detects a click or long-press operation on the target multimedia content, the interactive object selection entry 301 can be displayed accordingly.

[0154] After displaying the interactive object selection entry, users can trigger an action on the entry to select an interactive content account. Upon receiving the trigger action, terminal 110 can select the content interaction account corresponding to the target multimedia content from the associated accounts of the content publishing account.

[0155] For example, after clicking the interactive user selection entry, the following can be displayed: Figure 3b The page shown displays associated accounts 302 corresponding to the content publishing account. After detecting a user's selection action for one or more associated accounts, the content interaction account corresponding to the target multimedia content can be obtained. After determining the content interaction account, terminal 110 can trigger the sending of interaction invitation information to the terminals 120 corresponding to each of the one or more content interaction accounts.

[0156] For example, in response to a trigger operation that sets a default interactive object, the terminal 110 corresponding to the content publishing account can pre-determine multiple accounts from the associated accounts. When the terminal 110 detects a trigger operation that selects an entry for the interactive user, it can use the pre-determined multiple accounts as the content interactive accounts for the target multimedia content.

[0157] In this disclosure, terminal 110 can display target multimedia content and, corresponding to the target multimedia content, display an interactive object selection entry, receive a trigger operation for the interactive object selection entry, and select the content interactive account corresponding to the target multimedia content from the associated accounts corresponding to the content publishing account based on the trigger operation, thereby realizing the rapid determination of the content interactive account.

[0158] In one exemplary embodiment, the method may further include:

[0159] In response to a triggering operation to display multimedia content, the interactive multimedia content is published as the multimedia content corresponding to the content publishing account on the content display page corresponding to the content publishing account.

[0160] As an example, the content display page can be a page used to display multimedia content, through which user-published multimedia content can be displayed. The content publishing account corresponding to the multimedia content displayed on the content display page can be an account associated with the content publishing account corresponding to terminal 110, such as accounts followed by the content publishing account and / or accounts mutually followed by the content publishing account. Alternatively, it can be an account recommended by the content server 130 to the content publishing account, for example, an account determined based on account recommendation factors. Account recommendation factors can include at least one of the following: multimedia content historically viewed by the content publishing account, multimedia content historically published by the content publishing account, and the content publishing account's hobbies, interests, or followed trending news.

[0161] In practical applications, if a triggering operation to display multimedia content is detected, such as an operation to update the multimedia content in the current content display page, the terminal 110 can publish the interactive multimedia content as the multimedia content corresponding to the content publishing account on the content display page corresponding to the content publishing account.

[0162] Specifically, after the terminal 120 corresponding to the content interaction account generates interactive multimedia content, if the terminal 120 receives a content publishing operation for the interactive multimedia content, the terminal 120 can send the interactive multimedia content to the content server 130 and instruct the content server 130 to publish the interactive multimedia content through the content publishing account. Then, when the terminal 110 corresponding to the content publishing account detects a trigger operation to display multimedia content, in response to the trigger operation, the terminal 110 can obtain the interactive multimedia content from the content server 130 and publish the interactive multimedia content as the multimedia content corresponding to the content publishing account on the content display page corresponding to the content publishing account. For example, the target multimedia content corresponding to the content publishing account can be updated to interactive multimedia content. Thus, on the content display page corresponding to the content publishing account, the interactive multimedia content obtained after the terminal 120 edits the target multimedia content can be published and displayed through the content publishing account.

[0163] In this disclosure, in response to a trigger operation to display multimedia content, terminal 110 can publish interactive multimedia content as multimedia content corresponding to the content publishing account on the content display page corresponding to the content publishing account. This allows different users to edit the same multimedia content and publish and display it through the content publishing account, which can then be disseminated to other accounts associated with the content publishing account. This enriches the interactive forms of multimedia content and creates a dissemination effect among users, thereby increasing the reach of the work and enhancing interactivity among users.

[0164] In one exemplary embodiment, the method may further include:

[0165] In response to a triggering operation to display multimedia content, the interactive multimedia content corresponding to the content interaction account is displayed on the content display page corresponding to the content publishing account.

[0166] The interactive content description information associated with the interactive multimedia content can be obtained from the original content description information associated with the target multimedia content. The interactive content description information includes the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account.

[0167] As an example, account information may include the account identifier corresponding to the content publishing account, or it may include the account avatar corresponding to the content publishing account.

[0168] The original content description information can be information input by the user corresponding to terminal 110 for the target multimedia content. Specifically, the original content description information can include at least one of text information or image information, such as comments or introduction information set by the content publishing account for the target multimedia content, or emoticons entered by the content publishing account.

[0169] In practical applications, when publishing target multimedia content, the terminal 110 corresponding to the content publishing account can obtain the original content description information input by the user corresponding to the terminal 110 for the target multimedia content, and associate the original content description information with the target multimedia content for publication.

[0170] When the terminal 120 corresponding to the content interaction account responds to the interactive trigger operation for the target multimedia content and generates interactive multimedia content, it can generate interactive content description information based on the original content description information and the account information corresponding to the content publishing account. Then, after detecting the content publishing operation for the interactive multimedia content, the terminal 120 can publish the interactive multimedia content as the multimedia content corresponding to the content interaction account, associated with the interactive content description information, and send the interactive multimedia content and the interactive content description information together to the content server 130.

[0171] When terminal 110 detects a trigger operation to display multimedia content, in response to the trigger operation, terminal 110 can request to obtain the interactive multimedia content and interactive content description information corresponding to the content interaction account from the content server 130, and display the interactive multimedia content and interactive content description information published by the content interaction account together on the content display page corresponding to the content publishing account.

[0172] For example, the content publishing account "Xiao A" can publish content such as Figure 4aThe target multimedia content shown may include original content description information 401. After the content publishing account "Xiao B" publishes interactive multimedia content, it can be displayed on the content display page corresponding to the content publishing account. Figure 4b The interactive multimedia content shown may include interactive content description information 402, which contains original content description information 401 and "Xiao A's" account information, and can represent the source of the interactive multimedia content.

[0173] In this disclosure, in response to a trigger operation to display multimedia content, the terminal 110 corresponding to the content publishing account can display the interactive multimedia content corresponding to the content interaction account on the content display page corresponding to the content publishing account. Furthermore, the interactive content description information associated with the interactive multimedia content can include the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account. In the solution of this disclosure, when displaying interactive multimedia content through the content interaction account, since the interactive content description information containing the original content description information and the account information corresponding to the content publishing account can be associated and published, it can intuitively demonstrate that the content publishing account participates in the production of the interactive multimedia content, thereby increasing the content publishing account's sense of participation in the interactive multimedia content and enhancing user interaction.

[0174] In one exemplary embodiment, the method may further include:

[0175] Receive an interactive authorization prompt message for the target multimedia content; the interactive authorization prompt message displays interactive multimedia content with candidate accounts; in response to a confirmation operation for the interactive authorization prompt message, determine that the candidate account is the content interaction account corresponding to the target multimedia content, and use the interactive multimedia content of the candidate account as the updated multimedia content corresponding to the target multimedia content.

[0176] As an example, a candidate account could be an account that requests to interact with the target multimedia content.

[0177] In practice, after a content publishing account publishes target multimedia content, the target multimedia content can be displayed not only on the content display page corresponding to the content interaction account, but also on the content display pages corresponding to other accounts. For example, the terminal corresponding to the account that follows the content publishing account can retrieve the target multimedia content from the content server 130 and display it after the target multimedia content is published. Alternatively, the target multimedia content can also be pushed as push content to the terminal corresponding to the account that does not follow the content publishing account for display.

[0178] For terminals displaying target multimedia content on a content display page that have not received an interaction invitation (i.e., unauthorized terminals), if an unauthorized terminal receives an interaction trigger operation for the target multimedia content, it can generate corresponding interactive multimedia content. When an unauthorized terminal receives a content publishing operation for the interactive multimedia content, if the account corresponding to the unauthorized terminal intends to publish the interactive multimedia content through the content publishing account, the unauthorized terminal can trigger the sending of an interaction authorization prompt message to terminal 110.

[0179] Upon receiving an interactive authorization prompt message for the target multimedia content, terminal 110 can display the interactive authorization prompt message and the interactive multimedia content edited by the candidate account, i.e., the interactive multimedia content edited by the account corresponding to the unauthorized terminal.

[0180] like Figure 5 As shown, candidate account "Xiao C" adds interactive information 501 to the target multimedia content to obtain interactive multimedia content. Before publishing the interactive multimedia content through content publishing account "Xiao A", the terminal 110 corresponding to the content publishing account can display the corresponding interactive authorization prompt message 502 on the interactive multimedia content. The display position of the interactive authorization prompt message 502 can be determined based on the interactive information in the interactive multimedia content. That is, the interactive authorization prompt message can be displayed on an external surface other than the interactive information, so that the interactive authorization prompt message does not obscure the interactive information added by the content interactive account, allowing users to intuitively and quickly view the display effect of the interactive multimedia content.

[0181] When a confirmation operation is detected for the interactive authorization prompt message, for example, when the "Allow" button is clicked on the interactive authorization prompt message 502, the terminal 110 can determine that the content publishing account has authorized the candidate account. In response to the confirmation operation, the terminal 110 can determine that the candidate account is the content interaction account corresponding to the target multimedia content, and use the interactive multimedia content of the candidate account as the updated multimedia content corresponding to the target multimedia content.

[0182] In this disclosure, terminal 110 receives an interactive authorization prompt message for target multimedia content and can display the interactive multimedia content of a candidate account accordingly. In response to a confirmation operation on the interactive authorization prompt message, the candidate account can be identified as the content interaction account corresponding to the target multimedia content, and the interactive multimedia content of the candidate account can be used as the updated multimedia content corresponding to the target multimedia content. In this disclosure, by displaying the interactive authorization prompt message simultaneously with the interactive multimedia content of the candidate account, users can immediately view the display effect of the interactive multimedia content to be authorized upon receiving the interactive authorization prompt message, without needing to jump to or switch pages. This improves the speed and convenience of updating the target multimedia content using interactive multimedia content edited by an unauthorized candidate account.

[0183] Figure 6 This is a flowchart illustrating another content interaction method according to an exemplary embodiment, such as... Figure 6 As shown, taking the application of this method to terminal 120 corresponding to the content interaction account as an example, the method may include the following steps.

[0184] In step S610, in response to the confirmation operation for the interactive invitation information, the target multimedia content published by the content publishing account is displayed.

[0185] The terminal corresponding to the content publishing account is used to respond to the trigger operation of selecting an interactive object, determine the content interaction account as the content interaction account corresponding to the target multimedia content, and respond to the publishing operation for the target multimedia content. When the target multimedia content is published on the content publishing account, an interaction invitation message is triggered to be sent to the content interaction account.

[0186] In practical applications, after obtaining the target multimedia content to be published, if the terminal 110 corresponding to the content publishing account detects the user's trigger operation of selecting an interactive object for the target multimedia content, it can determine the content interaction account corresponding to the target multimedia content based on the user's trigger operation of selecting an interactive object.

[0187] After acquiring the target multimedia content and identifying the corresponding content interaction account, the user can perform a publishing operation on the target multimedia content, such as clicking a preset button. In response to the publishing operation on the target multimedia content, the terminal 110 corresponding to the content publishing account can publish the target multimedia content through the content publishing account and trigger the sending of an interaction invitation message to the terminal 120 corresponding to the content interaction account.

[0188] Upon receiving an interaction invitation, the terminal 120 corresponding to the content interaction account can display the invitation. If the user confirms their interaction after viewing the invitation, a confirmation operation can be performed. In response to this confirmation operation, the terminal 120 corresponding to the content interaction account can display the target multimedia content.

[0189] In step S620, in response to an interactive triggering operation on the target multimedia content, interactive information is added to the target multimedia content to obtain interactive multimedia content.

[0190] As an example, an interactive trigger operation can be used to trigger interaction with target multimedia content. More specifically, the interactive trigger operation can be used to trigger the addition of interactive information to the multimedia content. For example, it can be triggered by at least one of the following operations: clicking, swiping, pressing a preset button, a preset gesture, or voice control.

[0191] Interactive information can be one or more pre-set pieces of information, or it can be user-defined information. Interactive information can include at least one of the following: text, images, sound, and video.

[0192] Interactive multimedia content is information generated based on target multimedia content. Interactive multimedia content can include at least two of the following forms of information: text, images, sound, and video.

[0193] After displaying the target multimedia content, the user can perform an interactive trigger operation on the terminal 120 in response to the target multimedia content. In response to the interactive trigger operation on the target multimedia content, the terminal 120 corresponding to the content interaction account can add interactive information to the target multimedia content, thus obtaining interactive multimedia content.

[0194] In the aforementioned content interaction method, the terminal corresponding to the content interaction account, upon confirming the interaction invitation information, can display the target multimedia content published by the content publishing account. Specifically, the terminal corresponding to the content publishing account, upon triggering the selection of an interaction object, identifies the content interaction account as the content interaction account corresponding to the target multimedia content. Therefore, when the target multimedia content is published on the content publishing account in response to a publishing operation, an interaction invitation information is sent to the content interaction account. After displaying the target multimedia content, the terminal corresponding to the content interaction account can add interactive information to the target multimedia content by responding to the interaction trigger operation, thus obtaining interactive multimedia content. In this disclosed solution, by inviting the content interaction account to add interactive information to the published target multimedia content to generate interactive multimedia content, a new interaction method is provided to users. Furthermore, since the content interaction account can directly edit and create the target multimedia content, it enhances the user's sense of participation in the creation of the target multimedia content, effectively improving user interactivity and efficiency.

[0195] In an exemplary embodiment, after adding interactive information to the target multimedia content in response to an interactive triggering operation for the target multimedia content to obtain interactive multimedia content, the method may further include:

[0196] Receive a content publishing operation for the interactive multimedia content; when the interactive multimedia content is published based on the content publishing operation, display the interactive multimedia content corresponding to the content publishing account on the content display page corresponding to the content interaction account.

[0197] In practical applications, when terminal 120 receives a content publishing operation for interactive multimedia content, it can publish the interactive multimedia content based on the content publishing operation. When it is detected that the content publishing of the interactive multimedia content based on the content publishing operation has been completed, the interactive multimedia content can be displayed as the interactive multimedia content corresponding to the content publishing account on the content display page corresponding to the content interaction account.

[0198] Specifically, after obtaining the interactive multimedia content, if a content publishing operation is received for the interactive multimedia content, the terminal 120 can respond to the content publishing operation, send the interactive multimedia content to the content server, and instruct the content server to publish the interactive multimedia content through the content publishing account. Then, the content server can publish the interactive multimedia content using the content publishing account. For example, it can update the target multimedia content corresponding to the content publishing account to the interactive multimedia content, or it can publish the interactive multimedia content as new multimedia content through the content publishing account.

[0199] When interactive multimedia content is detected to have been published, terminal 120 can display the interactive multimedia content edited by the content publishing account on the content display page corresponding to the content interaction account.

[0200] In this disclosure, terminal 120 can receive content publishing operations for interactive multimedia content. When the interactive multimedia content is published based on the content publishing operation, the interactive multimedia content corresponding to the content publishing account can be displayed on the content display page corresponding to the content interaction account. This allows different users to edit the same multimedia content and publish it through the content publishing account, enriching the interactive forms of multimedia content. Furthermore, since the updated target multimedia content includes the editing traces of the content interaction account, it can attract other users to edit and create the target multimedia content, thereby creating a dissemination effect among users and enhancing the interactivity between users while increasing the dissemination of the work.

[0201] In one exemplary embodiment, the interactive information may include account information corresponding to the content interaction account, such as the account identifier or account avatar of the content interaction account. By displaying the account information corresponding to the content interaction account on the interactive multimedia content, the interaction between the content interaction account and the content publishing account based on the target multimedia content can be intuitively shown, thereby improving the interactivity between users and enhancing the dissemination of the target multimedia content.

[0202] In an exemplary embodiment, after adding interactive information to the target multimedia content in response to an interactive triggering operation for the target multimedia content to obtain interactive multimedia content, the method may further include:

[0203] In response to the content publishing operation for the interactive multimedia content, the interactive multimedia content is published as the multimedia content corresponding to the content interaction account.

[0204] The interactive content description information associated with the interactive multimedia content can be obtained from the original content description information associated with the target multimedia content. The interactive content description information includes the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account.

[0205] As an example, account information may include the account identifier corresponding to the content publishing account, or it may include the account avatar corresponding to the content publishing account.

[0206] When publishing target multimedia content, the terminal 110 corresponding to the content publishing account can obtain the original content description information input by the user for the target multimedia content and associate the original content description information with the target multimedia content for publication. The original content description information may include at least one of text information or image information, such as comments or descriptions set by the content publishing account for the target multimedia content, or emoticons entered by the content publishing account.

[0207] In practical applications, when terminal 120 responds to a user's content publishing operation for interactive multimedia content, it can publish the interactive multimedia content as the multimedia content corresponding to the content interaction account. That is, terminal 120 can publish interactive multimedia content using the content interaction account. In addition, terminal 120 can also obtain the original content description information corresponding to the target multimedia content and the account information corresponding to the content publishing account, and use the original content description information and account information as interactive content description information to associate and publish the interactive multimedia content.

[0208] For example, you can post content such as "Xiao B" through the content interaction account. Figure 4b The interactive multimedia content shown is based on the target multimedia content (such as) published by the content publishing account "Xiao A". Figure 3a As shown in the figure, the source of the reprint can be recorded in the interactive multimedia content.

[0209] In one example, when publishing interactive multimedia content as multimedia content corresponding to a content interaction account or a content publishing account, the user can input corresponding content description information for the interactive multimedia content. This content description information may include at least one of text information or image information. In response to the input operation of content description information for the interactive multimedia content, the terminal 120 can add the content description information added by the content interaction account to the original content description information to obtain interactive content description information for the interactive multimedia content.

[0210] In this disclosure, in response to a content publishing operation targeting interactive multimedia content, terminal 120 can publish the interactive multimedia content as multimedia content corresponding to a content interaction account. Furthermore, the description information of the interactive content published in association with the interactive multimedia content can include the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account. In the solution of this disclosure, when interactive multimedia content generated based on target multimedia content is published through a content interaction account, by associating the publication with the original content description information and the account information corresponding to the content publishing account, the creative interaction between users based on the target multimedia content can be intuitively displayed, attracting other users to participate in the creation of the target multimedia content, forming dissemination power, and enhancing interaction between users.

[0211] In one exemplary embodiment, the method may further include the following steps:

[0212] When the interactive multimedia content is successfully published as multimedia content corresponding to the content interaction account, a content update message corresponding to the interactive multimedia content is displayed; in response to the confirmation operation of the content update message, the interactive multimedia content corresponding to the content publishing account is displayed on the content display page corresponding to the content interaction account.

[0213] As an example, a content update message can be used to prompt an update to the target multimedia content based on interactive multimedia content.

[0214] In the specific implementation, after the interactive multimedia content is successfully published as the multimedia content corresponding to the content interaction account, the content update message corresponding to the interactive multimedia content can be displayed to prompt the user corresponding to terminal 120 to use the interactive multimedia content to update the target multimedia content already published by the content publishing account.

[0215] After viewing the content update message, if a user determines that they do not need to update the target multimedia content using interactive multimedia content, they can reject the content update message. If they determine that they need to update the target multimedia content using interactive multimedia content, they can confirm the content update message.

[0216] For example, such as Figure 7 As shown, the content update message "Work published successfully. Do you want to ask author A to take the spotlight? If she agrees, the emoticon will appear on her work." If the user does not need to update the target multimedia content published by the content publishing account "A", they can click button 701 to reject the content update message. Otherwise, they can click button 702 to confirm the content update message.

[0217] In response to a confirmation operation for a content update message, terminal 120 can display the interactive multimedia content corresponding to the content publishing account on the content display page corresponding to the content interaction account. In practical applications, in response to a confirmation operation for a content update message, terminal 120 can determine whether the content interaction account is the authorized interaction account corresponding to the target multimedia content. If the content interaction account is determined to be a pre-authorized account, the interactive multimedia content published by the content publishing account can be directly displayed. In one example, all content interaction accounts that have received interaction invitation information can be determined as pre-authorized accounts, thereby avoiding multiple inquiries to the content publishing account during subsequent interactions. Of course, whenever the content interaction account intends to use interactive multimedia content to update the target multimedia content corresponding to the content publishing account, it can also send an inquiry message to the content publishing account, and update the target multimedia content only after obtaining the consent of the content publishing account.

[0218] For example, when determining whether a content interaction account is an interaction authorization account, terminal 120 can send an interaction authorization prompt message to terminal 110 corresponding to the content publishing account through the content server. When terminal 110 receives a confirmation operation for the interaction authorization prompt message, terminal 110 can return a confirmation message to terminal 120 through the content server. Thus, terminal 120 can determine that the content publishing account is the interaction authorization account corresponding to the target multimedia content.

[0219] In this disclosure, when interactive multimedia content is successfully published as multimedia content corresponding to a content interaction account, terminal 120 can display a content update message corresponding to the interactive multimedia content. In response to a confirmation operation on the content update message, the interactive multimedia content corresponding to the content publishing account is displayed on the content display page corresponding to the content interaction account. This disclosed solution, after publishing interactive multimedia content through a content interaction account, can prompt users to update the target multimedia content accordingly, enhancing user interaction. Furthermore, publishing the same interactive multimedia content through different accounts can create a propagation effect among users, attracting more users to edit and create the same multimedia content, thereby increasing the dissemination power of the multimedia content.

[0220] In an exemplary embodiment, in step S620, the step of adding interactive information to the target multimedia content in response to an interactive triggering operation for the target multimedia content to obtain interactive multimedia content includes:

[0221] In response to an interactive trigger operation on the target multimedia content, an editing area corresponding to the target multimedia content is displayed; in response to an editing operation on the editing area, interactive information is added to the target multimedia content to obtain interactive multimedia content.

[0222] As an example, the editing area can be a region displayed in the interface for editing target multimedia content. The editing area can display pre-set interactive information, such as at least one of the following formats: text, images, video, and audio. Of course, the editing area can also include a region for creating user-defined editing materials.

[0223] In practical applications, after displaying the target multimedia content, the user can perform an interactive trigger operation on the terminal 120. In response to the interactive trigger operation on the target multimedia content, the terminal corresponding to the content interaction account can display an editing area for the target multimedia content. After displaying the editing area, the user can perform editing operations within it. In response to the user's editing operations, the terminal 120 can obtain the corresponding interactive information based on the editing operations and add the interactive information to the target multimedia content, thus obtaining interactive multimedia content.

[0224] For example, in response to an interactive trigger action targeting multimedia content, such as clicking a preset button, the following can be displayed: Figure 8 The editing area 801 shown can acquire interactive information in response to the editing operation performed by the user on the editing area 801, such as using the selected emoticon as interactive information and adding it to the target multimedia content.

[0225] In this disclosure, in response to an interactive trigger operation on the target multimedia content, the terminal 120 can display an editing area corresponding to the target multimedia content. In response to an editing operation on the editing area, interactive information can be added to the target multimedia content to obtain interactive multimedia content. This allows users to edit the target multimedia content and participate in the creation process of target multimedia content published by others, thereby improving interactivity between users.

[0226] In one exemplary embodiment, displaying the target multimedia content published by the content publishing account in response to a confirmation operation for the interactive invitation information includes:

[0227] In response to the confirmation operation of the interaction invitation information, the target multimedia content published by the content publishing account and the corresponding interaction trigger entry point of the target multimedia content are displayed on the content display page corresponding to the content interaction account.

[0228] As an example, an interactive trigger entry could be an entry point used to trigger the display of the editing area corresponding to the target multimedia content.

[0229] Specifically, after receiving the interaction invitation information, terminal 120 can display the invitation, for example, displaying the message "Little A tagged you in her work, inviting you to steal the spotlight from her; go check it out!", prompting the user to interact with the target multimedia content currently published by "Little A". In response to the confirmation operation of the interaction invitation information, terminal 120 can display the target multimedia content published by the content interaction account and the corresponding interaction trigger entry on the content display page corresponding to the content interaction account. In practical applications, the interaction trigger entry can be a trigger entry set by the content publishing account for the interaction content account, such as... Figure 4a As shown, the target multimedia content can display the interactive trigger entry 403 corresponding to the content interaction account "Xiao B".

[0230] Alternatively, the interactive trigger could be interactive information added to the target multimedia content by other content interaction accounts, such as... Figure 9 As shown, after the content publishing account "Xiao B" adds its corresponding portrait image 901 as interactive information to the target multimedia content, the resulting interactive multimedia content is published under the name of "Xiao B". When the interactive multimedia content is displayed on the content display page corresponding to the content publishing account "Xiao B", the trigger entry 902 can be displayed after the trigger operation for the interactive information 901 is detected.

[0231] Of course, interactive triggers can also be pre-set on the multimedia content. For example, interactive triggers can be displayed on the content display page for each multimedia content, so that users can edit the multimedia content they are interested in.

[0232] The step of displaying the editing area corresponding to the target multimedia content in response to an interactive trigger operation on the target multimedia content includes:

[0233] In response to the selection operation of the interactive trigger entry, the editing area corresponding to the target multimedia content is displayed.

[0234] After displaying the target multimedia content and its corresponding interactive trigger entry, if the user decides to edit the target multimedia content, they can select the interactive trigger entry. In response to the selection of the interactive trigger entry, the terminal 120 can display the editing area corresponding to the target multimedia content.

[0235] In this disclosure, terminal 120 can display the target multimedia content published by the content interaction account and the corresponding interactive trigger entry on the content display page corresponding to the content interaction account. In response to the selection operation of the interactive trigger entry, the editing area corresponding to the target multimedia content is displayed. The interactive trigger entry can be displayed at the same time as the target multimedia content, so that users can quickly edit the target multimedia content through the interactive trigger entry without switching to other pages, thereby increasing users' enthusiasm for editing the target multimedia content and enhancing the interactivity between users and the dissemination of works.

[0236] In one exemplary embodiment, the step of adding interactive information to the target multimedia content in response to an editing operation on the editing area to obtain interactive multimedia content includes:

[0237] In response to an editing operation on the editing area, a shooting entry is displayed; in response to a trigger operation on the shooting entry, a shooting image corresponding to the content interaction account is obtained, and the shooting image is added as interactive information to the target multimedia content to obtain interactive multimedia content.

[0238] As an example, an editing operation can be an operation for obtaining interactive information, which may include an operation for obtaining custom interactive information and / or an operation for obtaining pre-set interactive information.

[0239] In its implementation, the terminal 120 can display a shooting entry point in response to a user's editing operation on the editing area. Specifically, the editing area may include a region for generating custom interactive information, and the shooting entry point can be displayed in response to a user's editing operation on that region, for example... Figure 8 The "Create New Selfie" entry allows users to perform corresponding trigger operations on the shooting entry.

[0240] In response to a trigger operation targeting the shooting entry point, terminal 120 can acquire a captured image obtained from the content interaction account. For example, if the user remains logged into the content interaction account, a corresponding captured image can be acquired, thereby generating a captured image corresponding to the content interaction account. After acquiring the captured image corresponding to the content interaction account, terminal 120 can add the captured image as interactive information to the target multimedia content to obtain interactive multimedia content.

[0241] In practical applications, the editing area can include an area for acquiring preset multimedia materials, such as... Figure 8As shown, this area may include a sticker panel containing preset stickers and / or user emoticon stickers. In one example, an area for obtaining preset interactive information may be displayed first. The user can decide whether to add the preset interactive information in this area to the target multimedia content. At the same time, guidance information for obtaining captured images can be displayed in the sticker panel. When the user decides not to obtain the preset multimedia materials, a trigger operation can be performed on the guidance information, and the terminal 120 can display the shooting entry.

[0242] The preset stickers can be image materials pre-set in the terminal 120, and the user emoticon stickers can be image materials including the avatars of the people corresponding to the content interaction account. For example, stickers can be generated based on selfie images corresponding to the content interaction account, or stickers can be generated based on portrait images corresponding to the content interaction account and the content publishing account. Other captured images can also be included. For example, after capturing an image and adding it as interactive information to the target multimedia content, the captured image can be synchronized to the sticker panel as multimedia material for the next editing of the target multimedia content.

[0243] Furthermore, the stickers in the sticker panel can be sorted based on the target multimedia content. For example, different stickers can correspond to different themes, such as stickers for including comment information, and stickers related to the theme and the target multimedia content, such as stickers related to food or music. When sorting, if the target multimedia content is related to food, stickers including comment information and food-related stickers can be sorted first. Of course, they can also be sorted based on the relevance of the image in the sticker to the target multimedia content or the frequency of sticker usage.

[0244] In this disclosure, the terminal 120 can display a shooting entry point in response to an editing operation on the editing area. In response to a trigger operation on the shooting entry point, it can obtain the shooting image corresponding to the content interaction account and add the shooting image as interactive information to the target multimedia content to obtain interactive multimedia content. This can guide users to edit the target multimedia content, improve the editing efficiency of the target multimedia content, and enhance the variability and fun of the interactive multimedia content by adding user-defined shooting images, promoting interaction between users and enriching the interactive forms of multimedia content.

[0245] To enable those skilled in the art to better understand the above steps, an example is provided below to illustrate an embodiment of this disclosure. However, it should be understood that the embodiments of this disclosure are not limited thereto.

[0246] After acquiring the target multimedia content, the terminal 110 corresponding to the content publishing account can determine the content interaction account from the associated accounts in response to the trigger operation of selecting an interaction object. After the user previews the target multimedia content, the terminal 110 can publish the target multimedia content and send an interaction invitation message to the content interaction account in response to the publishing operation of the target multimedia content.

[0247] After receiving an interaction invitation, terminal 120 corresponding to content interaction account A can display the interaction invitation for the target multimedia content. In response to the trigger operation of the interaction invitation, terminal 120 can display the target multimedia content published by the content publishing account and the corresponding interaction trigger entry on the content display page of content interaction account A. Furthermore, in response to the selection operation of the interaction trigger entry, terminal 120 can display the editing area corresponding to the target multimedia content. In response to the editing operation of the editing area, terminal 120 can add interactive information to the target multimedia content, obtaining interactive multimedia content a. When publishing interactive multimedia content a, it can be published as multimedia content corresponding to either the content publishing account or content interaction account A.

[0248] After the interactive multimedia content is successfully published as the multimedia content corresponding to the content publishing account, the terminal can also display the content publishing message corresponding to the interactive multimedia content. The content publishing message can be used to prompt the user to publish the interactive multimedia content through the content interaction account A. In response to the confirmation operation of the content publishing message, the interactive multimedia content can be published as the multimedia content corresponding to the content interaction account A.

[0249] Unauthorized content interaction account B, after displaying interactive multimedia content published by the content publishing account on the content display page via a terminal, can trigger operations on interactive trigger entries on the interactive multimedia content (such as interactive information added by content interaction account A within the interactive multimedia content), triggering the terminal to display the editing area corresponding to that interactive multimedia content. Furthermore, the terminal corresponding to content interaction account B can respond to editing operations on the editing area, adding interactive information to the target multimedia content to obtain interactive multimedia content b. If content interaction account B intends to publish interactive multimedia content b through the content publishing account, it can publish interactive multimedia content b as the multimedia content of the content publishing account after obtaining authorization from the content publishing account.

[0250] Figure 10 This is a flowchart illustrating another content interaction method according to an exemplary embodiment, such as... Figure 10As shown, taking the application of this method to content server 130 as an example, it may include the following steps.

[0251] In step 1010, a multimedia content publishing request is received from a content publishing account.

[0252] The multimedia content publishing request includes the target multimedia content to be published and the corresponding content interaction account.

[0253] In practical applications, after obtaining the target multimedia content to be published, if the terminal 110 corresponding to the content publishing account detects the user's trigger operation of selecting an interactive object for the target multimedia content, it can determine the content interaction account corresponding to the target multimedia content based on the user's trigger operation of selecting an interactive object.

[0254] After obtaining the target multimedia content and identifying the content interaction account corresponding to the target multimedia content, the user can perform a publishing operation on the target multimedia content, such as clicking a preset button. In response to the publishing operation on the target multimedia content, the terminal 110 corresponding to the content publishing account can send a multimedia content publishing request to the content server. The multimedia content publishing request can include the target multimedia content and the content interaction account corresponding to the target multimedia content.

[0255] In step 1020, in response to the multimedia content publishing request, the target multimedia content is published as the multimedia content corresponding to the content publishing account, and the interaction invitation information corresponding to the content interaction account is obtained and sent to the terminal corresponding to the content interaction account.

[0256] The interactive invitation information is used to invite the terminal corresponding to the content interaction account to respond to the interactive trigger operation for the target multimedia content and obtain interactive multimedia content, which is multimedia content with interactive information added to the target multimedia content.

[0257] Upon receiving a multimedia content publishing request, the content server 130 responds by publishing the target multimedia content as the multimedia content corresponding to the content publishing account. It also generates an interaction invitation message for the content interaction account and sends it to the terminal 120 corresponding to that account. Upon receiving the interaction invitation message, the terminal 120 displays it. If a confirmation operation is detected, the terminal 120 displays the target multimedia content, receives an interaction trigger operation for the target multimedia content, adds interactive information to the target multimedia content, and thus obtains interactive multimedia content.

[0258] In the aforementioned content interaction method, the content server 130 can receive a multimedia content publishing request sent by a content publishing account. This request can carry the target multimedia content to be published and the corresponding content interaction account. Upon responding to the request, the content server can publish the target multimedia content as the multimedia content corresponding to the content publishing account, obtain the interaction invitation information corresponding to the content interaction account, and send this invitation to the terminal corresponding to the content interaction account. The interaction invitation invites the terminal to respond to an interactive trigger operation on the target multimedia content, adding interactive information to the content, thus obtaining interactive multimedia content. In this disclosed solution, by inviting a content interaction account to add interactive information to published target multimedia content, interactive multimedia content is generated, providing users with a novel interaction method. Furthermore, since the content interaction account can directly edit and create the target multimedia content, it enhances the user's sense of participation in the creation process, effectively improving user interactivity and efficiency.

[0259] In one exemplary embodiment, the method may further include:

[0260] Receive an interactive content publishing request from a content interaction account, and in response to the interactive content publishing request, publish the interactive multimedia content as multimedia content associated with the target multimedia content.

[0261] Interactive content publishing requests can include interactive multimedia content.

[0262] In a specific implementation, after obtaining interactive multimedia content, the terminal 120 corresponding to the content interaction account can send an interactive content publishing request to the content server if it detects a content publishing operation for the interactive multimedia content. This request may carry the interactive multimedia content.

[0263] Upon receiving an interactive content publishing request from terminal 120, content server 130, in response to the request, can publish interactive multimedia content as multimedia content associated with target multimedia content. Specifically, when publishing interactive multimedia content, the interactive multimedia content can be associated with the information corresponding to the target multimedia content before publishing. For example, content server 130 can update the target multimedia content based on the interactive multimedia content and publish the interactive multimedia content through a content publishing account. Alternatively, interactive multimedia content can be published through a content interaction account, and the interactive multimedia content may include account information corresponding to the content publishing account, or it may include the original content description information corresponding to the target multimedia content.

[0264] In this disclosure, the content server 130 responds to the interactive content publishing request of the terminal 120 corresponding to the content interaction account, and can publish the interactive multimedia content as multimedia content associated with the target multimedia content. The interactive multimedia content can showcase the interaction between users, attract more users to participate in the editing of the target multimedia content, and improve the interactivity between users and the dissemination of the work.

[0265] In one exemplary embodiment, publishing the interactive multimedia content as multimedia content associated with the target multimedia content may include:

[0266] The interactive multimedia content will be published as the multimedia content corresponding to the content publishing account.

[0267] In practical applications, content servers can publish interactive multimedia content as the multimedia content corresponding to a content publishing account. Specifically, since the interactive content account is the interaction target selected by the content publishing account, when the interactive content account intends to publish interactive multimedia content through the content publishing account, the content server can directly publish the interactive multimedia content as the multimedia content corresponding to the content publishing account.

[0268] Of course, if the content interaction account only invites the content publishing account to edit the target multimedia content, but does not authorize the content interaction account to publish the interactive multimedia content in its name, the content server can send an interaction authorization prompt message to terminal 110 after receiving the interactive content publishing request, asking the content publishing account whether it authorizes the content interaction account and allows the publishing of interactive multimedia content through the content publishing account. If the server receives a confirmation message from terminal 120 regarding the interaction authorization prompt message, the interactive multimedia content can be published as the multimedia content corresponding to the content publishing account.

[0269] In this disclosure, the content server 130 can publish interactive multimedia content as multimedia content corresponding to a content publishing account, allowing different users to edit the same multimedia content and publish it through the content publishing account. This enriches the interactive forms of multimedia content and creates a dissemination effect among users, increasing the reach of the work while enhancing interactivity among users.

[0270] In one exemplary embodiment, publishing the interactive multimedia content as multimedia content associated with the target multimedia content may include:

[0271] Obtain the original content description information associated with the target multimedia content, and obtain the interactive content description information associated with the interactive multimedia content based on the original content description information; publish the interactive multimedia content and the interactive content description information as the published content corresponding to the content interaction account.

[0272] The interactive content description information may include the original content description information and the account information corresponding to the content publishing account.

[0273] In practical applications, the content server 130 can obtain the original content description information associated with the target multimedia content and, based on the original content description information, obtain the interactive content description information associated with the interactive multimedia content. Specifically, for example, the original content description information can be used as the interactive content description information; or, if the content interaction account adds new content description information for the interactive multimedia content, the interactive content description information can be obtained based on the original content description information and the new content description information.

[0274] After obtaining the interactive content description information, the interactive multimedia content and the interactive content description information can be published as the content to be published by the corresponding content interaction account.

[0275] In this disclosure, the content server 130 can obtain the original content description information associated with the target multimedia content, and obtain the interactive content description information associated with the interactive multimedia content based on the original content description information. Then, the interactive multimedia content and the interactive content description information can be published as the content corresponding to the content interaction account. In the solution of this disclosure, when interactive multimedia content generated based on the target multimedia content is published through the content interaction account, by associating the original content description information and the account information corresponding to the content publishing account, the creative interaction between users based on the target multimedia content can be intuitively displayed, attracting other users to participate in the creation of the target multimedia content, forming dissemination power, and enhancing interaction between users.

[0276] It should be understood that, although Figure 2 , Figure 6 and Figure 10 The steps in the flowchart are shown sequentially as indicated by the arrows, but these steps are not necessarily executed in the order indicated by the arrows. Unless otherwise specified herein, there is no strict order in which these steps are executed, and they can be performed in other orders. Figure 2 , Figure 6 and Figure 10At least some of the steps in the process may include multiple steps or multiple stages. These steps or stages are not necessarily completed at the same time, but may be executed at different times. The execution order of these steps or stages is not necessarily sequential, but may be executed in turn or alternately with other steps or at least some of the steps or stages in other steps.

[0277] It is understood that the same / similar parts between the various embodiments of the methods described above in this specification can be referred to each other. Each embodiment focuses on the differences from other embodiments, and relevant parts can be referred to the description of other method embodiments.

[0278] Figure 11 This is a block diagram illustrating a content interaction device 1100 according to an exemplary embodiment, which can be applied to a terminal corresponding to a content publishing account. (Refer to...) Figure 11 The device includes a content interaction account determination unit 1101 and a target multimedia content publishing unit 1102.

[0279] The content interaction account determination unit 1101 is configured to perform a trigger operation in response to the selection of an interaction object to determine the content interaction account corresponding to the target multimedia content to be published.

[0280] The target multimedia content publishing unit 1102 is configured to perform a publishing operation for the target multimedia content, publish the target multimedia content on the content publishing account, and trigger the sending of an interactive invitation message to the terminal corresponding to the content interaction account.

[0281] The interactive invitation information is used to invite the terminal corresponding to the content interaction account to respond to the interactive trigger operation for the target multimedia content and obtain interactive multimedia content, wherein the interactive multimedia content is multimedia content with interactive information added to the target multimedia content.

[0282] In one exemplary embodiment, the content interaction account determination unit includes:

[0283] The interactive object selection entry display module is configured to display the target multimedia content and, corresponding to the target multimedia content, display the interactive object selection entry.

[0284] The interactive object selection entry trigger module is configured to receive a trigger operation for the interactive object selection entry, and select the content interactive account corresponding to the target multimedia content from the associated accounts corresponding to the content publishing account based on the trigger operation.

[0285] In one exemplary embodiment, the apparatus further includes:

[0286] The first multimedia content display unit is configured to perform a trigger operation in response to displaying multimedia content, and to publish the interactive multimedia content as the multimedia content corresponding to the content publishing account on the content display page corresponding to the content publishing account.

[0287] In one exemplary embodiment, the apparatus further includes:

[0288] The second multimedia content display unit is configured to perform a trigger operation in response to displaying multimedia content, and to display the interactive multimedia content corresponding to the content interaction account on the content display page corresponding to the content publishing account;

[0289] The interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive content description information includes the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account.

[0290] In one exemplary embodiment, the apparatus further includes:

[0291] The notification message receiving unit is configured to receive an interactive authorization notification message for the target multimedia content; the interactive authorization notification message corresponds to the interactive multimedia content displaying candidate accounts;

[0292] The authorization unit is configured to perform a confirmation operation in response to the interactive authorization prompt message, determine the candidate account as the content interaction account corresponding to the target multimedia content, and use the interactive multimedia content of the candidate account as the updated multimedia content corresponding to the target multimedia content.

[0293] Figure 12 This is a block diagram of a content interaction device 1200 according to an exemplary embodiment, which can be applied to a terminal corresponding to a content interaction account. (Refer to...) Figure 12 The device includes an interactive invitation information triggering unit 1201 and an interactive multimedia content generation unit 1202.

[0294] The interactive invitation information triggering unit 1201 is configured to perform a confirmation operation in response to the interactive invitation information and display the target multimedia content published by the content publishing account; the terminal corresponding to the content publishing account is used to respond to the trigger operation of selecting an interactive object, determine the content interaction account as the content interaction account corresponding to the target multimedia content, and respond to the publishing operation for the target multimedia content, triggering the sending of the interactive invitation information to the content interaction account when the target multimedia content is published on the content publishing account;

[0295] The interactive multimedia content generation unit 1202 is configured to perform an interactive triggering operation in response to the target multimedia content, add interactive information to the target multimedia content, and obtain interactive multimedia content.

[0296] In one exemplary embodiment, in response to the interactive triggering operation for the target multimedia content, the apparatus further includes:

[0297] The first publishing unit is configured to perform a content publishing operation for receiving the interactive multimedia content;

[0298] An interactive multimedia content display unit is configured to display the interactive multimedia content corresponding to the content publishing account on the content display page corresponding to the content interactive account when the interactive multimedia content is published based on the content publishing operation.

[0299] In one exemplary embodiment, in response to the interactive triggering operation for the target multimedia content, the apparatus further includes:

[0300] The second publishing unit is configured to perform a content publishing operation in response to the interactive multimedia content, and publish the interactive multimedia content as the multimedia content corresponding to the content interaction account.

[0301] The interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive content description information includes the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account.

[0302] In one exemplary embodiment, the apparatus further includes:

[0303] The content update message display unit is configured to display a content update message corresponding to the interactive multimedia content when the interactive multimedia content is successfully published as multimedia content corresponding to the content interaction account. The content update message is used to prompt the target multimedia content to be updated based on the interactive multimedia content.

[0304] The content update message confirmation unit is configured to perform a confirmation operation in response to the content update message, and display the interactive multimedia content corresponding to the content publishing account on the content display page corresponding to the content interaction account.

[0305] In one exemplary embodiment, the interactive multimedia content generation unit includes:

[0306] The editing area display module is configured to perform an interactive trigger operation in response to the target multimedia content and display the editing area corresponding to the target multimedia content.

[0307] The interactive information adding module is configured to perform an interactive information addition to the target multimedia content in response to an editing operation on the editing area, thereby obtaining interactive multimedia content.

[0308] In an exemplary embodiment, the interactive invitation information triggering unit includes:

[0309] The interactive trigger entry display module is configured to perform a confirmation operation in response to the interactive invitation information, and display the target multimedia content published by the content publishing account and the interactive trigger entry corresponding to the target multimedia content on the content display page corresponding to the content interaction account;

[0310] The editing area display module is configured to perform an operation in response to the selection of the interactive trigger entry, and display the editing area corresponding to the target multimedia content.

[0311] In one exemplary embodiment, the interactive information adding module includes:

[0312] The camera entry display module is configured to display the camera entry in response to an editing operation on the editing area;

[0313] The image acquisition module is configured to perform a trigger operation in response to the shooting entry, acquire the image corresponding to the content interaction account, and add the image as interactive information to the target multimedia content to obtain interactive multimedia content.

[0314] Figure 13 This is a block diagram of a content interaction device 1300 according to an exemplary embodiment, which can be applied to a content server. (Refer to...) Figure 13 The device includes a multimedia content publishing request receiving unit 1301 and a target multimedia content publishing unit 1302.

[0315] The multimedia content publishing request receiving unit 1301 is configured to receive a multimedia content publishing request sent by a content publishing account; the multimedia content publishing request carries the target multimedia content to be published and the content interaction account corresponding to the target multimedia content.

[0316] The target multimedia content publishing unit 1302 is configured to respond to the multimedia content publishing request by publishing the target multimedia content as the multimedia content corresponding to the content publishing account, and to obtain the interaction invitation information corresponding to the content interaction account and send the interaction invitation information to the terminal corresponding to the content interaction account.

[0317] The interactive invitation information is used to invite the terminal corresponding to the content interaction account to respond to the interactive trigger operation for the target multimedia content and obtain interactive multimedia content, wherein the interactive multimedia content is multimedia content with interactive information added to the target multimedia content.

[0318] In one exemplary embodiment, the apparatus further includes:

[0319] An interactive content publishing request receiving unit is configured to execute an interactive content publishing request from a receiving content interactive account, wherein the interactive content publishing request carries the interactive multimedia content.

[0320] The associated publishing unit is configured to respond to the interactive content publishing request by publishing the interactive multimedia content as multimedia content associated with the target multimedia content.

[0321] In one exemplary embodiment, the associated publishing unit includes:

[0322] The multimedia content update module is configured to publish the interactive multimedia content as the updated multimedia content of the target multimedia content.

[0323] In one exemplary embodiment, the associated publishing unit includes:

[0324] The description information acquisition module is configured to acquire the original content description information associated with the target multimedia content, and obtain the interactive content description information associated with the interactive multimedia content based on the original content description information; the interactive content description information includes the original content description information and account information corresponding to the content publishing account.

[0325] The description information adding unit is configured to publish the interactive multimedia content and the interactive content description information as the published content corresponding to the content interaction account.

[0326] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0327] Figure 14This is a block diagram illustrating an electronic device 1400 for implementing a content interaction method according to an exemplary embodiment. For example, the electronic device 1400 may be a mobile phone, computer, digital broadcasting terminal, messaging device, game console, tablet device, medical device, fitness equipment, personal digital assistant, etc.

[0328] Reference Figure 14 The electronic device 1400 may include one or more of the following components: a processing component 1402, a memory 1404, a power supply component 1406, a multimedia component 1408, an audio component 1410, an input / output (I / O) interface 1412, a sensor component 1414, and a communication component 1416.

[0329] Processing component 1402 typically controls the overall operation of electronic device 1400, such as operations associated with display, telephone calls, data communication, camera operation, and recording operations. Processing component 1402 may include one or more processors 1420 to execute instructions to perform all or part of the steps of the methods described above. Furthermore, processing component 1402 may include one or more modules to facilitate interaction between processing component 1402 and other components. For example, processing component 1402 may include a multimedia module to facilitate interaction between multimedia component 1408 and processing component 1402.

[0330] Memory 1404 is configured to store various types of data to support the operation of electronic device 1400. Examples of such data include instructions for any application or method operating on electronic device 1400, contact data, phonebook data, messages, pictures, videos, etc. Memory 1404 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic storage, flash memory, magnetic disk, optical disk, or graphene storage.

[0331] Power supply component 1406 provides power to various components of electronic device 1400. Power supply component 1406 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to electronic device 1400.

[0332] Multimedia component 1408 includes a screen that provides an output interface between the electronic device 1400 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touchscreen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensors may sense not only the boundaries of the touch or swipe action but also the duration and pressure associated with the touch or swipe operation. In some embodiments, multimedia component 1408 includes a front-facing camera and / or a rear-facing camera. When the electronic device 1400 is in an operating mode, such as a shooting mode or a video mode, the front-facing camera and / or the rear-facing camera may receive external multimedia data. Each front-facing camera and rear-facing camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

[0333] Audio component 1410 is configured to output and / or input audio signals. For example, audio component 1410 includes a microphone (MIC) configured to receive external audio signals when electronic device 1400 is in an operating mode, such as call mode, recording mode, and voice recognition mode. The received audio signals may be further stored in memory 1404 or transmitted via communication component 1416. In some embodiments, audio component 1410 also includes a speaker for outputting audio signals.

[0334] I / O interface 1412 provides an interface between processing component 1402 and peripheral interface modules, such as keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to, home buttons, volume buttons, power buttons, and lock buttons.

[0335] Sensor assembly 1414 includes one or more sensors for providing state assessments of various aspects of electronic device 1400. For example, sensor assembly 1414 may detect the on / off state of electronic device 1400, the relative positioning of components such as the display and keypad of electronic device 1400, changes in position of electronic device 1400 or its components, the presence or absence of user contact with electronic device 1400, orientation or acceleration / deceleration of device 1400, and temperature changes of electronic device 1400. Sensor assembly 1414 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. Sensor assembly 1414 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, sensor assembly 1414 may also include an accelerometer, gyroscope, magnetometer, pressure sensor, or temperature sensor.

[0336] Communication component 1416 is configured to facilitate wired or wireless communication between electronic device 1400 and other devices. Electronic device 1400 can access wireless networks based on communication standards, such as WiFi, carrier networks (such as 2G, 3G, 4G, or 5G), or combinations thereof. In one exemplary embodiment, communication component 1416 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, communication component 1416 also includes a near-field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

[0337] In an exemplary embodiment, the electronic device 1400 may be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field-programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic components to perform the methods described above.

[0338] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory 1404 including instructions, which can be executed by a processor 1420 of an electronic device 1400 to perform the above-described method. For example, the computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc.

[0339] In an exemplary embodiment, a computer program product is also provided, the computer program product including instructions that can be executed by a processor 1420 of an electronic device 1400 to perform the above-described method.

[0340] Figure 15 This is a block diagram illustrating an electronic device 1500 for implementing a content interaction method according to an exemplary embodiment. For example, the electronic device 1500 can be a server. (Refer to...) Figure 15 The electronic device 1500 includes a processing component 1520, which further includes one or more processors, and memory resources represented by memory 1522 for storing instructions, such as application programs, that can be executed by the processing component 1520. The application programs stored in memory 1522 may include one or more modules, each corresponding to a set of instructions. Furthermore, the processing component 1520 is configured to execute instructions to perform the methods described above.

[0341] Electronic device 1500 may further include: a power supply component 1524 configured to perform power management of electronic device 1500, a wired or wireless network interface 1526 configured to connect electronic device 1500 to a network, and an input / output (I / O) interface 1528. Electronic device 1500 may operate on an operating system stored in memory 1522, such as Windows Server, Mac OS X, Unix, Linux, FreeBSD, or similar.

[0342] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory 1522 including instructions, which can be executed by a processor of an electronic device 1500 to perform the above-described method. The storage medium may be a computer-readable storage medium, such as a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device.

[0343] In an exemplary embodiment, a computer program product is also provided, the computer program product including instructions that can be executed by a processor of an electronic device 1500 to perform the above-described method.

[0344] It should be noted that the above-mentioned apparatus, electronic equipment, computer-readable storage medium, computer program product, etc., may also include other implementation methods according to the description of the method embodiments. For specific implementation methods, please refer to the description of the relevant method embodiments, which will not be elaborated here.

[0345] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the claims.

[0346] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A content interaction method, characterized in that, The terminals used for content publishing accounts include: In response to the triggering operation of selecting an interactive object, the content interaction account corresponding to the target multimedia content to be published is determined; the target multimedia content to be published includes multimedia content obtained by the content publishing account after editing multimedia content published by other content publishing accounts; In response to a publishing operation for the target multimedia content, the target multimedia content is published on the content publishing account, and an interaction invitation message is sent to the terminal corresponding to the content interaction account. The interaction invitation message is used to invite the terminal corresponding to the content interaction account to respond to the interaction trigger operation for the target multimedia content and obtain interactive multimedia content. The interactive multimedia content is multimedia content with added interactive information on the published target multimedia content. The interactive information includes image materials generated based on a selfie image corresponding to the content interaction account, and the interactive multimedia content displays the image materials. In response to a triggering operation to display multimedia content, the interactive multimedia content is published as multimedia content corresponding to the content publishing account on the content display page corresponding to the content publishing account; the interactive multimedia content is associated with the account information of the content interaction account; And / or, In response to a triggering operation to display multimedia content, the interactive multimedia content published by the content interaction account is displayed on the content display page corresponding to the content publishing account; wherein, the interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive information contained in the published interactive multimedia content provides an interactive trigger entry point, which is used to trigger the display of the editing area corresponding to the interactive multimedia content.

2. The method according to claim 1, characterized in that, The step of responding to the trigger operation of selecting an interactive object and determining the content interaction account corresponding to the target multimedia content to be published includes: Display the target multimedia content, and corresponding to the target multimedia content, display an interactive object selection entry point; Receive a trigger operation for selecting the entry point of the interactive object, and select the content interaction account corresponding to the target multimedia content from the associated accounts corresponding to the content publishing account based on the trigger operation.

3. The method according to claim 1, characterized in that, The account information includes the account identifier and / or account avatar.

4. The method according to claim 1, characterized in that, The interactive content description information includes the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account.

5. The method according to claim 1, characterized in that, Also includes: Receive an interactive authorization prompt message for the target multimedia content; The interactive authorization prompt message corresponds to the display of interactive multimedia content with candidate accounts; In response to the confirmation operation of the interactive authorization prompt message, the candidate account is determined to be the content interaction account corresponding to the target multimedia content, and the interactive multimedia content of the candidate account is used as the updated multimedia content corresponding to the target multimedia content.

6. A content interaction method, characterized in that, The terminals used for content interaction accounts include: In response to a confirmation operation on the interactive invitation information, the target multimedia content published by the content publishing account is displayed; the terminal corresponding to the content publishing account is used to respond to a trigger operation of selecting an interactive object, determine the content interaction account as the content interaction account corresponding to the target multimedia content, and in response to a publishing operation on the target multimedia content, trigger the sending of the interactive invitation information to the content interaction account when the target multimedia content is published on the content publishing account; the target multimedia content to be published includes multimedia content obtained by the content publishing account after editing multimedia content published by other content publishing accounts; In response to an interactive trigger operation on the target multimedia content, interactive information is added to the target multimedia content to obtain interactive multimedia content. The interactive information includes image materials generated based on a selfie image corresponding to the content interaction account. The interactive multimedia content displays the image materials. The interactive multimedia content is displayed on the content display page corresponding to the content publishing account and is published as multimedia content corresponding to the content publishing account; the interactive multimedia content is associated with the account information of the content interaction account; And / or, The interactive multimedia content is displayed on the content display page corresponding to the content publishing account, and is published as multimedia content by the content interactive account; wherein, the interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive information contained in the published interactive multimedia content provides an interactive trigger entry point, which is used to trigger the display of the editing area corresponding to the interactive multimedia content.

7. The method according to claim 6, characterized in that, After adding interactive information to the target multimedia content in response to an interactive triggering operation for the target multimedia content to obtain interactive multimedia content, the method further includes: Receive content publishing operations for the interactive multimedia content; Once the interactive multimedia content is published based on the content publishing operation, the interactive multimedia content corresponding to the content publishing account is displayed on the content display page corresponding to the content interaction account.

8. The method according to claim 6, characterized in that, After adding interactive information to the target multimedia content in response to an interactive triggering operation for the target multimedia content to obtain interactive multimedia content, the method further includes: In response to the content publishing operation for the interactive multimedia content, the interactive multimedia content is published as the multimedia content corresponding to the content interaction account; The interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive content description information includes the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account.

9. The method according to claim 8, characterized in that, The method further includes: When the interactive multimedia content is successfully published as the multimedia content corresponding to the content interaction account, a content update message corresponding to the interactive multimedia content is displayed. The content update message is used to prompt the target multimedia content to be updated based on the interactive multimedia content. In response to a confirmation action for the content update message, the interactive multimedia content corresponding to the content publishing account is displayed on the content display page corresponding to the content interaction account.

10. The method according to claim 6, characterized in that, The step of adding interactive information to the target multimedia content in response to an interactive triggering operation on the target multimedia content to obtain interactive multimedia content includes: In response to an interactive trigger operation on the target multimedia content, the editing area corresponding to the target multimedia content is displayed; In response to an editing operation on the editing area, interactive information is added to the target multimedia content to obtain interactive multimedia content.

11. The method according to claim 10, characterized in that, The response to the confirmation action for the interactive invitation information, displaying the target multimedia content published by the content publishing account, includes: In response to the confirmation operation of the interaction invitation information, the target multimedia content published by the content publishing account and the interaction trigger entry corresponding to the target multimedia content are displayed on the content display page corresponding to the content interaction account. The step of displaying the editing area corresponding to the target multimedia content in response to an interactive trigger operation on the target multimedia content includes: In response to the selection operation of the interactive trigger entry, the editing area corresponding to the target multimedia content is displayed.

12. The method according to claim 10, characterized in that, In response to an editing operation on the editing area, interactive information is added to the target multimedia content to obtain interactive multimedia content, including: In response to an editing operation on the editing area, the camera entry point is displayed; In response to a trigger operation on the shooting entry point, the captured image corresponding to the content interaction account is obtained, and the captured image is added as interactive information to the target multimedia content to obtain interactive multimedia content.

13. A content interaction method, characterized in that, Applied to content servers, including: Receive a multimedia content publishing request sent by a content publishing account; the multimedia content publishing request carries the target multimedia content to be published and the content interaction account corresponding to the target multimedia content; the target multimedia content to be published includes multimedia content obtained by the content publishing account after editing multimedia content published by other content publishing accounts; In response to the multimedia content publishing request, the target multimedia content is published as the multimedia content corresponding to the content publishing account, and the interactive invitation information corresponding to the content interaction account is obtained and sent to the terminal corresponding to the content interaction account. The interactive invitation information is used to invite the terminal corresponding to the content interaction account to respond to the interactive trigger operation for the target multimedia content and obtain interactive multimedia content. The interactive multimedia content is multimedia content with interactive information added to the target multimedia content. The interactive information includes image materials generated based on the selfie image corresponding to the content interaction account. The interactive multimedia content displays the image materials. The interactive multimedia content is displayed on the content display page corresponding to the content publishing account and is published as multimedia content corresponding to the content publishing account; the interactive multimedia content is associated with the account information of the content interaction account; And / or, The interactive multimedia content is displayed on the content display page corresponding to the content publishing account, and is published as multimedia content by the content interactive account; wherein, the interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive information contained in the published interactive multimedia content provides an interactive trigger entry point, which is used to trigger the display of the editing area corresponding to the interactive multimedia content.

14. The method according to claim 13, characterized in that, Also includes: Receive an interactive content publishing request from a content interaction account, wherein the interactive content publishing request carries the interactive multimedia content; In response to the interactive content publishing request, the interactive multimedia content is published as multimedia content associated with the target multimedia content.

15. The method according to claim 14, characterized in that, The step of publishing the interactive multimedia content as multimedia content associated with the target multimedia content includes: The interactive multimedia content is published as the updated multimedia content of the target multimedia content.

16. The method according to claim 14, characterized in that, The step of publishing the interactive multimedia content as multimedia content associated with the target multimedia content includes: Obtain the original content description information associated with the target multimedia content, and obtain the interactive content description information associated with the interactive multimedia content based on the original content description information; the interactive content description information includes the original content description information and the account information corresponding to the content publishing account. The interactive multimedia content and the description information of the interactive content are published as the content to be published by the content interaction account.

17. A content interactive device, characterized in that, The terminals used for content publishing accounts include: The content interaction account determination unit is configured to perform a trigger operation in response to the selection of an interaction object to determine the content interaction account corresponding to the target multimedia content to be published; the target multimedia content to be published includes multimedia content obtained by the content publishing account after editing multimedia content published by other content publishing accounts; The target multimedia content publishing unit is configured to perform a publishing operation in response to the target multimedia content, publish the target multimedia content on the content publishing account, and trigger the sending of an interaction invitation message to the terminal corresponding to the content interaction account; The interactive invitation information is used to invite the terminal corresponding to the content interaction account to respond to the interactive trigger operation for the target multimedia content and obtain interactive multimedia content. The interactive multimedia content is multimedia content with interactive information added to the target multimedia content. The interactive information includes image materials generated based on the selfie image corresponding to the content interaction account. The interactive multimedia content displays the image materials. The first multimedia content display unit is configured to execute a trigger operation in response to displaying multimedia content, and to publish the interactive multimedia content as the multimedia content corresponding to the content publishing account on the content display page corresponding to the content publishing account; the interactive multimedia content is associated with the account information of the content interaction account; And / or, The second multimedia content display unit is configured to perform a trigger operation in response to displaying multimedia content, and to display the interactive multimedia content published by the content interaction account on the content display page corresponding to the content publishing account; wherein, the interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive information contained in the published interactive multimedia content provides an interactive trigger entry point, which is used to trigger the display of the editing area corresponding to the interactive multimedia content.

18. The apparatus according to claim 17, characterized in that, The content interaction account determination unit includes: The interactive object selection entry display module is configured to display the target multimedia content and, corresponding to the target multimedia content, display the interactive object selection entry. The interactive object selection entry trigger module is configured to receive a trigger operation for the interactive object selection entry, and select the content interactive account corresponding to the target multimedia content from the associated accounts corresponding to the content publishing account based on the trigger operation.

19. The apparatus according to claim 17, characterized in that, The account information includes the account identifier and / or account avatar.

20. The apparatus according to claim 17, characterized in that, The interactive content description information includes the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account.

21. The apparatus according to claim 17, characterized in that, Also includes: The prompt message receiving unit is configured to receive interactive authorization prompt messages for the target multimedia content; The interactive authorization prompt message corresponds to the display of interactive multimedia content with candidate accounts; The authorization unit is configured to perform a confirmation operation in response to the interactive authorization prompt message, determine the candidate account as the content interaction account corresponding to the target multimedia content, and use the interactive multimedia content of the candidate account as the updated multimedia content corresponding to the target multimedia content.

22. A content interactive device, characterized in that, The terminals used for content interaction accounts include: An interactive invitation information triggering unit is configured to perform a confirmation operation in response to the interactive invitation information, displaying the target multimedia content published by the content publishing account; the terminal corresponding to the content publishing account is used to respond to the trigger operation of selecting an interactive object, determine the content interaction account as the content interaction account corresponding to the target multimedia content, and respond to the publishing operation for the target multimedia content, triggering the sending of the interactive invitation information to the content interaction account when the target multimedia content is published on the content publishing account; the target multimedia content to be published includes multimedia content obtained by the content publishing account after editing multimedia content published by other content publishing accounts; An interactive multimedia content generation unit is configured to perform an interactive triggering operation in response to the target multimedia content, add interactive information to the target multimedia content, and obtain interactive multimedia content, wherein the interactive information includes image material generated based on a selfie image corresponding to the content interaction account, and the interactive multimedia content displays the image material; The interactive multimedia content is displayed on the content display page corresponding to the content publishing account and is published as multimedia content corresponding to the content publishing account; the interactive multimedia content is associated with the account information of the content interaction account; And / or, The interactive multimedia content is displayed on the content display page corresponding to the content publishing account, and is published as multimedia content by the content interactive account; wherein, the interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive information contained in the published interactive multimedia content provides an interactive trigger entry point, which is used to trigger the display of the editing area corresponding to the interactive multimedia content.

23. The apparatus according to claim 22, characterized in that, In response to the interactive triggering operation for the target multimedia content, the device further includes: The first publishing unit is configured to perform a content publishing operation for receiving the interactive multimedia content; An interactive multimedia content display unit is configured to display the interactive multimedia content corresponding to the content publishing account on the content display page corresponding to the content interactive account when the interactive multimedia content is published based on the content publishing operation.

24. The apparatus according to claim 22, characterized in that, In response to the interactive triggering operation for the target multimedia content, the device further includes: The second publishing unit is configured to perform a content publishing operation in response to the interactive multimedia content, and publish the interactive multimedia content as the multimedia content corresponding to the content interaction account. The interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive content description information includes the original content description information associated with the target multimedia content and the account information corresponding to the content publishing account.

25. The apparatus according to claim 24, characterized in that, The device further includes: The content update message display unit is configured to display a content update message corresponding to the interactive multimedia content when the interactive multimedia content is successfully published as multimedia content corresponding to the content interaction account. The content update message is used to prompt the target multimedia content to be updated based on the interactive multimedia content. The content update message confirmation unit is configured to perform a confirmation operation in response to the content update message, and display the interactive multimedia content corresponding to the content publishing account on the content display page corresponding to the content interaction account.

26. The apparatus according to claim 22, characterized in that, The interactive multimedia content generation unit includes: The editing area display module is configured to perform an interactive trigger operation in response to the target multimedia content and display the editing area corresponding to the target multimedia content. The interactive information adding module is configured to perform an interactive information addition to the target multimedia content in response to an editing operation on the editing area, thereby obtaining interactive multimedia content.

27. The apparatus according to claim 26, characterized in that, The interactive invitation information triggering unit includes: The interactive trigger entry display module is configured to perform a confirmation operation in response to the interactive invitation information, and display the target multimedia content published by the content publishing account and the interactive trigger entry corresponding to the target multimedia content on the content display page corresponding to the content interaction account; The editing area display module is configured to perform an operation in response to the selection of the interactive trigger entry, and display the editing area corresponding to the target multimedia content.

28. The apparatus according to claim 26, characterized in that, The interactive information adding module includes: The camera entry display module is configured to display the camera entry in response to an editing operation on the editing area; The image acquisition module is configured to perform a trigger operation in response to the shooting entry, acquire the image corresponding to the content interaction account, and add the image as interactive information to the target multimedia content to obtain interactive multimedia content.

29. A content interactive device, characterized in that, Applied to content servers, including: A multimedia content publishing request receiving unit is configured to receive a multimedia content publishing request sent by a content publishing account; the multimedia content publishing request carries a target multimedia content to be published and a content interaction account corresponding to the target multimedia content; the target multimedia content to be published includes multimedia content obtained by the content publishing account after editing multimedia content published by other content publishing accounts; The target multimedia content publishing unit is configured to respond to the multimedia content publishing request by publishing the target multimedia content as multimedia content corresponding to the content publishing account, and to obtain the interaction invitation information corresponding to the content interaction account and send the interaction invitation information to the terminal corresponding to the content interaction account. The interactive invitation information is used to invite the terminal corresponding to the content interaction account to respond to the interactive trigger operation for the target multimedia content and obtain interactive multimedia content. The interactive multimedia content is multimedia content with interactive information added to the target multimedia content. The interactive information includes image materials generated based on the selfie image corresponding to the content interaction account. The interactive multimedia content displays the image materials. The interactive multimedia content is displayed on the content display page corresponding to the content publishing account and is published as multimedia content corresponding to the content publishing account; the interactive multimedia content is associated with the account information of the content interaction account; And / or, The interactive multimedia content is displayed on the content display page corresponding to the content publishing account, and is published as multimedia content by the content interactive account; wherein, the interactive content description information associated with the interactive multimedia content is obtained based on the original content description information associated with the target multimedia content. The interactive information contained in the published interactive multimedia content provides an interactive trigger entry point, which is used to trigger the display of the editing area corresponding to the interactive multimedia content.

30. The apparatus according to claim 29, characterized in that, Also includes: An interactive content publishing request receiving unit is configured to execute an interactive content publishing request from a receiving content interactive account, wherein the interactive content publishing request carries the interactive multimedia content. The associated publishing unit is configured to respond to the interactive content publishing request by publishing the interactive multimedia content as multimedia content associated with the target multimedia content.

31. The apparatus according to claim 30, characterized in that, The associated publishing unit includes: The multimedia content update module is configured to publish the interactive multimedia content as the updated multimedia content of the target multimedia content.

32. The apparatus according to claim 30, characterized in that, The associated publishing unit includes: The description information acquisition module is configured to acquire the original content description information associated with the target multimedia content, and obtain the interactive content description information associated with the interactive multimedia content based on the original content description information; the interactive content description information includes the original content description information and the account information corresponding to the content publishing account. The description information adding unit is configured to publish the interactive multimedia content and the interactive content description information as the published content corresponding to the content interaction account.

33. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the content interaction method as described in any one of claims 1 to 16.

34. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the content interaction method as described in any one of claims 1 to 16.

35. A computer program product, the computer program product comprising instructions, characterized in that, When the instruction is executed by the processor of the electronic device, it enables the electronic device to perform the content interaction method as described in any one of claims 1 to 16.

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