Method, device and readable storage medium for generating travel push based on information points

Abstract

The present invention discloses a method, device and computer-readable storage medium for generating travel push based on information points, the method comprising: obtaining user information and vehicle information of an associated vehicle, and converting the user information and vehicle information into a portrait tag, dynamically obtaining a message tag pushed by an information point within the display range of a navigation map, activating an information point with a message tag matching the portrait tag, and if it is monitored that an associated vehicle enters a preset trigger threshold range of an activated information point, the activated information point entered by the associated vehicle is converted into a target information point, and personalized travel push content is generated based on the message tag corresponding to the target information point. The present invention realizes the timeliness and accuracy of personalized push content by combining an intelligent vehicle machine with map information points, meets the user's diversified and personalized travel service content needs, improves the user's car experience, and is conducive to car companies to enhance user stickiness.

Description

Technical Field

[0001] The present invention relates to the field of automobile human-computer interaction, and in particular to a method, device and computer-readable storage medium for generating travel push based on information points. Background Art

[0002] With the development of science and technology, the automotive industry has also shifted from traditional performance-centered to user experience-centered. Major automakers have turned their research direction to the smart car machine in smart connected cars. As an important bridge for information communication between people and cars, cars and the outside world (cars and cars), smart car machines provide content push services for users' travel. In the existing technology, the travel service content push service is a one-way push, that is, the smart car machine pushes unilaterally, and some of them even contain a large number of advertisements.

[0003] Therefore, there are at least the following problems in the prior art: the existing travel service content push is based on the program set when the smart car machine leaves the factory, and there are problems with single-direction and inherent pattern push, which cannot meet the user's diverse and personalized travel service content needs, affecting the user's car experience. Summary of the invention

[0004] The main purpose of the present invention is to provide a method, device and computer-readable storage medium for generating travel push based on information points, aiming to solve the technical problems of single direction and inherent patterning when smart car machines push travel service content.

[0005] To achieve the above object, the present invention provides a method for generating travel push based on information points, the method for generating travel push based on information points comprising the following steps:

[0006] Obtaining user information and vehicle information of the associated vehicle, and converting the user information and vehicle information into a portrait tag;

[0007] Dynamically obtain message tags pushed by information points within the display range of the navigation map;

[0008] Activate the information point of the message tag matching the portrait tag;

[0009] If it is monitored that the associated vehicle enters the preset trigger threshold range of the activated information point, the activated information point that the associated vehicle enters is converted into a target information point, and personalized travel push content is generated based on the message tag corresponding to the target information point.

[0010] Optionally, after the step of obtaining the user information and vehicle information of the associated vehicle, the method further includes:

[0011] Determining whether the acquired user information contains specific information points;

[0012] If the user information does not contain a specific information point, the step of dynamically acquiring a message tag pushed by the information point within the display range of the navigation map is performed;

[0013] If the user information includes a specific information point, judging whether the specific information point is an entertainment and tourist attraction based on the industry code of the specific information point;

[0014] If the specific information point is determined to be an entertainment and tourist attraction, personalized travel push content is formulated based on the user information, wherein the personalized travel push content includes food and hotel information of the specific information point;

[0015] If it is determined that the specific information point is not an entertainment or tourist attraction, the generation of personalized travel push content is stopped.

[0016] Optionally, before the step of converting the user information and vehicle information into a portrait tag, the method further includes:

[0017] Extracting characteristic tags from the user information and vehicle information respectively, and comparing and analyzing them with a preset industry code comparison table, and obtaining a first industry code and a second industry code respectively that are adapted to the characteristic tags;

[0018] The first industry code and the second industry code are combined to obtain a portrait label.

[0019] Optionally, the step of activating the information point of the message tag matching the portrait tag includes:

[0020] Activate the information point of the message tag that matches the first industry code and the second industry code in the portrait tag, and open the information transmission channel between the activated information point and the intelligent vehicle machine.

[0021] Optionally, if it is detected that the associated vehicle enters a preset trigger threshold range of the activated information point, before the step of converting the activated information point into a target information point, the method further includes:

[0022] Determine the consumption expectation level of the associated vehicle for each of the activated information points according to the feature tags in the user information and the vehicle information and the product service features to be provided by each of the activated information points collected based on the information transmission channel;

[0023] According to the expected consumption level, a preset trigger threshold range is configured for each of the activated information points, wherein the higher the expected consumption level, the larger the preset trigger threshold range;

[0024] Based on the vehicle navigation, it is monitored in a dynamic scanning manner whether the associated vehicle enters the preset trigger threshold range of the activated information point.

[0025] Optionally, after the step of generating personalized travel push content based on the message tag corresponding to the target information point, the step further includes:

[0026] The personalized travel push content is popped up on the icon of the target information point in the navigation map, wherein the personalized travel recommendation content includes products and services to be provided by the target information point.

[0027] Optionally, after the step of popping up the personalized travel push content on the icon of the target information point in the navigation map, the method further includes:

[0028] Determining whether a selection instruction of the target information point is received;

[0029] If the selection instruction is received, the icons of the information points matching the portrait tags of the selection instruction are set differently, and the personalized travel push content is broadcasted by voice;

[0030] If the selection instruction is not received, the personalized travel push content will be popped up without any change.

[0031] Optionally, after the step of popping up the personalized travel push content on the icon of the target information point in the navigation map, the method further includes:

[0032] If it is monitored that the associated vehicle leaves the preset trigger value range of the target information point, the personalized travel push content on the icon of the target information point is cancelled, and the target information point is transformed into the activated information point.

[0033] In addition, to achieve the above-mentioned purpose, the present invention also provides a device for generating travel push based on information points, including a memory, a processor, and a travel push processing program based on information points stored in the memory and executable on the processor, and when the processor executes the travel push processing program based on information points, the steps of the method for generating travel push based on information points are implemented.

[0034] In addition, to achieve the above-mentioned purpose, the present invention also provides a computer-readable storage medium, on which is stored a travel push program based on information points, and when the travel push program based on information points is executed by a processor, the steps of the method for generating travel push based on information points are implemented.

[0035] The present invention realizes the digitization of information by acquiring user information and vehicle information and converting them into portrait tags, optimizes the efficiency of intelligent vehicle machine data management, realizes rapid classification and processing of user and vehicle information data, and improves the efficiency of generating personalized push content. By acquiring the message tags pushed by information points on the navigation map and comparing them with portrait tags, the intelligent vehicle machine is facilitated to quickly match the information points corresponding to user needs, thereby improving the accuracy of personalized push content. By setting a preset trigger threshold range according to the expected consumption level and combining the user's actual driving conditions, the humanization of the intelligent vehicle machine is embodied. By combining map information points, it is convenient for the intelligent vehicle machine to customize the service content to meet the user's diversified and personalized needs, effectively improving the user's car experience, and helping car companies to enhance user stickiness. BRIEF DESCRIPTION OF THE DRAWINGS

[0036] Figure 1 It is a schematic diagram of the device structure of the hardware operating environment involved in the embodiment of the present invention;

[0037] Figure 2 A flow chart of an embodiment of a method for generating travel push based on information points according to the present invention;

[0038] Figure 3 for Figure 2 A detailed flowchart of step S10 in FIG.

[0039] Figure 4 for Figure 2 A detailed flowchart of step S40 in FIG.

[0040] Figure 5 This is a schematic diagram of personalized travel push content on a navigation map according to the present invention.

[0041] The realization of the purpose, functional features and advantages of the present invention will be further explained in conjunction with embodiments and with reference to the accompanying drawings. DETAILED DESCRIPTION

[0042] It should be understood that the specific embodiments described herein are only used to explain the present invention, and are not used to limit the present invention.

[0043] The main solution of the embodiment of the present invention is: to collect user information and vehicle information in real time, and convert the user information and vehicle information into portrait tags, compare the portrait tags with the message tags pushed by the information points within the display range of the navigation map, obtain the information points that match the user information and vehicle information and activate them, and when the vehicle enters the range of the activated information point, the activated information point is converted into a target information point, and the intelligent vehicle machine is triggered to generate personalized travel push content corresponding to the message tag of the target information point.

[0044] In the prior art, the travel service content push of smart car machines is single and stereotyped, and different users want to obtain different travel service content. Therefore, based on the factory settings of the smart car machines, it is impossible to meet the needs of users, which in turn affects the user's car experience.

[0045] The present invention provides a solution that enables the intelligent vehicle machine to push personalized travel service content to users based on the needs of user and vehicle information collected in real time, realize an intelligent human-computer interaction mode, and improve user experience.

[0046] like Figure 1 As shown, Figure 1 It is a schematic diagram of the terminal structure of the hardware operating environment involved in the embodiment of the present invention.

[0047] The device for generating travel push notifications based on information points in the embodiment of the present invention may be a PC, or a mobile terminal device with a display function, such as a smart phone, a tablet computer, or a portable computer.

[0048] like Figure 1 As shown, the terminal may include: a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, and a communication bus 1002. Among them, the communication bus 1002 is used to realize the connection and communication between these components. The user interface 1003 may include a display screen (Display), an input unit such as a keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface and a wireless interface. The network interface 1004 may optionally include a standard wired interface and a wireless interface (such as a WI-FI interface). The memory 1005 may be a high-speed RAM memory, or a stable memory (non-volatile memory), such as a disk memory. The memory 1005 may optionally also be a storage device independent of the aforementioned processor 1001.

[0049] Optionally, the push device may also include a camera, an RF (Radio Frequency) circuit, a sensor, an audio circuit, a WiFi module, and the like. Among them, sensors include light sensors, motion sensors, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display screen according to the brightness of the ambient light, and the proximity sensor may turn off the display screen and / or backlight when the mobile terminal is moved to the ear. As a type of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally three axes), and can detect the magnitude and direction of gravity when stationary. It can be used for applications that identify the posture of the mobile terminal (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; of course, the mobile terminal can also be equipped with other sensors such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., which will not be repeated here.

[0050] Those skilled in the art will understand that Figure 1 The pushing device structure shown in the figure does not constitute a limitation on the pushing device, and may include more or less components than shown in the figure, or combine certain components, or arrange the components differently.

[0051] like Figure 1 As shown, the memory 1005 as a computer storage medium may include an operating system, a network communication module, a user interface module, and a travel push program generated based on information points ( Figure 1 (abbreviated as travel push program in Chinese).

[0052] exist Figure 1 In the terminal shown, the network interface 1004 is mainly used to connect to the backend server and communicate data with the backend server; the user interface 1003 is mainly used to connect to the client (user end) and communicate data with the client; and the processor 1001 can be used to call the information point-based travel push program stored in the memory 1005, and perform the following operations:

[0053] Obtaining user information and vehicle information of the associated vehicle, and converting the user information and vehicle information into a portrait tag;

[0054] Dynamically obtain message tags pushed by information points within the display range of the navigation map;

[0055] Activate the information point of the message tag matching the portrait tag;

[0056] If it is monitored that the associated vehicle enters the preset trigger threshold range of the activated information point, the activated information point that the associated vehicle enters is converted into a target information point, and personalized travel push content is generated based on the message tag corresponding to the target information point.

[0057] Further, the processor 1001 may call the information point-based travel push program stored in the memory 1005, and further perform the following operations:

[0058] Determining whether the acquired user information contains specific information points;

[0059] If the user information does not contain a specific information point, the step of dynamically acquiring a message tag pushed by the information point within the display range of the navigation map is performed;

[0060] If the user information includes a specific information point, judging whether the specific information point is an entertainment and tourist attraction based on the industry code of the specific information point;

[0061] If the specific information point is determined to be an entertainment and tourist attraction, personalized travel push content is formulated based on the user information, wherein the personalized travel push content includes food and hotel information of the specific information point;

[0062] If it is determined that the specific information point is not an entertainment or tourist attraction, the generation of personalized travel push content is stopped.

[0063] Further, the processor 1001 may call the information point-based travel push program stored in the memory 1005, and further perform the following operations:

[0064] Extracting characteristic tags from the user information and vehicle information respectively, and comparing and analyzing them with a preset industry code comparison table, and obtaining a first industry code and a second industry code respectively that are adapted to the characteristic tags;

[0065] The first industry code and the second industry code are combined to obtain a portrait label.

[0066] Further, the processor 1001 may call the information point-based travel push program stored in the memory 1005, and further perform the following operations:

[0067] Activate the information point of the message tag that matches the first industry code and the second industry code in the portrait tag, and open the information transmission channel between the activated information point and the intelligent vehicle machine.

[0068] Further, the processor 1001 may call the information point-based travel push program stored in the memory 1005, and further perform the following operations:

[0069] Determine the consumption expectation level of the associated vehicle for each of the activated information points according to the feature tags in the user information and the vehicle information and the product service features to be provided by each of the activated information points collected based on the information transmission channel;

[0070] According to the expected consumption level, a preset trigger threshold range is configured for each of the activated information points, wherein the higher the expected consumption level, the larger the preset trigger threshold range;

[0071] Based on the vehicle navigation, it is monitored in a dynamic scanning manner whether the associated vehicle enters the preset trigger threshold range of the activated information point.

[0072] Further, the processor 1001 may call the information point-based travel push program stored in the memory 1005, and further perform the following operations:

[0073] The personalized travel push content is popped up on the icon of the target information point in the navigation map, wherein the personalized travel recommendation content includes products and services to be provided by the target information point.

[0074] Further, the processor 1001 may call the information point-based travel push program stored in the memory 1005, and further perform the following operations:

[0075] Determining whether a selection instruction of the target information point is received;

[0076] If the selection instruction is received, the icons of the information points matching the portrait tags of the selection instruction are set differently, and the personalized travel push content is broadcasted by voice;

[0077] If the selection instruction is not received, the personalized travel push content will be popped up without any change.

[0078] Further, the processor 1001 may call the information point-based travel push program stored in the memory 1005, and further perform the following operations:

[0079] If it is monitored that the associated vehicle leaves the preset trigger value range of the target information point, the personalized travel push content on the icon of the target information point is cancelled, and the target information point is transformed into the activated information point.

[0080] Reference Figure 2 An embodiment of the present invention provides a method for generating travel push based on information points, and the method for generating travel push based on information points includes:

[0081] Step S10, obtaining user information and vehicle information of the associated vehicle, and converting the user information and vehicle information into a portrait tag;

[0082] It should be noted that the executor of the present invention is the intelligent vehicle computer, which obtains user information and vehicle information based on the information integration module in the main control module.

[0083] When the information integration module collects user information and vehicle information, a small part of the preliminary information of the user and vehicle needs to be manually input by the user, such as the user's age, gender, personality and other congenital or inherent individual characteristics and the vehicle identification code, while most of the later information is obtained based on the connection between the information integration module and the related vehicle modules. For example, the connection with the voice recognition module enables the information integration module to quickly obtain the recognized voice commands, thereby realizing the timeliness of the intelligent vehicle computer to generate personalized push content.

[0084] User information is divided into user natural attribute information and user social attribute information.

[0085] User natural attribute information mainly refers to factors determined by the user's physiological characteristics, including innate and innate individual characteristics such as age, gender, and personality, as well as characteristics formed over a long period of time through learning and life, such as education, personal moral qualities, personal qualities, and driving skills.

[0086] User social attribute information mainly refers to factors determined by the user's social relationships and social life conditions, such as work conditions, family conditions, and economic conditions.

[0087] Vehicle information is divided into vehicle natural environment information and vehicle social environment information.

[0088] Driving natural environment information mainly refers to factors determined by the natural environment in which the car is driving, including topography, temperature difference, air pressure and humidity, water quality and soil quality, wind and sand climate, etc. For example, if the temperature outside the car is detected to be low, the information will be sent to the analysis and judgment module. The analysis and judgment module will combine the user's natural attribute information input by the user in the previous period to determine whether the user likes hot springs. If so, it will be determined that personalized push content of hot spring places needs to be pushed.

[0089] Driving social environment information refers to driving environment factors determined by social policies or humanistic factors. The social and humanistic factors that affect the driving environment are mainly the traffic policies of the area where the vehicle is located and the roads it travels on, the traffic conditions in the area where the car is located (mainly congestion), and the construction of local traffic roads, etc.

[0090] The conversion of the user information and vehicle information into portrait tags is based on the analysis and judgment module in the main control module. The analysis and judgment module mainly summarizes and classifies the information transmitted in real time by the information integration module to improve the efficiency of intelligent vehicle computer data management.

[0091] The portrait tag is composed of industry codes. By converting user information and vehicle information into portrait tags, the information is digitized and the operation and management mode of intelligent vehicle information resources is optimized.

[0092] Optionally, before the step of converting the user information and vehicle information into a portrait tag in step S10, the method further includes:

[0093] Step A1, extracting characteristic tags from the user information and vehicle information respectively, and comparing and analyzing them with a preset industry code comparison table, and obtaining a first industry code and a second industry code respectively adapted to the characteristic tags;

[0094] The extraction of feature labels is based on the main control module, which is the key module for the intelligent vehicle computer to generate travel push based on information points. The main control module includes three modules: information integration, analysis and judgment, and intelligent recommendation. The conversion of user information and vehicle information into portrait labels is based on the analysis and judgment module.

[0095] The analysis and judgment module receives and extracts feature tags from user information and vehicle information, where feature tags represent keywords. For example, hot pot, aquarium, and hospital are all feature tags. The extracted feature tags are compared with the code tags in the preset industry code comparison table so that the smart car computer can quickly obtain the industry code corresponding to the feature tag.

[0096] The preset industry code comparison table stipulates the classification and codes of economic activities in the whole society and is preset in the background of the smart car machine.

[0097] After obtaining the corresponding industry code through comparison, the user information and vehicle information can be converted into the first industry code and the second industry code respectively. This process is modeling standardization.

[0098] It can be understood that modeling standardization is the process of converting a specific user information and vehicle information into an industry code by extracting feature labels and comparing them with the code labels in a preset industry code comparison table.

[0099] Step A2, combining the first industry code and the second industry code to obtain a portrait label.

[0100] One piece of user information or vehicle information corresponds to one industry code, but industry codes can be combined. For example, by extracting the feature labels of "music" and "food" from the user information and vehicle information, we can get industry codes 01 and 02 respectively. After combining the industry codes 01 and 02, we can get three portrait labels 01, 02 and 01+02. This process is called data labeling.

[0101] It can be understood that data labeling is the process of combining the converted industry codes to convert the industry codes into portrait labels.

[0102] Converting user information and vehicle information into portrait tags simplifies the complexity of user information and vehicle information data analysis, improves the efficiency of the main control module in managing data, and enables the smart car computer to respond quickly to user commands.

[0103] Step S20, dynamically obtaining message tags pushed by information points within the display range of the navigation map;

[0104] The reason why only the message tags of the information points within the display range of the navigation map are obtained is to save vehicle performance resources and avoid the load on the background operation of the smart car machine caused by obtaining message tags in a large range. At the same time, because most users pay more attention to the surrounding information points and less attention to the information points outside the display range, there is no need to obtain the message tags pushed by the information points outside the display range.

[0105] To assist in understanding the technical solution of this application, the following explains the relevant terms:

[0106] Information points mainly refer to information points on the map, which include four aspects of information: the name, category, coordinates and classification of the place. Combined with map information points, they can provide users with comprehensive and timely detailed information on road conditions and surrounding buildings.

[0107] The message tag pushed by the information point contains the industry code tag and industry code of the corresponding information point, which can be directly obtained on the smart car machine. For example, the message tag of the information point "hot pot restaurant" contains the industry code tag and industry code of "hot pot" and "I67100504" respectively.

[0108] It should be noted that the execution order of step S10 and step S20 is not fixed, and they can be executed together, or step S10 can be executed first or step S20 can be executed first.

[0109] Step S30, activating the information point of the message tag matching the portrait tag;

[0110] After comparison, only the message tags of the information points that match the portrait tags are retained, the message tags of other information points are deleted, and the information points corresponding to the retained message tags are activated, saving the capacity of the background operation of the smart car computer. At the same time, it is convenient for the smart car computer to directly monitor the distance between the associated vehicle and the activated information point, avoiding interference from other invalid information points.

[0111] Optionally, the step of activating the information point of the message tag matching the portrait tag in step S30 includes:

[0112] Step B, activating the information point of the message tag that matches the first industry code and the second industry code in the portrait tag, and opening the information transmission channel between the activated information point and the intelligent vehicle machine.

[0113] The first industry code and the second industry code in the portrait tag are compared with the message tag obtained at the navigation map information point to obtain the information point matching the portrait tag, and the matching information point is activated to open the information transmission channel between the activated information point and the smart car machine.

[0114] The information transmission channel is used to transmit the distance and position relationship between the activated information point and the smart car machine, the product services to be provided in the message tag corresponding to the activated information point, etc., and is used to maintain information interaction between the smart car machine and the activated information point.

[0115] Step S40, refer to Figure 4 If it is monitored that the associated vehicle enters the preset trigger threshold range of the activated information point, the activated information point that the associated vehicle enters is converted into a target information point, and personalized travel push content is generated based on the message tag corresponding to the target information point.

[0116] The intelligent vehicle computer monitors whether the position of the associated vehicle is within the preset trigger threshold range of the activated information point based on the on-board navigation.

[0117] The preset trigger threshold range represents the activated information point as the center, with the radius value set as the preset trigger threshold and the diameter value set as the preset trigger threshold range. When the associated vehicle travels within the diameter value of the activated information point, it means that the smart car machine meets the conditions for generating and pushing personalized travel push content with the message tag corresponding to the information point.

[0118] When the associated vehicle enters the range of the activated information point, the activated information point is transformed into a target information point, making it easier for the smart car machine to distinguish and push information.

[0119] Optionally, if it is detected in step S40 that the associated vehicle enters the preset trigger threshold range of the activated information point, before the step of converting the activated information point into the target information point, the method further includes:

[0120] Step C1, determining the consumption expectation level of the associated vehicle for each of the activated information points based on the feature tags in the user information and vehicle information and the product service features to be provided by each of the activated information points collected based on the information transmission channel;

[0121] The intelligent car computer compares the extracted feature labels and product service features. The higher the contrast, the more the information point meets the user's needs. The higher the fit with the user, the more attractive the information point is to the user. The higher the attractiveness, the higher the corresponding consumption expectation level.

[0122] Step C2, configuring a preset trigger threshold range for each of the activated information points according to the expected consumption level, wherein the higher the expected consumption level, the larger the preset trigger threshold range;

[0123] The size of the preset trigger threshold range of each activated information point is set according to the expected consumption level of the activated information points relative to the associated vehicle. For example, the expected consumption level of information point No. 1 is higher than that of information point No. 2, but information point No. 2 is closer to the associated vehicle. If the preset trigger threshold ranges of the activated information points are the same at this time, the smart car machine will first display the personalized travel push content of information point No. 2 because the associated vehicle enters the range of information point No. 2 first. The user will change the driving direction of the associated vehicle due to not seeing the expected demand, resulting in missing information point No. 1; but if the size of the preset trigger threshold range is set according to the expected consumption level of information point No. 1 and information point No. 2, the user can see the personalized travel push content of information point No. 1 that meets his or her expected needs, thereby improving the user's car experience and enabling the smart car machine to better adapt to user needs.

[0124] Step C3: Based on the vehicle navigation, monitoring is performed in a dynamic scanning manner to determine whether the associated vehicle enters a preset trigger threshold range of the activated information point.

[0125] The in-vehicle navigation is the basis for the smart car computer to judge in real time whether the associated vehicle enters the preset trigger threshold range of the activated information point. For example, the preset trigger threshold range of information point No. 1 is 1000 meters, and the preset trigger threshold range of information point No. 2 is 500 meters. Because the consumption expectation level of information point No. 1 is higher than that of information point No. 2, the preset trigger threshold of No. 1 is greater than that of No. 2, so the in-vehicle navigation will not push the personalized push content of information point No. 2 first because information point No. 2 is closer to the associated vehicle, causing the user to miss the personalized push content of information point No. 1. The in-vehicle navigation can immediately generate one or more personalized push content corresponding to the activated information point after detecting that the associated vehicle enters the preset trigger threshold range of the activated information point, thereby realizing the timeliness of personalized push content.

[0126] Dynamic scanning refers to the on-board navigation as the center. After receiving the information points that match the portrait tags, the distance between the associated vehicles and the surrounding matching information points is continuously monitored to ensure the accuracy of the monitored distance data and maximize the speed of pushing personalized travel push content.

[0127] In this embodiment, by acquiring user information and vehicle information and converting them into portrait tags, the datafication of information is achieved, the efficiency of intelligent vehicle computer management data is optimized, the rapid classification and processing of user and vehicle information data is achieved, and the efficiency of generating personalized push content is improved. By acquiring the message tags pushed by information points on the navigation map and comparing them with portrait tags, the intelligent vehicle computer can quickly match the information points corresponding to user needs, thereby improving the accuracy of personalized push content. By setting the preset trigger threshold range according to the expected consumption level and combining the user's actual driving conditions, the humanization of the intelligent vehicle computer is reflected. By combining map information points, it is convenient for the intelligent vehicle computer to customize the service content to meet the user's diversified and personalized needs, effectively improving the user's car experience and helping car companies to enhance user stickiness.

[0128] Further, see Figure 3 An embodiment of the present invention provides a method for generating travel push based on information points, wherein the step of obtaining user information and vehicle information of an associated vehicle in step S10 includes:

[0129] Step S11, determining whether the acquired user information contains specific information points;

[0130] The specific information point refers to the place name input by the user, and monitoring whether the user enters the specific information point is to identify the purpose of the user's travel, which is conducive to the intelligent vehicle computer making judgments that meet the user's needs based on the travel purpose.

[0131] Step S12, if the user information does not contain a specific information point, executing the step of dynamically acquiring a message tag pushed by the information point within the display range of the navigation map;

[0132] Without monitoring the specific information points input by the user, it is impossible to identify the user's travel purpose. If the user's travel purpose cannot be identified, personalized travel push content will be pushed to the user based on the information input by the user in the early stage and the information collected by the smart car computer later.

[0133] Step S13, if the user information includes a specific information point, judging whether the specific information point is an entertainment and tourist attraction based on the industry code of the specific information point;

[0134] Step S14: if the specific information point is determined to be an entertainment and tourist attraction, then developing personalized travel push content based on the user information, wherein the personalized travel push content includes food and hotel information of the specific information point;

[0135] By monitoring the specific information points, the smart car computer can directly extract the industry code corresponding to the information point, and based on the industry code, it can determine whether the information point is an entertainment and tourist attraction.

[0136] In the industry code table, the range of entertainment and tourist attractions is R and I. For example, it is monitored that the specific information point input by the user is an aquarium, and the industry code corresponding to the aquarium is R9290010203, which is the range of entertainment and tourist attractions. Therefore, after the smart car computer determines that the information point is an entertainment and tourist attraction, it specifies personalized travel push content for the user based on the information point and the information previously input by the user. For example, if the user previously inputs the information "loves food", the personalized travel push content will be the special food of the aquarium.

[0137] Step S15: If it is determined that the specific information point is not an entertainment tourist attraction, the generation of personalized travel push content is stopped.

[0138] If the extracted industry code determines that the information point does not belong to an entertainment tourist attraction, it means that the purpose of the user's trip is not for entertainment services, so the smart car machine at this time is mainly for navigation, and the smart car machine will stop the step of generating personalized travel push content. For example, the specific information point entered by the user is a hospital, and the industry code corresponding to the hospital is Q851, which does not belong to the range of R and I, so the smart car machine at this time uses the hospital as the destination for navigation, realizing personalized service based on the user's purpose to meet their needs.

[0139] In this embodiment, the user's travel purpose is judged based on the specific information points input by the user, so that a humanized push service is provided for the user's travel. By determining whether the travel purpose is entertainment and tourist attractions, the smart car machine dynamically adjusts the direction of pushing travel service content to personalized travel push content or navigation destination from the perspective of user needs, thereby meeting the user's diverse and personalized travel service content needs, realizing an intelligent human-computer interaction mode, and thereby improving the user's car experience.

[0140] Further, see Figure 4 An embodiment of the present invention provides a method for generating travel push based on information points. After the step of generating personalized travel push content based on the message tag corresponding to the target information point in step S40, refer to Figure 5 The method for generating travel push based on information points also includes:

[0141] Step S41, popping up the personalized travel push content on the icon of the target information point in the navigation map, wherein the personalized travel recommendation content includes products and services to be provided by the target information point.

[0142] Personalized travel push content pops up directly on the icon of the target information point on the navigation map of the smart car machine, allowing users to more intuitively see the location of the information point that meets their expected needs and the product services to be provided.

[0143] The products and services to be provided refer to the name of the information point, industry type, product slogan and specific product and service items.

[0144] Personalized travel push content pops up on the icon in a dialog box or other form.

[0145] Optionally, after the step of popping up the personalized travel push content on the icon of the target information point in the navigation map in step S41, the method further includes:

[0146] Step D1, determining whether a selection instruction of the target information point is received;

[0147] Because the main control module in the smart car computer is connected to each module of the associated vehicle, the smart car computer can collect the selection instructions issued by the user in real time. For example, it can determine whether the user has issued a specific selection instruction based on the voice recognition module.

[0148] Step D2: if the selection instruction is received, the icons of the information points matching the portrait tags of the selection instruction are set differently, and the personalized travel push content is broadcasted by voice;

[0149] The intelligent recommendation module in the main control module can quickly find the icon of the matching information point according to the received selection instruction, and perform differentiated settings on the icon.

[0150] Differentiation setting refers to enlarging or brightening the icon that matches the selection instruction, making it different from other icons, so that users can quickly find the information point that matches the selection instruction on the navigation map.

[0151] Voice broadcast of personalized travel push content can avoid traffic accidents caused by operating smart car machines while driving, ensuring the user's driving safety.

[0152] Step D3: If the selection instruction is not received, the personalized travel push content is popped up without making any changes.

[0153] Optionally, after the step of popping up the personalized travel push content on the icon of the target information point in the navigation map in step S41, the method further includes:

[0154] Step E: if it is monitored that the associated vehicle has driven out of the preset trigger value range of the target information point, the personalized travel push content on the icon of the target information point is cancelled, and the target information point is converted into the activated information point.

[0155] When the in-vehicle navigation detects that the associated vehicle has left the preset trigger value range of the target information point, it means that the personalized travel push content pushed by the target information point has not reached the user's expected consumption level. In order to avoid wasting vehicle performance resources and taking into account the user's car experience, the smart car will cancel the push of the personalized travel push content, which is conducive to the subsequent push of other personalized travel push content.

[0156] In this embodiment, personalized travel push content is popped up on the icon of the target information point, so that users can intuitively and clearly understand the products and services of the target information point, which is conducive to user selection. By judging the user's selection instructions, the human-computer interaction mode of the smart car machine is reflected. By differentiated settings of the icons of the information points that match the selection instructions, it is convenient for users to quickly see the information points that meet their own selection needs on the smart car machine, and the personalized travel push content of the differentiated icons is voice broadcast, which avoids traffic safety accidents caused by users watching personalized travel push content. By monitoring the location of related vehicles, the timeliness of personalized travel push content is facilitated, and the user's car experience is improved.

[0157] In addition, an embodiment of the present invention also proposes a device for generating travel push based on information points, wherein the device for generating travel push based on information points includes a memory, a processor, and a travel push processing program based on information points stored in the memory and executable on the processor, and when the processor executes the travel push processing program based on information points, the steps of the method for generating travel push based on information points are implemented.

[0158] In addition, the present invention also proposes a computer-readable storage medium, which stores a travel push program based on information points. When the travel push program based on information points is executed by a processor, the steps of the method for generating travel push based on information points are implemented.

[0159] It should be noted that, in this article, the terms "include", "comprises" or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, article or system including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or system. In the absence of further restrictions, an element defined by the sentence "comprises a ..." does not exclude the existence of other identical elements in the process, method, article or system including the element.

[0160] The serial numbers of the above embodiments of the present invention are only for description and do not represent the advantages or disadvantages of the embodiments.

[0161] Through the description of the above implementation methods, those skilled in the art can clearly understand that the above-mentioned embodiment methods can be implemented by means of software plus a necessary general hardware platform, and of course by hardware, but in many cases the former is a better implementation method. Based on such an understanding, the technical solution of the present invention is essentially or the part that contributes to the prior art can be embodied in the form of a software product, which is stored in a storage medium (such as ROM / RAM, magnetic disk, optical disk) as described above, and includes a number of instructions for a terminal device (which can be a mobile phone, computer, server, air conditioner, or network device, etc.) to execute the methods described in each embodiment of the present invention.

[0162] The above are only preferred embodiments of the present invention, and are not intended to limit the patent scope of the present invention. Any equivalent structure or equivalent process transformation made using the contents of the present invention specification and drawings, or directly or indirectly applied in other related technical fields, are also included in the patent protection scope of the present invention.

Claims

1. A method for generating travel push based on information points, characterized in that: The method for generating travel push based on information points is applied to a smart car machine, and the method comprises the following steps: Obtaining user information and vehicle information of the associated vehicle, and converting the user information and vehicle information into a portrait tag; Dynamically obtain message tags pushed by information points within the display range of the navigation map; Activate the information point of the message tag matching the portrait tag; If it is detected that the associated vehicle enters the preset trigger threshold range of the activated information point, the activated information point that the associated vehicle enters is converted into a target information point, and personalized travel push content is generated based on the message tag corresponding to the target information point; After the step of obtaining the user information and vehicle information of the associated vehicle, the method further includes: Determining whether the acquired user information contains specific information points; If the user information does not contain a specific information point, the step of dynamically acquiring a message tag pushed by the information point within the display range of the navigation map is performed; If the user information includes a specific information point, judging whether the specific information point is an entertainment and tourist attraction based on the industry code of the specific information point; If the specific information point is determined to be an entertainment and tourist attraction, personalized travel push content is formulated based on the user information, wherein the personalized travel push content includes food and hotel information of the specific information point; If it is determined that the specific information point is not an entertainment or tourist attraction, the generation of personalized travel push content is stopped.

2. The method for generating travel push based on information points according to claim 1, characterized in that: Before the step of converting the user information and vehicle information into a portrait tag, the method further includes: Extracting characteristic tags from the user information and vehicle information respectively, and comparing and analyzing them with a preset industry code comparison table, and obtaining a first industry code and a second industry code respectively that are adapted to the characteristic tags; The first industry code and the second industry code are combined to obtain a portrait label.

3. The method for generating travel push based on information points as claimed in claim 2, characterized in that: The step of activating the information point of the message tag matching the portrait tag comprises: Activate the information point of the message tag that matches the first industry code and the second industry code in the portrait tag, and open the information transmission channel between the activated information point and the intelligent vehicle machine.

4. The method for generating travel push based on information points according to claim 1, characterized in that: Before the step of converting the activated information point into a target information point if it is detected that the associated vehicle enters the preset trigger threshold range of the activated information point, the method further includes: Determine the consumption expectation level of the associated vehicle for each of the activated information points based on the characteristic tags in the user information and the vehicle information and the product service characteristics to be provided by each of the activated information points collected based on the information transmission channel; According to the expected consumption level, a preset trigger threshold range is configured for each of the activated information points, wherein the higher the expected consumption level, the larger the preset trigger threshold range; Based on the vehicle navigation, it is monitored in a dynamic scanning manner whether the associated vehicle enters the preset trigger threshold range of the activated information point.

5. The method for generating travel push based on information points according to claim 1, characterized in that: After the step of generating personalized travel push content based on the message tag corresponding to the target information point, the method further includes: The personalized travel push content is popped up on the icon of the target information point in the navigation map, wherein the personalized travel push content includes the product services to be provided by the target information point.

6. The method for generating travel push based on information points as claimed in claim 5, characterized in that: After the step of popping up the personalized travel push content on the icon of the target information point in the navigation map, the method further includes: Determining whether a selection instruction of the target information point is received; If the selection instruction is received, the icons of the information points matching the portrait tags of the selection instruction are set differently, and the personalized travel push content is broadcasted by voice; If the selection instruction is not received, the personalized travel push content will be popped up without any change.

7. The method for generating travel push based on information points as claimed in claim 5, characterized in that: After the step of popping up the personalized travel push content on the icon of the target information point in the navigation map, the method further includes: If it is monitored that the associated vehicle leaves the preset trigger value range of the target information point, the personalized travel push content on the icon of the target information point is cancelled, and the target information point is transformed into the activated information point.

8. A travel push device based on information points, characterized in that: It includes a memory, a processor, and a travel push processing program based on information points that is stored in the memory and can be run on the processor. The processor executes the travel push processing program based on information points to implement the steps of the method for generating travel push based on information points described in any one of claims 1-7.

9. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a travel push program based on information points, which is characterized in that when the travel push program based on information points is executed by a processor, the steps of the method for generating travel push based on information points described in any one of claims 1-7 are implemented.

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