The present invention relates to an interactive toy
system, the
system comprising a plurality of
wireless interactive toys, wherein each of the
wireless interactive toys comprises: a
transceiver adapted for
wireless communication; an interactive function device; and a processor operationally coupled to the
transceiver and to the interactive function device; wherein the processor is configured to form a wireless toy network with other wireless interactive toys of the interactive toy
system; wherein the processor is further configured to keep a
record of a membership of the wireless interactive toy in a group of associated wireless interactive toys, and to control operation of the wireless interactive toy within the wireless toy network according to said membership. Operation of the wireless interactive toy within the wireless toy network comprises a
primary level of operation and a secondary level of operation. The
primary level of operation is configured to control cooperation of the wireless interactive toy with one or more further wireless interactive toys within the group of associated wireless interactive toys, so as to provide a linked interactive user-experience. Communication at the
primary level of operation is restricted by said membership to within the group of associated wireless interactive toys. The secondary level of operation is configured to control cooperation of the wireless interactive toy with one or more further wireless interactive toys within the wireless toy network. Communication at the secondary level of operation is not restricted by said membership.