A toy and software application accessory extends the distinguishing play experience of a particular toy to a digital play experience on personal digital assistant, personal navigation device, or other electronic device like an iPod or iphone with an accelerometer, speaker, and a touch-sensitive display screen. The software application accessory creates a digital play experience or video game on the electronic device that presents avatars, dialog, and backgrounds that convincingly accessorize the physical toy. Wireless connectivity to a PC and the Internet allows the toy or the electronic device to download updates, modifications, and enhancements to its basic program. New personalities can be downloaded that change the toy play experience, and extend the play life of the toy by introducing new and creative play experiences. A personality accessory kit includes the new personalities, clothes, props, and other matching accessories.