An advertisement delivery control method, device, equipment and storage medium

CN114418647BActive Publication Date: 2026-05-29AGRICULTURAL BANK OF CHINA
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
AGRICULTURAL BANK OF CHINA
Filing Date
2022-01-25
Publication Date
2026-05-29

AI Technical Summary

Technical Problem

The lack of precision in controlling the frequency of advertising in existing technologies leads to poor marketing results and decreased customer satisfaction, especially in the context of banks' multi-channel services, where excessive intrusion is a serious problem.

Method used

By determining the user's advertising delivery format across multiple levels and time dimensions, and utilizing user delivery association tables and cache databases, the system prioritizes comparing the omnichannel delivery threshold with the current delivery frequency to refine advertising delivery control, including control over omnichannel, proactive channels, non-proactive channels, and specific channels.

Benefits of technology

It enables precise and controllable control over the number of ad placements, improves marketing effectiveness and customer satisfaction, reduces excessive interference, and enhances data reading efficiency and control flexibility.

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Abstract

Embodiments of the present application disclose an advertisement putting control method, device, equipment and storage medium, the method comprises: acquiring the full-channel putting threshold of user in each time level; based on the user putting association table, determine the current full-channel putting times of user in each time level; according to each full-channel putting threshold and the corresponding current full-channel putting times, determine the advertisement putting form relative to the user and carry out advertisement putting. The technical scheme provided by the embodiments of the present application, by querying the user putting association table that stores the identification code of user and corresponding putting times, the current full-channel putting times can be determined; the full-channel putting threshold in each time level and the corresponding current full-channel putting times are compared preferentially, the advertisement putting form of user is determined from multiple levels and multiple time dimensions, the flexibility of advertisement putting times control is improved, and marketing is more accurate and controllable.
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