Live content display method, device, equipment, readable storage medium and product

Abstract

The embodiment of the present disclosure provides a method, device, equipment, readable storage medium and product for displaying live content, the method comprising: displaying a live content preview interface; jumping to a live broadcast room interface in response to a page jump request; displaying live content in a first display area in the live broadcast room interface, and displaying associated information of multiple first target objects associated with the live content in a second display area in the live broadcast room interface. The present disclosure can facilitate the user's selection operation of associated information of any first target object, improve the convenience of triggering the content that the user is interested in in the live broadcast room interface, and enhance the user's experience.

Description

Technical Field

[0001] The embodiments of the present disclosure relate to the field of computer and network communication technology, and in particular, to a method, device, equipment, readable storage medium and product for displaying live content. Background Art

[0002] Smart TV is a new TV product with a fully open platform and an operating system. Users can install and uninstall various application software on their own while enjoying ordinary TV content, and continuously expand and upgrade their functions.

[0003] Currently, many application software have launched versions for mobile terminals and versions for TV terminals. However, since smart TVs are generally controlled by control terminals such as remote controls, and there are differences in application scenarios between TV terminals and mobile terminals, directly reusing the display interface in the mobile terminal version to the smart TV version will result in users being unable to quickly and accurately use the application software functions, resulting in a poor user experience. The existing interactive methods for e-commerce scenarios on TV terminals are relatively simple, resulting in a poor user experience. Summary of the invention

[0004] The embodiments of the present disclosure provide a live content display method, device, equipment, readable storage medium and product, which are used to solve the technical problem that users of existing live content display methods cannot quickly and accurately use application software functions.

[0005] In a first aspect, an embodiment of the present disclosure provides a method for displaying live content, including:

[0006] Display the live content preview interface;

[0007] In response to the page jump request, jump to the live broadcast room interface;

[0008] The first display area in the live broadcast room interface displays the live broadcast content, and the second display area in the live broadcast room interface displays the associated information of multiple first target objects associated with the live broadcast content.

[0009] In a possible design, in response to a preset operation of the user on the live content preview interface, jumping to the live broadcast room interface includes:

[0010] In response to the user's triggering operation on the resource description information corresponding to any first target object within a preset first time period, jump to the live broadcast room interface.

[0011] In a possible design, after the second preview area in the live content preview interface displays resource description information corresponding to any first target object associated with the live content, the method further includes:

[0012] In response to a user triggering operation on the resource description information corresponding to any one of the first target objects within a preset first time period, jumping to a display interface of the resource description information.

[0013] In a possible design, after the second preview area in the live content preview interface displays resource description information corresponding to any first target object associated with the live content, the method further includes:

[0014] In response to a user triggering operation on the resource description information corresponding to any of the first target objects within a preset first time period, a list of options is displayed in the second preview area, the list of options including jumping to a live broadcast room interface and jumping to a display interface of the resource description information;

[0015] According to the user's selection operation in the option list, an interface jump operation is performed.

[0016] In a possible design, in response to a preset operation of the user on the live content preview interface, before jumping to the live broadcast room interface, the method further includes:

[0017] In response to a user switching operation on the media content currently being played in the media content playback interface, the live content preview interface is displayed.

[0018] In a possible design, in response to a preset operation of the user on the live content preview interface, before jumping to the live broadcast room interface, the method further includes:

[0019] In response to a user's search operation on any first target object in the search interface, displaying a search result page, the search result page including a search result of live broadcast content associated with the any first target object;

[0020] In response to a user triggering operation on the live content search results, the live content preview interface is displayed.

[0021] In a possible design, the trigger operation is initiated by the user through a remote control terminal, and / or the trigger operation is initiated by the user through a preset gesture.

[0022] In a possible design, after the second display area in the live broadcast room interface displays the association information of multiple first target objects associated with the live broadcast content, the method further includes:

[0023] In response to a user's switching operation on the associated information of the plurality of first target objects, the associated information of the plurality of first target objects currently displayed in the second display area is updated.

[0024] In a second aspect, an embodiment of the present disclosure provides a live content display device, including:

[0025] Display module, used to display the live content preview interface;

[0026] A jump module, used to jump to the live broadcast room interface in response to a page jump request;

[0027] A processing module is used to display the live content in the first display area in the live room interface, and to display the associated information of multiple first target objects associated with the live content in the second display area in the live room interface.

[0028] In a third aspect, an embodiment of the present disclosure provides an electronic device, including: a processor and a memory;

[0029] The memory stores computer-executable instructions;

[0030] The processor executes the computer-executable instructions stored in the memory, so that the at least one processor executes the live content display method described in the first aspect and various possible designs of the first aspect.

[0031] In a fourth aspect, an embodiment of the present disclosure provides a computer-readable storage medium, in which computer execution instructions are stored. When a processor executes the computer execution instructions, the live content display method described in the first aspect and various possible designs of the first aspect is implemented.

[0032] In a fifth aspect, an embodiment of the present disclosure provides a computer program product, including a computer program, which, when executed by a processor, implements the live content display method as described in the first aspect and various possible designs of the first aspect.

[0033] The live content display method, device, equipment, readable storage medium and product provided in this embodiment display the live content in the first display area and display the associated information of multiple first target objects associated with the live content in the second display area, thereby facilitating the user's selection operation on the associated information of any first target object, improving the convenience of triggering the content of interest to the user in the live room interface, and enhancing the user's usage experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0034] In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative labor.

[0035] Figure 1 A flowchart of a method for displaying live content provided by an embodiment of the present disclosure;

[0036] Figure 2 A schematic diagram of interface interaction provided by an embodiment of the present disclosure;

[0037] Figure 3 A schematic diagram of a display interface provided in an embodiment of the present disclosure;

[0038] Figure 4 Another interface interaction diagram provided for an embodiment of the present disclosure;

[0039] Figure 5 Another interface interaction diagram provided for an embodiment of the present disclosure;

[0040] Figure 6 Another interface interaction diagram provided for an embodiment of the present disclosure;

[0041] Figure 7 A schematic diagram of another display interface provided by an embodiment of the present disclosure;

[0042] Figure 8 A schematic diagram of another display interface provided by an embodiment of the present disclosure;

[0043] Fig. 9 Another interface interaction diagram provided for an embodiment of the present disclosure;

[0044] Fig.10 Another interface interaction diagram provided for an embodiment of the present disclosure;

[0045] Fig.11 A schematic diagram of the structure of a live content display device provided in an embodiment of the present disclosure;

[0046] Fig.12 A schematic diagram of the structure of an electronic device provided in an embodiment of the present disclosure. DETAILED DESCRIPTION

[0047] In order to make the purpose, technical solution and advantages of the embodiments of the present disclosure clearer, the technical solution in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are part of the embodiments of the present disclosure, not all of the embodiments. Based on the embodiments in the present disclosure, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present disclosure.

[0048] In response to the above-mentioned technical problem that users of the existing live content display method cannot quickly and accurately use the application software functions, the present disclosure provides a live content display method, device, equipment, readable storage medium and product.

[0049] It should be noted that the live content display method, device, equipment, readable storage medium and product provided by the present disclosure can be used in various live content display scenarios.

[0050] The existing TV-side e-commerce scene interaction method is relatively simple, resulting in poor user experience. In addition, due to the differences between the TV side and the mobile phone side, it is impossible to directly reuse the display interface of the mobile phone side on the TV side.

[0051] In the process of solving the above technical problems, the inventors discovered through research that the first target object list, resource description information and other contents displayed on the upper layer of the live content can be displayed in other display areas that do not at least partially overlap with the live content display area, thereby enabling users to use the control terminal to view the target information associated with the live content currently displayed on the live room interface, thereby improving the user experience.

[0052] Figure 1 A flowchart of a method for displaying live content provided by an embodiment of the present disclosure is shown in FIG. Figure 1 As shown, the method includes:

[0053] Step 101: Display the live content preview interface.

[0054] The execution subject of this embodiment is a live content display device, which can be coupled to a non-mobile smart display device, such as a TV, or to a mobile terminal device, so as to obtain a trigger operation initiated by a user and display the live content according to the trigger operation. When the live content display device is coupled to a non-mobile smart display device, any one of the trigger operations described in this embodiment can be input by the user through a control terminal or gesture.

[0055] Optionally, the live content display device can also be coupled to a server, which can communicate with a non-mobile smart display device or a movable terminal device, so as to obtain the user's trigger operation collected by the non-mobile smart display device or the movable terminal device, and display the live content according to the trigger operation.

[0056] In this embodiment, in order to implement the display operation of the live content, a live content preview interface can be displayed on the display interface first, and the user can have a preliminary understanding of the live content through the live content preview interface.

[0057] Step 102: In response to the page jump request, jump to the live broadcast room interface.

[0058] In this embodiment, when the live content preview interface is displayed, a page jump request triggered by a user can be obtained, wherein the page jump request can be initiated in response to a preset operation of the user in the live content preview interface, or can also be initiated in response to the live content preview interface not receiving any triggering operation for a preset time, or can also be a request initiated by the user through any control method such as a control terminal, and the present disclosure does not limit this. The live content preview interface can display preview content of the live content, and the preview content can specifically be a fragment of part of the live content, or can be real-time live content, etc.

[0059] If a page jump request initiated by a user is detected, the page can be jumped to the live broadcast room interface in response to the page jump request, where live content is played in the live broadcast room interface.

[0060] Among them, the non-mobile smart display device can be any smart display device that can be controlled by a control terminal or gestures, such as a smart TV and a smart projector. The mobile terminal device can be any display device that can display live content, such as a mobile phone and a tablet computer.

[0061] Step 103: display the live content in the first display area in the live room interface, and display the associated information of multiple first target objects associated with the live content in the second display area in the live room interface.

[0062] By displaying the live content in the first display area and displaying the associated information of multiple first target objects associated with the live content in the second display area, it is convenient for users to select the associated information of any first target object among the multiple first target objects, thereby improving the convenience of triggering the content that users are interested in in the live broadcast room interface and enhancing the user experience.

[0063] Optionally, the live studio interface and the live content preview interface are horizontal screen display interfaces. The live studio interface includes a first display area and a second display area, and the second display area can be within the first area or outside the first area. Specifically, the live content can be displayed in the first display area in the live studio interface, and the association information of multiple first target objects associated with the live content can be displayed in the second display area in the live studio interface, wherein the association information can be an identifier corresponding to the first target object, a preview image, resource description information, etc.

[0064] Optionally, the first display area and the second display area may be controlled to at least partially not overlap, so that the user can more conveniently select the associated information of multiple first target objects displayed in the second display area through a remote control terminal or gestures.

[0065] Alternatively, the second display area can be overlaid on the first display area. Since the second display area displays the associated information of multiple first target objects associated with the live content, even if the second display area is overlaid on the first display area, the user can quickly and accurately implement the trigger operation on any first target object according to actual needs.

[0066] Figure 2 A schematic diagram of the interface interaction provided by the embodiment of the present disclosure, such as Figure 2 As shown, when the live content preview interface 21 is currently displayed in the display interface, the preset operation of the user in the live content preview interface 21 can be obtained. In response to the preset operation, it is possible to jump to the live studio interface 22. The live studio interface 22 specifically includes a first display area 23 and a second display area 24, wherein the first display area 23 displays the live content 25, and the second display area 24 displays the associated information 26 of multiple first target objects associated with the live content, and the associated information of the first target object can specifically be a product explanation card. Among them, the first display area 23 can be located in the middle of the live studio interface 22, and the second display area 24 can be located at the bottom of the live studio interface 22.

[0067] The present disclosure can facilitate the user's selection operation on the associated information of multiple first target objects, improve the convenience of triggering the content that the user is interested in in the live broadcast room interface, and enhance the user's usage experience.

[0068] Further, based on the embodiment, before step 101, the following is further included:

[0069] The first preview area in the live content preview interface displays the preview content of the live content, the second preview area in the live content preview interface displays the resource description information corresponding to the second target object associated with the live content, and the third preview area in the live content preview interface displays a preset trigger icon.

[0070] In this embodiment, the live content preview interface may specifically include a first preview area, a second preview area, and a third preview area. When the display interface of the terminal device currently displays the live content preview interface, the preview content of the live content may be displayed in the first preview area of ​​the live content preview interface, wherein the preview content may specifically be a fragment of part of the live content, or may be real-time live content, etc. The second preview area of ​​the live content preview interface displays the resource description information corresponding to the second target object associated with the live content, wherein, taking the live content as a commodity as an example, the first target object is the commodity corresponding to the live content, which may specifically be the commodity currently explained in the live broadcast room, or may be a commodity in the commodity list corresponding to the live broadcast room that meets the preset conditions, such as the commodity with the highest sales volume. The resource description information includes, but is not limited to, the discount information, coupon information, and other content of the commodity. The second target object may specifically be any first target object among multiple first target objects. By displaying the resource description information in the live content preview interface, the user can view the live content according to actual needs when viewing the resource description information. A preset trigger icon is displayed in the third preview area in the live content preview interface. The trigger icon is configured to jump into the live broadcast room interface in response to the user's trigger operation on the trigger icon to enable viewing of the live content.

[0071] It should be noted that the first preview area, the second preview area, and the third preview area may not overlap at least in part, so that it is convenient for the user to select and trigger operations on the preview content in each preview area through a remote control terminal or gestures, etc. For example, when the display size of the first preview area is smaller than the display interface size of the terminal device, the first preview area, the second preview area, and the third preview area may not overlap at least in part.

[0072] Optionally, when the display size of the first preview area is the same as the display interface size of the terminal device, that is, when the preview content of the live content is displayed in full screen, the second preview area and the third preview area may overlap with the first preview area.

[0073] The present disclosure does not limit the display size and display position of the first preview area, the second preview area, and the third preview area.

[0074] Figure 3 A schematic diagram of a display interface provided by an embodiment of the present disclosure, such as Figure 3As shown, the live content preview interface may specifically include a first preview area 31, a second preview area 32, and a third preview area 33. The first preview area 31 displays preview content 34 of the live content, the second preview area 32 displays resource description information 35 corresponding to the second target object associated with the live content, and the third preview area 33 displays a preset trigger icon 36. Specifically, the first preview area 31 may be located in the middle of the live content preview interface 31, the second preview area 32 may be located in the lower left corner of the live content preview interface 31, and the third preview area 33 may be located in the lower right corner of the live content preview interface 31. The first preview area 31, the second preview area 32, and the third preview area 33 at least partially do not overlap.

[0075] The live content display method provided in this embodiment, the live content preview interface may include a first preview area, a second preview area and a third preview area, the first preview area in the live content preview interface displays the preview content of the live content, the second preview area in the live content preview interface displays the resource description information corresponding to the second target object associated with the live content, and the third preview area in the live content preview interface displays a preset trigger icon, thereby reducing the difficulty of selecting the preview content in each preview area, and the user can quickly trigger any icon through the control terminal or gesture, thereby improving the user experience.

[0076] Further, based on any of the above embodiments, step 102 includes:

[0077] Responding to a trigger operation of a user on the live content preview interface, jumping to the live broadcast room interface;

[0078] or,

[0079] In response to the display time of the live content preview interface reaching a preset time, jump to the live broadcast room interface.

[0080] In this embodiment, when the live content preview interface is displayed, a page jump request triggered by the user can be obtained, and the live broadcast room interface can be jumped according to the page jump request. Among them, the page jump request can be initiated in response to the preset operation of the user on the live content preview interface, or it can also be initiated in response to the display time of the live content preview interface reaching the preset time, that is, the user did not trigger any operation on the live content preview interface within the preset time. Alternatively, it can also be a request initiated by the user through any control method such as a control terminal, and the present disclosure does not limit this.

[0081] The live content display method provided in this embodiment can jump to the live broadcast room interface when a user's trigger operation is obtained or when the display time of the live content preview interface reaches a preset time, thereby improving the interaction method in the live broadcast scene and further improving the user experience.

[0082] Further, based on any of the above embodiments, the step of jumping to the live broadcast room interface in response to a trigger operation of the user on the live broadcast content preview interface includes:

[0083] In response to the user triggering the trigger icon, jumping to the live broadcast room interface, the trigger icon displays preset prompt information, and the prompt information is used to prompt the user to trigger the trigger icon to enter the live broadcast room interface;

[0084] or,

[0085] In response to a user triggering operation on the resource description information corresponding to the second target object, jumping to the live broadcast room interface;

[0086] or,

[0087] In response to the user's triggering operation on the preview content screen of the live content, jump to the live broadcast room interface.

[0088] In this embodiment, a trigger icon is pre-set in the third preview area of ​​the live content preview interface. The trigger icon is configured to jump into the live room interface in response to the user's triggering operation on the trigger icon to realize the viewing of the live content, wherein a preset prompt information is displayed on the trigger icon, and the prompt information is used to prompt the user to trigger the trigger icon to enter the live room interface. Specifically, the prompt information can be "Press OK key to enter the live room".

[0089] Optionally, it can be detected that the user performs a trigger operation on the trigger icon. If so, the interface of the live broadcast room can be jumped to according to the trigger operation of the trigger icon by the user. Optionally, a time period can be pre-set. If it is detected that the user performs a trigger operation on the trigger icon within the preset time period, the interface of the live broadcast room can be jumped to according to the trigger operation of the trigger icon by the user. If the live content preview interface remains displayed within the preset time period and the user does not perform a trigger operation on the trigger icon, it will automatically jump to the live broadcast room interface. Among them, the preset time period can be specifically 0 to 7s, or it can be other time ranges set by the user according to actual needs, and the present disclosure does not limit this. Furthermore, before automatically jumping to the live broadcast room interface, a page automatic jump prompt information can also be displayed on the live content preview interface to prompt the user that the page is about to automatically jump, so as to facilitate user interaction.

[0090] Figure 4 Another interface interaction diagram provided by the embodiment of the present disclosure is as follows: Figure 4 As shown, when the live content preview interface 41 is currently displayed in the display interface, if a user triggers the trigger icon 42 preset on the live content preview interface 41, it can jump to the live room interface 43. The live room interface 43 specifically includes a first display area 44 and a second display area 45, wherein the first display area 44 displays the live content 46, and the second display area 45 displays the associated information 47 of multiple first target objects associated with the live content. The first display area 44 can be located in the middle of the live room interface 43, and the second display area 45 can be located at the lower side of the live room interface 43, which does not overlap with the first display area 44 at least partially.

[0091] Optionally, in the TV scenario, if the current remote control terminal is not near the user, the user cannot quickly trigger the trigger icon when he is interested in the live content displayed on the live content preview interface. At this time, in order to meet the actual needs of the user, a second time period can be pre-set, where the time period can be longer than the first time period. For example, the second time period can be 0 to 12 seconds, or it can be other time ranges set by the user according to actual needs, and the present disclosure does not limit this.

[0092] If it is detected that the user does not trigger the trigger icon within the preset second time period, it is possible that the user is interested in the live content currently being played, but cannot automatically trigger to enter the live room interface. At this time, it can automatically jump to the live room interface.

[0093] By jumping to the live broadcast room interface when it is detected that the user triggers the trigger icon within the preset second time period, the interface jump operation can be achieved when the user cannot reach the remote control terminal or cannot trigger the terminal device, thereby improving the user experience.

[0094] Optionally, the second preview area in the live content preview interface may display resource description information corresponding to the second target object associated with the live content, wherein, taking the live content of a commodity as an example, the resource description information includes but is not limited to the discount information, coupon information, and other contents of the commodity. If the user is interested in the resource description information, the resource description information may be triggered. Accordingly, in response to the user's triggering operation on the resource description information, the user may be redirected to the live studio interface, so that the user can have a more detailed understanding of the resource description information in the live studio interface.

[0095] Figure 5 Another interface interaction diagram provided by the embodiment of the present disclosure is as follows: Figure 5As shown, when the live content preview interface 51 is currently displayed in the display interface, if a user triggers the resource description information 52 corresponding to any first target object preset on the live content preview interface 51, it can jump to the live room interface 53. The live room interface 53 specifically includes a first display area 54 and a second display area 55, wherein the first display area 54 displays the live content 56, and the second display area 55 displays the associated information 57 of multiple first target objects associated with the live content. The first display area 54 can be located in the middle of the live room interface 53, and the second display area 55 can be located at the lower side of the live room interface 53, which does not overlap with the first display area 54 at least partially.

[0096] Further, based on any of the above embodiments, after the second preview area in the live content preview interface displays the resource description information corresponding to the second target object associated with the live content, the method further includes:

[0097] In response to a user triggering operation on the resource description information corresponding to the second target object within a preset first time period, jump to a display interface of the resource description information.

[0098] Optionally, the second preview area in the live content preview interface may display resource description information corresponding to any first target object associated with the live content, wherein, taking the live content of a commodity as an example, the resource description information includes but is not limited to discount information, coupon information, and other content of the commodity. If the user is interested in the resource description information, the resource description information may be triggered. Accordingly, in response to the user's triggering operation on the resource description information, the user may jump to the display interface corresponding to the resource description information, which displays detailed information of the resource description information. Thus, the user can have a more detailed understanding of the resource description information in the display interface corresponding to the resource description information.

[0099] Optionally, based on any of the above embodiments, after the second preview area in the live content preview interface displays resource description information corresponding to the second target object associated with the live content, the method further includes:

[0100] In response to the user's triggering operation on the resource description information corresponding to the second target object within a preset first time period, an option list is displayed in the second preview area, and the option list includes jumping to the live broadcast room interface and jumping to the display interface of the resource description information.

[0101] According to the user's selection operation in the option list, an interface jump operation is performed.

[0102] In this embodiment, after detecting a user's triggering operation on the resource description information corresponding to the second target object, an option list may be displayed in the second preview area, the option list including jumping to the live studio interface and jumping to the display interface of the resource description information. Thus, the user can select an option in the option list according to actual needs. In response to the user's selection operation in the option list, an interface jump operation is performed.

[0103] For example, if the user chooses to jump to the live broadcast room interface, the live broadcast content preview interface can be jumped to the live broadcast room interface according to the user's selection operation to achieve viewing of the live broadcast content. Alternatively, if the user chooses to jump to the resource description information display interface, the live broadcast content preview interface can be jumped to the resource description information display interface according to the user's selection operation to achieve viewing of the detailed information of the resource description information.

[0104] Figure 6 Another interface interaction diagram provided by the embodiment of the present disclosure is as follows: Figure 6 As shown, when the live content preview interface 61 is currently displayed in the display interface, if a user trigger operation on the resource description information 62 corresponding to any first target object preset on the live content preview interface 61 is detected, an option list 64 can be displayed in the second preview area 63 in the live content preview interface 61, wherein the option list 64 includes jumping to the live broadcast room interface 65 and jumping to the display interface 66 of the resource description information.

[0105] Optionally, it is possible to detect whether the user performs a trigger operation on the preview content screen of the live content. If so, it is possible to jump to the live broadcast room interface in response to the trigger operation.

[0106] The live content display method provided in this embodiment can realize the jump operation from the live content preview interface to the live broadcast room interface by displaying the trigger icon, the preview content of the live content and the resource description information respectively in the live content preview interface, so as to facilitate the user to trigger the display content, enable the user to view the live content, and improve the user experience.

[0107] Further, based on any of the above embodiments, before step 101, the method further includes:

[0108] In response to a user switching operation on the media content currently being played in the media content playback interface, the live content preview interface is displayed.

[0109] In this embodiment, in order to enable the user to better understand the live content, when the user switches the media content in the media content playback interface, a live content preview interface can be displayed, wherein the media content includes but is not limited to video content, text content, picture content, etc. posted by any user. Thus, the user can realize a preliminary understanding of the live content through the live content preview interface, and then realize the viewing of the live content according to the resource description information, live content, etc. displayed in the live content preview interface.

[0110] By responding to the switching operation of the currently playing media content in the media content playback interface, a live content preview interface is displayed, so that the user can have a simple understanding of the live content when browsing the media content, thereby improving the interest and diversity of the media content browsed by the user.

[0111] Optionally, based on any of the above embodiments, before step 101, the method further includes:

[0112] In response to a user's search operation on any first target object in the search interface, a search result page is displayed, wherein the search result page includes search results of live content associated with any first target object.

[0113] In response to a user triggering operation on the live content search results, the live content preview interface is displayed.

[0114] In this embodiment, a search interface may be provided in advance for the user, and the user may perform a search operation on the first target object in the search interface according to actual needs. Accordingly, in response to the user's search operation on any first target object, a search result page may be displayed, and the search result page may include a live content search result associated with any first target object, wherein the live content search result includes at least one live content.

[0115] Accordingly, in response to the user's triggering operation on the live content search results, a live content preview interface can be displayed, so that the user can realize a preliminary understanding of the live content through the live content preview interface, and then realize the viewing of the live content according to the resource description information, live content, etc. displayed in the live content preview interface.

[0116] By providing different display modes of the live content preview interface, the interaction mode in the e-commerce scenario can be further improved.

[0117] Further, based on any of the above embodiments, the live broadcast room interface further includes a third display area; after step 101, it also includes:

[0118] Resource description information and resource transfer channel information corresponding to a third target object are displayed in the third display area, and the third target object is the object currently being live-streamed in the live-streaming room.

[0119] In this embodiment, the live studio interface also includes a third display area. After jumping to the live studio interface, resource description information corresponding to the third target object and resource transfer channel information can also be displayed in the third display area, so that the user can further understand the third target object associated with the live content based on the displayed content.

[0120] The display content may specifically include resource description information corresponding to the third target object and resource transfer channel information corresponding to the third target object, wherein the resource transfer channel information may specifically be QR code information, and after scanning the resource transfer channel information, the user may jump to the resource transfer channel corresponding to the third target object. The user may further understand the third target object based on the resource description information, and when the user is interested in the third target object, the user may jump to the detail page of the third target object through the resource transfer channel information, so as to view the details of the third target object on the detail page. The third target object may be the object currently being live broadcast in the live broadcast room.

[0121] It should be noted that the third display area may not overlap with the first display area, so that the user can quickly select the content of interest through the control terminal or gesture control method, thereby improving the user experience. Optionally, the third area may also be covered on the first display area and overlap with the first display area. This disclosure does not limit this.

[0122] For example, the third display area can be set on the left side of the live broadcast room interface, the first display area can be set in the middle of the live broadcast room interface, and the second display area can be set on the lower side of the live broadcast room interface.

[0123] Figure 7 Another display interface diagram provided by the embodiment of the present disclosure is as follows: Figure 7 As shown, the live broadcast room interface 71 includes a first display area 72, a second display area 73 and a third display area 74. Among them, the first display area 72 is used to display the live broadcast content, and the second display area 73 is used to display the associated information of multiple first target objects associated with the live broadcast content. The multiple first target objects can be displayed in the form of a product list. The third display area 74 is used to display the display content 75 corresponding to the third target object, and the display content of the third target object can also be displayed in the form of a product explanation card. Among them, the display content 75 includes the resource description information 76 corresponding to the third target object and the resource transfer channel information 77 corresponding to the third target object details page.

[0124] By setting up a third display area and displaying the resource description information and resource transfer channel information corresponding to the third target object in the third display area, the user can have a detailed understanding of the third target object of the current live broadcast in the live broadcast room interface, thereby simplifying the interaction process and improving the user experience.

[0125] Optionally, based on any of the above embodiments, the live broadcast room interface further includes a third display area; the live broadcast room interface further includes a fourth display area; in response to a preset operation of the user on the live content preview interface, after jumping to the live broadcast room interface, further includes:

[0126] Resource description information corresponding to the third target object is displayed in the third display area, and resource transfer channel information corresponding to the third target object is displayed in the fourth display area. The third target object is the object currently being live-streamed in the live-streaming room.

[0127] In this embodiment, the live broadcast room interface may also include a third display area and a fourth display area. After jumping to the live broadcast room interface, the resource description information corresponding to the third target object may also be displayed in the third display area, and the resource transfer channel information corresponding to the details page of the third target object may be displayed in the fourth display area, wherein the resource transfer channel information may include commodity transaction entry information, which may be specifically QR code information. After scanning the resource transfer channel information, the user may jump to the resource transfer channel corresponding to the third target object. The user may further understand the third target object according to the resource description information. When the user is interested in the third target object, the resource transfer channel information may be used to realize the jump operation to the details page of the third target object, so that the details of the third target object may be viewed on the details page. In the case where the live broadcast video is a vertical screen video, the third display area and the fourth display area may be located on both sides of the live broadcast video screen in the live broadcast room interface, thereby avoiding affecting the user's live viewing experience.

[0128] It should be noted that the third display area and the fourth display area may not overlap, and the third display area and the fourth display area may not overlap with the first display area at least in part, so that the user can quickly select the content of interest through the control terminal or gesture control method, thereby improving the user experience.

[0129] Taking practical application as an example, the third display area can be set on the left side of the live broadcast room interface, the fourth display area can be set on the right side of the live broadcast room interface, the first display area can be set in the middle of the live broadcast room interface, and the second display area can be set at the bottom of the live broadcast room interface.

[0130] Figure 8 Another display interface diagram provided by the embodiment of the present disclosure is as follows: Figure 8 As shown, the live broadcast room interface 81 includes a first display area 82, a second display area 83, a third display area 84 and a fourth display area 85. Among them, the first display area 82 is used to display the live broadcast content, and the second display area 83 is used to display the associated information of multiple first target objects associated with the live broadcast content. The third display area 84 is used to display the resource description information 86 corresponding to the third target object, and the fourth display area 85 is used to display the resource transfer channel information 87 corresponding to the third target object details page.

[0131] It should be noted that the second target object can specifically be one of the multiple first target objects. Preferably, the second target object can also be the object currently being live-streamed in the live broadcast room. Specifically, in order to allow the user to more intuitively understand the second target object previewed on the live content preview interface, after entering the live broadcast room interface from the live content preview interface, the third target object currently displayed on the live broadcast room interface can be controlled to be the same as the second target object.

[0132] The associated information of the second target object is highlighted in the associated information of the plurality of first objects.

[0133] In this embodiment, in order to allow the user to more intuitively understand the second target object displayed in the live content preview interface, the second target object in the second display area can be highlighted. Specifically, the associated information of the second target object can be magnified, highlighted, etc., so that the associated information of the second target object can be distinguished from other first target objects in the second display area.

[0134] Optionally, the second target object and the third target object may also be different from the content currently explained in the live broadcast. Specifically, the second target object currently displayed in the live broadcast content preview interface may be any preset target object, which may be different from the object explained in the live broadcast. In order to allow the user to more intuitively understand the second target object currently displayed in the live broadcast content preview interface, when the user enters the live broadcast room interface through the live broadcast content preview interface, the third target object displayed in the live broadcast room interface may be the same as the second target object.

[0135] By setting a third display area and a fourth display area, and displaying resource description information corresponding to the third target object in the third display area, and displaying resource transfer channel information corresponding to the third target object in the fourth display area, the user can have a detailed understanding of the third target object currently being live-broadcasted in the live-broadcast room interface, thereby simplifying the interaction process and improving the user experience.

[0136] Further, based on any of the above embodiments, after step 102, the method further includes:

[0137] In response to a user's switching operation on the associated information of the plurality of first target objects, the associated information of the plurality of first target objects currently displayed in the second display area is updated.

[0138] In this embodiment, since the number of first target objects associated with the live content may be multiple, the second display area may not be able to display all of the first target objects. Therefore, when the user wants to view more first target objects, the content displayed in the second display area can be switched.

[0139] Accordingly, in response to the user's switching operation on the associated information of the multiple first target objects, the associated information of the multiple first target objects currently displayed in the second display area may be updated to display more first target objects in the second display area for the user to view.

[0140] By updating the associated information of the multiple first target objects currently displayed according to the switching operation of the user, the associated information of the multiple first target objects currently displayed can meet the actual needs of the user.

[0141] Further, based on any of the above embodiments, after step 102, the method further includes:

[0142] In response to a user's selection operation on associated information of a plurality of first target objects, a first target object currently selected by the user is determined.

[0143] Display content corresponding to the currently selected first target object is displayed in the third display area, and the display content includes resource description information corresponding to the first target object and resource transfer channel information corresponding to the first target object details page.

[0144] or,

[0145] The resource description information corresponding to the currently selected first target object is displayed in the third display area, and the resource transfer channel information corresponding to the details page of the currently selected first target object is displayed in the fourth display area.

[0146] In this embodiment, in order to enable the user to further understand the first target object, the user can also select the associated information of multiple first target objects in the second display area. Accordingly, in response to the user's selection operation on the associated information of multiple first target objects, the first target object currently selected by the user is determined, and the display content corresponding to the currently selected first target object is selected in the third display area, and the display content includes the resource description information corresponding to the first target object and the resource transfer channel information corresponding to the first target object details page.

[0147] Fig. 9 Another interface interaction diagram provided by the embodiment of the present disclosure is as follows: Fig. 9 As shown, the user can select the associated information 93 of multiple first target objects displayed in the second display area 92 in the live room interface 91. In response to the user's selection operation on the associated information 93 of any first target object, the display content 95 corresponding to the currently selected first target object can be displayed in the third display area 94, and the display content 95 includes the resource description information 96 corresponding to the first target object and the resource transfer channel information 97 corresponding to the first target object details page.

[0148] Optionally, in response to the user's selection operation on the associated information of multiple first target objects, the first target object currently selected by the user is determined, and resource description information corresponding to the currently selected first target object can be displayed in the third display area, and resource transfer channel information corresponding to the details page of the currently selected first target object can be displayed in the fourth display area.

[0149] Fig.10 Another interface interaction diagram provided by the embodiment of the present disclosure is as follows: Fig.10 As shown, the user can select the associated information 1003 of multiple first target objects displayed in the second display area 1002 in the live room interface 1001. In response to the user's selection operation on the associated information 1003 of any first target object, the resource description information 1005 corresponding to the currently selected first target object can be displayed in the third display area 1004, and the resource transfer channel information 1007 corresponding to the details page of the currently selected first target object can be displayed in the fourth display area 1006.

[0150] It should be noted that any of the above trigger operations may be initiated by a user through a remote control terminal, and / or the trigger operation is initiated by a user through a preset gesture.

[0151] The live content display method provided in this embodiment updates the currently displayed resource description information and resource transfer channel information according to the user's selection operation, so that the currently displayed resource description information and resource transfer channel information can be synchronized with the first target object selected by the user, thereby allowing the user to quickly and accurately further understand the first target object, or perform other further operations.

[0152] Fig.11 A schematic diagram of the structure of a live content display device provided in an embodiment of the present disclosure, such as Fig.11 As shown, the device includes: a display module 1101, a jump module 1102 and a processing module 1103. The display module 1101 is used to display a live content preview interface. The jump module 1102 is used to jump to a live broadcast room interface in response to a page jump request. The processing module 1103 is used to display the live content in a first display area in the live broadcast room interface, and display the associated information of multiple first target objects associated with the live content in a second display area in the live broadcast room interface.

[0153] Furthermore, based on any of the above embodiments, the device also includes: a display module, which is used to display the preview content of the live content in the first preview area in the live content preview interface, display resource description information corresponding to the second target object associated with the live content in the second preview area in the live content preview interface, and display a preset trigger icon in the third preview area in the live content preview interface.

[0154] Further, based on any of the above embodiments, the jump module is used to: jump to the live broadcast room interface in response to a trigger operation of the user on the live broadcast content preview interface; or jump to the live broadcast room interface in response to the display time of the live broadcast content preview interface reaching a preset time.

[0155] Further, based on any of the above embodiments, the jump module is used to: jump to the live broadcast room interface in response to the user's trigger operation on the trigger icon, and a preset prompt information is displayed on the trigger icon, and the prompt information is used to prompt the user to trigger the trigger icon to enter the live broadcast room interface; or, jump to the live broadcast room interface in response to the user's trigger operation on the resource description information corresponding to the second target object; or, jump to the live broadcast room interface in response to the user's trigger operation on the preview content screen of the live content.

[0156] Further, based on any of the above embodiments, the device also includes: a jump module, which is used to jump to the display interface of the resource description information in response to the user's triggering operation on the resource description information corresponding to any first target object within a preset first time period.

[0157] Further, based on any of the above embodiments, the device further includes: a trigger module, which is used to display an option list in the second preview area in response to a user's trigger operation on the resource description information corresponding to any of the first target objects within a preset first time period, wherein the option list includes jumping to a live broadcast room interface and jumping to a display interface of the resource description information. A jump module is used to perform an interface jump operation according to the user's selection operation in the option list.

[0158] Further, based on any of the above embodiments, the device also includes: a display module, which is used to display the live content preview interface in response to the user's switching operation on the media content currently being played in the media content playback interface.

[0159] Further, based on any of the above embodiments, the device further comprises: a search module, for displaying a search result page in response to a user's search operation on any first target object in the search interface, wherein the search result page includes a live content search result associated with any first target object. A display module, for displaying the live content preview interface in response to a user's trigger operation on the live content search result.

[0160] Further, based on any of the above embodiments, the live studio interface also includes a third display area. The device also includes: a display module, which is used to display resource description information and resource transfer channel information corresponding to a third target object in the third display area, and the third target object is the object currently being live-streamed in the live studio.

[0161] Further, on the basis of any of the above embodiments, the live studio interface further includes a third display area. The live studio interface further includes a fourth display area. The device further includes: a display module, configured to display resource description information corresponding to a third target object in the third display area, and to display resource transfer channel information corresponding to the third target object in the fourth display area, wherein the third target object is the object currently being live-streamed in the live studio.

[0162] Further, based on any of the above embodiments, the second target object is one of the multiple first target objects, and the second target object is the object currently being live-explained in the live broadcast room; the associated information of the second target object is highlighted in the associated information of the multiple first objects.

[0163] Further, based on any of the above embodiments, the device also includes: a switching module, which is used to update the association information of multiple first target objects currently displayed in the second display area in response to the user's switching operation on the association information of multiple first target objects.

[0164] Further, based on any of the above embodiments, the device further includes: a determination module, for determining the first target object currently selected by the user in response to the user's selection operation on the associated information of the multiple first target objects. A display module, for displaying the display content corresponding to the currently selected first target object in the third display area, the display content including the resource description information corresponding to the first target object and the resource transfer channel information corresponding to the details page of the first target object. Alternatively, the resource description information corresponding to the currently selected first target object is displayed in the third display area, and the resource transfer channel information corresponding to the details page of the currently selected first target object is displayed in the fourth display area.

[0165] Further, based on any of the above embodiments, the trigger operation is initiated by the user through a remote control terminal, and / or the trigger operation is initiated by the user through a preset gesture.

[0166] The device provided in this embodiment can be used to execute the technical solution of the above method embodiment. Its implementation principle and technical effect are similar, and this embodiment will not be repeated here.

[0167] In order to implement the above embodiment, the present disclosure also provides an electronic device, including: a processor and a memory;

[0168] The memory stores computer-executable instructions;

[0169] The processor executes the computer-executable instructions stored in the memory, so that the processor executes the live content display method as described in any of the above embodiments.

[0170] Fig.12 A schematic diagram of the structure of an electronic device provided in an embodiment of the present disclosure, such as Fig.12As shown, the electronic device 1200 may be a terminal device or a server. The terminal device may include but is not limited to mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, personal digital assistants (PDAs), tablet computers (Portable Android Devices, PADs), portable multimedia players (Portable Media Players, PMPs), vehicle terminals (such as vehicle navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Fig.12 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0171] like Fig.12 As shown, the electronic device 1200 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1201, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1202 or a program loaded from a storage device 1208 to a random access memory (RAM) 1203. Various programs and data required for the operation of the electronic device 1200 are also stored in the RAM 1203. The processing device 1201, the ROM 1202, and the RAM 1203 are connected to each other via a bus 1204. An input / output (I / O) interface 1205 is also connected to the bus 1204.

[0172] Typically, the following devices may be connected to the I / O interface 1205: input devices 1206 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; output devices 1207 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; storage devices 1208 including, for example, a magnetic tape, a hard disk, etc.; and communication devices 1209. The communication device 1209 may allow the electronic device 1200 to communicate with other devices wirelessly or by wire to exchange data. Although Fig.12 The electronic device 1200 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0173] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 909, or installed from a storage device 908, or installed from a ROM 902. When the computer program is executed by the processing device 901, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0174] Another embodiment of the present disclosure further provides a computer-readable storage medium, in which computer-executable instructions are stored. When a processor executes the computer-executable instructions, the live content display method as described in any of the above embodiments is implemented.

[0175] Yet another embodiment of the present disclosure provides a computer program product, including a computer program, which, when executed by a processor, implements the method for displaying live content as described in any of the above embodiments.

[0176] It should be noted that the computer-readable medium disclosed above may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that may be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, in which a computer-readable program code is carried. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. The computer readable signal medium may also be any computer readable medium other than a computer readable storage medium, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0177] The computer-readable medium may be included in the electronic device, or may exist independently without being installed in the electronic device.

[0178] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device executes the method shown in the above embodiment.

[0179] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as an independent software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer via any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0180] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0181] The units involved in the embodiments described in the present disclosure may be implemented by software or hardware. The name of a unit does not limit the unit itself in some cases. For example, the first acquisition unit may also be described as a "unit for acquiring at least two Internet Protocol addresses".

[0182] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0183] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0184] In a first aspect, according to one or more embodiments of the present disclosure, a method for displaying live content is provided, including:

[0185] Display the live content preview interface;

[0186] In response to the page jump request, jump to the live broadcast room interface;

[0187] The first display area in the live broadcast room interface displays the live broadcast content, and the second display area in the live broadcast room interface displays the associated information of multiple first target objects associated with the live broadcast content.

[0188] According to one or more embodiments of the present disclosure, the method further includes:

[0189] The first preview area in the live content preview interface displays the preview content of the live content, the second preview area in the live content preview interface displays the resource description information corresponding to the second target object associated with the live content, and the third preview area in the live content preview interface displays a preset trigger icon.

[0190] According to one or more embodiments of the present disclosure, in response to a page jump request, jumping to a live broadcast room interface includes:

[0191] Responding to a trigger operation of a user on the live content preview interface, jumping to the live broadcast room interface;

[0192] or,

[0193] In response to the display time of the live content preview interface reaching a preset time, jump to the live broadcast room interface.

[0194] According to one or more embodiments of the present disclosure, the step of jumping to the live broadcast room interface in response to a trigger operation of the user on the live broadcast content preview interface includes:

[0195] In response to the user triggering the trigger icon, jumping to the live broadcast room interface, the trigger icon displays preset prompt information, and the prompt information is used to prompt the user to trigger the trigger icon to enter the live broadcast room interface;

[0196] or,

[0197] In response to a user triggering operation on the resource description information corresponding to the second target object, jumping to the live broadcast room interface;

[0198] or,

[0199] In response to the user's triggering operation on the preview content screen of the live content, jump to the live broadcast room interface.

[0200] According to one or more embodiments of the present disclosure, after the second preview area in the live content preview interface displays resource description information corresponding to any first target object associated with the live content, the method further includes:

[0201] In response to a user triggering operation on the resource description information corresponding to any one of the first target objects within a preset first time period, jumping to a display interface of the resource description information.

[0202] According to one or more embodiments of the present disclosure, after the second preview area in the live content preview interface displays resource description information corresponding to any first target object associated with the live content, the method further includes:

[0203] In response to a user triggering operation on the resource description information corresponding to any of the first target objects within a preset first time period, a list of options is displayed in the second preview area, the list of options including jumping to a live broadcast room interface and jumping to a display interface of the resource description information;

[0204] According to the user's selection operation in the option list, an interface jump operation is performed.

[0205] According to one or more embodiments of the present disclosure, in response to a preset operation of a user on a live content preview interface, before jumping to a live broadcast room interface, the method further includes:

[0206] In response to a user switching operation on the media content currently being played in the media content playback interface, the live content preview interface is displayed.

[0207] According to one or more embodiments of the present disclosure, in response to a preset operation of a user on a live content preview interface, before jumping to a live broadcast room interface, the method further includes:

[0208] In response to a user's search operation on any first target object in the search interface, displaying a search result page, the search result page including a search result of live broadcast content associated with the any first target object;

[0209] In response to a user triggering operation on the live content search results, the live content preview interface is displayed.

[0210] According to one or more embodiments of the present disclosure, the live broadcast room interface further includes a third display area; the method further includes:

[0211] Resource description information and resource transfer channel information corresponding to a third target object are displayed in the third display area, and the third target object is the object currently being live-streamed in the live-streaming room.

[0212] According to one or more embodiments of the present disclosure, the live broadcast room interface further includes a third display area; the live broadcast room interface further includes a fourth display area; the method further includes:

[0213] Resource description information corresponding to the third target object is displayed in the third display area, and resource transfer channel information corresponding to the third target object is displayed in the fourth display area. The third target object is the object currently being live-streamed in the live-streaming room.

[0214] According to one or more embodiments of the present disclosure, the second target object is one of the multiple first target objects, and the second target object is the object currently being live-streamed and explained in the live-streaming room;

[0215] The associated information of the second target object is highlighted in the associated information of the plurality of first objects.

[0216] According to one or more embodiments of the present disclosure, after the second display area in the live broadcast room interface displays the association information of multiple first target objects associated with the live broadcast content, it also includes:

[0217] In response to a user's switching operation on the associated information of the plurality of first target objects, the associated information of the plurality of first target objects currently displayed in the second display area is updated.

[0218] According to one or more embodiments of the present disclosure, after the first display area in the live broadcast room interface displays the live broadcast content, and the second display area in the live broadcast room interface displays the associated information of multiple first target objects associated with the live broadcast content, it also includes:

[0219] In response to a user's selection operation on the associated information of the plurality of first target objects, determining a first target object currently selected by the user;

[0220] Displaying the display content corresponding to the currently selected first target object in the third display area, the display content including resource description information corresponding to the first target object and resource transfer channel information corresponding to the first target object details page; or

[0221] The resource description information corresponding to the currently selected first target object is displayed in the third display area, and the resource transfer channel information corresponding to the details page of the currently selected first target object is displayed in the fourth display area.

[0222] According to one or more embodiments of the present disclosure, the trigger operation is initiated by the user through a remote control terminal, and / or the trigger operation is initiated by the user through a preset gesture.

[0223] In a second aspect, according to one or more embodiments of the present disclosure, a live content display device is provided, including:

[0224] Display module, used to display the live content preview interface;

[0225] A jump module, used to jump to the live broadcast room interface in response to a page jump request;

[0226] A processing module is used to display the live content in the first display area in the live room interface, and to display the associated information of multiple first target objects associated with the live content in the second display area in the live room interface.

[0227] According to one or more embodiments of the present disclosure, the device also includes: a display module, which is used to display the preview content of the live content in the first preview area in the live content preview interface, display resource description information corresponding to the second target object associated with the live content in the second preview area in the live content preview interface, and display a preset trigger icon in the third preview area in the live content preview interface.

[0228] According to one or more embodiments of the present disclosure, the jump module is used to: jump to the live broadcast room interface in response to a trigger operation of the user on the live broadcast content preview interface; or jump to the live broadcast room interface in response to the display time of the live broadcast content preview interface reaching a preset time.

[0229] According to one or more embodiments of the present disclosure, the jump module is used to: jump to the live broadcast room interface in response to the user's trigger operation on the trigger icon, and preset prompt information is displayed on the trigger icon, and the prompt information is used to prompt the user to trigger the trigger icon to enter the live broadcast room interface; or, jump to the live broadcast room interface in response to the user's trigger operation on the resource description information corresponding to the second target object; or, jump to the live broadcast room interface in response to the user's trigger operation on the preview content screen of the live content.

[0230] According to one or more embodiments of the present disclosure, the device further includes: a jump module for jumping to a display interface of the resource description information in response to a user triggering operation on the resource description information corresponding to any first target object within a preset first time period.

[0231] According to one or more embodiments of the present disclosure, the device further includes: a trigger module, which is used to display an option list in the second preview area in response to a user's trigger operation on the resource description information corresponding to any first target object within a preset first time period, wherein the option list includes jumping to a live broadcast room interface and jumping to a display interface of resource description information. A jump module is used to perform an interface jump operation according to the user's selection operation in the option list.

[0232] According to one or more embodiments of the present disclosure, the device further includes: a display module, configured to display the live content preview interface in response to a user switching operation on the media content currently being played in the media content playback interface.

[0233] According to one or more embodiments of the present disclosure, the device further includes: a search module, configured to display a search result page in response to a user's search operation on any first target object in a search interface, wherein the search result page includes a live content search result associated with the first target object; and a display module, configured to display the live content preview interface in response to a user's trigger operation on the live content search result.

[0234] According to one or more embodiments of the present disclosure, the live studio interface further includes a third display area. The device further includes: a display module, configured to display resource description information and resource transfer channel information corresponding to a third target object in the third display area, wherein the third target object is the object currently being live-streamed in the live studio.

[0235] According to one or more embodiments of the present disclosure, the live studio interface further includes a third display area. The live studio interface further includes a fourth display area. The device further includes: a display module, configured to display resource description information corresponding to a third target object in the third display area, and to display resource transfer channel information corresponding to the third target object in the fourth display area, wherein the third target object is the object currently being live-streamed in the live studio.

[0236] According to one or more embodiments of the present disclosure, the second target object is one of the multiple first target objects, and the second target object is the object currently being live-explained in the live-broadcasting room; the associated information of the second target object is highlighted in the associated information of the multiple first objects.

[0237] According to one or more embodiments of the present disclosure, the device further includes: a switching module for updating the association information of the multiple first target objects currently displayed in the second display area in response to a user's switching operation on the association information of the multiple first target objects.

[0238] According to one or more embodiments of the present disclosure, the device further includes: a determination module, configured to determine the first target object currently selected by the user in response to the user's selection operation on the associated information of the multiple first target objects. A display module, configured to display the display content corresponding to the currently selected first target object in the third display area, the display content including the resource description information corresponding to the first target object and the resource transfer channel information corresponding to the details page of the first target object. Alternatively, the resource description information corresponding to the currently selected first target object is displayed in the third display area, and the resource transfer channel information corresponding to the details page of the currently selected first target object is displayed in the fourth display area.

[0239] According to one or more embodiments of the present disclosure, the trigger operation is initiated by the user through a remote control terminal, and / or the trigger operation is initiated by the user through a preset gesture.

[0240] In a third aspect, according to one or more embodiments of the present disclosure, there is provided an electronic device, comprising: at least one processor and a memory;

[0241] The memory stores computer-executable instructions;

[0242] The at least one processor executes the computer-executable instructions stored in the memory, so that the at least one processor executes the live content display method described in the first aspect and various possible designs of the first aspect.

[0243] In a fourth aspect, according to one or more embodiments of the present disclosure, a computer-readable storage medium is provided, wherein the computer-readable storage medium stores computer execution instructions. When a processor executes the computer execution instructions, the live content display method described in the first aspect and various possible designs of the first aspect is implemented.

[0244] In a fifth aspect, according to one or more embodiments of the present disclosure, a computer program product is provided, including a computer program, wherein when the computer program is executed by a processor, the live content display method described in the first aspect and various possible designs of the first aspect is implemented.

[0245] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0246] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0247] Although the subject matter has been described in language specific to structural features and / or methodological logical actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims.

Claims

1. A method for displaying live content, characterized in that: include: Display the live content preview interface; In response to the page jump request, jump to the live broadcast room interface; The first display area in the live broadcast room interface displays the live broadcast content, and the second display area in the live broadcast room interface displays the associated information of multiple first target objects associated with the live broadcast content; The first target object includes a commodity corresponding to the live broadcast content, and the associated information of the first target object includes a commodity card associated with the first target object; The live broadcast room interface also includes a third display area, and the third display area is used to display resource description information and resource transfer channel information corresponding to a third target object, and the third target object is the product currently explained in the live broadcast room; The resource description information includes at least one virtual resource associated with the currently explained product; The resource transfer channel information includes a resource transfer QR code associated with the currently explained product.

2. The method according to claim 1, characterized in that The method further comprises: The first preview area in the live content preview interface displays the preview content of the live content, the second preview area in the live content preview interface displays the resource description information corresponding to the second target object associated with the live content, and the third preview area in the live content preview interface displays a preset trigger icon.

3. The method according to claim 2, characterized in that The step of responding to the page jump request and jumping to the live broadcast room interface includes: Responding to a trigger operation of a user on the live content preview interface, jumping to the live broadcast room interface; or, In response to the display time of the live content preview interface reaching a preset time, jump to the live broadcast room interface.

4. The method according to claim 3, characterized in that The step of jumping to the live broadcast room interface in response to a trigger operation of the user on the live broadcast content preview interface includes: In response to the user triggering the trigger icon, jumping to the live broadcast room interface, the trigger icon displays preset prompt information, and the prompt information is used to prompt the user to trigger the trigger icon to enter the live broadcast room interface; or, In response to a user triggering operation on the resource description information corresponding to the second target object, jumping to the live broadcast room interface; or, In response to the user's triggering operation on the preview content screen of the live content, jump to the live broadcast room interface.

5. The method according to claim 1, characterized in that: The live broadcast room interface also includes a third display area and a fourth display area; the method also includes: Resource description information corresponding to the third target object is displayed in the third display area, and resource transfer channel information corresponding to the third target object is displayed in the fourth display area. The third target object is the product currently being explained in the live broadcast room.

6. The method according to claim 1 or 5, characterized in that: The second target object is one of the multiple first target objects, and the second target object is the product currently being explained in the live broadcast room; The associated information of the second target object is highlighted in the associated information of the plurality of first target objects.

7. The method according to claim 1 or 5, characterized in that: After the first display area in the live broadcast room interface displays the live broadcast content, and the second display area in the live broadcast room interface displays the associated information of multiple first target objects associated with the live broadcast content, the method further includes: In response to a user's selection operation on the associated information of the plurality of first target objects, determining a first target object currently selected by the user; The resource description information and resource transfer channel information corresponding to the currently selected first target object are displayed in the third display area; or, the resource description information corresponding to the currently selected first target object is displayed in the third display area, and the resource transfer channel information corresponding to the details page of the currently selected first target object is displayed in the fourth display area.

8. A live content display device, characterized in that: include: Display module, used to display the live content preview interface; A jump module, used to jump to the live broadcast room interface in response to a page jump request; A processing module, configured to display live content in a first display area in the live room interface, and display associated information of a plurality of first target objects associated with the live content in a second display area in the live room interface; The first target object includes a commodity corresponding to the live broadcast content, and the associated information of the first target object includes a commodity card associated with the first target object; The live broadcast room interface also includes a third display area, and the third display area is used to display resource description information and resource transfer channel information corresponding to a third target object, and the third target object is the product currently explained in the live broadcast room; The resource description information includes at least one virtual resource associated with the currently explained product; The resource transfer channel information includes a resource transfer QR code associated with the currently explained product.

9. An electronic device, characterized in that: include: Processor and memory; The memory stores computer-executable instructions; The processor executes the computer-executable instructions stored in the memory, so that the processor executes the live content display method as described in any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer-executable instructions. When the processor executes the computer-executable instructions, the live content display method according to any one of claims 1 to 7 is implemented.

11. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the method for displaying live content as described in any one of claims 1 to 7 is implemented.

Images