An information display method and device, a computer device, and a storage medium

Abstract

The present disclosure provides an information display method and device, computer equipment and a storage medium, wherein the method comprises: in response to a browsing request for a target page, obtaining a dynamic label of a target search recommendation word, wherein the dynamic label is determined based on state information of a target object corresponding to the target search recommendation word; determining a label display form of the dynamic label in the target page based on a recommendation type of the target search recommendation word; and displaying the target search recommendation word and the dynamic label of the target search recommendation word in the target page according to the label display form.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to an information display method, apparatus, computer equipment, and storage medium. Background Art

[0002] With the development and popularization of internet technology, online shopping has become a popular choice for people due to its freedom from time and geographical restrictions. Existing technologies can push search terms to users on relevant pages. These search terms are static recommendation information that describes static information about the product being searched for, such as the product name or key product descriptions. In this case, users are unable to understand the application's reasoning for recommending the search term, for example, they are unable to access discount information for the searched item. This can lead users to avoid triggering the search term, thereby reducing the trigger rate for the search term. Summary of the Invention

[0003] The embodiments of the present disclosure at least provide an information display method, apparatus, computer equipment, and storage medium.

[0004] In a first aspect, embodiments of the present disclosure provide an information display method, comprising: in response to a browse request for a target page, obtaining a dynamic tag for a target search recommendation term, wherein the dynamic tag is determined based on status information of a target object corresponding to the target search recommendation term; determining a tag display format for the dynamic tag on the target page based on the recommendation type of the target search recommendation term; and displaying the target search recommendation term and the dynamic tag for the target search recommendation term on the target page according to the tag display format.

[0005] In an optional embodiment, the target search recommendation term corresponds to multiple target objects, and the multiple target objects are objects belonging to at least one object category determined based on the interaction operation between the user and the target page; wherein the interaction operation includes at least one of the following: browsing operation, purchase operation, collection operation, and search operation.

[0006] In an optional embodiment, when the status information includes status information belonging to multiple status dimensions, the method further includes: obtaining update information of the status information of the target object under each of the status dimensions; the status dimension includes at least one of the following: discount status, live broadcast status and new status; based on the status dimension to which the status information of the historical operation object of the user on the target page belongs, determining the target status dimension that meets the recommendation requirements; based on the update information of the status information under the target status dimension, determining the dynamic label of the target search recommendation term.

[0007] In an optional embodiment, the method further includes: before obtaining the dynamic tag of the target search recommendation word, determining the search recommendation word with an updated dynamic tag among multiple preset search recommendation words to obtain an initial search recommendation word; determining the target search recommendation word among the initial search recommendation words based on page-related information of the target page, wherein the page-related information includes: the page content of the target page, and / or the user's search operation on the target page within a preset time period.

[0008] In an optional embodiment, displaying the target search recommendation word and the dynamic tag of the target search recommendation word in the target page according to the tag display format includes: determining a first display position of the target search recommendation word in the target page, wherein the first display position includes any one of the following: a page display area of ​​a search middle page, a feed flow information display position, and a page search box; and displaying the target search recommendation word and the dynamic tag at the first display position of the target page.

[0009] In an optional embodiment, when the target search recommendation word is a graphic recommendation word and the first display position is the first page display area of ​​the search intermediate page, determining the first display position of the target search recommendation word in the target page includes: obtaining the operation level of the user's browsing operation on the object matched by the target object within a first time period, wherein the operation level is used to indicate the operation frequency of the browsing operation; and determining the first page display area in each page display area of ​​the search intermediate page based on the operation level.

[0010] In an optional embodiment, when the first page display area includes a picture display area and a text display area, the target search recommendation word and the dynamic tag are displayed at the first display position of the target page, including: displaying picture information of the picture and text recommendation word in the picture display area; wherein the picture information is a preview picture of the target object; displaying text information of the picture and text recommendation word in the text display area; wherein the text information is key description information of the target object; determining a first tag display area in the picture display area, and displaying the dynamic tag in the first tag display area.

[0011] In an optional implementation, the target search recommendation word is a text recommendation word, and when the first display position is a second page display area of the search intermediate page, the displaying the target search recommendation word and the dynamic label at the first display position of the target page comprises: displaying the text recommendation word in the second page display area; and wherein the text recommendation word is a search keyword of the corresponding target object; and displaying the dynamic label at a position corresponding to the second page display area in the target page.

[0012] In an optional implementation, when the first display position is a Feed stream information display position, the displaying the target search recommendation word and the dynamic label at the first display position of the target page comprises: displaying a preview picture of the target object at a first sub-display position of the Feed stream information display position of the target page; displaying key description information of the target object at a second sub-display position of the Feed stream information display position; determining a third sub-display position in the first sub-display position, and displaying the dynamic label at the third sub-display position.

[0013] In an optional implementation, when the number of dynamic labels is more than one, the method further comprises: receiving a triggering operation on the target search recommendation word, displaying an expansion window in the target page, and displaying a plurality of target search recommendation words corresponding to each dynamic label in the expansion window; receiving a selection operation on the plurality of target search recommendation words, obtaining a target object corresponding to a dynamic label matched with the selection operation; and displaying object display information of the matched target object in the target page.

[0014] In a second aspect, the embodiments of the present disclosure further provide an information display device, comprising: a first obtaining unit configured to obtain to-be-displayed information of a target page in response to a browsing request for the target page; a second obtaining unit configured to obtain an information label of target search information in the to-be-displayed information, wherein the information label is used to indicate a product activity type of a search product indicated by the target search information; and a display unit configured to display the to-be-displayed information in the target page, and display the information label at a position corresponding to the target search information in the target page.

[0015] In a third aspect, the embodiments of the present disclosure further provide a computer device, comprising: a processor, a memory and a bus, the memory stores machine readable instructions executable by the processor, when the computer device is running, the processor and the memory communicate through the bus, and the machine readable instructions are executed by the processor to perform the steps of the first aspect or any possible implementation manner of the first aspect.

[0016] In a fourth aspect, an embodiment of the present disclosure further provides a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the steps of the above-mentioned first aspect or any possible implementation of the first aspect are executed.

[0017] From the above description, it can be seen that after obtaining the dynamic tag of the target search recommendation word, the tag display form of the dynamic tag in the target page can be determined by the recommendation type of the target search recommendation word, and the target search recommendation word and the dynamic tag of the target search recommendation word can be displayed in the target page according to the tag display form. Through the above processing method, the status information of the target object corresponding to the target search recommendation word can be displayed to the user on the target page, so that the user can more intuitively and quickly determine the recommendation reason of the target object based on the displayed status information of the target object, thereby improving the user's browsing experience.

[0018] In order to make the above-mentioned objectives, features and advantages of the present disclosure more obvious and easy to understand, preferred embodiments are given below and described in detail with reference to the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the following briefly introduces the drawings required for use in the embodiments. The drawings herein are incorporated into and constitute a part of the specification. These drawings illustrate embodiments consistent with the present disclosure and, together with the specification, are used to illustrate the technical solutions of the present disclosure. It should be understood that the following drawings only illustrate certain embodiments of the present disclosure and should not be regarded as limiting the scope. For those of ordinary skill in the art, other relevant drawings can be obtained based on these drawings without inventive effort.

[0020] Figure 1 A flowchart of an information display method provided by an embodiment of the present disclosure is shown;

[0021] Figure 2 A flowchart of a method for determining dynamic tags for target search recommendation words provided by an embodiment of the present disclosure is shown;

[0022] Figure 3 A flowchart of a method for displaying target search recommendation words and dynamic tagging of target search recommendation words in a target page according to a tag display form is shown in an embodiment of the present disclosure;

[0023] Figure 4 A schematic diagram showing a page display area in which a first display position is a search middle page provided by an embodiment of the present disclosure;

[0024] Figure 5 A schematic diagram showing a first display location provided by an embodiment of the present disclosure as a display location for feed stream information is shown;

[0025] Figure 6 A schematic diagram showing a first display location provided by an embodiment of the present disclosure as a page search box is shown;

[0026] Figure 7 A schematic diagram of an information display device provided by an embodiment of the present disclosure is shown;

[0027] Figure 8 A schematic diagram of a computer device provided by an embodiment of the present disclosure is shown. DETAILED DESCRIPTION

[0028] In order to make the purpose, technical solutions and advantages of the embodiments of the present disclosure clearer, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are only part of the embodiments of the present disclosure, not all of the embodiments. The components of the embodiments of the present disclosure generally described and shown in the drawings herein can be arranged and designed in various different configurations. Therefore, the following detailed description of the embodiments of the present disclosure provided in the drawings is not intended to limit the scope of the disclosure for which protection is sought, but merely represents selected embodiments of the present disclosure. Based on the embodiments of the present disclosure, all other embodiments obtained by those skilled in the art without making creative work are within the scope of protection of the present disclosure.

[0029] It should be noted that similar reference numerals and letters denote similar items in the following drawings, and therefore, once an item is defined in one drawing, it does not need to be further defined or explained in subsequent drawings.

[0030] The term "and / or" herein simply describes an association relationship, indicating that three relationships can exist. For example, A and / or B can represent the existence of A alone, the simultaneous existence of A and B, and the existence of B alone. In addition, the term "at least one" herein refers to any combination of at least two of any one or more of a plurality of items. For example, "at least one of A, B, and C" can represent any one or more elements selected from the set consisting of A, B, and C.

[0031] With the development and popularization of Internet technology, online shopping has become the preferred choice for people to shop because of the lack of time and geographical restrictions. The existing technology can push a search term to a user in a related page, wherein the search term is static recommended information used to describe the static information of the search term searching for goods, such as the name of the goods or the key description information of the goods. At this time, the user cannot know the recommendation reason of the application for the search term, for example, cannot know the discount information of the search object corresponding to the search term, thereby causing the user not to select to trigger the search term, and thus reducing the triggering rate of the user for the search term.

[0032] Based on the above research, the present disclosure provides an information display method, device, computer equipment and storage medium. In the embodiment of the present disclosure, after obtaining the dynamic label of the target search recommendation word, the label display form of the dynamic label in the target page can be determined through the recommendation type of the target search recommendation word, and the target search recommendation word and the dynamic label of the target search recommendation word are displayed in the target page according to the label display form. Through the above processing mode, the state information of the target object corresponding to the target search recommendation word can be displayed for the user in the target page, so that the user can more intuitively and quickly determine the recommendation reason of the target object based on the displayed state information of the target object, thereby improving the browsing experience of the user.

[0033] In order to facilitate the understanding of the present embodiment, first, a kind of information display method disclosed in the embodiment of the present disclosure is introduced in detail, and the execution subject of the information display method provided by the embodiment of the present disclosure is generally computer equipment with certain computing power.

[0034] Referring to Figure 1 As shown in the flowchart of the information display method provided by the embodiment of the present disclosure, the method comprises steps S101-S105, wherein:

[0035] S101: in response to a browsing request for a target page, obtaining a dynamic label of a target search recommendation word, wherein the dynamic label is determined based on the state information of a target object corresponding to the target search recommendation word.

[0036] Here, the target page can be understood as the display interface of the application program with search function in the mobile terminal device, for example, the application program can be an online shopping application program, and can also be a news and current affairs application program.

[0037] Here, the target object is associated with the type of the above-mentioned application program, that is, the target object can be understood as an object that can be searched in the above-mentioned application program.

[0038] For example, for an online shopping application, the target object can be understood as a product displayed in the application's display interface. For example, the target object can be an suspender skirt being sold online, or a mobile phone being sold online.

[0039] Here, the target search recommendation word can be understood as a recommendation word corresponding to the target object to which it corresponds. The target object can be an object associated with the object displayed on the target page.

[0040] In the embodiment of the present disclosure, the object type of the target object may be the same as the object type of the object displayed in the target page; for example, if the object displayed in the target page is a paper towel, then the target object may also be a paper towel.

[0041] In addition, the object type of the target object is different from the object type of the object displayed on the target page, but they have an associated relationship. For example, if the object displayed on the target page is a tissue, then the target object can also be a tissue box.

[0042] In the disclosed embodiments, dynamic tags are used to indicate the status information of the target object corresponding to the target search recommendation term, where this status information can be understood as the target object's online status. When the target object's online status changes, the dynamic tag of the target object also changes accordingly. In other words, the dynamic tag changes as the status information of the target object corresponding to the target search recommendation term changes.

[0043] For example, there is a target search recommendation term A. At any time A (e.g., October 11), the status information of the target object corresponding to the target search recommendation term A is "live broadcasting". In this case, the dynamic label obtained for the target search recommendation term A can be "live broadcasting". At any time B (different from any time A, e.g., November 11), the status information of the target object corresponding to the target search recommendation term A is "Double Eleven promotion". In this case, the dynamic label obtained for the target search recommendation term A can be "Double Eleven promotion".

[0044] As can be seen from the above description, status information can be understood as the online status of the target object. The online status of the target object varies for different types of applications. For example, for a shopping application, the target object's status information may include at least the following status dimensions: discount status, live broadcast status, and new product status. The information under each status dimension can correspond to at least one dynamic tag.

[0045] For example, in the case of the state dimension being a discount state, the dynamic label corresponding to the discount state can be a full-reduction label (which can also be replaced by a specific full-reduction condition, such as "full 200 minus 30"), a promotion label (which can also be replaced by a specific promotion activity, such as "100 billion subsidies"), a flash sale label, etc.; the dynamic label corresponding to the live broadcast state can be live broadcast + anchor name, live broadcast + anchor type (net celebrity or star); the dynamic label corresponding to the new product state can be a new product label + new product type, where the new product type can be new product launch or product version update launch.

[0046] In the embodiments of the present disclosure, the dynamic label of the target search recommendation word can be determined based on the state information of the target object in at least one state dimension.

[0047] Suppose the state dimensions include a discount state, a live broadcast state, and a new product state. If the target search recommendation word is "wearing a back strap skirt", at this time, the state information of the target object "back strap skirt" corresponding to the target search recommendation word "wearing a back strap skirt" in each of the above state dimensions can be obtained, and the dynamic label of the target search recommendation word is determined based on the state information of the target object "back strap skirt" in each of the state dimensions. For example, the state information of the target object "back strap skirt" in each of the state dimensions includes a full-reduction activity (e.g., full 200 minus 30) in the discount state and a live broadcast activity in the live broadcast state, and at this time, the dynamic label of the target search recommendation word corresponding to the target object "back strap skirt" can be at least one of "full 200 minus 30" and "anchor A is live".

[0048] In addition, in the embodiments of the present disclosure, the label type of the above dynamic label can be a text label, that is, the display content of the dynamic label is text information; or it can be a non-text label, for example, a graphic label, that is, the display content of the dynamic label is a graphic identifier of a specified shape.

[0049] S103: Determine the label display form of the dynamic label in the target page based on the recommendation type of the target search recommendation word.

[0050] In the embodiments of the present disclosure, the recommendation type of the target search recommendation word can be understood as the display type of the target search recommendation word in the target page, for example, the recommendation type of the target search recommendation word can be a graphic-text recommendation type or a text recommendation type. Wherein, the target search recommendation word corresponding to the graphic-text recommendation type is a graphic-text recommendation word, and the target search recommendation word corresponding to the text recommendation type is a text recommendation word.

[0051] Among them, when the target search recommendation word is a picture and text recommendation word, the target search recommendation word can include a preview picture of the target object and key description information of the target object; when the target search recommendation word is a text recommendation word, the target search recommendation word can include key description information of the target object.

[0052] It should be understood that the recommendation type for a target search recommendation term for the same target object can be a graphic recommendation type and / or a text recommendation type. In this case, the key description information of the target object in the graphic recommendation term corresponding to the graphic recommendation type can be the same as or different from the key description information of the target object in the text recommendation term corresponding to the text recommendation type, and this disclosure does not limit this.

[0053] In the embodiment of the present disclosure, the tag display form of the dynamic tag in the target page can be used to indicate at least the following information: tag display content, tag display position, tag display size, tag display status and other information, and the above information corresponding to different tag display forms may be completely different, or partially different.

[0054] Here, the label display content is used to indicate the content contained in the dynamic label, for example, the text or graphics contained in the dynamic label; the label display position is used to indicate the display position of the dynamic label in the target page; the label display size is used to indicate the display size of the dynamic label in the target page; the label display status is used to indicate the display status of the dynamic label in the target page, for example, display shape, display color, display special effects and other status information.

[0055] For example, if the target search recommendation word is a picture and text recommendation type, the target search recommendation word is a picture and text recommendation word. In this case, the label display position can be determined based on the position of the preview image in the picture and text recommendation word. For example, the label display position can be the upper left corner of the preview image. The label display size can be determined based on the display size of the preview image in the picture and text recommendation word. For example, the label display size can be one-tenth of the display size of the preview image, or the label display size can be a fixed size (for example, 3mm*3mm).

[0056] S105: Display the target search recommendation word and the dynamic tag of the target search recommendation word in the target page according to the tag display format.

[0057] It can be known from the above description that after the dynamic label of the target search recommendation word is acquired, the label display form of the dynamic label in the target page can be determined according to the recommendation type of the target search recommendation word, and the target search recommendation word and the dynamic label of the target search recommendation word are displayed in the target page according to the label display form. Through the above processing manner, the state information of the target object corresponding to the target search recommendation word can be displayed for the user in the target page, so that the user can more intuitively and quickly determine the recommendation reason of the target object based on the displayed state information of the target object, and the browsing experience of the user is improved.

[0058] In an optional embodiment, the target search recommendation word corresponds to a plurality of target objects, and the plurality of target objects are objects belonging to at least one object category determined based on an interaction operation between the user and the target page, wherein the interaction operation includes at least one of the following: a browsing operation, a purchase operation, a collection operation, and a search operation.

[0059] In the embodiments of the present disclosure, after responding to the browsing request for the target page, the target search recommendation word can be determined based on the object contained in the target page, wherein the object contained in the target page is associated with the target object corresponding to the target search recommendation word. The target search recommendation word can correspond to a plurality of target objects, and the plurality of target objects can belong to at least one object category.

[0060] Here, the object category is associated with the type of the application program. For example, for a shopping application program, the object category can be divided into two dimensions, one dimension is the product category, and the other dimension is the merchant category. Assuming that in the case that the target object belongs to the product category, the target object can be any type of product such as a pencil, a skirt with a back strap, etc. In the case that the target object belongs to the merchant category, the target object can be any type of online store such as a certain stationery store, a certain clothing store, etc.

[0061] In the embodiments of the present disclosure, the plurality of target objects can be determined based on the interaction operation between the user and the target page. In specific implementation, the operation object corresponding to the interaction operation between the user and the target page can be determined first, and the object belonging to at least one object category associated with the operation object is determined. Then, the object whose state information changes can be determined from the determined object, and the recommendation word of the object whose state information changes is determined as the target search recommendation word, that is, the dynamic label of the target search recommendation word is the state information of the object whose state information changes, and the target object is the object whose state information changes.

[0062] It should be noted that the operation object corresponding to the above interaction operation can be an object of a commodity category (for example, "tissue paper") or an object of a merchant category (for example, "a certain store").

[0063] For example, if the interaction operation is a collection operation, and the operation object corresponding to the collection operation can be "tissue paper", the objects associated with the "tissue paper" can be: "household tissue paper box", "certain brand of tissue paper", and "portable tissue paper". At this time, the object whose state information changes can be determined from the above "household tissue paper box", "certain brand of tissue paper", and "portable tissue paper". For example, if it is detected that the state information of the "household tissue paper box" changes, the target search recommendation word corresponding to the "household tissue paper box" can be determined, and the dynamic label of the target search recommendation word can be determined based on the state information of the "household tissue paper box".

[0064] Through the above processing mode, the target search recommendation word can be determined based on the interaction operation between the user and the target page, so that the target search recommendation word that meets the user's demand can be obtained, and the user's use experience can be improved.

[0065] In an optional implementation, as shown in Figure 2 In the case where the state information includes state information belonging to multiple state dimensions, the method provided by the present disclosure further includes the following steps:

[0066] Step S21: Obtain update information of state information of the target object in each state dimension; the state dimension includes at least one of the following: a discount state, a live broadcast state, and a new product state;

[0067] Step S22: Determine a target state dimension that meets the recommendation requirement based on the state dimension to which the state information of the historical operation object of the user on the target page belongs;

[0068] Step S23: Determine a dynamic label of the target search recommendation word based on the update information of the state information in the target state dimension.

[0069] In the embodiments of the present disclosure, in the case where the state information includes state information belonging to multiple state dimensions, the dynamic label of the target search recommendation word can be determined based on the update information of the state information of the target object in each state dimension, and the specific determination process can be described as follows.

[0070] First, the target object's status information for each status dimension is obtained, and updates to this status information are obtained in real time. Subsequently, the user's historical operation objects on the target page are obtained, and the status dimensions to which each historical operation object belongs are determined. From these status dimensions, a target status dimension that meets the recommendation requirements is selected. Updates to the status information for the target status dimension are then determined, and based on this updated status information for the target status dimension, a dynamic tag for the target search recommendation term is determined.

[0071] Here, the recommendation requirement indicates the conditions for determining the target state dimension from the state dimensions to which each historical operation object belongs. The recommendation requirement is associated with the relevant information about the state dimension to which the state information of the historical operation object belongs. The relevant information includes at least one of the following: the update time of the state information of the historical operation object in the state dimension to which it belongs, the number of state information belonging to each state dimension in the total state information of the historical operation object, and other information.

[0072] For example, if the relevant information is information such as the number of status information belonging to each status dimension in all the status information of the historical operation object, the status dimension containing the most status information can be determined as the target status dimension. For another example, if the relevant information is the update time of the status information of the historical operation object in the corresponding status dimension, the status dimension with the most recent update time can be determined as the target status dimension.

[0073] In the above implementation, the target object's updated information under each state dimension can be first obtained, and then the target state dimension can be determined based on the state dimension to which the user's historical operation object status information on the target page belongs. Subsequently, the dynamic tag for the target search recommendation term can be determined based on the updated information under the target state dimension. This can ensure that the dynamic tag for the target search recommendation term is more in line with the user's needs, thereby improving the user experience.

[0074] In an optional implementation, the embodiment of the present disclosure further includes the following steps:

[0075] Step S31: Before obtaining the dynamic tag of the target search recommendation word, determine the search recommendation word with an updated dynamic tag among multiple preset search recommendation words to obtain an initial search recommendation word;

[0076] Step S32: Determine the target search recommendation term in the initial search recommendation term based on the page-related information of the target page, wherein the page-related information includes: the page content of the target page, and / or the user's search operation on the target page within a preset time period.

[0077] In the embodiment of the present disclosure, the multiple preset search recommendation words can be understood as multiple search recommendation words pre-determined by the application for the target page. The method of determining the multiple preset search recommendation words can be:

[0078] Determine multiple preset search recommendation words based on the search recommendation words generated for products that the user may be interested in during the current time period; or determine multiple preset search recommendation words based on the search recommendation words pre-generated for products in the user's historical search records.

[0079] For example, if the "current time period" is the week before and after the Spring Festival, the multiple search recommendations generated based on the products that the user may be interested in during the current time period may include: Spring Festival couplets, Spring Festival coats, Spring Festival gift boxes, etc. If the product in the user's historical search history is an overalls skirt, the multiple search recommendations generated based on the products that the user may be interested in during the current time period may include: Mori girl overalls skirt, salty overalls skirt, etc.

[0080] In an embodiment of the present disclosure, a search recommendation word with an updated dynamic tag may be determined from among the multiple preset search recommendation words determined above, and the updated search recommendation word may be determined as the initial search recommendation word.

[0081] In an embodiment of the present disclosure, after the initial search recommendation words are determined, the target search recommendation words can be determined in the initial search recommendation words based on the page-related information of the target page. The page-related information of the target page may include: the page content of the target page, and / or the search operation of the user on the target page within a preset time period. The preset time period is used to indicate the maximum length of time from the current moment to the historical record corresponding to the user's search operation on the target page that can be obtained. For example, the preset time period can be 10 minutes, 1 hour, or 1 day. The present disclosure does not limit the specific value of the preset time period, which is subject to implementation.

[0082] In a specific implementation, the target page's content can be obtained, and then search recommendation terms for the objects contained in the target page's content can be determined. Subsequently, the search recommendation terms associated with the determined search recommendation terms within the initial search recommendation terms can be determined as target search recommendation terms. Furthermore, user search operations on the target page within a preset time period can be obtained, and then search recommendation terms for the objects corresponding to the user search operations on the target page within the preset time period can be obtained. Subsequently, the search recommendation terms associated with the determined search recommendation terms within the initial search recommendation terms can be determined as target search recommendation terms.

[0083] For example, when the search recommendation word for the object corresponding to the page content of the target page is "tissue paper", the search recommendation words associated with the search recommendation word "tissue paper" can be determined as the target search recommendation words in the initial search recommendation words (for example, the initial search recommendation words include "tissue paper of a certain store", "tissue paper", "dress", "mobile phone"), that is, the determined target search recommendation words can be: "tissue paper of a certain store", and / or, "tissue paper".

[0084] Among them, the number of determined target search recommendation words can be 1 or more. The present disclosure does not specifically limit the number of the target search recommendation words, which is subject to practicability.

[0085] In the above embodiment, the updated search recommendation term for the dynamic tag can be determined from among multiple preset search recommendation terms and then used as the initial search recommendation term. Subsequently, the target search recommendation term can be determined from among the initial search recommendation terms based on the page-related information of the target page. This allows the user to promptly receive the updated search recommendation term associated with the current target page, thereby saving the user time in obtaining the updated search recommendation term, simplifying user operations, and improving the user experience.

[0086] In an optional embodiment, if Figure 3 As shown, for S105, displaying the target search recommendation word and the dynamic tag of the target search recommendation word on the target page according to the tag display form specifically includes the following steps:

[0087] Step S41: Determine a first display position of the target search recommendation word in the target page, wherein the first display position includes any one of the following: a page display area of ​​a search intermediate page, a feed flow information display position, or a page search box;

[0088] Step S42: Display the target search recommendation word and the dynamic tag at the first display position of the target page.

[0089] Here, the search intermediate page can be understood as a page displayed in the display interface of the mobile terminal device in response to the user's interactive operation on the application. The interactive operation on the application can be at least one of the following: a browsing operation and a search operation.

[0090] For example, in the case where the interactive operation for the application is a search operation, the page after the response to the search operation can be displayed in the display interface of the mobile terminal device, such as Figure 4 At this time, the page may include the following information: a page search box and a page display area for the search intermediate page.

[0091] For another example, in the case where the interactive operation for the application is a browsing operation, the page after the response to the search operation can be displayed in the display interface of the mobile terminal device, such as Figure 5 As shown. At this point, the page can include the following information: page search box and feed flow information display location. Or, as Figure 6 As shown, at this time, the page can include a page search box.

[0092] In addition, if the interactive operation on the application is a browsing operation, the page displayed on the display interface of the mobile terminal device in response to the browsing operation may also be the product details page of the product corresponding to the browsing operation. In this case, the page may include a page search box and product details information of the product corresponding to the browsing operation.

[0093] In an embodiment of the present disclosure, after determining the first display position of the target search recommendation word in the target page, the target search recommendation word and a dynamic tag of the target search recommendation word may be displayed at the first display position.

[0094] For example, when it is determined that the first display position is the page display area of ​​the search middle page, the target search recommendation word and the dynamic label of the target search recommendation word can be displayed in the page display area of ​​the search middle page. Figure 4 As shown, the target search recommendation word "wet tissue" and the dynamic tag "live broadcast" can be displayed in the page display area. For example, the target search recommendation word "self-heating pot" and the dynamic tag "live broadcast" can be displayed in the page display area. In addition, Figure 4 The search box on the page shown displays target search recommendations and dynamic tags. They are not listed here one by one.

[0095] When it is determined that the first display position is the feed stream information display position, the target search recommendation word and the dynamic label of the target search recommendation word can be displayed in the feed stream information display position. Figure 5 As shown, the target search recommendation word "medium-long snow>" and the dynamic tag "live broadcast" can be displayed in the feed flow information display position. For example, the target search recommendation word "French retro>" and the dynamic tag "10 billion subsidies" can be displayed in the feed flow information display position. In addition, Figure 5 The search box on the page shown displays target search recommendations and dynamic tags. They are not listed here one by one.

[0096] When it is determined that the first display location is the page search box, the target search recommendation word and the dynamic label of the target search recommendation word can be displayed in the page search box. Figure 6As shown in the following example, the target search recommendation word "medium and long snow" and the dynamic tag "live broadcast" can be displayed in the page search box. In addition, you can also Figure 6 The page display area shown displays target search recommendations and dynamic tags. They are not listed here one by one.

[0097] In the above embodiment, after determining the first display position in the target page, the target search recommendation words and dynamic tags can be displayed at the first display position in the target page, so that the display position of each target search recommendation word and dynamic tag can be determined more accurately, thereby providing users with a more comfortable usage experience.

[0098] In an optional embodiment, when the target search recommendation term is a graphic recommendation term and the first display position is the first page display area of ​​the search intermediate page, step S41: determining the first display position of the target search recommendation term in the target page specifically includes the following steps:

[0099] Step S51: obtaining an operation level of a user's browsing operation on an object matched by the target object within a first time period, wherein the operation level is used to indicate the operation frequency of the browsing operation;

[0100] Step S52: determining the first page display area in each page display area of ​​the search intermediate page based on the operation level.

[0101] In an embodiment of the present disclosure, the above-mentioned first time period is used to indicate the maximum length of time from the current moment to the historical record corresponding to the user browsing operation that can be obtained. For example, the first time period can be 1 hour, 3 days, or 10 days. The present disclosure does not make any specific limitations on this.

[0102] In the disclosed embodiments, the objects matched by the target object may be understood as objects associated with the target object corresponding to the browsing operation, such as objects belonging to the same category. For example, if the target object corresponding to the browsing operation is tissue paper, the objects matched by the target object may be tissue paper of a different brand, or the objects matched by the target object may be objects associated with the tissue paper (e.g., a tissue box).

[0103] In an embodiment of the present disclosure, when the target search recommendation word is a graphic recommendation word and the first display position of the target page is the first page display area of ​​the search middle page, the operation level of the browsing operation can be determined by obtaining the number of browsing operations performed by the user on the object matching the target object, and the above-mentioned first page display area can be determined in the page display area of ​​the search middle page based on the operation level.

[0104] In a specific implementation, the number of browsing operations performed by users on objects matched by each target object within a first time period can be counted, and the operation level of the corresponding browsing operation can be determined based on the number of operations. Next, the operation level of each browsing operation can be ranked (for example, the browsing operations can be ranked from high to low based on their operation frequency), and the browsing operations that meet the operation level requirements can be determined, for example, the browsing operations with the highest operation frequency can be determined. Thereafter, the objects corresponding to the browsing operations that meet the operation level requirements can be determined, and the first page display area can be determined based on the display position of the determined objects.

[0105] In specific implementation, the section area to which the above-determined object belongs on the target page can be determined, for example, Figure 4 As shown, the target page includes the following sections: You May Like, History, and Guess What You Want. At this point, the display location of the section where the object identified above belongs on the target page can be determined as the first page display area. For example, if it belongs to the section "You May Like," the target search recommendation term and its dynamic tag can be displayed in the section "You May Like."

[0106] In the above implementation, the operation level of the user's browsing operation on the object matched by the target object within the first time period can be obtained, and based on the operation level, the first page display area can be determined in the page display area of ​​the search middle page. This can determine a first page display area that better meets the user's needs, thereby increasing the probability of the user clicking on the target search recommendation word, and further improving the user's usage experience.

[0107] In an optional embodiment, when the target search recommendation term is a picture and text recommendation term, the first display position is the first page display area of ​​the search intermediate page, and the first page display area includes an image display area and a text display area, the above step S42: displaying the target search recommendation term and the dynamic tag at the first display position of the target page specifically includes the following steps:

[0108] Step S61: Displaying the image information of the image-text recommendation word in the image display area; wherein the image information is a preview image of the target object;

[0109] Step S62: Displaying text information of the image-text recommendation word in the text display area; wherein the text information is key description information of the target object;

[0110] Step S63: determining a first label display area in the picture display area, and displaying the dynamic label in the first label display area.

[0111] In the embodiment of the present disclosure, for the first page display area determined above, the image and text recommendation words can be displayed in the first page display area. In this case, the first page display area can include an image display area and a text display area. The image display area can display the image information in the image and text recommendation words, and the text display area can display the text information in the image and text recommendation words.

[0112] For example, Figure 4 In the first page display area shown, a preview image of "wet tissue paper" can be displayed in the image display area. Figure 4 In the first display area shown, the key description information "wet-tissue paper" of the "wet-tissue paper" can be displayed in the text display area.

[0113] In the embodiment of the present disclosure, a first label display area may be determined within the first page display area, and the dynamic label of the image-text recommendation word may be displayed within the first label display area. The first label display area may be the upper left corner or the lower right corner of the image display area. The present disclosure does not limit the location of the first label display area, and the location is subject to practicality.

[0114] For example, Figure 4 In the first page display area shown, the first label display area can be set to the upper left corner of the picture display area, and the dynamic label of the picture and text recommendation word can be displayed in the upper left corner of the picture display area. Figure 4 As shown, the dynamic label "live broadcast" corresponding to the "wet tissue paper" can be displayed in the upper left corner of the picture display area corresponding to the "wet tissue paper".

[0115] In the above embodiment, the image information of the image and text recommendation words can be displayed in the image display area, the text information of the image and text recommendation words can be displayed in the text display area, the first label display area is determined in the image display area, and the dynamic label of the image and text recommendation words can be displayed in the first label display area, so that the target search recommendation words and dynamic labels displayed at the first display position of the target page can be clearer, thereby increasing the user's comfort in browsing the target page.

[0116] In an optional embodiment, when the target search recommendation term is a text recommendation term and the first display location is the second page display area of ​​the search intermediate page, step S42 of displaying the target search recommendation term and the dynamic tag at the first display location of the target page specifically includes the following steps:

[0117] Step S71: Displaying the text recommendation word in the second page display area; wherein the text recommendation word is a search keyword of the corresponding target object;

[0118] Step S72: Display the dynamic tag at a position in the target page corresponding to the second page display area.

[0119] In the embodiment of the present disclosure, when the target search recommendation word is a text recommendation word, the text recommendation word can be displayed in the second page display area of ​​the search middle page. Figure 4 The second page display area shown in the figure can display text recommendation words such as "dress", "XX flagship store", etc.

[0120] In the embodiments of the present disclosure, a dynamic label for the text recommendation word can also be displayed at a corresponding position in the second page display area. The corresponding position in the second page display area can be at the horizontal position of the area where the text recommendation word is located, or at the upper left corner of the area where the text recommendation word is located, or directly above the area where the text recommendation word is located. The present disclosure does not impose any specific restrictions on the corresponding position in the second page display area, and this is subject to practicability.

[0121] For example, Figure 4 The second page display area shown can display the dynamic label "live broadcast" at the horizontal position of the area where the text recommendation word "Zihaiguo" is located. For example, when the dynamic label is an identification label, the identification label corresponding to the live broadcast can be displayed at the horizontal position of the area where the text recommendation word "XX store live broadcast" is located.

[0122] In the above embodiment, text recommendation words can be displayed in the second page display area of ​​the search middle page, and dynamic tags can be displayed at a position corresponding to the second page display area in the target page, so that more target search recommendation words and dynamic tags of target search recommendation words can be displayed in the target page, thereby expanding the user's selection range and providing the user with richer information.

[0123] In an optional embodiment, when the first display position is a feed information display position, step S42 of displaying the target search recommendation term and the dynamic tag at the first display position on the target page specifically includes the following steps:

[0124] Step S81: displaying a preview image of the target object at the first sub-display position of the feed stream information display position on the target page;

[0125] Step S82: Display key description information of the target object in the second sub-display position of the feed stream information display position;

[0126] Step S83: determining a third sub-display location in the first sub-display location, and displaying the dynamic label at the third sub-display location.

[0127] Here, the feed stream can be understood as an information stream used to display continuously updated relevant information of the target object on the target page.

[0128] In an embodiment of the present disclosure, when the first display location is a feed information display location, multiple sub-display locations may be determined within the feed information display location, for example, a first sub-display location, a second sub-display location, and a third sub-display location. The first sub-display location may display a preview image of the target object, the second sub-display location may display key description information of the target object, and the third sub-display location may display dynamic tags for the target object. The third sub-display location may be determined based on the first sub-display location.

[0129] In the embodiment of the present disclosure, when determining the above three sub-display positions, the number of target objects obtained by updating the feed stream information can be used for determination. For example, when the number of target objects obtained by updating the feed stream information is 4, the area where the feed stream information display position is located can be divided into 4 sub-areas, and each sub-area can display the target search recommendation words and dynamic tags of 1 target object. Afterwards, the first display position and the second display position can be determined in each sub-area (for example, each sub-area can be divided into an upper and lower part in a ratio of 3:1, and the upper half can be determined as the first sub-display position, and the lower half can be determined as the second sub-display position). After determining the first sub-display position, the third sub-display position can be determined based on the first sub-display position (for example, as shown in FIG. Figure 5 As shown, the lower right corner of the area where the first sub-display location is located can be determined as the third sub-display location. The present disclosure does not specifically limit the method for determining the three sub-display locations of the above-mentioned feed stream information display location, which is subject to practicability.

[0130] For example, Figure 5 As shown, after detecting the user's browsing operation on the target object "Summer new dress.", the target page can be continuously updated to obtain at least one object associated with the target object "Summer new dress.", and the target search recommendation word (or target search recommendation word and dynamic tag) of the updated object can be displayed at the feed flow information display position of the target page. Figure 5As shown, a preview image of the updated target object can be displayed at the first sub-display position of the feed stream information display position, and key description information of the updated target object can be displayed at the second sub-display position of the feed stream information display position: "Mid-length snow>", "Bohemian>", "Red lace>", "French retro>", and dynamic tags: "Live broadcast", "10 billion subsidies" can be displayed at the third sub-display position of the feed stream information display position.

[0131] In the above implementation, target search recommendation words and dynamic tags can be displayed at the feed flow information display position in the target page, so that users can promptly obtain the target search recommendation words and dynamic tags corresponding to the continuously updated target objects, thereby shortening the user's search path for obtaining the updated target objects and providing users with more interesting and richer information.

[0132] In an optional implementation, when there are multiple dynamic tags, the embodiment of the present disclosure further includes the following steps:

[0133] Step S91: receiving a triggering operation for the target search recommendation word, displaying an extension window on the target page, and displaying multiple target search recommendation words corresponding to each dynamic tag in the extension window;

[0134] Step S92: receiving a selection operation of the plurality of target search recommendation words, and obtaining target objects that match the dynamic tags corresponding to the target search recommendation words that match the selection operation;

[0135] Step S93: Displaying the object display information of the matched target object on the target page.

[0136] In the embodiment of the present disclosure, the triggering operation for the target search recommendation word can be any of the following: triggering the target search recommendation word in the page search box, triggering the target search recommendation word in the page display area of ​​the search middle page, and triggering the target search recommendation word at the feed flow information display position.

[0137] In an embodiment of the present disclosure, there can be multiple dynamic tags. In this case, after receiving a trigger operation for a target search recommendation word, an expansion window can be displayed on the target page, and multiple target search recommendation words corresponding to each dynamic tag can be displayed in the expansion window. Thereafter, by receiving a selection operation for the multiple target search recommendation words, the target search recommendation words and dynamic tags that match the selection operation can be obtained, and the target objects that match the matched target search recommendation words and dynamic tags can be determined. Thereafter, the object display information of the matched target objects can be displayed on the target page.

[0138] The object display information of the target object may include at least the following information: a preview image of the target object and key description information of the target object.

[0139] In the above embodiment, when there are multiple dynamic tags, a window for the user to select can be provided, and through the user's selection operation, more accurate object display information of the target object can be provided to the user in the target page, thereby saving the user's time in accurately searching for the target object and improving the user's search efficiency.

[0140] Those skilled in the art will understand that in the above-mentioned method of the specific implementation method, the writing order of each step does not mean a strict execution order and does not constitute any limitation on the implementation process. The specific execution order of each step should be determined by its function and possible internal logic.

[0141] Based on the same inventive concept, an information display device corresponding to the information display method is also provided in the embodiment of the present disclosure. Since the principle of solving the problem by the device in the embodiment of the present disclosure is similar to the above-mentioned information display method in the embodiment of the present disclosure, the implementation of the device can refer to the implementation of the method, and the repeated parts will not be repeated.

[0142] Reference Figure 7 FIG. 1 is a schematic diagram of an information display device provided by an embodiment of the present disclosure, wherein the device includes: a first acquisition unit 71, a second acquisition unit 72, and a display unit 73; wherein,

[0143] A first acquiring unit 71 is configured to acquire information to be displayed on a target page in response to a browsing request for the target page;

[0144] A second acquiring unit 72 is configured to acquire an information tag of the target search information in the information to be displayed, wherein the information tag is used to indicate a commodity activity type of the commodity searched for by the target search information;

[0145] The display unit 73 is configured to display the information to be displayed in the target page, and to display the information tag at a position corresponding to the target search information in the target page.

[0146] From the above description, it can be seen that after obtaining the dynamic tag of the target search recommendation word, the tag display form of the dynamic tag in the target page can be determined by the recommendation type of the target search recommendation word, and the target search recommendation word and the dynamic tag of the target search recommendation word can be displayed in the target page according to the tag display form. Through the above processing method, the status information of the target object corresponding to the target search recommendation word can be displayed to the user on the target page, so that the user can more intuitively and quickly determine the recommendation reason of the target object based on the displayed status information of the target object, thereby improving the user's browsing experience.

[0147] In one possible implementation, the first acquisition unit is further used to: the target search recommendation term corresponds to multiple target objects, and the multiple target objects are objects belonging to at least one object category determined based on the interaction operation between the user and the target page; wherein the interaction operation includes at least one of the following: browsing operation, purchase operation, collection operation, search operation.

[0148] In one possible implementation, the first acquisition unit is further used to: when the status information includes status information belonging to multiple status dimensions, obtain update information of the status information of the target object under each of the status dimensions; the status dimension includes at least one of the following: discount status, live broadcast status and new status; based on the status dimension to which the status information of the historical operation object of the user on the target page belongs, determine the target status dimension that meets the recommendation requirements; based on the update information of the status information under the target status dimension, determine the dynamic label of the target search recommendation term.

[0149] In one possible implementation, the first acquisition unit is further used to: before acquiring the dynamic tag of the target search recommendation word, determine the search recommendation word with an updated dynamic tag among multiple preset search recommendation words to obtain an initial search recommendation word; determine the target search recommendation word among the initial search recommendation words based on page-related information of the target page, wherein the page-related information includes: the page content of the target page, and / or the user's search operation on the target page within a preset time period.

[0150] In one possible implementation, the display unit is further used to: determine a first display position of the target search recommendation term in the target page, wherein the first display position includes any one of the following: a page display area of ​​a search intermediate page, a feed flow information display position, a page search box; and display the target search recommendation term and the dynamic tag at the first display position of the target page.

[0151] In one possible implementation, the display unit is further used to: when the target search recommendation word is a graphic recommendation word and the first display position is the first page display area of ​​the search intermediate page, obtain the operation level of the user's browsing operation on the object matched by the target object within a first time period, wherein the operation level is used to indicate the operation frequency of the browsing operation; and determine the first page display area in each page display area of ​​the search intermediate page based on the operation level.

[0152] In a possible implementation, the display unit is further used to: when the first page display area includes a picture display area and a text display area, display the picture information of the picture and text recommendation words in the picture display area; wherein the picture information is a preview picture of the target object; display the text information of the picture and text recommendation words in the text display area; wherein the text information is key description information of the target object; determine a first label display area in the picture display area, and display the dynamic label in the first label display area.

[0153] In one possible implementation, the display unit is further used to: when the target search recommendation word is a text recommendation word and the first display position is the second page display area of ​​the search intermediate page, display the text recommendation word in the second page display area; wherein the text recommendation word is the search keyword of the corresponding target object; and display the dynamic tag at a position corresponding to the second page display area in the target page.

[0154] In one possible implementation, the display unit is further configured to: when the first display location is a feed stream information display location, display a preview image of the target object in a first sub-display location of the feed stream information display location on the target page; display key description information of the target object in a second sub-display location of the feed stream information display location; determine a third sub-display location in the first sub-display location, and display the dynamic tag in the third sub-display location.

[0155] In one possible implementation, the display unit is further used to: when there are multiple dynamic tags, receive a trigger operation on the target search recommendation word, display an extension window in the target page, and display multiple target search recommendation words corresponding to each dynamic tag in the extension window; receive a selection operation on the multiple target search recommendation words, obtain target objects that match the dynamic tags corresponding to the target search recommendation words that match the selection operation; and display object display information of the matched target objects in the target page.

[0156] For descriptions of the processing flow of each module in the device and the interaction flow between each module, reference can be made to the relevant descriptions in the above method embodiment, which will not be described in detail here.

[0157] Corresponding to Figure 1 The information display method in the present disclosure embodiment also provides a computer device 800, such as Figure 8 FIG. 8 is a schematic diagram of the structure of a computer device 800 provided in an embodiment of the present disclosure, including:

[0158] Processor 81, memory 82, and bus 83; memory 82 is used to store execution instructions and includes internal memory 821 and external memory 822; the internal memory 821 is also called internal memory and is used to temporarily store operation data in the processor 81 and data exchanged with external memory 822 such as a hard disk. The processor 81 exchanges data with the external memory 822 through the internal memory 821. When the computer device 800 is running, the processor 81 communicates with the memory 82 via the bus 83, so that the processor 81 executes the following instructions:

[0159] In response to a browsing request for a target page, obtaining a dynamic tag of a target search recommendation term, wherein the dynamic tag is determined based on state information of a target object corresponding to the target search recommendation term;

[0160] Determining a tag display form of the dynamic tag on the target page based on the recommendation type of the target search recommendation word;

[0161] The target search recommendation word and the dynamic tag of the target search recommendation word are displayed on the target page according to the tag display format.

[0162] The present disclosure also provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, executes the steps of the information display method described in the above method embodiment. The storage medium may be a volatile or non-volatile computer-readable storage medium.

[0163] The embodiments of the present disclosure also provide a computer program product, which carries program code. The instructions included in the program code can be used to execute the steps of the information display method described in the above method embodiment. For details, please refer to the above method embodiment and will not be repeated here.

[0164] The computer program product may be implemented in hardware, software, or a combination thereof. In one embodiment, the computer program product is implemented as a computer storage medium. In another embodiment, the computer program product is implemented as a software product, such as a software development kit (SDK).

[0165] Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working processes of the systems and devices described above can refer to the corresponding processes in the aforementioned method embodiments, and will not be repeated here. In the several embodiments provided in the present disclosure, it should be understood that the disclosed systems, devices and methods can be implemented in other ways. The device embodiments described above are merely schematic. For example, the division of the units is only a logical function division. There may be other division methods in actual implementation. For example, multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some communication interfaces, indirect coupling or communication connection of devices or units, which can be electrical, mechanical or other forms.

[0166] The units described as separate components may or may not be physically separate, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed across multiple network units. Some or all of these units may be selected to achieve the purpose of this embodiment according to actual needs.

[0167] In addition, each functional unit in each embodiment of the present disclosure may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit.

[0168] If the functions are implemented in the form of software functional units and sold or used as independent products, they can be stored in a non-volatile computer-readable storage medium that is executable by a processor. Based on this understanding, the technical solution of the present disclosure, or the part that contributes to the prior art or the part of the technical solution, can be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute all or part of the steps of the method described in each embodiment of the present disclosure. The aforementioned storage medium includes: various media that can store program codes, such as a USB flash drive, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk.

[0169] Finally, it should be noted that the above-described embodiments are only specific implementation methods of the present disclosure, which are used to illustrate the technical solutions of the present disclosure, rather than to limit them. The scope of protection of the present disclosure is not limited thereto. Although the present disclosure has been described in detail with reference to the above-described embodiments, those skilled in the art should understand that any person skilled in the art can modify or easily conceive of changes to the technical solutions described in the above-described embodiments within the technical scope disclosed in the present disclosure, or replace some of the technical features therein with equivalents. Such modifications, changes, or replacements do not deviate from the spirit and scope of the technical solutions of the embodiments of the present disclosure, and should be included in the scope of protection of the present disclosure. Therefore, the scope of protection of the present disclosure shall be subject to the scope of protection of the claims.

Claims

1. An information display method, characterized in that: include: In response to a browsing request for a target page, obtaining a dynamic tag of a target search recommendation term, wherein the dynamic tag is determined based on state information of a target object corresponding to the target search recommendation term; Determining a tag display form of the dynamic tag in the target page based on the recommendation type of the target search recommendation word; Displaying the target search recommendation word and the dynamic tag of the target search recommendation word on the target page according to the tag display form, The target object corresponding to the target search recommendation word is associated with the object included in the target page; The state information includes state information belonging to multiple state dimensions; and the method further includes: Obtaining updated status information of the target object under each of the status dimensions; the status dimensions include at least one of the following: discount status, live broadcast status, and new product status; Determine a target state dimension that meets the recommendation requirements based on the state dimension to which the state information of the historical operation object of the user on the target page belongs; Based on the updated information of the status information under the target status dimension, the dynamic label of the target search recommendation word is determined.

2. The method according to claim 1, characterized in that The target search recommendation words correspond to multiple target objects, and the multiple target objects are objects belonging to at least one object category determined based on the interaction operation between the user and the target page; wherein, the interaction operation includes at least one of the following: browsing operation, purchase operation, collection operation, and search operation.

3. The method according to claim 1, characterized in that The method further comprises: Before obtaining the dynamic tag of the target search recommendation word, determining the search recommendation word with the updated dynamic tag among multiple preset search recommendation words to obtain the initial search recommendation word; The target search recommendation term is determined in the initial search recommendation term based on page related information of the target page, wherein the page related information includes: page content of the target page, and / or the user's search operation on the target page within a preset time period.

4. The method according to claim 1, wherein The displaying of the target search recommendation word and the dynamic tag of the target search recommendation word on the target page according to the tag display form includes: Determining a first display position of the target search recommendation term in the target page, wherein the first display position includes any one of the following: a page display area of ​​a search intermediate page, a feed flow information display position, or a page search box; The target search recommendation term and the dynamic tag are displayed at the first display position of the target page.

5. The method according to claim 4, characterized in that The target search recommendation word is a picture and text recommendation word, and the first display position is the first page display area of ​​the search intermediate page; Determining the first display position of the target search recommendation word in the target page includes: Acquire an operation level of a user's browsing operation on an object matched by the target object within a first time period, wherein the operation level is used to indicate an operation frequency of the browsing operation; The first page display area is determined among the page display areas of the search intermediate page based on the operation level.

6. The method according to claim 5, characterized in that The first page display area includes a picture display area and a text display area; The displaying of the target search recommendation word and the dynamic tag at the first display position on the target page includes: Displaying the image information of the image-text recommendation word in the image display area; wherein the image information is a preview image of the target object; Displaying text information of the graphic recommendation word in the text display area; wherein the text information is key description information of the target object; A first label display area is determined in the picture display area, and the dynamic label is displayed in the first label display area.

7. The method according to claim 4, characterized in that The target search recommendation word is a text recommendation word, and the first display position is the second page display area of ​​the search intermediate page; The displaying of the target search recommendation word and the dynamic tag at the first display position on the target page includes: Displaying the text recommendation word in the second page display area; wherein the text recommendation word is a search keyword corresponding to the target object; The dynamic tag is displayed at a position in the target page corresponding to the second page display area.

8. The method according to claim 4, characterized in that The first display location is a feed flow information display location; The displaying of the target search recommendation word and the dynamic tag at the first display position on the target page includes: Displaying a preview image of the target object at a first sub-display position of the feed stream information display position on the target page; Displaying key description information of the target object in a second sub-display position of the feed stream information display position; A third sub-placement is determined in the first sub-placement, and the dynamic label is displayed in the third sub-placement.

9. The method according to claim 1, characterized in that There are multiple dynamic tags; the method further includes: receiving a triggering operation for the target search recommendation word, displaying an extension window on the target page, and displaying a plurality of target search recommendation words corresponding to each dynamic tag in the extension window; Receive a selection operation on the plurality of target search recommendation words, and obtain a target object that matches a dynamic tag corresponding to the target search recommendation word that matches the selection operation; The object display information of the matched target object is displayed on the target page.

10. An information display device, characterized in that: include: A first acquiring unit, configured to acquire information to be displayed of a target page in response to a browsing request for the target page; A second acquiring unit is configured to acquire an information tag of the target search information in the information to be displayed, wherein the information tag is used to indicate a commodity activity type of the commodity searched for by the target search information; a display unit, configured to display the information to be displayed on the target page, and to display the information tag at a position on the target page corresponding to the target search information, The target object corresponding to the target search recommendation word is associated with the object included in the target page; Wherein, the first acquiring unit is further configured to: In the case where the status information includes status information belonging to multiple status dimensions, obtaining updated information of the status information of the target object in each of the status dimensions; the status dimensions include at least one of the following: discount status, live broadcast status, and new product status; Determine a target state dimension that meets the recommendation requirements based on the state dimension to which the state information of the historical operation object of the user on the target page belongs; Based on the updated information of the status information under the target status dimension, the dynamic label of the target search recommendation word is determined.

11. A computer device, characterized in that: include: A processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, and when the computer device is running, the processor and the memory communicate via the bus, and when the machine-readable instructions are executed by the processor, the steps of the information display method according to any one of claims 1 to 9 are performed.

12. A computer-readable storage medium, characterized in that The computer-readable storage medium stores a computer program, which, when executed by a processor, executes the steps of the information display method according to any one of claims 1 to 9.

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