Order Processing Method, Device, Equipment and Readable Storage Medium

Abstract

The present application provides a follow-up processing method, device, equipment and readable storage medium, relating to the field of digital marketing technology. Among them, the method includes: obtaining a target order submitted by a client, order information of the target order, and a follow-up identifier; obtaining at least one affiliate click associated with the follow-up identifier generated within a preset duration before submitting the target order; selecting a target click associated with the target order from the affiliate clicks according to the merchant and the order information; and performing follow-up on the target order according to the target click. In this technical solution, by obtaining all affiliate clicks associated with the follow-up identifier in the target order and associating the target order with the target click, it is possible to achieve follow-up up to the click, thereby improving the follow-up effect.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, and in particular to a documentary processing method, device, equipment and readable storage medium. Background Art

[0002] With the development of Internet technology, online platforms and bloggers have occupied a large amount of user traffic. Based on this user traffic, online platforms and bloggers can push some merchants' products to increase the purchase rate of the products. After users place an order, they need to follow up to determine which orders are facilitated by the platform or blogger.

[0003] In the prior art, when following an order, a link is usually pushed to the user by the platform or blogger. When the user accesses the link, an application (APP) can be called up. After entering the APP and selecting the target product and placing an order, the user can follow the order.

[0004] However, in the order following method of the prior art, during the order following process, the user may click on some other merchants or products in the link page, which may result in the order following being unsuccessful and the order following effect being poor. Summary of the invention

[0005] The present application provides a method, device, equipment and readable storage medium for processing orders, which are used to solve the problem of poor order copying effect in the existing industry.

[0006] In a first aspect, an embodiment of the present application provides a method for processing a documentary order, including:

[0007] Obtain the target order submitted by the client, the order information and the documentary identification of the target order;

[0008] Acquire at least one alliance click associated with the documentary identification generated within a preset time period before submitting the target order, each alliance click being used to indicate a merchant clicked by a user;

[0009] According to the merchant and the order information, selecting target clicks associated with the target order from the alliance clicks;

[0010] According to the target click, the target order is followed up.

[0011] In a possible design of the first aspect, selecting a target click associated with the target order from the alliance clicks according to the merchant and the order information includes:

[0012] Obtain the merchant type to which the merchant belongs, the merchant type including supplier type, purchase and sales type and third-party merchant type;

[0013] Determine the product type of the order products in the order information according to the merchant type and the order information, where the product type of the order products includes a direct product type and a non-direct product type;

[0014] Select a target click associated with the target order from the affiliate clicks according to the product type of the order products in the target order.

[0015] In another possible design of the first aspect, if the merchant type is a procurement and sales type, the determining the product type of the order products in the order information according to the merchant type and the order information includes:

[0016] Obtain the procurement and sales placement categories of the merchant;

[0017] Determine the category to which the order products belong according to the order information;

[0018] If the category to which the order products belong belongs to the procurement and sales placement categories, determine that the product type of the order products is the direct product type.

[0019] In yet another possible design of the first aspect, the determining the product type of the order products in the order information according to the merchant type and the order information includes:

[0020] Obtain the products clicked by the user in the affiliate clicks;

[0021] Compare the order products with the products clicked by the user in the affiliate clicks;

[0022] If the order products are the same as the products clicked by the user in the affiliate clicks, determine that the product type of the order products is the direct product type.

[0023] In yet another possible design of the first aspect, if the merchant type is a supplier type, then the determining the product type of the order products in the order information according to the merchant type and the order information includes:

[0024] Query the seller information corresponding to the order products in the order information;

[0025] Compare the seller information corresponding to the order products with the seller information in the affiliate clicks;

[0026] If the seller information corresponding to the order products is the same as the seller information in the affiliate clicks, determine that the product type of the order products is the direct product type.

[0027] In yet another possible design of the first aspect, determining the commodity type of the ordered commodities in the order information according to the merchant type and the order information includes:

[0028] Obtain the commodity clicked by the user in the affiliate click;

[0029] Compare the ordered commodities with the commodities clicked by the user in the affiliate click;

[0030] If the ordered commodities are the same as the commodities clicked by the user in the affiliate click, determine that the commodity type of the ordered commodities is the direct commodity type.

[0031] In yet another possible design of the first aspect, if the merchant type is a third-party merchant type, determining the commodity type of the ordered commodities in the order information according to the merchant type and the order information includes:

[0032] Compare the seller information corresponding to the ordered commodities with the seller information in the affiliate click;

[0033] If the seller information corresponding to the ordered commodities is the same as the seller information in the affiliate click, determine that the commodity type of the ordered commodities is the direct commodity type.

[0034] In yet another possible design of the first aspect, selecting a target click associated with the target order from the affiliate clicks according to the commodity type of the ordered commodities in the target order includes:

[0035] Obtain the priority corresponding to the direct commodity type and the priority corresponding to the non-direct commodity type;

[0036] According to the priority corresponding to the direct commodity type and the priority corresponding to the non-direct commodity type, select a click associated with the target order from the affiliate clicks as the target click, and the affiliate identifier of the target click is the same as the affiliate identifier in the target order.

[0037] In yet another possible design of the first aspect, before selecting a target click associated with the target order from the affiliate clicks according to the merchant and the order information, it further includes:

[0038] Obtain the click log of the affiliate click, and determine whether the click log contains the identifier of the commodity clicked by the user and the merchant information. The click log is used to record the historical click operations of the user;

[0039] If the click log contains the identifier of the commodity and does not contain the merchant information, obtain the generation time of the affiliate click;

[0040] Obtain the merchant information of the alliance click according to the generation time of the alliance click, and write it into the click log.

[0041] In another possible design of the first aspect, the following steps are included in following up the target order according to the target click:

[0042] Obtain the merchant information in the target click;

[0043] Mark the merchant information in the target click to each order product of the target order to follow up the target order.

[0044] In another possible design of the first aspect, after following up the target order according to the target click, the following steps are further included:

[0045] Obtain the value of each order product in the target order;

[0046] Determine the data to be allocated according to the value of the order product and a preset ratio coefficient;

[0047] Allocate the data to be allocated to the target object in the target click.

[0048] In a second aspect, an embodiment of the present application provides a follow-up processing device, including:

[0049] An acquisition module, configured to acquire a target order submitted by a client, order information of the target order, and a follow-up identifier;

[0050] An association module, configured to acquire at least one alliance click associated with the follow-up identifier generated within a preset duration before submitting the target order, where each alliance click is used to indicate a merchant clicked by a user;

[0051] A selection module, configured to select a target click associated with the target order from the alliance clicks according to the merchant and the order information;

[0052] A follow-up module, configured to follow up the target order according to the target click.

[0053] In a third aspect, an embodiment of the present application provides a server, including: a processor and a memory communicatively connected to the processor;

[0054] The memory stores computer execution instructions;

[0055] The processor executes the computer execution instructions stored in the memory to implement the method as described above.

[0056] Fourthly, an embodiment of the present application provides a readable storage medium, in which computer instructions are stored, and when the computer instructions are executed by a processor, they are used to implement the method described above.

[0057] Fifthly, an embodiment of the present application provides a program product, including computer instructions, which implement the method described above when executed by a processor.

[0058] The order processing method, device, equipment and readable storage medium provided by the embodiments of the present application can achieve order following up to clicks by obtaining coalition clicks associated with the order following identifier in the target order, selecting target clicks from the coalition clicks, and performing order following based on the target clicks, reducing the situation of failed order following and improving the order following effect. Description of the Drawings

[0059] The drawings here are incorporated into the description and form a part of this description, showing embodiments consistent with the present application, and are used together with the description to explain the principles of the present application;

[0060] Figure 1 It is a schematic diagram of the scenario of the order processing method provided by the embodiment of the present application;

[0061] Figure 2 It is a schematic flowchart of the first embodiment of the order processing method provided by the embodiment of the present application;

[0062] Figure 3 It is a schematic flowchart of the second embodiment of the order processing method provided by the embodiment of the present application;

[0063] Figure 4 It is a schematic structural diagram of the order processing device provided by the embodiment of the present application;

[0064] Figure 5 It is a schematic structural diagram of the server provided by the embodiment of the present application.

[0065] Through the above drawings, the clear embodiments of the present application have been shown, and there will be more detailed descriptions later. These drawings and text descriptions are not intended to limit the scope of the concept of the present application in any way, but to illustrate the concept of the present application to those skilled in the art by referring to specific embodiments. Detailed Embodiments

[0066] To make the objectives, technical solutions, and advantages of the embodiments of this application clearer, the technical solutions in the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of this application. Apparently, the described embodiments are some, but not all, of the embodiments of this application. All other embodiments obtained by those of ordinary skill in the art based on the embodiments in this application without creative efforts shall fall within the protection scope of this application.

[0067] First, the terms involved in this application are explained:

[0068] Order following: It refers to the process in which a third party pushes a merchant's products to the third party's users in the form of links, etc., and after the user places an order to purchase, the merchant distributes data to the third party.

[0069] Figure 1 FIG. is a schematic diagram of the scenario of the order following processing method provided by the embodiments of this application. As Figure 1 shown, the shopping website provides a virtual shopping platform for users by setting up a server 11. Users can log in to and access the virtual shopping platform using the APP in the mobile terminal 10, and browse, click, and place orders for the items displayed on the website page through the APP. At this time, the items displayed on the website can only be purchased through the users of the APP. In daily applications, in order to improve the purchase conversion rate of the items on the website, the website will also actively set up an alliance platform (such as JD.com Alliance). Merchants joining the alliance platform can obtain some third-party traffic support. Among them, the third party is usually some bloggers or application software with a large user group. Exemplarily, the application software can be some short video software. The third party can obtain the links of the merchants and / or items from the alliance platform, and then push these links to the users it has. This is equivalent to expanding the user group of the merchants on the website, which can further improve the purchase conversion rate of the items. When a user successfully places an order to purchase from a certain merchant on the website through the third party's link, the merchant will allocate some data to the third party according to the order placement situation, such as virtual gold coins or physical equivalent cash / items, etc. Therefore, order following is required in this process. The merchant needs to accurately determine which third party provided support for it after the user places an order, so as to allocate data for it. In the whole process of order following in the prior art, usually the third party pushes some links to its users, and after the user clicks the link, the APP is called up, and the user places an order to purchase the pushed items through the APP. However, in the process of order following in the prior art, the situation of failed order following is likely to occur, that is, after the user clicks the link, the APP may fail to be called up. If the user places an order at this time, the association relationship among the order, the third party, and the merchant cannot be established, resulting in failed order following and poor order following effect.

[0070] In view of the above problems, the order following processing method provided by the embodiments of the present application obtains all new alliance clicks generated by the user within a period of time before the order placement time through the order following identifier in the target order, and associates the target order with one of the new alliance clicks, so that order following can be performed according to the association relationship, realizing that the order following follows up to the click, avoiding the situation of failed order following, and improving the order following effect.

[0071] Next, the technical solutions of the present application will be described in detail through specific embodiments. It should be noted that the following specific embodiments can be combined with each other, and the same or similar concepts or processes may not be repeated in some embodiments.

[0072] Figure 2 It is a schematic flowchart of the first embodiment of the order following processing method provided by the embodiments of the present application. This method can be applied to an order following server. As Figure 2 shown, this method can specifically include the following steps:

[0073] S201. Obtain a target order submitted by a client, order information of the target order, and an order following identifier.

[0074] Among them, the target order refers to an alliance order, that is, after a merchant on the alliance platform pushes a link through some third parties, an order generated when a user purchases an item by clicking on the link. Exemplarily, the order following identifier can be a user order following identifier, and the order following identifiers of different users are different when submitting orders on the client.

[0075] In this embodiment, the order information may include a Stock Keeping Unit (SKU) identity document (ID), a seller ID, a user name, etc. Among them, the three-level category ID corresponding to the SKU ID. Exemplarily, the first-level category may refer to clothing and underwear, the second-level category may refer to men's / women's clothing, underwear, and the third-level category may refer to scarves / gloves / hats, etc. Each category can be divided into many small categories, with the first-level category ranked first, the second-level category second, and the third-level category ranked last. That is, both the first-level category and the second-level category are categories with a wider scope of generalization, while the third-level category is a very detailed category.

[0076] Exemplarily, the order information of the target order may include multiple SKUs, and the SKU IDs corresponding to each SKU are different from each other.

[0077] S202. Obtain at least one alliance click associated with the order following identifier generated within a preset duration before submitting the target order.

[0078] Among them, each affiliate click is used to indicate the merchant clicked by the user. Exemplarily, an affiliate click can be the user's click on a merchant in the affiliate platform according to a link provided by a third party. Among them, the affiliate click indicates which merchants in the affiliate platform the user has clicked on.

[0079] Exemplarily, the preset duration can be 15 days. After the user places an order, all new affiliate clicks within 15 days associated with the tracking identifier can be found through the tracking identifier. Exemplarily, the number of affiliate clicks is usually multiple.

[0080] S203. According to the merchant and order information, select the target click associated with the target order from the affiliate clicks.

[0081] In this embodiment, the type of SKU in the target order can be determined according to the type of the merchant and the SKU in the order information, and then the entire target order can be further associated with an affiliate click according to the type of SKU in the order. At this time, this affiliate click is the target click.

[0082] Specifically, the types of SKU can include direct types and non-direct types. When the merchant in the affiliate click is of the procurement and sales type, the procurement and sales placement categories can be queried according to the merchant. If the third-level category to which the SKU in the order belongs is included in the procurement and sales placement category, it can be determined that the SKU in the order is a direct SKU.

[0083] Exemplarily, when the merchant in the affiliate click is of the procurement and sales type, it can also be directly determined whether the SKU in the order is the same as the SKU in the affiliate click. If they are the same, it is determined that the SKU in the order is a direct SKU.

[0084] S204. Follow up the target order according to the target click.

[0085] In this embodiment, there can be many affiliated merchants in the affiliate platform. Exemplarily, taking the JD.com Affiliate as an example, it includes JD.com's self-operated merchants and third-party merchants, etc. Different merchants have different affiliate IDs.

[0086] Specifically, after determining the target click, the affiliate ID in the target click is the affiliate ID of the target order. At this time, the merchant that needs to allocate data is determined, and then the third-party identifier in the target click is written into each SKU in the target order, so that the merchant can find the associated third party and allocate data to the third party.

[0087] Exemplarily, the data allocated by the merchant to the third party can be virtual gold coins or equivalent items, etc.

[0088] In the embodiments of the present application, by finding all affiliate clicks generated within a preset time period before placing an order and then associating the target order generated by the user with one of the affiliate clicks to establish an association relationship, it is possible to achieve tracking up to the click, avoid the situation of tracking failure, and improve the tracking effect.

[0089] In some embodiments, the above step S203 can be specifically implemented through the following steps:

[0090] Obtain the merchant type to which the merchant belongs;

[0091] According to the merchant type and the order information, determine the product type of the order product in the order information;

[0092] According to the product type of the order product in the target order, select the target click associated with the target order from the affiliate clicks.

[0093] Among them, the merchant type includes the supplier type, the procurement and sales type, and the third-party merchant type. Specifically, the procurement and sales type means that the website is self-operated, acting as the seller itself, directly purchasing goods from the supplier. What the merchant needs to do is just supply goods to the website. The supplier type means that the supplier directly acts as the seller. The third-party merchant type (Platform Open Plan, POP) refers to third-party sellers, that is, merchants who have settled in the website, and their supply, delivery, etc. are completely controlled by the merchants themselves. Exemplarily, a merchant of the procurement and sales type can be understood as a self-operated merchant, and a merchant of the third-party merchant type can be understood as a non-self-operated merchant.

[0094] Among them, the product type of the order product includes the direct product type and the non-direct product type.

[0095] Specifically, taking the merchant type to which the merchant belongs as the procurement and sales type as an example, the procurement and sales placement categories can be queried. If the third-level category to which the SKU in the order belongs is included in the procurement and sales placement categories, it can be determined that the SKU in the order is a direct SKU, that is, the product type of the order product is the direct product type.

[0096] In the embodiments of the present application, by determining that the merchant type to which the merchant belongs and the SKU in the order information are direct SKUs or non-direct SKUs, it is possible to track orders by following the SKU dimension, achieve tracking up to the click, avoid the situation of tracking failure, and improve the tracking effect.

[0097] Further, in some embodiments, if the merchant type is the procurement and sales type, then the above step "According to the merchant type and the order information, determine the product type of the order product in the order information" can be specifically implemented through the following steps:

[0098] Obtain the procurement and sales placement categories of the merchant;

[0099] Determine the category to which the order item belongs according to the order information;

[0100] If the category to which the order item belongs belongs to the procurement and sales placement category, determine that the item type of the order item is the direct item type.

[0101] In this embodiment, the SKU in the target order can be referred to as the order item. If the third-level category to which the SKU in the target order belongs is included in the merchant's procurement and sales placement category, determine that the SKU in the target order is a direct SKU, that is, the item type is the direct item type.

[0102] In the embodiment of the present application, when the merchant type is the procurement and sales type, by obtaining the procurement and sales placement category of the merchant and the third-level category to which the SKU in the target order belongs, it is possible to determine whether the SKU in the target order is a direct SKU or a non-direct SKU, that is, to determine that the item type is the direct item type or the non-direct item type, and realize the order tracking operation at the SKU dimension.

[0103] On the basis of the above embodiment, in some embodiments, when the merchant type is the procurement and sales type, the above step of "determining the item type of the order item in the order information according to the merchant type and the order information" can also be implemented by the following steps:

[0104] Obtain the item clicked by the user in the affiliate click;

[0105] Compare the order item with the item clicked by the user in the affiliate click;

[0106] If the order item is the same as the item clicked by the user in the affiliate click, determine that the item type of the order item is the direct item type.

[0107] In this embodiment, the item clicked by the user in the affiliate click can be referred to as the clicked SKU. If the SKU in the target order is the same as the clicked SKU, determine that the SKU in the target order is a direct SKU, that is, the item type is the direct item type.

[0108] In some embodiments, if the merchant type is the supplier type, the above step of "determining the item type of the order item in the order information according to the merchant type and the order information" can be specifically implemented by the following steps:

[0109] Query the seller information corresponding to the order item in the order information;

[0110] Compare the seller information corresponding to the order item with the seller information in the affiliate click;

[0111] If the seller information corresponding to the order item is the same as the seller information in the affiliate click, determine that the item type of the order item is the direct item type.

[0112] In this embodiment, the affiliate click contains seller information. Exemplarily, the seller information may be the seller ID. The seller ID of the target order can be queried through the SKU in the target order, and the seller ID of the target order is compared with the seller ID in the affiliate click. If they are the same, it is determined as a direct SKU, that is, the commodity type is a direct commodity type.

[0113] In the embodiment of the present application, when the merchant type is a supplier type, by obtaining the seller information of the order commodity and the seller information in the affiliate click and comparing them, it is possible to determine that the commodity type is a direct commodity type or a non-direct commodity type, realizing the order following operation in the SKU dimension.

[0114] Based on the above embodiment, in some embodiments, if the merchant type is a supplier type, then the above step of "determining the commodity type of the order commodity in the order information according to the merchant type and the order information" can be specifically implemented through the following steps:

[0115] Obtain the commodity clicked by the user in the affiliate click;

[0116] Compare the order commodity with the commodity clicked by the user in the affiliate click;

[0117] If the order commodity is the same as the commodity clicked by the user in the affiliate click, determine that the commodity type of the order commodity is a direct commodity type.

[0118] In this embodiment, the commodity clicked by the user in the affiliate click can be called the SKU in the click, and the order commodity can be called the SKU in the target order. When the SKU in the target order is the same as the SKU in the click, it can be determined as a direct SKU, that is, the commodity type is a direct commodity type.

[0119] In some embodiments, if the merchant type is a third-party merchant type, then the above step of "determining the commodity type of the order commodity in the order information according to the merchant type and the order information" can be specifically implemented through the following steps:

[0120] Compare the seller information corresponding to the order commodity with the seller information in the affiliate click;

[0121] If the seller information corresponding to the order commodity is the same as the seller information in the affiliate click, determine that the commodity type of the order commodity is a direct commodity type.

[0122] Exemplarily, when the commodity type cannot be determined as a direct commodity type through the methods in the above embodiments, the commodity type can be defined as a non-direct commodity type.

[0123] Embodiments of the present application can use a variety of different methods to select different methods to determine whether the product type is a direct product type for different merchant types, improving the flexibility of product type determination.

[0124] In some embodiments, the above step of "selecting a target click associated with the target order from the affiliate clicks according to the product type of the order products in the target order" can be specifically implemented through the following steps:

[0125] Obtain the priority corresponding to the direct product type and the priority corresponding to the non-direct product type;

[0126] According to the priority corresponding to the direct product type and the priority corresponding to the non-direct product type, select a click associated with the target order from the affiliate clicks as the target click.

[0127] Among them, the affiliate identifier of the target click is the same as the affiliate identifier in the target order. Exemplarily, the affiliate identifier can be an affiliate ID, that is, the affiliate ID of the target click is the same as the affiliate ID in the target order.

[0128] In this embodiment, it can be defined that the priority of the direct product type is higher than the priority corresponding to the non-direct product type, that is, the priority of the direct SKU is higher than the priority of the non-direct SKU. The affiliate click that determines the SKU as a direct SKU can be taken as the target click. Further, if there are multiple SKUs in the order information and it is determined that each affiliate click determines the corresponding SKU as a direct SKU, that is, when the priorities are the same, the logic of taking the last affiliate click is used to associate the entire target order with one of the affiliate clicks, and this affiliate click is used as the target click.

[0129] Embodiments of the present application can follow up on a single order by associating the entire target order with a target affiliate click, and ultimately achieve following up on a single order up to the click.

[0130] In some embodiments, the above single-order following-up method may further include the following steps:

[0131] Obtain the click log of the affiliate click and determine whether the click log contains the identifier of the product clicked by the user and the merchant information;

[0132] If the click log contains the identifier of the product and does not contain the merchant information, obtain the generation time of the affiliate click;

[0133] According to the generation time of the affiliate click, obtain the merchant information of the affiliate click and write it into the click log.

[0134] Among them, the click log is used to record the historical click operations of the user.

[0135] In this embodiment, the representation of the product clicked by the user can be represented by the SKU ID. When the click log contains the SKU ID and does not contain merchant information, the merchant information can be supplemented to the click log by calling the interface according to the click time of the affiliate click, and then order tracking can be performed.

[0136] Exemplarily, when performing data allocation, if the merchant information is not written in the SKU, preset data can be allocated to the third party.

[0137] By supplementing the missing merchant information to the affiliate click in the embodiment of the present application, it is possible to ensure that order tracking can be normally performed subsequently, and it is guaranteed that the third party can be allocated the due data.

[0138] In some embodiments, the above step S204 can be specifically implemented through the following steps:

[0139] Obtain the merchant information in the target click;

[0140] Mark the merchant information in the target click to each order product of the target order to perform order tracking on the target order.

[0141] Exemplarily, a merchant can be identified by a string, and the merchant information can be filled in as an assignment into the string.

[0142] In this embodiment, the order product can be referred to as the SKU. After the entire target order is associated with the target click, the merchant information in the target click can be separately incorporated into each SKU in the target order, thereby realizing order tracking.

[0143] By incorporating the merchant information in the target click into each SKU in the embodiment of the present application, it is possible to facilitate subsequent data allocation to the third party, achieve the ultimate goal of order tracking, and improve the order tracking effect.

[0144] Further, in some embodiments, the above order tracking method may further include the following steps:

[0145] Obtain the value of each order product in the target order;

[0146] Determine the data to be allocated according to the value of the order product and the preset ratio coefficient;

[0147] Allocate the data to be allocated to the target object in the target click.

[0148] In this embodiment, the target object can be a third party that pushes the link to its users. Exemplarily, the third party can be a blogger. A blogger usually interacts with its followers (i.e., users) through an account on an Internet platform and pushes the link to the followers. Among them, if the data to be allocated is virtual currency, the virtual currency will be allocated to the account used by the blogger.

[0149] Exemplarily, the preset ratio coefficient can be adjusted according to the actual situation, and the ratio coefficients set by different merchants in the alliance platform can be different.

[0150] Figure 3 This is a schematic flowchart of the second embodiment of the order tracking processing method provided by the embodiments of the present application. As Figure 3 shown, the method may specifically include the following steps:

[0151] S301. Obtain order queue messages.

[0152] S302. Determine that the order belongs to an alliance order.

[0153] S303. Associate all new alliance clicks within a preset time before the order placement time.

[0154] S304. When the merchant type is a supplier type, determine the type of inventory unit in the order.

[0155] S305. When the merchant type is a purchasing and sales type, determine the type of inventory unit in the order

[0156] S306. When the merchant type is a third-party merchant type, determine the type of inventory unit in the order.

[0157] S307. Determine that each inventory unit in the order is a direct inventory unit.

[0158] S308. According to the clicks of each inventory unit in the target order, associate the alliance clicks of the entire target order.

[0159] Wherein, after step S308, the merchant information of the associated alliance clicks can be incorporated into each SKU for data distribution.

[0160] The following is an embodiment of the device of the present application, which can be used to execute the method embodiment of the present application. For details not disclosed in the embodiment of the device of the present application, please refer to the method embodiment of the present application.

[0161] Figure 4 This is a schematic structural diagram of the order tracking processing device provided by the embodiments of the present application. The device can be applied to a server, or can be independent of the server and cooperate with the server to implement the solution. As Figure 4 shown, the order tracking processing device 40 includes an obtaining module 41, an associating module 42, a selecting module 43, and an order tracking module 44.

[0162] Among them, the obtaining module 41 is used to obtain the target order submitted by the client, the order information of the target order, and the follow-up order identification. The association module 42 is used to obtain the alliance clicks associated with the follow-up order identification generated within a preset duration before the submission of the target order. The selection module 43 is used to select, according to the merchant and the order information, the target clicks associated with the target order from the alliance clicks. The follow-up module 44 is used to follow up the target order according to the target clicks.

[0163] Among them, each alliance click is used to indicate the merchant clicked by the user.

[0164] In some embodiments, the above-mentioned selection module 43 may specifically be used for:

[0165] Obtain the merchant type to which the merchant belongs;

[0166] Determine the commodity type of the order commodity in the order information according to the merchant type and the order information;

[0167] Select, according to the commodity type of the order commodity in the target order, the target clicks associated with the target order from the alliance clicks.

[0168] Among them, the merchant type includes the supplier type, the procurement and sales type, and the third-party merchant type, and the commodity type of the order commodity includes the direct commodity type and the non-direct commodity type.

[0169] In some embodiments, if the merchant type is the procurement and sales type, the above-mentioned selection module 43 may specifically be used for:

[0170] Obtain the procurement and sales investment category of the merchant;

[0171] Determine the category to which the order commodity belongs according to the order information;

[0172] If the category to which the order commodity belongs belongs to the procurement and sales investment category, determine that the commodity type of the order commodity is the direct commodity type.

[0173] Optionally, in some embodiments, if the merchant type is the procurement and sales type, the above-mentioned selection module 43 may specifically be used for:

[0174] Obtain the commodity clicked by the user in the alliance click;

[0175] Compare the order commodity with the commodity clicked by the user in the alliance click;

[0176] If the order commodity is the same as the commodity clicked by the user in the alliance click, determine that the commodity type of the order commodity is the direct commodity type.

[0177] In some embodiments, if the merchant type is the supplier type, the above-mentioned selection module 43 may specifically be used for:

[0178] Query the seller information corresponding to the order goods in the order information;

[0179] Compare the seller information corresponding to the order goods with the seller information in the affiliate click;

[0180] If the seller information corresponding to the order goods is the same as the seller information in the affiliate click, determine that the goods type of the order goods is the direct goods type.

[0181] Optionally, in some embodiments, if the merchant type is the supplier type, the above selection module 43 may specifically be used for:

[0182] Obtain the goods clicked by the user in the affiliate click;

[0183] Compare the order goods with the goods clicked by the user in the affiliate click;

[0184] If the order goods are the same as the goods clicked by the user in the affiliate click, determine that the goods type of the order goods is the direct goods type.

[0185] In some embodiments, if the above merchant type is the third-party merchant type, the above selection module 43 may specifically be used for:

[0186] Compare the seller information corresponding to the order goods with the seller information in the affiliate click;

[0187] If the seller information corresponding to the order goods is the same as the seller information in the affiliate click, determine that the goods type of the order goods is the direct goods type.

[0188] In some embodiments, the above selection module 43 may specifically be used for:

[0189] Obtain the priority corresponding to the direct goods type and the priority corresponding to the non-direct goods type;

[0190] According to the priority corresponding to the direct goods type and the priority corresponding to the non-direct goods type, select the click associated with the target order in the affiliate click as the target click.

[0191] Wherein, the affiliate identifier of the target click is the same as the affiliate identifier in the target order.

[0192] In some embodiments, the above order tracking processing device further includes an information writing module, which is used for:

[0193] Obtain the click log of the affiliate click, and determine whether the click log contains the identifier of the goods clicked by the user and the merchant information;

[0194] If the click log contains the identifier of the goods and does not contain the merchant information, obtain the generation time of the affiliate click;

[0195] Obtain the merchant information of the affiliate click according to the generation time of the affiliate click, and write it into the click log.

[0196] Among them, the click log is used to record the historical click operations of users.

[0197] In some embodiments, the above-mentioned order following module can specifically be used for:

[0198] Obtain the merchant information in the target click;

[0199] Mark the merchant information in the target click to each order item of the target order to follow up the target order.

[0200] In some embodiments, the above-mentioned order following processing device further includes a data distribution module, which is used for:

[0201] Obtain the value of each order item in the target order;

[0202] Determine the data to be distributed according to the value of the order item and the preset ratio coefficient;

[0203] Distribute the data to be distributed to the target object in the target click.

[0204] The device provided by the embodiments of the present application can be used to execute the methods in the above embodiments, and its implementation principles and technical effects are similar, and will not be elaborated here.

[0205] It should be noted that it should be understood that the division of each module of the above device is only a logical function division. In actual implementation, it can be fully or partially integrated into a physical entity, or physically separated. And these modules can all be implemented in the form of software called by processing elements; some modules can also be implemented in the form of software called by processing elements, and some modules can be stored in the memory of the above device in the form of program code, and called and executed by a certain processing element of the above device to perform the functions of the selected modules above. The implementation of other modules is similar. In addition, all or part of these modules can be integrated together or independently implemented. In the implementation process, each step of the above method or each of the above modules can be completed by instructions in software form.

[0206] In the above embodiments, it can be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented using software, it can be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When the computer program instructions are loaded and executed on a computer, the processes or functions according to the embodiments of the present application are generated in whole or in part. The computer can be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices. The computer instructions can be stored in a computer-readable storage medium or transmitted from one computer-readable storage medium to another. For example, the computer instructions can be transmitted from a website, computer, server, or data center to another website, computer, server, or data center via wired (such as coaxial cable, optical fiber, digital subscriber line (DSL)) or wireless (such as infrared, wireless, microwave, etc.) means. The computer-readable storage medium can be any available medium that the computer can access or a data storage device such as a server or data center that includes one or more integrated available media. The available medium can be a magnetic medium (for example, a floppy disk, a hard disk, a magnetic tape), an optical medium (for example, a DVD), or a semiconductor medium (for example, a solid state disk (SSD)), etc.

[0207] Figure 5 This is a schematic structural diagram of the server provided by the embodiments of the present application. As Figure 5 shown, the server 50 includes: at least one processor 51, a memory 52, a bus 53, and a communication interface 54.

[0208] Among them: The processor 51, the communication interface 54, and the memory 52 complete mutual communication through the bus 53.

[0209] The communication interface 54 is used to communicate with other devices. Specifically, this communication interface includes a communication interface for data transmission.

[0210] The processor 51 is used to execute the computer execution instructions stored in the memory 52, and specifically can execute the relevant steps in the method described in the above embodiments.

[0211] The processor may be a central processing unit. The server includes one or more processors, which can be of the same type of processor, such as one or more CPUs; or different types of processors, such as one or more CPUs and one or more ASICs.

[0212] The memory is used to store computer execution instructions. The memory may include high-speed RAM memory and may also include non-volatile memory, such as at least one disk memory.

[0213] This embodiment also provides a readable storage medium storing computer instructions. When at least one processor of the server executes the computer instructions, the server executes the order processing method provided by the above various embodiments.

[0214] This embodiment also provides a program product. The program product includes computer instructions stored in a readable storage medium. At least one processor of the server can read the computer instructions from the readable storage medium, and the execution of the computer instructions by at least one processor causes the server to implement the order processing method provided by the above various embodiments.

[0215] In this application, "at least one" means one or more, and "a plurality" means two or more. "And / or" describes the association relationship of associated objects, indicating that there can be three relationships. For example, A and / or B can represent: A exists alone, A and B exist simultaneously, and B exists alone, where A and B can be singular or plural. The character " / " generally represents an "or" relationship between the associated objects before and after; in a formula, the character " / " represents a "division" relationship between the associated objects before and after. "At least one (item)" or its similar expression refers to any combination of these items, including any combination of single item (item) or multiple items (items). For example, at least one (item) of a, b, or c can represent: a, b, c, a - b, a - c, b - c, or a - b - c, where a, b, and c can be single or multiple.

[0216] It can be understood that the various numerical numbers involved in the embodiments of this application are only for the convenience of description and are not used to limit the scope of the embodiments of this application. In the embodiments of this application, the magnitudes of the serial numbers of the above processes do not mean the sequence of execution. The execution sequence of each process should be determined by its function and internal logic, and should not constitute any limitation to the implementation process of the embodiments of this application.

[0217] Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of this application, not to limit them; although this application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: they can still modify the technical solutions recorded in the foregoing embodiments, or perform equivalent replacements on some or all of the technical features; and these modifications or replacements do not make the essence of the corresponding technical solutions deviate from the scope of the technical solutions of the embodiments of this application.

Claims

1. A documentary processing method, characterized in that, Including: Obtain a target order submitted by a client, order information of the target order, and a follow-up order identifier, where the follow-up order identifier is a user follow-up order identifier used to identify the source of alliance promotion; Obtain at least one alliance click associated with the follow-up order identifier generated within a preset duration before the submission of the target order, and each alliance click is used to indicate a merchant clicked by the user; Select a target click associated with the target order from the alliance clicks according to the merchant and the order information; Follow up the target order according to the target click; The step of selecting a target click associated with the target order from the alliance clicks according to the merchant and the order information includes: Obtain the merchant type to which the merchant belongs, where the merchant type includes a supplier type, a procurement and sales type, and a third-party merchant type; Determine the commodity type of the order commodity in the order information according to the merchant type and the order information, where the commodity type of the order commodity includes a direct commodity type and a non-direct commodity type; Select a target click associated with the target order from the alliance clicks according to the commodity type of the order commodity in the target order.

2. The method according to claim 1, wherein If the merchant type is the procurement and sales type, the step of determining the commodity type of the order commodity in the order information according to the merchant type and the order information includes: Obtain the procurement and sales placement category of the merchant; Determine the category to which the order commodity belongs according to the order information; If the category to which the order commodity belongs belongs to the procurement and sales placement category, determine that the commodity type of the order commodity is the direct commodity type.

3. The method according to claim 2, characterized in that, The step of determining the commodity type of the order commodity in the order information according to the merchant type and the order information includes: Obtain the commodity clicked by the user in the alliance click; Compare the order commodity with the commodity clicked by the user in the alliance click; If the order commodity is the same as the commodity clicked by the user in the alliance click, determine that the commodity type of the order commodity is the direct commodity type.

4. The method according to claim 1, wherein If the merchant type is the supplier type, the step of determining the commodity type of the order commodity in the order information according to the merchant type and the order information includes: Query the seller information corresponding to the order commodity in the order information; Compare the seller information corresponding to the order commodity with the seller information in the alliance click; If the seller information corresponding to the order commodity is the same as the seller information in the alliance click, determine that the commodity type of the order commodity is the direct commodity type.

5. The method according to claim 4, characterized in that, The step of determining the commodity type of the order commodity in the order information according to the merchant type and the order information includes: Obtain the commodity clicked by the user in the alliance click; Compare the order commodity with the commodity clicked by the user in the alliance click; If the order commodity is the same as the commodity clicked by the user in the alliance click, determine that the commodity type of the order commodity is the direct commodity type.

6. The method according to claim 1, characterized in that If the merchant type is the third-party merchant type, the step of determining the commodity type of the order commodity in the order information according to the merchant type and the order information includes: Compare the seller information corresponding to the order goods with the seller information in the affiliate click; If the seller information corresponding to the order goods is the same as the seller information in the affiliate click, determine that the commodity type of the order goods is the direct commodity type.

7. The method according to claim 1, characterized in that, The selecting, from the affiliate clicks, a target click associated with the target order according to the commodity type of the order goods in the target order includes: Obtain the priority corresponding to the direct commodity type and the priority corresponding to the non-direct commodity type; According to the priority corresponding to the direct commodity type and the priority corresponding to the non-direct commodity type, select a click associated with the target order from the affiliate clicks as the target click, and the affiliate identifier of the target click is the same as the affiliate identifier in the target order.

8. The method according to claim 1, characterized in that, Before the selecting, from the affiliate clicks, a target click associated with the target order according to the merchant and the order information, further includes: Obtain the click log of the affiliate click, and determine whether the click log contains the identifier of the commodity clicked by the user and the merchant information, where the click log is used to record the historical click operations of the user; If the click log contains the identifier of the commodity and does not contain the merchant information, obtain the generation time of the affiliate click; According to the generation time of the affiliate click, obtain the merchant information of the affiliate click and write it into the click log.

9. The method according to claim 1, characterized in that The following operations of following up the target order according to the target click include: Obtain the merchant information in the target click; Mark the merchant information in the target click to each order good in the target order to follow up the target order.

10. The method according to claim 1, wherein After the following operations of following up the target order according to the target click, further includes: Obtain the value of each order good in the target order; Determine the data to be allocated according to the value of the order good and the preset ratio coefficient; Allocate the data to be allocated to the target object in the target click.

11. A documentary processing device, characterized in that, including: An obtaining module, configured to obtain a target order submitted by a client, order information of the target order, and a follow-up identifier, where the follow-up identifier is a user follow-up identifier used to identify the source of affiliate promotion; An association module, configured to obtain at least one affiliate click associated with the follow-up identifier generated within a preset duration before the submission of the target order, and each affiliate click is used to indicate the merchant clicked by the user; A selection module, configured to select a target click associated with the target order from the affiliate clicks according to the merchant and the order information; A follow-up module, configured to follow up the target order according to the target click; The selection module is specifically configured to: Obtain the merchant type to which the merchant belongs, where the merchant type includes a supplier type, a procurement and sales type, and a third-party merchant type; According to the merchant type and the order information, determine the commodity type of the order goods in the order information, where the commodity type of the order goods includes a direct commodity type and a non-direct commodity type; According to the commodity type of the ordered commodities in the target order, select a target click associated with the target order from the clicks in the alliance.

12. A server, characterized in that, It includes: a processor, and a memory communicatively connected to the processor; the memory stores computer-executable instructions; the processor executes the computer-executable instructions stored in the memory to implement the method according to any one of claims 1-10.

13. A readable storage medium, characterized in that, Computer instructions are stored in the readable storage medium, and when the computer instructions are executed by a processor, they are used to implement the method according to any one of claims 1-10.

14. A program product comprising computer instructions, characterized in that, When the computer instructions are executed by a processor, the method according to any one of claims 1-10 is implemented.

Images