Method for generating marketing poster and electronic device

Abstract

This application provides a method for generating a marketing poster and an electronic device. The method includes: upon detecting a selection operation on a container list area of ​​a user interface, presenting a design material container in the design area of ​​the user interface, wherein the design material container integrates multiple design material components located on different layers and is used to replace at least one of the multiple design material components according to a preset marketing strategy, the multiple design material components being used to generate an advertising effect for the product; and generating a first marketing poster for the product based on the design material container. The technical solution of this application can improve the efficiency of marketing poster generation and reduce the workload of designers.

Description

Technical Field

[0001] This application relates to the field of computer technology, specifically to a method for generating marketing posters and an electronic device. Background Technology

[0002] Marketing posters, as a communication tool, can directly convey the characteristics and value of a product to consumers, making them a common promotional method. However, the current production process for marketing posters is relatively complex, requiring designers to spend a significant amount of time to complete them. Summary of the Invention

[0003] In view of this, embodiments of this application provide a method and electronic device for generating marketing posters, which can improve the efficiency of marketing poster generation and reduce the workload of designers.

[0004] In a first aspect, embodiments of this application provide a method for generating a marketing poster, comprising: upon detecting a selection operation on a container list area on a user interface, presenting a design material container in a design area of ​​the user interface, wherein the design material container integrates multiple design material components located on different layers and is used to replace at least one of the multiple design material components according to a preset marketing strategy, the multiple design material components being used to generate an advertising effect for the product; and generating a first marketing poster for the product based on the design material container.

[0005] Secondly, embodiments of this application provide a method for generating a marketing poster, comprising: determining alternative design material components according to a preset marketing strategy; generating a second marketing poster based on the design material components and a first marketing poster, wherein the first marketing poster is generated based on a set of design material containers, the set of design material containers having multiple design material components located on different layers and used to replace at least one of the multiple design material components according to the preset marketing strategy, and the multiple design material components being used to generate advertising effects for the product.

[0006] Thirdly, embodiments of this application provide a marketing poster generation apparatus, comprising: a presentation module, configured to present a design material container in the design area of ​​the user interface when a selection operation on a container list area of ​​the user interface is detected, wherein the design material container integrates multiple design material components located on different layers and is configured to replace at least one of the multiple design material components according to a preset marketing strategy, the multiple design material components being used to generate an advertising effect for the product; and a generation module, configured to generate a first marketing poster for the product based on the design material container.

[0007] Fourthly, embodiments of this application provide a marketing poster generation apparatus, comprising: a determining module, configured to determine alternative design material components according to a preset marketing strategy; and a generating module, configured to generate a second marketing poster based on the design material components and a first marketing poster, wherein the first marketing poster is generated based on a design material container set, the design material container set having multiple design material components located on different layers and configured to replace at least one of the multiple design material components according to the preset marketing strategy, the multiple design material components being used to generate advertising effects for the product.

[0008] Fifthly, embodiments of this application provide an electronic device, including: a processor; and a memory for storing processor-executable instructions, wherein the processor is used to execute the marketing poster generation method described in the first or second aspect above.

[0009] Sixthly, embodiments of this application provide a computer-readable storage medium storing a computer program for performing the marketing poster generation method described in the first or second aspect above.

[0010] In a seventh aspect, embodiments of this application provide a computer program product including instructions that, when executed by a processor of a computer device, enable the computer device to perform the method steps described above.

[0011] This application provides a method, apparatus, and electronic device for generating marketing posters. By using a design material container that integrates multiple design material components to generate a first marketing poster, it is easy to replace various design material components in the first marketing poster to generate a new marketing poster. In this way, when there is a change of season or a new product launch, a marketing poster for the replacement product can be quickly generated based on the first marketing poster, which can improve the efficiency of marketing poster generation and reduce the workload of designers. Attached Figure Description

[0012] Figure 1 The diagram shown is a schematic representation of the system architecture of a marketing system provided in an exemplary embodiment of this application.

[0013] Figure 2 The diagram shown is a flowchart illustrating a marketing poster generation method provided in an exemplary embodiment of this application.

[0014] Figure 3 The image shown is a schematic diagram of a first marketing poster provided in an exemplary embodiment of this application.

[0015] Figure 4a The image shown is a schematic diagram of a second marketing poster provided in an exemplary embodiment of this application.

[0016] Figure 4b The image shown is a schematic diagram of a second marketing poster provided in another exemplary embodiment of this application.

[0017] Figure 5 The diagram shown is a flowchart illustrating a method for generating a marketing poster according to another exemplary embodiment of this application.

[0018] Figure 6 The diagram shown is a schematic representation of a user interface provided in an exemplary embodiment of this application.

[0019] Figure 7 The diagram shown is a flowchart illustrating a method for generating a marketing poster according to another exemplary embodiment of this application.

[0020] Figure 8 The diagram shown is a user interface provided by another exemplary embodiment of this application.

[0021] Figure 9 The diagram shown is a schematic representation of the structure of a marketing poster generation apparatus provided in an exemplary embodiment of this application.

[0022] Figure 10 The diagram shown is a structural schematic of a marketing poster generation apparatus provided in another exemplary embodiment of this application.

[0023] Figure 11 The diagram shown is a block diagram of an electronic device for performing a marketing poster generation method according to an exemplary embodiment of this application. Detailed Implementation

[0024] The technical solutions of the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of this application, and not all embodiments. Based on the embodiments of this application, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of this application.

[0025] The beverage industry is characterized by diverse store locations and varied customer preferences, leading to a demand for customized marketing posters. To meet these customization needs, beverage chain store advertising and marketing designers face challenges such as high workload and low efficiency. For example, beverage marketing designers are required to design posters for multiple product categories based on their job responsibilities, and due to factors such as industry geographic distribution and climate influences, each product category requires individual and extensive iterative design.

[0026] For example, when designers create a marketing poster, they need to complete the title text, background configuration, and several product configurations, etc., and 90% of the work time is spent on the product effect design of the product configurations. In addition, to create a standard product effect in the field, six layers need to be superimposed on each other, and this action needs to be repeated when facing the product change requirements of different stores. If there are multiple such product effects in the poster, the time consumed will be multiplied.

[0027] Therefore, when dealing with the beverage industry's demand for product replacement, the process of customizing marketing posters faces technical challenges such as being time-consuming, intensive, and inefficient.

[0028] To address the aforementioned technical issues, this application provides a method for generating marketing posters. By setting up a design material container that integrates various design material components, and by replacing the design material components in the design material container, different marketing posters can be generated, thereby reducing costs and improving efficiency.

[0029] Exemplary System

[0030] Figure 1 The diagram shown is a schematic representation of the system architecture of a marketing system 100 provided in an exemplary embodiment of this application. Figure 1 As shown, system 100 includes: a first computing device 110, a second computing device 120, and a display device 130. The second computing device 120 can be communicatively connected to the display device 130, and the number of display devices 130 communicatively connected to the second computing device 120 can be one or more.

[0031] The first computing device 110 and the second computing device 120 can be servers (such as cloud servers or server clusters), personal computers, mobile terminals, personal digital assistants, etc., and the first computing device 110 and the second computing device 120 can be different devices or the same device.

[0032] The user interface of the first computing device 110 may include a container list area and a design area. Designers can select the desired container (such as a design material container) from the container list area and drag it to the appropriate position in the design area. The first computing device 110 can then generate a marketing poster template based on the image within the design area. Furthermore, the user interface of the first computing device 110 may also include a container attribute configuration area. Designers can adjust the parameters of each design material component in the container displayed in the design area in the container attribute configuration area, such as adjusting the style of the design material components.

[0033] The user interface of the second computing device 120 may include a template display area and a text information attribute configuration area. The second computing device 120 can display templates in the template display area, and operators can adjust the attributes of the text information in the templates according to actual needs. For example, the text information attribute configuration area can have a drop-down menu, and the second computing device 120 can adjust the attributes of the text information in the templates according to the options selected by the operators in the drop-down menu. The second computing device 120 can display the template adjusted by the operators as a poster on the display device 130 according to a preset marketing strategy, or display a poster on the display device 130 after replacing the design material components in the template adjusted by the operators according to a preset marketing strategy.

[0034] In one application scenario, the second computing device 120 can serve as the control center for a chain store headquarters, while multiple display devices 130 can be located in different stores. Based on the store's location and the current time, the second computing device 120 can generate a marketing poster for that store based on a preset marketing strategy and control the display devices 130 within that store to display the poster, thereby promoting the product. For example, if a store is located in Hainan and it is currently summer, the second computing device 120 can determine that the store's main product is a beverage based on a preset marketing strategy, and then generate a marketing poster based on that beverage, controlling the display devices 130 (which can be one or more) within the store to display the poster. Similarly, the second computing device 120 can generate different marketing posters for different stores based on their location and the current time, and control the display devices 130 in different stores to display the corresponding marketing posters.

[0035] In another application scenario, the second computing device 120 may not need to communicate with the display devices 130 in each store. It can directly generate marketing posters according to preset marketing strategies, and the display of the marketing posters can be achieved by performing corresponding operations as needed.

[0036] It should be understood that the user interface of the computing device in the embodiments of this application can be the user interface of the computing device itself or the user interface of the user terminal connected to the computing device.

[0037] It should be noted that the above application scenarios are shown only to facilitate understanding of the spirit and principles of this application, and the embodiments of this application are not limited thereto. Rather, the embodiments of this application can be applied to any applicable scenario.

[0038] Exemplary methods

[0039] Figure 2 The diagram shown is a flowchart illustrating a marketing poster generation method provided in an exemplary embodiment of this application. Figure 2 The method can be performed by a computing device (e.g., Figure 1 The first computing device in the system executes the commands. For example... Figure 2 As shown, the method for generating this marketing poster includes the following:

[0040] 210: When a selection operation is detected on the container list area of ​​the user interface, a design material container is presented in the design area of ​​the user interface. The design material container integrates multiple design material components located on different layers and is used to replace at least one of the multiple design material components according to a preset marketing strategy. The multiple design material components are used to generate advertising effects for the product.

[0041] The user interface can display a container list area and a design area.

[0042] In one example, the container list area can display multiple design asset containers. Each design asset container can integrate various design asset components located on different layers. The positions of these components within the container can be fixed or relatively fixed; for example, each component may have one or more preset placement positions, or the positional relationships between the components may be pre-defined. Based on a preset marketing strategy, at least one design asset component within a container can be replaced to obtain different marketing posters. Selection operations on the container list area can include clicking, double-clicking, or dragging a design asset container from the list area to the design area.

[0043] Multiple design resource containers can be pre-set as needed. The product can be beverages, food, clothing, etc. For example, if the product is a beverage, multiple design resource components include images of cups containing the beverage. Different design resource containers can correspond to different types of beverages; for example, multiple design resource containers can correspond to large, medium, and small drinks, or to glass, paper, and plastic cups, etc.

[0044] 220: Generate the first marketing poster for products based on design material containers.

[0045] You can combine design material containers and a background to generate a product's initial marketing poster, or combine design material containers, a background, and text to generate a product's initial marketing poster. The background can be a solid color image or an image with a certain pattern; the text content can be the poster's theme or advertising slogan, etc.

[0046] For example, the user interface may present multiple background options and / or multiple text options. The computing device may determine the background and / or text of the first marketing poster based on the designer's selection of a background and / or text on the user interface, and then generate the first marketing poster of the product based on the design material container and the background and / or text.

[0047] This application provides a method for generating marketing posters. By using a design material container that integrates multiple design material components to generate a first marketing poster, it is easy to replace various design material components in the first marketing poster to generate a new marketing poster. In this way, when there is a change of season or a new product launch, a marketing poster for the replacement product can be quickly generated based on the first marketing poster, which can improve the efficiency of marketing poster generation and reduce the workload of designers.

[0048] Optionally, in another example, presenting a design material container in the design area of ​​the user interface includes: presenting a container style corresponding to the design material container on the user interface, wherein the container style has multiple points corresponding to various design material components; determining the multiple design material components that need to be filled in the container style; and filling the multiple design material components into the corresponding points in the container style to obtain the design material container.

[0049] Specifically, the container list area can display multiple container styles. These styles can correspond to various product categories, such as beverage containers, food (e.g., dessert) containers, and combination containers. Here, the combination container style can correspond to a combination of beverages and desserts. These three container styles allow for container clustering, covering the entire beverage industry and achieving horizontal industry coverage. This means they can be applied to different companies within the same industry, demonstrating high adaptability.

[0050] Of course, multiple container styles can also correspond to different product placement positions, such as container styles for horizontally placed products, container styles for tilted products, and so on. Selection operations on the container list area can include clicking, double-clicking, or dragging a specific container style from the container list area to the design area.

[0051] The container style can be configured with various points corresponding to different design material components. The computing device can determine the required design material components to be filled into the container style based on the designer's selection of various design material components on the user interface, and then fill these components into the corresponding points within the container style. For example, for a specific design material component, a point can be preset in the container style, and the computing device can fill that point with the selected design material component; alternatively, for a specific design material component, multiple points can be preset in the container style, and the computing device can fill any one of these points or fill it into a point determined based on the designer's selection of multiple points. Filling the corresponding design material components into the various points within the container style creates the design material container.

[0052] This embodiment sets various design material components in the container style, allowing the selected design material components to be directly filled into the corresponding positions. This fixes the positional relationship between the various design material components, avoiding the need for designers to drag and drop elements between layers. This improves efficiency and prevents positional deviations between elements in different layers.

[0053] According to one embodiment of this application, the multiple design material components include product images, and there is a preset positional relationship between the points corresponding to the product images and the points corresponding to other design material components in the multiple design material components.

[0054] Specifically, product images can serve as the main component of marketing posters. Other design material components from a variety of design material components can be distributed around the product image, or some of the other design material components can cover a portion of the product image. The positional relationship between the points corresponding to the product image and the points corresponding to other design material components can be preset. In this way, the computing device can determine the points corresponding to other design material components based on the points corresponding to the product image in the container style and the preset positional relationship.

[0055] The positions corresponding to the product images in the container style can be preset or determined by the computing device based on the designer's selection operation. For example, the designer selects the positions corresponding to the product images in the container style through click operations.

[0056] Similarly, the position of any design material component in the container style can be preset among multiple design material components, as well as the positional relationship between the design material component and other design material components. Then, the positions of other design material components can be determined based on the position of the design material component in the container style. This can simplify the process of generating marketing posters, avoid designers having to drag and drop to find the position of elements in each layer in the marketing poster, reduce manual intervention, and improve efficiency.

[0057] In one embodiment, other design material components include at least one of the following: marketing tags, special effects, sales ranking tags, and product names.

[0058] Specifically, marketing labels may include descriptions of the product's characteristics, such as... Figure 3 The "NEW" in the text refers to special effects designed specifically for the product. For example, if the product is a hot drink, the effect could be a steam effect, placed above the rim of the cup; if the product is a cold drink, the effect could be a water droplet effect, placed on the outer wall of the cup. The sales ranking tag can be the sales ranking of the product in the marketing poster among similar products. For example, if the product in the marketing poster is a particular beverage, the sales ranking tag could show the sales ranking of that beverage among various beverages sold in the store. Figure 3 The product name can be a name defined by the merchant for the product, such as "TOP 1". Figure 3 Examples include "raw coconut velvet latte".

[0059] In other embodiments, other design material components can be set according to specific product types and actual needs.

[0060] According to one embodiment of this application, the image of the product is a rectangle, which is the smallest envelope rectangle of the product, and there is a preset positional relationship between the corner points of the rectangle and the corresponding points of other design material components.

[0061] Specifically, the product image can be a rectangle, with its sides fitting to the product's edges, forming the product's minimum envelope rectangle. This reduces the white space in the product image, making it easier to determine the positions of other design material components based on the product image and its pre-defined positional relationships with other design material components.

[0062] For example, the position of a product image in a container style can correspond to the corner point of a rectangle. The corner point of the rectangle can have a preset positional relationship with the corresponding positions of other design material components. Based on the position of the corner point of the rectangle in the container style and the preset positional relationship, the corresponding positions of other design material components in the container style can be determined.

[0063] Aligning the corner points of a rectangle with their corresponding points in the container style allows product images to be filled into the container style. By mapping the corner points of the product's minimum envelope rectangle to the points of the product's image in the container style, the corresponding points of other design material components in the container style can be determined relatively accurately and conveniently. Especially when there are large differences in the shape or size of different products, determining the corresponding points of other design material components based on the preset positional relationship between special points on or near the product (such as the product's center point, product's edge point, corner points of the minimum envelope rectangle, etc.) and the corresponding points of other design material components can ensure that the positional relationship between various design material components in different marketing posters is stable, ensuring that the overall composition of different marketing posters is harmonious. For example, if the replacement product differs greatly in shape and / or size from the product in the current marketing poster, it is time-consuming and laborious to find the position of each layer's elements in the marketing poster by dragging. However, by determining the corresponding points of other design material components by the corner points of the rectangle in the above embodiment of this application, it can ensure that the positional relationship between the product and other design material components in the marketing poster obtained after replacing the product has a high degree of consistency with the previous one.

[0064] According to one embodiment of this application, determining the various design material components that need to be filled in the container style includes: obtaining an original image; processing the original image using a cutout algorithm to obtain an image of the product, wherein the edges of the product image are the envelope of the product, and the points corresponding to the product image correspond to the points on the envelope.

[0065] Specifically, the original image corresponding to the product may include not only the product itself but also the surrounding white space. To better constrain the positional relationship between the product and other design elements in the marketing poster, a cutout algorithm can be used to process the original image to obtain the product image. The product image is a rectangle, which is the smallest envelope rectangle of the product. Alternatively, the edges of the product image are the product's envelope lines, such as the product's edges, and the corresponding points in the container style correspond to points on the envelope lines. It should be understood that the points in the container style can be rectangular frames or position points. Each design element can correspond to one or more sets of points. When the point is a rectangular frame, a set of points can include one rectangular frame; when the point is a position point, a set of points can include one or more position points. For example, the points corresponding to the product image can be one or more position points. In one example, for the product image, the container style can have two sets of points: a large drink can correspond to one set of points, and a small drink can correspond to another set of points.

[0066] This embodiment uses a matting algorithm to process the original image to obtain a product image, and generates a marketing poster based on the product image. This effectively constrains the positional relationship between the product and other design material components in the marketing poster, enabling adaptive positioning of other design material components. It avoids the influence of the white space around the product in the original image on the determination of the corresponding positions of other design material components. This also reduces the requirements for the original image, which can include other parts besides the product. This embodiment can obtain the product image based on the original image using a matting algorithm.

[0067] According to one embodiment of this application, after presenting the container style corresponding to the design material container on the user interface, the method for generating the marketing poster further includes: determining the position of each design material component in the container style based on the selection operation of multiple optional positions corresponding to each design material component in the other design material components presented on the user interface.

[0068] Specifically, the container style may include one or more optional points corresponding to each design material component. When a certain design material component corresponds to multiple optional points, the point that needs to be filled in for that design material component can be determined from the multiple optional points. The selection operation for the multiple optional points corresponding to each design material component can be a click operation triggered by the designer, or an operation automatically executed by the computing device according to preset rules, such as preset default points.

[0069] In one example, for each design material component, its position in the container style can be determined through the corresponding selection operation. The determination process of the corresponding positions of various design material components can be independent of each other, that is, there is no restriction on the order in which the corresponding positions of various design material components are determined.

[0070] Alternatively, in another example, the positions corresponding to the product image in the container style can be determined first, and then the positions of other design material components can be determined based on the positions corresponding to the product image. For example, after the positions corresponding to the product image are determined, the optional positions of any other design material component can be located around the product image, or some optional positions can cover a part of the product image. The user interface can present multiple optional positions corresponding to other design material components, and the computing device can determine the position of the design material component in the container style based on the designer's selection operation of multiple optional positions.

[0071] This embodiment provides more options for generating the final marketing poster, increases the flexibility of the generation method, and ensures the diversity of the generated results by setting multiple optional points for some or all of the design material components.

[0072] According to one embodiment of this application, multiple optional points cover the product image in a nine-grid format.

[0073] Specifically, the number of optional points corresponding to any other design material component can be two, three, six, or nine, etc., and this application embodiment does not limit the specific number of optional points. For example, the marketing label in other design material components can have nine points, and the nine optional points can cover the product image in a nine-grid format.

[0074] Furthermore, the nine-grid consists of nine rectangular grids, each of which is the smallest envelope rectangle of the corresponding design material component. The method for generating this marketing poster also includes rotating the rectangular grids based on the settings operation of the nine-grid on the user interface.

[0075] Specifically, each selectable point can be represented by a rectangle. When a design element is placed into the corresponding rectangle, the center of the design element corresponds to the center of the rectangle, and the rectangle can be the smallest envelope rectangle of the corresponding design element. The placement angle of each rectangle in the container style can be adjusted; for example, the placement angle of any rectangle can be adjusted as needed. Alternatively, the placement angle of the entire 3x3 grid can be adjusted, with each rectangle in the 3x3 grid maintaining a consistent placement angle.

[0076] It should be understood that the arrangement and specific representation of multiple optional points are not limited to the implementation methods mentioned above, and can be set according to actual needs.

[0077] This embodiment increases the diversity of generated marketing posters by adjusting the placement angle of the selectable locations.

[0078] According to one embodiment of this application, the method for generating the marketing poster further includes: upon detecting a selection operation on a background container and / or text container on a user interface, presenting the background container and / or text container in a design area, wherein generating a first marketing poster for a product based on the design material container includes: generating the first marketing poster based on the design material container, and the background container and / or text container.

[0079] Specifically, the user interface can further display multiple background containers and / or multiple text containers. These background containers can each have different formats, such as different sizes, different display effects (e.g., with or without watermarks), etc. The multiple text containers can also each have different formats, such as different fonts, different font sizes, different colors, etc.

[0080] Selection operations on background containers / text containers on the user interface can include clicking, double-clicking, or dragging from the area containing the background containers / text containers to the design area.

[0081] When a background container / text container is selected, it can be displayed in the design area, and the specific content in the background container / text container can be filled or replaced.

[0082] It should be understood that in the embodiments of this application, when a certain design material container / background container / text container is determined and presented in the design area, the design material container / background container / text container may be filled with default content, which can be replaced as needed; or, the design material container / background container / text container may not contain any content, which can be filled in as needed.

[0083] This embodiment, by setting background containers and / or text containers, can provide more options for generating the final marketing poster, further improve the flexibility of the generation method, and ensure the diversity of the generated results.

[0084] According to one embodiment of this application, the method for generating the marketing poster further includes: determining alternative design material components based on a preset marketing strategy; and replacing the corresponding design material components among the various design material components in the first marketing poster with the alternative design material components to generate a second marketing poster.

[0085] Specifically, the first marketing poster generated in the above embodiments can be used in the corresponding stores and can also be used as a template. A second marketing poster can be obtained by replacing one or more design material components in the template.

[0086] For example, a preset marketing strategy could be the products that a store in a specific location needs to market in a specific month, as well as the product name, marketing tags, special effects, sales rankings, etc. of the products. Therefore, when the computing device detects the arrival of a specific month based on the preset marketing strategy, it can determine alternative design material components, such as product images and other design material components, and then use the alternative design material components to replace the corresponding design material components in the first marketing poster to generate the second marketing poster for that store.

[0087] It should be understood that pre-set marketing strategies can be set based on the actual distribution of stores, consumer preferences in the area where the stores are located, weather conditions in the area where the stores are located, and so on.

[0088] Figure 3 The image shown is a schematic diagram of a first marketing poster provided in an exemplary embodiment of this application. Figure 4a and Figure 4bThe image shown is a schematic diagram of a second marketing poster for stores in different cities, provided in an exemplary embodiment of this application. Figure 3 , Figure 4a and Figure 4b As shown, the first and second marketing posters have the same background, the same placement of the advertising slogans ("Top Must-Drink List," "Unmissable Classics"), and the same placement of all the design material containers, such as the five beverage locations shown in the image. The two second marketing posters are generated from the same template, but the specific content of the design material containers in the same locations may differ. For example, different beverages may be placed in the same locations on the two second marketing posters. In other words, the specific content depends on the specific circumstances of the store and the pre-set marketing strategy.

[0089] This embodiment determines alternative design material components through a preset marketing strategy, eliminating the need for manual identification of the products to be marketed and achieving intelligent product identification. Furthermore, the process of replacing the corresponding design material components in the first marketing poster with alternative design material components to generate the second marketing poster requires no manual intervention. This replaces the traditional method of redesigning and overlaying multiple layers to generate a new marketing poster, thus shortening the generation time and reducing costs.

[0090] Furthermore, each of the various design material components corresponds to one of multiple codes. These multiple codes are used to change the design material components in the design material container according to the preset marketing strategy in order to obtain a second marketing poster.

[0091] For example, each design material component can correspond to a code. Based on the preset marketing strategy, the code corresponding to the alternative design material component can be determined. Based on the code, the alternative design material component can be obtained. By replacing the corresponding design material component in the first marketing poster with the alternative design material component, the second marketing poster can be generated.

[0092] This application embodiment breaks down the six-layer components of the product effect into a grouped smart container (design material container) by stacking them in a hierarchical manner. Each layer of components is connected by corresponding codes.

[0093] By assigning corresponding codes to each design material component, the data processing of computing devices can be facilitated. For example, marketing strategies can be written in code, and the design material components in the marketing strategy can be replaced using their corresponding codes. This allows computing devices to easily generate marketing posters based on the code corresponding to the marketing strategy. In other words, computing devices can automatically replace design material components based on their corresponding codes without manual intervention, thus reducing costs and improving efficiency.

[0094] Figure 5The diagram shown is a flowchart illustrating a method for generating a marketing poster according to another exemplary embodiment of this application. Figure 5 The example is Figure 2 To avoid repetition, the similarities in the examples provided will not be repeated. For instance... Figure 5 As shown, the method for generating this marketing poster includes the following:

[0095] 510: Upon detecting a selection operation on the background container and text container on the user interface, render the background container and text container in the design area.

[0096] like Figure 6 As shown, the container list area on the user interface can display multiple background containers / text containers. The computing device can determine the background container / text container selected by the designer based on the designer's click, double-click, or drag operation on a certain background container / text container, and then display it in the design area of ​​the user interface (such as...). Figure 6 The background / text container is presented in the middle area of ​​the user interface shown.

[0097] For example, a background container can include a background image, and a text container can include the poster's main text. Furthermore, the background / text container can include other components.

[0098] 520: When a selection operation is detected on the container list area of ​​the user interface, a design material container is displayed in the design area of ​​the user interface.

[0099] Specifically, such as Figure 6 As shown, the container list area on the user interface can further display multiple container styles corresponding to the design material containers for the product, such as beverage container styles, food container styles, and combination container styles. The computing device can determine the container style selected by the designer based on the designer's click, double-click, or drag operation on a certain container style, and then display that container style in the design area of ​​the user interface.

[0100] The container style has various points corresponding to different design material components. When the computing device displays the container style in the design area, it can fill in the default design material components at the corresponding points in the container style to achieve the display of the container style in the design area. If the designer does not need to replace the default design material components in the container style, the container displayed in the design area (filled with the default design material components) serves as the design material container. For example, when a selection operation on a container style in the container list area of ​​the user interface is detected, the various design material components (default design material components) that need to be filled in the container style are determined; the various design material components are filled into the corresponding points in the container style to obtain the design material container, which can then be displayed in the design area of ​​the user interface.

[0101] Optionally, when the computing device presents the container style in the design area, it can present various points in the container style. The computing device can determine the various design material components that need to be filled into the container style based on the designer's selection operation of various design material components on the user interface, and fill the various design material components into the corresponding points in the container style to obtain the design material container.

[0102] Optionally, when the computing device presents the container style in the design area, it can fill in the default design material components at the corresponding positions for each type of design material component in the container style to obtain a temporary design material container. The computing device can further determine the design material components to be filled into the container style based on the designer's selection operations on various design material components on the user interface, and fill the determined design material components into the corresponding positions in the container style (i.e., replace the default design material components) to obtain the design material container. For example, such as... Figure 6 As shown, the container attribute configuration area can present multiple configuration options for adjusting the attributes of the design material container. For example, the container position coordinate configuration option is used to adjust the position of the design material container in the background; the container scaling ratio configuration option is used to adjust the size of the design material container; the cup type configuration option is used to adjust the type of cup in the design material container; the design material component position configuration option is used to adjust the position of each design material component in the design material container; the product perspective is used to adjust the placement angle of the cup in the design material container; and the product projection is used to determine whether the cup has a projection.

[0103] Step 520 in this embodiment can be executed before step 510, and the two steps can be performed independently. Based on the selection operation detected by the computing device, the design area can present multiple design material containers, and the design material components filled in each container can be the same or different. For example, each design material container can present one product. Since the marketing poster to be created needs to present multiple products, multiple selection operations can be used to place design material containers in multiple different locations within the design area. Figure 6 As shown, when a designer selects a design material container in the design area, they can configure that design material container through various configuration options in the container properties configuration area.

[0104] 530: Generate the first marketing poster based on background containers, text containers, and design material containers.

[0105] The position and size of the design resource container in the background can be adjusted. For example, the computing device can adjust the position and size of the design resource container in the background based on the user's dragging operation, or in situations such as... Figure 6The container property configuration area shown allows you to set parameters to adjust the position and size of the design material container in the background.

[0106] The first marketing poster can be a template.

[0107] 540: Based on the preset marketing strategy, determine the code corresponding to the alternative design material component, obtain the corresponding alternative design material component through the code, and use the alternative design material component to replace the corresponding design material component in the first marketing poster to generate the second marketing poster.

[0108] The database can store multiple specific design material components corresponding to each type of design material component. For example, the database can store images corresponding to multiple products, each product's image being obtained by processing the original image (containing the product) using a background removal algorithm. Each design material component corresponds to a code. The computing device can determine the code of the design material component to be filled in based on preset rules (such as default settings, designer selection operations, and preset marketing strategies), and obtain the corresponding design material component through the code. Then, based on the design material component, it generates the aforementioned first or second marketing poster. The second marketing poster can be displayed on the display devices in the corresponding stores.

[0109] In this embodiment, the design material container, background container, and text container can be considered as components of the poster. The design material container can include various design material components. These components can reside in different layers and can be viewed as multiple variables. By embedding these components into the design material container, this embodiment integrates these variables, making designers unaware of the different layers and facilitating variable updates via computing devices. This replaces the traditional method of manually designing or modifying each layer, saving manpower. For example, designers can generate a first marketing poster by dragging and dropping the design material container. One drag-and-drop deployment replaces the original six component deployments (corresponding to six layers), thus reducing the workload of designers and improving the efficiency of generating the first marketing poster. Compared to the traditional fragmented poster building method, this drag-and-drop poster building method can improve efficiency by 80-90% per instance. Furthermore, based on the first marketing poster, by replacing components in the design material container with preset marketing strategies, posters for various products can be generated. This process eliminates the need for designers to redesign the poster, avoiding manual intervention, reducing costs, improving operational efficiency, and avoiding the errors that are prone to occur when manually creating posters. For example, by using intelligent algorithms to automatically match corresponding codes based on preset marketing strategies and obtain corresponding design material components based on the codes, a productivity revolution can be achieved by deploying a single solution for a thousand stores with personalized content. When dealing with leading domestic and international beverage chains, it has broad coverage and can significantly free up the productivity of screen-based marketing designers.

[0110] Figure 7 The diagram shown is a flowchart illustrating a method for generating a marketing poster according to another exemplary embodiment of this application. Figure 7 For details in the embodiments, please refer to Figure 2 or Figure 5 To avoid repetition, the similarities in the embodiments will not be repeated. Figure 7 The method can be performed by a computing device (e.g., Figure 1 The second computing device in the system executes the command. Figure 7 This method can be considered an operational method. For example... Figure 7 As shown, the method for generating this marketing poster includes the following:

[0111] 710: Determine alternative design material components based on the pre-set marketing strategy.

[0112] Specifically, the computing device can determine the code corresponding to the alternative design material component based on the preset marketing strategy, and then obtain the design material component based on the code.

[0113] This embodiment can be applied to businesses with multiple stores, generating corresponding marketing posters for each store. The preset marketing strategy can include pushing different products based on the specific circumstances of each store. These specific circumstances can include one of the following: the store's geographical location, current time, store inventory, and current weather conditions in the store's area. For example, products with high inventory in a store can be used as the pushed products, and therefore, images of these products can be used as alternative design material components. Furthermore, the preset marketing strategy can further include other design material components corresponding to the pushed products, and these other design material components can also be used as alternative design material components.

[0114] 720: Generate a second marketing poster based on the design material components and the first marketing poster.

[0115] Specifically, alternative design material components can be used to replace the corresponding design material components in the various design material components of the first marketing poster to generate the second marketing poster.

[0116] The process of generating the first marketing poster can be found in the description in the above embodiments.

[0117] The marketing poster generation method provided in this application determines alternative design material components according to a preset marketing strategy. The alternative design material components can replace the corresponding design material components in the first marketing poster, thus avoiding manual intervention, reducing design and operating costs, improving operational efficiency, and generating different posters for different stores, achieving a unique look for each store.

[0118] According to one embodiment of this application, generating a second marketing poster based on design material components and a first marketing poster includes: displaying the first marketing poster on a user interface; adjusting the attributes of the text information in the first marketing poster according to the operation of the attribute options of the text information in the first marketing poster to obtain a third marketing poster; and replacing the corresponding design material component among the various design material components in the third marketing poster with an alternative design material component to generate the second marketing poster.

[0119] The attributes of text information can include text content, font, color, size, style, etc. Each attribute option can provide multiple sub-options for operators through drop-down menus. Based on the operator's selection of a sub-option, the corresponding attribute of the text information is adjusted. The text information can include at least one of the following: poster theme / advertising slogan, marketing tags, sales ranking tags, and product name. If the operator does not make any adjustments to the first marketing poster, it can be used as the final template. If the operator makes adjustments to the first marketing poster to obtain a third marketing poster, that third marketing poster can be used as the final poster.

[0120] The third marketing poster and the first marketing poster can be generated and displayed on the same or different computing devices.

[0121] Specifically, the user interface of the computing device can display a first marketing poster, and operators can adjust the attributes of the text information in the first marketing poster; the computing device can replace the design material components in the third marketing poster (the first marketing poster adjusted by the operators) according to a preset marketing strategy to obtain a second marketing poster. For example... Figure 8 As shown, the user interface can include a template list area, a template display area, and a text information attribute configuration area. The template list area can display multiple templates (e.g., a first marketing poster), such as a first template and a second template. When an operator selects the first template, it can be displayed in the template display area of ​​the user interface, which can be located between the template list area and the text information attribute configuration area. The text information attribute configuration area can present multiple configuration options for adjusting the attributes of the text information in the template. For example, a product name configuration option determines whether the product name is displayed, and when the product name is displayed, its format (e.g., font, font size, font color, text box style, etc.) can be further adjusted; a marketing label configuration option determines whether the marketing label is displayed, and when the marketing label is displayed, its format (e.g., font, font size, font color, text box style, etc.) can be further adjusted.

[0122] This embodiment can empower operators to adjust posters. For example, if the text information in the first marketing poster does not match the current situation, operators can directly adjust the text information in the template without relying on designers to adjust the template. This can improve operational efficiency and reduce costs.

[0123] Optionally, alternative design material components can be used to replace corresponding design material components in the first marketing poster to generate a second marketing poster, which is then displayed on the user interface of a computing device. Operations personnel can adjust the attributes of the text information in the second marketing poster. This way, when the text information in the second marketing poster does not match the actual situation of the current store, operations personnel can directly adjust the text information without relying on designers to adjust the poster, thus improving operational efficiency and reducing costs.

[0124] According to one embodiment of this application, the method for generating the marketing poster further includes: displaying a second marketing poster on the screen of a preset sales store of the product.

[0125] The computing device can communicate with the screens (display devices) of each store and generate a second marketing poster based on the specific situation of each store, and then display the second marketing poster on the screen. A store may include multiple screens, and multiple screens may display the same poster, or display the same poster together. For example, the poster may be displayed on three screens, with the three screens displaying different parts of the poster in sequence.

[0126] Since the products to be marketed change constantly depending on the store location and time, marketing posters also need to be updated frequently. The first / third marketing poster in this embodiment can serve as a template. By replacing the design material components on the template using a preset marketing strategy, different marketing posters can be obtained. In this way, within a certain period, marketing posters for all stores can be automatically generated based on one or several templates, thus saving costs.

[0127] Exemplary device

[0128] Figure 9 The diagram shown is a structural schematic of a marketing poster generation apparatus 900 provided in an exemplary embodiment of this application. Figure 9 As shown, the generation device 900 includes a presentation module 910 and a generation module 920.

[0129] The presentation module 910 is used to present a design material container in the design area of ​​the user interface when a selection operation on the container list area of ​​the user interface is detected. The design material container integrates multiple design material components located on different layers and is used to replace at least one of the multiple design material components according to a preset marketing strategy. The multiple design material components are used to generate advertising effects for the product. The generation module 920 is used to generate a first marketing poster for the product based on the design material container.

[0130] This application provides a marketing poster generation device. By using a design material container that integrates multiple design material components to generate a first marketing poster, it is easy to replace various design material components in the first marketing poster to generate a new marketing poster. In this way, when there is a change of season or a new product is launched, a marketing poster for the replacement product can be quickly generated based on the first marketing poster. This can improve the efficiency of marketing poster generation and reduce the workload of designers.

[0131] According to one embodiment of this application, the presentation module 910 is used to: present a container style corresponding to a design material container on a user interface, wherein the container style is provided with points corresponding to various design material components; determine the various design material components that need to be filled into the container style; and fill the various design material components into the points corresponding to the container style to obtain the design material container.

[0132] According to one embodiment of this application, the multiple design material components include product images, and there is a preset positional relationship between the points corresponding to the product images and the points corresponding to other design material components in the multiple design material components.

[0133] According to one embodiment of this application, the presentation module 910 is used to: acquire an original image; process the original image using a matting algorithm to obtain an image of the product, wherein the edges of the product image are the envelope of the product, and the points corresponding to the product image are points on the envelope.

[0134] According to one embodiment of this application, the image of the product is a rectangle, which is the smallest envelope rectangle of the product, and there is a preset positional relationship between the corner points of the rectangle and the corresponding points of other design material components.

[0135] According to one embodiment of this application, other design material components include at least one of the following: marketing labels, special effects, sales ranking labels, and product names.

[0136] According to one embodiment of this application, the generating device 900 further includes a first determining module 930, which is used to determine the position of each design material component in the container style based on the selection operation of multiple optional positions corresponding to each design material component in the other design material components presented in the user interface.

[0137] According to one embodiment of this application, multiple optional points cover the product image in a nine-grid format.

[0138] According to one embodiment of this application, the nine-grid includes nine rectangular grids, each of which is the smallest envelope rectangle of the corresponding design material component. The generating device 900 also includes a rotation module 940, which is used to rotate the rectangular grids according to the setting operation of the nine-grid on the user interface.

[0139] According to one embodiment of this application, the presentation module 910 is further configured to: upon detecting a selection operation on a background container and / or text container on the user interface, present the background container and / or text container in the design area, wherein the generation module 920 is configured to: generate a first marketing poster based on the design material container, and the background container and / or text container.

[0140] According to one embodiment of this application, the first marketing poster is a template, and various design material components correspond to one of multiple codes. The multiple codes are used to change the design material components in the design material container according to a preset marketing strategy to obtain the second marketing poster.

[0141] According to one embodiment of this application, the generating device 900 further includes a second determining module 950, configured to: determine alternative design material components according to a preset marketing strategy; and use the alternative design material components to replace the corresponding design material components among the multiple design material components in the first marketing poster to generate a second marketing poster.

[0142] According to one embodiment of this application, the selection operation of the container list area includes clicking, double-clicking, or dragging the container style corresponding to the design material container among the multiple container styles listed in the container list area from the container list area to the design area.

[0143] According to one embodiment of this application, the product includes a beverage, and various design material components include images of cups containing beverages.

[0144] It should be understood that the operation and function of the presentation module 910, generation module 920, first determination module 930, rotation module 940, and second determination module 950 in the above embodiments can be referred to the above. Figure 2 or Figure 5 The description of the marketing poster generation method provided in the embodiments will not be repeated here to avoid repetition.

[0145] Figure 10 The diagram shown is a structural schematic of a marketing poster generation apparatus 1000 provided in another exemplary embodiment of this application. Figure 10 As shown, the generation device 1000 includes a determination module 1010 and a generation module 1020.

[0146] The determining module 1010 is used to determine alternative design material components according to a preset marketing strategy; the generating module 1020 is used to generate a second marketing poster based on the design material components and the first marketing poster, wherein the first marketing poster is generated by the generating device 900.

[0147] This application provides a marketing poster generation device. By determining alternative design material components according to a preset marketing strategy, the alternative design material components can replace the corresponding design material components in the first marketing poster. This avoids manual intervention, reduces design and operating costs, improves operational efficiency, and can generate different posters for different stores, achieving a unique look for each store.

[0148] According to one embodiment of this application, the generation module 1020 is used to replace the corresponding design material component among multiple design material components in the first marketing poster with an alternative design material component to generate a second marketing poster.

[0149] According to one embodiment of this application, the generation module 1020 is used to: display a first marketing poster on a user interface; adjust the attributes of the text information in the first marketing poster according to the operation of the attribute options of the text information in the first marketing poster to obtain a third marketing poster; and replace the corresponding design material component among the various design material components in the third marketing poster with an alternative design material component to generate a second marketing poster.

[0150] According to one embodiment of this application, the generating device 1000 further includes a display module 1030 for displaying a second marketing poster on a screen at a preset sales store of the product.

[0151] It should be understood that the operation and function of the determining module 1010, generating module 1020, and display module 1030 in the above embodiments can be referred to the above. Figure 7 The description of the marketing poster generation method provided in the embodiments will not be repeated here to avoid repetition.

[0152] Figure 11 The diagram shown is a block diagram of an electronic device 1100 for performing a marketing poster generation method according to an exemplary embodiment of this application.

[0153] Reference Figure 11 The electronic device 1100 includes a processing component 1110, which further includes one or more processors, and memory resources represented by memory 1120 for storing instructions executable by the processing component 1110, such as application programs. The application programs stored in memory 1120 may include one or more modules, each corresponding to a set of instructions. Furthermore, the processing component 1110 is configured to execute instructions to perform the aforementioned method for generating a marketing poster.

[0154] Electronic device 1100 may also include a power supply component configured to perform power management of electronic device 1100, a wired or wireless network interface configured to connect electronic device 1100 to a network, and an input / output (I / O) interface. Electronic device 1100 can be operated based on an operating system stored in memory 1120.

[0155] A non-transitory computer-readable storage medium, when the instructions in the storage medium are executed by the processor of the electronic device 1100, enables the electronic device 1100 to perform a method for generating a marketing poster.

[0156] All of the above-mentioned optional technical solutions can be combined in any way to form optional embodiments of this application, and will not be described in detail here.

[0157] Those skilled in the art will recognize that the units and algorithm steps of the various examples described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are implemented in hardware or software depends on the specific application and design constraints of the technical solution. Those skilled in the art can use different methods to implement the described functions for each specific application, but such implementation should not be considered beyond the scope of this application.

[0158] Those skilled in the art will understand that, for the sake of convenience and brevity, the specific working processes of the systems, devices, and units described above can be referred to the corresponding processes in the foregoing method embodiments, and will not be repeated here.

[0159] In the several embodiments provided in this application, it should be understood that the disclosed systems, apparatuses, and methods can be implemented in other ways. For example, the apparatus embodiments described above are merely illustrative; for instance, the division of units is only a logical functional division, and in actual implementation, there may be other division methods. For example, multiple units or components may be combined or integrated into another system, or some features may be ignored or not executed. Furthermore, the coupling or direct coupling or communication connection shown or discussed may be through some interfaces; the indirect coupling or communication connection between apparatuses or units may be electrical, mechanical, or other forms.

[0160] The units described as separate components may or may not be physically separate. The components shown as units may or may not be physical units; that is, they may be located in one place or distributed across multiple network units. Some or all of the units can be selected to achieve the purpose of this embodiment according to actual needs.

[0161] In addition, the functional units in the various embodiments of this application can be integrated into one processing unit, or each unit can exist physically separately, or two or more units can be integrated into one unit.

[0162] If the aforementioned functions are implemented as software functional units and sold or used as independent products, they can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of this application, in essence, or the part that contributes to the prior art, or a portion of the technical solution, can be embodied in the form of a software product. This computer software product is stored in a storage medium and includes several instructions to cause a computer device (which may be a personal computer, server, or network device, etc.) to execute all or part of the steps of the methods described in the various embodiments of this application. The aforementioned storage medium includes various media capable of storing program verification codes, such as USB flash drives, portable hard drives, read-only memory (ROM), random access memory (RAM), magnetic disks, or optical disks.

[0163] It should be noted that in the description of this application, the terms "first," "second," "third," etc., are used for descriptive purposes only and should not be construed as indicating or implying relative importance. Furthermore, in the description of this application, unless otherwise stated, "a plurality of" means two or more.

[0164] The above description is merely a preferred embodiment of this application and is not intended to limit this application. Any modifications or equivalent substitutions made within the spirit and principles of this application should be included within the protection scope of this application.

Claims

1. A method of generating a marketing poster, characterized by, The method comprises the following steps: when a selection operation on a container list area of a user interface is detected, a design material container is presented in a design area of the user interface, wherein the design material container is integrated with multiple design material components located in different layers, the design material container is used to replace at least one design material component in the multiple design material components according to a preset marketing strategy, and the multiple design material components are used to generate an advertising effect of a commodity; the multiple design material components include a picture of the commodity, and a point corresponding to the picture of the commodity and points corresponding to other design material components in the multiple design material components have a preset positional relationship; the design material container is a commodity design material container; a first marketing poster of the commodity is generated based on the design material container; wherein the selection operation on the container list area includes clicking, double-clicking or dragging from the container list area to the design area on a container style corresponding to the design material container in multiple container styles listed in the container list area; the preset marketing strategy includes pushing different commodities according to specific conditions of different stores; the specific conditions of the stores include at least one of the following: geographical location of the store, current time, inventory of the store, and current weather condition of the area where the store is located; when the preset condition is detected by the computing device, the preset marketing strategy is used to determine a replacement design material component to update the marketing poster.

2. The generation method of claim 1, wherein, The method further comprises the following steps: presenting a container style corresponding to the design material container on the user interface, wherein the container style is provided with points corresponding to the multiple design material components; determining the multiple design material components that need to be filled in the container style; filling the multiple design material components into the corresponding points in the container style to obtain the design material container.

3. The generation method of claim 1, wherein, The method further comprises the following steps: obtaining an original picture; processing the original picture by a cutout algorithm to obtain the picture of the commodity, wherein an edge of the picture of the commodity is an envelope line of the commodity, and a point corresponding to the picture of the commodity corresponds to a point on the envelope line.

4. The generation method of claim 1, wherein, The picture of the commodity is a rectangle, which is a minimum envelope rectangle of the commodity, and a corner point of the rectangle and a point corresponding to the other design material components have a preset positional relationship.

5. The generation method of claim 1, wherein, The other design material components include at least one of the following: a marketing label, an effect, a sales ranking label, and a product name.

6. The generation method of claim 1, wherein, After presenting the container style corresponding to the design material container on the user interface, the method further comprises the following steps: determining a point of each design material component in the other design material components in the container style according to a selection operation on multiple selectable points corresponding to each design material component in the other design material components presented on the user interface.

7. The generation method of claim 6, wherein, The multiple selectable points cover the picture of the commodity in the form of a nine-square grid.

8. The generation method of claim 7, wherein, The nine-square grid includes nine rectangular grids, each of which is a minimum envelope rectangle of a corresponding design material component, and the generation method further includes: According to the setting operation of the nine-square grid on the user interface, the rectangular grids are rotated.

9. The generation method of claim 1, wherein, Further comprising: Upon detecting a selection operation on the background container and / or the text container on the user interface, the background container and / or the text container are presented in the design area, wherein, The first marketing poster of the product is generated based on the design material container, and the background container and / or the text container. The first marketing poster is generated based on the design material container, and the background container and / or the text container.

10. The generation method of claim 1, wherein, The first marketing poster is a template, and the plurality of design material components correspond to one of a plurality of codes, respectively, which are used to replace design material components in the design material container according to the preset marketing strategy to obtain a second marketing poster.

11. The generation method of claim 1, wherein, Further comprising: According to a preset marketing strategy, a replacement design material component is determined; The corresponding design material component in the plurality of design material components in the first marketing poster is replaced with the replacement design material component to generate a second marketing poster.

12. The generation method of any one of claims 1 to 10, wherein, The product includes a beverage, and the plurality of design material components include a picture of a cup containing the beverage.

13. A method of generating a marketing poster, characterized by, Further comprising: According to a preset marketing strategy, a replacement design material component is determined; A second marketing poster is generated based on the design material component and the first marketing poster, wherein the first marketing poster is generated based on a design material container set, the design material container set integrates a plurality of design material components located in different layers, and the design material container is used to replace at least one design material component in the plurality of design material components according to a preset marketing strategy, and the plurality of design material components are used to produce an advertising effect of a product; The plurality of design material components include a picture of the product, and there is a preset positional relationship between the point corresponding to the picture of the product and the points corresponding to other design material components in the plurality of design material components; The design material container refers to a product design material container; the design material container is configured to be clicked, double-clicked, or dragged from the container list area to the design area by the user on the container style corresponding to the design material container in the container list area; The preset marketing strategy includes: pushing different products according to the specific circumstances of different stores; the specific circumstances of the store include at least one of the following: the geographical location of the store, the current time, the inventory of the store, and the current weather condition of the area where the store is located; the preset marketing strategy is used to determine a replacement design material component to update a marketing poster when a preset condition is detected by the computing device.

14. The method of generating of claim 13, wherein, The second marketing poster is generated based on the design material component and the first marketing poster, which includes: The corresponding design material component in the plurality of design material components in the first marketing poster is replaced with the replacement design material component to generate the second marketing poster.

15. The method of generating of claim 13, wherein, The second marketing poster is generated based on the design material component and the first marketing poster, which includes: The first marketing poster is displayed on the user interface; According to the operation on the attribute option of the text information of the first marketing poster, the attribute of the text information in the first marketing poster is adjusted to obtain a third marketing poster; The corresponding design material component in the third marketing poster is replaced by the alternative design material component to generate the second marketing poster.

16. The generation method of any one of claims 13-15, wherein, Also comprising: Display the second marketing poster on the screen of the preset selling store of the commodity.

17. An electronic device, comprising: Comprising: A processor; A memory for storing the processor-executable instructions, Wherein the processor is configured to execute the marketing poster generation method in any one of claims 1 to 16.

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