Information display method, device, computer equipment and storage medium

Abstract

The present disclosure provides an information display method, apparatus, computer equipment and storage medium, wherein the method comprises: obtaining a product introduction audio of at least one product associated with a target book; the product is associated with the book content of the target book, and the product comprises a physical product and / or a service item; during the process of playing the audio content of the target book, inserting a product introduction audio of the target product associated with the book content that has been played; and displaying the product information of the target product in response to a target trigger operation.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to an information display method, device, computer equipment and storage medium. Background Art

[0002] When users read books through e-book reading platforms, they can choose to use the "audio book" function, which allows users to obtain the content recorded in the book by playing the audio of the book. However, the information provided to users by this "audio book" function is limited. It can only play the audio of the content recorded in the book itself, and cannot meet the user's needs for obtaining peripheral information related to the book. Summary of the invention

[0003] The embodiments of the present disclosure at least provide an information display method, apparatus, computer equipment and storage medium.

[0004] In a first aspect, an embodiment of the present disclosure provides an information display method, comprising: obtaining a product introduction audio of at least one product associated with a target book; the product is associated with the book content of the target book, and the product includes a physical product and / or a service item; during the process of playing the audio content of the target book, inserting the product introduction audio of the target product associated with the book content that has been played; and in response to a target trigger operation, displaying the product information of the target product.

[0005] In an optional embodiment, during the process of playing the audio content of the target book, inserting product introduction audio of the target product associated with the book content that has been played, includes: during the process of playing the audio content of the target book, in response to the target chapter or target paragraph in the target book currently being played, inserting product introduction audio corresponding to the target product associated with the target chapter or target paragraph; wherein the target chapter and the target paragraph contain keyword information associated with the target product.

[0006] In an optional embodiment, in response to the target chapter or target paragraph in the target book currently being played, inserting product introduction audio corresponding to the target product associated with the target chapter or target paragraph, includes: in response to the target chapter in the target book currently being played, after the target chapter is finished playing, before the next chapter of the target chapter is played, inserting product introduction audio corresponding to the target product associated with the target chapter; or, in response to the target paragraph in the target book currently being played, after the target paragraph is finished playing, before the next paragraph of the target paragraph is played, inserting product introduction audio corresponding to the target product associated with the target paragraph.

[0007] In an optional embodiment, in response to the target chapter or target paragraph in the target book currently being played, inserting product introduction audio corresponding to the target product associated with the target chapter or target paragraph, includes: in response to the target chapter in the target book currently being played, based on the paragraph position information of the entity keyword associated with the target product in the target chapter, inserting product introduction audio of the target product associated with the target chapter; or, in response to the target paragraph in the target book currently being played, based on the sentence position information of the entity keyword associated with the target product in the target paragraph, inserting product introduction audio of the target product associated with the target chapter.

[0008] In an optional implementation, the following method is used to determine the products associated with the book content of the target book: identify and extract entity keywords from the book content of the target book, and determine multiple products matching the entity keywords from a preset product library; select at least one product from the multiple products as the product associated with the book content of the target book.

[0009] In an optional embodiment, selecting at least one product from the multiple products includes: determining the at least one product from the multiple products based on the consumption conversion rates respectively corresponding to the multiple products; wherein the consumption conversion rate corresponding to any product represents the rate at which the product is purchased after being displayed; wherein the consumption conversion rate corresponding to the product is related to at least one of the reading popularity corresponding to the book content associated with the product, the product's own consumption attributes, and the playback environment when playing the audio content of the target book associated with the product.

[0010] In an optional implementation, the product introduction audio is obtained in the following manner: for the at least one product determined, determining the product information corresponding to the at least one product; performing voice conversion processing on the product information corresponding to any of the products to obtain the product introduction audio corresponding to the product.

[0011] In an optional implementation, the product information of the product includes at least one of the following: introduction information of the product in a product library, multimedia content information associated with the product; wherein the multimedia content information is determined based on multimedia resources associated with a product source to which the product belongs.

[0012] In an optional implementation, the product information is voice-converted to obtain the product introduction audio, including: determining the product type corresponding to the product, and determining the product information template corresponding to the product introduction audio under the product type; the product information template includes a product introduction paragraph corresponding to the product type, and at least one filling position reserved in the product introduction paragraph, the filling position is used to fill in the product information; using the product information to fill in at least one filling position in the product information template to obtain the filled product information template, and performing voice-conversion processing on the filled product information template to obtain the product introduction audio.

[0013] In an optional implementation, the filled product information template is subjected to speech conversion processing to obtain the product introduction audio, including: in response to the audio content of the target book including audio content recorded based on at least one character audio, a target character audio for recording the product introduction audio is determined from the at least one character audio; and the filled product information template is subjected to audio recording using the target character audio to obtain the product introduction audio.

[0014] In an optional implementation, after performing speech conversion processing on the filled product information template to obtain the product introduction audio, it also includes: determining the paragraph to which the entity keyword associated with the target product belongs in the target book, and using the audio content corresponding to the paragraph to update the product introduction audio to obtain an updated product introduction audio.

[0015] In an optional implementation, in response to a target trigger operation, product information of the target product is displayed, including: in response to the target trigger operation, determining the target product indicated by the target trigger operation, and displaying the product information of the target product in the first area of ​​the audio playback page.

[0016] In an optional embodiment, the method further includes: determining associated display information of the target product; the associated display information includes associated products associated with the target product and at least one of sales channels of the target product; the associated products include a first product other than the target product in a package product to which the target product belongs, or a second product of the same category as the target product; and displaying the associated display information of the target product in a second area associated with the first area.

[0017] In an optional implementation, the method further includes: in response to a triggering operation on the associated display information, acquiring supplementary display information corresponding to the associated display information, and displaying the supplementary display information; the supplementary display information is used to provide supplementary explanations for the associated display information.

[0018] In an optional embodiment, in response to the associated display information including a first product, the supplementary display information corresponding to the associated display information includes: multimedia explanation content corresponding to the target product and the package product to which the first product belongs; or, in response to the associated display information including a second product, the supplementary display information corresponding to the associated display information includes: multimedia evaluation content corresponding to the target product and / or the second product; or, in response to the associated display information including a sales channel of the target product, the supplementary display information corresponding to the associated display information includes: at least one of the selling price of the target product and the merchant information of the seller under the selling channel.

[0019] In a second aspect, an embodiment of the present disclosure further provides an information display device, comprising: an acquisition module, used to acquire a product introduction audio of at least one product associated with a target book; the product is associated with the book content of the target book, and the product includes a physical product and / or a service item; a playback module, used to insert a product introduction audio of a target product associated with the book content that has been played during the playback of the audio content of the target book; and a display module, used to display the product information of the target product in response to a target trigger operation.

[0020] In an optional embodiment, when the playback module inserts product introduction audio of a target product associated with the book content that has been played during the process of playing the audio content of the target book, it is used to: during the process of playing the audio content of the target book, in response to the target chapter or target paragraph in the target book currently being played, insert product introduction audio corresponding to the target product associated with the target chapter or target paragraph; wherein the target chapter and the target paragraph contain keyword information associated with the target product.

[0021] In an optional embodiment, in response to the target chapter or target paragraph in the target book currently being played, the playback module inserts the product introduction audio corresponding to the target product associated with the target chapter or target paragraph, and is used to: in response to the target chapter in the target book currently being played, after the target chapter is finished playing, before the next chapter of the target chapter is played, insert the product introduction audio of the target product associated with the target chapter; or, in response to the target paragraph in the target book currently being played, after the target paragraph is finished playing, before the next paragraph of the target paragraph is played, insert the product introduction audio of the target product associated with the target paragraph.

[0022] In an optional embodiment, in response to the target chapter or target paragraph in the target book currently being played, the playback module inserts the product introduction audio corresponding to the target product associated with the target chapter or target paragraph, and is used to: in response to the target chapter in the target book currently being played, based on the paragraph position information of the entity keywords associated with the target product in the target chapter, insert the product introduction audio of the target product associated with the target chapter; or, in response to the target paragraph in the target book currently being played, based on the sentence position information of the entity keywords associated with the target product in the target paragraph, insert the product introduction audio of the target product associated with the target chapter.

[0023] In an optional implementation, the acquisition module determines the products associated with the book content of the target book in the following manner: identifying and extracting entity keywords from the book content of the target book, and determining multiple products matching the entity keywords from a preset product library; and selecting at least one product from the multiple products as the product associated with the book content of the target book.

[0024] In an optional embodiment, when the acquisition module selects at least one product from the multiple products, it is used to: determine the at least one product from the multiple products based on the consumption conversion rates respectively corresponding to the multiple products; wherein the consumption conversion rate corresponding to any product represents the rate at which the product is purchased after being displayed; wherein the consumption conversion rate corresponding to the product is related to at least one of the reading popularity corresponding to the book content associated with the product, the product's own consumption attributes, and the playback environment when playing the audio content of the target book associated with the product.

[0025] In an optional implementation, the product introduction audio is obtained in the following manner: for the at least one product determined, determining the product information corresponding to the at least one product; performing voice conversion processing on the product information corresponding to any of the products to obtain the product introduction audio corresponding to the product.

[0026] In an optional implementation, the product information of the product includes at least one of the following: introduction information of the product in a product library, multimedia content information associated with the product; wherein the multimedia content information is determined based on multimedia resources associated with a product source to which the product belongs.

[0027] In an optional implementation, the acquisition module performs voice conversion processing on the product information to obtain the product introduction audio, and is used to: determine the product type corresponding to the product, and determine the product information template corresponding to the product introduction audio under the product type; the product information template includes a product introduction paragraph corresponding to the product type, and at least one filling position reserved in the product introduction paragraph, and the filling position is used to fill in the product information; use the product information to fill in at least one filling position in the product information template to obtain the filled product information template, and perform voice conversion processing on the filled product information template to obtain the product introduction audio.

[0028] In an optional implementation, the acquisition module performs speech conversion processing on the filled product information template to obtain the product introduction audio, and is used to: in response to the audio content of the target book including audio content recorded based on at least one character audio, determine the target character audio for recording the product introduction audio from the at least one character audio; and use the target character audio to perform audio recording on the filled product information template to obtain the product introduction audio.

[0029] In an optional implementation, the acquisition module performs speech conversion processing on the filled product information template to obtain the product introduction audio, and is also used to: determine the paragraph to which the entity keyword associated with the target product belongs in the target book, and use the audio content corresponding to the paragraph to update the product introduction audio to obtain the updated product introduction audio.

[0030] In an optional embodiment, when the display module displays the product information of the target product in response to a target trigger operation, it is used to: determine the target product indicated by the target trigger operation in response to the target trigger operation, and display the product information of the target product in the first area of ​​the audio playback page.

[0031] In an optional embodiment, the display module is also used to: determine the associated display information of the target product; the associated display information includes at least one of the associated products associated with the target product and the sales channels of the target product; the associated products include the first product other than the target product in the package product to which the target product belongs, or the second product of the same category as the target product; and display the associated display information of the target product in a second area associated with the first area.

[0032] In an optional implementation, the display module is further used to: in response to a triggering operation on the associated display information, obtain supplementary display information corresponding to the associated display information, and display the supplementary display information; the supplementary display information is used to provide supplementary explanations for the associated display information.

[0033] In an optional embodiment, in response to the associated display information including a first product, the supplementary display information corresponding to the associated display information includes: multimedia explanation content corresponding to the target product and the package product to which the first product belongs; or, in response to the associated display information including a second product, the supplementary display information corresponding to the associated display information includes: multimedia evaluation content corresponding to the target product and / or the second product; or, in response to the associated display information including a sales channel of the target product, the supplementary display information corresponding to the associated display information includes: at least one of the selling price of the target product and the merchant information of the seller under the selling channel.

[0034] In a third aspect, an optional implementation of the present disclosure further provides a computer device, a processor, and a memory, wherein the memory stores machine-readable instructions executable by the processor, and the processor is used to execute the machine-readable instructions stored in the memory, and when the machine-readable instructions are executed by the processor, the machine-readable instructions perform the steps of the above-mentioned first aspect, or any possible implementation of the first aspect.

[0035] In a fourth aspect, an optional implementation of the present disclosure further provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed, the steps of the above-mentioned first aspect, or any possible implementation of the first aspect are executed.

[0036] The disclosed embodiments provide an information display method, device, computer equipment, and storage medium. For a target book that uses audio playback, the product introduction audio of at least one associated product can be obtained, and the associated product introduction audio can be inserted in the process of playing the audio content of the target book. In this way, the audio playback content can not only convey the book content contained in the book to the user, but also provide the product introduction audio of the target product related to the played book content, so that the displayed information is richer. In addition, in response to the target trigger operation, the product information of the target product can be displayed, and the audio display mode can be switched to the display form of text information that can be directly viewed. In this way, the relevant product information can be displayed to the user more intuitively when the user needs it, which is convenient for the user to further make relevant operation decisions. Therefore, the disclosed embodiments can provide users with richer relevant information when they are reading books, and improve the convenience of making relevant operation decisions.

[0037] In order to make the above-mentioned objectives, features and advantages of the present disclosure more obvious and easy to understand, preferred embodiments are specifically cited below and described in detail with reference to the attached drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0038] In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the following is a brief introduction to the drawings required for use in the embodiments. The drawings herein are incorporated into the specification and constitute a part of the specification. These drawings illustrate embodiments consistent with the present disclosure and are used together with the specification to illustrate the technical solutions of the present disclosure. It should be understood that the following drawings only illustrate certain embodiments of the present disclosure and should not be regarded as limiting the scope. For ordinary technicians in this field, other relevant drawings can also be obtained based on these drawings without creative work.

[0039] Figure 1 A flow chart of an information display method provided by an embodiment of the present disclosure is shown;

[0040] Figure 2 A schematic diagram of an audio playback page provided by an embodiment of the present disclosure is shown;

[0041] Figure 3 A schematic diagram showing another audio playback page provided by an embodiment of the present disclosure is shown;

[0042] Figure 4 A schematic diagram showing a first type of page presenting associated display information provided by an embodiment of the present disclosure;

[0043] Figure 5 A schematic diagram showing a second type of page presenting associated display information provided by an embodiment of the present disclosure;

[0044] Figure 6 A schematic diagram showing a third type of page presenting associated display information provided by an embodiment of the present disclosure;

[0045] Figure 7 A schematic diagram of an information display device provided by an embodiment of the present disclosure is shown;

[0046] Figure 8 A schematic diagram of a computer device provided by an embodiment of the present disclosure is shown. DETAILED DESCRIPTION

[0047] In order to make the purpose, technical scheme and advantages of the embodiments of the present disclosure clearer, the technical scheme in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are only part of the embodiments of the present disclosure, rather than all of the embodiments. The components of the embodiments of the present disclosure generally described and shown here can be arranged and designed in various different configurations. Therefore, the following detailed description of the embodiments of the present disclosure is not intended to limit the scope of the present disclosure claimed for protection, but merely represents the selected embodiments of the present disclosure. Based on the embodiments of the present disclosure, all other embodiments obtained by those skilled in the art without making creative work belong to the scope of protection of the present disclosure.

[0048] According to research, users can select the "listen to a book" function to obtain information about the book through audio converted from the content recorded in the book. Therefore, when users use the "listen to a book" function, they can only learn about the content of the book through audio. This way of delivering information to users can allow users to learn less information, and the content is not rich, so it cannot meet the user's needs for obtaining peripheral information related to the book.

[0049] Based on the above research, the present disclosure provides an information display method. For a target book that uses audio playback, the product introduction audio of at least one associated product can be obtained, and in the process of playing the audio content of the target book, the associated product introduction audio is inserted, so that not only the book content contained in the book can be conveyed to the user in the content of the audio playback, but also the product introduction audio of the target product related to the played book content can be provided, and the displayed information is richer. In addition, in response to the target trigger operation, the product information of the target product can be displayed, and the audio display method is switched to the display form of text information that can be directly viewed. In this way, the relevant product information can be more intuitively displayed to the user when the user needs it, which is convenient for the user to further make relevant operation decisions. Therefore, the embodiment of the present disclosure can provide users with richer relevant information when they are reading books, and improve the convenience of making relevant operation decisions.

[0050] The defects existing in the above solutions are the results obtained by the inventor after practice and careful research. Therefore, the discovery process of the above problems and the solutions proposed by the present disclosure for the above problems below should be the contributions made by the inventor to the present disclosure during the disclosure process.

[0051] It should be noted that similar reference numerals and letters denote similar items in the following drawings, and therefore, once an item is defined in one drawing, further definition and explanation thereof is not required in subsequent drawings.

[0052] To facilitate understanding of this embodiment, a method for displaying information disclosed in the embodiment of the present disclosure is first introduced in detail. The execution subject of the method for displaying information provided in the embodiment of the present disclosure is generally a computer device with certain computing capabilities, and the computer device includes, for example: a terminal device or a server or other processing device, and the terminal device can be a user equipment (User Equipment, UE), a mobile device, a user terminal, a terminal, a cellular phone, a cordless phone, a personal digital assistant (Personal Digital Assistant, PDA), a handheld device, a computing device, a vehicle-mounted device, a wearable device, etc. In some possible implementations, the method for displaying information can be implemented by a processor calling a computer-readable instruction stored in a memory.

[0053] The following is an example of the information display method provided by the embodiment of the present disclosure, taking the execution subject as a server. The information display method provided by the embodiment of the present disclosure can be applied to an e-book reading platform, for example, and the reading platform described here can be a web page or an application. After logging into the electronic reading platform, the user can view and read books through various functions, such as reading books through the "reading" function, that is, directly viewing the content of the book through the graphical display interface of the user's device; or, reading books through the "listening to books" function, specifically, first obtain the audio information corresponding to the book, such as through text-audio conversion, convert the text information contained in the book into audio information, and then play the audio information to the user, so that the user can know the content contained in the book. In the following, the information display method is mainly described for the scenario of the "listening to books" function, and the details are shown in the following detailed description.

[0054] See also Figure 1 FIG. 1 is a flowchart of an information display method provided by an embodiment of the present disclosure, wherein the method includes steps S101 to S103, wherein:

[0055] S101: Acquire a product introduction audio of at least one product associated with a target book; the product is associated with the book content of the target book, and the product includes a physical product and / or a service item;

[0056] S102: During the process of playing the audio content of the target book, insert the product introduction audio of the target product associated with the played book content;

[0057] S103: In response to the target triggering operation, display product information of the target product.

[0058] The above S101 to S103 are described in detail below.

[0059] With respect to the above S101, in the electronic book reading platform described above, the target books include, for example, books that the user selects to view using the "listen to book" function in the electronic reading platform. Exemplarily, in response to the user selecting a book in the reading platform, the reading page of the book can be displayed to the user, and a button for the "listen to book" function can be provided on the reading page; in response to the user triggering the "listen to book" function button corresponding to the book, the book can be used as the target book in the embodiment of the present disclosure. Alternatively, an audio book column can be set up in the electronic reading platform, and the audio book column includes multiple books that can use the "listen to book" function. In response to the user's selection operation of any book under the audio book column, the book indicated under the selection operation can be used as the target book in the embodiment of the present disclosure.

[0060] In order to provide users with more dimensional information during the process of playing the audio content of the target book to the user, the product introduction audio of at least one product associated with the target book can be obtained. In a specific implementation, at least one product associated with the target book can be determined first, and then the corresponding product introduction audio can be determined for each product.

[0061] First, a specific method for determining products associated with the book content of a target book is described. In a specific implementation, entity keywords can be identified and extracted from the book content of the target book, and multiple products matching the entity keywords can be determined from a preset product library; at least one product is selected from the multiple products as a product associated with the book content of the target book.

[0062] Among them, when identifying and extracting entity keywords from the book content of the target book, semantic recognition can be used for the book content. In one possible case, multiple entity words can be determined from the book content by semantic recognition, and these entity words are specifically used to indicate an actual object. In addition, a product library can be predetermined, in which multiple products and product information related to the products are specifically stored. The products here specifically include physical products and service items, such as physical products such as cosmetics and food, and service items such as restaurant consumption and tourism services. For the multiple entity words determined above, it can be determined in the product library whether there are directly corresponding or related products. If there are, they can be determined as products that match the entity keyword. Here, there can be one or more products determined to match the entity keyword.

[0063] However, in the process of playing the audio content of the target book, due to the insertion of too much audio related to the product, it is actually an interference to the original audio content of the target book. In order to reduce this interference, but provide users with audio content of different dimensions, the embodiment of the present disclosure specifically selects a method of continuing to screen products from multiple matching products to reduce the number of products used for audio playback. Specifically, at least one product can be selected from multiple products as a product associated with the book content of the target book. Here, the number of at least one product can be determined according to actual conditions, such as 1 or 2.

[0064] In a specific implementation, when selecting at least one product from a plurality of products, in order to enable the audio information corresponding to the played product to be effectively utilized, thereby reducing the waste of provided information, when selecting products, products that are more likely to be noticed and purchased by users are selected. In order to quantify the characteristics of such products, in the embodiment of the present disclosure, the consumption conversion rates corresponding to the plurality of products are selected to determine the at least one product from the plurality of products. The consumption conversion rate described here can express the characteristics of whether a product is more likely to be noticed and purchased by users.

[0065] Among them, the consumption conversion rate of any product represents the ratio of the product to be purchased after being displayed. For example, if a certain cosmetic is included in multiple products, it can be known from the sales record of the cosmetic that after introducing the cosmetic to 100 users by playing audio, the sales volume is 60, that is, 60 users should choose to buy the cosmetic, then the consumption conversion rate of the cosmetic is 60%, that is, the ratio of the number of purchasing users to the number of display users. For each of the multiple products determined, a similar method can be used to determine the corresponding consumption conversion rate. Through sorting and other methods, each of the multiple products can be sorted one by one according to the consumption conversion rate from high to low, and according to the above-mentioned determination of the number of at least one product, a corresponding number of products are screened from the direction of the highest consumption conversion rate to the direction of the lowest consumption conversion rate in the sorting results as the determined at least one product.

[0066] Here, the consumption conversion rate can actually be related to multiple factors. Specifically, the consumption conversion rate corresponding to the product is related to at least one of the reading popularity corresponding to the book content associated with the product, the consumption attribute of the product itself, and the playback environment when the audio content of the target book associated with the product is played. The above multiple different factors and the impact of multiple different factors on the consumption conversion rate are explained below.

[0067] (a1) For the case where the consumption conversion rate corresponding to a product is related to the reading popularity of the book content associated with the product, for example, if the reading popularity of a certain paragraph in the book content or the book content as a whole is relatively high, for example, a certain paragraph is the highlight of the book, more users will focus on this part of the content, or annotate and discuss this part of the content, and the determined product is related to this part of the content. Therefore, it can be considered that the product associated with this part of the content is more likely to be purchased, and the corresponding consumption conversion rate of the associated product will be higher.

[0068] (a2) For the case where the consumption conversion rate corresponding to a product is related to the consumption attributes of the product itself, for example, if the product itself is a product that is relatively easy to consume, or a currently hot-selling product, then due to the consumption nature of the product itself, the corresponding consumption conversion rate will also be higher. For example, if the product is a takeaway discount electronic voucher, which is a product that most users have a need to buy, then the corresponding consumption conversion rate will be relatively high. Alternatively, if a smartphone is a relatively hot-selling product during a certain period of time, it will also have a higher consumption conversion rate.

[0069] (a3) The consumption conversion rate corresponding to the product is related to the playback environment when the audio content of the target book associated with the product is played, where the playback environment is related to the playback scene, such as indoor scene or outdoor scene; or the weather during the playback, such as rainy day, cloudy day, sunny day, etc.; or the time, such as morning, noon, evening, etc. For the product, the corresponding consumption conversion rate is also affected by these playback environments. For example, for the product umbrella, in the playback environment of cloudy day, rainy day, etc., because it is a product that is easier to associate with or more urgently needed in this playback environment, it is easier to be consumed in these playback environments, that is, the corresponding consumption conversion rate will be higher.

[0070] The above only lists and introduces several different factors related to the consumption conversion rate. Other factors that may affect the consumption conversion rate are also within the protection scope of the embodiments of the present disclosure and are not listed one by one here.

[0071] Therefore, the specific method of determining at least one product from multiple products through the consumption conversion rate corresponding to the product described above can also be adjusted with reference to the different effects of the above-mentioned at least three factors on the consumption conversion rate. For example, when multiple products are determined for the target book, if there are product-related paragraphs that are highly popular, or the product itself is a current hot-selling product, or it is a product that is more easily consumed in the playback environment when the audio content of the target book is played, then it is considered that the corresponding consumption conversion rate is high and it is appropriate to select it from multiple products as at least one product.

[0072] After determining the product introduction audio of at least one product associated with the target book according to the above method, the product introduction audio corresponding to the at least one product can be obtained. In a specific implementation, the product introduction audio is obtained in the following manner: for the at least one product determined, determining the product information corresponding to the at least one product; performing voice conversion processing on the product information corresponding to any of the products to obtain the product introduction audio corresponding to the product.

[0073] For example, for at least one determined product, a corresponding product introduction audio may be determined for each of the products. For each product, optionally, the product information corresponding to the product may be expressed in text information first, and then the product introduction audio may be obtained by text-to-speech conversion, that is, speech conversion processing.

[0074] The product information corresponding to the product described here includes at least one of the following: introduction information of the product in the product library and multimedia content information associated with the product; wherein the multimedia content information is determined based on the multimedia resources associated with the product source to which the product belongs.

[0075] Specifically, in addition to recording the products in the product library, the product introduction information is also associated and stored. The introduction information may include the product name, product effect, etc. In addition, for the product, there is also associated multimedia content information, such as evaluation articles, introduction videos, advertisements, usage scenario pictures, user evaluation feedback text, etc., which can be specifically determined based on the multimedia resources associated with the product source to which the product belongs. For example, if the determined product is a product sold by a store in an e-commerce store, then this store can be used as the product source to which the product belongs, and accordingly, the introduction video, advertisement, etc. related to this product in the store can be used as the multimedia content information associated with the product.

[0076] Here, for non-text information included in the product information, such as text information in the form of videos or pictures, optical character recognition technology can be used to obtain text information that is helpful in introducing the product and use it as part of the product information.

[0077] For product information, for example, for a certain product "Lipstick A", the product information that can be determined includes the product name "Lipstick A", the current selling price is "200 virtual coins", the product effect is "can improve complexion", and there are user evaluation feedback from 100 users, among which one user's user evaluation feedback has a high number of likes, and the evaluation feedback text is "The lipstick is easy to use, it improves complexion and does not come off."

[0078] Since the product information obtained may actually be quite large, for example, for a product, the specific product information obtained includes two different advertisements, three evaluation contents, and text feedback from fifty users. If all of them are converted to voice and played to the user, it may take too long, causing interference to the user's original listening to the audio content of the book. In addition, the obtained product information may also be relatively scattered in content. If the information is directly displayed to the user, it is impossible to highlight the key points, resulting in the user not being able to obtain effective product information after playing it to the user. Therefore, after obtaining the product information, the embodiment of the present disclosure does not choose to directly convert the product information into voice information for playback, but chooses to integrate the product information to obtain more structured information, and then converts the processed structured information to voice to obtain the product introduction audio for playing to the user.

[0079] In a specific implementation, when performing voice conversion processing on product information to obtain product introduction audio, the following method can be used: determine the product type corresponding to the product, and determine the product information template corresponding to the product introduction audio under the product type; the product information template includes a product introduction paragraph corresponding to the product type, and at least one filling position reserved in the product introduction paragraph, and the filling position is used to fill in the product information; use the product information to fill in at least one filling position in the product information template to obtain the filled product information template, and perform voice conversion processing on the filled product information template to obtain the product introduction audio.

[0080] Specifically, due to the different product types, different emphases are placed when introducing different products to users, and different information integration methods can be selected to structure the product information. Here, multiple possible product types of a product can be predetermined. Exemplarily, two product types can be provided according to the physical products and service items included in the product; or, multiple possible product types can be provided in other ways. For each product type, a template for the product information corresponding to the product introduction audio under the product type can also be predetermined to integrate the product information using the template.

[0081] For example, for the above-mentioned case where product types are divided into physical products, the corresponding product information template under the product type of physical products may include, for example, "(product name), the current product price is (product price), the product (product effect), (number of users who gave feedback) users gave reviews, and the user reviews are (user review feedback)". Here, the part selected by the quotation mark box in the template is at least one fill-in position, the text in the quotation marks represents the specific content of the filled-in product information, and the part not selected by the quotation mark box is the product introduction paragraph. In addition, some of the information can be filled in selectively. For example, for some products, the corresponding product information may not be able to fill in all the filling positions. In this case, the filling positions that cannot be filled will be deleted to ensure that the information after voice conversion is logically coherent and not stuck; or, if there are multiple product information that can be filled in a filling position, you can choose one of them to fill in. For example, in the filling position of "user evaluation feedback", you can fill in the evaluation text of different user feedback, but when selecting, you can choose one from multiple user evaluation feedback according to certain rules to fill in, such as filling in the user evaluation feedback with the highest number of likes, or the most recently published user evaluation feedback.

[0082] In the example of the above product information template, for the lipstick A listed above, the product information template here can be used to fill in the product information. The filled product information template is as follows: "Lipstick A, the current product price is 200 virtual coins. This product can improve your complexion. 100 users have given reviews. The user reviews are that the lipstick is easy to use, improves your complexion and does not come off."

[0083] When the filled product information template is obtained, the filled product information model can be processed by voice conversion to obtain the product introduction audio. In a possible case, a determined artificial intelligence human voice can be selected to perform simple voice conversion processing to obtain the product introduction audio.

[0084] In another possible case, in order to better guide users to listen to the product introduction audio and to make a good transition to the original audio content of the target book, when performing voice conversion processing on the filled product information model, audio similar to the audio content of the target book can also be selected for voice conversion. Specifically, in response to the audio content of the target book including audio content recorded based on at least one character audio, a target character audio for recording the product introduction audio is determined from the at least one character audio; the filled product information template is audio-recorded using the target character audio to obtain the product introduction audio.

[0085] Exemplarily, since there is audio content of the target book, at least one character audio can be determined, that is, the character audio used to deliver the audio content to the user. Alternatively, for a novel or other genre with multiple book characters, the audio content of the target book can include a variety of different audio contents presented by the character audios of multiple book characters. Therefore, when the filled product information template is subjected to voice conversion processing, the target character audio for recording the product introduction audio can be selected from the at least one determined character audio, so that the product introduction audio played to the user is less abrupt from the perspective of audio timbre, and it is also easy to enhance the user's listening interest. Specifically, it can be determined whether the associated part of the product to which the product information belongs in the book content involves a certain book character, such as the entity word corresponding to the product, which actually appears in the dialogue content of the book character A, and the character audio corresponding to the book character A is used as the target character audio for recording the product introduction audio.

[0086] In this way, by using the target character audio to record the filled product information template, the product introduction audio can be obtained.

[0087] In the above process, the product introduction audio corresponding to each product associated in the target book is determined. Since the positions associated with the products in the target book may be relatively scattered, in order to be able to play the product introduction audio in a timely manner when playing the audio content of the target book when the book position with the associated product is played, the paragraph to which the entity keyword associated with the target product belongs in the target book can be selected, and the product introduction audio can be updated using the audio content corresponding to the paragraph to obtain the updated product introduction audio. In this way, the corresponding product introduction audio can be played directly after a complete paragraph is played, and the user can also quickly and easily obtain the products associated with the paragraph after listening to a complete paragraph, and choose to purchase them.

[0088] With respect to the above S102, when the product introduction audio of at least one product is determined according to the above steps, the product introduction audio can be inserted when the audio content of the target book is played, so that the user can obtain extended information in addition to the book content contained in the target book itself. Since there may be different associated target products in multiple places in the target book, in order to show the user the association between the book content and the target product when playing the audio, in the embodiment of the present disclosure, the product introduction audio of the target product associated with the book content that has been played is selected for insertion.

[0089] Specifically, a book may include multiple chapters, each chapter may include multiple paragraphs, each paragraph may include multiple sentences, and a sentence is composed of words as the smallest unit. In order not to destroy the structure of the book content itself, the smallest unit can be considered to be a sentence. Therefore, when inserting the audio of the product introduction, it can be inserted after a sentence, paragraph, or chapter.

[0090] In a specific implementation, in response to the target chapter in the target book being currently played, after the target chapter is played, before the next chapter of the target chapter is played, the product introduction audio of the target product associated with the target chapter can be inserted; or in response to the target paragraph in the target book being currently played, after the target paragraph is played, before the next paragraph of the target paragraph is played, the product introduction audio of the target product associated with the target paragraph can be inserted. Here, the chapter or paragraph is selected as the specific location where the insertion can be performed.

[0091] When inserting a content, if the specific location of the insertion is selected as the target chapter, the product introduction audio of the target product associated with the target chapter can be inserted after the target chapter is played and before the next chapter of the target chapter is played.

[0092] For example, if the target product is associated with the first chapter, the first chapter is used as the target chapter. After the audio content of the target chapter is played, the product introduction audio of the target product is played, and then the next chapter of the target chapter, such as the second chapter that is connected to the first chapter, is played.

[0093] Alternatively, when the specific location for insertion is selected as the target paragraph, the product introduction audio of the target product associated with the target paragraph can be inserted after the target paragraph is played and before the next paragraph of the target paragraph is played.

[0094] Similarly, if a target product is associated with the first paragraph under a certain chapter, the first paragraph is used as the target paragraph. After the audio content of the target paragraph is played, the product introduction audio of the target product is played, and then the next paragraph of the target chapter is played, such as the second paragraph connected to the first paragraph.

[0095] In another possible situation, due to the different lengths of content in chapters and paragraphs in different books, for example, for a novel, there may be many paragraphs in a chapter, or for a movie review, there may be many sentences in a paragraph. In order to play the product introduction information closely following the entity keywords associated with the target product, even if the product-related part is the target chapter or target paragraph, the position information corresponding to the paragraph of the entity keyword in the target chapter or the sentence in the target paragraph can be selected for insertion.

[0096] Specifically, the following method can be adopted: in response to the target chapter in the target book currently being played, based on the paragraph position information of the entity keywords associated with the target product in the target chapter, the product introduction audio of the target product associated with the target chapter is inserted; or, in response to the target paragraph in the target book currently being played, based on the sentence position information of the entity keywords associated with the target product in the target paragraph, the product introduction audio of the target product associated with the target chapter is inserted.

[0097] The insertion method described here is similar to the insertion method described above, wherein the paragraph position information and sentence position information described therein may specifically be the end position of the paragraph or sentence where the entity keyword is located.

[0098] In this way, the product introduction audio of the target product obtained in the above process can be played alternately with the audio content of the target book in an interlude manner, so that the user can obtain more dimensional information related to the book.

[0099] With respect to the above S103, since the above-mentioned playing of the product introduction audio is a one-way way of transmitting information to the user, the user cannot directly provide feedback on the audio information. However, in fact, since the played audio information is the product introduction audio, the user may have the need to view information and purchase the corresponding target product. In order to meet the user's purchase demand, the product information of the target product can be displayed in response to the user's target trigger operation.

[0100] Here, the target trigger operation indicates that the user has an interest in further viewing the target product corresponding to the product introduction audio, so the target trigger operation may include, for example, pausing the audio playback, or waking up the graphical display interface. In response to the target trigger operation, the target product indicated by the target trigger operation may be determined, and product information of the target product may be displayed in the first area of ​​the audio playback page.

[0101] For example, see Figure 2As shown, it is a schematic diagram of an audio playback page provided by an embodiment of the present disclosure. In this schematic diagram, the record icon under the current "listen to a book" function, as well as the basic audio trigger buttons corresponding to play, pause, and play the next chapter are shown, and the current pause of the audio playback is indicated in bold. The currently playing paragraph is also displayed below. In addition, the product information of the target product is displayed in the first area below, specifically including the product information corresponding to lipstick A listed in the above example.

[0102] By displaying product information in the first area, the target product can be displayed with relatively sufficient information. When the user is interested in the target product, the information he wants to obtain may not be limited to this, but he may also have the need to obtain other information related to the target product. Therefore, the associated display information associated with the target product can be determined and displayed together with the product information of the target product.

[0103] In a specific implementation, the associated display information of the target product can be specifically determined; the associated display information includes at least one of the associated products associated with the target product and the sales channels of the target product; the associated products include the first product other than the target product in the package product to which the target product belongs, or the second product of the same category as the target product; the associated display information of the target product is displayed in a second area associated with the first area.

[0104] For example, for the lipstick A described above, the sales channels that can be determined include, for example, e-commerce channels and offline physical store purchase channels. The associated related products include, for example, other cosmetics belonging to the same series as the lipstick, such as makeup mirrors in the same series, as the first product; or, products of the same category, such as other similar lipsticks, as the second product. In addition, for these associated display information, viewable links can also be provided accordingly.

[0105] See also Figure 3 As shown, it is a schematic diagram of another audio playback page provided by an embodiment of the present disclosure. The second area is displayed under the first area of ​​the audio playback page, which includes two different sales channels of the target product. Since the e-commerce channel can be purchased through a link jump, the jump link is specifically displayed; and the offline physical store purchase channel provides a map function accordingly to facilitate users to find the location of the physical store. In addition, the first product and the second product in the above example are also displayed. According to the different associations between each product and the target product, the text labels of "Guess you like" and "Similar products" are respectively annotated for the first product and the second product. In addition, the product name of the product is also displayed, and the product name is also the corresponding product view link.

[0106] In addition, since the second area actually has limited content when displaying the associated display information, if the user still needs to further view the associated display information displayed in the second area, the associated display information can be supplemented and the supplemented display information can be displayed. In one possible case, it can be displayed through a pop-up interface to increase the display space for the supplementary display information without blocking the audio playback area. See the following instructions for details.

[0107] Therefore, for the displayed associated display information, in response to a triggering operation on the associated display information, supplementary display information corresponding to the associated display information can be obtained and displayed; the supplementary display information is used to provide supplementary explanations for the associated display information.

[0108] The following is a description of the supplementary display information related to the various types of associated display information described above:

[0109] (b1) For the case where the related display information includes the first product.

[0110] In this case, the supplementary display information corresponding to the associated display information includes: multimedia explanation content corresponding to the target product and the package product to which the first product belongs.

[0111] In the above example, the target products include lipstick A, and the first product includes makeup mirror A. The multimedia explanation content corresponding to the product set may include, for example, an unboxing video or a product review video of the product set by an unboxing blogger or a product review blogger, or may also include a review article.

[0112] Exemplarily, in response to a trigger operation on a first product, such as Figure 3 The trigger action of the product image of the first product in the Figure 4 The page showing the associated display information specifically includes a pop-up window, and the associated display information is displayed on the pop-up window, including the package name, the target product and the first product involved therein, and may also include the two videos in the above example, and correspondingly, in response to the triggering operation of the video, the pop-up window may be displayed or the original webpage of the video may be jumped to for display.

[0113] (b2) For the case where the related display information includes the second product.

[0114] In this case, the supplementary display information corresponding to the associated display information includes: multimedia evaluation content corresponding to the target product and / or the second product.

[0115] Here, since the target product and the second product belong to the same category, the supplementary display information that can be displayed may specifically include multimedia evaluation content corresponding to the two products, or may also include multimedia evaluation content comparing the two products.

[0116] Exemplarily, in response to a trigger operation on a second product, such as Figure 3 The trigger action for the product image of the second product in the example can be displayed as follows Figure 5 The page showing the associated display information may be in the form of a pop-up window. The information displayed in the pop-up window includes evaluation information corresponding to the target product and the second product respectively. Specifically, it may be information extracted from multimedia evaluation contents corresponding to the two products respectively, such as comparison of price, efficacy, etc. In addition, an evaluation video comparing the two products is also displayed.

[0117] (b3) For situations where the associated display information includes the sales channels of the target product.

[0118] In this case, the supplementary display information corresponding to the associated display information includes: at least one of the selling price of the target product under the selling channel and the merchant information of the selling merchant.

[0119] Here, since when displaying the sales channels, only a variety of optional sales channels can be displayed, and there is no information display of the target products under the sales channels, it can be displayed as supplementary display information.

[0120] Exemplarily, in response to a trigger operation on a sales channel, such as Figure 3 The trigger operation of the sales channel can show Figure 6 The page showing the associated display information is shown. Still taking the pop-up window display as an example, the information displayed in the pop-up window includes the selling price and merchant information of the target product corresponding to the e-commerce channel and the offline physical store purchase channel in the above example.

[0121] In addition, Figures 4 to 6 The pop-up window shown also has a pull-down pop-up window button. In response to the sliding trigger operation of the pull-down pop-up window button, the pop-up window can be pulled down to the bottom and returned accordingly. Figure 3 The page shown in .

[0122] In this way, the supplementary display information can be flexibly displayed through the pop-up information.

[0123] Those skilled in the art will appreciate that, in the above method of specific implementation, the order in which the steps are written does not imply a strict execution order and does not constitute any limitation on the implementation process. The specific execution order of the steps should be determined by their functions and possible internal logic.

[0124] Based on the same inventive concept, an information display device corresponding to the information display method is also provided in the embodiment of the present disclosure. Since the principle of solving the problem by the device in the embodiment of the present disclosure is similar to the above-mentioned information display method in the embodiment of the present disclosure, the implementation of the device can refer to the implementation of the method, and the repeated parts will not be repeated.

[0125] Reference Figure 7 FIG. 1 is a schematic diagram of an information display device provided by an embodiment of the present disclosure, wherein the device comprises: an acquisition module 71, a playback module 72, and a display module 73; wherein:

[0126] An acquisition module 71 is used to acquire a product introduction audio of at least one product associated with a target book; the product is associated with the book content of the target book, and the product includes a physical product and / or a service item;

[0127] A playing module 72, configured to insert, during the process of playing the audio content of the target book, a product introduction audio of a target product associated with the played book content;

[0128] The display module 73 is used to display the product information of the target product in response to the target trigger operation.

[0129] In an optional embodiment, when the playback module 72 inserts product introduction audio of a target product associated with the book content that has been played during the process of playing the audio content of the target book, it is used to: during the process of playing the audio content of the target book, in response to the target chapter or target paragraph in the target book currently being played, insert product introduction audio corresponding to the target product associated with the target chapter or target paragraph; wherein the target chapter and the target paragraph contain keyword information associated with the target product.

[0130] In an optional embodiment, in response to the target chapter or target paragraph in the target book currently being played, the playback module 72 inserts the product introduction audio corresponding to the target product associated with the target chapter or target paragraph, and is used to: in response to the target chapter in the target book currently being played, after the target chapter is played, before the next chapter of the target chapter is played, insert the product introduction audio of the target product associated with the target chapter; or, in response to the target paragraph in the target book currently being played, after the target paragraph is played, before the next paragraph of the target paragraph is played, insert the product introduction audio of the target product associated with the target paragraph.

[0131] In an optional embodiment, the playback module 72, in response to the target chapter or target paragraph in the target book currently being played, inserts the product introduction audio corresponding to the target product associated with the target chapter or target paragraph, and is used to: in response to the target chapter in the target book currently being played, based on the paragraph position information of the entity keywords associated with the target product in the target chapter, insert the product introduction audio of the target product associated with the target chapter; or, in response to the target paragraph in the target book currently being played, based on the sentence position information of the entity keywords associated with the target product in the target paragraph, insert the product introduction audio of the target product associated with the target chapter.

[0132] In an optional implementation, the acquisition module 71 determines the products associated with the book content of the target book in the following manner: identifying and extracting entity keywords from the book content of the target book, and determining multiple products matching the entity keywords from a preset product library; and selecting at least one product from the multiple products as the product associated with the book content of the target book.

[0133] In an optional embodiment, when the acquisition module 71 selects at least one product from the multiple products, it is used to: determine the at least one product from the multiple products based on the consumption conversion rates corresponding to the multiple products respectively; wherein the consumption conversion rate corresponding to any product represents the rate at which the product is purchased after being displayed; wherein the consumption conversion rate corresponding to the product is related to at least one of the reading popularity corresponding to the book content associated with the product, the product's own consumption attributes, and the playback environment when playing the audio content of the target book associated with the product.

[0134] In an optional implementation, the product introduction audio is obtained in the following manner: for the at least one product determined, determining the product information corresponding to the at least one product; performing voice conversion processing on the product information corresponding to any of the products to obtain the product introduction audio corresponding to the product.

[0135] In an optional implementation, the product information of the product includes at least one of the following: introduction information of the product in a product library, multimedia content information associated with the product; wherein the multimedia content information is determined based on multimedia resources associated with a product source to which the product belongs.

[0136] In an optional implementation, the acquisition module 71 performs voice conversion processing on the product information to obtain the product introduction audio, and is used to: determine the product type corresponding to the product, and determine the product information template corresponding to the product introduction audio under the product type; the product information template includes a product introduction paragraph corresponding to the product type, and at least one filling position reserved in the product introduction paragraph, and the filling position is used to fill in the product information; use the product information to fill in at least one filling position in the product information template to obtain the filled product information template, and perform voice conversion processing on the filled product information template to obtain the product introduction audio.

[0137] In an optional implementation, the acquisition module 71 performs speech conversion processing on the filled product information template to obtain the product introduction audio, and is used to: in response to the audio content of the target book including audio content recorded based on at least one character audio, determine the target character audio for recording the product introduction audio from the at least one character audio; and use the target character audio to perform audio recording on the filled product information template to obtain the product introduction audio.

[0138] In an optional implementation, the acquisition module 71 performs speech conversion processing on the filled product information template to obtain the product introduction audio, and is also used to: determine the paragraph to which the entity keyword associated with the target product belongs in the target book, and use the audio content corresponding to the paragraph to update the product introduction audio to obtain the updated product introduction audio.

[0139] In an optional embodiment, when the display module 73 displays the product information of the target product in response to the target trigger operation, it is used to: determine the target product indicated by the target trigger operation in response to the target trigger operation, and display the product information of the target product in the first area of ​​the audio playback page.

[0140] In an optional embodiment, the display module 73 is also used to: determine the associated display information of the target product; the associated display information includes at least one of the associated products associated with the target product and the sales channels of the target product; the associated products include the first product other than the target product in the package product to which the target product belongs, or the second product of the same category as the target product; and display the associated display information of the target product in a second area associated with the first area.

[0141] In an optional implementation, the display module 73 is further used to: in response to a triggering operation on the associated display information, obtain supplementary display information corresponding to the associated display information, and display the supplementary display information; the supplementary display information is used to provide supplementary explanations for the associated display information.

[0142] In an optional embodiment, in response to the associated display information including a first product, the supplementary display information corresponding to the associated display information includes: multimedia explanation content corresponding to the target product and the package product to which the first product belongs; or, in response to the associated display information including a second product, the supplementary display information corresponding to the associated display information includes: multimedia evaluation content corresponding to the target product and / or the second product; or, in response to the associated display information including a sales channel of the target product, the supplementary display information corresponding to the associated display information includes: at least one of the selling price of the target product and the merchant information of the seller under the selling channel.

[0143] For descriptions of the processing flow of each module in the device and the interaction flow between each module, reference may be made to the relevant descriptions in the above method embodiment, which will not be described in detail here.

[0144] The present disclosure also provides a computer device, such as Figure 8 FIG. 1 is a schematic diagram of a computer device structure provided in an embodiment of the present disclosure, including:

[0145] A processor 10 and a memory 20; the memory 20 stores machine-readable instructions executable by the processor 10, and the processor 10 is used to execute the machine-readable instructions stored in the memory 20. When the machine-readable instructions are executed by the processor 10, the processor 10 performs the following steps:

[0146] Acquire product introduction audio of at least one product associated with a target book; the product is associated with the book content of the target book, and the product includes a physical product and / or a service item; in the process of playing the audio content of the target book, insert product introduction audio of the target product associated with the book content that has been played; in response to a target trigger operation, display product information of the target product.

[0147] The above-mentioned memory 20 includes an internal memory 210 and an external memory 220; the internal memory 210 here is also called an internal memory, which is used to temporarily store the calculation data in the processor 10, as well as the data exchanged with the external memory 220 such as a hard disk. The processor 10 exchanges data with the external memory 220 through the internal memory 210.

[0148] The specific execution process of the above instructions can refer to the steps of the information display method described in the embodiment of the present disclosure, which will not be repeated here.

[0149] The present disclosure also provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the steps of the information display method described in the above method embodiment are executed. The storage medium can be a volatile or non-volatile computer-readable storage medium.

[0150] The present disclosure also provides a computer program product that carries a program code. The program code includes instructions that can be used to execute the steps of the information display method described in the above method embodiment. For details, please refer to the above method embodiment, which will not be repeated here.

[0151] The computer program product may be implemented in hardware, software or a combination thereof. In one optional embodiment, the computer program product is implemented as a computer storage medium. In another optional embodiment, the computer program product is implemented as a software product, such as a software development kit (SDK).

[0152] Those skilled in the art can clearly understand that, for the convenience and simplicity of description, the specific working process of the system and device described above can refer to the corresponding process in the aforementioned method embodiment, and will not be repeated here. In the several embodiments provided in the present disclosure, it should be understood that the disclosed system, device and method can be implemented in other ways. The device embodiments described above are merely schematic. For example, the division of the units is only a logical function division. There may be other division methods in actual implementation. For example, multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some communication interfaces, and the indirect coupling or communication connection of the device or unit can be electrical, mechanical or other forms.

[0153] The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0154] In addition, each functional unit in each embodiment of the present disclosure may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit.

[0155] If the functions are implemented in the form of software functional units and sold or used as independent products, they can be stored in a non-volatile computer-readable storage medium that is executable by a processor. Based on this understanding, the technical solution of the present disclosure, or the part that contributes to the prior art or the part of the technical solution, can be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present disclosure. The aforementioned storage medium includes: various media that can store program codes, such as a USB flash drive, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk.

[0156] Finally, it should be noted that the above-described embodiments are only specific implementation methods of the present disclosure, which are used to illustrate the technical solutions of the present disclosure, rather than to limit them. The protection scope of the present disclosure is not limited thereto. Although the present disclosure is described in detail with reference to the above-described embodiments, ordinary technicians in the field should understand that any technician familiar with the technical field can still modify the technical solutions recorded in the above-described embodiments within the technical scope disclosed in the present disclosure, or can easily think of changes, or make equivalent replacements for some of the technical features therein; and these modifications, changes or replacements do not make the essence of the corresponding technical solutions deviate from the spirit and scope of the technical solutions of the embodiments of the present disclosure, and should be included in the protection scope of the present disclosure. Therefore, the protection scope of the present disclosure should be based on the protection scope of the claims.

Claims

1. An information display method, characterized in that: include: Obtaining a product introduction audio of at least one product associated with the target book; The product is associated with the book content of the target book, and the product includes a physical product and / or a service item; During the process of playing the audio content of the target book, inserting the product introduction audio of the target product associated with the played book content; In response to the target triggering operation, display the product information of the target product, The displaying of the product information of the target product in response to the target triggering operation includes: In response to a target triggering operation, determining the target product indicated by the target triggering operation, and displaying product information of the target product in a first area of ​​an audio playback page; Wherein, the information display method further includes: Determine the associated display information of the target product; the associated display information includes at least one of an associated product associated with the target product and a sales channel of the target product; the associated product includes a first product other than the target product in a set of products to which the target product belongs, or a second product of the same category as the target product; The associated display information of the target product is displayed in a second area associated with the first area.

2. The method according to claim 1, characterized in that The method of inserting the product introduction audio of the target product associated with the played book content during the process of playing the audio content of the target book comprises: During the process of playing the audio content of the target book, in response to the target chapter or target paragraph in the target book currently being played, a product introduction audio corresponding to the target product associated with the target chapter or target paragraph is inserted; wherein the target chapter and the target paragraph contain keyword information associated with the target product.

3. The method according to claim 2, characterized in that In response to the target chapter or target paragraph in the target book currently being played, inserting a product introduction audio corresponding to a target product associated with the target chapter or target paragraph, comprises: In response to the target chapter in the target book being currently played, after the target chapter is played and before the next chapter of the target chapter is played, inserting a product introduction audio of the target product associated with the target chapter; or In response to the target paragraph in the target book being currently played, after the target paragraph is played and before the next paragraph of the target paragraph is played, the product introduction audio of the target product associated with the target paragraph is inserted.

4. The method according to claim 2, characterized in that: In response to the target chapter or target paragraph in the target book currently being played, inserting a product introduction audio corresponding to a target product associated with the target chapter or target paragraph, comprises: In response to the target chapter in the target book currently being played, inserting the product introduction audio of the target product associated with the target chapter based on the paragraph position information of the entity keyword associated with the target product in the target chapter; or, In response to the target paragraph in the target book currently being played, based on the sentence position information in the target paragraph of the entity keyword associated with the target product, the product introduction audio of the target product associated with the target chapter is inserted.

5. The method according to claim 1, characterized in that The products associated with the book content of the target book are determined in the following manner: Identify and extract entity keywords from the book content of the target book, and determine multiple products matching the entity keywords from a preset product library; At least one product is selected from the plurality of products as a product associated with the book content of the target book.

6. The method according to claim 5, characterized in that Selecting at least one product from the plurality of products comprises: Based on the consumption conversion rates respectively corresponding to the multiple products, determining the at least one product from the multiple products; wherein the consumption conversion rate corresponding to any product represents the rate at which the product is purchased after being displayed; Among them, the consumption conversion rate corresponding to the product is related to at least one of the reading popularity corresponding to the book content associated with the product, the consumption attribute of the product itself, and the playback environment when playing the audio content of the target book associated with the product.

7. The method according to claim 1, characterized in that The product introduction audio is obtained in the following way: For the at least one determined product, determine product information corresponding to the at least one product; The product information corresponding to any of the products is processed by voice conversion to obtain the product introduction audio corresponding to the product.

8. The method according to claim 7, characterized in that The product information of the product includes at least one of the following: The introduction information of the product in the product library and the multimedia content information associated with the product; wherein the multimedia content information is determined based on the multimedia resources associated with the product source to which the product belongs.

9. The method according to claim 7, characterized in that: The product information is processed by voice conversion to obtain the product introduction audio, including: Determine a product type corresponding to the product, and determine a product information template corresponding to the product introduction audio under the product type; the product information template includes a product introduction paragraph corresponding to the product type, and at least one filling position reserved in the product introduction paragraph, and the filling position is used to fill in the product information; The product information is used to fill at least one filling position in the product information template to obtain a filled product information template, and the filled product information template is processed by voice conversion to obtain the product introduction audio.

10. The method according to claim 9, characterized in that The filled product information template is processed by voice conversion to obtain the product introduction audio, including: In response to the audio content of the target book including audio content recorded based on at least one character audio, determining a target character audio for recording the product introduction audio from the at least one character audio; The filled product information template is audio-recorded using the target character audio to obtain the product introduction audio.

11. The method according to claim 9, characterized in that After performing voice conversion processing on the filled product information template to obtain the product introduction audio, the method further includes: Determine the paragraph to which the entity keyword associated with the target product belongs in the target book, and use the audio content corresponding to the paragraph to update the product introduction audio to obtain an updated product introduction audio.

12. The method according to claim 1, characterized in that Also includes: In response to a triggering operation on the associated display information, obtaining supplementary display information corresponding to the associated display information, and displaying the supplementary display information; The supplementary display information is used to provide supplementary description for the associated display information.

13. The method according to claim 1, characterized in that In response to the associated display information including the first product, the supplementary display information corresponding to the associated display information includes: multimedia explanation content corresponding to the target product and the package product to which the first product belongs; or In response to the associated display information including the second product, the supplementary display information corresponding to the associated display information includes: multimedia evaluation content corresponding to the target product and / or the second product; or, In response to the associated display information including the sales channel of the target product, the supplementary display information corresponding to the associated display information includes: at least one of: a sales price of the target product under the sales channel and merchant information of a seller.

14. An information display device, characterized in that: include: An acquisition module, used for acquiring a product introduction audio of at least one product associated with a target book; The product is associated with the book content of the target book, and the product includes a physical product and / or a service item; A playing module, used for inserting a product introduction audio of a target product associated with the played book content during the process of playing the audio content of the target book; A display module, used to display product information of the target product in response to a target trigger operation, Wherein, when the display module displays the product information of the target product in response to the target trigger operation, it is used to: determine the target product indicated by the target trigger operation in response to the target trigger operation, and display the product information of the target product in the first area of ​​the audio playback page; Wherein, the display module is further used to: determine the associated display information of the target product; The associated display information includes at least one of associated products associated with the target product and sales channels of the target product; the associated products include a first product other than the target product in a product package to which the target product belongs, or a second product of the same category as the target product; the associated display information of the target product is displayed in a second area associated with the first area.

15. A computer device, characterized in that: include: A processor and a memory, wherein the memory stores machine-readable instructions executable by the processor, and the processor is used to execute the machine-readable instructions stored in the memory. When the machine-readable instructions are executed by the processor, the processor executes the steps of the information display method according to any one of claims 1 to 13.

16. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program. When the computer program is executed by a computer device, the computer device executes the steps of the information display method according to any one of claims 1 to 13.

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