Cigarette market knowledge graph construction method and device, computer device and medium
By constructing a knowledge graph of the cigarette market, the problem of inaccurate sales analysis in existing technologies has been solved, enabling in-depth analysis of the cigarette market and optimization of sales strategies.
CN116629357BActive Publication Date: 2026-06-23CHINA TOBACCO GUANGXI IND
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Patents(China)
- Current Assignee / Owner
- CHINA TOBACCO GUANGXI IND
- Filing Date
- 2023-05-30
- Publication Date
- 2026-06-23
AI Technical Summary
Technical Problem
Existing market analysis based on cigarette sales volume is not accurate enough and cannot meet the needs of enterprises' actual marketing planning.
Method used
By acquiring cigarette market data, extracting tags for cigarette products, consumers, and consumption venues, calculating their relationships, constructing a knowledge graph, and using a force-guided algorithm to adjust the positions of nodes and edges, a clear and intuitive knowledge graph is generated.
Benefits of technology
It clearly and intuitively demonstrates the characteristic relationships between 'people, goods, and places' in the cigarette market, improves consumer insight capabilities, and helps companies formulate sales strategies.
✦ Generated by Eureka AI based on patent content.
Smart Images
Figure CN116629357B_ABST
Abstract
The present application relates to the field of cigarette market, knowledge graph and information visualization, and particularly relates to a cigarette market knowledge graph construction method, device, computer equipment and medium, the method comprising: acquiring cigarette market data; extracting the labels of cigarette products, consumers and consumption places in the cigarette market data; calculating the association relationship between any type of cigarette product and label; generating a knowledge graph of the cigarette market based on the cigarette product, label and association relationship. Through the implementation of the present application, the relevant data of cigarette products, consumers and consumption places in the cigarette market are extracted, the association relationship is calculated, and thus the knowledge graph of the cigarette market is constructed, which can clearly and intuitively display the characteristic association between the "people, goods and places" in the cigarette market, and can clearly and intuitively understand the consumer portrait and consumption place portrait of cigarettes, thereby improving the consumption insight ability of the cigarette market and providing great help for the subsequent sales strategy of enterprises.
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