Information display method and device, electronic equipment and storage medium

By displaying the associated details of object interaction information within the multimedia resource page, the problems of inconvenient browsing and display interruption are solved, enabling convenient viewing of detailed information and coherent multimedia resource display, thus improving the object recommendation effect.

CN117009691BActive Publication Date: 2026-03-31BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
Filing Date
2023-07-10
Publication Date
2026-03-31

AI Technical Summary

Technical Problem

During the viewing of multimedia resources, browsing related details is inconvenient, resulting in low browsing efficiency and disrupting the continuity of multimedia resource display, thus affecting the effectiveness of object recommendation.

Method used

The first page displays multimedia resources and object interaction information associated with the target object, and responds to preset interaction commands to display related details of the target semantic description information without obscuring the multimedia resources. It supports operations such as comment details, category tag filtering, and conversion triggering.

Benefits of technology

It improves the convenience and efficiency of viewing object-related details, ensures the continuity of multimedia resource display, and enhances object recommendation effectiveness.

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Abstract

The present disclosure relates to an information display method and device, electronic equipment and storage medium. The method comprises displaying a first multimedia resource and at least one object interaction information associated with a target object on a first page, and any object interaction information comprises semantic description information associated with the target object; in response to a preset interaction instruction for any object interaction information, displaying associated detail information corresponding to a target semantic of target semantic description information on the first page; wherein the target semantic description information is the semantic description information contained in the object interaction information corresponding to the preset interaction instruction, and the associated detail information does not block the first multimedia resource. By using the embodiments of the present disclosure, the display of the associated detail information of the object can be performed without exiting the current page of the recommended object, the viewing operation convenience and browsing efficiency are improved, the coherence of the resource display in the current page is ensured, the user can more fully and comprehensively understand the object, and the object recommendation effect can be better improved.
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Description

Technical Field

[0001] This disclosure relates to the field of Internet technology, and in particular to an information display method, device, electronic device, and storage medium. Background Technology

[0002] With the development of internet applications, internet-based object interaction has become widely used, such as internet-based interaction between objects like goods. However, in related technologies, when users are watching live streams or videos introducing objects, if they want to browse detailed information about the object, such as comments or attributes, they need to exit the current page (e.g., live stream, video, or online store pages). This is inconvenient, inefficient, and interrupts the display of multimedia resources on the current page, affecting the continuity of the multimedia resource presentation and reducing the effectiveness of object recommendations. Summary of the Invention

[0003] This disclosure provides an information display method, apparatus, electronic device, and storage medium to at least solve the technical problems in related technologies, such as inconvenient operation, low browsing efficiency, poor continuity of multimedia resource display on the current page, and poor object recommendation effect. The technical solution of this disclosure is as follows:

[0004] According to a first aspect of the present disclosure, an information display method is provided, comprising:

[0005] The first page displays a first multimedia resource associated with the target object and at least one object interaction information, wherein any object interaction information contains semantic description information associated with the target object;

[0006] In response to a preset interaction command for any object interaction information, the associated details information corresponding to the target semantic description information is displayed on the first page;

[0007] The target semantic description information is the semantic description information contained in the object interaction information corresponding to the preset interaction instruction, and the associated details information does not obscure the first multimedia resource.

[0008] In an optional embodiment, when the target semantic description information is first comment information for the target object, the associated details information is the first comment details information corresponding to the target object;

[0009] The associated details information corresponding to the target semantics displayed on the first page include:

[0010] The first comment details are displayed on the first page;

[0011] The first comment details information includes multiple comment information for the target object; the multiple comment information includes the first comment information, and at least one first target comment information that includes the target semantics is located before the other comment information, wherein the other comment information is the comment information other than the at least one first target comment information among the multiple comment information.

[0012] In an optional embodiment, when the target semantic description information is second comment information for the target object, the associated details information is second comment details information corresponding to the target object; the second comment details information includes multiple comment information for the target object and at least one comment category tag corresponding to the multiple comment information; the multiple comment information includes the second comment information, and the method further includes:

[0013] In response to a category display instruction triggered based on any comment category tag, the multiple comment information on the first page is updated to the comment information corresponding to the target comment category tag;

[0014] The target comment category tag is the comment category tag corresponding to the category display instruction.

[0015] In an optional embodiment, when the target semantic description information is the comment overview information of the target matching dimension corresponding to the target object, the association details information is the third comment details information corresponding to the target object;

[0016] The associated details information corresponding to the target semantics displayed on the first page include:

[0017] The third comment details are displayed on the first page;

[0018] The third comment details include at least one second target comment for the target object, wherein the at least one second target comment is at least one comment whose corresponding matching dimension matches the target semantics among multiple comment information for the target object.

[0019] In an optional embodiment, when the target semantic description information is target consultation information for the target object, the associated details information is the answer details information corresponding to the target consultation information;

[0020] The associated details information corresponding to the target semantics displayed on the first page include:

[0021] The details of the solution are displayed on the first page.

[0022] In an optional embodiment, the step of displaying the associated details information corresponding to the target semantic description information on the first page in response to a preset interaction instruction for any object interaction information includes:

[0023] In response to the preset interaction command, the at least one object interaction information is hidden, the associated details information is displayed in the first area of ​​the screen corresponding to the first page, and the first multimedia resource is displayed in the second area of ​​the screen corresponding to the first page;

[0024] The first region and the second region are non-overlapping regions on the first page.

[0025] In an optional embodiment, the interaction information of any object further includes conversion triggering information corresponding to the target object; the conversion triggering information is used to trigger a conversion operation for the target object;

[0026] The step of displaying the associated details information in the first area of ​​the screen corresponding to the first page includes:

[0027] The first area displays the associated details, the conversion trigger information, and the conversion associated elements.

[0028] In an optional embodiment, the method further includes:

[0029] In response to a conversion instruction triggered based on the conversion trigger information, the associated details information displayed in the first area is updated to the conversion confirmation information corresponding to the target object.

[0030] In an optional embodiment, the first multimedia resource is one of at least one multimedia resource describing the target object; if the at least one multimedia resource is multiple multimedia resources, the method further includes:

[0031] In response to the first resource switching instruction, the first multimedia resource displayed on the first page is updated to the second multimedia resource;

[0032] The second multimedia resource is the multimedia resource corresponding to the first resource switching instruction among the multiple multimedia resources.

[0033] In an optional embodiment, the first multimedia resource is one of at least one multimedia resources describing the target object. When the at least one multimedia resource is multiple multimedia resources, and the multiple multimedia resources have a preset switching order, and the first multimedia resource is the last multimedia resource among the multiple multimedia resources, the method includes:

[0034] In response to the second resource switching instruction, the first page is switched to the second page associated with the target object.

[0035] In an optional embodiment, before displaying the associated details information corresponding to the target semantic description information on the first page in response to a preset interaction instruction for any object interaction information, the first page further displays an object introduction card for the target object, the object introduction card including object introduction information, and the method further includes:

[0036] Upon detecting a first preset interactive operation triggered by the object's profile information, the details interface corresponding to the target object is displayed on the first page.

[0037] In an optional embodiment, displaying the first multimedia resource associated with the target object and at least one object interaction information on the first page includes:

[0038] If a second preset interactive operation targeting the target object is detected on the preset page, the preset page is switched to the first page, and a first multimedia resource and at least one object interaction information are displayed on the first page.

[0039] The preset page is any page that includes the link information of the target object.

[0040] According to a second aspect of the present disclosure, an information display device is provided, comprising:

[0041] The first display module is configured to display a first multimedia resource associated with a target object and at least one object interaction information on a first page, wherein any object interaction information contains semantic description information associated with the target object.

[0042] The second display module is configured to execute a preset interaction command in response to interaction information of any object, and display the associated details information corresponding to the target semantic description information on the first page.

[0043] The target semantic description information is the semantic description information contained in the object interaction information corresponding to the preset interaction instruction, and the associated details information does not obscure the first multimedia resource.

[0044] In an optional embodiment, when the target semantic description information is first comment information for the target object, the associated details information is the first comment details information corresponding to the target object;

[0045] The second display module is specifically configured to display the first comment details on the first page;

[0046] The first comment details information includes multiple comment information for the target object; the multiple comment information includes the first comment information, and at least one first target comment information that includes the target semantics is located before the other comment information, wherein the other comment information is the comment information other than the at least one first target comment information among the multiple comment information.

[0047] In an optional embodiment, when the target semantic description information is second comment information for the target object, the associated details information is second comment details information corresponding to the target object; the second comment details information includes multiple comment information for the target object and at least one comment category tag corresponding to the multiple comment information; the multiple comment information includes the second comment information, and the device further includes:

[0048] The comment information update module is configured to execute a category display instruction triggered based on any comment category tag, and update the multiple comment information on the first page to the comment information corresponding to the target comment category tag;

[0049] The target comment category tag is the comment category tag corresponding to the category display instruction.

[0050] In an optional embodiment, when the target semantic description information is the comment overview information of the target matching dimension corresponding to the target object, the association details information is the third comment details information corresponding to the target object;

[0051] The second display module is specifically configured to display the third comment details on the first page;

[0052] The third comment details include at least one second target comment for the target object, wherein the at least one second target comment is at least one comment whose corresponding matching dimension matches the target semantics among multiple comment information for the target object.

[0053] In an optional embodiment, when the target semantic description information is target consultation information for the target object, the associated details information is the answer details information corresponding to the target consultation information;

[0054] The second display module is specifically configured to display the answer details on the first page.

[0055] In an optional embodiment, the second display module is specifically configured to respond to the preset interaction instruction, hide the at least one object interaction information, display the associated details information in a first area of ​​the screen corresponding to the first page, and display the first multimedia resource in a second area of ​​the screen corresponding to the first page;

[0056] The first region and the second region are non-overlapping regions on the first page.

[0057] In an optional embodiment, the interaction information of any object further includes conversion triggering information corresponding to the target object; the conversion triggering information is used to trigger a conversion operation for the target object;

[0058] The second display module includes:

[0059] The information display unit is configured to display the associated details information, the conversion trigger information, and the conversion associated elements in the first area.

[0060] In an optional embodiment, the apparatus further includes:

[0061] The information update module is configured to execute a conversion instruction triggered based on the conversion trigger information, and update the associated details information displayed in the first area to the conversion confirmation information corresponding to the target object.

[0062] In an optional embodiment, the first multimedia resource is one of at least one multimedia resource describing the target object; if the at least one multimedia resource is multiple multimedia resources, the apparatus further includes:

[0063] The multimedia resource update module is configured to execute a response to a first resource switching instruction, updating the first multimedia resource displayed on the first page to a second multimedia resource;

[0064] The second multimedia resource is the multimedia resource corresponding to the first resource switching instruction among the multiple multimedia resources.

[0065] In an optional embodiment, the first multimedia resource is one of at least one multimedia resources describing the target object. If the at least one multimedia resource is multiple multimedia resources, and the multiple multimedia resources have a preset switching order, and the first multimedia resource is the last multimedia resource among the multiple multimedia resources, the device includes:

[0066] The page switching module is configured to execute a response to a second resource switching instruction, switching the first page to the second page associated with the target object.

[0067] In an optional embodiment, before displaying the associated details information corresponding to the target semantic description information on the first page in response to a preset interaction instruction for any object interaction information, the first page further displays an object introduction card for the target object, the object introduction card including object introduction information, and the device further includes:

[0068] The details interface display module is configured to display the details interface corresponding to the target object on the first page when a first preset interactive operation triggered by the object's profile information is detected.

[0069] In an optional embodiment, the second display module includes:

[0070] The page switching unit is configured to switch the preset page to the first page when a second preset interaction operation for the target object is detected on the preset page, and to display a first multimedia resource and at least one object interaction information on the first page.

[0071] The preset page is any page that includes the link information of the target object.

[0072] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method as described in any one of the first aspects above.

[0073] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein when instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any one of the information display methods of the present disclosure.

[0074] According to a fifth aspect of the present disclosure, a computer program product including instructions is provided that, when run on a computer, causes the computer to perform the method as described in any one of the first aspects above.

[0075] The technical solutions provided by the embodiments of this disclosure bring at least the following beneficial effects:

[0076] While displaying the first multimedia resource associated with the target object on the first page, at least one object interaction information is also displayed. Each object interaction information contains semantic description information associated with the target object. This allows users to have a clear and intuitive understanding of the object interaction information in advance based on the semantic description information, enabling them to trigger interaction commands more effectively. Furthermore, when a preset interaction command for any object interaction information is triggered, the associated details information corresponding to the target semantic description information is displayed on the current first page without obscuring the first multimedia resource. This allows for the display of the object's associated details without leaving the current page of the recommended object, greatly improving the convenience and efficiency of viewing the associated details information and effectively ensuring the continuity of the multimedia resource display on the current page. This allows users to have a more comprehensive understanding of the object, thereby improving the object recommendation effect.

[0077] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0078] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0079] Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment;

[0080] Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment;

[0081] Figure 3 This is a schematic diagram of a first page provided according to an exemplary embodiment;

[0082] Figure 4 This is a schematic diagram of another first page provided according to an exemplary embodiment;

[0083] Figure 5 This is a schematic diagram of another first page provided according to an exemplary embodiment;

[0084] Figure 6 This is a schematic diagram of another first page provided according to an exemplary embodiment;

[0085] Figure 7 This is a block diagram illustrating an information display device according to an exemplary embodiment;

[0086] Figure 8 This is a block diagram illustrating an electronic device for displaying information according to an exemplary embodiment. Detailed Implementation

[0087] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0088] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0089] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0090] Please see Figure 1 , Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment, which may include a terminal 100 and a server 200.

[0091] In an optional embodiment, terminal 100 can be used to provide services such as information display and object interaction to any user. Specifically, terminal 100 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices, or software running on the aforementioned electronic devices, such as applications. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, Windows, etc.

[0092] In an optional embodiment, server 200 can provide background services to terminal 100. Specifically, server 200 can be a standalone physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server providing cloud computing services.

[0093] In addition, it should be noted that, Figure 1The example shown is merely one application environment provided by this disclosure. In practical applications, other application environments may also be included. For example, in a live streaming scenario, terminal 100 can be a terminal on the viewer's side, and correspondingly, it may also include a terminal on the broadcaster's side.

[0094] In the embodiments described in this specification, the terminal 100 and the server 200 can be directly or indirectly connected through wired or wireless communication, and this disclosure does not impose any restrictions.

[0095] Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment. This method can be applied to electronic devices such as terminals. Figure 2 As shown, the method may include the following steps:

[0096] In step S201, the first page displays a first multimedia resource associated with the target object and at least one object interaction information.

[0097] In one specific embodiment, the first page can be a page displaying multimedia resources describing the target object, such as a live streaming page corresponding to the target object, a feed stream page corresponding to the target object, an e-commerce page corresponding to the target object, and a page that allows switching between various multimedia resources describing the target object. The target object can be an item, application, or other object that needs to be recommended.

[0098] In one specific embodiment, at least one object interaction information may be currently displayed interactive information associated with the target object; any object interaction information may include semantic description information associated with the target object, specifically, the semantic description information associated with the target object may be description information that can characterize the semantics of the target object's associated information.

[0099] In an optional embodiment, the semantic description information associated with the target object includes at least one of the following: comment information about the target object, consultation information about the target object, and comment overview information corresponding to at least one matching dimension of the target object.

[0100] In one specific embodiment, a first multimedia resource and at least one object interaction information are displayed together on the screen corresponding to the first page. Optionally, the first multimedia resource can be displayed in full screen, and correspondingly, the at least one object interaction information can be displayed on top of the first multimedia resource; alternatively, the first multimedia resource and the at least one object interaction information can also be displayed in different areas of the screen corresponding to the first page. Optionally, depending on actual application needs, the at least one object interaction information can be continuously updated during the display of the first multimedia resource.

[0101] In one specific embodiment, the first multimedia resource can be a multimedia resource describing the target object. Optionally, the multimedia resource can be dynamic media content such as video or live stream, or static media content such as images and text.

[0102] In an optional embodiment, the above-mentioned display of the first multimedia resource associated with the target object and at least one object interaction information on the first page may include:

[0103] If a second preset interactive operation targeting a target object is detected on the preset page, the preset page is switched to the first page, and a first multimedia resource and at least one object interaction information are displayed on the first page.

[0104] In one specific embodiment, the aforementioned preset page can be any page that includes link information to the target object, such as a store homepage, a feed page, or any page that includes object link information. Optionally, the second preset interactive operation can be a pre-set interactive operation that triggers the display of the first page. Optionally, the second preset interactive operation can be a click, long press, or other interactive operation, which can be set according to the actual application. Optionally, if the user triggers an interactive operation other than the second preset interactive operation for the target object, they can enter other object-related pages, such as directly entering the target object's details page (the details page can include detailed information required for object conversion, such as object conversion trigger information, conversion-related elements, object comment details, and object attribute details). Optionally, different preset pages can correspond to different second preset interactive operations, or they can correspond to the same second preset interactive operation.

[0105] In the above embodiments, by performing a second preset interactive operation on any page that includes the object link information corresponding to the target object, the preset page can be switched to the first page, which greatly improves the diversity of the first page switching entry.

[0106] In an optional embodiment, taking the first page as the live streaming page as an example, such as... Figure 3 As shown, Figure 3 This is a schematic diagram of a first page provided according to an exemplary embodiment; wherein the target object is object A, and the currently displayed object interaction information may include consultation information (semantic description information) corresponding to 301, comment information (semantic description information) corresponding to 302, comment summary information (semantic description information) corresponding to positive reviews 303, and comment summary information (semantic description information) corresponding to genuine products 304. Specifically, in conjunction with Figure 3 As can be seen, in addition to semantic description information, each object's interaction information can also include conversion trigger information: "Go to Purchase" control.

[0107] In another alternative embodiment, taking a first page as an example that can switch between multiple multimedia resources describing a target object, such as... Figure 4 As shown, Figure 4 This is a schematic diagram of another first page provided according to an exemplary embodiment. (In conjunction with...) Figure 4 As can be seen, various multimedia resources can include explanatory videos corresponding to the target object, evaluation videos corresponding to the target object, and image galleries corresponding to the target object. Furthermore, the target object is object A, and the currently displayed object interaction information can include the consultation information (semantic description information) corresponding to 401, the comment information (semantic description information) corresponding to 402, and the comment summary information (semantic description information) corresponding to the positive review dimension corresponding to 403.

[0108] In step S203, in response to a preset interaction instruction for any object interaction information, the associated details information corresponding to the target semantic description information is displayed on the first page;

[0109] In one specific embodiment, the aforementioned preset interaction instruction can be triggered by performing a third preset interaction operation on the object interaction information; specifically, the third preset interaction operation can be set according to the actual application, such as a click operation on the area where the object interaction information is located.

[0110] In one specific embodiment, the aforementioned target semantic description information can be the semantic description information contained in the interaction information of the object corresponding to the preset interaction instruction, and the associated details information does not obscure the first multimedia resource. Specifically, the associated details information corresponding to the target semantic can be any details information of the target object that matches the target semantic, such as comment details information, object attribute details information (e.g., size information, material information, washing and care information, etc. for clothing objects, product parameters, etc. for electrical appliance objects), etc. Optionally, the associated details information can be displayed in different areas of the screen corresponding to the first page (the screen displaying the first page) to ensure that the associated details information does not obscure the first multimedia resource.

[0111] In an optional embodiment, when the target semantic description information is the first comment information for the target object, the aforementioned associated details information can be the first comment details information corresponding to the target object;

[0112] Accordingly, the associated details information corresponding to the target semantics displayed on the first page may include:

[0113] The first comment's details are displayed on the first page.

[0114] In one specific embodiment, the first comment information may be the comment information corresponding to the preset interaction instruction in the comment information corresponding to the target object; the aforementioned first comment details information may include multiple comment information for the target object; the multiple comment information includes the first comment information, and at least one first target comment information including the target semantics is located before the other comment information in the multiple comment information, and the other comment information is the comment information other than at least one first target comment information in the multiple comment information.

[0115] In one specific embodiment, the comment information for the target object can be the target object's historical purchase comment information. When there are multiple first target comment pieces, they can be sorted by factors such as publication time and number of views; alternatively, when there are multiple other comment pieces, they can also be sorted by factors such as publication time and number of views.

[0116] In one specific embodiment, combined with Figure 3 As shown, if a preset interaction instruction is triggered based on object interaction information 302, the target semantic description information can be "the fabric is very good". The target semantic can be "the fabric is good". Correspondingly, at least one first target comment information in the first comment details information can be comment information that includes the semantic of "the fabric is good" among multiple comment information for the target object.

[0117] In the above embodiments, when the semantic description information is comment information, the comment information that includes the target semantics of the first comment information corresponding to the preset interaction instruction in the comment details information is displayed first. This allows users to view the comment details information while more conveniently viewing the comment information they are interested in, greatly improving the ease of operation and the browsing efficiency of comment information.

[0118] In addition, in practical applications, multiple comment information of the target object can be filtered in combination with the target semantics to filter out comment information that does not have the target semantics. Accordingly, the multiple comment information included in the first comment details information is replaced with at least one first target comment information.

[0119] In an optional embodiment, when the target semantic description information is second comment information for a target object, the aforementioned associated details information can be second comment details information corresponding to the target object; the second comment details information includes multiple comment information for the target object and at least one comment category tag corresponding to the multiple comment information; the multiple comment information includes the second comment information, and correspondingly, the above method may further include:

[0120] In response to a category display instruction triggered based on any comment category tag, update multiple comment information on the first page to the comment information corresponding to the target comment category tag;

[0121] In one specific embodiment, the detailed breakdown of multiple comment information of the target object in the second comment details information can refer to the relevant detailed breakdown of multiple comment information of the target object in the first comment details information, and will not be repeated here.

[0122] In one specific embodiment, the aforementioned target review category tag can be the review category tag corresponding to the aforementioned category display instruction. At least one review category tag can include one or more review category tags, which can be set according to the actual application requirements for classifying review information. Optionally, multiple review category tags can correspond to different review types. For example, based on whether the review information is from a returning customer, a returning customer review type can be identified; or based on whether the review information mentions that it is a genuine product, a genuine product review type can be identified, etc.

[0123] In one specific embodiment, the comment category tag can be used to trigger the display of comment information of the corresponding comment type; optionally, the comment category tag can be a control containing the corresponding comment type; optionally, a category display instruction can be triggered by clicking, long-pressing, or other fourth preset interactive operations on the comment category tag, and correspondingly, comment information other than the comment type corresponding to the category display instruction can be filtered out from the second comment details information, so as to update multiple comment information on the first page to the comment information corresponding to the target comment category tag; the comment information corresponding to the target comment category tag can be the comment information of the comment type corresponding to the target comment category tag.

[0124] In the above embodiments, when the comment details information includes at least one comment category tag, and a category display instruction is triggered based on any comment category tag, updating multiple comment information on the first page to the comment information corresponding to the target comment category tag can filter out comment information other than the comment type corresponding to the category display instruction, accurately focusing on the comment types that users are interested in, making it more convenient for users to view the comment information they are interested in, and greatly improving the ease of operation and the browsing efficiency of comment information.

[0125] In addition, it should be noted that in practical applications, if the comment information includes a comment image, the large image browsing mode can be triggered by clicking on any comment image or performing the fifth preset interactive operation on the comment image, which will enlarge the comment image.

[0126] In an optional embodiment, when the target semantic description information is the comment overview information of the target matching dimension corresponding to the target object, the above-mentioned association details information can be the third comment details information corresponding to the target object;

[0127] Accordingly, the associated details information corresponding to the target semantics displayed on the first page may include:

[0128] The third comment's details are displayed on the first page.

[0129] In one specific embodiment, the third comment details information may include at least one second target comment information for the target object, wherein the at least one second target comment information is at least one comment information whose corresponding matching dimension matches the target semantics among multiple comment information for the target object.

[0130] In practical applications, the comment information of the target object can be summarized from different matching dimensions according to the requirements, resulting in comment overview information of different matching dimensions. Correspondingly, the comment overview information of the same matching dimension corresponds to the same semantics. Optionally, taking the "positive review" dimension corresponding to the semantics of "positive review" as an example, the comment overview information can be "positive review rate XX%". Accordingly, the matching dimensions of the positive review information in the target object's comment information all match the target semantics of the comment overview information "positive review rate XX%", and thus, all positive review information can be accurately matched based on the comment overview information of the positive review dimension. Optionally, taking the "image review" dimension corresponding to the semantics of "image review" as an example, the comment overview information can be "XXX people reviewed with images". Correspondingly, the matching dimensions of the image review information in the target object's comment information all match the target semantics of the comment overview information "XXX people reviewed with images", and thus, all image review information can be accurately matched based on the comment overview information of the image review dimension.

[0131] In one specific embodiment, the different matching dimensions and the division dimensions corresponding to the various comment category tags mentioned above can be the same or different, and can be set according to the actual application. Accordingly, the different matching dimensions can be different division dimensions of comment information set to facilitate one-click accurate matching of comment information of different dimensions.

[0132] In an optional embodiment, combined with Figure 3 In a corresponding embodiment, if a preset interaction instruction is triggered for the object interaction information 304, the target semantic description information can be "1333 rating is genuine", the target matching dimension is the genuine dimension, and the target semantic can be genuine. Accordingly, at least one second target comment information in the third comment details information can be at least one comment information of the genuine dimension (the matching dimension that matches the genuine semantic) among multiple comment information for the target object.

[0133] In the above embodiments, when the semantic description information is a comment overview information with a certain matching dimension, displaying at least one comment information that matches the target semantics of the matching dimension and the comment overview information allows users to accurately match comments they are interested in with one click, making it more convenient for users to view comment information they are interested in, and greatly improving the ease of operation and the browsing efficiency of comment information.

[0134] In an optional embodiment, the comment information in the third comment details information may consist of only at least one second target comment information, or may also include other comment information, with the other comment information displayed later; optionally, the third comment information may also display information such as comment category tags.

[0135] In an optional embodiment, when the target semantic description information is target consultation information for a target object, the aforementioned associated details information can be the answer details information corresponding to the target consultation information;

[0136] Accordingly, the associated details information corresponding to the target semantics displayed on the first page may include:

[0137] The answer details are displayed on the first page.

[0138] In one specific embodiment, the answer details information can be object attribute details information that can answer the target inquiry information. Optionally, it can be combined with... Figure 3 In a corresponding embodiment, if a preset interaction instruction for object interaction information 301 is triggered, the target semantic description information can be "What size should I choose for 163cm 50kg", the target semantic can be how to choose the size, and the corresponding answer details can be a size chart.

[0139] In the above embodiments, when the target semantic description information is target consultation information for a target object, using the answer details information corresponding to the target consultation information as the associated details information allows users to accurately match the object details information to be consulted with one click, greatly improving the convenience and browsing efficiency of viewing the object details information to be consulted.

[0140] In an optional embodiment, the aforementioned response to a preset interaction instruction for any object interaction information, displaying the associated details information corresponding to the target semantic description information on the first page, may include:

[0141] In response to a preset interaction command, at least one object interaction information is hidden, related details information is displayed in the first area of ​​the screen corresponding to the first page, and a first multimedia resource is displayed in the second area of ​​the screen corresponding to the first page;

[0142] In one specific embodiment, the first region and the second region can be non-overlapping regions within the first page.

[0143] In an optional embodiment, any of the above object interaction information may further include conversion trigger information corresponding to the target object; the conversion trigger information can be used to trigger a conversion operation for the target object;

[0144] Accordingly, the aforementioned display of associated details information in the first area of ​​the screen corresponding to the first page may include:

[0145] The first area displays related details, conversion trigger information, and conversion-related elements.

[0146] In a specific embodiment, the conversion trigger information in the object interaction information and the conversion trigger information displayed in the first area can correspond to the same style or different styles; specifically, the conversion-related element can be an element associated with triggering the conversion, such as the amount of virtual resources required to obtain the target object, a shopping cart control, etc.

[0147] In addition, it should be noted that when the object interaction information also includes the transformation trigger information corresponding to the target object, the preset interaction instruction can be triggered by the third preset interaction operation targeting the area where the semantic description information in the object interaction information is located.

[0148] In the above embodiments, by displaying the first multimedia resource and associated details information in different areas of the screen corresponding to the first page, obstruction of the first multimedia resource can be effectively avoided. This allows for the display of the associated details information of the recommended object without exiting the current page, greatly improving the convenience and efficiency of viewing the associated details information and ensuring the continuity of multimedia resource display on the current page, thereby enhancing the object recommendation effect. Furthermore, displaying conversion trigger information and conversion-related elements simultaneously with the associated details information allows users to better understand conversion information or make more flexible conversion decisions, further improving the user experience.

[0149] In one specific embodiment, taking the comment details information as an example, such as... Figure 5 As shown, Figure 5 This is a schematic diagram of another first page provided according to an exemplary embodiment; wherein, the information in dashed box 501 can be comment details information, the "Buy Now" control in dashed box 502 is conversion trigger information, and the information in dashed box 502 other than the "Buy Now" control can be conversion-related elements; the control corresponding to 5011 can be comment category tags.

[0150] In another specific embodiment, taking the associated details information as the answer details information as an example, such as... Figure 6 As shown, Figure 6 This is a schematic diagram of another first page provided according to an exemplary embodiment; wherein, the information in dashed box 601 may be answer details information, the "Buy Now" control in dashed box 602 is conversion trigger information, and the information in dashed box 602 other than the "Buy Now" control may be conversion-related elements.

[0151] In addition, it should be noted that in practical applications, the first page does not include dashed boxes 501, 502, 601, and 602.

[0152] In an optional embodiment, the above method may further include:

[0153] In response to a conversion instruction triggered based on conversion trigger information, the associated details displayed in the first area are updated to the conversion confirmation information corresponding to the target object.

[0154] In a specific embodiment, the conversion trigger information in the object interaction information or the conversion trigger information displayed in the first area can be combined to trigger the conversion instruction. Accordingly, the conversion can be triggered with one click, and the conversion confirmation information can be displayed. Specifically, the conversion confirmation information may include order information such as the delivery address information, basic attributes of the object (e.g., size, color, quantity of clothing objects), and confirmation controls.

[0155] In the above embodiments, by combining conversion trigger information to trigger conversion processing with one click, and updating the associated details information displayed in the first area to the conversion confirmation information corresponding to the target object, conversion can be confirmed directly on the current page. This can achieve object conversion while ensuring the continuity of the current page display, effectively improving the object recommendation effect.

[0156] In an optional embodiment, the first multimedia resource is one of at least one multimedia resources describing the target object. If the at least one multimedia resource is multiple multimedia resources, the method may further include:

[0157] In response to the first resource switching command, the first multimedia resource displayed on the first page is updated to the second multimedia resource;

[0158] In one specific embodiment, the second multimedia resource can be the multimedia resource corresponding to the first resource switching instruction among a variety of multimedia resources. Optionally, the first resource switching instruction can be triggered by a swipe operation or a preset switching control.

[0159] In one specific embodiment, combined with Figure 4 In a corresponding embodiment, the first multimedia resource currently displayed can be an explanatory video of object A (target object). Optionally, the first resource switching instruction can be triggered by clicking the switching control "Evaluation" or the switching control "Gallery". Optionally, the first resource switching instruction can also be triggered by a swipe operation. Optionally, taking the example of the user triggering the first resource switching instruction by clicking the switching control "Gallery", the second multimedia resource can be a gallery of the target object.

[0160] In the above embodiments, various multimedia resources describing the target object are displayed on the first page by switching between them, which can better enrich the object description content. Furthermore, by displaying interactive object information that includes semantic description information associated with the target object, users can easily view the associated details of the object. This allows users to view more detailed object information on top of viewing the object description content on the current page, enabling them to have a more comprehensive understanding of the object and thus better improve the object recommendation effect.

[0161] In an optional embodiment, the first multimedia resource is one of at least one multimedia resources describing the target object. When the at least one multimedia resource is multiple multimedia resources, and the multiple multimedia resources have a preset switching order, and the first multimedia resource is the last multimedia resource among the multiple multimedia resources, the above method may include:

[0162] In response to the second resource switching command, the first page is switched to the second page associated with the target object.

[0163] In a specific embodiment, the second resource switching instruction can be triggered by a swipe operation; optionally, the swipe operation can include a swipe operation to switch forward and a swipe operation to switch backward; optionally, assuming that the first multimedia resource is the last multimedia resource in the switching order among multiple multimedia resources, the second resource switching instruction can be triggered by the swipe operation to switch backward, thereby switching the first page to the second page associated with the target object; optionally, the second page can be the details page of the target object, or the homepage of the store corresponding to the target object, etc.

[0164] In the above embodiments, if the multimedia resource currently displayed on the first page is the last multimedia resource among the various multimedia resources that can be displayed on the first page, and the resource switching instruction is triggered, the first page can be switched to the second page associated with the target object, so that after the user has viewed the object description content on the first page, they can view more object association information.

[0165] In an optional embodiment, in response to a preset interaction instruction for any object interaction information, before displaying the associated details information corresponding to the target semantic description information on the first page, the first page also displays an object introduction card for the target object, which includes a brief description of the object. The method may further include:

[0166] Upon detecting a first preset interactive operation triggered by the object's profile information, the details interface corresponding to the target object is displayed on the first page.

[0167] In one specific embodiment, the object introduction information may include basic object information such as object name and object type; the details interface may include detailed information required for object conversion, such as object conversion trigger information, conversion-related elements, object comment details, and object attribute details. Optionally, the object introduction card may also include the amount of virtual resources required to obtain the object, conversion trigger information, etc. Accordingly, the conversion process can be triggered with one click based on the conversion trigger information in the object introduction card, and the conversion confirmation information can be displayed without obscuring the first multimedia resources.

[0168] In a specific embodiment, such as Figure 3 As shown, the card corresponding to 301 can be an object description card; optionally, such as Figure 4 As shown, the card corresponding to 401 can be an object introduction card.

[0169] In the above embodiments, while displaying the first multimedia resource, an object introduction card is also displayed, which makes it easier for users to better understand the target object. Furthermore, the object introduction information in the object introduction card can be combined to trigger the display of the corresponding details interface of the target object in the first area. This can ensure the continuity of the display of multimedia resources on the current page, while allowing users to have a more comprehensive understanding of the object, thereby improving the object recommendation effect.

[0170] In an optional embodiment, the object introduction card can be triggered to change from a large image to a small image by a sixth preset interactive operation on the object introduction card, thereby better displaying the first multimedia resource based on the enriched card style.

[0171] Furthermore, it should be noted that the first, second, third, fourth, fifth, and sixth preset interactive operations in the embodiments of this specification can all be set according to actual application requirements.

[0172] As can be seen from the technical solutions provided in the embodiments of this specification above, this specification displays at least one object interaction information while displaying the first multimedia resource associated with the target object on the first page. Each object interaction information contains semantic description information associated with the target object, allowing users to gain a clear and intuitive understanding of the object interaction information in advance based on the semantic description information. This facilitates more targeted triggering of interaction commands. Furthermore, when a preset interaction command for any object interaction information is triggered, the associated details information corresponding to the target semantic description information is displayed on the current first page without obscuring the first multimedia resource. This allows for the display of the object's associated details without exiting the current page of the recommended object, greatly improving the convenience and efficiency of viewing the object's associated details. It also effectively ensures the continuity of the multimedia resource display on the current page, allowing users to gain a more comprehensive understanding of the object, thereby improving the object recommendation effect.

[0173] Figure 7 This is a block diagram illustrating an information display device according to an exemplary embodiment. (Refer to...) Figure 7 The device includes:

[0174] The first display module 710 is configured to display a first multimedia resource associated with a target object and at least one object interaction information on a first page, wherein any object interaction information contains semantic description information associated with the target object.

[0175] The second display module 720 is configured to execute a preset interaction instruction in response to interaction information of any object, and display the associated details information corresponding to the target semantic description information on the first page.

[0176] The target semantic description information is the semantic description information contained in the interaction information of the object corresponding to the preset interaction instruction, and the associated details information does not obscure the first multimedia resource.

[0177] In an optional embodiment, when the target semantic description information is the first comment information for the target object, the associated details information is the first comment details information corresponding to the target object;

[0178] The second display module 720 is specifically configured to display the first comment details on the first page;

[0179] The first comment details include multiple comment information targeting the target object; the multiple comment information includes the first comment information, and at least one first target comment information containing the target semantics is located before the other comment information, and the other comment information is the comment information other than at least one first target comment information among the multiple comment information.

[0180] In an optional embodiment, when the target semantic description information is second comment information for a target object, the associated details information is the second comment details information corresponding to the target object; the second comment details information includes multiple comment information for the target object and at least one comment category tag corresponding to the multiple comment information; the multiple comment information includes the second comment information, and the above device further includes:

[0181] The comment information update module is configured to execute a category display instruction triggered based on any comment category tag, updating multiple comment information on the first page to the comment information corresponding to the target comment category tag;

[0182] Among them, the target comment category tag is the comment category tag corresponding to the category display instruction.

[0183] In an optional embodiment, when the target semantic description information is the comment overview information of the target matching dimension corresponding to the target object, the association details information is the third comment details information corresponding to the target object;

[0184] The second display module 720 is specifically configured to display the third comment details information on the first page;

[0185] The third comment details include at least one second target comment for the target object. The at least one second target comment is at least one comment that matches the target semantics in the corresponding matching dimension among multiple comment information for the target object.

[0186] In an optional embodiment, when the target semantic description information is target consultation information for a target object, the associated details information is the answer details information corresponding to the target consultation information;

[0187] The second display module 720 is specifically configured to display the answer details on the first page.

[0188] In an optional embodiment, the second display module 720 is specifically configured to execute a response to a preset interactive instruction, hide at least one object interactive information, display related details information in a first area of ​​the screen corresponding to the first page, and display a first multimedia resource in a second area of ​​the screen corresponding to the first page;

[0189] The first and second regions are non-overlapping areas on the first page.

[0190] In an optional embodiment, any object interaction information further includes conversion trigger information corresponding to the target object; the conversion trigger information is used to trigger a conversion operation for the target object;

[0191] The second display module 720 includes:

[0192] The information display unit is configured to display related details, conversion trigger information, and conversion-related elements in the first area.

[0193] In an optional embodiment, the above-described apparatus further includes:

[0194] The information update module is configured to execute a conversion instruction triggered based on the conversion trigger information, updating the associated details information displayed in the first area to the conversion confirmation information corresponding to the target object.

[0195] In an optional embodiment, the first multimedia resource is one of at least one multimedia resources describing the target object. If the at least one multimedia resource is multiple multimedia resources, the apparatus further includes:

[0196] The multimedia resource update module is configured to respond to the first resource switching instruction and update the first multimedia resource displayed on the first page to the second multimedia resource.

[0197] The second multimedia resource is the multimedia resource corresponding to the first resource switching instruction among multiple multimedia resources.

[0198] In an optional embodiment, the first multimedia resource is one of at least one multimedia resources describing the target object. When the at least one multimedia resource is multiple multimedia resources, and the multiple multimedia resources have a preset switching order, and the first multimedia resource is the last multimedia resource among the multiple multimedia resources, the above-mentioned apparatus includes:

[0199] The page switching module is configured to respond to a second resource switching instruction and switch the first page to the second page associated with the target object.

[0200] In an optional embodiment, in response to a preset interaction instruction for any object interaction information, before displaying the associated details information corresponding to the target semantic description information on the first page, the first page further displays an object introduction card for the target object, the object introduction card including object introduction information, and the above-mentioned device further includes:

[0201] The details page display module is configured to display the details page corresponding to the target object on the first page when a first preset interactive operation triggered by the object's profile information is detected.

[0202] In an optional embodiment, the second display module 720 includes:

[0203] The page switching unit is configured to switch the preset page to a first page when a second preset interactive operation targeting a target object is detected on the preset page, and to display a first multimedia resource and at least one object interaction information on the first page.

[0204] The preset page is any page that includes links to the target object.

[0205] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0206] Figure 8 This is a block diagram illustrating an electronic device for displaying information according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 8 As shown. The terminal may include an RF (Radio Frequency) circuit 810, a memory 820 including one or more computer-readable storage media, an input unit 830, a display unit 840, a sensor 850, an audio circuit 860, a WiFi (Wireless Fidelity) module 870, a processor 880 including one or more processing cores, and a power supply 890, etc. Those skilled in the art will understand that... Figure 8 The terminal structure shown does not constitute a limitation on the terminal and may include more or fewer components than shown, or combine certain components, or have different component arrangements. Wherein:

[0207] The RF circuit 810 can be used for receiving and transmitting signals during information transmission or calls. Specifically, it receives downlink information from the base station and hands it over to one or more processors 880 for processing; additionally, it transmits uplink data to the base station. Typically, the RF circuit 810 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. Furthermore, the RF circuit 810 can also communicate wirelessly with networks and other terminals. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0208] The memory 820 can be used to store software programs and modules. The processor 880 executes various functional applications and data processing by running the software programs and modules stored in the memory 820. The memory 820 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, application programs required for the functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 820 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 820 may also include a memory controller to provide access to the memory 820 for the processor 880 and the input unit 830.

[0209] The input unit 830 can be used to receive input digital or character information, and to generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control. Specifically, the input unit 830 may include a touch-sensitive surface 831 and other input devices 832. The touch-sensitive surface 831, also known as a touch display screen or touchpad, can collect touch operations performed by the user on or near it (such as operations performed by the user using a finger, stylus, or any suitable object or accessory on or near the touch-sensitive surface 831), and drive the corresponding connection device according to a pre-set program. Optionally, the touch-sensitive surface 831 may include two parts: a touch detection device and a touch controller. The touch detection device detects the user's touch position and the signal generated by the touch operation, and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, sends it to the processor 880, and can receive and execute commands sent by the processor 880. In addition, the touch-sensitive surface 831 can be implemented using various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 831, the input unit 830 may also include other input devices 832. Specifically, other input devices 832 may include, but are not limited to, one or more of the following: physical keyboard, function keys (such as volume control buttons, power buttons, etc.), trackball, mouse, joystick, etc.

[0210] The display unit 840 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, video, and any combination thereof. The display unit 840 may include a display panel 841, which may optionally be configured as an LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or similar display panel 841. Further, a touch-sensitive surface 831 may cover the display panel 841. When the touch-sensitive surface 831 detects a touch operation on or near it, it transmits the information to the processor 880 to determine the type of touch event. Subsequently, the processor 880 provides corresponding visual output on the display panel 841 according to the type of touch event. The touch-sensitive surface 831 and the display panel 841 can be two independent components to implement input and output functions. However, in some embodiments, the touch-sensitive surface 831 and the display panel 841 can be integrated to achieve input and output functions.

[0211] The terminal may also include at least one sensor 850, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. The ambient light sensor can adjust the brightness of the display panel 841 according to the ambient light level, and the proximity sensor can turn off the display panel 841 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, a gravity acceleration sensor can detect the magnitude of acceleration in various directions (generally three axes). When stationary, it can detect the magnitude and direction of gravity and can be used for applications that identify the terminal's posture (such as landscape / portrait switching, related games, magnetometer posture calibration), vibration recognition-related functions (such as pedometer, tapping), etc. Other sensors that may be configured on the terminal, such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors, will not be described in detail here.

[0212] Audio circuitry 860, speaker 861, and microphone 862 provide an audio interface between the user and the terminal. Audio circuitry 860 converts received audio data into electrical signals, which are then transmitted to speaker 861, where they are converted into sound signals for output. Conversely, microphone 862 collects sound signals, converts them into electrical signals, which are then received by audio circuitry 860, converted back into audio data, processed by processor 880, and transmitted via RF circuitry 810 to, for example, another terminal, or output to memory 820 for further processing. Audio circuitry 860 may also include an earphone jack to facilitate communication between a peripheral headset and the terminal.

[0213] WiFi is a short-range wireless transmission technology. This terminal, through the WiFi module 870, can help users send and receive emails, browse web pages, and access streaming media, providing users with wireless broadband internet access. Although Figure 8 WiFi module 870 is shown, but it is understood that it is not a necessary component of the terminal and can be omitted as needed without changing the nature of the invention.

[0214] The processor 880 is the control center of the terminal, connecting various parts of the terminal through various interfaces and lines. It executes software programs and / or modules stored in the memory 820, and calls data stored in the memory 820 to perform various functions and process data, thereby providing overall monitoring of the terminal. Optionally, the processor 880 may include one or more processing cores; preferably, the processor 880 may integrate an application processor and a modem processor, wherein the application processor mainly handles the operating system, user interface, and applications, while the modem processor mainly handles wireless communication. It is understood that the modem processor may also not be integrated into the processor 880.

[0215] The terminal also includes a power supply 890 (such as a battery) to power various components. Preferably, the power supply can be logically connected to the processor 880 through a power management system, thereby enabling functions such as charging, discharging, and power consumption management through the power management system. The power supply 890 may also include one or more DC or AC power supplies, recharging systems, power fault detection circuits, power converters or inverters, power status indicators, and other arbitrary components.

[0216] Although not shown, the terminal may also include a camera, Bluetooth module, etc., which will not be described in detail here. Specifically, in this embodiment, the terminal's display unit is a touch screen display, and the terminal also includes a memory and one or more programs, wherein one or more programs are stored in the memory and configured to be executed by one or more processors of the instructions in the method embodiment of the present invention.

[0217] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information display method as described in the embodiments of this disclosure.

[0218] In an exemplary embodiment, a computer-readable storage medium is also provided, wherein when the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the information display method of the present disclosure embodiments.

[0219] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when run on a computer, causes the computer to execute the information display method of the present disclosure embodiments.

[0220] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0221] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0222] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information presentation method, characterized by, The method comprises the following steps: displaying, on a first page, a first multimedia resource associated with a target object and at least one object interaction information, wherein any object interaction information comprises semantic description information associated with the target object and conversion trigger information corresponding to the target object; the conversion trigger information is used to trigger a conversion operation for the target object, and the semantic description information in any object interaction information is not description information corresponding to a conversion operation function of the conversion trigger information; in response to a preset interaction instruction for any object interaction information, displaying, on the first page, associated detail information corresponding to a target semantic of target semantic description information and the conversion trigger information; the preset interaction instruction is triggered by a third preset interaction operation on a region where the semantic description information in the any object interaction information is located; wherein the target semantic description information is the semantic description information contained in the object interaction information corresponding to the preset interaction instruction, and the associated detail information does not block the first multimedia resource.

2. The method of claim 1, wherein, in the case that the target semantic description information is first comment information for the target object, the associated detail information is first comment detail information corresponding to the target object; the method comprises the following steps: displaying, on the first page, the first comment detail information and the conversion trigger information; wherein the first comment detail information comprises a plurality of comment information for the target object; the plurality of comment information comprises the first comment information, and at least one first target comment information of the target semantic in the plurality of comment information is located before other comment information, wherein the other comment information is comment information other than the at least one first target comment information in the plurality of comment information.

3. The method of claim 1, wherein, in the case that the target semantic description information is second comment information for the target object, the associated detail information is second comment detail information corresponding to the target object; the second comment detail information comprises a plurality of comment information for the target object and at least one comment classification tag corresponding to the plurality of comment information; the plurality of comment information comprises the second comment information, and the method further comprises the following steps: in response to a classification display instruction triggered based on any comment classification tag, updating the plurality of comment information in the first page to comment information corresponding to a target comment classification tag; wherein the target comment classification tag is a comment classification tag corresponding to the classification display instruction.

4. The method of claim 1, wherein, in the case that the target semantic description information is comment summary information of a target matching dimension corresponding to the target object, the associated detail information is third comment detail information corresponding to the target object; the method comprises the following steps: displaying, on the first page, the third comment detail information and the conversion trigger information; The third comment detail information includes at least one second target comment information corresponding to the target object, and the at least one second target comment information is at least one comment information corresponding to the target object and matching the target semantic in a plurality of comment information corresponding to the target object.

5. The method of claim 1, wherein, In a case where the target semantic description information is target consultation information corresponding to the target object, the association detail information is answer detail information corresponding to the target consultation information. The association detail information corresponding to the target semantic description information and the conversion trigger information displayed on the first page include: The answer detail information and the conversion trigger information are displayed on the first page.

6. The method of claim 1, wherein, The association detail information corresponding to the target semantic description information and the conversion trigger information displayed on the first page in response to the preset interaction instruction of any object interaction information include: In response to the preset interaction instruction, the at least one object interaction information is hidden, the association detail information and the conversion trigger information are displayed on a first area of a screen corresponding to the first page, and the first multimedia resource is displayed on a second area of the screen corresponding to the first page. The first area and the second area are non-overlapping areas in the first page.

7. The method of claim 6, wherein, The association detail information and the conversion trigger information displayed on the first area of the screen corresponding to the first page include: The association detail information, the conversion trigger information, and a conversion association element are displayed on the first area.

8. The method according to claim 6 or 7, characterized in that, The method further includes: In response to a conversion instruction triggered based on the conversion trigger information, the association detail information displayed on the first area is updated to conversion confirmation information corresponding to the target object.

9. The method according to any one of claims 1 to 7, characterized in that, The first multimedia resource is one of at least one multimedia resource describing the target object, and in a case where the at least one multimedia resource is a plurality of multimedia resources, the method further includes: In response to a first resource switching instruction, the first multimedia resource displayed on the first page is updated to a second multimedia resource. The second multimedia resource is a multimedia resource corresponding to the first resource switching instruction in the plurality of multimedia resources.

10. The method according to any one of claims 1 to 7, characterized in that, The first multimedia resource is one of at least one multimedia resource describing the target object, in a case where the at least one multimedia resource is a plurality of multimedia resources, the plurality of multimedia resources have a preset switching order, and the first multimedia resource is a last multimedia resource in the plurality of multimedia resources, the method includes: In response to a second resource switching instruction, the first page is switched to a second page associated with the target object.

11. The method according to any one of claims 1 to 7, characterized in that, Before the association detail information corresponding to the target semantic description information and the conversion trigger information displayed on the first page in response to the preset interaction instruction of any object interaction information, the first page further displays an object introduction card of the target object, the object introduction card includes object introduction information, and the method further includes: In a case where a first preset interaction operation triggered by the object profile information is detected, a detail interface corresponding to the target object is displayed on the first page.

12. The method according to any one of claims 1 to 7, characterized in that, The first multimedia resource and the at least one object interaction information associated with the target object displayed on the first page include: In a case where a second preset interaction operation triggered by the target object is detected on a preset page, the preset page is switched to the first page, and the first multimedia resource and the at least one object interaction information are displayed on the first page. The preset page is any page including object link information corresponding to the target object.

13. An information display device, characterized by comprising: The first display module is configured to perform the display of the first multimedia resource and the at least one object interaction information associated with the target object on the first page, and any object interaction information includes semantic description information associated with the target object and conversion trigger information corresponding to the target object. The conversion trigger information is used to trigger a conversion operation for the target object, and the semantic description information in any object interaction information is not description information corresponding to a conversion operation function of the conversion trigger information. The second display module is configured to perform the display of associated detail information corresponding to a target semantic of target semantic description information and the conversion trigger information on the first page in response to a preset interaction instruction for any object interaction information. The preset interaction instruction is triggered by a third preset interaction operation on a region where the semantic description information in the any object interaction information is located. The target semantic description information is semantic description information included in the object interaction information corresponding to the preset interaction instruction, and the associated detail information does not block the first multimedia resource. The processor; 14. An electronic device, comprising: The memory for storing the processor executable instructions; The processor is configured to execute the instructions to implement the information display method of any one of claims 1 to 12. When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device can execute the information display method of any one of claims 1 to 12. The instructions, when executed on a computer, cause the computer to execute the information display method of any one of claims 1 to 12.

15. A computer-readable storage medium, characterized in that, ​ 16. A computer program product, characterised in that, ​

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