Product information display methods, devices, electronic equipment, and storage media

By setting up service tags and display areas for guarantee resources on the product details page, the problem of insufficient content on the product details page was solved, resulting in more intuitive information display and improved user experience.

CN118898489BActive Publication Date: 2025-10-28BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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Patent Information

Application Number
CN202410873794.6
Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
Filing Date
2024-07-01
Publication Date
2025-10-28
Estimated Expiration
2044-07-01

AI Technical Summary

Technical Problem

In existing technologies, product detail pages display limited and unintuitive content, negatively impacting user experience.

Method used

On the product details page, set up a first display area and a second display area. The first display area is used to display the service tags corresponding to the target services supported by the target product, and the second display area is used to display the guarantee resources of the target services.

Benefits of technology

This improved the information richness of the product details page, enabling users to intuitively understand the services supported by the target product and the specific guarantee resources, thereby enhancing user trust and experience.

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Abstract

This application discloses a product information display method, apparatus, electronic device, and storage medium. The method includes: displaying a product details page, wherein the product details page is used to display detailed product information corresponding to a target product; the product details page includes a first display area and a second display area, wherein the first display area is used to display service tags corresponding to one or more target services supported by the target product, and the second display area is used to display support resource content corresponding to at least some of the one or more target services. The above-described product information display method, apparatus, electronic device, and storage medium can display more content on the product details page, improving the information richness of the product details page, and can more intuitively display the support resource content corresponding to the target services, thus improving the user experience.
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Description

Technical Field

[0001] This application relates to the field of human-computer interaction technology, specifically to a product information display method, device, electronic device, and storage medium. Background Technology

[0002] With the rapid development of internet technology, online shopping has become an indispensable part of consumers' daily lives, providing them with numerous conveniences. When shopping online using electronic devices, users can learn about the specific details of a product by browsing its product details page. Currently, however, the content displayed on these pages is limited, and some information is not presented intuitively, negatively impacting the user experience. Summary of the Invention

[0003] This application discloses a product information display method, apparatus, electronic device, and storage medium, which can display more content on the product details page, improve the information richness of the product details page, and more intuitively display the guarantee resource content corresponding to the target service, thereby improving the user experience.

[0004] This application discloses a product information display method, including:

[0005] Display the product details page, which is used to show detailed product information corresponding to the target product;

[0006] The product details page includes a first display area and a second display area. The first display area is used to display service tags corresponding to one or more target services supported by the target product. The target service refers to a service that can provide guaranteed resources during the transfer of the target product. The second display area is used to display the guaranteed resource content corresponding to at least some of the target services.

[0007] This application discloses a product information display device, the device comprising:

[0008] The display module is used to display the product details page, which is used to display detailed product information corresponding to the target product.

[0009] The product details page includes a first display area and a second display area. The first display area is used to display service tags corresponding to one or more target services supported by the target product. The target service refers to a service that can provide guaranteed resources during the transfer of the target product. The second display area is used to display the guaranteed resource content corresponding to at least some of the target services.

[0010] This application discloses an electronic device, including a memory and a processor. The memory stores a computer program, and when the computer program is executed by the processor, the processor performs the method described above.

[0011] This application discloses a computer-readable storage medium storing a computer program thereon, which, when executed by a processor, implements the method described above.

[0012] This application discloses a computer program product, including a computer program, which, when executed by a processor, implements the method described above.

[0013] The product information display method, apparatus, electronic device, and storage medium disclosed in this application disclose a product details page. This product details page displays detailed product information corresponding to a target product. The product details page includes a first display area and a second display area. The first display area displays service tags corresponding to one or more target services supported by the target product, and the second display area displays support resource content corresponding to at least some of the target services. In this application embodiment, the product details page can display service tags corresponding to the target services supported by the target product and support resource content corresponding to at least some of the target services. This allows the product details page to display more content, improving the information richness of the product details page. The product details page can more intuitively display the support resource content corresponding to the target services. Users browsing the product details page can intuitively and clearly understand the target services supported by the target product and the specific support resource content, thus improving the user experience. Attached Figure Description

[0014] To more clearly illustrate the technical solutions in the embodiments of this application, the drawings used in the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0015] Figure 1 This is an application scenario diagram of a product information display method in one embodiment;

[0016] Figure 2 This is a flowchart of a product information display method in one embodiment;

[0017] Figure 3A This is a schematic diagram of the product details page in one embodiment;

[0018] Figure 3B This is a schematic diagram of the product details page interface in another embodiment;

[0019] Figure 3C This is a schematic diagram of the product details page interface in another embodiment;

[0020] Figure 3D This is a schematic diagram of the product details page interface in another embodiment;

[0021] Figure 3E This is a schematic diagram of the product details page interface in another embodiment;

[0022] Figure 4A This is a schematic diagram of the product details page interface in another embodiment;

[0023] Figure 4B This is a schematic diagram of the product details page interface in another embodiment;

[0024] Figure 4C This is a schematic diagram of the product details page interface in another embodiment;

[0025] Figure 4D This is a schematic diagram of the product details page interface in another embodiment;

[0026] Figure 5 This is a flowchart illustrating the display of safeguard resources in a second display area in one embodiment;

[0027] Figure 6A This is a schematic diagram of the product details page interface in another embodiment;

[0028] Figure 6B This is a schematic diagram of the product details page interface in another embodiment;

[0029] Figure 6C This is a schematic diagram of the product details page interface in another embodiment;

[0030] Figure 7A This is a schematic diagram of the product details page interface in another embodiment;

[0031] Figure 7B This is a schematic diagram of the product details page interface in another embodiment;

[0032] Figure 7C This is a schematic diagram of the product details page interface in another embodiment;

[0033] Figure 8 A flowchart illustrating the display of a first floating component on a product details page in one embodiment;

[0034] Figure 9 This is a schematic diagram illustrating the interface changes when performing a swiping operation on a product details page in one embodiment;

[0035] Figure 10 This is a schematic diagram illustrating the interface changes when performing a swiping operation on the product details page in another embodiment;

[0036] Figure 11 This is a schematic diagram of the product details page interface in another embodiment;

[0037] Figure 12 A flowchart showing the service description component in one embodiment;

[0038] Figure 13A This is a schematic diagram of the product details page interface in another embodiment;

[0039] Figure 13B This is a schematic diagram of the image browsing interface in one embodiment;

[0040] Figure 13C This is a schematic diagram illustrating the interface changes for displaying process information in one embodiment.

[0041] Figure 14 This is a schematic diagram illustrating the interface changes for displaying a product recommendation page in one embodiment;

[0042] Figure 15 This is a schematic diagram of the product recommendation page interface in one embodiment;

[0043] Figure 16 This is a block diagram of a product information display device in one embodiment;

[0044] Figure 17 This is a structural block diagram of an electronic device in one embodiment. Detailed Implementation

[0045] The technical solutions of the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of this application, and not all embodiments. Based on the embodiments of this application, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of this application.

[0046] It should be noted that the terms "comprising" and "having," and any variations thereof, in the embodiments and accompanying drawings of this application are intended to cover non-exclusive inclusion. For example, a process, method, system, product, or device that includes a series of steps or units is not limited to the steps or units listed, but may optionally include steps or units not listed, or may optionally include other steps or units inherent to these processes, methods, products, or devices.

[0047] It is understood that the terms "first," "second," etc., used in this application may be used herein to describe various elements, but these elements are not limited by these terms. These terms are only used to distinguish one element from another. For example, without departing from the scope of this application, a first resource threshold may be referred to as a second resource threshold, and similarly, a second resource threshold may be referred to as a first resource threshold. Both the first resource threshold and the second resource threshold are resource thresholds, but they do not refer to the same resource threshold. The term "multiple" as used in this application refers to two or more. The term "and / or" as used in this application refers to one of the solutions, or any combination of multiple solutions.

[0048] Figure 1 This is an application scenario diagram of a product information display method in one embodiment. For example... Figure 1 As shown, the product information display methods provided in the various embodiments of this application can be applied to electronic devices 10, including but not limited to mobile phones, wearable devices (such as smart glasses, smartwatches, etc.), tablet computers, vehicle terminals, laptop computers, PCs (Personal Computers), etc.

[0049] Users can use electronic device 10 to browse product information online and conduct online shopping and other related activities as needed. Electronic device 10 can display a product details page 110, which can be used to display detailed product information corresponding to the target product. By browsing the product details page 110, users can obtain detailed product information corresponding to the target product.

[0050] In this embodiment of the application, the product details page 110 may include a first display area and a second display area. The first display area may be used to display service tags corresponding to one or more target services supported by the target product, and the second display area may be used to display the guarantee resource content corresponding to at least some of the target services among the one or more target services.

[0051] like Figure 2 As shown, in one embodiment, a product information display method is provided, which can be applied to the above-mentioned electronic device. The method may include the following steps:

[0052] Step 210: Display the product details page. The product details page is used to display detailed product information corresponding to the target product. The product details page includes a first display area and a second display area. The first display area is used to display the service tags corresponding to one or more target services supported by the target product. The second display area is used to display the guarantee resource content corresponding to at least some of the target services.

[0053] Optionally, the target product can be a physical product or a service product. A physical product refers to a product that has a physical form, while a service product refers to a functional product that is not a physical product but is sold, actually produced, and delivered through a structural system composed of human, material, and environmental resources, and can be purchased and actually received by consumers. For example, service products may include, but are not limited to, housekeeping service products, on-site repair service products, beauty service products, and recreational service products.

[0054] In some embodiments, the electronic device may display a product details page corresponding to the target product in response to a user's viewing operation of the target product. The viewing operation can be triggered in various ways. For example, a user may trigger the viewing operation by clicking on an advertisement stream corresponding to the target product; this advertisement stream may include, but is not limited to, advertisement videos and advertisement images. Alternatively, a user may search for the target product and trigger the viewing operation by clicking on the search results. Another example is a user clicking on product information (such as product images or product names) included on a product recommendation page. This application does not limit the scope of these methods.

[0055] It should be noted that the application that detects the user's viewing operation on the target product can be the same application as the application that displays the product details page, such as both being shopping applications; the application that detects the user's viewing operation on the target product can also be a different application from the application that displays the product details page, for example, the application that detects the user's viewing operation on the target product is a video playback application, while the application that displays the product details page is a shopping application, etc. This application embodiment does not limit this.

[0056] The product details page for the target product can be used to display detailed product information for the target product. Optionally, the detailed product information for the target product may include, but is not limited to, one or more of the following: the product name, the product's selling points, the product's numerical resource information, and the product description.

[0057] In this context, "product selling points" refers to the unique features or characteristics of the target product. These can be inherent to the product itself or attributed by the seller or sales platform. Product selling points can also be understood as product advantages. They may include, but are not limited to, product efficacy, product performance, and supported service guarantees. Product efficacy refers to the user experience benefits of the target product. Product performance refers to the inherent performance characteristics of the target product, such as battery life, energy efficiency, safety features, and durability. Supported service guarantees may include, but are not limited to, return and exchange guarantees, logistics guarantees, product authenticity guarantees, seller qualification guarantees, premium pricing guarantees, and damage guarantees.

[0058] The numerical resource information corresponding to the target product may include, but is not limited to, one or more of the following: value numerical resources, discount numerical resources, and consumption numerical resources. Value numerical resources represent the value of the target product and can be the numerical resources a user would normally consume to purchase it, such as the original price. Discount numerical resources refer to the preferential numerical resources available for purchasing the target product at that time, such as discounts or reduction amounts. Consumption numerical resources refer to the numerical resources a user actually needs to consume to purchase the target product, such as the discounted price.

[0059] The product information corresponding to the target product may include, but is not limited to, one or more of the following: product parameters, detailed product descriptions, place of origin, efficacy descriptions, performance descriptions, and brand introduction. Product parameters may include, but are not limited to, product structural parameters, product ingredient parameters, and product material parameters. The product information may be displayed in one or more of the following ways: video display, image display, or text display; no specific method is limited here.

[0060] The product details page of the target product may include a first display area, which may be used to display service tags corresponding to one or more target services supported by the target product.

[0061] The first display area refers to the area on the product details page that displays the service tags corresponding to the various service guarantees supported by the target product. These service tags can be used to represent the corresponding service guarantees. In addition to displaying service tags corresponding to one or more target services supported by the target product, alternatively, service tags corresponding to other service guarantees supported by the target product can also be displayed, such as product return and exchange guarantees, merchant qualification guarantees, etc., but are not limited to these.

[0062] The target service refers to a service that provides security resources during the transfer of the target product. Upon meeting the corresponding security conditions, the user can obtain the security resources provided by the target service. The transfer process of the target product refers to the process of transferring the target product from a merchant or manufacturer to a user. This process may include, but is not limited to, one or more processes such as the user purchasing the target product, transporting the target product, and the user using the target product. The security resources provided by the target service may include virtual resources and physical resources. For example, virtual resources may include money, coupons, etc., while physical resources may include actual products, actual components, etc.

[0063] For example, the target service may include at least one of the following: genuine product guarantee service, logistics guarantee service, premium guarantee service, and damage guarantee service. Genuine product guarantee service refers to the service that provides resources to protect the target product if it is counterfeit. Logistics guarantee service refers to the service that provides resources to protect the target product if problems occur during logistics and transportation; this may include services that provide resources for returns and exchanges, services that provide resources for delayed transportation (such as late delivery or late shipment), and services that provide resources for damage during transportation. Premium guarantee service refers to the service that provides resources to protect the target product if the user consumes more numerical resources during the purchase. Damage guarantee service refers to the service that provides resources to protect the target product if it suffers damage during use due to non-human factors.

[0064] In some embodiments, the first display area may be set around the product name of the target product, such as in the area above and / or below the product name of the target product, or in the area to the left or right of the product name of the target product, and displayed side by side with the product name of the target product. This allows users to quickly learn about the various service guarantees supported by the target product when viewing the product name while browsing the product details page, thus improving the user experience.

[0065] Optionally, the service tags corresponding to different service guarantees can have the same or different styles. The style of the service tag can refer to the display format of the service tag. The style of the service tag can include, but is not limited to, one or more of the following: tag shape, tag size, tag color, and icons contained in the tag.

[0066] As one implementation method, the importance levels of each service guarantee can be preset, and the style of the service labels corresponding to different importance levels can be different. For example, the label size of the service label corresponding to the first importance level service guarantee can be larger than the label size of the service label corresponding to the second importance level service guarantee, and the first importance level can be larger than the second importance level; or, the label color of the service label corresponding to the first importance level service guarantee is different from the label color of the service label corresponding to the second importance level service guarantee; or, the service label corresponding to the first importance level service guarantee may include an icon, while the service label corresponding to the second importance level service guarantee does not include an icon, etc., without limitation. Furthermore, the service labels corresponding to each service guarantee can be arranged and displayed in descending order of importance level, which allows users to quickly notice the higher importance level service guarantees supported by the target product, increasing users' trust in the target product.

[0067] Optionally, the importance level of the target service supported by the target product may be higher than the importance level of other service guarantees. The style of the service tags corresponding to each target service supported by the target product may be different from the style of the service tags corresponding to other service guarantees. Optionally, the service tags corresponding to each target service supported by the target product may also be displayed before the service tags corresponding to other service guarantees, making it easier for users to focus on the target services supported by the target product and further increasing users' trust in the target product.

[0068] The product details page of the target product may also include a second display area, which is used to display the protection resource content corresponding to at least some of the target services. The protection resource content corresponding to the target service may refer to the specific protection resource content that can be obtained when the user's rights are infringed. The protection resource content corresponding to the target service may include numerical information related to the protection resource content of the target service, which may include protection multipliers and / or protection numerical resources, etc.

[0069] The protection multiplier can refer to the multiple of the protection resources that can be provided to the user relative to the baseline resources, provided that the protection conditions corresponding to the target service are met. The baseline resources can be pre-set resources (such as a preset amount), or consumable resources (such as the amount actually paid by the user) or value resources (such as the original price of the target product), etc., without limitation.

[0070] Coverage resources refer to the specific numerical resources that can be provided to users under the conditions corresponding to the target service. In other words, it refers to the specific coverage resources (such as the specific compensation amount) that users can obtain under the conditions corresponding to the target service. By showing users the specific coverage ratio and / or coverage resources of the target service, users' doubts about the specific coverage resources of the target service can be reduced, and users' trust in the target product can be increased.

[0071] Optionally, in addition to displaying the protection resources corresponding to the target service, the second display area can also display the protection conditions corresponding to the target service, so that users can better understand the target service and the specific protection resources, further enhancing users' trust in the target product.

[0072] In some embodiments, the second display area can be located near the product name of the target product. For example, the first display area can be located above the product name of the target product, and the second display area can be located below the product name of the target product; or, the first display area can be located below the product name of the target product, and the second display area can be located below the first display area. This layout allows for a more intuitive display of the second display area, eliminating the need for users to traverse a long path to see the guaranteed resource content of the target service, thus improving the convenience of information viewing and enhancing the user experience.

[0073] Furthermore, the first and second display areas can be located on the first subpage displayed when entering the product details page. This first subpage refers to the page content displayed when the electronic device enters the product details page. Users can see the first and second display areas without having to scroll through the product details page, allowing them to more quickly notice the target services supported by the target product and the corresponding protection resources. This simplifies user operations, improves the convenience of viewing the protection resources corresponding to the target service, and enhances the user experience.

[0074] In some embodiments, the second display area may display the guarantee resource content corresponding to one target service supported by the target product, or it may display the guarantee resource content corresponding to multiple target services supported by the target product. The target service displayed in the second display area may be pre-set by the product sales platform, or it may be set by the seller of the target product, or it may be dynamically changing, which is not limited here.

[0075] For example, Figure 3A This is a schematic diagram of the product details page interface in one embodiment. For example... Figure 3AAs shown, the product details page 300 may include a first display area 310 and a second display area 320. The first display area 310 may display service tags 312 corresponding to one or more target services supported by the target product. Optionally, the service tag 312 may display the service guarantee name corresponding to the target service. For example, if the target service supported by the target product is "First Service," then the corresponding service tag 312 may display the service guarantee name "First Service," etc., but is not limited to this. The second display area 320 may display the guarantee resource content and guarantee conditions corresponding to the target service. For example, for the target service "First Service," the corresponding guarantee condition is "the product experiences YYY conditions," and the corresponding guarantee resource content includes the specific compensation amount, etc.

[0076] For example, Figure 3B This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 3B As shown, in the first display area 310 of the product details page 300, in addition to displaying the service tags 312 corresponding to the target service supported by the target product, the service tags 312 corresponding to other service guarantees supported by the target product can also be displayed. For example, service guarantees for "second service" and "third service" can also be displayed. These "second service" and "third service" service guarantees are not part of the target service. Through the first display area 310, users can clearly and intuitively understand the various service guarantees supported by the target product, improving the user experience.

[0077] For example, Figure 3C This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 3C As shown, in the first display area 310 of the product details page 300, service tags 312 corresponding to the various service guarantees supported by the target product can be displayed. The styles of the service tags 312 can be different, and service tags 312 corresponding to service guarantees with higher importance levels can be highlighted. For example, if the importance level of the target service "First Service" is higher than that of the service guarantees "Second Service" and "Third Service," then the style of the service tag 312 corresponding to the target service "First Service" will be different from the styles of other service tags 312, thus emphasizing the display of service tags 312 with higher importance levels. Optionally, the service tags 312 corresponding to the target services supported by the target product can also be arranged before other service tags 312, making it easier for users to notice the target services supported by the target product and improving the user experience.

[0078] For example, Figure 3D This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 3DAs shown, the first display area 310 can be located above and / or below the product name of the target product, and the service labels corresponding to the various service guarantees supported by the target product can be displayed above and / or below the product name of the target product.

[0079] For example, Figure 3E This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 3E As shown, if a target product supports multiple target services, the service tags corresponding to each target service supported by the target product can be displayed in the first display area 310 of the product details page 300, such as the service tags corresponding to the target service "First Service" and the target service "Second Service". The guarantee resource content corresponding to each of the multiple target services supported by the target product can be displayed in the second display area 320. For example, the guarantee conditions (such as the product experiencing YYY conditions) and specific compensation amounts corresponding to the target service "First Service" can be displayed in the second display area 320, as can the specific guarantee conditions (such as the product experiencing AAA conditions) and compensation amounts corresponding to the target service "Second Service".

[0080] In some embodiments, after displaying the product details page corresponding to the target product, the electronic device can first determine whether the target product supports the target service. If the target product supports the target service, the product details page can display the service tag corresponding to the target service supported by the target product, and a second display area can be displayed. This second display area displays the guaranteed resource content corresponding to the target service supported by the target product. If the target product does not support the target service, the second display area can be omitted, and the product details page can display the service tags corresponding to other service guarantees supported by the target product. The display of the second display area can be dynamically adjusted according to the service supported by the target product to optimize the page layout of the product details page and improve the user experience.

[0081] In some embodiments, in the second display area, the resource content is guaranteed to be displayed using a preset highlighting method. This preset highlighting method may include, but is not limited to, at least one of the following: displaying with a target color, zooming in, bolding, adding an underline, displaying with a target font, or displaying dynamically.

[0082] The target color and target font can be set according to actual needs. For example, the target color can be a color that is easy to attract users' attention, such as red, yellow, orange, or green, but it is not limited to these. The target color is different from the color used by other text in the second display area, and the target font is different from the font used by other text in the second display area.

[0083] For example, Figure 4AThis is a schematic diagram of the product details page interface in another embodiment. For example... Figure 4A As shown, the second display area 320 of the product details page 300 can display the guarantee resource content corresponding to the target service supported by the target product, and this guarantee resource content can be enlarged for display.

[0084] For example, Figure 4B This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 4B As shown, the second display area 320 of the product details page 300 can display the guarantee resource content corresponding to the target service supported by the target product. This guarantee resource content can be bolded and underlined.

[0085] In the second display area, the protection resources corresponding to the target service are highlighted in a preset manner. This can attract users' attention to the protection resources corresponding to the target service in the second display area, display the protection resources corresponding to the target service more intuitively, enhance users' understanding of the target service supported by the target product and the specific protection resources, and improve human-computer interaction.

[0086] In this embodiment, the product details page can display service tags corresponding to the target services supported by the target product, and display at least some of the guarantee resource content corresponding to the target services. This allows the product details page to display more content, improves the richness of information displayed on the product details page, and allows the product details page to display the guarantee resource content corresponding to the target services more intuitively. Users browsing the product details page can intuitively and clearly understand the target services supported by the target product and the specific guarantee resource content, thereby improving the user experience and increasing users' trust in the target product.

[0087] In some embodiments, a second display area may be displayed on the product details page under certain conditions. The method described above may further include: displaying the second display area on the product details page when the product information of the target product meets a first condition and / or the user information of the browsing user meets a second condition.

[0088] Optionally, the product information of the target product may include, but is not limited to, one or more of the following: the product category to which the target product belongs, the value value resources corresponding to the target product, the place of origin of the target product, the product brand of the target product, and the merchant information corresponding to the target product.

[0089] The first condition may include at least one of the following:

[0090] (1) The product category to which the target product belongs is the preset product category.

[0091] Preset product categories refer to the product categories for which the specific protection resource content corresponding to the target service is to be displayed in advance. Preset product categories can be product categories with higher security levels and / or higher value. For example, preset product categories may include, but are not limited to, luxury goods, beauty products, and electronic products. If the target product belongs to a preset product category, a second display area will be displayed on the target product's product details page, and the protection resource content corresponding to the target service supported by the target product will be displayed in this second display area.

[0092] (2) The value of the target product is greater than or equal to the second resource threshold.

[0093] The second resource threshold can be set according to actual needs. For example, the second resource threshold could be 2000 yuan, 1000 yuan, 3500 yuan, etc., but is not limited to these. If the value of the target product's corresponding resources is greater than or equal to the second resource threshold, it indicates that the target product has a high value, and users will have a stronger sense of distrust towards purchasing the target product online. Therefore, a second display area can be displayed on the target product's product details page, showing the guarantee resource content corresponding to the target service supported by the target product.

[0094] (3) The place of origin of the target product is the preset place of origin.

[0095] The preset origin refers to the product's origin as pre-set, where the specific protection resources corresponding to the target service are to be displayed. The preset origin can be a place where the product is prone to risk issues, such as a foreign country. If the target product's origin is the preset origin, a second display area will be shown on the target product's product details page, displaying the protection resources corresponding to the target service supported by the target product.

[0096] (4) The product brand of the target product is the preset product brand.

[0097] The preset product brand refers to the product brand that is pre-set to display the specific guarantee resources corresponding to the target service. This preset product brand can be a high-value and / or reputable brand, such as a major international beauty brand or a well-known mobile phone brand, but is not limited to these. If the target product's brand is a preset product brand, users will have a stronger sense of distrust towards purchasing the target product online. Therefore, a second display area can be shown on the target product's product details page, displaying the guarantee resources corresponding to the target service supported by the target product in this second display area.

[0098] (5) The merchant corresponding to the target product belongs to the preset merchant category.

[0099] Preset merchant categories refer to the pre-defined merchant categories for displaying the specific guarantee resources corresponding to the target service. Merchant categories can include, but are not limited to, self-operated merchants, official merchants, and unofficial merchants. Self-operated merchants refer to merchants directly operated by the shopping platform; official merchants refer to merchants directly operated by the brand owner of the target product; and unofficial merchants refer to merchants not directly operated by the brand owner of the target product. Preset merchant categories can include those that might create a strong sense of distrust among users, but are not limited to these. If the merchant corresponding to the target product belongs to a preset merchant category, a second display area can be shown on the target product's product details page, displaying the guarantee resources corresponding to the target service supported by the target product.

[0100] In this embodiment of the application, if the product information of the target product meets the first condition, and the user has a strong distrust of the target product, a second display area can be displayed on the product details page of the target product. In the second display area, the guarantee resource content corresponding to the target service supported by the target product can be displayed, thereby enhancing the user's trust in the target product and having a positive effect on the conversion of the target product.

[0101] Optionally, "browsing user" refers to a user who browses the product details page of the target product. The user information of the browsing user may include, but is not limited to, one or more of the following: the user's credit rating, the user's attention to the target service, and historical guarantee information.

[0102] The second condition may include at least one of the following:

[0103] (1) The user's reputation score is greater than the reputation score threshold.

[0104] User reputation score can be used to characterize a user's reliability and integrity. The higher the user's reputation score, the higher the user's reliability and integrity.

[0105] The credibility threshold can be set according to actual needs. When the credibility of a browsing user is greater than the credibility threshold, it indicates that the browsing user is more reliable and trustworthy, and is considered a higher-quality user. Therefore, a second display area can be displayed on the product details page of the target product, and the guarantee resources corresponding to the target service supported by the target product can be displayed in this second display area to enhance the trust of these higher-quality users in the target product.

[0106] (2) The browsing user’s attention to the target service is greater than the attention threshold.

[0107] The level of user attention to a target service refers to the degree of interest users have in the service. Optionally, this can be determined by acquiring data such as the number of times users view the service guarantee content of the target service and the search frequency of keywords related to the target service. For example, taking a genuine product guarantee service as an example, the keywords corresponding to this service may include, but are not limited to, "genuine product." The search frequency of keywords related to the genuine product guarantee service can be obtained, and the user's level of attention to the service can be determined based on this search frequency; the higher the search frequency, the higher the user's level of attention to the genuine product guarantee service.

[0108] The attention threshold can be set according to actual needs. When the browsing user's attention to the target service is greater than the attention threshold, a second display area can be displayed on the product details page of the target product. The corresponding guarantee resources for the target service will be displayed in the second display area, making the content displayed in the second display area more in line with the user's actual needs and improving the user experience.

[0109] (3) Locate the historical protection information corresponding to the browsing user and the target service.

[0110] It can retrieve the browsing user's historical protection information. This historical protection information refers to information related to when the browsing user initiated a protection resource acquisition process within a historical time period. This historical time period can be a pre-set period, such as within 1 year, 2 years, or a time before the current moment (such as the moment of entering the product details page), but is not limited to these. This historical protection information may include one or more of the following: the service protection name corresponding to the target service for which the protection resource acquisition process was initiated, the protection value resources, the reason for initiating the protection resource acquisition process, and the product order number.

[0111] It can be checked whether there is historical protection information corresponding to the target service supported by the target product. If historical protection information corresponding to the target service supported by the target product is found, it means that the browsing user has previously initiated the process of obtaining protection resources for the target service. Therefore, the browsing user will pay more attention to the situation of the target product supporting the target service. Therefore, a second display area can be displayed on the product details page of the target product, and the protection resource content corresponding to the target service can be displayed in the second display area, so that the content displayed in the second display area is more in line with the actual needs of the user.

[0112] In this embodiment of the application, when the user information of the browsing user meets the second condition, it indicates that the browsing user is a user who needs to enhance the display of the target service and specific guarantee resource content supported by the target product. A second display area can be displayed on the product details page of the target product, and the guarantee resource content corresponding to the target service can be displayed in the second display area, so that the content displayed in the second display area is more in line with the actual needs of the user and improves the user experience.

[0113] Optionally, the target service displayed in the second display area may be pre-set by the product sales platform or the merchant. If the product information of the target product meets the first condition and / or the user information of the browsing user meets the second condition, the second display area can be displayed on the product details page, and the corresponding guarantee resource content of the pre-set target service can be displayed in the second display area.

[0114] Optionally, the target service displayed in the second display area can also be dynamically changed. If the product information of the target product meets the first condition and / or the user information of the browsing user meets the second condition, the target service to be displayed in the second display area can be determined based on the first condition met by the product information and / or the second condition met by the user information, and the corresponding support resource content can be displayed in the second display area. If the first condition met by the product information of the target product and / or the second condition met by the user information are different, the user's attention to different target services may differ, and therefore the target service to be displayed in the second display area may be different.

[0115] For example, if the first condition of the target product information is that the target product belongs to a preset product category, users may pay more attention to logistics guarantee services, such as providing guaranteed resources during the return and exchange process, or providing guaranteed resources for late delivery; if the first condition of the target product information is that the value of the target product is greater than or equal to the second resource threshold, users may pay more attention to authenticity guarantee services; if the first condition of the target product information is that the target product brand is a preset product brand, users may pay more attention to premium guarantee services, etc., but are not limited to these.

[0116] For example, if the second condition for user information is that the browsing user's attention to target service A is greater than the attention threshold, it indicates that the user is more interested in target service A; if the second condition for user information is that historical guarantee information corresponding to target service B is found, it indicates that the user is more interested in target service B, and so on, but not limited to these. For example, Figure 4C This is a schematic diagram of the product details page interface in another embodiment. Figure 4DThis is a schematic diagram of the product details page interface in another embodiment. For example... Figure 4C As shown, if User A shows a high level of interest in the "First Service" supported by the target product, then the specific compensation amount corresponding to the "First Service" can be displayed in the second display area 320. For example... Figure 4D As shown, if User B has a high level of interest in the "second service" supported by the target product, the specific compensation amount corresponding to the "second service" can be displayed in the second display area 320. For different users, the product details page of the same product can display different target services in the second display area 320.

[0117] The target services displayed in the second display area can be dynamically adjusted based on the first condition met by the product information of the target product and / or the second condition met by the user information, so that the target services displayed in the second display area are personalized and the user experience is improved.

[0118] In this embodiment, the second display area can be displayed on the product details page only when certain conditions are met, allowing for flexible adjustment of the display layout of the product details page and improving its interactivity.

[0119] In some embodiments, the protection resource content corresponding to the target service displayed in the second display area may only show the protection multiplier corresponding to the target service, or only show the protection numerical resource corresponding to the target service, or simultaneously show both the protection multiplier and the protection numerical resource corresponding to the target service. For example... Figure 5 As shown, in one embodiment, the above method may further include step 502 and / or step 504.

[0120] Step 502: If the protection ratio corresponding to the first target service is greater than the ratio threshold, and / or the protection value resource corresponding to the first target service is less than the first resource threshold, the protection ratio corresponding to the first target service is displayed in the second display area.

[0121] The first target service can be one of one or more target services supported by the target product. The first target service can be any target service whose protection resource content is displayed in the second display area. The electronic device can determine whether the protection multiplier corresponding to the first target service is greater than a multiplier threshold, and / or determine whether the protection value resource corresponding to the first target service is less than a first resource threshold. If the protection multiplier corresponding to the first target service is greater than the multiplier threshold, and / or the protection value resource corresponding to the first target service is less than the first resource threshold, the protection multiplier corresponding to the first target service can be displayed in the second display area.

[0122] The multiplier threshold can be set according to actual needs, such as 5x, 7x, etc., but is not limited to this. If the coverage multiplier corresponding to the first target service is greater than the multiplier threshold, it indicates that the coverage multiplier corresponding to the first target service is relatively large. Displaying the coverage multiplier corresponding to the first target service can further enhance users' trust in the target product. Therefore, the coverage multiplier corresponding to the first target service can be displayed in the second display area to increase users' trust in the target product. Optionally, if the coverage multiplier corresponding to the first target service is greater than the multiplier threshold, the coverage value resource corresponding to the first target service can be displayed in the second display area, or it can be omitted.

[0123] The first resource threshold can be set according to actual needs, such as 5,000, 3,000, 2,000, etc., but is not limited to this. If the first resource threshold is less than the first resource threshold, it indicates that the protection value resource corresponding to the target product in the first target service is relatively small. The user can obtain a smaller protection value resource, and displaying the protection value resource corresponding to the first target service may not significantly increase the user's trust in the target product. Therefore, the protection multiplier corresponding to the first target service can be displayed in the second display area to ensure the user's trust in the target product. Optionally, if the first resource threshold is less than the first resource threshold, the protection value resource corresponding to the first target service can be displayed in the second display area, or it can be omitted.

[0124] For example, Figure 6A This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 6A As shown, if the target product supports a higher coverage ratio for the "first service" target service, but the target product's coverage value resources for the "first service" target service may be lower, then only the coverage ratio for the "first service" target service can be displayed in the second display area 320 of the target product's product details page 300.

[0125] As one implementation method, when the protection multiplier corresponding to the first target service is greater than the multiplier threshold and the protection numerical resource corresponding to the first target service is less than the first resource threshold, only the protection multiplier corresponding to the first target service can be displayed in the second display area, without displaying the protection numerical resource corresponding to the target service. This can improve users' trust in the target product, while simplifying the protection resource content displayed in the second display area, allowing users to focus more on the key points, improving the interactivity of the interface, and enhancing the user experience.

[0126] Step 504: If the protection multiplier corresponding to the first target service is not greater than the multiplier threshold, and / or the protection numerical resource corresponding to the first target service is not less than the first resource threshold, display the protection numerical resource corresponding to the first target service in the second display area.

[0127] If the coverage ratio corresponding to the first target service is not greater than the coverage ratio threshold, it indicates that the coverage ratio of the first target service is relatively low. Displaying the coverage ratio of the first target service may not significantly increase the user's trust in the target product. Therefore, the coverage value of the first target service can be displayed in the second display area to ensure the user's trust in the target product. Optionally, if the coverage ratio corresponding to the first target service is not greater than the coverage ratio threshold, the coverage ratio of the first target service can be displayed in the second display area, or it can be omitted.

[0128] If the guaranteed resource value corresponding to the first target service is not less than the first resource threshold, it indicates that the target product has a larger guaranteed resource value corresponding to the first target service. This means the user can obtain a larger guaranteed resource value, and displaying the guaranteed resource value corresponding to the first target service can further enhance the user's trust in the target product. Therefore, the guaranteed resource value corresponding to the first target service can be displayed in the second display area to increase user trust in the target product. Optionally, if the guaranteed resource value corresponding to the first target service is not less than the first resource threshold, the guarantee multiplier corresponding to the first target service can be displayed in the second display area, or it can be omitted.

[0129] For example, Figure 6B This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 6B As shown, if the target product has a higher protection value resource corresponding to the target service in "First Service", then only the protection value resource (such as the specific compensation amount) corresponding to the target service in "First Service" can be displayed in the second display area 320 of the product details page 300 of the target product.

[0130] As one implementation method, if the protection multiplier corresponding to the first target service is not greater than the multiplier threshold and the protection value resource corresponding to the first target service is not less than the first resource threshold, only the protection value resource corresponding to the first target service can be displayed in the second display area, without displaying the protection multiplier corresponding to the target service. This can improve users' trust in the target product, while simplifying the protection resource content displayed in the second display area, allowing users to focus more on the key points, improving the interactivity of the interface, and enhancing the user experience.

[0131] As another implementation, if the protection multiplier corresponding to the first target service is greater than the multiplier threshold and the protection numerical resource corresponding to the first target service is not less than the first resource threshold, the protection multiplier and protection numerical resource corresponding to the first target service can be displayed simultaneously in the second display area to give double emphasis to the protection resource content of the first target service, which can more intuitively display the protection resource content on the product details page.

[0132] For example, Figure 6C This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 6C As shown, if the target product supports a high coverage multiplier for the "first service" and the target product also has a high coverage value resource for the "first service", then the coverage multiplier and coverage value resource for the "first service" can be displayed simultaneously in the second display area 320 of the product details page 300 of the target product.

[0133] In some embodiments, the protection value resources corresponding to the first target service may be determined based on the consumption value resources of the target product and the protection ratio corresponding to the first target service; or, the protection value resources corresponding to the first target service may be determined based on the value value resources of the target product and the protection ratio corresponding to the first target service.

[0134] The baseline numerical resources can be either the consumed numerical resources of the target product (such as the amount actually paid by the user) or the value numerical resources of the target product (such as the original price of the target product). Based on the baseline numerical resources and the coverage ratio corresponding to the first target service, and according to the calculation rules for the first target service, the coverage numerical resources corresponding to the first target service are calculated. With a fixed coverage ratio for the first target service, the coverage numerical resources corresponding to the first target service are positively correlated with the baseline numerical resources; the larger the baseline numerical resources, the larger the coverage numerical resources corresponding to the first target service can be.

[0135] Optionally, the baseline numerical resource can be multiplied by the coverage ratio corresponding to the first target service to obtain the coverage numerical resource corresponding to the first target service. Further, the consumption numerical resource of the target product can be multiplied by the coverage ratio corresponding to the first target service to obtain the coverage numerical resource corresponding to the first target service; alternatively, the value numerical resource of the target product can be multiplied by the coverage ratio corresponding to the first target service to obtain the coverage numerical resource corresponding to the first target service. For example, taking the genuine product guarantee service as an example, the coverage ratio can be 10 times, and the value numerical resource of the target product is 5000 yuan, then the coverage numerical resource corresponding to the genuine product guarantee service can be 50000 yuan; taking the premium guarantee service as an example, the coverage ratio can be 2 times, and the consumption numerical resource of the target product is 3000 yuan, then the coverage numerical resource corresponding to the premium guarantee service can be 6000 yuan.

[0136] Optionally, the baseline numerical resources can be calculated first, and then the result can be multiplied by the protection multiplier corresponding to the first target service to obtain the protection numerical resources corresponding to the first target service. For example, the real-time numerical resources of the target product can be subtracted from the baseline numerical resources to obtain the difference, and then the difference can be multiplied by the protection multiplier corresponding to the first target service to obtain the protection numerical resources corresponding to the first target service. The numerical resources required by the target product can be dynamically changing. The real-time numerical resources of the target product can refer to the real-time numerical resources required to purchase the target product. For example, taking the premium protection service as an example, the protection multiplier can be 2 times. The numerical resources consumed when the user purchases the target product are 3000 yuan. On other platforms or within a period of time after the user's purchase, the numerical resources consumed by the target product are 2800 yuan. Then, the protection numerical resources corresponding to the first target service can be (3000-2800)*2=400 yuan.

[0137] It should be noted that the calculation rules for the target service can be set according to actual needs. The calculation rules for different target services can be the same or different, and there is no limitation here. By setting more reasonable calculation rules, the actual guaranteed resource values ​​can be more accurately reflected in user feedback, improving the accuracy and effectiveness of the content displayed on the product details page, protecting user rights, and further enhancing user trust in the target product.

[0138] In this embodiment, the protection resource content displayed in the second display area can be flexibly selected according to the protection multiplier and / or the protection value resource corresponding to the target service, which improves the flexibility of the product details page display and enhances the interactivity with the user.

[0139] In some embodiments, in addition to displaying the content of the guarantee resources, the second display area may also be used to display one or more of the following information: merchant information corresponding to the target product, guarantee resource submission information, and calculation rules corresponding to the content of the guarantee resources.

[0140] The merchant information corresponding to the target product may include, but is not limited to, one or more of the following: merchant name, merchant icon, merchant reputation, etc. Merchant reputation can be used to characterize the reliability of the merchant, and can be determined by one or more dimensions such as user reviews of the merchant's products, the probability of returns and exchanges, and the merchant's logistics speed.

[0141] The guarantee resource submission information can be used to identify whether a merchant has submitted guarantee resources related to the target service, and these guarantee resources can be used to guarantee the authenticity and validity of the target service.

[0142] The calculation rules corresponding to the guaranteed resource content can be the calculation rules corresponding to the guaranteed numerical resources of the target service, etc.

[0143] For example, Figure 7A This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 7A As shown, the second display area 320 in the product details page 300, in addition to displaying the guarantee resources corresponding to the target service supported by the target product, also displays the merchant icon 322 and information such as the guarantee resources submitted by the merchant.

[0144] For example, Figure 7B This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 7B As shown, the second display area 320 on the product details page 300, in addition to displaying the guarantee resources corresponding to the target service supported by the target product, also displays the merchant icon 322 and information such as the guarantee resources submitted by the merchant. This display method is more concise and clear, allowing users to quickly grasp the key content and improving the user experience.

[0145] For example, Figure 7C This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 7C As shown, the second display area 320 in the product details page 300, in addition to displaying the guarantee resource content corresponding to the target service supported by the target product, can also display the calculation rules corresponding to the target service, so as to facilitate users to further understand the specific guarantee resource content of the target service.

[0146] In this embodiment, in addition to displaying the content of the guarantee resources, the second display area can also display one or more of the following information: merchant information corresponding to the target product, guarantee resource submission information, and calculation rules corresponding to the content of the guarantee resources. The second display area displays a wide variety of information, which further improves the richness of information displayed on the product details page.

[0147] In some embodiments, such as Figure 8 As shown, the above method may further include the following steps:

[0148] Step 802: In response to a swipe operation on the product details page, a first floating component is displayed on the product details page. The first floating component is used to display the guarantee resource content corresponding to at least a portion of the target services in one or more target services.

[0149] A product details page typically contains a lot of detailed product information, which cannot all be displayed on a single screen. Users need to swipe through the product details page to view more detailed information. When an electronic device detects a user's swipe on the product details page, it can respond by swiping the page. During this swiping process, the subpages displayed on the electronic device's screen will vary, and the specific subpages displayed can be determined by the swipe operation parameters (such as swipe speed and swipe distance).

[0150] Optionally, the first and second display areas can be located on the first subpage displayed when entering the product details page. During the scrolling process of the product details page, the user will gradually transition from the first subpage to a subpage that does not include the second display area. Therefore, a first floating component can be displayed on the product details page. This first floating component can be used to display the guarantee resource content corresponding to at least some of the target services supported by the target product. That is, the first floating component can be used to display the guarantee resource content corresponding to the target services displayed in the second display area. By displaying the first floating component, the guarantee resource content corresponding to the target services can be continuously displayed on the product details page, thereby enhancing the user's trust in the target product.

[0151] The first floating component may include, but is not limited to, one or more of the following: a floating frame, a floating window, a floating card, a floating bar, etc. Optionally, the component size of the first floating component may be the same as that of the second display area, or the component size of the first floating component may be scaled proportionally to that of the second display area. The information displayed in the first floating component may be the same as the information displayed in the second display area, thereby ensuring the richness of the information displayed by the first floating component.

[0152] Furthermore, during the sliding display of the product details page, if it is detected that the currently displayed subpage of the product details page does not contain the second display area, the first floating component can be displayed on the product details page. If it is detected that the currently displayed subpage of the product details page contains the second display area, the first floating component can be canceled from being displayed on the product details page. This ensures that only the second display area or the first floating component is displayed on the current subpage, avoiding the repeated display of the same information and affecting the user's viewing of detailed product information, thus avoiding unnecessary confusion for the user.

[0153] For example, Figure 9 This is a schematic diagram illustrating the interface changes when a product details page is scrolled through in one embodiment. For example... Figure 9 As shown in (a), when a user clicks to enter the product details page 300, a second display area 320 can be displayed on the first subpage of the product details page 300. By swiping the product details page 300, as shown in (b), a first floating component 910 can be displayed on the product details page 300. This first floating component 910 can display the guarantee resource content corresponding to the target service supported by the target product. The content displayed in the first floating component 910 can be the same as the content displayed in the second display area 320. Further, as shown in (a), if the currently displayed subpage of the product details page 300 includes the second display area 320, the first floating component 910 is not displayed; as shown in (b), if the currently displayed subpage of the product details page 300 does not include the second display area 320, the first floating component 910 is displayed.

[0154] Optionally, if multiple target services are displayed in the second display area, the first floating component can only display the service guarantee name and guarantee resource content corresponding to each target service, such as specific guarantee value resources. For example, Figure 10 This is a schematic diagram illustrating the interface changes when performing a swipe operation on the product details page in another embodiment. For example... Figure 10 As shown in (a), when a user clicks to enter the product details page 300, a second display area 320 can be displayed on the first subpage of the product details page 300. This second display area 320 displays the guarantee value resources corresponding to the two target services supported by the target product. By swiping the product details page 300, as shown in (b), a first floating component 1010 can be displayed on the product details page 300. This first floating component 1010 displays the service guarantee names and guarantee value resources corresponding to the two target services supported by the target product. The content displayed in the first floating component 1010 is more concise and clearly highlights the specific guarantee resource content more intuitively.

[0155] Optionally, the display position of the first floating component in the current subpage of the product details page can be moved. Users can move the first floating component according to actual needs (such as dragging the first floating component). The electronic device can respond to the user's movement operation of the first floating component and adjust the display position of the first floating component in the current subpage of the product details page, which can improve the flexibility of operation.

[0156] In this embodiment of the application, during the sliding display of the product details page, a first floating component can be displayed on the product details page. Through the displayed first floating component, the guarantee resource content corresponding to the target service can be continuously displayed on the product details page, which can more intuitively display the guarantee resource content corresponding to the target service and improve the user experience.

[0157] In some embodiments, the product details page further includes a second floating component for displaying an introductory video corresponding to the target product. The method described above may also include displaying security resource content in the second floating component.

[0158] The second floating component may include a floating window, etc. It can be used to display an introductory video for the target product. This introductory video can be a recorded video or a live-action video. The second floating component provides an entry point to display the introductory video. Users can click on the second floating component to display the introductory video or directly enter the online live stream of the introductory video, such as entering the live stream room corresponding to the target product.

[0159] The second floating component can display at least some of the protection resources corresponding to the target services. Furthermore, the second floating component can display the same protection resources corresponding to the target services as those in the second display area. When users click on the second floating component to enter the introductory video, they can more easily notice the target services supported by the target product and the specific protection resources, which further enhances users' trust in the target product.

[0160] For example, Figure 11 This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 11 As shown, the product details page 300 may include a second floating component 1110, which may display an introductory video for the target product and the guarantee resource content corresponding to the target service supported by the target product. For example, it may display the service guarantee name and guarantee value resource (such as the specific compensation amount) corresponding to the target service supported by the target product.

[0161] As one implementation, the aforementioned safeguard resources can be continuously displayed in the second floating component.

[0162] As another implementation, if it is detected that the subpage currently displayed on the product details page does not contain the second display area, the guaranteed resource content can be displayed in the second floating component. If it is detected that the subpage currently displayed on the product details page contains the second display area, the guaranteed resource content displayed in the second floating component can be canceled. This ensures that only one set of guaranteed resource content is displayed on the current subpage, avoiding the repeated display of the same information and affecting the user's viewing of detailed product information, thus causing unnecessary trouble for the user.

[0163] Optionally, if it is detected that the currently displayed subpage of the product details page contains the second display area, only the service guarantee name corresponding to the target service can be displayed in the second floating component. If it is detected that the currently displayed subpage of the product details page does not contain the second display area, then the service guarantee name and guarantee resource content corresponding to the target service can be displayed in the second floating component. By dynamically adjusting the content displayed in the second floating component, display flexibility can be improved.

[0164] In this embodiment, the protection resource content corresponding to the target service can be displayed in the second floating component of the product details page. This allows for a more intuitive display of the protection resource content corresponding to the target service. Furthermore, the protection resource content is displayed in the existing floating component of the product details page, eliminating the need to add a new floating component. This reduces the feeling of crowding caused by too much content on the product details page and improves the user's interactive experience.

[0165] In some embodiments, such as Figure 12 As shown, the above method may further include the following steps:

[0166] Step 1202: In response to a first trigger operation on any service tag, or in response to a second trigger operation on the second display area, display a service description component on the product details page. This service description component is used to display the service guarantee content supported by the target product.

[0167] Step 1204: Display at least some of the guaranteed resource content corresponding to the target service in the service description component.

[0168] In some scenarios, users may need to view the coverage details of various services supported by the target product. This can be achieved by triggering any service tab or by triggering the second display area, allowing the electronic device to display the coverage details of the supported services. The electronic device can respond to the user's first trigger operation on any service tab, or the second trigger operation on the second display area, by displaying a service description component on the product details page.

[0169] Optionally, the operation methods of the first trigger operation and the second trigger operation mentioned above may include, but are not limited to, any one of the following: click operation, long press operation, double click operation, etc. The operation methods of the first trigger operation and the second trigger operation may be the same or different.

[0170] The service description component can be used to display the service guarantees supported by the target product. This service guarantee content may include at least the guarantee descriptions for each target service supported by the target product. Further, the service guarantee content may include guarantee descriptions for each service guarantee supported by the target product. In this embodiment, the service description component can display guarantee resource content corresponding to at least some of the target services supported by the target product. Further, the guarantee resource content corresponding to the target services displayed in the service description component may be the same as the guarantee resource content corresponding to the target services displayed in the second display area.

[0171] The service description component may take any form, including but not limited to windows, cards, and page frames. Optionally, the service description component may not completely obscure the product details page, but only partially obscure it, allowing users to easily return to the product details page and improving the visual experience. It should be noted that this application embodiment does not limit the component style of the service description component, and it can be set according to actual needs. For example, the service description component may be of a fixed size, or it may be dynamically adjusted according to the number of service guarantees supported by the target product. For instance, the more service guarantees the target product supports, the larger the size of the service description component can be, but it is not limited to this.

[0172] For example, Figure 13A This is a schematic diagram of the product details page interface in another embodiment. For example... Figure 13A As shown, when a user triggers any service tab on the product details page 300 or by triggering the second display area, the electronic device can display a service description component 1310 on the product details page 300. This service description component 1310 can be used to display the service guarantees supported by the target product. The service description component 1310 can display the guarantee resource content corresponding to the target service supported by the target product. For example, in the service description 1312 corresponding to the target service of the "first service" supported by the target product, the guarantee value resources (such as the specific compensation amount) corresponding to the target service of the "first service" can be displayed.

[0173] Optionally, the protection resource content corresponding to the target service displayed in the service description component may differ from the protection resource content corresponding to the target service displayed in the second display area. For example, the service description component may display the protection multiplier and protection value resources corresponding to the target service, while the second display area may only display the protection multiplier or protection value resources corresponding to the target service. Optionally, the service description component may also display the calculation rules corresponding to the protection value resources, etc., which are not limited here. Displaying more detailed protection resource content corresponding to the target service in the service description component helps users more accurately understand the target services supported by the target product and the specific protection resource content, thus improving the richness of information display.

[0174] In this embodiment, the protection resource content corresponding to the target service can also be displayed in the service description component, which strengthens the explanation of the specific protection resource content of the target service. This allows for a more intuitive display of the protection resource content corresponding to the target service, improves the richness of information, and further enhances users' trust in the target product, thus having a positive effect on the conversion of the target product.

[0175] In some embodiments, the product details page may further include a product display area, which can be used to display product image data corresponding to the target product. The method described above may further include: in response to a third trigger operation on the product display area, displaying an image browsing interface, displaying product impact data in a first area of ​​the image browsing interface, and displaying support resource content in a second area of ​​the image browsing interface, wherein the second area does not overlap with the first area.

[0176] The product display area refers to the area on the product details page that displays product image data corresponding to the target product. This product image data may include product images and / or product videos, and the product display area may be located on the first subpage displayed when entering the product details page. Furthermore, the product display area may be located above the product name of the target product.

[0177] For example, such as Figure 3A As shown, the product details page 300 may include a product display area 330, which may display product images and / or product videos corresponding to the target product.

[0178] Users can trigger (e.g., click) the product display area to control the electronic device to enter and display the image browsing interface. The electronic device can respond to a third trigger operation by the user on the product display area, switching from the product details page to the image browsing interface, which can be used to browse product image data. Product image data can be displayed in the first area of ​​the image browsing interface, and the corresponding support resource content for the target service can be displayed in the second area. Optionally, the support resource content for the target service displayed in the second area of ​​the image browsing interface can be the same as the support resource content for the target service displayed in the second display area.

[0179] The second region does not overlap with the first region. Furthermore, the first region can be the middle region of the image browsing interface, and the second region can be the region above or below the first region.

[0180] For example, Figure 13B This is a schematic diagram of an image browsing interface in one embodiment. For example... Figure 13B As shown, when a user triggers the product display area on the product details page, the electronic device can display the image browsing interface 1320. The first area 1322 of the image browsing interface 1320 can display product images and / or product videos, and the second area 1324 of the image browsing interface 1320 can display the guarantee resource content corresponding to the target service supported by the target product, and can also display the guarantee conditions corresponding to the target service, etc.

[0181] In this embodiment, by displaying the target services supported by the target product and specific support resources in the image browsing interface, the support resource content is enhanced. Users can view the target services supported by the target product and the specific support resources while browsing product impact data, thus enriching the information displayed on the image browsing interface. Furthermore, the second area displaying the support resource content does not overlap with the first area displaying the product image data, preventing interference from the displayed support resource content and ensuring a better user experience.

[0182] In some embodiments, the second display area may further include interactive controls corresponding to at least a portion of the target services, and the method described above may further include: in response to a fifth trigger operation on the target interactive control, displaying process information of the target service corresponding to the target interactive control. This process information can be used to describe the process of obtaining the guaranteed resources provided by the target service corresponding to the target interactive control.

[0183] For each target service displayed in the second display area, interactive controls corresponding to each target service can also be set. When a user needs to understand the resource acquisition process for any target service in the second display area, the corresponding interactive control can be triggered. The electronic device can respond to the fifth trigger operation of the target interactive control and display the resource acquisition process information of the target service corresponding to the target interactive control. This target interactive control can be any interactive control in the second display area, that is, the target interactive control can be any interactive control corresponding to any target service in the second display area.

[0184] The fifth trigger operation may include, but is not limited to, single-click, double-click, long-press, etc., and this application embodiment does not limit this.

[0185] The process information for the target service can be used to describe the specific resource acquisition process for that target service. This process information can be displayed using images and / or text. For example, Figure 13C This is a schematic diagram illustrating the interface changes for displaying process information in one embodiment. For example... Figure 13C As shown in (a), the second display area 320 in the product details page 300 may include an interactive control 1330. The user can trigger the interactive control 1330. As shown in (b), the electronic device can display a process display interface 1340. The process display interface 1340 can be used to display the process information of the target service corresponding to the triggered interactive control 1330. For example, if the interactive control 1330 corresponding to the target service of "first service" is clicked, the specific guarantee resource acquisition process corresponding to the target service of "first service" can be displayed in the process display interface 1340.

[0186] In this embodiment of the application, an interactive control for the target service is provided in the second display area. Users can trigger the interactive control to make the electronic device display the process information corresponding to the target service. The operation method is simpler and faster, which can improve the ease and efficiency of users to understand the specific guarantee resource acquisition process.

[0187] In some embodiments, the method described above may further include: in response to a fourth triggering operation on the service tag corresponding to the second target service, displaying a product recommendation page corresponding to the second target service.

[0188] A product recommendation page can refer to a page that displays multiple recommended products. The product recommendation page can include product information for one or more recommended products. The recommended products displayed on the product recommendation page can belong to the same product category as the target product and support a second target service. The second target service can be any target service supported by the target product.

[0189] It should be noted that the fourth triggering operation can be different from the first triggering operation in the above embodiments. For example, the first triggering operation can be a long press operation, and the fourth triggering operation can be a click operation, etc., which is not limited here.

[0190] When a user needs to find products within the same product category as the target product that offer the second target service, the service tag corresponding to that second target service can be triggered. The electronic device can then respond to this fourth trigger operation by redirecting from the target product's product details page to a recommended product page displaying the second target service. This recommended product page can show multiple recommended products that support the second target service and belong to the same product category as the target product.

[0191] Optionally, the product information for recommended products may include, but is not limited to, the product name, product selling points, and corresponding numerical resource information (such as the product's price).

[0192] For example, Figure 14 This is a schematic diagram illustrating the interface changes for displaying a product recommendation page in one embodiment. For example... Figure 14 As shown, when a user triggers the service tag 312 of the target service supported by the target product on the product details page 300, the electronic device can be redirected to the product recommendation page 1400. This product recommendation page 1400 may include multiple recommended products 1410, all of which belong to the same product category as the target product. For example, if the target product's product category is bags, then all recommended products 1410 displayed on the product recommendation page 1400 will also belong to the bag category. Furthermore, all recommended products 1410 support the target service corresponding to the service tag 312 triggered by the user; for example, all recommended products 1410 support the "First Service" target service. Further, the product recommendation page 1400 can display the service tag 1420 corresponding to the target service, allowing the user to intuitively understand the target services supported by each recommended product 1410 on the product recommendation page 1400.

[0193] In some embodiments, the product recommendation page may also display the guarantee resource content corresponding to each recommended product and the second target service. For example, Figure 15 This is a schematic diagram of the product recommendation page in one embodiment. Figure 15As shown, the product recommendation page 1400 may include multiple recommended products 1410. The product recommendation page 1400 can display the guarantee resource content related to the target service corresponding to the service tag triggered by the user for each recommended product 1410. For example, the product recommendation page 1400 can display the guarantee value resources (such as the specific compensation amount) that each recommended product 1410 can obtain under the target service of "First Service". Users can directly obtain the specific guarantee resource content of each recommended product 1410 under the same target service on the product recommendation page 1400, which is convenient for users to compare multiple recommended products 1410 and improve the user's convenience.

[0194] In this embodiment of the application, in response to the fourth trigger operation of the service tag corresponding to the second target service, the product recommendation page corresponding to the second target service can be displayed, which can conveniently and quickly show users recommended products that belong to the same product category as the target product and support the second target service, thereby improving the convenience of recommendation, meeting different user needs, and improving the user experience.

[0195] like Figure 16 As shown, in one embodiment, a product information display device 1600 is provided, which can be applied to the above-mentioned electronic device. The information display device 1600 may include a display module 1610.

[0196] Display module 1610 is used to display the product details page, which displays detailed product information corresponding to the target product.

[0197] The product details page includes a first display area and a second display area. The first display area is used to display service tags corresponding to one or more target services supported by the target product. Target services refer to services that can provide guaranteed resources during the transfer of the target product. The second display area is used to display the guaranteed resource content corresponding to at least some of the target services.

[0198] In one embodiment, in the second display area, the resource content is ensured to be displayed using a preset highlighting method; the preset highlighting method includes at least one of the following: displaying with a target color, zooming in, bolding, adding an underline, displaying with a target font, or displaying in a dynamic manner.

[0199] In one embodiment, the first display area and the second display area are located on the first subpage displayed when entering the product details page.

[0200] In one embodiment, the product details page includes the product name of the target product, and the second display area is located below the product name of the target product.

[0201] In one embodiment, the second display area is located below the first display area.

[0202] In one embodiment, the display module 1610 is further configured to determine whether the target product supports the target service; if the target product supports the target service, the service tag corresponding to the target service supported by the target product is displayed on the product details page, and a second display area is displayed, in which the guarantee resource content corresponding to the target service supported by the target product is displayed.

[0203] In one embodiment, the display module 1610 is further configured to display a first floating component on the product details page in response to a swiping operation on the product details page. The first floating component is used to display the guarantee resource content corresponding to at least a portion of the target services among the one or more target services.

[0204] In one embodiment, the product details page further includes a second floating component, which is used to display an introductory video corresponding to the target product.

[0205] Display module 1610 is also used to display the content of the security resources in the second floating component.

[0206] In one embodiment, the display module 1610 is further configured to display a service description component on the product details page in response to a first trigger operation on any service tag or a second trigger operation on the second display area. The service description component is used to display the service guarantee content supported by the target product; and to display the guarantee resource content corresponding to at least part of the target service in the service description component.

[0207] In one embodiment, the product details page also includes a product display area, which is used to display product image data corresponding to the target product.

[0208] The display module 1610 is also used to respond to a third trigger operation on the product display area, display an image browsing interface, display product image data in the first area of ​​the image browsing interface, and display security resource content in the second area of ​​the image browsing interface, wherein the second area does not overlap with the first area.

[0209] In one embodiment, the second display area is also used to display one or more of the following information: merchant information corresponding to the target product, guarantee resource submission information, and calculation rules corresponding to the guarantee resource content.

[0210] In one embodiment, the display module 1610 is further configured to display the protection ratio corresponding to the first target service in a second display area when the protection ratio corresponding to the first target service is greater than the protection ratio threshold and / or the protection numerical resource corresponding to the first target service is less than the first resource threshold; the first target service is one of the one or more target services.

[0211] In one embodiment, the display module 1610 is further configured to display the protection value resources corresponding to the first target service in the second display area when the protection multiplier corresponding to the first target service is not greater than the multiplier threshold and / or the protection value resources corresponding to the first target service are not less than the first resource threshold; the first target service is one of the one or more target services.

[0212] In one embodiment, the display module 1610 is further configured to display a second display area on the product details page when the product information of the target product meets the first condition and / or the user information of the browsing user meets the second condition.

[0213] In one embodiment, the first condition includes at least one of the following:

[0214] The target product belongs to the preset product category;

[0215] The value of the target product is greater than or equal to the second resource threshold.

[0216] The target product's place of origin is the pre-defined place of origin;

[0217] The target product's brand is the preset product brand;

[0218] The merchant corresponding to the target product belongs to the preset merchant category.

[0219] In one embodiment, the second condition includes at least one of the following:

[0220] The user browsing the page has a reputation score greater than the reputation threshold.

[0221] The browsing user's attention to the target service exceeds the attention threshold;

[0222] The historical protection information corresponding to the browsing user and the target service was found.

[0223] In one embodiment, the display module 1610 is further configured to display a product recommendation page corresponding to the second target service in response to a fourth trigger operation on the service tag corresponding to the second target service. The product recommendation page includes product information of one or more recommended products. The recommended products and the target products belong to the same product category and support the second target service. The second target service is any target service.

[0224] In one embodiment, the display module 1610 is further configured to display the guarantee resource content corresponding to each recommended product and the second target service on the product recommendation page.

[0225] In one embodiment, the second display area also includes interactive controls corresponding to at least a portion of the target service.

[0226] The display module 1610 is also used to respond to the fifth trigger operation on the target interactive control and display the guaranteed resource acquisition process information of the target service corresponding to the target interactive control; the target interactive control can be any interactive control.

[0227] In one embodiment, the target service includes at least one of the following: counterfeit goods target service, logistics target service, premium target service, and damage target service.

[0228] In this embodiment, the product details page can display service tags corresponding to the target services supported by the target product, and display at least some of the guarantee resource content corresponding to the target services. This allows the product details page to display more content, improves the information richness of the product details page, and enables the product details page to display the guarantee resource content corresponding to the target services more intuitively. Users browsing the product details page can intuitively and clearly understand the target services supported by the target product and the specific guarantee resource content, thus improving the user experience.

[0229] Figure 17 This is a structural block diagram of an electronic device in one embodiment. For example... Figure 17 As shown, the electronic device 1700 may include one or more of the following components: a processor 1710 and a memory 1720 coupled to the processor 1710, wherein the memory 1720 may store one or more computer programs, which may be configured to implement the methods described in the above embodiments when executed by one or more processors 1710.

[0230] Processor 1710 may include one or more processing cores. Processor 1710 connects to various parts within the electronic device 1700 using various interfaces and lines, and performs various functions and processes data of the electronic device 1700 by running or executing instructions, programs, code sets, or instruction sets stored in memory 1720, and by calling data stored in memory 1720. Optionally, processor 1710 may be implemented using at least one hardware form of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), or Programmable Logic Array (PLA). Processor 1710 may integrate one or more of the following: Central Processing Unit (CPU), Graphics Processing Unit (GPU), and modem. The CPU primarily handles the operating system, user interface, and applications; the GPU is responsible for rendering and drawing the displayed content; and the modem handles wireless communication. It is understood that the modem may also not be integrated into processor 1710 and may be implemented separately through a communication chip.

[0231] The memory 1720 may include random access memory (RAM) or read-only memory (ROM). The memory 1720 can be used to store instructions, programs, code, code sets, or instruction sets. The memory 1720 may include a program storage area and a data storage area. The program storage area may store instructions for implementing an operating system, instructions for implementing at least one function (such as touch functionality, sound playback functionality, image playback functionality, etc.), and instructions for implementing the various method embodiments described above. The data storage area may also store data created by the electronic device 1700 during use.

[0232] Understandably, the electronic device 1700 may include more or fewer structural elements than those shown in the above block diagram, such as a display device, a power module, a WiFi (Wireless Fidelity) module, a Bluetooth module, etc., and may not be limited herein.

[0233] This application discloses a computer-readable storage medium storing a computer program, wherein the computer program, when executed by a processor, implements the methods described in the above embodiments.

[0234] This application discloses a computer program product, including a computer program, which, when executed by a processor, implements the methods described in the above embodiments.

[0235] Those skilled in the art will understand that all or part of the processes in the above embodiments can be implemented by a computer program instructing related hardware. The program can be stored in a non-volatile computer-readable storage medium, and when executed, it can include the processes of the embodiments of the above methods. The storage medium can be a magnetic disk, optical disk, ROM, etc.

[0236] Any references to memory, storage, databases, or other media used herein may include non-volatile and / or volatile memory. Suitable non-volatile memory may include ROM, Programmable ROM (PROM), Erasable PROM (EPROM), Electrically Erasable PROM (EEPROM), or flash memory. Volatile memory may include random access memory (RAM), which is used as an external cache. By way of illustration and not limitation, RAM may take many forms, such as Static RAM (SRAM), Dynamic Random Access Memory (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDR SDRAM), Enhanced Synchronous DRAM (ESDRAM), Synchlink DRAM (SLDRAM), Rambus DRAM (RDRAM), and Direct Rambus DRAM (DRDRAM).

[0237] It should be understood that the phrase "one embodiment" or "an embodiment" throughout the specification means that a specific feature, structure, or characteristic related to the embodiment is included in at least one embodiment of this application. Therefore, "in one embodiment" or "in an embodiment" appearing throughout the specification does not necessarily refer to the same embodiment. Furthermore, these specific features, structures, or characteristics can be combined in any suitable manner in one or more embodiments. Those skilled in the art should also recognize that the embodiments described in the specification are optional embodiments, and the actions and modules involved are not necessarily essential to this application.

[0238] In the various embodiments of this application, it should be understood that the sequence number of each process does not necessarily imply the order of execution. The execution order of each process should be determined by its function and internal logic, and should not constitute any limitation on the implementation process of the embodiments of this application.

[0239] The units described above as separate components may or may not be physically separate. The components shown as units may or may not be physical units; they can be located in one place or distributed across multiple network units. Some or all of the units can be selected to achieve the purpose of this embodiment, depending on actual needs.

[0240] Furthermore, the functional units in the various embodiments of this application can be integrated into one processing unit, or each unit can exist physically separately, or two or more units can be integrated into one unit. The integrated unit can be implemented in hardware or as a software functional unit.

[0241] The technical features of the above embodiments can be combined in any way. For the sake of brevity, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0242] The foregoing has provided a detailed description of a product information display method, apparatus, electronic device, and storage medium disclosed in the embodiments of this application. Specific examples have been used to illustrate the principles and implementation methods of this application. The descriptions of the embodiments above are merely for the purpose of helping to understand the method and core ideas of this application. Furthermore, those skilled in the art will recognize that, based on the ideas of this application, there will be changes in the specific implementation methods and application scope. Therefore, the content of this specification should not be construed as a limitation of this application.

Claims

1. A method for displaying product information, characterized in that, include: Display the product details page, which is used to show detailed product information corresponding to the target product; The product details page includes a first display area and a second display area. The first display area is used to display service tags corresponding to one or more target services supported by the target product. The target service refers to a service that can provide guaranteed resources during the transfer of the target product. The second display area is used to display the guaranteed resource content provided by at least some of the target services. If the product information of the target product meets the first condition, and / or the user information of the browsing user meets the second condition, the second display area is displayed on the product details page; The first condition includes at least one of the following: The target product belongs to a preset product category; The value of the target product is greater than or equal to the second resource threshold. The place of origin of the target product is a pre-defined place of origin; The target product's brand is a preset product brand; The merchant corresponding to the target product belongs to a preset merchant category; The second condition includes at least one of the following: The user's reputation score is greater than the reputation threshold. The browsing user's attention to the target service is greater than the attention threshold; The historical protection information corresponding to the browsing user and the target service was found.

2. The method according to claim 1, characterized in that, The first display area and the second display area are located on the first subpage displayed when entering the product details page.

3. The method according to claim 1, characterized in that, The product details page includes the product name of the target product, and the second display area is located below the product name of the target product.

4. The method according to claim 1, characterized in that, The second display area is located below the first display area.

5. The method according to claim 1, characterized in that, The method further includes: Determine whether the target product supports the target service; If the target product supports the target service, the service tag corresponding to the target service supported by the target product will be displayed on the product details page, and the second display area will be displayed, in which the guarantee resource content corresponding to the target service supported by the target product will be displayed.

6. The method according to claim 1, characterized in that, The method further includes: In response to a swipe operation on the product details page, a first floating component is displayed on the product details page. The first floating component is used to display the guarantee resource content corresponding to at least a portion of the target services among the one or more target services.

7. The method according to claim 1, characterized in that, The product details page also includes a second floating component, which is used to display an introductory video corresponding to the target product; the method further includes: The protected resource content is displayed in the second floating component.

8. The method according to claim 1, characterized in that The method further includes: In response to a first trigger operation on any service tag, or in response to a second trigger operation on the second display area, a service description component is displayed on the product details page. The service description component is used to display the service guarantee content supported by the target product. The service description component displays the guaranteed resource content corresponding to at least a portion of the target services.

9. The method according to claim 1, characterized in that, The product details page also includes a product display area, which is used to display product image data corresponding to the target product; the method further includes: In response to a third trigger operation on the product display area, an image browsing interface is displayed, and the product image data is displayed in a first area of ​​the image browsing interface, while the protection resource content is displayed in a second area of ​​the image browsing interface. The second area does not overlap with the first area.

10. The method according to claim 1, characterized in that, The guaranteed resources include a guarantee multiplier, and the method further includes: If the protection multiplier corresponding to the first target service is greater than the multiplier threshold, and / or the protection resource value corresponding to the first target service is less than the first resource threshold, the protection multiplier corresponding to the first target service will be displayed in the second display area; the first target service is one of the one or more target services.

11. The method according to claim 1, characterized in that, The protected resources include protected numerical resources, and the method further includes: If the protection multiplier corresponding to the first target service is not greater than the multiplier threshold, and / or the protection numerical resource corresponding to the first target service is not less than the first resource threshold, the protection numerical resource corresponding to the first target service is displayed in the second display area; the first target service is one of the one or more target services.

12. The method according to claim 1, characterized in that, The second display area is also used to display one or more of the following information: merchant information corresponding to the target product, guarantee resource submission information, and calculation rules corresponding to the guarantee resource content.

13. The method according to any one of claims 1 to 12, characterized in that, The method further includes: In response to a fourth trigger operation on the service tag corresponding to the second target service, a product recommendation page corresponding to the second target service is displayed. The product recommendation page includes product information of one or more recommended products. The recommended products belong to the same product category as the target product and support the second target service. The second target service is any of the target services.

14. The method according to claim 13, characterized in that, The method further includes: The product recommendation page displays the guarantee resource content corresponding to each recommended product and the second target service.

15. The method according to claim 1, characterized in that, The second display area also includes interactive controls corresponding to at least some of the target services; the method further includes: In response to the fifth trigger operation on the target interactive control, process information of the target service corresponding to the target interactive control is displayed. The process information is used to describe the process of obtaining the guarantee resources provided by the target service corresponding to the target interactive control. The target interactive control is any of the interactive controls mentioned above.

16. The method according to any one of claims 1 to 12, characterized in that, The target service includes at least one of the following: genuine product guarantee service, logistics guarantee service, premium guarantee service, and damage guarantee service.

17. A product information display device, characterized in that, The device includes: The display module is used to display the product details page, which is used to display detailed product information corresponding to the target product. The product details page includes a first display area and a second display area. The first display area is used to display service tags corresponding to one or more target services supported by the target product. The target service refers to a service that can provide guaranteed resources during the transfer of the target product. The second display area is used to display the guaranteed resource content corresponding to at least some of the target services. The display module is further configured to display the second display area on the product details page when the product information of the target product meets the first condition and / or the user information of the browsing user meets the second condition; The first condition includes at least one of the following: The target product belongs to a preset product category; The value of the target product is greater than or equal to the second resource threshold. The place of origin of the target product is a pre-defined place of origin; The target product's brand is a preset product brand; The merchant corresponding to the target product belongs to a preset merchant category; The second condition includes at least one of the following: The user's reputation score is greater than the reputation threshold. The browsing user's attention to the target service is greater than the attention threshold; The historical protection information corresponding to the browsing user and the target service was found.

18. An electronic device, characterized in that, The system includes a memory and a processor, wherein the memory stores a computer program that, when executed by the processor, causes the processor to perform the method as described in any one of claims 1 to 16.

19. A computer-readable storage medium having a computer program stored thereon, characterized in that, When the computer program is executed by a processor, it implements the method as described in any one of claims 1 to 16.

20. A computer program product, characterized in that, It includes a computer program, and when the computer program is executed by a processor, it implements the method as described in any one of claims 1 to 16.

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