Intangible cultural heritage information promotion method and system

Abstract

The invention provides an intangible cultural heritage information promotion method and system, and the method comprises the steps: obtaining intangible cultural heritage attribute data of a target promotion region from a preset intangible cultural heritage database, and enabling a plurality of intangible cultural heritage distribution points to exist in the target promotion region, the intangible cultural heritage attribute data at least comprises coordinates and the number of the intangible cultural heritage distribution points; according to the coordinates and the number of the non-missing distribution points, calculating a non-missing spatial distribution aggregation index; comparing the non-permissive spatial distribution aggregation index with a preset distribution weight threshold value, selecting a spatial non-permissive priority evaluation matrix or a structural non-permissive priority evaluation matrix according to a comparison result, determining a non-permissive priority index of the non-permissive distribution points, and sorting the non-permissive distribution points to obtain a non-permissive priority index of the non-permissive distribution points; and then the promotion information of each non-perpetual distribution point is pushed in sequence, so that the intangible cultural heritage information promotion efficiency can be effectively improved.

Description

Technical Field

[0001] The present application relates to the field of information promotion, and in particular to a method and system for promoting intangible cultural heritage information. Background Art

[0002] Under the current wave of globalization, the protection and inheritance of intangible cultural heritage (hereinafter referred to as "intangible cultural heritage projects") are facing unprecedented challenges. At present, the information push method about intangible cultural heritage projects is highly dependent on manual judgment and expert evaluation. Faced with many intangible cultural heritage projects, this information push method is not only time-consuming and labor-intensive, but also extremely inefficient.

[0003] Secondly, due to the lack of a systematic information push mechanism, the information push process for intangible cultural heritage projects often appears disordered and chaotic. The information push process for intangible cultural heritage projects will result in waste of resources and unclear goals, resulting in low efficiency of information push. Summary of the invention

[0004] In response to the problems in the prior art, the present application provides an intangible cultural heritage information promotion method and system that can effectively improve the efficiency of intangible cultural heritage project information push by analyzing the spatial distribution of intangible cultural heritage distribution points in a target promotion area and constructing a corresponding information promotion sequence.

[0005] A method for promoting intangible cultural heritage information, comprising: Acquire intangible cultural heritage attribute data of the target promotion area from a preset intangible cultural heritage database, wherein there are a number of intangible cultural heritage distribution points in the target promotion area, and the intangible cultural heritage attribute data at least includes the coordinates and quantity of the intangible cultural heritage distribution points; According to the coordinates and quantity of the intangible cultural heritage distribution points, the mutual proximity of the intangible cultural heritage distribution points in the target promotion area is analyzed to obtain the nearest neighbor index of the intangible cultural heritage distribution points; According to the number of the intangible cultural heritage distribution points, the degree of aggregation of the intangible cultural heritage distribution points in the target promotion area is analyzed to obtain the geographical concentration of the intangible cultural heritage; According to the nearest neighbor index of the intangible cultural heritage distribution point and the intangible cultural heritage geographical concentration, according to the preset intangible cultural heritage spatial distribution feature matrix, the weights corresponding to the nearest neighbor index of the intangible cultural heritage distribution point and the intangible cultural heritage geographical concentration are obtained respectively, and the intangible cultural heritage spatial distribution aggregation index is obtained after adding them; When the intangible cultural heritage spatial distribution aggregation index is greater than a preset distribution weight threshold, the intangible cultural heritage priority index of the intangible cultural heritage distribution point is determined according to the intangible cultural heritage attribute data and a preset spatial intangible cultural heritage priority evaluation matrix; When the intangible cultural heritage spatial distribution aggregation index is less than a preset distribution weight threshold, the intangible cultural heritage priority index of the intangible cultural heritage distribution point is determined according to the intangible cultural heritage attribute data and a preset structural intangible cultural heritage priority evaluation matrix; According to the intangible cultural heritage priority indexes of the intangible cultural heritage distribution points, the intangible cultural heritage distribution points are sorted to form an intangible cultural heritage promotion priority sequence; The promotion information of each of the intangible cultural heritage distribution points is obtained, and the promotion information of each of the intangible cultural heritage distribution points is pushed in sequence according to the intangible cultural heritage promotion priority sequence.

[0006] This application also provides an intangible cultural heritage information promotion system, including: Intangible cultural heritage attribute data acquisition module: used to acquire intangible cultural heritage attribute data of the target promotion area from a preset intangible cultural heritage database, wherein there are several intangible cultural heritage distribution points in the target promotion area, and the intangible cultural heritage attribute data at least includes the coordinates and quantity of the intangible cultural heritage distribution points; The nearest neighbor index acquisition module of the intangible cultural heritage distribution points is used to analyze the mutual proximity of the intangible cultural heritage distribution points in the target promotion area according to the coordinates and quantity of the intangible cultural heritage distribution points, and obtain the nearest neighbor index of the intangible cultural heritage distribution points; Intangible cultural heritage geographical concentration acquisition module: used to analyze the degree of aggregation of the intangible cultural heritage distribution points in the target promotion area according to the number of the intangible cultural heritage distribution points, and obtain the intangible cultural heritage geographical concentration; Intangible cultural heritage spatial distribution aggregation index acquisition module: used to obtain the weights corresponding to the intangible cultural heritage distribution point nearest neighbor index and the intangible cultural heritage geographical concentration according to the preset intangible cultural heritage spatial distribution feature matrix, and add them to obtain the intangible cultural heritage spatial distribution aggregation index; Intangible cultural heritage priority index acquisition module: when the intangible cultural heritage spatial distribution aggregation index is greater than the preset distribution weight threshold, according to the intangible cultural heritage attribute data, according to the preset spatial intangible cultural heritage priority evaluation matrix, determine the intangible cultural heritage priority index of the intangible cultural heritage distribution point; when the intangible cultural heritage spatial distribution aggregation index is less than the preset distribution weight threshold, according to the intangible cultural heritage attribute data, according to the preset structural intangible cultural heritage priority evaluation matrix, determine the intangible cultural heritage priority index of the intangible cultural heritage distribution point; Intangible cultural heritage promotion priority sequence acquisition module: used to sort the intangible cultural heritage distribution points according to the intangible cultural heritage priority indexes of the intangible cultural heritage distribution points to form an intangible cultural heritage promotion priority sequence; Intangible cultural heritage point promotion module: used to obtain the promotion information of each of the intangible cultural heritage distribution points, and push the promotion information of each of the intangible cultural heritage distribution points in turn according to the intangible cultural heritage promotion priority sequence.

[0007] Compared with the prior art, this application obtains the intangible cultural heritage attribute data of each intangible cultural heritage distribution point in the target promotion area, analyzes the spatial distribution of the intangible cultural heritage distribution points, and determines the promotion priority of the intangible cultural heritage distribution points according to the preset intangible cultural heritage priority evaluation matrix based on the analysis results and the intangible cultural heritage attribute data, and constructs a corresponding information promotion sequence. According to the information promotion sequence, the promotion information of each of the intangible cultural heritage distribution points is pushed in turn. That is, this application constructs a systematic and scientifically based intangible cultural heritage project information push system to replace the manual judgment method of information push, and promotes information by constructing an information promotion sequence, which can effectively improve the efficiency of intangible cultural heritage project information push.

[0008] In order to provide a clearer understanding of the present application, the specific implementation of the present application will be described below in conjunction with the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0009] Figure 1 A flowchart of a method for promoting intangible cultural heritage information is provided for this application; Figure 2 A flowchart of a method for obtaining the nearest neighbor index of intangible cultural heritage distribution points in a method for promoting intangible cultural heritage information is provided for this application; Figure 3 A flow chart of a method for obtaining the geographical concentration of intangible cultural heritage in a method for promoting intangible cultural heritage information is provided for this application; Figure 4 This is a flow chart of a method for obtaining an intangible cultural heritage priority index in an embodiment of an intangible cultural heritage information promotion method of the present application; Figure 5 This is a flow chart of a method for obtaining an intangible cultural heritage priority index in another embodiment of a method for promoting intangible cultural heritage information of this application; Figure 6 A flow chart of a method for obtaining regression coefficients of social factors in a method for promoting intangible cultural heritage information is provided for this application; Figure 7 A flow chart of a method for obtaining regression coefficients of economic factors in a method for promoting intangible cultural heritage information is provided for this application; Figure 8 A schematic diagram of an intangible cultural heritage information promotion system for this application. DETAILED DESCRIPTION

[0010] The technical solutions in the embodiments of the present application will be described clearly and completely below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, rather than all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of the present application.

[0011] It should be understood that the schematic drawings are not drawn to scale. The flowcharts used in this application illustrate operations implemented according to some embodiments of the application. It should be understood that the operations of the flowcharts may be implemented out of order, and steps without logical contextual relationships may be reversed in order or implemented simultaneously. In addition, those skilled in the art may add one or more other operations to the flowcharts, or may remove one or more operations from the flowcharts, under the guidance of the content of this application.

[0012] Reference to "embodiments" herein means that a particular feature, structure, or characteristic described in conjunction with the embodiments may be included in at least one embodiment of the present application. The appearance of the phrase in various locations in the specification does not necessarily refer to the same embodiment, nor is it an independent or alternative embodiment that is mutually exclusive with other embodiments. It is explicitly and implicitly understood by those skilled in the art that the embodiments described herein may be combined with other embodiments.

[0013] Example 1 See also Figure 1 , Figure 1 The present invention is a flowchart of a method for promoting intangible cultural heritage information for this application.

[0014] This application provides a method for promoting intangible cultural heritage information, which specifically includes the following steps: S1: Acquire intangible cultural heritage attribute data of a target promotion area from a preset intangible cultural heritage database, wherein there are a number of intangible cultural heritage distribution points in the target promotion area, and the intangible cultural heritage attribute data at least includes the coordinates and quantity of the intangible cultural heritage distribution points; S2: Analyze the mutual proximity of the intangible cultural heritage distribution points in the target promotion area according to the coordinates and quantity of the intangible cultural heritage distribution points to obtain the nearest neighbor index of the intangible cultural heritage distribution points; S3: Analyze the concentration of the intangible cultural heritage distribution points in the target promotion area according to the number of the intangible cultural heritage distribution points to obtain the geographical concentration of the intangible cultural heritage; S4: According to the nearest neighbor index of the intangible cultural heritage distribution point and the intangible cultural heritage geographical concentration, according to the preset intangible cultural heritage spatial distribution feature matrix, respectively obtain the weights corresponding to the nearest neighbor index of the intangible cultural heritage distribution point and the intangible cultural heritage geographical concentration, and add them to obtain the intangible cultural heritage spatial distribution aggregation index; S5: when the intangible cultural heritage spatial distribution aggregation index is greater than a preset distribution weight threshold, the intangible cultural heritage priority index of the intangible cultural heritage distribution point is determined according to the intangible cultural heritage attribute data and a preset spatial intangible cultural heritage priority evaluation matrix; S6: when the intangible cultural heritage spatial distribution aggregation index is less than a preset distribution weight threshold, determining the intangible cultural heritage priority index of the intangible cultural heritage distribution point according to the intangible cultural heritage attribute data and a preset structural intangible cultural heritage priority evaluation matrix; S7: sorting the intangible cultural heritage distribution points according to the intangible cultural heritage priority indexes of the intangible cultural heritage distribution points to form an intangible cultural heritage promotion priority sequence; S8: Acquire the promotion information of each of the intangible cultural heritage distribution points, and push the promotion information of each of the intangible cultural heritage distribution points in turn according to the intangible cultural heritage promotion priority sequence.

[0015] Compared with the prior art, this solution obtains the intangible cultural heritage attribute data of each intangible cultural heritage distribution point in the target promotion area, analyzes the proximity and geographical concentration of the intangible cultural heritage distribution points in the target promotion area, and according to the analysis results, combined with the intangible cultural heritage attribute data, determines the promotion priority of the intangible cultural heritage distribution points according to the preset spatial intangible cultural heritage priority evaluation matrix or structural intangible cultural heritage priority evaluation matrix, thereby constructing a corresponding information promotion sequence, and according to the information promotion sequence, pushes the promotion information of each of the intangible cultural heritage distribution points in turn. That is, this application replaces the method of pushing information by manual judgment by constructing an information promotion sequence for information promotion, and can effectively improve the efficiency of information push of intangible cultural heritage projects, thereby helping the protection and inheritance of intangible cultural heritage and the prosperity and development of the tourism industry.

[0016] For step S1, the intangible cultural heritage information promotion method of the present invention can be executed by the following computer system, which includes an intangible cultural heritage database server, a data acquisition server, an information push server and a user terminal. The intangible cultural heritage database server is used to store the intangible cultural heritage attribute data of multiple target promotion areas and construct the intangible cultural heritage database. The data acquisition server is used to obtain the intangible cultural heritage attribute data of the target promotion area from the intangible cultural heritage database server, and send the intangible cultural heritage attribute data of the target promotion area to the information push server for processing. The information push server executes the intangible cultural heritage information promotion method of the present invention to obtain the promotion information of each of the intangible cultural heritage distribution points, and pushes the promotion information of each of the intangible cultural heritage distribution points to the corresponding user terminal in turn according to the intangible cultural heritage promotion priority sequence. Among them, the user terminal can log in to the information push server, select the required target area, and thus obtain the promotion information of the intangible cultural heritage distribution points in the accurate target area, or perform an operation similar to subscription, and the information push server automatically pushes the promotion information of the relevant intangible cultural heritage distribution points.

[0017] In response to a user's call instruction to the intangible cultural heritage database server, the intangible cultural heritage attribute data of the target promotion area is obtained from the intangible cultural heritage database server, wherein the preset intangible cultural heritage database is stored in the intangible cultural heritage database server. In this embodiment, there are several intangible cultural heritage distribution points in the target promotion area, and the intangible cultural heritage distribution points are obtained by abstracting and refining the intangible cultural heritage items through macro-spatial analysis, and can be obtained by the user clicking the selection instruction to mark the intangible cultural heritage items in the target promotion area. The target promotion area refers to the area selected for the promotion of intangible cultural heritage. In this embodiment, the target promotion area is preferentially the Three Gorges Reservoir area. The intangible cultural heritage distribution points refer to the intangible cultural heritage items distributed in the target promotion area, and the intangible cultural heritage attribute data refer to the basic information of the intangible cultural heritage items corresponding to the intangible cultural heritage distribution points. The intangible cultural heritage attribute data at least includes the coordinates and quantity of the intangible cultural heritage distribution points.

[0018] In response to the user's collection instruction to the intangible cultural heritage database server, the intangible cultural heritage database server preferentially collects the intangible cultural heritage attribute data from the official intangible cultural heritage database to construct the intangible cultural heritage database. Of course, the intangible cultural heritage attribute data can also be obtained from other means such as intangible cultural heritage institutions.

[0019] Please also see Figure 2 , Figure 2This is a flow chart of a method for obtaining the nearest neighbor index of intangible cultural heritage distribution points in a method for promoting intangible cultural heritage information in this application. For step S2, in response to the user's first analysis instruction to the information push server, the information push server obtains the coordinates of the intangible cultural heritage distribution points and the number of the intangible cultural heritage distribution points from the intangible cultural heritage database server, and analyzes the mutual proximity of the intangible cultural heritage distribution points in the target promotion area based on the coordinates and number of the intangible cultural heritage distribution points, obtains the nearest neighbor index of the intangible cultural heritage distribution points, and stores it in the intangible cultural heritage database server, and also includes the following steps: S21: Calculate the nearest average distance between any of the intangible cultural heritage distribution points and other intangible cultural heritage distribution points according to the coordinates of the intangible cultural heritage distribution points according to the following formula:

[0020] In the formula, is the nearest average distance between any intangible cultural heritage distribution point P_r and other intangible cultural heritage distribution points, q is the number of intangible cultural heritage distribution points, is the coordinate of any intangible cultural heritage distribution point P_r, are the coordinates of the other intangible cultural heritage distribution points, e≠r; S22: Calculate the average distribution distance of the intangible cultural heritage distribution points in the target promotion area according to the following formula based on the number of the intangible cultural heritage distribution points:

[0021] In the formula, is the average distribution distance of the intangible cultural heritage distribution points in the target promotion area, A is the number of the intangible cultural heritage distribution points, and B is the area of ​​the target promotion area; S23: Divide the nearest average distance by the average distribution distance to obtain the nearest neighbor index of the intangible cultural heritage distribution point. The nearest neighbor index of the intangible cultural heritage distribution point is a geographical indicator used to measure the degree of spatial proximity of the intangible cultural heritage items in the target promotion area. In this embodiment, when the nearest neighbor index of the intangible cultural heritage distribution point is less than 1, the spatial distribution type of the intangible cultural heritage distribution point is clustered; when the nearest neighbor index of the intangible cultural heritage distribution point is equal to 1, the spatial distribution type of the intangible cultural heritage distribution point is random; when the nearest neighbor index of the intangible cultural heritage distribution point is greater than 1, the spatial distribution type of the intangible cultural heritage distribution point tends to be discrete or competitive.

[0022] For step S3, the intangible cultural heritage geographical concentration is used to measure the aggregation of intangible cultural heritage items in the target promotion area. In one embodiment, the value of the intangible cultural heritage geographical concentration is preferably set in the range of 0-100. The larger the intangible cultural heritage geographical concentration is, the more concentrated the spatial distribution of the intangible cultural heritage distribution points is; the smaller the intangible cultural heritage geographical concentration is, the more dispersed the spatial distribution of the intangible cultural heritage distribution points is.

[0023] See also Figure 3 , Figure 3 This is a flow chart of a method for obtaining the geographical concentration of intangible cultural heritage in a method for promoting intangible cultural heritage information in this application. In response to a second analysis instruction from a user to the information push server, the information push server obtains the number of intangible cultural heritage distribution points from the intangible cultural heritage database server, and analyzes the degree of aggregation of the intangible cultural heritage distribution points in the target promotion area based on the number of the intangible cultural heritage distribution points, obtains the geographical concentration of intangible cultural heritage, and stores it in the intangible cultural heritage database server, and further includes the following steps: S31: Divide the target promotion area into a plurality of sub-promotion areas, wherein the sub-promotion areas correspond to a plurality of intangible cultural heritage distribution points, and the intangible cultural heritage attribute data further includes the number of intangible cultural heritage distribution points in each of the sub-promotion areas; S32: According to the number of intangible cultural heritage distribution points in each of the sub-promotion areas and the number of the intangible cultural heritage distribution points, the geographical concentration analysis of the intangible cultural heritage distribution points is performed according to the following formula to obtain the intangible cultural heritage geographical concentration:

[0024] Where G is the geographical concentration of the intangible cultural heritage, is the number of intangible cultural heritage distribution points in each of the sub-promotion areas, T is the number of the intangible cultural heritage distribution points, m is the number of the sub-promotion areas, and 1≤k≤m.

[0025] In this embodiment, for step S4, the intangible cultural heritage spatial distribution feature matrix is ​​shown in Table 1. In Table 1, G' is a uniform geographic concentration index, and the uniform geographic concentration index is obtained by the following formula:

[0026] Wherein, m is the number of the sub-promotion areas. When the target promotion area is the Three Gorges Reservoir area, the number of the sub-promotion areas is preferably 26, and G' is 19.61.

[0027] According to the intangible cultural heritage spatial distribution feature matrix, the scores corresponding to the nearest neighbor index of the intangible cultural heritage distribution point and the intangible cultural heritage geographical concentration are obtained respectively, and the intangible cultural heritage spatial distribution aggregation index is obtained by adding them. For example, when the nearest neighbor index of the intangible cultural heritage distribution point is less than 1, and the intangible cultural heritage geographical concentration is greater than the uniform geographical concentration index, the scores corresponding to the nearest neighbor index of the intangible cultural heritage distribution point and the intangible cultural heritage geographical concentration are both 1, and at this time, the intangible cultural heritage spatial distribution aggregation index is 2 when they are added in sequence.

[0028] Of course, in other embodiments, when the target promotion area is changed to other areas, the uniform geographic concentration index is adaptively adjusted according to the actual change in the number of sub-promotion areas.

[0029] Table 1:

[0030] For step S5 and step S6, the distribution weight threshold is preferably set to 1, and the intangible cultural heritage attribute data also includes the number of intangible cultural heritage distribution points of each category. The intangible cultural heritage distribution points of each category refer to the different categories of intangible cultural heritage items corresponding to the intangible cultural heritage distribution points. In this embodiment, the intangible cultural heritage items at least include traditional skills, traditional music, traditional fine arts, traditional medicine, folk literature, folklore, traditional dance, folk art, traditional sports, amusement and acrobatics, and traditional drama. Of course, in other embodiments, the intangible cultural heritage items may also include categories such as traditional etiquette. When the intangible cultural heritage spatial distribution aggregation index is greater than the preset distribution weight threshold, it means that the intangible cultural heritage items present a spatially clustered distribution.

[0031] See also Figure 4 , Figure 4 A flowchart of a method for obtaining an intangible cultural heritage priority index in an embodiment of an intangible cultural heritage information promotion method of the present application. In one embodiment, in response to a user's first decision generation instruction to the information push server, the information push server obtains the intangible cultural heritage spatial distribution aggregation index and the intangible cultural heritage attribute data from the intangible cultural heritage database server. The information push server determines that when the intangible cultural heritage spatial distribution aggregation index is greater than a preset distribution weight threshold, the intangible cultural heritage priority index of the intangible cultural heritage distribution point is determined according to the intangible cultural heritage attribute data and a preset spatial intangible cultural heritage priority evaluation matrix, and is stored in the intangible cultural heritage database server. The following steps are also included: S51: Calculating the average number of intangible cultural heritage distribution points in the target promotion area according to the number of intangible cultural heritage distribution points in each of the sub-promotion areas; S52: Based on the average number of intangible cultural heritage distribution points and the number of intangible cultural heritage distribution points of each category, a spatial difference analysis is performed on the intangible cultural heritage distribution points of each category in the sub-promotion area according to the following formula to obtain the intangible cultural heritage variation coefficient:

[0032] Wherein, CV is the coefficient of variation of the intangible cultural heritage, is the average number of intangible cultural heritage distribution points, m is the number of sub-promotion areas, is the number of intangible cultural heritage distribution points of the i-th category; S53: According to the coordinates of the intangible cultural heritage distribution points, a unit circle with a preset radius is constructed with any of the intangible cultural heritage distribution points as the center according to the following formula, and spatial density analysis is performed on each category of intangible cultural heritage distribution points within the unit circle to obtain the intangible cultural heritage kernel density:

[0033] In the formula, is the intangible cultural heritage kernel density, n is the number of intangible cultural heritage distribution points of each category within the unit circle of the preset radius, h is the preset radius, x is the coordinate of the center of the circle, is the coordinate of the intangible cultural heritage distribution point within the unit circle, k is the Gaussian kernel function, and the expression is ; S54: According to the intangible cultural heritage variation coefficient and the intangible cultural heritage kernel density, and in accordance with the spatial intangible cultural heritage priority evaluation matrix, the intangible cultural heritage priority index is obtained.

[0034] For step S52, the coefficient of variation of the intangible cultural heritage is used to measure the relative size of the discrete degree of the distribution points of each category of the intangible cultural heritage. When the coefficient of variation of the intangible cultural heritage is large, it means that the discrete degree of the distribution points of each category of the intangible cultural heritage is relatively high; when the coefficient of variation of the intangible cultural heritage is small, it means that the discrete degree of the distribution points of each category of the intangible cultural heritage is relatively low, that is, the distribution is relatively balanced.

[0035] For step S53, the intangible cultural heritage kernel density is a measure of the density of intangible cultural heritage distribution points of each category within a unit circle with a preset radius centered on any of the intangible cultural heritage distribution points. The higher the intangible cultural heritage kernel density is, the greater the spatial density of the intangible cultural heritage distribution points within the unit circle, that is, the intangible cultural heritage items are relatively concentrated within the unit circle.

[0036] For step S54, the spatial type intangible cultural heritage priority evaluation matrix can be shown in Table 2. For the intangible cultural heritage variation coefficient CV, the intangible cultural heritage distribution points have a higher degree of discreteness, a greater spatial distribution difference, and a corresponding priority index. When 0<CV<0.5, it means that the intangible cultural heritage distribution points have a low degree of discreteness and a small spatial distribution difference; when 0.5<CV<1, it means that the degree of difference of the intangible cultural heritage distribution points is moderate; when CV>1, it means that the intangible cultural heritage distribution points have a high degree of discreteness and a large spatial distribution difference.

[0037] For the non-legacy kernel density , the distribution density of the intangible cultural heritage distribution points is higher, and the corresponding priority index is larger. <0.5, it means that the spatial distribution of the intangible cultural heritage distribution points is not dense; when 0.5< <0.7, it means that the spatial distribution density of the intangible cultural heritage distribution points is medium; when 0.7< When <1, it indicates that the spatial distribution of the intangible cultural heritage distribution points is highly dense.

[0038] According to the spatial intangible cultural heritage priority evaluation matrix, the scores corresponding to the intangible cultural heritage coefficient of variation and the intangible cultural heritage kernel density are obtained respectively, and the intangible cultural heritage priority index is obtained by adding them. When <0.5, the scores corresponding to the intangible cultural heritage coefficient of variation and the intangible cultural heritage kernel density are both 1. At this time, the priority index is 2 after adding them in sequence.

[0039] Table 2:

[0040] Please also see Figure 5 , Figure 5 A flowchart of a method for obtaining an intangible cultural heritage priority index in another embodiment of a method for promoting intangible cultural heritage information in this application. For step S6, the structural intangible cultural heritage priority evaluation matrix includes a first structural intangible cultural heritage priority evaluation matrix and a second structural intangible cultural heritage priority evaluation matrix. When the intangible cultural heritage spatial distribution aggregation index is less than a preset distribution weight threshold, it indicates that the intangible cultural heritage items are spatially dispersed or not significantly distributed.

[0041] In response to the second decision generation instruction of the information push server, after the information push server obtains the intangible cultural heritage spatial distribution aggregation index and the intangible cultural heritage attribute data from the intangible cultural heritage database server, the information push server determines that when the intangible cultural heritage spatial distribution aggregation index is less than a preset distribution weight threshold, the intangible cultural heritage priority index of the intangible cultural heritage distribution point is determined according to the intangible cultural heritage attribute data and a preset structural intangible cultural heritage priority evaluation matrix, and is stored in the memory, and further includes the following steps: S61: Acquire social factors of the sub-promotion area, and perform regression analysis on the social factors to obtain regression coefficients of the social factors, wherein the social factors at least include population, number of tourists and number of scenic spots; S62: Obtain economic factors of the sub-promotion area, and perform regression analysis on the economic factors to obtain regression coefficients of the economic factors, wherein the economic factors at least include GDP and comprehensive tourism income; S63: when the regression coefficient of the social factor is greater than the regression coefficient of the economic factor, the intangible cultural heritage priority index is obtained according to the social factor, the level of the intangible cultural heritage distribution point and the batch of the intangible cultural heritage distribution point, according to a preset first structural intangible cultural heritage priority evaluation matrix; S64: When the regression coefficient of the social factor is less than the regression coefficient of the economic factor, the intangible cultural heritage priority index is obtained according to the economic factor, the level of the intangible cultural heritage distribution point and the batch of the intangible cultural heritage distribution point, according to the preset second structural intangible cultural heritage priority evaluation matrix.

[0042] In this embodiment, for step S61, the social factors are preferentially obtained from the official tourism website of the region and saved in the preset intangible cultural heritage database. The social factors at least include the population, number of tourists and number of scenic spots in the sub-promotion area. Of course, the social factors can also be obtained from other places such as the economic and social development statistical yearbook, and the social factors can also include the number of hotels and travel agencies in the sub-promotion area.

[0043] See also Figure 6 , Figure 6 This is a flow chart of a method for obtaining social factor regression coefficients in a method for promoting intangible cultural heritage information in this application. The social factors of the sub-promotion area are obtained, and regression analysis is performed on the social factors to obtain social factor regression coefficients, wherein the social factors at least include population size, number of tourists and number of scenic spots, and also include the following steps: S611: Calculate the average values ​​of the number of intangible cultural heritage distribution points, the population, the number of tourists and the number of scenic spots in each of the sub-promotion areas, and obtain the corresponding average number of intangible cultural heritage distribution points, average population, average number of tourists and average number of scenic spots in turn; S612: Based on the average number of intangible cultural heritage distribution points, the average population, the average number of tourists and the average number of scenic spots, a linear relationship strength analysis is performed according to the following formula to obtain the intangible cultural heritage correlation value corresponding to the social factor:

[0044] In the formula, is the intangible cultural heritage correlation value corresponding to the social factor of the jth category, 1≤j≤s, s is the number of the socioeconomic factors, n is the number of the sub-promotion areas, is the average number of intangible cultural heritage distribution points, is the number of intangible cultural heritage distribution points in the i-th sub-promotion area, is the jth social factor in the i-th sub-promotion area, is the average value of the jth social factor in the i-th sub-promotion area, wherein the average value of the social factor includes the average population, the average number of tourists and the average number of scenic spots; S613: Screening social factors whose intangible cultural heritage correlation values ​​corresponding to the social factors are greater than a preset intangible cultural heritage correlation threshold, and using the social factors as independent variables and the number of intangible cultural heritage distribution points in each sub-promotion area as a dependent variable according to a linear regression equation to obtain a social partial correlation coefficient, wherein the linear regression equation is:

[0045] In the formula, is the number of intangible cultural heritage distribution points in the i-th sub-promotion area, is the social partial correlation coefficient corresponding to the social factor of the kth category, is the kth social factor of the ith sub-promotion area, c1 is the error term; S614: performing a significance analysis on the social partial correlation coefficient to obtain a social significance coefficient; S615: Screen the social partial correlation coefficient whose significance value corresponding to the social partial correlation coefficient is less than a preset first significance threshold as the social factor regression coefficient.

[0046] For step S613, the preset intangible cultural heritage relevance threshold is preferably set to 0.5. Of course, in other embodiments, the intangible cultural heritage relevance threshold may also be adaptively adjusted.

[0047] In one embodiment, for step S614 and step S615, the t-test method is preferentially selected to perform significance analysis on the social partial correlation coefficient, the t-statistic of the social partial correlation coefficient is preferentially calculated, and the t-statistic of the social partial correlation coefficient is used as the social significance coefficient, and the social significance coefficient is an indicator to measure whether the social partial correlation coefficient is significant, so as to determine the significant influence level of social factors on the number of intangible cultural heritage distribution points, and the first significance threshold is preferentially set to 0.05. Compare the social significance coefficient corresponding to the social partial correlation coefficient with the first significance threshold. If the social significance value is less than the first significance threshold, the social partial correlation coefficient is considered to be significant and is used as the social factor regression coefficient. Of course, in other embodiments, the social partial correlation coefficient can also be analyzed for significance by the z-transformation method, and the first significance threshold can be adaptively modified.

[0048] For step S62, the economic factors are preferentially obtained from the official tourism website of the region and saved in the preset intangible cultural heritage database. The economic factors at least include the gross domestic product (GDP) and the comprehensive tourism income of the sub-promotion area. Of course, the economic factors can also be obtained from other places such as the economic and social development statistical yearbook, and the economic factors can also include the total tourism income of the sub-promotion area.

[0049] Please also see Figure 7 , Figure 7 This is a flow chart of a method for obtaining regression coefficients of economic factors in a method for promoting intangible cultural heritage information in this application. The economic factors of the sub-promotion area are obtained, and regression analysis is performed on the economic factors to obtain regression coefficients of economic factors, wherein the economic factors at least include GDP and comprehensive tourism income, and the following steps are also included: S621: Calculate the average values ​​of the number of intangible cultural heritage distribution points, the GDP and the comprehensive tourism income of each sub-promotion area respectively, and obtain the corresponding average number of intangible cultural heritage distribution points, average GDP and average comprehensive tourism income in turn; S622: Based on the average number of intangible cultural heritage distribution points, average GDP and average comprehensive tourism income, a linear relationship strength analysis is performed according to the following formula to obtain the intangible cultural heritage correlation value corresponding to the economic factor:

[0050] In the formula, is the intangible cultural heritage correlation value corresponding to the jth economic factor, 1≤j≤w, w is the number of economic factors, h is the number of sub-promotion areas, is the average number of intangible cultural heritage distribution points, is the number of intangible cultural heritage distribution points in the i-th sub-promotion area, is the jth type of economic factor in the i-th sub-promotion area, is the average value of the j-th economic factor in the i-th sub-promotion area, and the average value of the economic factor includes the average GDP and the average comprehensive tourism income; S623: Screening economic factors whose intangible cultural heritage correlation values ​​corresponding to the economic factors are greater than a preset intangible cultural heritage correlation threshold, and using the economic factors as independent variables and the number of intangible cultural heritage distribution points in each sub-promotion area as a dependent variable according to a linear regression equation to obtain the economic partial correlation coefficient, wherein the linear regression equation is:

[0051] In the formula, is the number of intangible cultural heritage distribution points in the i-th sub-promotion area, is the economic partial correlation coefficient corresponding to the k-th economic factor, is the j-th economic factor of the i-th sub-promotion area, c2 is the error term; S624: Performing a significance analysis on the economic partial correlation coefficient to obtain a significance value corresponding to the economic partial correlation coefficient; S625: Filter the economic partial correlation coefficient whose significance value corresponding to the economic partial correlation coefficient is less than a preset second significance threshold as the economic factor regression coefficient.

[0052] For step S623, the preset intangible cultural heritage relevance threshold is preferably set to 0.5. Of course, in other embodiments, the intangible cultural heritage relevance threshold may also be adaptively adjusted.

[0053] In one embodiment, for step S624 and step S625, the t-test method is preferentially selected to perform significance analysis on the economic partial correlation coefficient, the t-statistic of the economic partial correlation coefficient is preferentially calculated, and the t-statistic of the economic partial correlation coefficient is used as the significance value corresponding to the economic partial correlation coefficient. The significance value corresponding to the economic partial correlation coefficient is an indicator to measure whether the economic partial correlation coefficient is significant, thereby determining the significant impact level of economic factors on the number of intangible cultural heritage distribution points. The second significance threshold is preferentially set to 0.05. Compare the significance value corresponding to the economic partial correlation coefficient with the second significance threshold. If it is less than the second significance threshold, the economic partial correlation coefficient is considered to be significant and is used as the economic factor regression coefficient. Of course, in other embodiments, the economic partial correlation coefficient can also be analyzed for significance by the z-transformation method, and the second significance threshold can be adaptively modified.

[0054] In this embodiment, for step S64 and step S65, the intangible cultural heritage attribute data also includes the level of the intangible cultural heritage distribution point and the batch of the intangible cultural heritage distribution point, and the level of the intangible cultural heritage distribution point includes world-class, national-class, provincial-class, municipal-class and county-class. According to the chronological order of the publication of the intangible cultural heritage projects, the batches of the intangible cultural heritage distribution points include the first batch, the second batch, the third batch, the fourth batch, the fifth batch and the sixth batch. The population, the number of tourists, the number of scenic spots, the GDP and the comprehensive tourism income of each sub-promotion area are respectively accumulated to obtain the total population total_P, the total number of tourists total_T, the total number of scenic spots total_S, the total GDP value total_GDP and the total comprehensive tourism income total_M of the target promotion area.

[0055] The first structural intangible cultural heritage priority evaluation matrix can be shown in Table 3. According to the first structural intangible cultural heritage priority evaluation matrix, the scores and weights corresponding to the intangible cultural heritage level, batch, population size, number of tourists and number of scenic spots are multiplied respectively, and then added in sequence to obtain the intangible cultural heritage priority index.

[0056] Table 3:

[0057] The second structural intangible cultural heritage priority evaluation matrix can be shown in Table 4. According to the second structural intangible cultural heritage priority evaluation matrix, the scores and weights corresponding to the intangible cultural heritage level, batch, GDP value and comprehensive tourism income are multiplied respectively, and then added in sequence to obtain the intangible cultural heritage priority index.

[0058] Table 4:

[0059] Regarding step S7 and step S8, in this embodiment, in response to the user's information push instruction to the information push server, after obtaining the intangible cultural heritage priority index of the intangible cultural heritage distribution point from the intangible cultural heritage database server, the information push server sorts the intangible cultural heritage distribution points according to the intangible cultural heritage priority index of the intangible cultural heritage distribution point, forms an intangible cultural heritage promotion priority sequence and stores it in the intangible cultural heritage database server; obtains the promotion information of each of the intangible cultural heritage distribution points, and pushes the promotion information of each of the intangible cultural heritage distribution points in turn according to the intangible cultural heritage promotion priority sequence.

[0060] The intangible cultural heritage promotion priority sequence can be divided into a spatial intangible cultural heritage promotion priority sequence and a structural intangible cultural heritage promotion priority sequence. When the intangible cultural heritage spatial distribution aggregation index is greater than a preset distribution weight threshold, the intangible cultural heritage distribution points are sorted according to the intangible cultural heritage priority index of the intangible cultural heritage distribution points to form the spatial intangible cultural heritage promotion priority sequence; when the intangible cultural heritage spatial distribution aggregation index is less than a preset distribution weight threshold, the intangible cultural heritage distribution points are sorted according to the intangible cultural heritage priority index of the intangible cultural heritage distribution points to form the structural intangible cultural heritage promotion priority sequence.

[0061] The information push server collects the promotion information of each intangible cultural heritage distribution point from channels such as the official website of the intangible cultural heritage project and stores it in the intangible cultural heritage database server, obtains the promotion information and the intangible cultural heritage promotion priority sequence from the intangible cultural heritage database server, and pushes the promotion information to the user terminal according to the intangible cultural heritage promotion priority sequence. The user terminal can be a mobile device of the public or tourists, an official website of the intangible cultural heritage project, a cultural and tourism department, a social media platform, etc.

[0062] The promotion information may be a detailed introduction of the intangible cultural heritage project and personalized promotional content, for example, opening an official account for the intangible cultural heritage project on a social media platform, setting up a special promotion section on the social media platform to display the promotional information, etc.

[0063] In another embodiment, the promotion information may also be intangible cultural heritage tourism information and intangible cultural heritage tourism preferential activities. The culture and tourism department pushes the promotion information to tourists according to the intangible cultural heritage promotion priority sequence.

[0064] Example 2 See also Figure 8 , Figure 8 A schematic diagram of an intangible cultural heritage information promotion system for this application.

[0065] This application also provides an intangible cultural heritage information promotion system, including: Intangible cultural heritage attribute data acquisition module: used to acquire intangible cultural heritage attribute data of the target promotion area from a preset intangible cultural heritage database, wherein there are several intangible cultural heritage distribution points in the target promotion area, and the intangible cultural heritage attribute data at least includes the coordinates and quantity of the intangible cultural heritage distribution points; The nearest neighbor index acquisition module of the intangible cultural heritage distribution points is used to analyze the mutual proximity of the intangible cultural heritage distribution points in the target promotion area according to the coordinates and quantity of the intangible cultural heritage distribution points, and obtain the nearest neighbor index of the intangible cultural heritage distribution points; Intangible cultural heritage geographical concentration acquisition module: used to analyze the degree of aggregation of the intangible cultural heritage distribution points in the target promotion area according to the number of the intangible cultural heritage distribution points, and obtain the intangible cultural heritage geographical concentration; Intangible cultural heritage spatial distribution aggregation index acquisition module: used to obtain the weights corresponding to the intangible cultural heritage distribution point nearest neighbor index and the intangible cultural heritage geographical concentration according to the preset intangible cultural heritage spatial distribution feature matrix, and add them to obtain the intangible cultural heritage spatial distribution aggregation index; Intangible cultural heritage priority index acquisition module: when the intangible cultural heritage spatial distribution aggregation index is greater than the preset distribution weight threshold, according to the intangible cultural heritage attribute data, according to the preset spatial intangible cultural heritage priority evaluation matrix, determine the intangible cultural heritage priority index of the intangible cultural heritage distribution point; when the intangible cultural heritage spatial distribution aggregation index is less than the preset distribution weight threshold, according to the intangible cultural heritage attribute data, according to the preset structural intangible cultural heritage priority evaluation matrix, determine the intangible cultural heritage priority index of the intangible cultural heritage distribution point; Intangible cultural heritage promotion priority sequence acquisition module: used to sort the intangible cultural heritage distribution points according to the intangible cultural heritage priority indexes of the intangible cultural heritage distribution points to form an intangible cultural heritage promotion priority sequence; Intangible cultural heritage point promotion module: used to obtain the promotion information of each of the intangible cultural heritage distribution points, and push the promotion information of each of the intangible cultural heritage distribution points in turn according to the intangible cultural heritage promotion priority sequence.

[0066] It should be noted that the data obtained by the intangible cultural heritage information promotion system provided by the present application when implementing an intangible cultural heritage information promotion method are stored one-to-one in the storage of the system. When relevant calculations are required, the data required for the calculation can be directly obtained from the storage.

[0067] It should also be noted that the intangible cultural heritage information promotion system provided in the above embodiment only uses the division of the above functional modules as an example when implementing an intangible cultural heritage information promotion method. In actual applications, the above functions can be assigned to different functional modules as needed, that is, the internal structure of the device is divided into different functional modules to complete all or part of the functions described above. In addition, the intangible cultural heritage information promotion system provided in the above embodiment and the intangible cultural heritage information promotion method in Example 1 belong to the same concept. The implementation process is detailed in the method embodiment, which will not be repeated here.

[0068] Based on the same inventive concept, the present application also provides an electronic device, which may be a terminal device such as a server, a desktop computing device or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet computer, a netbook, etc.). The device includes one or more processors and a memory, wherein the processor is used to execute a program to implement the intangible cultural heritage information promotion method; and the memory is used to store a computer program executable by the processor.

[0069] The present application may take the form of a computer program product implemented on one or more storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing program code. Computer-usable storage media include permanent and non-permanent, removable and non-removable media, and information storage can be achieved by any method or technology. Information can be computer-readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include but are not limited to: phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, read-only compact disk read-only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, magnetic cassettes, tape disk storage or other magnetic storage devices or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

[0070] The present application is not limited to the above-mentioned implementation modes. If various changes or modifications to the present application do not depart from the spirit and scope of the present application, and if these changes and modifications fall within the claims of the present application and the scope of equivalent technologies, the present application is also intended to include these changes and modifications.

Claims

1. A method for promoting intangible cultural heritage information, characterized in that: The following steps are involved: Acquire intangible cultural heritage attribute data of the target promotion area from a preset intangible cultural heritage database, wherein there are a number of intangible cultural heritage distribution points in the target promotion area, and the intangible cultural heritage attribute data at least includes the coordinates and quantity of the intangible cultural heritage distribution points; According to the coordinates and quantity of the intangible cultural heritage distribution points, the mutual proximity of the intangible cultural heritage distribution points in the target promotion area is analyzed to obtain the nearest neighbor index of the intangible cultural heritage distribution points; According to the number of the intangible cultural heritage distribution points, the degree of aggregation of the intangible cultural heritage distribution points in the target promotion area is analyzed to obtain the geographical concentration of the intangible cultural heritage; According to the nearest neighbor index of the intangible cultural heritage distribution point and the intangible cultural heritage geographical concentration, according to the preset intangible cultural heritage spatial distribution feature matrix, the weights corresponding to the nearest neighbor index of the intangible cultural heritage distribution point and the intangible cultural heritage geographical concentration are obtained respectively, and the intangible cultural heritage spatial distribution aggregation index is obtained after adding them; When the intangible cultural heritage spatial distribution aggregation index is greater than a preset distribution weight threshold, the intangible cultural heritage priority index of the intangible cultural heritage distribution point is determined according to the intangible cultural heritage attribute data and a preset spatial intangible cultural heritage priority evaluation matrix; When the intangible cultural heritage spatial distribution aggregation index is less than a preset distribution weight threshold, the intangible cultural heritage priority index of the intangible cultural heritage distribution point is determined according to the intangible cultural heritage attribute data and a preset structural intangible cultural heritage priority evaluation matrix; According to the intangible cultural heritage priority indexes of the intangible cultural heritage distribution points, the intangible cultural heritage distribution points are sorted to form an intangible cultural heritage promotion priority sequence; The promotion information of each of the intangible cultural heritage distribution points is obtained, and the promotion information of each of the intangible cultural heritage distribution points is pushed in sequence according to the intangible cultural heritage promotion priority sequence.

2. A method for promoting intangible cultural heritage information according to claim 1, characterized in that: The step of analyzing the mutual proximity of the intangible cultural heritage distribution points in the target promotion area according to the coordinates and quantity of the intangible cultural heritage distribution points to obtain the nearest neighbor index of the intangible cultural heritage distribution points also includes the following steps: According to the coordinates of the intangible cultural heritage distribution points, calculate the nearest average distance between any of the intangible cultural heritage distribution points and other intangible cultural heritage distribution points; According to the number of the intangible cultural heritage distribution points, the average distribution distance of the intangible cultural heritage distribution points in the target promotion area is calculated according to the following formula: In the formula, is the average distribution distance of the intangible cultural heritage distribution points in the target promotion area, A is the number of the intangible cultural heritage distribution points, and B is the area of ​​the target promotion area; Divide the nearest average distance by the average distribution distance to obtain the nearest neighbor index of the intangible cultural heritage distribution point.

3. The method for promoting intangible cultural heritage information according to claim 1, characterized in that: The step of analyzing the degree of aggregation of the intangible cultural heritage distribution points in the target promotion area according to the number of the intangible cultural heritage distribution points to obtain the intangible cultural heritage geographical concentration also includes the following steps: Divide the target promotion area into a plurality of sub-promotion areas, each of which corresponds to a plurality of intangible cultural heritage distribution points, and the intangible cultural heritage attribute data further includes the number of intangible cultural heritage distribution points in each of the sub-promotion areas; According to the number of intangible cultural heritage distribution points in each of the sub-promotion areas and the number of the intangible cultural heritage distribution points, the geographical concentration analysis of the intangible cultural heritage distribution points is performed according to the following formula to obtain the intangible cultural heritage geographical concentration: Where G is the geographical concentration of the intangible cultural heritage, is the number of intangible cultural heritage distribution points in each of the sub-promotion areas, T is the number of the intangible cultural heritage distribution points, m is the number of the sub-promotion areas, and 1≤k≤m.

4. A method for promoting intangible cultural heritage information according to claim 3, characterized in that: The intangible cultural heritage attribute data also includes the number of intangible cultural heritage distribution points of each category; When the intangible cultural heritage spatial distribution aggregation index is greater than a preset distribution weight threshold, the intangible cultural heritage priority index of the intangible cultural heritage distribution point is determined according to the intangible cultural heritage attribute data and a preset spatial intangible cultural heritage priority evaluation matrix, further comprising the following steps: Calculate the average number of intangible cultural heritage distribution points in the target promotion area according to the number of intangible cultural heritage distribution points in each of the sub-promotion areas; According to the average number of intangible cultural heritage distribution points and the number of intangible cultural heritage distribution points of each category, the spatial difference analysis of the intangible cultural heritage distribution points of each category in the sub-promotion area is performed according to the following formula to obtain the intangible cultural heritage variation coefficient: In the formula, CV is the coefficient of variation of the intangible cultural heritage, is the average number of intangible cultural heritage distribution points, m is the number of sub-promotion areas, is the number of intangible cultural heritage distribution points of the i-th category; According to the coordinates of the intangible cultural heritage distribution points, a unit circle with a preset radius is constructed with any of the intangible cultural heritage distribution points as the center according to the following formula, and spatial density analysis is performed on each category of intangible cultural heritage distribution points within the unit circle to obtain the intangible cultural heritage kernel density: In the formula, is the intangible cultural heritage kernel density, n is the number of intangible cultural heritage distribution points of each category within the unit circle of the preset radius, h is the preset radius, x is the coordinate of the center of the circle, is the coordinate of the intangible cultural heritage distribution point within the unit circle, k is the Gaussian kernel function, and the expression is ; According to the intangible cultural heritage variation coefficient and the intangible cultural heritage kernel density, in accordance with the spatial intangible cultural heritage priority evaluation matrix, the intangible cultural heritage priority index is obtained.

5. The method for promoting intangible cultural heritage information according to claim 3, characterized in that: The structural intangible cultural heritage priority evaluation matrix includes a first structural intangible cultural heritage priority evaluation matrix and a second structural intangible cultural heritage priority evaluation matrix, and the intangible cultural heritage attribute data also includes the levels of intangible cultural heritage distribution points and the batches of intangible cultural heritage distribution points; When the intangible cultural heritage spatial distribution aggregation index is less than a preset distribution weight threshold, the intangible cultural heritage priority index of the intangible cultural heritage distribution point is determined according to the intangible cultural heritage attribute data and a preset structural intangible cultural heritage priority evaluation matrix, further comprising the following steps: Obtaining social factors of the sub-promotion area, and performing regression analysis on the social factors to obtain social factor regression coefficients, wherein the social factors at least include population size, number of tourists, and number of scenic spots; Obtaining economic factors of the sub-promotion area, and performing regression analysis on the economic factors to obtain regression coefficients of the economic factors, wherein the economic factors at least include GDP and comprehensive tourism income; When the regression coefficient of the social factor is greater than the regression coefficient of the economic factor, the intangible cultural heritage priority index is obtained according to the social factor, the level of the intangible cultural heritage distribution point and the batch of the intangible cultural heritage distribution point, according to the preset first structural intangible cultural heritage priority evaluation matrix; When the regression coefficient of the social factor is less than the regression coefficient of the economic factor, the intangible cultural heritage priority index is obtained according to the economic factors, the levels of the intangible cultural heritage distribution points and the batches of the intangible cultural heritage distribution points and in accordance with the preset second structural intangible cultural heritage priority evaluation matrix.

6. A method for promoting intangible cultural heritage information according to claim 5, characterized in that: The step of obtaining the social factors of the sub-promotion area and performing regression analysis on the social factors to obtain regression coefficients of the social factors also includes the following steps: Obtain the population, number of tourists and number of scenic spots in the sub-promotion area; Calculate the average values ​​of the number of intangible cultural heritage distribution points and the population, number of tourists and number of scenic spots in each of the sub-promotion areas, and obtain the corresponding average number of intangible cultural heritage distribution points, average population, average number of tourists and average number of scenic spots in turn; According to the average number of intangible cultural heritage distribution points, average population, average number of tourists and average number of scenic spots, a linear relationship strength analysis is performed according to the following formula to obtain the intangible cultural heritage correlation value corresponding to the social factors: In the formula, is the intangible cultural heritage correlation value corresponding to the social factor of the jth category, 1≤j≤s, s is the number of the socioeconomic factors, n is the number of the sub-promotion areas, is the average number of intangible cultural heritage distribution points, is the number of intangible cultural heritage distribution points in the i-th sub-promotion area, is the jth social factor in the i-th sub-promotion area, is the average value of the jth social factor in the i-th sub-promotion area, wherein the average value of the social factor includes the average population, the average number of tourists and the average number of scenic spots; The social factors whose intangible cultural heritage correlation values ​​corresponding to the social factors are greater than the preset intangible cultural heritage correlation threshold are screened, and according to the linear regression equation, the social factors are used as independent variables, and the number of intangible cultural heritage distribution points in each sub-promotion area is used as the dependent variable to obtain the social partial correlation coefficient, wherein the linear regression equation is: In the formula, is the number of intangible cultural heritage distribution points in the i-th sub-promotion area, is the social partial correlation coefficient corresponding to the social factor of the kth category, is the kth social factor of the ith sub-promotion area, c1 is the error term; Performing a significance analysis on the social partial correlation coefficient to obtain a social significance coefficient; The social partial correlation coefficient whose significance value corresponding to the social partial correlation coefficient is less than a preset first significance threshold is screened as the social factor regression coefficient.

7. The method for promoting intangible cultural heritage information according to claim 5, characterized in that: The step of obtaining the economic factors of the sub-promotion area and performing regression analysis on the economic factors to obtain regression coefficients of the economic factors comprises the following steps: Obtain the GDP and comprehensive tourism income of the sub-promotion area; Calculate the average values ​​of the number of intangible cultural heritage distribution points, the GDP and the comprehensive tourism income of each sub-promotion area, and obtain the corresponding average number of intangible cultural heritage distribution points, average GDP and average comprehensive tourism income in turn; According to the average number of intangible cultural heritage distribution points, average GDP and average comprehensive tourism income, a linear relationship strength analysis is performed according to the following formula to obtain the intangible cultural heritage correlation value corresponding to the economic factors: In the formula, is the intangible cultural heritage correlation value corresponding to the jth economic factor, 1≤j≤w, w is the number of economic factors, h is the number of sub-promotion areas, is the average number of intangible cultural heritage distribution points, is the number of intangible cultural heritage distribution points in the i-th sub-promotion area, is the jth type of economic factor in the i-th sub-promotion area, is the average value of the j-th economic factor in the i-th sub-promotion area, and the average value of the economic factor includes the average GDP and the average comprehensive tourism income; The economic factors whose intangible cultural heritage correlation values ​​corresponding to the economic factors are greater than the preset intangible cultural heritage correlation threshold are screened, and according to the linear regression equation, the economic factors are used as independent variables, and the number of intangible cultural heritage distribution points in each sub-promotion area is used as the dependent variable to obtain the economic partial correlation coefficient, wherein the linear regression equation is: In the formula, is the number of intangible cultural heritage distribution points in the i-th sub-promotion area, is the economic partial correlation coefficient corresponding to the k-th economic factor, is the j-th economic factor of the i-th sub-promotion area, c2 is the error term; Performing a significance analysis on the economic partial correlation coefficient to obtain a significance value corresponding to the economic partial correlation coefficient; The economic partial correlation coefficient whose significance value corresponding to the economic partial correlation coefficient is less than a preset second significance threshold is selected as the economic factor regression coefficient.

8. An intangible cultural heritage information promotion system, characterized in that: include: Intangible cultural heritage attribute data acquisition module: used to acquire intangible cultural heritage attribute data of the target promotion area from a preset intangible cultural heritage database, wherein there are several intangible cultural heritage distribution points in the target promotion area, and the intangible cultural heritage attribute data at least includes the coordinates and quantity of the intangible cultural heritage distribution points; The nearest neighbor index acquisition module of the intangible cultural heritage distribution points is used to analyze the mutual proximity of the intangible cultural heritage distribution points in the target promotion area according to the coordinates and quantity of the intangible cultural heritage distribution points, and obtain the nearest neighbor index of the intangible cultural heritage distribution points; Intangible cultural heritage geographical concentration acquisition module: used to analyze the degree of aggregation of the intangible cultural heritage distribution points in the target promotion area according to the number of the intangible cultural heritage distribution points, and obtain the intangible cultural heritage geographical concentration; Intangible cultural heritage spatial distribution aggregation index acquisition module: used to obtain the weights corresponding to the intangible cultural heritage distribution point nearest neighbor index and the intangible cultural heritage geographical concentration according to the preset intangible cultural heritage spatial distribution feature matrix, and add them to obtain the intangible cultural heritage spatial distribution aggregation index; Intangible cultural heritage priority index acquisition module: when the intangible cultural heritage spatial distribution aggregation index is greater than the preset distribution weight threshold, according to the intangible cultural heritage attribute data, according to the preset spatial intangible cultural heritage priority evaluation matrix, determine the intangible cultural heritage priority index of the intangible cultural heritage distribution point; when the intangible cultural heritage spatial distribution aggregation index is less than the preset distribution weight threshold, according to the intangible cultural heritage attribute data, according to the preset structural intangible cultural heritage priority evaluation matrix, determine the intangible cultural heritage priority index of the intangible cultural heritage distribution point; Intangible cultural heritage promotion priority sequence acquisition module: used to sort the intangible cultural heritage distribution points according to the intangible cultural heritage priority indexes of the intangible cultural heritage distribution points to form an intangible cultural heritage promotion priority sequence; Intangible cultural heritage point promotion module: used to obtain the promotion information of each of the intangible cultural heritage distribution points, and push the promotion information of each of the intangible cultural heritage distribution points in turn according to the intangible cultural heritage promotion priority sequence.

9. An electronic device, comprising: A memory, a processor, and a computer program stored in the memory and executable on the processor, wherein when the processor executes the computer program, an intangible cultural heritage information promotion method as described in any one of claims 1 to 7 is implemented.

10. A computer-readable storage medium storing computer-executable instructions, characterized in that: The computer executable instructions are used in a method for promoting intangible cultural heritage information as described in any one of claims 1 to 7.

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