The embodiment of the invention provides a product recommendation method and device and a storage medium. In some exemplary embodiments of the present application, a meta-path set associated with therecommended service scene is selected from the insurance
knowledge graph in combination with the recommended service scene, and for the target
client, a similar
client list of the target
client and asimilar product
list of the insurance products purchased by the target client are generated according to the entity characteristics contained in the plurality of meta-paths and the service relationship existing between the entity characteristics;
collaborative filtering recommendation is performed according to the client similarity
list and the similar product list to obtain a first product set capable of being recommended to the target client, a recommendation strength
score of each product in the first product set, a second product set and a product recommendation strength
score of each product in the second product set; according to the recommendation strength
score of each product in the first product set and the product recommendation strength score of each product in the second product set, the target product recommended to the target user is determined. According to the product recommendation method, the insurance
knowledge graph is utilized to fully express various
semantic information, and the accuracy, the diversity and the
interpretability of the product recommendation result are improved.