Content interaction method and device, electronic equipment and computer storage medium

Abstract

The embodiment of the invention discloses a content interaction method and device, electronic equipment and a computer storage medium. In the embodiment of the invention, a target query word is received; obtaining media content associated with the target query word and obtaining an interaction object associated with the target query word in a target area, wherein the target area is determined based on at least one of query position information indicated by the target query word and / or user position information; a response interface corresponding to the target query word is displayed, the response interface comprises a content card and a map card, the content card is used for displaying the media content, and the map card is used for displaying a first part digital map and a first interaction object of the target area, the first interaction object is at least one of the interaction objects. According to the embodiment of the invention, the content card and the map card can be simultaneously displayed on the response interface, the types of information displayed on the response interface are enriched, and the efficiency of entering the digital map by a user is improved.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, and in particular to a content interaction method, device, electronic device and computer storage medium. Background Art

[0002] With the development of the Internet, there is more and more data on the Internet. Users can search on content interaction platforms to obtain the data they need from the Internet.

[0003] However, the current content interaction platform displays a relatively single type of data each time according to a search, which makes it take a long time for users to find the data they need, thereby reducing the efficiency of users finding the data they need. Summary of the invention

[0004] The embodiments of the present application provide a content interaction method, device, electronic device and computer storage medium, which can solve the technical problem of the efficiency of users finding the data they need.

[0005] The present application provides a content interaction method, including:

[0006] receiving a target query term;

[0007] Acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query word and / or user location information;

[0008] A response interface corresponding to the target query term is displayed, wherein the response interface includes a content card and a map card, wherein the content card is used to display the media content, and the map card is used to display a first portion of a digital map of the target area and a first interactive object, wherein the first interactive object is at least one of the interactive objects.

[0009] Accordingly, an embodiment of the present application provides a content interaction device, including:

[0010] A receiving module, used for receiving a target query word;

[0011] An acquisition module, configured to acquire media content associated with the target query term and interactive objects associated with the target query term in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query term and / or user location information;

[0012] A display module is used to display a response interface corresponding to the above-mentioned target query term, and the above-mentioned response interface includes a content card and a map card. The above-mentioned content card is used to display the above-mentioned media content, and the above-mentioned map card is used to display a first part of the digital map of the above-mentioned target area and a first interactive object. The above-mentioned first interactive object is at least one of the above-mentioned interactive objects.

[0013] In addition, an embodiment of the present application further provides an electronic device, including a processor and a memory, wherein the memory stores a computer program, and the processor is used to run the computer program in the memory to implement the content interaction method provided in the embodiment of the present application.

[0014] In addition, an embodiment of the present application further provides a computer-readable storage medium, which stores a computer program. The computer program is suitable for loading by a processor to execute any content interaction method provided in the embodiment of the present application.

[0015] In addition, an embodiment of the present application further provides a computer program product, including a computer program, and when the computer program is executed by a processor, any content interaction method provided in the embodiment of the present application is implemented.

[0016] In an embodiment of the present application, a target query word is received; media content associated with the target query word and interactive objects associated with the target query word in a target area are obtained, and the target area is determined based on at least one of query location information and / or user location information indicated by the target query word; a response interface corresponding to the target query word is displayed, and the response interface includes a content card and a map card, the content card is used to display the media content, and the map card is used to display a first part of a digital map of the target area and a first interactive object, and the first interactive object is at least one of the interactive objects, so that the media content and the first interactive object can be displayed on the response interface at the same time, and the type of information displayed on the response interface is enriched, so that when the user needs to enter the digital map, the digital map can be entered from the first interactive object, thereby improving the efficiency of the user entering the digital map, and when the user needs to view the media content, the media content can be clicked, thereby improving the efficiency of the user viewing the media content. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.

[0018] Figure 1 is a schematic diagram of a scenario of a content interaction process provided by an embodiment of the present application;

[0019] Figure 2 It is a flowchart of the content interaction method provided in an embodiment of the present application;

[0020] Figure 3 is a schematic diagram of a response interface provided in an embodiment of the present application;

[0021] Figure 4 is another schematic diagram of a response interface provided in an embodiment of the present application;

[0022] Figure 5 is another schematic diagram of a response interface provided in an embodiment of the present application;

[0023] Figure 6 is another schematic diagram of a response interface provided in an embodiment of the present application;

[0024] Figure 7 is a schematic diagram of a first suspension layer provided in an embodiment of the present application;

[0025] Figure 8 is a schematic diagram of a second suspension layer provided in an embodiment of the present application;

[0026] Fig. 9 is a flowchart of another content interaction method provided in an embodiment of the present application;

[0027] Fig.10 is another schematic diagram of a response interface provided in an embodiment of the present application;

[0028] Fig.11 is a schematic diagram of a third suspension layer provided in an embodiment of the present application;

[0029] Fig.12 is a schematic diagram of an object interface provided by an embodiment of the present application;

[0030] Fig.13 is a schematic diagram of a fifth suspension layer provided in an embodiment of the present application;

[0031] Fig.14 is a schematic diagram of a fourth suspension layer provided in an embodiment of the present application;

[0032] Fig.15 is a flowchart of another content interaction method provided in an embodiment of the present application;

[0033] Fig.16 is a flowchart of another content interaction method provided in an embodiment of the present application;

[0034] Fig.17 is a structural diagram of a content interaction device provided in an embodiment of the present application;

[0035] Fig.18is a structural diagram of a content interaction device provided in an embodiment of the present application;

[0036] Fig.19 is a structural diagram of a content interaction device provided in an embodiment of the present application;

[0037] Fig. 20 is a structural diagram of a content interaction device provided in an embodiment of the present application;

[0038] Fig.21 It is a schematic diagram of the structure of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0039] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of this application.

[0040] The embodiments of the present application provide a content interaction method, device, electronic device and computer storage medium. The content interaction device can be integrated in an electronic device, which can be a server or a terminal.

[0041] Among them, the server can be an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, network acceleration services (Content Delivery Network, CDN), as well as big data and artificial intelligence platforms.

[0042] The terminal may be a smart phone, a tablet computer, a laptop computer, a desktop computer, a smart speaker, a smart watch, etc., but is not limited thereto. The terminal and the server may be directly or indirectly connected via wired or wireless communication, and this application does not limit this.

[0043] For example, Figure 1As shown, the terminal obtains the target query word and sends the target query word to the server. The server receives the target query word, obtains the media content associated with the target query word and obtains the interactive object associated with the target query word in the target area. The target area is determined based on at least one of the query location information and / or user location information indicated by the target query word, and the media content and the interactive object are returned to the terminal. The terminal displays a response interface corresponding to the target query word, and the response interface includes a content card and a map card. The content card is used to display the media content, and the map card is used to display the first part of the digital map of the target area and the first interactive object. The first interactive object is at least one of the interactive objects.

[0044] In addition, the term "plurality" in the embodiments of the present application refers to two or more than two. The terms "first" and "second" in the embodiments of the present application are used to distinguish descriptions and should not be understood as implying relative importance.

[0045] It should be noted that the description order of the following embodiments is not intended to limit the preferred order of the embodiments.

[0046] In this embodiment, the content interaction device will be described from the perspective of the content interaction method of the present application. In order to facilitate the description of the content interaction method of the present application, the content interaction device will be integrated in the terminal for detailed description, that is, the terminal will be used as the execution subject for detailed description.

[0047] See also Figure 2 , Figure 2 : is a flow chart of a content interaction method provided by an embodiment of the present application. The content interaction method may include:

[0048] S201: Receive a target query word.

[0049] The terminal may receive the target query word through a client corresponding to the content interaction platform. The content interaction platform refers to a platform that can be used to upload and view media content, and may include at least one terminal and at least one server.

[0050] The type of the content interaction platform can be set according to actual conditions. For example, the content interaction platform can be a video community platform or a social platform, which is not limited in the embodiments of the present application.

[0051] The form of the client corresponding to the content interaction platform can be set according to actual conditions. For example, the client corresponding to the content interaction platform can be an application, a mini-program or a web page, which is not limited in the embodiments of the present application.

[0052] The terminal may display a media content interface, the media content interface including a first search control, and in response to a first input operation on the first search control, obtain a target query term from the first input operation.

[0053] Alternatively, the terminal may also collect the voice of the target user, recognize the voice, obtain a recognition result, and obtain the target query word from the recognition result. The target user refers to a user using the terminal.

[0054] Alternatively, the terminal may also display an original digital map interface, where the original digital map interface includes a second search control, and in response to a second input operation on the second search control, the target query term is acquired from the second input operation.

[0055] Alternatively, the terminal may also display a details interface of the media content, and in response to a selection operation of a target text in the details interface, obtain a target query term from the selection operation. The target text may be text describing the media content or a comment on the media content.

[0056] The manner in which the terminal receives the target query term may be set according to actual conditions, and is not limited in the embodiments of the present application.

[0057] S202: Acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query word and / or user location information.

[0058] Media content refers to a medium used to store and transmit information, which can be at least one of text content, video content, image content and audio content. Text content can be, for example, user notes, message boards and group chats, and video content can be, for example, group chats, videos or live broadcast rooms.

[0059] The media content associated with the target query word may refer to media content that has a certain relationship with the target query word. The certain relationship may be set according to actual conditions. For example, the certain relationship may be an inclusion relationship, that is, the media content associated with the target query word may be the media content that includes the target query word. For another example, the certain relationship may be a type relationship, that is, the type of the media content associated with the target query word is the target query word. The embodiments of the present application are not limited here.

[0060] Optionally, when there are many media contents associated with the target query, a first target number of media contents may be screened out from the media contents associated with the target query. The first target number may be set according to actual conditions, and the present application embodiment does not limit this.

[0061] The method for filtering out a first target number of media contents from the media contents associated with the target query term can be set according to actual conditions. For example, a first target number of media contents whose relevance to the target query term satisfies a preset relevance can be used as the media contents associated with the target query term, or a first target number of media contents whose number of interactions (the number of interactions may include at least one of the number of likes, the number of comments, the number of favorites, and the number of reposts) in the media contents associated with the target query term satisfies a preset number of times can be used as the media contents associated with the target query term. The embodiments of the present application are not limited here.

[0062] Interactive objects refer to things that can interact with users. Interactive objects can be set according to actual conditions. Interactive objects can include at least one of points of interest (POI), virtual objects (such as virtual pets), commodities, discussions, group chats, media content, activities, and group purchases. This embodiment of the application does not limit this. Points of interest refer to useful or interesting places in a certain area.

[0063] The interactive objects associated with the target query term in the target area refer to the interactive objects located in the target area and associated with the target query term.

[0064] When there are many interactive objects associated with the target query term in the target area, a second target number of interactive objects can be screened from the candidate interactive objects associated with the target query term in the target area. The second target number can be set according to actual conditions, and this embodiment of the application does not limit this.

[0065] The method of filtering out interactive objects from candidate interactive objects can be set according to actual conditions. For example, a second target number of candidate interactive objects that meet a preset popularity condition can be used as interactive objects, or a second target number of candidate interactive objects whose distances from the target user meet a preset distance condition can be used as interactive objects. The embodiments of the present application are not limited here.

[0066] The user location information is used to indicate the location of the target user, which may include at least one of the user's location, the user's city location, and the user's permanent city location. The user's location refers to the current location of the target user.

[0067] Optionally, the terminal may first obtain the user's location, and if the user's location cannot be obtained, then obtain the user's city location, and if the user's city location cannot be obtained, then obtain the user's permanent city location.

[0068] Optionally, the user location information may also refer to the user location information contained in the first target media content in the collected media content, and the first target media content may refer to the media content whose collection time meets a preset condition.

[0069] If the target user has recently collected the first target media content, it indicates that the target user may want to query the interactive object at the user's location contained in the first target media content. Therefore, the user location information may also refer to the user location information contained in the first target media content.

[0070] Optionally, if at least one of the user's location, the user's city location, and the user's permanent city location is not obtained, and the target query term does not indicate query location information, then the interactive object associated with the target query term in the target area will not be obtained, that is, at this time, the map card will not be displayed on the response interface.

[0071] In some embodiments, obtaining interactive objects associated with a target query term in a target area includes:

[0072] Obtaining user location information and determining the query location information indicated by the target query term;

[0073] If the user location information and the query location information are consistent, the target area is determined according to the user location information and the query location information;

[0074] If the user location information and the query location information are inconsistent, the target area is determined according to the query location information;

[0075] Gets the interactive objects associated with the target query term in the target area.

[0076] Among them, the user location information and the query location information are consistent, which can be understood as the location difference between the location represented by the user location information and the location represented by the query location information is within a certain range. For example, when the location represented by the user location information and the location represented by the query location information are the same, it can be determined that the location difference between the location represented by the user location information and the location represented by the query location information is within a certain range, or, when the location represented by the user location information includes the location represented by the query location information, it can be determined that the location difference between the location represented by the user location information and the location represented by the query location information is within a certain range.

[0077] In an embodiment of the present application, user location information is obtained, and query location information indicated by a target query term is determined; if the user location information and the query location information are consistent, a target area is determined based on the user location information and the query location information; if the user location information and the query location information are inconsistent, the target area is determined based on the query location information; and interactive objects associated with the target query term in the target area are obtained to avoid the inability to determine the target area when a conflict occurs between the user location information and the query location information.

[0078] In some embodiments, obtaining interactive objects associated with a target query term in a target area includes:

[0079] Determine the query location information indicated by the target query term, and determine whether the user location information is obtained;

[0080] If the user location information is not obtained, the target area is determined based on the query location information;

[0081] Gets the interactive objects associated with the target query term in the target area.

[0082] In the embodiment of the present application, if the user location information is not obtained, the target area is determined directly based on the query location information, and then the interactive objects associated with the target query term in the target area are obtained.

[0083] In some embodiments, obtaining interactive objects associated with a target query term in a target area includes:

[0084] Identify the object query intent corresponding to the target query term;

[0085] If the object query intent meets the preset intent conditions, the interactive objects associated with the target query term in the target area are obtained.

[0086] Among them, the preset intention condition can be set according to the actual situation. For example, the first target value and the second target value can be used to represent the object query intention. When the object query intention is the first target value, it means that the object query intention is strong. At this time, it can be determined that the object query intention meets the preset intention condition. When the object query intention is the second target value, it means that the object query intention is weak. At this time, it can be determined that the object query intention does not meet the preset intention condition. The embodiments of the present application are not limited here.

[0087] In an embodiment of the present application, the object query intent corresponding to the target query term is identified; if the object query intent meets the preset intent condition, the interactive objects associated with the target query term in the target area are obtained, so that the interactive objects are obtained only when the object query intent is strong, so as to display the first interactive object on the response interface.

[0088] S203: Display a response interface corresponding to the target query term, where the response interface includes a content card and a map card. The content card is used to display media content, and the map card is used to display a first portion of a digital map of the target area and a first interactive object. The first interactive object is at least one of the interactive objects.

[0089] The response interface refers to the interface displayed to the target user after the target user inputs the target query word. After acquiring the media content and the interactive object, the terminal can filter out the first interactive object from the interactive objects, and then generate the first part of the digital map according to the first interactive object, generate a map card according to the first part of the digital map, display the first interactive object on the first part of the digital map in the map card, generate a content card according to the media content, and then generate a response interface according to the map card and the content card.

[0090] Displaying the first interactive object on the first digital map can be understood as displaying brief information of the first interactive object on the first digital map. The specific content of the brief information can be set according to actual conditions. For example, the brief information can include not only the name of the first interactive object, but also when the first interactive object is a point of interest, the brief information can also include at least one of the number of notes of the first interactive object, the first icon, a note of the first interactive object, the number of comment information of the first interactive object, and a comment information of the first interactive object.

[0091] When the first interactive object is a virtual object, the brief information may also include an image of the virtual object. When the first interactive object is a message board, the brief information may also include a message on the message board, such as the latest message, the message with the most likes, or the most popular message.

[0092] The number and type of the first interactive objects can be set according to actual conditions. For example, the target interactive object can be one or two, the first interactive object can include a point of interest, or the first interactive object can include a point of interest and a virtual object. This embodiment of the present application is not limited here.

[0093] The display form of the content card and the map card in the response interface can be set according to the actual situation. For example, the content card and the map card can be displayed in a double column on the response interface. Figure 3 Alternatively, the content card and the map card can also be displayed in a single column on the response interface, for example, Figure 4 As shown, the embodiments of the present application are not limited here.

[0094] Optionally, the card display parameters of the content card and the card display parameters of the map card may be the same or different. When the card display parameters of the content card and the card display parameters of the map card are the same, the response interface corresponding to the target query term is displayed, including:

[0095] Get the preset card display parameters;

[0096] According to the card display parameters, a response interface corresponding to the target query term is displayed, so that the content card and the map card in the response interface have matching card display parameters.

[0097] The card display parameter is used to indicate the display effect of the card. The card display parameter can be set according to actual conditions. For example, the card display parameter can include at least one of a card size and a card shape, which is not limited in the embodiment of the present application.

[0098] In an embodiment of the present application, preset card display parameters are obtained; according to the card display parameters, a response interface corresponding to the target query term is displayed so that the content card and the map card in the response interface have matching card display parameters to improve the user's visual effect.

[0099] Optionally, the display position of the map card on the response interface can be set according to actual conditions. For example, the preset position can be used as the display position of the map card on the response interface. Figure 3 As shown, the position of the fourth card on the response interface is used as the display position of the map card on the response interface. Alternatively, the display position of the map card on the response interface can also be determined in real time, which is not limited in this embodiment of the present application.

[0100] When the display position of the target interactive object on the response interface is determined in real time, the response interface corresponding to the target query word is displayed, including:

[0101] Determine the level of object query intent;

[0102] According to the level, determine the display position of the map card in the response interface;

[0103] According to the display position, the response interface corresponding to the target query word is displayed.

[0104] Among them, the level of object query intention is used to measure the strength of the target user's intention to query the interactive object. For example, the higher the level of object query intention, the stronger the target user's intention to query the interactive object, and the lower the level of object query intention, the weaker the target user's intention to query the interactive object; or, the lower the level of object query intention, the stronger the target user's intention to query the interactive object, and the higher the level of object query intention, the weaker the target user's intention to query the interactive object.

[0105] Optionally, the stronger the intent of the query interactive object represented by the level of object query intent, the earlier the map card is displayed in the response interface; and the weaker the intent of the query interactive object represented by the level of object query intent, the later the map card is displayed in the response interface.

[0106] For example, when the level of object query intent is higher, the intention of the query interaction object is stronger. The higher the level of object query intent, the earlier the map card is displayed in the response interface. The lower the level of object query intent, the later the map card is displayed in the response interface.

[0107] For example, when the level of object query intent is lower, the intention of the query interaction object is stronger. The lower the level of object query intent, the earlier the display position of the map card in the response interface. The higher the level of object query intent, the later the display position of the map card in the response interface.

[0108] In an embodiment of the present application, the level of the object query intent is determined; based on the level, the display position of the map card in the response interface is determined; based on the display position, the response interface corresponding to the target query term is displayed, thereby achieving real-time determination of the display position of the map card in the response interface based on the level of the object query intent, further improving the convenience of the target user entering the digital map from the map card, thereby further improving the efficiency of the target user entering the digital map from the map card.

[0109] Optionally, the method for determining the level of object query intent can be set according to actual conditions. For example, the level of object query intent can be determined based on the type of target query term, based on a word set and historical query terms. The embodiments of the present application are not limited here.

[0110] When determining the level of the object query intent according to the type of the target query word, determining the level of the object query intent according to the target query word includes:

[0111] Determine the type of target query terms;

[0112] Based on the type, the level of object query intent is determined.

[0113] Among them, the type of the target query word is used to indicate the characteristics of the target query word. For example, if the target query word is "birthday copywriting", then the type of the target query word is the copywriting type; if the target query word is "nearby food", then the type of the target query word is the food type.

[0114] The terminal may pre-set candidate types and candidate levels corresponding to the candidate types. If the type of the target query term matches the candidate type, the candidate level corresponding to the candidate type matching the type is used as the level of the object query intent.

[0115] For example, the candidate types include copywriting type, food type and scenery type. The candidate level corresponding to the copywriting type is g1, the candidate level corresponding to the food type is g2, and the candidate level corresponding to the scenery type is g3. The target user's intention to query the interactive object represented by g2 is stronger than the target user's intention to query the interactive object represented by g3, and the target user's intention to query the interactive object represented by g3 is stronger than the target user's intention to query the interactive object represented by g1. When the target query term is "birthday copywriting", the type of the target query term is the copywriting type, and the level of the object query intention is g1. When the target query term is "nearby food", the type of the target query term is the food type, and the level of the object query intention is g2.

[0116] Optionally, the candidate types and the levels corresponding to the candidate types may be determined according to an interactive behavior of the first user in the content interaction platform in response to a response interface displayed according to a word corresponding to the candidate type.

[0117] For example, the number of first users who enter the digital map interface through the response interface displayed according to the candidate words is obtained, and based on the number, the candidate level corresponding to the candidate type of the candidate words is determined, wherein, the larger the number, the stronger the intention of the query interactive object represented by the candidate level corresponding to the candidate type of the candidate words, and the smaller the number, the weaker the intention of the query interactive object represented by the candidate level corresponding to the candidate type of the candidate words.

[0118] When determining the level of the object query intent based on the word set, determining the level of the object query intent based on the target query word includes:

[0119] Matching the target query word with the preset words in the word set;

[0120] If there is a preset word matching the target query word in the word set, the level of the object query intent is determined to be the first level;

[0121] If there is no preset word matching the target query word in the word set, the level of the object query intention is determined to be the second level, and the target user's intention to query the interactive object represented by the first level is stronger than the target user's intention to query the interactive object represented by the second level.

[0122] The preset words may be determined based on an interactive behavior of the first user in the content interaction platform with respect to a response interface displayed according to the preset words.

[0123] For example, the number of first users who enter the digital map interface through the response interface displayed according to the candidate words is obtained. When the number meets the preset number condition, the candidate word is determined as the preset word. When the number does not meet the preset number condition, the candidate word is not determined as the preset word.

[0124] When determining the level of the object query intent based on the historical query terms, determining the level of the object query intent based on the target query terms includes:

[0125] Get historical search terms within a preset time length before the current time;

[0126] Semantic recognition is performed on historical query terms and target query terms to obtain the level of object query intent.

[0127] Among them, the preset time length can be set according to actual conditions. For example, the preset time length can be 10 minutes or 5 minutes, which is not limited in the embodiment of the present application.

[0128] In an embodiment of the present application, historical query terms within a preset time length before the current time are obtained, semantic recognition is performed on the historical query terms and the target query terms, and the level of object query intent is obtained, so that the accuracy of the determined level of object query intent can be improved.

[0129] For example, the historical query term may be a travel guide for A Pedestrian Street, and the target query term may be food at A Pedestrian Street. It can be determined that the object query intent is strong. At this time, the level of the object query intent can be determined to be a higher level.

[0130] For another example, the historical query term may be a travel guide for A Pedestrian Street, and the target query term may be A Pedestrian Street. It can be determined that the object query intent is weak. In this case, the level of the object query intent can be determined to be a lower level.

[0131] When the level of the object query intent is determined based on the historical query terms, the process of determining the level of the object query intent based on the target query terms may also be as follows:

[0132] Obtain historical query words within a preset time length before the current time, where the current time is the time when the target query word is received;

[0133] Obtain the historical click behavior of the historical map card in the response interface displayed according to the historical query terms;

[0134] Determine the level of object query intent based on historical click behavior.

[0135] The historical click behavior may refer to at least one of the number of times the target user enters the historical digital map from the historical map card and the time the target user stays on the historical digital map after entering the historical digital map from the historical map card.

[0136] For example, when historical click behavior refers to the number of times a target user enters a historical digital map from a historical map card, the higher the number, the stronger the intention to query an interactive object, and the higher the level of object query intention; the lower the number, the weaker the intention to query an interactive object, and the lower the level of object query intention.

[0137] When historical click behavior refers to the time that the target user stays on the historical digital map after entering the historical digital map from the historical map card, the longer the time, the stronger the intention to query the interactive object and the higher the level of the object query intention; the shorter the time, the weaker the intention to query the interactive object and the lower the level of the object query intention.

[0138] In some embodiments, when a target query term is obtained from a first input operation to the first search control by displaying a media content interface, the media content interface includes a first search control, and the terminal determines the level of the object query intent according to the target query term. When an original digital map interface is displayed, the original digital map interface includes a second search control, and the target query term is obtained from a second input operation to the second search control, the level of the media query intent is determined according to the target query term. If the level of the media query intent meets the target preset level condition, the media content associated with the target query term is obtained. At this time, the terminal can jump to the interface for displaying the details of the media content in response to the triggering operation of the media content in the response interface.

[0139] The method of determining the level of media query intent according to the target query word can refer to the method of determining the level of object query intent according to the target query word, and the embodiments of the present application will not be repeated here.

[0140] Optionally, the terminal can obtain the object order corresponding to the interactive objects, and screen out the first interactive object from the interactive objects according to the object order. The method of determining the object order can be set according to actual conditions. For example, the object order can be determined according to the preference information of the target user, the distance between the interactive object and the target user, the rating information of the interactive object, the popularity information of the interactive object, and at least one of the number of notes on the interactive object. The embodiments of the present application are not limited here.

[0141] When the order of objects is determined according to the preference information of the target user, the process of determining the order of objects may be:

[0142] Get the account characteristics corresponding to the target account;

[0143] Determine the order of objects based on account characteristics.

[0144] The target account refers to the target user's account on the content interaction platform. The account features corresponding to the target account can represent the target user's preference information. Therefore, the target interactive object can be screened out according to the account features. Optionally, the interactive object with a higher matching degree with the account features can be ranked higher in the order, and the interactive object with a lower matching degree with the account features can be ranked lower in the order.

[0145] For example, if the account feature is Chinese food, and the interactive objects are points of interest and are Hunan cuisine restaurants and Western restaurants, the object order of the Hunan cuisine restaurant is prior to the object order of the Western restaurant.

[0146] Optionally, the account characteristics of the target account can be determined based on at least one of the description information of the target account, the interactive notes of the target account, and the published notes of the target account. The interactive notes of the target account may include at least one of the notes commented on by the target account, the notes liked by the target account, the notes collected by the target account, and the notes shared by the target account, which is not limited to the embodiments of the present application.

[0147] When the order of objects is determined according to the distance between the interactive objects and the target user, the process of determining the order of objects may be:

[0148] Get the distance between the interactive object and the target user;

[0149] Based on the distance, the order of objects is determined.

[0150] Among them, the interactive objects with smaller distances may be arranged at the front of the object sequence, and the interactive objects with larger distances may be arranged at the back of the object sequence.

[0151] When the order of objects is determined according to the number of notes of the interactive objects, the process of determining the order of objects may be:

[0152] Get the number of notes containing interactive objects;

[0153] Depending on the number of notes, determine the order of objects.

[0154] Among them, the more interactive objects with more notes, the earlier the object order is, and the fewer interactive objects with fewer notes, the later the object order is.

[0155] In some embodiments, the target area is determined based on the user's location information, and a response interface corresponding to the target query word is displayed, including:

[0156] generating a digital map of a target area based on the interactive object and the user identifier indicating the user's location information;

[0157] A map card is generated according to the digital map, so that the map card includes a user identifier, a first portion of the digital map of the target area, and a first interactive object.

[0158] The user identifier can be set according to actual conditions. For example, the user identifier can be a combination of a circle and a triangle, or the user identifier can also be a preset virtual character. The preset virtual character can be, for example, Figure 3 shown.

[0159] Optionally, a digital map of the target area may be generated with the user identifier as the center. According to the digital map, generating a map card may be understood as cutting out a first portion of the digital map from the digital map, the first portion of the digital map including the first interactive object and the user identifier.

[0160] In an embodiment of the present application, a digital map of the target area is generated based on the interactive object and the user identifier indicating the user's location information; based on the digital map, a map card is generated so that the map card includes the user identifier and the first part of the digital map of the target area and the first interactive object, so that the first interactive object in the form of a map can be seen on the response interface, thereby improving the visual experience of jumping from the response interface to the digital map.

[0161] For example, if the target query word is "restaurant" and the interactive object is a point of interest, then the first interactive object is XXXX restaurant. At this time, the response interface can be as follows: Figure 3 shown.

[0162] Optionally, when the target area is determined based on the query location information, the user identifier may not be included on the map card.

[0163] For example, if the target query word is "restaurant" and the interactive object is a point of interest, then the first interactive object is the restaurant, and the map card can include an icon of each restaurant. In this case, the response interface can be as follows: Figure 5 shown.

[0164] In some embodiments, displaying a response interface corresponding to the target query term includes:

[0165] Get the object order corresponding to the interactive object;

[0166] Filtering the first interactive object from the interactive objects according to the object order;

[0167] Generate a digital map of the target area based on the interactive objects;

[0168] The scale of the digital map is adjusted, and a map card is generated according to the adjusted digital map, so that the map card displays the first interactive object, or so that the map card displays the user identifier and the first interactive object without overlapping.

[0169] Among them, the scale of the digital map is adjusted, and the method of generating a map card according to the adjusted digital map can be set according to actual conditions, and the embodiment of the present application is not limited here.

[0170] For example, the process of adjusting the scale of a digital map and generating a map card based on the adjusted digital map can be:

[0171] Get the preset card size;

[0172] Taking the user identifier as the center and according to the preset card size, cutting out the first part of the digital map from the digital map;

[0173] If the first interactive object is not included in the first part of the digital map, adjusting the scale of the digital map to obtain an adjusted digital map;

[0174] The adjusted digital map is used as the digital map, and the step of cutting out the first part of the digital map from the digital map according to the preset card size with the user identifier as the center is returned;

[0175] If the first portion of the digital map includes a first interactive object, a map card is generated according to the first portion of the digital map.

[0176] For example, the digital map is a digital map m1. With the user identifier as the center, according to a preset card size, a first part of the digital map c1 is cut out from the digital map m1. The first part of the digital map c1 does not include a first interactive object. The digital map m1 is reduced to obtain a digital map m2. With the user identifier as the center, according to a preset card size, a first part of the digital map c2 is cut out from the digital map m2. The first part of the digital map c2 includes a first interactive object. A map card is generated according to the first part of the digital map.

[0177] In an embodiment of the present application, a preset card size is obtained; a first portion of the digital map is cut out from the digital map according to the preset card size with the user identifier as the center; if the first portion of the digital map does not include the first interactive object, the scale of the digital map is adjusted to obtain the adjusted digital map; the adjusted digital map is used as the digital map, and the step of cutting out the first portion of the digital map from the digital map according to the preset card size with the user identifier as the center is returned to be executed; if the first portion of the digital map includes the first interactive object, a map card is generated according to the first portion of the digital map, so that the scale on the map card is consistent with the scale on the digital map, thereby further improving the user's visual experience, thereby further improving the probability of the user entering the digital map interface from the map card.

[0178] For another example, the process of adjusting the scale of a digital map and generating a map card based on the adjusted digital map can be:

[0179] Extracting a first portion of the digital map including the target interactive object and the user identifier from the digital map, and generating a candidate map card based on the first portion of the digital map;

[0180] If the candidate map card does not meet the preset size condition, the scale of the digital map is adjusted to obtain an adjusted digital map;

[0181] The adjusted digital map is used as the digital map, and the step of cutting out the first part of the digital map including the target interactive object and the user identifier from the digital map and generating a candidate map card according to the first part of the digital map is returned.

[0182] If the candidate map card meets the preset size condition, the candidate map card is determined as the map card.

[0183] For example, the digital map is digital map m1, and a candidate map card c1 is extracted from the digital map m1. The size of the candidate map card c1 does not meet the preset size condition, and the digital map m1 is reduced to obtain a digital map m2. A candidate map card c2 is extracted from the digital map m2. The size of the candidate map card c2 meets the preset size condition, and the candidate map card c2 is determined as the map card.

[0184] In some embodiments, after displaying the response interface corresponding to the target query word, the method further includes:

[0185] In response to a trigger operation on the map card, a second portion of the digital map of the target area and a second interactive object are displayed via the target interface, the second portion of the digital map includes the first portion of the digital map, and the second interactive object is at least one of the interactive objects and includes the first interactive object.

[0186] The type of trigger operation for the map card can be set according to the actual situation. For example, the trigger operation can be a click operation or a long press operation, which is not limited in the embodiment of the present application. The second part of the digital map refers to the digital map of the target area displayed in the target interface. When the user slides the target interface, the second part of the digital map changes with the sliding of the target interface.

[0187] In an embodiment of the present application, in response to a trigger operation on a map card, a second portion of the digital map of the target area and a second interactive object are displayed via the target interface, the second portion of the digital map includes the first portion of the digital map, the second interactive object is at least one of the interactive objects and includes the first interactive object, thereby enabling entry into the second portion of the digital map of the target area from the map card.

[0188] In some embodiments, obtaining interactive objects associated with a target query term in a target area includes:

[0189] Obtain interactive objects associated with the target query term in the target area;

[0190] If the number of interactive objects is less than a preset number, adjusting the area range of the target area and / or adjusting the map scale of the digital map of the target area;

[0191] until the number of interactive objects in the target area reaches a preset number;

[0192] In response to a triggering operation on the map card, a second portion of the digital map of the target area and a second interactive object are displayed via the target interface, including:

[0193] In response to the triggering operation on the map card, a second portion of the digital map of the target area and a second interactive object are displayed via the target interface according to the map scale.

[0194] For example, if there are five interactive objects in the target area and five is less than the preset number, the target area is expanded to obtain expanded area 1 to adjust the area range of the target area. If there are eight interactive objects in the expanded area 1 and eight is less than the preset number, the expanded area 1 is expanded again to obtain expanded area 2 to adjust the area range of the target area again. There are ten interactive objects in the expanded area 2, and ten is equal to the preset number.

[0195] Optionally, in response to the triggering operation on the map card, the second part of the digital map of the target area and the second interactive object are displayed through the target interface according to the map scale, which can be understood as reducing the display of the second part of the digital map of the target area. For example, if the target area includes five interactive objects, which is less than the preset number, the map scale is reduced by 0.5. At this time, the target area includes eight interactive objects, which meet the preset number, and the digital map of the target area is reduced by 0.5 times, so that the second part of the digital map displayed on the target interface includes eight interactive objects.

[0196] In some embodiments, the target interface further includes a content interaction control, and after displaying the second portion of the digital map of the target area and the second interactive object via the target interface in response to the triggering operation on the map card, further includes:

[0197] In response to a triggering operation on the content interaction control, acquiring media content associated with the target area;

[0198] A first floating layer is displayed on the target interface, where the first floating layer includes associated media content.

[0199] The media content associated with the target area may be the media content associated with the interactive object on the second digital map, or may not be the media content associated with the interactive object on the second digital map, which is not limited in the embodiment of the present application.

[0200] The type of associated media content can be set according to actual conditions. For example, the associated media content can be at least one of notes, group chats, and live broadcast rooms.

[0201] For example, when the response interface is Figure 6 As shown in 601, in response to the triggering operation on the map card, the second part of the digital map of the target area and the second interactive object are displayed via the target interface. Figure 6 At this time, the target interface also includes a content interaction control, which can be as shown in 602. Figure 6 In response to the “related notes in the region” shown in 602, the terminal may display the first floating layer as follows: Figure 7 shown.

[0202] Optionally, the target interface also includes a location control. The terminal can generate a second floating layer according to the second interactive object in response to a trigger operation on the location control. The second floating layer includes interactive objects displayed in a list, and the second floating layer is displayed on the target interface.

[0203] For example, a location control can be Figure 6 As shown in 602, in response to the triggering operation of the location control, the terminal displays the second floating layer as shown in FIG. Figure 8 shown.

[0204] In some embodiments, in response to a triggering operation on a map card, displaying a second portion of a digital map of a target area and a second interactive object via a target interface includes:

[0205] In response to a trigger operation on the map card, a second floating layer is generated according to the second interactive object, and the second floating layer includes the second interactive object displayed in a list;

[0206] A second portion of the digital map of the target area and a second interactive object are displayed via the target interface, and the target interface includes a second floating layer.

[0207] In an embodiment of the present application, in response to a trigger operation on a map card, a second floating layer is generated based on a second interactive object, and the second floating layer includes a second interactive object displayed in a list; a second portion of the digital map of the target area and the second interactive object are displayed via a target interface, and the target interface includes a second floating layer.

[0208] For example, the response interface is Figure 6As shown in 601, the second part of the digital map of the target area and the second interactive object are displayed via the target interface, for example, as shown in FIG. Figure 8 shown.

[0209] Optionally, the terminal can update the second interactive object in the second floating layer in response to a sliding operation on the second interactive object in the second floating layer, and update the second interactive object in the second portion of the digital map that is not blocked by the second floating layer. That is, at this time, the second interactive object in the second portion of the digital map that is not blocked by the second floating layer is updated along with the update of the second interactive object in the second floating layer.

[0210] In some embodiments, after displaying the response interface corresponding to the target query word, the terminal can jump to display the details interface of the target media content corresponding to the target content card in response to the trigger operation of the target content card in the response interface. That is, after displaying the response interface corresponding to the target query word, the terminal can display the second part of the digital map of the target area and the second interactive object via the target interface in response to the trigger operation of the map card, and / or, in response to the trigger operation of the target content card in the response interface, jump to display the details interface of the target media content corresponding to the target content card.

[0211] As can be seen from the above, in an embodiment of the present application, a target query word is received; media content associated with the target query word and interactive objects associated with the target query word in a target area are obtained, and the target area is determined based on at least one of the query location information and / or user location information indicated by the target query word; a response interface corresponding to the target query word is displayed, and the response interface includes a content card and a map card, the content card is used to display the media content, and the map card is used to display the first part of the digital map of the target area and the first interactive object, and the first interactive object is at least one of the interactive objects, so that the media content and the first interactive object can be displayed on the response interface at the same time, and the type of information displayed on the response interface is enriched, so that when the user needs to enter the digital map, the digital map can be entered from the first interactive object, thereby improving the efficiency of the user entering the digital map, and when the user needs to view the media content, the media content can be clicked, thereby improving the efficiency of the user viewing the media content.

[0212] According to the following Fig. 9 , another content interaction method provided by the present application is described. In this embodiment, it will be described from the perspective of the content interaction device. In order to facilitate the description of the content interaction method of the present application, the following will be described in detail with the content interaction device integrated in the terminal, that is, the terminal will be used as the execution subject for detailed description.

[0213] See also Fig. 9 , Fig. 9: is a flow chart of a content interaction method provided by an embodiment of the present application. The content interaction method may include:

[0214] S901: Receive a target query word.

[0215] The implementation process of step S901 may refer to step S201, and will not be described in detail in this embodiment.

[0216] S902: Acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query word and / or user location information.

[0217] The implementation process of step S902 may refer to step S202, and will not be described in detail in this embodiment.

[0218] S903. Display a response interface corresponding to the target query term, where the response interface includes a content card and an object card. The content card is used to display media content, and the object card is used to display a first interactive object in the target area. The first interactive object is at least one of the interactive objects.

[0219] The object card may be a list card that displays the first interactive object in a list format, or any card that displays the first interactive object in other formats.

[0220] When the first interactive objects include multiple first interactive objects, the arrangement order of the first interactive objects in the object card can be set according to actual conditions. For example, the arrangement order of the first interactive objects in the object card can be determined according to the distance between the first interactive object and the position indicated by the user position information. At this time, the first interactive object with a smaller distance may be arranged at the front, and the first interactive object with a larger distance may be arranged at the back. Alternatively, the first interactive objects may be sorted according to the number of notes. The first interactive object with more notes may be arranged at the front, and the first interactive object with fewer notes may be arranged at the back. The embodiments of the present application are not limited here.

[0221] In an embodiment of the present application, a target query word is received, media content associated with the target query word is obtained, and interactive objects associated with the target query word in a target area are obtained. The target area is determined based on at least one of query location information and / or user location information indicated by the target query word, and a response interface corresponding to the target query word is displayed. The response interface includes a content card and an object card. The content card is used to display media content, and the object card is used to display a first interactive object in the target area. The first interactive object is at least one of the interactive objects, so that the media content and the first interactive object can be displayed on the response interface at the same time, and the type of information displayed on the response interface is enriched, so that when a user needs to enter a digital map, the user can enter the digital map from a map card, thereby improving the efficiency of the user entering the digital map, and when the user needs to view media content, the user can click on the media content, thereby improving the efficiency of the user viewing the media content.

[0222] For example, the target query is "Shanghai cuisine", and the object list is as follows Fig.10 As shown, at this time, the first interactive objects include three, namely XXXX Restaurant, XXX Restaurant and XXXXX Private Kitchen.

[0223] In some embodiments, the interactive object is a point of interest, the first interactive object includes the first point of interest, and after displaying the response interface corresponding to the target query word, the following further includes:

[0224] In response to a triggering operation on a first point of interest in an object card, a partial digital map of a target area is displayed via a target interface, the partial digital map including a second point of interest and a third floating layer, the third floating layer including detailed information of the first point of interest, the second point of interest being at least one of the points of interest and including the first point of interest.

[0225] Among them, the detailed information refers to the detailed introduction information of the first point of interest. The detailed introduction information of the first point of interest can be set according to actual conditions. For example, the detailed introduction information may include at least one of the notes, business hours, comments, contact information and address of the target point of interest. The embodiment of the present application is not limited here.

[0226] For example, when the response interface is Fig.10 As shown, in response to the triggering operation of the first point of interest "XXX restaurant", the detailed information of "XXX restaurant" is obtained, and the third floating layer is generated according to the detailed information of "XXX restaurant", and part of the digital map is displayed via the target interface, and the third floating layer is displayed on the part of the digital map. At this time, the target interface can Fig.11 shown.

[0227] It should be understood that the partial digital map may be a partial digital map displayed with the user identifier as the center, or may be a partial digital map displayed with the first point of interest as the center, and the embodiment of the present application is not limited here.

[0228] In an embodiment of the present application, in response to a trigger operation on a first point of interest in an object card, a partial digital map of the target area is displayed via a target interface, the partial digital map includes a second point of interest and a third floating layer, the third floating layer includes detailed information of the first point of interest, the second point of interest is at least one of the points of interest and includes the first point of interest, thereby realizing a jump from the response interface to the partial digital map containing detailed information.

[0229] In some embodiments, after displaying the response interface corresponding to the target query word, the method further includes:

[0230] In response to a trigger operation on the object card, an object interface is displayed, where the object interface includes a second interactive object in the interactive object and a map control, where the second interactive object includes the first interactive object;

[0231] In response to a triggering operation on the map control, a partial digital map of the target area is displayed via the target interface, and the partial digital map includes a second interactive object.

[0232] The object card may include an object control, and the terminal may display the object interface in response to a triggering operation on the object control.

[0233] For example, if the interactive object is a point of interest, the response interface can be as follows: Fig.10 As shown, the object control can be Fig.10 In response to the trigger operation of "more places", the terminal may display the object interface as shown in Fig.12 As shown, the map control can be Fig.12 as shown in .

[0234] Optionally, in response to a trigger operation on a map control, the displayed portion of the digital map may be as follows: Figure 6 The partial digital map in the form shown in 602, or, in response to a triggering operation on the map control, a partial digital map of the target area is displayed via a target interface, including:

[0235] In response to a triggering operation on the map control, generating a fifth floating layer according to the second interactive object, the fifth floating layer including the second interactive objects displayed in a list;

[0236] A partial digital map of the target area is displayed via the target interface, wherein the partial digital map includes a second interactive object and a fifth floating layer.

[0237] For example, if the interactive object is a point of interest, the response interface can be as follows: Fig.10 As shown, the object control can be Fig.10 In response to the trigger operation of "more places", the terminal may display the object interface as shown in Fig.12 As shown, the map control can be Fig.12 As shown in , some digital maps can be Fig.13 shown.

[0238] Optionally, the terminal can update the second interactive object in the fifth floating layer in response to a sliding operation on the interactive object in the fifth floating layer, and update the second interactive object in the partial digital map that is not blocked by the fifth floating layer. That is, at this time, the second interactive object in the partial digital map that is not blocked by the fifth floating layer is updated along with the update of the second interactive object in the fourth floating layer.

[0239] Optionally, after the object interface is displayed in response to a trigger operation on the object card, detail information of the first target interactive object can be obtained in response to a trigger operation on the first target interactive object of the interactive object in the object interface; a third floating layer is generated based on the detail information; a partial digital map of the target area is displayed via the target interface, the partial digital map includes a second target interactive object and a third floating layer, the third floating layer includes detail information of the first target interactive object, the second target interactive object is at least one of the interactive objects in the object interface and includes the first target interactive object.

[0240] For example, if the interactive object is a point of interest, the object interface can be as follows Fig.12 As shown, in response to the trigger operation of "XXX restaurant", the displayed part of the digital map can be as follows Fig.11 shown.

[0241] In some embodiments, after displaying the response interface corresponding to the target query word, the method further includes:

[0242] In response to a triggering operation on the object card, a fourth floating layer is generated according to the second interactive object in the interactive object, and the fourth floating layer includes the second interactive object displayed in a list;

[0243] A partial digital map of the target area, a second interactive object of the partial digital map and a fourth floating layer are displayed via the target interface.

[0244] The object card may include an object control, and the terminal may generate a fourth floating layer according to the second interactive object in the interactive object in response to a triggering operation on the object control.

[0245] For example, if the interactive object is a point of interest, the response interface can be as follows: Fig.10 As shown, the object control can be Fig.10In response to the triggering operation of "more places", the terminal may display a portion of the digital map as shown in FIG. Fig.14 shown.

[0246] Optionally, the terminal can update the second interactive object in the fourth floating layer in response to a sliding operation on the interactive object in the fourth floating layer, and update the second interactive object in the partial digital map that is not blocked by the fourth floating layer. That is, at this time, the second interactive object in the partial digital map that is not blocked by the fourth floating layer is updated along with the update of the second interactive object in the fourth floating layer.

[0247] For other implementations and corresponding beneficial effects of this embodiment, please refer to the above-mentioned content interaction method embodiment, which will not be described in detail in this embodiment.

[0248] According to the following Fig.15 , another content interaction method provided by the present application is described. In this embodiment, it will be described from the perspective of the content interaction device. In order to facilitate the description of the content interaction method of the present application, the following will be described in detail with the content interaction device integrated in the terminal, that is, the terminal will be used as the execution subject for detailed description.

[0249] See also Fig.15 , Fig.15 : is a flow chart of a content interaction method provided by an embodiment of the present application. The content interaction method may include:

[0250] S1501: Receive a target query word.

[0251] The implementation process of step S1501 may refer to step S201, and will not be described in detail in this embodiment.

[0252] S1502: Acquire media content associated with the target query word and acquire points of interest associated with the target query word in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query word and / or user location information.

[0253] The implementation process of step S1502 may refer to step S202, and will not be described in detail in this embodiment.

[0254] S1503: Display a response interface corresponding to the target query term, where the response interface includes a content card and a map card. The content card is used to display media content, and the map card is used to display a first portion of a digital map of the target area and a first point of interest, where the first point of interest is at least one of the points of interest.

[0255] The implementation process of step S1503 may refer to step S203, and will not be described in detail in this embodiment.

[0256] In an embodiment of the present application, a target query word is received, media content associated with the target query word is obtained, and points of interest associated with the target query word in a target area are obtained, the target area is determined based on at least one of query location information and / or user location information indicated by the target query word, and a response interface corresponding to the target query word is displayed, the response interface includes a content card and a map card, the content card is used to display the media content, and the map card is used to display a first part of a digital map of the target area and a first point of interest, the first point of interest being at least one of the points of interest, so that the first point of interest is displayed on the response interface in the form of a map card, and the type of information displayed on the response interface is enriched, so that when a user needs to enter the digital map, the digital map can be entered from the map card, thereby improving the efficiency of the user entering the digital map, and when the user needs to view the media content, the media content can be clicked, thereby improving the efficiency of the user viewing the media content.

[0257] For other implementations and corresponding beneficial effects of this embodiment, please refer to the above-mentioned content interaction method embodiment, which will not be described in detail in this embodiment.

[0258] According to the following Fig.16 , another content interaction method provided by the present application is described. In this embodiment, it will be described from the perspective of the content interaction device. In order to facilitate the description of the content interaction method of the present application, the following will be described in detail with the content interaction device integrated in the terminal, that is, the terminal will be used as the execution subject for detailed description.

[0259] See also Fig.16 , Fig.16 : is a flow chart of a content interaction method provided by an embodiment of the present application. The content interaction method may include:

[0260] S1601: Receive a target query word.

[0261] The implementation process of step S1601 may refer to step S201, and will not be described in detail in this embodiment.

[0262] S1602: Acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query word and / or user location information.

[0263] The implementation process of step S1602 may refer to step S202, and this embodiment will not be repeated here.

[0264] S1603: Identify the object query intent corresponding to the target query term.

[0265] S1604. If the object query intent is a geographic location query intent, a response interface corresponding to the target query term is displayed, and the response interface includes a content card and a map card. The content card is used to display media content, and the map card is used to display a first part of a digital map of the target area and a first interactive object. The first interactive object is at least one of the interactive objects.

[0266] S1605. If the object query intent is a geographic information query intent, a response interface corresponding to the target query term is displayed. The response interface includes a content card and an object card. The content card is used to display media content, and the object card is used to display a first interactive object in the target area. The first interactive object is at least one of the interactive objects.

[0267] In an embodiment of the present application, a target query word is received, media content associated with the target query word is obtained, and interactive objects associated with the target query word in a target area are obtained, the target area is determined based on at least one of the query location information and / or user location information indicated by the target query word, the object query intent corresponding to the target query word is identified, and if the object query intent is a geographic location query intent, a response interface corresponding to the target query word is displayed, the response interface includes a content card and a map card, the content card is used to display the media content, the map card is used to display a first portion of a digital map of the target area and a first interactive object, the first interactive object is at least one of the interactive objects, and if the object query intent is a geographic location query intent, a response interface corresponding to the target query word is displayed. The figure shows the geographic information query intention, and the response interface corresponding to the target query term is displayed. The response interface includes a content card and an object card. The content card is used to display media content, and the object card is used to display the first interactive object of the target area. The first interactive object is at least one of the interactive objects. According to the different object query intentions of the target user, it is possible to choose to display the map card or the object card, and enrich the type of information displayed on the response interface, so that when the user needs to enter the digital map, he can enter the digital map from the map card or the object card, thereby improving the efficiency of the user entering the digital map. When the user needs to view the media content, he can click on the media content, thereby improving the efficiency of the user viewing the media content.

[0268] For other implementations and corresponding beneficial effects of this embodiment, please refer to the above-mentioned content interaction method embodiment, which will not be described in detail in this embodiment.

[0269] In order to better implement the content interaction method provided in the embodiment of the present application, the embodiment of the present application also provides a device based on the above content interaction method. The meanings of the terms are the same as those in the above content interaction method, and the specific implementation details can refer to the description in the method embodiment.

[0270] For example, Fig.17 As shown, the content interaction device may include:

[0271] The receiving module 1701 is used to receive a target query word.

[0272] The acquisition module 1702 is used to acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, where the target area is determined based on at least one of query location information indicated by the target query word and / or user location information.

[0273] Display module 1703 is used to display a response interface corresponding to the target query term, the response interface includes a content card and a map card, the content card is used to display media content, and the map card is used to display a first part of the digital map of the target area and a first interactive object, and the first interactive object is at least one of the interactive objects.

[0274] Optionally, the content interaction device further includes a response module, and the response module is specifically used to execute:

[0275] In response to a trigger operation on the map card, a second portion of the digital map of the target area and a second interactive object are displayed via the target interface, the second portion of the digital map includes the first portion of the digital map, and the second interactive object is at least one of the interactive objects and includes the first interactive object.

[0276] Optionally, the target area is determined based on the user's location information, and the display module 1703 is specifically used to execute:

[0277] generating a digital map of a target area based on the interactive object and the user identifier indicating the user's location information;

[0278] A map card is generated according to the digital map, so that the map card includes a user identifier, a first portion of the digital map of the target area, and a first interactive object.

[0279] Optionally, the display module 1703 is specifically configured to execute:

[0280] Get the object order corresponding to the interactive object;

[0281] Filtering the first interactive object from the interactive objects according to the object order;

[0282] Generate a digital map of the target area based on the interactive objects;

[0283] The scale of the digital map is adjusted, and a map card is generated according to the adjusted digital map, so that the map card displays the first interactive object, or so that the map card displays the user identifier and the first interactive object without overlapping.

[0284] Optionally, the acquisition module 1702 is specifically configured to execute:

[0285] Obtaining user location information and determining the query location information indicated by the target query term;

[0286] If the user location information and the query location information are consistent, determining the target area according to the user location information and / or the query location information;

[0287] If the user location information and the query location information are inconsistent, the target area is determined according to the query location information;

[0288] Gets the interactive objects associated with the target query term in the target area.

[0289] Optionally, the acquisition module 1702 is specifically configured to execute:

[0290] Determine the query location information indicated by the target query term, and determine whether the user location information is obtained;

[0291] If the user location information is not obtained, the target area is determined based on the query location information;

[0292] Gets the interactive objects associated with the target query term in the target area.

[0293] Optionally, the acquisition module 1702 is specifically configured to execute:

[0294] Identify the object query intent corresponding to the target query term;

[0295] If the object query intent meets the preset intent conditions, the interactive objects associated with the target query term in the target area are obtained.

[0296] Optionally, the display module 1703 is specifically configured to execute:

[0297] Determine the level of object query intent;

[0298] According to the level, determine the display position of the map card in the response interface;

[0299] According to the display position, the response interface corresponding to the target query word is displayed.

[0300] Optionally, the display module 1703 is specifically configured to execute:

[0301] Get the preset card display parameters;

[0302] According to the card display parameters, a response interface corresponding to the target query term is displayed, so that the content card and the map card in the response interface have matching card display parameters.

[0303] Optionally, the target interface also includes a content interaction control, and the response module is further used to execute:

[0304] In response to a triggering operation on the content interaction control, acquiring media content associated with the target area;

[0305] A first floating layer is displayed on the target interface, where the first floating layer includes associated media content.

[0306] Optionally, the response module is also used to perform:

[0307] In response to a trigger operation on the map card, a second floating layer is generated according to the second interactive object, and the second floating layer includes the second interactive object displayed in a list;

[0308] A second portion of the digital map of the target area and a second interactive object are displayed via the target interface, and the target interface includes a second floating layer.

[0309] In specific implementation, the above modules can be implemented as independent entities, or can be arbitrarily combined to be implemented as the same or several entities. The specific implementation methods and corresponding beneficial effects of the above modules can be found in the previous method embodiments, which will not be repeated here.

[0310] In order to better implement the content interaction method provided in the embodiment of the present application, the embodiment of the present application also provides a device based on the above content interaction method. The meanings of the terms are the same as those in the above content interaction method, and the specific implementation details can refer to the description in the method embodiment.

[0311] For example, Fig.18 As shown, the content interaction device may include:

[0312] The first receiving module 1801 is used to receive a target query word.

[0313] The first acquisition module 1802 is used to acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, where the target area is determined based on at least one of query location information indicated by the target query word and / or user location information.

[0314] The first display module 1803 is used to display a response interface corresponding to the target query term, the response interface includes a content card and an object card, the content card is used to display media content, and the object card is used to display a first interactive object in the target area, and the first interactive object is at least one of the interactive objects.

[0315] Optionally, the interactive object is a point of interest, the first interactive object includes the first point of interest, and the content interaction device further includes:

[0316] First response module, which performs:

[0317] In response to a triggering operation on a first point of interest in an object card, a partial digital map of a target area is displayed via a target interface, the partial digital map including a second point of interest and a third floating layer, the third floating layer including detailed information of the first point of interest, the second point of interest being at least one of the points of interest and including the first point of interest.

[0318] Optionally, the first response module is used to execute:

[0319] In response to a trigger operation on the object card, an object interface is displayed, where the object interface includes a second interactive object in the interactive object and a map control, where the second interactive object includes the first interactive object;

[0320] In response to a triggering operation on the map control, a partial digital map of the target area is displayed via the target interface, and the partial digital map includes a second interactive object.

[0321] Optionally, the first response module is used to execute:

[0322] In response to a triggering operation on the object card, a fourth floating layer is generated according to the second interactive object in the interactive object, and the fourth floating layer includes the second interactive object displayed in a list;

[0323] A partial digital map of the target area, a second interactive object of the partial digital map and a fourth floating layer are displayed via the target interface.

[0324] In specific implementation, the above modules can be implemented as independent entities, or can be arbitrarily combined to be implemented as the same or several entities. The specific implementation methods and corresponding beneficial effects of the above modules can be found in the previous method embodiments, which will not be repeated here.

[0325] In order to better implement the content interaction method provided in the embodiment of the present application, the embodiment of the present application also provides a device based on the above content interaction method. The meanings of the terms are the same as those in the above content interaction method, and the specific implementation details can refer to the description in the method embodiment.

[0326] For example, Fig.19 As shown, the content interaction device may include:

[0327] The second receiving module 1901 is used to receive a target query word.

[0328] The second acquisition module 1902 is used to acquire media content associated with the target query word and acquire points of interest associated with the target query word in a target area, where the target area is determined based on at least one of query location information indicated by the target query word and / or user location information.

[0329] The second display module 1903 is used to display a response interface corresponding to the target query term, the response interface includes a content card and a map card, the content card is used to display media content, and the map card is used to display a first part of the digital map of the target area and a first point of interest, the first point of interest being at least one of the points of interest.

[0330] In specific implementation, the above modules can be implemented as independent entities, or can be arbitrarily combined to be implemented as the same or several entities. The specific implementation methods and corresponding beneficial effects of the above modules can be found in the previous method embodiments, which will not be repeated here.

[0331] In order to better implement the content interaction method provided in the embodiment of the present application, the embodiment of the present application also provides a device based on the above content interaction method. The meanings of the terms are the same as those in the above content interaction method, and the specific implementation details can refer to the description in the method embodiment.

[0332] For example, Fig. 20 As shown, the content interaction device may include:

[0333] The third receiving module 2001 is used to receive a target query word.

[0334] The third acquisition module 2002 is used to acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, where the target area is determined based on at least one of query location information indicated by the target query word and / or user location information.

[0335] The intention recognition module 2003 is used to recognize the object query intention corresponding to the target query term.

[0336] The third display module 2004 is used to display a response interface corresponding to the target query term if the object query intent is a geographic location query intent. The response interface includes a content card and a map card. The content card is used to display media content, and the map card is used to display a first part of the digital map of the target area and a first interactive object. The first interactive object is at least one of the interactive objects.

[0337] The fourth display module 2005 is used to display a response interface corresponding to the target query term if the object query intent is a geographic information query intent. The response interface includes a content card and an object card. The content card is used to display media content, and the object card is used to display the first interactive object of the target area. The first interactive object is at least one of the interactive objects.

[0338] In specific implementation, the above modules can be implemented as independent entities, or can be arbitrarily combined to be implemented as the same or several entities. The specific implementation methods and corresponding beneficial effects of the above modules can be found in the previous method embodiments, which will not be repeated here.

[0339] The present application also provides an electronic device, which may be a server or a terminal, etc. Fig.21 As shown, it shows a schematic diagram of the structure of the electronic device involved in the embodiment of the present application, specifically:

[0340] The electronic device may include components such as a processor 2101 with one or more processing cores, a memory 2102 with one or more computer-readable storage media, a power supply 2103, and an input unit 2104. Those skilled in the art will appreciate that Fig.21 The electronic device structure shown in the figure does not constitute a limitation on the electronic device, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0341] The processor 2101 is the control center of the electronic device, which uses various interfaces and lines to connect various parts of the entire electronic device, and executes various functions of the electronic device and processes data by running or executing computer programs and / or modules stored in the memory 2102, and calling data stored in the memory 2102. Optionally, the processor 2101 may include one or more processing cores; preferably, the processor 2101 may integrate an application processor and a modem processor, wherein the application processor mainly processes the operating system, user interface, and application programs, and the modem processor mainly processes wireless communications. It is understandable that the above-mentioned modem processor may not be integrated into the processor 2101.

[0342] The memory 2102 can be used to store computer programs and modules. The processor 2101 executes various functional applications and data processing by running the computer programs and modules stored in the memory 2102. The memory 2102 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, a computer program required for at least one function (such as a sound playback function, an image playback function, etc.), etc.; the data storage area may store data created according to the use of the electronic device, etc. In addition, the memory 2102 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage devices. Accordingly, the memory 2102 may also include a memory controller to provide the processor 2101 with access to the memory 2102.

[0343] The electronic device also includes a power supply 2103 for supplying power to each component. Preferably, the power supply 2103 can be logically connected to the processor 2101 through a power management system, so as to manage charging, discharging, power consumption and other functions through the power management system. The power supply 2103 can also include any components such as one or more DC or AC power supplies, recharging systems, power failure detection circuits, power converters or inverters, and power status indicators.

[0344] The electronic device may further include an input unit 2104, which may be used to receive input digital or character information and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control.

[0345] Although not shown, the electronic device may further include a display unit, etc., which will not be described in detail herein. Specifically in this embodiment, the processor 2101 in the electronic device will load the executable files corresponding to the processes of one or more computer programs into the memory 2102 according to the following instructions, and the processor 2101 will run the computer programs stored in the memory 2102, thereby realizing various functions, such as:

[0346] receiving a target query term;

[0347] Acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query word and / or user location information;

[0348] A response interface corresponding to the target query term is displayed, the response interface including a content card and a map card, the content card is used to display media content, the map card is used to display a first part of the digital map of the target area and a first interactive object, the first interactive object being at least one of the interactive objects.

[0349] The specific implementation methods and corresponding beneficial effects of the above operations can be found in the detailed description of the content interaction method above, which will not be elaborated here.

[0350] Those skilled in the art will appreciate that all or part of the steps in the various methods of the above embodiments may be completed by a computer program, or by controlling related hardware through a computer program. The computer program may be stored in a computer-readable storage medium and loaded and executed by a processor.

[0351] To this end, an embodiment of the present application provides a computer-readable storage medium, in which a computer program is stored, and the computer program can be loaded by a processor to execute the steps in any content interaction method provided in the embodiment of the present application. For example, the computer program can execute the following steps:

[0352] receiving a target query term;

[0353] Acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query word and / or user location information;

[0354] A response interface corresponding to the target query term is displayed, the response interface including a content card and a map card, the content card is used to display media content, the map card is used to display a first part of the digital map of the target area and a first interactive object, the first interactive object being at least one of the interactive objects.

[0355] The specific implementation methods and corresponding beneficial effects of the above operations can be found in the previous embodiments, which will not be described in detail here.

[0356] The computer-readable storage medium may include: a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, etc.

[0357] Since the computer program stored in the computer-readable storage medium can execute the steps in any one of the content interaction methods provided in the embodiments of the present application, the beneficial effects that can be achieved by any one of the content interaction methods provided in the embodiments of the present application can be achieved. Please refer to the previous embodiments for details and will not be repeated here.

[0358] According to one aspect of the present application, a computer program product or a computer program is provided, the computer program product or the computer program includes computer instructions, the computer instructions are stored in a computer-readable storage medium. A processor of a computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the above-mentioned content interaction method.

[0359] The above is a detailed introduction to a content interaction method, device, electronic device and computer storage medium provided in the embodiments of the present application. Specific examples are used in this article to illustrate the principles and implementation methods of the present application. The description of the above embodiments is only used to help understand the method of the present application and its core idea; at the same time, for technical personnel in this field, according to the ideas of the present application, there will be changes in the specific implementation methods and application scopes. In summary, the content of this specification should not be understood as a limitation on the present application.

Claims

1. A content interaction method, characterized in that: include: receiving a target query term; Acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query word and / or user location information; A response interface corresponding to the target query term is displayed, wherein the response interface includes a content card and a map card, wherein the content card is used to display the media content, and the map card is used to display a first portion of a digital map of the target area and a first interactive object, wherein the first interactive object is at least one of the interactive objects.

2. The content interaction method according to claim 1, characterized in that: After displaying the response interface corresponding to the target query word, the method further includes: In response to a triggering operation on the map card, a second portion of the digital map of the target area and a second interactive object are displayed via a target interface, wherein the second portion of the digital map includes the first portion of the digital map, and the second interactive object is at least one of the interactive objects and includes the first interactive object.

3. The content interaction method according to claim 1, characterized in that: The target area is determined based on the user's location information, and the displaying of the response interface corresponding to the target query term includes: generating a digital map of the target area according to the interactive object and a user identifier indicating the user location information; The map card is generated according to the digital map, so that the map card includes the user identifier, a first portion of the digital map of the target area, and a first interactive object.

4. The content interaction method according to claim 1, characterized in that: The displaying of the response interface corresponding to the target query term includes: Obtaining the object sequence corresponding to the interactive object; Filtering a first interactive object from the interactive objects according to the object sequence; generating a digital map of the target area according to the interactive object; The scale of the digital map is adjusted, and a map card is generated according to the adjusted digital map, so that the map card displays the first interactive object, or so that the map card displays the user identifier and the first interactive object without overlapping.

5. The content interaction method according to claim 1, characterized in that: The step of acquiring the interactive objects associated with the target query term in the target area includes: Acquire user location information, and determine the query location information indicated by the target query term; If the user location information and the query location information are consistent, determining a target area according to the user location information and / or the query location information; If the user location information and the query location information are inconsistent, determining the target area according to the query location information; Obtain interactive objects in the target area that are associated with the target query term.

6. The content interaction method according to claim 1, characterized in that: The step of acquiring the interactive objects associated with the target query term in the target area includes: Determine the query location information indicated by the target query term, and determine whether the user location information is obtained; If the user location information is not obtained, determining the target area according to the query location information; Obtain interactive objects associated with the target query term in the target area.

7. The content interaction method according to claim 1, characterized in that: The step of acquiring the interactive objects associated with the target query term in the target area includes: Identifying the object query intent corresponding to the target query term; If the object query intent meets the preset intent condition, then the interactive objects associated with the target query term in the target area are obtained.

8. The content interaction method according to claim 7, characterized in that: The displaying of the response interface corresponding to the target query term includes: Determining a level of query intent of the object; Determining a display position of the map card in the response interface according to the level; According to the display position, a response interface corresponding to the target query word is displayed.

9. The content interaction method according to claim 1, characterized in that: The displaying of the response interface corresponding to the target query term includes: Get the preset card display parameters; The response interface corresponding to the target query term is displayed according to the card display parameters, so that the content card and the map card in the response interface have matching card display parameters.

10. The content interaction method according to claim 2, characterized in that: The target interface further includes a content interaction control, and after the second portion of the digital map of the target area and the second interactive object are displayed via the target interface in response to the triggering operation on the map card, further includes: In response to a triggering operation on the content interaction control, acquiring media content associated with the target area; A first floating layer is displayed on the target interface, where the first floating layer includes associated media content.

11. The content interaction method according to claim 2, characterized in that: The method of displaying a second portion of the digital map of the target area and a second interactive object via a target interface in response to a triggering operation on the map card includes: In response to a triggering operation on the map card, generating a second floating layer according to the second interactive object, wherein the second floating layer includes the second interactive objects displayed in a list; The second portion of the digital map of the target area and the second interactive object are displayed via a target interface, wherein the target interface includes the second floating layer.

12. A content interaction method, characterized in that: include: receiving a target query term; Acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query word and / or user location information; A response interface corresponding to the target query term is displayed, wherein the response interface includes a content card and an object card, wherein the content card is used to display the media content, and the object card is used to display a first interactive object of the target area, wherein the first interactive object is at least one of the interactive objects.

13. The content interaction method according to claim 12, characterized in that: The interactive object is a point of interest, and the first interactive object includes a first point of interest. After displaying the response interface corresponding to the target query word, the method further includes: In response to a triggering operation on the first point of interest in the object card, a partial digital map of the target area is displayed via a target interface, the partial digital map including the second point of interest and a third floating layer, the third floating layer including detailed information of the first point of interest, the second point of interest being at least one of the points of interest and including the first point of interest.

14. The content interaction method according to claim 12, characterized in that: After displaying the response interface corresponding to the target query word, the method further includes: In response to a triggering operation on the object card, an object interface is displayed, wherein the object interface includes a second interactive object among the interactive objects and a map control, wherein the second interactive object includes the first interactive object; In response to a triggering operation on the map control, a partial digital map of the target area is displayed via a target interface, wherein the partial digital map includes the second interactive object.

15. The content interaction method according to claim 12, characterized in that: After displaying the response interface corresponding to the target query word, the method further includes: In response to a triggering operation on the object card, a fourth floating layer is generated according to the second interactive object in the interactive object, wherein the fourth floating layer includes the second interactive object displayed in a list; A partial digital map of the target area is displayed via a target interface, wherein the partial digital map includes the second interactive object and the fourth floating layer.

16. A content interaction method, characterized in that: include: receiving a target query term; Acquire media content associated with the target query word and acquire points of interest associated with the target query word in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query word and / or user location information; A response interface corresponding to the target query term is displayed, wherein the response interface includes a content card and a map card, wherein the content card is used to display the media content, and the map card is used to display a first portion of a digital map of the target area and a first point of interest, wherein the first point of interest is at least one of the points of interest.

17. A content interaction method, characterized in that: include: receiving a target query term; Acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query word and / or user location information; Identifying the object query intent corresponding to the target query term; If the object query intent is a geographic location query intent, a response interface corresponding to the target query term is displayed, the response interface comprising a content card and a map card, the content card is used to display the media content, and the map card is used to display a first portion of a digital map of the target area and a first interactive object, the first interactive object being at least one of the interactive objects; If the object query intent is a geographic information query intent, a response interface corresponding to the target query term is displayed, and the response interface includes a content card and an object card. The content card is used to display the media content, and the object card is used to display the first interactive object of the target area. The first interactive object is at least one of the interactive objects.

18. A content interaction device, characterized in that: include: A receiving module, used for receiving a target query word; an acquisition module, configured to acquire media content associated with the target query word and acquire interactive objects associated with the target query word in a target area, wherein the target area is determined based on at least one of query location information indicated by the target query word and / or user location information; A display module is used to display a response interface corresponding to the target query term, wherein the response interface includes a content card and a map card, wherein the content card is used to display the media content, and the map card is used to display a first part of the digital map of the target area and a first interactive object, wherein the first interactive object is at least one of the interactive objects.

19. An electronic device, characterized in that: It comprises a processor and a memory, wherein the memory stores a computer program, and the processor is used to run the computer program in the memory to execute the content interaction method according to any one of claims 1 to 17.

20. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program, and the computer program is suitable for being loaded by a processor to execute the content interaction method according to any one of claims 1 to 17.

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