Inactive user information pushing method and device

Abstract

The invention discloses an inactive user information pushing method and device, and relates to the technical field of network communication, and the method comprises the following steps: identifying the login state of a user, and determining whether the user is an inactive user; if the user is an inactive user, obtaining a communication account of the inactive user based on personal information of the inactive user; and issuing a reminding notice to the inactive user based on the communication account of the inactive user. According to the application, the login of the user is analyzed and judged, and when the user is inactive, timely reminding is carried out, so that the user activeness is improved, the user viscosity is enhanced, and the user is stimulated to reuse.

Description

Technical Field

[0001] The present invention relates to the field of network communication technology, and in particular to a method and device for pushing inactive user information. Background Art

[0002] In the current Internet environment, user activity is one of the important indicators to measure the health of a platform. In order to improve user activity and enhance user stickiness, a technical means is urgently needed to push accurate information to users who have not been active for a long time, so as to stimulate their interest in re-using the platform.

[0003] Therefore, in order to meet actual needs, a technology for pushing inactive user information is now provided. Summary of the invention

[0004] In view of the defects existing in the prior art, the purpose of the present invention is to provide a method and device for pushing inactive user information, analyze and judge the user's login, and make timely reminders when the user is inactive, so as to improve user activity, enhance user stickiness, and stimulate users to reuse.

[0005] In order to achieve the above purpose, the technical solution adopted by the present invention is:

[0006] In a first aspect, the present application provides a method for pushing inactive user information, the method comprising the following steps:

[0007] Identify the user's login status and determine whether the user is an inactive user;

[0008] If the user is an inactive user, obtaining the communication account of the inactive user based on the personal information of the inactive user;

[0009] Based on the communication account of the inactive user, a reminder notification is issued to the inactive user.

[0010] Based on the above technical solution, the step of identifying the login status of the user and determining whether the user is an inactive user includes the following steps:

[0011] Record the number of logins of the user within a preset period;

[0012] When the number of login times is lower than a preset minimum threshold of the number of login times, the user is determined to be an inactive user; otherwise, the user is determined not to be an inactive user.

[0013] Based on the above technical solution, the value of the minimum threshold of the number of login times is 0.

[0014] Based on the above technical solution, the communication account is the corporate WeChat ID.

[0015] On the basis of the above technical solution, the method further comprises the following steps:

[0016] The custom text or the custom file is sent to a preset custom mailbox, and the custom text or the custom file is stored in the custom mailbox.

[0017] On the basis of the above technical solution, the method further comprises the following steps:

[0018] Based on the communication account of the inactive user and in combination with the custom text or the custom file, a reminder notification is issued to the inactive user.

[0019] In a second aspect, the present application provides an inactive user information push device, the device comprising:

[0020] A user identification module, which is used to identify the user's login status and determine whether the user is an inactive user;

[0021] an information acquisition module, which is used to obtain the communication account of the inactive user based on the personal information of the inactive user if the user is an inactive user;

[0022] An information publishing module is used to publish a reminder notification to the inactive user based on the communication account of the inactive user.

[0023] Based on the above technical solution, the user identification module is further used to record the number of logins of the user within a preset period;

[0024] The user identification module is further configured to determine that the user is an inactive user when the number of login times is lower than a preset minimum threshold of login times, and vice versa, determine that the user is not an inactive user.

[0025] On the basis of the above technical solution, the device further comprises:

[0026] The information setting module is used to send a custom text or a custom file to a preset custom mailbox, and store the custom text or the custom file in the custom mailbox.

[0027] On the basis of the above technical solution, the information publishing module is also used to publish a reminder notification to the inactive user based on the communication account of the inactive user in combination with the custom text or the custom file.

[0028] Based on the above technical solution, the value of the minimum threshold of the number of login times is 0.

[0029] Based on the above technical solution, the communication account is the corporate WeChat ID.

[0030] Compared with the prior art, the advantages of the present invention are:

[0031] The present invention analyzes and judges the user's login, and makes timely reminders when the user is inactive, so as to improve the user's activity, enhance the user's stickiness, and stimulate the user to use again. BRIEF DESCRIPTION OF THE DRAWINGS

[0032] In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

[0033] Figure 1 A flowchart of the steps of the inactive user information push method according to an embodiment of the present invention;

[0034] Figure 2 4 is a structural block diagram of an inactive user information push device according to an embodiment of the present invention. DETAILED DESCRIPTION

[0035] In order to make the purpose, technical solution and advantages of the embodiments of the present application clearer, the technical solution in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of this application.

[0036] The embodiments of the present invention are further described in detail below with reference to the accompanying drawings.

[0037] The embodiment of the present application provides a method and device for pushing inactive user information, which analyzes and judges the user's login and provides timely reminders when the user is inactive, so as to improve user activity, enhance user stickiness, and stimulate user reuse.

[0038] In order to achieve the above technical effects, the overall idea of ​​this application is as follows:

[0039] A method for pushing inactive user information, the method comprising the following steps:

[0040] S1. Identify the user's login status and determine whether the user is an inactive user;

[0041] S2. If the user is an inactive user, obtaining the communication account of the inactive user based on the personal information of the inactive user;

[0042] S3. Issue reminder notifications to inactive users based on their communication accounts.

[0043] The embodiments of the present application are further described in detail below in conjunction with the accompanying drawings.

[0044] First, see Figure 1 As shown, an embodiment of the present application provides a method for pushing inactive user information, and the method for pushing inactive user information includes the following steps:

[0045] S1. Identify the user's login status and determine whether the user is an inactive user;

[0046] S2. If the user is an inactive user, obtaining the communication account of the inactive user based on the personal information of the inactive user;

[0047] S3. Issue reminder notifications to inactive users based on their communication accounts.

[0048] The embodiment of the present application analyzes and judges the user's login, and provides timely reminders when the user is inactive, so as to improve user activity, enhance user stickiness, and stimulate user reuse.

[0049] Furthermore, the identifying the login status of the user and determining whether the user is an inactive user includes the following steps:

[0050] Record the number of logins of the user within a preset period;

[0051] When the number of login times is lower than a preset minimum threshold of the number of login times, the user is determined to be an inactive user; otherwise, the user is determined not to be an inactive user.

[0052] Furthermore, the value of the minimum threshold of the number of login times is 0.

[0053] Furthermore, the communication account is the enterprise WeChat ID (Identity Document, ID card identification number).

[0054] Furthermore, the method further comprises the following steps:

[0055] The custom text or the custom file is sent to a preset custom mailbox, and the custom text or the custom file is stored in the custom mailbox.

[0056] Furthermore, the method further comprises the following steps:

[0057] Based on the communication account of the inactive user and in combination with the custom text or the custom file, a reminder notification is issued to the inactive user.

[0058] It should be noted that, based on the technical solution of the embodiment of the present application, when it is specifically implemented, the situation is as follows:

[0059] Assuming that the technical solution of the embodiment of the present application can be applied to a work platform and a business analysis platform, the file or text information is pushed to the designated personnel through the work platform. The specific process is as follows:

[0060] As the core of information distribution, the business analysis platform is not only responsible for the in-depth analysis and visual display of data, but also has the responsibility of accurately pushing key documents, reports or text information to target users in the form of subscriptions.

[0061] In this process, the work platform plays a key role. It achieves seamless connection and efficient transmission of information through automated processes.

[0062] First, the business analysis platform will send the files or text messages that need to be pushed to the mailbox according to the subscription requirements and set conditions to ensure that the information is delivered in a timely manner.

[0063] At the same time, the work platform starts its dual-task execution mechanism. On the one hand, it connects to the mailbox system to intelligently read and identify the files or texts to be pushed sent by the business analysis platform. This process relies on advanced email parsing technology and precise content recognition algorithms to ensure the accuracy of the information. On the other hand, the work platform also goes deep into the data warehouse, that is, the data warehouse, and uses efficient query engines and data processing capabilities to retrieve the designated personnel information related to the pushed information to ensure that the information is accurately pushed to the target user. After both operations are successfully completed, the work platform matches the files or texts in the email with the designated personnel information obtained from the data warehouse, and then accurately pushes the information to the corresponding users. This process not only improves the efficiency and accuracy of information transmission, but also greatly enhances the user experience, allowing users to obtain valuable information anytime and anywhere.

[0064] It should be noted that in the specific implementation, there are still the following technical details:

[0065] First, establish a workflow in the data warehouse, and execute SQL (Structured Query Language) statement code manually to calculate and filter out the user behavior of the business analysis platform within a specified time period, and filter out users with zero login visits and inactive users' business analysis platform personal information, including name, business analysis platform account, corporate WeChat ID, etc., and store them in the data warehouse database.

[0066] Second, use the SQL statement code to execute the work platform to read the corporate WeChat ID of the person who needs to be pushed in the data warehouse.

[0067] Third, the work platform is a self-developed platform of the company, which is similar to an enterprise WeChat public account and can push information or files. We have developed an email data retrieval program and a push program. The development tool is Python. Files, pictures or texts are pushed to the mailbox by the big data center business analysis platform, and the email data retrieval program retrieves the data from the designated mailbox and downloads it to the local computer. After the push program obtains the local computer file and other information, it can be pushed to the corresponding people in the enterprise WeChat on a scheduled or real-time basis.

[0068] Fourthly, the business analysis platform is one of the eight platforms in the group's big data center, and is a tool to help business personnel conduct business analysis. The business analysis platform has an email subscription function. After the information to be pushed is displayed in the form of an interface on the business analysis platform through SQL statements, a scheduled subscription is set, and the business analysis platform sends the information to be pushed to the mailbox in the format of PDF, Excel or pictures (you can choose any format and set the required format in advance). Examples of content to be pushed:

[0069] Hello! We noticed that you have not fully utilized the group big data center resources we provide you recently. To ensure your smooth access, please follow the following operation instructions for testing. If you have any questions, you can always give us feedback:

[0070] 1. Mobile access;

[0071] 2. Guidance on account query and computer login methods.

[0072] Fifth, the business analysis platform has the function of pushing information, which can be pushed directly to corporate WeChat without relying on email and work platform. However, this function currently only supports manual entry of information of the person being pushed. If there are many people who need to be pushed, the operation process will become more cumbersome. Therefore, email is introduced here as an intermediary to complete automated push through email and work platform.

[0073] Second, see Figure 2 As shown, an embodiment of the present application provides an inactive user information pushing device based on the inactive user information pushing method mentioned in the first aspect, the device comprising:

[0074] A user identification module, which is used to identify the user's login status and determine whether the user is an inactive user;

[0075] an information acquisition module, which is used to obtain the communication account of the inactive user based on the personal information of the inactive user if the user is an inactive user;

[0076] An information publishing module is used to publish a reminder notification to the inactive user based on the communication account of the inactive user.

[0077] In the embodiment of the present application, the user's login is analyzed and judged, and timely reminders are given when the user is inactive, so as to improve user activity, enhance user stickiness, and stimulate user reuse.

[0078] Furthermore, the user identification module is also used to record the number of logins of the user within a preset period;

[0079] The user identification module is further configured to determine that the user is an inactive user when the number of login times is lower than a preset minimum threshold of login times, and vice versa, determine that the user is not an inactive user.

[0080] Furthermore, the device also includes:

[0081] The information setting module is used to send a custom text or a custom file to a preset custom mailbox, and store the custom text or the custom file in the custom mailbox.

[0082] Furthermore, the information publishing module is also used to publish a reminder notification to the inactive user based on the communication account of the inactive user in combination with the custom text or the custom file.

[0083] Furthermore, the value of the minimum threshold of the number of login times is 0.

[0084] Furthermore, the communication account is the corporate WeChat ID.

[0085] It should be noted that, based on the technical solution of the embodiment of the present application, when it is specifically implemented, the situation is as follows:

[0086] Assuming that the technical solution of the embodiment of the present application can be applied to a work platform and a business analysis platform, the file or text information is pushed to the designated personnel through the work platform. The specific process is as follows:

[0087] As the core of information distribution, the business analysis platform is not only responsible for the in-depth analysis and visual display of data, but also has the responsibility of accurately pushing key documents, reports or text information to target users in the form of subscriptions.

[0088] In this process, the work platform plays a key role. It achieves seamless connection and efficient transmission of information through automated processes.

[0089] First, the business analysis platform will send the files or text messages that need to be pushed to the mailbox according to the subscription requirements and set conditions to ensure that the information is delivered in a timely manner.

[0090] At the same time, the work platform starts its dual-task execution mechanism. On the one hand, it connects to the mailbox system to intelligently read and identify the files or texts to be pushed sent by the business analysis platform. This process relies on advanced email parsing technology and precise content recognition algorithms to ensure the accuracy of the information. On the other hand, the work platform also goes deep into the data warehouse, that is, the data warehouse, and uses efficient query engines and data processing capabilities to retrieve the designated personnel information related to the pushed information to ensure that the information is accurately pushed to the target user. After both operations are successfully completed, the work platform matches the files or texts in the email with the designated personnel information obtained from the data warehouse, and then accurately pushes the information to the corresponding users. This process not only improves the efficiency and accuracy of information transmission, but also greatly enhances the user experience, allowing users to obtain valuable information anytime and anywhere.

[0091] It should be noted that in the specific implementation, there are still the following technical details:

[0092] First, establish a workflow in the data warehouse, and through manual SQL statement code execution, calculate and filter out the user behavior of the business analysis platform within a specified time period, and filter out users with 0 login visits and inactive users' business analysis platform personal information, including name, business analysis platform account, corporate WeChat ID, etc., and store them in the data warehouse database.

[0093] Second, use the SQL statement code to execute the work platform to read the corporate WeChat ID of the person who needs to be pushed in the data warehouse.

[0094] Third, the work platform is a self-developed platform of the company, which is similar to an enterprise WeChat public account and can push information or files. We have developed an email data retrieval program and a push program. The development tool is Python. Files, pictures or texts are pushed to the mailbox by the big data center business analysis platform, and the email data retrieval program retrieves the data from the designated mailbox and downloads it to the local computer. After the push program obtains the local computer file and other information, it can be pushed to the corresponding people in the enterprise WeChat on a scheduled or real-time basis.

[0095] Fourthly, the business analysis platform is one of the eight platforms in the group's big data center, and is a tool to help business personnel conduct business analysis. The business analysis platform has an email subscription function. After the information to be pushed is displayed in the form of an interface on the business analysis platform through SQL statements, a scheduled subscription is set, and the business analysis platform sends the information to be pushed to the mailbox in the format of PDF, Excel or pictures (you can choose any format and set the required format in advance). Examples of content to be pushed:

[0096] Hello! We noticed that you have not fully utilized the group big data center resources we provide you recently. To ensure your smooth access, please follow the following operation instructions for testing. If you have any questions, you can always give us feedback:

[0097] 1. Mobile access;

[0098] 2. Guidance on account query and computer login methods.

[0099] Fifth, the business analysis platform has the function of pushing information, which can be pushed directly to corporate WeChat without relying on email and work platform. However, this function currently only supports manual entry of information of the person being pushed. If there are many people who need to be pushed, the operation process will become more cumbersome. Therefore, email is introduced here as an intermediary to complete automated push through email and work platform.

[0100] It should be noted that the inactive user information push device mentioned in the second aspect is similar to the technical principle of the inactive user information push method mentioned in the first aspect in terms of technical issues, technical means and technical effects, and will not be elaborated here.

[0101] In the description of the present application, it should be noted that the terms "upper", "lower", etc. indicate orientations or positional relationships based on the orientations or positional relationships shown in the accompanying drawings, and are only for the convenience of describing the present application and simplifying the description, rather than indicating or implying that the device or element referred to must have a specific orientation, be constructed and operated in a specific orientation, and therefore cannot be understood as a limitation on the present application. Unless otherwise clearly specified and limited, the terms "installed", "connected", and "connected" should be understood in a broad sense, for example, it can be a fixed connection, a detachable connection, or an integral connection; it can be a mechanical connection or an electrical connection; it can be a direct connection, or it can be an indirect connection through an intermediate medium, or it can be a connection between the two elements. For those of ordinary skill in the art, the specific meanings of the above terms in the present application can be understood according to the specific circumstances.

[0102] It should be noted that, in this application, relational terms such as "first" and "second" are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Moreover, the terms "include", "comprise" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, the elements defined by the sentence "comprise a ..." do not exclude the presence of other identical elements in the process, method, article or device including the elements.

[0103] The above description is only a specific implementation of the present application, so that those skilled in the art can understand or implement the present application. Various modifications to these embodiments will be apparent to those skilled in the art, and the general principles defined herein can be implemented in other embodiments without departing from the spirit or scope of the present application. Therefore, the present application will not be limited to the embodiments shown herein, but will conform to the widest range consistent with the principles and novel features applied for herein.

Claims

1. A method for pushing inactive user information, characterized in that: The method comprises the following steps: Identify the user's login status and determine whether the user is an inactive user; If the user is an inactive user, obtaining the communication account of the inactive user based on the personal information of the inactive user; Based on the communication account of the inactive user, a reminder notification is issued to the inactive user.

2. The inactive user information push method according to claim 1, characterized in that: The step of identifying the login status of the user and determining whether the user is an inactive user comprises the following steps: Record the number of logins of the user within a preset period; When the number of login times is lower than a preset minimum threshold of the number of login times, the user is determined to be an inactive user; otherwise, the user is determined not to be an inactive user.

3. The inactive user information push method according to claim 2, characterized in that: The value of the minimum threshold of the number of login times is 0.

4. The inactive user information push method according to claim 1, characterized in that: The communication account is the enterprise WeChat ID.

5. The inactive user information push method according to claim 1, characterized in that: The method further comprises the following steps: The custom text or the custom file is sent to a preset custom mailbox, and the custom text or the custom file is stored in the custom mailbox.

6. The inactive user information push method according to claim 5, characterized in that: The method further comprises the following steps: Based on the communication account of the inactive user and in combination with the custom text or the custom file, a reminder notification is issued to the inactive user.

7. An inactive user information push device, characterized in that: The device comprises: A user identification module, which is used to identify the user's login status and determine whether the user is an inactive user; an information acquisition module, which is used to obtain the communication account of the inactive user based on the personal information of the inactive user if the user is an inactive user; An information publishing module is used to publish a reminder notification to the inactive user based on the communication account of the inactive user.

8. The inactive user information push device according to claim 7, characterized in that: The user identification module is also used to record the number of logins of the user within a preset period; The user identification module is further configured to determine that the user is an inactive user when the number of login times is lower than a preset minimum threshold of login times, and vice versa, determine that the user is not an inactive user.

9. The inactive user information push device according to claim 7, characterized in that: The device also includes: The information setting module is used to send a custom text or a custom file to a preset custom mailbox, and store the custom text or the custom file in the custom mailbox.

10. The inactive user information push device according to claim 9, characterized in that: The information publishing module is further configured to publish a reminder notification to the inactive user based on the communication account of the inactive user in combination with the custom text or the custom file.

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