Recommended card display method and device, equipment and storage medium

Abstract

One or more embodiments of the invention provide a recommended card display method, apparatus and device, and a storage medium, in the method, target service information used for being displayed on a recommended card of a home page of a mobile application and first display rule information corresponding to the corresponding target service information are acquired; the target service information can be rendered to the recommended card in a first display style according to the first display style indicating that the target service information is on the recommended card in the first display rule information.

Description

Technical Field

[0001] One or more embodiments of the present specification relate to the field of mobile application technology, and in particular, to a method, device, equipment and storage medium for displaying recommendation cards. Background Art

[0002] In mobile applications, in order to attract users to browse relevant service information while using the mobile applications, recommendation cards are usually set up on the homepage of the mobile application. The service information that needs to be promoted is displayed in the recommendation card for users to click and view, so as to increase user traffic for the corresponding services.

[0003] However, the conventional display style of recommendation cards is difficult to stimulate users' interest in participation and lasting attention, and cannot significantly increase the exposure of service information displayed in recommendation cards. Summary of the invention

[0004] One or more embodiments of the present specification provide a recommendation card display method, apparatus, device and storage medium for enhancing the attractiveness of service information displayed in the recommendation card to users, so as to increase user traffic for the service provider.

[0005] In a first aspect, one or more embodiments of the present specification provide a method for displaying a recommendation card, comprising: obtaining target service information for display on a recommendation card on a mobile application homepage; obtaining first display rule information corresponding to the target service information, the first display rule information being used to indicate a first display style of the target service information on the recommendation card; and rendering the target service information on the recommendation card in the first display style according to the first display rule information.

[0006] In an optional embodiment, obtaining target service information for display on a recommendation card on a mobile application homepage includes: obtaining target service information determined by a service provider based on historical behavior information of a user, wherein the target service information is used for display on a recommendation card on a mobile application homepage.

[0007] In an optional embodiment, obtaining first display rule information corresponding to the target service information includes: obtaining first indication information provided by the service provider for the target service information; and generating corresponding first display rule information according to the first indication information.

[0008] In an optional embodiment, obtaining first display rule information corresponding to the target service information includes: obtaining first display rule information preset for the target service information.

[0009] In an optional embodiment, obtaining first display rule information corresponding to the target service information includes: responding to a first setting operation of the user on the homepage of the mobile application, the first setting operation being used to set a first display style of the recommended card; and determining the corresponding first display rule information based on the first setting operation.

[0010] In an optional embodiment, obtaining the first display rule information corresponding to the target service information includes: responding to a second setting operation of the user on the homepage of the mobile application, the second setting operation being used to set the recommended card from the second display style to the first display style; based on the second setting operation, determining the corresponding first display rule information.

[0011] In a second aspect, one or more embodiments of the present specification provide a recommendation card display device, comprising: a first acquisition module, used to acquire target service information for display on a recommendation card on a mobile application homepage; a second acquisition module, used to acquire first display rule information corresponding to the target service information, the first display rule information being used to indicate a first display style of the target service information on the recommendation card; and a processing module, used to render the target service information on the recommendation card in the first display style according to the first display rule information.

[0012] In an optional embodiment, the first acquisition module acquires target service information for display on a recommendation card on the mobile application homepage, and is used to: acquire target service information determined by a service provider based on the user's historical behavior information, and the target service information is used to be displayed on a recommendation card on the mobile application homepage.

[0013] In an optional embodiment, the second acquisition module acquires first display rule information corresponding to the target service information, and is used to: acquire first indication information provided by the service provider for the target service information; and generate corresponding first display rule information according to the first indication information.

[0014] In an optional embodiment, the second acquisition module acquires the first display rule information corresponding to the target service information, and is used to: acquire the first display rule information preset for the target service information.

[0015] In an optional embodiment, the second acquisition module acquires the first display rule information corresponding to the target service information, which is used to: respond to the user's first setting operation on the mobile application homepage, the first setting operation is used to set the first display style of the recommended card; based on the first setting operation, determine the corresponding first display rule information.

[0016] In an optional embodiment, the second acquisition module acquires the first display rule information corresponding to the target service information, and is used to: respond to a second setting operation of the user on the homepage of the mobile application, the second setting operation being used to set the recommended card from the second display style to the first display style; based on the second setting operation, determine the corresponding first display rule information.

[0017] In a third aspect, one or more embodiments of the present specification also provide an electronic device comprising a memory and a processor; the memory is used to store a computer program product; the processor is used to execute the computer program product stored in the memory, and when the computer program product is executed, the recommendation card display method of the first aspect mentioned above is implemented.

[0018] In a fourth aspect, one or more embodiments of the present specification further provide a computer-readable storage medium, wherein the computer-readable storage medium stores computer program instructions, and when the computer program instructions are executed, the recommendation card display method of the first aspect described above is implemented.

[0019] In summary, the recommendation card display method provided in one or more embodiments of this specification can realize personalized display of the target service information provided by the service provider. Since this personalized display method is obviously different from the conventional display method, it can quickly catch the user's attention when the user moves to the homepage of the application, attracting the user to view the target service information displayed on the recommendation card, which helps to increase user traffic for the service provider and improve user retention rate. In addition, in addition to personalized display of target service information, the recommendation card also provides users with interactive functions for the target service information. When users view the target service information, various interactive operations help to improve the interactive experience and fun, so as to further attract users to browse the target service information. BRIEF DESCRIPTION OF THE DRAWINGS

[0020] In order to more clearly illustrate the technical solutions of one or more embodiments of the present specification, the drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of one or more embodiments of the present specification. For ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

[0021] Figure 1 A flowchart of a method for displaying a recommendation card provided for one or more embodiments of this specification;

[0022] Figure 2a A schematic diagram of a display style of a recommendation card provided for one or more embodiments of this specification;

[0023] Figure 2bA schematic diagram of another display style of a recommendation card provided for one or more embodiments of this specification;

[0024] Figure 3 A structural block diagram of a recommended card display device provided for one or more embodiments of this specification;

[0025] Figure 4 A structural block diagram of an electronic device provided for one or more embodiments of this specification. DETAILED DESCRIPTION

[0026] One or more embodiments of the present invention are further described in detail below through the accompanying drawings and examples. Through these descriptions, the features and advantages of one or more embodiments of the present invention will become clearer and more specific.

[0027] The word "exemplary" is used exclusively herein to mean "serving as an example, embodiment, or illustration." Any embodiment described herein as "exemplary" is not necessarily to be construed as preferred or advantageous over other embodiments. Although various aspects of the embodiments are shown in the drawings, the drawings are not necessarily drawn to scale unless otherwise noted.

[0028] In addition, the technical features involved in different implementations of one or more embodiments of this specification described below can be combined with each other as long as they do not conflict with each other.

[0029] To facilitate understanding, the application scenarios of the technical solutions provided by one or more embodiments of this specification are first described below.

[0030] With the continuous development of Internet technology, mobile applications have been integrated into all aspects of people's lives. By using mobile applications, people can obtain various information without leaving home to meet corresponding needs. In order to facilitate the provision of various services to users and expand the user base, service providers usually cooperate with various mobile application platforms to promote various network services through cooperative mobile application platforms, which can not only increase user access channels, but also attract more users from the mobile application platform and increase user traffic. Correspondingly, in order to promote service information for service providers, mobile application platforms usually set up recommendation cards that are easy for users to see on the homepage of mobile applications, and display the target service information that service providers need to promote on the recommendation cards. However, the conventional display style of recommendation cards cannot effectively attract users. For service providers, it is difficult to achieve the purpose of service promotion, increasing user traffic and improving user retention rate.

[0031] To this end, one or more embodiments of the present specification provide a method for displaying recommendation cards, which is used to enrich the display style of recommendation cards to enhance their appeal to users and guide users to view the target service information displayed on the recommendation cards, thereby achieving the effect of promoting services for service providers and expanding user traffic.

[0032] The following describes the recommended card display method provided by one or more embodiments of this specification in conjunction with the accompanying drawings.

[0033] Figure 1 A flowchart of a method for displaying a recommended card provided in one or more embodiments of this specification, such as Figure 1 As shown, the method includes:

[0034] S102, obtaining target service information for display on a recommendation card on the mobile application homepage;

[0035] S104: Acquire first display rule information corresponding to the target service information, where the first display rule information is used to indicate a first display style of the target service information on the recommendation card;

[0036] S106: Render the target service information onto the recommendation card in a first display style according to the first display rule information.

[0037] In one or more embodiments of this specification, the above-mentioned recommendation card display method is applied to a mobile application platform, which can be understood as that the above-mentioned method can be executed by an electronic device running a mobile application of a mobile application platform. Among them, one or more embodiments of this specification do not limit the specific form of the electronic device that executes the above-mentioned method. Optionally, the electronic device can be a portable mobile device, such as a smart phone, a tablet computer, etc.; or, it can also be a fixed device, such as a smart TV, a desktop computer, etc.; or, it can also be a wearable device, such as a smart watch, smart glasses; etc. The specific form of the electronic device can be determined according to actual needs and will not be described in detail here.

[0038] Based on the above, in order to display the service information of the service provider on the recommendation card on the mobile application homepage, the electronic device can first obtain the target service information for display on the recommendation card on the mobile application homepage from the service provider, and obtain the first display rule information corresponding to the target service information, wherein the first display rule information is used to indicate the first display style of the target service information on the recommendation card. Further, the electronic device can render the target service information in the first display style on the recommendation card according to the first display rule information for the user to view.

[0039] In one or more embodiments of this specification, the specific form of the target service information is not limited. Optionally, it can be pure text information, or it can be a combination of text and images or other forms such as audio and video. The specific form can be determined according to the type of service to be promoted and the needs of the service provider. Accordingly, one or more embodiments of this specification do not limit the method of determining the target service information. Optionally, the service provider can determine the target service information that needs to be promoted by the mobile application platform based on its own promotion needs or the cooperation agreement with the mobile application platform; or the service provider can also determine the target service information based on the user's historical behavior information, which helps to promote services to users in a targeted manner.

[0040] For example, after a service provider launches a new service, in order to enhance the influence of the new service, the service information corresponding to the newly launched service may be used as target service information; for another example, based on the needs of the mobile application platform itself, it may agree with the service provider that only specific types of services can be promoted for the service provider, in which case the service provider may determine the service information corresponding to the specific type of service as target service information; for another example, based on the user's historical behavior information, the service provider may determine that a certain type of service has recently experienced severe user traffic loss, in which case the service information corresponding to the service of that type of service may be determined as target service information.

[0041] Of course, the specific determination method is not limited to this, and the above examples are only illustrative. In actual applications, the target service information can also be jointly determined by a variety of methods not limited to the above examples, which will not be elaborated here.

[0042] In one or more embodiments of this specification, the specific content of the first display rule information is not limited. Optionally, the first display rule information includes but is not limited to rule information such as the display angle, display color, size of the display area, and display animation form of the target service information. These rule information together indicate the first display style of the target service information on the recommendation card. In other words, the first display style in one or more embodiments of this specification is different from the conventional display style such as text or graphics. In one or more embodiments of this specification, the target service information displayed on the recommendation card in the first display style is more prominent than other information displayed on the mobile application homepage. Therefore, it is easier to attract users to view the target service information and increase user traffic for the service provider.

[0043] In one or more embodiments of the present specification, the specific manner in which the electronic device obtains the first display rule information corresponding to the target service information is not limited, and several optional manners are described below.

[0044] In an optional manner, the service provider may indicate the first display style of the target service information on the recommendation card according to its own promotion needs. Optionally, when the electronic device obtains the target service information from the service provider, it may also obtain the first indication information provided by the service provider for the target service information, wherein the first indication information may include information such as the display angle, display color, and display animation form indicated for the target service information. Based on this, after obtaining the first indication information, the electronic device may generate corresponding first display rule information according to the first indication information.

[0045] It should be noted that this embodiment does not limit the specific form of each information in the first indication information. Optionally, each information in the first indication information may include both a display type and a corresponding display parameter. For example, the display angle indicated in the first indication information and the corresponding display parameter are rotated 180°. Based on this, when the electronic device generates the corresponding first display rule information, it can directly generate the first display rule information according to the display type and the corresponding display parameter indicated in the first indication information.

[0046] However, in actual applications, due to differences in devices, the display parameters of the same content on different devices may be different. Therefore, each type of information in the first indication information may only include the display type but not the corresponding display parameters. After obtaining the first indication information, the electronic device can determine the display parameters corresponding to each display type indicated in the first indication information based on its own device properties, and then generate the first display rule information adapted to its own device properties.

[0047] In another optional manner, the mobile application platform can provide a setting function for each module on the mobile application homepage to set the display style of each module. Based on this, the display style of the recommendation card on the mobile application homepage can be pre-set by the administrator of the mobile application platform. Accordingly, the information that the administrator can set includes but is not limited to the display angle, display color, display position, display animation form, and corresponding display parameters and other information. In other words, the administrator indicates the first display style corresponding to the target service information on the recommendation card by setting the first display rule information of the recommendation card. In this way, the electronic device can directly obtain the first display rule information pre-set for the target service information.

[0048] In another optional manner, the mobile application platform may also provide users with a setting function, for example, the mobile application homepage includes a setting module, and users can set their favorite display styles for each functional module on the mobile application homepage through the setting module. Assume that, in the setting function provided by the mobile application platform, the first setting operation is used to set the display style of the recommendation card. Based on this, the user can set the first display style of the recommendation card through the first setting operation on the homepage of the mobile application platform, for example, setting the display angle, display color, display position, display animation form and corresponding display parameters of the target service information on the recommendation card. Based on this, after responding to the user's first setting operation on the mobile application homepage, the electronic device can determine the corresponding first display rule information based on the first setting operation.

[0049] It should be noted that in one or more embodiments of this specification, the time for users to set the display style of recommendation cards is not limited. Optionally, users can set the display style of recommendation cards on the mobile application homepage when using the mobile application for the first time, that is, set the initial display style for the recommendation card; or, if the user does not set the display style for the recommendation card when using the mobile application for the first time, the user can also set the existing display style of the recommendation card to the display style they like during the subsequent use of the mobile application. Optionally, the existing display style of the recommendation card can be the display style indicated by the service provider, the display style pre-set by the administrator of the mobile application platform, or the default display style of the mobile application platform. For example, the default display style can be a conventional display style such as text or graphics.

[0050] Based on the above, in another optional method, it is assumed that the setting function provided by the mobile application also includes a second setting operation for modifying the display style of the recommendation card. Based on this, the user can set the recommendation card from the second display style to the first display style through the second setting operation on the homepage of the mobile application platform. For example, the display angle, display color, display position, display animation form and other display types in the existing display rule information of the recommendation card are modified. The parameter values ​​corresponding to each display type are used as the first display rule information corresponding to the recommendation card. Based on this, after responding to the second setting operation of the user on the homepage of the mobile application, the electronic device can determine the corresponding first display rule information based on the second setting operation. Among them, the second display style can be the display style indicated by the service provider, or it can be the display style pre-set by the administrator of the mobile application platform, or it can be the default display style of the mobile application platform, and the specific type is not limited.

[0051] Based on the above embodiment, the first display method of the recommendation card mentioned in the above embodiment is exemplarily described below with reference to the accompanying drawings.

[0052] Figure 2aA schematic diagram of a display style of a recommendation card provided in an embodiment of this specification, such as Figure 2a As shown, the target service information is displayed on the recommendation card in a regular display style.

[0053] Figure 2b Another example of a display style of a recommendation card provided in the embodiment of this specification is shown in FIG. Figure 2b As shown, on the recommendation card, the target service information is displayed after being rotated 180°. This display method can be regarded as an implementation form of the first display style mentioned in the above embodiment. Since this display style is different from the conventional display style, it is easier to attract users to view, and therefore helps to increase user traffic for the service provider.

[0054] It should be noted that Figure 2b The display method in is only an exemplary description and is not limited to this in actual application. In addition to simply changing the display angle of the service information, the target service information can also be displayed through animation forms such as parallax scrolling, rotation loading, progress bar loading, carousel, fade in and fade out, and sliding switching to increase user attention. Of course, in order to further improve user retention, the recommendation card can also support interactive functions. It can present different animation effects based on the user's interactive operations such as clicking, sliding, and dragging the target service information to increase the possibility of users further viewing the target service information.

[0055] In addition, in addition to highlighting the overall content of the target service information in the above-mentioned form, it is also possible to differentiate and display it according to the type of specific content in the target service information. For example, for information content with strong visuality such as pictures and videos, it can be displayed in any one or more of the above-mentioned animation forms; for audio content, it can be output in a voice-changing manner; for text content, it can be displayed in a situation-aware manner. Optionally, when responding to the text content on the recommendation card corresponding to the position where the user touches the display screen, the corresponding text content can be displayed to the user in a "book-turning" manner to create an immersive text reading environment.

[0056] Of course, in addition to displaying various information content, recommendation cards can also support other service functions. For example, for information content such as pictures, texts, audio and video, users can download, forward, share, follow, comment, and collect them. For example, for text content, auxiliary functions such as reading mode switching, note-taking, and experience sharing can also be provided, allowing users to enhance the interactive experience while enjoying reading.

[0057] In summary, the recommendation card display method provided in one or more embodiments of this specification can realize personalized display of the target service information provided by the service provider. Since this personalized display method is obviously different from the conventional display method, when the user enters the mobile application homepage through the electronic device, it can quickly catch the user's eye and attract the user to view the target service information displayed by the recommendation card, which helps to increase user traffic for the service provider and improve user retention rate. In addition, in addition to personalized display of target service information, the recommendation card also provides users with interactive functions for the target service information. When the user views the target service information, various interactive operations help to improve the interactive experience and fun, so as to further attract users to browse the target service information.

[0058] It can be understood that the above embodiments are only examples and can be modified in actual implementation. Those skilled in the art can understand that the modification methods of the above embodiments without creative labor fall within the protection scope of one or more embodiments of this specification and will not be repeated in the embodiments.

[0059] Based on the same inventive concept, one or more embodiments of the present specification also provide a recommendation card display device. Since the principle of the problem solved by the recommendation card display device is similar to that of the aforementioned recommendation card display method, the implementation of the recommendation card display device can refer to the implementation of the aforementioned recommendation card display method, and the repeated parts will not be repeated.

[0060] See also Figure 3 , Figure 3 This is a structural block diagram of a recommended card display device provided in one or more embodiments of this specification. Figure 3 As shown, the recommendation card display device 300 may include: a first acquisition module 301, a second acquisition module 302 and a processing module 303, wherein: the first acquisition module 301 is used to acquire target service information for display on the recommendation card on the homepage of the mobile application; the second acquisition module 302 is used to acquire first display rule information corresponding to the target service information, the first display rule information is used to indicate a first display style of the target service information on the recommendation card; the processing module 303 is used to render the target service information on the recommendation card in the first display style according to the first display rule information.

[0061] In an optional embodiment, the first acquisition module 301 acquires target service information for display on a recommendation card on the mobile application homepage, and is used to: acquire target service information determined by a service provider based on the user's historical behavior information, and the target service information is used to be displayed on a recommendation card on the mobile application homepage.

[0062] In an optional embodiment, the second acquisition module 302 acquires first display rule information corresponding to the target service information, and is used to: acquire first indication information provided by the service provider for the target service information; and generate corresponding first display rule information according to the first indication information.

[0063] In an optional embodiment, the second acquisition module 302 acquires the first display rule information corresponding to the target service information, and is used to: acquire the first display rule information preset for the target service information.

[0064] In an optional embodiment, the second acquisition module 302 acquires the first display rule information corresponding to the target service information, which is used to: respond to the user's first setting operation on the mobile application homepage, the first setting operation is used to set the first display style of the recommended card; based on the first setting operation, determine the corresponding first display rule information.

[0065] In an optional embodiment, the second acquisition module 302 acquires the first display rule information corresponding to the target service information, and is used to: respond to the second setting operation of the user on the mobile application homepage, the second setting operation is used to set the recommended card from the second display style to the first display style; based on the second setting operation, determine the corresponding first display rule information.

[0066] It should be noted that the functional principles of each module in the above-mentioned recommendation card display device are the same as the implementation principles of the corresponding steps in the above-mentioned recommendation card display method. For details, please refer to the description of the corresponding parts in the above-mentioned method embodiment, which will not be repeated here.

[0067] See also Figure 4 , Figure 4 This is a structural block diagram of an electronic device provided in one or more embodiments of this specification. Figure 4 As shown, the electronic device 400 may include a processor 401 and a memory 402; the memory 402 may be coupled to the processor 401. It is worth noting that the Figure 4 is exemplary; other types of structures may also be used to supplement or replace this structure to implement telecommunication functions or other functions.

[0068] In a possible implementation, the functions of the recommendation card display device 300 may be integrated into the processor 401. The processor 401 may be configured to perform the following operations:

[0069] Get the target service information for display on the recommendation card on the mobile application homepage;

[0070] Acquire first display rule information corresponding to the target service information, where the first display rule information is used to indicate a first display style of the target service information on the recommendation card;

[0071] According to the first display rule information, the target service information is rendered on the recommendation card in a first display style.

[0072] In another possible implementation, the recommendation card display device 300 can be configured separately from the processor 401. For example, the recommendation card display device 300 can be configured as a chip connected to the processor 401, and the recommendation card display to the user and the question-and-answer service can be provided to the user through the control of the processor 401.

[0073] In addition, in some optional implementations, the electronic device 400 may also include: a communication module, an input unit, an audio processor, a display, a power supply, etc. It is worth noting that the electronic device 400 does not necessarily include Figure 4 In addition, the electronic device 400 may also include Figure 4 For components not shown, reference may be made to the prior art.

[0074] In some optional implementations, the processor 401 is sometimes also referred to as a controller or an operation control, and may include a microprocessor or other processor device and / or logic device, which receives input and controls the operation of various components of the electronic device 400.

[0075] The memory 402 may be, for example, a cache, a flash memory, a hard drive, a removable medium, a volatile memory, a non-volatile memory or other suitable devices. The memory 402 may store the information related to the recommendation card display device 300 and a program for executing the related information. The processor 401 may execute the program stored in the memory 402 to implement information storage or processing.

[0076] The input unit can provide input to the processor 401. The input unit is, for example, a key or a touch input device. The power supply can be used to provide power to the electronic device 400. The display can be used to display display objects such as images and text. The display can be, for example, an LCD display, but is not limited thereto.

[0077] The memory 402 may be a solid-state memory, such as a read-only memory (ROM), a random access memory (RAM), a SIM card, etc. It may also be a memory that saves information even when the power is off, can be selectively erased, and is provided with more data, examples of which are sometimes referred to as EPROMs, etc. The memory 402 may also be some other type of device. The memory 402 includes a buffer memory (sometimes referred to as a buffer). The memory 402 may include an application / function storage unit for storing application programs and function programs or processes for executing the operation of the electronic device 400 by the processor 401.

[0078] The memory 402 may also include a data storage unit for storing data, such as contacts, digital data, pictures, sounds, and / or any other data used by the electronic device. The driver storage unit of the memory 402 may include various drivers for the communication function of the computer device and / or for executing other functions of the computer device (such as a messaging application, a contact book application, etc.).

[0079] The communication module is a transmitter / receiver that sends and receives signals via an antenna. The communication module (transmitter / receiver) is coupled to the processor 401 to provide input signals and receive output signals, which may be the same as in a conventional mobile communication terminal.

[0080] Based on different communication technologies, multiple communication modules may be provided in the same computer device, such as a cellular network module, a Bluetooth module and / or a wireless local area network module, etc. The communication module (transmitter / receiver) is also coupled to a speaker and a microphone via an audio processor to provide an audio output via the speaker and receive an audio input from the microphone, thereby realizing a common telecommunication function. The audio processor may include any suitable buffer, decoder, amplifier, etc. In addition, the audio processor is also coupled to the processor 401, so that recording can be performed on the machine through the microphone, and the sound stored on the machine can be played through the speaker.

[0081] One or more embodiments of the present specification also provide a computer-readable storage medium capable of implementing all the steps in the method for displaying recommended cards in the above embodiments. The computer-readable storage medium stores a computer program. When the computer program is executed by a processor, all the steps in the method for displaying recommended cards in the above embodiments are implemented. For example, when the processor executes the computer program, the following steps are implemented:

[0082] Get the target service information for display on the recommendation card on the mobile application homepage;

[0083] Acquire first display rule information corresponding to the target service information, where the first display rule information is used to indicate a first display style of the target service information on the recommendation card;

[0084] According to the first display rule information, the target service information is rendered on the recommendation card in a first display style.

[0085] Although one or more embodiments of this specification provide method operation steps such as embodiments or flowcharts, more or fewer operation steps may be included based on conventional or non-creative work. The order of steps listed in the embodiments is only one way of executing the order of many steps and does not represent the only execution order. When the actual device or client product is executed, it can be executed in the order of the method shown in the embodiments or the drawings or in parallel (for example, in a parallel processor or multi-threaded processing environment).

[0086] It should be understood by those skilled in the art that the embodiments of this specification may be provided as methods, devices (systems) or computer program products. Therefore, the embodiments of this specification may take the form of complete hardware embodiments, complete software embodiments or embodiments combining software and hardware. Moreover, one or more embodiments of this specification may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program codes.

[0087] One or more embodiments of the present specification are described with reference to flowcharts and / or block diagrams of methods, apparatus (systems), and computer program products according to one or more embodiments of the present specification. It should be understood that each process and / or box in the flowchart and / or block diagram, as well as the combination of processes and / or boxes in the flowchart and / or block diagram, can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing device to generate a machine, so that the instructions executed by the processor of the computer or other programmable data processing device generate instructions for implementing the processes in the flowchart and / or block diagram. Figure 1 A process or multiple processes and / or boxes Figure 1 A device that provides the functions specified in a block or multiple blocks.

[0088] These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing device to operate in a specific manner, so that the instructions stored in the computer-readable memory produce an article of manufacture comprising an instruction device, which implements the process Figure 1 A process or multiple processes and / or boxes Figure 1 A function specified in one or more boxes.

[0089] These computer program instructions can also be loaded onto a computer or other programmable data processing device so that a series of operating steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing instructions for implementing the process. Figure 1 A process or multiple processes and / or boxes Figure 1The steps for the functions specified in one or more boxes.

[0090] Each embodiment in this specification is described in a progressive manner, and the same or similar parts between the embodiments can be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the device and system embodiments, since they are basically similar to the method embodiments, the description is relatively simple, and the relevant parts can be referred to the partial description of the method embodiments.

[0091] In this article, relational terms such as first and second, etc. are used only to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Moreover, the terms "include", "comprise" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also includes other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. For those of ordinary skill in the art, the specific meaning of the above terms in one or more embodiments of this specification can be understood according to the specific circumstances.

[0092] It should be noted that, in the absence of conflict, one or more embodiments of this specification and the features in the embodiments may be combined with each other. One or more embodiments of this specification are not limited to any single aspect, nor to any single embodiment, nor to any combination and / or replacement of these aspects and / or embodiments. Moreover, each aspect and / or embodiment of one or more embodiments of this specification may be used alone or in combination with one or more other aspects and / or embodiments thereof.

[0093] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of one or more embodiments of this specification, rather than to limit them. Although one or more embodiments of this specification are described in detail with reference to the aforementioned embodiments, a person of ordinary skill in the art should understand that the technical solutions described in the aforementioned embodiments can still be modified, or some or all of the technical features therein can be replaced by equivalents. These modifications or replacements do not deviate the essence of the corresponding technical solutions from the scope of the technical solutions of one or more embodiments of this specification, and they should all be included in the scope of one or more embodiments of this specification.

[0094] One or more embodiments of this specification are described above in conjunction with optional implementation methods, but these implementation methods are only exemplary and serve only as an illustration. On this basis, multiple replacements and improvements can be made to one or more embodiments of this specification, all of which fall within the scope of protection of one or more embodiments of this specification.

Claims

1. A method for displaying recommendation cards, characterized in that: include: Get the target service information for display on the recommendation card on the mobile application homepage; Acquire first display rule information corresponding to the target service information, where the first display rule information is used to indicate a first display style of the target service information on the recommendation card; According to the first display rule information, the target service information is rendered on the recommendation card in the first display style.

2. The method according to claim 1, characterized in that Get the target service information for display on the recommendation card on the mobile app homepage, including: The target service information determined by the service provider according to the user's historical behavior information is obtained, and the target service information is used to be displayed on the recommendation card on the homepage of the mobile application.

3. The method according to claim 2, characterized in that Acquiring first display rule information corresponding to the target service information includes: Acquire first indication information provided by the service provider for the target service information; Generate corresponding first display rule information according to the first indication information.

4. The method according to claim 1, characterized in that: Acquiring first display rule information corresponding to the target service information includes: Acquire first display rule information preset for the target service information.

5. The method according to claim 1, characterized in that Acquiring first display rule information corresponding to the target service information includes: Responding to a first setting operation of the user on the mobile application homepage, the first setting operation being used to set a first display style of the recommendation card; Based on the first setting operation, corresponding first display rule information is determined.

6. The method according to claim 1, characterized in that Acquiring first display rule information corresponding to the target service information includes: In response to a second setting operation of the user on the mobile application homepage, the second setting operation is used to set the recommendation card from the second display style to the first display style; Based on the second setting operation, corresponding first display rule information is determined.

7. A recommendation card display device, characterized in that: include: A first acquisition module, used to acquire target service information for display on a recommendation card on the homepage of a mobile application; A second acquisition module, configured to acquire first display rule information corresponding to the target service information, wherein the first display rule information is used to indicate a first display style of the target service information on the recommendation card; A processing module is used to render the target service information on the recommendation card in the first display style according to the first display rule information.

8. The device according to claim 7, characterized in that The first acquisition module acquires target service information for display on a recommendation card on the mobile application homepage, for: The target service information determined by the service provider according to the user's historical behavior information is obtained, and the target service information is used to be displayed on the recommendation card on the homepage of the mobile application.

9. The device according to claim 8, characterized in that The second acquisition module acquires the first display rule information corresponding to the target service information, and is used to: Acquire first indication information provided by the service provider for the target service information; Generate corresponding first display rule information according to the first indication information.

10. The device according to claim 7, characterized in that The second acquisition module acquires the first display rule information corresponding to the target service information, and is used to: Acquire first display rule information preset for the target service information.

11. The device according to claim 7, characterized in that The second acquisition module acquires the first display rule information corresponding to the target service information, and is used to: Responding to a first setting operation of the user on the mobile application homepage, the first setting operation being used to set a first display style of the recommendation card; Based on the first setting operation, corresponding first display rule information is determined.

12. The device according to claim 7, characterized in that The second acquisition module acquires the first display rule information corresponding to the target service information, and is used to: In response to a second setting operation of the user on the mobile application homepage, the second setting operation is used to set the recommendation card from the second display style to the first display style; Based on the second setting operation, corresponding first display rule information is determined.

13. An electronic device, characterized in that: The electronic device comprises: A memory for storing a computer program product; A processor is used to execute the computer program product stored in the memory, and when the computer program product is executed, the method described in any one of claims 1 to 6 is implemented.

14. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer program instructions, which, when executed, implement the method described in any one of claims 1 to 6.

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