Promotion information display method and device, electronic equipment and readable storage medium

Abstract

The invention provides a promotion information display method and device, equipment and a computer readable storage medium. The method comprises the steps of displaying promotion information in a first style in an information flow display page; and in response to the target operation, displaying the promotion information by adopting a dynamic switching style corresponding to the target operation, wherein at least one of display contents or display sizes of the promotion information corresponding to the first style and the dynamic switching style is different. According to the application, the display diversity of the promotion information can be realized, and the click rate and the conversion rate of the promotion information are improved.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, and in particular to a method, device, electronic device and computer-readable storage medium for displaying promotional information. Background Art

[0002] Common focus image ads are usually displayed in the form of text, pictures or videos, which only play a display role and lack user participation and interactivity. In addition, due to the limitations of traditional focus image ads in size and display time, conventional focus image ads usually have only fixed sizes and end after automatic playback, making the display style of focus image ads single and the click-through rate of focus image ads low. Summary of the invention

[0003] The embodiments of the present application provide a method, device, electronic device and computer-readable storage medium for displaying promotional information, which can achieve display diversity of promotional information and improve the click-through rate and conversion rate of the promotional information.

[0004] The technical solution of the embodiment of the present application is implemented as follows:

[0005] The present application provides a method for displaying promotion information, including:

[0006] Displaying promotional information in the information flow display page, wherein the display style of the promotional information is a first style;

[0007] In response to a target operation, displaying the promotion information in a dynamically switched style corresponding to the target operation;

[0008] Among them, at least one of the display content or the display size of the promotion information corresponding to the first style and the dynamically switched style is different.

[0009] The present application provides a promotion information display device, including:

[0010] A display module, used to display the promotion information in the information flow display page, wherein the display style of the promotion information is a first style;

[0011] A response module, configured to respond to a target operation and display the promotion information in a dynamic switching style corresponding to the target operation;

[0012] Among them, at least one of the display content or the display size of the promotion information corresponding to the first style and the dynamically switched style is different.

[0013] In the above solution, the target operation includes a first operation or a second operation, the first operation and the second operation are different, and the response module is further used to reduce the display size of the promotion information in response to the first operation when the display size corresponding to the first style is not the first target size;

[0014] When the display size corresponding to the first style is not the second target size, in response to the second operation, enlarging the display size of the promotion information;

[0015] Wherein, the first target size is larger than the second target size.

[0016] In the above scheme, the promotion information displayed by the display module satisfies the following conditions: the first target size is the maximum display size of the promotion information, the second target size is the minimum display size of the promotion information, and the initial display size of the promotion information on the information flow display page is the first target size.

[0017] In the above scheme, when the state of the target interaction mode of the user device is on, the initial display size of the promotion information on the information flow display page is the first target size; when the state of the target interaction mode is off, the initial display size is the second target size.

[0018] In the above solution, the response module is further configured to, when the target interaction mode of the user device is turned on and the display size corresponding to the first style is not the first target size, reduce the display size of the promotion information to the second target size in response to the target operation;

[0019] When the display size corresponding to the first style is not the second target size, in response to the target operation, the display size of the promotion information is enlarged until it reaches the first target size.

[0020] The state of the target interaction mode is determined based on at least one of the following:

[0021] The information type of the promotional information;

[0022] a received state setting operation for the target interaction mode;

[0023] The default state of the target interaction mode, wherein the default state is on or off.

[0024] In the above solution, the target operation includes the third operation or the fourth operation, the promotion information includes an image sequence, and the display module is further used to display the target image in the image sequence in the information flow display page;

[0025] Correspondingly, the response module is further used to display the image before or after the target image in the image sequence in the first playback order in the information flow display interface in response to the third operation;

[0026] In response to the fourth operation, images subsequent to or preceding the target image in the image sequence are displayed in the information flow display interface in a second playback order, wherein the first playback order is opposite to the second playback order.

[0027] In the above solution, the response module is further used to perform at least one of the following:

[0028] In response to not receiving the second target operation within the target duration, the promotion information is displayed in a target style, and the display size of the target display style is the minimum display size of the promotion information.

[0029] In response to a switching condition of the promotion information being met, replacing the promotion information with the other promotion information; wherein the switching condition includes that a current display size of the promotion information is the minimum display size;

[0030] In response to a third target operation based on canceling the function item, canceling the style change of the promotion information caused by the triggering of the third target operation;

[0031] In response to a triggering operation on the promotion information, jumping to a promotion page associated with the promotion information;

[0032] In response to a full-screen display instruction for the promotion information, the promotion information is displayed in a full-screen display manner.

[0033] In the above solution, the information flow display page includes a media information area and a promotion information area, and the display module is further used to display the promotion information in the promotion information area;

[0034] When the promotion information is not displayed in full screen, media information other than the promotion information is displayed in the media information area.

[0035] In the above solution, the information flow display page includes a media information area and a promotion information area, and the response module is further used to display the changed media information in the media information area in response to the target operation;

[0036] The change includes at least one of a change in area size or a change in display content of the media information area;

[0037] The display size of the promotion information is the size of the promotion information area. When the display sizes corresponding to the first style and the dynamic switching style are different, the change in the area size of the media information area is opposite to the change in the promotion information area.

[0038] In the above solution, the display module is further used to start displaying label information of the promotion information when the current display size of the promotion information reaches the first size;

[0039] When the current display size of the promotion information reaches a second size, start hiding the label information;

[0040] wherein the first size is smaller than the second size;

[0041] The method further comprises:

[0042] As the current display size continues to shrink from the first size, more label information is displayed until all is displayed; as the current display size continues to expand from the second size, less label information is displayed until all is hidden.

[0043] In the above solution, the display size corresponding to the first style is the maximum size, the target operation includes a sliding operation, and the sliding operation includes an upward sliding operation or a downward sliding operation.

[0044] The response module is further configured to reduce the display size of the promotion information of the first style in response to the upward sliding operation, and simultaneously fast-forward the display content of the promotion information;

[0045] In response to the downward sliding operation, enlarging the display size of the promotional information of the target style, and synchronously rewinding the display content of the promotional information;

[0046] Correspondingly, when the sliding distance of the sliding operation is between the first distance threshold and the second distance threshold, the display module is also used to

[0047] As the upward sliding operation is performed, a process of reducing the display size is displayed, and when the sliding distance of the upward sliding operation reaches a first distance threshold, the promotion information of the target style is displayed, and the display size of the target style is the minimum display size;

[0048] Along with the execution of the downward sliding operation, the enlargement process of the display size is displayed, and when the sliding distance of the downward sliding operation reaches a second distance threshold, the promotion information of the first style is displayed.

[0049] In the above solution, the response module displays a target interactive item in response to a target interactive operation on the promotion information;

[0050] The target interaction item is used to trigger an interactive operation on the promotion information;

[0051] In response to a trigger operation on the target interactive item, the interactive operation is performed on the promotion information.

[0052] In the above solution, the interactive operation includes an information sharing operation, and the response module is further used to display at least one associated object for selection in response to a trigger operation on the target interactive item;

[0053] In response to a selection operation on a target-related object, the promotion information is shared with the target-related object.

[0054] In the above solution, the interactive operation includes a conversation operation, and the response module is further used to display a social icon associated with the target promotion object in the promotion page in response to a trigger operation on the target interactive item;

[0055] In response to a triggering operation on the social icon, a conversation window with other objects provided by the social application indicated by the social icon associated with the target interactive item is displayed.

[0056] In the above solution, the response module is further used to display a style configuration interface for configuring style adjustment parameters in response to a trigger operation on a style configuration function item;

[0057] In response to a style configuration operation received based on the style configuration interface, adjusting a display style of the promotion information according to a style adjustment parameter indicated by the style configuration operation;

[0058] The style adjustment parameter includes at least one of a size adjustment parameter and a content adjustment parameter.

[0059] The size adjustment parameter is used to adjust the display size of the promotion information, and the content adjustment parameter is used to adjust the display content of the promotion information.

[0060] An embodiment of the present application provides an electronic device, including:

[0061] Memory for storing computer programs;

[0062] The processor is used to implement the method provided in the embodiment of the present application when executing the computer program stored in the memory.

[0063] An embodiment of the present application provides a computer-readable storage medium storing a computer program for causing a processor to execute the method provided in the embodiment of the present application.

[0064] The embodiments of the present application have the following beneficial effects:

[0065] By applying the embodiments of the present application, promotional information of a first style is displayed in an information flow display page, and in response to a target operation, a style change of the promotional information of the first style is implemented to obtain promotional information displayed in a dynamically switched style corresponding to the target operation. Since at least one of the display content or display size of the promotional information corresponding to the first style and the dynamic switching style is different, the display style of the promotional information can be dynamically switched based on the target operation, thereby achieving display diversity of the promotional information and improving the click-through rate and conversion rate of the promotional information. BRIEF DESCRIPTION OF THE DRAWINGS

[0066] Figure 1 It is a structural diagram of the promotion information display system architecture provided in the embodiment of the present application;

[0067] Figure 2 It is a structural schematic diagram of an electronic device for implementing a method for displaying promotion information provided in an embodiment of the present application;

[0068] Figure 3 It is a flowchart of a method for displaying promotion information provided by an embodiment of the present application;

[0069] Figure 4A It is a schematic diagram of conventional promotion information provided in an embodiment of the present application;

[0070] Figure 4B is a schematic diagram of a first style of promotion information provided in an embodiment of the present application;

[0071] Figure 5 is a schematic diagram of the style change of the promotion information provided in the embodiment of the present application;

[0072] Figure 6 is a schematic diagram of label information display provided by an embodiment of the present application;

[0073] Figure 7 is a schematic diagram of a waiting target operation provided in an embodiment of the present application;

[0074] Figures 8A-8C is a schematic diagram of a style configuration interface provided in an embodiment of the present application;

[0075] Fig. 9 is a schematic diagram of the style change process corresponding to the sliding operation provided in an embodiment of the present application;

[0076] Fig.10is a schematic diagram showing interactive function items provided in an embodiment of the present application;

[0077] Fig.11 is a schematic diagram of the sharing operation process for promotion information provided in an embodiment of the present application;

[0078] Fig.12 is a flow chart of the style change of the promotion information provided by the embodiment of the present application;

[0079] Fig.13 is a schematic diagram of the style change of the promotion information provided in the embodiment of the present application;

[0080] Fig.14 This is a display sequence diagram of the promotion information provided by this application example. DETAILED DESCRIPTION

[0081] In order to make the purpose, technical solutions and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings. The described embodiments should not be regarded as limiting the present application. All other embodiments obtained by ordinary technicians in the field without making creative work are within the scope of protection of this application.

[0082] In the following description, reference is made to “some embodiments”, which describe a subset of all possible embodiments, but it will be understood that “some embodiments” may be the same subset or different subsets of all possible embodiments and may be combined with each other without conflict.

[0083] If similar descriptions of "first / second" appear in the application documents, the following instructions are added. In the following description, the terms "first\second\third" involved are merely used to distinguish similar objects and do not represent a specific ordering of the objects. It can be understood that "first\second\third" can be interchanged in a specific order or sequence where permitted, so that the embodiments of the present application described herein can be implemented in an order other than that illustrated or described herein.

[0084] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as those commonly understood by those skilled in the art to which this application belongs. The terms used herein are only for the purpose of describing the embodiments of this application and are not intended to limit this application.

[0085] It should be pointed out that in the embodiments of the present application, data related to the user and other attributes of the client are involved. When the embodiments of the present application are applied to specific products or technologies, user permission or consent is required, and the collection, use and processing of relevant data need to comply with relevant laws, regulations and standards of relevant countries and regions.

[0086] Before further describing the embodiments of the present application in detail, the nouns and terms involved in the embodiments of the present application are explained. The nouns and terms involved in the embodiments of the present application are subject to the following interpretations.

[0087] 1) Client: an application running in the terminal to provide various services, such as video playback client, instant messaging client, live broadcast client, etc.

[0088] 2) In response, it is used to indicate the conditions or states on which the executed operations depend. When the dependent conditions or states are met, one or more operations executed may be in real time or have a set delay. Unless otherwise specified, there is no restriction on the order of execution of the multiple operations executed.

[0089] 3) Information flow is a group of information moving in the same direction in space and time. Information flow has a common information source and information receiver, that is, it is the collection of all information transmitted from one branch (i.e., information source) to another branch (i.e., address).

[0090] 4) Supply Side Platform (SSP): It is an advertising platform serving the media side, which refers to a platform that provides traffic in the advertising ecosystem. On this platform, the media can manage their own advertising resources and traffic resources, and carry out relevant strategic operations to achieve the maximum traffic monetization effect.

[0091] 5) Focus image ads: Focus image ads refer to the display of text, pictures, and videos to users under the premise of meeting the targeting and recommendation logic. If the user is interested, he clicks on the outer material to enter the ad landing page. Focus image ads are generally displayed above the homepage of the application and have carousel and playback functions.

[0092] 6) Gesture interaction: Interact with ads through gestures such as sliding, tilting, and shaking.

[0093] 7) Transparency channel. In graphics and image science, the transparency channel is also called the Alpha channel, which represents the transparency information of the pixels in the digital image. White Alpha pixels are used to define opaque color pixels, while black Alpha pixels are used to define transparent pixels. The grayscale between black and white is the semi-transparent part of the color image.

[0094] Based on the above explanations of the nouns and terms involved in the embodiments of the present application, the following describes a method and system for displaying promotional information provided by the embodiments of the present application. Figure 1 , Figure 11 is a schematic diagram of the architecture of the promotion information display method system provided by the embodiment of the present application. To realize the application of the promotion information display method, in the promotion information display method system 100, the terminal (terminal 400-1 and terminal 400-2 are shown) is connected to the server 200 and the SSP platform through the network 300. The network 300 can be a wide area network or a local area network, or a combination of the two. Among them, the server 200 can belong to a target server cluster, and the target server cluster includes at least one of a server, multiple servers, a cloud computing platform and a virtualization center. The server cluster can be used to provide background services for applications that support three-dimensional virtual environments.

[0095] The terminal (terminal 400-1 and terminal 400-2 are shown) is provided with a client (client 410-1 and client 410-2 are shown), such as a video playback client, a shopping client, a live broadcast client, etc., which is used to display the information stream display page and display promotional information in the information stream display page, and the display style of the promotional information is a first style; when a target operation is received, the promotional information of a second style is displayed in the information stream display page, wherein at least one of the display content or display size of the promotional information corresponding to the first style and the second style is different.

[0096] The terminal is also used to respond to the display instruction of the information flow display page, send a page information acquisition request for the information flow display page to the server 200, and simultaneously send a promotion information acquisition request for the promotion information to the SSP platform 600. The terminal parses the request result returned by the SSP platform, and when it is determined that the request result includes the information type of the promotion information to be displayed obtained by parsing, when the information type is the target type, the promotion information of the first style is displayed, and the size corresponding to the first style can be the maximum size that the promotion information can be displayed in the information flow display page. Among them, the promotion information of the target type refers to the promotion information whose display style can be adjusted based on the target operation for interacting with the promotion information, such as the promotion information including the key content provided by the advertising supplier.

[0097] Server 200 is used to obtain at least one media information from a database corresponding to the media information based on a received page information acquisition request, wherein the media information can be published by a target object or at least one of an associated object of the target object, and send the page information and corresponding promotional information to a terminal, so that the terminal renders and displays an information flow display page based on the received media information.

[0098] The SSP platform is used to receive a promotion information acquisition request sent by a terminal, retrieve the promotion information to be displayed from a promotion information library, and return the promotion information to be displayed to the terminal, so that the terminal determines the target style of the promotion information based on the information type of the promotion information to be displayed, and displays the promotion information of the target style in the information flow display page. When the information type of the promotion information to be displayed is the above-mentioned target type, the target style is the above-mentioned first style.

[0099] In practical applications, server 200 can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content distribution networks (CDN, Content Delivery Network), and big data and artificial intelligence platforms. Terminals (such as terminals 400-1 and 400-2) can be smart phones, tablet computers, laptops, desktop computers, smart speakers, smart TVs, smart watches, etc., but are not limited to this. Terminals (such as terminals 400-1 and 400-2) and server 200 can be directly or indirectly connected via wired or wireless communication, and this application is not limited here.

[0100] The embodiments of the present application may also be implemented with the aid of cloud technology, which refers to a hosting technology that unifies a series of resources such as hardware, software, and networks within a wide area network or a local area network to achieve data computing, storage, processing, and sharing.

[0101] Cloud technology is a general term for network technology, information technology, integration technology, management platform technology, and application technology based on the cloud computing business model. It can form a resource pool that can be used on demand and is flexible and convenient. Cloud computing technology will become an important support. The background services of the technical network system require a large amount of computing and storage resources.

[0102] Figure 2 is a schematic diagram of the structure of an electronic device for implementing a method for displaying promotional information provided in an embodiment of the present application, see Figure 2 In practical applications, the electronic device 500 can be implemented as Figure 1 The server or terminal in the embodiment of the present application is used to illustrate the electronic device for implementing the method for displaying promotion information. Figure 2The electronic device 500 shown includes: at least one processor 510, a memory 550, at least one network interface 520 and a user interface 530. The various components in the electronic device 500 are coupled together via a bus system 540. It can be understood that the bus system 540 is used to achieve connection and communication between these components. In addition to the data bus, the bus system 540 also includes a power bus, a control bus and a status signal bus. However, for the sake of clarity, the bus system 540 is not described in detail. Figure 2 Various buses are labeled as bus system 540 .

[0103] The processor 510 can be an integrated circuit chip with signal processing capabilities, such as a general-purpose processor, a digital signal processor (DSP), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc., where the general-purpose processor can be a microprocessor or any conventional processor, etc.

[0104] The user interface 530 includes one or more output devices 531 that enable presentation of media content, including one or more speakers and / or one or more visual display screens. The user interface 530 also includes one or more input devices 532, including user interface components that facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

[0105] The memory 550 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid-state memory, hard disk drives, optical disk drives, etc. The memory 550 may optionally include one or more storage devices that are physically remote from the processor 510.

[0106] The memory 550 includes a volatile memory or a non-volatile memory, and may also include both volatile and non-volatile memories. The non-volatile memory may be a read-only memory (ROM), and the volatile memory may be a random access memory (RAM). The memory 550 described in the embodiments of the present application is intended to include any suitable type of memory.

[0107] In some embodiments, the memory 550 can store data to support various operations, examples of which include programs, modules, and data structures, or a subset or superset thereof, as exemplarily described below.

[0108] Operating system 551, including system programs for processing various basic system services and performing hardware-related tasks, such as framework layer, core library layer, driver layer, etc., for implementing various basic services and processing hardware-based tasks;

[0109] A network communication module 552, for reaching other computing devices via one or more (wired or wireless) network interfaces 520, exemplary network interfaces 520 include: Bluetooth, Wireless Compatibility Certification (WiFi), and Universal Serial Bus (USB);

[0110] a presentation module 553 for enabling presentation of information via one or more output devices 531 (e.g., display screen, speaker, etc.) associated with the user interface 530 (e.g., a user interface for operating peripherals and displaying content and information);

[0111] The input processing module 554 is used to detect one or more user inputs or interactions from one of the one or more input devices 532 and translate the detected inputs or interactions.

[0112] In some embodiments, the promotion information display method and device provided in the embodiments of the present application can be implemented in a software manner. Figure 2 The electronic device provided in the embodiment of the present application is a schematic diagram of the structure of a server for providing a display method for promotional information, and the display method device 555 of promotional information stored in the memory 550, which can be software in the form of programs and plug-ins, includes the following software modules: a display module 5551 and a response module 5552, which are logical, and therefore can be arbitrarily combined or further split according to the functions implemented. The functions of each module will be described below.

[0113] In other embodiments, the promotion information display method device provided in the embodiments of the present application can be implemented in hardware. As an example, the promotion information display method device provided in the embodiments of the present application can be a processor in the form of a hardware decoding processor, which is programmed to execute the promotion information display method provided in the embodiments of the present application. For example, the processor in the form of a hardware decoding processor can adopt one or more application-specific integrated circuits (ASICs), DSPs, programmable logic devices (PLDs), complex programmable logic devices (CPLDs), field programmable gate arrays (FPGAs) or other electronic components.

[0114] Based on the above description of the display method system and electronic device of the promotion information provided in the embodiment of the present application, the display method of the promotion information provided in the embodiment of the present application is described below. In some embodiments, the display method of the promotion information provided in the embodiment of the present application can be implemented by a server or a terminal alone, or by a server and a terminal in collaboration. In some embodiments, the terminal or server can implement the display method of the promotion information provided in the embodiment of the present application by running a computer program. For example, the computer program can be a native program or software module in the operating system; it can be a local (Native) application (APP, Application), that is, a program that needs to be installed in the operating system to run, such as a client that supports virtual scenes, such as a game APP; it can also be a small program, that is, a program that can be run only by downloading it to a browser environment; it can also be a small program that can be embedded in any APP. In short, the above-mentioned computer program can be an application, module or plug-in in any form.

[0115] The following uses terminal implementation as an example to illustrate the method for displaying promotion information provided by the embodiment of the present application. Figure 3 , Figure 3 : is a flow chart of a method for displaying promotion information provided in an embodiment of the present application. The method for displaying promotion information provided in an embodiment of the present application includes:

[0116] Step 101: displaying promotion information on an information flow display page, wherein the display style of the promotion information is a first style.

[0117] In actual implementation, a client (such as a video playback client, an information client, an instant messaging client, etc.) for displaying an information flow display page is provided on the terminal, and the information flow display page is displayed through the client, and in the information flow display page, the promotional information for the target promotion object is displayed in the first style (the promotional information is also called an advertisement, such as a car advertisement, a home appliance advertisement, etc.). In actual applications, the promotional information displayed above the client homepage and having a rotation playback function or a video playback function is usually also called a focus image advertisement. The promotional information provided in the embodiment of the present application can be a focus image advertisement or an ordinary image form advertisement. The display size corresponding to the first style is usually the maximum display size that the promotional information can be fully displayed in the information flow display page, and the maximum display size can be configured according to actual conditions, such as occupying three quarters of the information flow display page. Through the promotional information of the first style, more detailed and clearer content of the display promotional information can be provided. It should be noted that the promotional information of the first style meets the change conditions of the display style of the promotional information, that is, the promotional information of the first style can realize the change of the display style of the promotional information based on the interactive operation for the promotional information.

[0118] For example, see Figure 4A , Figure 4A This is a schematic diagram of a conventional promotional information provided by an embodiment of the present application. The information stream display page of the video playback client shown in the figure is shown by number 1, and the promotional information shown by number 2 is the aforementioned focus image advertisement. The display size of the promotional information at this time is a conventional size, that is, the minimum display size that can be fully displayed in the information stream display page. Figure 4B , Figure 4B is a schematic diagram of the first style of promotion information provided by the embodiment of the present application. Figure 4A Promotional information in Figure 4B The first style of promotional information displayed in the display has a large display size and occupies most of the area of ​​the information flow display page. The display size at this time can be regarded as the maximum display size that can be fully displayed in the information flow display page.

[0119] In some embodiments, the information flow display page may include a media information area and a promotional information area. Based on this, the terminal can also display the promotional information in the following ways: display the promotional information in the promotional information area; when the promotional information is not displayed in full screen, display media information other than the promotional information in the media information area.

[0120] For example, see Figure 4B , Figure 4B In the figure, the promotion information area numbered 1 is used to display the promotion information, and the other areas in the information flow display page except the promotion information area are the media information information area. When the promotion information is not displayed in full screen, the media information area displays the media information, multiple media information.

[0121] Step 102: In response to a target operation, display promotion information in a dynamic switching style corresponding to the target operation.

[0122] It should be noted that the changes in the promotion information corresponding to the first style and the dynamically switched style include at least one difference in display content or display size change, or display size change.

[0123] In actual implementation, when the terminal receives a target operation for promotional information, the display style of the promotional information can be changed in real time, that is, the promotional information displayed in the first style is switched to the promotional information displayed in the dynamic switching style corresponding to the target operation. For the convenience of description, the second style is used below to represent the dynamic switching style corresponding to the target operation. If the display size corresponding to the first style is used as the initial display size of the promotional information, the display size corresponding to the second style is obtained by the change of the first style of the promotional information based on the triggering style of the target operation. The second style is any intermediate style in the process of the promotional information changing. Based on the target operation, the change process of the display style of the promotional information can be visualized. The target operation that the viewer can perform includes at least sliding operation, shaking operation, and tilting operation, wherein the sliding operation may include sliding up and down, sliding left and right, etc., the shaking operation may include shaking left and right for the mobile terminal, and the tilting operation may include tilting forward and backward for the mobile terminal. The style change process can be a continuous process, such as gradually changing from the first style to the second style, and the detailed process of the entire style change can be displayed in the information flow display page; it can also be an instantaneous action, such as directly switching from displaying the first style of promotional information to displaying the second style of the promotional information. The second-style promotional information may differ from the first-style promotional information in at least one of display content and display size. That is, the display size of the second-style promotional information is different from the display size of the first-style promotional information, or the display content of the second-style promotional information is different from the display content of the first-style promotional information. In addition, the display size of the second-style promotional information may also be the minimum display size in the information flow display page.

[0124] For example, see Figure 5 , Figure 5 This is a schematic diagram of the style changes of the promotion information provided in the embodiment of the present application. Number 1 in the figure shows the promotion information of the first style. At this time, the display size corresponding to the first style is the maximum display size that can be fully displayed in the information flow display page of the promotion information. Number 2 in the figure shows the promotion information of the second style. It can be seen that the promotion information of the second style is different from the promotion information of the first style in display size and display content, and the display size of the second style is smaller than the display size of the first style.

[0125] Operation instructions are provided for the target operation. In some embodiments, the target operation may include a first operation or a second operation. The first operation is different from the second operation. Based on this, the terminal may also display the change process of the promotion information in the following manner: when the display size corresponding to the first style is not the first target size, in response to the first operation, the display size of the promotion information is reduced; when the display size corresponding to the first style is not the second target size, in response to the second operation, the display size of the promotion information is enlarged; wherein the first target size is larger than the second target size.

[0126] In actual implementation, the execution of the target operation can trigger a style change of the first style of promotional information, and the style change may include at least one of a display size change and a display content change. Usually, the change in display size includes zooming in or out, and the change in display content includes displaying content before the current content or displaying content after the current content. Therefore, the target operation can be regarded as one of a pair of operations that have opposite effects on the display size or display content of the promotional information, that is, the target operation may include a first operation or a second operation, and the first operation and the second operation have the same operation parameters, but different specific parameter values ​​of the operation parameters. The first operation and the second operation have opposite effects on the style change of the promotional information. If the first operation is used to reduce the display size, the second operation is used to enlarge the display size. If the first operation is used to fast forward the displayed content, the second operation is used to fast rewind the displayed content. For example, if the target operation is a sliding operation on the information flow display page, the first operation may be an upward sliding operation, and the second operation may be a downward sliding operation, or the first operation may be a left sliding operation, and the second operation may be a right sliding operation; if the target operation is a shaking operation on the terminal, the first operation may be a left shaking, and the second operation may be a right shaking; if the target operation is a tilting operation on the terminal, the first operation may be a tilt forward, and the second operation may be a tilt backward.

[0127] With regard to the display size of the promotional information, when the promotional information is displayed in the information flow display page, if the information type of the promotional information does not meet the style change requirements, that is, the display size cannot be scaled, the display size of the promotional information generally adopts a pre-configured fixed size (which may be referred to as the second target size); if the information type of the promotional information meets the style change requirements, the display size of the promotional information may be scaled in response to the triggering of the target operation, that is, the display size of the promotional information may be enlarged from the second target size to the first target size, or reduced from the first target size to the second target size, based on the triggering of the target operation. The first target size may be the maximum size that the promotional information can be displayed in the information flow display page. One possible maximum size is the display size when displayed in full screen.

[0128] In some embodiments, the first target size may be the maximum display size at which the promotional information can be fully displayed in the information flow display page, and the second target size may be the minimum display size at which the promotional information can be fully displayed in the information flow display page. At this time, the initial display size of the promotional information in the information flow display page is the first target size, that is, the display size corresponding to the first style is the first target size.

[0129] In actual implementation, the initial display size of the promotional information that can be fully displayed in the information flow display page can be the first target size, that is, the maximum display size (at this time, the promotional information is in an extra-large display state relative to the information flow display page, and can also become an extra-large focus image advertisement). At this time, when the target operation is received, the display size of the promotional information begins to shrink; and when the current display size of the promotional information is less than or equal to the first target size and greater than the second target size, it can change (enlarge or reduce) based on the execution of the target operation. When the display size changes to the second target size (at this time, the display style of the promotional information can be called a regular display style, and the promotional information can be used as a regular focus image advertisement, fixed above the homepage of the application), if the corresponding target operation is not received again within the waiting time, this function of changing the display size of the promotional information through the execution of the target operation will no longer take effect, that is, if the target operation is executed again, the display size of the promotional information will no longer change.

[0130] For example, see Figure 5 , taking the sliding operation as an example, the sliding operation includes sliding up or sliding down, number 1 shows the promotion information of the first target size (i.e., the maximum display size), number 2 shows any intermediate style of promotion information obtained after the style change is generated based on the sliding up operation, and the display size corresponding to the intermediate style is smaller than the first target size and larger than the second target size. In actual applications, in order to prompt the viewer to perform the sliding operation, the prompt information shown in number 3 can be displayed when the promotion information of the first style is displayed, to prompt the viewer to perform the sliding up operation.

[0131] The display content of the promotion information is explained. The form of the promotion information can be any of the following: a single picture and text promotion information, an image sequence including at least two images, a video information with a target playback time, etc. The promotion information can be associated with one or more promotion objects, and the promotion information including multiple images can be one or more promotion information. If the promotion information is video information, the change in the display content can be understood as the change in the playback progress of the video information. When the promotion information is multiple images in an image sequence, the change in the display content can be understood as the switching display between the multiple images.

[0132] In actual implementation, the execution of the target operation directly affects at least one of the display size and the display content of the promotion information in the information flow display page. The effect of the target operation on the display size is explained. In response to the first operation, the terminal generates a size reduction instruction for the display size. When the display size of the promotion information corresponding to the first style is not the first target size, the current display size of the promotion information can be reduced; in response to the second operation, a size enlargement instruction for the display size is generated. When the display size of the promotion information corresponding to the first style is not the second target size, the current display size of the promotion information can be enlarged. The effect of the target operation on the display content is explained. In response to the first operation, the terminal generates a content switching instruction for the display content. Taking the type of the promotion information as video information as an example, a progress fast-forward instruction is generated to fast-forward the playback progress of the promotion information; in response to the second operation, a progress fast-rewind instruction is generated to rewind the playback progress of the promotion information. That is, when the display size of the promotion information corresponding to the first style is neither the first target size nor the second target size, the display size can be enlarged or reduced within the size interval [second target size, first target size] based on the execution of the target operation.

[0133] The above target operation realizes interactive operation on the promotion information, controls the display style of the promotion information to change, and can display the content of the promotion information in more detail.

[0134] In some embodiments, when the target interaction mode of the user device is on, the initial display size of the promotional information on the information flow display page is the first target size; when the target interaction mode is off, the initial display size is the second target size.

[0135] In actual implementation, the terminal can also change the display style of the promotional information controlled by the target operation by configuring the target interaction mode. It is understandable that when the target interaction mode is turned on, the display size of the promotional information can be changed between the second target size and the first target size at will. When the target interaction mode is turned off, the display size of the promotional information is restored to the second target size.

[0136] For example, see Figure 4B At this time, it can be considered that the state of the target interaction mode is turned on, and the promotion information of the first target size, that is, the promotion information of the maximum display size.

[0137] In some embodiments, the state of the target interaction mode is determined based on at least one of the following:

[0138] The information type of the promotional information; the state setting operation received for the target interaction mode; the default state of the target interaction mode, which is on or off.

[0139] In actual implementation, before displaying promotional information, the terminal can send an information request for promotional information to the advertising SSP platform, and parse the information type of the promotional information to be displayed. When the information type is a target type, the state of the target interaction mode is on, where the promotional information of the target type refers to the promotional information that can adjust the display style based on the target operation for interacting with the promotional information, such as promotional information including key content provided by the advertising supplier; the terminal can also display a mode function item for setting the state of the target interaction mode. In response to the opening operation of the mode function item, the state of the target interaction mode is on; in response to the closing operation of the mode function item, the state of the target interaction mode is off. When the terminal starts the application to which the information flow display page belongs, it reads the corresponding configuration file to determine the default state for the target interaction mode.

[0140] The above-mentioned multiple ways of opening the target interaction mode, such as configuration file setting, mode function item triggering, information type detection, etc., can improve the diversity and flexibility of the opening forms of the target interaction mode and realize on-demand opening.

[0141] In some embodiments, the target interaction mode may be enabled by default by the developer in the configuration file, or may be configured based on a configuration interface. When the target interaction mode is enabled, if the current display size of the promotional information is not the second target size, the display style of the promotional information may be changed based on the target operation, wherein the change in display style may include enlarging or reducing the display size, and may also include a change in the displayed content.

[0142] In some embodiments, the condition for triggering the state of the target interactive mode to be closed may be any of the following: when the target interactive mode is turned on, no sliding operation is received within the target interactive time, at which point the target interactive mode is automatically closed; a click operation on the mode closing control is received, at which point the viewer actively closes the target interactive mode; when the target interactive mode is closed, the display size of the super-large target promotion information is switched to a regular size, and the target promotion information continues to be played. At this point, when a sliding operation is received again, the display size of the target promotion information cannot be modified.

[0143] In some embodiments, the information flow display page includes a media information area and a promotional information area, and the terminal can also implement the following functions: in response to the target operation, displaying the changed media information in the media information area; the change includes at least one of a change in the area size of the media information area or a change in the displayed content; the display size of the promotional information is the area size of the promotional information area, and when the display sizes corresponding to the first style and the second style are different, the change in the area size of the media information area is opposite to the change in the promotional information area.

[0144] In actual implementation, the display size of the promotional information is the same as the size of the promotional information area, the change in the display size of the promotional information is consistent with the change in the area size of the promotional information area, and the change in the area size of the media information area is opposite to the change in the area size of the promotional information area. For example, if the display size of the promotional information becomes larger, the area size of the promotional information area becomes larger, and the area size of the media information area becomes smaller.

[0145] In some embodiments, the promotion information carries label information, and the terminal can display or hide the label in the following ways:

[0146] If the current display size of the promotional information reaches a first size, the label information of the promotional information begins to be displayed; if the display size of the promotional information reaches a second size, the label information begins to be hidden; the first size is smaller than the second size; as the current display size continues to shrink from the first size, more label information is displayed until it is all displayed; as the current display size continues to expand from the second size, less label information is displayed until it is all hidden.

[0147] In actual implementation, the promotional information may carry tag information, which may be attribute description information of the promotional object associated with the promotional information, etc. As the display size of the promotional information changes, the tag information may be synchronously hidden or displayed. The process of starting to display the tag information is that the tag information sequentially undergoes a change process from being completely invisible, partially visible, to being completely visible; the process of starting to hide the tag information is that the tag information sequentially undergoes a change process from being completely invisible, partially visible, to being completely invisible. The time to trigger the tag information to start displaying is when the current display size of the promotional information reaches a first size; the time to trigger the tag to start hiding is when the current display size of the promotional information reaches a second size.

[0148] For example, see Figure 6 , Figure 6 It is a schematic diagram of label information display provided in an embodiment of the present application, in which the display size of the promotion information of the first style is reduced. During the reduction process, the promotion information of the middle style shown by number 2 is displayed, and at this time, part of the label information "purple" begins to be displayed, and the display size of the promotion information is the first size; the reduction continues, and the promotion information of another middle style shown by number 3 is displayed, and at this time, all the label information is displayed.

[0149] In some embodiments, the terminal may further implement at least one of the following:

[0150] In response to not receiving the second target operation within the target duration, the promotion information is displayed in a target style, and the display size of the target display style is the minimum display size of the promotion information.

[0151] In response to a switching condition of the promotion information being met, replacing the promotion information with the other promotion information; wherein the switching condition includes that a current display size of the promotion information is the minimum display size;

[0152] In response to the third target operation based on the cancel function item, the style change of the promotion information caused by the triggering of the third target operation is canceled.

[0153] In actual implementation, a target time for waiting to receive a target operation can be set for promotional information that meets the style change requirements (i.e., promotional information of the first style, or promotional information displayed in a target interactive mode). If the corresponding second target operation is not received within the target time, the promotional information loses the ability to change style based on the target operation, and the current display size of the promotional information is the minimum display size, and the style cannot be changed based on the target operation.

[0154] For example, see Figure 7 , Figure 7 1 is a schematic diagram of waiting for a target operation provided in an embodiment of the present application. The figure shows promotional information of the maximum display size. The time shown by number 1 is the target duration of waiting for the viewer to perform the target operation. For example, if the target operation (such as a swipe up operation) is received within 5 seconds (s), the display style change of the promotional information can be triggered. If the swipe up operation is still not received after 5 seconds, the display size of the promotional information is directly switched to the minimum display size, which is the regular size corresponding to the regular style mentioned above.

[0155] In actual implementation, if there are multiple promotional information and the switching condition for the promotional information is met, the promotional information can be replaced with other promotional information in the area where the promotional information is displayed, so that a carousel of the promotional information can be realized. The switching condition may include one of the following: when the display time of the current promotional information reaches a threshold, the display size of the first style of the promotional information is scaled to the minimum display size.

[0156] In some embodiments, the terminal may further perform the following operations: in response to a trigger operation on the promotion information, jump to a promotion page associated with the promotion information.

[0157] Exemplarily, when a viewer browses promotional information, by clicking on the promotional information, the viewer can jump to the promotional page corresponding to the promotional information indicated by the promotional information.

[0158] In some embodiments, the terminal may further perform the following operations: in response to a full-screen display instruction for the promotion information, the promotion information is displayed in a full-screen display manner.

[0159] In actual implementation, the terminal can also detect the current gravity direction of the terminal through the gravity sensor it carries, and determine the placement mode of the terminal according to the gravity direction, and the placement mode is one of the landscape mode and the portrait mode; when the placement mode is the landscape mode, a full-screen display instruction is received, and the terminal responds to the full-screen display instruction and uses a full-screen display method to display the promotional information.

[0160] The above-mentioned method of displaying promotional information in full screen can enrich the interactive methods for promotional information and improve the exposure and click-through rate of promotional information.

[0161] In some embodiments, the terminal may implement the following functions:

[0162] In response to a triggering operation on a style configuration function item, displaying a style configuration interface for configuring style adjustment parameters;

[0163] In response to a style configuration operation received based on the style configuration interface, adjusting a display style of the promotion information according to a style adjustment parameter indicated by the style configuration operation;

[0164] It should be noted that the style adjustment parameters include size adjustment parameters and content adjustment parameters. The size adjustment parameters are used to adjust the display size of the promotion information, and the content adjustment parameters are used to adjust the display content of the promotion information.

[0165] In actual implementation, the change of the display style of the promotion information can be determined by the style adjustment parameters, which include size adjustment parameters and content adjustment parameters. The size adjustment parameters are used to adjust from the current display size of the promotion information, and the content adjustment parameters are used to adjust from the current display content of the promotion information. The style adjustment parameters are related to the operation parameters of the target operation. If the target operation is a sliding operation, the relevant operation parameters include sliding distance and sliding direction. The corresponding size adjustment parameters indicate the change value of the height of the display size for every 1 cm change in the sliding distance; the content adjustment parameters indicate the change value of the display content for every 1 cm change in the sliding distance. Among them, the displayed content can be multiple images, and the content adjustment parameters indicate the number of displayed images for every 1 cm change in the sliding distance. When the displayed content is a video content with a playback time, the content adjustment parameters can indicate the change value of the playback progress of the video content for every 1 cm change in the sliding distance; if the target operation is a shaking operation for the terminal device, the operation parameters include shaking angle and shaking direction; the corresponding size adjustment parameters indicate the change value of the height of the display size for every 1 degree change in the shaking angle; the content adjustment parameters indicate the change value of the display content for every 1 degree change in the shaking angle. Wherein, the displayed content can be multiple images, and the content adjustment parameter indicates the number of displayed images for each change of the shaking angle by 1 degree. When the displayed content is a video content with a playback time, the content adjustment parameter can indicate the change value of the playback progress of the video content for each change of the shaking angle by 1 degree. If the target operation is a tilt operation for the terminal device, the operation parameters include the tilt angle and the tilt direction; the corresponding size adjustment parameter indicates the change value of the height of the displayed size for each change of the tilt angle by 1 degree; the content adjustment parameter indicates the change value of the displayed content for each change of the tilt angle by 1 degree. Wherein, the displayed content can be multiple images, and the content adjustment parameter indicates the number of displayed images for each change of the tilt angle by 1 degree. When the displayed content is a video content with a playback time, the content adjustment parameter can indicate the change value of the playback progress of the video content for each change of the tilt angle by 1 degree. The target operation includes a first operation and a second operation, wherein the operation directions of the first operation and the second operation are usually opposite, for example, the target operation is a sliding operation, the first operation is sliding up, and the second operation is sliding down, when sliding up, the display size becomes smaller, fast forward the display content, and when sliding down, the display size becomes larger, and fast rewind the display content. The target operation is a shake operation. The first operation is shaking to the right, which reduces the display size and fast-forwards the displayed content. The second operation is shaking to the left, which increases the display size and rewinds the displayed content. The target operation is a tilt operation. The first operation is tilting forward, which reduces the display size and fast-forwards the displayed content. The second operation is tilting backward.

[0166] For example, Figures 8A-8Bis a schematic diagram of a style configuration interface provided in an embodiment of the present application. Taking the promotion information as video information as an example, the change in the display content of the video information can be indicated by adjusting the playback progress. Fig. 8A , the “operation type” in the figure indicates the options for the target operation, and the target operation may at least include a sliding operation, a shaking operation, and a tilting operation. Fig. 8A Taking the sliding operation as an example, the "sliding direction" indicates sliding up or down on the mobile terminal screen. The corresponding style change of sliding up is to reduce the display size and fast forward the displayed content. The corresponding style change of sliding down is to enlarge the display size and fast rewind the displayed content. The "size adjustment coefficient" in the figure indicates the change in the height of the display size for every 1 cm sliding (the input information at number 1), and the "progress adjustment coefficient" in the figure indicates the change in the playback progress for every 1 cm sliding (the input information at number 2). See Figure 8B The target operation is a shake operation. For shaking the mobile terminal screen to the left or right, the "Size Adjustment Coefficient" in the figure indicates the change in the height of the display size for every 1 degree of shaking (input information at No. 3), and the "Progress Adjustment Coefficient" in the figure indicates the change in the playback progress for every 1 degree of sliding (input information at No. 4). See Figure 8C , the target operation is a tilt operation. For the mobile terminal screen tilting forward or backward, the corresponding style change for tilting forward is to reduce the display size and fast forward the displayed content, and the corresponding style change for tilting backward is to enlarge the display size and fast rewind the displayed content. The "size adjustment coefficient" in the figure indicates the change in the height of the display size for every 1 degree of tilt (input information at number 5), and the "progress adjustment coefficient" in the figure indicates the change in the playback progress for every 1 degree of tilt (input information at number 6).

[0167] The above-mentioned custom configuration method for style adjustment parameters can display the detailed content of the promotion information according to the actual needs of the viewers, thereby improving the viewers' enthusiasm for interacting with the promotion information and the viewers' click-through rate on the promotion information.

[0168] In actual implementation, for a target operation, the terminal can also automatically calculate a style adjustment parameter for the display style of the promotion information. Taking the sliding operation as an example, the real-time sliding distance s is determined. If the sliding operation is an upward slide, s is recorded as a positive number. If the sliding operation is a downward slide, s is also recorded as a positive number. When the sliding distance is within the range of d1 < s - s0 < d2, the overall progress p of the current sliding operation is determined, where p = (s - s0) / (d2 - d1). The playback duration of the promotion information is recorded as L, which changes in real time following the sliding distance of the sliding operation. Based on p and L, the current playback position of the promotion information is determined as pc, where pc = L * p. The display size of the promotion information includes height and width. To ensure the adaptability of the promotion information to the screen, the width is usually not adjusted, that is, the change in the display size of the promotion information can be regarded as the change in the height of the promotion information. For the height of the promotion information recorded as h0, and the height of the promotion information under the maximum display size recorded as h1, along with the real-time change in the sliding distance of the sliding operation, the current height of the target promotion information is set as h, where h = h1 - ((h1 - h0) * p). In this way, with the execution of the upward slide, when the display size of the promotion information reaches the minimum display size, the playback of the promotion information is completed. With the execution of the downward slide, when the display size of the promotion information is the maximum display size, the promotion information starts playing from the beginning.

[0169] In some embodiments, the promotion information may include an image sequence, and the target operations include a third operation and a fourth operation. The terminal can implement the following functions: In the information flow display page, display the target image in the image sequence;

[0170] In response to the third operation, display the images before or after the target image in the image sequence in the first playback order in the information flow display interface;

[0171] In response to the fourth operation, display the images after or before the target image in the image sequence in the second playback order in the information flow display interface, where the first playback order and the second playback order are opposite.

[0172] In actual implementation, the promotion information may be an image sequence including multiple images, wherein the images may or may not be related to each other. If there is no relationship, each image corresponds to a promotion object; if there is a relationship, each image in the image sequence corresponds to the same promotion object. When the third operation is received, the image before or after the target image (i.e., the currently displayed image) may be played in the preset first playback order; when the fourth operation is received, the image before or after the target image may be played in the second playback order. It should be noted that the first operation and the third operation may be the same operation, such as both indicating sliding up, and the second operation and the fourth operation may be the same operation, such as both indicating sliding down, and the first operation and the third operation may also be different operations. When reducing the display size, the first operation may be a sliding up operation, and when rewinding the display content, the third operation may be a sliding left operation. This is not limited in the embodiments of the present application.

[0173] For example, the image sequence corresponding to the promotion information includes 10 images, the target image is the 4th image, and the third operation is a left slide operation. In this case, the 3rd to 1st images, or the 10th to 5th images, can be played in a reverse order (i.e., the first play order). The fourth operation is a right slide operation. In this case, the 1st to 3rd images, or the 5th to 10th images, can be played in a forward order (i.e., the second play order).

[0174] The above-mentioned interactive method for image sequences can more clearly display the image content on each image, thereby increasing the exposure of promotional information and the viewers' enthusiasm for interacting with the promotional information.

[0175] In some embodiments, the promotion information includes video information, the target operation includes a sliding operation, the sliding operation includes an upward sliding operation or a downward sliding operation, the display size corresponding to the first style is the maximum display size, and the terminal may further implement the following functions:

[0176] In response to the upward sliding operation, the display size of the promotion information is reduced from the display size corresponding to the first style, and the display content of the promotion information is fast-forwarded from the display content corresponding to the first style; along with the execution of the upward sliding operation, the process of reducing the display size of the promotion information and the process of fast-forwarding the display content are displayed, and when the sliding distance of the upward sliding operation reaches the first distance threshold, the promotion information is displayed in a third style, and the display size corresponding to the third style is the minimum display size;

[0177] In response to the downward sliding operation, the display size of the promotional information is enlarged starting from the display size corresponding to the third style, and the display content of the promotional information is simultaneously rewound starting from the display content corresponding to the third style; along with the execution of the downward sliding operation, the process of enlarging the display size of the promotional information and the process of rewinding the display content are displayed, and when the sliding distance of the downward sliding operation reaches a second distance threshold, the promotional information is displayed in the first style.

[0178] For example, see Fig. 9 , Fig. 9 1 is a schematic diagram of the style change process corresponding to the sliding operation provided by the embodiment of the present application. In the figure, number 1 shows the promotion information of the first style. In response to the upward sliding operation of the viewer, the display size begins to be reduced, and the display content is synchronously fast-forwarded (as shown by numbers 2 and 3 in the figure). The display styles shown by numbers 2 and 3 are any intermediate styles in the style change process. When the sliding distance of the upward sliding reaches the first distance threshold, the promotion information of the third style shown by number 4 is displayed. The display size corresponding to the third style is the minimum display size that can be fully displayed in the information flow display page. In actual implementation, when the display size reaches the minimum display size, if no downward sliding operation is detected again within the waiting time (preset time for indicating the waiting time for the sliding operation to be executed, such as 3 seconds, etc.), the display style change process of the promotion information is completely ended. If a downward sliding is detected within the waiting time, the display size enlargement process of the promotion information can be displayed along with the execution process of the downward sliding operation, and the fast-forward process of the display content of the promotion information can be synchronously displayed until the downward sliding distance reaches the second distance threshold, and the promotion information of the first style is displayed.

[0179] It should be noted that Fig. 9 The sliding operation shown in FIG. 1 generates a style change for the promotional information, which is also applicable to the shaking operation or the tilting operation. Figure 8B Information about the configured shake operation, explaining the style changes caused by the shake operation. Fig. 9 When the first style of promotion information shown in the figure is displayed, if the terminal is shaken to the left, the display may be displayed based on the amplitude of the shake. Fig. 9 The display size and display content shown in numbers 2 and 3 are displayed. When the display size reaches the normal size, the display Fig. 9 The promotion information is displayed in the style shown by number 4.

[0180] In some embodiments, the terminal can implement the following functions: in response to a target interactive operation on promotional information, display at least one interactive function item; in response to a trigger operation on a target interactive function item, perform the interactive operation indicated by the target interactive function item on the promotional information.

[0181] In actual implementation, the target interactive operation may be a pressing operation. The terminal may detect the operating parameters of the pressing operation in response to the viewer's pressing operation on the promotional information. When the operating parameters meet the display conditions of the interactive function item, the interactive function item for the interactive operation on the promotional information is called out. The operating parameters of the pressing operation include at least one of the pressing duration and the pressure. The display condition for the target function item may be that the pressing duration of the pressing operation reaches a duration threshold, or the pressure of the pressing operation reaches a pressure threshold, that is, when the pressing operation on the promotional information meets the above display conditions, the corresponding target function item is displayed. The interactive operation corresponding to the interactive function item includes at least one of the following: sharing operation, liking operation, and commenting operation. The sharing operation is used to share the promotional information to an associated object (which may be a single object or a group); the liking operation is used to like the promotional information; and the commenting operation is used to comment on the promotional information.

[0182] For example, see Fig.10 , Fig.10 It is a display schematic diagram of the interactive function items provided in the embodiment of the present application. When the viewer browses the promotional information of a regular size on the information flow display page, the viewer performs a pressing operation on the promotional information. When the pressing time reaches 2 seconds (2 seconds is the preset time threshold), the function items such as "Share", "Like", and "Comment" shown by number 1 are called out. The "Share" button is used to perform a sharing operation on the promotional information, that is, to share at least one associated object of the promotional information; the "Like" button is used to perform a like operation on the promotional information; and the "Comment" button is used to perform a comment operation on the promotional information.

[0183] The above-mentioned method of displaying target function items can enable immersive browsing of promotional information, and can provide rich interactive operations, thereby improving the user's interaction efficiency with respect to the promotional information.

[0184] In some embodiments, the interactive operation includes an information sharing operation, and the terminal can also implement the following functions:

[0185] In response to a trigger operation on a target interactive item, at least one associated object for selection is displayed; in response to a selection operation on a target associated object, promotion information is shared with the target associated object.

[0186] In actual implementation, when the interactive operation for the promotional information is a sharing operation, the terminal responds to the viewer's trigger operation for the "share" function item, receives a sharing instruction for the promotional information, and can share the promotional information to the session window of the associated object (the object receiving the promotional information).

[0187] For example, see Fig.11 , Fig.11This is a schematic diagram of the sharing operation process for promotional information provided in an embodiment of the present application. The viewer clicks the "Share" button shown by number 1 in the figure, and the associated object selection interface shown by number 2 in the figure pops up. The target associated object "Object 5" is selected in the selection interface to share the promotional information to the conversation window between the object 5 shown by number 3 and the viewer.

[0188] The above-mentioned method of sharing promotional information can improve the targeting of sharing promotional information, achieve the effect of on-demand sharing, expand the promotion channels and methods of promotional information, and help to increase the exposure and click-through rate of promotional information.

[0189] In some embodiments, the interactive operation includes a conversation operation, and the terminal can also implement the following functions:

[0190] In response to a trigger operation on a target interactive item, displaying a social icon associated with a promotion object associated with the promotion information on a promotion page;

[0191] In response to a trigger operation on a social icon, a conversation window with other objects provided by a social application indicated by the social icon associated with the target interactive item is displayed.

[0192] In actual implementation, after the terminal receives a trigger operation for the function entrance of the target promotion object, controls the page jump and jumps to the promotion page associated with the target promotion object, the social icon associated with the promotion object can also be displayed in the promotion page. When the viewer triggers the social icon, a conversation window with other objects provided by the social application indicated by the social icon can be called out. For example, when the promotion object is a product, a corresponding merchant customer service conversation window can pop up.

[0193] The above-mentioned pop-up conversation window method with other objects can provide rich interactive methods and improve the overall click-through rate and conversion rate of promotional information.

[0194] By using the embodiment of the present application, when displaying the first style of promotional information, at least one of the display size and display content of the promotional information can be controlled to change through the target operation on the mobile screen, thereby breaking the size limitation of the existing display of the promotional information, so that the display size (generally refers to the display height) of the promotional information can be adjusted accordingly with the execution of the target operation. In this way, more space can be provided to display the details and information of the promotional objects associated with the promotional information, thereby enhancing the interactivity and participation between the viewer and the promotional information.

[0195] The following is an explanation of an exemplary application of an embodiment of the present application in a practical application scenario.

[0196] The exemplary application of the embodiment of the present application in an actual application scenario will be described. In this application scenario, the information flow display page is the homepage of the video playback client, the information flow is a video flow, the target operation is a sliding operation, the conventional promotion information is a focus image advertisement (i.e., an advertisement format with a carousel and video playback function displayed above the homepage of the client), the display size corresponding to the conventional promotion information is a regular size, which is the preset minimum size that can be displayed in the information flow display page, the target promotion information in the embodiment of the present application is a focus image advertisement with a key frame, the initial style of the target promotion information is an extra-large style (i.e., the aforementioned display size is a display style of the first target size), the display size corresponding to the extra-large style is the maximum size of the promotion information, and the extra-large style promotion information is also called an extra-large focus image advertisement.

[0197] Common focus image ads are usually displayed in the form of text, pictures or videos, which only serve as a display function and lack user participation and interactivity. In addition, due to the limitations of traditional focus image ads in size and display time, conventional focus image ads usually have only a fixed size and end after the automatic playback is completed, which cannot generate deeper communication with users.

[0198] Based on this, an embodiment of the present application provides a method for displaying promotional information, which aims to improve the display method and user experience of focus image advertisements by introducing sliding mobile screen technology. Specifically, an interactive focus image advertising system is implemented on the mobile screen, and users can control the expansion and collapse of focus image advertisements by sliding the mobile screen, thereby presenting more advertising creativity and product details. In this way, by sliding the mobile screen, the size limitation is broken, so that the display height of the focus image advertisement can be adjusted according to the user's sliding behavior. It can provide advertisers with more space to display product details and information, and enhance the interaction and participation between users and advertisements.

[0199] In actual implementation, the embodiment of the present application provides a method for displaying promotional information, which can be collaboratively executed by a terminal deployed with a video playback client, an SSP background, an advertising engine, and a promotional information delivery terminal. The specific implementation process of the method for displaying promotional information provided by the embodiment of the present application is described below.

[0200] In actual implementation, see Fig.12 , Fig.12This is a flow chart of the style change of promotion information provided by an embodiment of the present application. The specific process for displaying promotion information on the terminal is as follows: start the video client, execute step 1, the client sends an information acquisition request for the promotion information to the advertising SSP platform, the advertising SSP platform returns the request result, and continues to execute any one of the following steps 2.1-2.3: Step 2.1, the client parses the request result returned by the SSP platform based on the information acquisition request. If the request result does not include the promotion information, the content focus image is directly displayed; Step 2.2, if the request result includes the promotion information, parse the information type of the promotion information. If the information type is a regular advertisement (i.e., a regular focus image advertisement), it is directly displayed in a regular size; Step 2.3, if the information type is a keyframe interactive advertisement (i.e., an advertisement that controls the video playback progress as the user operates). After executing step 2.3, if the promotion information is the target promotion information, continue to execute step 3, and display the target promotion information in an extra-large style on the information flow display page of the client (the display size corresponding to the extra-large style is the first target size mentioned above); continue to execute step 4, if within the interactive time range for the target promotion information (that is, the target interactive mode in the above text is turned on), when a sliding operation (that is, an example of the target operation in the above text) is received on the information flow display page, adjust the display size of the target promotion information and the playback progress of the target promotion information according to the sliding distance and sliding direction of the sliding operation; continue to execute step 5, if the sliding distance of the sliding operation reaches the first sliding distance threshold d1, reduce the display size of the target promotion information to the regular size (that is, the aforementioned second target size), and the regular size is the minimum size of the target promotion information. If the sliding distance of the sliding operation reaches the second sliding distance threshold d2, the display size of the promotion information can be enlarged again to the display size corresponding to the extra-large style. Finally, continue to display the target promotion information of the regular size.

[0201] It is understandable that, in the target interactive mode, the display size of the target promotion information can be arbitrarily changed between the regular size and the display size corresponding to the oversized style, and the playback progress of the target promotion information can also be adjusted as the sliding operation is executed (that is, the display content of the target promotion information is changed). When the target interactive mode is turned off, the display size of the target promotion information is switched to the regular size. Among them, the conditions that trigger the closing of the target interactive mode may be any of the following: when the target interactive mode is turned on, no sliding operation is received within the target interactive time, at which time the target interactive mode is automatically closed; a click operation is received on the mode closing control, at which time the viewer actively closes the target interactive mode; when the target interactive mode is turned off, the display size of the oversized style target promotion information is switched to the regular size, and the target promotion information continues to be played. At this time, when the sliding operation is received again, the display size of the target promotion information cannot be modified.

[0202] Describe the target interaction mode, which is used to indicate the mode of adjusting the display style of promotional information based on target operations. The opening condition of the target interaction mode can be that the client detects that the information type of the promotional information is a key-frame interactive advertisement. At this time, a sliding operation on the information flow display page can be received, and the change process of the display style of the promotional information can be displayed along with the execution of the sliding operation. If no sliding operation is received within the target interaction duration when the target interaction mode is enabled, the target interaction mode is closed at this time (that is, when the target interaction duration is exceeded, such as 5 seconds, etc., the target interaction mode automatically closes), and the display size of the promotional information is switched to the normal size. At this time, when the sliding operation on the information flow display page is performed again, the display style of the promotional information is no longer adjusted. A possible situation is to gradually slide the promotional information out of the display screen of the current terminal.

[0203] Describe the creation process of the key-frame interactive advertisement. See Fig.13 , Fig.13 This is the display time sequence diagram of the promotional information provided by the example of this application. The specific time sequence flow is as follows: First, the advertisement provider executes step 1, and delivers the advertisement materials associated with the key-frame interactive advertisement to the advertisement delivery end; the delivery end executes step 2, processes the advertisement materials to generate a key-frame interactive advertisement, and issues it to the advertisement engine (which can also be understood as the advertisement library). The video playback client executes step 3, and sends an advertisement information request to the SSP background; the SSP background executes step 4, and the SSP background forwards the advertisement request to the advertisement engine. The advertisement engine executes step 5, and based on the advertisement information request, returns the key-frame interactive advertisement to the SSP background; the SSP background executes step 6, and the SSP background forwards the key-frame interactive advertisement to the video playback client; the video playback client executes step 7, and displays the key-frame interactive advertisement in an extra-large style on the information flow display page. Describe the delivery of the key-frame interactive advertisement. Compared with the conventional focus map advertisement, the key-frame interactive advertisement requires the advertisement provider to upload an interactive material video additionally during delivery. The format is a video format that supports a transparent channel (alpha), and it is transcoded by the delivery end into an mp4 format with separated RGB and alpha for the video client to use.

[0204] When the video playback client requests the target promotional information in an extra-large style, the delivery end not only issues the promotional information in the normal size corresponding to the target promotional information, but also issues other information associated with the key-frame interactive advertisement, such as the key-frame interactive material video v1, the focus map title a1, the focus map atmosphere background map b1, the interaction start time t1, the interaction end time t2, the minimum threshold d1 for the sliding distance, and the maximum threshold d2 for the sliding distance. The time satisfies the constraint t1 < t2, and the sliding distance satisfies the constraint d1 < d2.

[0205] When playing the current target promotion information on the client, refer to Fig.14 , Fig.14 which is a schematic diagram of the style change of the promotion information provided by the embodiments of the present application.

[0206] Refer to Fig.14 As shown in a of , in response to the start operation of the browser for the video client, the terminal displays the information flow display page of the video client, and displays the promotion information in the form of a super-large focus map on the information flow display page.

[0207] It should be noted that in the case of displaying the target promotion information in a super-large style, the focus map stops rotating the information flow, blocks the click operation on the target promotion information (prohibiting the browser from clicking), renders the target promotion information (focus map) in a super-large size, and displays the focus map title a1, the focus map atmosphere background b1, and the key-frame interactive material video v1 static at the initial time of the video.

[0208] When the advertisement display reaches the time point t1, or the user actively triggers a downward swipe, the key-frame interactive process is entered, and the swipe distance is detected in real time. The position at this time is recorded as s0.

[0209] For the real-time swipe distance s of the swipe operation, if the swipe operation is an upward swipe, s is recorded as a positive number, if the swipe operation is a downward swipe, s is recorded as a positive number. When the swipe distance is within the range of d1 < s - s0 < d2, the overall progress p of the current swipe operation is determined, where p = (s - s0) / (d2 - d1).

[0210] The playing duration of the key-frame interactive material video v1 is recorded as duration, which changes in real time following the swipe distance of the swipe operation. Based on p and duration, the current playing position of the video is determined as pc, where pc = duration * p, realizing the synchronous linkage between the swipe operation and the key-frame interactive material video. That is to say, based on the swipe distance and swipe direction of the swipe operation, the change rate is determined, and based on this change rate and the playing duration, the current playing position of the video is determined. Among them, with the execution of the upward swipe operation, the playing progress of the video can be fast-forwarded synchronously, and with the execution of the downward swipe operation, the playing progress of the video can be rewound synchronously.

[0211] In actual implementation, the display size of the promotion information includes height and width. To ensure the adaptability of the promotion information to the screen, the width is usually not adjusted. That is, the change in the display size of the promotion information can be regarded as the change in the height of the promotion information. The height of the promotion information is recorded as h0, and the height of the promotion information corresponding to the super-large style is recorded as h1. Along with the real-time change in the swipe distance of the swipe operation, the current height of the target promotion information is set as h, where h = h1 - ((h1 - h0) * p).

[0212] Refer to Fig.14 As shown in b and c, when the target promotion information in an extra-large style is displayed, an upward sliding operation is received, and along with the change of the sliding distance, the playback progress of the target promotion information is fast-forwarded, and the height of the promotion information is simultaneously shrunk, and the background image of the current information flow display page (i.e., the half-screen atmosphere background image) begins to be displayed.

[0213] See also Fig.14 As shown in (d), if the display size of the promotional information reaches the normal size, the interactive process based on the sliding operation for the target promotional information ends.

[0214] It should be noted that, if the real-time sliding distance s-s0 exceeds d2 or the user clicks the close button or the interaction time exceeds the end time t2, the above interaction process will also end, and the target promotion information of regular size will be displayed in the information flow display page. When a sliding operation for the target promotion information of regular size is received again, the display size of the target promotion information will not be adjusted again. At this time, the target promotion information continues to play, and when the viewer is interested in the target promotion information, in response to a click operation on the target promotion information, it can jump to the landing page of the target promotion information (i.e., the promotion page mentioned above), so that the possibility of conversion of the promotion information can be increased.

[0215] The embodiment of the present application realizes an interactive and novel advertising form by combining the sliding mobile screen technology. Applying the embodiment of the present application, with the sliding up and down, the playback content of the promotion information is played forward and backward. Sliding up can not only fast forward the playback content of the promotion information (i.e., forward playback), but also shrink the display size of the promotion information upward to reveal the title of the promotion information (i.e., the label information in the previous text), and stop when the height of the display size of the target promotion information reaches the height of the conventional focus image advertisement (i.e., the display size reaches the conventional size). On the contrary, with the sliding down, not only can the playback content of the promotion information be rewound (i.e., backward playback), but also the target promotion information can be expanded downward, and the change stops after the target promotion information reaches the preset super-large style display size. In this way, by responding to the corresponding sliding operation, the change of the display style of the promotion information can be displayed to achieve a better display effect. In other words, the viewer increases the interactivity and fun of the advertisement by sliding up and down to link the super-large focus image content playback, and can also realize a larger area of ​​display advertising materials by enlarging the height of the conventional focus image, and more comprehensively and multi-range display promotion information The promotion object promoted by the promotion information is promoted, and the attractiveness of the focus image advertising material is enhanced.

[0216] The application of the embodiments of the present application has the following beneficial effects:

[0217] 1) Users can interact with the large focus image by sliding up and down in an interesting way, which increases the fun and interactivity of the advertisement and enhances the user experience.

[0218] 2) By expanding the height of the regular focus image, the advertising material can be displayed in a larger area, and the product information can be displayed more comprehensively and in a wider range, thus increasing the attractiveness of the focus image advertising material.

[0219] 3) Improve the interactive effect of advertising.

[0220] The following is a description of an exemplary structure of the promotion information display device 555 provided in the embodiment of the present application being implemented as a software module. In some embodiments, for example, Figure 2 As shown, the software modules stored in the promotion information display device 555 of the memory 550 may include:

[0221] A display module, used to display the promotion information in the information flow display page, wherein the display style of the promotion information is a first style;

[0222] A response module, configured to respond to a target operation and display the promotion information in a dynamic switching style corresponding to the target operation;

[0223] Among them, at least one of the display content or the display size of the promotion information corresponding to the first style and the dynamically switched style is different.

[0224] In some embodiments, the target operation includes a first operation or a second operation, the first operation and the second operation are different, and the response module is further used to, when the display size corresponding to the first style is not a first target size, reduce the display size of the promotion information in response to the first operation; when the display size corresponding to the first style is not a second target size, enlarge the display size of the promotion information in response to the second operation; the first target size is larger than the second target size.

[0225] In some embodiments, the promotional information displayed by the display module satisfies the following conditions: the first target size is the maximum display size of the promotional information, the second target size is the minimum display size of the promotional information, and the initial display size of the promotional information on the information flow display page is the first target size.

[0226] In some embodiments, when the target interaction mode of the user device is on, the initial display size of the promotional information on the information flow display page is the first target size; when the target interaction mode is off, the initial display size is the second target size.

[0227] In some embodiments, the response module is further configured to, when the target interaction mode of the user device is turned on and the display size corresponding to the first style is not the first target size, reduce the display size of the promotion information to the second target size in response to the target operation;

[0228] When the display size corresponding to the first style is not the second target size, in response to the target operation, the display size of the promotion information is enlarged until it reaches the first target size.

[0229] The state of the target interaction mode is determined based on at least one of the following: the information type of the promotional information; the received state setting operation for the target interaction mode; and the default state of the target interaction mode, wherein the default state is on or off.

[0230] In some embodiments, the target operation includes a third operation or a fourth operation, the promotion information includes an image sequence, and the display module is further used to display a target image in the image sequence in the information flow display page;

[0231] Correspondingly, the response module is also used to respond to the third operation, and display the image before or after the target image in the image sequence in the information flow display interface according to the first playback order; respond to the fourth operation, and display the image before or after the target image in the image sequence in the information flow display interface according to the second playback order, wherein the first playback order is opposite to the second playback order.

[0232] In some embodiments, the response module is further configured to perform at least one of the following:

[0233] In response to not receiving the second target operation within the target duration, the promotion information is displayed in a target style, and the display size of the target display style is the minimum display size of the promotion information.

[0234] In response to a switching condition of the promotion information being met, replacing the promotion information with the other promotion information; wherein the switching condition includes that a current display size of the promotion information is the minimum display size;

[0235] In response to a third target operation based on canceling the function item, canceling the style change of the promotion information caused by the triggering of the third target operation;

[0236] In response to a triggering operation on the promotion information, jumping to a promotion page associated with the promotion information;

[0237] In response to a full-screen display instruction for the promotion information, the promotion information is displayed in a full-screen display manner.

[0238] In some embodiments, the information flow display page includes a media information area and a promotion information area, and the display module is further used to display the promotion information in the promotion information area; when the promotion information is not displayed in full screen, media information other than the promotion information is displayed in the media information area.

[0239] In some embodiments, the information flow display page includes a media information area and a promotional information area, and the response module is further used to display changed media information in the media information area in response to a target operation; the change includes at least one of a change in the area size of the media information area or a change in the displayed content; the display size of the promotional information is the size of the promotional information area, and when the display sizes corresponding to the first style and the dynamic switching style are different, the change in the area size of the media information area is opposite to the change in the promotional information area.

[0240] In some embodiments, the display module is further used to start displaying the label information of the promotion information when the current display size of the promotion information reaches a first size; and to start hiding the label information when the current display size of the promotion information reaches a second size; the first size is smaller than the second size.

[0241] In some embodiments, the display size corresponding to the first style is a maximum size, the target operation includes a sliding operation, and the sliding operation includes an upward sliding operation or a downward sliding operation.

[0242] The response module is further configured to, in response to the upward sliding operation, reduce the display size of the promotion information of the first style, and simultaneously fast-forward the display content of the promotion information; in response to the downward sliding operation, enlarge the display size of the promotion information of the target style, and simultaneously fast-rewind the display content of the promotion information;

[0243] Correspondingly, when the sliding distance is between the first distance threshold and the second distance threshold, the display module is further used to display the reduction process of the display size along with the execution of the upward sliding operation, and when the sliding distance of the upward sliding operation reaches the first distance threshold, the promotion information of the target style is displayed, and the display size of the target style is the minimum size.

[0244] Along with the execution of the downward sliding operation, the enlargement process of the display size is displayed, and when the sliding distance of the downward sliding operation reaches a second distance threshold, the promotion information of the first style is displayed.

[0245] In some embodiments, the response module displays a target interaction item in response to a target interaction operation on the promotional information; the target interaction item is used to trigger an interaction operation on the promotional information; and in response to the trigger operation on the target interaction item, the interaction operation is performed on the promotional information.

[0246] In some embodiments, the interactive operation includes an information sharing operation, and the response module is further used to display at least one associated object for selection in response to a trigger operation on the target interactive item; and to share the promotional information to the target associated object in response to a selection operation on the target associated object.

[0247] In some embodiments, the interactive operation includes a conversation operation, and the response module is further used to display a social icon associated with the target promotion object in the promotion page in response to a trigger operation on the target interactive item; and to display a conversation window with other objects provided by a social application indicated by the social icon associated with the target interactive item in response to a trigger operation on the social icon.

[0248] In some embodiments, the response module is further used to display a style configuration interface for configuring style adjustment parameters in response to a trigger operation on a style configuration function item; in response to a style configuration operation received based on the style configuration interface, adjust the display style of the promotion information according to the style adjustment parameters indicated by the style configuration operation; the style adjustment parameters include at least one of a size adjustment parameter and a content adjustment parameter, the size adjustment parameter being used to adjust the display size of the promotion information, and the content adjustment parameter being used to adjust the display content of the promotion information.

[0249] The embodiment of the present application provides a computer program product or a computer program, which includes computer instructions stored in a computer-readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the above-mentioned promotion information display method of the embodiment of the present application.

[0250] The present application embodiment provides a computer-readable storage medium storing a computer program, wherein the computer program is stored. When the computer program is executed by a processor, the processor will execute the promotion information display method provided by the present application embodiment, for example, Figure 3 The method shown.

[0251] In some embodiments, the computer-readable storage medium may be a memory such as FRAM, ROM, PROM, EP ROM, EEPROM, flash memory, magnetic surface storage, optical disk, or CD-ROM; or it may be various devices including one or any combination of the above memories.

[0252] In some embodiments, a computer program may be in the form of a program, software, software module, script or code, written in any form of programming language (including compiled or interpreted languages, or declarative or procedural languages), and may be deployed in any form, including as a stand-alone program or as a module, component, subroutine or other unit suitable for use in a computing environment.

[0253] As an example, a computer program may, but need not, correspond to a file in a file system, may be stored as part of a file that stores other programs or data, for example, in one or more scripts in a HyperText Markup Language (HTML) document, in a single file dedicated to the program in question, or in multiple coordinated files (for example, files storing one or more modules, subroutines, or code portions).

[0254] By way of example, a computer program may be deployed to be executed on one computing device or on multiple computing devices at one site or on multiple computing devices distributed across multiple sites and interconnected by a communication network.

[0255] The above is only an embodiment of the present application and is not intended to limit the protection scope of the present application. Any modifications, equivalent substitutions and improvements made within the spirit and scope of the present application are included in the protection scope of the present application.

Claims

1. A method for displaying promotional information, characterized in that: The method comprises: Displaying promotional information in the information flow display page, wherein the display style of the promotional information is a first style; In response to a target operation, displaying the promotion information in a dynamically switched style corresponding to the target operation; Among them, at least one of the display content or the display size of the promotion information corresponding to the first style and the dynamically switched style is different.

2. The method according to claim 1, characterized in that The target operation includes a first operation or a second operation, and the first operation and the second operation are different; The step of displaying the promotion information in a dynamic switching style corresponding to the target operation in response to the target operation includes: When the display size corresponding to the first style is not the first target size, in response to the first operation, reducing the display size of the promotion information; When the display size corresponding to the first style is not the second target size, in response to the second operation, enlarging the display size of the promotion information; Wherein, the first target size is larger than the second target size.

3. The method according to claim 2, characterized in that The first target size is the maximum display size of the promotion information, the second target size is the minimum display size of the promotion information, and the initial display size of the promotion information on the information flow display page is the first target size.

4. The method according to claim 3, characterized in that The method is executed by a user device, and when the state of the target interaction mode of the user device is turned on, the initial display size of the promotion information on the information flow display page is the first target size; When the state of the target interaction mode is off, the initial display size is the second target size.

5. The method according to any one of claims 1 to 4, characterized in that: The step of displaying the promotion information in a dynamic switching style corresponding to the target operation in response to the target operation includes: When the target interaction mode of the user device is on, and when the display size corresponding to the first style is not the first target size, in response to the target operation, reducing the display size of the promotion information to the second target size; When the display size corresponding to the first style is not the second target size, in response to the target operation, the display size of the promotion information is enlarged until it reaches the first target size.

6. The method according to claim 4, characterized in that The state of the target interaction mode is determined based on at least one of the following: The information type of the promotional information; a received state setting operation for the target interaction mode; The default state of the target interaction mode, wherein the default state is on or off.

7. The method according to claim 1, characterized in that The target operation includes a third operation or a fourth operation, the promotion information includes an image sequence, The displaying of promotional information in the information flow display page includes: In the information stream display page, displaying the target image in the image sequence; The step of displaying the promotion information in a dynamic switching style corresponding to the target operation in response to the target operation includes: In response to the third operation, displaying the image before or after the target image in the image sequence in the information stream display interface according to the first playback order; In response to the fourth operation, images subsequent to or preceding the target image in the image sequence are displayed in the information flow display interface in a second playback order, wherein the first playback order is opposite to the second playback order.

8. The method according to claim 1, characterized in that The method further comprises at least one of the following: In response to not receiving the second target operation within the target duration, the promotion information is displayed in a target style, and the display size of the target display style is the minimum display size of the promotion information. In response to a switching condition of the promotion information being met, replacing the promotion information with the other promotion information; wherein the switching condition includes that a current display size of the promotion information is the minimum display size; In response to a third target operation based on canceling the function item, canceling the style change of the promotion information caused by the triggering of the third target operation; In response to a triggering operation on the promotion information, jumping to a promotion page associated with the promotion information; In response to a full-screen display instruction for the promotion information, the promotion information is displayed in a full-screen display manner.

9. The method according to claim 1, characterized in that: The information flow display page includes a media information area and a promotion information area. The displaying of promotional information in the information flow display page includes: In the promotion information area, display the promotion information; When the promotion information is not displayed in full screen, media information other than the promotion information is displayed in the media information area.

10. The method according to claim 9, characterized in that The method further comprises: In response to the target operation, displaying the changed media information in the media information area; The change includes at least one of a change in the size of the media information area or a change in the displayed content; The display size of the promotion information is the size of the promotion information area. When the display sizes corresponding to the first style and the dynamic switching style are different, the change in the area size of the media information area is opposite to the change in the promotion information area.

11. The method according to claim 1, characterized in that The method further comprises: When the current display size of the promotion information reaches a first size, start to display label information of the promotion information; When the current display size of the promotion information reaches a second size, start hiding the label information; wherein the first size is smaller than the second size; The method further comprises: When the current display size is reduced from the first size, the label information is gradually displayed until all is displayed; when the current display size is enlarged from the second size, the label information is gradually displayed until all is hidden.

12. The method according to claim 1, characterized in that The display size corresponding to the first style is the maximum display size, the target operation includes a sliding operation, and the sliding operation includes an upward sliding operation or a downward sliding operation. The step of displaying the promotion information in a dynamic switching style corresponding to the target operation in response to the target operation includes: In response to the upward sliding operation, reducing the display size of the promotion information of the first style, and synchronously fast-forwarding the display content of the promotion information; In response to the downward sliding operation, enlarging the display size of the promotional information of the target style, and synchronously rewinding the display content of the promotional information; When the sliding distance of the sliding operation is between the first distance threshold and the second distance threshold, the method further includes: As the upward sliding operation is performed, the process of reducing the display size is displayed. When the sliding distance of the upward sliding operation reaches a first distance threshold, the promotion information of the target style is displayed, and the display size of the target style is the minimum display size. Along with the execution of the downward sliding operation, the enlargement process of the display size is displayed, and when the sliding distance of the downward sliding operation reaches a second distance threshold, the promotion information of the first style is displayed.

13. The method according to claim 1, characterized in that The method further comprises: In response to a target interactive operation on the promotion information, display at least one interactive function item; In response to a triggering operation on a target interactive function item among the at least one interactive function item, an interactive operation indicated by the target interactive function item is performed on the promotion information.

14. The method according to claim 13, characterized in that The interactive operation includes an information sharing operation, and the interactive operation is performed on the promotion information in response to the trigger operation on the target interactive item, including: In response to a trigger operation on the target interactive item, displaying at least one associated object for selection; In response to a selection operation on a target-related object, the promotion information is shared with the target-related object.

15. The method according to claim 13, characterized in that The interactive operation includes a conversation operation, and the interactive operation is performed on the promotion information in response to the trigger operation on the target interactive item, including: In response to a triggering operation on the target interactive item, displaying a social icon associated with the target promotion object in the promotion page; In response to a triggering operation on the social icon, a conversation window with other objects provided by the social application indicated by the social icon associated with the target interactive item is displayed.

16. The method according to claim 1, characterized in that The method further comprises: In response to a triggering operation on a style configuration function item, displaying a style configuration interface for configuring style adjustment parameters; In response to a style configuration operation received based on the style configuration interface, adjusting a display style of the promotion information according to a style adjustment parameter indicated by the style configuration operation; The style adjustment parameter includes at least one of a size adjustment parameter and a content adjustment parameter. The size adjustment parameter is used to adjust the display size of the promotion information, and the content adjustment parameter is used to adjust the display content of the promotion information.

17. A display device for promotional information, characterized in that: include: A display module, used to display the promotion information in the information flow display page, wherein the display style of the promotion information is a first style; A response module, configured to respond to a target operation and display the promotion information in a dynamic switching style corresponding to the target operation; Among them, at least one of the display content or the display size of the promotion information corresponding to the first style and the dynamically switched style is different.

18. An electronic device, characterized in that: include: Memory for storing computer programs; A processor, configured to implement the method according to any one of claims 1 to 16 when executing the computer program stored in the memory.

19. A computer-readable storage medium, characterized in that: A computer program is stored, which is used to implement the method described in any one of claims 1 to 16 when executed by a processor.

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