System for realizing precise marketing of logistics customers

Abstract

The invention provides a system for realizing precise marketing of logistics customers, and relates to the technical field of logistics management, and the system comprises a user side and a server side for providing marketing activity service interface support; the server side comprises an activity formulating module which is used for formulating activity rules for generating marketing activities according to activity configuration information obtained from the user side and creating storage spaces corresponding to the activities in a system database; the activity initiating module is used for generating activity registration information based on the activity rule and pushing the activity registration information online, so that participants can know the activity registration information through the user side and perform activity registration; and the data synchronization module is used for acquiring order data from the e-commerce platform system based on the associated information of the shop and the activity generated by the activity registration, generating activity business volume data according to the order data and performing data synchronization on the system database. By applying the scheme of the invention, intermediate websites can be bypassed, and accurate marketing directly facing logistics customers can be realized.

Description

Technical Field

[0001] The present application relates to the field of logistics management technology, and specifically to a system for achieving precision marketing for logistics customers. Background Art

[0002] In franchised express delivery companies, the express delivery headquarters and outlets are in a franchise relationship. The sending customers (mostly merchants on e-commerce platforms) are usually developed and maintained by the franchised outlets. When e-commerce merchants cooperate with outlets to send express, they need to open an electronic waybill account at the outlet to issue orders and ship. When the express delivery headquarters needs to launch marketing activities for customers based on market conditions, they can often only count the number of parcels sent by customers based on the electronic waybill accounts opened by the outlets for customers, and the marketing rebate can only be settled to the outlets, and then the outlets will settle with the sending customers.

[0003] In the process of implementing the present invention, the inventors found that the existing marketing campaign delivery method has the following problems:

[0004] (1) The statistics of customer shipment volume are inaccurate and untrue. Specifically, when marketing activities are launched for shipping customers, the shipment volume is counted based on the electronic waybill account opened by the outlets for the customers. However, in order to increase customer business volume, some outlets have merged multiple customers' stores to open one electronic waybill account, making it impossible for the express headquarters to obtain the customer's actual shipment volume and launch marketing activities, resulting in fraudulent marketing rebates;

[0005] (2) There are problems with marketing rebate funds not being effectively distributed to shipping customers and not being able to effectively generate a virtuous cycle. Specifically, due to the characteristics of franchised express delivery companies, the express delivery headquarters cannot directly face shipping customers, and marketing rebate funds can only be settled with outlets, which are then settled to shipping customers by the outlets. There are cases where outlets conceal marketing rebate activities from customers or only settle part of the rebate funds to customers, and the rebate funds cannot be used to continue to improve the level of customer cooperation.

[0006] Based on the above problems, in current practice, there is a need for a product or tool that can accurately obtain the number of parcels sent by customers for marketing data statistics, and can directly settle marketing rebate funds to the sending customers to improve customer cooperation stickiness.

[0007] The above contents are only used to assist in understanding the technical solution of the present invention and do not constitute an admission that the above contents are prior art. Summary of the invention

[0008] In order to overcome the problems existing in the relevant technologies at least to a certain extent, the present application proposes a system for realizing precision marketing to logistics customers. It is implemented based on a specific system configuration to reduce the operating space of outlets in the marketing activity process and realize precision marketing directly to logistics customers.

[0009] The embodiment of the present application provides a system for realizing precision marketing for logistics customers, the system comprising: a user end for providing interactive support functions for participants in marketing activities, and a service end for providing marketing activity service interface support for the user end;

[0010] Wherein, the server includes:

[0011] An activity formulation module, which is used to formulate activity rules for generating marketing activities according to the activity configuration information obtained from the user terminal, and to create a storage space corresponding to the activity in the system database;

[0012] An activity initiation module, which is used to generate activity registration information based on the activity rules and push it online, so that participating users can learn about the activity registration information through the user terminal and register for the activity;

[0013] The data synchronization module is used to obtain order data from the e-commerce platform system based on the association information between stores and activities generated by activity registration, generate activity business volume data based on the order data, and synchronize data with the system database.

[0014] In a possible implementation, the server further includes a rebate calculation engine;

[0015] The rebate calculation engine is used to obtain marketing activity data from the system database, perform rebate calculation processing based on the marketing activity data, generate rebate data and perform preset rebate operations.

[0016] In a possible implementation, the marketing activity data includes marketing activity list data, business volume statistics data, and activity rule data; and the process of calculating rebates based on the marketing activity data includes:

[0017] Determine participating stores and corresponding activity information based on the marketing activity list data;

[0018] According to the rule information represented by the activity rule data, as well as the activity participating stores and the corresponding activity information, the business volume statistical data is processed to eliminate invalid business volume, and rebate calculation is performed based on the data after elimination to obtain the rebate data.

[0019] In a possible implementation, the preset rebate operation includes:

[0020] Based on the rebate data, the marketing middle-office system is notified to issue the logistics platform discount coupons.

[0021] In a possible implementation, the rebate calculation engine is further configured to, in response to the generation of the rebate data, save the rebate data in a system database, and notify the operator of the calculation execution result of the rebate calculation engine via SMS.

[0022] In a possible implementation, the rebate data includes information on the effective shipment volume, the rebate volume, and the rebate amount.

[0023] In a possible implementation, the rebate calculation engine is called to perform rebate calculation processing by setting a scheduled task.

[0024] In a possible implementation, the process of generating the activity business volume data according to the order data and synchronizing the data with the system database includes:

[0025] Based on the order data, the marketing store order fields are completed and the business volume calculation is performed according to the association information between the store and the activity. Based on the processed data, the store order business volume table in the system database is updated.

[0026] In a possible implementation, the user end includes an operator user end and a customer user end; the operator user end includes a marketing activity configuration module, a management end rebate module, and a management end rebate fund use module;

[0027] The marketing activity configuration module is used to provide activity delivery rule configuration and activity display page configuration functions;

[0028] The management end rebate module is used to provide registered customer query, rebate data statistics calculation and rebate amount account recording functions;

[0029] The management-side rebate usage module is used to provide the functions of recharging electronic waybills and rebate amount deduction.

[0030] In a possible implementation, the client user terminal includes a marketing activity registration module, a rebate data viewing module, and a rebate fund use module;

[0031] The marketing activity registration module is used to provide activity push display and activity registration functions;

[0032] The rebate data viewing module is used to provide a rebate data query function;

[0033] The rebate usage module is used to provide rebate balance inquiry and rebate amount usage functions.

[0034] The system for realizing precision marketing for logistics customers provided by the embodiment of the present application includes a user end for providing interactive support functions for participants in marketing activities, and a server end for providing marketing activity service interface support for the user end; the server end includes an activity formulation module, which is used to formulate activity rules for generating marketing activities according to activity configuration information obtained from the user end, and create storage space corresponding to the activity in the system database; an activity initiation module, which is used to generate activity registration information based on the activity rules and push it online, so that participating users can learn about the activity registration information through the user end and register for the activity; a data synchronization module, which is used to obtain order data from the e-commerce platform system based on the association information between the store and the activity generated by the activity registration, generate activity business volume data according to the order data, and synchronize the data with the system database. In the technical solution of the present application, through specific system configuration, when a marketing campaign is launched, the store shipping data can be directly obtained based on the registered stores, and the customer's shipping situation can be counted according to the store's actual shipping volume, avoiding the situation in the prior art where the intermediate outlets merge multiple customers' stores to open an electronic waybill. This is beneficial for the headquarters to know the customer's actual shipping volume, and also allows customers to know the marketing activities launched by the headquarters at the first time, actively participate in the registration, and increase customer participation. The application of the technical solution of the present application can effectively reduce the operating space of the outlets and realize precise marketing directly to logistics customers.

[0035] Other advantages, objectives, and features of the present application will be described in part in the following description, and in part will be apparent to those skilled in the art based on the following examination and study, or may be taught from the practice of the invention. BRIEF DESCRIPTION OF THE DRAWINGS

[0036] The accompanying drawings are used to provide a further understanding of the technical solution of the present application or the prior art, and constitute a part of the specification. Among them, the accompanying drawings expressing the embodiments of the present application are used together with the embodiments of the present application to explain the technical solution of the present application, but do not constitute a limitation on the technical solution of the present application.

[0037] Figure 1 A schematic diagram illustrating the structure of a system for implementing precision marketing for logistics customers provided in one embodiment of the present application;

[0038] Figure 2 This is a functional block diagram of an operator user end of a system for implementing precision marketing for logistics customers in one embodiment of the present application;

[0039] Figure 3 This is a schematic diagram of a functional block diagram of a client user end of a system for implementing precision marketing for logistics customers in one embodiment of the present application;

[0040] Figure 4This is a schematic diagram illustrating the application process of a system for realizing precision marketing for logistics customers in a scenario in one embodiment of the present application. DETAILED DESCRIPTION

[0041] In order to make the purpose, technical solution and advantages of the present application clearer, the technical solution of the present application will be described in detail below. Obviously, the described embodiments are only part of the embodiments of the present application, rather than all of the embodiments. Based on the embodiments in the present application, all other implementation methods obtained by ordinary technicians in the field without making creative work belong to the scope of protection of the present application.

[0042] As described in the background technology, in franchised express delivery companies, the express delivery headquarters and outlets are in a franchise relationship. The sending customers (mostly merchants on e-commerce platforms) are usually developed and maintained by the franchised outlets. When e-commerce merchants cooperate with outlets to send express, they need to open an electronic waybill account at the outlet to make orders and ship. When the express delivery headquarters needs to launch marketing activities for customers based on market conditions, they can often only count the number of customer shipments based on the electronic waybill account opened by the outlet for the customer, and the marketing rebate can only be settled to the outlet, and then the outlet will settle with the sending customer.

[0043] The inventors have discovered that the existing marketing campaign delivery method has the following problems:

[0044] (1) The statistics of customer shipment volume are inaccurate and untrue. Specifically, when marketing activities are launched for shipping customers, the shipment volume is counted based on the electronic waybill account opened by the outlets for the customers. However, in order to increase customer business volume, some outlets have merged multiple customers' stores to open one electronic waybill account, making it impossible for the express headquarters to obtain the customer's actual shipment volume and launch marketing activities, resulting in fraudulent marketing rebates;

[0045] (2) There are problems with marketing rebate funds not being effectively distributed to shipping customers and not being able to effectively generate a virtuous cycle. Specifically, due to the characteristics of franchised express delivery companies, the express delivery headquarters cannot directly face shipping customers, and marketing rebate funds can only be settled with outlets, which are then settled to shipping customers by the outlets. There are cases where outlets conceal marketing rebate activities from customers or only settle part of the rebate funds to customers, and the rebate funds cannot be used to continue to improve the level of customer cooperation.

[0046] In the related technology, during the stage of issuing rebates for marketing activities, some products on the market provide the function of maintaining customer marketing rebate accounts. After the outlets contact the sending customers to obtain the receiving accounts, they are maintained in the internal system. The express headquarters pays the marketing rebates according to the customer receiving accounts maintained by the outlets. However, this method cannot solve the problem that the outlets, as intermediaries, conceal the marketing rebate activities from customers and maintain the receiving accounts as their own accounts, and the rebate funds cannot be used to continue to improve the level of customer cooperation.

[0047] Therefore, in current practice, there is a need for a product or tool that can accurately obtain the number of parcels sent by customers for marketing data statistics, and can directly settle marketing rebate funds to the sending customers to improve customer cooperation stickiness.

[0048] Based on this, in order to at least overcome the problems existing in the above-mentioned related technologies to a certain extent, the present application proposes a system for realizing precision marketing to logistics customers, which is implemented based on a specific system configuration to reduce the operating space of outlets in the marketing activity process and realize precision marketing directly to logistics customers.

[0049] like Figure 1 As shown, in one embodiment, the present application proposes a system for realizing precision marketing for logistics customers, the system comprising: a user terminal (such as Figure 1 The operator user end illustration and the customer user end illustration) and the server end that provides the user end with the marketing service interface support (generally speaking, the server end here is deployed on the cloud server), based on the interaction between the user end and the server end and the background function processing of the server end to effectively realize the entire marketing process;

[0050] In this embodiment, the server includes:

[0051] The activity formulation module is used to formulate activity rules for generating marketing activities based on the activity configuration information obtained from the user end, and store them in the system database (corresponding to Figure 4 The storage space corresponding to the activity is created in the DB legend in the figure), such as the corresponding table creation operation, and it is easy to understand that the activity configuration information here is entered by the relevant user (such as the operator user) based on the user side, which in turn triggers the activity formulation module on the server side to perform the corresponding operation (corresponding Figure 4 Create a new marketing campaign in the management backend);

[0052] The activity initiation module is used to generate activity registration information based on activity rules and push it online (corresponding to Figure 4 In the management backend online marketing activities example), so that participating users can learn about the activity registration information through the user end and register for the activity (corresponding to Figure 4 The WEB front end initiates event registration and associates the store legend);

[0053] The data synchronization module is used to generate the store and activity association information (such as Figure 4 As shown, in actual implementation, this information can be stored using redist cache), and order data (corresponding to Figure 4 The order data in the figure is then used to generate the activity business volume data based on the order data and synchronize the data with the system database.

[0054] Specifically, for example, as a specific implementation method, the process of generating active business volume data according to order data and synchronizing data with the system database in the above process includes:

[0055] Based on the order data, according to the association information between the store and the activity, the marketing store order fields are completed and the business volume is calculated (corresponding to Figure 4 In the marketing store order field completion and business volume calculation diagram), if the order data does not have marketing activity information, the fields representing the information can be completed according to the above-mentioned related information, and then the store order business volume table in the system database can be updated based on the processed data.

[0056] In the technical solution of the present application, the above-mentioned specific system configuration is adopted. By applying the system, when the marketing activities are launched, the store shipping data can be directly obtained according to the registered stores, and the customer's shipping situation can be counted according to the actual shipping volume of the store, avoiding the situation in the prior art that the intermediate outlets merge the stores of multiple customers to open an electronic waybill. This is beneficial for the headquarters to know the actual shipping volume of the customers, and also allows customers to know the marketing activities launched by the headquarters at the first time, actively participate in the registration, and improve customer participation. This can effectively reduce the operating space of the outlets and realize precise marketing directly to logistics customers.

[0057] To facilitate understanding of the technical solution of the present application, the technical solution of the present application is introduced and explained with reference to another embodiment below.

[0058] Based on the above embodiments, in some embodiments, the server further includes a rebate calculation engine;

[0059] The rebate calculation engine is used to obtain marketing activity data from the system database (this process corresponds to Figure 4 The dotted line legend on the upper right side of the DB legend in the figure) performs rebate calculations based on the marketing activity data, generates rebate data and performs preset rebate operations.

[0060] Specifically, in this embodiment, based on actual business implementation requirements, the marketing activity data may include marketing activity list data, business volume statistics data, and activity rule data;

[0061] Accordingly, the process of calculating rebates for the above marketing activity data includes:

[0062] According to the marketing activity list data, determine the participating stores and corresponding activity information (corresponding to Figure 4 Get the rebate K code list and store list legend);

[0063] According to the rule information represented by the activity rule data, as well as the participating stores and the corresponding activity information, the business volume statistics data are processed to eliminate invalid business volume (it is easy to understand that the elimination rules here can be configured based on actual business needs, such as some special orders are not included in the business volume), and rebate calculation is performed based on the data after elimination (the calculation rules involved here are also configured based on actual business needs, such as calculating proportional rebates by segment according to the amount involved in the business volume) to obtain the rebate data.

[0064] Specifically, based on actual scenario requirements, the preset rebate operations in the above process include: based on rebate data, notifying the marketing middle office system to issue logistics platform discount coupons ( Figure 4 (not shown in the figure), it is easy to understand that the existing relevant logistics companies generally have their own account systems, such as the K-code-based digital account system adopted by YTO. After the system calculates the rebate data, it can notify the external marketing middle-end system based on the rebate data (including at least the rebate amount and rebate object information) to issue discount coupons based on the rebate data (at least including the rebate amount and rebate object information) based on the specific system configuration, so as to guide the corresponding customers to use the discount coupons to consume new services at preferential prices on the corresponding logistics platform, thereby achieving the marketing purpose.

[0065] Based on the above embodiments, in some embodiments, the rebate calculation engine can be called to perform rebate calculation processing by setting a scheduled task (corresponding to Figure 4 Marketing rebate calculation ESJOB).

[0066] Based on the above embodiments, in some embodiments, the functional configuration implementation of the server further includes, in response to the generation of rebate data, saving the rebate data in a system database (for subsequent statistical query), and notifying the operator of the calculation execution result of the rebate calculation engine by SMS;

[0067] It should be noted that the notification feedback of the calculation execution result of the rebate calculation engine here refers to the notification feedback of operation and maintenance. For example, an early warning system can be prefabricated inside the rebate calculation engine to promptly detect abnormal situations during the execution of the rebate calculation engine and notify the corresponding operator to conduct troubleshooting.

[0068] In some embodiments, due to the statistical needs of actual business, the rebate data includes information on the number of valid shipments, the number of rebated shipments, and the rebate amount.

[0069] Based on the above embodiments, in some embodiments, based on specific scenario requirements, such as the situation that customers actually participate in the marketing activities midway, specific system configuration is performed for similar situations. In the process of generating activity business volume data and synchronizing data with the system database, the following is also included:

[0070] When it is determined that the store's historical order data needs to be obtained (such as Figure 4 ), obtain the historical order data for the store.

[0071] To facilitate understanding of the technical solution of the present application, based on the above example description of the server, the following is a brief introduction to the user side in the present application.

[0072] In a specific implementation scenario, such as Figure 1 and Figure 2 As shown, the user end includes the operator user end and the customer user end; the operator user end includes a marketing activity configuration module, a management-end rebate module, and a management-end rebate usage module.

[0073] Among them, the marketing activity configuration module is used to provide activity delivery rule configuration and activity display page configuration functions. Specifically, the activity delivery rule configuration function can configure delivery policies according to market competition conditions, targeting different dimensions such as the area where the activity is delivered, the shipment volume of the sender, and the platform to which the sender's store belongs; the activity display page configuration function can configure different activity participation instructions, delivery instructions, statistical rule instructions, and notification diagrams and activity diagrams of client activities according to the specific rules of the delivery activity, so as to facilitate the promotion of the activity;

[0074] The rebate module on the management side is used to provide functions such as enquiry of registered customers, statistical calculation of rebate data and recording of rebate amount. Specifically, the enquiry function of registered customers can be used to enquire the data of registered customers for each campaign, and to enquire the statistical shipment volume, historical shipment base and validity of customer registration, so as to track the registration status in real time; the statistical calculation function of rebate data can be used to count the origin, destination, weight and other information of express shipments according to the daily shipment volume of registered customers, match the activity rebate rules, perform statistical calculation of customer rebate data and generate customer rebate bills; the recording function of rebate amount can be used to record the rebate amount to the personal account of the registered customer according to the generated customer rebate bill and the validity period of each activity, and at the same time assign different validity periods to the rebate amount;

[0075] The rebate usage module on the management side is used to provide the functions of recharging electronic waybills and rebate amount deduction. Specifically, the recharge electronic waybill function allows customers to use the rebates to recharge electronic waybills after obtaining activity rebates. The recharge amount is calculated based on the customer's recharge quantity, and the deduction amount is calculated based on the rebates used. Finally, the amount the customer needs to pay is calculated. After the payment is successful, the corresponding electronic waybill is issued; the rebate amount deduction function allows customers to recharge the waybill using the policy rebate, and then make corresponding deductions from the rebate amount in the customer's account and update the customer's real-time rebate balance.

[0076] In a specific implementation scenario, such as Figure 3 As shown, the client user end includes a marketing activity registration module, a rebate data viewing module and a rebate usage module.

[0077] Among them, the marketing activity registration module is used to provide activity push display and activity registration functions. Specifically, the activity push display function can match eligible senders according to the activity configuration delivery rules, and push activity notifications to eligible senders; the activity registration function can enable senders who receive activity notifications to click on the page to register for the activity. When registering, customers need to authorize the e-commerce store to send the items. After successful registration, the system obtains the store's shipping data for shipping volume statistics;

[0078] The rebate data viewing module is used to provide a rebate data query function. Specifically, the rebate data query function can realize different marketing activities registered by customers and display the effective shipment volume, rebate volume, and rebate amount in the corresponding activities according to the registered stores.

[0079] The rebate usage module is used to provide rebate balance inquiry and rebate amount usage functions. Specifically, the rebate balance inquiry function can be maintained according to the marketing activities in which the customer participates, and the rebate amount of the customer activities under each participating activity, as well as the real-time rebate balance; the rebate amount usage function can be used to deduct payment with the rebate amount obtained when the customer recharges the electronic waybill. According to the validity period of the activity rebate amount, only rebates that have not expired and have a balance can be used. When the rebate is insufficient to deduct the rebate amount, the customer is required to pay the excess amount. After the rebate is successful, the corresponding rebate balance will be updated and deducted.

[0080] To facilitate understanding of the technical solution of this application, Figure 4 , and give a relevant introduction from the perspective of function realization and the overall marketing activities process.

[0081] As mentioned in the above embodiments, the system of the present application comprises:

[0082] On the user side, it can provide functions such as user store registration, rebate inquiry, and recharge deduction. In actual implementation, the user side can use the marketing activity management function to realize the basic functions of adding and checking marketing activity stores, can query the current effective marketing activities in real time, and sign up to participate, query the rebate situation of participating marketing activity stores, and use deduction coupons to recharge when recharging the waybill.

[0083] The server provides service interface support for marketing activities, including activity rule formulation, activity initiation, data synchronization and other functions. In actual implementation, corresponding to the client settings, the server sets the basic functions of adding, deleting, modifying and checking marketing activities. It can initiate marketing activities in multiple scenarios (full volume, incremental volume, traffic flow, one customer one price) and multiple modes, view the participation and rebate of marketing activities in real time, and use reports to summarize the data of marketing rebates for a more intuitive display.

[0084] The rebate calculation engine includes store data delivery, business volume calculation, rebate calculation, and discount coupon issuance functions. It uses the order data of the store's e-commerce platform as the data source, completes the material information, and calculates the rebate data according to the activity rules;

[0085] In actual implementation, based on specific business needs, the rebate calculation engine can distribute historical and current data to stores that have registered for activities, determine the effectiveness of participating stores and store base and other attributes through analysis of historical order data, organize the store's business volume according to the activity rules of the marketing activities, regularly calculate the rebate business volume and rebate amount within the rules, and notify the marketing middle office to distribute the deduction coupons. An early warning system can be pre-fabricated internally to promptly detect abnormal situations during the execution of the rebate calculation engine and notify the corresponding responsible persons to troubleshoot.

[0086] In the implementation process, Figure 4 The key links are as follows:

[0087] 1) The server manages the initiation and launch of marketing activities in the background. A variety of scenarios (full volume, incremental volume, traffic flow, one customer one price) and multiple rebate rules are formulated in the system. Reasonable settings can be made for special areas, special users, rebate time ranges, etc.;

[0088] 2) The user can check the permissions and register for activities on the PC page. You can check the registration and rebate rules of the activities you have permission to register for in the page menu and register. You can check the rebate status of the current activities and verify the data;

[0089] 3) The historical and current data of the registered stores are sent, and the store's validity and cardinality and other attributes are calculated. After receiving the data, the data is supplemented or eliminated according to the rules of the marketing activities, and the attributes are calculated based on the valid data;

[0090] 4) The rebate calculation engine organizes the business volume data and completes the fields according to the material distribution status of the waybill, which is convenient for the subsequent business volume statistics;

[0091] 5) The rebate calculation engine performs statistical division on the sorted business volume data, and divides and counts the different materials in different stores according to the completeness of the material information;

[0092] 6) The rebate calculation engine calculates rebates for valid registration data according to the activity rules, and uses the activity initiation rules, registration information, business volume statistics and other conditions to calculate the rebate of the current marketing activity and store the data;

[0093] 7) Notify the marketing center to issue discount coupons to user accounts and recharge the discount cards and rebate data of user accounts;

[0094] 8) The user uses the discount coupon to recharge the waybill. The user can query the K code information bound to the user account and select the discount coupon for recharge;

[0095] 9) The server analyzes the progress of the activities and the use of discount coupons and summarizes the reports. Reports are generated in multiple dimensions to facilitate the business side to observe the progress of marketing activities in real time and make adjustments to the strategy.

[0096] Based on the above embodiments, the following technical effects can be achieved by applying the technical solution of this application:

[0097] A. By applying the technical solution of this application, the overall marketing process can be realized according to the process of "launching activities - customers actively register - synchronizing customer registration store shipping data - automatically counting customer shipping volume - calculating rebate data - issuing rebate amount - recharging and using rebate amount". Based on the automatic execution of the system, the participation of the intermediate outlets is bypassed, the operating space of the outlets is reduced, and the customer participation is improved.

[0098] B. When the event is launched, the store shipping data can be directly obtained based on the store where the customer has registered. The customer's historical cooperation and shipping status after participating in the event can be counted according to the store's actual shipping volume. This is a good solution to the situation where the original outlets merged multiple customers' stores to open an electronic waybill, and the headquarters could not know the customer's actual shipping volume. It also allows customers to know the marketing activities launched by the headquarters at the first time, actively participate in the registration, and increase customer participation.

[0099] C. In the process of distributing the activity rebate amount, the intermediate link of the outlets is bypassed and the rebate amount is directly distributed to the customer's registration account. At the same time, the rebate amount can only be used by the customer to recharge the electronic waybill for subsequent shipments, forming a virtuous cycle of customer participation in the policy, increasing shipment volume, obtaining rebate amounts, recharging electronic waybills, and continuing to ship using electronic waybills, thereby improving customer cooperation stickiness.

[0100] The above is only a preferred specific implementation of the present application, but the protection scope of the present application is not limited thereto. Any changes or substitutions that can be easily thought of by any person familiar with the technology within the technical scope disclosed in the present application should be included in the protection scope of the present application. Therefore, the protection scope of the present application should be based on the protection scope of the claims.

Claims

1. A system for realizing precision marketing for logistics customers, characterized in that: include: A user end for providing interactive support functions to participants in marketing activities, and a service end for providing marketing activity service interface support to the user end; Wherein, the server includes: An activity formulation module, which is used to formulate activity rules for generating marketing activities according to the activity configuration information obtained from the user terminal, and to create a storage space corresponding to the activity in the system database; An activity initiation module, which is used to generate activity registration information based on the activity rules and push it online, so that participating users can learn about the activity registration information through the user terminal and register for the activity; The data synchronization module is used to obtain order data from the e-commerce platform system based on the association information between stores and activities generated by activity registration, generate activity business volume data based on the order data, and synchronize data with the system database.

2. The system for realizing precision marketing for logistics customers according to claim 1, wherein: The server also includes a rebate calculation engine; The rebate calculation engine is used to obtain marketing activity data from the system database, perform rebate calculation processing based on the marketing activity data, generate rebate data and perform preset rebate operations.

3. The system for realizing precision marketing for logistics customers according to claim 2, wherein: The marketing activity data includes marketing activity list data, business volume statistics data and activity rule data; The process of calculating the rebate based on the marketing activity data includes: Determine participating stores and corresponding activity information based on the marketing activity list data; According to the rule information represented by the activity rule data, as well as the activity participating stores and the corresponding activity information, the business volume statistical data is processed to eliminate invalid business volume, and rebate calculation is performed based on the data after elimination to obtain the rebate data.

4. The system for realizing precision marketing for logistics customers according to claim 3, wherein: The preset rebate operations include: Based on the rebate data, the marketing middle-office system is notified to issue the logistics platform discount coupons.

5. The system for realizing precision marketing for logistics customers according to claim 3, wherein: The rebate calculation engine is further configured to, in response to the generation of the rebate data, save the rebate data in a system database, and notify the operator of the calculation execution result of the rebate calculation engine via SMS.

6. The system for realizing precision marketing for logistics customers according to claim 2, wherein: The rebate data includes information on the effective shipment volume, the rebate volume, and the rebate amount.

7. The system for realizing precision marketing for logistics customers according to claim 2, wherein: The rebate calculation engine is called to perform rebate calculation processing by setting a scheduled task.

8. The system for realizing precision marketing for logistics customers according to claim 1, wherein: The process of generating the activity business volume data according to the order data and synchronizing the data with the system database includes: Based on the order data, the marketing store order fields are completed and the business volume calculation is performed according to the association information between the store and the activity. Based on the processed data, the store order business volume table in the system database is updated.

9. The system for realizing precision marketing for logistics customers according to claim 1, wherein: The user end includes an operator user end and a customer user end; the operator user end includes a marketing activity configuration module, a management end rebate module, and a management end rebate fund use module; The marketing activity configuration module is used to provide activity delivery rule configuration and activity display page configuration functions; The management end rebate module is used to provide registered customer query, rebate data statistics calculation and rebate amount account recording functions; The management-side rebate usage module is used to provide the functions of recharging electronic waybills and rebate amount deduction.

10. The system for realizing precise marketing of logistics customers according to claim 9, wherein: The client user terminal includes a marketing activity registration module, a rebate data viewing module and a rebate fund use module; The marketing activity registration module is used to provide activity push display and activity registration functions; The rebate data viewing module is used to provide a rebate data query function; The rebate usage module is used to provide rebate balance inquiry and rebate amount usage functions.

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