Post total contribution value obtaining method in part-time job business scene

Abstract

The invention discloses a post total contribution value obtaining method in a part-time job business scene. The post total contribution value is composed of a post real contribution value and a post virtual contribution value. The post real contribution value is composed of real contributions brought by post quality on a part-time job platform; the post virtual contribution value is composed of payment contribution brought by recruitment cost paid by a post recruiter on a part-time job platform; according to the method, the recruitment cost required for improving the total contribution value of the post is determined according to the advantages and disadvantages of the post so as to realize rapid and reasonable improvement of post sorting.

Description

Technical Field

[0001] The present invention relates to the field of information processing, and in particular to a method for obtaining the total contribution value of a position in a part-time business scenario. Background Art

[0002] In a market environment where the cost of acquiring customers is increasing, it is necessary to improve the efficiency of traffic distribution. Most recruiters hope to obtain job seekers' resumes in a short period of time, but in part-time scenarios, the recruitment efficiency of recruitment positions varies greatly. In order to maximize the benefits of recruitment platforms, they often give priority to recommending positions with high contribution value to the platform. For positions with poor recruitment efficiency and low value, the recruitment speed will be slower. However, such businesses lack ways to provide reasonable traffic support for their own positions. Summary of the invention

[0003] The purpose of the present invention is to provide a method for obtaining the total contribution value of a position in a part-time business scenario. The present invention determines the recruitment cost required to improve the total contribution value of a position based on the advantages and disadvantages of the position itself, so as to achieve a rapid and reasonable improvement in the ranking of positions.

[0004] The technical solution of the present invention is: a method for obtaining the total contribution value of a position in a part-time business scenario, wherein the total contribution value of the position is composed of the real contribution value of the position and the virtual contribution value of the position;

[0005] The actual contribution value of the position is composed of the actual contribution brought by the quality of the position itself on the part-time job platform;

[0006] The virtual contribution value of the position is composed of the paid contribution brought by the recruitment fees paid by the position recruiter on the part-time job platform.

[0007] In the above-mentioned method for obtaining the total contribution value of a position in the part-time business scenario, the quality of the position itself includes the position title, position content, position salary, position address and experience requirements.

[0008] In the above-mentioned method for obtaining the total contribution value of a position in the part-time business scenario, the real contribution includes the actual registration list price of the position and the actual exposure registration PV conversion rate of the position;

[0009] The calculation of the actual contribution value of the position is as follows: Actual contribution value of the position = actual registration list price of the position × actual exposure registration PV conversion rate of the position.

[0010] In the above-mentioned method for obtaining the total contribution value of a position in the part-time business scenario, the actual exposure registration PV conversion rate of the position = the number of people who have applied for the position in the past N days / the exposure PV of the position in the past N days;

[0011] The actual registration price for the position stated is the basic fee required to obtain the resume of a single job seeker for a single position.

[0012] In the above-mentioned method for obtaining the total contribution value of a position in the part-time business scenario, the paid contribution includes the conversion rate coefficient, the traffic cost coefficient and the industry anchor contribution value;

[0013] The calculation of the virtual contribution value of the position is as follows: virtual contribution value of the position = conversion rate coefficient × traffic cost coefficient × industry anchored contribution value.

[0014] In the above-mentioned method for obtaining the total contribution value of a position in the part-time business scenario, the conversion rate coefficient = industry target exposure registration PV conversion rate / position actual exposure registration PV conversion rate;

[0015] The industry anchored contribution value = industry target contribution value × industry markup ratio.

[0016] In the above-mentioned method for obtaining the total contribution value of a position in a part-time business scenario, the traffic cost coefficient is obtained based on the market customer acquisition cost forecast.

[0017] In the aforementioned method for obtaining the total contribution value of a position in the part-time business scenario, the industry target exposure registration PV conversion rate is configured based on the industry expected conversion rate of market demand.

[0018] In the aforementioned method for obtaining the total contribution value of a position in the part-time business scenario, the industry target contribution value is configured based on the industry expected contribution value of the market demand.

[0019] In the aforementioned method for obtaining the total contribution value of a position in the part-time business scenario, the industry markup ratio is configured based on the markup ratio of market demand.

[0020] Compared with the prior art, the present invention introduces a virtual contribution value of a position into the total contribution value of a position. Merchants can improve the total contribution value of a position by adjusting the virtual contribution value of the position, thereby improving the ranking of the position and obtaining the required traffic support. The real contribution value of the position determines the quality of the position itself to determine the lower limit of its traffic support. The virtual contribution value of the position takes into account the conversion rate coefficient, traffic cost coefficient and industry anchor contribution value. The conversion rate coefficient reflects the recruitment efficiency gap between the promoted position and the corresponding industry, the traffic cost coefficient reflects the customer acquisition cost, and the industry anchor contribution value reflects the industry markup ratio and expected contribution value corresponding to the position under market demand. Taking the three into consideration at the same time reflects the overall traffic support level of each recruitment industry, the competitiveness of the industry and the competitiveness of the position in the industry, thereby enabling merchants to clearly understand the advantages and disadvantages of their own positions and provide reasonable traffic support. BRIEF DESCRIPTION OF THE DRAWINGS

[0021] Figure 1 It is a calculation schematic diagram of the present invention. DETAILED DESCRIPTION

[0022] The present invention is further described below in conjunction with the accompanying drawings and embodiments, but they are not intended to limit the present invention.

[0023] Embodiment 1: A method for obtaining total contribution value of a position in a part-time business scenario, wherein the total contribution value of the position is composed of the real contribution value of the position and the virtual contribution value of the position;

[0024] The actual contribution value of the position is composed of the actual contribution brought by the quality of the position itself on the part-time job platform. The quality of the position itself includes the position title, position content, position salary, position address and experience requirements;

[0025] The virtual contribution value of the position is composed of the paid contribution brought by the recruitment fees paid by the position recruiter on the part-time job platform.

[0026] The positions are ranked according to their total contribution value;

[0027] As attached Figure 1 As shown, the total contribution value of the position = the real contribution value of the position + the virtual contribution value of the position;

[0028] The actual contribution value of the position = the actual registration price of the position × the actual exposure registration PV conversion rate of the position. The actual registration price of the position indicates the basic fee that the position needs to pay to obtain a single job seeker's resume, that is, the registration fee of the recruitment platform; the actual exposure registration PV conversion rate of the position = the number of people who have applied for the position in the past N days / the exposure PV of the position in the past N days, indicating the attractiveness of a position. The higher the conversion rate, the higher the recruitment efficiency and the more attractive the position;

[0029] The virtual contribution value of the position = conversion rate coefficient × traffic cost coefficient × industry anchor contribution value;

[0030] The traffic cost coefficient is mainly used to control the customer acquisition cost of the platform and allocate the traffic cost to each position. The recruitment platform makes daily predictions based on the recent market customer acquisition cost, and then calculates the traffic cost coefficient based on the predicted value (the customer acquisition cost for the next N days is predicted based on the actual market customer acquisition cost of the same channel in the past N days, and the future customer acquisition cost for the next N days is combined with the actual recruitment needs of the industry in the near future to specify the traffic cost coefficient). It can also be adjusted manually. The default value is 1, and upper and lower limits can be set;

[0031] The conversion rate coefficient = industry target exposure registration PV conversion rate / position actual exposure registration PV conversion rate. The larger the gap between the industry target exposure registration PV conversion rate and the position actual exposure registration PV conversion rate, the more it indicates that the recruitment efficiency of the position is seriously lower than the recruitment efficiency that the industry should have. The default value is 1, and the upper and lower limits can be set; the industry target exposure registration PV conversion rate indicates the conversion rate that the recruitment platform expects the corresponding industry of the position to achieve. The conversion rate is inconsistent in different periods. The industry target exposure registration PV conversion rate is regularly determined according to market demand (combined with the actual exposure registration PV conversion rate of the industry in a period of time and the recent recruitment quality and demand of the industry, the industry target exposure registration PV conversion rate is manually defined) and configured through the configuration table; the actual exposure registration PV conversion rate of the position = the number of people in the position in the past N days / the exposure PV of the position in the past N days;

[0032] The industry-anchored contribution value = industry target contribution value × industry markup ratio; the industry target contribution value is the contribution value that the recruitment platform expects the industry corresponding to the position to achieve. The industry target contribution value is determined regularly according to market demand (the industry target contribution value is manually defined in combination with the actual contribution value of the industry over a period of time and the recent recruitment quality and demand of the industry), and is configured through a configuration table; the industry markup ratio is determined according to market demand in different periods (the industry target contribution value is manually defined in combination with the actual markup ratio of the industry over a period of time and the recent recruitment quality and demand of the industry), and is configured through a configuration table.

[0033] Example 2: This example is based on the method for obtaining the total contribution value of a position in a part-time business scenario in Example 1. The practical ranking improvement scenario is as follows:

[0034] In this embodiment, the single post registration price for a post is 8 yuan, the number of people in the past N days is 100, the exposure PV in the past N days is 10,000, the traffic cost coefficient of the day is 0.6, the industry target exposure registration PV conversion rate corresponding to the post is 2%, the industry target contribution value is 0.1 yuan / PV, the industry markup ratio is 30%, and the merchant needs to quickly obtain 1,000 exposure PV for the post by increasing the contribution value;

[0035] The actual exposure and registration PV conversion rate of the position is 100 / 10000=1%;

[0036] The actual contribution value of the position is 8*1%=0.08 yuan / PV;

[0037] The conversion rate coefficient of the position is Y = 2% / 1% = 2;

[0038] Industry anchoring contribution value Z = 0.1*30% = 0.03 yuan / PV;

[0039] The virtual contribution value of the position is = 0.6*2*0.03 = 0.036 yuan / PV, so the final payment is 1000PV*0.036 yuan = 36 yuan. That is, in the process of obtaining 1000 exposure PVs, this position can be ranked according to the total contribution value of 0.116 yuan (0.08 yuan / PV+0.036 yuan / PV), thereby improving the ranking position and providing reasonable traffic support. When it reaches 1000 exposure PVs, the ranking is restored to the total contribution value of 0.08.

[0040] In summary, the present invention introduces the virtual contribution value of the position into the total contribution value of the position. Merchants can improve the total contribution value of the position by adjusting the virtual contribution value of the position, thereby improving the ranking of the position and obtaining the required traffic support; the real contribution value of the position determines the quality of the position itself to determine its lower limit of traffic support; the conversion rate coefficient, traffic cost coefficient and industry anchor contribution value are considered in the virtual contribution value of the position. The conversion rate coefficient reflects the recruitment efficiency gap between the promoted position and the corresponding industry, the traffic cost coefficient reflects the customer acquisition cost, and the industry anchor contribution value reflects the industry markup ratio and expected contribution value corresponding to the position under market demand. Considering the three at the same time, it reflects the overall traffic support level of each recruitment industry, the competitiveness of the industry and the competitiveness of the position in the industry, thereby enabling merchants to clarify the advantages and disadvantages of their own positions and provide reasonable traffic support; on the one hand, it allows merchants to increase the contribution value of their positions and improve their own competitiveness by paying, and on the other hand, it increases competition between positions to drive the increase in the contribution value of the entire industry, so that the traffic resources of the recruitment platform can be reasonably utilized to maximize benefits.

Claims

1. A method for obtaining the total contribution value of a position in a part-time business scenario, characterized by: The total contribution value of the position is composed of the real contribution value of the position and the virtual contribution value of the position; The actual contribution value of the position is composed of the actual contribution brought by the quality of the position itself on the part-time job platform; The virtual contribution value of the position is composed of the paid contribution brought by the recruitment fees paid by the position recruiter on the part-time job platform.

2. The method for obtaining the total contribution value of a position in a part-time business scenario according to claim 1 is characterized by: The quality of the position itself includes job title, job content, job salary, job location and experience requirements.

3. The method for obtaining the total contribution value of a position in a part-time business scenario according to claim 1 is characterized in that: The actual contribution includes the actual post registration price and the actual post exposure registration PV conversion rate; The calculation of the actual contribution value of the position is as follows: Actual contribution value of the position = actual registration list price of the position × actual exposure registration PV conversion rate of the position.

4. The method for obtaining the total contribution value of a position in a part-time business scenario according to claim 3 is characterized by: The actual exposure and registration PV conversion rate of the position = the number of people who have registered for the position in the past N days / the exposure PV of the position in the past N days; The actual registration price for the position stated is the basic fee required to obtain the resume of a single job seeker for a single position.

5. The method for obtaining the total contribution value of a position in a part-time business scenario according to claim 1 is characterized in that: The paid contribution includes conversion rate coefficient, traffic cost coefficient and industry anchor contribution value; The calculation of the virtual contribution value of the position is as follows: virtual contribution value of the position = conversion rate coefficient × traffic cost coefficient × industry anchored contribution value.

6. The method for obtaining the total contribution value of a position in a part-time business scenario according to claim 5 is characterized by: The conversion rate coefficient = industry target exposure registration PV conversion rate / position actual exposure registration PV conversion rate; The industry anchored contribution value = industry target contribution value × industry markup ratio.

7. The method for obtaining the total contribution value of a position in a part-time business scenario according to claim 5 is characterized by: The traffic cost coefficient is obtained based on the market customer acquisition cost forecast.

8. The method for obtaining the total contribution value of a position in a part-time business scenario according to claim 6, characterized in that: The industry target exposure registration PV conversion rate is configured according to the industry expected conversion rate of market demand.

9. The method for obtaining the total contribution value of a position in a part-time business scenario according to claim 6, characterized in that: The industry target contribution value is configured based on the industry expected contribution value of market demand.

10. The method for obtaining the total contribution value of a position in a part-time business scenario according to claim 6, characterized in that: The industry markup ratio is configured based on the markup ratio of market demand.

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