Search result display method and device, equipment, medium and product

Abstract

The invention relates to the technical field of computers, and discloses a search result display method and device, equipment, a medium and a product, and provides a search result display method which comprises the following steps: obtaining first search information; first feedback information for a preset display style is determined in historical search results corresponding to the first search information, the historical search results comprise search objects and first description information of the search objects, the first description information is displayed through the preset display style, and the preset display style comprises characters and pictures; obtaining second feedback information of a detail page corresponding to the search object; based on an analysis result of the first feedback information and the second feedback information, obtaining a target display style of the first description information; and displaying the search object on the search result page and displaying the first description information of the search object through the target display style. Therefore, the search efficiency can be improved, and the search experience and satisfaction of the user can be improved.

Description

Technical Field

[0001] The present invention relates to the field of computer technology, and in particular to a method, device, equipment, medium and product for displaying search results. Background Art

[0002] In the related art, when the search results display the search object, the description information of the search object is displayed based on the default display style, which may easily lead to that part of the description information cannot be effectively displayed, thereby affecting the search efficiency. Summary of the invention

[0003] In view of this, the present invention provides a method, device, equipment, medium and product for displaying search results to solve the problem of low search efficiency.

[0004] In a first aspect, the present invention provides a method for displaying search results, the method comprising:

[0005] Obtaining first search information;

[0006] Determine, in the historical search results corresponding to the first search information, first feedback information of a preset display style, the historical search results including a search object and first description information of the search object, the first description information is displayed in a preset display style, and the preset display style includes text and a picture;

[0007] Obtain second feedback information of the details page corresponding to the search object;

[0008] Based on the analysis results of the first feedback information and the second feedback information, a target display style of the first description information is obtained;

[0009] The search object is displayed on the search results page and the first description information of the search object is displayed in a target display style.

[0010] In a second aspect, the present invention provides a device for displaying search results, the device comprising:

[0011] A first acquisition module, used to acquire first search information;

[0012] A first processing module is used to determine first feedback information of a preset display style in the historical search results corresponding to the first search information, the historical search results including the search object and first description information of the search object, the first description information is displayed in the preset display style, and the preset display style includes text and pictures;

[0013] A second acquisition module, used to acquire second feedback information of a detail page corresponding to the search object;

[0014] A second processing module, configured to obtain a target display style of the first description information based on analysis results of the first feedback information and the second feedback information;

[0015] The display module is used to display the search object on the search result page and to display the first description information of the search object in a target display style.

[0016] In a third aspect, the present invention provides an electronic device, comprising: a memory and a processor, the memory and the processor being communicatively connected to each other, the memory storing computer instructions, and the processor executing the search result display method of the first aspect or any corresponding embodiment thereof by executing the computer instructions.

[0017] In a fourth aspect, the present invention provides a computer-readable storage medium having computer instructions stored thereon, the computer instructions being used to enable a computer to execute the method for displaying search results of the first aspect or any corresponding embodiment thereof.

[0018] In a fifth aspect, the present invention provides a computer program product, including computer instructions, which are used to enable a computer to execute the method for displaying search results of the above-mentioned first aspect or any corresponding embodiment thereof.

[0019] The search result display method provided in this embodiment obtains the first search information, analyzes the feedback information of the historical search results and the details page, determines the target display style, and displays the first description information of the search object in the search results page. It can provide a search result display that is more in line with user needs and expectations, which can not only effectively improve the search efficiency, but also help to improve the user's search experience and satisfaction. BRIEF DESCRIPTION OF THE DRAWINGS

[0020] In order to more clearly illustrate the specific embodiments of the present invention or the technical solutions in the related technologies, the drawings required for use in the specific embodiments or the related technical descriptions will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0021] Figure 1 is a flowchart of a method for displaying search results according to an embodiment of the present invention;

[0022] Figure 2 is a schematic diagram of an interface for searching sources according to an embodiment of the present invention;

[0023] Figure 3 is a schematic diagram of an interface of another search source according to an embodiment of the present invention;

[0024] Figure 4 is a flow chart of another method for displaying search results according to an embodiment of the present invention;

[0025] Figure 5 is a flowchart of another method for displaying search results according to an embodiment of the present invention;

[0026] Figure 6 is a schematic diagram of a display interface according to an embodiment of the present invention;

[0027] Figure 7 is another schematic diagram of a display interface according to an embodiment of the present invention;

[0028] Figure 8 is a structural block diagram of a device for displaying search results according to an embodiment of the present invention;

[0029] Fig. 9 It is a schematic diagram of the hardware structure of the electronic device according to an embodiment of the present invention. DETAILED DESCRIPTION

[0030] In order to make the purpose, technical solution and advantages of the embodiments of the present invention clearer, the technical solution in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of the present invention.

[0031] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0032] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0033] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0034] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0035] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0036] In the related art, when the search results display the search object, the description information of the search object is displayed based on the default display style, for example, the search object is introduced in the form of text description or picture description. Since the display method is relatively fixed, when the user needs a picture but it is not displayed during the search, or when the user needs text during the search but an irrelevant picture is displayed, the user's query path will be increased, affecting the search efficiency.

[0037] In view of this, the present disclosure provides a method for displaying search results, by obtaining first search information, determining first feedback information for a preset display style in the corresponding historical search results, and obtaining second feedback information of a details page corresponding to the search object, and based on the analysis results of these two types of feedback information, obtaining a target display style for the first description information, and finally displaying the search object on the search results page and displaying the first description information in the target display style, which can improve search efficiency and thus help improve user experience.

[0038] According to an embodiment of the present invention, an embodiment of a method for displaying search results is provided. It should be noted that the steps shown in the flowchart of the accompanying drawings can be executed in a computer system such as a set of computer executable instructions, and although a logical order is shown in the flowchart, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0039] In this embodiment, a method for displaying search results is provided, which can be used in an electronic device. Figure 1 is a flow chart of a data transmission method according to an embodiment of the present invention. Figure 1 As shown, the process includes the following steps:

[0040] Step S101, obtaining first search information.

[0041] The first search information may refer to information that needs to be searched for currently. For example, the first search information may include but is not limited to the target search word to be searched and the search source for obtaining the target search word. The search source may include but is not limited to a search box or a channel page.

[0042] In some examples, if from Figure 2The target search term is obtained in the search box shown in the figure, and the user can enter the target search term to be searched into the search box, and then obtain the target search term based on the interactive operation with the search box, and use the search box as the search source of the target search term, thereby obtaining the first search information. The input method of the target search term is not limited to manual, designated word control, voice-to-text, or input based on historical search records.

[0043] In other examples, if Figure 3 The channel page shown is obtained, and multiple search terms can be displayed in the channel page in advance, and then based on the interactive operation with the channel page, the target search term is determined, and then combined with the channel page to obtain the first search information.

[0044] Step S102: determining first feedback information for a preset display style in the historical search results corresponding to the first search information.

[0045] The historical search results include the search object and the first description information of the search object. The first description information is displayed in a preset display style, and the preset display style includes text and pictures. The search object may be a store, information or event, etc. The store may include but is not limited to hotels, restaurants, scenic spots and other places with specific significance. In order to determine the historical display of the first search information, the first feedback information for the preset display style is determined from the historical search results corresponding to the first search information, so as to use the first feedback information as a reference for displaying the first description information. The first feedback information includes but is not limited to user feedback on the preset display style in the historical search results, such as click-through rate, dwell time, etc. In some examples, the historical search results may be obtained based on the interaction with the aggregation page.

[0046] Step S103, obtaining second feedback information of the detail page corresponding to the search object.

[0047] The details page refers to the page that is entered after clicking on the search result, which is used to provide detailed information about the search object. When the user clicks on the search result to enter the details page, the system will record the user's operations on the details page, such as clicking on links, viewing pictures, etc., as the second feedback information, and then through the second feedback information, the user's interest and needs for the detailed information of the search object can be deeply understood. The second feedback information includes but is not limited to the user's operational feedback on the details page, such as clicking on links, viewing pictures, and length of stay.

[0048] Step S104: obtaining a target display style of the first description information based on the analysis results of the first feedback information and the second feedback information.

[0049] By comprehensively analyzing the first feedback information and the second feedback information, it is possible to identify a display style that can meet search expectations, and then use it as the target display style of the first description information, which can improve the effectiveness and readability of the search, thereby helping to improve search efficiency.

[0050] Step S105: display the search object on the search result page and display the first description information of the search object in a target display style.

[0051] According to the target display style, the first description information of the search object is displayed in the search results page, which enables users to quickly and accurately understand the key information of the search object, thereby improving search efficiency and user experience.

[0052] The search result display method provided in this embodiment obtains the first search information, analyzes the feedback information of the historical search results and the details page, determines the target display style, and displays the first description information of the search object in the search results page. It can provide a search result display that is more in line with user needs and expectations, which can not only effectively improve the search efficiency, but also help to improve the user's search experience and satisfaction.

[0053] In this embodiment, a method for displaying search results is provided, which can be used in the above-mentioned mobile terminals, such as mobile phones, tablet computers, etc. Figure 4 is a flowchart of a method for displaying search results according to an embodiment of the present invention. Figure 4 As shown, the process includes the following steps:

[0054] Step S401, obtaining first search information.

[0055] Step S402: determining first feedback information for a preset display style in the historical search results corresponding to the first search information.

[0056] Step S403: Obtain second feedback information of the detail page corresponding to the search object.

[0057] Step S404: obtaining a target display style of the first description information based on the analysis results of the first feedback information and the second feedback information.

[0058] Specifically, the first search information includes a target search term, and the above step S204 includes:

[0059] Step S4041, determine the search type according to the target search term.

[0060] The search type may include a refined search or a general search. A refined search refers to a search type with specific keywords. A general search refers to a search method with a wide range of topics or categories. The target search term may be a specific keyword or phrase.

[0061] In order to facilitate more targeted processing and display of search results in the future, the target search term is analyzed based on its meaning, context and common search patterns, and the corresponding search type is clarified so that subsequent search results can meet search expectations.

[0062] Step S4042: Determine the target type corresponding to the first description information based on the search type, the first feedback information, and the second feedback information.

[0063] Based on multiple dimensions such as search type, user feedback on historical search results and detail pages, a comprehensive analysis of users' attention to and demand for different types of information content can be conducted to determine the most relevant and important target types of the first descriptive information, such as text description, picture display, combination of text and pictures, etc., so that the subsequent display results can be more in line with user expectations, thereby helping to improve the relevance and value of information, shorten users' search time, and improve search efficiency.

[0064] In some optional implementations, the information content type of the first description information includes the first type or the second type, and the above step S4042 includes:

[0065] Step a1, determining a first interaction indicator corresponding to the first description information of the first type in the historical search results according to the first feedback information;

[0066] Step a2, determining a second interaction indicator corresponding to the first description information of the first type in the detail page according to the second feedback information;

[0067] Step a3, determining a first probability value that the information content type of the first description information is a first type based on the search type, the first interaction index, and the second interaction index;

[0068] Step a4: determining the target type of the first description information based on the first probability value.

[0069] The information content type refers to the content expression type of the first description information, for example, the content expression type may include pictures, texts, tables, etc. Therefore, both the first type and the second type are content expression types corresponding to the first description information.

[0070] Specifically, the system analyzes the first interaction behavior of the user with the first descriptive information of the first information type in the historical search results, such as whether the user clicks, browsing time, etc., and converts these behaviors into specific interaction indicators, which helps to understand the user's interest and attention to the first information type.

[0071] When the user enters the details page, the user's interaction with the first descriptive information of the first information type on the page is recorded, such as whether it is clicked, the dwell time, etc., and these data are used as the second interaction indicator, which helps to gain a deeper understanding of the specific interaction of the first information type on the details page.

[0072] By comprehensively considering the search type as well as the first interaction indicator and the second interaction indicator, the probability value that the first description information belongs to the first information type is determined to quantitatively evaluate the possibility that the first description information belongs to the first information type, and then the target information type is determined according to the size of the first probability value, so that the target information type finally determined can best meet user needs and expectations.

[0073] In some optional implementation scenarios, the first feedback information may refer to feedback information from multiple different users who have the same first search information and in different modules of the search aggregation page. The second feedback information may refer to feedback information from multiple different users who have the same first search information and in different modules after entering the details page. By analyzing and comprehensively calculating these data, the degree of user demand for pictures can be derived. For example, if the user's search type is a refined search, and has a high click-through rate and dwell time in the picture module of the search aggregation page, and also has a good performance in the picture module of the details page, then it can be considered that the user has a high demand for pictures, and the first probability value will be correspondingly high.

[0074] In some optional examples, the specified threshold is a minimum probability value for determining that the first description information is expressed in the first type. If the first probability value is greater than or equal to the specified threshold, it indicates that in the historical search process, the first description information is more in line with the user's search expectations using the first type, and therefore, the target type is determined to be the first type. If the first probability value is less than the specified threshold, it indicates that in the historical search process, the first description information is not satisfied with the user's search expectations using the first type, and therefore, the target type is determined to be the second type.

[0075] Through the above steps, the target information type of the first description information can be determined more accurately, thereby providing a more targeted and valuable search result display and improving the user's search experience and satisfaction.

[0076] Step S4043: Determine the target display style of the first description information based on the target type.

[0077] Determine the target display style of the first description information based on the characteristics of the target type and historical search conditions, which is conducive to the subsequent display of the first description information, so that users can more intuitively and clearly understand and obtain key information, thereby improving the readability and attractiveness of search results. For example, if the target type is product features, you can choose to display it in the form of a text list; if it is a service advantage, you may choose to display it in the form of a chart or case.

[0078] Step S405: Display the search object on the search result page and display the first description information of the search object in a target display style.

[0079] The search result display method provided in this embodiment can more accurately meet the needs of users by determining the search type based on the target search term, and then determining the target type, and finally determining the target display style, so as to better provide a more targeted and attractive search result display, thereby improving the user's search experience and satisfaction.

[0080] In this embodiment, a method for displaying search results is provided, which can be used in the above-mentioned mobile terminals, such as mobile phones, tablet computers, etc. Figure 5 is a flowchart of a method for displaying search results according to an embodiment of the present invention. Figure 5 As shown, the process includes the following steps:

[0081] Step S501, obtaining first search information.

[0082] Step S502: determining first feedback information for a preset display style in the historical search results corresponding to the first search information.

[0083] Step S503: Obtain second feedback information of the detail page corresponding to the search object.

[0084] Step S504: obtaining a target display style of the first description information based on the analysis results of the first feedback information and the second feedback information.

[0085] Step S505: display the search object on the search result page and display the first description information of the search object in a target display style.

[0086] Specifically, the first search information includes a target search term, and the above step S305 includes:

[0087] Step S5051: Determine a target point of interest corresponding to the search object and third feedback information of the target point of interest according to the target search term.

[0088] The third feedback information is feedback information related to the target point of interest, such as interactive data such as clicks, browsing, and evaluations of the target point of interest by the user.

[0089] By analyzing the target search terms, the target points of interest related to them are determined. At the same time, the third-party feedback information of users on these target points of interest is collected and analyzed, which is helpful for enriching the display content of search results in the subsequent display, so as to achieve the purpose of reducing the number of user searches.

[0090] Step S5052: Determine the display order of the search objects based on the target search term and the third feedback information.

[0091] By comprehensively considering the relevance of the target search term and the popularity of the third feedback information, it can be determined which of the search object and the target interest point better meets the user's search expectations, and then the display order of the search objects can be determined, which can improve the accuracy and attractiveness of the search results during subsequent display.

[0092] In some optional implementations, the above step S5052 includes:

[0093] Step b1, determining the correlation between the search object and the target interest point;

[0094] Step b2, determining the display order between the search object and the target interest point according to the target search term, the second description information, the interaction information and the relevance.

[0095] Specifically, by analyzing the features of the search object and the description information of the target interest point, the correlation between the two can be calculated through factors such as keyword matching, semantic understanding, and classification labels, which in turn helps provide a basis for subsequently determining the display order.

[0096] In addition, the display order between the search objects and the target points of interest can be determined based on the importance of the target search term, the level of detail of the second description information, the popularity of the interactive information, and the degree of relevance. Multiple factors can be considered comprehensively to prioritize the most relevant and most popular search objects and target points of interest, thereby effectively improving the quality of search results and user experience, allowing users to find content related to their interests more quickly.

[0097] Step S5053: Display the search object on the search result page in the display order and display the first description information of the search object in the target display style.

[0098] The search objects are presented in sequence on the search results page in a determined display order, which enables users to find the content they are interested in more quickly. At the same time, the first description information of the search object is displayed in the most appropriate manner according to the target display style, which can effectively improve search efficiency and user experience.

[0099] The search result display method provided in this embodiment determines the target interest point and related feedback information, and then determines the display order, and displays the search object and its first description information in order, which can provide a more personalized and effective search result display, meet user needs, and improve user search satisfaction.

[0100] As one or more specific application embodiments of the present invention, the display process of the search results is as follows: the user can Figure 2 Enter the target search term manually in the search box shown, or Figure 3 The user can directly click on the channel page shown without entering any information. The system obtains the user's first search information (search source and target search term). The search source can be a search box or a channel page.

[0101] Based on the target search term, the system identifies the user's search type as either a detailed search or a general search.

[0102] The system regularly calculates and directly retrieves the users who have the same search source and the same search terms in Figure 6 The first feedback information of different modules (search objects and corresponding first description information) of the search aggregation page shown, such as click-through rate and dwell time.

[0103] Similarly, the system obtains users with the same search source and the same search terms. Figure 7 The second feedback data of each module after the details page is shown.

[0104] Taking into account the user's search type, the first feedback information of different modules of the search aggregation page, and the second feedback information of the details page, the system calculates a first probability value that the information content type of the first description information is the first type.

[0105] Based on the user's search terms, the system obtains relevant target points of interest and obtains third feedback information of the target points of interest (for example: the second description information of the target points of interest and the interactive information of the corresponding details page, the second description information such as name and evaluation, etc., interactive information such as rating, CTR (click-through rate) and CVR (conversion rate), etc.).

[0106] The system determines the display order between the search object and the target point of interest based on the target search term, the second description information, the interaction information and the relevance, and displays the search object on the search results page and displays the first description information of the search object in the target display style based on the display order and the first probability value.

[0107] Such a search system can provide users with search results that better meet their needs by comprehensively considering the user's search behavior and related data, and display them in a suitable style on the search aggregation page to improve the user experience. At the same time, the system can also continuously optimize and improve the search algorithm and result display method based on user feedback and data analysis.

[0108] In other optional implementation scenarios, the above-mentioned method of displaying search results can solve the problem of fixed configuration of display styles under different types of search terms, where users have demand for pictures in many scenarios but the displayed information (especially pictures) is missing, thereby effectively improving search efficiency. For example, it can be realized that the following scenarios, but not limited to known scenes, are automatically displayed as store hanging map styles (not limited to): 1. Users search chess and card rooms and other leisure and entertainment categories that pay more attention to the environment, and the search aggregation page directly displays the environment map; 2. Users search functional room categories, such as: e-sports rooms, audio-visual rooms, parent-child rooms, couples' rooms, twin rooms, king-size rooms, etc., and the search aggregation page directly displays the environment map; 3. Users search landscape room categories, such as: sea view rooms, garden view rooms, etc., and the search aggregation page directly displays the environment map; 4. When users search for accommodation near scenic spots, such as: hotels around the first scenic spot, accommodation recommendations for the second scenic spot, etc., the search aggregation page directly displays the environment map.

[0109] In this embodiment, a display device for search results is also provided, which is used to implement the above-mentioned embodiments and preferred implementation modes, and the descriptions that have been made will not be repeated. As used below, the term "module" can implement a combination of software and / or hardware for a predetermined function. Although the devices described in the following embodiments are preferably implemented in software, the implementation of hardware, or a combination of software and hardware, is also possible and conceivable.

[0110] This embodiment provides a display device for search results, such as Figure 8 As shown, including:

[0111] A first acquisition module 801, used to acquire first search information;

[0112] A first processing module 802 is used to determine first feedback information of a preset display style in the historical search results corresponding to the first search information, the historical search results including the search object and first description information of the search object, the first description information is displayed in a preset display style, and the preset display style includes text and pictures;

[0113] The second acquisition module 803 is used to acquire second feedback information of the detail page corresponding to the search object;

[0114] The second processing module 804 is used to obtain a target display style of the first description information based on the analysis results of the first feedback information and the second feedback information;

[0115] The display module 805 is used to display the search object on the search result page and display the first description information of the search object in a target display style.

[0116] In some optional implementations, the first search information includes a target search term, and the second processing module 804 includes:

[0117] A first processing unit, configured to determine a search type according to a target search term;

[0118] A second processing unit, configured to determine a target type corresponding to the first description information based on the search type, the first feedback information, and the second feedback information;

[0119] The third processing unit is used to determine a target display style of the first description information based on the target type.

[0120] In some optional implementations, the information content type of the first description information includes the first type or the second type; and the second processing unit includes:

[0121] A first determining unit, configured to determine, according to the first feedback information, a first interaction indicator corresponding to the first description information of the first type in the historical search results;

[0122] A second determining unit, configured to determine, according to the second feedback information, a second interaction indicator corresponding to the first description information of the first type in the detail page;

[0123] A third determining unit, configured to determine, based on the search type, the first interaction indicator, and the second interaction indicator, a first probability value that the information content type of the first description information is of the first type;

[0124] The fourth determining unit is used to determine the target type of the first description information based on the first probability value.

[0125] In some optional implementations, the third determining unit includes:

[0126] A first execution unit, configured to obtain a first intermediate value according to a product of a search type and a corresponding first weight;

[0127] A second execution unit, configured to obtain a second intermediate value according to a product of the first interaction index and the corresponding second weight;

[0128] A third execution unit, configured to obtain a third intermediate value according to a product of the second interaction index and a corresponding third weight;

[0129] The fourth execution unit is configured to use the sum of the first intermediate value, the second intermediate value and the third intermediate value as a first probability value that the information content type of the first description information is the first type.

[0130] In some optional implementations, the fourth determining unit includes:

[0131] a fifth execution unit, configured to determine that the target type is the first type if the first probability value is greater than or equal to a specified threshold;

[0132] The sixth execution unit is configured to determine that the target type is the second type if the first probability value is less than a specified threshold.

[0133] In some optional implementations, the first search information includes a target search term, and the display module 805 includes:

[0134] A fourth processing unit, configured to determine a target point of interest corresponding to the search object and third feedback information of the target point of interest according to the target search term;

[0135] a fifth processing unit, configured to determine a display order of the search objects based on the target search term and the third feedback information;

[0136] The sixth processing unit is used to display the search object on the search result page in a display order and to display the first description information of the search object in a target display style.

[0137] In some optional implementations, the third feedback information includes the second description information of the target point of interest and the interaction information of the corresponding detail page; and the fifth processing unit includes:

[0138] a fifth determining unit, configured to determine a correlation between the search object and the target interest point;

[0139] The sixth determining unit is used to determine the display order between the search object and the target interest point according to the target search term, the second description information, the interaction information and the relevance.

[0140] The further functional description of each of the above modules and units is the same as that of the above corresponding embodiments and will not be repeated here.

[0141] The display device of the search results in this embodiment is presented in the form of a functional unit, where the unit refers to an ASIC (Application Specific Integrated Circuit) circuit, a processor and memory that executes one or more software or fixed programs, and / or other devices that can provide the above functions.

[0142] The embodiment of the present invention also provides an electronic device having the above Figure 8 The display device of the search results shown.

[0143] See also Fig. 9 , Fig. 9is a schematic diagram of the structure of an electronic device provided by an optional embodiment of the present invention, such as Fig. 9 As shown, the electronic device includes: one or more processors 10, a memory 20, and interfaces for connecting various components, including high-speed interfaces and low-speed interfaces. The various components are connected to each other using different buses for communication, and can be installed on a common mainboard or installed in other ways as needed. The processor can process instructions executed in the electronic device, including instructions stored in or on the memory to display graphical information of the GUI on an external input / output device (such as a display device coupled to the interface). In some optional embodiments, if necessary, multiple processors and / or multiple buses can be used together with multiple memories and multiple memories. Similarly, multiple electronic devices can be connected, and each device provides some necessary operations (for example, as a server array, a group of blade servers, or a multi-processor system). Fig. 9 A processor 10 is taken as an example.

[0144] The processor 10 may be a central processing unit, a network processor or a combination thereof. The processor 10 may further include a hardware chip. The hardware chip may be a dedicated integrated circuit, a programmable logic device or a combination thereof. The programmable logic device may be a complex programmable logic device, a field programmable gate array, a general purpose array logic or any combination thereof.

[0145] The memory 20 stores instructions executable by at least one processor 10, so that at least one processor 10 executes the method shown in the above embodiment.

[0146] The memory 20 may include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application required for at least one function; the data storage area may store data created according to the use of the electronic device, etc. In addition, the memory 20 may include a high-speed random access memory, and may also include a non-transient memory, such as at least one disk storage device, a flash memory device, or other non-transient solid-state storage device. In some optional embodiments, the memory 20 may optionally include a memory remotely arranged relative to the processor 10, and these remote memories may be connected to the electronic device via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0147] The memory 20 may include a volatile memory, such as a random access memory; the memory may also include a non-volatile memory, such as a flash memory, a hard disk or a solid state drive; the memory 20 may also include a combination of the above types of memory.

[0148] The electronic device further includes an input device 30 and an output device 40. The processor 10, the memory 20, the input device 30 and the output device 40 may be connected via a bus or other means. Fig. 9 The example of connecting through bus is taken in the following.

[0149] The input device 30 can receive input digital or character information, and generate key signal input related to the user settings and function control of the electronic device, such as a touch screen, a keypad, a mouse, a track pad, a touch pad, an indicator rod, one or more mouse buttons, a trackball, a joystick, etc. The output device 40 may include a display device, an auxiliary lighting device (e.g., an LED) and a tactile feedback device (e.g., a vibration motor), etc. The above-mentioned display device includes but is not limited to a liquid crystal display, a light emitting diode, a display and a plasma display. In some optional embodiments, the display device can be a touch screen.

[0150] The embodiment of the present invention also provides a computer-readable storage medium. The method according to the embodiment of the present invention can be implemented in hardware, firmware, or can be implemented as a computer code that can be recorded in a storage medium, or can be implemented as a computer code that is originally stored in a remote storage medium or a non-temporary machine-readable storage medium and will be stored in a local storage medium through a network download, so that the method described herein can be stored in such software processing on a storage medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware. Among them, the storage medium can be a magnetic disk, an optical disk, a read-only storage memory, a random access memory, a flash memory, a hard disk or a solid-state hard disk, etc.; further, the storage medium can also include a combination of the above types of memories. It can be understood that a computer, a processor, a microprocessor controller, or programmable hardware includes a storage component that can store or receive software or computer code. When the software or computer code is accessed and executed by a computer, a processor, or hardware, the method shown in the above embodiment is implemented.

[0151] A part of the present invention may be applied as a computer program product, such as a computer program instruction, which, when executed by a computer, can call or provide the method and / or technical solution according to the present invention through the operation of the computer. Those skilled in the art should understand that the existence of the computer program instruction in a computer-readable medium includes, but is not limited to, a source file, an executable file, an installation package file, etc., and accordingly, the way in which the computer program instruction is executed by the computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Here, the computer-readable medium may be any available computer-readable storage medium or communication medium accessible to the computer.

[0152] Although the embodiments of the present invention have been described in conjunction with the accompanying drawings, those skilled in the art may make various modifications and variations without departing from the spirit and scope of the present invention, and such modifications and variations are all within the scope defined by the appended claims.

Claims

1. A method for displaying search results, characterized in that: The method comprises: Obtaining first search information; Determine first feedback information of a preset display style in the historical search results corresponding to the first search information, the historical search results including a search object and first description information of the search object, the first description information is displayed in the preset display style, and the preset display style includes text and pictures; Obtain second feedback information of the details page corresponding to the search object; Based on the analysis results of the first feedback information and the second feedback information, a target display style of the first description information is obtained; The search object is displayed on the search result page and the first description information of the search object is displayed in the target display style.

2. The method according to claim 1, characterized in that The first search information includes a target search term, and obtaining a target display style of the first description information based on the analysis result of the first feedback information and the second feedback information includes: Determine the search type according to the target search term; Determining a target type corresponding to the first description information based on the search type, the first feedback information, and the second feedback information; Based on the target type, a target display style of the first description information is determined.

3. The method according to claim 2, characterized in that The information content type of the first description information includes a first type or a second type; and determining the target type corresponding to the first description information based on the search type, the first feedback information, and the second feedback information includes: Determining, according to the first feedback information, a first interaction indicator corresponding to the first description information of the first type in the historical search results; Determining, according to the second feedback information, a second interaction indicator corresponding to the first description information of the first type in the detail page; Determine, based on the search type, the first interaction indicator, and the second interaction indicator, a first probability value that the information content type of the first description information is the first type; A target type of the first description information is determined based on the first probability value.

4. The method according to claim 3, characterized in that The determining, based on the search type, the first interaction indicator, and the second interaction indicator, a first probability value that the information content type of the first description information is the first type includes: Obtaining a first intermediate value according to a product of the search type and the corresponding first weight; Obtaining a second intermediate value according to the product of the first interaction index and the corresponding second weight; Obtaining a third intermediate value according to the product of the second interaction index and the corresponding third weight; The sum of the first intermediate value, the second intermediate value and the third intermediate value is used as a first probability value that the information content type of the first description information is the first type.

5. The method according to claim 4, characterized in that The determining the target type of the first description information based on the first probability value includes: If the first probability value is greater than or equal to a specified threshold, the target type is the first type; If the first probability value is less than a specified threshold, the target type is the second type.

6. The method according to claim 1, characterized in that The first search information includes a target search term, and the displaying of the search object on the search result page and the displaying of the first description information of the search object in the target display style include: Determining, according to the target search term, a target point of interest corresponding to the search object and third feedback information of the target point of interest; Determining a display order of the search objects based on the target search term and the third feedback information; The search object is displayed on the search result page according to the display order, and the first description information of the search object is displayed in the target display style.

7. The method according to claim 6, characterized in that The third feedback information includes the second description information of the target point of interest and the interaction information of the corresponding detail page; The determining the display order of the search objects based on the target search term and the third feedback information includes: Determining the relevance between the search object and the target point of interest; A display order between the search object and the target point of interest is determined according to the target search term, the second description information, the interaction information, and the relevance.

8. A device for displaying search results, characterized in that: The device comprises: A first acquisition module, used to acquire first search information; A first processing module, configured to determine first feedback information for a preset display style in historical search results corresponding to the first search information, the historical search results including a search object and first description information of the search object, the first description information being displayed in the preset display style, and the preset display style including text and a picture; A second acquisition module, used to acquire second feedback information of the detail page corresponding to the search object; A second processing module, configured to obtain a target display style of the first description information based on analysis results of the first feedback information and the second feedback information; A display module is used to display the search object on the search result page and to display the first description information of the search object in the target display style.

9. An electronic device, characterized in that: include: A memory and a processor, wherein the memory and the processor are communicatively connected to each other, the memory stores computer instructions, and the processor executes the search result display method according to any one of claims 1 to 7 by executing the computer instructions.

10. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer instructions, and the computer instructions are used to enable a computer to execute the search result display method according to any one of claims 1 to 7.

11. A computer program product, characterized in that The method comprises computer instructions, wherein the computer instructions are used to cause a computer to execute the search result display method according to any one of claims 1 to 7.

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