Instant retail commodity display method and system based on AIGC

Abstract

The invention is suitable for the technical field of commodity sales, and provides an AIGC-based instant retail commodity display method and system, and the method comprises the steps: obtaining commodity information, and obtaining a plan scheme; obtaining an AIGC generation scheme, determining an AIGC generation direction according to the scheme, obtaining a budget and an effect corresponding to an implementation scheme, comparing the plan scheme with the implementation scheme, and determining whether the scheme accords with the plan or not; a first scheme is obtained, the first scheme is refined, a refining direction is obtained, and the refining direction comprises the precision of personalized recommendation and the sense of reality of immersion experience; the method comprises the steps of obtaining a first scheme, obtaining a sales effect of the first scheme, comparing the sales effect with a threshold value, judging whether an expectation is achieved or not, and rating the sales effect if the expectation is judged, thereby solving the problem that a plurality of schemes cannot be generated for customers to select. And meanwhile, the scheme cannot be refined and updated in real time, and the pertinence to a target customer cannot be achieved.

Description

Technical Field

[0001] The present invention belongs to the technical field of commodity sales, and in particular, relates to an AIGC-based instant retail commodity display method and system. Background Art

[0002] AIGC is the abbreviation of "AI-Generated Content", which is usually called "artificial intelligence generated content" in Chinese. AIGC refers to the use of artificial intelligence technology to generate various forms of content, including text, images, audio, video, etc., enabling AI to simulate and generate high-quality and creative content.

[0003] The instant retail product display method based on AIGC artificial intelligence-generated content utilizes the fast, personalized and large-scale capabilities of AI-generated content, providing an efficient and innovative way for product display in instant retail.

[0004] However, the existing display methods are unable to generate multiple solutions for customers to choose from, and are unable to refine and update the solutions in real time, making them unable to target target customers. Summary of the invention

[0005] The purpose of the embodiment of the present invention is to provide an instant retail commodity display method based on AIGC, aiming to solve the problem raised in the third part of the background technology.

[0006] The embodiment of the present invention is implemented as follows: a method for displaying instant retail goods based on AIGC, the method comprising: Obtaining product information, including basic information, image information, and price information, and obtaining a plan, including a plan target and estimated funds; Obtaining an AIGC generation plan, determining the AIGC generation direction according to the plan, the plan including image, text and video information, obtaining the budget and effect corresponding to the implementation plan, comparing the planned plan with the implementation plan, and determining whether the plan is in line with the plan; Obtaining a first solution, where the first solution is a solution that meets the plan, refining the first solution, and obtaining a refinement direction, where the refinement direction includes the accuracy of personalized recommendation and the realism of immersive experience; The sales effect of the first solution is obtained, wherein the sales effect includes an increase in turnover and a ratio of increase in turnover, and the sales effect is compared with a threshold to determine whether it has met expectations. If it is determined that it has met expectations, the sales effect is rated.

[0007] Preferably, the steps of obtaining an AIGC generation plan, determining an AIGC generation direction according to the plan, wherein the plan includes image, text and video information, obtaining a budget and effect corresponding to the implementation plan, comparing the planned plan with the implementation plan, and determining whether the plan complies with the plan specifically include: Obtain the dimensions and focus of the plan, generate multiple generation plans according to the dimensions and focus of the plan, determine the AIGC generation direction according to the plan, and obtain the AIGC generation plan; Compare multiple AIGC generation schemes, obtain scheme differences, obtain a first difference point, and perform visualization processing according to the first difference point, wherein the visualization processing includes a chart and a fan chart; Obtain the budget and effect corresponding to the implementation plan, compare multiple AIGC-generated plans with the planned plan, obtain the second difference point, and determine whether the plan is in line with the plan based on the second difference point.

[0008] Preferably, the step of obtaining the first solution, which is a solution that meets the plan, refining the first solution, and obtaining a refinement direction, wherein the refinement direction includes the accuracy of personalized recommendation and the realism of immersive experience, specifically includes: Obtain a first solution, obtain target user data, the target user data including target population, historical behavior, preferences and characteristics; Refining the first solution according to the target user data, wherein the refinement is used to increase the retail sales volume of the product, obtain the real-time data of the retail product, and update the first solution data according to the real-time data; Acquire feedback data during the use of the first solution, wherein the feedback data includes real-time interaction and shopping issues, and update the first solution data according to the feedback data.

[0009] Preferably, the step of obtaining the sales effect of the first solution, wherein the sales effect includes the increase in turnover and the turnover increase ratio, comparing the sales effect with a threshold value, determining whether the expectation is met, and rating the sales effect if the expectation is met, specifically includes: Obtaining the sales effect of the first solution, the sales effect including turnover increase and turnover increase ratio, the increase ratio = (actual turnover - planned turnover) / planned turnover; Compare the sales results with the threshold to determine whether they meet expectations. If the sales results are less than the threshold, the sales results are considered unsatisfactory. If the sales effect is greater than the threshold, the sales effect is determined to be up to standard, a rating rule is obtained, and the sales effect is rated according to the rating rule.

[0010] Preferably, the price information includes pricing and promotion information.

[0011] Another object of an embodiment of the present invention is to provide an instant retail commodity display system based on AIGC, the system comprising: The basic module obtains product information, including basic information, image information and price information, and obtains a plan, including a plan target and estimated funds; A scheme generation module obtains an AIGC generation scheme, determines the AIGC generation direction according to the scheme, wherein the scheme includes image, text and video information, obtains the budget and effect corresponding to the implementation scheme, compares the planned scheme with the implementation scheme, and determines whether the scheme complies with the plan; A solution determination module obtains a first solution, which is a solution that meets the plan, refines the first solution, and obtains a refinement direction, wherein the refinement direction includes the accuracy of personalized recommendation and the realism of immersive experience; The solution evaluation module obtains the sales effect of the first solution, wherein the sales effect includes the increase in turnover and the turnover increase ratio, compares the sales effect with the threshold, determines whether it meets expectations, and rates the sales effect if it meets expectations.

[0012] Preferably, the solution generation module includes: A scheme generation unit obtains the scheme dimensions and emphasis, generates multiple generation schemes according to the scheme dimensions and emphasis, determines the AIGC generation direction according to the scheme, and obtains the AIGC generation scheme; A scheme comparison unit compares multiple AIGC generation schemes, obtains scheme differences, obtains first difference points, and performs visualization processing according to the first difference points, wherein the visualization processing includes charts and fan charts; The scheme determination unit obtains the budget and effect corresponding to the implementation scheme, compares multiple AIGC generated schemes with the planned scheme, obtains the second difference point, and determines whether the scheme is in line with the plan based on the second difference point.

[0013] Preferably, the solution determination module includes: A scheme determination unit is provided to obtain a first scheme and obtain target user data, wherein the target user data includes a target population, historical behaviors, preferences and characteristics; A first solution refinement unit, which refines the first solution according to the target user data, wherein the refinement is used to increase the retail sales volume of the commodity, obtain the real-time data of the retail commodity, and update the first solution data according to the real-time data; The second solution refinement unit obtains feedback data during the use of the first solution, wherein the feedback data includes real-time interaction and shopping issues, and updates the first solution data according to the feedback data.

[0014] Preferably, the scheme evaluation module includes: A sales effect unit, which obtains the sales effect of the first solution, wherein the sales effect includes an increase in turnover and a turnover increase ratio, wherein the increase ratio = (actual turnover - planned turnover) / planned turnover; The program evaluation unit compares the sales effect with the threshold to determine whether it meets expectations. If the sales effect is less than the threshold, it is determined that the sales effect does not meet the target. The rating unit determines that the sales effect meets the standard if the sales effect is greater than the threshold, obtains the rating rules, and rates the sales effect according to the rating rules.

[0015] Preferably, the price information includes pricing and promotion information.

[0016] An instant retail commodity display method based on AIGC provided by an embodiment of the present invention comprises the steps of obtaining commodity information, the commodity information including basic information, image information and price information, obtaining a plan scheme, the plan scheme including a plan target and estimated funds, obtaining a plan dimension and emphasis, generating multiple generation schemes according to the plan dimension and emphasis, determining an AIGC generation direction according to the plan, obtaining an AIGC generation scheme, comparing multiple AIGC generation schemes, obtaining a plan difference, obtaining a first difference point, performing visualization processing according to the first difference point, obtaining a budget and effect corresponding to the implementation plan, comparing multiple AIGC generation schemes with the plan scheme, obtaining a second difference point, judging whether the plan conforms to the plan according to the second difference point, obtaining a first plan, obtaining target user data, refining the first plan according to the target user data, and refining the first plan. Used to increase retail sales of goods, obtain real-time data of retail goods, update the first plan data according to the real-time data, obtain feedback data during the use of the first plan, the feedback data includes real-time interaction and shopping problems, update the first plan data according to the feedback data, obtain the sales effect of the first plan, the sales effect includes turnover increase and turnover increase ratio, compare the sales effect with the threshold, and judge whether it meets expectations. If the sales effect is less than the threshold, it is judged that the sales effect does not meet the standard. If the sales effect is greater than the threshold, it is judged that the sales effect meets the standard, obtain rating rules, and rate the sales effect according to the rating rules. This solves the problem that in the process of existing AIGC's instant retail product display, multiple plans cannot be generated for customers to choose from, and the plans cannot be refined and updated in real time, and the target customers cannot be targeted. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] Figure 1 A flowchart of an instant retail commodity display method based on AIGC provided in an embodiment of the present invention; Figure 2 A flowchart of the steps of obtaining an AIGC generation plan, obtaining the budget and effect corresponding to the implementation plan, and comparing the planned plan with the implementation plan provided in an embodiment of the present invention; Figure 3 A flowchart of the steps of obtaining a first solution, refining the first solution, and obtaining a refinement direction provided in an embodiment of the present invention; Figure 4 A flowchart of the steps of obtaining the sales effect of the first solution, comparing the sales effect with a threshold, determining whether it meets expectations, and then rating the sales effect provided by an embodiment of the present invention; Figure 5 An architecture diagram of an instant retail commodity display system based on AIGC provided in an embodiment of the present invention; Figure 6 An architectural diagram of a solution generation module provided in an embodiment of the present invention; Figure 7 An architectural diagram of a solution determination module provided in an embodiment of the present invention; Figure 8 An architectural diagram of a solution evaluation module provided in an embodiment of the present invention. DETAILED DESCRIPTION

[0018] In order to make the purpose, technical solution and advantages of the present invention more clearly understood, the present invention is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not intended to limit the present invention.

[0019] It is understood that the terms "first", "second", etc. used in this application may be used herein to describe various elements, but unless otherwise specified, these elements are not limited by these terms. These terms are only used to distinguish a first element from another element. For example, without departing from the scope of this application, a first xx script may be referred to as a second xx script, and similarly, a second xx script may be referred to as a first xx script.

[0020] like Figure 1 As shown, an instant retail commodity display method based on AIGC is provided in an embodiment of the present invention, and the method includes: S100, obtaining product information, the product information including basic information, image information and price information, and obtaining a plan, the plan including a plan target and estimated funds.

[0021] In this step, product information is obtained. The purpose of collecting product information is to make the display content generated by AIGC accurately reflect the characteristics of the product and attract target users. Basic information describes the core attributes of the product, including name, category, brand, model, specification and material, etc. This information can help AI understand the characteristics of the product and generate relevant content. Basic information is the basis for AIGC to generate text and advertising copy, so that the generated description and advertising slogan are consistent with the characteristics of the product and attract specific target user groups. Image information includes high-quality pictures of products, 360-degree views, pictures of usage scenarios, and related videos, enabling AIGC to generate more realistic and attractive content, such as product usage effects, detailed displays, and real-life applications; Price information includes product pricing, promotions, discounts and other price-related information. Price information is used to generate advertising content related to product prices, including promotional offers, limited-time discounts and bundled sales, etc., to increase users' desire to buy. The plan is a strategy formulated by merchants to achieve sales goals and brand effects, including goal setting and budget allocation. A clear plan can provide guidance for the direction and focus of AIGC content generation, including specific indicators such as sales volume, revenue growth, and user registration. The estimated funds are the budget required to achieve the planned goals, usually including promotion expenses, content generation costs, social media advertising, etc. The estimated funds affect the scope and frequency of display and promotion, and also determine the investment ratio of AIGC content generation, such as investment in videos, advertising copy, etc.

[0022] S200, obtaining an AIGC generation plan, determining an AIGC generation direction according to the plan, wherein the plan includes image, text and video information, obtaining a budget and effect corresponding to the implementation plan, comparing the planned plan with the implementation plan, and determining whether the plan is in line with the plan.

[0023] In this step, obtain the AIGC generation plan, which defines the specific content types and directions that need to be produced during the content generation process. This plan usually includes images, text, and video information, which are used to display products and attract target users in multiple channels. Images are important visual elements that attract users' attention, showing the details, materials, and usage scenarios of products, so that users have a more intuitive understanding of the products. Image information includes various types of pictures used to display products, such as product pictures, life scene pictures, and 3D renderings. Text information uses content generation tools to generate concise and attractive descriptions to strengthen the characteristics and selling points of the product and guide users to further understand the product. Text information includes product descriptions, promotional advertising, and instructions for use. Video information increases the dynamics and intuitiveness of the content, helps to display the products more comprehensively, and improves user participation. Video information is usually in the form of short videos, which are used to dynamically display the usage of the products, product functions or user reviews; Obtain the budget and effect of the implementation plan, and further clarify the generation direction based on the AIGC generation plan obtained. This direction determines the tone, focus and presentation of the content, ensuring that the generated content is consistent with the target user needs and brand positioning, and compares the plan with the implementation plan. By comparing the actual effects of the plan and the implementation plan, evaluate whether the generation plan has achieved the expected goals, ensure that the generated content has stronger appeal and conversion effect, and ultimately achieve the established sales and brand promotion goals.

[0024] S300, obtaining a first solution, where the first solution is a solution that meets the plan, refining the first solution, and obtaining a refinement direction, where the refinement direction includes the accuracy of personalized recommendation and the realism of immersive experience.

[0025] In this step, the first solution is obtained. The first solution is a content solution that has been evaluated as meeting the planned goals. The solution has met or exceeded expectations in terms of click-through rate, conversion rate, user stay time, etc., and has promotion advantages. Refining the first solution means optimizing the content more accurately in the direction of content generation to improve user experience and results. The two main directions of refinement are the accuracy of personalized recommendations and the realism of immersive experience; The accuracy of personalized recommendations refers to the accurate push of content through analysis of user behavior, interest preferences and needs, ensuring that the content users see meets their expectations. The realism of the immersive experience refers to the sense of reality and participation that users get when interacting with the content, allowing users to more deeply understand and feel the characteristics and effects of the product.

[0026] S400, obtaining the sales effect of the first solution, wherein the sales effect includes the increase in turnover and the turnover increase ratio, comparing the sales effect with a threshold, determining whether it has met expectations, and rating the sales effect if it has met expectations.

[0027] In this step, the sales effect of the first plan is obtained. When evaluating the promotion effect of the first plan, the sales effect is a key indicator, which usually includes the increase in turnover and the turnover increase ratio. By comparing with the set sales threshold, it can be determined whether the plan has achieved the expected goal. The turnover increase refers to the increase in the total sales of goods through the promotion of the first plan, and the turnover increase ratio is the percentage of the turnover increase value to the benchmark turnover; Set a sales threshold in advance, which is the minimum sales effect that the promotion activity needs to achieve. Compare the actual sales effect of the first plan with this threshold to determine whether the plan has met expectations. When the sales effect reaches or exceeds the expected target, the sales effect can be rated to further quantify the effect of the promotion plan. This helps to more clearly evaluate the effectiveness of the plan and provide a reference for future promotions.

[0028] like Figure 2 As shown, as a preferred embodiment of the present invention, the steps of obtaining an AIGC generation scheme, determining an AIGC generation direction according to the scheme, wherein the scheme includes image, text and video information, obtaining a budget and effect corresponding to the implementation scheme, comparing the planned scheme with the implementation scheme, and determining whether the scheme complies with the plan, specifically include: S201, obtaining the dimensions and emphasis of the scheme, generating multiple generation schemes according to the dimensions and emphasis of the scheme, determining the AIGC generation direction according to the scheme, and obtaining the AIGC generation scheme.

[0029] In this step, the dimensions and focus of the plan are obtained. By clarifying these dimensions and focus, multiple plans can be generated to determine the most suitable AIGC generation direction. The dimensions of the plan usually include multiple aspects, including target audience, content type, marketing channel, promotion strategy and brand tone. The focus refers to the content characteristics that need special attention in content generation, including product functions, user experience and scenario applications; After clarifying the dimensions and focus, design multiple templates to generate content under different dimensions and focuses. Each template contains different content elements and styles. After generating multiple plans, it is necessary to determine the direction of AIGC generation based on the specific plan. This direction will guide subsequent content generation to ensure that the generated content is consistent with the goal.

[0030] S202, compare multiple AIGC generation schemes, obtain scheme differences, obtain a first difference point, and perform visualization processing according to the first difference point, wherein the visualization processing includes a chart and a fan chart.

[0031] In this step, multiple AIGC generation schemes are compared, and the differences between the schemes are obtained by comparison. The first difference point is visualized to more clearly show the advantages and disadvantages of each scheme, helping decision makers make the most appropriate choice. The comparison of scheme differences usually includes content performance differences, user response differences and market effect differences. Different schemes perform differently in images, texts, videos and other contents. The user click-through rate, conversion rate, interaction rate, etc. of each scheme are compared to understand which scheme is more attractive to users and analyze the effects of different schemes in increasing sales, brand exposure and user satisfaction. By comparing the performance indicators of each solution, we can find the differences between the solutions. We can use a table to organize the results of each indicator to analyze the performance differences of each solution.

[0032] As shown in Table 1, through the data, we can find that Solution B performs best in terms of click-through rate, conversion rate and user stay time. Therefore, the first difference is that users are more interested in the solution of "home scene application display" (Solution B).

[0033] Through visualization, this difference can be presented more intuitively, helping decision makers understand users' preferences for different content focuses. The bar chart can clearly show the numerical differences between the solutions, which is convenient for comparison. The fan chart can show the user's preference ratio between the three solutions. It can be divided into three parts: click-through rate, conversion rate, and interaction rate, which helps identify the user's preference ratio for home scene display.

[0034] Through comparison and visualization, merchants can more intuitively see the differences in user preferences and confirm that Plan B (home scene application display) is more in line with user needs. Next, they can further optimize Plan B, such as using this plan on more promotion channels and continuously monitoring its effects, thereby improving overall market performance and user experience.

[0035] S203, obtaining the budget and effect corresponding to the implementation plan, comparing multiple AIGC generated plans with the planned plan, obtaining the second difference point, and judging whether the plan is in line with the plan based on the second difference point.

[0036] In this step, the budget and results of the implementation plan are obtained. The implementation plan budget includes the allocation of funds required for content generation and promotion execution, and the results are the actual achievement of various indicators, such as click-through rate, conversion rate and sales growth. Compare multiple AIGC generation schemes with the planned schemes to obtain the second difference point. During the comparison process, the second difference point is identified, which is usually the difference in key performance indicators. For example, here "conversion rate" and "user stay time" did not reach the target value, which is the second difference point; Based on the second difference point, the overall performance of the plan is judged by comparing it with the key indicators of the plan, and the direction of improvement is analyzed. If the second difference point has a greater impact on the main indicators (such as the conversion rate does not meet the target), the overall plan may not be fully in line with the plan. For indicators that do not meet the target, further optimization can be made in terms of content focus or display channels to ensure that the actual effect is closer to the planned target.

[0037] like Figure 3 As shown, as a preferred embodiment of the present invention, the first solution is obtained, the first solution is a solution that meets the plan, the first solution is refined, and a refinement direction is obtained, and the refinement direction includes the steps of the accuracy of personalized recommendation and the realism of immersive experience, specifically including: S301, obtaining a first solution, obtaining target user data, the target user data including target population, historical behavior, preferences and characteristics.

[0038] In this step, the first solution is obtained, and the target user data is further obtained to refine content generation and improve the accuracy of personalized recommendations and user experience. Target user data usually includes the following key aspects: target population, historical behavior, preferences, and characteristics. These data help build user portraits and provide accurate direction and basis for AIGC to generate content; The content that each user is exposed to is highly consistent with their interests, needs and consumption habits. This content generation strategy not only improves the user experience, but also greatly increases the conversion rate, making the promotion effect more significant.

[0039] S302, refine the first solution according to the target user data, wherein the refinement is used to increase the retail sales volume of the product, obtain the real-time data of the retail product, and update the first solution data according to the real-time data.

[0040] In this step, the first solution is refined according to the target user data, which can make the content generated by AIGC more personalized to increase the retail sales of goods, improve the attractiveness and conversion effect of goods. For example, if user A is a smart home enthusiast, the refined content generates a video for user A to show the application of smart speakers in the smart home ecosystem, such as controlling lights, air conditioners, security equipment, etc. through speakers. The video style is more technological, with the technical advantages of speakers and futuristic scenes; Obtain real-time data on retail products and update the first plan data based on the real-time data. The real-time data provides dynamic feedback for AIGC content optimization, so that the plan can be adjusted according to the current market and user feedback, and the focus of the content can be adjusted according to sales data, click-through rate, etc. For example, if the data shows that users respond better to home scene displays, the proportion of home application scenes can be increased in the promotional content. If the product inventory is insufficient, prompts such as "stock is tight" or "only a small amount of stock left" can be generated in the advertisement to increase the sense of urgency to buy.

[0041] S303, obtaining feedback data during the use of the first solution, wherein the feedback data includes real-time interaction and shopping issues, and updating the first solution data according to the feedback data.

[0042] In this step, it is important to obtain feedback data from users during the use of the first solution, as this data can help us understand the real experience of users during use. Feedback data usually includes real-time interaction data and shopping problem data. By analyzing this feedback data, the data of the first solution can be further optimized to make the content more in line with user needs, thereby improving user experience and conversion rate; Based on real-time interaction data, update the content display format and information focus to make the content more in line with user interests and improve user engagement. For example, if users frequently interact with the content displayed in the home scene, add more home scene videos to the solution and guide users to the interactive page. Based on shopping question data, adjust content and processes to help users find answers more easily during the purchase process, thereby reducing the churn rate during the purchase process. For example, if users have questions about the compatibility and voice control range of the speaker, you can generate FAQ content or short video demonstrations to directly answer these questions.

[0043] like Figure 4 As shown, as a preferred embodiment of the present invention, the step of obtaining the sales effect of the first solution, wherein the sales effect includes the increase in turnover and the turnover increase ratio, comparing the sales effect with a threshold, judging whether it has reached expectations, and if it is judged that it has reached expectations, rating the sales effect, specifically includes: S401, obtaining a sales effect of the first solution, wherein the sales effect includes an increase in turnover and a turnover increase ratio, wherein the increase ratio=(actual turnover-planned turnover) / planned turnover.

[0044] In this step, the sales effect of the first plan is obtained. When evaluating the promotion effect of the first plan, the key indicators of the sales effect usually include turnover increase and turnover increase ratio. Turnover increase shows the absolute sales growth brought about by the promotion activity, while turnover increase ratio indicates the growth rate of actual turnover relative to the planned turnover. By comparing the actual sales data of the promotion activity with the planned sales target, the turnover increase and increase ratio can be calculated; Turnover increase = actual turnover - planned turnover; Increase ratio = (actual turnover - planned turnover) / planned turnover; Suppose an e-commerce platform is promoting a smart speaker and achieves the following actual sales results through the first plan: Set planned sales: During the promotion period, the platform sets the target sales of the smart speaker at 300,000 yuan; Obtain actual sales: After the promotion ends, the actual sales of the smart speaker reaches 400,000 yuan.

[0045] The turnover increased by: 100,000 yuan, and the increase ratio was: 33.33%; Increased sales: The promotion brought in an additional $100,000 in revenue, demonstrating the actual sales effect of the first option.

[0046] Sales turnover increase ratio: The increase ratio is 33.33%, indicating that the actual sales turnover of the program exceeded the planned target by 33.33%, indicating that the promotion activity successfully achieved the expected effect.

[0047] S402, comparing the sales effect with the threshold to determine whether it meets expectations. If the sales effect is less than the threshold, it is determined that the sales effect does not meet expectations.

[0048] In this step, the sales effect is compared with the threshold. When evaluating the sales effect of the first solution, comparing the actual sales effect with the set threshold is a key step to determine whether the promotion activity has achieved the expected goal. If the sales effect is lower than the threshold, it means that the effect of the promotion activity is not up to standard and further adjustment or optimization of the promotion strategy is required; Suppose an e-commerce platform sets the sales effect threshold as follows when promoting a smart speaker: Turnover increase threshold: 100,000 yuan (i.e. at least 100,000 yuan more than the original turnover); Increase ratio threshold: 30% (i.e. actual turnover must reach 130% of planned turnover); When the sales effect of a promotion falls below the threshold and is judged to be substandard, it is usually necessary to further analyze the reasons and take improvement measures.

[0049] S403: If the sales effect is greater than the threshold, the sales effect is determined to be up to standard, a rating rule is obtained, and the sales effect is rated according to the rating rule.

[0050] In this step, if the sales effect is greater than the threshold, when the sales effect of the first solution exceeds the set threshold, it means that the performance of the promotion activity has achieved the expected goal, and may even exceed expectations. In this case, the sales effect can be rated according to the rating rules to further quantify the success of the promotion activity. This rating can not only provide a clear evaluation of the activity effect, but also provide a reference for future promotion strategies; Referring to the above, if the turnover increase and the increase ratio exceed the threshold, it means that the sales effect has reached the target; Ratings are usually divided into multiple levels to measure the achievement of sales results. Rating rules are based on the actual sales increase and the percentage of the increase exceeding the threshold. Specific levels and standards can be set according to the company's promotion goals, for example: Grade A (Excellent): Actual turnover increase reaches or exceeds 100% of the threshold.

[0051] Grade B (Good): Actual turnover increase reaches 50%-99% of the threshold.

[0052] Grade C (meets the target): Actual turnover increase reaches the threshold, but is less than 50%.

[0053] Grade D (Not up to standard): Actual sales increase does not reach the threshold.

[0054] Suppose that after an e-commerce platform completes a campaign to promote smart speakers, it rates the promotion effect by comparing the actual sales results with a threshold.

[0055] Set thresholds: planned turnover: 300,000 yuan, turnover increase threshold: 100,000 yuan, increase ratio threshold: 30%; Calculate the actual sales effect: actual turnover: 500,000 yuan, actual turnover increase: 500,000 yuan - 300,000 yuan = 200,000 yuan, actual increase ratio: 66.67%; Comparison and judgment: The increase in turnover (200,000 yuan) is higher than the threshold of 100,000 yuan.

[0056] The improvement ratio (66.67%) is higher than the threshold of 30%.

[0057] Judgment result: sales effect meets the target.

[0058] According to the rating rules, the actual turnover increase reaches 100% of the threshold, meeting the A-level standard.

[0059] like Figure 5 As shown, an instant retail commodity display system based on AIGC is provided in an embodiment of the present invention, and the system includes: The basic module 100 is used to obtain commodity information, which includes basic information, image information and price information, and obtain a plan, which includes a plan target and estimated funds.

[0060] In this system, the basic module 100 obtains product information. The purpose of collecting product information is to make the display content generated by AIGC accurately reflect the characteristics of the product and attract target users. The basic information describes the core attributes of the product, including name, category, brand, model, specification and material, etc. This information can help AI understand the characteristics of the product and generate relevant content. The basic information is the basis for AIGC to generate text and advertising copy, so that the generated description and advertising slogan are consistent with the characteristics of the product and attract specific target user groups; Image information includes high-quality pictures of products, 360-degree views, pictures of usage scenarios, and related videos, enabling AIGC to generate more realistic and attractive content, such as product usage effects, detailed displays, and real-life applications; Price information includes product pricing, promotions, discounts and other price-related information. Price information is used to generate advertising content related to product prices, including promotional offers, limited-time discounts and bundled sales, etc., to increase users' desire to buy. The plan is a strategy formulated by merchants to achieve sales goals and brand effects, including goal setting and budget allocation. A clear plan can provide guidance for the direction and focus of AIGC content generation, including specific indicators such as sales volume, revenue growth, and user registration. The estimated funds are the budget required to achieve the planned goals, usually including promotion expenses, content generation costs, social media advertising, etc. The estimated funds affect the scope and frequency of display and promotion, and also determine the investment ratio of AIGC content generation, such as investment in videos, advertising copy, etc.

[0061] The solution generation module 200 is used to obtain the AIGC generation solution, determine the AIGC generation direction according to the solution, the solution includes image, text and video information, obtain the budget and effect corresponding to the implementation solution, compare the planned solution with the implementation solution, and determine whether the solution is in line with the plan.

[0062] In this system, the solution generation module 200 obtains the AIGC generation solution, which defines the specific content type and direction that needs to be produced in the content generation process. This solution usually includes images, text and video information, which are used to display products and attract target users in multiple channels. Images are important visual elements to attract users' attention, showing the details, materials and usage scenarios of products, so that users can have a more intuitive understanding of the products. Image information includes various types of pictures used to display products, such as product pictures, life scene pictures and 3D renderings; Text information uses content generation tools to generate concise and attractive descriptions to strengthen the characteristics and selling points of the product and guide users to further understand the product. Text information includes product descriptions, promotional advertising, and instructions for use. Video information increases the dynamics and intuitiveness of the content, helps to display the products more comprehensively, and improves user participation. Video information is usually in the form of short videos, which are used to dynamically display the usage of the products, product functions or user reviews; Obtain the budget and effect of the implementation plan, and further clarify the generation direction based on the AIGC generation plan obtained. This direction determines the tone, focus and presentation of the content, ensuring that the generated content is consistent with the target user needs and brand positioning, and compares the plan with the implementation plan. By comparing the actual effects of the plan and the implementation plan, evaluate whether the generation plan has achieved the expected goals, ensure that the generated content has stronger appeal and conversion effect, and ultimately achieve the established sales and brand promotion goals.

[0063] The solution determination module 300 is used to obtain a first solution, which is a solution that meets the plan, refine the first solution, and obtain a refinement direction, which includes the accuracy of personalized recommendations and the realism of immersive experience.

[0064] In this system, the solution determination module 300 obtains the first solution, which is a content solution that has been evaluated as meeting the planned goals. The solution has met or exceeded expectations in terms of click-through rate, conversion rate, user stay time, etc., and has promotion advantages. Refining the first solution means optimizing the content more accurately in the direction of content generation to improve user experience and effect. The two main directions of refinement are the accuracy of personalized recommendations and the realism of immersive experience; The accuracy of personalized recommendations refers to the accurate push of content through analysis of user behavior, interest preferences and needs, ensuring that the content users see meets their expectations. The realism of the immersive experience refers to the sense of reality and participation that users get when interacting with the content, allowing users to more deeply understand and feel the characteristics and effects of the product.

[0065] The solution evaluation module 400 is used to obtain the sales effect of the first solution, the sales effect including the turnover increase and the turnover increase ratio, compare the sales effect with the threshold, and determine whether it meets the expectations. If it is determined that it meets the expectations, the sales effect is rated.

[0066] In this system, the solution evaluation module 400 obtains the sales effect of the first solution. When evaluating the promotion effect of the first solution, the sales effect is a key indicator, which usually includes the increase in turnover and the turnover increase ratio. By comparing with the set sales threshold, it can be judged whether the solution has achieved the expected goal. The turnover increase refers to the increase in the total sales of goods through the promotion of the first solution, and the turnover increase ratio is the percentage of the turnover increase value to the benchmark turnover; Set a sales threshold in advance, which is the minimum sales effect that the promotion activity needs to achieve. Compare the actual sales effect of the first plan with this threshold to determine whether the plan has met expectations. When the sales effect reaches or exceeds the expected target, the sales effect can be rated to further quantify the effect of the promotion plan. This helps to more clearly evaluate the effectiveness of the plan and provide a reference for future promotions.

[0067] like Figure 6 As shown, as a preferred embodiment of the present invention, the solution generation module 200 includes: The solution generation unit 201 is used to obtain solution dimensions and focuses, generate multiple generation solutions according to the solution dimensions and focuses, determine the AIGC generation direction according to the solution, and obtain the AIGC generation solution.

[0068] In this module, the solution generation unit 201 obtains the solution dimensions and emphasis. By clarifying these dimensions and emphasis, multiple solutions can be generated to determine the most suitable AIGC generation direction. The solution dimensions usually include multiple aspects, including target audience, content type, marketing channel, promotion strategy and brand tone. The emphasis refers to the content characteristics that need special attention in content generation, including product functions, user experience and scenario applications; After clarifying the dimensions and focus, design multiple templates to generate content under different dimensions and focuses. Each template contains different content elements and styles. After generating multiple plans, it is necessary to determine the direction of AIGC generation based on the specific plan. This direction will guide subsequent content generation to ensure that the generated content is consistent with the goal.

[0069] The scheme comparison unit 202 is used to compare multiple AIGC generation schemes, obtain scheme differences, obtain first difference points, and perform visualization processing according to the first difference points. The visualization processing includes charts and fan charts.

[0070] In this module, the scheme comparison unit 202 compares multiple AIGC generated schemes, obtains scheme differences through comparison, and visualizes the first difference point, which can more clearly show the advantages and disadvantages of each scheme and help decision makers make the most appropriate choice. The comparison of scheme differences usually includes content performance differences, user response differences and market effect differences. Different schemes have different performances on images, texts, videos and other contents. The user click-through rate, conversion rate, interaction rate, etc. of each scheme are compared to understand which scheme is more attractive to users and analyze the effects of different schemes in increasing sales, brand exposure and user satisfaction. By comparing the performance indicators of each solution, we can find the differences between the solutions. We can use a table to organize the results of each indicator to analyze the performance differences of each solution. As shown in Table 1, through the data, we can find that Solution B performs best in terms of click-through rate, conversion rate and user stay time. Therefore, the first difference is that users are more interested in the solution of "home scene application display" (Solution B).

[0071] Through visualization, this difference can be presented more intuitively, helping decision makers understand users' preferences for different content focuses. The bar chart can clearly show the numerical differences between the solutions, which is convenient for comparison. The fan chart can show the user's preference ratio between the three solutions. It can be divided into three parts: click-through rate, conversion rate, and interaction rate, which helps identify the user's preference ratio for home scene display.

[0072] Through comparison and visualization, merchants can more intuitively see the differences in user preferences and confirm that Plan B (home scene application display) is more in line with user needs. Next, they can further optimize Plan B, such as using this plan on more promotion channels and continuously monitoring its effects, thereby improving overall market performance and user experience.

[0073] The scheme determination unit 203 is used to obtain the budget and effect corresponding to the implementation scheme, compare multiple AIGC generated schemes with the planned scheme, obtain the second difference point, and determine whether the scheme is in line with the plan based on the second difference point.

[0074] In this module, the solution determination unit 203 obtains the budget and effect corresponding to the implementation solution, compares multiple AIGC generated solutions with the planned solution, obtains the second difference point, and determines whether the solution complies with the plan based on the second difference point.

[0075] In this step, the budget and results of the implementation plan are obtained. The implementation plan budget includes the allocation of funds required for content generation and promotion execution, and the results are the actual achievement of various indicators, such as click-through rate, conversion rate and sales growth. Compare multiple AIGC generation schemes with the planned schemes to obtain the second difference point. During the comparison process, the second difference point is identified, which is usually the difference in key performance indicators. For example, here "conversion rate" and "user stay time" did not reach the target value, which is the second difference point; Based on the second difference point, the overall performance of the plan is judged by comparing it with the key indicators of the plan, and the direction of improvement is analyzed. If the second difference point has a greater impact on the main indicators (such as the conversion rate does not meet the target), the overall plan may not be fully in line with the plan. For indicators that do not meet the target, further optimization can be made in terms of content focus or display channels to ensure that the actual effect is closer to the planned target.

[0076] like Figure 7 As shown, as a preferred embodiment of the present invention, the solution determination module 300 includes: The scheme determination unit 301 is used to obtain a first scheme and obtain target user data, wherein the target user data includes a target population, historical behaviors, preferences, and characteristics.

[0077] In this module, the solution determination unit 301 obtains the first solution and further obtains target user data to refine content generation and improve the accuracy of personalized recommendations and user experience. Target user data usually includes the following key aspects: target population, historical behavior, preferences, and characteristics. These data help build user portraits and provide accurate direction and basis for AIGC to generate content; The content that each user is exposed to is highly consistent with their interests, needs and consumption habits. This content generation strategy not only improves the user experience, but also greatly increases the conversion rate, making the promotion effect more significant.

[0078] The first solution refinement unit 302 is used to refine the first solution according to the target user data, wherein the refinement is used to increase the retail sales volume of the commodity, obtain the real-time data of the retail commodity, and update the first solution data according to the real-time data.

[0079] In this module, the first solution refinement unit 302 refines the first solution according to the target user data, which can make the content generated by AIGC more personalized, so as to increase the retail sales of goods, improve the attractiveness and conversion effect of goods. For example, if user A is a smart home enthusiast, the refined content generates a video for user A, showing the application of smart speakers in the smart home ecosystem, such as controlling lights, air conditioners, security equipment, etc. through speakers. The video style is more technological, with the technical advantages of speakers and futuristic scenes; Obtain real-time data on retail products and update the first plan data based on the real-time data. The real-time data provides dynamic feedback for AIGC content optimization, so that the plan can be adjusted according to the current market and user feedback, and the focus of the content can be adjusted according to sales data, click-through rate, etc. For example, if the data shows that users respond better to home scene displays, the proportion of home application scenes can be increased in the promotional content. If the product inventory is insufficient, prompts such as "stock is tight" or "only a small amount of stock left" can be generated in the advertisement to increase the sense of urgency to buy.

[0080] The second solution refinement unit 303 is used to obtain feedback data during the use of the first solution, wherein the feedback data includes real-time interaction and shopping issues, and update the first solution data according to the feedback data.

[0081] In this module, the second solution refinement unit 303 obtains feedback data during the use of the first solution. It is very important to collect user feedback data because this data can help us understand the real experience of users during use. Feedback data usually includes real-time interaction data and shopping problem data. By analyzing these feedback data, the data of the first solution can be further optimized to make the content more in line with user needs, thereby improving user experience and conversion rate; Based on real-time interaction data, update the content display format and information focus to make the content more in line with user interests and improve user engagement. For example, if users frequently interact with the content displayed in the home scene, add more home scene videos to the solution and guide users to the interactive page. Based on shopping question data, adjust content and processes to help users find answers more easily during the purchase process, thereby reducing the churn rate during the purchase process. For example, if users have questions about the compatibility and voice control range of the speaker, you can generate FAQ content or short video demonstrations to directly answer these questions.

[0082] like Figure 8 As shown, as a preferred embodiment of the present invention, the solution evaluation module 400 includes: The sales effect unit 401 is used to obtain the sales effect of the first solution, where the sales effect includes sales increase and sales increase ratio, where the increase ratio = (actual sales - planned sales) / planned sales.

[0083] In this module, the sales effect unit 401 obtains the sales effect of the first solution. When evaluating the promotion effect of the first solution, the key indicators of the sales effect usually include turnover increase and turnover increase ratio. Turnover increase shows the absolute sales growth brought about by the promotion activity, while turnover increase ratio indicates the growth rate of actual turnover relative to the planned turnover. By comparing the actual sales data of the promotion activity with the planned sales target, the turnover increase and increase ratio can be calculated; Turnover increase = actual turnover - planned turnover; Increase ratio = (actual turnover - planned turnover) / planned turnover; Suppose an e-commerce platform is promoting a smart speaker and achieves the following actual sales results through the first plan: Set planned sales: During the promotion period, the platform sets the target sales of the smart speaker at 300,000 yuan; Obtain actual sales: After the promotion ends, the actual sales of the smart speaker reaches 400,000 yuan.

[0084] The turnover increased by: 100,000 yuan, and the increase ratio was: 33.33%; Increased sales: The promotion brought in an additional $100,000 in revenue, demonstrating the actual sales effect of the first option.

[0085] Sales turnover increase ratio: The increase ratio is 33.33%, indicating that the actual sales turnover of the program exceeded the planned target by 33.33%, indicating that the promotion activity successfully achieved the expected effect.

[0086] The solution evaluation unit 402 is used to compare the sales effect with the threshold value to determine whether it meets expectations. If the sales effect is less than the threshold value, it is determined that the sales effect does not meet the expectations.

[0087] In this module, the solution evaluation unit 402 compares the sales effect with the threshold. When evaluating the sales effect of the first solution, comparing the actual sales effect with the set threshold is a key step in determining whether the promotion activity has achieved the expected goal. If the sales effect is lower than the threshold, it means that the effect of the promotion activity is not up to standard and further adjustment or optimization of the promotion strategy is required; Suppose an e-commerce platform sets the sales effect threshold as follows when promoting a smart speaker: Turnover increase threshold: 100,000 yuan (i.e. at least 100,000 yuan more than the original turnover); Increase ratio threshold: 30% (i.e. actual turnover must reach 130% of planned turnover); When the sales effect of a promotion falls below the threshold and is judged to be substandard, it is usually necessary to further analyze the reasons and take improvement measures.

[0088] The rating unit 403 is used to determine that the sales effect meets the standard if the sales effect is greater than a threshold, obtain rating rules, and rate the sales effect according to the rating rules.

[0089] In this module, if the sales effect is greater than the threshold, the rating unit 403 indicates that the performance of the promotion activity has reached the expected goal, and may even exceed expectations. In this case, the sales effect can be rated according to the rating rules to further quantify the success of the promotion activity. This rating can not only provide a clear evaluation of the activity effect, but also provide a reference for future promotion strategies; Referring to the above, if the turnover increase and the increase ratio exceed the threshold, it means that the sales effect has reached the target; Ratings are usually divided into multiple levels to measure the achievement of sales results. Rating rules are based on the actual sales increase and the percentage of the increase exceeding the threshold. Specific levels and standards can be set according to the company's promotion goals, for example: Grade A (Excellent): Actual turnover increase reaches or exceeds 100% of the threshold.

[0090] Grade B (Good): Actual turnover increase reaches 50%-99% of the threshold.

[0091] Grade C (meets the target): Actual turnover increase reaches the threshold, but is less than 50%.

[0092] Grade D (Not up to standard): Actual sales increase does not reach the threshold.

[0093] Suppose that after an e-commerce platform completes a campaign to promote smart speakers, it rates the promotion effect by comparing the actual sales results with a threshold.

[0094] Set thresholds: planned turnover: 300,000 yuan, turnover increase threshold: 100,000 yuan, increase ratio threshold: 30%; Calculate the actual sales effect: actual turnover: 500,000 yuan, actual turnover increase: 500,000 yuan - 300,000 yuan = 200,000 yuan, actual increase ratio: 66.67%; Comparison and judgment: The increase in turnover (200,000 yuan) is higher than the threshold of 100,000 yuan.

[0095] The improvement ratio (66.67%) is higher than the threshold of 30%.

[0096] Judgment result: sales effect meets the target.

[0097] According to the rating rules, the actual turnover increase reaches 100% of the threshold, meeting the A-level standard.

[0098] In one embodiment, a computer device is provided, the computer device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein when the processor executes the computer program, the following steps are implemented: Obtaining product information, including basic information, image information, and price information, and obtaining a plan, including a plan target and estimated funds; Obtaining an AIGC generation plan, determining the AIGC generation direction according to the plan, the plan including image, text and video information, obtaining the budget and effect corresponding to the implementation plan, comparing the planned plan with the implementation plan, and determining whether the plan is in line with the plan; Obtaining a first solution, where the first solution is a solution that meets the plan, refining the first solution, and obtaining a refinement direction, where the refinement direction includes the accuracy of personalized recommendation and the realism of immersive experience; The sales effect of the first solution is obtained, wherein the sales effect includes an increase in turnover and a ratio of increase in turnover, and the sales effect is compared with a threshold to determine whether it has met expectations. If it is determined that it has met expectations, the sales effect is rated.

[0099] In one embodiment, a computer-readable storage medium is provided, on which a computer program is stored. When the computer program is executed by a processor, the processor performs the following steps: Obtaining product information, including basic information, image information, and price information, and obtaining a plan, including a plan target and estimated funds; Obtaining an AIGC generation plan, determining the AIGC generation direction according to the plan, the plan including image, text and video information, obtaining the budget and effect corresponding to the implementation plan, comparing the planned plan with the implementation plan, and determining whether the plan is in line with the plan; Obtaining a first solution, where the first solution is a solution that meets the plan, refining the first solution, and obtaining a refinement direction, where the refinement direction includes the accuracy of personalized recommendation and the realism of immersive experience; The sales effect of the first solution is obtained, wherein the sales effect includes an increase in turnover and a ratio of increase in turnover, and the sales effect is compared with a threshold to determine whether it has met expectations. If it is determined that it has met expectations, the sales effect is rated.

[0100] It should be understood that, although each step in the flow chart of each embodiment of the present invention is shown in sequence according to the indication of the arrow, these steps are not necessarily performed in sequence according to the order indicated by the arrow. Unless there is a clear explanation in this article, the execution of these steps does not have a strict order restriction, and these steps can be performed in other orders. Moreover, at least a portion of the steps in each embodiment may include a plurality of sub-steps or a plurality of stages, and these sub-steps or stages are not necessarily performed at the same time, but can be performed at different times, and the execution order of these sub-steps or stages is not necessarily performed in sequence, but can be performed in turn or alternately with at least a portion of other steps or sub-steps or stages of other steps.

[0101] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the program can be stored in a non-volatile computer-readable storage medium. When the program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application may include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0102] The technical features of the above-described embodiments may be arbitrarily combined. To make the description concise, not all possible combinations of the technical features in the above-described embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0103] The above-mentioned embodiments only express several implementation methods of the present invention, and the description thereof is relatively specific and detailed, but it cannot be understood as limiting the scope of the patent of the present invention. It should be pointed out that, for ordinary technicians in this field, several variations and improvements can be made without departing from the concept of the present invention, which all belong to the protection scope of the present invention. Therefore, the protection scope of the patent of the present invention shall be subject to the attached claims.

[0104] The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the protection scope of the present invention.

Claims

1. A method for displaying instant retail products based on AIGC, characterized in that: The method comprises: Obtaining product information, including basic information, image information, and price information, and obtaining a plan, including a plan target and estimated funds; Obtaining an AIGC generation plan, determining the AIGC generation direction according to the plan, the plan including image, text and video information, obtaining the budget and effect corresponding to the implementation plan, comparing the planned plan with the implementation plan, and determining whether the plan is in line with the plan; Obtaining a first solution, where the first solution is a solution that meets the plan, refining the first solution, and obtaining a refinement direction, where the refinement direction includes the accuracy of personalized recommendation and the realism of immersive experience; The sales effect of the first solution is obtained, wherein the sales effect includes the increase in turnover and the turnover increase ratio, and the sales effect is compared with a threshold to determine whether it has met expectations. If it is determined that it has met expectations, the sales effect is rated.

2. The instant retail commodity display method based on AIGC according to claim 1, characterized in that: The steps of obtaining an AIGC generation plan, determining an AIGC generation direction according to the plan, wherein the plan includes image, text and video information, obtaining a budget and effect corresponding to the implementation plan, comparing the planned plan with the implementation plan, and determining whether the plan complies with the plan specifically include: Obtain the dimensions and focus of the plan, generate multiple generation plans according to the dimensions and focus of the plan, determine the AIGC generation direction according to the plan, and obtain the AIGC generation plan; Compare multiple AIGC generation schemes, obtain scheme differences, obtain a first difference point, and perform visualization processing according to the first difference point, wherein the visualization processing includes a chart and a fan chart; Obtain the budget and effect corresponding to the implementation plan, compare multiple AIGC-generated plans with the planned plan, obtain the second difference point, and determine whether the plan is in line with the plan based on the second difference point.

3. The instant retail commodity display method based on AIGC according to claim 2, characterized in that: The step of obtaining the first solution, which is a solution that meets the plan, refining the first solution, and obtaining a refinement direction, wherein the refinement direction includes the accuracy of personalized recommendation and the realism of immersive experience, specifically includes: Obtain a first solution, obtain target user data, the target user data including target population, historical behavior, preferences and characteristics; Refining the first solution according to the target user data, wherein the refinement is used to increase the retail sales volume of the product, obtain the real-time data of the retail product, and update the first solution data according to the real-time data; Acquire feedback data during the use of the first solution, wherein the feedback data includes real-time interaction and shopping issues, and update the first solution data according to the feedback data.

4. The instant retail commodity display method based on AIGC according to claim 3 is characterized in that: The step of obtaining the sales effect of the first solution, wherein the sales effect includes the increase in turnover and the turnover increase ratio, comparing the sales effect with a threshold value, determining whether the expectation is met, and rating the sales effect if the expectation is met, specifically includes: Obtaining the sales effect of the first solution, the sales effect including turnover increase and turnover increase ratio, the increase ratio = (actual turnover - planned turnover) / planned turnover; Compare the sales results with the threshold to determine whether they meet expectations. If the sales results are less than the threshold, the sales results are considered unsatisfactory. If the sales effect is greater than the threshold, the sales effect is determined to be up to standard, a rating rule is obtained, and the sales effect is rated according to the rating rule.

5. The instant retail commodity display method based on AIGC according to claim 1, characterized in that: The price information includes pricing and promotion information.

6. An instant retail commodity display system based on AIGC, characterized in that: The system comprises: The basic module obtains product information, including basic information, image information and price information, and obtains a plan, including a plan target and estimated funds; A scheme generation module obtains an AIGC generation scheme, determines the AIGC generation direction according to the scheme, wherein the scheme includes image, text and video information, obtains the budget and effect corresponding to the implementation scheme, compares the planned scheme with the implementation scheme, and determines whether the scheme complies with the plan; A solution determination module obtains a first solution, which is a solution that meets the plan, refines the first solution, and obtains a refinement direction, wherein the refinement direction includes the accuracy of personalized recommendation and the realism of immersive experience; The solution evaluation module obtains the sales effect of the first solution, wherein the sales effect includes the increase in turnover and the turnover increase ratio, compares the sales effect with the threshold, determines whether it meets expectations, and rates the sales effect if it meets expectations.

7. The instant retail commodity display system based on AIGC according to claim 6, characterized in that: The solution generation module includes: A scheme generation unit obtains the scheme dimensions and emphasis, generates multiple generation schemes according to the scheme dimensions and emphasis, determines the AIGC generation direction according to the scheme, and obtains the AIGC generation scheme; A scheme comparison unit compares multiple AIGC generation schemes, obtains scheme differences, obtains first difference points, and performs visualization processing according to the first difference points, wherein the visualization processing includes charts and fan charts; The scheme determination unit obtains the budget and effect corresponding to the implementation scheme, compares multiple AIGC generated schemes with the planned scheme, obtains the second difference point, and determines whether the scheme is in line with the plan based on the second difference point.

8. The instant retail commodity display system based on AIGC according to claim 7, characterized in that: The scheme determination module includes: A scheme determination unit is provided to obtain a first scheme and obtain target user data, wherein the target user data includes a target population, historical behaviors, preferences and characteristics; A first solution refinement unit, which refines the first solution according to the target user data, wherein the refinement is used to increase the retail sales volume of the commodity, obtain the real-time data of the retail commodity, and update the first solution data according to the real-time data; The second solution refinement unit obtains feedback data during the use of the first solution, wherein the feedback data includes real-time interaction and shopping issues, and updates the first solution data according to the feedback data.

9. The instant retail commodity display system based on AIGC according to claim 8, characterized in that: The scheme evaluation module includes: A sales effect unit, which obtains the sales effect of the first solution, wherein the sales effect includes an increase in turnover and a turnover increase ratio, wherein the increase ratio = (actual turnover - planned turnover) / planned turnover; The program evaluation unit compares the sales effect with the threshold to determine whether it meets expectations. If the sales effect is less than the threshold, it is determined that the sales effect does not meet the target. The rating unit determines that the sales effect meets the standard if the sales effect is greater than the threshold, obtains the rating rules, and rates the sales effect according to the rating rules.

10. The instant retail commodity display system based on AIGC according to claim 9, characterized in that: The price information includes pricing and promotion information.

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