Digital human live broadcast interaction method and device, equipment, storage medium and program product

Abstract

The invention discloses a digital human live broadcast interaction method, a digital human live broadcast interaction device, digital human live broadcast interaction equipment, a storage medium and a computer program product, and relates to the technical field of network live broadcast. The audience demand is identified from audience interaction information in the house property project live broadcast room, targeted adjustment is performed according to the audience demand, the guide scene of the house property project live broadcast room can be switched when the audience demand is the guide demand for viewing the house property project, and / or the guide scene of the house property project live broadcast room can be switched when the audience demand is the inquiry demand for house property project consultation. And replying the audience to ask questions by querying the real estate project information.

Description

Technical Field

[0001] The present application relates to the technical field of network live broadcasting, and in particular to a digital human live broadcasting interactive method, a digital human live broadcasting interactive device, a digital human live broadcasting interactive equipment, a storage medium and a computer program product. Background Art

[0002] Due to the huge difference between real estate products and traditional products, in the live broadcast scene of real estate products, the anchor cannot show the full picture of real estate products in a small live broadcast space, such as the real model room of real estate products and surrounding supporting environments, and it is difficult to quickly switch between different real estate and supporting environments in the live broadcast room, resulting in the audience being unable to quickly and accurately view the full picture of different real estate products in the live broadcast room, and the live broadcast display effect of real estate projects is poor. Moreover, based on the fact that the audience can only know part of the display content of the real estate products, it is difficult and unwilling to give real feedback and accurate needs, which in turn makes it difficult for the live broadcast party, such as the real estate sales party, to meet the audience's interactive needs in the live broadcast room, and the live broadcast sales effect of real estate projects is poor.

[0003] The above contents are only used to assist in understanding the technical solution of the present application and do not constitute an admission that the above contents are prior art. Summary of the invention

[0004] The main purpose of the present application is to provide a digital human live broadcast interaction method, a digital human live broadcast interaction device, a digital human live broadcast interaction equipment, a storage medium and a computer program product, aiming to solve the technical problem of poor live broadcast display effect of real estate projects.

[0005] To achieve the above-mentioned purpose, the present application proposes a digital human live interactive method, which comprises: Live broadcast of real estate projects in the real estate project live broadcast room through the real estate consultant digital person; Obtaining audience interaction information in the live broadcast room of the real estate project, and identifying audience needs from the audience interaction information; Based on the audience's needs, switch the navigation scene of the real estate project live broadcast room, and / or answer audience questions by querying real estate project information.

[0006] In one embodiment, the step of switching the navigation scene of the real estate project live broadcast room includes: Identifying a tour guide demand scenario from the audience interaction information; Retrieving the target scene video of the required tour scene from the pre-recorded tour scene video library; Switch the screen background of the real estate project live broadcast room to the target scene video.

[0007] In one embodiment, the step of answering the audience's question by querying the real estate project information includes: identifying the consultation intention for the real estate project from the audience interaction information; In the real estate project knowledge graph constructed based on the real estate project information, query and obtain a first knowledge graph query result of the consultation intention; Use the first knowledge graph query results as context to respond to audience questions.

[0008] In one embodiment, the step of answering the audience's question by querying the real estate project information includes: Identifying the consultation intention for the real estate project and the consultation conditions under the consultation intention from the audience interaction information; In the real estate project knowledge graph constructed based on the real estate project information, query and obtain a second knowledge graph query result of the consultation intention and the consultation conditions under the consultation intention; Use the second knowledge graph query results as context to respond to audience questions.

[0009] In one embodiment, the step of answering the audience's question by querying the real estate project information includes: By querying the real estate project information, the query results are obtained; The first part of the query results is used as a reply; Based on the hidden second part of the query results, guide the audience to leave information.

[0010] In one embodiment, the step of broadcasting a real estate project live in a real estate project live broadcast room by using a real estate consultant digital person includes: Through the recorded video of the real estate consultant, a digital person of the real estate consultant is cloned; The real estate consultant digital person conducts a live broadcast of the real estate project in the real estate project live broadcast room based on the pre-written copy script of the real estate project.

[0011] In addition, to achieve the above-mentioned purpose, the present application also proposes a digital human live interactive device, the digital human live interactive device comprising: The live broadcast module is used to broadcast the real estate project live in the real estate project live broadcast room through the real estate consultant digital person; An identification module is used to obtain audience interaction information in the live broadcast room of the real estate project and identify audience needs from the audience interaction information; The adaptation module is used to switch the navigation scene of the real estate project live broadcast room based on the audience's needs, and / or to answer audience questions by querying real estate project information.

[0012] In addition, to achieve the above-mentioned purpose, the present application also proposes a digital human live broadcast interactive device, which includes: a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the computer program is configured to implement the steps of the digital human live broadcast interactive method as described above.

[0013] In addition, to achieve the above-mentioned purpose, the present application also proposes a storage medium, which is a computer-readable storage medium, and a computer program is stored on the storage medium. When the computer program is executed by a processor, the steps of the digital human live broadcast interaction method described above are implemented.

[0014] In addition, to achieve the above-mentioned purpose, the present application also provides a computer program product, which includes a computer program, and when the computer program is executed by a processor, it implements the steps of the digital human live broadcast interaction method as described above.

[0015] One or more technical solutions proposed in this application have at least the following technical effects: In the present application, when a real estate project is live-broadcasted through a real estate consultant digital person, audience needs are identified from the audience interaction information in the real estate project live-broadcast room, and targeted adjustments are made based on the audience needs. When the audience needs are for a guided tour of the real estate project, the navigation scene of the real estate project live-broadcast room can be switched, and / or when the audience needs are for inquiries about real estate projects, audience questions can be answered by querying the real estate project information.

[0016] In this way, by switching the navigation scene of the real estate project live broadcast room in the live broadcast room, the audience can quickly and accurately view the full picture of different real estate products in the live broadcast room, thereby improving the live broadcast display effect of the real estate project. Moreover, on the basis of knowing the full display content of the real estate products, the audience can and is willing to give real feedback and accurate needs, so that the live broadcast party, such as the real estate sales party, can meet the audience's interactive needs in the live broadcast room, such as the need to view the real estate project navigation and the need to inquire about the real estate project, increase the audience's purchase probability, and improve the live broadcast sales effect of the real estate project. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and, together with the description, serve to explain the principles of the present application.

[0018] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, for ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0019] Figure 1 A flowchart of the first embodiment of the digital human live interactive method of the present application; Figure 2 An application schematic diagram provided for the first embodiment of the digital human live interactive method of the present application; Figure 3 A schematic diagram of switching between navigation scenes provided in Example 1 of the digital human live interactive method of the present application; Figure 4 This is a schematic diagram of the module structure of the digital human live interactive device according to the embodiment of the present application; Figure 5 This is a schematic diagram of the device structure of the hardware operating environment involved in the digital human live interactive method in the embodiment of the present application.

[0020] The purpose, features and advantages of this application will be further described in conjunction with the embodiments and with reference to the accompanying drawings. DETAILED DESCRIPTION

[0021] It should be understood that the specific embodiments described herein are only used to explain the technical solutions of the present application and are not used to limit the present application.

[0022] In order to better understand the technical solution of the present application, a detailed description will be given below in conjunction with the accompanying drawings and specific implementation methods.

[0023] It should be noted that the execution subject of this embodiment may be a computing service device with data processing, network communication and program running functions, such as a tablet computer, a personal computer, a mobile phone, etc., or an electronic device capable of realizing the above functions, a digital human live interactive device, etc. The following takes a digital human live interactive device as an example to illustrate this embodiment and the following embodiments.

[0024] Based on this, the embodiment of the present application provides a digital human live interactive method, referring to Figure 1 , Figure 1 This is a flow chart of the first embodiment of the digital human live interactive method of the present application.

[0025] In this embodiment, the digital human live interactive method includes steps S10 to S30: Step S10, live broadcasting the real estate project in the real estate project live broadcast room through the real estate consultant digital human; At present, in the traditional live broadcasting scenarios of real estate projects, it is often necessary to rely on real people to appear on camera. Generally, in order to enhance the interactivity with the audience, at least two people, the host and the assistant, are required. In order to maintain the marketing popularity of the real estate project, there are many live broadcasts and the frequency of live broadcasts is high. As a result, the current live broadcasting of real estate projects is time-consuming and labor-intensive, and the labor cost expenditure is high.

[0026] In this embodiment, in the live broadcast scenario of a real estate project, a digital person of a real estate consultant is used for live broadcast and interactive tour, replacing live broadcast by a real person, thereby greatly reducing the manpower cost of the live broadcast of the real estate project and improving the convenience of the live broadcast of the real estate project.

[0027] In a feasible implementation manner, the step S10 includes: Through the recorded video of the real estate consultant, a digital person of the real estate consultant is cloned; The real estate project will be broadcast live in the real estate project live broadcast room by a real estate consultant digital person based on the pre-written copy scripts of the real estate project.

[0028] In this embodiment, the preparation steps before live broadcasting a real estate project based on a real estate consultant digital person are given. In one embodiment, first, a real estate consultant, such as a real estate sales consultant, records a spoken video of less than 5 minutes, and then clones the real estate sales consultant digital person with the spoken video; then, the cloned real estate sales consultant digital person is configured in the real estate project live broadcast room; at the same time, the sales planner of the real estate project can pre-write the introduction copy of the real estate project as the live broadcast script configured for the real estate sales consultant digital person in the real estate project live broadcast room; in this way, the cloned real estate sales consultant digital person broadcasts the live broadcast script to realize the live broadcast of the real estate project.

[0029] In this way, by editing the real estate consultant digital person and copywriting script, the flexibility and adaptability of the real estate project live broadcast can be improved, and targeted editing and modification can be carried out for different real estate projects.

[0030] Step S20, obtaining audience interaction information in the live broadcast room of the real estate project, and identifying audience needs from the audience interaction information; Step S30, based on the needs of the audience, switch the navigation scene of the real estate project live broadcast room, and / or answer the audience's questions by querying the real estate project information.

[0031] At present, viewers in the current real estate project live broadcast rooms cannot experience the immersive house viewing experience, and the interactive convenience is poor.

[0032] In this embodiment, refer to Figure 2 By classifying the audience interaction information in the live broadcast room of the real estate project, it is identified whether the audience needs are for a tour of the real estate project or for consultation on the real estate project, and then different services are called up accordingly.

[0033] In one embodiment, when viewers ask questions in the live broadcast room of a real estate project, the questions are used as audience interaction information. A text classification model can be used to identify the questions and perform binary classification to determine whether the audience's needs are for a tour of the real estate project or for consultation on the real estate project.

[0034] Furthermore, when the audience's demand is for a guided tour of a real estate project, the guided tour scene of the real estate project live broadcast room is switched, and / or, when the audience's demand is for inquiries about real estate projects, the audience's questions are answered by querying the real estate project information.

[0035] In this way, the audience can have an immersive house viewing experience and the convenience of audience interaction is improved.

[0036] In a feasible implementation manner, the step S30 includes: Identify tour guide demand scenarios from audience interaction information; In the pre-recorded tour scene video library, call up the target scene video of the tour requirement scene; Switch the screen background of the real estate project live broadcast room to the target scene video.

[0037] In this embodiment, if Figure 3 As shown, a method for switching the navigation scenes of a real estate project live broadcast room based on audience needs is proposed.

[0038] In one embodiment, after identifying the audience's needs as a guided tour scene such as "community garden" from the audience's interactive information such as "show me the community garden" and "I want to see the community garden", the target scene video of the guided tour scene such as "community garden" is retrieved from the pre-recorded guided tour scene video library, and then, in the entire real estate project live broadcast room screen, the real estate consultant digital human screen is reduced to a small area in the upper right corner, and the screen background of the real estate project live broadcast room is switched to the pre-recorded "community garden" video, thereby satisfying the audience's guided tour needs. Among them, the guided tour scenes also include "community lobby", "elevator room", "model room", "children's activity area", "surrounding schools" and so on.

[0039] In a feasible implementation manner, the step S30 includes: Identify the consultation intention for real estate projects from the audience interaction information; In the real estate project knowledge graph constructed based on the real estate project information, the query obtains the first knowledge graph query result of the consultation intention; Use the first knowledge graph query result as context to respond to audience questions.

[0040] In this embodiment, a method for querying real estate project information based on audience needs and answering audience questions is proposed.

[0041] In one embodiment, first, after identifying the audience's demand as the intention to consult about real estate projects from the audience's interactive information, for example, if the audience's interactive information is "Are the houses for sale now decorated? Are there any with decoration? What is the delivery time", it can be identified that the audience's demand is the intention to consult about real estate projects, and the consultation intention can be expressed as {fields: ["delivery time", "decoration status"]}. Among them, the consultation intention also includes consulting price, house type, supporting facilities, geographical location, loan and down payment, etc. Then, Secondly, in the real estate project knowledge graph constructed based on the real estate project information, the query obtains the knowledge graph query result of the consulting intention, for example, the subgraph described in the dot language is used as the knowledge graph query result: digraph { [label="Project", "Delivery time"="Unknown", "Description"="China Resources Digital Human Live Interaction X project is Digital Human Live Interaction" "Decoration"="Refined" "Project name"="Digital Human Live Interaction X"] [label="Building", "Delivery time"="Unknown", "Description"="Constructed from 14 residential buildings with 23 units...", "Building name"="Building"] [label="Building", "Delivery time"="The first batch is expected to be before March 31, 2025", "Description"="The project consists of 14 residential buildings with 23 units,...", "Building name"="5 building with 9 units (17F)"] [label="Building", "Delivery time"="The first batch is expected to be before March 31, 2025", "Description"="The project consists of 14 residential buildings with 23 units...", "Building name"="9 high-rise buildings with 14 units (26F)"] Finally, the knowledge graph query results are used as context to respond to audience questions. For example, in response to the audience's inquiry intention about the delivery time and decoration status in the interactive information, the corresponding response content is: "A real estate project provides fine-decorated units, and the first batch is expected to be delivered before March 31, 2025." In the above, by constructing a real estate project knowledge graph, querying or reasoning on the real estate project knowledge graph according to the consulting intention, and then using the returned structured information such as subgraphs as the context of the big model, the accuracy of the real estate consultant digital person's response is greatly improved compared to directly asking the big model to answer user questions or directly asking the big model to answer based on unstructured project documents.

[0042] In a feasible implementation manner, the step S30 includes: Identify the consultation intention for real estate projects and the consultation conditions under the consultation intention from the audience interaction information; In the real estate project knowledge graph constructed based on the real estate project information, query and obtain the second knowledge graph query result of the consultation intention and the consultation conditions under the consultation intention; Use the second knowledge graph query results as context to respond to audience questions.

[0043] In this embodiment, a method for querying real estate project information and answering audience questions based on more detailed audience needs is proposed.

[0044] In one embodiment, if the consultation intention for the real estate project in the audience interaction information is more specific and detailed, the fine-tuned large model can be used to identify the consultation conditions under the consultation intention. For example, if the audience interaction information is "Is the three-bedroom, two-living room, one kitchen and one bathroom decorated? Is there any decoration? When is the delivery time?", in addition to identifying that the audience demand is the consultation intention for the real estate project, and the consultation intention can be expressed as {fields: ["delivery time", "decoration status"]}, the consultation conditions under the consultation intention are also identified. The overall recognition of the consultation intention recognition plus the consultation conditions can be expressed as follows: {fields: [“Handover time”, “Decoration status”], filters:[{field: “House type”, values:[“Three bedrooms, two living rooms, one bathroom and one kitchen”]}]} Furthermore, the above-mentioned consultation intention and consultation conditions are converted into graph database query Cypher statements, and the constructed real estate project knowledge graph is queried to return the knowledge graph query results. The results returned by the knowledge graph query are used as context to answer user questions. For example, for the consultation intention and consultation conditions about the delivery time and decoration in the audience's interactive information, the corresponding reply content is: "A real estate project provides fine decoration units, and the first batch is expected to be delivered before March 31, 2025. The unit type is shown in the figure." In the above, for the inquiry needs of real estate project consultation, the consultation intention of real estate projects is further subdivided, and the limiting conditions under the intention are identified, so as to make more accurate queries on the knowledge graph and further improve the accuracy of the response.

[0045] In a feasible implementation manner, the step S30 includes: By querying the real estate project information, the query results are obtained; The first part of the query results is used as a reply; Based on the hidden second part of the query results, guide the audience to leave information.

[0046] Currently, in the live broadcast scenario of traditional real estate projects, the customer retention rate (contact information left) is low, which makes it inconvenient to conduct customer mining after the live broadcast, such as secondary telephone sales.

[0047] In this embodiment, a method for a real estate consultant digital person to respond in a targeted manner is provided.

[0048] In this embodiment, after obtaining the query result by querying the real estate project information, the first part of the query result is used as a reply, and the audience is guided to leave information based on the hidden second part of the query result. For example, the query result is: "A real estate project provides hardcover apartments, and a batch is expected to be delivered before March 31, 2025. The floor plan is shown in the figure." Then "A real estate project provides hardcover apartments, and a batch is expected to be delivered before March 31, 2025." is used as the first part of the query result and replied, and "The floor plan is shown in the figure." is hidden. As the hidden second part of the query result, it is not directly replied, but can be converted into "Regarding the floor plan, please leave your contact information, I will send it to you as soon as possible." and replied, so as to guide the audience to leave information.

[0049] When the big model is responding, you can guide the big model to answer the question, not to give a full answer, but to answer part of it. For example, the prompt words (part) after polishing for the big model are as follows: # Role: Professional real estate sales consultant # Mission: Provide professional and refined home buying consultation for home buyers online # Workflow: 1) Combine context and audience interaction information to understand audience needs 2) Analyze project data: Based on the Digraph structure in the project data, observe the properties of nodes and edges, and identify the edges in the graph, which connect nodes and represent the relationship between nodes 3) Combine the context and project information in the directed graph structure to answer user questions. When answering user questions, it is not necessary to answer all the questions that the user intends to answer (for example, the floor plan does not need to be replied to the user) In this way, we can adapt to the characteristics of real estate projects, which are large-value, low-frequency transactions that can only be made online and offline, and obtain more audience retention.

[0050] It should be noted that the above examples are only used to understand the present application and do not constitute a limitation on the digital human live interactive method of the present application. More simple transformations based on this technical concept are all within the scope of protection of the present application.

[0051] This application also provides a digital human live interactive device, please refer to Figure 4 , the digital human live interactive device comprises: The live broadcast module 10 is used to broadcast the real estate project live in the real estate project live broadcast room through the real estate consultant digital person; The identification module 20 is used to obtain the audience interaction information in the real estate project live broadcast room and identify the audience needs from the audience interaction information; The adaptation module 30 is used to switch the navigation scene of the real estate project live broadcast room based on the audience's needs, and / or to answer the audience's questions by querying the real estate project information.

[0052] In one embodiment, the adaptation module 30 is further used for: Identify tour guide demand scenarios from audience interaction information; In the pre-recorded tour scene video library, call up the target scene video of the tour requirement scene; Switch the screen background of the real estate project live broadcast room to the target scene video.

[0053] In one embodiment, the adaptation module 30 is further used for: Identify the consultation intention for real estate projects from the audience interaction information; In the real estate project knowledge graph constructed based on the real estate project information, the query obtains the first knowledge graph query result of the consultation intention; Use the first knowledge graph query result as context to respond to audience questions.

[0054] In one embodiment, the adaptation module 30 is further used for: Identify the consultation intention for real estate projects and the consultation conditions under the consultation intention from the audience interaction information; In the real estate project knowledge graph constructed based on the real estate project information, query and obtain the second knowledge graph query result of the consultation intention and the consultation conditions under the consultation intention; Use the second knowledge graph query results as context to respond to audience questions.

[0055] In one embodiment, the adaptation module 30 is further used for: By querying the real estate project information, the query results are obtained; The first part of the query results is used as a reply; Based on the hidden second part of the query results, guide the audience to leave information.

[0056] In one embodiment, the live broadcast module 10 is further used for: Through the recorded video of the real estate consultant, a digital person of the real estate consultant is cloned; The real estate project will be broadcast live in the real estate project live broadcast room by a real estate consultant digital person based on the pre-written copy scripts of the real estate project.

[0057] The digital human live interactive device provided by the present application adopts the digital human live interactive method in the above embodiment, which can solve the technical problem of poor live display effect of real estate projects. Compared with the prior art, the beneficial effects of the digital human live interactive device provided by the present application are the same as the beneficial effects of the digital human live interactive method provided by the above embodiment, and other technical features in the digital human live interactive device are the same as the features disclosed in the above embodiment method, which will not be repeated here.

[0058] The present application provides a digital human live broadcast interactive device, which includes: at least one processor; and a memory communicatively connected to the at least one processor; wherein the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor so that the at least one processor can execute the digital human live broadcast interactive method in the above-mentioned embodiment one.

[0059] Reference below Figure 5 , which shows a schematic diagram of the structure of a digital human live interactive device suitable for implementing the embodiment of the present application. The digital human live interactive device in the embodiment of the present application may include but is not limited to mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (Personal Digital Assistants), PADs (Portable Application Descriptions), PMPs (Portable Media Players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 5 The digital human live interactive device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present application.

[0060] like Figure 5As shown, the digital human live interactive device may include a processing device 1001 (such as a central processing unit, a graphics processor, etc.), which can perform various appropriate actions and processes according to the program stored in a read-only memory (ROM: Read Only Memory) 1002 or the program loaded from a storage device 1003 to a random access memory (RAM: Random Access Memory) 1004. In RAM1004, various programs and data required for the operation of the digital human live interactive device are also stored. The processing device 1001, ROM1002 and RAM1004 are connected to each other through a bus 1005. An input / output (I / O) interface 1006 is also connected to the bus. Generally, the following systems can be connected to the I / O interface 1006: an input device 1007 including, for example, a touch screen, a touch pad, a keyboard, a mouse, an image sensor, a microphone, an accelerometer, a gyroscope, etc.; an output device 1008 including, for example, a liquid crystal display (LCD: Liquid Crystal Display), a speaker, a vibrator, etc.; a storage device 1003 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1009. The communication device 1009 can allow the digital human live interactive device to communicate with other devices wirelessly or by wire to exchange data. Although the figure shows a digital human live interactive device with various systems, it should be understood that it is not required to implement or have all the systems shown. More or fewer systems can be implemented or have alternatively.

[0061] In particular, according to the embodiments disclosed in the present application, the process described above with reference to the flowchart can be implemented as a computer software program. For example, the embodiments disclosed in the present application include a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program includes a program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device, or installed from a storage device 1003, or installed from a ROM 1002. When the computer program is executed by the processing device 1001, the above-mentioned functions defined in the method of the embodiment disclosed in the present application are executed.

[0062] The digital human live interactive device provided by the present application adopts the digital human live interactive method in the above embodiment, which can solve the technical problem of poor live display effect of real estate projects. Compared with the prior art, the beneficial effects of the digital human live interactive device provided by the present application are the same as the beneficial effects of the digital human live interactive method provided by the above embodiment, and the other technical features in the digital human live interactive device are the same as the features disclosed in the method of the previous embodiment, which will not be repeated here.

[0063] It should be understood that the various parts disclosed in this application can be implemented by hardware, software, firmware or a combination thereof. In the description of the above embodiments, specific features, structures, materials or characteristics can be combined in any one or more embodiments or examples in a suitable manner.

[0064] The above is only a specific implementation of the present application, but the protection scope of the present application is not limited thereto. Any person skilled in the art who is familiar with the present technical field can easily think of changes or substitutions within the technical scope disclosed in the present application, which should be included in the protection scope of the present application. Therefore, the protection scope of the present application should be based on the protection scope of the claims.

[0065] The present application provides a computer-readable storage medium having computer-readable program instructions (i.e., computer programs) stored thereon, and the computer-readable program instructions are used to execute the digital human live broadcast interaction method in the above-mentioned embodiment.

[0066] The computer-readable storage medium provided in the present application may be, for example, a USB flash drive, but is not limited to electrical, magnetic, optical, electromagnetic, infrared, or semiconductor systems or devices, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM: Random Access Memory), a read-only memory (ROM: Read Only Memory), an erasable programmable read-only memory (EPROM: Erasable Programmable Read Only Memory or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM: CD-Read Only Memory), an optical storage device, a magnetic storage device, or any suitable combination of the above. In this embodiment, the computer-readable storage medium may be any tangible medium containing or storing a program, which may be used by or in combination with an instruction execution system or device. The program code contained on the computer-readable storage medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (Radio Frequency: Radio Frequency), etc., or any suitable combination of the above.

[0067] The above-mentioned computer-readable storage medium may be included in the digital human live interactive device; or it may exist independently without being assembled into the digital human live interactive device.

[0068] The computer-readable storage medium carries one or more programs. When the one or more programs are executed by the digital human live broadcast interactive device, the digital human live broadcast interactive device: broadcasts a real estate project live in the real estate project live broadcast room through the real estate consultant digital human; obtains audience interaction information in the real estate project live broadcast room, and identifies audience needs from the audience interaction information; switches the navigation scene of the real estate project live broadcast room based on audience needs, and / or responds to audience questions by querying real estate project information.

[0069] Computer program code for performing the operations of the present application may be written in one or more programming languages ​​or a combination thereof, including object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0070] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present application. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0071] The modules involved in the embodiments described in this application may be implemented by software or hardware, wherein the name of the module does not constitute a limitation on the unit itself in some cases.

[0072] The readable storage medium provided in this application is a computer-readable storage medium, which stores computer-readable program instructions (i.e., computer programs) for executing the above-mentioned digital human live broadcast interactive method, and can solve the technical problem of poor live broadcast display effect of real estate projects. Compared with the prior art, the beneficial effects of the computer-readable storage medium provided in this application are the same as the beneficial effects of the digital human live broadcast interactive method provided in the above-mentioned embodiment, and will not be repeated here.

[0073] The present application also provides a computer program product, including a computer program, which, when executed by a processor, implements the steps of the above-mentioned digital human live broadcast interaction method.

[0074] The computer program product provided by this application can solve the technical problem of poor live broadcast display effect of real estate projects. Compared with the prior art, the beneficial effects of the computer program product provided by this application are the same as the beneficial effects of the digital human live broadcast interactive method provided by the above embodiment, which will not be repeated here.

[0075] The above descriptions are only some embodiments of the present application, and are not intended to limit the patent scope of the present application. All equivalent structural changes made using the contents of the present application specification and drawings under the technical concept of the present application, or direct / indirect applications in other related technical fields are included in the patent protection scope of the present application.

Claims

1. A digital human live interactive method, characterized in that: The digital human live broadcast interactive method comprises: Live broadcast of real estate projects in the real estate project live broadcast room through the real estate consultant digital person; Obtaining audience interaction information in the live broadcast room of the real estate project, and identifying audience needs from the audience interaction information; Based on the audience's needs, switch the navigation scene of the real estate project live broadcast room, and / or answer audience questions by querying real estate project information.

2. The digital human live interactive method according to claim 1, characterized in that: The step of switching the navigation scene of the real estate project live broadcast room includes: Identifying a tour guide demand scenario from the audience interaction information; Retrieving the target scene video of the required tour scene from the pre-recorded tour scene video library; Switch the screen background of the real estate project live broadcast room to the target scene video.

3. The digital human live interactive method according to claim 1, characterized in that: The step of answering audience questions by querying real estate project information includes: identifying the consultation intention for the real estate project from the audience interaction information; In the real estate project knowledge graph constructed based on the real estate project information, query and obtain a first knowledge graph query result of the consultation intention; Use the first knowledge graph query results as context to respond to audience questions.

4. The digital human live interactive method according to claim 1, characterized in that: The step of answering audience questions by querying real estate project information includes: Identifying the consultation intention for the real estate project and the consultation conditions under the consultation intention from the audience interaction information; In the real estate project knowledge graph constructed based on the real estate project information, query and obtain a second knowledge graph query result of the consultation intention and the consultation conditions under the consultation intention; Use the second knowledge graph query results as context to respond to audience questions.

5. The digital human live interactive method according to claim 1, characterized in that: The step of answering audience questions by querying real estate project information includes: By querying the real estate project information, the query results are obtained; The first part of the query results is used as a reply, and the second part of the query results is hidden.

6. The digital human live interactive method according to claim 1, characterized in that: The steps of broadcasting the real estate project live in the real estate project live broadcast room by using the real estate consultant digital person include: Through the recorded video of the real estate consultant, a digital person of the real estate consultant is cloned; The real estate consultant digital person conducts a live broadcast of the real estate project in the real estate project live broadcast room based on the pre-written copy script of the real estate project.

7. A digital human live interactive device, characterized in that: The digital human live interactive device comprises: The live broadcast module is used to broadcast the real estate project live in the real estate project live broadcast room through the real estate consultant digital person; An identification module is used to obtain audience interaction information in the live broadcast room of the real estate project and identify audience needs from the audience interaction information; The adaptation module is used to switch the navigation scene of the real estate project live broadcast room based on the audience's needs, and / or to answer audience questions by querying real estate project information.

8. A digital human live interactive device, characterized in that: The device comprises: a memory, a processor and a computer program stored in the memory and executable on the processor, wherein the computer program is configured to implement the steps of the digital human live interactive method as described in any one of claims 1 to 6.

9. A storage medium, characterized in that: The storage medium is a computer-readable storage medium, and a computer program is stored on the storage medium. When the computer program is executed by a processor, the steps of the digital human live broadcast interactive method as described in any one of claims 1 to 6 are implemented.

10. A computer program product, characterized in that The computer program product comprises a computer program, and when the computer program is executed by a processor, the steps of the digital human live broadcast interaction method as described in any one of claims 1 to 6 are implemented.

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