Information display method and information display screen system

By displaying advertising information on the full screen of the electronic price tag and switching between the advertising area and the price tag area, the problem of poor advertising effect in the existing technology is solved, and richer advertising information display and brand promotion effects are achieved.

CN119440331BActive Publication Date: 2025-09-09FUZHOU SIFEI INFORMATION TECH CO LTD
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Patent Information

Application Number
CN202411538382.3
Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
Filing Date
2024-10-31
Publication Date
2025-09-09
Estimated Expiration
2044-10-31

AI Technical Summary

Technical Problem

Existing electronic price tags divide a small area on the screen to play advertising information, resulting in poor advertising effect and limited information display.

Method used

After displaying the price tag information of the current product on the electronic price tag screen, it switches to full-screen display of the advertising image, and after a preset time, switches to the advertising area and price tag area to display the associated advertising images and price tag information, displaying the information of the advertising product by dominating the screen.

Benefits of technology

It improves the advertising effect, can display more advertising information, enhance brand exposure and purchase desire, and improve the use value of electronic price tags.

✦ Generated by Eureka AI based on patent content.

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Abstract

The present invention relates to an information display method and an information display screen system. The method includes the following steps: displaying a first interface on a price tag screen, and displaying the price tag information of the current product on the first interface, wherein the price tag information includes the name and price of the current product; after a first preset time, jumping from the first interface to a second interface on the price tag screen, and displaying a first advertising image on the second interface; after a second preset time, jumping from the second interface to a third interface on the price tag screen, wherein the third interface includes an advertising area and a price tag area, and the advertising area displays a second advertising image associated with the first advertising image. By displaying the information of the advertised product on the screen during the information display process of the electronic price tag information, more information about the advertised product can be displayed, thereby improving the advertising effect and increasing the use value of the electronic price tag.
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Description

Technical Field

[0001] The present application relates to the technical field of electronic price tags, and in particular to an information display method and an information display screen system. Background Art

[0002] An electronic price tag, also known as an electronic shelf label (ESL), is an electronic display device with information transmission and reception capabilities. It is primarily used in supermarkets, convenience stores, pharmacies, and other locations to display price information. Placed on shelves, these electronic display devices can replace traditional paper price tags. Each ESL is connected to the store's computer database via a wired or wireless network, and displays the latest product information on its screen.

[0003] However, although existing electronic price tags can also play advertising information while displaying the actual price of goods, existing electronic price tags usually divide the advertising area in the screen area to display advertising information, and the main content played is still mainly the price information of the goods being sold. This advertising method results in limited product information being promoted and poor advertising effect. Summary of the Invention

[0004] In view of the above problems, the present application provides an information display method and an information display screen system to solve the problem that the existing electronic price tags display limited advertising information and poor advertising effect by dividing the screen into small areas to play advertising information.

[0005] To achieve the above object, the inventor provides an information display method, comprising the following steps:

[0006] Displaying a first interface on the price tag screen and displaying price tag information of the current product on the first interface, the price tag information including the name and price of the current product;

[0007] After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising image is displayed on the second interface, wherein the first advertising image includes an advertising image, a product image, and brand and price information of the advertised product;

[0008] After the second preset time, the price tag screen jumps from the second interface to the third interface, where the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising image associated with the first advertising image, where the second advertising image includes the brand and price information of the advertised product, and the price tag area displays the price tag information of the current product.

[0009] In some embodiments, the method of displaying the first advertisement image on the second interface comprises the following steps:

[0010] An advertisement product is randomly or sequentially selected from a plurality of advertisement products and a first advertisement picture of the selected advertisement product is displayed on the second interface.

[0011] In some embodiments, the following steps are further included:

[0012] When jumping from the first interface to the second interface on the price tag screen, a prompt sound is played.

[0013] In some embodiments, the following steps are further included:

[0014] Obtain marketing information and the first and second advertising images of the advertising product through the screen dominating combination creation template, and generate a screen dominating combination of the advertising product. The marketing information includes the marketing name, device randomization, interval time, playback mode, and volume of the screen dominating combination;

[0015] The user's delivery configuration information for the screen dominance combination of different advertising products is obtained through the delivery configuration template to generate a delivery strategy. The delivery configuration information includes delivery stores and delivery devices.

[0016] In some embodiments, the price tag information also includes a traceability QR code of the current product.

[0017] Another technical solution is provided, an information display screen system, comprising:

[0018] An electronic price tag, comprising a price tag screen and a processor, wherein the processor is connected to the price tag screen and is used to:

[0019] Displaying a first interface on the price tag screen and displaying price tag information of the current product on the first interface, the price tag information including the name and price of the current product;

[0020] After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising image is displayed on the second interface, wherein the first advertising image includes an advertising image, a product image, and brand and price information of the advertised product;

[0021] After the second preset time, the price tag screen jumps from the second interface to the third interface, where the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising image associated with the first advertising image, where the second advertising image includes the brand and price information of the advertised product, and the price tag area displays the price tag information of the current product.

[0022] In some embodiments, the processor is further configured to:

[0023] An advertisement product is randomly or sequentially selected from a plurality of advertisement products and a first advertisement picture of the selected advertisement product is displayed on the second interface.

[0024] In some embodiments, the electronic price tag further includes:

[0025] a speaker connected to the processor;

[0026] The processor is further configured to play a prompt sound through the speaker when the price tag screen jumps from the first interface to the second interface.

[0027] In some embodiments, further comprising a server;

[0028] The server is used for:

[0029] Obtain marketing information and the first and second advertising images of the advertising product through the screen dominating combination creation template, and generate a screen dominating combination of the advertising product. The marketing information includes the marketing name, device randomization, interval time, playback mode, and volume of the screen dominating combination;

[0030] The user's delivery configuration information for the dominance combination of different advertising products is obtained through the delivery configuration template to generate a delivery strategy. The delivery configuration information includes delivery stores and delivery devices.

[0031] According to the delivery strategy, the screen dominance combination is sent to the corresponding electronic price tag.

[0032] In some embodiments, the price tag information also includes a traceability QR code of the current product.

[0033] Different from the existing technology, the above technical solution, during the information display process of the electronic price tag, displays the first interface on the price tag screen, and displays the price tag information of the current product, such as the price and product name, through the first interface. Then, after the first time, the price tag screen of the electronic price tag switches from the first interface to the second interface, and the first advertising picture of the advertising product is displayed on the second interface, that is, the advertising information of the advertising product is displayed in full screen on the price tag screen. After the second preset time, the price tag screen of the electronic price tag switches from the second interface to the third interface, and the third interface is divided into an advertising area and a price tag area. The second advertising picture associated with the first advertising picture displayed on the second interface is displayed in the advertising area, and the price tag information of the current product is displayed in the price tag area. By displaying the information of the advertising product on the screen during the information display process of the electronic price tag information, more information of the advertising product can be displayed, the advertising effect can be improved, and the use value of the electronic price tag can be improved.

[0034] The above-mentioned records related to the content of the invention are only an overview of the technical solution of this application. In order to enable ordinary technicians in this field to understand the technical solution of this application more clearly, and then implement it according to the text of the specification and the contents recorded in the drawings, and to make the above-mentioned purposes and other purposes, features and advantages of this application easier to understand, the following is an explanation in combination with the specific implementation methods and drawings of this application. BRIEF DESCRIPTION OF THE DRAWINGS

[0035] The accompanying drawings are only used to illustrate the principles, implementation methods, applications, characteristics and effects of the specific embodiments of this application and other related contents, and are not to be considered as limiting this application.

[0036] In the drawings of the specification:

[0037] Figure 1 A schematic flow chart of the information display method according to the embodiment;

[0038] Figure 2 This is a schematic diagram of an effect of the electronic price tag displaying the first interface according to a specific implementation method;

[0039] Figure 3 This is a schematic diagram of an effect of the electronic price tag displaying the first interface according to a specific implementation method;

[0040] Figure 4 This is a schematic diagram of an effect of the electronic price tag displaying the first interface according to a specific implementation method;

[0041] Figure 5 It is a structural schematic diagram of the information display screen system described in a specific implementation method.

[0042] The reference numerals in the above drawings are described as follows:

[0043] 210. Electronic price tags

[0044] 211. Price tag screen,

[0045] 212, processor,

[0046] 213. Speaker,

[0047] 220. Server. DETAILED DESCRIPTION

[0048] In order to explain in detail the possible application scenarios, technical principles, specific solutions that can be implemented, and the purpose and effects of this application, the following is a detailed description of the specific embodiments listed in conjunction with the accompanying drawings. The embodiments described herein are only used to more clearly illustrate the technical solutions of this application and are therefore only examples and are not intended to limit the scope of protection of this application.

[0049] References to "embodiments" herein mean that the specific features, structures, or characteristics described in conjunction with the embodiments may be included in at least one embodiment of the present application. The appearance of the word "embodiment" in various places in the specification does not necessarily refer to the same embodiment, nor does it particularly limit its independence or relevance to other embodiments. In principle, in this application, as long as there are no technical contradictions or conflicts, the various technical features mentioned in the embodiments can be combined in any manner to form a corresponding implementable technical solution.

[0050] Unless otherwise defined, the technical terms used herein have the same meanings as those generally understood by those skilled in the art to which this application belongs; the use of relevant terms herein is only for describing specific embodiments and is not intended to limit this application.

[0051] In the description of this application, the term "and / or" is used to describe a logical relationship between objects, indicating that three relationships can exist. For example, A and / or B means: A exists, B exists, and both A and B exist. In addition, the character " / " in this document generally indicates that the objects before and after are in a logical "or" relationship.

[0052] In this application, terms such as "first" and "second" are merely used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any actual quantity, priority or sequence relationship between these entities or operations.

[0053] Without further limitations, in this application, the words "include", "comprise", "have" or other similar expressions used in the sentences are intended to cover non-exclusive inclusion. These expressions do not exclude the presence of additional elements in the process, method or product including the elements, so that the process, method or product including a series of elements may include not only those defined elements, but also other elements not explicitly listed, or elements inherent to such process, method or product.

[0054] Consistent with the understanding in the Examination Guidelines, in this application, expressions such as "greater than," "less than," and "exceed" are understood to exclude the number itself; expressions such as "above," "below," and "within" are understood to include the number itself. Furthermore, in the description of the embodiments of this application, "multiple" means more than two (including two), and similar expressions related to "multiple" are also understood in this manner, such as "multiple groups," "multiple times," etc., unless otherwise specifically defined.

[0055] In the description of the embodiments of the present application, the space-related expressions used, such as "center", "longitudinal", "lateral", "length", "width", "thickness", "up", "down", "front", "back", "left", "right", "vertical", "horizontal", "vertical", "top", "bottom", "inside", "outside", "clockwise", "counterclockwise", "axial", "radial", "circumferential", etc., indicate the orientation or position relationship based on the orientation or position relationship shown in the specific embodiments or drawings, and are only for the convenience of describing the specific embodiments of the present application or facilitating the reader's understanding, and do not indicate or imply that the device or component referred to must have a specific position, a specific orientation, or be constructed or operated in a specific orientation. Therefore, it should not be understood as a limitation on the embodiments of the present application.

[0056] Unless otherwise expressly specified or limited, in the description of the embodiments of the present application, the terms "installed", "connected", "connected", "fixed", "set", etc. used should be understood in a broad sense. For example, the "connection" can be a fixed connection, a detachable connection, or an integrated setting; it can be a mechanical connection, an electrical connection, or a communication connection; it can be a direct connection or an indirect connection through an intermediate medium; it can be the internal connection of two elements or the interaction relationship between two elements. For those skilled in the art of the present application, the specific meanings of the above terms in the embodiments of the present application can be understood according to the specific circumstances.

[0057] See also Figure 1 , this embodiment provides an information display method, comprising the following steps:

[0058] Step S110: Displaying a first interface on the price tag screen, and displaying the price tag information of the current product on the first interface, wherein the price tag information includes the name and price of the current product;

[0059] Step S120: After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising image is displayed on the second interface in a dominant manner. The first advertising image includes an advertising image of the advertised product, a product image, and brand and price information. The dominant display is a full-screen display or a display-to-screen ratio greater than a preset value, and when displayed, the display content of the first interface is covered.

[0060] Step S130: After a second preset time, the price tag screen jumps from the second interface to a third interface, the third interface including an advertising area and a price tag area, the advertising area displaying a second advertising image associated with the first advertising image, the second advertising image including brand and price information of the advertised product, and the price tag area displaying the price tag information of the current product;

[0061] Step S140: After the third preset time, the price tag screen jumps from the third interface to the first interface.

[0062] During the information display process, the electronic price tag screen displays a first interface, which displays the price tag information of the current product, such as the price and product name, on the first interface. Then, after a first time, the electronic price tag screen switches from the first interface to a second interface, and the first advertising image of the advertised product is displayed on the second interface, that is, the advertising information of the advertised product is displayed full screen on the price tag screen. After a second preset time, the electronic price tag screen switches from the second interface to a third interface, which is divided into an advertising area and a price tag area. The advertising area displays a second advertising image associated with the first advertising image previously displayed on the second interface, and the price tag information of the current product is displayed in the price tag area. After a third preset time, the price tag screen jumps from the third interface to the first interface and plays the information in a loop. By displaying the information of the advertised product on the second interface during the information display process of the electronic price tag, more information about the advertised product can be displayed, improving the advertising effect and enhancing the use value of the electronic price tag.

[0063] like Figure 2 As shown, when the price tag screen displays the first interface, only the price tag information of the current product is displayed, such as Figure 3 As shown, when the price tag screen jumps to the second interface, the first advertising picture of the advertising product is displayed on the screen; Figure 4 As shown, when the price tag screen jumps to the third interface, the brand and price of the advertised product are displayed in the advertising area, and the price tag information of the current product is displayed in the price tag area.

[0064] This method of dominating the screen to display advertising product information creates a brief yet striking full-screen display on the electronic price tag, while cleverly integrating product branding elements. This not only increases brand exposure but also strengthens brand image without interfering with the price tag information. Through precise positioning and creative design, this method of dominating the screen to display advertising information on the electronic price tag can attract customers' attention, stimulate purchasing desire, and effectively increase sales of specific products.

[0065] In some embodiments, the method of displaying the first advertisement image on the second interface comprises the following steps:

[0066] An advertisement product is randomly or sequentially selected from a plurality of advertisement products and a first advertisement picture of the selected advertisement product is displayed on the second interface.

[0067] During the information display process, the electronic price tag can display information for multiple advertising products, randomly selecting or sequentially selecting one of the multiple advertising products for display on the price tag screen. The probability of random selection or the order of the multiple advertising products can be set by the user. In other embodiments, the electronic price tag can also display information for only one advertising product during the information display process.

[0068] In some embodiments, the following steps are also included:

[0069] When jumping from the first interface to the second interface on the price tag screen, a prompt sound is played.

[0070] In order to further attract the customer's attention, when the price tag screen jumps from the first interface to the second interface, a prompt sound is played to further attract the user's attention. Among them, the prompt sound can be customized by the user, such as advertising slogans, music or a single sound.

[0071] In some embodiments, the following steps are also included:

[0072] Obtain marketing information and the first and second advertising images of the advertising product through the screen dominating combination creation template, and generate a screen dominating combination of the advertising product. The marketing information includes the marketing name, device randomization, interval time, playback mode, and volume of the screen dominating combination;

[0073] The user's delivery configuration information for the screen dominance combination of different advertising products is obtained through the delivery configuration template to generate a delivery strategy. The delivery configuration information includes delivery stores and delivery devices.

[0074] In order to facilitate users to manage the advertising information displayed on the screen, users can generate and deliver screen dominating combinations of advertising products through different templates. Specifically, by creating a template for the screen dominating combination, users can construct marketing information, such as the marketing name of the screen dominating combination, device randomness, interval time, play mode and start volume. Among them, device randomness refers to the probability of the screen dominating combination appearing outside the interval time. If the device randomness is set to 100%, it means that the screen dominating combination will definitely appear outside the interval time. If it is set to 50%, it means that the screen dominating combination has a 50% probability of appearing outside the interval time and a 50% probability of not appearing. Interval time refers to the interval time between each screen dominating combination (during the interval time, the electronic price tag plays normally according to the content displayed on the original screen). Playback modes include sequential synchronous play, random synchronous play, sequential random play, and random random play. Sequential synchronous play means all ESTs play simultaneously, with the playback order being the order of the dominating combinations. Random synchronous play means all ESTs play simultaneously, with content randomly selected from the dominating combinations, with equal probability of playback. Sequential random play means the dominating combinations are not played simultaneously, but staggered between each EST, with the dominating combinations played in a cycle according to their order. Random random play means the dominating combinations are not played simultaneously, but staggered between each EST, with content randomly selected from the dominating combinations, with equal probability of playback. Volume control is used to adjust the volume of the prompt tone that will be played when a dominating combination appears. The prompt tone is a short, crisp, one-second "ding" sound. Users can create dominating combinations by uploading a first and second ad image. Once multiple dominating combinations are created, the playback order can be adjusted.

[0075] In some embodiments, the price tag information also includes a traceability QR code for the current product. By setting the traceability QR code in the price tag information, users can obtain the traceability information of the displayed product by scanning the QR code, trace the product, and learn more about the displayed product.

[0076] See also Figure 5 , an information display screen system, comprising;

[0077] The electronic price tag 210 includes a price tag screen 211 and a processor 212. The processor 212 is connected to the price tag screen 211 and is used for:

[0078] Displaying a first interface on the price tag screen 211 and displaying the price tag information of the current product on the first interface, the price tag information including the name and price of the current product;

[0079] After a first preset time, the price tag screen 211 jumps from the first interface to the second interface, and the first advertising image is displayed on the second interface, wherein the first advertising image includes an advertising image, a product image, and brand and price information of the advertised product;

[0080] After the second preset time, the price tag screen 211 jumps from the second interface to the third interface, and the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising picture associated with the first advertising picture. The second advertising picture includes the brand and price information of the advertised product, and the price tag area displays the price tag information of the current product.

[0081] During the information display process of the electronic price tag, a first interface is displayed on the price tag screen, and the price tag information of the current product, such as the price and product name, is displayed through the first interface. Then, after the first time, the price tag screen of the electronic price tag switches from the first interface to the second interface, and the first advertising image of the advertising product is displayed on the second interface, that is, the advertising information of the advertising product is displayed in full screen on the price tag screen. After the second preset time, the price tag screen of the electronic price tag switches from the second interface to the third interface, and the third interface is divided into an advertising area and a price tag area. A second advertising image associated with the first advertising image displayed on the second interface is displayed in the advertising area, and the price tag information of the current product is displayed in the price tag area. By displaying the information of the advertising product on the screen during the information display process of the electronic price tag, more information of the advertising product can be displayed, the advertising effect can be improved, and the use value of the electronic price tag can be improved.

[0082] In some embodiments, the processor 212 is further configured to:

[0083] An advertisement product is randomly or sequentially selected from a plurality of advertisement products and a first advertisement picture of the selected advertisement product is displayed on the second interface.

[0084] During the information display process, the electronic price tag can display information for multiple advertising products, randomly selecting or sequentially selecting one of the multiple advertising products for display on the price tag screen. The probability of random selection or the order of the multiple advertising products can be set by the user. In other embodiments, the electronic price tag can also display information for only one advertising product during the information display process.

[0085] In some embodiments, the electronic price label 210 further includes:

[0086] a speaker 213, the speaker 213 being connected to the processor 212;

[0087] The processor 212 is further configured to play a prompt sound through the speaker 213 when the price tag screen 211 jumps from the first interface to the second interface.

[0088] To further attract customers' attention, a speaker is installed on the electronic price tag. When the price tag screen jumps from the first interface to the second interface, a prompt sound is played through the speaker to further attract users' attention. The prompt sound can be customized by the user, such as advertising slogans, music, or a single sound.

[0089] In some embodiments, a server 220 is also included;

[0090] The server 220 is used for:

[0091] Obtain marketing information and the first and second advertising images of the advertising product through the screen dominating combination creation template, and generate a screen dominating combination of the advertising product. The marketing information includes the marketing name, device randomization, interval time, playback mode, and volume of the screen dominating combination;

[0092] The user's delivery configuration information for the dominance combination of different advertising products is obtained through the delivery configuration template to generate a delivery strategy. The delivery configuration information includes delivery stores and delivery devices.

[0093] According to the delivery strategy, the screen dominance combination is sent to the corresponding electronic price tag.

[0094] In order to facilitate users to manage the advertising information displayed on the screen, users can generate and deliver screen dominating combinations of advertising products through different templates. Specifically, by creating a template for the screen dominating combination, users can construct marketing information, such as the marketing name of the screen dominating combination, device randomness, interval time, play mode and start volume. Among them, device randomness refers to the probability of the screen dominating combination appearing outside the interval time. If the device randomness is set to 100%, it means that the screen dominating combination will definitely appear outside the interval time. If it is set to 50%, it means that the screen dominating combination has a 50% probability of appearing outside the interval time and a 50% probability of not appearing. Interval time refers to the interval time between each screen dominating combination (during the interval time, the electronic price tag plays normally according to the content displayed on the original screen). Playback modes include sequential synchronous play, random synchronous play, sequential random play, and random random play. Sequential synchronous play means all ESTs play simultaneously, with the playback order being the order of the dominating combinations. Random synchronous play means all ESTs play simultaneously, with content randomly selected from the dominating combinations, with equal probability of playback. Sequential random play means the dominating combinations are not played simultaneously, but staggered between each EST, with the dominating combinations played in a cycle according to their order. Random random play means the dominating combinations are not played simultaneously, but staggered between each EST, with content randomly selected from the dominating combinations, with equal probability of playback. Volume control is used to adjust the volume of the prompt tone that will be played when a dominating combination appears. The prompt tone is a short, crisp, one-second "ding" sound. Users can create dominating combinations by uploading a first and second ad image. Once multiple dominating combinations are created, the playback order can be adjusted.

[0095] In some embodiments, the price tag information also includes a traceability QR code for the current product. By setting the traceability QR code in the price tag information, users can obtain the traceability information of the displayed product by scanning the QR code, trace the product, and learn more about the displayed product.

[0096] Finally, it should be noted that although the above embodiments have been described in the specification and drawings of this application, this does not limit the scope of patent protection of this application. All technical solutions generated by replacing or modifying equivalent structures or equivalent processes based on the essential concepts of this application using the contents recorded in the specification and drawings of this application, as well as directly or indirectly implementing the technical solutions of the above embodiments in other related technical fields, are included in the scope of patent protection of this application.

Claims

1. An information display method, characterized in that: The following steps are involved: Displaying a first interface on the price tag screen and displaying price tag information of the current product on the first interface, the price tag information including the name and price of the current product; After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising image is displayed on the second interface, wherein the first advertising image includes an advertising image, a product image, and brand and price information of the advertised product; After the second preset time, the price tag screen jumps from the second interface to the third interface, where the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising image associated with the first advertising image, where the second advertising image includes the brand and price information of the advertised product, and the price tag area displays the price tag information of the current product.

2. The information display method according to claim 1, wherein: The method of displaying the first advertisement picture on the second interface specifically includes the following steps: An advertisement product is randomly or sequentially selected from a plurality of advertisement products and a first advertisement picture of the selected advertisement product is displayed on the second interface.

3. The information display method according to claim 1, wherein: The following steps are also included: When jumping from the first interface to the second interface on the price tag screen, a prompt sound is played.

4. The information display method according to claim 1, wherein: The following steps are also included: Obtain marketing information and the first and second advertising images of the advertising product through the screen dominating combination creation template, and generate a screen dominating combination of the advertising product. The marketing information includes the marketing name, device randomization, interval time, playback mode, and volume of the screen dominating combination; The user's delivery configuration information for the screen dominance combination of different advertising products is obtained through the delivery configuration template to generate a delivery strategy. The delivery configuration information includes delivery stores and delivery devices.

5. The information display method according to claim 1, wherein: The price tag information also includes the traceability QR code of the current product.

6. An information display screen system, characterized in that: include; An electronic price tag, comprising a price tag screen and a processor, wherein the processor is connected to the price tag screen and is used to: Displaying a first interface on the price tag screen and displaying price tag information of the current product on the first interface, the price tag information including the name and price of the current product; After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising image is displayed on the second interface, wherein the first advertising image includes an advertising image, a product image, and brand and price information of the advertised product; After the second preset time, the price tag screen jumps from the second interface to the third interface, where the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising image associated with the first advertising image, where the second advertising image includes the brand and price information of the advertised product, and the price tag area displays the price tag information of the current product.

7. The information display screen system according to claim 6, characterized in that: The processor is further configured to: An advertisement product is randomly or sequentially selected from a plurality of advertisement products and a first advertisement picture of the selected advertisement product is displayed on the second interface.

8. The information display screen system according to claim 6, characterized in that: The electronic price label also includes: a speaker connected to the processor; The processor is further configured to play a prompt sound through the speaker when the price tag screen jumps from the first interface to the second interface.

9. The information display screen system according to claim 6, characterized in that: Also includes servers; The server is used for: Obtain marketing information and the first and second advertising images of the advertising product through the screen dominating combination creation template, and generate a screen dominating combination of the advertising product. The marketing information includes the marketing name, device randomization, interval time, playback mode, and volume of the screen dominating combination; The user's delivery configuration information for the dominance combination of different advertising products is obtained through the delivery configuration template to generate a delivery strategy. The delivery configuration information includes delivery stores and delivery devices. According to the delivery strategy, the screen dominance combination is sent to the corresponding electronic price tag.

10. The information display screen system according to claim 6, characterized in that: The price tag information also includes the traceability QR code of the current product.

Citation Information

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