Content display method and device, equipment and storage medium

Abstract

The embodiment of the invention provides a content display method and device, equipment and a storage medium. In response to an exit operation on the object display page, displaying a multimedia content page, and displaying a search keyword and a search control associated with the search keyword in the multimedia content page; in response to a trigger operation on the search control, displaying a search result page; wherein a plurality of target objects associated with the search keyword are displayed in the search result page, and the target objects comprise one or more objects in the object display page. According to the content display method provided by the embodiment of the invention, when the interface exits from the object display page, the search keyword and the search control associated with the search keyword are displayed in the displayed multimedia content page to guide a user to trigger the search control, so that the search result page containing the multiple target objects is displayed; the richness of content display can be improved, so that the browsing experience of the content is further improved.

Description

Technical Field

[0001] The embodiments of the present disclosure relate to the field of Internet technology, and in particular, to a content display method, device, equipment and storage medium. Background Art

[0002] With the development and use of the Internet, more and more users choose to shop online. In order to facilitate users' shopping, e-commerce platforms will provide users with multiple channels to enter the shopping platform. Among them, mounting object display controls (for example, in the form of a "shopping cart logo") on multimedia content (such as short videos) is currently a widely used method.

[0003] When a user browses multimedia content with an object display control mounted thereon, the user can click the object display control to enter the object display page. In the related art, when the user exits the object display page, the interface returns to the page where the multimedia content is located and continues to display the multimedia content, without further displaying the content related to the object in the object display page, making the content display relatively simple. Summary of the invention

[0004] The embodiments of the present disclosure provide a content display method, apparatus, device and storage medium, which can improve the richness of content display to further enhance the browsing experience of content.

[0005] In a first aspect, an embodiment of the present disclosure provides a content display method, including:

[0006] In response to an exit operation on the object display page, a multimedia content page is displayed, and a search keyword and a search control associated with the search keyword are displayed in the multimedia content page; wherein an object display control is displayed in the multimedia content page, and the object display control is used to display the object display page;

[0007] In response to a triggering operation on the search control, a search results page is displayed; wherein the search results page displays a plurality of target objects associated with the search keyword, and the target objects include one or more objects in the object display page.

[0008] In a second aspect, the present disclosure also provides a content display device, including:

[0009] A search control display module, configured to display a multimedia content page in response to an exit operation on the object display page, and to display a search keyword and a search control associated with the search keyword in the multimedia content page; wherein the multimedia content page displays an object display control, and the object display control is used to display the object display page;

[0010] A search result page display module is used to display a search result page in response to a trigger operation on the search control; wherein the search result page displays multiple target objects associated with the search keyword, and the target objects include one or more objects in the object display page.

[0011] In a third aspect, an embodiment of the present disclosure further provides an electronic device, the electronic device comprising:

[0012] one or more processors;

[0013] a storage device for storing one or more programs,

[0014] When the one or more programs are executed by the one or more processors, the one or more processors implement the content display method as described in the embodiment of the present disclosure.

[0015] In a fourth aspect, an embodiment of the present disclosure further provides a storage medium comprising computer executable instructions, which, when executed by a computer processor, are used to execute the content display method as described in the embodiment of the present disclosure.

[0016] The disclosed embodiments disclose a content display method, apparatus, device and storage medium, the method comprising: in response to an exit operation on an object display page, displaying a multimedia content page, and displaying a search keyword and a search control associated with the search keyword in the multimedia content page; wherein an object display control is displayed in the multimedia content page, and the object display control is used to display the object display page; in response to a trigger operation on the search control, displaying a search result page; wherein the search result page displays multiple target objects associated with the search keyword, and the target objects include one or more objects in the object display page. The content display method provided in this embodiment, when the interface exits from the object display page, displays the search keyword and the search control associated with the search keyword in the displayed multimedia content page to guide the user to trigger the search control, thereby displaying a search result page containing multiple target objects, which can not only improve the richness of content display, but also further improve the browsing experience of the content. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the accompanying drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale.

[0018] Figure 1 It is a flowchart of a content display method provided by an embodiment of the present disclosure;

[0019] Figure 2 is an example diagram of a display object display page provided by an embodiment of the present disclosure;

[0020] Figure 3 is an example diagram of displaying a search keyword and a search control associated with the search keyword provided by an embodiment of the present disclosure;

[0021] Figure 4 is an example diagram of a search result page provided by an embodiment of the present disclosure;

[0022] Figure 5 is a structural schematic diagram of a content display device provided by an embodiment of the present disclosure;

[0023] Figure 6 It is a structural schematic diagram of an electronic device provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0024] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0025] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0026] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0027] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0028] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0029] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0030] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0031] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0032] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0033] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0034] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0035] Figure 1 A flow chart of a content display method provided in an embodiment of the present disclosure is provided. The embodiment of the present disclosure is applicable to the situation of displaying content. The method can be executed by a content display device, which can be implemented in the form of software and / or hardware. Optionally, it can be implemented by an electronic device, which can be a mobile terminal, a PC or a server, etc.

[0036] like Figure 1 As shown, the method includes:

[0037] S110 , in response to an exit operation on the object display page, displaying a multimedia content page, and displaying a search keyword and a search control associated with the search keyword in the multimedia content page.

[0038] Among them, an object display control is displayed in the multimedia content page, and the object display control is used to display the object display page. The multimedia content can be a video or a short video, and the object display control can be used to display the object display page based on the user's trigger operation. The object display control can be embodied in the form of a "shopping cart logo", for example: displayed in the form of a small yellow cart. In this embodiment, the object display control can be associated with one or more objects. If the object display control is associated with an object, the object display page can be the object details page of the object; if the object display control is associated with multiple objects, the object display page can be the object list page of the multiple objects (also referred to as an object aggregation page). In this application scenario, the object can be a product in an e-commerce platform, which can be a physical product (such as clothing, electrical appliances, cosmetics, etc.) or a non-physical product (for example: massage services, photo services, etc.).

[0039] For example, Figure 2 is an example diagram of a display object display page in this embodiment, such as Figure 2 As shown, when a user is browsing short videos and browses to a short video with an object display control mounted thereon, the user clicks on the object display control. If the object display control is associated with an object, the object display page is the object details page of the object. If the object display control is associated with multiple objects, the object display page is the object list page of the multiple objects, allowing the user to view one or more objects in the object display page.

[0040] In this embodiment, when the user's exit operation on the object display page is detected, the multimedia content page is returned to display, and the search keyword is determined, and the determined search keyword and the corresponding search control are displayed in the multimedia content page to guide the user to click the search control to display the target object associated with the search keyword.

[0041] The search keyword may be determined based on the search reference information. Specifically, the method of displaying the search keyword and the search control associated with the search keyword in the multimedia content page may be: obtaining the search reference information; determining the search keyword based on the search reference information; and displaying the search keyword and the search control associated with the search keyword in the multimedia content page.

[0042] The search reference information includes at least one of the first object information in the object display page, the interactive information in the object display page, and the second object information in the multimedia content. The first object information may be the attribute information of the first object, such as: name, category, style, picture, etc. The second object information may be the attribute information of the second object extracted from the multimedia content, such as: name, category, style, picture, etc. The interactive information in the object display page may be understood as the information generated by the user interacting with the object display page. Specifically, the interactive information in the object display page may include: the number of visits on the day, the number of visits (cleared by cold start of the application), the number of times the object is purchased (cleared by cold start of the application), the number of times the object is submitted for order (cleared by cold start of the application), the last display duration, the number of times the object specification is opened, the number of times the object specification is switched, the timestamp of the last opening, etc.

[0043] Optionally, the method of determining the search keyword based on the search reference information may be: determining multiple candidate keywords based on the first object information and / or the second object information; determining the weights of the multiple candidate keywords based on the interaction information; and determining the candidate keyword with the largest weight as the search keyword.

[0044] Among them, the method of determining multiple candidate words based on the first object information and / or the second object information can be: using the knowledge graph to obtain candidate objects whose similarity with the first object information exceeds a set value, and the first object and subsequent objects form a first candidate object set; using the knowledge graph to obtain candidate objects whose similarity with the second object information exceeds a set value, and the second object and subsequent objects form a second candidate object set; determining multiple candidate keywords based on the first subsequent object set and the second candidate object set. The method of determining the weights of multiple candidate keywords based on the interactive information can be: determining the interactive information associated with each candidate keyword, normalizing the interactive information and then accumulating it to obtain the weight of each candidate keyword. In this embodiment, the larger the weight, the more the candidate keyword matches the user's needs. In this embodiment, the candidate keyword with the largest weight is determined as the search keyword, so that the searched target object is more in line with the user's personalized needs.

[0045] In one application scenario, in order to save computing resources, when a user has triggered a transaction behavior in an object display page, the objects related to the object display page will not be further displayed. Therefore, when exiting the object display page is detected, it is necessary to determine whether the user has triggered a transaction behavior in the object display page.

[0046] Optionally, the method of displaying search keywords and search controls associated with the search keywords in the multimedia content page may be: determining whether a transaction operation is detected in the object display page; if no transaction operation is detected in the object display page, displaying the search keywords and search controls associated with the search keywords in the multimedia content page.

[0047] Wherein, if a transaction operation is detected in the object display page, it means that the user has purchased the object in the object display page; if a transaction operation is not detected in the object display page, it means that the user has not purchased the object in the object display page. If a transaction operation is not detected in the object display page, a search keyword and a search control associated with the search keyword are displayed in the multimedia content page to guide the user to search for the object.

[0048] For example, Figure 3 is an example diagram of displaying search keywords and search controls associated with the search keywords in this embodiment. Figure 3 As shown, when the object display page is exited, the interface returns to display the multimedia content page, and displays the search keyword and an example diagram of the search control associated with the search keyword in the multimedia content page.

[0049] S120: In response to a triggering operation on a search control, display a search results page.

[0050] Among them, the search result page displays multiple target objects associated with the search keyword, and the target objects include one or more objects in the object display page.

[0051] In this embodiment, when the terminal detects that a user clicks on a search control, it extracts an object associated with the search keyword from the objects in the object display page as the first target object, and calls the search engine of the application where the object display page is located to perform an object search based on the search keyword to obtain a second target object, and displays the first target object and the second target object in the search results page.

[0052] In this embodiment, in order to highlight the target object belonging to the object display page in the search results page, the first target object can be set at the front position of the search results page. Specifically, the search results page can be displayed in the following manner: if the target object includes an object in the object display page, the object belonging to the object display page is set at the first position of the search results page for display; if the target object includes multiple objects in the object display page, the multiple objects belonging to the object display page are set at the front position of the search results page for display.

[0053] Among them, multiple target objects are displayed in a certain arrangement on the search result page. If the target object includes an object in the object display page, the object belonging to the object display page is set to the first position of the search result page for display; if the target object includes N (N is an integer greater than 1) objects in the object display page, the object belonging to the object display page is set to the first N positions of the search result page for display. The advantage of this is that users can quickly find objects belonging to the object display page to improve user experience.

[0054] Optionally, the search results page may be displayed by adding a preset identifier to one or more objects belonging to the object display page in the search results page, and / or adding a preset special effect to the area where the one or more objects belonging to the object display page are located.

[0055] The preset mark can be used to reflect the object and the multimedia content page (i.e., the object in the above-mentioned object display page). The preset special effect can be any animation effect, which is not limited here, for example: adding a colored border to the area where the object belongs to the object display page. For example, Figure 4 is an example diagram of a search result page in this embodiment, such as Figure 4 As shown, the search result page includes target object 1, target object 2, target object 3 and target object 4, wherein target object 1 is an object belonging to the object display page, and a preset mark in the shape of a five-pointed star is added to target object 1. In this embodiment, the target object belonging to the object display page can be further highlighted.

[0056] Optionally, in response to a triggering operation on a search control, the search results page may be displayed by jumping to an interface of a target application and displaying the search results page in the interface of the target application.

[0057] The target application can be understood as the application corresponding to the object display page, for example, an online shopping mall application. In this embodiment, when the user clicks the search control, the terminal adjusts to the interface of the target application and displays the search result page in the interface of the target application.

[0058] Optionally, the search results page may be displayed in a manner of occupying a set proportion of the interface.

[0059] The set ratio is a value greater than 0 and less than or equal to 1. If the set ratio is 1, it means that the search results page is displayed in full screen mode. If the set ratio is greater than 0 and less than 1, the search results page is displayed in a partial split screen mode. For example, if the set ratio is 7 / 10, the search results page is displayed in a 7-split screen mode. In this embodiment, the search results page is displayed in a manner that occupies the set ratio of the interface, which can improve the display diversity of the search results page.

[0060] Optionally, if the ratio is set to a value greater than 0 and less than 1, the search results page is displayed in full screen in response to a triggering operation on the search results page.

[0061] The trigger operation may be a sliding operation. When the search result page is displayed in a partially split screen mode, if the user slides the search result page, the search result page switches to a full screen display. This has the advantage of improving the flexibility of changing the display mode of the search result page.

[0062] Optionally, after displaying the search results page, the method further includes the following step: in response to a closing operation on the search results page, displaying a main page of the target application.

[0063] In this embodiment, when the user triggers the operation of closing the search result page, the terminal closes the search result page and displays the main page of the target application, that is, enters the main page of the target application, and the user can browse the objects in the target application through the main page.

[0064] Optionally, the search result page includes a multimedia return control, and after the search result page is displayed, the following step is further included: in response to a triggering operation on the multimedia return control, returning to display the multimedia content page.

[0065] In this embodiment, when the user triggers the multimedia return control in the search result page, the terminal returns to display the multimedia content page. In this embodiment, the convenience of switching between the search result page and the multimedia content can be improved by returning the multimedia content page from the search result page through the return control.

[0066] The technical solution of the disclosed embodiment, in response to an exit operation on the object display page, displays a multimedia content page, and displays search keywords and search controls associated with the search keywords in the multimedia content page; wherein an object display control is displayed in the multimedia content page, and the object display control is used to display the object display page; in response to a trigger operation on the search control, a search results page is displayed; wherein the search results page displays multiple target objects associated with the search keywords, and the target objects include one or more objects in the object display page. The content display method provided in this embodiment, when the interface exits from the object display page, displays the search keywords and the search controls associated with the search keywords in the displayed multimedia content page to guide the user to trigger the search controls, thereby displaying a search results page containing multiple target objects, which can improve the richness of content display to further improve the browsing experience of the content.

[0067] Figure 5 A structural diagram of a content display device provided by an embodiment of the present disclosure is shown in FIG. Figure 5 As shown, the device comprises:

[0068] The search control display module 510 is used to display the multimedia content page in response to the exit operation of the object display page, and display the search keyword and the search control associated with the search keyword in the multimedia content page; wherein the multimedia content page displays the object display control, and the object display control is used to display the object display page;

[0069] The search result page display module 520 is used to display the search result page in response to the triggering operation of the search control; wherein the search result page displays multiple target objects associated with the search keyword, and the target objects include one or more objects in the object display page.

[0070] Optionally, the search control display module 510 is further configured to:

[0071] Determine whether a transaction operation is detected in the object display page;

[0072] If no transaction operation is detected in the object display page, the search keyword and the search control associated with the search keyword are displayed in the multimedia content page.

[0073] Optionally, the search control display module 510 is further configured to:

[0074] Acquire search reference information; wherein the search reference information includes at least one of first object information in the object display page, interactive information in the object display page, and second object information in the multimedia content;

[0075] Determine search keywords based on search reference information;

[0076] A search keyword and a search control associated with the search keyword are displayed in the multimedia content page.

[0077] Optionally, the search control display module 510 is further configured to:

[0078] determining a plurality of candidate keywords according to the first object information and / or the second object information;

[0079] Determine weights of multiple candidate keywords based on the interaction information;

[0080] The candidate keyword with the largest weight is determined as the search keyword.

[0081] Optionally, the search result page display module 520 is further configured to:

[0082] If the target object includes an object in the object display page, then the object belonging to the object display page is set to the first position on the search result page for display;

[0083] If the target object includes multiple objects in the object display page, the multiple objects in the object display page are set to be displayed at the front position of the search result page.

[0084] Optionally, the search result page display module 520 is further configured to:

[0085] In the search result page, a preset mark is added to one or more objects belonging to the object display page, and / or a preset special effect is added to the area where the one or more objects belonging to the object display page are located.

[0086] Optionally, the search result page display module 520 is further configured to:

[0087] In response to the triggering operation on the search control, jump to the interface of the target application and display the search results page in the interface of the target application.

[0088] Optionally, the search result page display module 520 is further configured to:

[0089] The search results page is displayed in a manner that occupies a set proportion of the interface; wherein the set proportion is a value greater than 0 and less than or equal to 1.

[0090] Optionally, the search result page display module 520 is further configured to display the search result page in full screen in response to a triggering operation on the search result page if the ratio is set to a value greater than 0 and less than 1.

[0091] Optionally, it also includes: a search result page closing module, which is used to:

[0092] In response to a closing operation on the search result page, a main page of the target application is displayed.

[0093] Optionally, it also includes: a return control trigger module, which is used to:

[0094] In response to the triggering operation of the multimedia return control, the multimedia content page is returned to be displayed.

[0095] The content display device provided in the embodiments of the present disclosure can execute the content display method provided in any embodiment of the present disclosure, and has the corresponding functional modules and beneficial effects of the execution method.

[0096] It is worth noting that the various units and modules included in the above-mentioned device are only divided according to functional logic, but are not limited to the above-mentioned division, as long as the corresponding functions can be achieved; in addition, the specific names of the functional units are only for the convenience of distinguishing each other, and are not used to limit the protection scope of the embodiments of the present disclosure.

[0097] Figure 6 This is a schematic diagram of the structure of an electronic device provided by an embodiment of the present disclosure. Figure 6 , which shows an electronic device (eg, Figure 6 The terminal device in the embodiment of the present disclosure may include but is not limited to mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 6 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0098] like Figure 6 As shown, the electronic device 500 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 501, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 502 or a program loaded from a storage device 508 into a random access memory (RAM) 503. In the RAM 503, various programs and data required for the operation of the electronic device 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other via a bus 504. An edit / output (I / O) interface 505 is also connected to the bus 504.

[0099] Typically, the following devices may be connected to the I / O interface 505: an input device 506 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 507 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 508 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 509. The communication device 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. Although Figure 6 The electronic device 500 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0100] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 509, or installed from a storage device 508, or installed from a ROM 502. When the computer program is executed by the processing device 501, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0101] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0102] The electronic device provided by the embodiment of the present disclosure and the content display method provided by the above embodiment belong to the same inventive concept. The technical details not fully described in this embodiment can be referred to the above embodiment, and this embodiment has the same beneficial effects as the above embodiment.

[0103] The embodiments of the present disclosure provide a computer storage medium on which a computer program is stored. When the program is executed by a processor, the content display method provided by the above embodiments is implemented.

[0104] It should be noted that the computer-readable medium disclosed above may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that may be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, in which a computer-readable program code is carried. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. The computer readable signal medium may also be any computer readable medium other than a computer readable storage medium, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0105] In some embodiments, the client and the server may communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0106] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0107] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device:

[0108] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device: displays a multimedia content page in response to an exit operation on an object display page, and displays a search keyword and a search control associated with the search keyword in the multimedia content page; wherein an object display control is displayed in the multimedia content page, and the object display control is used to display the object display page; displays a search result page in response to a trigger operation on the search control; wherein the search result page displays multiple target objects associated with the search keyword, and the target objects include one or more objects in the object display page.

[0109] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0110] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0111] The units involved in the embodiments described in the present disclosure may be implemented by software or hardware. The name of a unit does not limit the unit itself in some cases. For example, the first acquisition unit may also be described as a "unit for acquiring at least two Internet Protocol addresses".

[0112] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0113] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0114] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0115] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0116] Although the subject matter has been described in language specific to structural features and / or methodological logical actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims.

Claims

1. A content display method, characterized in that: include: In response to an exit operation on the object display page, a multimedia content page is displayed, and a search keyword and a search control associated with the search keyword are displayed in the multimedia content page; wherein an object display control is displayed in the multimedia content page, and the object display control is used to display the object display page; In response to a triggering operation on the search control, a search results page is displayed; wherein the search results page displays a plurality of target objects associated with the search keyword, and the target objects include one or more objects in the object display page.

2. The method according to claim 1, characterized in that Displaying a search keyword and a search control associated with the search keyword in the multimedia content page includes: Determining whether a transaction operation is detected in the object display page; If no transaction operation is detected in the object display page, a search keyword and a search control associated with the search keyword are displayed in the multimedia content page.

3. The method according to claim 1, characterized in that Displaying a search keyword and a search control associated with the search keyword in the multimedia content page includes: Acquire search reference information; wherein the search reference information includes at least one of the first object information in the object display page, the interaction information in the object display page, and the second object information in the multimedia content; Determine a search keyword based on the search reference information; The search keyword and a search control associated with the search keyword are displayed in the multimedia content page.

4. The method according to claim 3, characterized in that: Determining a search keyword based on the search reference information includes: Determine a plurality of candidate keywords according to the first object information and / or the second object information; Determining weights of the plurality of candidate keywords based on the interaction information; The candidate keyword with the largest weight is determined as the search keyword.

5. The method according to claim 1, characterized in that Displays the search results page, including: If the target object includes an object in the object display page, an object belonging to the object display page is set to be displayed at the first position of the search result page; If the target object includes multiple objects in the object display page, the multiple objects in the object display page are set to be displayed at the front position of the search result page.

6. The method according to claim 1 or 5, characterized in that: Displays the search results page, including: In the search result page, a preset mark is added to one or more objects belonging to the object display page, and / or a preset special effect is added to the area where the one or more objects belonging to the object display page are located.

7. The method according to claim 1, characterized in that In response to a triggering operation on the search control, displaying a search result page includes: In response to a triggering operation on the search control, the interface of the target application is jumped to, and a search result page is displayed in the interface of the target application.

8. The method according to claim 7, characterized in that Displays the search results page, including: The search result page is displayed in a manner of occupying a set proportion of the interface; wherein the set proportion is a value greater than 0 and less than or equal to 1.

9. The method according to claim 8, characterized in that If the set ratio is a value greater than 0 and less than 1, in response to a triggering operation on the search result page, the search result page is displayed in full screen.

10. The method according to claim 7, characterized in that After the search results page is displayed, it also includes: In response to a closing operation on the search result page, a main page of the target application is displayed.

11. The method according to claim 7, characterized in that The search result page includes a multimedia return control, and after displaying the search result page, further includes: In response to the triggering operation on the multimedia return control, the multimedia content page is returned to be displayed.

12. A content display device, characterized in that: include: A search control display module, configured to display a multimedia content page in response to an exit operation on the object display page, and to display a search keyword and a search control associated with the search keyword in the multimedia content page; wherein the multimedia content page displays an object display control, and the object display control is used to display the object display page; A search result page display module is used to display a search result page in response to a trigger operation on the search control; wherein the search result page displays multiple target objects associated with the search keyword, and the target objects include one or more objects in the object display page.

13. An electronic device, characterized in that: The electronic device comprises: one or more processors; a storage device for storing one or more programs, When the one or more programs are executed by the one or more processors, the one or more processors implement the content display method as described in any one of claims 1-11.

14. A storage medium comprising computer executable instructions, wherein the computer executable instructions are used to execute the content display method according to any one of claims 1 to 11 when executed by a computer processor.

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