Live broadcast content recommendation method and device, electronic equipment and storage medium

Abstract

The invention relates to a live broadcast content recommendation method and device, electronic equipment and a storage medium. The method comprises the following steps: displaying a content recommendation card on a live broadcast guide page; the content recommendation card comprises a recommendation tag and at least one piece of recommendation content corresponding to the recommendation tag; and in response to a trigger operation on the content recommendation card, displaying a live broadcast room, and displaying a corresponding content page in the live broadcast room based on the number of the recommended contents. According to the method, the recommendation dimension can be expanded, display of multiple recommendation contents under different recommendation tags is realized, the content currently explained by the live broadcast room is not limited to be displayed, and the richness of content recommendation is improved.

Description

Live streaming content recommendation methods, devices, electronic equipment and storage media Technical Field

[0001] This disclosure relates to the field of computer technology, and in particular to a method, apparatus, electronic device, storage medium, and program product for recommending live streaming content. Background Technology

[0002] With the continuous expansion of the internet user base, e-commerce platforms need to address the personalized needs of a massive number of users. Users can browse hundreds of products daily, making it crucial for the industry to identify potential user needs from a vast database of millions of products and improve user conversion and platform retention rates.

[0003] In related technologies, the cards displayed on the store's live streaming guide page follow the same logic as the live streaming room, only showing cards of the currently explained products. The display style is monotonous, the information content is insufficient, and the recommendation accuracy is inadequate. Summary of the Invention

[0004] This disclosure provides a method, apparatus, electronic device, storage medium, and program product for recommending live streaming content, to at least solve the problems in related technologies where the cards displayed on the live streaming guide page only show cards of the currently explained product, resulting in a limited display style, insufficient information content, and inaccurate recommendation accuracy. The technical solution of this disclosure is as follows:

[0005] According to a first aspect of the present disclosure, a live streaming content recommendation method is provided, comprising:

[0006] The live stream guide page displays content recommendation cards; each content recommendation card contains a recommendation tag and at least one recommended piece of content corresponding to the recommendation tag.

[0007] In response to the triggering operation of the content recommendation card, the live room is displayed, and based on the number of recommended contents, the corresponding content page is displayed in the live room.

[0008] In one exemplary embodiment, displaying content recommendation cards on the live stream guidance page includes:

[0009] If there are multiple recommended content items, multiple content recommendation cards will be displayed on the live stream guidance page; each content recommendation card corresponds to one recommended content item.

[0010] In one exemplary embodiment, displaying content recommendation cards on the live stream guidance page further includes:

[0011] If there are multiple recommended items, each recommended item will be displayed in a list or grid format in the content recommendation card on the live streaming guide page.

[0012] In one exemplary embodiment, the step of displaying a live stream room in response to a triggering operation on the content recommendation card, and displaying a corresponding content page in the live stream room based on the number of recommended content items, includes:

[0013] The number of recommended content items is determined to be one, or multiple recommended content items are displayed through multiple content recommendation cards;

[0014] In response to a trigger operation on any area of ​​the content recommendation card, the live stream room is displayed, and the main content interface of the recommended content in the triggered content recommendation card is displayed in the live stream room; the main content interface is a transition page to enter the content details page.

[0015] In one exemplary embodiment, the step of displaying a live stream room in response to a triggering operation on the content recommendation card, and displaying a corresponding content page in the live stream room based on the number of recommended content items, includes:

[0016] The number of recommended content items is determined to be multiple;

[0017] In response to a trigger operation on the content recommendation card, the live stream room is displayed, and a content list page under the recommendation tag is displayed in the live stream room; the content list page includes multiple pieces of content belonging to the recommendation tag.

[0018] In an exemplary embodiment, displaying the content list page under the recommendation tag in the live stream includes:

[0019] If the triggering operation of the content recommendation card is a triggering operation for any recommended content in the content recommendation card, then the triggered recommended content is displayed at the top of the content list page, and the remaining recommended content is displayed in a preset order;

[0020] If the triggering operation for the content recommendation card is a triggering operation targeting a non-recommended content area within the content recommendation card, then the recommended content will be displayed on the content list page in a preset order.

[0021] In one exemplary embodiment, the step of displaying a live stream room in response to a triggering operation on the content recommendation card, and displaying a corresponding content page in the live stream room based on the number of recommended content items, includes:

[0022] The number of recommended content items is determined to be multiple;

[0023] In response to a trigger operation for any recommended content in the content recommendation card, the live stream room is displayed, and the main content interface of the triggered recommended content is displayed in the live stream room;

[0024] In response to a triggered operation targeting a non-recommended content area in the content recommendation card, the live stream room is displayed, and a content list page under the recommendation tag is shown in the live stream room; the content list page includes multiple pieces of content belonging to the recommendation tag.

[0025] In an exemplary embodiment, the recommendation tags in the content recommendation card are determined in the following manner:

[0026] Obtain the live streaming information and / or user interaction behavior information of the live streaming room;

[0027] Based on the live stream information and / or the user's interaction behavior information, determine the recommendation tags to be displayed in the content recommendation card.

[0028] According to a second aspect of the present disclosure, a live streaming content recommendation device is provided, comprising:

[0029] The card display unit is configured to display content recommendation cards on the live stream guide page; the content recommendation cards include recommendation tags and at least one piece of recommended content corresponding to the recommendation tags.

[0030] The page display unit is configured to perform a response to the triggering operation of the content recommendation card, display the live room, and display the corresponding content page in the live room based on the number of recommended content.

[0031] In one exemplary embodiment, the card display unit is further configured to display multiple content recommendation cards on the live streaming guide page if the number of recommended content items is multiple; each content recommendation card corresponds to one recommended content item.

[0032] In an exemplary embodiment, the card display unit is further configured to display each recommended content in a list or grid format in the content recommendation card of the live streaming guide page if there are multiple recommended contents.

[0033] In one exemplary embodiment, the page display unit is further configured to determine whether the number of recommended content is one or to display multiple recommended content through multiple content recommendation cards; in response to a triggering operation on any area of ​​the content recommendation card, to display the live broadcast room, and to display the main content interface of the recommended content in the triggered content recommendation card in the live broadcast room; the main content interface is a transition page for entering the content details page.

[0034] In one exemplary embodiment, the page display unit is further configured to determine that the number of recommended content items is multiple; in response to a triggering operation on the content recommendation card, display the live stream room, and display a content list page under the recommendation tag in the live stream room; the content list page includes multiple items belonging to the recommendation tag.

[0035] In an exemplary embodiment, the page display unit is further configured to perform the following actions: if the triggering operation on the content recommendation card is a triggering operation for any recommended content in the content recommendation card, then the triggered recommended content is displayed at the top of the content list page, and the remaining recommended content is displayed in a preset order; if the triggering operation on the content recommendation card is a triggering operation for a non-recommended content area in the content recommendation card, then each recommended content is displayed in a preset order on the content list page.

[0036] In one exemplary embodiment, the page display unit is further configured to: determine that the number of recommended content items is multiple; in response to a triggering operation for any recommended content item in the content recommendation card, display the live stream room and display the main content interface of the triggered recommended content item in the live stream room; in response to a triggering operation for a non-recommended content area in the content recommendation card, display the live stream room and display the content list page under the recommendation tag in the live stream room; the content list page includes multiple items belonging to the recommendation tag.

[0037] In one exemplary embodiment, the apparatus further includes a tag determination unit configured to perform the following actions: acquiring live streaming information of the live streaming room and / or user interaction behavior information; and determining recommendation tags to be displayed in the content recommendation card based on the live streaming information and / or the user interaction behavior information.

[0038] According to a third aspect of the present disclosure, an electronic device is provided, comprising:

[0039] processor;

[0040] Memory used to store the processor's executable instructions;

[0041] The processor is configured to execute the instructions to implement the method as described in any of the preceding methods.

[0042] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, enables the electronic device to perform the method described in any of the preceding claims.

[0043] According to a fifth aspect of the present disclosure, a computer program product is provided, the computer program product including instructions that, when executed by a processor of an electronic device, enable the electronic device to perform the method as described in any of the preceding claims.

[0044] The technical solutions provided by the embodiments of this disclosure bring at least the following beneficial effects:

[0045] The live stream guide page displays a content recommendation card containing a recommendation tag and at least one corresponding recommended content. In response to a triggering action on the content recommendation card, the live stream room is displayed, and based on the number of recommended content items, the corresponding content page is shown within the live stream room. This method displays recommendation tags and recommended content under those tags within the content recommendation card, and there can be more than one recommended content item, thus expanding the recommendation dimensions and enabling the display of multiple recommended content items under different recommendation tags, not limited to displaying the content currently being explained in the live stream room. Furthermore, when a user triggers the content recommendation card to enter the live stream room, different pages are displayed in the live stream room depending on the number of recommended content items, enhancing the richness of content recommendations, increasing content exposure, and promoting store conversion rates and click-through rates for content recommendation cards.

[0046] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0047] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0048] Figure 1 is a flowchart illustrating a live content recommendation method according to an exemplary embodiment.

[0049] Figure 2 is a schematic diagram illustrating the display of a single recommended content in a content recommendation card according to an exemplary embodiment.

[0050] Figure 3-1 is a schematic diagram illustrating the display of multiple recommended contents through a content recommendation card according to an exemplary embodiment.

[0051] Figure 3-2 is a schematic diagram illustrating the display of multiple recommended contents through multiple content recommendation cards according to an exemplary embodiment.

[0052] Figure 3-3 is a schematic diagram illustrating the display of multiple recommended contents through a content recommendation card according to another exemplary embodiment.

[0053] Figures 3-4 are schematic diagrams illustrating the display of multiple recommended contents through a content recommendation card according to yet another exemplary embodiment.

[0054] Figure 4 is a flowchart illustrating a live content recommendation method according to another exemplary embodiment.

[0055] Figure 5 is a structural block diagram of a live content recommendation device according to an exemplary embodiment.

[0056] Figure 6 is a block diagram illustrating an electronic device according to an exemplary embodiment. Detailed Implementation

[0057] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0058] It should be noted that the embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0059] It should be noted that the terms "comprising" and "having," and any variations thereof, used in this application, are intended to cover non-exclusive inclusion. The term "multiple" as used in this application refers to two or more. The term "and / or" as used in this application refers to one of the solutions, or any combination of multiple solutions. It should also be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0060] In an exemplary embodiment, as shown in FIG1, a live content recommendation method is provided. This embodiment illustrates the application of this method to a terminal. It is understood that the method can also be applied to a server, and can also be applied to a system including a terminal and a server, and is implemented through the interaction between the terminal and the server. The terminal can be, but is not limited to, various personal computers, laptops, smartphones, tablets, IoT devices, and portable wearable devices. IoT devices can be smart speakers, smart TVs, smart air conditioners, smart in-vehicle devices, etc. Portable wearable devices can be smartwatches, smart bracelets, head-mounted devices, etc. The server can be implemented using a standalone server or a server cluster composed of multiple servers. In this embodiment, the method includes the following steps:

[0061] In step S110, a content recommendation card is displayed on the live streaming guide page; the content recommendation card contains a recommendation tag and at least one recommended content corresponding to the recommendation tag.

[0062] The recommended content can be physical items, such as clothing, jewelry, and daily necessities, or virtual electronic items, such as app memberships and coupons, or other items that can be recommended in the live stream.

[0063] In this context, recommendation tags can be understood as descriptions of the recommendation dimensions of the recommended content. For example, recommendation tags could include: instant discount with coupons, flash sales, new arrivals from livestreamers, national subsidies, "You May Also Like," top 3 best-selling items, discounts of X for every X spent (e.g., 30 off for every 200 spent), and large-scale promotions from major brands. It's important to note that the number of recommended items can affect the corresponding recommendation tags; they can be the same or different. For example, when there's only one recommended item, the recommendation tags might be A, B, C, and D; when there are multiple recommended items, the tags might be C, D, E, and F. In other words, some recommendation tags only apply when there are multiple recommended items (e.g., top 3 best-selling items), some only apply when there's only one recommended item, and some apply regardless of the number of recommended items.

[0064] The content recommendation card contains one of various recommendation tags to highlight the features of the recommended content. A content recommendation card can contain only one or more recommended items, all of which must correspond to the recommendation tag. The recommended content displayed on the card can include images, prices, and brief descriptions, with each item occupying a designated display area within the card.

[0065] The live stream guide page includes a live stream entrance and product recommendation cards for the live stream. It can be understood as the "cover page" of the live stream, and its purpose is to guide users into the live stream by showcasing product highlights.

[0066] Specifically, content recommendation cards can be displayed in a preset area on the live stream guide page, which can be any area of ​​the live stream guide page.

[0067] For example, the live streaming guide page can be a store page, as shown in Figure 2(a), which is a schematic diagram of a store page. The upper part of the page contains a live streaming entrance with a "Pull down to enter the live streaming room" button and a content recommendation card 200. The lower part contains store information (such as store name, number of followers, reputation, etc., not shown in the figure). At the bottom of the page, there are selection entrances such as "Home", "Products", "Categories", "Members" and "Works". It can be understood that the content displayed in the lower part of the page changes with the selection entrances at the bottom of the page, but if the content displayed in the upper part is not affected, the entire page belongs to the live streaming guide page defined in this application. The content recommendation card 200 contains a recommendation tag "You May Like" and a recommended content. As shown in Figure 3-1(a), the content recommendation card 200 contains a recommendation tag "Top 3 Bestsellers" and three recommended content items.

[0068] In step S120, in response to the triggering operation of the content recommendation card, the live room is displayed, and the corresponding content page is displayed in the live room based on the number of recommended content.

[0069] Specifically, when a user triggers a content recommendation card, the system responds to the trigger by entering the live stream room, displaying the live stream interface, and showing different content pages in the live stream room based on the number of recommended content in the content recommendation card.

[0070] More specifically, when a content recommendation card contains only one recommended item, the same content page is displayed in the live stream (e.g., the main interface of the recommended item is displayed in all cases). When a content recommendation card contains multiple recommended items, the same content page can be displayed in the live stream (e.g., the content list page is displayed in all cases), or different content pages can be displayed depending on the trigger position of the content recommendation card (e.g., the content list page is displayed in some trigger positions, and the main interface of the recommended item is displayed in some trigger positions).

[0071] In the aforementioned live stream content recommendation method, a content recommendation card containing a recommendation tag and at least one corresponding recommended content is displayed on the live stream guidance page. In response to a triggering operation on the content recommendation card, the live stream room is displayed, and based on the number of recommended content items, the corresponding content page is shown within the live stream room. This method displays recommendation tags and recommended content under those tags within the content recommendation card, and there can be more than one recommended content item, thereby expanding the recommendation dimensions and enabling the display of multiple recommended content items under different recommendation tags, not limited to displaying the content currently being explained in the live stream room. Simultaneously, when a user triggers the content recommendation card to enter the live stream room, different pages are displayed in the live stream room depending on the number of recommended content items, enhancing the richness of content recommendations, increasing content exposure, and promoting store conversion rates and click-through rates for content recommendation cards.

[0072] It's understandable that the number of recommended content items displayed on the live stream guide page can be one or more. When there are multiple items, there are two display methods based on the number of content recommendation cards, which will be explained below.

[0073] The first display method: displaying content recommendation cards. Correspondingly, in an exemplary embodiment, step S110 of displaying content recommendation cards on the live broadcast guidance page includes: if there are multiple recommended contents, displaying multiple content recommendation cards on the live broadcast guidance page; each content recommendation card corresponds to one recommended content.

[0074] Specifically, when there are multiple recommended content items displayed through multiple content recommendation cards, each content recommendation card can be set to display one recommended content item. The content recommendation cards are displayed sequentially on the live stream guide page, typically horizontally. In some implementations, vertical or diagonal arrangements can also be used; this application does not impose specific limitations on this. The order of the content recommendation cards is the order in which the recommended content is displayed. This order can be customized or calculated based on different recommendation tags. For example, for recommendation tags such as "limited-time flash sale," "new product launch by streamer," "national subsidy," and "you might like," the order of the content recommendation cards can be customized. For recommendation tags such as "Top 3 best-selling items," the order needs to be determined based on sales volume.

[0075] Referring to Figure 3-2, which is a schematic diagram of displaying multiple recommended contents through multiple content recommendation cards in one embodiment, each content recommendation card 200 shown in Figure (a) corresponds to one recommended content. The content recommendation cards are arranged horizontally on the live broadcast guidance page and can be moved according to the user's swipe operation or displayed sequentially in a scrolling manner.

[0076] In this embodiment, when there are multiple recommended contents, one recommended content is displayed through each content recommendation card. Multiple recommended contents are displayed through multiple content recommendation cards, making each recommended content independent of the others. The order of each recommended content can be flexibly adjusted, and the conversion rate of each recommended content can be measured independently.

[0077] The second display method: displaying through a content recommendation card. Correspondingly, in an exemplary embodiment, step S110 displays a content recommendation card on the live broadcast guidance page, including: if there are multiple recommended contents, displaying each recommended content in a list or grid format in the content recommendation card on the live broadcast guidance page.

[0078] Specifically, when there are multiple recommended items and they are displayed through a single content recommendation card, the recommended items can be displayed in either a list or a grid format within the content recommendation card.

[0079] For example, Figure 3-1(a) shows the recommended content displayed in a list format on the content recommendation page, while Figure 3-3(a) shows the recommended content displayed in a grid format on the content recommendation page.

[0080] In this embodiment, when there are multiple recommended contents, multiple recommended contents are displayed through a single content recommendation card, resulting in a compact layout. This improves the space utilization of the live streaming guide page, and users can see all recommended contents without scrolling, thus achieving a high information density.

[0081] It should be noted that when a content recommendation card contains only one recommended content, the same content page will be displayed in the live stream. There are two scenarios where a content recommendation card contains only one recommended content: one is that there is only one recommended content to be displayed on the live stream tutorial page, and the other is that multiple recommended content items are to be displayed, but each recommended content item corresponds to one content recommendation card (i.e., the display method described above that uses multiple content recommendation cards to display multiple recommended content items).

[0082] Correspondingly, in an exemplary embodiment, step S120, in response to a triggering operation on a content recommendation card, displays a live stream room and, based on the number of recommended content items, displays a corresponding content page in the live stream room, including: determining that the number of recommended content items is one or displaying multiple recommended content items through multiple content recommendation cards; in response to a triggering operation on any area of ​​a content recommendation card, displays a live stream room and displays the main content interface of the recommended content in the triggered content recommendation card in the live stream room; the main content interface is a transition page for entering the content details page.

[0083] The main content interface is shown in Figure 2 and Figure 3-2 (b). It does not completely obscure the live broadcast room and includes key content such as the main product image, price, and title. Users will enter the details page after scrolling down the main content interface or clicking the "Details" entry. Therefore, it can be regarded as a transition page to enter the content details page.

[0084] Specifically, if the number of recommended content items to be displayed on the live stream guide page is only one, that is, only one recommended content item will be displayed in the content recommendation card, when a user triggers the content recommendation card, the triggering operation can be a triggering operation on any area of ​​the content recommendation card. In response to the triggering operation, the live stream room is displayed, and the main interface of this recommended content is displayed in the live stream room.

[0085] For example, referring to Figure 2, when a single recommended content is displayed in the content recommendation card, after the content recommendation card in Figure (a) is triggered, Figure (b) is displayed, that is, the main content interface 210 of the recommended content is displayed in the live broadcast room.

[0086] If there are multiple recommended content items to be displayed on the live stream guide page, but each recommended content item is displayed through multiple content recommendation cards, that is, each content recommendation card contains only one recommended content item, if a user triggers any of the multiple content recommendation cards, then in response to the triggering operation, the live stream room is displayed, and the main content interface of the recommended content in the content recommendation card triggered by the user is displayed in the live stream room.

[0087] For example, suppose the live stream guide page displays three recommended content cards: content recommendation card A displays recommended content a, content recommendation card B displays recommended content b, and content recommendation card C displays recommended content c. If a trigger operation is received on content recommendation card B, the live stream room will be displayed, and the main interface of recommended content b will be shown in the live stream room.

[0088] For example, referring to Figure 3-2, when displaying various recommended content through multiple content recommendation cards, triggering any content recommendation card in Figure (a) will display Figure (b), that is, the main content interface 210 of the recommended content in the triggered content recommendation card will be displayed in the live broadcast room.

[0089] In this embodiment, for the case where the content recommendation card contains only one recommended content, after receiving a trigger operation on the content recommendation card, in response to the trigger operation, the main content interface of the recommended content is directly displayed in the live broadcast room, instead of just displaying a pop-up window of the recommended content and requiring clicking the pop-up window to view the main content interface, which can shorten the interaction path.

[0090] When a content recommendation card contains multiple recommended content items, the same content page can be displayed in the live stream, or different content pages can be displayed depending on the trigger position of the content recommendation card. The following explains the two scenarios respectively.

[0091] Scenario 1: The content recommendation card contains multiple recommended content items, and the same content page is displayed in the live broadcast room.

[0092] Correspondingly, in an exemplary embodiment, step S120, in response to the triggering operation of the content recommendation card, displays the live room and, based on the number of recommended content, displays the corresponding content page in the live room, including: determining that the number of recommended content is multiple; in response to the triggering operation of the content recommendation card, displays the live room and displays the content list page under the recommendation tag in the live room; the content list page includes multiple pieces of content belonging to the recommendation tag.

[0093] The content list page does not completely obscure the live stream room, as shown in Figure 3-1 and Figure 3-3 (b). The content list page displays thumbnail information of each recommended content, including basic content information (such as thumbnail, title, real-time price), sales volume, and quick operation entry (such as "go to buy").

[0094] Specifically, when a content recommendation card contains multiple recommended items with the same recommendation tag, there will also be other recommended items for that recommendation tag. When a user triggers an action on this content recommendation card, the trigger can be applied to any area within the content recommendation card. In response to this trigger, the live stream is displayed, and the content list page under the recommendation tag in the content recommendation card is shown in the live stream.

[0095] For example, as shown in Figures 3-1 and 3-3, within the same content recommendation card, regardless of whether multiple recommended items are displayed in a list or a grid format, the content list page is always displayed in the live stream after a trigger action is received for that content recommendation card.

[0096] In this embodiment, when a content recommendation card contains multiple recommended contents, in response to the user's trigger operation on the content recommendation card, a content list page is displayed in the live broadcast room, making it convenient for the user to view the various recommended contents under the recommendation tags of the content recommendation card.

[0097] Furthermore, in an exemplary embodiment, displaying a content list page under a recommendation tag in the live stream includes: if the triggering operation on the content recommendation card is a triggering operation for any recommended content in the content recommendation card, then the triggered recommended content is displayed at the top of the content list page, and the remaining recommended content is displayed in a preset order; if the triggering operation on the content recommendation card is a triggering operation for a non-recommended content area in the content recommendation card, then each recommended content is displayed in a preset order on the content list page.

[0098] The non-recommended content area refers to the area in the content recommendation card other than the area occupied by each recommended content.

[0099] It is understandable that although triggering any area of ​​a content recommendation card containing multiple recommended items will display the content list page, the display order of each recommended item on the content list page can be adaptively changed depending on the trigger position of the content recommendation card.

[0100] Specifically, if the trigger action for a content recommendation card is a trigger action for any recommended content within the content recommendation card, it can be considered that the user is quite interested in that recommended content. Therefore, the triggered recommended content can be placed at the top of the content list page for display, so that the user does not need to search for that recommended content again, and the other recommended content can be displayed in the original preset order.

[0101] For example, in Figure 3-1, the recommended content is initially ordered by sales volume, so it should also be displayed in descending order of sales volume on the content list page. However, if the user's trigger action is for the TOP2 content, then when displaying the content list page, as shown in Figure 3-1(b), the TOP2 content will be placed at the top of the content list page, and the remaining recommended content will still be displayed in its original order, i.e., the display order is: TOP2→TOP1→TOP3→TOP4→…TOPN.

[0102] If the trigger action for the content recommendation card is a trigger action targeting a non-recommended content area within the content recommendation card, then the recommended content will be displayed on the content list page in a preset order.

[0103] For example, taking Figure 3-1 as an example, if the user's trigger operation is a trigger operation targeting the non-recommended content area in the content recommendation card, then when displaying the content list page, the content will be displayed according to the original preset order of each recommended content, that is, the display order is: TOP1→TOP2→TOP3→TOP4→…TOPN.

[0104] In this embodiment, when a content recommendation card contains multiple recommended contents, the order of the recommended contents displayed on the content list page is adaptively adjusted in response to the user's triggering operation at different trigger positions in the content recommendation card. This allows the content list page to adapt to the user's needs and make it more suitable for the user's requirements.

[0105] Scenario 2: The content recommendation card contains multiple recommended content items. Depending on the trigger location of the content recommendation card, different content pages are displayed.

[0106] Correspondingly, in an exemplary embodiment, step S120, in response to a triggering operation on a content recommendation card, displays a live stream room and, based on the number of recommended content items, displays a corresponding content page in the live stream room, including: determining that the number of recommended content items is multiple; in response to a triggering operation on any recommended content item in the content recommendation card, displaying a live stream room and displaying the main content interface of the triggered recommended content in the live stream room; in response to a triggering operation on a non-recommended content area in the content recommendation card, displaying a live stream room and displaying a content list page under the recommendation tag in the live stream room; the content list page includes multiple items belonging to the recommendation tag.

[0107] Specifically, if the trigger action targets any recommended content in the content recommendation card, it can be assumed that the user is quite interested in that content. Therefore, upon entering the live stream, the main interface of that recommended content can be displayed directly in the live stream. If the trigger action targets a non-recommended content area in the content recommendation card, it can be assumed that the user currently has no content of interest. Therefore, upon entering the live stream, a content list page can be displayed for the user to choose from.

[0108] For example, referring to Figure 3-4, the content recommendation card displays three recommended items: A, B, and C, all labeled "¥30 off for purchases over ¥200". If the trigger operation targets recommended item A within the content recommendation card, the main interface of recommended item A will be displayed in the live stream. If the trigger operation targets a non-recommended content area within the content recommendation card, a content list page consisting of recommended items matching the "¥30 off for purchases over ¥200" offer will be displayed in the live stream.

[0109] In this embodiment, when a content recommendation card contains multiple recommended contents, different content pages are displayed depending on the trigger position of the content recommendation card, so that the page displayed in the live broadcast room matches the user's operation, which can improve the matching degree with user needs.

[0110] In one exemplary embodiment, the recommendation tags in the content recommendation card are determined by: obtaining live streaming information from the live streaming room and / or user interaction behavior information; and determining the recommendation tags to be displayed in the content recommendation card based on the live streaming information and / or user interaction behavior information.

[0111] The live stream information can be the current status of the live stream, or its main features or highlights. For example, if the live stream is currently running a limited-time flash sale, the recommended tag can be set to "Limited-Time Flash Sale"; or if the live stream is currently running a discount promotion, the recommended tag can be set to "Spend X, Get X Off".

[0112] User interaction behavior information can reflect their consumption habits. Therefore, it's possible to determine the types of content and price range a user consumes in a store based on this information. Alternatively, it can be determined by identifying characteristics such as frequently consuming content recommended in real-time by livestreamers or high-selling content. When determining content tags, these characteristics should be referenced to the user's consumption habits. For example, if a user frequently consumes high-selling content, the recommendation tag could be set as "Top 3 Bestsellers"; or if a user is price-sensitive, the recommendation tags could be set as "Flash Sale" or "Discounts on Orders Over a Certain Amount".

[0113] In practice, it can obtain live stream information from the live stream room and determine the recommendation tags to be displayed in the content recommendation card based on this information. It can also obtain user interaction behavior information and determine the recommendation tags to be displayed in the content recommendation card based on this information. Alternatively, it can obtain both live stream information from the live stream room and user interaction behavior information; and then determine the recommendation tags to be displayed in the content recommendation card based on this information.

[0114] In this embodiment, recommendation tags are determined based on the live streaming information of the live streaming room and / or the user's interactive behavior information. This makes the determined recommendation tags more personalized and better meet the user's needs, thereby improving the recommendation effect.

[0115] Referring to Figure 4, a flowchart illustrating a live content recommendation method according to another exemplary embodiment is shown. In this embodiment, the method includes the following steps:

[0116] (1) Obtain live streaming information and / or user interaction behavior information from the live streaming room.

[0117] (2) Based on live streaming information and / or user interaction behavior information, determine the recommendation tags to be displayed in the content recommendation card.

[0118] (3) Display a content recommendation card on the live streaming guide page that includes a recommendation tag and at least one recommended content corresponding to the recommendation tag.

[0119] (4.1) If the number of recommended content is one, or if the number of recommended content is multiple, but each recommended content is displayed through multiple content recommendation cards on the live broadcast guide page; in response to the trigger operation on any area of ​​the content recommendation card, the live broadcast room is displayed, and the main content interface of the recommended content in the triggered content recommendation card is displayed in the live broadcast room.

[0120] The main content interface serves as a transition page to the content details page, with each content recommendation card corresponding to a recommended piece of content.

[0121] (4.2) If there are multiple recommended contents, each recommended content is displayed in a list or grid format in a content recommendation card on the live broadcast guide page.

[0122] (4.2a): In response to a triggering operation on any recommended content in the content recommendation card, the live room is displayed, and the content list page under the recommendation tag is displayed in the live room; wherein, the triggered recommended content is displayed at the top of the content list page, and the remaining recommended content is displayed in a preset order.

[0123] In response to a trigger action on a non-recommended content area in the content recommendation card, the live stream room is displayed, and a list of content under the recommendation tag is shown in the live stream room; the recommended content is displayed in a preset order.

[0124] (4.2b): In response to a trigger action on any of the recommended content in the content recommendation card, display the live room and show the main content interface of the triggered recommended content in the live room.

[0125] In response to a triggered action targeting a non-recommended content area within a content recommendation card, the live stream room is displayed, along with a content list page under the recommendation tag; the content list page includes multiple pieces of content belonging to the recommendation tag.

[0126] This application provides an intelligent recommendation method based on multi-dimensional user behavior. This method displays recommendation tags and recommended content under those tags in a content recommendation card. The recommended content can be multiple, thus expanding the recommendation dimensions and enabling the display of multiple recommended contents under different recommendation tags, not limited to the content currently being discussed in the live stream. Furthermore, when a user triggers a content recommendation card to enter the live stream, different pages are displayed in the live stream depending on the number of recommended contents, enhancing the richness of content recommendations, increasing content exposure, and promoting conversion rates for stores entering the live stream and the click-through rate of content recommendation cards. This solves the problems of limited recommendation dimensions and insufficient recommendation accuracy in related technologies.

[0127] It should be understood that although the steps in the flowcharts of the embodiments described above are shown sequentially according to the arrows, these steps are not necessarily executed in the order indicated by the arrows. Unless explicitly stated herein, there is no strict order restriction on the execution of these steps, and they can be executed in other orders. Moreover, at least some steps in the flowcharts of the embodiments described above may include multiple steps or multiple stages. These steps or stages are not necessarily completed at the same time, but can be executed at different times. The execution order of these steps or stages is not necessarily sequential, but can be performed alternately or in turn with other steps or at least some of the steps or stages of other steps.

[0128] It is understood that the same / similar parts between the various embodiments of the methods described above in this specification can be referred to each other. Each embodiment focuses on the differences from other embodiments, and relevant parts can be referred to the description of other method embodiments.

[0129] Based on the same inventive concept, this disclosure also provides a live content recommendation apparatus for implementing the live content recommendation method described above.

[0130] Figure 5 is a structural block diagram illustrating a live content recommendation device according to an exemplary embodiment. Referring to Figure 5, the device includes:

[0131] The card display unit 510 is configured to display content recommendation cards on the live stream guide page; the content recommendation cards contain recommendation tags and at least one piece of recommended content corresponding to the recommendation tags.

[0132] Page display unit 520 is configured to respond to the triggering operation of the content recommendation card, display the live room, and display the corresponding content page in the live room based on the number of recommended content.

[0133] In one exemplary embodiment, the card display unit 510 is further configured to display multiple content recommendation cards on the live streaming guide page if there are multiple recommended contents; each content recommendation card corresponds to one recommended content.

[0134] In one exemplary embodiment, the card display unit 510 is further configured to display each recommended content in a list or grid format in the content recommendation card of the live broadcast guide page if there are multiple recommended contents.

[0135] In one exemplary embodiment, the page display unit 520 is further configured to determine that the number of recommended content is one or to display multiple recommended content through multiple content recommendation cards; in response to a triggering operation on any area of ​​the content recommendation card, to display a live broadcast room, and to display the main content interface of the recommended content in the triggered content recommendation card in the live broadcast room; the main content interface is a transition page for entering the content details page.

[0136] In an exemplary embodiment, the page display unit 520 is further configured to determine that the number of recommended content items is multiple; in response to a triggering operation on the content recommendation card, display a live broadcast room and display a content list page under the recommendation tag in the live broadcast room; the content list page includes multiple items belonging to the recommendation tag.

[0137] In an exemplary embodiment, the page display unit 520 is further configured to perform the following actions: if the triggering operation on the content recommendation card is a triggering operation for any recommended content in the content recommendation card, then the triggered recommended content is displayed at the top of the content list page, and the remaining recommended content is displayed in a preset order; if the triggering operation on the content recommendation card is a triggering operation for a non-recommended content area in the content recommendation card, then each recommended content is displayed in a preset order on the content list page.

[0138] In one exemplary embodiment, the page display unit 520 is further configured to: determine the number of recommended content items as multiple; in response to a trigger operation for any recommended content item in the content recommendation card, display a live streaming room and display the main content interface of the triggered recommended content in the live streaming room; in response to a trigger operation for a non-recommended content area in the content recommendation card, display a live streaming room and display a content list page under the recommendation tag in the live streaming room; the content list page includes multiple items belonging to the recommendation tag.

[0139] In one exemplary embodiment, the apparatus further includes a tag determination unit configured to perform the following actions: acquiring live streaming information of the live streaming room and / or user interaction behavior information; and determining recommendation tags to be displayed in the content recommendation card based on the live streaming information and / or user interaction behavior information.

[0140] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0141] Figure 6 is a block diagram illustrating an electronic device 600 for implementing a live content recommendation method according to an exemplary embodiment. For example, the electronic device 600 may be a mobile phone, computer, digital broadcasting terminal, messaging device, game console, tablet device, medical device, fitness equipment, personal digital assistant, etc.

[0142] Referring to FIG6, the electronic device 600 may include one or more of the following components: processing component 602, memory 604, power supply component 606, multimedia component 608, audio component 610, input / output (I / O) interface 612, sensor component 614, and communication component 616.

[0143] Processing component 602 typically controls the overall operation of electronic device 600, such as operations associated with display, telephone calls, data communication, camera operation, and recording operations. Processing component 602 may include one or more processors 620 to execute instructions to perform all or part of the steps of the methods described above. Furthermore, processing component 602 may include one or more modules to facilitate interaction between processing component 602 and other components. For example, processing component 602 may include a multimedia module to facilitate interaction between multimedia component 608 and processing component 602.

[0144] Memory 604 is configured to store various types of data to support the operation of electronic device 600. Examples of such data include instructions for any application or method operating on electronic device 600, contact data, phonebook data, messages, pictures, videos, etc. Memory 604 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic storage, flash memory, magnetic disk, optical disk, or graphene storage.

[0145] Power supply component 606 provides power to various components of electronic device 600. Power supply component 606 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to electronic device 600.

[0146] Multimedia component 608 includes a screen that provides an output interface between the electronic device 600 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touchscreen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensors may sense not only the boundaries of the touch or swipe action but also the duration and pressure associated with the touch or swipe operation. In some embodiments, multimedia component 608 includes a front-facing camera and / or a rear-facing camera. When the electronic device 600 is in an operating mode, such as a shooting mode or a video mode, the front-facing camera and / or the rear-facing camera may receive external multimedia data. Each front-facing camera and rear-facing camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

[0147] Audio component 610 is configured to output and / or input audio signals. For example, audio component 610 includes a microphone (MIC) configured to receive external audio signals when electronic device 600 is in an operating mode, such as call mode, recording mode, and voice recognition mode. The received audio signals may be further stored in memory 604 or transmitted via communication component 616. In some embodiments, audio component 610 also includes a speaker for outputting audio signals.

[0148] I / O interface 612 provides an interface between processing component 602 and peripheral interface modules, such as keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to, home buttons, volume buttons, power buttons, and lock buttons.

[0149] Sensor assembly 614 includes one or more sensors for providing state assessments of various aspects of electronic device 600. For example, sensor assembly 614 can detect the on / off state of electronic device 600, the relative positioning of components such as the display and keypad of electronic device 600, changes in position of electronic device 600 or its components, the presence or absence of user contact with electronic device 600, orientation or acceleration / deceleration of device 600, and temperature changes of electronic device 600. Sensor assembly 614 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. Sensor assembly 614 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, sensor assembly 614 may also include an accelerometer, gyroscope, magnetometer, pressure sensor, or temperature sensor.

[0150] Communication component 616 is configured to facilitate wired or wireless communication between electronic device 600 and other devices. Electronic device 600 can access wireless networks based on communication standards, such as WiFi, carrier networks (such as 2G, 3G, 4G, or 5G), or combinations thereof. In one exemplary embodiment, communication component 616 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, communication component 616 also includes a near-field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

[0151] In an exemplary embodiment, the electronic device 600 may be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field-programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic components to perform the methods described above.

[0152] In one exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory 604 including instructions, which can be executed by a processor 620 of an electronic device 600 to perform the above-described method. For example, the computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc.

[0153] In one exemplary embodiment, a computer program product is also provided, which includes instructions that can be executed by a processor 620 of an electronic device 600 to perform the above-described method.

[0154] It should be noted that the above-mentioned apparatus, electronic equipment, computer-readable storage medium, computer program product, etc., may also include other implementation methods according to the description of the method embodiments. For specific implementation methods, please refer to the description of the relevant method embodiments, which will not be elaborated here.

[0155] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the claims.

[0156] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A method for recommending live streaming content, characterized in that, include: Display content recommendation cards on the live stream guide page; The content recommendation card contains a recommendation tag and at least one recommended content corresponding to the recommendation tag; In response to the triggering operation of the content recommendation card, the live room is displayed, and based on the number of recommended contents, the corresponding content page is displayed in the live room.

2. The method according to claim 1, characterized in that, The step of displaying content recommendation cards on the live stream guidance page includes: if there are multiple recommended contents, displaying multiple content recommendation cards on the live stream guidance page; each content recommendation card corresponds to one recommended content.

3. The method according to claim 1, characterized in that, The step of displaying content recommendation cards on the live stream guidance page further includes: if there are multiple recommended contents, displaying each recommended content in a list or grid format in the content recommendation cards on the live stream guidance page.

4. The method according to claim 1 or 2, characterized in that, The step of responding to a trigger operation on the content recommendation card, displaying a live stream room, and displaying a corresponding content page in the live stream room based on the number of recommended content items includes: determining that the number of recommended content items is one or displaying multiple recommended content items through multiple content recommendation cards; responding to a trigger operation on any area of ​​the content recommendation card, displaying the live stream room, and displaying the main content interface of the recommended content in the triggered content recommendation card in the live stream room; the main content interface is a transition page for entering the content details page.

5. The method according to claim 1 or 3, characterized in that, The step of responding to a trigger operation on the content recommendation card, displaying a live stream room, and displaying a corresponding content page in the live stream room based on the number of recommended content includes: determining that the number of recommended content is multiple; responding to a trigger operation on the content recommendation card, displaying the live stream room, and displaying a content list page under the recommendation tag in the live stream room; the content list page includes multiple pieces of content belonging to the recommendation tag.

6. The method according to claim 5, characterized in that, The step of displaying the content list page under the recommended tag in the live broadcast room includes: if the triggering operation of the content recommendation card is a triggering operation for any recommended content in the content recommendation card, then the triggered recommended content is displayed at the top of the content list page, and the remaining recommended content is displayed in a preset order; if the triggering operation of the content recommendation card is a triggering operation for a non-recommended content area in the content recommendation card, then each recommended content is displayed in a preset order on the content list page.

7. The method according to claim 1 or 3, characterized in that, The step of responding to a trigger operation on the content recommendation card, displaying a live stream room, and displaying a corresponding content page in the live stream room based on the number of recommended content items includes: determining that the number of recommended content items is multiple; responding to a trigger operation on any recommended content item in the content recommendation card, displaying the live stream room and displaying the main content interface of the triggered recommended content in the live stream room; responding to a trigger operation on a non-recommended content area in the content recommendation card, displaying the live stream room and displaying a content list page under the recommendation tag in the live stream room; the content list page includes multiple pieces of content belonging to the recommendation tag.

8. The method according to claim 1, characterized in that, The recommendation tags in the content recommendation card are determined by: obtaining the live streaming information of the live streaming room and / or the user's interaction behavior information; and determining the recommendation tags displayed in the content recommendation card based on the live streaming information and / or the user's interaction behavior information.

9. A live streaming content recommendation device, characterized in that, include: The card display unit is configured to display content recommendation cards on the live stream guide page; The content recommendation card contains a recommendation tag and at least one recommended content corresponding to the recommendation tag; The page display unit is configured to perform a response to the triggering operation of the content recommendation card, display the live room, and display the corresponding content page in the live room based on the number of recommended content.

10. An electronic device, characterized in that, include: processor; A memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the live content recommendation method as described in any one of claims 1 to 8.

11. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the live content recommendation method as described in any one of claims 1 to 8.

12. A computer program product, comprising a computer program, characterized in that, When executed by a processor, the computer program implements the live content recommendation method as described in any one of claims 1 to 8.

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