Intelligent marketing system and method based on user experience feeling

Abstract

The invention discloses an intelligent marketing system and method based on user experience, and belongs to the technical field of marketing systems, the system comprises an Internet of Vehicles system, a driving experience evaluation system, a video data processing unit and a marketing system, and the Internet of Vehicles system is connected with the driving experience evaluation system, the video data processing unit and the marketing system. According to the technical scheme of the invention, the collection of the vehicle driving safety experience data and the evaluation of the user on the vehicle safety are realized, and the marketing video is automatically generated.

Description

Technical Field

[0001] The present invention relates to the technical field of marketing systems, and in particular to an intelligent marketing system and method based on user experience. Background Art

[0002] AEB (Autonomous Emergency Braking) is an active safety technology that can automatically monitor the traffic conditions ahead in an emergency and automatically brake if the driver fails to respond in time. This technology can help reduce the risk of an accident or reduce the extent of the injury caused by an accident if it occurs.

[0003] Currently, the AEB function of high-end vehicles is an important factor for consumers to choose their vehicles, and the marketing of AEB safety functions is also an important part of car companies' marketing.

[0004] However, currently most videos of vehicles triggering AEB braking are edited and shared by users themselves, making it difficult for automakers to proactively obtain users' evaluations of their real AEB safe driving experience and use the videos for marketing.

[0005] Based on this, the present invention designs an intelligent marketing system and method based on user experience to solve the above problems. Summary of the invention

[0006] In view of the above-mentioned shortcomings of the prior art, the present invention provides an intelligent marketing system and method based on user experience.

[0007] To achieve the above objectives, the present invention is implemented through the following technical solutions:

[0008] An intelligent marketing system based on user experience, comprising a vehicle networking system, a driving experience evaluation system, a video data processing unit and a marketing system, wherein the vehicle networking system, the driving experience evaluation system, the video data processing unit and the marketing system are all connected;

[0009] The vehicle networking system is used to record and store the vehicle driving video when the user is driving. The vehicle networking system is also used to send the braking signal after the emergency brake is triggered to the driving experience evaluation system;

[0010] The driving experience evaluation system is used to retrieve the vehicle driving video in the signal triggering time period according to the braking signal sent by the vehicle networking system and intercept it as driving safety moment video data. The driving experience evaluation system pushes the driving safety moment video to the user. The user chooses to evaluate the driving safety moment video data and generates evaluation data. When the user evaluates the driving safety moment video, the driving experience evaluation system sends the driving safety moment video data and the evaluation data to the vehicle networking system, and the vehicle networking system sends them to the video data processing unit. When the user does not evaluate the driving safety moment video, the driving safety moment video is deleted;

[0011] The video data processing unit is used to analyze, edit and generate marketing video data for the driving safety moment video data sent by the Internet of Vehicles system;

[0012] The video data processing unit generates the marketing video data to the marketing system;

[0013] The marketing system is used for marketing video data.

[0014] Furthermore, the Internet of Vehicles system includes an on-board processing unit, a wireless communication module, an Internet of Vehicles platform, a video recording unit, a storage unit and an AEB trigger unit, wherein the on-board processing unit is connected to the wireless communication module, the video recording unit, the storage unit and the AEB trigger unit, the wireless communication module is connected to the Internet of Vehicles platform, the Internet of Vehicles platform is connected to the video data processing unit and the marketing system, and the on-board processing unit is connected to the driving experience evaluation system;

[0015] The video recording unit is used to collect driving video data and send it to the vehicle-mounted processing unit, which sends it to the storage unit;

[0016] The storage unit is used for storing driving video data;

[0017] The AEB trigger unit is used to generate a braking signal when the vehicle triggers the AEB emergency brake and send it to the vehicle processing unit, and the vehicle processing unit sends it to the driving experience evaluation system;

[0018] The wireless communication module is used for data transmission between the vehicle processing unit and the vehicle networking platform;

[0019] The Internet of Vehicles platform is used for data transmission between the video data processing unit and the marketing system and data transmission between the wireless communication module and the video data processing unit;

[0020] Furthermore, the driving experience evaluation system includes a video retrieval unit, a safety experience push unit and a user evaluation unit, and the vehicle-mounted processing unit is connected to the video retrieval unit, the safety experience push unit and the user evaluation unit.

[0021] Furthermore, the video retrieval unit is used to receive the braking signal sent by the vehicle-mounted processing unit, and retrieve the video data of thirty seconds before and after the trigger signal node stored in the video recording unit through the vehicle-mounted processing unit, and then generate the driving safety moment video data after cropping and store it in the video recording unit;

[0022] The safety experience push unit is used to push the driving safety moment video data to the user, and the user chooses to rate or not rate the driving safety moment video;

[0023] When the user evaluates, the user evaluation unit sends the evaluation data to the vehicle processing unit, and the vehicle processing unit sends the driving safety moment video data and evaluation data stored in the video recording unit to the wireless communication module, the wireless communication module sends it to the vehicle networking platform, and the vehicle networking platform sends it to the video data processing unit;

[0024] When the user does not make an evaluation, the user evaluation unit sends a deletion instruction to the vehicle-mounted processing unit, and the vehicle-mounted processing unit deletes the video data of the driving safety moment stored in the video recording unit.

[0025] Furthermore, the video data processing unit includes a video copy analysis unit, a vehicle information collection unit, a copy editing unit and an AI commentary unit. The video copy analysis unit is connected to the Internet of Vehicles platform and the copy editing unit, the vehicle information collection unit is connected to the copy editing unit, the copy editing unit is connected to the AI ​​commentary unit, and the Internet of Vehicles platform is connected to both the copy editing unit and the AI ​​commentary unit.

[0026] Furthermore, the video text analysis unit is used to receive the driving safety moment video data sent by the Internet of Vehicles platform and perform technical analysis, the technical analysis includes analyzing the triggering cause of AEB, the road section information of the incident, weather information, and surrounding vehicle information, and generating the incident text data, and sending the incident text data to the text editing unit;

[0027] The information collection unit is used to collect product introduction copy data of the vehicle model, the product introduction copy data includes the vehicle's appearance design, performance characteristics, and interior configuration information, and send the product introduction copy data to the copy editing unit;

[0028] The copy editing unit is used to receive the evaluation data sent by the Internet of Vehicles platform, splice and integrate the product introduction copy data, the incident copy data and the evaluation data into an overall copy, and the copy editing unit sends the overall copy to the AI ​​interpretation unit;

[0029] The AI ​​commentary unit is used to receive driving safety moment video data sent by the Internet of Vehicles platform. The copy editing unit uses AI to generate voice for the overall copy and integrates it with the driving safety moment video data into marketing video data. The AI ​​commentary unit sends the marketing video data to the marketing system.

[0030] Furthermore, the marketing system includes a marketing center, a display unit and a social platform, and the marketing center is connected to the Internet of Vehicles platform, the display unit and the social platform;

[0031] The marketing center is used to receive the marketing video data sent by the AI ​​commentary unit and send it to the display unit and the social platform.

[0032] In order to better achieve the purpose of the present invention, the present invention also provides a method for using an intelligent marketing system based on user experience, comprising the following steps:

[0033] Step 1: The driving video data is collected by the video recording unit and sent to the vehicle processing unit, and the vehicle processing unit sends it to the storage unit for storage;

[0034] The AEB trigger unit generates a braking signal when the vehicle triggers the AEB emergency brake and sends it to the vehicle processing unit, which then sends it to the video retrieval unit;

[0035] Step 2: The video retrieval unit retrieves the video data of the seconds before and after the trigger signal node stored in the video unit through the vehicle processing unit, and then crops it to generate driving safety moment video data and store it in the video unit;

[0036] Step 3: The safety experience push unit pushes the driving safety moment video data to the user, and the user chooses to rate or not rate the driving safety moment video;

[0037] When the user makes an evaluation, the user evaluation unit sends the evaluation data to the vehicle processing unit, and the vehicle processing unit sends the driving safety moment video data and evaluation data stored in the video recording unit to the wireless communication module, and the wireless communication module sends it to the Internet of Vehicles platform, and the Internet of Vehicles platform sends it to the video copy analysis unit and the AI ​​commentary unit;

[0038] When the user does not make an evaluation, the user evaluation unit sends a deletion instruction to the vehicle-mounted processing unit, and the vehicle-mounted processing unit deletes the video data of the driving safety moment stored in the video recording unit;

[0039] Step 4: The video text analysis unit receives the driving safety moment video data sent by the Internet of Vehicles platform and performs technical analysis, including the triggering cause of AEB, the road section information of the incident, weather information, and surrounding vehicle information, and generates the incident text data, and sends the incident text data to the text editing unit;

[0040] The vehicle information collection unit collects product introduction copy data of the vehicle model, which includes the vehicle's exterior design, performance characteristics, and interior configuration information, and sends the product introduction copy data to the copy editing unit;

[0041] The copy editing unit receives the evaluation data sent by the Internet of Vehicles platform, splices and integrates the product introduction copy data, the incident copy data and the evaluation data into an overall copy, and sends the overall copy to the AI ​​interpretation unit;

[0042] The AI ​​commentary unit receives the driving safety moment video data sent by the Internet of Vehicles platform. The copy editing unit generates voice for the overall copy using AI and integrates it with the driving safety moment video data into marketing video data. The AI ​​commentary unit sends the marketing video data to the marketing system.

[0043] Step 5: The marketing center receives the marketing video data sent by the AI ​​commentary unit and sends it to the display unit and social platform.

[0044] The present invention has the following technical effects:

[0045] When the present invention is used, the recording and storage of vehicle driving videos and the generation of braking signals are realized through the Internet of Vehicles system. The vehicle driving video of the braking signal node is retrieved and driving safety moment video data is generated through the driving experience evaluation system. At the same time, the driving safety moment video is pushed to the user, and the user can choose to upload or delete it according to the user's evaluation. The video data processing unit realizes the analysis and text editing of the driving safety moment video. Finally, AI generates marketing video data and sends it to the marketing system, and the marketing system uploads the marketing video data for marketing. BRIEF DESCRIPTION OF THE DRAWINGS

[0046] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings required for use in the embodiments or the prior art descriptions are briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention, and for ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

[0047] Figure 1 A square frame of an intelligent marketing system based on user experience of the present invention Figure 1 ;

[0048] Figure 2 A square frame of an intelligent marketing system based on user experience of the present invention Figure 2 .

[0049] The numbers in the figure represent:

[0050] 1. Internet of Vehicles system 11. On-board processing unit 12. Wireless communication module 13. Internet of Vehicles platform 14. Video recording unit 15. Storage unit 16. AEB trigger unit 2. Driving experience evaluation system 21. Video recording retrieval unit 22. Safety experience push unit 23. User evaluation unit 3. Video data processing unit 31. Video text analysis unit 32. Vehicle information collection unit 33. Text editing unit 34. AI commentary unit 4. Marketing system 41. Marketing center 42. Display unit 43. Social platform DETAILED DESCRIPTION

[0051] In order to make the purpose, technical solution and advantages of the embodiments of the present invention clearer, the technical solution in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0052] The present invention will be further described below in conjunction with the embodiments.

[0053] The terms “left”, “right”, “front”, “back”, “up” and “down” mentioned in the following description are oriented in the viewing direction of the front view.

[0054] Example 1

[0055] Please refer to the instruction manual Figure 1-2 , an intelligent marketing system based on user experience, comprising a vehicle networking system 1, a driving experience evaluation system 2, a video data processing unit 3 and a marketing system 4, wherein the vehicle networking system 1, the driving experience evaluation system 2, the video data processing unit 3 and the marketing system 4 are all connected;

[0056] The vehicle networking system 1 is used to record and store the vehicle driving video when the user is driving. The vehicle networking system 1 is also used to send the braking signal after the emergency braking is triggered to the driving experience evaluation system 2;

[0057] The driving experience evaluation system 2 is used to retrieve the vehicle driving video in the signal triggering time period according to the braking signal sent by the vehicle networking system 1 and intercept it as driving safety moment video data. The driving experience evaluation system 2 pushes the driving safety moment video to the user. The user chooses to evaluate the driving safety moment video data and generates evaluation data. When the user evaluates the driving safety moment video, the driving experience evaluation system 2 sends the driving safety moment video data and the evaluation data to the vehicle networking system 1, and the vehicle networking system 1 sends it to the video data processing unit 3. When the user does not evaluate the driving safety moment video, the driving safety moment video is deleted;

[0058] The video data processing unit 3 is used to analyze, edit and generate marketing video data for the driving safety moment video data sent by the Internet of Vehicles system 1;

[0059] The video data processing unit 3 sends the marketing video data to the marketing system 4;

[0060] The marketing system 4 is used for marketing the marketing video data.

[0061] When the present invention is used, the recording and storage of vehicle driving videos and the generation of braking signals are realized through the Internet of Vehicles system 1. The vehicle driving video of the braking signal node is retrieved and driving safety moment video data is generated through the driving experience evaluation system 2. At the same time, the driving safety moment video is pushed to the user, and the user can choose to upload or delete it according to the user's evaluation, thereby realizing the user's evaluation of vehicle safety; the driving safety moment video analysis and copy editing are realized through the video data processing unit 3, and finally AI generates marketing video data and sends it to the marketing system 4, and the marketing system 4 uploads the marketing video data for marketing.

[0062] Example 2

[0063] like Figure 1-2 As shown, as a preferred embodiment of the present invention, the vehicle networking system 1 includes an on-board processing unit 11, a wireless communication module 12, a vehicle networking platform 13, a video recording unit 14, a storage unit 15 and an AEB trigger unit 16, the on-board processing unit 11 is connected to the wireless communication module 12, the video recording unit 14, the storage unit 15 and the AEB trigger unit 16, the wireless communication module 12 is connected to the vehicle networking platform 13, the vehicle networking platform 13 is connected to the video data processing unit 3 and the marketing system 4, and the on-board processing unit 11 is connected to the driving experience evaluation system 2;

[0064] The video recording unit 14 is used to collect driving video data and send it to the vehicle-mounted processing unit 11, and the vehicle-mounted processing unit 11 sends it to the storage unit 15;

[0065] The storage unit 15 is used for storing driving video data;

[0066] The AEB trigger unit 16 is used to generate a braking signal when the vehicle triggers the AEB emergency brake and send it to the vehicle processing unit 11, and the vehicle processing unit 11 sends it to the driving experience evaluation system 2;

[0067] The wireless communication module 12 is used for data transmission between the vehicle processing unit 11 and the vehicle networking platform 13;

[0068] The Internet of Vehicles platform 13 is used for data transmission between the video data processing unit 3 and the marketing system 4 and for data transmission between the wireless communication module 12 and the video data processing unit 3;

[0069] The driving experience evaluation system 2 includes a video retrieval unit 21, a safety experience push unit 22 and a user evaluation unit 23, and the vehicle processing unit 11 is connected to the video retrieval unit 21, the safety experience push unit 22 and the user evaluation unit 23;

[0070] The video retrieval unit 21 is used to receive the braking signal sent by the vehicle-mounted processing unit 11, and retrieve the video data of thirty seconds before and after the trigger signal node stored in the video recording unit 14 through the vehicle-mounted processing unit 11, and then generate the driving safety moment video data after cutting and storing it in the video recording unit 14;

[0071] The safety experience push unit 22 is used to push the driving safety moment video data to the user, and the user chooses to rate or not rate the driving safety moment video;

[0072] When the user evaluates, the user evaluation unit 23 sends the evaluation data to the vehicle processing unit 11, and the vehicle processing unit 11 sends the driving safety moment video data and the evaluation data stored in the video recording unit 14 to the wireless communication module 12, and the wireless communication module 12 sends it to the vehicle networking platform 13, and the vehicle networking platform 13 sends it to the video data processing unit 3;

[0073] When the user does not make an evaluation, the user evaluation unit 23 sends a deletion instruction to the vehicle-mounted processing unit 11, and the vehicle-mounted processing unit 11 deletes the video data of the driving safety moment stored in the video recording unit 14;

[0074] The video data processing unit 3 includes a video text analysis unit 31, a vehicle information collection unit 32, a text editing unit 33 and an AI interpretation unit 34. The video text analysis unit 31 is connected to the Internet of Vehicles platform 13 and the text editing unit 33. The vehicle information collection unit 32 is connected to the text editing unit 33. The text editing unit 33 is connected to the AI ​​interpretation unit 34. The Internet of Vehicles platform 13 is connected to both the text editing unit 33 and the AI ​​interpretation unit 34.

[0075] The video text analysis unit 31 is used to receive the driving safety moment video data sent by the Internet of Vehicles platform 13 and perform technical analysis, including the triggering cause of AEB, the information of the road section where the incident occurred, the weather information, and the surrounding vehicle information, and generate the incident text data, and send the incident text data to the text editing unit 33;

[0076] The vehicle information collection unit 32 is used to collect product introduction copy data of the vehicle model, the product introduction copy data includes the appearance design, performance characteristics, and interior configuration information of the vehicle, and send the product introduction copy data to the copy editing unit 33;

[0077] The copy editing unit 33 is used to receive the evaluation data sent by the Internet of Vehicles platform 13, and splice and integrate the product introduction copy data, the incident copy data and the evaluation data into an overall copy. The copy editing unit 33 sends the overall copy to the AI ​​explanation unit 34;

[0078] The AI ​​interpretation unit 34 is used to receive the driving safety moment video data sent by the Internet of Vehicles platform 13, and the copy editing unit 33 generates voice for the overall copy using AI and integrates it with the driving safety moment video data into marketing video data. The AI ​​interpretation unit 34 sends the marketing video data to the marketing system 4;

[0079] The marketing system 4 includes a marketing center 41, a display unit 42 and a social platform 43, and the marketing center 41 is connected to the Internet of Vehicles platform 13, the display unit 42 and the social platform 43;

[0080] The marketing center 41 is used to receive the marketing video data sent by the AI ​​commentary unit 34 and send it to the display unit 42 and the social platform 43.

[0081] Example 3

[0082] like Figure 1-2 As shown, as a preferred embodiment of the present invention, the present invention also provides a method for using an intelligent marketing system based on user experience, comprising the following steps:

[0083] Step 1: The video recording unit 14 collects driving video data and sends it to the vehicle-mounted processing unit 11, which then sends it to the storage unit 15 for storage;

[0084] The AEB trigger unit 16 generates a braking signal when the vehicle triggers the AEB emergency brake and sends it to the vehicle processing unit 11, and the vehicle processing unit 11 sends it to the video retrieval unit 21;

[0085] Step 2: The video retrieval unit 21 retrieves the video data of 30 seconds before and after the trigger signal node stored in the video recording unit 14 through the vehicle processing unit 11, cuts the data and generates the driving safety moment video data and stores it in the video recording unit 14;

[0086] Step 3: The safety experience push unit 22 pushes the driving safety moment video data to the user, and the user chooses to rate or not rate the driving safety moment video;

[0087] When the user evaluates, the user evaluation unit 23 sends the evaluation data to the vehicle processing unit 11, and the vehicle processing unit 11 sends the driving safety moment video data and the evaluation data stored in the video recording unit 14 to the wireless communication module 12, and the wireless communication module 12 sends it to the vehicle networking platform 13, and the vehicle networking platform 13 sends it to the video copy analysis unit 31 and the AI ​​explanation unit 34;

[0088] When the user does not make an evaluation, the user evaluation unit 23 sends a deletion instruction to the vehicle-mounted processing unit 11, and the vehicle-mounted processing unit 11 deletes the video data of the driving safety moment stored in the video recording unit 14;

[0089] Step 4: The video text analysis unit 31 receives the driving safety moment video data sent by the Internet of Vehicles platform 13 and performs technical analysis, including the triggering cause of AEB, the road section information of the incident, weather information, and surrounding vehicle information, and generates incident text data, and sends the incident text data to the text editing unit 33;

[0090] The vehicle information collection unit 32 collects product introduction copy data of the vehicle model, the product introduction copy data includes the appearance design, performance characteristics, and interior configuration information of the vehicle, and sends the product introduction copy data to the copy editing unit 33;

[0091] The copy editing unit 33 receives the evaluation data sent by the Internet of Vehicles platform 13, and edits the product introduction copy data, the incident copy data and the evaluation data into an overall copy. The copy editing unit 33 sends the overall copy to the AI ​​explanation unit 34;

[0092] The AI ​​interpretation unit 34 receives the driving safety moment video data sent by the Internet of Vehicles platform 13, and the copy editing unit 33 generates voice for the overall copy using AI and integrates it with the driving safety moment video data into marketing video data, and the AI ​​interpretation unit 34 sends the marketing video data to the marketing system 4;

[0093] Step 5: The marketing center 41 receives the marketing video data sent by the AI ​​commentary unit 34 and sends it to the display unit 42 and the social platform 43.

[0094] The above embodiments are only used to illustrate the technical solutions of the present invention, rather than to limit the same. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that the technical solutions described in the aforementioned embodiments may still be modified, or some of the technical features may be replaced by equivalents. Such modifications or replacements will not cause the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims

1. An intelligent marketing system based on user experience, characterized in that: it comprises a vehicle networking system (1), a driving experience evaluation system (2), a video data processing unit (3) and a marketing system (4), wherein the vehicle networking system (1), the driving experience evaluation system (2), the video data processing unit (3) and the marketing system (4) are all connected; The vehicle networking system (1) is used to record and store vehicle driving videos when a user is driving, and the vehicle networking system (1) is also used to send a braking signal after triggering emergency braking to a driving experience evaluation system (2); The driving experience evaluation system (2) is used to retrieve the vehicle driving video in the signal triggering time period according to the braking signal sent by the vehicle networking system (1) and intercept it as driving safety moment video data. The driving experience evaluation system (2) pushes the driving safety moment video to the user. The user chooses to evaluate the driving safety moment video data and generates evaluation data. When the user evaluates the driving safety moment video, the driving experience evaluation system (2) sends the driving safety moment video data and the evaluation data to the vehicle networking system (1), and the vehicle networking system (1) sends them to the video data processing unit (3). When the user does not evaluate the driving safety moment video, the driving safety moment video is deleted. The video data processing unit (3) is used to analyze and edit the driving safety moment video data sent by the vehicle networking system (1) and generate marketing video data; The video data processing unit (3) sends the marketing video data to the marketing system (4); The marketing system (4) is used for marketing video data.

2. The intelligent marketing system based on user experience according to claim 1 is characterized in that: The vehicle networking system (1) comprises an on-board processing unit (11), a wireless communication module (12), a vehicle networking platform (13), a video recording unit (14), a storage unit (15) and an AEB trigger unit (16); the on-board processing unit (11) is connected to the wireless communication module (12), the video recording unit (14), the storage unit (15) and the AEB trigger unit (16); the wireless communication module (12) is connected to the vehicle networking platform (13); the vehicle networking platform (13) is connected to the video data processing unit (3) and the marketing system (4); and the on-board processing unit (11) is connected to the driving experience evaluation system (2); The video recording unit (14) is used to collect driving video data and send it to the vehicle-mounted processing unit (11), and the vehicle-mounted processing unit (11) sends it to the storage unit (15); The storage unit (15) is used for storing driving video data; The AEB trigger unit (16) is used to generate a braking signal when the vehicle triggers AEB emergency braking and send it to the vehicle-mounted processing unit (11), and the vehicle-mounted processing unit (11) sends it to the driving experience evaluation system (2); The wireless communication module (12) is used for data transmission between the vehicle-mounted processing unit (11) and the vehicle networking platform (13); The Internet of Vehicles platform (13) is used for data transmission between the video data processing unit (3) and the marketing system (4) and for data transmission between the wireless communication module (12) and the video data processing unit (3).

3. The intelligent marketing system based on user experience according to claim 2 is characterized in that: The driving experience evaluation system (2) comprises a video retrieval unit (21), a safety experience push unit (22) and a user evaluation unit (23); the vehicle-mounted processing unit (11) is connected to the video retrieval unit (21), the safety experience push unit (22) and the user evaluation unit (23).

4. The intelligent marketing system based on user experience according to claim 3 is characterized in that: The video retrieval unit (21) is used to receive a braking signal sent by the vehicle-mounted processing unit (11), and retrieve the video data of thirty seconds before and after the trigger signal node stored in the video recording unit (14) through the vehicle-mounted processing unit (11), cut the data and generate driving safety moment video data, and store the data in the video recording unit (14); The safety experience push unit (22) is used to push the driving safety moment video data to the user, and the user chooses to evaluate or not evaluate the driving safety moment video; When the user makes an evaluation, the user evaluation unit (23) sends the evaluation data to the vehicle-mounted processing unit (11), the vehicle-mounted processing unit (11) sends the driving safety moment video data and the evaluation data stored in the video recording unit (14) to the wireless communication module (12), the wireless communication module (12) sends it to the vehicle networking platform (13), and the vehicle networking platform (13) sends it to the video data processing unit (3); When the user has not made an evaluation, the user evaluation unit (23) sends a deletion instruction to the vehicle-mounted processing unit (11), and the vehicle-mounted processing unit (11) deletes the driving safety moment video data stored in the video recording unit (14).

5. The intelligent marketing system based on user experience according to claim 4 is characterized in that: The video data processing unit (3) comprises a video text analysis unit (31), a vehicle information collection unit (32), a text editing unit (33) and an AI interpretation unit (34); the video text analysis unit (31) is connected to the Internet of Vehicles platform (13) and the text editing unit (33); the vehicle information collection unit (32) is connected to the text editing unit (33); the text editing unit (33) is connected to the AI ​​interpretation unit (34); and the Internet of Vehicles platform (13) is connected to both the text editing unit (33) and the AI ​​interpretation unit (34).

6. The intelligent marketing system based on user experience according to claim 5 is characterized in that: The video text analysis unit (31) is used to receive driving safety moment video data sent by the Internet of Vehicles platform (13) and perform technical analysis, wherein the technical analysis includes analyzing the triggering cause of AEB, the road section information where the incident occurred, weather information, and surrounding vehicle information, and generating incident text data, and sending the incident text data to the text editing unit (33); The information collection unit (32) is used to collect product introduction copy data of the vehicle model, the product introduction copy data including the vehicle's appearance design, performance characteristics, and interior configuration information, and send the product introduction copy data to the copy editing unit (33); The text editing unit (33) is used to receive the evaluation data sent by the Internet of Vehicles platform (13), splice and integrate the product introduction text data, the incident text data and the evaluation data into an overall text, and the text editing unit (33) sends the overall text to the AI ​​interpretation unit (34); The AI ​​interpretation unit (34) is used to receive driving safety moment video data sent by the Internet of Vehicles platform (13); the text editing unit (33) generates voice for the overall text using AI and integrates it with the driving safety moment video data into marketing video data; the AI ​​interpretation unit (34) sends the marketing video data to the marketing system (4).

7. The intelligent marketing system based on user experience according to claim 6 is characterized in that: The marketing system (4) comprises a marketing center (41), a display unit (42) and a social platform (43), wherein the marketing center (41) is connected to the Internet of Vehicles platform (13), the display unit (42) and the social platform (43); The marketing center (41) is used to receive the marketing video data sent by the AI ​​commentary unit (34) and send it to the display unit (42) and the social platform (43).

8. A method for using the intelligent marketing system based on user experience as claimed in claim 7, characterized in that: The following steps are involved: Step 1, collecting driving video data through the video recording unit (14) and sending it to the vehicle-mounted processing unit (11), and the vehicle-mounted processing unit (11) sends it to the storage unit (15) for storage; A braking signal when the vehicle triggers AEB emergency braking is generated by an AEB trigger unit (16) and sent to a vehicle-mounted processing unit (11), and the vehicle-mounted processing unit (11) sends it to a video recording retrieval unit (21); Step 2: The video retrieval unit (21) retrieves the video data of (30) seconds before and after the trigger signal node stored in the video recording unit (14) through the vehicle-mounted processing unit (11), cuts the data and generates driving safety moment video data, and stores the data in the video recording unit (14); Step 3: The safety experience push unit (22) pushes the driving safety moment video data to the user, and the user chooses to rate or not rate the driving safety moment video; When the user makes an evaluation, the user evaluation unit (23) sends the evaluation data to the vehicle-mounted processing unit (11), the vehicle-mounted processing unit (11) sends the driving safety moment video data and the evaluation data stored in the video recording unit (14) to the wireless communication module (12), the wireless communication module (12) sends it to the vehicle networking platform (13), and the vehicle networking platform (13) sends it to the video text analysis unit (31) and the AI ​​commentary unit (34); When the user has not made an evaluation, the user evaluation unit (23) sends a deletion instruction to the vehicle-mounted processing unit (11), and the vehicle-mounted processing unit (11) deletes the video data of the driving safety moment stored in the video recording unit (14); Step 4, the video text analysis unit (31) receives the driving safety moment video data sent by the Internet of Vehicles platform (13) and performs technical analysis, including the triggering cause of AEB, the information of the road section where the incident occurred, the weather information, and the surrounding vehicle information, and generates the incident text data, and sends the incident text data to the text editing unit (33); The vehicle information collection unit (32) collects product introduction copy data of the vehicle model, the product introduction copy data including the vehicle's exterior design, performance characteristics, and interior configuration information, and sends the product introduction copy data to the copy editing unit (33); The copy editing unit (33) receives the evaluation data sent by the Internet of Vehicles platform (13), splices and integrates the product introduction copy data, the incident copy data and the evaluation data into an overall copy, and the copy editing unit (33) sends the overall copy to the AI ​​interpretation unit (34); The AI ​​interpretation unit (34) receives the driving safety moment video data sent by the Internet of Vehicles platform (13), the copy editing unit (33) generates voice for the overall copy using AI and integrates it with the driving safety moment video data into marketing video data, and the AI ​​interpretation unit (34) sends the marketing video data to the marketing system (4); Step 5: The marketing center (41) receives the marketing video data sent by the AI ​​commentary unit (34) and sends it to the display unit (42) and the social platform (43).

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