Direct broadcasting room interaction method and device, electronic equipment and storage medium

Abstract

The invention relates to a live broadcast room interaction method and device, electronic equipment and a storage medium. The method comprises the following steps: displaying a plurality of interaction objects and a target user in a target live broadcast page; in response to a selection operation for a target interaction object, displaying fusion display information of the target interaction object and the target user in the target live broadcast page; the fusion display information represents that interaction exists between the interaction presentation information of the target interaction object and the target user, and the interaction presentation information of the target interaction object is displayed through the target user; the target interaction object is any interaction object in the plurality of interaction objects. The novelty and richness of interactive feedback result information display can be improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to a live broadcast room interaction method, device, electronic device and storage medium. Background Art

[0002] During the live broadcast, the host can play the role of explaining the live broadcast and the progress of the live broadcast; for example, in a live broadcast room with gameplay as the live broadcast content, the host can explain the gameplay and the progress of the gameplay, mainly to let the audience in the live broadcast room know how to participate in the gameplay and continue to guide the audience in the live broadcast room to participate in the interaction. In the related art, when the audience in the live broadcast room participates in the live broadcast interaction, there is a lack of feedback display of the live broadcast interaction results. Summary of the invention

[0003] The present disclosure provides a live broadcast room interaction method, device, electronic device and storage medium to at least solve the problem in the related art that when the live broadcast room audience participates in the live broadcast interaction, there is a lack of feedback display of the live broadcast interaction results. The technical solution of the present disclosure is as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, a live broadcast room interaction method is provided, including:

[0005] Display multiple interactive objects and target users on the target live broadcast page;

[0006] In response to a selection operation on a target interactive object, fused display information of the target interactive object and the target user is displayed in the target live broadcast page; the fused display information indicates that there is an interaction between the interactive presentation information of the target interactive object and the target user, and the interactive presentation information of the target interactive object is displayed through the target user; the target interactive object is any one of the multiple interactive objects.

[0007] In an exemplary embodiment, the plurality of interactive objects are at least one of the following:

[0008] Multiple team selection touch information, multiple item gift touch information, multiple product selection touch information.

[0009] In an exemplary embodiment, the method further comprises:

[0010] When the target user performs a first preset operation in the target live broadcast page, content-related information corresponding to the target live broadcast content is displayed in the target live broadcast page; the first preset operation includes at least one of a voice start instruction and executing a preset action.

[0011] In an exemplary embodiment, when the multiple interactive objects are the multiple team selection touch information, the interactive presentation information of the target interactive object is the target virtual skin of the target team; the target team is the team corresponding to the target team selection touch information in the multiple team selection touch information;

[0012] In response to the selection operation on the target interactive object, displaying the integrated display information of the target interactive object and the target user in the target live broadcast page includes:

[0013] In response to a selection operation of selecting touch information for the target team, fusion display information of the target virtual skin and the target user is displayed on the target live broadcast page.

[0014] In an exemplary embodiment, when the multiple interactive objects are the multiple item donation touch information, the interactive presentation information of the target interactive object is the target item special effect information of the target virtual item; the target virtual item is the item corresponding to the target item donation touch information in the multiple item donation touch information;

[0015] In response to the selection operation on the target interactive object, displaying the integrated display information of the target interactive object and the target user in the target live broadcast page includes:

[0016] In response to a selection operation of presenting touch information to the target object, the target object special effect information and the fusion display information of the target user are displayed on the target live broadcast page.

[0017] In an exemplary embodiment, the method further comprises:

[0018] In the case where the target live broadcast content in the target live broadcast page is an interactive task, in response to a selection operation of presenting touch information for the target object, target task operation information in the interactive task is displayed in the target live broadcast page.

[0019] In an exemplary embodiment, when the multiple interactive objects are the multiple commodity selection touch information, the interactive presentation information of the target interactive object is the target commodity appearance information of the target commodity; the target commodity is the commodity corresponding to the target commodity selection touch information in the multiple commodity selection touch information;

[0020] In response to the selection operation on the target interactive object, displaying the integrated display information of the target interactive object and the target user in the target live broadcast page includes:

[0021] In response to a selection operation of selecting touch information for the target product, the fusion display information of the target product appearance information and the target user is displayed on the target live broadcast page; the fusion display information of the target product appearance information and the target user represents the display information after the target user wears the target product.

[0022] In an exemplary embodiment, the method further comprises:

[0023] The target live broadcast page displays the integrated display information of the target product appearance and the target user, and when the target user performs a second preset operation, the product association information corresponding to the target product is displayed on the target live broadcast page; the second preset operation includes at least one of a voice start instruction and the execution of a preset action.

[0024] In an exemplary embodiment, displaying a plurality of interactive objects and a target user in a target live broadcast page includes:

[0025] The multiple interactive objects are displayed in a first display area of ​​the target live broadcast page, and the target user is displayed in a second display area of ​​the target live broadcast page; the first display area and the second display area are adjacent display areas.

[0026] According to a second aspect of an embodiment of the present disclosure, a live broadcast room interaction device is provided, including:

[0027] A first display unit is configured to display a plurality of interactive objects and a target user in a target live broadcast page;

[0028] The second display unit is configured to execute a selection operation on a target interactive object, and to display fused display information of the target interactive object and the target user in the target live broadcast page; the fused display information represents that there is an interaction between the interactive presentation information of the target interactive object and the target user, and the interactive presentation information of the target interactive object is displayed through the target user; the target interactive object is any one of the multiple interactive objects.

[0029] In an exemplary embodiment, the plurality of interactive objects are at least one of the following:

[0030] Multiple team selection touch information, multiple item gift touch information, multiple product selection touch information.

[0031] In an exemplary embodiment, the apparatus further comprises:

[0032] The content-related information display unit is configured to display content-related information corresponding to the target live broadcast content in the target live broadcast page when the target user performs a first preset operation in the target live broadcast page; the first preset operation includes at least one of a voice start instruction and executing a preset action.

[0033] In an exemplary embodiment, when the multiple interactive objects are the multiple team selection touch information, the interactive presentation information of the target interactive object is the target virtual skin of the target team; the target team is the team corresponding to the target team selection touch information in the multiple team selection touch information;

[0034] The second display unit is configured to execute:

[0035] In response to a selection operation of selecting touch information for the target team, fusion display information of the target virtual skin and the target user is displayed on the target live broadcast page.

[0036] In an exemplary embodiment, when the multiple interactive objects are the multiple item donation touch information, the interactive presentation information of the target interactive object is the target item special effect information of the target virtual item; the target virtual item is the item corresponding to the target item donation touch information in the multiple item donation touch information;

[0037] The second display unit is configured to execute:

[0038] In response to a selection operation of presenting touch information to the target object, the target object special effect information and the fusion display information of the target user are displayed on the target live broadcast page.

[0039] In an exemplary embodiment, the apparatus further comprises:

[0040] The task execution information display unit is configured to execute, when the target live broadcast content in the target live broadcast page is an interactive task, in response to a selection operation for giving touch information to the target object, display the target task operation information in the interactive task in the target live broadcast page.

[0041] In an exemplary embodiment, when the multiple interactive objects are the multiple commodity selection touch information, the interactive presentation information of the target interactive object is the target commodity appearance information of the target commodity; the target commodity is the commodity corresponding to the target commodity selection touch information in the multiple commodity selection touch information;

[0042] The second display unit is configured to execute:

[0043] In response to a selection operation of selecting touch information for the target product, the fusion display information of the target product appearance information and the target user is displayed on the target live broadcast page; the fusion display information of the target product appearance information and the target user represents the display information after the target user wears the target product.

[0044] In an exemplary embodiment, the apparatus further comprises:

[0045] The product related information display unit is configured to display the appearance information of the target product and the integrated display information of the target user in the target live broadcast page, and when the target user performs a second preset operation, the product related information corresponding to the target product is displayed in the target live broadcast page; the second preset operation includes at least one of a voice start instruction and the execution of a preset action.

[0046] In an exemplary embodiment, the first display unit is configured to perform:

[0047] The multiple interactive objects are displayed in a first display area of ​​the target live broadcast page, and the target user is displayed in a second display area of ​​the target live broadcast page; the first display area and the second display area are adjacent display areas.

[0048] According to a third aspect of an embodiment of the present disclosure, there is provided an electronic device, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the live broadcast room interaction method as described above.

[0049] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the live broadcast room interaction method as described above.

[0050] According to a fifth aspect of an embodiment of the present disclosure, a computer program product is provided, which includes a computer program, and the computer program is stored in a readable storage medium. At least one processor of a computer device reads and executes the computer program from the readable storage medium, so that the device executes the above-mentioned live broadcast room interaction method.

[0051] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0052] The present disclosure displays multiple interactive objects and target users in a target live broadcast page, so that in response to a selection operation of a live broadcast room audience account on a target interactive object, the integrated display information of the target interactive object and the target user is displayed in the target live broadcast page; the integrated display information of the target interactive object and the target user can represent the interaction between the interactive presentation information of the target interactive object and the target user, and the target user can comprehensively and meticulously display the presentation details and interactive effects of the interactive presentation information of the target interactive object, thereby realizing the display of the interactive feedback results of the interactive operation in the live broadcast room; and the display of the interactive feedback results is displayed in combination with the interactive presentation information of the target interactive object and the interactive information between the target user, which is different from the technical solution in the related art that the interactive presentation information of the target interactive object and the target user are displayed separately; thereby realizing the deep integration between the interactive presentation information of the target interactive object and the target user, and improving the novelty and richness of the display of the interactive feedback result information.

[0053] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0054] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0055] Figure 1 It is a schematic diagram of an implementation environment according to an exemplary embodiment.

[0056] Figure 2 The present invention is a flow chart of a live broadcast room interaction method according to an exemplary embodiment.

[0057] Figure 3 It is a schematic diagram of displaying interactive objects according to an exemplary embodiment.

[0058] Figure 4 The figure is a schematic diagram showing an interactive object and a target user according to an exemplary embodiment.

[0059] Figure 5 It is a schematic diagram of an interactive feedback result corresponding to a team selection interactive operation according to an exemplary embodiment.

[0060] Figure 6 It is a schematic diagram of a first interactive feedback result corresponding to a virtual item gifting interactive operation according to an exemplary embodiment.

[0061] Figure 7 It is a schematic diagram of a second interactive feedback result corresponding to a virtual item gifting interactive operation according to an exemplary embodiment.

[0062] Figure 8 The figure is a schematic diagram of an interactive feedback result corresponding to a commodity selection interactive operation according to an exemplary embodiment.

[0063] Fig. 9 The present invention is a schematic diagram showing content-related information display of target live broadcast content according to an exemplary embodiment.

[0064] Fig.10 The present invention is a schematic diagram showing content-related information display of target live broadcast content according to an exemplary embodiment.

[0065] Fig.11 The present invention is a flowchart of live broadcast room interaction in a confrontation scenario according to an exemplary embodiment.

[0066] Fig.12 It is a schematic diagram of page changes of a target live broadcast page in a confrontation scenario according to an exemplary embodiment.

[0067] Fig.13 It is a schematic diagram of a live broadcast room interaction device according to an exemplary embodiment.

[0068] Fig.14 The figure is a schematic diagram showing the structure of an electronic device according to an exemplary embodiment. DETAILED DESCRIPTION

[0069] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0070] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0071] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0072] See also Figure 1, which shows a schematic diagram of the implementation environment provided by an embodiment of the present disclosure, the implementation environment may include: multiple electronic terminals 110 and a live broadcast server 120, the electronic terminals 110 and the live broadcast server 120 can communicate data through the network; the multiple electronic terminals 110 may include an audience terminal and an anchor terminal.

[0073] The host end can upload the collected live broadcast data to the live broadcast server 120, and the audience end can pull the live broadcast data stream from the live broadcast server 120, and display the target live broadcast page based on the pulled live broadcast data stream; when multiple interactive objects and target users are displayed in the target live broadcast page, it can respond to the selection operation for the target interactive object and display the integrated display information of the target interactive object and the target user in the target live broadcast page.

[0074] The electronic terminal 110 can communicate with the live broadcast server 120 based on the browser / server mode (B / S) or the client / server mode (C / S). The electronic terminal 110 may include: physical devices such as smart phones, tablet computers, laptops, digital assistants, smart wearable devices, and vehicle terminals, and may also include software running in physical devices, such as applications. The operating system running on the electronic terminal 110 in the embodiment of the present disclosure may include but is not limited to Android system, IOS system, Linux, Windows, etc.

[0075] The live broadcast server 120 can establish a communication connection with the electronic terminal 110 via wired or wireless communication. The live broadcast server 120 can include an independently operated server, or a distributed server, or a server cluster composed of multiple servers, wherein the server can be a cloud server.

[0076] In order to solve the technical problem in the related art that when the audience in the live broadcast room participates in the live broadcast interaction, there is a lack of feedback display of the live broadcast interaction results, the embodiment of the present disclosure provides a live broadcast room interaction method, the execution subject of the method can be the above-mentioned electronic terminal, specifically the audience terminal; please refer to Figure 2 , the method may include:

[0077] S210. Display multiple interactive objects and target users in the target live broadcast page.

[0078] The interactive object in this embodiment may be an object displayed in the target live broadcast page and capable of being selected and triggered. When the interactive object is selected and triggered, the interactive presentation information of the interactive object may be displayed in the target live broadcast page accordingly. The interactive presentation information of the interactive object may be the live broadcast information corresponding to the interactive object that can be displayed in the live broadcast page when the interactive object is triggered. The interactive presentation information may specifically be the interactive result information of the corresponding interactive object. Multiple interactive objects may be interactive objects that are displayed at the initial moment when the target live broadcast page is displayed. Multiple interactive objects may also be interactive objects that are displayed in the target live broadcast page at a preset live broadcast time node. Multiple interactive objects may also be interactive objects that are displayed based on preset trigger operations during the live broadcast process.

[0079] The target user may be at least one anchor in the target live page. In one example, the page background of the target live page may be a real live room background, and the corresponding target user may be at least one anchor in the real live room; in another example, the page background of the target live page may be a non-real live room background, such as a virtual live background, or a related screen of an activity or game being broadcast, and the corresponding target user may be an anchor obtained by cutting out the anchor in the real live room.

[0080] In this embodiment, the multiple interactive objects are at least one of the following:

[0081] Multiple team selection touch information, multiple item gift touch information, multiple product selection touch information.

[0082] The multiple team selection touch information may specifically be multiple team selection controls, the number of which may be two or more. When any team selection control is selected, the corresponding team can be determined to be joined; any team selection control may have a corresponding team logo, which may include at least one of the team text logo, team image logo, team color logo, etc. Please refer to Figure 3 , which shows a schematic diagram of interactive object display, where Figure 3 (a) shows a schematic diagram of multiple team selection controls, with the team selection controls being used as two for illustration. The multiple team selection controls include a selection control 310 for team 1 and a selection control 320 corresponding to team 2, and the selection control for team 1 includes a text label "Team 1", and the selection control for team 1 is presented in a first color; the selection control for team 2 includes a text label "Team 2", and the selection control for team 2 is presented in a second color, and the first color is different from the second color.

[0083] The multiple item donation touch information may specifically be multiple virtual item donation controls, each of which may correspond to a virtual item. By triggering any virtual item donation control, the virtual item corresponding to the virtual item donation control may be donated to the target user. Any virtual item donation control may have a corresponding item identifier, which may include at least one of the item text identifier, item image identifier, etc. Figure 3 (b) shows a schematic diagram of multiple virtual item gift controls, which may include a gift control corresponding to item 1, a gift control corresponding to item 2, a gift control corresponding to item 3, a gift control corresponding to item 4, a gift control corresponding to item 5, etc. The gift control corresponding to each virtual item includes a text mark and an image mark.

[0084] The multiple product selection touch information may specifically be multiple product selection controls, each of which may correspond to a product. By triggering any product selection control, the corresponding product can be selected. Any product selection control may have a corresponding product identification, which may include at least one of the product text identification, product image identification, etc. Figure 3 (c) shows a schematic diagram of multiple product selection controls, which may include a selection control corresponding to product 1, a selection control corresponding to product 2, a selection control corresponding to product 3, a selection control corresponding to product 4, etc., and the selection control corresponding to each product includes a text label and an image label.

[0085] In this embodiment, the interactive object may be an object related to at least one of team selection, item donation, commodity selection, etc., so that corresponding live interaction can be carried out during the live broadcast through operations such as team selection, item donation, commodity selection, etc., and the interactive feedback results can be displayed by the host, thereby realizing the flexibility and diversity of the interactive methods during the live broadcast.

[0086] S220. In response to a selection operation on a target interactive object, display the fusion display information of the target interactive object and the target user in the target live broadcast page. The fusion display information indicates that there is an interaction between the interactive presentation information of the target interactive object and the target user, and the interactive presentation information of the target interactive object is displayed by the target user; the target interactive object is any interactive object among the multiple interactive objects.

[0087] The fused display information can reflect the interactive superposition effect between the interactive presentation information of the target interactive object and the target user, and this interactive superposition effect is not a display effect after simply superimposing the interactive presentation information and the target user, but can show the effect of the corresponding interaction between the interactive information of the target interactive object and the target user. Furthermore, by displaying the interactive presentation information of the target interactive object through the target user, on the one hand, the target user can provide feedback on the interaction results; on the other hand, although the interactive presentation information of the target interactive object can be directly displayed separately, it may be difficult to reflect the presentation details or interaction of the interactive presentation information when it is directly displayed separately, so the interactive presentation information can be displayed through the target user.

[0088] In another optional embodiment, in the live broadcast room interaction method of this embodiment, displaying multiple interactive objects and target users in the target live broadcast page includes:

[0089] The multiple interactive objects are displayed in a first display area of ​​the target live broadcast page, and the target user is displayed in a second display area of ​​the target live broadcast page; the first display area and the second display area are adjacent display areas.

[0090] See also Figure 4 , which shows a schematic diagram of the display of interactive objects and target users, wherein a first display area 410 where the interactive objects are located is adjacent to a second display area 420 where the target users are located, taking multiple interactive objects as multiple team selection controls as an example; specifically, the first display area may be the bottom area of ​​the target live page, the second display area may be an area adjacent to the bottom area, and the second display area may be an area close to any side edge of the target live page to avoid the target user blocking the target live content.

[0091] In this embodiment, by displaying multiple interactive objects and target users in adjacent areas, on the one hand, when the interactive object in the first display area is triggered, the audience in the live broadcast room can see the corresponding interactive feedback information in real time at the adjacent target user, without having to search for information in the target live broadcast page, thereby improving the convenience of information acquisition; on the other hand, multiple interactive objects and target users are displayed adjacent to each other, which makes it convenient for the target user to directly guide the audience in the live broadcast room to perform trigger operations on the corresponding interactive objects to achieve interactive operations. For example, directly pointing to the first display area where the interactive object is located can achieve guiding the user to participate in the live broadcast room interaction, avoiding the situation where the first display area is too far away from the second display area and cannot directly guide the audience in the live broadcast room to participate in the live broadcast room interaction, thereby achieving a reasonable layout of the live broadcast page and improving the efficiency of presenting live broadcast information.

[0092] The present disclosure displays multiple interactive objects and target users in a target live broadcast page, so that in response to a selection operation of a live broadcast room audience account on a target interactive object, the integrated display information of the target interactive object and the target user is displayed in the target live broadcast page; the integrated display information of the target interactive object and the target user can represent the interaction between the interactive presentation information of the target interactive object and the target user, and the target user can comprehensively and meticulously display the presentation details and interactive effects of the interactive presentation information of the target interactive object, thereby realizing the display of the interactive feedback results of the interactive operation in the live broadcast room; and the display of the interactive feedback results is displayed in combination with the interactive presentation information of the target interactive object and the interactive information between the target user, which is different from the technical solution in the related art that the interactive presentation information of the target interactive object and the target user are displayed separately; thereby realizing the deep integration between the interactive presentation information of the target interactive object and the target user, and improving the novelty and richness of the display of the interactive feedback result information.

[0093] In one example, when the multiple interactive objects are the multiple team selection touch information, the interactive presentation information of the target interactive object is the target virtual skin of the target team; the target team is the team corresponding to the target team selection touch information in the multiple team selection touch information;

[0094] In response to the selection operation on the target interactive object, displaying the integrated display information of the target interactive object and the target user in the target live broadcast page includes:

[0095] In response to a selection operation of selecting touch information for the target team, fusion display information of the target virtual skin and the target user is displayed on the target live broadcast page.

[0096] According to the above content, the interactive presentation information of the interactive object can be the live broadcast information corresponding to the interactive object that can be displayed in the live broadcast page when the interactive object is triggered, and the interactive presentation information can specifically be the interactive result information of the corresponding interactive object. In the case where multiple interactive objects select touch information for multiple teams, the interactive presentation information of the corresponding target interactive object is the target virtual skin of the target team. It should be noted that the color of the target virtual skin of the target team can be consistent with the presentation color of the touch information selected by the target team; for example, the presentation color of the touch information selected by the target team is red, and the color of the corresponding target virtual skin is also red, the presentation color of the touch information selected by the target team is blue, and the color of the corresponding target virtual skin is also blue; and the skin styles corresponding to the touch information selected by different teams can be the same or different, but the skins corresponding to the touch information selected by different teams are different. In response to the selection operation for selecting touch information for the target team, the fusion display information of the target virtual skin and the target user can be displayed in the target live broadcast page, and the display effect of the target user wearing the target virtual skin can be specifically displayed.

[0097] See also Figure 5 , which shows a schematic diagram of the interactive feedback results corresponding to the team selection interactive operation, wherein the selection of Team 1 is taken as an example for explanation, and the team selection touch information 510 corresponding to Team 1 is presented in the target color; when the team selection touch information corresponding to Team 1 is triggered and selected, information of the target user wearing the target virtual skin 520 of the target color corresponding to Team 1 can be displayed in the target live broadcast page.

[0098] In this embodiment, when the interactive operation of team selection is executed, the integrated feedback display of the interactive result of the team selection interactive operation is realized through the deep integration display of the target virtual skin and the target user, and the displayed target virtual skin matches the selected team, and during the live broadcast, the interactive feedback result can be continuously displayed in the form of an integrated display, so that the audience in the live broadcast room can clearly know the current team they have joined during the live broadcast, thereby improving the convenience and efficiency of the audience in the live broadcast room to obtain the interactive result information; on the other hand, because different viewers in the live broadcast room may choose to join different teams, the audience ends of different viewers in the live broadcast room can display different target virtual skins, and thus can display different integrated display information, thereby realizing the personalization and diversity of the live broadcast information display in the live broadcast scene.

[0099] In another example, when the multiple interactive objects are the multiple item donation touch information, the interactive presentation information of the target interactive object is the target item special effect information of the target virtual item; the target virtual item is the item corresponding to the target item donation touch information in the multiple item donation touch information;

[0100] In response to the selection operation on the target interactive object, displaying the integrated display information of the target interactive object and the target user in the target live broadcast page includes:

[0101] In response to a selection operation of presenting touch information to the target object, the target object special effect information and the fusion display information of the target user are displayed on the target live broadcast page.

[0102] According to the above content, the interactive presentation information of the interactive object can be the live broadcast information corresponding to the interactive object that can be displayed in the live broadcast page when the interactive object is triggered, and the interactive presentation information can specifically be the interactive result information of the corresponding interactive object. When multiple interactive objects are multiple item gift touch information, and the target item gift touch information corresponding to the target virtual item is triggered, the target item special effect information of the corresponding target virtual item can be the animation information of the target virtual item being displayed in a used state. For example, when the target virtual item is a rocket, the corresponding animation information displayed in a used state can be the animation information of the rocket in a carrying state; when the target virtual item is ice cream, the corresponding animation information displayed in a used state can be the animation information of the ice cream being eaten; when the target virtual item is water, the corresponding animation information displayed in a used state can be the animation information of the water volume being reduced; when the target virtual item is a hat, the corresponding animation information displayed in a used state can be the animation information of the hat being worn. Correspondingly, the fusion display information of the target object special effect information and the target user may be the fusion display information of the usage status of the target virtual object and the target user, specifically, it may be animation information of the target user using the target virtual object; for example, when the target virtual object is a rocket, the corresponding fusion display information may be animation information of the target user riding a rocket; when the target virtual object is ice cream, the corresponding fusion display information may be animation information of the target user eating ice cream; when the target virtual object is water, the corresponding fusion display information may be animation information of the target user drinking water; when the target virtual object is a hat, the corresponding fusion display information may be animation information of the target user wearing a hat, and so on.

[0103] See also Figure 6 , which shows a schematic diagram of the first interactive feedback result corresponding to the interactive operation of giving away a virtual item, and takes ice cream as an example for explanation; by responding to the selection operation of the touch information of giving away the target item corresponding to the ice cream, the animation information of the target user eating ice cream can be displayed in the target live broadcast page, specifically, it can be animation information of the ice cream being bitten.

[0104] In this embodiment, when the interactive operation of giving away virtual items is executed, the target item special effect information of the given target virtual item is integrated and displayed with the target user to reflect the animation information of the target user using the target virtual item, that is, the display information of the integrated target item special effect information and the target user is used as the interactive result feedback information of the interactive operation of giving away virtual items; and different integrated display information will be presented when different virtual items are given away, thereby improving the diversity and richness of the interactive result feedback information.

[0105] Furthermore, the live broadcast room interaction method in this embodiment may also include:

[0106] In the case where the target live broadcast content in the target live broadcast page is an interactive task, in response to the selection operation of the touch information for the target item, the target task operation information in the interactive task is displayed in the target live broadcast page; wherein the target task operation information may be the result display information of executing the target task operation in the interactive task, and the target task operation may include the task process acceleration operation, the task props addition operation, the task resource amount increase operation, etc. The interactive task in this embodiment may be a task that both the live broadcast room audience and the anchor can participate in, wherein the live broadcast room audience can perform the corresponding operation information in the interactive task after performing interactive operations such as giving virtual items, sending bullet screens, comments, and likes in the target live broadcast room. Specifically, taking the giving of virtual items as an example, in the case of each execution of the virtual item giving operation, at least one operation such as the task process acceleration operation, the task props addition operation, and the task resource amount increase operation may be performed in the interactive task, and the corresponding target task operation information displayed may be at least one information such as the task process acceleration animation information, the new props animation information, and the resource amount increase animation information.

[0107] See also Figure 7 , which shows a schematic diagram of the second interactive feedback result corresponding to the virtual item gifting interactive operation, wherein the target task operation is an example of adding a task prop, and the corresponding target task operation information can be new prop animation information, so that the new prop animation information can be displayed in the target live broadcast page.

[0108] In this embodiment, when the interactive operation of giving away virtual items is executed, the target task operation information in the interactive task can be further displayed, that is, the displayed target task operation information is also the interactive result feedback information of the interactive operation of giving away virtual items, thereby realizing the integration of the interactive result feedback information and the target live broadcast content, that is, the interactive operation of giving away virtual items is associated with the execution process of the interactive task, thereby improving the diversity and richness of the interactive result feedback information.

[0109] In another optional embodiment, when the multiple interactive objects are the multiple commodity selection touch information, the interactive presentation information of the target interactive object is the target commodity appearance information of the target commodity; the target commodity is the commodity corresponding to the target commodity selection touch information in the multiple commodity selection touch information;

[0110] In response to the selection operation on the target interactive object, displaying the integrated display information of the target interactive object and the target user in the target live broadcast page includes:

[0111] In response to a selection operation of selecting touch information for the target product, the fusion display information of the target product appearance information and the target user is displayed on the target live broadcast page; the fusion display information of the target product appearance information and the target user represents the display information after the target user wears the target product.

[0112] According to the above content, the interactive presentation information of the interactive object can be the live broadcast information corresponding to the interactive object that can be displayed in the live broadcast page when the interactive object is triggered, and the interactive presentation information can specifically be the interactive result information of the corresponding interactive object. When multiple interactive objects are multiple commodity selection touch information, and the target commodity selection touch information is triggered, the target commodity appearance information of the corresponding target commodity can be the commodity animation information of the target commodity in use, and the commodity animation information of the target commodity in use can include information such as commodity appearance and commodity color. The target commodity can be different types of commodities such as clothes, shoes, hats, watches, and jewelry, and the corresponding fusion display information can be the animation information of the target user trying on clothes, the animation information of the target user trying on shoes, the animation information of the target user trying on hats, the animation information of the target user trying on watches, the animation information of the target user trying on jewelry, etc. Among them, for clothes, it can also include the same style with different colors, for shoes, it can also include shoes of the same style with different colors, and for hats, it can also include hats of the same style with different colors, etc.

[0113] See also Figure 8 , which shows a schematic diagram of the interactive feedback results corresponding to the product selection interactive operation; wherein, the target product is clothes as an example for explanation; by responding to the selection operation of the target product touch information corresponding to the clothes, the animation information of the target user trying on the clothes can be displayed in the target live broadcast page.

[0114] In the present embodiment, when the interactive operation of selecting a target product is performed, the target product appearance information of the target product is integrated with the target user for display, and specifically, animation information of the target user wearing the target product can be displayed, that is, the target user wearing the target product is used as the interactive result feedback information of the interactive operation of selecting the target product; and different viewers in the live broadcast room may select different target products, so that different integrated display information can be displayed on the audience ends corresponding to the viewers in different live broadcast rooms, thereby improving the diversity and richness of the interactive result feedback information.

[0115] In this embodiment, the multiple interactive objects are at least one of the following: multiple team selection touch information, multiple item donation touch information, and multiple commodity selection touch information; in the live broadcast confrontation scenario, after displaying multiple team selection touch information and responding to the selection operation of the target team selection touch information, multiple item donation touch information can be further displayed; in the e-commerce scenario, after displaying multiple commodity selection touch information and responding to the selection operation of the target commodity selection touch information, multiple item donation touch information can be further displayed.

[0116] In an optional embodiment, the live broadcast room interaction method of this embodiment may further include:

[0117] When the target user performs a first preset operation in the target live broadcast page, content-related information corresponding to the target live broadcast content is displayed in the target live broadcast page; the first preset operation includes at least one of a voice start instruction and executing a preset action.

[0118] The content-related information corresponding to the target live content may be content introduction information, live progress information, limited-time activity information, etc. associated with the target live content. During the live broadcast process, the operation of the target user in the target live page may be detected, that is, whether the target user has a first preset operation. The first preset operation may include a display start instruction and a preset action, wherein the voice start instruction may specifically be a voice instruction such as "Please see the ×× information in the live page" or "Show ×× information"; the preset action may be a body action such as raising a hand, nodding, or putting the hand close to the mouth to make a broadcasting action. The preset action may also be a preset gesture operation, which may be an operation of pointing the finger in the target direction, a finger clicking operation, etc.

[0119] See also Fig. 9 , which shows a schematic diagram of displaying content-related information of target live content, wherein the target user performing a preset action is used as an example for explanation; when it is detected that the target user performs an operation of pointing the finger in the target direction in the target live page, it can be determined that the target user performs the first preset operation, and at this time, the content-related information corresponding to the target live content can be displayed in the target live page.

[0120] In this embodiment, the content-related information corresponding to the target live content does not need to be displayed in the target live page all the time, but can be displayed on demand; it can be specifically implemented according to the operation of the target user. When the target user executes the first preset operation, the display timing of the content-related information can be determined, and then the content-related information can be displayed. On the one hand, it avoids the obstruction of the target live content caused by displaying the content-related information in the target live page for a long time, thereby affecting the information acquisition of the audience in the live broadcast room; on the other hand, by detecting whether the target user executes the first preset operation, it is determined whether the content-related information needs to be displayed at present. When display is needed, the target user only needs to execute the first preset operation, thereby improving the flexibility of information display in the live broadcast room.

[0121] In a specific embodiment, the target product appearance information and the integrated display information of the target user are displayed on the target live broadcast page, and when the target user performs a second preset operation, the product association information corresponding to the target product is displayed on the target live broadcast page; the second preset operation includes at least one of a voice start instruction and the execution of a preset action.

[0122] Product-related information may include product detail parameter information, product discount information, etc.; in the product selection interactive operation scenario, the voice start command can be voice commands such as "Please see the details of this product", "Show product introduction information", "Discount information of this product", etc. The preset actions can be body movements such as raising hands, nodding, and putting hands close to the mouth to make broadcasting movements. The preset actions can also be preset gesture operations, and the preset gesture operations can be operations of pointing the finger in the target direction, finger clicking operations, etc.

[0123] It should be noted that, when different viewers in different live broadcast rooms have performed the interactive operation of selecting goods, and different viewers in different live broadcast rooms have selected different target goods, when the target user has performed the second preset operation, the corresponding viewer terminals of different viewers in different live broadcast rooms may display different product-related information; the product-related information displayed by the viewer terminal of each viewer in the live broadcast room is the product-related information of the target goods selected by the viewer in the live broadcast room. For viewers in the live broadcast room who have not performed the operation of selecting goods, when the target user has performed the second preset operation, the product-related information displayed by the viewer terminal of the live broadcast room viewer is the product-related information of the goods that the target user is currently explaining.

[0124] See also Fig.10, which shows a schematic diagram of displaying content-related information of the target live broadcast content, wherein the target user performing a preset action is used as an example for explanation; when it is detected that the target user has performed an operation of pointing the finger in the target direction in the target live broadcast page, it can be determined that the target user has performed a second preset operation, and at this time, the product-related information of the target product can be displayed in the target live broadcast page. The target product takes clothes as an example, and the product-related information takes product detail parameter information as an example. The corresponding displayed product-related information may include size information, color information, material information, etc. of the clothes.

[0125] In this embodiment, the product association information corresponding to the target product does not need to be displayed on the target live broadcast page all the time, but can be displayed on demand; it can be specifically implemented according to the operation of the target user. When the target user executes the second preset operation, the display timing of the product association information corresponding to the target product can be determined, and then the content association information can be displayed. On the one hand, it avoids the obstruction of the target live broadcast content caused by displaying the product association information corresponding to the target product on the target live broadcast page for a long time, thereby affecting the information acquisition of the audience in the live broadcast room; on the other hand, by detecting whether the target user executes the first preset operation to determine whether the product association information corresponding to the target product needs to be displayed at present, the target user can execute the first preset operation when display is needed, thereby improving the flexibility of information display in the live broadcast room.

[0126] In the scenario where the target live broadcast content is a game, the corresponding content-related information may be game play introduction information, game progress information, game equipment usage information, etc.

[0127] The following uses the live broadcast confrontation scenario as an example to explain. Fig.11 , which shows a flow chart of live broadcast room interaction in a confrontation scenario, which may specifically include:

[0128] 1. Live broadcast room audience enters the live broadcast room

[0129] 2. Select the team-anchor to change the skin

[0130] After entering the live broadcast room, viewers can choose the team to participate in. After completing the team selection, the host will present the corresponding team skin, making the perception of joining the team more intuitive.

[0131] 3. Send gifts - the host will show the corresponding effect

[0132] After sending gifts, viewers in the live broadcast room will not only achieve corresponding effects in the main content gameplay, such as performing corresponding operations in the game; the anchor will also present the corresponding gift effects, making the gift-giving effect more comprehensive and the gameplay more integrated.

[0133] 4. The host makes a preset gesture to present the gameplay instruction module

[0134] The host can set quick gestures and execute them during the live broadcast to trigger the gameplay instructions panel, which is flexibly displayed only when gameplay instructions are needed. This also makes it more efficient for users to obtain information, helping the host to guide their behavior and transmit key gameplay information.

[0135] The page change diagram of the target live page in the confrontation scenario can be found in the following figure. Fig.12 .

[0136] It should be noted that any method in this embodiment can be combined based on actual implementation conditions and have corresponding beneficial effects, which will not be described in detail here.

[0137] Fig.13 A live broadcast room interaction device is shown according to an exemplary embodiment. Fig.13 , the device comprises:

[0138] The first display unit 1310 is configured to display a plurality of interactive objects and a target user in a target live broadcast page;

[0139] The second display unit 1320 is configured to execute a selection operation on a target interactive object, and to display fused display information of the target interactive object and the target user in the target live broadcast page; the fused display information indicates that there is an interaction between the interactive presentation information of the target interactive object and the target user, and the interactive presentation information of the target interactive object is displayed through the target user; the target interactive object is any one of the multiple interactive objects.

[0140] In an exemplary embodiment, the plurality of interactive objects are at least one of the following:

[0141] Multiple team selection touch information, multiple item gift touch information, multiple product selection touch information.

[0142] In an exemplary embodiment, the apparatus further comprises:

[0143] The content-related information display unit is configured to display content-related information corresponding to the target live broadcast content in the target live broadcast page when the target user performs a first preset operation in the target live broadcast page; the first preset operation includes at least one of a voice start instruction and executing a preset action.

[0144] In an exemplary embodiment, when the multiple interactive objects are the multiple team selection touch information, the interactive presentation information of the target interactive object is the target virtual skin of the target team; the target team is the team corresponding to the target team selection touch information in the multiple team selection touch information;

[0145] The second display unit is configured to execute:

[0146] In response to a selection operation of selecting touch information for the target team, fusion display information of the target virtual skin and the target user is displayed on the target live broadcast page.

[0147] In an exemplary embodiment, when the multiple interactive objects are the multiple item donation touch information, the interactive presentation information of the target interactive object is the target item special effect information of the target virtual item; the target virtual item is the item corresponding to the target item donation touch information in the multiple item donation touch information;

[0148] The second display unit is configured to execute:

[0149] In response to a selection operation of presenting touch information to the target object, the target object special effect information and the fusion display information of the target user are displayed on the target live broadcast page.

[0150] In an exemplary embodiment, the apparatus further comprises:

[0151] The task execution information display unit is configured to execute, when the target live broadcast content in the target live broadcast page is an interactive task, in response to a selection operation for giving touch information to the target object, display the target task operation information in the interactive task in the target live broadcast page.

[0152] In an exemplary embodiment, when the multiple interactive objects are the multiple commodity selection touch information, the interactive presentation information of the target interactive object is the target commodity appearance information of the target commodity; the target commodity is the commodity corresponding to the target commodity selection touch information in the multiple commodity selection touch information;

[0153] The second display unit is configured to execute:

[0154] In response to a selection operation of selecting touch information for the target product, the fusion display information of the target product appearance information and the target user is displayed on the target live broadcast page; the fusion display information of the target product appearance information and the target user represents the display information after the target user wears the target product.

[0155] In an exemplary embodiment, the apparatus further comprises:

[0156] The product related information display unit is configured to display the appearance information of the target product and the integrated display information of the target user in the target live broadcast page, and when the target user performs a second preset operation, the product related information corresponding to the target product is displayed in the target live broadcast page; the second preset operation includes at least one of a voice start instruction and the execution of a preset action.

[0157] In an exemplary embodiment, the first display unit is configured to perform:

[0158] The multiple interactive objects are displayed in a first display area of ​​the target live broadcast page, and the target user is displayed in a second display area of ​​the target live broadcast page; the first display area and the second display area are adjacent display areas.

[0159] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0160] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided. Optionally, the computer-readable storage medium may be a ROM, a random access memory (RAM), a CD-ROM, a tape, a floppy disk, an optical data storage device, etc.; when the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any of the methods described above.

[0161] In an exemplary embodiment, a computer program product is also provided, which includes a computer program stored in a readable storage medium, and at least one processor of a computer device reads and executes the computer program from the readable storage medium, so that the device performs any of the above methods.

[0162] Fig.14 is a block diagram of an electronic device for multimedia content sharing according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Fig.14 As shown, it may include an RF (Radio Frequency) circuit 1410, a memory 1420 including one or more computer-readable storage media, an input unit 1430, a display unit 1440, a sensor 1450, an audio circuit 1460, a WiFi (wireless fidelity) module 1470, a processor 1480 including one or more processing cores, and a power supply 1490. Those skilled in the art will understand that Fig.14The terminal structure shown in the figure does not constitute a limitation on the terminal, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0163] The RF circuit 1410 can be used for receiving and sending signals during information transmission or calls. In particular, after receiving the downlink information of the base station, it is handed over to one or more processors 1480 for processing; in addition, the data related to the uplink is sent to the base station. Generally, the RF circuit 1410 includes but is not limited to an antenna, at least one amplifier, a tuner, one or more oscillators, a user identity module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. In addition, the RF circuit 1410 can also communicate with the network and other terminals through wireless communication. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0164] The memory 1420 can be used to store software programs and modules, and the processor 1480 executes various functional applications and data processing by running the software programs and modules stored in the memory 1420. The memory 1420 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, application programs required for functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 1420 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage devices. Accordingly, the memory 1420 may also include a memory controller to provide the processor 1480 and the input unit 1430 with access to the memory 1420.

[0165] The input unit 1430 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control. Specifically, the input unit 1430 may include a touch-sensitive surface 1431 and other input devices 1432. The touch-sensitive surface 1431, also known as a touch display screen or touch pad, can collect user touch operations on or near it (such as operations performed by the user using any suitable object or accessory such as a finger, stylus, etc. on or near the touch-sensitive surface 1431), and drive the corresponding connection device according to a pre-set program. Optionally, the touch-sensitive surface 1431 may include two parts: a touch detection device and a touch controller. Among them, the touch detection device detects the user's touch direction, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into touch point coordinates, and then sends it to the processor 1480, and can receive and execute commands sent by the processor 1480. In addition, the touch-sensitive surface 1431 may be implemented in various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 1431, the input unit 1430 may further include other input devices 1432. Specifically, the other input devices 1432 may include, but are not limited to, one or more of a physical keyboard, a function key (such as a volume control key, a switch key, etc.), a trackball, a mouse, a joystick, and the like.

[0166] The display unit 1440 can be used to display information input by the user or information provided to the user and various graphical user interfaces of the terminal, which can be composed of graphics, text, icons, videos and any combination thereof. The display unit 1440 may include a display panel 1441, and optionally, the display panel 1441 may be configured in the form of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), etc. Further, the touch-sensitive surface 1431 may cover the display panel 1441, and when the touch-sensitive surface 1431 detects a touch operation on or near it, it is transmitted to the processor 1480 to determine the type of the touch event, and then the processor 1480 provides corresponding visual output on the display panel 1441 according to the type of the touch event. Among them, the touch-sensitive surface 1431 and the display panel 1441 can be two independent components to realize the input and output functions, but in some embodiments, the touch-sensitive surface 1431 and the display panel 1441 can also be integrated to realize the input and output functions.

[0167] The terminal may also include at least one sensor 1450, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor, wherein the ambient light sensor may adjust the brightness of the display panel 1441 according to the brightness of the ambient light, and the proximity sensor may turn off the display panel 1441 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally three axes), and can detect the magnitude and direction of gravity when stationary. It can be used for applications that identify the terminal posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors that can be configured in the terminal, such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., they will not be repeated here.

[0168] The audio circuit 1460, the speaker 1461, and the microphone 1462 can provide an audio interface between the user and the terminal. The audio circuit 1460 can transmit the received audio data to the speaker 1461 after converting the received audio data into an electrical signal, which is converted into a sound signal for output; on the other hand, the microphone 1462 converts the collected sound signal into an electrical signal, which is received by the audio circuit 1460 and converted into audio data, and then the audio data is output to the processor 1480 for processing, and then sent to another terminal through the RF circuit 1410, or the audio data is output to the memory 1420 for further processing. The audio circuit 1460 may also include an earplug jack to provide communication between an external headset and the terminal.

[0169] WiFi is a short-range wireless transmission technology. The terminal can help users send and receive emails, browse web pages, and access streaming media through the WiFi module 1470. It provides users with wireless broadband Internet access. Fig.14 A WiFi module 1470 is shown, but it is understandable that it is not an essential component of the terminal and can be omitted as needed without changing the essence of the invention.

[0170] The processor 1480 is the control center of the terminal. It uses various interfaces and lines to connect various parts of the entire terminal. It executes various functions of the terminal and processes data by running or executing software programs and / or modules stored in the memory 1420, and calling data stored in the memory 1420, so as to monitor the terminal as a whole. Optionally, the processor 1480 may include one or more processing cores; preferably, the processor 1480 may integrate an application processor and a modem processor, wherein the application processor mainly processes the operating system, user interface and application programs, etc., and the modem processor mainly processes wireless communications. It is understandable that the above-mentioned modem processor may not be integrated into the processor 1480.

[0171] The terminal also includes a power supply 1490 (such as a battery) for supplying power to each component. Preferably, the power supply can be logically connected to the processor 1480 through a power management system, so that the power management system can manage charging, discharging, and power consumption management. The power supply 1490 can also include one or more DC or AC power supplies, recharging systems, power failure detection circuits, power converters or inverters, power status indicators, and other arbitrary components.

[0172] Although not shown, the terminal may also include a camera, a Bluetooth module, etc., which will not be described in detail herein. Specifically in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors to execute instructions in the method embodiment of the present invention.

[0173] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0174] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A live broadcast room interaction method, characterized in that: include: Display multiple interactive objects and target users on the target live broadcast page; In response to a selection operation on a target interactive object, displaying fusion display information of the target interactive object and the target user in the target live broadcast page; The fusion display information indicates that there is interaction between the interactive presentation information of the target interactive object and the target user, and the interactive presentation information of the target interactive object is displayed by the target user; The target interaction object is any interaction object among the multiple interaction objects.

2. The method according to claim 1, characterized in that The multiple interactive objects are at least one of the following: Multiple team selection touch information, multiple item gift touch information, multiple product selection touch information.

3. The method according to claim 1, characterized in that The method further comprises: When the target user performs a first preset operation in the target live broadcast page, content-related information corresponding to the target live broadcast content is displayed in the target live broadcast page; the first preset operation includes at least one of a voice start instruction and executing a preset action.

4. The method according to claim 2, characterized in that: In the case where the multiple interactive objects are touch information selected by the multiple teams, the interactive presentation information of the target interactive object is the target virtual skin of the target team; The target team is the team corresponding to the target team selection touch information in the plurality of team selection touch information; In response to the selection operation on the target interactive object, displaying the integrated display information of the target interactive object and the target user in the target live broadcast page includes: In response to a selection operation of selecting touch information for the target team, fusion display information of the target virtual skin and the target user is displayed on the target live broadcast page.

5. The method according to claim 2, characterized in that: In the case where the multiple interactive objects are the multiple item donation touch information, the interactive presentation information of the target interactive object is the target item special effect information of the target virtual item; the target virtual item is the item corresponding to the target item donation touch information in the multiple item donation touch information; In response to the selection operation on the target interactive object, displaying the integrated display information of the target interactive object and the target user in the target live broadcast page includes: In response to a selection operation of presenting touch information to the target object, the target object special effect information and the fusion display information of the target user are displayed on the target live broadcast page.

6. The method according to claim 5, characterized in that The method further comprises: In the case where the target live broadcast content in the target live broadcast page is an interactive task, in response to a selection operation of presenting touch information for the target object, target task operation information in the interactive task is displayed in the target live broadcast page.

7. The method according to claim 2, characterized in that In the case where the multiple interactive objects are touch information for selecting the multiple commodities, the interactive presentation information of the target interactive object is the target commodity appearance information of the target commodity; The target product is a product corresponding to the target product selection touch information in the plurality of product selection touch information; In response to the selection operation on the target interactive object, displaying the integrated display information of the target interactive object and the target user in the target live broadcast page includes: In response to a selection operation of selecting touch information for the target product, the fusion display information of the target product appearance information and the target user is displayed on the target live broadcast page; the fusion display information of the target product appearance information and the target user represents the display information after the target user wears the target product.

8. The method according to claim 7, characterized in that The method further comprises: The target live broadcast page displays the integrated display information of the target product appearance and the target user, and when the target user performs a second preset operation, the product association information corresponding to the target product is displayed on the target live broadcast page; the second preset operation includes at least one of a voice start instruction and the execution of a preset action.

9. The method according to claim 1, characterized in that: The displaying of multiple interactive objects and target users in the target live broadcast page includes: The multiple interactive objects are displayed in a first display area of ​​the target live broadcast page, and the target user is displayed in a second display area of ​​the target live broadcast page; the first display area and the second display area are adjacent display areas.

10. A live broadcast room interaction device, characterized in that: include: A first display unit is configured to display a plurality of interactive objects and a target user in a target live broadcast page; A second display unit is configured to display fusion display information of the target interactive object and the target user in the target live broadcast page in response to a selection operation on the target interactive object; The fusion display information indicates that there is interaction between the interactive presentation information of the target interactive object and the target user, and the interactive presentation information of the target interactive object is displayed by the target user; The target interaction object is any interaction object among the multiple interaction objects.

11. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; Wherein, the processor is configured to execute the instructions to implement the live broadcast room interaction method as described in any one of claims 1 to 9.

12. A computer-readable storage medium, characterized in that: When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the live broadcast room interaction method as described in any one of claims 1 to 9.

13. A computer program product comprising a computer program / instructions, characterized in that When the computer program / instructions are executed by the processor, the live broadcast room interaction method described in any one of claims 1 to 9 is implemented.

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